Ultragrain® Whole Wheat Flour.

Whole Grain Nutrition for Your Whole Menu?
There’s Only One Choice:
Ultragrain Whole Wheat Flour.
®
ULTRAGRAIN OVERVIEW
ULTRAGRAIN® FLOUR: Unmatched Because
It’s Specially Selected and Uniquely Milled.
Ultragrain is unique because it starts with specially selected white wheat that’s carefully
milled to the ultrafine texture of traditional white flour. That powerful combination is the
secret to Ultragrain, and what makes it unmatched among whole wheat flours.
Exclusive Varieties of White Wheat for
Sweeter, Milder Flavor.
All-natural Ultragrain starts in the field, where
we work directly with farmers in Colorado and
surrounding states to grow exclusive varieties
of white wheat that are milder and sweeter than
standard red—or even white—whole wheat.
Patented Milling for Unmatched Whole Wheat Flour.
Most whole wheat flours are made from red wheat, so
they’re typically darker, grittier and show more brown
specks. On the other hand, the more appealing texture
of conventional white flour is the result from sifting out the
bran and germ, which contains most of the grain’s fiber and
nutrients. Ultragrain gives you the best of both worlds—
whole grain nutrition and white flour appeal.
Typical Granulation Comparison
100
Fine Whole Wheat
90
% ON-SCREEN
80
Refined Flour
Ultragrain
70
60
50
40
30
20
10
0
850
425
250
180
145
MICRONS
75
45
Ultragrain
Particle Size
Nearly Identical
to Refined
Flour
38
When milling, we grind the entire kernel, including the bran and
germ, creating the same consistency and fine granulation as
white flour. At the same time, we retain 100% of the whole grain
nutrition in Ultragrain—including fiber, vitamins and minerals—
with no artificial additives. The end result is whole grain flour with
the smooth texture and appearance of traditional white flour,
plus the all-natural nutrition of whole wheat.
KALCEVIC FARMS:
Growing Wheat for Ultragrain Flour—
and for Future Generations.
Kalcevic Farms is one of the many family farms growing
specially selected white wheat that is milled into Ultragrain.
With over 100 years of farming history, this fourth-generation
family farm is proud of its agricultural legacy as American
growers. According to Danell Kalcevic, “We’re excited to be part of the Ultragrain flour program. What
we’re doing here is growing a product to help feed the world … and that’s a pretty exciting thing.” Thanks
to their continuing commitment, it’s easy to see Kalcevic Farms is fully dedicated to ensuring the finest
quality wheat not only for Ultragrain, but also for generations to come.
Scan here to see a video about the
growing and harvesting of Ultragrain
at Kalcevic Farms, or visit:
youtube.com/theultragrainchannel.
Ultragrain®: The Revolutionary Whole Wheat
Flour That’s Transforming Menus Everywhere.
Ultragrain is the revolutionary whole wheat flour that’s transforming school
cafeterias, restaurant menus and grocery aisles across the country. In fact, it’s
the only patented whole wheat flour to combine whole grain nutrition with the
mainstream appeal, look and taste of white flour, all of which makes Ultragrain
ideal for a broad range of delicious foods and baked goods—from pastas and
pizza dough to breads, cookies, crackers and more.
The Right Time, the Right Choice for Whole Grain Nutrition.
All across the country, K-12 school districts are tackling the challenge of meeting
new USDA guidelines that require more whole grain-rich foods in school menus,
while restaurants are facing pressure to provide healthier options. Research
conducted by the National Restaurant Association (NRA) has whole grains in
restaurants as a top menu trend, particularly for children’s menus. T
Add to that, the fact that more and more consumers—and moms in particular—are
asking for better nutrition, including more whole grain food choices on foodservice
menus. According to research, 42% of consumers want more whole grains in their
diet and 65% would like to see more whole grains on restaurant menus, where
they’re woefully underrepresented.1 The key to success, however, isn’t just adding
whole grains. Foodservice directors, students and consumers want to be assured
that the whole grain versions of their favorites will still have the same taste and
appeal, and with Ultragrain whole wheat flour, this is a fact that’s been proven in
several studies, particularly among school-age children.
Ultragrain
in the research:
In a study conducted with the University of
Minnesota, foods made with Ultragrain were
compared to traditional favorites made with
white flour to determine how consumption
would be impacted among elementary
students. The results showed that students
consumed pizza, fajitas and breadsticks made
with 51% Ultragrain as much as or more than
their white-flour counterparts.2
In another study with 9- and 12-year olds, QSR
slider buns made with 51% Ultragrain were
compared to traditional buns, and it was found
that the children liked the more-nutritious
Ultragrain buns just as much as the traditional
buns.3
X Did you know?
A recent study by the NRA showed that whole grains and
kids’ menus are on top of many chefs’ minds.4 In fact,
whole grains directly impact three of the top 10 trends:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Locally sourced meats and seafood.
Locally grown produce.
Healthful kids’ meals.
Environmental sustainability as a culinary theme.
Children’s nutrition as a culinary theme.
New cuts of meat.
Hyper-local sourcing.
Gluten-free cuisine.
Sustainable seafood.
Whole grain items in kids’ meals.
1 Ultragrain Proprietary Study, October 2010
2 Chan, et al., J Child Nutr Management, 2008
3 Ultragrain Proprietary Study, November 2010
4 National Restaurant Association’s Top 10 Menu Trends for 2013
5 Mintel Menu Insights
Top 10 Kids’ M
enu Picks5
1. Chicken F
ingers
2. Macaroni
and Cheese
3. Grilled Ch
eese Sandwic
h
4. Burger
5. Cheese P
izza
6. Cheesebu
rger
7. Corn Dog
8. Hot Dog
9. Spaghet
ti
10. Mini Burg
er
The great news is that
when it comes to the
top 10 items kids like
to eat, each has already
been reformulated
with Ultragrain and is
available from a number
of trusted manufacturers
for commercial and noncommercial foodservice.
Ultragrain®:
Available Any Way You Want It.
Whether you’re baking or cooking from scratch, or buying
finished foods for use on your menus, Ultragrain and foods
made with Ultragrain are readily available.
If you bake or cook from scratch:
Choosing the right Ultragrain flour has never been easier. Whether it’s bag
or bulk, there’s an Ultragrain for your recipe:
• 100% Ultragrain Hard Whole Wheat – Is ideal for breads, pizzas and
other baked goods.
• 100% Ultragrain Soft Whole Wheat – Provides a unique option for
cakes, cookies, crackers and pastries.
• Ultragrain All-Purpose Blend T-1 – 30% Ultragrain and 70% premium
white flour that replaces white flour in any recipe to add whole grain nutrition.
Ideal for restaurants transitioning to whole grains.
• Ultragrain All-Purpose Blend T-2 – This whole grain-rich blend is 55%
Ultragrain and 45% enriched white flour and is ideal for school foodservice.
If you buy finished foods:
If you buy partially finished or completely finished foods, you’ll be happy to know that
Ultragrain is available in a variety of finished foods from trusted manufacturers. Contact
us to learn more about these finished foods, and let us connect you with
the food companies making these items using Ultragrain.
For more information, call (800) 851-9618 or visit ultragrain.com.
In terms of taste,
texture and
appearance, other
whole wheat flours
just don’t measure up
to all-natural Ultragrain
whole wheat flour.
Now we invite you
to explore these
flour samples and
experience the
difference for yourself.
Learn the many reasons
why Ultragrain is like
nothing else—and the
only choice for whole
wheat flour.
Why Other Flours Can’t
Compare to Ultragrain.
The Combined Benefits
of Ultragrain
REFINED
WHITE FLOUR
Increased Fiber
Lower Starch Content
Increased Antioxidants/Phytonutrients
Increased Essential Minerals/Vitamins
Lighter Flour Color
Milder, Sweeter Flavor
Fewer Visible Bran Specks
Softer, Smoother Texture
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Ultragrain
combines the
nutritional benefits of
whole wheat flour—including
increased fiber, antioxidants,
vitamins and minerals—with
the mainstream taste
and appeal of
white flour.
RED WHOLE
WHEAT FLOUR
WHITE WHOLE
WHEAT FLOUR
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ULTRAGRAIN
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For more information,
call (800) 851-9618
or visit ultragrain.com.
Scan for more information or visit ultragrain.com.
© 2014 Ardent Mills
AP0514