Southwest 2007 - The Graphics Office

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by Angela Voulangas
Thisyear's canvassingofdesigners across the Southwest yielded a rush of enthusiastic reports. Sentiments ranged from formal
satisfaction ("Business is outstanding") to harried excitement
("It's been crazy here") to giddy exuberance ("Through the
roof!"). So it seems odd that this positive flush didn't translate into
a deluge of entries to the Annual. On the contrary, submissions
were down for most areas of the Southwest. Few seemed able
to offer any real insight into this apparent contradiction. Steve
Sturges, partner at Visual Image Advertising in Oklahoma City,
suggests, "Big agencies are feeling the pinch. Technology has allowed the best talent to migrate to smaller,
more creative shops, but small agencies are less comfortable entering their work in award shows and design
annuals." Another explanation comes from Rex Peteet, partner at Sibley/Peteet Design in Austin: "The culprit
may be that folks are just really busy." Fair enough.
A population surge, a real estate boom, and a wealth of new businesses are recurring themes for the entire
region. In particular, Austin and Albuquerque are experiencing seismic shifts. DJ Stout, a partner at Pentagram
Design, explains that Austin's skyline is rapidly changing, with attention turning toward downtown, an area
that traditionally emptied out in the evening. With the influx of high-end business and residential construction,
says Stout, has come "lots of collateral and identity work"-witness the Spring Condominiums marketing
brochure, one of Pentagram's four winning submissions.
Lastyear, Donna Romano of Ripe Inc. let us know that Albuquerque was a city to watch. How right she was!
Stories of expansion came from all sides this time around. Tim McGrath and Sam Maclay of 3, a design studio,
say they've tripled their personnel in the space of two years. Bart Cleveland of McKee Wallwork Cleveland was
one of several people to point out that the movie industry is putting down more roots in the area: Lions Gate
Entertainment reportedly has plans to build a new studio in nearby Rio Rancho, and a large new production
facility built in Mesa del Sol earlier this year is already fully booked.
Many designers in the Southwest mentioned signs of digital evolution. Peteet explains that, in his experience, the web has influenced the world of identity design. "Dimension, reflectivity, kinetics, and complexity
are now mainstream," he says. Aaron Opsal, owner and creative director of Dallas's The Brand Hatchery, says
that almost every new assignment has some digital component. And Brandon Murphy of Squires & Company,
which has offices in both Dallas and Albuquerque, posits that annual reports, that oft-maligned corporate
staple, will increasingly go digital as well: "Think rich media, streaming video, or sound."
There were fewer significant stylistic trends this year. Bo Bothe, managing partner at Brand Extract in
Houston, notes, "The whole flowery-flourishy design trend seems to be coming to an end." It's true that many
Southwest winners evince a top note of sleekness. A case in point is the silk-screened aluminum invitation for
the Dallas Cowboys by Rovillo + Reitmayer, which is bold and Texas-sized but also spare and sophisticatedit's an elegant statement for an industry that often chooses flash over refinement for its graphics.
Other outstanding entries from the Southwest include a pair of stylistic opposites: "Weeping Mary,"
Pentagram's emotionally affecting photographic document of a rural Texas town settled by former slaves,
and Squires & Company's vibrant and visually complex brochure for a wood products company that records
a charity home renovation project. The Richards Group of Dallas created a simple
yet sophisticated poster series for immigration lawyer Kam Naidoo that features
coloring-book outlines of such American icons as the Statue of Liberty and encourages viewers to "just add color." Sanders/Wingo's invitation for the Austin Ad
Federation takes the shape of a diminutive voodoo doll-the perforation is slyly
positioned to run across the figure's neck.
This year, as always, we asked designers to give us their thoughts on any issues
that stood out. Apparently, green production methods have been on many people's
minds. Allyson Lack, of Principle in Houston, notes that designers are "paying more
attention to the materials they specify and what happens at the end of the life-cycle
of their printed matter." And Brandon Murphy thinks that "the new buzzword of the
year is 'sustainability'." But one wonders whether this phenomenon, like blurred
type and bird silhouettes, will be one more passing fad.
122
0
Art by
Matthew
Rodriguez
Austin, TX
Matthew Rodriguez's posters
of rainbow monsters and
frowning candy corns, and
the faces he draws on trees,
piles, and poles can be seen
on the streets of every city
he visits. In February, some
of his work will be indoors,
at New York's Rare gallery.
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Dallas
"I've never seen so many crazy invitations!" "They
really do go all out." These were just a couple of
the comments we made while judging this year's
Dallas design competition. "Dallas is a very social
city," explains Sam Reitmayer of Rovillo + Reitmayer. So how does a designer make sure that an invitation holds its own against a plethora
of party announcements? By upping the ante. Rovillo + Reitmayer's entries-a flashy,
square, red Plexiglas mailer with screened type for the Dallas Center for the Performing
Arts and a quietly extravagant aluminum invite for the Dallas Cowboys-were two of the
showstoppers that made it into this year's Annual.
Brandon Murphy, creative director at Squires & Company, reminded us that paper
companies have a strong presence in Dallas, which might be another contributing factor
to the city's myriad social mailings. Squires's "Cougar Project #z19" brochure for Weyerhaeuser, a wood products company, is a vivid and impressive winner in this section, as is
the firm's oversize, self-promotional holiday calendar.
On a more serious note, the nonprofit Mothers Against Drunk Driving benefited
from award-winning design from two different companies this year. A large poster by
RBMM brings to mind the bold, loose feeling of a concert promotion. Editorial advertisements for the organization by Square One recall starkly clever typographical approaches
from the heyday of Madison Avenue.
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SOUTHWEST
1 Symbol for the Young Executives
.. : Squires &
Association.
Brandon Mur-
Company.
phy
Jerome Marshall.
2. Birthday invitation for Scott Burnett.
The Matchbox Studio:
JeFf Breazeale, Liz Bur-
as,
nett
Liz Burnett
3. Page from The Dallas Morning News.
?: Kern Abrams;
: Kiran Koshy.
5 Poster for The Dallas Society
fiting amfAR and the Dallas Museum
2cdesign.
of Art.
Ryan Gibson.
of Visual Communications.
7. Spread from The Dallas Morning
r:
.-r-:Rovilo + Reitmayer;
Richard Krall.
DALLAS
Lisa Veigel:
News.
4. Advertisements for Kam Naidoo-
Butler Looney.
Immigration Law. "
6. Catalog, event program, and
The Richards Group
Invitation for a charity auction bene-
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8. Symbol for the National Association of Little League Baseball. Agenc
RBMM; mt director: Steve Gibbs;
dh ;Jqner: Brian McAdams,
9. Self-promotional holiday calendar
for Squires & Company. Ar t directni/
wiot: Brandon Murphy; designers:
Brandon Murphy, Jerome Marshall.
10. Self-promotional Halloween poster
Communications. Design firr: The
for RBMM. Art dire tor/designer:
Breazeale, Liz Burnett, dcsignets: Josh
Kenny Duggan; photogriphoi: John
Wong; fltustratoT Dave Basden.
11. Cover and spread from a brochure for the Dallas Society of Visual
Bishop, Jeff Breazeale, Liz Burnett,
Kristen Ley, Garrett Owen, Kerry
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SOUTHWEST
12. Identity system for Amy Berlin
de,týsni•t-
and Associates, LLC
14. Logo for Jackson Cooksey, a
Drunk Driving. A
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real estate consulting firm.
16, Brochure for Olmsted-Kirk
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lSibley Peteet Design;
Don Sibley,
Aaron Opsal
13 Invitation for the Dallas Center
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Mel Cornelius, Bart Forbes,
15. Poster for Mothers Against
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Kenny Duggan.
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r: Emily Charette;
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SOUTHWEST
DALLAS
17. Posters for the Southern Methodist
University Center for Alcohol and Drug
Abuse. Agency: Temerlin Advertising
boys. Design fm: Rovillo + Reitmayer;
designer: Sam Rertmayer.
20. Page from The Dallas Morning
Root, Brandon Murphy,
19. Self-promotional pamphlet
News+Desiciner: Kerr Abrams;
Institute; art duector/writer: Mark
Allen; desiqnor: Patty Alvey: illstrator:
for Squires & Company. Art director:
dhotographer: Laura Wilson.
Rick Sealock.
18. Event invitation for the Dallas Cow-
Laura Root, Jennifer Brehm; i,iusttawr
Brandon Murphy; designers
Ernesto Pacheco; witers: Laura
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128 PRINTMAG.COM
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SOUTHWEST
21. Symbol for The Home Depot Aý
Christy Gray.
RBMM;
22 Ads for Mothers Against Drunk
ri•,• Square One,
Driving.
George Reynolds
Robert Germany:w
Pablo Ampuero
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23. Brochure for Weyerhaeuser, an international timber and wood products
company.
pany; i
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zi: Squires & Corn
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Brandon Murphy,
;t: Brandon Murphy, Bret Sano,
Laurie W ilriamson, pi-t-'Toal,
:Wayne Geyer,
I.
John
DALLAS
24 Annual report for Crosstex Energy
n: Squires & Company; •-t
toBrandon Murphy,
Bret Sano,
Pete Lacker,
Bill Maselunas.
Bill Maselunas:,
25. Identity system for Fusion Advertising rci9tiet: Rey Latham.
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print NOV/DEC 2007 129
2
Austin
Among Austin's notable entries this year was Pen-
tagram Design's sophisticated and splashy poster
for the Austin Film Festival. The piece mixes oldfashioned Hollywood glamour with components of
the Texas state flag. Pentagram also submitted the
deeply moving "Weeping Mary," a photo essay of a rural Texas town that was originally
settled by slaves. The stark black-and-white images began as part of an editorial assignment for Pentagram, but for photographer 0. Rufus Lovett it soon became an obsessionas well as a full-length book.
McGarrah/Jessee's studied but appealing work for Central Market is a sprawling
retro design package that encompasses signage, catalogs, and collateral. The Decoder
Ring makes a showing with a new generation of silk-screened concert posters that have
become more elaborate and tactile: The CraneWife poster for The Decemberists features
step-by-step instructions for folding the sheet into a giant origami crane. The Hold
Steady tour poster works around a central deckled edge, cut by hand, that divides the
image in two.
Austin's characteristic design style-a product of the city's college culture and
music scene-has traditionally been looser and more experimental than design produced
in most parts of the state. With the radical reshaping of Austin's real estate market and a
subsequent refocusing on luxury branding and marketing projects, will the future bring
an equally radical evolution of Austin's design sensibility? Future Regional Design
Annuals will tell.
130
SOUTHWEST
1. Brochure and coaster for Central
Market, a food retailer.
McGarrah/Jessee;
d
Crutchfieid:
i
,mw
Craig
Mary Malouf,
Brian Jordan.
2. Poster for the Austin Film Festival.
Pentagram Design,
Int d'.
o: DJ Stout;
Danielle Boebel.
3. Invitation for the Austin Ad FederaSanders/Wingo;
tion.
,n
: Mari Digiovanni:
Randall Ford, writer:
Ravi Costa.
4. Identity for Eclectic Images.
6. Logo for Colibri, an open-source
Flair 76;
web application.
):Spoonbend;
G
r :Kevin
Sean McKenna;
AUSTIN
-
;Jason Graham.
Meade, Lindsay McManus.
7. Logo for Crush, a wine bar and
5. Poster for Ravenhouse Ltd. Manage-
restaurant
ment. Des;q,
k
n
The Decoder Ring;
I Christian Helms
Idea 21,
-or Berno, Jeff Davis;
Tom Berno.
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print NOV/DEC Z007 131
SOUTHWEST
AUSTIN
8. Logo for the exhibition "Radical
NY!: The Downtown Show: The New
York Art Scene 1974-84." Design firm:
The Decoder Ring; desiger/Mustrator: Christian Helms; dient: Austin
Museum of Art.
9. T-shirt for Whataburger, a restau-
rant. Dsýqn flrn: McGarrah/Jessee;
designer: Ryan Rhodes.
10. Book cover and spread for Chronicle Books. PesiN• fln: Pentagram Design, art dgrecioi: DJ Stout; designer:
Julie Savasky; cýIent: Bruce Springsteen and the E Street Band.
11. Brochure for Arthouse, a contemporary art center in Austin.
I
Vrm: Milkshake Medi a
Chris Oil0er; de:ignrs: Ryan Thompson, Chris 01lier.
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V91SOH,
ARIK POWD[R.
NAIDRAI
RAVORIKS
132
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......
SOUTHWEST
12 Brochure for Spring Condominfw Pentagram Design,
iums
d' f
[iDJStout,
I
Julie Savasky.
13 Book cover for University of Texas
Press
I ni :Pentagrarm Design,
D_1Stout.
15. Logo for Talulah Bleu, a florist
Julie Savasky,;p
O. Rufus Lovett.
Dosign fl,m: Z6calo Design & Adver-
14. Logo for El Pato Fresh Mexican
tising:
Blake Trabulsi,
Food. Desigih
slgn; out dir
Sibley Peteet DeRex Peteet, Gerald
Ben Serrato;
Tucker,
David Kampa,
Presents.
Rex Peteet: iMutra
AUSTIN
i: Rex Peteet.
_i : Ryan Martin
16. Poster for The Decemberists/CA
m: The Decoder
i
Ring;,
.s i
.
Christian Helms.
wi
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print
NOV/DEC 2007 133
2
Houston j
Rest of Texas
3
"Corporate Houston is a bit less sexy [than Dallas
or Austin], but there issome amazing work here,"
reports Bo Bothe, managing partner of BrandExtract. "It's an exciting time to be in Houston,"
agrees Allyson Lack, one of the heads of Principle.
"The creative community is welcoming and full
of energy." Principle's sophisticated gift cards for Nordstrom and packaging for Paddywax candles appear on these pages. The firm, which has offices in Cleveland and Quebec,
moved its third office from Baltimore to Houston last year.
Among the many striking entries in this section are the sleek identity package
from Ignition, with its flipbook of business cards, and a logo for a yarn store by Switch
Creative Group of Addison, an unusual entry for the big business-oriented Houston orbit.
The rare sobering note this year was struck by a winning entry from Benoit Design of
Plano. "Tested," the annual report for Entergy, a utility company serving parts of Texas
and Louisiana hit by Hurricane Katrina, is a powerful record of the disaster's aftermath,
rendered in journalistic documentary style with strong black-and-white imagery.
134
SOUTHWEST
(I ý
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11 11 il
1, Logo for The Austonlan, a luxury
I'll
condominium project
os Kerr Creative, Carrollton, ort
t,),
HOUSTON/REST OF TEXAS
il
Danny Nguyen.
,
Les Kerr, , ;ww: Levinson & Hill.
2 Brochure for Schirrmeister
Diaz-Arrastia Bram LLP. De,,,:m
BrandExtract, Houstonm,a
Bo Bothe, Jonathan
: Will Cunninghamý
Fisher
Jack Thompson,
Greg Giles.
3. Poster for DCF Concerts.
lqr: Demonsweat Design,
Friendswood
Todd Slater.
4 Stationery for Ignition, Piano.
)o,•,g -ý Ann Livingston.
S. Poster for The Melvins
Demonsweat Design, Friendswood,
l i:
Todd Slater.
J
6 Gift cards for Nordstrom
Principle, Houston,
Allyson Lack, Jennifer Sukis,
Pamela Zuccker.
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print NOV/DEC 2007 135
SOUTHWEST
HOUSTON/REST OF TEXAS
7. Packaging for Paddywax, an
9. Logo for Murillo Design, San Anto-
artisan candle retailer. Design firm:
Principle, Houston; designers:
nio Designer: Roland MuriNo,
Allyson Lack, Pamela Zuccker.
Design flirn: Demonsweat Design,
8 Symbol for L&B Yarn Company.
Deziqn firm: Switch Creative Group,
Friendswood; desý9ner/01w;ttator:
10. Poster for Live Nation Concerts.
Todd Slater.
Addison; desicner: James M. Wilson
I
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7
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SOUTHWEST
Friendswood:
Todd Slater.
12 Poster for Live Nation Concerts
:Demonsweat
Sprý
Todd Slater.
13. Logo for EGL Oil and Gas.
:Day Six Creative, McKinney;
Jeff Simpson.
14 Cover and spread from the 2005
annual report for Entergy Corpora-
Design, Friendswood::
tion
11 Poster for NIPP Concerts
:Demonsweat Design,
in
Artc •e
HOUSTON/REST
OF TEXAS
Dennis Benoit:
Larry
Chuck Hodges,
Schnadelbach (cover), Entergy
staff (spread), ;rýe
:Barbara -<ieker
r: Benoit Design, Piano,
12
6
13
14
print
NOV/DEC Z007 137
Rest of
the Southwest
Steve
Sturges,
director
at Visual Image
Advertising
in creative
Oklahoma
City, says
that lately, he's
seen clients embrace all things digital. Lorenzo
Romero of Rome & Gold Creative in Albuquerque
agrees, and reports an increase in client queries
for motion graphics. These requests are often accompanied by attention to the bottom line, which can mean more work for designers, as
Romero notes: "Clients are requiring tracking methods to show the results from their
branding efforts."
Albuquerque continues to be the main story in this region. Bart Cleveland of
McKee Wallwork Cleveland claims that the "market is maturing" and describes the continuing influx of businesses to the city, from movie studios to jet manufacturers. One of
MWC's entries, a book entitled Tomorrow Today Yesterday: The Life of Mariposa,is a sensitive
look at desert plants, created for an environmentally responsible real estate development.
Other highlights this year include the cheery, stylish Elephant Pharmacy identity
by Tactix Creative in Mesa, Arizona-one of many impressive logo submissions-and, for
sheer bravado, the oversize promotion by MWC for O'Connor Brothers Contracting. The
piece, a very convincing X-ray of a skull meeting a nail gun, screams, "Don't do it yourself." Tim McGrath and Sam Maclay of design studio 3 say that developing Sack, their own
T-shirt label (the company's letterhead with its stitched-on label appears on these pages)
taught them what it was like "to be a client." In doing their self-promotions they found
themselves uttering the dreaded words, "Should we make the logo bigger?"
138
SOUTHWEST
1. Catalog for O'Connor Brothers
Contracting
i
McKee Wallwork
Cleveland, Albuquerque;,
toi/•rvttý
0esigqew: Darshan Phillips.
quercue: d
3. Exhibition ads for McKee Wallwork
5. Booklet for Mercy Gilbert Medical
6. Tract for World View Cafe. Des,)
PRome & Gold Creative, Albuquer-
Center. Des
que,
Cleveland, Albuquerque.
•
Bart Cleveland, .......
rl,
John Reams, Jill Efrussy, p
td r
,
:
Lightswirch Studio
Lightswitch Studio; writ0r: Greg Hunter.
2. Poster for The Hero Factor, a band.
4. Logo for Technology Ventures Cor-
mn hi, o,I Live4This. Tulsa. OK:
REST OF THE SOUTHWEST
poration.
firm: Ripe Inc., Albu-
: Donna Rormano.
,
Campbell Fisher
Mike Campbell
GG LeMere,
Tracy LeMere,
te h:
Stacv Crawford
Lorenzo Romero,
Robert E Goldae.
Design, Phoenix;-,
7. Logo for Oklahomans for Equality
T Moss Inc, Tulsa, OK;,m
Toni Moss.
3 Labis
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3
print NOV/DEC Z007 139
SOUTHWEST
REST OF THE SOUTHWEST
8. Cover and spread for a brochure
for Walter B. Hall, a resource recovery
facility. Design firm: Live4This/Littlefield, Tulsa, OK; desi,nei: Darshan
Phillips; writer: Matt O'Meilia.
9. Symbol for St. Clement's Episcopal
School. Design firm: Studio Hill Design,
Albuquerque; art director: Sandy Hill,
12. Poster for Orange Cup Media,
designer: Sean Michael Chavez,
a fine-art and media publishing
10, 11. Promotional flying disk and logo
company, Design firm: Brian Drake
for Innovasic Semiconductor, Desicn
Design Illustration, Scottsdale, AZ;
firm: Rome & Gold Creative, Albuquer-
de9neCr/1iILustrator: Brian Drake.
que; art directou: Robert E, Goldie;
designer: Lorenzo Romero.
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IOUTHWEST
AZ
Dw ;w h,iwl Rome & Gold Creative,
15. Stationery for Work Labs, an
Allbuquerqwe;m
Romero,
-
Lorenzo
Julie Hale,
Capital Corporation, an energy
Paul Howalt.
13 Poster for the Sweet Pea Festival
advertising agency.
Creative, Mesa, AZ
Campbell Fisher
supplier.
Tactix
Cabell
Harris;
16 Cover and spread from the 2005
G reg
Design, Phoenix
Fisher;
C:
LeMere,
Elvis Swift,
PauIlHowalt.
Robert E Goldie.
14. Logo for Canyon Rim Dental
Tactix Creative, Mesa,
REST OF THE SOUTHWEST
Bill Marks
annual report for Pinnacle West
14
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16
bozeman montana
13
15
print
NOV/DEC 2007 141
SOUTHWEST
REST OF THE SOUTHWEST
17. Logo for Blue Heron Properties, a
real estate agency. Design fuiri: Fervor
Creative, Scottsdale, AZ; art dirtrto
dI
Jami Pomponi Alire, Don Newlen;
g wr': Eric Graybill.
18. Stationery for studio4design
D
ngfimi: Brian Drake Design I-
lustration, Scottsdale, AZ; art director:
Brian Drake; designer: Sara Kobusch.
19. Poster for Coffee Creek Music Complex. Agency: Visual Image Advertising, Oklahoma City; designer: Jesse
Owen, writer: Clay Miller.
20. Logo for Bridgeport Development.
"Il
Agoncy:Visua Image Advertising,
Oklahoma City;,esiqnLr
Jesse Owen.
blue heron
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FOUNDERS PLAZA
SOUTHWEST
21. Poster for Orange Cup Media. " .
- fir •:Brian Drake Design Illustra-
Tactix Creative, Mesa, AZ,
tion, Scottsdale. AZ;
i
: Brian Drake,
: Cabell Harris;
22. Stationery for Sack, an online
T-shirt retailer.
Albuquerque:
mn Ie Sam Maclay.
23. Logos for Elephant Pharmacy.
3.
Tim McGrath,
Wallwork Cleveland, Albuquerque,
I- Jeff Savage;
Gold Creative, Albuquerque
William Huber, Michael Barley,
Lorenzo Romero
Charles Mann:
Paul Howalt.
REST OF THE SOUTHWEST
Robert E GoldiE;
Greg Hunter,
Judith Phillips.
24. Book design for Mariposa, a real
25. Brochure for the Quadra Health
estate development
Institute.
McKee
Rome &
22
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25
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NOV/DEC Z007 143
COPYRIGHT INFORMATION
TITLE: Southwest
SOURCE: Print 61 no6 N/D 2007
The magazine publisher is the copyright holder of this article and it
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