brand book

BRAND BOOK
01
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the BRAND
ALEPEL is a high-quality shoe
brand produced in one of
the finest factories in Brazil
with 100% Italian leather.
Our mission is to intersect
architecture and fashion into
a strong design that won´t
sacrifice the need for comfort,
simplicity and affordable price.
We offer designer grade
quality footwear below
$400 MSRP.
The brand name
was inspired by
its creator’s name
Epelboim, which
is composed of
two German words
meaning “apple tree”,
the fruit that tempted
the woman and
influenced the original
sin. Each piece
created by ALEPEL
personifies that
temptation of today’s
modern woman.
02
theDESIGNER
Originally from Caracas and living in Miami, Adriana Epelboim-Levy
believed there was an artful play to her strategic nature. While working
towards her degree in architecture from Pratt Institute in New York
City, she freelanced for modeling agencies and deepened her passion
for the fashion industry. Adriana fell in love with the intricacy behind
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geometries and concept in modern fashion design.
Adriana worked as an architect for well-known firms
in NYC and Miami including Arquitectonica, Zyscovich
and Fanny Haim. She has learned shoemaking from the
ground up working with factory owners and staff along
with attending courses at the prestigious Ars Sutoria; a
school dedicated to footwear design. Soon enough she
decided to pursue her lifetime dream, intersecting
architecture and fashion into its simplest & sexiest form:
SCULPTURAL SHOES.
03
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SCULPTURAL
SHOES
Shoes are like skyscrapers gone cubist and postmodern. The architectural impulse is evident in the sharp-edged, geometrical designs of
ALEPEL, where simplicity perfectly merges with sophistication.
The designer has brought the specific processes of her discipline to bear
directly on footwear design. She created new typologies to look like
mini sculptures that are still meant to be wearable and comfortable.
The architectural inspired shoes wow our customers with fresh design
and a stylish concept found only in premium distribution.
04
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theLOOK
ALEPEL expresses a timeless beauty that resonates with
unique elegance and style. The
architecture of the shoe, feminine
to its core, unfolds sculptural
pieces that accentuates women´s
looks.
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ALEPEL designs for the modern, successful and active
women of today who wears shoes as a statement piece.
The ALEPEL woman likes shopping for self-differentiation
through unique fashion footwear that offers a designer grade
product at an accessible price point. The ALEPEL woman
likes to stand out, she is identifiable through the symbol of
“The Line”.
05
TRADEMARK
“Be unique but yet identifiable”
ALEPEL owns the patent for the exclusive
symbol of the line that runs from the top of
the sole to the back of the heel. The line is the
basic character of expression used in art and
architecture. It personifies the concepts of
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connectivity, balance and direction.
The line, a rubber injection on the
leather sole, is timeless. It will never
wear out no matter how much the
sole is used. The line is an intrinsic
part of the construction of the shoe.
It was aunique craftsmanship
process achieved by experts at the
factory.
06
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theFACTORY
ALEPEL shoes are made in a prestigious factory in
Brazil. Their tradition in craftsmanship and dedication to
excellence ensure the exceptional quality of the products.
The most remarkable artisans use only the finest leathers
and fabrics. Our factory has a reputation for making the
most detailed and complex shoes. They are well known for
the success of the London based brand: Sophia Webster.
The ALEPEL shoe manufacturing process requires handcrafted details that only our talented artisans can achieve.
“The line” construction authenticity is obtained by manually
injecting the rubber into a groove that is pre designed into
the outsole and heel structures.
07
theLOGO
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The ALEPEL symbol is extracted from the
dissection of a solid square representing the
“shoe sole” which is intersected by the “line”
vertically connecting the front and end of the
element, perfectly centered.
08
COLLABS
We believe in showcasing the brand through
unique opportunities besides the traditional
store window. We have enjoyed being part of
reactionary events that exhibit the shoe as a
“piece of art” and not just as a fashion article.
ALEPEL has collaborated with influential fashion designers and artists, from the runways of Paris and NYC
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during fashion week, to Art Basel Miami; exposing the
shoes in unexpected contexts.
PARIS
FASHION
WEEK
July – 2014
ALEPEL for fashion designer: Oscar Carvallo
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+ architect & artist: Pancho Quilici
MIAMI
ART
BASEL
December – 2014
ALEPEL for designer: Oscar Carvallo and
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artist: Carlos Cruz Diez
NEW YORK
FASHION
WEEK
October – 2015
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ALEPEL for designer: Berta’s Bridal Fall 2016
THE CHROMATIC FALL
EXPERIENCE
May – 2016
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ALEPEL for designer: Nabys Vielman
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09
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Alessia Cara
Angela Bassett
Bridgid Coulter Chaddle
Carrie Ann Inaba
Dani Song
Camila Cabello
Francisca Lachapel
Natasha Bedingfield
Maddie Ziegler
Sascha Fitness
Victoria Justice
Josephine Skriver
Alyson Stoner
Annie Wersching
Shireen Sandoval
Kira Kosarin
Teni Panosian
Gigi Gorgeous
Lyndie Greenwood
Laura Marano
Jasmine Savoy Brown
Allie Gonino
Witney Carson
Laura Bell Bundy
Lea Thompson
Taylor Dye
Taryn Manning
Ariel Winter
Gaby Espino
Jag Lever
Taryn Manning
Erika Tazel
Laura Marano
Lindsay Albanese
Astrid Swan
Rebekka Moreno
Erinn Hayes
Marlee Matlin
10
AWARDS
Speaker at The Latina Bloggers
Connect We All Grow Miami
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Summit.
Latina Magazine’s Designer on
the Rise 2016:
ALEPEL’s designer Adriana Epelboim- Levy was named one of
the up and coming Latin designers of 2016.
The Future of Fashion
Program 2016:
ALEPEL was selected
by the emerging designer platform Not
Just a Label as one of
the thirty finalists to
present their collections
in an International
arena.
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www.alepel.com