All Files15 MB

©2016 テレビ朝日・東映AG・東映 ©BANDAI,WiZ ©やなせたかし／フレーベル館・TMS・NTV ©Disney ©ダイナミック企画・東映アニメーション ©2012 石森プロ・テレビ朝日・ADK・東映
©2014 RCTI/ISHIMORI Production Inc. ©2014 テレビ朝日・東映AG・東映 TM & © 2016 SCG Power Rangers LLC. All Rights Reserved. TM & © 2016 ZAGTOON, METHOD, SAMG,
TOEI ANIMETION ©創 通・サンライズ・MBS ©LEVEL-5/YWP ©BNP/BANDAI, DENTSU, TV TOKYO TM & ©BANDAI © 2015 SCG Power Rangers LLC.All Rights Reserved.
©創通・サンライズ ©車田正美／集英社・東映アニメーション ©サンライズ／ BANDAI・メ∼テレ ©円谷プロ ©2015 石森プロ・テレビ朝日・ＡＤＫ・東映 ©L5/YWP・TX ©バードスタジオ/集英社・
フジテレビ・東映アニメーション ©ABC・東映アニメーション ©BANDAI/TV TOKYO・ここたま製作委員会 ©BANDAI 2016 ©BANDAI 2015 ©Disney/Pixar ©DISNEY. Based on the
Winnie the Pooh works by A.A. Milne and E.H. Shepard. ©藤子プロ・小学館・テレビ朝日・シンエイ・ADK ©BANDAI 2014 ©OFFICE WALKER. Inc. ©2015 DMMゲームズ/Nitroplus
©Hit-Point ©尾田栄一郎／集英社・フジテレビ・東映アニメーション ©車田正美／
「聖闘士星矢 黄金魂」
製作委員会 ©&™ Lucasfilm Ltd. ©ダイナミック企画 ©1976,2016 SANRIO CO.,LTD.
©バードスタジオ/集英社・東映アニメーション ©武内直子・PNP・東映アニメーション ©藤巻忠俊／集英社・黒子のバスケ製作委員会 ©創通・サンライズ・テレビ東京 ©Nintendo･Creatures･
GAME FREAK･TV Tokyo･ShoPro･JR Kikaku ©Pokémon ©2015 ビックウエ スト ©BNP/BANDAI, NAS, TV TOKYO ©石 森 プ ロ・テレビ 朝 日・ADK・東 映 ©LMYWP2015
©2015 LEVEL-5 Inc. ©臼井儀人/双葉社・シンエイ・テレビ朝日・ADK ©池田理代子プロダクション ©高橋留美子／小学館 ©武内直子・PNP・講談社・東映アニメーション ©石森プロ・東映
©テレビ朝日・東映AG・東映 ©石森プロ・テレビ朝日・東映AG・東映 ©石森プロ・東映 ©ゆでたまご・東映アニメーション ©東北新社 ©車田正美・東映アニメーション ©1993 SABAN INT.
©BANDAI 1997 ©1999 BANDAI・WiZ ©東京ミチテラス2012
The Henshin Belt, CHOGOKIN, CHARADECO, GASHAPON, CARDDASS, DATACARDDASS,
and HIKARU PAJAMA are registered trademarks of Bandai.
BANDAI Co.,Ltd.
Delivering dreams and inspiration
all around the world
BANDAI 2016
Founding Principle
萬代不 易
“Bandai Fueki” (Eternally Unchanging)
Always create products that satisfy
the souls of people in every age
Corporate Slogan
Dreams and Creation
01
02
Message
Delivering dreams and inspiration
all around the world
Advancing to the next stage by pursuing
globalization in Asia, Europe and the Americas
BANDAI's corporate slogan is “Dreams and Creation.” Our mission
is to create products and services that deliver the dreams and
inspiration of people worldwide.
Since April 2015, BANDAI has been progressing with its three-year
Mid-term Plan that sets out the following vision statement:
“Globalization, Asia NO. 1 ☆ Europe and the Americas challenge.”
Under this plan, BANDAI is broadening its strengths globally.
Our goals are to become NO.1 in the Asian market, including Japan,
and to deliver results through ambitious new initiatives in Europe and
the Americas.
Our character merchandising (CMD) business model is globally
unique and unparalleled in terms of its know-how and breadth of
business domains. We intend to roll out this overwhelmingly
powerful platform beyond Japan to the rest of the world in order to
increase BANDAI’s presence on the global stage.
Our company name “BANDAI” is derived from the Chinese
phrase “Bandai Fueki,” which means “eternally unchanging.” Our
founding principle is to “Always create products that satisfy the souls
of people in every age.” By staying true to this principle as we develop
business from a global perspective, we will deliver dreams and
inspiration all around the world.
April 2016
President and Chief Executive Officer (CEO)
Masaru Kawaguchi
03
04
Into Focus
BANDAI’s Core Competency: Character Merchandising
BANDAI NAMCO Group’s Principles and Structure
Transforming the “Dreams” Embodied
by Characters into Products
A Global Group of Entertainment Companies with a
Shared Mission of Creating Dreams, Fun and Inspiration
Character merchandising (CMD) is the nucleus for
BANDAI’s business and has been refined over many years
to become our most important business model. What
started as a model for selling toys has been applied to a
wide array of product areas including plastic models,
confectionery, foods, vending machine capsule products,
card products, apparel, and lifestyle goods, and has
supported our corporate growth.
CMD is the business model for developing and
offering goods and services that fully capture the “spirit”
and “appeal” that a character embodies. In order to achieve
this, we have worked to develop close partnerships with
various parties engaged in CMD and have conducted
business through cooperative efforts based on this mutual
trust.
The general flow of CMD is to license or obtain the
rights of character product development from the original
copyright owners (such as original authors or copyright
owners, TV production studios, and publishers), develop
and market products based on the spirit of the characters,
and at the same time work with media outlets such as TV,
movies, publishers or websites to help broaden the
character’s appeal in a multifaceted way. In the process,
BANDAI shows the utmost respect for the spirit
represented by the characters. This means developing
products that successfully capture and nurture the “dreams”
that the characters embody.
BANDAI’s CMD, the business model that will drive
our future corporate growth, continues to evolve. In
addition to acquiring rights to character merchandise
development from external sources, we have accumulated
know-how to create and market our own characters, as
illustrated by TAMAGOTCHI and other cases.
BANDAI NAMCO Group’s Principles
Mission
Vision
Dreams, Fun, and Inspiration
The leading innovator in
global entertainment
Dreams, Fun, and Inspiration are the
Engine of Happiness.
As an entertainment leader in Japan and
elsewhere for decades, BANDAI NAMCO is
constantly exploring new areas and heights in
entertainment. We aim to be loved by people
who have fun and will earn their trust as the
leading innovator in global entertainment.
Through our entertainment products and
services, BANDAI NAMCO will continue
to provide Dreams, Fun and Inspiration to people
around the world, based on our boundless
creativity and enthusiasm.
Overview of Character Merchandising
BANDAI NAMCO Group Organizational Structure
Need for a character
Customers
Character
information
Need for
a character
Goods/Services
TV
Movies
Publications
The BANDAI NAMCO Group comprises three strategic
business units (SBU) and affiliated business companies that
support them. The SBUs, which encompass the operating
companies in each field, formulate and implement business
strategies and provide a diverse range of entertainment in
Japan and overseas.
Media
Under this structure, BANDAI is tasked with leading
the Group’s Toys and Hobby business in the global market,
working to develop business in the fields of toys, plastic
models, confectionery, foods, vending machine capsule
products, card products, apparel, lifestyle goods and other
products.
Strategic Business Units
Toys and Hobby
Websites
Goods
Selling space
Events
Core Company: BANDAI Co., Ltd.
Manufacturing and marketing of toys, plastic models, candy toys,
vending machine capsule products, card products, apparel,
lifestyle goods,stationary,and other products
Use of
original
character
Network Entertainment
Core Company: BANDAI NAMCO Entertainment Inc.
Planning, development and distribution of network content;
Planning, development, and marketing of home video game
software, arcade game machines and prizes, etc.; planning and
operation of amusement facilities, etc.
Advertising, PR
BANDAI NAMCO Holdings Inc.
Author or
Copyright
owner
Visual and Music Production
Core Company: BANDAI VISUAL CO., LTD.
Planning, design, and production of animation; planning, production
and marketing of video and music software; distribution of
on-demand video; and live entertainment operations
Affiliated Business Companies
Licensing agreement
05
Distribution, logistics and administrative operations in support of
the SBUs.
06
Europe and the Americas
As a Leading Global Innovator
Team up & Challenge in Europe
and the Americas business
Rising to the Challenge of
the World’s Markets
Achieve “GLOBALIZATION”
by Leveraging R&D, Manufacturing,
and Human Resource Development
Since its first exports in 1951, just after the
establishment of the Company, BANDAI has
always conducted business with an eye on the
global market. Developing further in the global
market is crucial for BANDAI to continue
evolving. To this end, we formulated a vision
entitled “Globalization, Asia NO. 1 ☆ Europe and
the Americas challenge” in the Toys and Hobby
Strategic Business Unit (SBU) Mid-term Plan,
which we started in April 2015. To achieve the
vision, the Toys and Hobby SBU will aim to
become NO. 1 in all Asia including Japan in each
business in each country. Meanwhile, in Europe
and the Americas SBU will team up with Japan
to challenge those markets. These collective efforts
will be applied to planning new products and
localizing existing ones to be suitable for
international markets. At the same time, we will
enhance our planning capability, manufacturing
policy, and human resource strategy to build a
globally competitive platform for BANDAI as a
global leader in both the character and
entertainment business domains.
5.5” Action Figure Asst
Cat Noir
BANDAI established International Business
Department in Japan in 2015 and is focusing the
total capabilities of the Toys and Hobby SBU in
planning and development to promote the creation
of worldwide products.
With the main product emphasis on the toy
category, we are focusing on the development of the
POWER RANGERS series, a localized version of the
SUPER SENTAI series for Japan. The team will also
work together with the WALT Disney Company
(“WALT Disney”) to develop merchandise from BIG
HERO 6 (Japanese title: BAYMAX) and other
Disney movies. At the same time, BANDAI is steadily
expanding business worldwide, including by acquiring
toy development rights to FINDING DORY.
5.5” Action Figure Asst
Ladybug
Deluxe Flying Baymax
Power Rangers 5”Basic Action Figure
Dino Drive Red Ranger
Main Overseas Group Companies
(Including nonconsolidated subsidiaries)
T-rex Super Charge
Morpher
BANDAI U.K. LTD.（U.K.）
BANDAI S.A.（France）
BANDAI NAMCO KOREA CO., LTD.（Korea）
BANDAI ESPAÑA S.A.（Spain）
BANDAI（SHENZHEN）CO., LTD.（China）
BANDAI NAMCO ASIA CO., LTD.（Hong Kong）
BANDAI NAMCO（THAILAND）CO., LTD. （Thailand）
★
BANDAI AMERICA INC.（U.S.A）
BANDAI Co., Ltd.（Japan）
BANDAI NAMCO TAIWAN CO., LTD.（Taiwan）
BANDAI NAMCO PHILIPPINES INC.（Philippines）
BANDAI NAMCO SINGAPORE PTE. LTD.（Singapore）
BANDAI CORPORACION MEXICO S.A. de C.V. （Mexico）
PT BANDAI NAMCO INDONESIA（Indonesia）
Asia
Becoming NO. 1 in All of Asia
Including Japan
Wizardriver
Aikatsu! Phone Look
（Fccver）
DX Yo-kai Watch U
Prototype
Great Mazinger
07
DX Toq-oh
HG 1/144 Gundam Barbatos
Ichigo Hoshimiya
New School Dress Set
BANDAI NAMCO ASIA CO., LTD. (Hong Kong)
oversees activities of the toy business in Asia primarily
involved with IP* that are also popular in Japan, such
as the GUNDAM series, SUPER SENTAI series,
K AMEN RIDER series, AIK ATSU!, and YO-K AI
WATCH. As BANDAI’s share of the toy market in
Asia expands, our content and merchandise starting
with POWER RANGERS series is also establishing its
popularit y in such English-spea king regions as
Singapore and the Philippines.
Meanwhile, in hobby products, collectors toys, and card
products businesses, the business departments in Japan are
leading a further business expansion and accelerating our
strategy uniting all of Asia including Japan to establish
BANDAI as NO. 1 in each country throughout the
region. To this end, success in Japan will be taken into
consideration in strengthening a product planning and
development structure best suited for marketing in Asia.
*IP: Characters and other intellectual property
08
Global Action
Business Expansion in the Asian Market
Rising to the many challenges of delivering dreams
and inspiration all around the world.
Uniting Japan-Asia Strategies as One to Coordinate Product Planning in Asia
BANDAI has positioned “Globalization, Asia NO. 1 ☆ Europe and the Americas Challenge” as part of its Mid-term Vision.
We are striving to meet this challenge in a variety of ways, some of which have already proven very successful.
The following is a brief introduction to the way that BANDAI has risen to the challenge of delivering dreams and inspiration
all around the world.
Business Expansion
in the Markets of Europe and the Americas
Strengthening Development of the DISNEY series
with the Immensely Popular POWER RANGERS series
as a Core Business
BANDAI is advancing business expansion in
the markets of Europe and the Americas
around a number of core IP* assets, including
the POWER RANGERS series and
DISNEY series.
The POWER RANGERS series is a
localization for the U.S. of the special effects
live action television series SUPER SENTAI
in Japan. The localization became a smash hit
on U.S. television following the premier of the
first season, MIGHTY MORPHIN
POWER RANGERS (KYORYU SENTAI
JYU RANGER in Japan) in 1993. Soon
afterwards POWER RANGERS action
figures and other character merchandise
supplied by BANDAI AMERICA INC.
sparked off a huge boom in popularity,
becoming a social phenomenon. The
popularity of POWER RANGERS
continued to expand throughout Europe and
Asia, and the POWER RANGERS series
grew into a core IP asset supporting
BANDAI’s overseas business expansion.
The POWER RANGERS television series,
* IP: Characters and other intellectual property
09
POWER RANGERS DINO SUPER
CHARGE, the sequel to POWER
RANGERS DINO CHARGE, was
broadcast in the U.S. and Canada starting in
2016, and will be released in stages in Europe.
POWER RANGERS DINO CHARGE
and POWER RANGERS DINO SUPER
CHARGE have an original story line that
was a localized arrangement of the JYUDEN
SENTAI KYORYUGER program that was
the 37th episode of the SUPER SENTAI
television series broadcast in Japan in 2013.
JYUDEN SENTAI KYORYUGER
features heroes who morph and fight to the
rhythm of samba music, with costumes and
props modeled after a dinosaur, and became a
smash hit in Japan. JYUDEN SENTAI
KYORYUGER was then localized to feature
cool and stylish heroes for launch in Europe
and the Americas, and the POWER
RANGERS sequel, POWER RANGERS
DINO SUPER CHARGE, is even more
packed with stylish and cool action sequences
than its predecessor.
PREMIUM BANDAI TAIWAN
POWER RANGERS series tie-in merchandise marketed overseas
The final round to the GUNPLA BUILDERS WORLD CUP 2015 WORLD CHAMPIONSHIP FINALS (Japan)
To this end, BANDAI AMERICA INC.
has rolled out a merchandise lineup timed
with the broadcasting of POWER
RANGERS DINO SUPER CHARGE that
exceeds POWER RANGERS DINO
CHARGE, including T-rex Super Charge
Morpher, a localized version of
Morpher Gun Gabutira de Carnival, tie-in
merchandise, action figures, robots, and
products featuring original characters.
Moreover, BANDAI has decided to release
a POWER RANGERS motion picture in
2017, which will leverage to further expand
the market for POWER RANGERS tie-in
merchandise.
At the same time, BANDAI has recently
been strengthening collaboration in tie-in
merchandising with WALT Disney. To
mention but a few examples, we were in
charge of the global merchandising of
products tied in with DISNEY’s animation
feature film BIG HERO 6, which was
released in 2014, and then of FINDING
DORY (the sequel to FINDING NEMO)
made by Pixar Animation Studios.
In addition, the Zagtoon-produced
television animation MIRACULOUS, the
long-awaited new IP for girls, has started to
be broadcast in countries around the world,
and is maintaining a favorable audience
rating. Tie-in toys will start to be sold from
autumn 2016, and we will broaden the
distribution of girls’ toys.
Japan and other markets in Asia share
many preferences when it comes to
characters. This enables Japanese
character products to be sold “as is” in
many of those markets. Against this
backdrop, our focus in recent years has
been to unite Japan-Asia strategies as
one; whereby Hobby Products
Department, Collectors Toy Department
and Card Business Department highly
localized character products in
strengthened coordination with each
country in the region.
Since 2011, the Hobby Products
business has been holding the GUNPLA
BUILDERS WORLD CUP WORLD
CHAMPIONSHIP, which decides the
world’s best “GUNPLA” builder. The
event is aimed at promoting the appeal of
GUNPLA around the world. At the
same time, the business has successfully
increased the number of GUNPLA
figure enthusiasts in Asia and elsewhere
in the global market with its
GUNDAM.INFO website, which
simultaneously webcasts new MOBILE
SUIT GUNDAM animation content for
Japan to countries around the world.
The Collectors Toy business, which
develops character figures for adults, has
been launching figures with high global
popularity, including from ONE PIECE
and SAINT SEIYA under the TAMASHI
NATIONS brand.
The Card business has been marketing
card games such as Battle Spirits and
Gundam Duel Company based on
characters popular both locally and in
Japan. For girls, we have started
marketing the card product AIKATSU!,
and are steadily expanding its
deployment area.
In Asia, the department is expanding
these businesses by synchronizing its
event strategies for the region with Japan.
In addition, we are strengthening our
sales strategy using the Internet. It is
essential to overcome differences in the
retail distribution environments of Japan
and other countries. It is also critical to
address the diversification of customer
needs. In this sense, the Internet is
undoubtedly one of the most important
sales channels for advancing the
globalization of BANDAI. To this end,
we have opened official shopping
websites, mainly handling plastic models
and collectors’ toys, such as PREMIUM
BANDAI HONG KONG
(http://p-bandai.hk/) and PREMIUM
BANDAI TAIWAN
(http://p-bandai.tw/). Utilizing
e-commerce websites such as these has
enabled BANDAI to target the sale and
similar in Asia of a limited offering of
SAILOR MOON accessories, that sold out
on the day of the launch, to adult
women, who are a different target
market than the market for toys.
In the toy business, meanwhile, we sell
Tie-in Merchandise from BIG HERO 6
The TAMASHII NATIONS booth at Japan Expo 2015 (France)
BATTLE SPIRITS ASIA CUP 2015 (Hong Kong)
BANDAI NAMCO
（THAILAND）
CO., LTD.
BANDAI NAMCO PHILIPPINES INC.
products that are localized versions of
products from Japan, Europe and the
Americas, aiming to meet the needs
associated with the various TV programs
in each country.
Our efforts to globalize and grow in
Asia are underpinned by the BANDAI
production system. Apart from the
Bandai Hobby Center in Shizuoka,
Japan, we established BANDAI
NAMCO (THAILAND) CO., LTD. in
1987 as an overseas factory embodying
the BANDAI insistence on
manufacturing excellence. This base in
Thailand produces SUPER SENTAI
series and KAMEN RIDER series
merchandise, among others, and has an
integrated manufacturing framework
encompassing everything from casting
mold design to production and quality
inspections. In addition, we established
BANDAI NAMCO PHILIPPINES
INC. in 2012 and built a new factory in
the Philippines, which began the
production of capsule toys and capsule
product vending machines the following
year. These are just some of the ways that
BANDAI is actively globalizing its
manufacturing bases in an effort to build
a production system capable of balancing
quality and cost competitiveness.
10
Business Activites
BANDAI’s Business:
Creating Joy to Fill People’s Hearts
BANDAI’s business domain has grown from its roots in toys for boys and girls to
encompass vending machine capsule products, plastic models, candy toys, confectionery
and food, apparel, and lifestyle goods.
At the same time, our target customers have also expanded beyond children, as we
offer a lineup of merchandise for customers of all ages. In developing business, our
guiding concept is delivering dreams and inspiration to customers all around the world.
Going forward, BANDAI remains committed to taking on new challenges and pursuing
conscientious manufacturing in every business domain where it operates.
01 Toys for Boys
Media-linked character toys spanning
multiple generations
Expanding categories for elementary
school children
BANDAI is developing a line of character toys that have been
long-time favorites of multiple generations for boys aged 3 to 6.
We are working to make products that treasure the spirit of
childhood hero-worship while retaining strong links with
various media.
We are expanding our development of merchandise categories
linked to animation and game characters aimed at elementary
school children. In doing so we are attempting to create new
trends among elementary school boys for enjoying collecting
and toy battles.
Henshin Keitai
DX Zyuoh Changer
01 Toys for Boys
P12
02 Toys for Girls
P12
03
Preschool,
Classic and
Innovative Toys
Vending Machine
04 Capsule Products
P13
05 For Collectors
P14
06 Plastic Models
P14
07 Card Products
P15
08
11
P13
Candy Toys,
Confectionery and
Food
P15
09 Apparel
P16
10 Lifestyle Goods
P16
We provide hero toys that enjoy overwhelming popularity among
preschool boys and toys for elementary school boys to a wide
range of markets in Japan and overseas.
Zyuoh Cube 123
Doubutsu Gattai DX Zyuoh King
Henshin Belt DX Ghost Driver
DX X Devizer
DX Gan Gun Saber
02 Toys for Girls
Toys associated with the animation
PRETTY CURE series are a No.1 hit
among preschool girls
Products associated with PRETTY CURE series and the doll
house category KAMISAMA MINARAI: HIMITSU NO
COCOTAMA, are predominantly popular among 3-6 year
girls, fulfilling their desire & dreams.
Talking Teddy Mofurun For
Precure Transformation
Linkru Stick
Big Cocotama House
Cocotama Dolls series
Yo-kai Medal series
DX Yo-kai Watch U Prototype
DRAGON BALL Spin Emblem series
Rising Scouter
Our mission is to positively impact girls with our diverse product lineup. This includes the
popular PRETTY CURE and KAMISAMA MINARAI: HIMITSU NO COCOTAMA products for preschool
girls, and TAMAGOTCHI or & GIRLS HOBBY series products for elementary school girls. We are
also taking on the challenge high age targets to develop new market opportunities.
Approach for the elementary
school girl market
We are developing a wide range of character merchandise for
trend-conscious elementary school girls, such as TAMAGOTCHI,
and AIKATSU!, and GIRLS HOBBY series as new gadget tools
for trend-conscious elementary school girls, based on the theme of
“communication.”
Tamagotchi 4u＋
Amazing Sketching-the Magical Illustrator
Aikatsu! Mobile
Plalanche Neo:
DX Bow-make Jewel Box Set
12
03
Preschool, Classic
and Innovative Toys
ANPANMAN toys for infants are also highly popular with parents. In addition to
these, We are developing merchandise for a wide range of ages from children
to seniors, such as toys that can be enjoyed with friends and the entire family.
ANPANMAN toys are toys
that children can enjoy at their
different stages of growth
We are striving to develop a range of toys that are tailored
to children's developmental stages. Along with toys for
promoting children's intellectual development, BANDAI
also offers Babylabo, a series of baby toys based on brain
science, and Blocklabo, a series of building toy blocks.
Developing products for the whole world
from diverse categories and characters
Play & Study! Anpanman
Color Pad Plus
Babylabo series—
Develop Baby’s Brain – Busy Mountain DX
Blocklabo series -Buckets of Toy Blocks
Build a Large Bakeryand a Nice House Set
Wooden toys that can be enjoyed by
any generation based on the spirit
of the DISNEY characters
Disney | KIDEA toys that combine elements of
educational toys with an interior aspect offer a
way of playing tailored to a child’s specific age,
ranging from stacking, playing with building
blocks, play acting and collecting.
Disney | KIDEA series
04
Vending Machine
Capsule Products
Suna・Suna series
Kendama Xross series
Our line of capsule toys are affectionately named GASHAPON. As a leading
company in the vending machine capsule market, we are actively working to
create new categories.
Leading the industry with a rich lineup
Actively working to open new markets
Since launching the first products in this category in 1977, we have
been answering the needs of a wide age range of customers by
commercializing a rich lineup of products from longtime classics
through to the latest characters. We are also developing a rich
variety of products that add even more value, including by actively
developing individualistic products transcending the framework of
character-related products.
We are actively taking up challenges to expand new customer sectors and new
categories. These efforts include developing KUJIGASHAPON, which allows
users to enjoy a lottery game on the spot using their purchased product,
developing merchandise based on character motifs popular among adult
women, introducing larger products by developing the first cylindrical capsule
GASHAPONCAN in the industry, and developing the KAPUKYARA series
of capsules with containers which do not produce capsule container trash.
ANPANMAN
Anpanman Train series
Coffee Cup no Matsuzaki Shigeru
13
DONJARA Doraemon 1000000 (Million)
DRAGON BALL SUPER
Ultimate Deformed Mascot series
TOUKEN RANBU-ONLINECapsule Rubber Mascot series
KUJI GASHAPON SD GUNDAM Mobile Disk
Nekoatsume Tsukue
no Ue no Nekoatsume
We are expanding the market in Japan and overseas for diverse
categories and characters, including S.H. Figuarts, which has set new
standards for movable action figures, Figuarts ZERO, which pursues
distinctive molding and colors, and the leading robot toy brands
CHOGOKIN and THE ROBOT SPIRITS. We are also globally
expanding the SAINT SEIYA series, which will mark its 30th
anniversary during 2016, as the SAINT CLOTH MYTH series.
S.H. Figuarts
Kamen Rider Ghost
Ore Damashii
Toys that can be enjoyed
togetherwith friends
and family
We produce merchandise that can be enjoyed
together with friends and family. These
offerings include the staple family game
DONJARA, the mysterious play-at-home game
Suna・Suna, and the traditional kendama
ball-and-stick game, Kendama Xross.
05
With our merchandise for adult collectors, we are opening up broad new
markets in Japan and worldwide. Our product lineup is centered on figurines
and robots, with all products under the single brand TAMASHII NATIONS.
For Collectors
MAGICAL DOREMI Happy Lucky Pollon
DORAEMON
「Cap-Chara “Capsule Character”」Doraemon
The adult collectors
merchandise brand
TAMASHII NATIONS
Figurarts ZERO
THE ROBOT SPIRITS
Monkey D Luffy & Trafalgar Law <SIDE MS> RX-78-2 Gundam
-5th Anniversary Editionver. A.N.I.M.E.
Saint Cloth Myth EX
Leo Aiolia (God Cloth)
DX Soul of Chogokin
Great Mazinger
Developing character merchandise
that appeals to adults
From the MEISHO MOVIE REALIZATION series of
Japanese samurai-styled STAR WARS characters, to topical
collaborative projects, TAMASHII BUDDIES,, the
TAMACOLLE series, and more, BANDAI is launching a
succession of topical products targeting collectors and women
as it actively opens new markets.
MEISHO MOVIE REALIZATION CHOGOKIN Hello Kitty (Mazinger Z Color)
Samurai General Darth Vader™
Mazinger Z (Hello Kitty Color)
-Death Star Armor-
TAMASHII BUDDIES
(Son Gokou, Sailor Moon)
TAMACOLLE Pooni Pooni Hoppe Mascot
Kuroko's Basketball
Plastic model Kits
The GUNPLA series has continued to evolve through tireless effort to advance
technology and bring new ideas to market. Leveraging this product, we are
vigorously adopting new and original content, expanding our target customer
base, and reinforcing overseas business development.
Evolving GUNPLA series poised for
promotion worldwide
Expanding the circle of new customers
with new ideas for hobbies
06
The GUNPLA series has continued since 1980. As “evolving plastic models,”
the GUNPLA series is produced at the BANDAI HOBBY CENTER in
Shizuoka, which undertakes every step from planning and development
through to production. As product development has continued, today we
increasingly see parents and children enjoying GUNPLA side-by-side. The
series has enjoyed growing worldwide popularity, and we will focus on
attracting even more fans in the global marketplace, with a focus on Asia.
HGUC 1/144
RX-78-2 Gundam
HG GUNDAM THE ORIGIN
1/144 MS-06S Char’s Zaku II
HG 1/144
Gundam Barbatos
MG 1/100
V2 Gundam Ver.ka
HGBF 1/144
Try Burning Gundam
PG 1/60 RX-0
Unicorn Gundam
We are expanding a variety of characters for children,
including the original racing hobby GEKI DRIVE, YO-KAI
WATCH Plastic Model series, and POKÉMON Plastic Model
series. We are also developing the MACROSS Plastic Model
series in addition to the STAR WARS Plastic Model series and
the B-TRAIN SHORTY series targeting adults.
GEKI DRIVE
GD-001 Dragon Gale
YO-KAI WATCH
01 Jibanyan
1/144 Millennium Falcon
B-TRAIN SHORTY series
(Star Wars:The Force Awakens)
POKEMON Plastic model
collection No.19
First series Pikachu
MECHA COLLECTION
MACROSS series VF-31J
Siegfried Fighter Mode
(Hayate Inmeruman)
14
07
We create new worlds of entertainment with our two major card game
brands CARDDASS,the analog trading card games, and DATACARDDASS
the combination of digital arcade game machine and trading cards.
Card Products
CARDDASS – Fascinating character card
games targeting a wide range of people
Combining card play with a digital
format to expand play networks
Since its launch in 1988, cumulative sales of CARDDASS have topped 11
billion cards. We provide merchandise for a wide range of individuals,
including titles such as BATTLE SPIRITS, which is now in its eighth
year, and IC CARDDASS DRAGON BALL, a world’s first in which
every card is equipped with an NFC chip, and can be played both
face-to-face and digitally in conjunction with a software app..
BATTLE SPIRITS
IC CARDDASS
DRAGON BALL
The DATACARDDASS series has sold over 2 billion cards since its
launch in 2005. The series continues to evolve with the introduction
of new machines, and to inspire new trends in the market. Many of
those interactive machines have been installed in Asian countries
also, strengthening the global development of the series.
DRAGONBALL Heroes
YO-KAI WATCH
Toritsuki Card Battle
DATACARDDASS
AIKATSU STARS!
DATACARDDASS
Kamen Rider Ganbarizing
09
Based on the concept of “From Head to Toe,” we aim to bring a sense of
playfulness into a wide range of everyday life scenarios by developing
merchandise imbued with the spirit of our characters.
Apparel
Capturing children’s imaginations
with character-based clothing
Merging characters with fashion
in apparel for adults
We maintain a large share of the character-based children’s clothing
market, covering all categories including outerwear, pajamas,
innerwear, and accessories. We are working to bring added value to
character clothes with the HIKARU PAJAMA series of
glow-in-the-dark sleepwear and create new character apparel brands,
including the TOMODA T-SHIRTS series of T-shirts that enable
children to use smartphone photo apps to play with the characters.
Impression of
appearance
when glowing
MAHO GIRLS PRECURE!
Dancing Hikaru Pajama
We have produced an attractive merchandise lineup in adult
clothing covering multiple products and categories. Offerings
include clothes worn by cast members appearing in TV programs
such as the SUPER SENTAI and KAMEN RIDER series and
accessories and fashion items allowing the wearer to express the
spirit of the characters in an understated manner.
DOBUTSU SENTAI
JYUOGER
DOBUTSU SENTAI JYUOGER
Hero Tomoda T-shirt
In-show apparel
KAMEN RIDER GHOST
Narikiri T-shirt
Folding and Playing Handkerchief
SAILOR MOON CARDDASS
Reprinted Design Collection
08
Gundam Cross War
Candy Toys,
Confectionery and Food
DATACARDDASS
YO-KAI WATCH
Tomodachi Ukiukipedia
DATACARDDASS
YO-KAI WATCH BUSTERS
Tekkigun
We are seeking expansion in its “food entertainment” business by pursuing more fun
and flavor in its confectionery and food products. With efforts centered on candy toys
(toys provided with food), we are taking on the challenge of generating new markets
by further reinforcing the character-based confectionery and food product categories.
A candy toy lineup with
a rich cast of characters
We offer a lineup of low-price, high-value-added
products based on a rich character lineup. We develop
products and precision figures that can be played
together with toys, as well as original products
developed from confectionery sales counters.
Odekake Fuwafuwa Mofurun
KAMEN RIDER GHOST SG Ghost Icon LUMINARY TEARS Luminary Tears Stick
Lifestyle Goods
Narikiri Jacket
We propose a wide range of lifestyle goods, including highly enjoyable
products that encourage children to be independent with the support of their
favorite characters, authentic cosmetic brands for adults, character
merchandise, and various miscellaneous items.
The BIKKURA? TAMAGO series of bath bombs
with toys was launched in 2002 and has now sold
more than 70 million units. We are now evolving
the series with the addition of character-shaped
bath salts, as well as selling a host of other products
that encourage children to be independent.
BIKKURA? TAMAGO ANPANMAN
Poka Poka—Minnade-Asobo
Lifestyle goods that encourage
Children do things for themselves
CHARA-YOU series
(Character Shaped Bath Bomb)
Cosmetics For Adult Women
We are developing the long-running confectionery
products that can express the world of our characters.
We have also been working on product development
targeting women, and striving to win new customers
DOBUTSU SENTAI JYUOGER
by collaborating with other companies..
Jibanyan Chocolate Bar SUCRE CARACTERE series
DORAEMON Chocolate Wafer Jyoger Chocolate
We present authentic cosmetics for adult
women, inspired by characters from series
that have a universal appeal to all generations,
such as THE ROSE OF VERSAILLES,
URUSEI YATSURA, and SAILOR MOON.
THE ROSE OF VERSAILLES
Liquid Eyeliner series
Love Darling Cosmetics series
MIRACLE ROMANCE
Cosmetics series
A diverse range of lifestyle
goods developed with a host
of characters
Expanding food categories
to create new markets
15
10
In-show apparel
KAMEN RIDER GHOST
Boxer Briefs
Fun + Practical Products help
children to do things for themselves
Providing fun and delicious value
through confectionery in character
wrappings and shapes
We are promoting a diverse range of food products with
character design and packaging, including the character
decoration cake CHARADECO, as well as familiar
foods such as bread, ice cream, cereal, and Japanese
confectionery. In these ways, we are aggressively tackling
the challenge of developing new markets.
DOBUTSU SENTAI JYUOGER MAHO GIRLS PRECURE!
Back Pack M
Orikachi
CHARADECO
series
CHARACTER CEREAL
series
CHARACTER BREAD
series
TABEMASU
We are commercializing a large number of
character-based lifestyle goods for a wide range
of consumers from children to adults. Examples
include a series of lunch boxes for preschoolers,
smartphone accessories and a series of high
grade dining ware.
YO-KAI WATCH Lunch Box DX
SAILOR MOON Smartphone Jackets
GUNDAM M’qube Vase
16
As a Good Corporate Citizen
01
02
In Pursuit of Safety and Reliability
A variety of activities that sustain “Dreams” and “Inspiration”
Doing what we can make a brighter future for children
As a company tasked with delivering “Dreams” and “Inspiration” to people, BANDAI is committed to ensuring that all our products are safe and of the
highest quality. Our quality policy here is to provide customers worldwide with satisfying, trustworthy products by prioritizing safety and reliability.
In following this principle we have consistently set internal safety standards across all business categories that go beyond governmental regulations
and standards set by industry, trade, and other external groups. We also comply with the safety standards of foreign markets such as Europe and the
Americas. In addition, we constantly monitor changes in the law and public opinion and re-evaluate our standards accordingly.
One of BANDAI’s obligations to society as a corporate citizen is to protect the environment for the next generation. We actively promote a variety of
activities aimed at environmental conservation which capitalize on our own strengths as a company. We are also passionately involved in a range of
social contribution activities, following our basic policy of contributing to society by providing “Dreams” and “Inspiration” through our products and
services.
High Praise for BANDAI’s safety and quality standards
Efforts to Reduce Environmental Impact
Environmental conservation at BANDAI Hobby Center
n an effort to use resources more efficiently and reduce waste emissions, we
reduced package sizes in terms of dead space and reconsidered the materials
used for packing and outer cartons, as part of a series of initiatives to reduce
resource use. Moreover, an important part of our environmental policy at
BANDAI is to work to reduce waste production at the user level.
At BANDAI Hobby Center, we are carrying out a variety of strategies to
promote environmental conservation. Solar panels installed on the outer
walls of the Hobby Center generate a total of 56,000 kWh annually,
which is used to power the facility. Meanwhile, a water recycling system
enables the facility to use 2,000 tons of rain and groundwater annually.
BANDAI has received the highest award, the Ministry of
Economy, Trade and Industry Minister's Award, in the Large
Manufacturer and Importer Category from METI, at the Best
Contributors to Product Safety Awards, which are sponsored
by METI, winning the prize at the Ninth Awards in FY 2015.
BANDAI was evaluated for achieving good levels of
information provision by gathering and analyzing information
obtained from customers, for initiatives achieving intrinsic
safety, and for those to maintain
■ Receiving an award at the FY 2015
Ninth Best Contributors to Product quality by such methods as operating
Safety Awards
an award system for suppliers.
BANDAI has won this award for the third time following winning the prize
at the Second Awards in FY 2008 and the Sixth Awards in FY 2012.
Moreover, in the Large Manufacturer and Importer Category, BANDAI
was recognized as a Gold Company as a contributor to product safety.
Prioritizing safety in product design and
material selection
Each year, BANDAI develops over 7,000 new products in a wide
variety of categories. We have therefore established various quality
standards. For example, we are obliged to ensure that sharp point
parts are rounded off and that
neck straps are designed to
release when a specified strain
is placed on them. In addition,
we regularly conduct "Child
Monitor studies”, maintaining
up-to-date data on children's
body measurements and
motor skills, which serve as
basic information for design
■ Child Monitor studies
activities.
■ Example of changing the capsule specifications
Left: before change; right: after change
■ Large solar panels installed on
the facility wall
■ Packaging using a pulp mold has a
low environmental impact
※Further details can be found on our website “Bandai Eco Club” (http://www.bandai.co.jp/kids/eco/) (Japanese only)
Rigorous, wide-ranging
inspections
Ensuring safety during
manufacturing
The BANDAI Code of
Conduct
BANDAI Children’s
Questionnaire
The Omochanomachi
BANDAI Museum
Tours of the BANDAI Headquarters
and BANDAI HOBBY CENTER
BANDAI conducts a wide range of rigorous
inspections, with inspection standards listing
some 350 items to be confirmed, such as product
safety, strength, and durability. For example, for
the gattai robot in the SUPER SENTAI series,
we conduct rigorous testing, inspection, and
checks on more than 200 items. Our material
safety criteria cover more
than 20 points, and we
also use independent
inspection organizations
in addition to carrying
out our own in-house
testing to measure heavy
metals such as lead, and
other activities.
The manufacturing of BANDAI products is
mostly outsourced to foreign affiliated
manufacturers. BANDAI (SHENZHEN)
CO., LTD. in Shenzhen, China is an
important base for the Toys and Hobby
business where quality control and other
safety tests are conducted.
In order to maintain an appropriate
working environment at all our factories
around the world, BANDAI published a
Code of Conduct in 1998. We carry out
Code of Conduct audits at approximately
200 affiliate manufacturers using an
original checklist based on the code.
Since 1995, BANDAI has conducted a series
of surveys called the “BANDAI Children’s
Questionnaire.” In order to publicize
BANDAI’s unique way of understanding
children’s environment, the results are made
public through mass media and our
corporate website.
The Omochanomachi BANDAI Museum
in Tochigi Prefecture is intended to
provide opportunities to create enjoyable
moments. The museum displays a
selection from among BANDAI’s own
approximately 35,000-piece collection, and
is open to the general public.
The BANDAI Headquarters offers tours
of the company to elementary and junior
high school students. We also offer tours
of our Hobby Center facilities to the
general public and school groups, where
we introduce our business and
manufacturing activities.
■ Quality control activities at a plant
■ A Code of Conduct audit
■ BANDAI Children’s Questionnaire website
■ Sculpture:“The Birthplace ■ An actual size bust model of
■ Drop test for toys
Customer Service Center measures
Universal Design
At our Customer Service Center, we strive to
respond quickly to the more than 40 thousand
calls that we receive every month. One way that
we do this is by keeping a record of customer
comments and suggestions in a database, taking
special care to protect personal information
while improving customer satisfaction.
BANDAI aims to design products to enable as many
people as possible to use them with ease. From
packaging that allows easier removal of products to
color improvements that make it easy for people to read
packaging regardless of how well they distinguish
colors, we have added numerous enhancements to
improve the usability of our products from a universal
design perspective.
※Universal design is an approach to designing that emphasizes enabling as many
people as possible to use a product or service regardless of any disabilities they
might have.
Further details can be found on our website “BANDAI Universal Design Circle”
（http://www.bandai.co.jp/kids/ud/）
(Japanese only)
■ An example of packaging that allows
■ A view of the Customer Service Center
17
Environmental Conservation and Contribution to Society
easy product removal
(http://www.bandai.co.jp/kodomo/)(Japanese only)
of Character Robots”
MOBILE SUIT GUNDAM
at the entrance to the museum
■ A BANDAI HOBBY CENTER tour
Supporting Toy Libraries
Supporting pre-school care at the Poppins Nursery School
Toy Libraries is a volunteer project with over 500 centers throughout
the country supported by the Japan Toy Libraries Foundation, which
was established through a private donation from BANDAI’s founder,
Naoharu Yamashina. The goal is to provide a space where children
with disabilities can enjoy playing with toys, broaden their
interaction with others and
develop a greater sense of
belonging to the community.
Through the foundation,
BANDAI helps Toy Libraries
programs throughout the
country generate funds to
purchase toys, sponsor volunteer
training sessions, and support a
variety of research activities.
To support infant and pre-school child care for working parents,
BANDAI invited the Tokyo-certified Poppins Nursery School
Komagata to operate a nursery in the Employee Welfare Wing at the
BANDAI Headquarters. The center is open not only to BANDAI
employees but to members of the local community as well.
■ A Toy Library
■ Poppins Nursery School Komagata
18
A Brief History of BANDAI
Since BANDAI’s establishment in 1950, the Company has developed
numerous hit products through the years that reflect the spirit of the times.
Here, we trace BANDAI’s footprints in time through a geneology of some of these hit products.
Always with the Dreams of the Times
Milestones at BANDAI
Signature Products
1950
1950
Sales of BANDAI’s
first toy with product
warranty begin
★
★
1955
1961
★
★
1971
1974
1975
★
★
★
BANDAI-YA Inc. established in
Asakusa-Kikuyabashi, Taito-ku, Tokyo
Industry pioneering quality-control
system established, and sales of
BANDAI’s first toy with product
warranty begin.
Name changed from BANDAI-YA Inc.
to BANDAI Inc.
1971
BANDAI AMERICA INC. established.
The KAMEN RIDER Henshin
(Transformation) Belt becomes a hit
product.
CHOGOKIN MAZINGER Z launch
1974
SUPER SENTAI action hero series launched
BANDAI enters the capsule products market
★ BANDAI (H.K.) CO., LTD.
established in Hong Kong as an
overseas manufacturing base
★ SPACE BATTLESHIP YAMATO
Plastic Models launch
★
1977
1978
1980
1981
★
★
★
ULTRAMAN Soft Vinyl Figures launch
GUNPLA launch
BANDAI enters the candy toy market
BANDAI adopts “Dreams and Creation”
as a corporate slogan and renews its
corporate logo to the current version
★ BANDAI enters the apparel market
★ KINNIKU-MAN (Muscleman) erasers
become a hit as a vending machine capsule
product
★
1983
KINNIKU-MAN
(Muscleman) eraser
1984
19
★
1977
DONJARA children’s mahjong games launch
1980
BANDAI-YA was founded by Naoharu
Yamashina, the Company’s first
president. The Company started out as
a wholesaler of celluloid toys and metal
vehicle toys, as well as rubber flotation
aids, and introduced its first original
product, the Rhythm Ball, in
September of 1950. This was the first
sign of BANDAI’s future as a developer
and inventor of toys.
The KAMEN RIDER Henshin
(Transformation) Belt was developed
by Popy Co., Ltd., a group company
set up to specialize in manufacturing
character-based toys. The belt featured
gimmicks similar to the one worn by
the TV character, such as a glowing,
spinning typhoon at the center of the
buckle, as well as novel packaging. It
became a mega-hit, selling over 3.8
million units during the time the TV
program was on the air.
Milestones at BANDAI
1986
★
Signature Products
Nekonyanbou beomes a hit product
Nekonyanbou
BANDAI enters the lifestyle goods
market
★ The SAINT SEIYA Saint Cloth
animation series becomes a hit
★
1987
SAINT SEIYA
Saint Cloth
★
BANDAI enters the card game
market
★
The SAILOR MOON series becomes a
hit among young girls.
★
The POWER RANGERS series is
introduced to the American market
1994
★
CHARADECO launch
1995
★
The BANDAI Children’s
Questionnaire is launched
1988
1993
1993
With the catchphrase of “In
the name of the moon, I will
punish you!” SAILOR MOON
captured the admiration of
girls all over Japan. BANDAI
merchandised a range of hit
products from the show, such
as transformation items, rods,
and dolls. The TV animation
series went on to become a
long-running hit that was
broadcast for five consecutive
years.
POWER RANGERS
This is the noteworthy first model of
the CHOGOKIN series, which to this
day represents BANDAI’s line of
ever-popular character-based toys for
boys. With its die-cast construction
giving it weight and presence, finely
detailed features, and the“rocket
punch” function, this product achieved
widespread popularity, selling over
500,000 units in its first year.
The SPACE BATTLESHIP YAMATO
Plastic Model series was developed
with attention to quality and targeted
high school students and young adults,
the main fan base of the TV program.
At the time, the show boasted a 12 to
22% audience rate as an animation
TV program and drew in over 2.25
million viewers as a feature film. After
attaining sales of 250,000 units in the
first three years, the series has
continued to spawn a wide array of
products.
The GUNDAM Plastic Model series,
known more commonly among
enthusiasts as GUNPLA, has sold
over 400 million units to date.
Product strengths such as reasonable
pricing and easy assembly worked in
synergy with the popularity of the
animation series and sparked a
GUNPLA boom when the product
was launched. By 1981, the following
year, the series was so popular that
overall sales reached 25 million units,
with production unable to keep up
with demand even at full capacity.
HYPER YO-YO
DIGITAL MONSTERS
1996
★
TAMAGOTCHI launch
1997
★
HYPER YO-YO launch
DIGITAL MONSTERS launch
1999
★
2002
★
BIKKURA? TAMAGO bath salts
launch
2004
★
PRETTY CURE series launched
★
PRIMOPUEL talking stuffed toys
launch
1996
1999
Tamago (Egg)+Watch =
TAMAGOTCHI. Based on the
innovative concept of a
“portable digital nursing game,”
TAMAGOTCHI became an
astounding, overnight hit
among high school girls,
recording domestic and
international sales of 40 million
units. Reintroduced as the
TAMAGOTCHI Plus series in
2004, it is now growing again in
popularity among elementary
school girls.
PRIMOPUEL is an
emotionally soothing stuffed
toy with a built in optical
sensor that talks in a wide
range of phrases and sings
songs in reaction to being
touched or cuddled. The doll
has a fan base from young to
old and was developed as a toy
to be enjoyed across three
generations; mainly for seniors
finished with child reaing, but
also for their chidren and
grandchildren.
20
A Brief History of BANDAI
BANDAI - From Japan to All Over the World
Milestones at BANDAI
Management integration with NAMCO
LIMITED; formation of BANDAI
NAMCO Holdings Inc.
Birth of the BANDAI NAMCO Group
★ Operation of DATACARDDASS begins
★
2005
BANDAI NAMCO
Holdings Inc.
established
★
The BANDAI Hobby Center plastic
model production plant opens in
Shizuoka Prefecture
2007
★
Omochanomachi BANDAI Museum
opens in Mibu Town, Tochigi Prefecture
2008
★
BEN 10 toys become a hit product on the
global market
2009
★
The official PREMIUM BANDAI
shopping site opens
2006
BANDAI HOBBY
CENTER
Omochanomachi
BANDAI Museum
Mojibakeru
Kanji-Animal
Transformers
The candy toy Mojibakeru Kanji-Animal
Transformers launch
★ GUNDAM Café opens in Akihabara,
Tokyo as an official GUNDAM cafe
★ Cumulative sales of GUNPLA surpass 400
million units
Signature Products
2005
2012
★
2010
GUNDAM Café
2012
2013
2014
DX Yo-kai Watch
Tamagotchi 4u＋
21
★
★
★
AIKATSU! series launched
STRICT-G, an apparel brand capturing
the spirit of GUNDAM, launch
HAKO VISION, a palm-sized projection
mapping device, becomes a hit
★ The YO-KAI WATCH series becomes a hit
2015
★
The 10th anniversary of the birth of the
BANDAI NAMCO Group
2016
★
The 20th anniversary of the birth of
TAMAGOTCHI
AIKATSU! is an animation
series featuring a girl striving to
become a teen idol as the main
character. BANDAI’s
merchandizing of the series has
expanded beyond TV broadcasts
and DATACARDDASS to the
marketing of apparel imbued
with the same spirit as the
school uniform and clothing
worn by the main character.
The life-sized silhouette of the
heroine striving to realize her
dreams has struck a chord
among elementary school girls.
The Toys and Hobby Strategic Business Unit’s mid-term vision
from fiscal 2015 through fiscal 2017
The star mark (☆) is the idea of wanting the individual employees
of the Toys and Hobby SBU“to become stars” acting globally.
2013
Merchandise designed to
realize the childhood dreams
of women became a hot topic
in Japan. BANDAI leveraged
SAILOR MOON and other
beloved childhood animation
heroines of women in their
20s and 30s to turn out a
wide array of products
including cosmetics and
collectors figures.
Merchandise targeting the women’s market
becomes a hit
★
DATACARDDASS arcade game
machines were introduced in
March 2005 as a new digital card
interface for hosting video games
played together with BANDAI’s
character card games. In the first
year of their release, 7,000 of these
machines were installed in the
Japanese market. After robust
growth driven by combining the
popularity of animation
characters from DRAGON
BALL Z and NARUTO with
the play capability of
DATACARDDASS, the game
machine lineup was strengthened
in 2006 to include
TAMAGOTCHI for girls and
DIGITAL MONSTERS for boys.
2014
BANDAI created a buzz with
HAKO VISION, a palm-sized
device for the easy enjoyment of
3D projection mapping and
other video images. BANDAI
sells projection mapping
recreations of actual events, and
character tie-in products.
©2016 テレビ朝日・東映AG・東映 ©BANDAI,WiZ ©やなせたかし／フレーベル館・TMS・NTV ©Disney ©ダイナミック企画・東映アニメーション ©2012 石森プロ・テレビ朝日・ADK・東映
©2014 RCTI/ISHIMORI Production Inc. ©2014 テレビ朝日・東映AG・東映 TM & © 2016 SCG Power Rangers LLC. All Rights Reserved. TM & © 2016 ZAGTOON, METHOD, SAMG,
TOEI ANIMETION ©創 通・サンライズ・MBS ©LEVEL-5/YWP ©BNP/BANDAI, DENTSU, TV TOKYO TM & ©BANDAI © 2015 SCG Power Rangers LLC.All Rights Reserved.
©創通・サンライズ ©車田正美／集英社・東映アニメーション ©サンライズ／ BANDAI・メ∼テレ ©円谷プロ ©2015 石森プロ・テレビ朝日・ＡＤＫ・東映 ©L5/YWP・TX ©バードスタジオ/集英社・
フジテレビ・東映アニメーション ©ABC・東映アニメーション ©BANDAI/TV TOKYO・ここたま製作委員会 ©BANDAI 2016 ©BANDAI 2015 ©Disney/Pixar ©DISNEY. Based on the
Winnie the Pooh works by A.A. Milne and E.H. Shepard. ©藤子プロ・小学館・テレビ朝日・シンエイ・ADK ©BANDAI 2014 ©OFFICE WALKER. Inc. ©2015 DMMゲームズ/Nitroplus
©Hit-Point ©尾田栄一郎／集英社・フジテレビ・東映アニメーション ©車田正美／
「聖闘士星矢 黄金魂」
製作委員会 ©&™ Lucasfilm Ltd. ©ダイナミック企画 ©1976,2016 SANRIO CO.,LTD.
©バードスタジオ/集英社・東映アニメーション ©武内直子・PNP・東映アニメーション ©藤巻忠俊／集英社・黒子のバスケ製作委員会 ©創通・サンライズ・テレビ東京 ©Nintendo･Creatures･
GAME FREAK･TV Tokyo･ShoPro･JR Kikaku ©Pokémon ©2015 ビックウエ スト ©BNP/BANDAI, NAS, TV TOKYO ©石 森 プ ロ・テレビ 朝 日・ADK・東 映 ©LMYWP2015
©2015 LEVEL-5 Inc. ©臼井儀人/双葉社・シンエイ・テレビ朝日・ADK ©池田理代子プロダクション ©高橋留美子／小学館 ©武内直子・PNP・講談社・東映アニメーション ©石森プロ・東映
©テレビ朝日・東映AG・東映 ©石森プロ・テレビ朝日・東映AG・東映 ©石森プロ・東映 ©ゆでたまご・東映アニメーション ©東北新社 ©車田正美・東映アニメーション ©1993 SABAN INT.
©BANDAI 1997 ©1999 BANDAI・WiZ ©東京ミチテラス2012
The Henshin Belt, CHOGOKIN, CHARADECO, GASHAPON, CARDDASS, DATACARDDASS,
and HIKARU PAJAMA are registered trademarks of Bandai.