1 Introduction
Transcription
1 Introduction
ITMITCE 2014 AASRC 9th INTERNATIONAL Conference On “Innovative Trends in Management, Information, Technologies, Computing and Engineering to tackle A Competitive Global Environment” Istanbul, Turkey 18 JUNE 2014 Conference Proceedings Multilingual Conference The Role of Social Capital and Knowledge Management in the Performance of SMEs: An Empirical Investigation in Pakistan Chaudhry A. Khaliqa, Chaudhry A. Rehmanb, Muhammad A. Roomic, Sumaira Rehmand, Khansa Ireme a Hailey College of Commerce, University of the Punjab, Lahore, Pakistan [email protected] b Superior University, Lahore, Pakistan [email protected] c University of Bedfordshire, Luton, Uk [email protected] d Superior University, Lahore, Pakistan [email protected] e Superior University, Lahore, Pakistan [email protected] Abstract. In our present era of the knowledge based economy SMEs face significant challenges of global competition and the free movement of skilled labor. One possible solution is to develop a better understanding of social capital and knowledge management. Social capital and knowledge management reconsidered driving forces behind countries’ economic and social development, and are increasingly recognized as significant sources of competitive advantage. For this reason they have become independent, progressive and distinguished business disciplines specifically for SMEs. The primary objective of this research is to explore precisely how social capital and knowledge management enhance the performance of SMEs. Semi-structured interviews were conducted with owner-managers of SMEs from arrange of industries, including manufacturing, trading and services, and the data analyzed thematically. The findings will help policy makers, practitioners and entrepreneurs/owner-mangers in Pakistan in particular and other developing regions in general to devise mechanisms to improve the performance of SMEs. Keywords: Competitive Advantage, Knowledge Management, Performance, SMEs, Social Capital. 1 INTRODUCTION Globalization has put competitive pressures on SMEs to improve their performance through social capital (SC) and knowledge management (KM). Moreover, SMEs are currently facing significant challenges from global competition and the free movement of skilled labor. One possible solution to overcoming these challenges is to develop an understanding of SC and KM in SMEs. During the last few decades SMEs have evolved as an independent, progressive, income generating and distinguish business discipline specifically for developing countries, and due to this fact they have become an important area of research (Beaver & Prince, 2004;Neithammer et al., 2007). This paper is developed from the work of preceding research studies into the role of SC and KM on SMEs’ performance in the context of Pakistan. It is evident that the efficient use of SC and KM will ultimately enhance a firm’s performance, which will in turn help create an entrepreneurial culture, competitive advantage, and socioeconomic change in the community. According to Burt (2000) social capital is an intangible resource of a firm from which certain people or groups build mutual trust and interdependency and are obliged to support each other. This metaphor of social capital not only helps firms build relationships within and across the companies, but is also a source of competitive advantage for entrepreneurial firms. In the knowledge-based economy, firms maintain their competency and competitive advantage on the basis of leading knowledge and their ability to learn more quickly than their competitors (Bell, 1973; Grant, 1996b; Prusak, 2001). The speed with which an organization builds up knowledge-based competencies determines its performance and survival. Apart from conventional factors of production (land, labor and production) leading knowledge also contributes towards earnings and performance (Gold, Malhotra, & Segars, 2001). SMEs make up a lucrative sector that has made an immense contribution to the economy of Pakistan. They contribute almost 80% of the non-agricultural labor force and account for almost 40% of total GDP (Malik, Khan, Bhutto & Ghouri 2011). This sector makes up 35% of Pakistan’s manufacturing sector and has a 25% share in manufactured exports. The role of SMEs becomes more significant because the manufacturing sector makes a direct contribution to Pakistan’s economic development (Bhutta et al. 2007). Today, they are widely considered a solution to many economic problems. In Pakistan they are a key source of household income (Perks & Bouncken, 2004; McDade & Spring, 2005) and are considered a great resource for reducing unemployment and poverty. This study will seek to understand KM and SC mechanisms in the context of Pakistan and explain how these mechanisms help the performance of SMEs. Many studies support the growing importance of SMEs for developing countries such as Pakistan, including Neithammer et al. (2007), Minniti, Bygrave & Autio (2005), Hodges & Kuratko (2004), and Schlogl (2004). Hill (2001) and Lloyd (2002) also discuss the relative importance of the SME sector for upward industrial escalation. Previous studies on the industry and entrepreneurship of SMEs in Pakistan include Hameed & Ali (2011) and Ijaz, Yasin & Zafar (2012);however, the notion of social capital and knowledge management has not yet been covered in this context. The present study aims to fill this gap by exploring the relationship between social capital, knowledge management and firm performance in Pakistani SMEs. It will also propose tentative solutions and strategies being adapted to ameliorate the growth and performance of SMEs in Pakistan, which are essential to eradicate poverty, counter terrorism, increase the level of employment, increase economic growth and ultimately bring prosperity to Pakistan. 2 LITERATURE REVIEW 2.1 Pakistan’s SME sector The sustainable economic development of nations depends mainly on the performance and continuous growth of SMEs (Burns & Stalker, 1961; Schumpeter, 1934; White 2005; Wolfenson, 2001). Statistical data from the World Bank (November, 2011) shows that SMEs are the key contributors to GDP and generate employment opportunities for economies (e.g., 66% to high-income countries, 59% to upper-middle income, 67% in lower-middle income and 78% in low-income). The definition of SMEs varies between countries, and depends on socioeconomic parameters such as number of employees, annual turnover or assets and capital of the firm. In Australia, ABS defines SMEs as firms with a staff of between1 to 199; the European Union defines them as companies with fewer than 250 employees, assets not exceeding €43 million per annum and an annual turnover of less than €50 million. According to the World Bank SMEs are ventures that generate annual revenue and assets of up to $15 million and have up to 300 employees. Finally, the Inter-American Development Bank suggests that SMEs are ventures with up to 100 employees and are venue of $3 million (International Finance Corporation, 2010). Similarly, the concept of SMEs also varies between institutions, and this is especially true in Pakistan. SMEDA is an official body that defines the parameters for SMES in Pakistan. It states that entrepreneurial ventures with a paid-up capital of Rs. 25 million or annual sales of Rs. 250 million and up to 250 employees are considered SMEs.1 The entrepreneurial ventures of SMEs can lead a developing nation like Pakistan to enter into competition with emerging markets like China, Malaysia and Thailand. In order to achieve this high growth, a number of factors need to be considered, such as corruption, electricity and gas load shedding, law and order, political stability, human resources, transparency, terrorism, and improved infrastructure. Developing countries need to develop skilled human resources by providing an entrepreneurial culture, restructuring industrial sector, capitalizing investments and developing friendly government policies (Toderoand Smith, 2009). It is important for developing countries like Pakistan to concentrate on fostering the development of SMEs for a number of reasons. These include helping entrepreneurial ventures, instigating the rapid growth of export sub-sectors (e.g. cotton weaving, readymade garments, handicraft, sport goods, gemstones, mining and surgical instruments), and improving people’s standard of living by providing employment opportunities. However, there are a number of critical factors that obstruct the growing trend of SMEs in Pakistan: financial instability, awareness of SMEs and entrepreneurship, poor administration of government departments, training and development, and the energy crisis. 2.2 The role of social capital infirm performance Social capital builds strong supportive relationships between different organizations, reduces the cost of exchanging resources and increases mutual trust among companies. Social capital is described as the system that connects different organizations as a key source of competitive advantage and helps them to perform well (Batjargal, 2003; Florin, Lubatkin & Schulze, 2003). According to Reagans, Zuckerman & McEvily (2004),social capital is related to the networks or relationships comprised of multiple assets that positively affect venture growth (Baker, 1990), innovativeness in product (Tsai & Ghoshal, 1998) and firm based network formation (Walker, Kogutand Shan, 1997). Social capital at the individual level helps in the attainment of status and employment (Portes, A., 2000), one’s individual empowerment (Krackhardt, 1990) and career mobility (Podolny & Baron, 1997). Aldrich & Zimmer (1986) describe social capital as an integral component for opportunity identification, idea exploitation and resource accumulation for new start up ventures. Sandefur & Laumann (1998) highlight three aspects of social capital. First, social capital may provide benefits in the timeliness, accurate, suitability and credibility of mutually shared information. Second, social capital provides benefits in influencing and controlling others, and vice versa. Third, repeated interactions and communications build up trust and mutual understanding and obligation, that is, social solidarity. Social capital has received a lot of attention in the management literature in the last decade (Burt, 2000). Many studies have been conducted to understand the structure of interpersonal 1 Statistics are according to SMEDA SMEs policy 2007. networks of individual entrepreneurs for the acquisition of stated KSA (e.g., O’Donnell, 2001). The contingency ties of interpersonal and inter-firm networks are widely studied in the organizational literature (Burt, 1997; Gulatiand Higgins 2003; McEvily & Zaheer, 1999; Podolny & Baron, 1997; Van Wijk, Jansen, & Lyles, 2008). Barsness, Diekmann & Seidel (2005) found that social networks are essential to opportunity identification, idea testing and resource acquirement for start ups. 2.3 Knowledge management and SME performance The earlier literature on KM is focused more towards large corporations. It is a common myth that SMEs don’t have the potential and resources to develop and take full advantage of KM practices. Hylton (2002) and Herrmann et al. (2007), for example, note that SMEs need KM, but their limited resources create major obstacles to the initiation of a KM system. In the last decade of the 20th century the concept and practice of KM evolved quickly, however, and the belief that firm performance would improve if significant focus was given to creating, sharing, providing and protecting knowledge, became a widely accepted phenomenon (Earle & Telegdy, 2000). KM plays a significant role in improving the performance of SMEs. Thorpe et al. (2005) studied KM from multiple perspectives and highlighted its importance when devising a policy to support knowledge creation, knowledge implementation and its immediate network support within firm. KM has also been discussed as a useful knowledge sharing tool for improving firm performance (Davenport & Prusak, 1998) and for developing a competitive advantage (Schulz & Jobe, 2001). However, the role of managerial personnel cannot be ignored in this regard, such as how they view the problem and how they use this KM mechanism to enhance performance and turn it into value adding activities that are retained by individuals and teams (Castanias & Helfat, 1991). Among other perspectives highlighted in the literature are how KM is correlated with incremental innovation and how it is related to the growth of SMEs (Darroch, 2005; Matlay, 2000; Penn, et al., 1998; Rastogi, 2003). However, the key mechanism of KM within a firm, relating to how it can be efficiently used in a developing country’s milieu specifically in the context of SMEs, remains a question for debate. Therefore, in order for SMEs to enhance their performance and get a maximum return from KM, they must first know what their knowledge assets are and then how to utilize them efficiently and effectively. 3 RESEARCH METHODOLOGY The core objective of this study is to explore the role of SC and KM in enhancing the performance of SMEs in Pakistan. According to Creswell (2012) qualitative research is most suitable when little detail on a phenomenon is available and there is a need to critically explore its true essence. In this regard, the interpretivist research tradition can be the most suitable approach to understanding the real-life experiences of the participants (Goulding, 2005). The current study also intends to gain an in-depth understanding of the perceptions and experiences of key personnel running SMEs in Pakistan. A number of questions are still unanswered in the literature: how are these SMEs owners using this KM mechanism within the context of Pakistan; is a network of relationships really helpful in making their businesses successful; and how can the performance of SMEs be helped by the mechanisms of KM and SC? The current study will take qualitative approach to answering these questions. The purposive sampling technique has been used to select 12 SMEs owners with at least five years’ experience. Face-to-face semi-structured interviews (Bryman & Bell, 2011) were conducted to record the perceptions of interviewees. They were approached by the interviewer in their native language; interviewee responses were recorded both in English and Urdu. All recorded interviews have been transcribed and translated with the prior consent of the interviewees. The interpretative phenomenological analysis (IPA) method (Smith, 2010) was used to analyze the data and to explore interviewee perception regarding the role of KM and SC in the performance of SMEs. The central open-ended research question that guided this research was how do social capital and knowledge management enhance the performance of SMEs in Pakistan? The key question has been further divided into the following sub questions: What is your understanding of social capital and knowledge management? What mechanism SMEs are practicing to manage and acquire KM and SC in the firms? How do KM and SC enhance the performance of SMEs? 4 RESULTS 4.1 Demographic profile The demographic profile of the participants is given in Table 1 (see appendix 1). This shows that most of the participants have run their businesses for more than ten years and few of them have nine years’ experience of running SMEs. Almost 60% of the participants are in the 30– 40age range and 10% are in the 20–30 age range. Those who are more experienced and have previous job experience are running their businesses more successfully and are performing better. All participants are married and work as owner-managers. More than 50% are highly qualified, having Master’s degrees, 30% are matriculate, one is on intermediate level, one has a diploma in associate engineering, one interviewee is under metric and only one participant is uneducated. The sample consists of owner-managers of diverse businesses including manufacturing; trading and service industries like information technology; property; marble, stone and tile construction; battery importation; paper; paint; embroidery; and generator manufacturing and importation. Table 1: Demographic profile of respondents Participant Name Qualificat ion Year in Business Marital Status Age Employment Status Nature of Business Size of Business Previous Employm ent Medium Yes Medium Yes Medium No Medium No A1 Zulfiqar Master 19 M 40-50 Partner/OM IT, Generators, Property & import Battery A2 Mehzooz Ali Master 9 M 30-40 MD/OM Construction A3 Imran Butt Nill 19 40-50 MD/OM A4 Imran Ali DAE 7 UM 30-40 MD/OM A5 Bilal Master 11 M 20-30 Director/OM Construction Medium Yes A6 Noor Muhammad Nill 25 M 40-50 Sole Proprietor Paint Work, Distribution & Services Medium Yes A7 Shahid Siddiqui Master 15 M 30-40 Director/OM Law Services Medium Yes A8 Muhammad Azam Under Matric 21 M 40-50 Partner/OM Paper Medium Yes A9 Mr. Shahzad Sb Inter 20 M 30-40 MD/OM Construction Medium No A10 Usman Raza Inter 13 M 30-40 Executive / OM Printing Small No Generators & Embroidery Marble, Stones & Tiles A11 Imran Shahaid FA 7 M 20-30 Owner Manager Bricks Material Supplies Medium No A12 Malik Sohaib Ahmad BA 12 M 30-40 Owner Manger Catering Medium No 4.2 Findings The findings of the study have been presented based on a thematic analysis. Both present and emergent themes are used in the interpretation of the results. The responses to each theme are discussed below in detail. 4.2.1 The concept of social capital Conceptualization of this term is based on the importance of networks developed on the basis of strong and personal relationship that can be maintained in the long term on the basis of trust, cooperation and collective actions. Most respondents describe social capital as a key tool for developing trust orientation, enhancing obligations and sharing thoughts. One reported that: Social capital is just a smart tool for developing trust between two parties from which you get tremendous support from your colleagues, subordinates and other bodies outside the organization. Another stated: Networking is something that develops close relationships, helps us to get a practical business relationship and is a way to decrease work pressure within the organization. It is a bundle of social resources that consists of relationships confined with norms and values that ultimately enhance network ties among businesses. This network of ties provides an immense support in establishing competitive advantage for the firm. Social capital is a tool that helps a person improves their network ties with other businesses. It is considered a significant capital for enterprises because developing such networks helps foster an innovative culture within the firm. Social capital is a key tool in eradicating the structural holes that stop a firm’s growth. The structural holes are weak network ties in which the major concentration of the personnel is more focused on handling their own activities than activities by other personnel. One respondent stated: Well for my organization it is always advisable for every team member to develop and maintain healthy relationship with other colleagues and subordinates. This creates strong network ties among different departments and has a positive impact on firm performance and efficient use of resources. It also helps break the weak flow of information. We have a strong cooperative culture among our departments which helps everyone to keep themselves more updated with the activities running in other departments. The more you know about different departments the more you think creatively, which ultimately helps maintain a competitive advantage for the firm. 4.2.2 Social capital and firm performance These days, social capital is considered an important part of an organization’s success and performance orientation. The more social capital a business has the faster it will grow. Most of the participants prefer to build their relationship with market personnel in order to better understand the market dynamics. One participant stated: Today’s era of globalization is all about networking, and networking is based on an adaptive process in which firms needs to develop their relationships with the outside world. Many emerging dimensions have been extracted from the collected data. Some participants perceived social capital as all about relationship building, some took it to be a major process of building relationship quality and some summarized it as networking ties among the leading companies: Interaction among team members and different departments is considered the priority in my organization. It may be face to face or through other electronic modes but we try to enhance our image by using social media. Although people who are working in industrial settings belong to diverse departments it is easy to deal with other fellows and become close to the team member whom I know. Relationship quality is all about interacting with each other and sharing one another’s ideas to create synergy in the vision of the organization. Most of the time we are trying to make our network ties strong with the outside world through getting involved in different activities such as accepting invitations and making visits them to spend quality time with other people. This will improve the quality of relationships with other personnel in the firm. Hence, social capital is helpful not only in improving relationships with employees, customers, suppliers, alliances and partners but also in enhancing firm performance. Social inter-departmental interactions will lead to improved quality of relationships, which ultimately enhance the productivity of the firm. Most of the participants stated something like the following: We always encourage our departments to enhance interaction with their counter department in order to build better relationships, which ultimately lead towards the success of the firm. The more you have strong inter-departmental interaction the more you will avoid prevailing confusions. The customer is the king for whom organizations devise competitive benefits and resources. In this regard SC is a vital contributor in making product more innovative by way of social networking (Tsai & Ghoshal, 1998). This means that improving SC is key to satisfying customers’ needs. Those enterprises that are continually using their SC to make incremental and radical innovations in their products or services can help enhance the flow of tacit knowledge between stakeholders (Collins & Hitt, 2006), and can have a better chance of success (Hitt, Bierman, Shimizu & Kochhar, 2001; Mehra, Kilduff, & Brass, 2001). 4.2.3 The concept of knowledge management Knowledge management is considered a process through which lucid information can be delivered to the recipient. However, knowledge is the ultimate component and is divided into three dimensions:1) knowledge as technological process, 2) knowledge as market tactics and3) knowledge as a combination of technology and market tactics. Most of the participants considered knowledge as something that can add value in technological terms: Knowledge is something related to the technical part of the business rather than the operational one. It is more a way of collaborating with external partners in order to handle the technical part as compared to the operational part. However, some participants had a different perception of knowledge. They believed that knowledge is not always related to the development of new technologies and understanding of that technology, but it is more a process that is adapted to gaining a deep understanding of market dynamics: Knowledge management is simply something that can help foster communication with your customers. It is a way to manage the operational part of your business as well. It helps create brand awareness with the help of specialized key partners. The acquisition of specialized knowledge related to market dynamics plays a vital role in understanding the mechanism of a company. Such knowledge is not only comprised of the pool of technical explanation of the product, technologies or procedure, but also relates to an understanding of market tactics. Another interviewee stated that knowledge management is a process in which integration plays an important role. This integration is not related only to the technical part or the market tactics. This integration is related in some combination of market dynamics and technological understanding. The acquisition of high tech machinery is one process in converting a raw product into a finished form, but this technical skill cannot make a product a big success in the market. To get a successful entrance you must understand the market competitive dynamics prevailing in the industry because the customer to whom a business is offering a product is well educated. So, using expensive technology and hiring specialized technical staff cannot make a business successful. Hence, it can be observed that knowledge management is playing a significant role not only in getting technological information but also in getting information related to marketbased processes. Organizations acquire multiple processes for disseminating this knowledge through internal communication among staff members. Internal communication tools are used to learn about both the prevailing problems and how one can solve them. The key authorized person is responsible to brief junior staff regarding the methods of working and achieving targets. If new machinery is introduced or new product variant is added then the expert person helps other employees to learn the relevant techniques and strategies. In the process of knowledge transfer, the most common channel for the dissemination of knowledge is training. Most of the SMEs maintain a focus on training, but a few of them are not willing to spend anything on this mechanism. One thing which really helps in the knowledge sharing process is the personalized learning of an employee. This learning has been developed using training programs that reinforce learning from experience. Such structured knowledge is then used to provide solutions to day to day problems. Using social capital as a tool to build a network of relationships is conducive to innovation. It builds on an assumption that such networks nurture trust, which will encourage risk taking as communication and business coordination standards are improved. However, it is not always the case that a network of relationships fosters innovation. This is definitely not true when organizations (or groups of individuals) form closed circles, disallowing entry to and cooperation with others. Such implications are clearly seen in one of the interviewees’ point of view: It seems that in the present-stage market for construction equipment in Pakistan, consolidation and the associated benefits of synergy effects are possible only in equity-related companies ... Given that two such groups have come into existence and since there is a risk that one group members may become dependent for services or supplies of some products on members of the other, we can now observe a closing rather than opening out of such groups. 4.2.4 Knowledge management: a tool for innovation for performance-oriented SMEs It is evident from the literature that KM is the tool of innovation that can most enhance a firm’s competitiveness and ultimately lead to its good performance. Most of the interviewees talked about their understanding of knowledge orientation and how they learn from the experiences and strategies which they apply in accomplishing their task. Closeness to their customers was regarded as a driver for competitive advantage. Most of the interviews shared the following sentiment: We simply cannot afford to take on the big firms. Our strength lies in our ability to develop tailored solutions that meet our customers’ needs better than the standardized solution provided by the major firms. Similarly, the ability to learn and be innovative, which is considered as a source of competitive advantage by several firms, is strongly connected with the market orientation of the firm: Many of our customers are extremely demanding and sophisticated. They always search the market to place their orders. If we want to satisfy our clients, we suppose to give them innovative solutions for their demands and this is not possible without acquiring and using proper knowledge. Another firm smartly discusses the knowledge orientation practices which they have chosen: We have pro-active formal programs for promoting innovation. One is to collaborate with external organizations such as universities. Where we have ample ideas related to executing certain strategies to satisfy our customers but not necessarily the resources available to explore that idea and we will contact the university that may have the expertise in that area and contract them to pursue that further for us. Most of the firms considered knowledge as a major tool that gives them better access to exploit those opportunities which are available in Pakistan. All of them gave importance to their customers, and they try to find ways that lead to their better satisfaction. One respondent described the use of knowledge in the following way: Our product is a commodity which we market throughout Pakistan. We invest in quality, especially in new technology, to enhance our product. Over the years we have joined with other competitive companies to focus on innovation and the development of new products, resulting in one whole new business. We are always trying to encourage our employees to get involved in looking at things in a new way. If we just focused on the price then we would not be able to exploit opportunities to grow. Most of the interviewees discussed the role of knowledge as a key contributing factor in satisfying customers’ needs. They are of the view that without proper research and development in to their existing products or services, it is impossible to satisfy their customers. KM procedures play a key role in enhancing the level of innovation in firm orientation, which ultimately increases the performance of the firm. 4.2.5 Knowledge management and firm performance Many companies are trying to apply the concept of KM in multiple ways, such as for knowledge acquisition, the hiring of human resources and collaboration with other key stakeholders to better use this knowledge. The conversion of acquired knowledge into tacit knowledge in a well-integrated, organized and structured manner is also a part of this process. Most of the interviewees reported the preceding concept of knowledge orientation as: In our organization, we have a separate research and development department that is specially design to study market trends and find new innovative ways to present our products and services. The research and development department is not only responsible for finding and exploiting prevailing opportunities, but along with this proper employee training with new innovation tactics is also an utmost part of our knowledge oriented culture. Tacit knowledge is then shared with the key stakeholders, specifically employees working in the organization. It is specifically shared with them because it is they whose different business activities can make a customer more contented. During this knowledge sharing process, knowledge is stored for future retrieval. Employees are considered as one of the most integral parts for the execution of KM; as Becerra-Fernandez, Gonzales & Sabherwal (2004) discuss, the KM process is directly related to people, processes and products, which ultimately enhance the financial performance of the firm. One interviewee reported: We put a keen focus on the development of employees and imparting knowledge that is relevant to their field of study such as marketing, finance, technical because we believe that if employee is familiar with the novel tactics to deal with his work than they can contribute in the success of the organization. It is also been discussed in the literature that the performance of an enterprise can be improved by sharing useful knowledge (Davenport & Prusak, 2000). Similarly, Salina and Wan (2008) also highlighted the significant relationship between KM and firm performance. Hence the survival of an enterprise is based on multiple factors such as networking, competitive advantage and efficient and effective use of resources. KM is the key player in making all these factors successful. 5 DISCUSSION AND CONCLUSIONS 5.1 Discussion The aim of this study has been to explore how social capital and knowledge management contribute in enhancing the performance of SMEs. SMEs work actively in building networks and learning new knowledge tactics in order to increase their performance. As discussed earlier, knowledge acquisition involves activities of accumulating, creating, acquiring, generating, capturing and collaborating, whereas social capital involves building strong supportive relationships among different organizations or even acting as a source of synergy and synchronization between different departments of a single company itself, reducing the cost of exchanging resources and increasing mutual trust between companies. Many participants shared their understanding of KM and SC. The study found that SC is an important tool in this era of globalization, which is generally linked to the access to potential resources based on networking with counterparts or within the industry in which an organization performs. Most of the respondents described social capital as a key tool for developing trust orientation, enhancing obligation and sharing thought processes. The more social capital a business has, the more it will grow. Most of the participants preferred to build their relationship with market personnel in order to better understand the market dynamics. In this regard SC, through social networking, is a vital contributor to making products more innovative (Hitt, Bierman, Shimizu & Kochhar, 2001; Mehra, Kilduff, & Brass, 2001; Tsai & Ghoshal, 1998). When participants were asked to give their understanding of knowledge orientation and how they learn from the experiences and strategies that they apply in accomplishing their task, closeness to their customers was a key element of a market orientation was regarded as a driver for competitive advantage, which ultimately increases firm’s performance. Many participants divided the knowledge component into three dimensions: 1) knowledge as technological process, 2) knowledge as market tactics and3) knowledge used as a combination of technology and market tactics. Many companies are trying to apply the concept of KM in multiple ways, such as for knowledge acquisition, the hiring of human resources and collaboration with other key stakeholders to better use this knowledge. As Becerra-Fernandez, Gonzales & Sabherwal (2004) discuss, the KM process is directly related to people, processes and products, which ultimately improve a firm’s financial performance. The significant relationship between KM and firm performance has also been highlighted in the literature (Salina & Wan Fadzilah, 2008). SMEs are small firms that exploit the prevailing opportunities of direct and daily interactions with their customers to get quick feedback. This gives them a sustainable competitive advantage in the market. Furthermore, through this knowledge SMEs gain an advantage in make competitor analysis and seeking new market trends for strategic development. Market research like this provides a platform for SMEs to keep themselves upto-date on what the market is offering and behave accordingly to meet their customers’ requirements. Previous studies show that the acquisition of new knowledge significantly affects enterprise performance; however, responses to that knowledge play a mediating role in knowledge acquisition and enterprise performance (Darroch, 2005). Furthermore, according to a study conducted in Turkey, the KM process is strongly connected to knowledge conversion and application, while knowledge codification does not show any connection (Zaim, Tatoglu & Zaim, 2007). Moreover, an SME’s performance is augmented through social capital, consisting of networks and relationships with key stakeholders (i.e. customers, strategic partners, media and employees), because owner-managers can communicate directly with all key stakeholders through direct interactions with customers, dealers and the media, thus gaining an open platform on which to collect information about market trends and customer demands. It is also found that having a strong orientation towards SC leads SMEs to overcome the main challenges in the market such as the adaptation of new technologies, market trends, training human resources and meeting global competition. SC’s value is reinvigorated when SMEs owners use knowledge acquisition in handling their business activities. Hence, it is vital to use SC and KM together to get better performance. SMEs have their own role to play in the economy, as do large organizations. Both are important for the economic growth of a nation and they complement each other in the business chain. Therefore, it is not only large organizations that need to improve themselves through SC and KM to achieve business excellence, but so should small and medium-sized ones. 5.2 Limitations and Future Directions This research study highlights the importance of KM and SC in enhancing SME performance in Pakistan. However, this research also faced some limitations, which are worth discussing. Recording of an interview may sometimes cause the interviewee to hesitate and even avoid giving responses to sensitive questions (Ghauri, Grønhaug, & Kristianslund, 1995). There is also an inherent response bias associated with the self-reporting nature of the interview data (Yin, 2003). The scope of research can be expanded throughout Pakistan. 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His areas of specialization are entrepreneurial leadership, Globalization and International Business and finance. Chaudhary Abdul Rehman holds a PhD in Human Resource Management from the University of Middlesex, UK. He is presently working as the Rector of Superior University, Pakistan. He also earned an honorary fellowship in the faculty of Business and Law at the University of Newcastle, Australia. He is author of 15 books in diversified areas, such as Accountancy, Economics, Auditing, Business Studies and Banking. He has personally supervised 30 dissertations of both M. Phil and PhD students. He is a renowned trainer in the area of Human Resource Management. He has written many educational columns for some of the country’s leading newspapers. His main areas of expertise include Human Resource Management, Business Research Method, Commerce and Entrepreneurship. Muhammad Azam Roomi is currently engaged with the University of Bedfordshire as Principal Lecturer and the Director of Research at the Centre for Women’s Enterprise. He has served as a consultant for enterprise development to several national and international organizations such as the Government of Pakistan, the World Bank, the Asian Development Bank, the European Union, the Aga Khan Rural Support Program, Luton Borough Council, Prowess, LEAD, IUCN, UN-APCTT, ILO, and EEDA. His major research works have been focusing on the growth and development of enterprises in the UK, Pakistan, and other Asians countries. He has recently won the ICSB/NWBC/IJGE Best Paper Award on Women’s Entrepreneurship at the ICSB world conference, 2009. Sumaira Rehman is a PhD scholar in Middlesex University Business School, UK. She is currently working as assistant professor at Superior University. She is a trainer and advisor in the field of entrepreneurship. She got the Best Paper Award on Women’s Entrepreneurship at the ICSB world conference, 2013 conducted in Puerto Rico. Her research interests cover areas of gender, work life balance and women entrepreneurship. Khansa Irem is working as a Lecturer and Research Associate in Azhra Naheed Center for Research and Development (ANCRD) at Superior University, Pakistan from last 6 years. She has recently completed her M.Phil degree from Superior University, Pakistan. She presented her research work in different national and international conferences. Her current research focuses on management, HRM, entrepreneurship and social media. Social Media: A Prospective or a Dilemma The case of Pakistan a Khansa Irem , Afshan Hameedb, Chaudhry Abdul Rehmanc, Chaudhry Abdul Kahliqd a Superior University, Lahore, Pakistan [email protected] b Superior University, Lahore, Pakistan [email protected] c Superior University, Lahore, Pakistan [email protected] d Hailey College of Commerce, University of the Punjab, Lahore, Pakistan [email protected] Abstract. The purpose of this research study is to explore the role of social media in creating societal transformation particularly in the context of developing countries like Pakistan. This is an exploratory research which focuses around the role and power of social media in creating societal transformation. Semi structure and focus group discussions have been conducted from 40 participants (parents, teachers, and youth). Moreover, thematic analysis was used for the analysis of data. Findings revealed that social media is playing a significant role in improving standard of living by providing an open access to the global markets, financial services and employment opportunities. The young generation has more opportunities for socialization in less time with minimum cost. Social interaction with friends, peers, colleagues, family across the globe has become easier and cheaper. However, the dark side of the use of social media in the forms of privacy breach, unethical practices, detachment from family and less concentration on studies has crippled the society to a big extent. This study contributes towards enhancing the in-depth understanding of social media in shaping societal changes in a developing country like Pakistan and paves the way for future research. Key words: Social media, Societal Transformation, Youth, Parents, Teachers. 1 INTRODUCTION Undoubtedly, media, no decisive boundary, has become a symbol to speak freely and express your feeling to the society. The landscape of Media is not only the source of information (i.e. news, sports, entertainment, education etc.) but also influences the human perception, feelings, understanding, and cultural value that collectively account for societal transformation (Datoo, 2010). The enormous dispersion of internet, mobile communication, digital media and a number of social software tools play a vital role in the transformation of conventional communication system into interactive networks that connect the local and global world together. These new modes of communication have intertwined in every aspect of human life, the way people communicated ultimately influences the way society behaves (Prianti et al., 2012). Similarly, Sharma et al. (2005) describe societies as information societies due to the enormous impact of digital and information media on human lives. In this regard, social media is an emerging phenomenon to be considered in studying media and society because it comes out as a new part of public sphere (Waltz, 2005). Likewise, this emerging and growing phenomenon around the globe has lured the scholar’s attention enormously for many years (Ahn, 2011; Kaplan and Haenlein, 2010; Eyrich, Padman and Sweetser, 2008; Dickey and Lewis, 2011; Godes et al., 2005). Similarly, social media is a virtual media that supports communication among virtual communities to instantaneously share their thoughts, ideas, pictures, and contents with one another within or across borders (Kaplan and Haenlein, 2010). New modes of social media including SMS, blogs (i.e. blogger, Word press), social networking sites (i.e Facebook, Twitter, Linkedinn), podcasts (i.e. iPodder, PodOmatic) and wikis (i.e. Wikipedia) open the door for horizontal communication among people of society (Edwards, 2011; Eyrich, Padman and Sweetser, 2008). However, these social modes of communication are now becoming the most influential tools for upbringing the society in every walk of life. In addition, it gives freedom to an individual to share his/her thoughts openly within the society (Ghannam, 2011). The peculiarity of social media lies in its personalised user generated content format that provides user a full control over its use on content generation (Dickey and Lewis, 2011). It has been observed in the literature that the growth of social media in previous decade is undeniable. Wikipedia was developed in 2001; presently, this social networking tool has more than 13 million articles in its repository that are available in 200 different languages. Another social networking tool created in 2004 shows a remarkable response in the trajectory of social media. Today, Facebook is facilitating more than 300 million members globally to stay in touch with one another through the concept of Global Village. Even, it is commonly stated now that if Facebook were a country, it would be ranked 4th owing to its size. Definitely, the enormous growth of twitter network (established in 2006) with the growth rate of almost 1400% cannot be ignored (Qualman, 2009). This growing trend of social media is not limited to developed countries. This spectre of social media shows exponential growth in developing countries like Pakistan. In this context, the use of social media has grown by 50% in the year 2012 (Reader telecom exclusive May, 2013, accessed 1 May, 2014). Pakistan is a country of 193 million people (Haque, 2013). Statistics shows that there are almost 8 million social network users, 121 million mobile 2 subscribers and 29 million internet users in Pakistan (Reader telecom exclusive May, 2013, accessed 1 May,, 2014). The growing usage of social networking sites (SNS) is significantly noted in recent years such as presently, Facebook has acquaintance with 10 million registered users and Twitter the youngest member of the SNS family has almost 2 million internet users on its panel (Haque, 2013). Pakistan has almost 1.7 registered bloggers on bloggers.com (Alam, 2012) and 1.5 million registered Linked Inn users on linked inn.com (Yusuf, 2013). Considering aforementioned statistics, the Pakistani audience rising trend towards social media usage is clearly evident. According to Express Tribune 2013, most of the SNS sites users are in the age group of 18-24. This shows that SNS sites are mostly used by youth of Pakistan (Eijaz, 2013). The conception of social media has been widely discussed in the literature, covering diverse perspective such as education (Ahn, 2011), branding and marketing (Naveed, 2012), consumer attitudes (Mir, 2012; Nasir, Vel and Mateen, 2012), teen and parenting (Yardi and Bruckman, 2011; Czeskis et al., 2010), catalyst for communication (Kugelman, 2012), and politics (Ali, Jan and Iqbal, 2013), youth and society (Neelamalar and Chitra, 2009; Jalil, Jalil and Latiff, 2010). But the role of social media in bringing societal change is still in its infancy specifically in the context of Pakistani youth. Therefore, the present study is going to address this gap by studying the innate perception of societal reformers including parents, teachers 3 and youth towards the role of social media in bringing societal transformation. The purpose of this research study is to explore the role of social media in creating societal transformation particularly in the context of developing countries like Pakistan. This is an exploratory 2 This percentage of internet users is quite high in Pakistan that is almost 11 percent of total population. It is surprising to discuss that in South Asian Region, the tendency of internet usage is much higher in Pakistan as compare to other countries, even in India the internet users percentage is only 6 percent. 3 Literature has used various terminologies for youth such as adolescents, adults, teenagers. We have used these terminologies interchangeably throughout the text for the age group of 15-25. research which focuses on the role and power of social media in creating societal transformation. The remaining of the paper are as follows: research context of social media and youth, methodology employed for the paper, findings regarding the perceptions of participants (teachers, parents and youths), discussion, conclusion and limitations. 2 RESEARCH CONTEXT 2.1 Social media: an emerging phenomenon Social media is one of the most profound elements of interaction in the society. It is the major revolution of the current era transforming the communication landscape (Edwards, 2011). It is highlighted in literature that social media is comprised of different internet tools to facilitate conversation among different users where these users can freely share different facts, information and material related to their interest with one another within or across borders (Solis and Breakenridge, 2009; Kumar, Hsiao, & Chiu, 2009; Edwards, 2011). The development of social media heralded the exchange of information much faster and more convenient for the society as compare to old traditional media. Users of this social network have different interpretation for the word social media which depends on their usage pattern of this mode of communication. This broad spectrum of social media fuses various kinds of contents that form social networks (i.e. blogs, forums, audio, videos, and avatars on social networking websites), status update and more. The formation of social media is based on personalised user generated content that allows users with no specialised knowledge of web development to post and upload contents instantaneously. In its simplest sense, social media is an array of information that users are interested to share on the social networks using the services of various social networking web sites (Eley and Tilley, 2009). The revelation of social media consists of some core factors of user generated content (UGC) and Web 2.0. These core factors of social media are widely discussed in literature (Kaplan and Haenlein, 2010; Shao, 2009). Shao (2009) more specifically discussed the role of UGC as a core factor of social media. He opined that UGC is such user generated content or material that people having no technological knowledge can create and upload on the social network (i.e. public profile on Facebook page, video upload on Youtube or give comment on amazon.com). However, Kaplan and Haenlein (2010) discuss both UGC and web 2.0 as key contributing factors in developing the conception of social media. They defined it as “a group of internet based applications that build the ideological and technological foundations of web 2.0, and that allow the creation and exchange of user generated content”. They further concluded that web 2.0 is a novel way to use World Wide Web both for software developers and end-users. Web 2.0 provides an opportunity to end user to share and modify the information in a collaborative fashion. Though, UGC is a sum of all ways in which people make use of social media. Hence, consistent with Kaplan and Haenlein (2012), we consider that social media is a group of technology based tools and applications that are based on the foundation of web 2.0 and UGC content. Social media provides a platform of socialisation for society to share their ideas, experiences, and thoughts with one another. To make this socialisation happen among societies, there are different modes of social media including social networking websites (i.e facebook, Twitter, Linkedinn), podcasts (i.e. iPodder, PodOmatic) and wikis (i.e. Wikipedia) open the door for horizontal communication among people of society (Edwards, 2011; Eyrich, Padman and Sweetser, 2008). These modes of social interaction provide freedom to people to create user generated contents and exchange these personalised contents with their friends, family and peers. It has been examined that people use these social network modes to strengthen their offline relationship (Ali, Jan and Iqbal, 2013). Social media is performing many functions to facilitate this new web ecology of social media network. The core functions of social media as discussed by Ali, Jan and Iqbal, (2013) are highlighted in Table 1. Sr. # 1 2 Table 1. Core functions of Social Media Core Functions Open platform for public to unite for some purpose or cause Provide an intimacy with offline relationships 3 4 5 6 Globally connected with family and friends Bridge the gap between official authorities and general public Provision of education and information at masses regarding some issues Power to reshape public opinion and policies Adapted from Ali, Jan & Iqbal (2013) Social media is rapidly growing phenomenon in developing countries of Asian continent (i.e Pakistan, India, China, Malaysia). The rocketed trend of social media has caught the attention of academia to study its role in various perspectives of education (Ahn, 2011), branding and marketing (Naveed, 2012), consumer attitudes (Mir, 2012; Nasir, Vel, & Mateen, 2012), teen and parenting (Yardi & Bruckman, 2011; Czeskis et al., 2010), catalyst for communication (Kugelman, 2012), |society and youth (Neelamalar & Chitra, 2009; Jalil, Jalil & Latiff, 2010) and politics (Ali, Jan & Iqbal, 2013). In Arab world countries, it is already considered as catalyst for change agent. Mourtada and Saleem (2011) conducted study on the role of social media in empowering Arab women. They found that this revelation of social media has swept the conventional patriarchal culture of Arab world by providing an open platform for Arab woman to raise her voice on prevailing issues. Likewise, the studies conducted in Malaysia (Jalil, Jalil & Latiff, 2010) and India (Neelamalar & Chitra, 2009) highlighted the intimacy of youth with social media making this emerging as utmost importance in developing countries region. Moreover, talking about further exploration of this emerging phenomenon, the situation is not very different in case of Pakistan. Pakistan telecommunication industry is growing very rapidly in past decade due to privatisation (Ansari and Khan, 2009). The rising competition among telecommunication companies have significantly contributed to offer internet at reasonable prices. The penetration of internet usage is swiftly increasing due to affordability and accessibility of the internet. The criticism on the Pakistani government after taking decision to impose ban on Facebook, Youtube, and twitter is the warrant to support this intimate social media-public relationship. Solangi (2013) further asserts that Pakistan official telecommunication authority (PTA) was largely criticised by the public when they passed order to ban one social networking site ‘Twitter’ for more than 8 hours on May, 20. Hence, the government takes back the decision and once again activates the Twitter for public. Nonetheless, the academic scholars highlighted the society intimate relationship with social media networking websites in the Pakistani context (Kugelman, 2012; Ali, Jan & Iqbal, 2013; Nasir, Vel, & Mateen, 2012) but literature is still silent on exploring the youth perception towards usage of social media in the Pakistani context. This prevailing gap really motivates us to explore the role of social media in bringing societal transformation specifically from youth perspective. 2.2. Socio-Tech through youth lens The use of different social media tools (i.e. Facebook, Twitter, FourSquare, texting, hyperconnectivity) brings a massive cultural shift towards the use of technological tools (Lanier, 2010; Carr, 2010). This massive cultural shift is becoming more challenging in the context of technology use among the youth because the trend of using social media is largely noticed among young citizen of the society (Valenzuela, Park, and Kee, 2009; Raynes-Goldie and Walker, 2008). These young citizens are also called early adopter of internet technology (media print). The increasing use of social media tools among youth is a global phenomenon. It is largely noticed that teenagers are kept themselves busy in messaging, gaming, facebooking and youtubing (Grinter et al., 2006; Livingstone and Helsper, 2008). Lenhart (2009) mentioned the statistics of Per internet & American life projects December, 2008 tracking survey that the use of social network sites is almost quadrupled during the last 4 years (8% in 2005 to 35% in 2009). This increasing ratio of social network usage is more in adults as compared with their counterparts (older generation). He discussed that almost 75% of the young people having age group of 18-25 are using social networking sites, however, this usage ratio is very nominal (almost 7%) among their older counterparts. Likewise, it is revealed in National Survey (2009) that 73% of the teenagers use social networking sites. Three years earlier this usage was only 55% (Lenhart, Purcell, Smith and Zikuhr, 2010). At its core, use of online social networks is still a phenomenon of a youth. The youths’ spending on internet services is almost equal to a 50% expenditure on mobile phone services in mature markets (Subrahmanyam, 2007). Nonetheless, youths are an early adopter of a technology but they are considered as the most sophisticated users of these social network tools (Neelamalar & Chitra, 2009). The term ‘reverse socialisation’ has evolved to differentiate the shifting trend of socialisation where teenagers have more knowledge on the usage of social network tools as compared to older counterparts in the family (Livingstone and Bober, 2005). The adolescents play a groundbreaking role in adapting early technologies. They love to experience new things and trends prevailing in the market. Communication is playing a key role in expressing ones ideas and thoughts to others. Among youth, the growing trend of using social media tools (Facebook, twitter, whatsapp, blogs, MySpace etc.) is to communicate with peers, friends, family (Neelamalar & Chitra, 2009). Youth is a key player of society that always plays an active role in bringing societal change (Neelamalar & Chitra, 2009; Jalil, Jalil & Latiff, 2010; Ali, Jan & Iqbal, 2013). They are using social media tools to share their ideas and thoughts openly so their role cannot be ignored. In spite of the fact that the usage of social networking tools has enormously increased in the youth and youth is giving much of their time to these sites only but still few questions remain in our mind. How are youths using these social media tools? How do they perceive that what social media is actually mean to them? How do they use this social media? Is social media creating differences among youth offline relationships (i.e parents, teachers)? Youth is not only the single victim of this social media viral. The key constituents that are exposed to this technology also include parents and teachers. Although parents (socio cultural development of youth) and teachers (developing academic career of youth) play the key part in shaping youth life but the growing trend of social media among youth is also becoming very challenging for them (Yardi & Bruckman, 2011; Czeskis et al., 2010). Nonetheless, both incumbents have colossal contribution to influence youth perception, behaviour and thoughts but due to emerging revelation of social media, the situation is completely changed. The exponential growth of social media (Cabral, 2011) has substantial effect on the perception, thoughts and experiences of young people. Both incumbents have daily interaction with adolescents. Literature is still silent on the understanding of the perceptions of parents and teachers regarding social media and how it is performing the role of change catalyst for youth of the country. So it is important to further explore their role and perception towards this emerging specter of social media and address these questions: what are the key challenges faced by parents/teachers due to immense use of social media among youth? What are the strategies that should be adapted to overcome this overflowing use of social media? 3 METHODOLOGY Based on the methodological and philosophical assumption, a qualitative research approach (Cresswell, 2003; Bryman and Bell, 2008) was adopted to develop the understanding about the role and power of social media in creating societal transformation specifically in the context of youth. Multiple perceptions of parents, teachers and youth have been recorded to take the deeper understanding of the phenomenon of social media. To best of our understanding, no research has been found that explores the perception of youth and key constituents (teachers, parents) of the society to understand the role and power of social media in the context of Pakistan. Drawing on the interpretive assumption of small sample selection in natural setting (Hussey and Hussey, 1997), a purposeful or convenience sample technique was appropriate for the selection of sample from population. Therefore, a purposeful sampling technique was used for the selection of a sample of 40 participants (Marshall, 1996). Table 2 illustrates the selection criteria used for the selection of sample. Participants Parents Teachers Table 2. Participants Selection Criteria Criteria The minimum age of the teenager should be above 15 Parents should be aware with the use of social media The minimum teaching experience is of 5 years Teachers should be aware with the use of social media Youth The age range lies between 15-25 Minimum education should be higher secondary Active user of social media The research is divided into two sections: in the first phase of the study, in depth semistructured interviews were conducted for the collection of data from 20 participants individually (10 parents and 10 teachers) in order to understand their perception regarding social media and what they feel about the role of social media in bringing societal transformation specifically in the context of youth. The interviews have been conducted both in English and Urdu languages as per convenience of the participants. Each participant was allowed to withdraw from discussion at any time. Whereas, for the second phase of the study was concerned, focused group discussions were conducted by involving 20 participants as youth having the age group of 15 to 25 years in order to know about their opinion regarding social media. Thematic analysis (Stirling and Attride, 2001) was used for the analysis of the interpretation of the participants. The key question of the research study is to study the role of social media in creating societal transformation specifically in the context of youth. However, the key question is further divided into following sub-question: What is the youth perception about social media? o How do they use it? o What do they feel about it? What is the perception of parents and teachers about social media and how they think that this mode of communication is affecting the life of youth these days? o What are the current challenges faced by parents/teachers due to the immense use of social media among youth? o What are the strategies that should be adapted to overcome this overflowing use of social media? 3.1 Demographic profile of the participants The demographic profile of the participants has been presented in the Table 3, 4 & 5 respectively. Table 3 exhibits the parents demographic information related to age, gender, qualification, and number of children. There are more male (6 out of 10) parents participants as compared to female parents participants (4 out of 10). The ages of the parents are predominately between 40-45 (6 out of 10). However, 4 parents are aged between 35-40. Most of the parents have average children of 2-3 (8 out of 10) and having master degree (6 out of 10) as the highest qualification. Though, rest of the parents mentioned bachelor and intermediate degree as their highest qualification. Sr. #. Interviewee Table 3. Demographic Profile of Parents Gender Age Qualification 1 2 3 4 5 6 7 8 9 10 Muhammad Haseeb Abdul Jabbar Noshaba Mughees Asma Aliya Rizwan Sohail Sami Zunaira Male Male Female Male Female Female Male Male Male Female 35-40 40-45 40-45 40-45 35-40 35-40 40-45 40-45 40-45 35-40 Masters Intermediate Masters Masters Bachelor Intermediate+ diploma in architecture Bachelor Masters Masters Masters No. of Children 3 2 4 3 2 3 3 4 3 3 Likewise Table 4 shows that the participation of male teachers (7 out of 10) is substantial as compared with female teachers (3 out of 10). It can be significantly noted that most of the teachers have age bracket of 30-35 (5 out of 10), however, remaining teachers are in the age group of 35-40 (3 out of 10) and 25-30 (2 out of 10). The highest qualification of teachers is M.Phil (3 out 10) and rest of them mentioned bachelors (2 out of 10) and masters (5 out of 10) degree as their highest qualification. It can also be noted that the participants have diversified range experience in the teaching profession ranges between 5 to 15. Sr. No. 1 2 3 4 5 6 7 8 9 10 Table 4. Demographic Profile of Teachers Interviewee Gender Age Qualification Ahmed Fareed Male 30-35 Master Asim Male 30-35 M.Phil Shehzad Male 30-35 Bachelor Bilal Male 35-40 Master Mubashir Male 35-40 Bachelor Maria Female 25-30 M.Phil Nadia Female 30-35 M.Phil Afshan Female 25-30 Master Haris Male 30-35 Master Adnan Male 35-40 Master Experience 10 8 8 7 15 5 6 5 7 9 Table 5 reported the demographic profile of the adolescents (participated in focus group discussion) showing equal representation of males (10 out of 20) and females (10 out of 20) participants. The age and qualification of the participants ranges between 17 to 22 and between matric to bachelor respectively. Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Interviewee Ali Zainab Shabnam Zaigham Farhan Maryam Aliya Saleem Zaman Zaniya Nimra Aimen Waqas Shafaat Farrukh Adnan Zahid Sumaiya Sitara Ayehsa Table 5. Demographic Profile of Adolescents Gender Age Qualification4 Male 17 Metric + diploma in textile spinning technology Female 15 Metric Female 22 Bachelor Male 16 Intermediate Male 17 Bachelor Female 18 Bachelor Female 19 Bachelor Male 18 Metric + professional courses of network designing Male 17 Bachelor Female 21 Metric+ diploma in fashion designing Female 16 Intermediate Female 22 Bachelor Male 15 Metric Male 22 Bachelor Male 21 Bachelor Male 21 Metric + professional courses of fashion designing Male 21 Bachelor Female 19 Bachelor Female 22 Bachelor Female 17 Metric + Diploma of fine arts 4. FINDINGS 4.1 Conceptualising social media The conceptualisation of social media is considered as one of the most profound phenomenon of this era of socialisation. Parents are considered as the key decision maker of the family. They are performing the role of engine that drives rest of the family members and have substantial influence on the thoughts, behaviours, and action of the member of the family. Although literature has enriched conceptualisation of the phenomenon ‘social media’ but it is important to understand the parent’s perception that how they view this growing trend of new media. What sorts of comments they keep in their pockets are based on their experiences for the terminology of social media. The interview findings on the conception of social media highlighted that social media is an open gateway of communication to interact with the society around the globe. It is highlighted in the literature that social media is a personalised 4 We have mentioned the qualifications of adolescents in which they are currently enrolled user generated content format that provides user a full control over its use on content generation (Dickey and Lewis, 2011). The similar opinion has been noticed from the excerpts of many parents. One of the similar excerpts as articulated by Haseeb Social media is content generated tools used by the media consumers for interaction and gratification. It is embedded in the literature that social media is a major revolution of this era of globalisation (Edwards, 2011) where the member of societies apart from which culture, religion and society they belong is no more a matter of concern for the people of the virtual communities. Another conception has been discussed in the excerpts by parents that social media is such a platform that gives one freedom to interact with other members of the society and builds online relationships. One of the parents, Sami, opines that, Social media is a mode of communication that gives once a freedom of expression. Similarly, Zuanira made a statement that, Social media gives us freedom to express, share and convey our message in a more convenient way. The aforementioned accounts of the parents explicitly perceive social media a tool that gives you freedom of expression. These echoes of parents are consistent with the study of Ghannam (2011) that discussed social media as a tool of freedom for an individual to share his/her thoughts openly within the society (Ghannam, 2011). It is discussed earlier that the parents are performing the role of engine that molds their families according to prevailing culture and need of the society. Similarly, the role of a nation builder-teacher cannot be put at a side when it comes to discuss about societal reforms in the context of youth. Teachers play a significant role in developing future generations. It can also be stated that teachers are the architect who builds intellectual minds for the society on the basis of their knowledge, professionalism and pedagogical practices. When the teachers were asked to shed light on the concept of social media then most of the teachers had same voice for the conception of this growing phenomenon. They considered it a key major revolution in the history of media. The teacher’s accounts considered social media a user driven technological device for interaction. Some considered it an instrumental development in the history of internet that helped people to keep themselves connected with outer world. Such as Shehzad accounts illuminates that, Social media is a user driven interactive forums which is available through internet. Another participants Mubashir highlighted that, I think it is very instrumental and social media is something which is more indefinable, more diverse which is itself a new thing. So, we can say that this sort of media actually helps people to socialise in a mediated environment. These mentioned accounts give us the similar thoughts as discussed in literature that social media is a tool to interact with the societies in a mediated environment. Some other interesting findings have given a novel conception of social media that is not rooted in the literature yet. One of the participants Asim having an experience of 8 years annotates this conception of social media with ‘Farari’ that gives a chance to the members of society to experience a different drive on a motorway, I think it is just like a Farari which is given to us that we can use on motorway where we suppose to keep an eye on others cars like what they are doing and it is basically a platform where a person can find a most appropriate solution of his/her isolation. One of the accounts Asim opinion almost resonates with Ahmed Fareed thoughts that, Social media is just like a hide park which gives spirit to alone people to get socialised and interact on a mediated place. Hence, a number of conceptions have been identified that can be considered an important contribution in the literature of social media. In summing up the discussion, it can be stated that social media is a tool used for transforming generational identities into technological identities where user itself is a manufacturer and consumer of the contents (Dickey & Lewis, 2011; Kaplan & Haenlein 2010). 4.2 Social media: a revolutionary change agent Many years ago, Andy Warhol, a famous artist, made statement that “In fifteen minutes everybody will be famous” (Warhol, 1979:48). The prediction of Warhol is getting true with the emergence of new digital media tools. One of the powerful digital media tool-social media has come up with the idea where information, contents, identities are shared (Curtis, 2012; Heinrichs et al., 2011) across societies within seconds. Nonetheless technology plays a substantial role in changing society dynamics (i.e. culture, lifestyle, thinking pattern, and family structures) at macro level but the intensity of these societal changes is at sedate pace. These changes are now become radical due to the inception of social media networks. It is becoming difficult for the societies to stop these radical changes among victims of social media. Similarly, in Pakistan, social media becomes a major spectre that causes these radical changes in socio-cultural dynamic of Pakistan. Previously, before the inception of the social media, the socio-culture dynamics of Pakistan is quite different such as it is a country that has not very liberal culture in keeping cross-gender friendships. The cross-gender friendships cannot be openly practised within the domain of the society. People prefer to have ongoing social gatherings with friends, families and peers. People love to dress up in a traditional style of shalwar qameez. But social media drastically plays a significant role in changing these socio-economic dynamics of the society of Pakistan. Most of the accounts echo about the enculturation of social media in Pakistan. They articulate that use of social media made it easy to keep cross gender friendships on social networking sites, changed the youth dress up pattern from shalwar qameez to jeans and t-shirt, attachment of youth with online identities and isolation with offline identities. One of the account Zunaira resonates that, Social media has cut off the children with the offline relationships (parents, brother, sister, friends) and their immediacy is swiftly shifting towards developing and maintaining online identities with unknown accounts. Another Aliya explicitly states that, Social media is allowing people to interact, express and identify themselves in really appreciating way. Likewise most of the people are living in joint family system where tradition to eat lunch, dinner together is considered a general practice. But social media substantially changes this practice among families. First we have family room for TV but now dining table is the only place where families can spend some time together but adolescents keep themselves busy in texting and chatting with friends. One of the parents Rizwan highlighted it as follows: It is basically creating a huge family gap among parents and children, sister and brother etc. You don’t have anything to say when you are sitting with your family. There is just a simple hello and then you move towards your system to interact with outer world or you can say to interact with unknown community to whom you consider your best friend. Sami and Rizwan highlighted the true reality of changing family norms and traditions of Pakistan (zaidi and sharif, 2011). Adolescents are getting more materialistic and dehumanising their emotions. Sohail articulates her account that It keeps us more towards materialistic approach which creates clashes within family because when the children check their friend’s status then they get depressed and feel inferior in front of them. It has been noted in many excerpts that social media is creating a significant parent-teen generational gap. It is also discussed in literature that new technological revolution is creating generation gap among youth and older people of the society (Crowley & Florin, 2011; Howe & Strauss, 1992). The youth is becoming more sophisticated user of social media tools as compared to older generation. It is getting hard for parents to educate the youth because proliferation of social media is already creating impact on the minds of youth. The teachers were also asked to share their perception on the revolutionary impact of social media in creating societal changes. Most of teachers consider social media as a key change agent in bringing socio-economic revolutions in the society. It is discussed that youth is busier in internet chatting with unknown friends rather than to use this medium of communication for learning. However, this ample use of social networking sites causes youth disillusion towards their goals. Bilal reported that social media is gradually changing the face of society in terms of the way people interact, express, and identify themselves in outer world. His account illuminate, Social media is improving the freedom of conscious and expression and which can, of course, gradually lead to a lot of changes in the society in terms of the way people interact, identify themselves, express themselves and criticise those ideas which they can never criticise in main stream media. If people are free to express their opinion changes are invertible over there. The role of social media in bringing societal change is not limited to the individual itself but it also provides a major platform for companies to promote and sell their products. Most of HR based companies are recruiting potential candidates by using social networking sites such as Linked Inn (Broughton, 2013) which is highly rated websites used by both incumbent’s candidates as well as companies. So companies changing preferences towards social media is also causing to bring societal changes. Nadia excerpts states Social media is not only changing way of communication among people of societies but also it is changing the era of commercialisation for companies. Companies prefer to use social media tools for promotion of their products. Many companies recruitment of employees through social media also warrant the business changing dynamics of the society. While talking about societal changes, many accounts discuss that social media is a revolutionary change agent for youth of the society. Now youth is more knowledgeable and aware of what is happening not only across the country but also across the globe. Besides, social media has dehumanised human emotions because of youth intimacy with online relations such as youth is more immune to express their emotions by sending and sharing online smiley face with friends, on the other hand, they are unable to share their emotions with offline objects. Afshan explicates that, “There is no doubt that social media is improving the connectivity of people but at the same time, the immediacy of youth with social media dehumanises their emotions in real world. They are more immune to share and send online smile face with friends and peers” It is evident from the above excerpts of the teachers that social media is significantly contributing to change socio-economic dynamics of the Pakistani society. This new web ecology has become an important element to keep your identities alive in the virtual communities. Either it is company or an individual; you have to show your existence on social media to keep yourself connected with the societies. This medium of communication is not only changing the way of socialisation but also how an individual thinks, learns, and presents his/her thoughts among these virtual communities is also changing. When the youth were asked to illustrate their perception on the role of social media as change agent and how this growing trend of using social media is changing their living patterns then most of the teenager reported that social media is providing them a platform where they can share their isolation with online friends. The reason of this isolation is the negligence of parents towards their children. The families in Pakistan are now shifting from joint family system to nuclear families (Crispin, G. & Mehlar, M. 2013). Both incumbents mother and father are supposed to earn to meet family expenses. Resultantly, parents do not have time to spend with their children which ultimately shift their attention towards online socialisation. One of the teenagers Sitara reported that The level of satisfaction is changed as parents are too much busy in their practical life that they don’t give us the time to share with them our feelings so, we use social media to share our feelings and experiences on web page. While talking with youth about social media as change agent, another important finding is the generational parent-teen gap with respect adaptation of technology. Parents are not fully adapted this mode of communication so, children are supposed to keep them involved in making unknown friendships and share their thoughts and identities with those unknown friends. However, many of the students reported that the learning dynamics are becoming technology oriented which is a good thing for them. They opine that educational institutes are encouraging the use of social networking site for learning purposes. One of the teenagers Zahid reported In educational institutes, students are advised to make their accounts for getting their assignment checked online or institutes have their pages on SNS so, all updated information is uploaded their pages. Hence the reported findings of all the participants warrant that social media is bringing societal changes either it is economics, social, cultural, or ethical. 4.3 Social media dynamics As it is discussed previously that social media is playing a dynamic role in bringing societal reforms specifically in the context of youth when the participants (parents, teachers, youth) were asked to highlight the positive side of social media that how social media was facilitating the youth of society then a number of factors have been identified. The most prominent accounts are grouped under different themes. These themes are as follows: 4.3.1 Networking and communication Man is a social animal and it is innate nature of a human to go for socialisation. In this technological era, networking and communication is getting easier and faster as compared to its early ages. People have more opportunities to keep themselves connected with their friends, family and colleagues. Many participants highlighted that the easy access of networking and communication makes it a piece of cake for youth to get themselves connected around the globe. They can make friends, exchange their pictures, and strengthen relationship with overseas family members at fast pace. One of the participants Shafaat illustrates it as follows, According to me, the most productive side of social media is that it blessed people with freedom of speech, now people are free to explore anything new on different platforms provided by the social media. It has also helped handicapped or disabled persons to interact with homogeneous people and make friends beyond the geographical boundaries while sitting in their room. Another participant Maria further articulates, Social media has also strengthened the existing social relations with family, friends and society members. Simply, it can be stated that youth of Pakistan is provided with such platform where they can share information with one another, keep themselves connected with friends and family, go for new friendships, exchange of pictures and ideas with each others, if they look into their friends that they are doing very good in their life then they urge to do more efforts. Social media is a user driven culture where youths can develop their individual identities and novel social skills. People have a chance to express themselves freely within the society and they can also vent out their frustration. 4.3.2 Cognitive learning orientation and socialisation Another important theme that has been extracted from the participant discussion is the learning orientation of youth through social media. Learning plays a key role in shaping individual social and cultural identities within their social circles. Sohail highlighted that with the inception of social media, the span of social cultures is getting wide and resultantly, youth has more opportunities to learn new perspectives, generate new ideas and can use these learning tools to develop their cognitive abilities. He articulates her thoughts as follows, Social media is providing the most amazing learning opportunities (formal and informal) to the young people of the society. They access the global knowledge communities and get better conceptual understanding of prevailing issues. Similarly, Asim asserts that Social media is a significant source of developing intellectual minds. It is very beneficial nowadays as it updates and provides up-to-dated knowledge and information what is happening across the globe so, media has promoted the concept of global village.” When the youths were asked about the positive side of social media then most of them highlighted that social media helped us in sharing our work assignments with other friends. One of the Zainab states It is not possible for me to stay in the university all the time and work on given group assignments. So, I used to keep myself connected on Facebook with my friends where we can exchange our assignments and material requires developing that assignment. She further states that we used to prefer to have group chats where we collectively work on our project. Some adolescents who are currently doing some diplomas are in the strong favour of using social media tools for their study purposes because they used to take classes on weekend so, it is not possible for them to stay in touch in person with rest of the classmates all the week. So, they fill this gap by keeping themselves connected on social networking sites (Facebook, mobile phones, blogs, and twitter). Apart from sharing knowledge on assignments and projects, it is also highlighted that social media is playing a key role in the personality development of the youth. Many resources are available that help youth in personality development; health related issues, stress reduction and many more. 4.3.3 Easy affordability The most important theme that has been found during discussion is affordability of social networking tools. We already mentioned in literature that in Pakistan, the telecommunication companies are very competitive and they are offering internet access at very cheaper price (Ansari and Khan, 2009). Almost all the participants highlighted that one of the key positive aspect of social media is that it is easily accessible and affordable for every person (either lower income group or higher income group). one of the excerpts of Ali states This medium of communication is affordable for every adolescent that helped them in developing their online identities, made new friendships and strengthened existing social contact and socialised with friends and families. Hence, cheaper affordability is the highest repeated excerpt that has been found in the findings of social media. The cheaper data affordability helps learning and developing some innovative ideas which we are unable to learn in this technology less environment. You can keep long term contacts with people at very minimum cost and there is no threat of losing those records. 4.3.4 New window of virtual businesses Social media is not only facilitating the youth in developing relationships with friends, enhancing their intellectual abilities but also it is providing a key platform that opens a window for the development of virtual businesses. Many of the youth start to support their families at early ages and they also finance their studies in Pakistan. So, social media is helping them to work for these virtual businesses. Many adolescent participants share their echoes on this phenomenon and they admitted that they were doing many virtual activities that are source of earning for them. One Mubashir explicates, Social media is providing me multiple opportunities to give my online services to different virtual businesses. For example, I am running the Facebook page for one designer boutique. My job is to boost the rating of that boutique page by using different tactics. Many of the teachers also highlighted the economic importance of these social networking tools. They opined that social media was playing a significant role for providing business opportunities to the young people of the society. Abdul Jabbar resonates, Youth is more informed about opportunities; they have easy and direct access to the global markets. They can join virtual businesses or even form their own websites for businesses purposes Hence, it is important for the youth to exploit virtual business opportunities for the earning purposes. 4.4 Challenges of social media Social media is infantilising the mind of people of the society where they can develop their online identities to share their thoughts and emotions around the world. However, the growing trend of using social media tools is also becoming very challenging for the youth of the society. The participants (parent, teacher, youth) were asked to share their perceptions on the non-productive side of social media. Many key challenges discussed by the participants are further divided into sub themes: psychological context, cyber bullying, isolation, and real identities are changing into online identities. The detail of these sub themes is given below: 4.4.1 Psychological context The psychologist suggests that behaviours are learned through positive and negative reinforcement (Shteingart & Loewenstein, 2014). Similarly, social media is a revolutionary technological development that helps an individual to swiftly learn these reinforcement of behaviours. Unfortunately, the negative reinforcement of social media is adversely affecting the psychology of youth in many forms such as inferiority complex, cross-gender relationships, early age maturity and sleep deprivation as highlighted in the accounts of many participants. One of the participants Shehzad allude that, The increase use of social networking sites allows the user to access plethora of useful information but apart from the provision of this information, social media has also become a gateway to online victimisation for adolescents of the society. Similarly another account Asma articulates, No one can ignore the importance of social media but the flip side effect of media is in the shape of wastage of time, health related issues and flaws in personality. These excerpts are highlighting the negative connotation of social media as a medium of communication. It is discussed in the narratives of participants that youth is getting distracted from their studies and is more involved in cross gender relationships. These cross gender friendships are adversely affecting the social and ethical values of the Pakistani society. Such society where male and female are not allowed to be in relationship before marriage, now it has become easier for them to be in a cross gender relationships. Similarly, the accounts also discussed the early age maturity issues that swiftly erode our moral values. One participant Rizwan explicates, Immaturity is one of the main issues which we are facing in this world. As the teen is not mature he is not able to keep his privacy as he/she should. So, this is the biggest problem of social media. Hence it is clearly noted in literature that youth is getting involved in distractive activities that are spoiling their lives. Their social activities are just retracted to stay in their bedroom and keep themselves connected with virtual community. They do not have any physical activities to perform such as exercise, walk or sports. The element of patients is getting abolished among the youth. When they see their friends’ picture with expensive cars or somewhere on a round trip of another country, they get frustrated with their prevailing circumstances that ultimately lead towards depression, stress, isolation and fighting with others. 4.4.2 Cyber bullying The immense use of social media networks such as social networking websites and messaging on mobile phone is deteriorating the society in shape of bullying and interacting with unknown in their virtual social circles. Cyber bullying is the widely term used in the literature to explain the unethical practices happening on social media networks (O'Keeffe & ClarkePearson, 2011) such as dissemination of false or hostile information, privacy invasion, harass others by tempering and posting their pictures by using unethical means. Most of the accounts of participant articulate that lack of privacy and giving out so much information are the biggest dark side of using social media. One of the participant Mughees excerpt echoes, We are not living in a law abiding society. Social media is working as invasion of privacy. You can scandalise and abuse someone but there is no regulatory body to stop you. Electronic media has to follow some rules and regulation but social media is beyond any legislation. Similarly, another participant Afshan illuminates Lack of the privacy and giving out too much information is a substantial problem of using social media. Because of the rapid change, people are not sure about the pattern of behaviours that how they should behave in social media? They don’t have this idea it’s so confusing and so rapidly changing that’s it is very hard for them to truly understand the privacy policy so, they are exploiting and sharing their personal data. The above excerpts show that in Pakistan, many teens are facing the situation of mental harassment in the form of privacy breach or tempering pictures using fake IDs. This is becoming challenging for the society to cope with this deteriorating situation of harmful practices. Parents highly condemn the use of social media among teens. Many of them personally experience such situation where this is difficult for them to keep a proper check and balance on the activities of their children and how they are actually using this mode of communication for interaction. One the parent Haris excerpt articulates it as follows, Another alarming phenomenon is excessive use of social media of teens in an unsupervised way where they use to interact and chat with unknowns for long hours. So this is yet another threat for the young ones which is not very healthy for them because this changing situation of attraction is basically creating ethical dilemma for the children as well. It is also discussed that anyone can misuse family pictures and can scandalise it on social media which is highly unethical practice. User is completely unaware of the person to whom he/she is talking. Social media is also promoting hypocrisy in the form of fake IDs. Hence, from the aforementioned challenges regarding cyber bullying, participants highlighted that promoting hypocrisy in the form of fake ids, privacy breach, misuse of person information, privacy invasion, less personalisation of objects, mental harassment and unethical posts are the significant challenges that are posed with the growing use of social media. 4.4.3 Real identities change into online identities Many of the participants highlighted that individuals are losing their personal identities and they do not bother about their offline realities. Youth is more interested to develop their online identities. The element of dehumanising is increasing due to the enormous use of social media networks. Many participants reported that real identities are changing into online identities which are swiftly eroding the beauty of individuality among youth. Youth is always trying to fantasise the things and often forgets about realities which are actually prevailing around them. Asma account articulates that, The enormous use of social media is badly affecting the individuality of teenagers. Due to emerging cultures, they are deviating from their norms and culture for example, a common practice of engraving tattoos on body. Piercing of lips, noses and eyes is largely affecting the actual identities of youth. It is very alarming that youth is getting more involved in changing their individual personalities. In Pakistani religion, it is strictly prohibited to engrave tattoos on body but this spectre of social media is swiftly eroding the cultural, religious and ethical value of the society. 4.4 Strategies to combat prevailing challenges of social media Table 6 provides the summary of strategies that are extracting from the excerpts of the participants (teachers and parents). It is highlighted from the accounts of parents that parents should a have proper check and balance on the systems of their children so, they can check the activities which are going on. Secondly, parents can join on their related web pages like Facebook to know how what is happening and what are they doing? Similarly, it has also been found that parents, being social pressure on children, should develop friendship and good relations with their children instead of using violence or abusive language which is creating many issues for children who resist their behaviour and deviate from the norms of the society. Table 6. Strategies to combat prevailing challenges of social media Strategies (parental perspective) Presence on social media (social networking websites) for proper supervision Developing friendship and good relations with their children instead of using violence or abusive language Character building of a teen Strategies (teacher perspective) Development of regulatory body consisting of media professional, telecommunication authorities and civil society consumer for the equal representation in devising policies Seminars, counseling session and training on the productive use of social media can be included in weekly discussion with students Teacher presence on social media websites and we can join students groups and create some healthy debates on social media forums Response rate 7 9 10 4 5 8 One important thing that should impinge is the presence of some regulatory body to keep proper check and balance on the content shared and generated on various social media networks. Many of the participants respond that this regulatory should be comprised of multiple bodies such as media professional, user of social media, journalist and telecommunication media authorities. However, one participant states that there is only one solution and that is just to accept it and to practice it because the society is going through a very radical change and there is need to maintain a very open minded perspective because this is the time to break the Meta narratives. Hence, there is need to keep an eye on youth currently adapting practices of social media usage and develop your own online identities to bring change in the minds of youth instead of imposing restrictions on them. 4.5 Using patterns of social media tools: youth perspective Table 7 has reported the finding of youth using pattern of social media tools. Most of the teenagers have Facebook account and are using sms/messaging service to stay in touch with their virtual social circles. However, some of the participants have also shared their responses on the usage of other social networking tool of Skype, Twitter, Linked inn, Whats app and Viber. Similarly, the average time a teen spends on social media is almost of 3-4 hours per day. When the youths were asked about the reasons for using social media then the accounts of the participant articulates multiple responses-the major included socialisation, vent out frustration, networking and communication and educational purposes including sharing of group assignments and discussion with friends. These results highlighted the utmost importance of social media tools in bringing societal reforms in the society. Table 7. usage pattern of social media Adaptation of social media tools Facebook SMS/Messaging Skype Twitter Linked Inn Whats app Viber Average time spend on social networking sites (hours per day) Less than 1 1–3 4–6 7–9 More than 9 Reasons to use social media Networking and communication Response rate 18 20 10 12 14 17 5 4 9 4 3 0 12 Socialisation Keep your online identities in your virtual social circle Make friends within or across the border Promotion of business (if any) Educational purpose Sharing of assignment and project with friends Group discussion on certain issues (i.e educational, fashion, politics etc…) Develop intellectual abilities Personality development Vent out frustration Entertainment and amusement Raise voice on certain issues 18 17 10 7 15 15 10 5 7 5 17 8 5 DISCUSSION AND CONCLUSION Social media is an emerging phenomenon to be considered in studying media and society because it comes out as a new part of public sphere (Waltz, 2005). These new modes of communication have intertwined in every aspect of human life, the way people communicated ultimately influences the way society behaves (Prianti et al., 2012). The role of social media in bringing societal change is still in its infancy specifically in the context of Pakistani youth. Therefore, the purpose of this qualitative research study is to explore the role of social media in creating societal change in the context of youth of Pakistan. In order to meet the key objectives, data were collected from 40 participants (parents, teachers and youth) using purposive sampling. The findings of the study were further divided into many themes and sub themes for getting insight in the phenomenon of social media. When the respondents were asked to discuss the perception on the conception of social media then multiple meanings were extracted from the excerpts of the participants. They perceive social media as open gateway of communication (Kugelman, 2012), user and content driven tool (Kaplan and Michael, 2010) and freedom of interaction (Ghannam, 2011). However, few participants annotate the conception of social media with Ferrari and hide park. Moreover, all of the participants consider social media as a change agent that ameliorates the standard of living by providing an easy access to global markets, financial services and employment opportunities. Parents perceive social media as changing the socio-economic patterns of society such as teenagers are involved in cross gender friendships, prefer their online identities as compared to their offline real identities and become victims of isolation (Livingstone, 2008). Similarly, teacher’s perceptions are added to this debate that youth is getting more materialistic and the element of dehumanising is penetrating swiftly. However, youth perceive that they are using social media to share their isolation with online friends. The reason of this isolation is the neglecting attitude of the parents specifically working parents who are always busy in their jobs and do not have time to spend with their children. The participants highlighted many positive dynamic of using social media such as cheap mode of communication and socialisation (Livingstone, 2008), learning orientation and employment opportunities (Davies, & Cranston, 2008). However, the dark side of the use of social media in the forms of privacy breach (2009 AP-MTV Digital abuse study), unethical practices, detachment from family (Bonfadelli, 1993), sleep deprivation (Christakis & Moreno) and less concentration on studies has crippled the society to a big extent. Participants also discuss the strategies to overcome these challenges of social media such as they highlight that there should be a formation of regulatory body that can control the quality of content shared on social media and parents should adapt the practice to be with their children on the social media networking sites. Similarly, if we look into the social media usage pattern of youth, then Facebook and SMS are the major modes of communication widely used by the youth. Youth has highlighted the many key reasons of using social media and few of them include educational purpose, interaction with friends and family, vent out frustration, entertainment and presence on discussion forums. Hence, social media is playing a significant role in bringing change in societal patterns of communication, lifestyle, attitudes and behaviours. This study contributes towards enhancing the in-depth understanding of social media in shaping societal changes in a developing country like Pakistan. The study can be valuable for developing certain regulatory body for social media that provides a proper code of conduct on using pattern of such social networking sites. Such institutions should be developed which provide trainings to parents in order to keep themselves aware with the use of such new social networking sites. The journal community, the technologist and the government should join hands together in order to tackle the privacy related matters. Owing to the dearth of extra curriculum activities, youth is more interested to use web page instead of availing those opportunities. 5.1 Limitations and future research direction The first and the foremost limitation is that the study focuses on a small sample relatively which raises an issue of generalisability of this particular study in other sectors or with larger population. The findings reflect the opinions of participants from urban areas who have desirable level of education. 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Design and characterization of automatic hand washing and drying machine a Gbasouzor Austin Ikechukwu, b Okeke Ogochukwu Clementina, c Chima Lazarus Onyebuchi a Department of Mechanical Engineering, Anambra State University, Uli, Nigeria Email: [email protected] Phone No: +2348063896067 b Department of Computer Science, Anambra State University, Uli, Nigeria Phone No: +2348037214635,Email/[email protected] c Department of Mechanical Engineering, Nnamdi Azikiwe University, Awka, Nigeria Phone No: +2348037785264, Email: [email protected] Abstract. The unhealthy pattern of washing and drying of hands in various restaurants and places of food selling has prompted the need for this project. We have taken the standard mechanical Hand washing and drying machine and made it a technological engineering wonder of touch-less Hand washing And Drying. The machine comprises a housing having a top portion and a bottom portion. The top portion is quasi-rectangular shaped structure comprising a fluid injection system for injecting water and liquid soap to users’ hands. The bottom portion comprises a box shaped structure wherein by the side is the heating chamber for drying the hands. The machine further comprises a wash basin coupled in the interior of said box shaped structure with circular opening under where the used water or liquid soap pass through, an electronic eye for detecting the insertion of hands in said wash basin and a control unit for timing the activation of said water injection. Also in the heating chamber comprising an air injection system for injecting air through said heating chamber, a thermostat to control the temperature and a sensor that activate the drying process whenever the hands cast dark shadow across it. This research work has successfully presented a functional and highly efficient low cost sensor controlled hand washing and drying machine which is usable in different places within our geographical environment. Keywords: Touchless hand washing, hand drying, Fluid injection system, Electronic eye, Air injection system, control unit. 1 INTRODUCTION Importance of hand washing cannot be over-emphasized, especially in developing nations where eating with hands is a common practice. In some developing cultures, there is always the reluctance of hand washing before meals; and in some, hand washing has become a culturally accepted norm. Eating with the hands was going on for generations before anyone thought of washing their hands first. So along the way, through technology and hygiene practices, people become educated in the improvement of hand washing. Hand washing is the single most important way of preventing the spread of infections, according to the US Centre for Disease Control and Prevention. Unwashed or poorly washed hands are very common way of spreading many diseases such as: cold, flu, ear infections, strep throat, diarrhea and other intestinal problems. Germs and viruses causing these diseases are passed on by such routine things as handling food, touching door knobs, shaking hands and putting mouths on a telephone receiver. And in our daily activities we practice one of these either in the offices, at home, in the market places, in the classroom and so on. Good hand washing practices have also been known to reduce the incidence of other diseases, notably pneumonia, trachoma, scabies, skin and eye infections and diarrhea-related diseases like cholera and dysentery, according to World Health Organization (WHO). The promotion of hand washing with soap is also a key strategy for controlling the spread of Avian Influenza (bird flu). After the incidence of SARS-Severe Acute Respiratory Syndrome in 2003, more and more people on their daily lives gave more attention to health habits; the daily number of hand-washing increased than before. This prompted us to contribute with this project as a way to increasing the practice of hand washing in our society so as to remain healthy. This machine is specially designed for use in the offices, public restroom and as well for the general domestic washing and drying of the hands at home. It supplies both soapy and clean water in a sequential order during the washing and rinsing cycle and then supplies a warm air current to dry up the completely washed hand thereof. It is handy and easy to use. More importantly, it can avoid the contagious diseases; for example, when it was a manual type hand washing machine, to turn on/off the tap, you must need the help of your hands. In this case, your hands or fingers would be infected with any virus left by any possible previous user if he or she is infected with a disease. With the automatic type, you will not only use the water at ease, but also avoid any possible contact with any contagious disease. Also some cases were considered whereby people would inevitably, more or less, waste some water as we might have seen people washing their hands at any public places or at home. It is not necessarily because people tend to waste some water at their own will, for example, when it is a traditional mechanical type, people would wash their hands under the pressed water with the switch on, as the switch is positioned at this state, the water keeps being pressed down at the same amount no matter when the person really needs the water to wash or not. This causes low efficiency of water usage. Another possibility is that people who are in a hurry may often unconsciously forget about turning the tap off, if they really forget about it, the water would keep flowing or dripping until it gets turned off by the next user. As for the automatic type, it turns on and off automatically as it senses any object with energy or heat. In this case, the unnecessary waste of water can be avoided. Therefore with all these benefits, the automatic hand washing machine are becoming increasingly popular among schools, families, dining halls, companies or any other public places. 1.1 The Hand Dryer The unhealthy pattern of drying hands after washing in various restaurants and places of food selling has also prompted the need for this project. It was observed that good number of Nigerian citizens like enjoying traditional delicacies without the use of cutleries. They wash and dry their hands with a hand towel respectively. This indeed is completely unhygienic as these hand towels are sometimes not changed as at when due. Automatic hand dryers have many benefits when it comes to staying healthy, cutting cost and reducing waste. 1.2 Benefits of this design a. Hygiene: Washing hands thoroughly is effective in preventing the spread of germs, yet drying hands is just as important. It might be tempting to simply dry your hands off on your pants while exiting the restroom, but that means your hands may remain damp for several minutes. What many people do not know is that bacteria is more likely to spread through damp hands rather than dry hands, so making sure your hands are completely dry before leaving the restroom helps prevent illness even further. In busy restrooms paper towel dispensers can run out quickly, leaving people with no other choice than to skip hand drying. Automatic hand dryers require very little maintenance, and with the development of no-touch technology, there is no need to touch any bacteria-laden surfaces in the process. b. Cost: Due to the constant maintenance and refills that come along with paper towel dispensers, automatic hand dryers are cost-effective solutions. Not only must paper towels be refilled, but there are also costs associated with the production and clean-up of paper towels. For example additional trash bags and cleaning products are needed to dispose of the paper towels and reduce the spread of germs through towels left on counter tops. Electric hand dryers last several years and require little maintenance, decreasing the total cost for maintaining the restroom. c. Waste: automatic hand dryers also have more environmental benefits than paper towels. While some paper towels may be made of recycled materials, used paper towels cannot be recycled leading to an increase in waste and a continued destruction of trees for paper production. Switching to the use of automatic hand dryers in public restrooms can be helpful to reduce waste as well as energy, as the cost and energy used to produce paper towels outweigh that of hand dryers. 1.2 Objectives of the Design The following are the objectives: 1. 2. 3. 4. To enhance the level of hygiene wherever applicable. To increase the level of awareness of people as regards to the proper washing and drying of hands in accordance with the policy of the National Orientation Agency in Nigeria. To solve a considerable fraction of the problems associated with washing and drying of hands, so as to reduce the risk of disease transfer, between individuals. To expose the fact that the proper washing and drying of hands after holding objects, using the toilet and even transfer/exchanging money between individuals, will geometrically reduce the rate and/or presence of ill health in the area in question. 2 REVIEW OF RELATED LITERATURES 2.1 Background of the Invention In 1847 Hungarian-born physician Ignaz Semmelweis made striking observations which lead to the practice of hand washing in medical clinics. While working at an obstetrics clinic in Vienna, Dr. Semmelweis was disturbed by the fact that fatal child bed (or "puerperal") fever occurred significantly more frequently in women who were assisted by medical students, compared with those who were assisted by midwives. Through meticulous examination of clinical practices, he discovered that medical students who assisted in childbirth often did so after performing autopsies on patients who had died from sepsis (of bacterial origin). After instituting a strict policy of hand-washing with a chlorinated antiseptic solution, mortality rates dropped by 10- 20 fold within 3 months, demonstrating that transfer of disease could be significantly reduced by this simple hygienic practice. 2.2 The Mukombe or Tippy Tap The Mukombe was designed by Dr. Jim Watt of the Salvation Army in Chiweshes, Zimbabwe. Mukombe is the fruit of an indigenous plant (type of guard or calabash), but many vessels can also be used in the same way like the Tippy Tap, promoted by UNICEF and Water Aid in Uganda. The Tippy Tap is a simple water dispenser which enables people to wash their hands without wasting water. The Tippy Tap primary consists of a 3 to 5 liters of jerry can that is filled with water and suspended from a wooden frame. A string attached to the neck of the jerry can is tied to a piece of wood at ground level. Soap is suspended from the frame beside the jerry can, and pressing with the foot on the wood tips the jerry can, releasing a stream of water through a small hole. As only the soap is touched with the hands the device is very hygienic. A gravel bed is used to soak away the water and prevent mosquitoes. When the container is empty the cap is unscrewed and the container is removed from the stick. The container is then filled again at a water pump and reassembled. In the southern highlands region of Tanzania, the NGO Shipo installs sample of Tippy Tap, after which families make copies. Most of the Tippy Taps are installed near latrines of schools. 2.3 Invention of Automatic Hand Washing Machine Automatic hand washing machines were first developed in the 1950, but were not produced for commercial use till the late 1980s when they first appeared (to the general public) at airport lavatories. Story has it that the first airport to adopt the new technology is O'Hare Airport. It is called by other names such as electronic, sensor, hands-free, touch-less or even infrared hand washing machines. Automatic hand washing machines have become a central theme in the American experience. They are now found in places, far removed from airports and other institutions, places like restaurants, hotels, casinos, malls, sports arenas as well as residential properties. Known for their assistive qualities, automatic hand washing machines are making their presence felt at living establishments and places where the elderly and or handicapped individuals call homes. They are water saving devices and other benefits as earlier motioned are found in inhibiting the spread of germs which are known to thrive on faucets handles. 2.4 Later Developments In the U.S PAT. No 55 22, 411, issued to Johnson, entitled "HAND WASHING AND DRYING EQUIPMENT UNIT" discloses a portable hand washing and drying unit including a housing having an opening for receiving the hands of the user (the opening of the housing is closed via a door when not in use), the hand washing and cleaning liquid reservoir and electrically powered fan for providing a flow of air to dry the hands. The user manually operates a valve to dispense the cleaning liquid and manually operates a switch to turning on the fan for drying the hands. U.S. PAT No.4, 606, 085, issued to Davies entitled "HAND WASHING DEVICE” discloses an electro mechanical device that is provided with time element which are initiated by the flow of water. The hand washing device has a wash cycle and a rinse cycle and an emollient timer triggered after the rinse cycle to dispense of the emollient. Another apparatus with US PAT No.4, 398, 310 issued to Liengard entitled, “WASH STAND DEVICE” discloses a hand washing device which is triggered by light barrier. The hand washing device comprises a control system for regulating moistening, washing, rinsing and drying stages of the washing process. Macfartane et al, discloses a machine with US PAT No. 4, 145, 769 entitled “AUTOMATIC HANDWASHING AND DRYING APPARATUS” which includes a first manually operable control device for causing operation of a solenoid operated valve to deliver hand washing water directly into a bowl for a preselected period of time. A second manually operable control device is provided for causing operation of a force air drying structure to provide hand drying air to the bowl. While each of the above hand washing and drying devices function as desired none of them are touch-less or hand free washing machine. This design operates via an infrared sensor; when the users placed his/her hands in the washing chamber without pressing any button as previous designs have one or more buttons to press, may touch the cleaning fluid (soap) dispensing device or the drying device; therefore the efforts to minimize the spread of bacteria and other diseases with the use of automated water dispensing is futile. 3 DESIGN All the above described machines offered a guide to our own design. Our present design solves the aforementioned problems in a straightforward and simple manner. What is provided is touch-less hand washing and drying machine. The machine comprises a housing having a top portion and a bottom portion. The top portion is quasi-rectangular shaped structure comprising a fluid injection system for injecting water and fluid soap to the user’s hands. The bottom portion comprises a box shaped structure where in by the side is the heating chamber for drying the hands. The machine further comprises a wash basin coupled in the interior of said box shaped structure with circular opening under where the used water or liquid soap pass through, an electronic eye for detecting the insertion of hands in said wash basin and a control unit for timing the activation of said water injection system and said liquid soap injection in response to the detecting of said electronic eye to carry out a hand washing process. Also in the heating chamber comprising an air injection system for injecting air through said heating chamber, a thermostat to control the temperature and a sensor that activate the drying process whenever the hands cast dark shadows across it. There are also three different reservoirs, clean water reservoir, liquid soap reservoir and a waste water reservoir. The clean water and liquid soap reservoir contain two different pumps. The first pump delivers soapy water through the discharge nozzle mounted above the washing sink after which the second pump delivers clean water through the same nozzle during washing and rinsing respectively. Fig. 1: The automatic hand washing and drying machine with the detached centrifugal chabmer beside it 3.1 Components Survey The Connection Pipes The piping system are being used to channel the soapy and system from the reservoirs to the discharge nozzle for washing hand, also another connecting pipe is used to channel the dirty water to the collecting reservoir. The Blower/Fan This is the centrifugal type. It produces air current employing the use of rotating impeller. It also has a stationery casing to guide the flow of air to and from the impeller. Fig 2: A sketch of the centrifugal chamber The Heater The heater consists of a heating filament. The Heating Chamber The heating chamber is the compartment that houses the heater in this chamber; there is a mixture of the heat generated by the heating filament and the air current generated by the centrifugal fan, thus producing warm air current for effective drying of the washed hands. The Pump The pumps are two in number, one for soapy water and the other is used for pumping clean water. The pumps are 12 bolts direct current electric type each. The choice of direct current type was made because it is les noisy in operation. The pumps deliver certain quantity of water from the reservoir to the washing sink at will. The Reservoirs There are three reservoirs. Each reservoir holds an average of five liters of soapy water, clean water and dirty water. The reservoirs are made of plastic materials. The dirty water reservoir has a discharge port through which dirty water is discharged when it gets full. The Sink The sink generally have two taps (faucets) that supply soapy and clean water and may include a spray feature to be used for faster rinsing. The sink includes a drain with a strainer. 3.2 Parameter Calculations Heat Requirements Given that the human body temperature is 37°C required drying temperature is 40°C normal room temperature is 35°C. Dimension of the heater casing is (200x200)mm heat gained or lost through the walls of the heating chamber is given by the relation. A T K Where; X = heat (watts) T = temperature difference (°C) A = external surface area (M2) K = thermal conductivity of the insulating materials (0.07 watts/meter °C) X = insulation thickness (m) Substitutes 200 10 3 200 10 3 0.07 40 35 25 10 3 5.6kW Power Requirements of the Centrifugal Fan Motor The power of the motor of the centrifugal fan was obtained considering the power required for the pressure drop from the inlet of the centrifugal fan casing across the heating chamber. Given that; Density of air = A = 1.72kg/m3 Operating temperature T2 = 40°C = 40 + 273k = 313K Specific heat capacity of air at constant pressure (Cp) = 1.005J/kg°K Knowing that, The speed of the fan Nf = 300rpm Diameter of the fan Df = 120mm The velocity of air stream is given by: Vf = (18852 x10-3)m/s = 18.85m/s Coefficient of entry (Ce) = 0.97m/s Area of heating chamber = (0.2x0.2)m2 = 0.04m2 using the relation . . . . (i) W FA.. C p A1. V f Ce But Where A1 = area of the inlet section A1 . . . .(ii) d 2 . . . .(iii) 4 Substituting in equation (iii) 3.142(0.12) 2 A1 0.189m 2 4 Then 0.189m 2 19.85 0.97m / s 3.45m 3 / s Substituting in equation (i) W = 1.172 3.45 313 1.005 1272.9 W Time for Drying The power required drying/producing the warm air that will dry the hand is the combination of the power of the heater and the power of the fan. Illustration PR PH X PF Where PR = power required, PH = power of heater, PR = 5600W + 1271.9W = 6871.9W And PF = power of fan PR PA Qx cp T PR PA V cp T T Where, PA = 1. 172 T = 40 - 37 = 30 C Cp = 1.005 kJ/kg/°k Now the time (t) required for drying is given by Volume (V) = 165x103 litres = 165m3 PA Vx cp T 1.172 165 1.005 3 = 44. 84sec 6.872 PR Time required for drying is, say, 45 seconds. t The Efficiency of the Blower Power output Power input Pin = IV = 220V x 37A = 814W Pout = 6872W n n 6982 100 84% 8140 1 Efficiency of the Pumps Power output of the pump, Pout = gQH = l000 x 9.81 x 0.591 x 1= 5800W Where, = 1000kg/m3, g = 9.81m/s2 , Q =0.591m3/s , H = 1m n Efficiency , Power output 5800 100 71% Power input 8140 1 3.3 The Pipe System Geometry Loss Due To Sudden Enlargement in the Pipe Pipe diameter (d1) = 10mm, Pipe diameter due to enlargement (d2) say 20mm Assuming hydraulic gradient rises by 10mm Applying Bernoulli’s equation to small and large pipe sections, 2 2 We get P1 V1 2 P2 V2 Z 2 he (i.e. head loss due to sudden enlargement) W But, he 2g w 2g V V2 2 … (v) 2g From continuity equation we have, A1V1 = A2V2 D V V1 A2V2 4 D2 2 V2 2 2 D1 20 2 V2 4V2 Or V1 10 Substituting this value of V1 in eqn (v) we have he 4V2 V2 2 9V2 2 2g 2g Now substituting the values of he and V1 in eqn (iv) we have P1 4V2 P V2 9V 2 z1 2 2 Z 2 2 w 2g w 2g 2g 16V2 2 V2 2 9V2 2 P 2 22 P1 21 0.01m 2g 2g 2 g w w pZ The term, describes the hydraulic gradient w 6V2 2 0.01 2g V2 0.01 2 9.811 2 0.181m / s 6 Therefore, he 9v2 2 9 0.1812 0.295 2g 2 9.81 19.62 = 0.015m Rate of Flow We know that A2 V2 0.022 0.181 4 = 0.00005m3/s Power Loss Due to Sudden Enlargement, PLoss Plost … (iv) Wge 100 Where w = pg = 981 x 1 1000N/m2 = 0.000057m3/s he = 0.015m Plost 9.811000 0.000057 0.015 1000 = 0.008W The Power Delivered To the Water by the Pump hf flv 2 D 2g Where hf = head loss due to friction L = 50m (length of the pipe) F = 0.03 (Darcy – Weisbach friction) D = 10mm = 0.01m (Pipe diameter) 0.03 50 0.181 0.2715 1.38m 0.01 2 9.81 0.1962 P wh f 9.81 0.000057 1.38 7.7 10 4W = 0.77 hf 3.4 Electrical Connection The electrical circuit is designed in such a way that when alternating current from the power source (220 volts) mains is applied to the circuit by putting on the wall switch, the heater is on and is regulated/ maintained at 40°C by a thermostat connected to step down the voltage from 220V to 12V and then a rectifier is connected to change the current form. The fan and two pumps (soapy water and clean water pump) are connected in parallel to each other with an indicator light (light emitting diodes) connected in parallel to the fan, first pump and second pump respectively. Conclusion This research work has successfully presented a functional and highly efficient low cost sensor-controlled hand washing and drying machine which is usable in different places within our geographical environment and settings such as hotels, homes, hospitals, executive offices, restaurants, schools etc. as way of adopting a good hand washing and drying process or procedure hence improving hygienic condition of individuals; and this eliminates the transfer of facal pathogens from one person to another. REFERENCES Adama, D. J. Gagge. M. et al (1992). A clinical Evaluation of Glove Washing and Re-use in Detail practice. J. Hosp. Infect. Altermeter, W. A. (1983), Surgical Antiseptics in Disinfection and Sterilization. American Society for Microbiology (1996) Americans Caught Dirty Handed for the Evaluation of Health Care Personnel Hand Wash Formations. American Society of Testing Materials, Philadelphia P. A. Cengel, Y. A., Boles M. A. (1998) Thermodynamics. WCB/McGraw Hill. Engen, A. A. Theodore, B. Mark's Standard for Mechanical Engineering (Tenth Edition). McGraw Hill. Gordon Rogers, Yon Mayhew. Work and Heat Transfer. James Carvill-Butterworth, Mechanical Engineering Handbook. Khurmi, R. S. and Gupta, J. K. Hydraulics and Fluid Mechanics. Eurasia Publishing House (P VT) Ltd New Delhi. (2003). Khurmi, R. S. and Gupta, J. K. A Textbook of Machine Design, 14th Revised Edition, Eurasia Publishing House (P VT) Ltd New Delhi. (2005). Mohanty, A.K. (1994) Fluid Mechanics. Prentice-Hall of India Private Limited New Delhi. Peter Snyder O. A. "Safe Hands" Hand wash program for Retail Food Operations. Rajput, R. K. (2005). Heat and Mass Transfer. S. Chand Company Limited. Yildiz Bayaztoglu, M. Necaji Ozisit Mechanical Engineering Series McGraw Hill International Edition. Shigley J. E. (2006) Shigley’s Mechanical Engineering Design, Eighth Edition McGraw-Hill Companies Inc. Gbasouzor Austin Ikechukwu is a lecturer in the Department of Mechanical Engineering, Anambra State University, Uli, Nigeria.He received his B.Sc in Mechanical/Automobile Technology in 2001, M.Tech in Electromechanical Technology (Plant Management) in 2005. He’s currently a PhD Researcher in the Department of Industrial/Production Engineering of Nnamdi Azikiwe University, Awka Nigeria. He has authored so many journals and has written three book chapters. His research interest is in Design and Manufacturing. He is an Associate Member of IMechE, member IAENG, and so many other engineering bodies. Okeke Ogochukwu Clementina is a lecturer in the Department of Computer Science, Anambra State University, Uli, Nigeria. She received her B.Sc. in Computer Science in 2000, M.Sc. in Computer Science in 2008, PGDE in Education Foundation in 2006 from Nnamdi Azikiwe University, Awka Nigeria. She is a PhD Researcher in the Department of Computer Science. She has authored so many publications in journals. Chima Lazarus Onyebuchi is a PhD Researcher in the Department of Mechanical Engineering, Nnamdi Azikiwe University, Awka, Nigeria. He obtained his B. Engr. and M. Engr. Degrees in Mechanical/Production Engineering from the Nnamdi Azikiwe University, Awka in 2002 and 2009 respectively. He has been widely published in many reputable journals. He is also a member IAENG. Prevalence of Intestinal Parasites among School Children in a Rural Community of Anambra State, Nigeria Maryjude C. Igbodika,a Anthony O. Ekesiobi,b Ifeyinwa I. Emmy-Egbe,c a DBSASUU- Department of Biological Science, Anambra State University Uli Ihiala Local Government, P.M.B 02, Uli, Anambra State Nigeria. [email protected] b DBSASUU- Department of Biological Science, Anambra State University Uli Ihiala Local Government, P.M.B 02, Uli, Anambra State Nigeria. [email protected] c DBSASUU- Department of Biological Science, Anambra State University Uli Ihiala Local Government, P.M.B 02, Uli, Anambra State Nigeria. [email protected] Abstract. A study was conducted to determine the prevalence of intestinal parasites among school children in Awka-Etiti, Anambra state, Nigeria between July and October 2012. Five hundred faecal samples were examined using direct faecal smear and concentration technique. Factors that predispose children to parasitic infection were investigated using oral interview, direct observation of the environment and structured questionnaire. Three hundred and sixty children, (72%) were infected including 149(29.80%) males, and 211(42.20%) females. Ascaris lumbricoides was the most prevalent helminth parasite, 133(26.60%) and Entamoeba histolytica, 105(21.0%) the most prevalent protozoan parasite identified. Prevalence of infection was significantly higher in the age group 9 – 11 years than in other age groups (P<0.05). Ogwugwudiani community school was the most affected and the difference in the rate of infection the schools was significant (P<0.05). Children whose parents are farmers were significantly more infected (88.0%) than other children (P<0.05). There was no significant difference in the prevalence of infection between the sexes (P>0.05). The high prevalence of infection could be attributed to the poor sanitary status and poor personal hygiene of the children. Therefore, improvement in these factors through basic health education and de-worming at intervals is highly recommended. Key words: parasite, Entamoeba, prevalence, Ascaris, helminth, infection. INTRODUCTION Intestinal parasitic infections are globally endemic and have been described as constituting the greatest single worldwide cause of illness and disease. Intestinal parasitic infections are associated with lack of sanitation, lack of access to safe water, poor nutrition, improper hygiene (Steketee, 2003). People of all ages are affected by parasitic infections but children are the most affected. Intestinal parasitic infections undermine the health status of children with more than one billion of the world’s population including at least 400 million school children chronically affected (Harpham, 2002). Through out history, human have been infected by parasite from single cell protozoa to large worms living in the gastrointestinal tract. The source of parasites has been faecal contaminated soil and vegetable. Ingestion of infective eggs from soil contaminated vegetables and water is the primary route of infection. Transmission also comes through municipal recycling of waste water into crop fields (Baird et al., 2002). People became infected with Taenia solium and Taenia saginata by eating under cooked meat or drink unpasteurized milk. Giardia lamblia and Entamoeba histolytica are spread by fecal contamination of drinking water and foods as well as direct contact with infected dirty hand. Ascaris lumbricoides can be contacted and spread by eating infected faecal contaminated food, unwashed vegetables or raw fruits. Penetration of intact skin by infective stage is a means of transmission employed by Hookworm and Strongyloides stercoralis. Swimming in contaminated water can also result in infestation by parasite such as Schistosoma sp. (Nematian et al., 2004). Allergies, anaemia, constipation, diarrhea, fatigue are some of the symptoms associated with parasitic infections. Waste products from parasites can irritate the nervous system resulting in anxiety and restlessness (Pillai and Kain, 2003). People with intestinal parasitic infections are usually under nourished and weak, infected with virus, fungi or bacteria (Methorn, 2001). Intestinal helminthes may impair the development of their human host through their impact on nutrition and may affect nutrition by inducing iron-deficiency anaemia (Ezeamama et al., 2005). They attach themselves to the lining of the small intestine causing intestinal bleeding and loss of nutrient (Guarner, 2009). Certain drugs are used in the treatment of intestinal parasitic infections including Piperazine, Mebendazole, Pyrantel pamoate, Albendazole etc. Intestinal parasitic infections can be prevented through basic health education with particular references to sanitation, good personal hygiene, wearing of shoes, and proper washing of hands before eating. The present study describes the prevalence and risk factors associated with parasitic infections in a rural community of South-eastern Nigeria. MATERIALS AND METHODS Study Area Awka-Etiti lies between longitude 6.96670E and latitude 6.03330N in Idemili South Local Government Area of Anambra State Nigeria. It is located within the agricultural belt of Anambra State with tropical climate and distinct wet and dry seasons. It comprises seven villages namely, Umunocha, Ejighinadu, Nkolofia, Nnaba, Ogunzelu, Umudunu and Irowelle. The inhabitants are estimated to be 14,000 people (2006 census) majority of who are farmers, some traders, artisans, few civil servants. There are primary and secondary schools, churches, microfinance bank, electricity, market, health care centres and private Hospital. Refuse are disposed in the farmland usually close to residential houses. Disposal of fecal matter is mainly by pit latrine, water closet system and indiscriminate defecation on farmlands. Source of drinking water is mainly from underground tanks. Four schools were randomly selected for the study: Community primary school, Father Paul Primary & Secondary School, Irowele, Ogwugwudiani Community School and St. Joseph secondary School. Data on age, sex, hygiene, parental occupation were obtained using structured questionnaire and oral interview. Fecal samples were collected in wide-mouthed clean specimen containers and transported to Divine Laboratory Nnewi for parasitological examination. Within one hour of collection, the fecal samples were examined using wet preparation and concentration technique. In Wet preparation method a small portion of the fecal matter, taken from different sides, with an applicator sticks, was emulsified in a drop of normal saline placed on a clean grease-free glass slide. This was covered with cover slip and examined under the microscope using X10 and X40 objective lens. Parasites which could not be seen using wet preparation method due to light infection were concentrated using Formalin-Ether concentration technique. In a clean glass test tube about 3g of faeces was thoroughly mixed in distilled water. The content was strained through two layers of wire gauze into a centrifuge tube. This was centrifuged for 5mins. The supernatant was discarded and it was re-suspended in 7mls of 10% Formaldehyde to which 3ml of Ether was added and shook vigorously to mix. This was centrifuged for 5 minutes and the supernatant poured off. The sediment was put on a clean grease-free glass slide and examined under the microscope using X10 and X40 objective lens. The results were recorded and analyzed statistically using Chi-square test. RESULTS Of the 500 fecal samples examined, 360 were positive with overall prevalence of 72.0%. Ogwugwudiani Community School had the highest prevalence, 82.40% and St. Joseph Secondary School had the least prevalence of 77.60% as shown in Table 1. The difference in the rate of infection among the schools was significant (P<0.05). The prevalence of intestinal parasites in relation to age is shown in Table 2. The highest prevalence 84.67% was observed among the children aged 9 – 11 years whereas children aged 18 – 20 years had the least prevalence, 63.33%. Ascaris lumbricoides was the most common intestinal parasites with the prevalence of 26.60% whereas Trichuris trichiura was not common and had the lowest prevalence of 2.40%. Difference in the rate of infection among the age groups was statistically significant (P<0.05). In table 3, children who drink mainly water from well were mostly infected, 93.75% with Ascaris lumbricoides (41.25%) and Entamoeba histolytica (18.75%) being the most common parasites observed among them. Those who drink sachet water harboured the least number of parasites, 62.50%. Also, children who defecate in the bush harboured more parasites (80.59%), than those who defecate in pit-latrine (67.78%) and water closet system (66.67%). The difference in the infection rate was significant (P<0.05). Table 4 shows sex related prevalence of intestinal parasites. The males were 149(78.42%) infected more than the females 211(68.06%). The difference in the rate of infection was not significance (P>0.05). The prevalence of intestinal parasites in relation to the occupation of the children’s parents is shown in table 5. Children whose parents are farmers were significantly more infected (88.0%) than children whose parents are business and civil servants (P<0.05). Table 1: Prevalence of the intestinal parasites among the four schools in Awka-Etiti Schools Community primary school Umunocha St. Joseph Secondary School Ejighinadu Father Paul Primary & Secondary School, Irowele Ogwugwudiani Community School Umudunu Total Total Examined 125 No. 125 125 Total +ve 100 (80.00) 97 (77.60) 60 (48.00) No Ascaris No (%) 50 (40.00) 32 (25.60) 19 (15.20) E. histolytica (%) Hookworm (%) G. lamblia (%) T. trichiura (%) 15 (12.00) 39 (31.20) 16 (12.80) 20 (16.00) 10 (8.00) 12 (9.60) 12 (9.60) 16 (12.80) 9 (7.20) 3 (2.40) 0 (0.00) 4 (3.20) 125 103 (82.40) 32 (25.60) 35 (28.00) 19 (15.20) 12 (9.60) 5 (4.00) 500 360 (72.00) 133 (26.60) 105 (21.00) 61 (12.20) 49 (9.80) 12 (2.40) Number in parenthesis indicate percentage infection Table 2: Age specific prevalence of intestinal parasite of school children in Awka-Etiti Age group Total Examined 6–8 No. Total No +ve Ascaris No (%) E. histolytica (%) Hookworm (%) G. lamblia (%) T. trichiura (%) 80 60(75.00) 20(25.00) 23(28.75) 15(18.75) 0(0.00) 2(2.50) 9 – 11 150 127(84.67) 21(27.33) 36(24.00) 24(16.00) 26(17.13) 0(0.00) 12 – 14 100 65(65.00) 35(30.00) 14(14.00) 10(10.00) 11(11.000 0(0.00) 15 – 17 50 32(64.00) 30(30.00) 10(20.00) 0(0.00) 0(0.00) 7(14.00) 18 – 20 120 76(63.33) 27(22.50) 22(18.33) 12(10.00) 12(10.00) 3(2.50) Total 500 360(72.00) 133(26.60) 105(21.00) 61(12.20) 49(9.80) 12(2.40) Number in parenthesis indicate percentage infection Table 3: Prevalence of intestinal parasite in relationship between hygiene/sanitation Source of drinking water Total No. Examined Total +ve Well water 80 Sachet water Bore water Total Ascaris No (%) E. histolytica (%) Hookworm (%) G. lamblia (%) T. (%) 75*93.75) 33(41.25) 15(18.75) 8(10.00) 15(18.75) 4(5.00) 200 125(62.50) 45(22.50) 30(15.00) 35(17.50) 10(5.00) 5(2.50) 220 160(72.73) 55(25.00) 60(27.27) 18(8.18) 24(10.9) 3(1.36) 500 360(72.00) 133(26.60) 105(21.00) 61(12.20) 49(9.80) 12(2.40) Toilet system used Water system 60 40(66.67) 10(16.67) 15(25.00) 8(13.33) 5(8.33) 2(3.33) Pit toilet 270 183(67.78) 52(18.26) 68(25.19) 23(8.52) 32(11.85) 8(2.96) Bush pathway 170 137(80.59) 71(41.76) 22(12.94) 30(17.65) 12(7.06) 2(1.18) Total 500 360(72.00) 133(26.60) 105(21.00) 61(12.20) 49(9.80) 12(2.40) hole No Number in parenthesis indicates percentage infection. Table 4: prevalence of intestinal parasite in relation to sex Sex No. examined Number infected (%) Number (%) Male Female Total 190 310 500 149(78.42) 211(68.06) 360(72.00) 41(21.58) 99(31.94) 140(28.00) Number in parenthesis indicate percentage infection uninfected trichiura Table 5: Prevalence of the intestinal parasite according to occupation of parents especially mothers Occupation of parents especially mothers Total No. Examined Total +ve Farmer 250 Business No Ascaris No (%) E. histolytica (%) Hookworm (%) G. lamblia (%) T. trichiura (%) 220(88.00) 78(31.20) 62(24.80) 49(19.60) 28(11.20) 3(1.20) 150 100(66.67) 32(21.33) 13(20.67) 12(8.00) 15(10.000 4(2.67) Civil servant 100 40(40.00) 23(23.00) 12(21.000 0(0.00) 6(6.00) 5(5.00) Total 500 360(72.00) 133(26.60) 105(21.20) 61(12.20) 49(9.80) 12(2.40) Number in parenthesis indicates percentage infection. DISCUSSION The result of this study revealed intestinal parasitic infections are a public health problem in Awka-Etiti and Eastern Nigeria. Parasitic infections are wide spread in rural areas of Eastern Nigeria where humid environment, traditional ways of life contaminated soils and water, and limited health services contribute to the transmission and persistence of fecal parasites. In this study, the overall prevalence, 72% is very high with Ascaris lumbricoides, 26.06% being the most common parasite and Trichuris trichiura 2.4% being the least common parasites. Our findings are in consistent with that of Damen et al., 2011 who reported an overall high prevalence of 80.90% with Ascaris lumbricoides, 19.1% being the most common parasites and Trichuris trichiura (3.5%) being the least common in similar rural North-eastern Nigeria. High prevalence of intestinal parasites, 58.5%, although less than the 72% recorded in the present study, was also reported by Houmsou et al. (2010) in Makurdi, Benue State, Northcentral Nigeria. Also consistent with the finds of the present study are the findings of Endris et al. (2010) who reported high prevalence of 72.9% in a rural area of Ethiopia, Legesse and Erko (2004) who reported a high prevalence of 83.8% in South-East lake of Langano Ethiopia. The prevalence of intestinal parasites reported in this study is greater than that reported by Aschalew et al. (2013) who reported 34.2% prevalence in North West Ethiopia. Damen et al, (2010) who reported prevalence of 30.2% in North central Nigeria, and Tadesse (2005) who reported a prevalence of 27.2% in Babile Town in Eastern Ethiopia. These variations in the prevalence may be due to differences in climatic conditions, environmental sanitation, economic and educational status of parents and study subjects as well as previous control efforts. In our study, Ascaris lumbricoides, 26.60%, was the most common parasite. This confirms the study by Damen et al (2010); Orji et al., (2012); Ifeadike et al., (2012) who reported Ascaris as the most common parasites. On the other hand, studies by Houmsou et al., (2010); Lindo et al., (2002) and Aschalew et al., 2013) who reported Hookworm as the most common parasites. This may be attributed inadequate drinking water and poor sanitation of the study area. In this study, males, 78.42% were infected more than the females 68.06%. This is in contrast to the report of Jang and Luo (2003) and Aschalew et al., (2013) where females were more infected, but is consistent with the findings of Houmsou et al. (2010); Ikon and Useh (1999). This may be attributed to the fact that males are more often engaged in predisposing activities such as football, barefoot, playing in stream or ponds. Our findings indicate that the young age groups (6 – 14) were more infected than the older age group (15 – 20) years. This may be due to the fact that children in the age group 6 – 14 years play a lot outdoors with barefoot, forage in garbage dumps and eat discarded food remains in their immediate environment which may be fecal contaminated and eat indiscriminately with unwashed hands. They know very little about hygiene. On the other hand, in the age group of 15 – 20 years, the low prevalence observed could be as a result of awareness of hygiene and dangers of poor hygiene and as such avoid possible predisposing factors. This confirms studies by Houmsou et al., (2010); Luka et al., (2000); Lindo et al., (2002). Our findings also revealed children who drink well water, defecate in bush, and whose parents are farmers were heavily infected. Also with the exception of Hookworm other parasites reported in this study can be acquired through fecal-oral route. This depicts the level of risk such as poverty, sanitation, illiteracy, ignorance, poor hygiene and lack of public health education in most rural setting and inadequate drinking water. These are major contributors to parasitic diseases in the developing world. Therefore, improvement in all these factors is important in the control of parasitic infection. The present study demonstrates the usefulness of fecal examination in developing countries especially in rural areas in monitoring the prevalence intestinal parasites and in assessing the effectiveness of public health interventions and other control measures. CONCLUSION The very high prevalence of parasitic infection in Awka-Etiti revealed in this study is a great public health concern and calls for government urgent intervention through mass deworming and creation of public health awareness on the helminth diseases and their association with poor sanitary and hygiene status. ACKNOWLEGDEMENTS Our sincere appreciation goes to the Director of Divine laboratory Nnewi for his assistance. Not left out are the members of staff of the laboratory for their co-operation. We will not hesitate to acknowledge the co-operation of the Idemili North Local Government Area Chairman, the health department of the local government, the chief of Awka-Etiti Community, and the Heads of Community primary school, Father Paul Primary & Secondary School, Ogwugwudiani Community School, and St. Joseph secondary School. Thank you all. REFERENCES Aschalew, G., Belay, A., Bethel, N., Betreanon, S., Atnad, Y., Meseret, A., Mengistu, E. & Baye, G. (2013). Prevalence of intestinal parasitic infections and risk factors among school children at the university of Gondar Community School, North West Ethiopia: a cross sectional study. BMC Public Health 13: 304. Baird, J.K., Mistrey, M.O., Primsler, M.A. & Connor, D.H. (2002). Fatal human Ascariasis following secondary massive infection. 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Journal of Health and Nutrition 47(6):16611667. Tang, N. & Luo, N.T. (2003). A cross-sectional study of intestinal parasitic infections in a rural district of West China. Can J. Infect. Dis 14(3): 159162. Tadesse, G. (2005). The prevalence of intestinal helminth infections and associated risk factors among school children in Babile Town, Eastern Ethiopia. Ethiopian Journal of Health Development 19(2): 140174. Current Appraisal of Socio-Economic Factors Associated with Intestinal Helminth Infections in South-Eastern Nigeria. Iwueze, O. Miriama, Nwaorgu, C. Obiomaa, Okafor, C. Fabianb Email: [email protected] [email protected] a Department of Parasitology and Entomology, Nnamdi Azikiwe University Awka, Anambra State, Nigeria. b Department of Zoology, University of Nigeria Nsukka, Enugu State, Nigeria. Abstract A cross-sectional study was carried out to assess the current status of intestinal helminth infections and the associations between selected socio-economic variables and helminthosis among school children less than twenty years old in five rural communities in Southeastern, Nigeria. A total of 3000 school children randomly selected from the study communities were enrolled for the study. Data collection involved the use of Kato Katz for microscopic examination of stool samples, semi-structured questionnaires and focal group discussion (FGDs). T-test was used to to determine the association of socoi-economic variables and intestinal helminthosis.The overall prevalence of intestinal helminth infections was 60.4%. The intestinal helminthes isolated included hookworm (29.1%), Ascaris lumbricoides (22.1%), Trichuris trichiura (4.6%), Strongyloides stercoralis (2.4%), Taenia spp (1.1%) and Diphyllobothrium latum (1.1%). Hookworm (29.1%) was the most predominant helminth. Males were more infected (61.1%) than females (59.6%). Individuals aged 3-5 years old had the highest prevalence (75.4%) of intestinal helminth infections. Factors that were significantly associated with the risk of acquisition of the infections included age of the school children, type of toilet facility, source of water, level of education, occupation, housecrowding, hygiene habits. Conscientious personal cleanliness, proper sanitation and controlled good water supplies would be useful for effective control. Keywords: intestinal, helminth, infections, socio-economic, factors, Nnewi South, Anambra, State, Nigeria. INTRODUCTION Helminthes are known to cause a lot of morbidity and socio-economic deprivation in population living in the tropics, where poor sanitary conditions provide optimal environmental conditions for their development and transmission (Akogun and Badaki, 1998; Pukuma and Sale, 2006). It is estimated that over one billion of the world population are chronically infected with the major soil transmitted helminthes. While the morbidity associated with these infections is estimated to affect 447 million people with annual mortality of 135,000 (Pukuma and Sale, 2006; WHO, 1998). The different types of intestinal helminth parasites often encountered include Ascaris lumbricoides hookworm, Trichuris trichiura, Strongyloides stercoralis. Other helminthes such as the zoonotic (Taenia solium, Cysticercus spp, Trichinella spp, Echinococcus spp) are less prevalent but contribute significantly to morbidity (WHO, 1998). Transmission of parasites is sometimes influenced by differences in environment, local population and socio-economic and socio-cultural habits such that parasite distributions in two adjacent communities sometimes differ among school age children. Different parasite species might have different effects on children (Olsen et al., 2001). Heavy parasite burden may cause digestive and nutritional disturbances, blockages of the gut, abdominal pain, vomiting restlessness, disturbed sleep and the perforation of tissue (Mbanugo and Abazie, 2002; Obiukwu et al., 2009). Although many studies regarding intestinal parasites focus on establishing the prevalence and intensity of these infections in different populations, fewer studies have examined the socio-economic and cultural factors that affect transmission of intestinal helminthes. Some studies have shown that lack of education, lack of adequate toilet facilities, lower socio-economic status, level of sanitation in households are related to parasitoses (Cooper and Bundy, 1988, Holland et al., 1988; Yusuf and Hussen, 1990; Rajeswani et al., 1994; Ighogboja et al., 1997; Pegelow et al., 1997; Gamboa et al., 1998). These reports coupled with the fact that there have been few surveys designed to determine associations between socio-economic/ socio-cultural variables and intestinal helminth prevalence data prompted the initiation of this study in five communities in Nnewi South Local Government Area, Anambra State, Nigeria. MATERIAL AND METHOD Study area This survey was conducted from July 2011 to August 2012 in Nnewi South Local Gonernment Area located in southern senatorial zone of Anambra State, south-eastern Nigeria. It lies approximately 60 to 12o North latitudinally and 8 0 to 150 East longitudinally. The population is about 39,000 people. The climate is tropical and vegetation characteristic is predominantly the rainforest with an average annual rainfall of about 2000mm and the average atmospheric temperature of about 300 C. There are two distinct seasons, the wet and dry seasons, the former takes place between April and October, while the latter occurs from November to March. The area is transverse by a number of streams which constitute the major source of water supply to all the communities in the area. Basic amenities are essentially lacking in these area and there no proper sewage disposal systems in most of the communities. Farming and trading are the major economic activities. Educational status of most of the inhabitants is generally very low and systematic de-worming exercise has never been conducted in the study area. Study Population Five communities out of ten community es were selected for the study through simple random sampling. The communities selected were as follows: Amichi, Ekwulumili, Ukpor, Osumenyi and Akwaihedi. Fifteen primary schools and five post-primary schools in the area were selected for the study. One hundred and fifty school children ere selected from each school through systematic sampling technique. A total of 3000 school children less than twenty years old were enrolled for the study. Ethical Consideration The protocol for this study was approved by the Infectious Disease Research Division (IDRD), Department of Medical Parasitology, Faculty of Biosciences Nnamdi Azikiwe University Awka, Anambra State, Nigeria. The approval was based on the agreement that patient anonymity must be maintained, good laboratory practice/quality control ensured, and that every finding would be treated with utmost confidentiality and for the purpose of this only. All work was performed according to the international guidelines human experimentation in biomedical research (WHO, 1991). Approval for the study was obtained from the Chairman, and Secretary Local Government Education Authority (L.G.E.A.), Nnewi South LGA, Anambra State, Nigeria. Approval was also obtained from the Parents Teachers Association (P.T.A.) of each school studied and informed consent was obtained from each of the participating child. The participating school children were given biscuits, candies, pencils, pens, erasers, and pencil as incentives. Infected pupils were referred to the Primary Health Care Centre (PHCC) in the area for immediate treatment. The children were educated on the causes of intestinal helminth infections among school aged children and they were convinced that every child ought to be free from such infections, thus the necessity of participating in the research work was appreciated by them. Collection of Data Data collection involved the use of questionnaires, focal group discussion (FGDs) and collection of stool samples. The questionnaire contained three sections: 1. 2. 3. Socio-demographic data: age, gender, residence, level education and occupation of the parents, number of children in the family. Environmental factors: water supply, type of toilet facility commonly used. Behavior habit: hand washing after defecation (never/sometimes/ always), footwear usage (never/sometimes / always), washing of fruits and vegetables before consumption (never/sometimes /always). Parasitological Technique The selected children were each given a clean, dry, well-labeled specimen bottle with which the feacal samples were collected. The collected feacal samples were transported to the laboratory for processing. They were examined for ova and or cyst of intestinal helminth parasites using the direct wet mount microscopic examination and the formol –ether concentration technique (WHO, 1998). RESULTS The results revealed that six different intestinal helminth parasites were identified among the communities studied. They include: hookworm, Ascaris lumbricoides, Trichuris trichiura, Strongyloides stercoralis, Taenia spp and Diphyllobothrium latum. Of these parasites, hookworm had the highest prevalence of 29.1%. This was followed by A. lumbricoides (22.0%). Where as the least prevalence of 1.1% was recorded in Taenia spp and D. latum. (Table 1) The prevalence of intestinal helminth infections was high throughout the communities with a range of 53.2% -63.7%. All the intestinal helminth parasites were recorded in all the communities. The highest prevalence (63.7%) was recorded in Ukpor followed by Ekwulumili where a prevalence of 63.3% was obtained. The least prevalence (53.2%) was recorded in Akwaihedi (Table 2). Statistical analysis with t-test revealed a significant difference in the prevalence of intestinal helminth infections in respect to community (p <0.05; t-cal 9.875>t-cri 2.57). Table 3 presents results on the prevalence of intestinal helminth infections by sex. More males (61.1%) were infected than females (59.6%). However, the difference was not statistically significant (p>0.05). The prevalence of intestinal helminth infections were presented in table 4. The percentage of infections was high in all the age groups with a range of 46.9%- 75.4%. The highest prevalence of infection (75.4%) was recorded in age group 3-5 years old followed by age group 12-14 years old in which 72.2% were infected. The least prevalence (49.6%) was recorded in children less than two years old. T-test analysis showed a significant difference in age of children infected with intestinal helminth infections (p<0.05; t-cal.35.2>t-cri. 2.44) Prevalence of intestinal helminth parasites in relation to type of toilet facility As shown in table 5, 66.2% of people who practice open defecation (bush) were infected, 65.4% of those using pit latrines were infected while 28.9% of those using water closet were infected. Taenia spp (0.0%), and D. latum (0.0%) were found absent in individuals who use water closet. There was a significant difference between prevalence of intestinal helminth infections and water closet among community members (p<0.05 2 = 42.64 > 26.30). However, there was no significant difference between those using bush and those that use pit latrine. Some of the respondents from FGDs stated that defecating in the bush is the surest way to avoid infection. A female youth in affirmation to this stated thus “I feel comfortable defecating in the bush. Again it enables me to see my faeces and know whether there is any worm crawling in it” Those who use pit latrines are of the view that it is less laborious as one cannot start looking for water to flush the toilet as is the case with water closet. Another female youth stated that water closet is the safest system of disposing human waste but due to lack of water in rural areas people do not usually install it and where it is available they do not make use of it because of lack of water. As shown in table 6, 72.1% of people who get water from local stream were infected, 38.4% who use shallow well were infected while 26.7% of those who use borehole as their source of water were infected. Trchuris was predominantly higher in those who use shallow well (5.1%) than those who use local stream (4.8%) and borehole (0.9%) while D. latum was completely absent from those who use borehole water 0(0.0%). There was a significant difference between prevalence of intestinal helminth infection and source of water (p<0.05; 2 = 74.6 > 26.30). A woman in one of the women FGDs noted that water from the local streams is the best because “it has a good natural clayey taste, besides, it is the original water handed to us by our ancestors that is why even if the government sink one hundred boreholes for us, we will still go to the stream” Some youths were of the view that they have their stream as the meeting point for friends where they meet, chart and wash our clothes especially during dry season. Those who use shallow well water stated that they make use of water conserved during rainy season when the paths to the stream must have been blocked. Prevalence of intestinal helminth infections in relation to the level of education As shown in table 7, the highest prevalence (68.0%) was observed among individuals who had no formal education. This was followed by those with First school Leaving Certificate (64.1%). The least prevalence was observed among those with degree (38.5%). The prevalence of hookworm was highest among those with First Leaving Certificate (33.3%) but least among those with degree (15.0%) Equal prevalence (4.0%) was found among those with degree and those with no formal education. There was a statistically significant difference between prevalence of intestinal helminth infection and level of education (p<0.05; 2 = 136.38 > 36.42). Among those with no formal education, the older folks in both male and female FGDs were of the view that worm infection is not a serious infection. Similarly, a female youth stated thus “worm infection is not as serious as malaria, I can spend only two hundred naira (#200.00) and buy any worm expeller from any chemist shop” Prevalence of intestinal helminth infection in relation to occupation As shown in table 8, the highest prevalence of intestinal helminth infections (65.1%) was observed among artisans, followed by farmers (63.7%). The least prevalence of intestinal helminth parasites (26.7%) was observed among the teachers. S. stercoralis (0.0%), Taenia spp (0.0%) and D. latum (0.0%) were found to be completely absent in health workers. and teachers. Artisans had the highest prevalence of Ascaris (40.8%) while the highest prevalence of hookworm was observed among the petty traders (37.3%). There was a significant difference between prevalence of intestinal helminth infection and occupation (p<0.05; 2 =292.6>46.18) A male artisan in one of the male FGDs stated thus “worm infection is a natural occurrence therefore we should allow our children to play in the soil and also eat it so that their teeth will be strenghthened” Some farmers in the FGDs maintained that worm is in every body’s stomach and that it does not disturb. It is only when there is no food in the stomach that it disturbs, therefore one has to eat enough food that contains oil so that worm will have something to eat and not disturb. Two women (one a nurse and the other a teacher) maintained that they used to de-worm their children every three months. Prevalence of intestinal helminth infections in relation to the number of individuals in a household As shown in table 8, the highest prevalence (75.2%) was observed among individuals who have more than five members living in the same house. 36.4% of those with less than five household members were infected. There was a significant difference between prevalence of infection and house crowding (p<0.05 2 = 49.7 > 15.51). The prevalence of the individual parasite species were found to be higher among households with more than five members (hookworm (38.9%), Ascaris (25.7%), Trichuris (5.6%), Strongyloides (3.3%) and Taenia spp (1.1%) than households with less than five members (hookworm (313.2%), Ascaris (16.2%), Trichuris (3.0%), Strongyloides (1.3%) and Taenia spp (1.1%) except D. latum where the prevalence was higher in households with less than five members18(1.5%) than households with more than five members 16(0.8 %). An elderly man in one of the male FGDs who has seven children stated that worm infection can only be contracted by eating over ripe number one mango and new season corn. Another woman, a mother of eight children, also stated that worm infection is not a serious health problem that everybody including the adults pass out worm every day. Another elderly woman (a mother of eight children) in agreement to what the man said stated that God while creating man created worm to be part of the body but kept it in a special bag where they stay and help in digestion of food. Prevalence of intestinal helminth infection in relation to footwear usage As shown in fig.1, the highest prevalence of intestinal helminth infection (46.4%) was observed among respondents who do not put on foot wears. This was followed by a prevalence of 33.2% participants who put on foot wears sometimes, and 20.5 % of respondents who wore footwears regularly. There was a significant difference on the prevalence of intestinal helminth infection in relation to footwear usage (p<0.05; 2 =221.35>5.991). Those who do not wear footwears stated it was out of poverty that they do so. A woman in one of the FGDs stated thus “whenever I am working in my farmland I don’t put on my footwears because it slows my movement” Another also added that whenever she is in her compound she does not wear her footwears. Prevalence of intestinal helminth infection in relation to washing of hands after defecation As shown in fig. 2, 50.0% of respondents who never washed their hands after defecation were infected, while 37.3% of the respondents who occasionally (sometimes) washed their hands after defecation were infected and 12.7% of respondents who regularly wash their hands after defecation were infected. There was a significant difference on the prevalence of intestinal helminth infection in relation to washing of hands after defecating (p<0.05; 2 = 473.39>5.991) A woman stated thus “I am always careful any time I am cleaning my anus and I make sure that no particle of faeces touches my hands. So why should I wash my hands since no particle of faeces touched my hands?” Another man from the group that wash their hands occasionally stated that he wash his hands after toilet only when there is enough water to do so and that is mostly during rainy season. Prevalence of intestinal helminth in relation to washing of fruits and vegetables before consumption As shown in fig. 3, 45.4 % of the respondents who never washed their fruits and vegetables before consumption were infected. While 31.9 % of those who occasionally (sometimes) washed their fruits and vegetables before consumption were infected, 22.7 % of those who regularly washed their fruit and vegetables before consumption were infected. There was a significant difference on the prevalence of intestinal helminth infection in relation to washing of fruits and vegetables before consumption (p<0.05; 2 =168.15>5.991). Those who do not wash their fruits and vegetables stated thus “fruits and vegetables gotten from the farm contain some nutrients which when washed especially with salts clears the nutrients”. Table 1: Prevalence of intestinal helminth parasites in Nnewi south Local Government Area Parasite Prevalence (%) Hookworm 29.1 Ascaris lumbricoides 22.1 Trichuris trichiura 8.4 Strongyloides stercoralis 2.4 Taenia spp 1.1 Diphyllobothrium latum 1.1 Table 2: Prevalence of intestinal helminth infections in relation to community Community No. Examined No. Infected Mean + S.D P-value 0.534 (%) Ukpor 810 516 (63.7) 10.5 +12.5 Osumenyi 676 405 (59.9) 9.8 + 13.6 Amichi 636 377 (59.3) 9.8 + 11.4 Ekwulumili 472 299 (63.3) 10.5 + 12.9 Akwaihedi 406 216 (53.2) 8.8 + 11.0 Table 3: Prevalence of intestinal helminth infections with respect to gender Sex No. Examined No. Infected (%) Mean + S.D P-value Male Female 1510 1490 926 (61.3) 885 (59.4) 154.3 + 12.4 147.5 + 12.1 0.318 Table 4: Prevalence of instestinal helminth infections with respect to age Age Group(years) No. Examined No. Infected Mean + S.D P-value 51.6 + 7.2 69.0 + 8.3 45.8 + 6.8 40.5 +6.4 49.4+ 7.0 45.8 + 6.7 41.2 + 6.4 0.087 (%) <2 3-5 6-8 9-11 12-14 15-17 18-20 330 548 493 424 342 404 459 155 (46.9) 414 (75.5) 275 (55.7) 243 (57.3) 247 (72.2) 229 (56.6) 247 (53.8) Table 5: Prevalence of intestinal helminth infection in relation to human waste disposal system Types of Parasites Types of toilet facility No Examined (%) No infected (%) Hookworm (%) A. lum. (%) T. tri. (%) S. ster. (%) Taenia spp (%) D. latum (%) Water closet Pit latrine 443(14.8) 1244(41.5) 128(28.9) 814(65.4) 89(20.1) 363(29.2) 30(6.8) 332(26.7) 8(1.8) 60(4.8) 1(0.2) 30(2.4) 0(0.0) 14(1.1) 0(0.0) 15(1.2) Bush 1313 (43.8) 869(66.2) 420 (31.9) 299(22.8) 70(5.3) 43(3.3) 18(1.4) 19(1.4) Total 3000 1811(60.4) 872(29.1) 661 (22.1) 138(4.6) 74(2.5) 32(1.1) 34(1.1) A. lum. = Ascaris lumbricoides T. tri. = Trichuris trichiura S. Ster. = Strongyloides stercoralis D. latum. = Diphyllobothruim latum Table 6: Prevalence of intestinal helminth infection in relation to source of water Types of Parasites Source of water Borehole Shallow well Local stream No Examined (%) 210 (7.0) No infected (%) Hookworm (%) A. lum. (%) T. tri. (%) S. ster. Taenia spp (%) (%) D. latum 56(26.7) 30(14.3) 22(0.7) 2(0.9) 1(0.5) 1(0.5) (%) 0(0.0) 724(24.7) 278(38.4) 120(16.2) 69(9.3) 38(5.1) 22(2.9) 13(1.8) 16(2.2) 2048(68.3) 1477(72.1) 722(35.4) 570(27.8) 98(4.8) 51(2.5) 18(0.9) 18(0.9) Total 3000 1811 (60.4) 872(29.1) 661 (22.1) 138(4.6) 74(2.5) 32(1.1) 34(1.1) Types of Parasites identified A. lum. T. tri. S. ster. (%) (%) (%) Taenia spp (%) D. latum Table 7: Prevalence of intestinal helminth infection in relation to the level of education Level of Education No Examined (%) No infected (%) Hookworm (%) (%) F.S.L.C. 150(5.0) 102(68.0) 46(30.7) 30(2.0) 14(9.3) 8(5.3) 6(4.0) 6(4.0) O’Level 950(31.7) 535(56.3) 230(24.2) 221(23.2) 48(5.1) 21(2.2) 8(0.8) 7(0.7) Degree 200 (5.0) 77 (38.5) 30(15.0) 28(14.0) 5(2.5) 5(2.5) 8(4.0) 1(0.5) Total 3000 1811 (60.4) 872(29.1) 661 (22.1) 138(4.6) 74(2.5) 32(1.1) 34(1.1) Table 8: Prevalence of intestinal helminth infection in relation to occupation Types of Parasites identified Occupation Petty traders No No infected Hookworm A. lum. Examined (%) (%) (%) (%) 700 (23.3) 409(58.4) 261(37.3) 90 (12.9) T. tri. (%) S. ster. (%) Taenia spp (%) D. latum (%) 38(5.4) 2(0.3) 8(1.1) 10(1.4) Farmers 1610(53.7) 1026(63.7) 522(32.4) 350(21.7) 42(2.6) 68(4.2) 20(1.2) 24(1.5) Health workers 20 (0.7) 9(45.0) 4(20.0) 3(15.0) 2(10.0) 0(0.0) 0(0.0) 0(0.0) Artisans 490(16.3) 319(65.1) 61(12.4) 200 (40.8) 50(10.2) 4(0.8) 4(0.8) 0(0.0) Teachers 180(6.0) 48(26.7) 24(13.3) 18(10.0) 6(3.3) 0(0.0) 0(0.0) 0(0.0) Total 3000 1811 (60.4) 872(29.1) 661 (22.1) 138(4.6) 74(2.5) 32(1.1) 34(1.1) Table 9: Prevalence of intestinal helminth infection in relation to house crowding Types of Parasites identified House crowding No Examined (%) No infected (%) Hookworm (%) A. lum. (%) T. tri. (%) S. ster. (%) Taenia spp (%) D. latum (%) <5 1150 (38.3) 419 (36.4) 152(13.2) 186(16.2) 35(3.0) 15(1.3) 13(1.1) 18(1.5) >5 Total 1850(61.7) 3000 1392(75.2) 1811 (60.4) 720(38.9) 872(29.1) 475(25.7) 661 (22.1) 103(5.6) 138(4.6) 59(3.2) 74(2.5) 19(1.0) 32(1.1) 16(0.8) 34(1.1) Footwear usage Sometimes 33.2% Never 46.0% Regular 20.5% Fig. 1: Pie chart showing prevalence of intestinal helminth infection in relation to footwear usage. Washing of hands after defecating Sometimes 37.3% Never 50.0% Regular 12.7% [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Text Box Tools tab to change the formatting of the [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Text Box Tools tab to change the formatting of the pull quote text box.] Fig. 2: Pie chart showing prevalence of intestinal helminth in relation to washing of hands after defecation. Washing of fruits and vegetables Sometimes 31.9% Never 45.4% Regular 22.7% Fig. 3: Pie chart showing prevalence of intestinal helminth in relation to washing of fruits and vegetables before consumption. DISCUSSION The results of the present investigation showed a high prevalence (60.4%) of intestinal helminth parasites among children of Nnewi South Local Government Area. This is similar to the results presented by Ukpai and Ugwu (2003), Gundiri and Akogun (2003), Obiamiwe, (1997) in various studies in Nigeria. These results and those collated by Ogbe and Odudu (1990), Ndifon (1991), Kogi et al (1991) Gundiri and Akogun (2003) illustrated that helminth parasites particularly hookworm and Trichuris trichiura are common throughout much of Nigeria since the same environmental conditions abound. The six intestinal helminth parasites identified in this study were detected in all the communities where screening took place. The universal and endemicity of these parasites have been attributed to previous studies to poor standard of public and personal hygiene, shortage of clean potable water and indiscriminate defecation (Atu et al., 2006) The prevalence of intestinal helminth parasites by sex in this study showed that more males were infected than their female counterparts (Table 3). This agrees with the findings of Okon and Oku (2001); Luka et al (2000). The higher prevalence associated with males may be due to the fact that they more often engage in activities such as playing in the field thereby having contact with the soil. They also engage in rearing domestic animals which may predispose them to infections. Females on the other hand engage in domestic chores which expose them to intestinal helminth infections. However, the difference in the infection rate in respect to sex was not significant. This finding implies an equal exposure in sexes. The study showed that the age groups 3-5, 12-14, 9-11 years recorded high prevalence rates of 75.4%, 72.2% and 57.3% respectively. This indicates a common pattern of behaviour and susceptibility for the age groups. The high prevalence of faeco-orally transmitted intestinal helminth (Ascaris lumbricoides and Trichuris trichiura) reported among age groups in this study are closely related to their habits. These are generally the school age subjects. Individuals in these age groups probably spend more time in water either washing or playing. They are also more often in contact with the soil and eat indiscriminately with unwashed hands. Lollies, food and snacks are freely purchased from hawkers and frequently shared among their friends. Cabrera et al (1994); Etim et al, (2002); Oslen (2003) and Ibidapo and Okwa (2008) in conformity to this, noted that unclean hands played a vital role in the transmission of ascariasis among children. Toddlers also recorded high positive rates for intestinal helminth infections because of the dirty environment in which they play and because contaminated hands were dipped into the mouth quite often. The prevalence of infection was observed to be on the decrease in individuals aged 18-20 years of age. This may be because children of this age are becoming more conscious of their personal hygiene and hence are able to avoid as much as possible what would lead them to one being infected. Luka et al, (2000); Ukpai and Ugwu (2003) observed a similar trend in Kaduna State and Abia State respectively. The global public health importance of hookworm disease, ascariasis, trichuriasis and other intestinal helminth infection have been comprehensively reviewed (Ukpai and Ugwu, 2003; Sarraya et al 1971). Hookworms are directly responsible for blood loss leading to iron deficiency anaemia which may have profound effects on developmental increments in children via its influence on micronutrients status (Viteri, 1994). Also anorexia is known to accompany hookworm infection. Ascariasis is particularly common in children and is associated with malnutrition (Sam-Wobo et al 2004) affecting the health and growth of infected children. In this study, the prevalence of intestinal helminth infections in relation to socio economic factors was also investigated. Improper disposal (bush) of human waste was positively associated with intestinal helminth infection. This has been previously reported in different parts of Nigeria (Adeyeba and Essiet, 2001, Ozumba and Ozumba 2002, Ukpai and Ugwu 2003). In this study, a comparison of the toilet systems used by the sample population showed that those who defecate in bush (66.2%) had the highest prevalence of the infection followed by those who defecate in pit latrine (65.4%), the least was observed among those who use water closet (28.9%). The low prevalence of infection among those who use water closet could be that some individuals who have water closet system sometimes prefer to defecate in bushes and farmland around their houses. This reaffirms the fact that parasitic disease transmission is promoted by poor environmental sanitation which includes indiscriminate defecating and poor personal hygiene. With respect to water sources used for drinking and other needs, respondents make use of streams, borehole water and well water only. None of the communities studied had access to tap water. Infection rate was found to be highest among those who use local stream (72.1%) while the least was observed among those who use borehole (26.7%). The reason for this was not far-fetched these local streams in most cases are not protected and are subject to contamination by cysts and ova of parasite agents. The seeming high rate of infection observed among individuals who use borehole water is similar to the findings of Luka et al. (2000). It is possible that those who use borehole water also make use of local streams as children are fond of playing or swimming in it and possibly drink water from such streams. Other possible sources of contamination may be through unwashed contaminated hands of children after playing with soil. They in the process of fetching water contaminate the water containers, mouth or nozzle handle of borehole and the water itself. The high infection rate observed among individuals whose parents are artisans (65.1%) and farmers (63.7% could also be attributed to poor personal hygiene and poverty. Inhabitants of the study communities were mainly farmers and many of them have their farms located 2-3 km away from their homes. Their children are usually left unattended after school to play around and eat whatever comes their way. Unlike the traders whose shops are located within local market square their children usually join them after school to assist in the shop, thereby restricting their movement. The low infection rate (26.7%) observed among teachers and health workers (45.0%) could be attributed to their high level of exposure and scholastic attainment their parents. This is similar to the findings of Ukpai and Ugwu (2003). An individual’s level of education has been recognized as one of the most important risk factor for intestinal parasitism (Toma et al., 1999; Phiri et al., 2000). In this study, the highest prevalence of intestinal helminth infections was observed among individual whose parents are without formal education (68.0%) followed by those with primary education (64.1%) while the least prevalence was observed among those with tertiary education (38.5%). This implies that as the level of education increases the likelihood of intestinal helminth infection declines significantly. This is because through health education in schools, individuals are taught risk factors. The findings of this study confirm household crowding a significant determinant in intestinal helminth parasitism. In this study, households with more than five members harbor more infection rate (79.1%) than households with less than five members (37.9%). Previous studies (Atu et al., 2006 Oyerinde et al 1980) on intestinal parasitism in institutionalized centers such as orphanages, crèches, Primary schools have similarly confirmed overcrowding an important factor in disease transmission. In this study, association between walking barefooted while outdoors and a higher prevalence of helminth infection was observed. Individuals in the study communities who do not wear footwear had the highest prevalence (81.8%) of infection followed by those that sometimes wear footwear (72.2%). This could be attributed to the high level of poverty observed among the inhabitants as some could not afford to buy footwear. It could also be traced to the fact that the environment was seeded with many parasitic eggs and cysts. Nock et al (2003) made similar observations and conclusion in Ilorin, Kwara State of Nigeria. Furthermore the presence of eggs in soil could facilitate their dissemination both far and wide. It was also observed that children and young adults in these communities walk barefooted while shepherding their animals. They also with their animals co-mingle with people at water points and within the environment. The study reports a significantly higher infection rate among those who never wash their hands after defecating (64.6%) than those who regularly do so (59.5%). The nonwashing of hands was attributed to ignorance and lack of water. Hand washing as a good hygiene practice especially after toilet would eliminate any potential pathogen that would have been picked up and by so doing, would go a long in preventing further of transmission of intestinal parasitic infections (Nock et al., 2003). The study revealed that those who never wash their fruits and vegetables were significantly highly infected (65.0%) than those who regularly (54.2%) do so before consumption (p<0.05). Unfortunately the hygienic nature of these fruits and vegetables is questionable both from their source of growth where human and animal excreta is largely employed as manure and to the point of consumption. In confirmation to this, several authors have reported passive transmission of enteric pathogens and parasite ova by fruits and vegetable (Umoh et al., 2001; Eneanya and Njom, 2003). Acknowledgements We would like to thank the Education Secretary, Nnewi South Local Government Education Area. We also wish to express our profound appreciation to the management and staff of Anambra State Ministry of Health, the Director, Primary Health Care Disease Control.We are grateful to laboratories which kindly provided the reagents needed for the study. Special thanks to the anonymous referee for their helpful suggestions related to the manuscript. REFERENCES Adeyeba O.A. & Essiet, U. (2001). Prevalence of helminth and protozoal infections among a religious sect that walk barefooted in Iseyin, Nigeria The Nigerina Journal of Parasitology 22 (1&2), 85-94 Akogun O.B. & Badaki, J.A. (1998). Intesinal helminthes infection in two communities along the Benue River valley Adamawa State, Nigeria. 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The prevalence of intestinal parasites of man in the metropolitan Lagos, Nigeria. Nig. Journ. Nat. Sc. 3, 147-55. Ozumba, U.C. & Ozumba, NA. (2002). Patterns of helminth infections in the human gut at the University of Nigeria Teaching Hospital, Enugu, Nigeria. Journal of Health Sciences 48, 263-268. Pegelow, K., Gross, R., Dietrzk, K., Luilo, W., Richards, A.L. & Fryauff, D.J. (1997). Parasitological and nutritional situation of school children in the Sukaraja District, West Java Indonesia. Southeast Asian Journ. of Med. Pub Hyg 28(1), 173-190. Phiri, K., Whitty, C.J.M., Graham, S.M. & Seembatya-lule, G. (2000). Urban/rural differences in prevalence and risk factors for intestinal helminth infections Southern Malawi. Annals of Tropical Medicine and Parasitology. 94(4), 381-387. Pukuma, S.M. & Sale, M. (2006). Prevalence of gastrointestinal helminth infections among children of Vunoklang Primary School in Modern Ward of Girei LGA Adamawa State Nigeria. TheNigerian Journal of Parasitology 27, 73-75. Rajeswaire, G.R.D, Dhage, B.N., & Bose, K.R. (1994). Response of 1 laboratory adopted human hookworm and other nematodes toIvermectin. Ann. Trop. Med. Parasitol 80(6), 615-62. Sam- Wobo, S.O. & Mafiana, C.F. (2004). The effects of surface soil exchange cataions on the prevalence of Ascaris lumbricoides in Ogun State, Nigeria. The Nigeria Journal of Parasitology 25, 25-31. Saraya, A.K., Tandon, B.N. & Ramachan Dran, K. (1971). Study of vitamin B12 and Folic Acid deficiency in hookworm diseases. American Journal of Clinical Nutrition 24, 3-6. Toma, P., Miyagi, I. & Kamimura K. (1999). Questionnaire survey and prevalence of intestinal helminthic infections in Barru, Sulawesi, Indonesia, Southeast Asian Journ.Trop. Med. Publ. Hlth 30, 68-77. Ukpai, C.O. & Ugwu O.M. (2003). The prevalence of gastrointestinal tract parasites in primary school children in Ikwuano Local Government Area. Abia State, Nigeria. The Nigeria Journal of Parasitology 24, 129-136. Umoh, V.J., Okafor, C. & Galadima, M. (2001). Contamination by helminthes of vegetables cultivated on land irrigated with urban waste water in Zaria and Kaduna Nigeria. The Nigeria Journal of Parasitology 22, 95-104. Viteri, E.E. (1994): The consequences of iron deficiency and anaemia in pregnancy on maternal health, the foetus and the infants SCN News 11, 14-18. World Health Organisation (1998): It’s a wormy world. Document No. WHO/CTD/INT. 981. Yusuf, .M and Hussain A.M.Z. (1990): Sanitation in rural communities in Bangladesh. Bull WHO 68, 619-624. Biography Professor Obioma nwaorgu is an accomplished, internationally trained scientist specializing in public health parasitology and Entomolgy. She holds a B.Sc.degree in Zoology with speciality in Parasitology from the University of Nigeria, Nsukka, (1973), a Ph.D in Parasitology from the University of Cambridge, U.K (1978). She holds certificates in Epidemiological Methods (1983); Negotiating Skills (2002), Participatory Development (2003). Organizational Mornitoring and Evaluation (2003), Organizational Development approach to capacity building (2004) and Morntoring and Evaluation of Social change (2005) among others. She is a takemi Fellow of the Department of International Health, Havard School of Public Health, Boston USA (1994-1995); A Global Health Leadership Fellows, Roll Back Malaria (RBM) World Health Organization, Geneva Switzerland (1999-2001); a British Council Strategic Leader (2009). She is the Executive Director and Founder of a non-governmental organization, GHARF (1996-date) and she has a wide consultative experience. Dr Miriam O. Iwueze is a senior lecturer at the Department of Parasitology and Entomology, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria. She holds a B.Sc. degree in Parasitology and Entomology (1998), a Masters degree in Public Health Parasitology (2001), a Ph.D in Public Health Parasitology all from Nnamdi Azikiwe University, Awka. Dr Iwueze is actively involved in undergraduate and postgraduate teaching and research. She has to her credit books, numerous monographs and conference papers and over 40 published research articles. Professor Fabian C. Okafor is a professor of Zoology and former Dean, Faculty of Biosciences at University of Nigeria, Nsukka, Enugu State, Nigeria. Professor Okafor rendered invited services to several other universities, academies and professional associations, government agencies, referred journals and conferences, and private sector organizations. Assessing the Effect of E-Commerce Intelligent Bots on Online Consumers’ Post-adoption Behavior for Future Use Masoud Shahmanzari,a Sevgi Ozkanb a Department of Informatics, Middle East Technical University, Ankara, 06800 , Turkey [email protected] b Department of Informatics, Middle East Technical University, Ankara, 06800 , Turkey [email protected] Abstract. Having conducted many investigations on initial acceptance of information systems using intelligent bots by researchers recently, this study would rather research the postadoption behavior of online consumers in the online service field. Researchers understand that acquiring a new consumer for a specific service costs five times more than retaining existing consumer. Intelligent bots are intelligent and automated software which assist customers to make the best decision by providing high quality suggestions for them. Using online consumer behavior tracking or acquire information from them, intelligent bots provide the most interesting products to consumers. Implementing intelligent bots increases sales of online retailer as well as their consumers’ loyalty. The main goal of this study is to evaluate the influence of e-commerce intelligent bots on consumer’s post adoption behavior to use of service in future. Keywords: IS Continuance, Post-adoption behavior, ECM-IT, Intelligent bots. 1 Introduction E-commerce websites provide millions of online users through internet via a diversity of chances to buy or sell product or service in addition exchange goods. Many portals worldwide like Amazon.com, eBay.com, Alibaba.com, Itunes.com and etc. are the popular instances of e-commerce websites. No need to say, those websites required to be initially accepted by online users in order to develop their business; however, the principal determinant of success of e-commerce websites is the continuance intention of users toward using that service. Regarding world sat, number of internet users has been increased more than five times in last 10 years. As a result, e-commerce websites’ owners realized the value of potential customers over internet and started to attract more and more consumers to their websites. In today’s hectic business environment, for online e-commerce businesses attracting new consumers to their websites is not a competitive advantage any longer; however, it is a substantial factor of successfulness and success which should follow customer’s loyalty afterward. This opportunity is more valuable for those e-commerce portals and online retailers which their target customers mostly located in Asia. Generally, when a consumer feels he or she benefits from using a portal or purchasing a product, he/she will find usage of that service easy, then customer loyalty associated with his/her usage or purchase experience with portal. One of the best methods for maximizing consumer benefits includes proposing a lot of system features like recommendations with high quality. Using a service which could provide high quality recommendations for consumers could increase user satisfaction. That’s called “intelligent bot”. Intelligent bots are intelligent, sophisticated and automated software which assist customers to make an ideal decision by providing high quality suggestions for them. Using online consumer behavior tracking or obtaining information from them, they provide the most interesting products to customers, intelligent bots do (Jannach et. al, 2011). Using intelligent techniques and methods, intelligent bots try to attract user’s attention to given product or service. Also by implementing an intelligent bot, sales of e-commerce portal is increased via helping consumers to find the product that meet their needs and match their criteria. 2 LITERATURE REVIEW Underestimating the importance of users’ continuance intention of a service is not logical. Have e-business’ owners realized the value of continuance intention they would have focused on this point much more meticulously. Viability of every online business in long term depends on its users’ intention to reuse that service (Bhattacherjee, 2001). Initial adoption of a service is essential to its success; however, continual use of an IS is more important rather than initial adoption of it. Initial adoption does not guarantee continued usage. Models like UTAUT, TAM, TPB, and TRA cannot explain post adoption of usage since their primary focus is on initial acceptance. One of the most crucial theories of marketing that could forecast and explicate consumers’ satisfaction with product is expectation disconfirmation theory (Patterson et al. 1997). Based on ECM, the following variables affect the user intention to continue using a service: Level of satisfaction, perceived usefulness that represents the expectation of post-adoption stage and confirmation of user’s initial expectation. There is a five-step process that explains users’ behavior from expectation to repurchase intention (Bhattacherjee, 2001a). Firstly, prior to purchase of product or usage of service, consumers form an initial expectation. Secondly, after initial adoption, they use the service or product. During the initial consumption period, its performance perception was formed by them. Thirdly, a comparison between perceptions of user for performance and their initial expectation is made by consumers. In this level, the extent to which user’s initial expectations are confirmed is determined. Perceived performance can be exceeds expectations that means expectations are positively disconfirmed or can be lessen than expectations that means initial expectations are negatively disconfirmed, or can be equal with initial expectations which shows that expectations confirmed. Fourthly, satisfaction feeling or dissatisfaction has been formed by consumers based on level of their disconfirmation. Finally, the intention to reuse of service was formed by users whom satisfied. Dissatisfied users discontinue reuse or repurchase of item. Based on ECT, users intention to continue using a service or repurchase an item determined by the their satisfaction level (Anderson and Sullivan, 199). Previously, Technology Acceptance Model (TAM) has been played a prosperous role in predicting of IS acceptance (Venkatesh et al., 2000). By emersion of new technologies in IT, researchers cannot explain reason of some users’ discontinuing from using specific service while they’ve initially adopted. This contrast is referable to prior studies which consider continuance intention as extended version of initial behavior (Karahanna et al. 1999). Putting important differences between repurchasing and initial acceptance in IS literature into consideration, Bhattacherjee suggested Expectation Confirmation Model of IT usage (ECMIT) and examined it empirically. IS continuance model brings up decision of users to continue service similar to users’ decision to repurchase an item. So, ECM-IT predicts users’ intention to continue using IS with following antecedent constructs: users’ satisfaction with IS, the extent of user confirmation and perceived usefulness. Although IS continuance inherits its main structure from ECM, there are some significant differences between them. Firstly, in IS continuance model, perceived usefulness shows post-adoption expectation. This selection goes back to expectation’s definition (G.A. Churchill Jr. et al., 1982). Regarding this definition, ECM-IT considers perceived usefulness as the measure of expectation. Secondly, the main focus of IS continuance model is on post-adoption expectation. The user’s expectation in expectancy-confirmation paradigm was pre-purchase expectation. The prepurchase expectation’s role is extended as a reference’s frame that determines level of disconfirmation as well as satisfaction (post-purchase stage). Thirdly, perceived performance was removed in ECM-IT. IS continuance model hypothesized that perceived performance’s effect is attained by confirmation already (A. Bhattacherjee, 2001). In addition Y. Yi cleared that confirmation factor mediated exclusion of perceived performance from ECM-IT (Y. Yi, 1990). Also in intelligent bots’ literature, there are many of studies that try to make intelligent bots effective and efficient but like other studies many of them have general crucial restrictions. In fact, these intelligent bots should be used as marketing tool but they used like practical sales one. In intelligent bots’ literature in e-commerce context, six websites as online store examined using different intelligent bots techniques in order to increase return of investment (Schafer et al., 1999). The degree of automation, to the extent which consumer effort required by intelligent bots to generate recommendation, and insistence degree, the measurement of whether recommendations are generated by users’ current session or current session with it history were classified. Some other studies, focused on initial adoption of IS by intelligent bots and analyzed the effect of intelligent bots on acceptance of technology. Also the primary relation which analyzed by investigators is relation of intelligent bot’s use and other factors of decision making process like product searching time, quality of decision, duration of decision, decision effort, effectiveness of product promotion and search of product. Decision Quality for online customers is one of the main determinants that intelligent bots’ use tries to impact on it. After analyze of online purchasing, decision quality refers to objective or subjective quality of user’s buying decision (Xiao et al., 2007). 2 THEORETICAL FRAMEWORK What this study tries to investigate is which factors impact online consumers’ intention to reuse information system in their next shopping over internet. In order to find these factors prior conceptual and empirical research in intelligent bots has been reviewed. Also, an IS continuance model is also utilized in developing the conceptual model. A suggested model is presented in Figure 1. Figure. 1. Conceptual Model Hypothesis 1: Use of intelligent bot is positively related to decision quality of user. Intelligent bots increase users’ decision quality by increasing the non-dominated products in alternative subset (Haubl et al., 2000). Also, the number of users who are eager to change their opinion and purchase another item when system recommended a chance to change product is less by utilizing intelligent bots than not utilizing intelligent bots (Haubl et al., 2000). Intelligent bot helped users made better final decision than non-intelligent bots users (Hostler et al., 2005). Hypothesis 2: User’s Decision quality is positively related to satisfaction with intelligent bots. Satisfaction in this filed refers to satisfaction of user with intelligent bot’s performance as an saving tool of effort, decision-making process of users helped by such system and quality of decision of the consumer as a result of intelligent bots effectiveness. In this research, factor predicted to has effect on satisfaction is decision quality of the user. Huffman & Hochster (2007) analyzed whether there is any relation between relationship of the results returned by system and user overall satisfaction. Study results have illustrated that there is strong relationship between relevance of results and user satisfaction. Also Johnson et al. (2003) found important correlation between effectiveness of system and user satisfaction. Consumers that are recommended products which match their preferences more accurately will make a better decision by selecting the more appropriate alternative and their level of overall satisfaction will increase as a result of their perceived decision quality. Hypothesis 3: Users satisfaction level with the website is positively related to continuance intention of user. Continuance intention of user refers to intention of user to continue using intelligent bots in their future shopping activities. Although initial acceptance of Information System is a significant factor in realizing its success, long-term success is not determined with initial usage but long-term continued use (Bhattacherjee, 2001). Among several determinants satisfaction plays a significant role in loyalty of users and continuous use of services. In the literature, it is possible to detect empirical studies illustrating the positive correlation between satisfaction of user and loyalty to provider’s services (Helgesen, 2006). 2 RESEARCH METHODOLOGY 2.1 Experimental Design In order to test the proposed model, data collection performed by surveying. Two ecommerce websites have been developed. The framework of implementation is ASP.NET. ASP is a server-side web application. First portal has been integrated with intelligent bot. A knowledge-based intelligent bot is selected for this website. On the other hand, second portal was not integrated to intelligent bot and utilized just basic filtering. In order to remove design effect on satisfaction of customer and their continuance intention, graphical design of both websites are same. Participants are invited by phone calls to participate in this survey. Additionally, posters are designed and installed in all of seventeen representatives. One of the URLs, intelligent bot-assisted websites and not-assisted one, are sent randomly to participants that accepted to participate in research. Before starting experiment, participants informed about goals of study. In these portals, they should buy just one truck part. All guidelines on using website have been cleared to them either by posters or directions. Participants have been guided to input their chassis number to the login page of website; they have been instructed to utilize their chassis number in questionnaire too. Prior to survey, all customers bought spare parts from this website without being helped by intelligent bots. Customer service website performed only routine basic filtering to find desired product. Also regarding to transactions performed by consumers in website after three months of implementation of website, it is hypothesized that initial acceptance was done for users so the determinants like perceived ease of use and perceived usefulness were overlooked in proposed conceptual model (Bhattacherjee 2001). Before conducting survey with customers of Tosee Fannavarihaye Pishrafte Azarabadegan, this study has permission to be conducted at office of customer service. 2.2 Experimental E-commerce Website At doorway page of web site a brief instruction is given. Next in order, consumers were instructed to enter their chassis number as well as their passwords and then select category of spare parts which they are interested. Doorway page is same in both intelligent bot assisted website and simple one. Then, customers guided to login to portal by clicking on login button. In next page, consumers should follow some steps to complete their purchasing in intelligent bot-assisted system. Customers can navigate to any step via using site map. Participants are asked to answer six questions. The questions include guarantee duration, usage type, condition, price range, installation and manufacturer. The developed intelligent bot in this research is constraint-based that is one kind of knowledge-based intelligent bot. Constraint-based intelligent bot generates recommendations based on explicitly rules. In his book, Jannach et al. (2011) presented constraint-based intelligent bot as a constraint satisfaction problem and can be solved in form of conjunctive queries or by constraint solver. After gathering participants’ answers, it starts to search among more than 3100 spare parts which are stored in database. Then, system recommends the most up to standard item to customer. Database of both intelligent bot-assisted website and not-assisted one are same. Items are divided into 15 categories based on functionality like electric, suspension, chassis, gearbox, axles, cabin, steering, regulators and etc. In addition to collecting customers’ desired technical details for desired product, intelligent bot-assisted website tries to ask easily-understandable questions from participants in order to collect their requirements. Answers play a significant role in quality of suggestions. Another e-commerce website does not utilize any type of intelligent bot. Menus, doorway, whole design and etc. are as same as intelligent bot-assisted portal. This e-commerce website’s functionality is like most similar e-commerce websites. Prior to this study, all participants faced with this website without assist of intelligent system. They choose spare parts by using item filtering functionality that allows them to enter technical details of product they are interested in. The function of this website is just searching among database of spare parts and retrieving products based on participant’s input. Consumer can sort found products using item sorting functionality. Such websites suppose consumers have product domain knowledge. Also they supposed that customers expected to purchase appropriate product with the assist of product filtering functionality. As discussed, not all consumers have knowledge of spare part; hence, those consumers who use basic filtering systems finish up with completely wrong or inappropriate item some times. 2.3 Sampling This research has been conducted at Tosee Fannavarihaye Pishrafte Azarabadegan’s customer service located in Tehran, Iran. For testing the measures of proposed model, a pilot study has conducted. In addition, in order to check survey instruction’s comprehensibility, reliability, correctness of survey wording, validity of results and efficiency of statistical processes pilot survey has been conducted. 28 participants from company’s customers participated in initial pilot survey. The return rate was 85 % (24 out of 28).The study scales are translated from English to Persian. Based on feedbacks from participants in pilot study, required modifications were made to questions and experiment procedure’s instructions. Pilot survey’s Questionnaires consist of all measures involved in study were distributed to consumers in Tehran and Tabriz based on availability via e-mail. All subjects are notified about the voluntary nature of the involvement in the research, the aim and research process. It is also guaranteed all of answers will be kept private. Participants are given two weeks in order to complete questionnaire of pilot survey. Because of prerequisites of sample size factorial validity couldn’t be evaluated at pilot study. In main survey, 320 customers of Tosee Fannavarihaye Pishrafte Azarabadegan participated after removing outliers. The return rate was 90 % (289 out of 320). Treatment group consists of 153 participants and control group consists of 136 participants. 2.4 Variables Measurement The measures employed in this study are derived from decision making process and IS continuance literature then adapted into conceptual model. 15 items measures three factors, namely: decision quality, overall satisfaction and continuance intention which are extracted from Lerzan et al., 2011, Bhattacherjee, 2001b, Bhattacherjee, 2001b respectively. 3 DATA ANALYSIS Regarding to the nature of this study, structural equation modeling (SEM) method was selected for examining proposed model. SEM can incorporate prior knowledge to the analysis for confirmatory aims and it could model abstract concepts as well as unobservable constructs moreover by using SEM measurement errors can be applied in the model. 3.1 Results The research data sample, after removing missing data and outliers, was composed of 289 customers of company from different cities of Iran. Study’s participants are divided into two groups: treatment and control. There are 153 participant in intelligent bot-assisted group and 136 participants in not -assisted group. Most of participants were at the age of 23 and 31 are in groups. 3.1 Data Cleaning Since outliers used to have negative impacts in the data analysis result, the first step in was removing the outliers. In statistics, an observation that is far away from residue of data numerically called an outlier. As reported in Pallant (2007), outliers were checked by boxplots. In statistics, when participants fail in answering items of questionnaire or skip giving answer to them, missing data is occurred. The number of missing values of survey scores was small on each variable. Associated with missing values of each variable, percentage was less than 0.8 so there seems to be no problem to replace missing data with series mean value of data (Tabachnick et al., 2007). 3.2 Homogeneity test In this study two groups are involved: treatment group and control group. In order to find any differences between groups on different areas, participants should answer a pretest containing eight questions before starting the shopping process. The eight questions of pretest items asked about computer knowledge level of customers, visiting any type of ecommerce websites frequency, frequency of shopping item from internet, use of internet level, truck spare part knowledge level, frequency of using spare parts and etc. For testing possible differences between treatment and control groups, Mann-Whitney U test is utilized. Mann-Whitney U test is a non-parametric test so data have not been needed to follow normal distribution. Existence of one ordinal dependent variable, one dichotomous independent variable and samples independency and equal variances between groups which are the prerequisites of running the Mann-Whitney U are met. For testing equal variances between groups, Levene’s test is used and the results illustrated equal variances between groups. Regarding to MannWhitney U test results, pretest item’s p value are more than 0.05 (Asymptotic Sig. is more than 0.05). Subsequently, it could be claimed that no significance difference exists between scores of control group and treatment group. 3.3 Hypothesis Testing In order to present evidences that whether the factors of conceptual model were assessed really, the (CFA) confirmatory factor analysis was conducted. First step was to being confident about assumption which is related to descriptive statistics. Skewness and kurtosis values indicate normal distribution of all observed variables. Additionally, based on negative value of skewness values, it could be claimed that all distributions were skewed in same direction. Then, as Tabachnick et al., (2007) illustrated it can be stated that linearity assumption be met. Multivariate outliers checking were performed by the method of Mahalanbios distance (Pallant, 2007). There is not any multivariate outlier in observed variables. The outlier cases are excluded from data. For checking the multicollinearity existence, correlations among variables should be tested. All correlations are significant and none of them is high. So multicollinearity is not the case for observed variables. So the confirmatory factor analysis assumptions are not violated. Validity of convergent is examined for the measurement scales via using criteria suggested by Fornell and Larcker. Firstly all indicator factor loadings must be significant (more than 0.7). Secondly, constructs reliabilities should be more than 0.80. Finally, every construct’s average variance should be more than variance because of error of measurement. Based on correlation matrix, all three conditions are met for convergent validity. Every scale item was modeled as it considered latent construct’s reflective indicator. All constructs were allowed to covary in CFA model. Maximum likelihood approach was used for estimation of model, with the correlation matrix as input. The model illustrated above resulted in no good fit between developed model and observed data (X2= 45.50, p = 0.00, GFI= 0.91; AGFI= 0.81; RMSEA= 0,072; SRMR= 0.055). In conclusion, for verifying whether intelligent bot usage impress three constructs, the CFA is performed. All constructs are correlated. The hypotheses of this study are tested collectively by using Structural Equation Modeling method. Regarding to Bentler et al., (1980) Structural Equation Modeling approach was especially appropriate for justified models theoretically examining like was the model in this research. Like in CFA every indicator is modeled in reflective way. All constructs are linked like proposed model. The model estimation was done by maximum likelihood approach. The goodness of fit of structural model is comparable with previous CFA results. Model χ2/df is 1.715 (χ2 = 115.79; df = 62), NNFI is 0.94, in addition CFI is 0.95. Based on these metrics, there is enough fit between hypothesized model and observed data. Path significance of hypothesized associations in this study and the R2 value via each path are tested too. Figure 2 illustrates significances of path and path coefficients. At p < 0.01, all paths hypothesized in model are significant. Figure. 2. Research Structural Model 3.3 Discussion and Conclusion In the IS continuance literature, there are many studies which evaluate the continuance intention of consumers toward using the system. Significant percent of these studies use a simulated experimental website for examining proposed models. This study uses a real-life website. That is to say, rather than asking customers to use the simulated information systems, face them with a real-life portal. In real-life experiments, constructs of model could be measured effectively. Especially in online shopping stores, online auctions and etc. results of tests in simulated portals may be completely different from real-life portal since in later one consumers should pay for product. This study evaluated the impact of knowledge-based intelligent bot on online users’ post-adoption behavior. Results of statistical tests revealed a positive relationship between intelligent bot usage and decision quality. In other word, decision quality which is determined by the users’ confidence level in online purchasing is increased in intelligent bot-assisted website. Participants who assisted by intelligent bot are more confident in decision while shopping an item rather than non-intelligent bot website users. Statistical tests represent that continuance intention of customers substantially influenced by overall satisfaction level. These result also disclosed high tendency to continue system in those participants who satisfied with operation of e-commerce website integrated by intelligent bot. Putting all above-mentioned items into consideration, the following conclusion could be drawn about the influence of intelligent bots on continuance intention of customers. Using intelligent bots increases the tendency of customers toward continues using service by increasing decision quality, overall satisfaction and continuance intention. References Anol Bhattacherjee. (2001). Understanding Information Systems Continuance: An Expectation-Confirmation Model. MIS Quarterly (Vol.25, pp.351-370). Bentler, P. M., & Bonett, D. G. (1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, (Vol.88, pp.588–606). Bhattacherjee, A., G. Premkumar. (2004). Understanding changes in belief and attitude toward information technology usage: A theoretical model and longitudinal test. MIS Quarterly (Vol.28:2, pp.351-370). Davis, F. D.; Bagozzi, R. P.; Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science (Vol.35, pp.982–1003). Haubl, G., & Murray, K. B. (2006). Double Agents: Assessing the role of electronic productrecommendation systems. MIT Sloan Management Review 47(3), 8-12. Haubl, G., & Trifts, V. (2000). Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. Marketing Science (Vol.19:1, pp. 4-21). HELSON, H. Adaptation-level theory. New York: Harper & Row,1964. Jannach, D., Zanker M., Felfernig, A., & Friedrich, G. (2011). Recommender Systems An Introduction (p.81). New York: Cambridge University Press. Lerzan A., Bruce C., Nicholas H. (2011). Decision Quality Measures in Recommendation Agents Research. Journal of Interactive Marketing. (Vol.25,pp.110–122). Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research (Vol.17(11), pp.460–469). Oliver, R. L. (1993). Cognitive, Affective, and Attribute Bases of the Satisfaction Response. Journal of Consumer Research 20 (December) (pp.418-430). Pedersen, P. E. (2000). Behavioral Effects of Using Software Agents for Product and Merchant Brokering: An Experimental Study of Consumer Decision-Making. Journal International Journal of Electronic Commerce (Vol. 3:1, pp. 125-141). Xiao-Ling Jin, Matthew K.O. Lee & Christy M.K. Cheung (2010).Predicting continuance in online communities: model development and empirical test. Behavior & Information Technology (Vol.29, pp.383-394). Yi, Youjae (1990), A Critical Review of Consumer Satisfaction, in Review of Marketing 1990, ed. Valarie A. Zeithaml, Chicago; American Marketing Association (pp.68-123). Masoud Shahmanzari is from Tabriz, Iran. He received a Bachelor of Science in Information Technology Engineering from Tabriz University, Iran with First Class Honors in 2011. He has received M.Sc. in Information Systems specialization in Management information systems from Middle East Technical University, Turkey. Masoud is member of METU MBA association and was director of this club for one year. Currently he is employed with Mercedes Benz truck manufacturer representative in Iran. He is chief information officer of mentioned company. Currently, he is PhD candidate in Computer Engineering at Bogazici University which is most reputable one in Turkey. His research interest includes design technological service process, business model innovation, customer experience management and online consumers’ post adoption behavior. From Theory to Practice: Changing Conceptions of Hegemony to Hegemony Analysis in Environmental Governance Le Bo The University of Essex, Wivenhoe Park, Colchester, UK [email protected] Abstract. This paper illustrates the theoretical development of ‘hegemony’, which emerged as a slogan during the Russian Social-Democratic movement from the late 1890s, then informed by Antonio Gramsci’s theory, and later critically developed by Robert Cox from the dimension of international relation, and reconceptualized by Ernesto Laclau and Chantal Mouffe with discourse analysis, and recently broadened by David Levy to environmental governance domain. Since environmental issue has been a new threat to hegemony, the paper focuses on the practical perspective sensitive to the context of China, and discusses changes of hegemony among government, corporation and non-governmental organization (NGO) in the development of environmental governance in China. With the social contexts of development in China after the establishment of the New China in 1949, based on a timeline, it concludes that the feature of hegemony in the development of China’s environmental governance has changed from highly prescriptive planning in the planned economy period to government supervision in the market economy period, then towards tripartite cooperation recently. Keywords: Hegemony, environmental governance, China, state, business, NGO. 1 Introduction The term ‘hegemony’ firstly emerged as a slogan during the Russian Social-Democratic movement from the late 1890s to 1917 to describe leading force of the working class fighting for democracy in the earlier Marxist theory (Anderson, 1976; Hoffman, 1984). Then Antonio Gramsci’s conception of hegemony as not only a unison of economic and political aims but also intellectual and moral unity, in which civil society stands between the economic structure and the state, made the notion of hegemony as an explicit concept in Marxist social theory (Gramsci, 1971; Adamson, 1980; Mouffe, 1979). In the early 1980, Robert Cox merged mainstream international relation approaches with hegemony, which is related to the emergence of neo-Gramscian perspective, although such a theoretical extension faced many critiques (Cox, 1981 & 1983; Germain and Kenny, 1998; Bieler and Morton, 2004). Then post-Marxists Ernesto Laclau and Chantal Mouffe incorporated a discourse analysis approach to illustrate the new conception of hegemony as a form of social relation in which ideology is fundamental, and developed the neo-Gramscian discourse theory to a new level (Laclau and Mouffe, 2001; Boucher, 2008). In the past twenty years, with deepening of industrialization globally, emergence of environmental pollution as a global problem and a crisis of governance, has increasingly threatened the modern hegemony. David Levy introduced a neoGramscian theoretical approach to environmental governance, involving state agencies, business and non-governmental organizations (NGOs) in contestation over structures and process environmental governance (Levy, 2005 & 2008; Levy and Egan, 2003; Levy and Newell, 2002 & 2005). In terms of illustrations on theoretical development of the term hegemony, this paper focuses on hegemony changing in the development of environmental governance in China from the New China established in 1949 to now, within a neo-Gramscian frame. In the first timeline stage, from the 1950s to 1980s, China has experienced a long period of planned economy, in which the whole society was under highly prescriptive central planning with the central guideline of extensive economic growth to maximize industrial outputs. Then after the 1978 Reform, China has gradually transformed to a market-oriented economy with intensive economic growth, and relaxed party control over the economy, society and ultimately over public discourse. In recent ten years, after the ‘Scientific Development Concept’ proposed by the Hu Jintao government in 2003 in China, pursuing a balance between economic growth and sustainable development become the new theme nowadays in China. During the past six decades, the Chinese government, corporation and NGO have played different roles in the development of China’s environmental governance system. From theory to practice, this paper begins by developing the arguments for changing conceptions of hegemony as well as theoretical development of neo-Gramscian approach, bringing these perspectives together to discuss environmental problem as a new crisis of governance or hegemonic relations among the state, the capital and civil society. Then this paper carries out hegemony analysis on the changing power relations among the state, business and NGO in environmental governance in China with a neo-Gramscian consideration. 2 Theoretical evolution of a neo-gramscian perspective of hegemony 2.1 Hegemony in earlier Marxist theory The term hegemony, with a long prior history, emerged as one of the most important political slogans within the Russian Social-Democratic movement from the late 1890s to 1917 (Anderson, 1976). During that period, hegemony, implied by Lenin, indicates working class as a leading force in the fight for democracy (Hoffman, 1984). In political theory, the term hegemony, first emerged in a Marxist context in the writings of Georgi Plekhanov (19571981), refers to the power of one state over others (Klimechi and Willmott, 2011). Before Gramsci, the notion of hegemony had not been a key part as an explicit concept in Marxist social theory. Marx’s writing The Eighteenth Brumaire of Louis Bonaparte in 1869 shows his notion of hegemony (Hall, 1980). Marx proposes that the state acts in a ‘totalitarian way’ upon civil society, and distinguishes notions of the state and the civil society as ‘the state enmeshes, controls, regulates, supervises and regiments civil society from the most allembracing expressions of its life down to its most insignificant motions, from its most general modes of existence down to the private life of individuals’ (Marx, 1973, p. 186). With the idea of the alienation of the state apparatus from the civil society, Marx treats the state as a component of man’s self-estrangement along with labor, money, property and religion (Bocock, 1986). However, as stated by Carnoy (1984), compared with Marx’s deep analysis of political economy, his theory of politics was implicit in his writings. Marx did not fully develop his ideas about the state since he had planned to write a volume of Capital on the state but finally never done, which is seen as a serious lacuna in Marxism (McLellan, 1971). As pointed out by Lefebvre (1968), although Marx discussed a lot around the nature and role of the state, the bourgeois state, and the transition state as the dictatorship of the proletariat, it is hard to find out a complete and coherent theoretical system of the state in the Marx’s writings. Lenin’s conception of the proletariat as hegemonic as the ‘ideological leader of the democratic process’, as Buci-Glucksmann (1980, p. 177) points out, can be viewed as part of the classical Marxist tradition, according to numerous comments in Marx and Engels’ political writings. The advance of Lenin’s notion of hegemony over previous discussions was to address the role of theoretical leadership. Lenin viewed hegemony as the organised and disciplined proletarian leadership of a broadly based movement, involving all classes and strata in, with the vanguard party as a tribune of the people. After the 1917 Revolution, Lenin wrote the book State and Revolution, and regarded the state as an instrument of class rule, which is the ‘product and the manifestation of the irreconcilability of class antagonisms’ (Lenin, 1933, p. 12). The state arises when class antagonism cannot be reconciled. Lenin hoped the state eventually withering away after the Russian Revolution, and revolutions would spread in Europe. But the German revolution’s failure, the second ‘great Patriotic War’, the rise of Nazism and then the Cold War maintained a strong state presence in the Soviet Union (Bocock, 1986). Although the term of hegemony is seldom used during that period, its theme was deeply embedded in earlier Marxist theory (Adamson, 1980). 2.2 Hegemony in Gramsci’s theory The illustrations of hegemony in the Gramsci’s Prison Notebooks introduce new vision to the traditional Marxist perspectives of hegemony. The advance which Gramsci made over Lenin was to develop a strategy for Western European societies, since Gramsci made a distinction between ‘a war of movement’ in Russia and ‘a war of position’ that was feasible and applicable in Western Europe (Bocock, 1986, p. 27). Based on a direct assault on the state, ‘a war of position’ aims to achieve hegemony for the proletariat in civil society before the capture of state power by the Communist Party. Gramsci described how modern capitalist societies were organised in the past and present, and extended the concept of hegemony from the proletariat to the bourgeoisie as a feature of class rule in general (Anderson, 1976; BuciGlucksmann, 1980; Simon, 1982; Hoffman, 1984; Carnoy, 1984). In the reproduction of social relations, as pointed out by Adamson (1980), the classical Marxism failed to pay sufficient attention to noneconomic factors like ideology and culture. Marx and Engels treated ideology narrowly as a belief system rather than being sensitive to its cultural manifestations. Gramsci’s theory, with the new conception of hegemony, can surpass classical Marxism in the wide variety of cultural manifestations where ideology appears and in the idealistic concern with culture as well as in the complex interconnections between culture and politics. For Gramsci, the real power of ruling system does not lie in the violence of the ruling class or the coercive power of the state apparatus, but in the civil society’s acceptance of the ruling class’ worldview (Carnoy, 1984). Hegemony in Gramsci, as ‘intellectual and moral leadership whose principal constituting elements are consent and persuasion’ (Fontana, 1993, p.140), is at the heart of Gramsci’s conceptions of the intellectual, the party and the formation of a historical bloc through which an ascendant class roots its political leadership in the realm of production (Hoffman, 1984). As Gramsci states, ‘between the economic structure and the state, with its legislation and coercion, stands civil society’ (Gramsci, 1971, p. 208). The term ‘economic’ refers to the dominant mode of production in a territory at a particular moment, which consists of the technical means of production and the social relations of production. The state connotes the means of violence in a given territory with state-funded bureaucracies together. The civil society refers to the other organizations supported and run by people outside of the other two major spheres, rather than part of the processes of material production in the economy, or part of state-funded organisations (Bocock, 1986). According to Adamson (1980), Gramsci conceptualised the state as political society and civil society rather than as the equivalent of political society. Gramsci characterizes the state as hegemony, close to the question of consent, ‘protected by the armour of coercion’ (Gramsci, 1971, p. 263). More than most previous Marxists, that legitimate consent was regarded as the predominant means of political control in Gramsci (Adamson, 1980). However, there is still some confusion about hegemony in Gramsci’s theory. On one hand, Gramsci seems to try to distinguish the state from the civil society, and identifies the state as the source of coercive power while the civil society as the field site of hegemonic leadership within a society (Bocock, 1986). On the other hand, Gramsci tries to integrate the two concepts of state and civil society together to understand the ‘integral state’: political society plus civil society as the combination of hegemony (Gramsci, 1971). As conceptualised by Gramsci, the integral state involves not only the means of coercion such as police force and army, but the means of establishing hegemonic leadership in civil society as well. 2.3 Cox’s critical view of hegemony In the 1980s, situated within a historical materialist problematic of social transformation, and deploying many of the insights of the Italian Marxist Antonio Gramsci, a crucial break emerged in the work of Robert Cox from mainstream international relation approaches to hegemony, related neo-Gramscian perspective emerged (Bieler and Morton, 2004). By rethinking the concepts of civil society, hegemony and historic blog in Gramsci, Cox further illustrated a critical theory of hegemony, world order and historical change to question the prevailing order of the world in his two papers in 1981 and 1983. Cox broadens the domain of hegemony from a neo-Gramscian perspective and regards that the conception of hegemony as ‘a fit between power, ideas and institutions’ makes it possible to solve some problems in the arguments that state dominance is necessary for a stable international order (Cox, 1981). In the Cox’s conception of hegemony, it refers to ‘a form of dominance’, but appears more as an expression of broadly based consent so that ‘dominance by a powerful state may be a necessary but not a sufficient condition of hegemony’ (Cox, 1981, p. 139). By means of the analysis of historical structure, Cox (1981) illustrates the notions of civil society and the state as well as the world order with the consideration of three elements: ideas as intersubjective meanings as well as collective images of world order; material capabilities as accumulated resources; and institutions as means of stabilizing a particular order, which are seen as amalgams of the previous two elements. Historically, hegemonies founded by powerful states have undergone a complete social and economic revolution. World hegemony is thus described as combination of ‘a social structure, an economic structure, and a political structure’, and expressed in universal norms, institutions and mechanisms (Cox, 1983, p. 172). However, neo-Gramscian approaches in Cox’s extensions of hegemony in Gramsci to international relations studies are criticized as too unfashionably Marxist in Marxist rigour and as being lack of historical materialist rigour in neo-Gramscian framework (Bieler and Morton, 2004). Germain and Kenny (1998) point out that there are seldom attempts to explore the nature of Gramsci’s work and engage with it in the methodological coherence of the CoxGramsci theory. At least three steps should be identified initially, since critical engagements with Gramsci’s approaches are long overdue: first, acknowledging the interpretive difficulties surrounding both the appropriation and application of Gramsci’s work; second, questioning how far Gramsci’s concepts can be suitable for the international domain use and world order today; third, building up a more critical engagement with Gramsci’s method. Cox regards the world hegemony as an external-expansion activity led by a dominant social class with confirmed domestic hegemony. Drainville (1994) criticizes the over-estimation of the hegemony of transnational capital within world order by neo-Gramscian perspectives. According to Burnham (1991), the neo-Gramscian hegemony developed by Cox, fails to identify the core aspect of the capital relation, which is pre-occupied with the articulation of ideology. Thus, Cox’s criticisms of Gramsci’s hegemony finally move to ‘a slide towards an idealist account of the determination of economic policy’ (Burnham, 1991, p. 81). 2.4 Hegemony in Laclau and Mouffe’s discourse theory Post-Marxists Ernesto Laclau and Chantal Mouffe employed discourse analysis to reconceptualize the notion of hegemony in Gramsci, and developed the neo-Gramscian discourse theory to a new level. In the early work of Laclau and Mouffe, they integrated Gramsci’s conceptions of particular historical events and contemporary post-structuralism, and addressed the importance of non-class ideology and the popular democracy. For example, as early as 1977, in Laclau’s Politics and Ideology in Marxist Theory, the conflicts between the working class and certain sectors of the bourgeoisie stem from politics and ideology, rather than the dominant level of production relations, which should not belong to ‘class struggle’, but ‘classes in struggle’ (Laclau, 1977). The popular-democratic interpellation, as the ‘domain of ideological class struggle par excellence’, is more important in the whole ideological structure (Laclau, 1977, p. 109). In Hegemony and Ideology in Gramsci, Mouffe (1979) pointed out that politic power can be viewed as inter-class collective ideology through ideological struggle. Democracy, as a necessity of a bourgeois ideology, and in the young Marx, ‘as the terrain of a permanent revolution begun by the bourgeoisie but concluded by the proletariat’ became a class ideology (Mouffe, 1979, p. 174). However, Laclau and Mouffe, in their earlier writings, still regarded politics and economics significant to ideological struggles with thought of economics inevitably determining class politics eventually (Bieler and Morton, 2004; Boucher, 2008). The neo-Gramscian theory, greatly developed by Laclau and Mouffe in the later 1985’s book Hegemony and Socialist Strategy: Towards a Radical Democratic Politics, directs attention to new interpretations and notions of hegemony, intellectual and moral leadership, war of position, historical bloc, and collective will by means of post-Marxian discourse theory. Laclau and Mouffe develop a post-Marxist analysis of hegemony, and view hegemony as a form of social relation, in which different kinds of social forces hang together to create a social ideology (Laclau and Mouffe, 2001). For Laclau and Mouffe’s Gramscian perspective, by introducing discourse analysis, hegemony acts as a condition of possibility for ideology, politics, economics and civil society, which is politically constructed and contingent. 2.5 Environment as new threat to hegemony in Levy’s neo-Gramscian theory Since the emergence of environment as a global problem and environmental problems as a crisis of governance, especially after the 1980s, environmental governance issues have been a profound political process, and non-state actors, business and civil society, as significant political struggle over complex social and political systems, have been crucial parts within a neo-Gramscian framework for environmental governance (Levy and Newell, 2002; Levy and Egan, 2003; Levy and Newell, 2005). Gramsci's theory of hegemony presents his conception of the capitalist state, which is divided between ‘political society’ as the arena of political institutions and 'civil society' as the private or non-state sectors, providing ‘a conceptual linkage between corporate strategy and international relations in constructing a political economy of international environmental governance (Levy and Newell, 2005, p. 48). The neo-Gramscian approach provides a perspective which is theoretically grounded, as Levy and Egan (2003) points out, reflecting discursive and organisational dimensions of power within complex social systems. Gramsci’s hegemony in contemporary international relations, as concluded by Levy and Newell, is still meaningful in illustrating the particular discursive relations which integrate a network of actors. The neo-Gramscian conception of hegemony rebuilt by David Levy provides a basis for a more critical approach to corporate strategy for sustaining corporate dominance and legitimacy in the face of global environmental challenges. Corporate activities, dominating each step of the value chain, can serve as ‘powerful engines of change toward addressing environmental concerns’ (Levy and Newell, 2005, p. 1). Corporations develop strategies to improve market and technological positioning, sustain social legitimacy and influence government policy in international environmental politics. The neo-Gramscian perspective of hegemony also provides a flexible approach to understand the increasingly crucial role of civil society in establishing legitimacy and building alliance as one of the significant political struggles facing to ever more serious global environmental issues and relatively passive corporate strategies (Levy and Egan, 2003). Gramsci’s notion of civil society retains its validity if emergent international NGOs play a dual role as ‘semi-autonomous arenas of cultural and ideological struggle’ and as ‘key allies in securing hegemonic stability’ (Levy and Newell, 2005, p. 54). According to Evans (2012), sustainable development addresses the normative idea which citizens have the ability to impact how the places where they live are managed, stressing local action and community inclusion. There will be no sustainability without a potential for civil society to take control (Irwin, 1995). In short, as environmental problems being a new threat to hegemony, a neo-Gramscian perspective of hegemony incorporates non-state actors such as business and NGO into governance system, and values their increasingly important roles in environmental governance. 3 hEGEMONY IN cHINA’S ENVIRONMENTAL GOVERNANCE 3.1 Hegemony under the context of planned economy From the 1950s to the early 1990s, China, following the soviet-style approach to the economic system, had experienced a long period of ‘planned economy’. As a relatively backward country in the world in the 1950s, China adopted such a wholly government-led development model to promote the progress of industrialisation. Such a centrally planned economy initiated and guided the process of industrialisation in China for about thirty years. During the first five years in that period, the Chinese Communists had carried out a ‘socialist transformation’, transforming the ‘neo-democratic economy’, in which planning and market coexist, to the ‘public-ownership economy’, in which planning and administrative control dominated the market (Wu, 2003). This five-year reform in China transformed nearly all private enterprises to the joint state-and-private ownership business, and then gradually nationalized their means of production thoroughly. During this period, there was no NGO allowed for surviving, not to mention the involvement of civil society in governance, even large state-owned enterprises (SOEs) rarely had management power in their corporate governance. The main feature of planned economy was the highly prescriptive plan from the central state, which controlled the business sector in China, determining numbers, varieties and prices of products, employment and wage levels, investment directions, proportions of consumption and investment, etc., and arranged free medical treatment, education and housing for the whole Chinese society. Adopting such an economic system had deeply historical, political and social roots. At the beginning of the second half of the 20th century, China had just ended the long war period and achieved a truly national independence with the establishment of a strong government ‘the Central People’s Government of the People’s Republic of China’. The establishment of the New China in 1949 marked the end of a ‘100-year history of semi-colonial, semi-feudal society’ in the Old China. At that time, due to the outbreak of the Korean War, China’s national security was still threatened. In addition, China had relatively lower level of industrial development with the huge number of population, and faced serious market failure with scant agricultural surplus and tight supply and demand. Due to very limited funds and technical staff, dispersed local governments and private investments were hard to expand production scale and improve technical level (Wu, 2003). Under governance of the powerful but new government in China, pursuing for maintaining national security, establishing independent industrial system and promoting economic growth, it is natural for China to choose a government-led development model, and take the road of a planned economy. Although it seems reasonable for China to take the road of planned economy in order to heal the wounds of war and recover the national economy, over time, such an outdated economic system appeared many problems, especially on environmental governance. During that period, the development of heavy industries in China had been put at the primary position in the process of national development, with the guiding principle of maximising outputs in order to ‘surpass the UK and the US’ in industrial outputs. Under the central guideline of realising industrialization rapidly at any cost in China, the central state required different levels of local governments in China to clean up all the environmental messes for the SOEs, and SOEs were merely committed to maximizing economic outputs without any environmental concerns. As a result, environment had become the biggest victim of such an extensive economic growth mode. With the only goal of transiting China from an agricultural country to an industrial country, and from a neo-democratic country to a socialist country, the central state manifested its intellectual and moral hegemony through centrally prescriptive plans on constructing a socialist society, developing national economy and improving people’s living standards. The class consciousness of the subordinate groups in China during that period, with the only faith ‘without the Communist Party, there would be no New China’, had fully obeyed the consent of the present ruling class, and fully followed both economic and moral ways developed by the dominant group – the Communist Party of China (CPC). However, environmental governance, without too many influences on maintaining hegemonic stability among the state, business and the public and promoting economic growth in the planned economy, had been ignored by the CPC. Thus under the predominant influence of the new but powerful central state in China, without the direct and clear central planning on sustainable development, both SOEs and local governments were difficult to be involved into environmental governance during the planned economy. 3.2 Hegemony under the context of market economy After thirty-year central planning, China had still remained a poor country (Dong, 2003). Due to economy’s disappointing growth in the past twenty years, beginning in 1978, the Chinese Communists began to implement a series of far-reaching economic reforms, transforming the economic system gradually towards a ‘market economy’, in which non-state enterprises were allowed to survive and compete with SOEs in the Chinese market (McMillan and Naughton, 1992; Nolan and Ash, 1995; Wang, 1994). Tenev and Zhang (2002) divided the marketoriented reform process since 1978 into two periods: first, from 1979 to 1992, by reintroducing markets and incentives within the domain of direct state ownership and control, market forces began to work together with central administrative plans via a dual pricing system; second, from 1993 to the early 2000s, this period had been featured with significant large-scale changes in corporate reforms for SOEs. Within such a corporatization and ownership diversification process, corporate managers in China were given ‘broad authority to use and dispose of the property entrusted to them by the state for management and business purposes’ (Broadman, 1995, p. 26-27). Government has changed its role from a manager to a supervisor, being responsible for guiding and requiring the business sector to transfer the traditional extensive development model to the modern model of intensive and sustainable growth. By decentralizing the management power to the corporate level, government macro control took place of originally direct intervention on corporate decision-makings. At the same time, with a relaxation of Party control over the economy, society and ultimately over public discourse, grassroots NGOs have been tolerated to survive in such a state-dominated society, which can help to fulfil some social responsibilities from the grassroots perspective that government cannot do well. With economic development in China, ever more environmental issues, such as climate change, air pollution, water scarcity, forest degradation, soil and land deterioration, and biodiversity destruction, have been emerging in China. Towards a market-oriented economy with incorporating market mechanisms in the Chinese economic structure, environmental governance has been paid ever more attentions by the central state, and requirement of sustainable development for the Chinese business sector has been put on the agenda of the central state. The main feature of environmental governance in China should be keeping pace with the rapid development of national economy as well as the rapid expansion of population. In 1995, the Fifth Plenary Session of the 14th Central Committee of the CPC issued the ‘Ninth Five-Year Plan for the National Economy and Social Development’, specially strengthening the transition from the extensive economic growth model to the intensive growth model. The 1997’s 15th National Congress of the CPC identified sustainable development strategy as one of the core strategies for the socialist modernisation, and strengthened the significance of protecting natural resources and environment (Li, 2008). With emergence of environment as a global problem, the traditional centralised commandand-control model has no longer worked well because of multiple non-point source polluters (Evans, 2012). Thus, there has been a shift from government to governance in the development of environmental governance system, in which corporation and NGOs play more active roles to deal with environmental issues. Corporations, dominating each stage of the supply chain, are engaged directly in the process of resource depletion, energy reservation, and waste emission, and play a key role in environmental governance for negotiating and implementing environmental policies at the national and international level (Levy and Newell, 2005). After corporate reforms in the 1990s, both SOEs and private corporations in China have been required to enhance their environmental performance and green competitiveness, not only reacting to regulatory pressure from the different levels of governments, but also responding to market pressure from investors and customers, as well as social pressure from NGOs and the public. Since the early 1990s, grassroots green NGOs have emerged in China and gradually played an irreplaceable role in facilitating collective action and balancing power between government and business within the modern environmental governance system. As Gramsci (1971) points out, civil society stands between the state and the economic structure with its legislation and coercion. However, different from NGOs in the western countries, in the Chinese state-dominated society, any green grassroots candidate want to register as a legal green NGO, it is compulsory to find a government institution to be as its head of supervision. Then with its sponsor’s approval, the departments of civil affair in local governments would decide if an applicant can be registered as a social organization in China. Under such a ‘dual administration system’, green NGOs need to strictly follow government regulations to carry out their activities and thus their potentials are hard to be realised to the largest extent. Spires (2011) proposes a model of ‘contingent symbiosis’ to describe the relationship between government and NGO in China, which are mutual exploitations and mutual suspicious. On the one hand, the Chinese governments have realised that NGOs can provide some social services from grassroots perspective that government cannot do well; on the other hand, the fear and suspicion that some NGOs’ activities may challenge government policies and regulations, has resulted in the governments’ strict controls on NGOs’ movements. But in recent years, green NGOs, relying on the increasing influences of the mass media, have more opportunities to present their green opinions and fight against corporate polluted activities. In short, with the transition from the planned economy to the market economy in China, sustainable development has been the main theme of the new era. The central state in China has relaxed the Party control on both the economic structure and the civil society, and government plays a role of supervisor. Under government’s supervisions, corporation has turned focus to improve green performance to meet national requirements and international standards, while green NGO has also become a significant battleground for broader social and political conflicts in environmental governance. 3.3 Hegemony changing in recent years In recent years, as mentioned above, with an ever more relaxation of party control over the business sector and the civil society in China, non-state actors, corporations and green NGOs, have played more active roles in China’s modern environmental governance system. Especially during the past five years, with ever more stringent requirements of corporate environmental performance from the central state, local governments have extended their role to a ‘supervisor and coordinator’ to supervise corporate and NGOs’ activities and promote tripartite cooperation among local governments, corporations and green NGOs, in order to balance the local economic growth and sustainable development as well as maintain social stability and development. Due to the special historical and political roots in China, it has been always difficult for local governments to make decisions on choosing economic priority or environmental priority. Nowadays, national assessments of local governments’ contributions are mainly determined by their ‘achievements’ in aspects of not only economic growth and social stability, but also sustainable development. Under the Chinese central government’s ever more attentions to environmental governance and sustainable development, especially after the ‘Scientific Development Concept’ proposed in 2003, any further environmental damages caused by local business also directly impact the achievement assessment of local governments. Especially in recent years, with increasing green awareness of the public in China, environmental damages by local heavy industries would cause different levels of disturbances among the local residents. Public demonstrations or media reports against local environmental deteriorations are most unwillingly seen by local enterprises as well as local governments at the current stage, not only directly influencing the appraisal of the local government achievements on the aspects of sustainable development and social stability, but also causing a huge amount of payoffs to the local residents, reacting to huge social pressure. Thus, at the current stage, with the central state attaching great importance to the sustainability issues in the process of the local economic development, both the economic growth and the environmental sustainability are the same important for local governments to improve their achievements. With the change from highly prescriptive planning to macro control and supervision from the central state in China, supervision and cooperation between the local governments and the local corporations, as new ways of acting, measures a success for the local economic development. On the one hand, for obtaining higher evaluations from the central state, local governments have similar interest to local business with pursuit of profit maximisation. On the other hand, the local governments also need to monitor local corporate operations stringently, ensuring all the production and emission indicators to meet the national environmental protection standards. Such kind of supervision and cooperation mechanisms between local governments and local corporations in environmental governance can keep stable development of local economy. In addition, due to increasing influences of green NGOs as well as its representative to the civil society in China, although green NGOs have still been under the ‘dual-administration system’ of the local governments, local governments gradually relaxed their supervision on NGOs’ activities to some extent and sought for some degree of cooperation with green NGOs in China’s environmental governance nowadays, in order to promote harmonious development among the state, the capital and the civil society. On the one hand, green NGOs in China can help local governments to monitor production pollutions and corporate emissions without any complex personal relations mixed, via more objective and frequent assessments on the local environmental situations. Local environment regulation departments, with NGO’s assistance, have fewer concerns on the sudden appearance of the significantly environmental problems caused by delayed monitoring works or information distortion during reporting progressively within the complex governmental structures. On the other hand, green NGOs can help corporations to improve green images greatly in the public. With NGOs’ positive assessments and reviews on environmental performance, corporations can greatly enhance their green competitions in the market, not only relieving environmental pressure and market pressure on them, but also enhancing brand recognition and public acceptance in the market. The positive reviews from NGOs on corporate performance can benefit not only corporations, but also achievements of local governments. Green NGO, with its grassroots nature, can carry out convincing assessments on the local environment and the local corporate green performance for both local governments and the whole public society. In short, facing up to ever more stringent requirements of sustainable development from the central state, local governments have gradually sought for some degree of cooperation with local business and local NGOs, in order to create a win-win scenario, balancing economic growth and sustainable development as well as maintaining social harmony and stability. 4 conclusion This paper illustrates the theoretical evolution of conceptions of hegemony, which is then informed by Antonio Gramsci’s theory, and then developed by Robert Cox, Ernesto Laclau and Chantal Mouffe to neo-Gramscian theoretical domains, and recently incorporated by David Levy to environmental governance. From theory to practice, based on a timeline, this paper discusses the changes of hegemony in the development of China’s environment governance during the past six decades from a neo-Gramscian perspective. In the first stage, from the 1950s to 1980s, China has experienced a long period of planned economy system, in which the whole society was under highly prescriptive central planning with the central guideline of extensive economic growth to maximize industrial outputs. Environmental problems had not been viewed by the state as a crisis of governance after the establishment of the New China. Within an extensive growth model, the central government had not treated the serious environmental pollution as ‘a new threat to hegemony’ during that period. As a result, both the local government and the SOEs in China failed to be actively involved the environmental governing activities, since there were no clear requirements in prescriptive plans from the central state during the period of the planned economy in China. Under the overpowering control and subsequent monitors, as well as restrictions of citizens’ activities in the Chinese governance (Heberer, 2012), especially during the period of the planned economy, there had been no NGO existing in such a social context. Thus, for NGOs, as the only legitimate mean to effect transformative change in China, its missing had led to the lack of activities of civil society in the Chinese planned economy. In the second stage, from the 1978 Reform to several years ago, China has gradually transformed to a market-oriented economy and loosen Party control over the economy, society and ultimately over public discourse. With the transition of the central guideline for national development from extensive economic growth to intensive growth, sustainable development has become the main theme of development for the new era in China. Under the supervision of government, non-state actors in China including business and civil society have played more active roles in the modern governance. Corporations have been committed to improving their environmental performance and green competitiveness to meet the national and international standards in the global market, and green NGOs have started to be involved in the Chinese modern environmental governance system to balance the power relations between the state and the capital. In recent ten years, after the ‘Scientific Development Concept’ proposed in 2003 by the Hu Jintao government, maintaining a balance between economic growth and sustainable development has been the new theme nowadays in China. With ever more stringent requirements of corporate environmental performance and sustainable development for local economy from the central state, local governments have extended their role to a ‘supervisor and coordinator’ to promote tripartite cooperation among local governments, corporations and green NGOs, in order to balance the local economic growth and sustainable development as well as maintaining social stability and development. In conclusion, in the hegemonic discourses of the Chinese environmental governance system, government, with supreme power over the whole society in the Chinese governance system, stands at a primary position; corporation, directly influencing national economic growth of China, stands at a secondary position; and green NGO, relying on the increasing influences of the mass media, stands at an auxiliary position. 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(1994). The Compatibility of Public Ownership and the Market Economy: A Great Debate in China. World Affairs, 157(1), 38-49. Wu, L. (2003). Rethinking and Evaluating the Planned Economy in China (in Chinese). Contemporary China History Studies, 10(4), 37-47. Le Bo is a third-year PhD student in management at the University of Essex, UK. He received his BSc degree in computer science and MSc degree in industrial economics from the Beijing Jiaotong University in 2007 and 2009, respectively, and then received another MSc degree in economics from the University of Essex in 2010. His current research interests include supply chain management, environmental governance, hegemony and Gramsci’s theory, government policy, corporate social responsibility, and NGO activism. Emancipatory Accounting in China: Does Alternative Social Reporting of Non-governmental Organisations Address Corporate Social Responsibility Problems? Dan Shen Essex Business School, University of Essex, Wivenhoe Park, Colchester, CO4 3SQ, UK [email protected] Abstract. With the increasing number of corporate scandals such as Enron, Corporate Social Responsibility (CSR) movement has become a global phenomenon and attracted ever more attention nowadays. Although a large number of corporations have begun to choose corporate social reporting to provide social and environmental information for proclaiming their social responsibilities, corporate social reporting is widely regarded as a public relation opportunity to respond to social pressures. Treating corporate social reporting as an addendum to conventional accounting which serves for ruling classes in society, critical accounting researchers suggest radical changes of current social accounting practices and alternative accounting practices to go beyond the conventional accounting practices and to have positive impact on CSR development. Focusing on the potential transformative nature of accounting and alternative social reporting of Non-governmental Organisations (NGOs), this paper investigates roles of NGOs’ social reporting in generating emancipatory changes of accounting as well as promoting CSR development in China, from both theoretical and empirical ways. On the basis of empirical work, the paper concludes that NGO’s social reporting, as a form of emancipatory accounting practices in China, plays a positive role in CSR development; however, its influence is restricted due to several reasons. Keywords: emancipatory accounting, social reporting, corporate social responsibility, nongovernmental organisation, China. 1 Introduction Nowadays, Corporate Social Responsibility (CSR) issues have become a global topic and been concerned widely throughout the world. Early since the 1970s, corporations have begun to publish CSR reports or disclose environmental and social information to the public in order to defend corporations against critiques and relieve the pressure from social community. Then ever more corporations started to choose corporate social reporting for proclaiming their social responsibility obligations ranging from environmental protection, employee health and safety, stakeholder relationships etc. (Cooper, 2010; Parker, 1986). However, from the corporate perspective, social reporting and disclosures are considered as a tool of public relations rather than solutions to CSR problems. Gaps remain between what corporations have professed to undertake social responsibilities and what they actually have done in practice; and their social reporting is selectively used for only proclaiming positive effects of their activities on society, while neglecting conflicts between their business and social welfare (Gray et al., 1987; Unerman et al., 2007). This paper focuses on the transformative nature of accounting to go beyond the conventional accounting and generate radical changes of social accounting practices. In the study of emancipatory changes of accounting in dealing with CSR problems, roles of Nongovernment Organisations (NGOs) in effecting accounting mobilization are highlighted. The paper discusses roles of NGOs and their alternative social reporting practices in effecting emancipatory changes of accounting to promote development of CSR in the context of China, from both theoretical and empirical perspectives, and both primary and secondary data are collected and analyzed for supporting the research. This paper is divided into four sections. After a brief introduction to the research, demand of alternative accounting practice, roles of NGOs in social movements as well as current situations of NGOs in the context of China are discussed. Following the theoretical investigation, this paper illustrates the research methods and then discusses empirical findings about roles of NGOs in CSR development in China. Finally, on the basis of the previous discussion, conclusions are made about positive roles of NGOs’ alternative social reporting practices in resolving CSR problems. 2 emancipatory accounting and NGO 2.1 Emancipatory changes of accounting Critical accounting researchers consider conventional accounting research as interpreting reality partially through privileging capital’s interests over social interests in analysis, which sources from political and social context in which conventional accounting operates. They suggest that diversity of social interests which are conflicting with each other are confronted by accounting, and accounting practices, socially constructed and enactive, are evolved in the broad processes of economic and social changes (Chua, 1986; Cooper and Sherer, 1984; Puxty, 1986; Tinker, 1985; Tinker and Gray, 2003). Therefore, in terms of CSR problems, due to limitations of conventional corporate social reporting which sources from the exploitative social relations and unequal rights of classes under capitalism, critical accounting researchers suggest the need to go beyond conventional accounting and utilize the potential transformative nature of accounting in making social changes and developing CSR (Gambling, 1974; Gallhofer and Haslam, 2003). Through social analysis from critical contextual appreciation, accounting as a social practice is considered as being able to function as a contradictory force to promote social transformative changes and emancipatory development by means of social interaction. Especially through serving radical democratic forces as a systemic communication and informing practice, accounting is able to seek to challenge and go beyond current economic arrangements and dominant theories so as to engender transformative changes in society, to open up a better social system featuring a new and better accounting (Cooper and Sherer, 1984; Gallhofer and Haslam, 1993; 2003; Tinker, 1980). As a result, facing up to social conflicts such as CSR issues, unlike conventional accounting only focusing on interests of ruling class, alternative accounting would provide an open and democratic approach for benefiting the whole society (Gallhofer and Haslam, 1997; Lowe and Tinker, 1977). In researching accounting mobilization through critical approaches, as a result of imperfect market and society, social structural factors emphasizing on relationships between social conflicts and accounting practices are important (Tinker and Gray, 2003). As mentioned above, although corporate social reporting practices emerged and developed for decades of years, much existing social disclosures are hijacked corporations as a public relation opportunity to respond to social pressures. Therefore, in the interests of protecting shareholders and capitalist socio-political order, corporation can only behave as a very mildly progressive force towards radical social accounting practice and mobilizing alternative accounting which reflects interests of the whole society. Argued by Arnold (1990) and Gallhofer and Haslam (1997; 2003), government is committed to regulate social accounting for serving the interests of community, and it can engender positive actions against CSR issues. In practice, governments have often encouraged corporations to take their social responsibilities and provided requirements on governing the social and environmental information disclosure in corporate reports (Murray and Gray, 2006). However, due to repressive social relations in capitalism, emancipatory possibilities of accounting have been largely displaced, and government can only has a mild progressive impact on mobilizing accounting, for the purpose of managing societal governance instead of shaking or even destroying the socio-political order. Therefore, more powerful players (such as NGOs) are needed in order to engender more effective and progressive activism for promoting alternative accounting and developing CSR. 2.2 Roles of NGO in social movements Since the late 1980s, the number, power and influence of NGOs have improved greatly and their participations in social changes, especially in socio-political and economic movements (Yaziji and Doh, 2009). CSR issues offer NGOs great potential for seeking their social transformation goals, and some radical ones have attempted to affect social accounting practices and engender emancipatory changes through disclosing counter corporate information (Gallhofer and Haslam, 2003; Gautney, 2010). On the basis of their dyadic relationships with governments and corporations, NGOs have had directly impact on business and government policy and behaviour, and even forced radical changes through their social campaigns and reporting on swaying public opinions (Doh and Teegen, 2003). In cooperation with corporations in terms of developing CSR, NGOs are working on setting and monitoring standards for improving corporate social and environmental practices of corporations through their active campaigns concerning labor, environmental standards and human rights in trade agreements. From such a perspective, NGOs are regarded as a powerful agent for changes within the context of CSR and counter-weights to business and global capitalism (Moon and Vogel, 2008; Spar and La Mure, 2003). In terms of impact on governments, although NGOs have no direct ability to change government policy, their roles of creating the public force on reflecting voice of demands which are ignored by market mechanism have pushed policy makers to make changes. And governments have encouraged NGOs to enter partnerships in terms of governance, especially focusing on corporate social involvement in the community through philanthropy and local economic development (Keck and Sikkink, 1998; Moon and Vogel, 2008). 2.3 Development of accounting and NGO in the context of China As the largest developing country in the world, China has a long history over thousands of years, and traditional culture, socio-political and economic situations have had profound impacts on the development of accounting in the country. Since the establishment of the People’s Republic of China (PRC) in 1949, economic development pattern in the country experienced a transformation from planned economy to market economy. Before the 1978 Reform, the country operated under planned economy in which production targets for companies were all set by the government, function of accounting was only accumulating and reporting financial data. Thus, accounting, solely as a tool of government for controlling the planned production, played no roles except for bookkeeping (Chan and Rotenberg, 1999; Lawson, 2009; Pacter, 2007). After the 1978 Reform, China’s economic development changed to distinctive development model through combining Western advanced ideas with China’s distinct social conditions, in which market dominates the economic development with assistance of government regulations from macro perspective. Accounting profession changed and gained a fast-growing improvement since then. Roles of accounting in Chinese companies was evolving to taking responsibilities similar to Western accounting, although bookkeeping and financial reporting were still a great emphasis (Chen et al., 2002; Tang, 1997). However, due to direct government involvement in accounting regulation originated from the planned economy era, accounting profession is still politically weak, and the government is still the main user of accounting information in China (Xiao et al., 2004). NGOs emerged in China from the unique socio-political and economic context, which makes them different from Western-style NGOs. NGOs in China are tied more closely to the government than in many other countries, providing opportunities for them to play important roles in social movements and development within the Chinese context (Kunp, 1997). After the establishment of the PRC, highly centralized economic and governmental administrative system combined the government and society, and endowed the government more functions to govern almost all aspects in social life. All social groups except for those officially sanctioned ones were not permitted by the authorities. After the 1978 Reform, pluralistic interests emerged and individuals began to set up genuinely non-state social organisations which were tolerated by officials, providing opportunity for development of NGOs (Burns, 1999; Liu and Hu, 2004). Nowadays, the Chinese government supports NGOs’ activities more than before at various aspects in order to assist disadvantaged groups and decrease social conflicts. Moreover, along with the rise of market economy, social relations in China become more pluralistic and people have more diversified policy preferences instead of supporting government policies without any question. Therefore, NGOs have more political opportunities and social space to play a more active role in participating policy-making and implementation (Zhan and Tang, 2013). 3 SOCIAL REPORTING AND CSR PROBLEMS IN CHINA: ANALYSIS AND DISCUSSION 3.1 Methods In order to investigate roles of NGOs in promoting CSR proceeding and accounting mobilization in China, semi-structured interviews were conducted on corporate managers and NGOs’ staff in order to obtain first-hand data about their thinking of CSR, social disclosure as well as social accounting. Corporate interviewees are from both State-owned Enterprises (SOEs) and private companies in different industries including metal, petrochemical, coal mining, food and retail, and all interviewees' companies have released CSR reports for at least two years. NGOs interviewees are from international and grass-root NGOs focusing on CSR related issues. All interviews were conducted in Chinese, and then translated into English by the researcher carefully, where necessary, amendments are made in writing the paper. Qualitative analysis on responses from semi-structured interviews can suggest insight into attitudes of corporations and NGOs in China on social accounting and social disclosure as well as impact of NGOs on corporate behavior. Apart from gaining primary data from interviews, relevant corporate and NGOs’ reporting documents were reviewed and analysed to support further investigation on roles of NGOs in dealing with CSR issues. The case of Foxconn’s labor rights issues was chosen for documentary analysis. In the analysis, Foxconn’s Corporate Social and Environmental Responsibility Reports from 2008 to 2011 and investigation reports as well as verification reports published by Fair Labor Association are main source of secondary data. Comparison between corporate social reporting of Foxconn and social disclosures of the NGO provided support on the analysis of NGO’s impact on corporate behavior in terms of CSR issues. 3.2 Empirical analysis 3.2.1 Broad view of CSR and NGO activism in China Since the 1978 Reform and implementation of ‘Opening-up’ policy in Mainland China, advanced Western ideology of CSR was introduced into the country. After China’s accession into the World Trade Organization (WTO) in December 2001, Chinese corporations, especially those multinational ones began to confront ever more pressures from the global market. Taking social responsibility became a trend for corporations in order to obtain competitive advantage and good reputation in fierce international competitions. On the basis of the semi-structured interviews, no matter SOEs or private companies all agreed that social responsibility should be taken in their business, and CSR activities are significant for their sustainable development and competitions in the market. However, considering the direct reason or the most significant driver for their CSR practices, requirements of governments on SOEs and listed companies are the first and foremost factor highlighted by the respondents. As explained by a SOE’s senior manager: “There are a series of environment protection indicators for standardizing our production such as waste disposal, machine usage, energy consumption and so on. The government also requires us to take charitable responsibility like poverty alleviation. For example, according to profitability of one plant in our company, the local government set target for us to invest eight million Yuan within three years to assist anti-poverty of a nearby poor village”(COM1). Winning competitive advantages and good reputations, coping with pressures from the public are also main drivers for corporations to taking social responsibilities in practice. As stated by a company: “Our company established through merger of one SOE and two private companies years ago, left several problems about employee treatment, transformation, pension and welfare. Since employee dissatisfaction may result in social problems against our further development, we consider employee issues as the key social responsibility in practice”(COM2). Apart from conducting CSR practices, Chinese corporations have begun to release CSR reports and disclose environmental and social information to the public since 1999, in order to summarize their CSR practices, communicate with relevant stakeholders and obtain competitive advantages. Corporate respondents explained corporate social reporting in a similar way to their CSR practices, while NGOs had some different opinions. Generally speaking, international corporations have a higher consciousness on CSR than domestic companies, and large domestic companies are confronting fewer difficulties in taking CSR into practice than the small and medium ones. However, CSR practices are deformed in some companies and even considered as a tool of ‘green wash’ which depends on using profits gained from polluting environment to establish charitable foundation and wash their unethical behaviour. As mentioned by a domestic NGO: “A large number of companies publish CSR reports for acquiring some benefits, for example, listed ones can acquire ‘extra points’ on their performance; unlisted ones can gain ‘green-light’ for some business. Moreover, some companies disclose CSR reports only for coping with short-term problems or external pressures”(NGO6). In addition, although foreign international corporations normally perform better in corporate social reporting and CSR disclosure than domestic companies in practice, NGOs detected problems in their social reporting as well as practices, such as: “We found some foreign companies take totally different measures towards social responsibility. For example, in S company’s CSR reports, they listed their CSR activities in Europe, and claimed the same activities were also taken in China. Actually, through our investigation, effectiveness of their CSR practice implemented in China was very poor, but this aspect was evasive in their CSR reports”(NGO5). For dealing with CSR problems and promoting CSR development in China, both international NGOs and domestic grass-root ones have cooperated in various forms and perform actively in communication and cooperation with corporations with regard to CSR issues. For instance: “We are cooperating with other 46 domestic NGOs and establishing Green Choice Alliance, working on promoting green supply chain management through pushing large foreign international companies in China to concentrate on environmental performance of their suppliers”(NGO2). As a result of restrictions on international NGOs’ activities, they cannot get access to some fields in China so that in the cooperation between NGOs, international ones often focus more on generating a broad and macro idea towards one aspect of CSR and attracting attentions from government, companies and society for seeking solutions; while domestic NGOs normally pay more attention to one specific issue and attempt to solve problems through practical work. Conceptual communications between domestic grass-root NGOs are rare and they normally work together to handle specific CSR issues. Besides, some international NGOs are providing platform for other NGOs to gather and communicate, and also assisting domestic NGOs’ activities thorough professional trainings. Communications between NGOs and corporations are relatively few, especially between grass-root NGOs and corporations. Through the interviews, all five interviewees from domestic NGOs acknowledged that there is no company contacting with them for solving CSR problems voluntarily and it is usually the NGOs to actively get in touch with companies discussing about CSR issues. However, international NGOs have received some enquires about CSR practices, normally from international corporations and some innovative domestic companies. Two main reasons can be considered for lack of cooperation between companies and NGOs in China. On one hand, companies are unwilling to discuss with NGOs about issues inside of their operation, especially issues towards CSR, which are relatively sensitive to their business. Thus, most of companies choose not to cooperate with NGOs voluntarily and even refuse NGOs’ requirements of communication for the excuse of commercial confidentiality. On the other hand, from NGOs’ perspective, a large number of grass-root NGOs in China are incompetent to conduct common projects with companies for detecting, supervising or resolving CSR problems. Most of them are confronting problems of lacking staff and funds, resulting in their ability falling short of their wishes of resolving CSR issues. For example, a large number of grass-root NGOs are struggling to survive facing many requirements of government: they are required to register in local Department of Civil Affairs, submit report for annual inspection, accept annual financial inspection and so on. Even for international NGOs, flexibility of their activities is very weak in China and they have to change ways in working to adapt to government requirements. As stated by an international NGO: “We only concentrate on companies rather than Chinese government. We support policies of the central government and sometimes provide some suggestions to local governments about specific issues. We normally present problems of a company or an industry to the government and then communicate or influence the company with the help of government’s attention”(NGO1). Therefore, most of domestic grass-root NGOs can only focus on propaganda of CSR concepts and environmental education activities, but have great difficulties in communication with companies for discussing and solving specific CSR issues. Only some international NGOs and large-scale domestic NGOs which have considerable influences and sufficient ability are likely to cooperate with companies towards CSR issues. Although confronting many difficulties, NGOs in China still perform enthusiasm in dealing with CSR problems and have been involved in promoting CSR development and urging companies to undertake their social responsibilities. All NGO respondents believe that they are working as an exponent and assistant for company’s CSR practice through integrating company, government, public, and mass media for promoting CSR development, and they emphasize that media are playing an indispensable role in assisting their activities concerning CSR issues. Currently in China, awareness of the public for protecting their legitimate rights has been gradually enhanced and ever more people have begun to concentrate on company’s social responsibility fulfillment and even expose their irregularities by means of the network and the public media for the purpose of exerting pressures on the government and companies to solve problems. One domestic NGO set an example: “Our major working mode is to communicate with the public media first, then communicate with companies with the help of media attention and exposure. Such as our communication with D company, our doubts and open letters on their grassland pollution were ignored at first. Then, we contacted with the National Business Daily and exposed such an issue as well as our open letters, then, we received responses from the company’s senior manager. The company finally promised to investigate the problem and disclose this issue in their CSR report after our negotiation”(NGO4). In addition, apart from several requirements on NGOs’ registration, all NGO respondents agreed that there is little pressure from Chinese government on their practical activities concerning CSR. The Chinese central government has begun to pay more attention to NGOs’ activities nowadays, and is supporting more on activities of domestic NGOs in policy. As explained by a domestic NGO: “The central government supports us by and large since our work has no direct influence on tax charge, but our work on companies’ environmental pollution behaviour is not welcomed by some local governments due to regional protectionism. However, some local governments take supportive attitude and cooperate with us actively, such as Hangzhou local government”(NGO2). In summary, although ever more companies in China have begun to undertake social responsibilities in various degrees since the 1978 Reform and several companies have attempted to publish CSR reports and shared their CSR concepts and working results with stakeholders, social responsibility fulfillment and quality of CSR reports are still in low level. Requirements from government, reporting and pressures from NGOs and the mass media urged companies to focus on taking social responsibility to some extent, which indeed have promoted CSR to be accepted and further development in China. However, actual effectiveness of CSR practice implementation as well as reliability and value of CSR reports and disclosure are doubted and need to be further improved. During the process of CSR development, NGOs undoubtedly have played positive roles from micro level, through supervising company’s business operation and CSR practice, detecting problems and communicating with corporations to solve the problems energetically. However, NGOs’ roles in effecting transformative changes of accounting in the context of China are restricted as a result of various requirements and restrictions of government as well as their own relatively weak capacity in influencing social changes. In the following section, impact of NGOs’ social reporting on CSR development in China is discussed through a specific case on the famous Foxconn’s labor rights issues. 3.2.2 Impact of NGO’s social reporting on CSR development in China: a case In 1988, Foxconn Technology Group (Foxconn for short) was set up as Hon Hai’s subsidiary in Mainland China, and it is currently cooperating with major American, European and Japanese electronics and information technology companies for joint-design, jointdevelopment, manufacturing, assembly and after-sales services, and its notable products manufactured include iPhone, iPod, iPad, Kindle, Xbox 360, Wii U etc. Since 2008, based on GRI G3 Guidelines, Foxconn has begun to release its Corporate Social and Environmental Responsibility Report for disclosing its progress in its employee management, occupational health and safety, stakeholder engagement, energy saving and environment protection and community contribution and supply chain social & environmental responsibility management. Apart from releasing CSR reports, Foxconn also sets up a special column for introducing its CSR policies and actions towards its social and environmental responsibility on its website, together with showing many photos on employee care, employee education and community philanthropy. In recent years, Foxconn is involved in several controversies relating to its employee management in Mainland China. From January to November 2010, fourteen employees of Foxconn killed themselves in the factories, and the news of Foxconn’s over-intensity work was widely spread on the Internet at the same time. In 2012, under great pressure from the public, as a main client of Foxconn, Apple Inc. hired the famous international NGO, Fair Labor Association (FLA), to conduct an audit on working conditions at Foxconn’s factories in China. Through an independent investigation in February 2012 lasting for almost one month to assess working conditions and the treatment of workers at Foxconn’s three Chinese factories in Shenzhen and Chengdu, FLA published investigation report in March 28th, 2012 and provided recommendations of improvement for Foxconn. This research made an analysis on both Foxconn’s CSR reports and FLA’s investigation report in terms of six main aspects (including hours of work, compensation, social insurance, interns, industrial relations, and health, safety and environment) examined by FLA in its investigation. Comparison on employee management and treatment was made between what were proclaimed in Foxconn’s social disclosures and what were found through investigation and released in the social reporting of FLA and further analysed. The first aspect audited by FLA is the working hours of employees in the three factories. Working hours’ information was disclosed in corporate social reporting for at least one time per year during the investigated period. In the CSR reports, Foxconn highlights that decrease of working hours is a policy of the company for protecting human rights and the company considers this aspect as an important evaluation indicator in improving supply chain social and environmental responsibility management. Particularly in 2011 CSR report, the company stated: “Foxconn has taken measures in increasing pay and reducing normal work hours so that its workers have more opportunity to enjoy quality time with their loved ones and to have a rich social life” (Foxconn Technology Group, 2011, p. 16). However, in FLA’s investigation report, Foxconn is regarded as not comply with its policies of control working hours. As displayed by FLA, overtime working is widely detected in all three factories being investigated: “During peak production periods, the average number of hours worked per week exceeded the FLA Code Standard of 60 hours. Also, there were periods in which some workers did not get one day off in seven days. This is confirmed by the worker survey” (Fair Labor Association, 2012i, p. 8). Compensation was explained in Foxconn’s CSR reports every year for introducing its policy about individual compensation at work including illustration of performance management, working safety and environment, and employee training sections. Particularly in 2011, employees’ compensation in China was proclaimed to be increased in corporate social reporting. FLA’s investigation confirmed that wages, sick leave payments and overtime hours premium were all paid on time in the three factories, and sick leave compensation was 10% higher than the local law requirement. However, based on surveys on workers, around 65% workers thought their salary was not sufficient for basic needs, and this problem was worse in Chengdu factory. In addition, system used for calculating overtime working hours was doubted to have drawbacks harming workers’ legitimate rights. According to FLA’s investigation: “The system used to measure overtime has an issue in that it uses a unit of 30 minutes for unscheduled overtime and does not pay workers for fractions of a unit they may have worked. In other words, a worker who puts in an extra 29 minutes may not get paid for that time.... A similar issue regarding payment arises with respect to team meetings that take place before or after work and training that takes place outside working hours.… [M]anagement did not see these as work and accordingly did not pay for them” (Fair Labor Association, 2012i, p. 9). Foxconn disclosed social insurance information in every year’s CSR reports, and the company stated that various social insurance were provided to employees, including medical insurance, security insurance, various insurance and assistance funds. FLA confirmed Foxconn’s statements on social insurance; however, problems of social insurance brought by weaknesses of national social insurance net about migrant workers were also pointed out in the investigation report, such as around 99% of workforces at the Shenzhen facilities are migrant workers who cannot be enrolled in the unemployment and maternity insurance systems (Fair Labor Association, 2012i, p. 9). Information about interns or internship has never been disclosed in corporate social reporting of Foxconn during the investigated period. On the basis of FLA’s investigation, in 2011, 2.7% of the workforce of Foxconn Group consisted of interns, an average of 27,000 interns per month, and average tenure was 3.5 months (Independent Investigation of Apple Supplier, Foxconn, p. 10). According to FLA, interns in Foxconn cannot protect their legitimate rights in working sometimes: “[I]nterns worked both overtime and night shifts, violations of the regulations governing internships”(Fair Labor Association, 2012i, p. 9-10). Industrial relations were mentioned more frequently than the former aspects, normally in sections of stakeholder engagement, labor union establishment, employee relations etc. From Foxconn’s CSR report, in its factories, labor unions and employee relations departments have been established for the purpose of protecting employees’ legitimate rights and improving communication between employers and workers. Moreover, according to Foxconn’s disclosure, in 2011, a large number of employees have participated in a total of 15 labor union organizations at the various sites in China, and the membership rate has exceeded 86% of the workforce (Foxconn Technology Group, 2011, p. 18). However, based on FLA’s field investigation, industrial relations as well as effectiveness of labor unions were not as optimistic as description of Foxconn: “Workers had very limited knowledge of the structure, function and activities of the worker participation bodies within Foxconn. Only 32.7% of the respondents in our perceptions survey stated that workers elect worker representatives, while 20% believe that management elects them. Another 42.3% do not know how the committees are formed…. A majority of the members of union committees are drawn from the ranks of management…. [I]t does not meet the standards of the relevant ILO Conventions or of the Trade Union Law of China and the Regulations on Collective Bargaining”(Fair Labor Association, 2012i, p. 10-11). Information about health of workers, working safety and environment was mentioned frequently in Foxconn’s CSR report, which mainly includes protecting workers’ health in working as well as providing safety and comfortable working environment for employees. Besides, in the CSR reports, Foxconn also mentioned it provided several working safety trainings for workers and established a health monitoring system and an employee healthcare website for solving workers physical and mental health problems. However, effectiveness of such an aspect in Foxconn was not as good as being described in its CSR reports on the basis of FLA’s investigation. According to FLA, Foxconn’s health and safety policy, procedures and practices were inconsistent and such an inconsistency can harm safety of employees in working. Additionally, low worker participation in safety and health committees was also a problem to weaken its effectiveness in practice. On the basis of findings of investigation, FLA provided many suggestions to Apple and Foxconn in order to improve working conditions at its facilities. Foxconn finally accepted FLA’s suggestions and implemented a remediation plan lasting for 15 months in response to the findings of FLA. In the following 15 months, FLA was invited to verify the implementation status of remedial actions of Foxconn in those three factories in scanning working conditions and compliance with Chinese labor laws and published three verification status reports on August 2012, March 2013 and December 2013 respectively. According to the verification status reports of FLA, Foxconn and Apple have continued to carry out actions on improving working conditions over the 15 months and made steady progress. However, although progress has been made concerning working hours, the three factories are still not in compliance with Chinese labor law in terms of hours of work. In summary, on the basis of qualitative analysis on Foxconn’s corporate social reporting and FLA’s social reporting regarding labor rights issues as well as impact of FLA on Foxconn’s improvement actions, it can be summarized that NGO’s social reporting played an important role in disclosing more reliable information about CSR than corporate social reporting, and promoting progressive changes of corporation’s CSR practices, although some problems are still unresolved which demonstrating limited power of NGO in effecting transformative changes of corporate social accounting practices. 4 CONCLUSION On the basis of discussion and analysis in the former sections, it is apparent that, from theoretical aspect, although accounting has emancipatory nature of mobilizing from conventional practices to more radical alternative practices, emancipatory changes of social accounting practices are difficult to be generated without assistance of external factors. NGO is a necessary factor in effecting emancipatory accounting changes and social movements. Especially in current China, as a result of mild interventions of government and corporations in mobilizing alternative accounting and radical social accounting practices, NGO becomes the only legitimate ways in promoting radical changes of accounting in dealing with CSR problems. Through empirical analysis, it can be concluded that NGOs in China have played positive roles in detecting CSR practices of Chinese corporations, exposing CSR problems to the public and forcing corporations’ improvement to handle CSR issues. They have also acted as an important exponent of CSR as well as integrating different actors in the society such as corporations, government, community and public media to promote CSR development. However, it cannot be denied that power of NGOs are largely restricted as a result of the particular social and political context in China, such as the power of government in regulating every aspect of social life including regulating patterns and contents of NGOs’ activities, requirements on registration of NGOs, local protectionism on corporations and so on. As a result, it is difficult for NGOs’ to carry out activities strong enough to effect transformative social changes or radical changes of accounting in order to get rid of weaknesses of conventional social accounting practices. Moreover, sometimes NGOs’ social reporting for exposing corporations’ CSR problems is not only based on the public interests, and corporations’ adverse behaviour may be overstated by some NGOs for the purpose of self-promotion or attracting more public attention. Some NGOs even make use of false reporting to reap ill-gotten gains. Therefore, NGOs’ roles in promoting CSR development still need further investigation, especially from empirical perspectives. Appendix A: Lists of interviewees Table 1. Interviewees from companies No. Type Industry Position of interviewee COM1 SOE Petrochemical Deputy general manager: fertilizer production COM2 SOE Metal Senior manager: international trade COM3 Private Coal mining Senior manager: supervision COM4 Private Auto Manager: new energy automobile COM5 SOE Metal Secretary of the Board of directors COM6 SOE Metal Manager: finance COM7 Private Retail Secretary of the Board of directors, deputy general manager COM8 Foreign Paper Senior manager: production COM9 Private Food Senior manager: securities Table 2. 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She received her BSc degree in financial management from Zhongnan University of Economics and Law, and MSc degree in accounting from Beijing Jiaotong University in China in 2007 and 2009, respectively, and obtained Master of Research Degree in accounting from the University of Essex in 2010. Her current research interests include corporate social responsibility, nongovernmental organisation activism, and critical accounting research. The analysis and evaluation of capital structure in the Polish mining enterprises Aneta Michalak,a a Silesian University of Technology, Faculty of Organization and Management, Roosevelta 26, 41-800 Zabrze, Poland [email protected] Abstract. Mining industry is a specific, highly capital-consuming industry of a special significance for the economy. The assets of the mining enterprises, due to the profile of their activity, are very often permanently fixed in a particular place which makes them immobile, they have a high amount in the balance sheet and they are mostly very difficult to change into cash (buildings and objects of underground engineering, excavations, professional mining appliances etc.). The objective of the research presented in the hereby article is the analysis and evaluation of capital structure in the Polish mining enterprises. Among the basic methods used in the research process there may be the ratio analysis mostly distinguished. Afterwards the results of analysis were compared and generalized. The research process was enriched with the synthesis which was used for drawing the final conclusions. The research is based on the literature studies and analysis of the original documents obtained from the examined enterprises (financial reports). The subject of the research are 4 Polish mining enterprises. The period of the research encompasses the years 2009-2012. The article was financed from the sources of the National Science Centre. Keywords: capital structure, return on capital, mining 1. THE NOTION OF CAPITAL STRUCTURE Each economic activity requires capital engagement (Bludnik 2008). It rises the problems of selecting the type of capital and determining its sources, what directly translates into creation of a specific capital structure. In the financial literature there is no uniformity concerning the definition of capital structure in a company, there is also liabilities structure and structure of financing sources used interchangeably. Capital structure is most often defined as a relation of debt capital and equity (Janasz 2010, p.35). Nevertheless, in many publications capital structure is not identified with the structure of liabilities. According to such approach, in frames of capital structure there should be no liabilities included which the company does not pay any interest on (that is, trade credits, amounts due to taxes and to remuneration etc.) (Duliniec 2001, p.17). According to R. Masulis, R. Higgins, S. Ross and others (Masulis 1998, p.1; Higgins 1992, pp.344-345; Ross, Westerfields & Jaffe 1996, p.4) capital structure is identified with the structure of liabilities in the balance sheet of company which is also called financing structure at the same time. In turn, according to E. Helfert (Helfert 1994, pp.482-483) and J. Downes and J. Goodman (Downes & Goodman 1994, p.60), capital structure is only reflected in a configuration of fixed capital, that is in a relation of equity and long-term debt capital. Another approach to defining capital structure is presented by R. Brealey and S. Myers, as associating it with the structure of securities issued by the company with a division into debt and owner (shareholders) securities (Brealey & Myers 1991, p.397). In the hereby article capital structure is identified with the structure of liabilities. The object of the research is thereby the relation of equity and debt capital. 2. THE EVALUATION MEASURES OF CAPITAL STRUCTURE Firstly, analysis of capital structure requires to examine the share of equity and debt capital in capital structure. For this purpose two ratios should be determined: equity share ratio = equity / total capital *100 debt capital share ratio = debt capital / total capital *100 An important ratio fulfilling the analysis of capital structure is the level of net operating capital, also called working capital. It may be indicated by subtracting the value of shortterm liabilities from current assets or, in another way, subtracting the value of fixed assets from the value of fixed capital. Fixed capital of the company consists of equity and long-term liabilities. When examining the capital structure in a company, there is also the level of covering fixed assets by equity ratio: level of covering fixed assets by equity ratio = equity / fixed assets *100 When the value of this ratio is equal or higher than 100% it means that the golden balance sheet rule is fulfilled. It says that fixed assets, which are engaged in conducting a long-term activity, should be fully financed by equity. Another ratio allowing evaluation of capital structure is return on equity (ROE), determined according to the formula: return on equity (ROE)= net income / average equity It informs about the value of net income meant for a unit of equity engaged. The higher the value of this ratio is the more favorable financial situation of company is. In the next step the ratio of return on equity is compared with the profitability of all engaged capitals, expressed by the Return on Net Operating Assets (RNOA). This comparison enables evaluation of the effect of financial leverage occurring in the particular companies of the industry (Bukair, 2013). The ratio of return on assets is indicated according to the formula: Return on Net Operating Assets (RNOA) = Net Operating Profit After Taxes (NOPAT) / Average Net Operating Assets (NOA) where: NOPAT=EBIT*(1-T), T- income tax (NOA = fixed assets + operating assets – short-term financial assets – operating liabilities (short-term, without interest). The effect of financial leverage means that, in the result of constant burden by interest, the fluctuations of net income per one unit of equity are more or less proportional in relation with the fluctuations of operating income (before interest payment and taxes - Earnings Before deducting Interest and Taxes – EBIT). In a situation when the financial leverage ratio (debt / equity) is higher than zero the effect of financial leverage occurs. The effects of financial leverage may be positive, when they translate into increase of earnings per one share or negative, when they contribute to decrease of earnings. Positive effects of financial leverage appear in a situation when the return on equity (ROE) is higher than the return on net operating assets (RNOA) 3. CAPITAL STRUCTURE OF THE POLISH MINING ENTERPRISES In the mining industry there are currently about 30 coal mines functioning that are grouped in the structure of five mining enterprises. These are: Kompania Węglowa S.A. (15 coal mines, employment 60 000 people), Katowicki Holding Węglowy S.A. (5 coal mines, employment 18 000 people), Jastrzębska Spółka Węglowa S.A. (5 coal mines, employment 30 000 people), Południowy Koncern Węglowy S.A. (2 coal mines, employment 6 000 people), Lubelski Węgiel Bogdanka S.A. (independent coal mine, employment 4 000 people). Because of the availability of data, the analysis of capital structure conducted in the hereby article includes four of the aforementioned mining enterprises. The analysis of capital structure in the Polish mining enterprises was started from calculating the equity share ratio and debt capital share ratio in total capital. The results are presented in table 1. Table 1. Capital structure of Polish mining enterprises in years 2009-2012 [%] Enterprise Capital 2009 2010 2011 2012 Equity 14.24 21.06 24.85 14.81 Debt capital 85.76 78.94 75.15 84.99 Katowicki Holding Węglowy S.A. Equity 29.10 29.88 32.59 26.68 Debt capital 70.90 70.11 67.41 73.32 Jastrzębska Spółka Węglowa S.A. Equity 45.06 57.51 62.00 60.95 Debt capital 54.94 42.49 38.00 39.05 Equity 70.36 69.60 69.56 65.89 Debt capital 29.64 30.40 30.44 34.11 Kompania Węglowa S.A. LW „Bogdanka” S.A. Source: own work based on financial reports from the examined mining enterprises. The most indebted mining enterprise in the industry is Kompania Węglowa S.A. Debt capital also dominates in Katowicki Holding Węglowy S.A. A balanced capital structure is specific for Jastrzębska Spółka Węglowa S.A. and equity dominates in LW „Bogdanka” S.A. The next examined element is the value of net operating capital. It is included in table 2. Table 2. The value of net operating capital of the Polish mining enterprises in the years 2009-2012 [PLN] Enterprise 2009 2010 2011 2012 Kompania Węglowa S.A. -647 712 232 152 427 758 376 807 189 65 987 186 Katowicki Holding Węglowy S.A. -966 170 126 -975 766 690 -901 676 111 -420 356 176 Jastrzębska Spółka Węglowa S.A. -169 900 000 1 179 055 720 2 229 900 000 1 818 000000 552 990 000 225 049 000 60 484 000 LW „Bogdanka” S.A. 5 829 000 Source: own work based on financial reports from the examined mining enterprises. Operating capital was negative in the first analyzed year in Kompania Węglowa S.A., what indicates a very risky configuration in which the difficult to cash fixed assets of mining enterprise are financed by the short-term liabilities. However, in the next two years the operating capital changed its sign into positive one, what is justified by limiting the financial risk. In the last year of analysis fixed capital financed about 10% of current assets in Kompania Węglowa S.A. Katowicki Holding Węglowy had negative working capital in the whole analyzed period and maintained it on a relatively fixed level (yearly over 20% of fixed assets were financed by short-term liabilities). It is connected with high financial risk. However, in Jastrzębska Spółka Węglowa positive working capital is firm (although it was negative in the first analyzed year). In 2010 this enterprise financed total fixed assets by fixed capital as well as 35% of current assets and in 2011 almost 50%. Such strategy regarding the financing structure was also selected by LW Bogdanka S.A., which in each year of the analyzed period had positive working capital, however, in contrary to Jastrzębska Spółka Węglowa, it was decreasing every year. In 2009 fixed capital was financing, apart from fixed assets, over 68% of current assets. In the subsequent years the degree of financing operating assets in this enterprise was decreasing to the level of about 16%. Next, the level of covering fixed assets by equity ratio was examined which allows to determine whether the golden balance sheet rule is fulfilled in the enterprise. It is included in table 3. Table 3. The level of covering fixed assets by equity ratio in Polish mining enterprises in the years 2009-2012 Enterprise 2009 2010 2011 2012 Kompania Węglowa S.A. 19% 32% 37% 22 % Enterprise 2009 2010 2011 2012 Katowicki Holding Węglowy S.A. 37% 36% 39% 34 % Jastrzębska Spółka Węglowa S.A. 67% 85% 95% 88 % LW „Bogdanka” S.A. 105% 89% 79% 75 % Source: own work based on financial reports from the examined mining enterprises. In none of the examined Polish mining enterprises (except for one case in 2009) the golden balance sheet rule was achieved. Jastrzębska Spółka Węglowa and LW Bogdanka were the closest to achieving it where equity was financing a great part of fixed assets; in case of the first enterprise it was 95% in the last year of analysis and in the second one it was about 80%. Furthermore, in case of Kompania Węglowa and Katowicki Holding Węglowy we deal with a situation in which equity was financing almost 40% of fixed assets. Considering the character of fixed assets in a mining enterprise, it is a situation indicating a very high financing risk. Another element taken into account in the evaluation of capital structure is return on equity (ROE) and return on all the capitals engaged in company’s activity measured by the return on net operating assets (RNOA) ratio. The calculated ratios are presented in table 4. Table 4. Return on equity (ROE) and return on net operating assets (RNOA) in the Polish mining enterprises in the years 2009-2012 [%] RNOA ROE RNOA ROE RNOA 2012 ROE 2011 RNOA 2010 ROE 2009 Kompania Węglowa S.A. 1.8 0.3 1.6 0.3 19.6 4.5 11.1 3.15 Katowicki Holding Węglowy S.A. 6.6 2.0 2.2 0.7 10.7 3.3 3.9 3.24 Jastrzębska Spółka Węglowa S.A. -13.0 -7.1 27.6 15.2 28.9 17.4 11.6 12.76 LW „Bogdanka” S.A. 13.4 9.3 12.3 8.6 10.7 7.5 13.1 10.47 Enterprise Source: own work based on financial reports from the examined mining enterprises. In each of the examined enterprises the return on equity (ROE) was higher than the total return on net operating assets (RNOA), which stems from burdening the debt capital with financial costs. Significant differences between these two ratios show that there is a high share of financial costs in the total costs of mining enterprises. In the examined period all the enterprises, except for Jastrzębska Spółka Węglowa in the year 2009, achieved the positive financial results. It translated into the positive levels of ROE and RNOA ratios. The highest fluctuations in return may be observed in case of Jastrzębska Spółka Węglowa. It is the only enterprise among the examined ones which specializes in mining a high quality type of coal used on the market of steel and cocking coal. The remaining enterprises extract the hard coal for energy purpose (power coal) (Oji, 2012). In 2009 Jastrzębska Spółka Węglowa noted a negative return in the result of the global financial crisis which especially affected the market of steel and cocking coal (Korenik 2002). The sales of cocking coal started to fall and prices went down by about 50%. The other enterprises specializing in power coal survived the crisis without loss. In the year 2010 Jastrzębska Spółka Węglowa made up for the losses from the previous year, reaching a record return on equity in the industry on the level of over 27%, in the view of total capital return equaling over 15%. In the next year these indicators were slightly improved. The second mining enterprise, considering returns, is LW „Bogdanka”. The return on equity in this enterprise amounted to from 13.4% in 2009 and to 10.7% in 2011. It is a satisfactory value although a decreasing tendency of this ratio may be worrying. A similar situation occurs in case of return of total engaged capital. It fell from 9.3% in 2009 to 7.5% in 2011, but it still remained one of the highest in the industry in 2012. In Kompania Węglowa, which is the highest and at the same time the most indebted enterprise in the industry, in the two first years of analysis the return indicators were on a very low level. The return on equity equaled almost 2%, which is a much lower value than the risk-free rate. The situation considerably improved in 2011 when the net income increased fifteen times in comparison with the previous year, with a slight increase of equity value. In this situation the return on equity of Kompania Węglowa increased to almost 20% with 4.5% level of the ratio of total assets return. A significant increase of return was also noted in Katowicki Holding Węglowy in the year 2011. The return on equity increased from the level of 6.6% and 2.2%, accordingly in 2009 and 2010, to 10% in 2011. However, the return on net operating assets, similarly to Kompania Węglowa, still remained relatively low (about 3% in 2012). In the last stage of capital structure evaluation in the Polish mining enterprises the financial leverage ratio (debt to equity) was examined. The results obtained are included in table 5. Table 5. Value of debt to equity ratio in the Polish mining enterprises in the years 2009-2012 Enterprise 2009 2010 2011 2012 Kompania Węglowa S.A. 6.02 3.66 3.02 5.74 Katowicki Holding Węglowy S.A. 2.44 2.35 2.07 2.75 Jastrzębska Spółka Węglowa S.A. 0.90 0.74 0.61 0.64 0.42 0.44 0.44 0.52 LW „Bogdanka” S.A. Source: own work based on financial reports from the examined mining enterprises. The highest value of debt to equity ratio was achieved by Kompania Węglowa and Katowicki Holding Węglowy. In most of the cases these were the enterprises with the highest debt. Such value of financial leverage ratio is an opportunity for gaining the positive effects of leverage in a configuration in which the return on equity ratio is higher than the return on total assets (Klimek, 2011). In the conditions of such a high debt that we deal with in case of these enterprises, it is an especially risky situation from the point of view of financial liquidity (Lange, 2010). Two other enterprises from the examined industry are specific for a much higher level of debt to equity ratio, nevertheless, the effects of financial leverage are also positive in their case. 4. CONCLUSIONS The mining industry in Poland has been considered as highly indebted, unprofitable and being in a declining stage. However, currently the mining industry is undergoing a gradual revival. The Polish mining enterprises are the leading hard coal producers in Europe (JonekKowalska, 2011). Progressive changes on the coal market cause that financing of the mining enterprises becomes a current and important issue. Therefore, in the hereby article there was a problem of analysis raised along with evaluation of capital structure in the Polish mining enterprises. The analysis included 4 biggest mining enterprises and the research period included the years 2009-2012. In the capital structures of the two biggest Polish mining enterprises there is a debt capital dominating. In Kompania Węglowa the share of debt in the capital structure is the highest in the industry and, although it decreases year by year, it was about 75% in the final year of analysis. Also in Katowicki Holding Węglowy the debt constitutes about 40% of total capital. In these enterprises the financial risk is the highest. The lowest ratio of debt share in the capital structure is in LW „Bogdanka” where it equals about 30%. In Jastrzębska Spółka Węglowa the share of debt in the capital structure is of a decreasing tendency and in the last analyzed year it amounted to almost 40%. Taking debt into account, the mining industry is divided into two groups. On the one hand, there are enterprises of much better financial conditions and more favorable configuration of the capital structure in the Polish mining industry. These are Jastrzębska Spółka Węglowa and LW „Bogdanka” – the enterprises listed on the stock exchange. The capital structure of these enterprises is balanced, with a periodical dominance of equity. Fixed assets in these enterprises are in a great part or periodically, even in total, financed by equity what significantly reduces the financial risk. On the other hand, there are highly indebted enterprises. But these are enterprises with good future perspectives. They slowly rebuild their equity, indicating at the same time a very low but positive return on total assets and growing, even satisfactorily high in 2012, return on equity. Although the activity of mining enterprises is accompanied by a high financial risk resulting from the negative or very low net operating capital and low level of covering fixed assets by equity, they are on a good path to curing their finances. In general, the mining industry should be considered as a profitable industry even though in the first analyzed years the level of returns was very low or sometimes negative. It was caused by the global financial crisis which affected the demand and price of hard coal. However, the industry was able to face the crisis and in 2012 it already reached the return on equity on a decent level from 4% to almost 13% in the particular mining enterprises. The return on equity (ROE) is higher in most cases than the return on net operating assets (RNOA). These enterprises use a positive effect of financial leverage in this way. Acknowledgments The article was financed from the sources of the National Science Centre. References Bludnik, I. (2008). Determinants of economic activity – the Keynesian perspective. Argumenta Oeconomica, 1(20). Brealey, R.A., & Myers S.C. (1991). Principles of Corporate Finance. New York: McGrawHill. Bukair, A.A. (2013). Influencing of Specific-Firm Characteristics on Islamic banks’ Profitability; Evidence from Gulf Co-operation Council Countries. American Academic & Scholarly Research Journal, 5(4). Downes J., & Goodman, J.E. (1994). Dictionary of Finance and Investment Terms. Hauppauge: Barron’s Educational Series Inc. http://dx.doi.org/10.1007/978-3-32282850-7 Duliniec, A. (2001). Struktura i koszt kapitału w przedsiębiorstwie. Warsaw: PWN. Helfert, E.A. (1994). Techniques of Financial Analysis. A Practical Guide to Managing and Measuring Business Performance. Burridge: Irvin. Higgins, R.C. (1992). Analisys for Financial Management. Homewood: Irvin. Janasz, K. (2010). Kapitał w finansowaniu działalności innowacyjnej przedsiębiorstw w Polsce. Warsaw: Wyd. Difin SA. Jonek-Kowalska, I. (2011). Ewaluacja kosztów wytworzenia zorientowana na poprawę efektywności w polskim górnictwie węgla kamiennego. Zarządzanie finansami. Inwestycje, wycena przedsiębiorstw, zażądanie wartością, 37, 49-58. Klimek, A. (2011). Emergence of multinational firms from middle income countries: the case of Poland. Argumenta Oeconomica, 1(26). Korenik, D. (2002). How to compete on the edge of chaos. Creating a self-renewal loop. Argumenta Oeconomica, 2(13). Lange, D. (2010). Liquidity effects in the German bond market: findings from the Jumbo Pfandbriefe segment. Argumenta Oeconomica, 1(24). Masulis, R.W. (1988), The Debt/Equity Choice. Cambridge: BallingerPublishing Company. Oji, J.O. (2012). Coal power utilization as an energy mix option for Nigeria: a review. American Academic & Scholarly Research Journal, 4(4). Ross, S.A., Westerfiels, R.W., & Jaffe, J. (1996). Corporate Finance. Chicago: Irvin. Aneta Michalak, PhD, is a lecturer at the Silesian University of Technology, Faculty of Organization and Management. She has PhD in the science of economics. Her scientific specialization is finance and investment. She has authored over 60 articles, a book titled Investment financing in theory and practice (Publisher: PWN, 2007) and has co-authored several monographs in the area of corporate finances. Determinants of Economic Growth in Central and Eastern Europe: A panel analysis Prof.As.Dr. Valentina Sinaja a FE-Economics Faculty,Tirana, Albania [email protected] Abstract. This paper provides an analysis of the determinants of economic growth in Central and Eastern Europe on the basis of a comparison with developments in the region that have undergone a process of transition economy . Are analyzed 18 countries in central and eastern : Armenia , Azerbaijan , Belarus , Bosnia & Herzegovina, Bulgaria, Georgia , Hungary, Kyrgyzstan , Croatia , Latvia , Lithuania , Macedonia , Moldova , Poland , Romania, Slovakia Slovenia and Albania for the period 1998-2011. The data on GDP, number of employees and physical capital stock are taken from the database of the International Monetary Fund to 18 countries. While the total productivity of factors of production is taken from the database of the "Total Economy Database". The data were obtained for the period 1998-2011 for 18 CEE countries, which means that we are dealing with 18 individual units and 14 time periods, thus forming 252 observations in total. Panel analysis will be used to construct the model of economic growth. Keywords : Cointegration , stacionarity , increasing, effects . 1 Introduction The experience of Central and Eastern Europe countries in transition situations (CEE) and in the countries of ex-Soviet Union (CIS) has been very different. Financial and economic crisis has attacked all countries of CEE causing damage in the flow of development and fast economic growth. So, the first years of raising for these countries has been and continue to be very problematic. This makes you think about the development model before crisis situations in the region, which is a unique model that resulted in a fast economic growth. With the fall of Berlin Wall (1989), the South-Eastern Central and Eastern European countries, where are located Baltic countries, Balkans countries as Albania, Bosnia, Bulgaria, Croatia, Serbia, Armenia, Azerbaijan, Estonia etc came out of Eastern Block and communist centralized system. By going toward trade economic system, each country would get through "transition periods", which is characterized of similar trends but with their specific features according to each country. This phenomenon made possible that centralized state economies as nonefficient had to close by force or make as private different sections of economy. This approach resulted together with social and political tensions in a drastic reduction of the domestic production for each person in the first years of after 90-s.In this period of time unemployment goes to the top in many countries as result of privatizations, reduction of administrate, closing of industries and exposing of agricultural section, where the majority of people were employed toward to high productivity of trade economy. With the establishing of the situation the employer force began to be postponed from non-profit sector to private sector, growing its productivity ; raw materials which began to be used ,led in a fast economic growth for a certain period of time. But this was not a consistent growth because these countries were not supported in the aggregate production growth. During the period 19902011 countries have evolved in terms of income per capita . In year 1990 Albania estimated GDP per capita level of $ 2,854 ( PPP ) in 2011shows a level of $ 8,944 ( PPP ) showing a tripling of them . In 2011 Albania ranks last compared with all other countries and also its GDP per capita results in less than one third of the EU average . These figures may make optimistic retrospect but not too optimistic perspective if trying to compare countries EU member states and the organic part of this potential merger . Comparing countries between them in 2011 , Slovenia ranks first with $ 27.412 while coming in second place Czech Republic with $ 26.046 . Larger differences observed in 1994 and in 2003. The first period of divergence (1990-1994) is understandable because countries were approached to a new economic system without having the experience needed heterogeneity showing their individual behavior. The second period of divergence (period 1998-2003) can be interpreted in commitments group of EU member states such as Estonia, Hungary, Lithuania, Latvia, Poland, the Republic Czech, Slovak Republic and Slovenia, took before joining them in 2004 by accelerate the pace. The economic growth of South-Eastern Europe countries was not reflected in the reduce of unemployment .However, the unemployment was stopped somehow from the growth of private sector, it remained high which led to the massive emigration of the employers toward developed countries which resulted in a stabilization of the unemployment levels. 2. LITERATURE REVIEW The economic growth and development have a positive influence in labor market but "the unemployment growth", seems to be a big barrier for the poor people to benefit from the positive flow of the growth of a country. The amount of the poor growth is seen depending on the rates in which the growth generates employment and better possibilities for profits. On the other hand competition and the wellbeing level of a country are related in a clear way with the performance of the economic growth. There is no long-term reduction of poorness, without economic growth. For this reason, the economic performance of regions, states and world has given clear form to the studies during last decades. The main determinants of economic growth, find their explanation in the empiric studies which suggest two approaches (Khan, 2004): The first ,neoclassic model (Solow, of the economic growth who suggest dissolution of the economic growth level according to the contribution of the fundamental resources of the economic growth such as: human capital, physical stock of capital and the growth of Total Productivity of the Production Factors (TFP). Secondly, during the building of the comparative analysis of the economic growth among different countries, are identified the structure resources of the economic growth such as: investment rates, registration rates in school, the integration in the international trade, macroeconomic stability, infrastructure and quality of institutions. It is understandable that these structure variables contribute in the development of one or some fundamental resources of the economic growth which were used in the first approach. Papyracis and Gerlagh (2007), analyze empiric determinants of the economic growth in the United States, using facts cross-section in 49 countries. Their depending variable is the rates of growth of GDP, independent variable of regress are initial income, natural resources, investments, education, sincerity and corruption. They found that the empiric facts supported the absolute hypothesis of the convergence for the United States, and they indicate that the richness of the natural resources is a important negative determinant of the growth. The studies of the regression of economic growth are used to explain the differences in the economic performance between nations and regions. Mankiw, Romer and Weil (1992), supposing the reduction of capital return, they agree that neoclassic theory of growth predict a growing tendency of the convergence of nations or regions in development, so poor countries or regions have tendency to grow faster than the rich countries. 3.ECONOMETRIC ANALYSIS 3.1 The data The evidence on GDP, the number of employees and the physical capital stock are taken from the base of International Monetary Fund for 18 countries, but the total of productivity of factors of production is taken from the base of evidence of “Total Economy Database”. The evidence is taken for the period 1998-2011 for 18 countries of CEE, which means that there are 18 individual fractions and 14 time periods, creating in this way 252 observations in total. There are given facts for all the variables for this studied period for each country and for all time period, this evidence forms a balanced panel. 3.2 Growth model The model which will be estimated to identify the determinants of economic growth for 18 countries of Eastern Europe and Central Asia as: Albania, Armenia, Azerbaijan, Belarus, Bosnia & Herzegovina, Bulgarian, Croatia, Czech Republic, Estonia, Georgia, Hungary, Kirgiziane Republic, Latvi, Lithuania, Macedonia, Moldova, Slovak Republic and Slovenia is as follows: Lnyit = β0it + β1lnkit + β2PTFit + ut where: Yit- represents GDP which is measured according to parity of the purchasing power divided for the number of employees in a respective place. PTF – represents the growth of total productivity of the production which is expressed in a difference. lnk – represents logarithm of physical capital stock per worker in a respective place ut – represents remains of regression 3.3 The study of Stacionarity The first step of analysis which is formed on the evidence which has their part the time series is stationarity. For its study is used the unit root test for the panel evidence based on the test Levin-Lin-Chou and Breitung to find out if they have common unit roots for all the variables of the panel5. The test of stationarity : Δyit = δiyi,t-1 + z’itγi + εit H0 : δi = 0 for each i Ha : δi < 0 - are stationer If all the variables have unit roots, then the series are not stationer and in this case is used the rule of differentiation to indicate that the variables are stationer or positioned of the first place. When variables are stationer of the first place than Johansen test of co-integration for the panel evidence is applied to see if the short-term estimated relationship stand even for long-term periods. To discover the direction of the relationship in short-term periods is used 5 Other tests of unit roots for the panel evidence as Im-Pesaran-Shin;Fisher-Adf,Fisher-PP test for existence of the unit roots,individual for each variable of panel. Engel-Granger test. Tests results Levin, Lin, Chu and Breitung of the unit roots showed that the panel evidence studied have common unit roots in the same level of GDP per worker, in the same way the physical capital stock for worker .For this reason that the variable of total productivity of factors is taken divided from the unit root test, it proves to be stationer in level6. Im-Pesaran-Shin, Fisher-Adf, Fisher-PP tests show that exist individual unit roots as for Lny and Lnk. Making the difference of order 1 is seen that the series of physical capital stock per worker becomes stationer, which means is I(1).On the other hand the series of GDP for ImPesaran-Shin and Breitung tests shows a presence of unit roots and difference of the first order and second order. Despite this it s interesting that the series of GDP is differentiated according to I(1), in order not to lose more information and not to attenuate more than it is necessary its change, which affects negatively in the evaluation of panel model. Because of the series is stationer of first place, I(1) than to determine if the series cointegration which each-other Johansen Fischer test should be done (table 1) for co-integration of the panel evidence. The co-integration results depend importantly on the number of logarithm used for the remnants. In our case only remnants in lag (1) are considered. Because of the probability for each of tests is smaller than 0,05 then we can say that series co-integrate with each-other. 3.4 Econometric Model Firstly we estimate the regression on combined data, using OSL, from which we get a common constant for all the countries in the survey. In this case OLS provides efficient estimates but with heteroscedasticity, autocorrelation or correlation problems, of observations within a country. In this case the individual effects are included in the error term. Lnyit = β0it + β1lnkit + β2PTFit + ut where: i - Stands for individual units, in this case for each of the CEE countries analyzed, and t - for the relevant period. Variable 6 Coefficient Standard error t statistics p value β0it 0.045 0.002 17.776 0.000 Δlnkit 0.113 0.013 8.253 0.000 PTF 0.006 0.0005 10.073 0.000 R2adj AIC HQ DW Prob 0.581 -3.780 -3.762 1.246 0.000 So, we say that the series of total productivity of factors is I(1). Table 2: Evaluation of the model Δlny with united data Secondly, it is estimated the fixed effects model (FEC) according to cross-section to determine if different CEE countries have different initial levels of economic growth (so they have different values of intercept. If unobserved individual effects are correlated with the explanatory variables, OLS produces displaced and inefficient estimators. In order to get the individual effects, dummy variables for each country are included in the model, thus avoiding also the internal correlation. To avoid the dummy variable trap, we use 17 dummy variables for the 18 observed countries. Lnyit = α0 + α1D1i + α2D2i + α3D3i +......+ α17D17i + β1lnkit + β2PTFit + uit To determine if all countries, during different periods, have different levels of economic growth, we estimate the model of fixed effects (FEP) by period. In order to do this, we incorporate in the model dummy variables, for the 14 observed years. However, the addition of a large number of variables in the model, results in a loss of degrees of freedom and the estimations achieved will be displaced. Lnyit = c0 + c1D1i + c2D2i + c3D3i + ... + c13D13i + β1lnkit + β2PTFit + uit Moreover, it is also estimated the model of fixed effects for cross-sectional data and for time series (FEPC). (Table3) Lnyit = α0 + α1D1i + α2D2i + α3D3i+ .... + α17D17i + c1D1i + c2D2i + c3D3i + ... + c13D13i + β1lnkit + β2PTFit + uit Finally, we estimate the equation with random effects by cross-section and time series, which estimates the expected value of intercept and avoids potential correlation between individual observations and the error term, using the composite error term. Lnyit = β0it + β1lnkit + β2PTFit + wit where: wit = uit + μit represents the composite error term, consisting in the regression error term and stochastic differences. (Table 4) Among the models of random effects, the model of random effects by cross-section and period, is assessed to be the most suitable, taking into consideration R2, statistical significance of variables and DW. Therefore, it is applied Hausman test, in order to select the best model, between the one with fixed effects by cross-section and the one by period. (Table 5) Given that the Chi statistics is 0.000, for both cross-section and period, the appropriate model to use when estimating is the model of random effects by cross-section and period. After evaluating the random effects model, for both individual and period records, it results that an increase of one percentage point of the physical capital stock leads to an economic growth of 0.086 percentage points, when all other variables kept constant. Also, for an increase of one percentage point of the total labor productivity, leads to an economic growth of 0.006 percentage points, for all countries in our research and when all other variables are held constant. Regarding the normal distribution test, statistics J-B =594.95 p=0.000, so the basic hypothesis is rejected, residuals do not result in normal distribution. Referring to the results of effects of countries and time series (table 6) we can say that: From the intercept estimates, it is noted that Moldova and Slovenia have parted from the worst position of economic growth compared to all the other countries. Meanwhile, Bosnia & Herzegovina is in a better initial economic position. Based on the estimation of effects of the period, presented in the intercept, it is noted that for all countries, growth has been at its lowest in 1999 and has had an upward trend until 2008. 4. Results and Conclusions Levin, Lin, Chu and Breitung tests of unitary roots, indicate that panel data have common unitary root level for GDP per worker as well as for the stock of physical capital per worker. Being that the factors total productivity variable is taken differentiated, from the test of unitary roots it results in stationary level, which means that the series of this variable is I(1). Im-Pesaran-Shin, Fisher-ADF, Fisher-PP tests indicate that there are individual unitary roots for LNY and Lnk. After integrating in the first order, it is noted that the series of the stock of physical capital per worker turns stationary of order I(1). While GDP series for Im-PesaranShin, and Breitung tests appears a presence of unitary roots even in the first and second order difference. Despite this, it is of interest that the GDP series be differentiated according to I (1), in order to prevent loosing more information and to not soften too much its variability, which would adversely affect our assessment of the panel model. 5. Literature Fainzylber, P. and Lederman, D. (1999), “Economic Reforms and Total Factor Productivity Growth in Latin America and the Caribbean (1950-95)”. Kota, V. (2009), “Faktorët përcaktues të rritjes ekonomike në Shqipëri”. Sinaj. V. Financial development and economic growth: An econometric analysis for Albania.2014. World Bank (2014), "World Development Indicators". http://www.bankofalbania.org http://databank.worldbank.org http://www.iedm.org http://www.conference-board.org/data/economydatabase/ Barro, J. R. & Sala-i-Martin, X. (2004). Economic Growth, 2nd edition. Massachusetts , The MIT Press Cambridge. Cohen, M. W.& Levinthal, A. D. (1989). Innovation and Learning: The Two Faces of R&D. The Economic Journal, 99, 569-596. Dollar, D.& Kraay, A. (2001b). Growth Is Good for the Poor. World Bank Policy Research. Working Paper, No 2587. Elgar, F. J., & Aiken, N. (2010). Income inequality, trust and homicide in 33 countries.European Journal of Public Health , 1-6. European Commission, (2006). The Western Balkans on theroad to the EU: Consolidating stability and raising prosperity , Communication from the Commission, COM. Fuentes, R. & Morales, M. (2007). “Measuring TFP: A Latent Variable Approach. Central Bank of Chile, Working Papers, N° 419. Appendix Hypothesized No. of CE(s) Trace Test Model 1 Model 2 Prob MaxEigen test Prob. Trace Test Prob. MaxEigen test Prob. None * 196 0.000 167.6 0.000 243.8 0.000 205.7 0.000 At most 1 73.74 0.000 71.97 0.000 81.15 0.000 77.84 0.000 At most 1 34.21 0.553 34.21 0.553 34.21 0.553 34.21 0.553 No trend & no Intercept In CE or test VAR No trend & Whith Intercept In CE or test VAR Table 1. The results of co-integrim test Johansen Fischer for panel data. **MacKinnon-Haug-Michelis (1999) p-values Fixed Effects by cross-section coeff. Std error Fixed Effects by time t. Stat Prob coeff. Std error Fixed Effects by cross-section and time t. Stat Prob coeff. Std error t. Stat Prob β0it 0.044 0.002 18.763 0.000 0.0473 0.002 20.685 0.000 0.046 0.002 22.731 0.000 Δlnk 0.106 0.013 8.003 0.000 0.0857 0.013 6.286 0.000 0.080 0.012 6.547 0.000 0.006 0.0006 10.19 0.000 0.0056 0.000 10.391 0.000 0.006 0.000 10.620 0.000 R2adj AIC SC DW R2adj AIC SC DW R2adj AIC SC DW 0.640 -3.864 -3.569 1.554 0.688 1.299 0.760 it PTF -4.027 -3.806 Table 1: Estimated models with fixed effects by cross-section, according to the period and according to both of them together Note: Δlny dependent variable; The models are all statistically significant (p = 0.000) -4.223 -3.750 1.80 Random Effects by cross-section Random Effects by time coeff. Std error t. Stat Prob coeff. β0it 0.044 0.004 10.749 0.000 Δlnkit 0.109 0.013 8.30 PTF 0.006 0.000 10.385 DW Prob R2adj 0.606 1.448 0.000 Random Effects by crosssection and time Std error t. Stat Prob coeff. Std error t. Stat Prob 0.046 0.005 8.883 0.000 0.046 0.006 7.221 0.000 0.000 0.092 0.013 6.965 0.000 0.086 0.011 7.200 0.000 0.000 0.005 0.000 10.73 0.000 0.006 0.000 11.173 0.000 R2adj DW Prob R2adj DW Prob 0.491 1.283 0.000 0.516 1.632 0.000 Table 2: Estimates of the model with random effects for both cross-section and time period. Statistics Chi Prob. Period random 0.000 1.000 Cross-section Random 0.000 1.000 Period and Cross random 6.716 0.034 Table 3: Hausman test results Dummy Variable Country Free term value Year Free term value 1 Albania -0.005089 1999 -0.018428 2 Armenia 0.005515 2000 -0.000850 3 Azerbajxhani 0.025029 2001 -0.001549 4 Bjellorusia -0.008842 2002 -0.004088 5 Bosnjë & Herzegovina 0.026140 2003 -0.003000 6 Bullgaria 0.019602 2004 0.004467 7 Croatia -0.000808 2005 0.011730 8 Czech Republic -0.008143 2006 0.025633 9 Estonia -0.001823 2007 0.016977 10 Georgia 0.008184 2008 0.031385 11 Hungaria 0.002157 12 Republic Kirgiziane -0.007101 13 Latvia 0.003949 14 Lituania -0.004847 15 Macedonia -0.009429 16 Moldavia -0.027966 17 Slovak Republic -0.002835 18 Sllovenia -0.013692 Table 4: Free term values for each country and each year according to the random effects for the crosssection for the period. Application of Lean Six Sigma Principles to Food Distribution SMEs Fahed Algassema, QingPing Yanga, Joe Aua a School of Engineering and Design, Brunel University, Uxbridge, Middlesex UB8 3PH [email protected] [email protected] [email protected] Abstract. Across the world service industry organisations including SMEs have been facing unprecedented challenges in delivering best quality products at low costs and fast delivery speeds. Lean and Six Sigma are increasingly used as practical methodologies to improve delivery and quality and to reduce operational costs, to thereby enhance business competitiveness. This study aims to investigate the implementation of Lean Six Sigma by means of an empirical case study in food distribution SMEs in Saudi Arabia. Suitable statistical tools have been applied in each phase of the DMAIC cycle. The case study indicated that a combination of the strengths of each approach could bring about considerable performance improvements in SMEs. Keywords: Lean, Six Sigma, Lean Six Sigma, SMEs, Food distribution. 1 INTRODUCTION For service industry businesses to succeed and prosper, it is essential for them to stay ahead of the competition and to respond to market changes rapidly. Nowadays SMEs face even greater challenges because they have to compete in the global economy. SMEs have been forced to respond more quickly in this new economic climate and to become more flexible operationally, tactically and strategically. The ever-increasing competitions in the current challenging business environment have meant that companies have to enhance their supply chain performance. This has resulted in supply chain management becoming a significant way for companies to achieve a competitive advantage. Food distribution firms provide the link between food manufacturers and end consumers. Important activities of a food distribution firm include procurement, inventory, warehousing, order processing, and customer service (Nabhani and Shokri, 2009). During the second half of the Twentieth Century, Lean and Six Sigma were the two most important structured process improvement methodologies. They each evolved separately; Lean concentrates on process speed and eliminating waste, and Six Sigma, like its forerunner TQM, aims to eliminate process variation which leads to defects. When the two methodologies are combined the results will be superior to the outcomes that would result from either one alone. The integrated approach is superior to earlier ones because it integrates the process elements and the human elements of process improvement. Lean concentrates on improving process speed and removing waste, while Six Sigma concentrates on eliminating the process variation which results in defects. ‘Lean Six Sigma’ combines Lean and Six Sigma to offer the best of both systems. The subject of this case study is a food distribution SME. The company faces many problems and difficulties in the process of delivering food, two of the most prominent being delays in the delivery of orders and low levels of quality, leading to customer dissatisfaction with the service provided. Customers have made negative observations and complaints, suggesting the potential for financial losses due to loss of customers. Prior to starting this Lean Six Sigma project to improve the quality of service at the company, the total cost of late deliveries was calculated, to justify the running of the project. This paper will address these issues, aiming to investigate the implementation of Lean Six Sigma by integrating some of its principles by means of a case study in food distribution SMEs. 2 THE NEED TO INTEGRATE LEAN AND SIX SIGMA Lean six sigma is a methodology which strives to achieve maximum shareholder value by rapidly improving customer satisfaction, quality, and process speed and flexibility as well as reducing cost and increasing bottom-line savings (George, 2002; Shamou and Arunachalam, 2009; Snee, 2010). Lean strategies play a significant part in eliminating waste and non-valueadded activities throughout the organisations, while Six Sigma statistical tools and techniques allow an organisation to reach a higher standard of process performance and capability (Antony, 2011; Kumar et al., 2006). In spite of Lean and Six Sigma having developed separately, several articles advocate an amalgamated approach (Pepper and Spedding, 2010). Most of the current literature implies Lean and Six Sigma are the optimal combination for process improvement (George, 2002; Arnheiter et al, 2005; Shamou and Arunachalam, 2009; Antony, 2011; Zhang et al, 2012; Salah et al., 2011; Snee, 2010). Snee (2010) writes that Lean and Six Sigma are clearly based on two different perspectives. Lean is based on the wish to raise the product flow velocity by eliminating all non-value-added activities while Six Sigma has its roots in the desire to guarantee final product quality by concentrating on very high conformance levels. It is important for the supporters of one system to learn from the supporters of the other. As has been mentioned previously, when companies implement either Lean management or Six Sigma on its own, they may reach a point of diminishing returns. Six Sigma and Lean go hand in hand and complement each other. If Lean and Six Sigma are integrated it results in a combination of the Lean philosophy of waste elimination with the Six Sigma mentality of constant perfection (Lee and Choi, 2006). Similarly Pepper and Spedding (2010) argue that the fusion of Lean and Six Sigma is potentially an extremely powerful tool. If Lean’s cultural elements and Six Sigma’s data driven investigations are combined, the result could be an indisputable and ongoing approach to implementing organisational changes and improving processes. The results obtained when the two methodologies are brought together are superior to the results obtained from one method alone. When Lean and Six Sigma are integrated this results in greater flexibility in problem solving and offers two possible approaches, Kaizen and DMAIC, to use when tackling problems, according to the kind of problem or project involved (Shamou and Arunachalam, 2009). Furthermore Lean Six Sigma has been useful in SME organisations as Zhang et al. (2012) have pointed out. Nevertheless there is still room for more research in this area so as to develop the theoretical background of the implementation of Lean Six Sigma in SMEs. Lean and Six Sigma are two well-known strategies for business process improvement which can offer striking improvements in cost, quality and time by concentrating on process performance (Kumar et al., 2006; Taylor, 2009). By raising levels of customer satisfaction rapidly, Lean Six Sigma maximises shareholder value (Nabhani and Shokri, 2009). Arthur (2007) believes that quality, cost and on-time delivery are the most important drivers of customer satisfaction. When the two tools are used in combination, it is highly likely that all three objectives will be achieved. 3 IMPLEMENTING THE LEAN SIX SIGMA METHODOLOGY The organisation of the case study has been based on the proposals by George and George (2003) and George et al (2005). The small project team consists of four members and the scope of the case study is to achieve a reduction in the number of complaints about the delivery process and quality of goods. Suitable statistical tools have been applied in a synergistic and integrated application of Lean Six Sigma methodology to use customer requirements as a means of pinpointing defects and their causes, then to apply the best solution to enhance the delivery process. Table 1 shows the tools and technologies which have been applied in the study in each phase of Lean Six Sigma within the DMAIC cycle framework. Table 1: Tools and technologies which have been applied DMAIC Define Measure Analyse Improve Control Tools Project charter, Interviews, SIPOC Diagram, Data Collection, Pareto Chart. Data Collection, Brainstorming Strategy, Histogram, Process Map, Process Capability Calculation, Sigma Level Calculation, VSM analysis calculation, VOC Identification. Fishbone Diagram, Cause & Effect Matrix, Pareto chart, Brainstorming Strategy, Quality function deployment method. Brainstorming Strategy, VSM Analysis Calculation, Process Map, Implementation Plan. Data Collection, Process Capability Calculation, Sigma Level Calculation The implementation of this project began with the ‘define’ stage, where a project charter was established. Definitions were established of prerequisites such as the goals of project, its scope and the resources required, providing a basis on which the subsequent stages could proceed. According to George and George (2003), the basic principle of Lean Six Sigma is that a defect is anything that makes a customer dissatisfied, such as poor quality, high cost and long lead times. The first step in dealing with these problems is to take a process view of how the firm meets customer requirements. The tool for building a high-level map of such a process is a SIPOC diagram (Figure 1), including suppliers, inputs, processes, outputs and customers. Figure 1: SIPOC diagram A sample of customers was asked about their satisfaction with the service provided by the company and the main problems that they had faced or noted when their orders were fulfilled. The problems related to delivery were incorrect billing, late delivery, supply of a reduced quantity, substandard items delivered, and incorrect products or quantities delivered. A Pareto chart (Figure 2) shows that 50 percent of all complaints related to delivery were about late delivery, meaning that this was the problem having the greatest impact. Figure 2: Pareto chart based on defects A Pareto chart based on costs was used for deeper analysis. Costs were determined on the basis of two main considerations: the average cost of the possibility of losing a customer and the calculated cost per defect in the service provided. Looking at the curve chart used to calculate the cost based on the above considerations, it can be seen that both give almost the same result, i.e. that late delivery and substandard items delivered were respectively the most costly problems, so the next step was to concentrate on late delivery to identify its causes and potential solutions. At the measuring stage, the current process was mapped and measured. ‘Late delivery to the shops’ was used as the critical-to-quality variable (CTQ-Y), with the defect being late delivery. Since cycle time was identified as CTQ, a data collection plan was developed. Key measures and sources of data must be identified for proper data collection to take place. The customer complaint database indicated that delivery-related variables were the lateness by sales office, time spent loading, lateness by customer, number of shops and traffic problems. Figure 3 shows that, ‘lateness by sales office’ was the variable appearing most often in the customer complaint database. It was necessary to verify this further. The main objective was to reduce as far as possible the number of causes of this defect. Figure 3: Pareto chart based on delivery-related variables A value stream map (VSM) analysis was carried out to verify the result of the Pareto analysis. A current-state VSM was drawn, allowing the one non-value-added step that should be removed to be identified. Next, a future-state VSM was drawn by removing from the process any non-value-added step, then identifying any potential for reducing the cycle time in each of the other steps. Looking at the average time data in all steps of the current-state and future-state value stream maps, it was noted that there were two key gaps between the ideal and existing amount of time spent, on billing of sales and on loading the items. The causes were seen to be the same as those of the Pareto chart, indicating that lateness by the sales office was the most important cause of the defect. The root causes of the problem of late delivery can be identified by using the fishbone diagram shown in Figure 4. The association/effect scores for each of the variables were entered after brainstorming and a fishbone diagram was drawn up. Possible sources (Xs) were chosen for further analysis with a cause and effect XY matrix (Table 6), using the CTQ-Y variables, so that the possible sources of the three elements could be identified and the number of potential causes narrowed down. Figure 4: Fishbone diagram The four causes with the highest scores, i.e. those having the most impacts on lateness by the sales office, were chosen as the key sources of the defect, to be given further considerations, so that suitable solutions could be implemented during the improvement and implementation stages. These four sources, identified as potential causes of the three variables which had already been chosen as the CTQ-Ys for delivery time, were: Bad loading planning; Loading method; Late morning start; and Lack of equipment. Based on the results of the analysis phase and after determining clearly the reasons for the delay, the team members categorized the solution as comprising two key stages: changing daily hours of work and improving operations management. It had already been suggested that delivery time could potentially be reduced by changing the daily hours of work, improving the loading method and loading planning, and using trolleys to carry the items in order to help deliver the services in the right quality and quantity at the right time. 4 RESULTS By using the above method, we were successful in reducing the cycle time required to deliver orders to customers during working hours, which helped to reduce delays in delivery and increase customer satisfaction significantly, thus reducing the likelihood of losing customers due to dissatisfaction. The results of the data analysis indicate that changes in hours of work, loading plan and loading method brought down the number of defects by 95% from 10.5 to 0.5 per week, resulting in a considerable improvement in the Sigma level from 1.7 to 3.55. Although the direct focus of the project was the causes of deliver delays, it contributed indirectly to raising the quality of goods delivered and reducing the number of customer complaints about delivery of substandard goods, as the new trolleys helped significantly in reducing the risk of dropping items and damaging them while they were being taken to the trucks. Table 2: results of implementation Lean Six Sigma DMAIC Tools After improvement Defect/week 10.5 0.5 Sigma level 1.7 3.55 5 CONCLUSION There are a range of operational difficulties which affect food distribution SMEs in Saudi Arabia. Lean Six Sigma can be used to great effect to reduce or eliminate the associated defects. The case study indicates that a combination of the strengths of each approach (the speed of Lean and the consistency of Six Sigma) could bring about considerable performance improvements. A synergy of Six Sigma and Lean has provided an effective methodology which has helped to improve food distribution in an SME by reducing costs, improving the cycle time and reducing quality defects, thus increasing customer satisfaction. These significant improvements demonstrate the effectiveness of the Lean Six Sigma approach. In view of the success of this methodology in this specific case, it is likely that it can also be usefully implemented in SMEs in other service industries. References Antony, J. (2011), “Six Sigma vs Lean: Some perspectives from leading academics and practitioners”, International Journal of Productivity and Performance Management, Vol. 60, No. 2, p. 185-190. Arnheiter, E. D. and Maleyeff, J. (2005), “The integration of Lean management and Six Sigma”, The TQM magazine, Vol. 17, No. 1, p. 5-18. Arthur, J. (2007), Lean Six Sigma demystified: A self teaching guide, McGraw Hill. George, M. (2002), Lean Six Sigma combining Six Sigma quality with Lean speed, McGrawHill. George, M. L., and George, M. (2003). Lean six sigma for service, McGraw-Hill, New York. George, M., Rowlands, D., Price, M., & Maxey, J. (2005). The lean six sigma pocket toolbook. Kumar, M., Antony, J., Singh, R. K., Tiwari, M. K., and Perry, D. (2006), “Implementing the Lean Sigma framework in an Indian SME: a case study”, Production Planning and Control, Vol. 17, No. 4, p. 407-423. Lee, K.-C. and Choi, B. (2006), “Six Sigma management activities and their influence on corporate competitiveness”, Total Quality Management and Business Excellence, Vol. 17, p. 893. Nabhani, F. and Shokri, A. (2009), “Reducing the delivery lead time in a food distribution SME through the implementation of Six Sigma methodology”, Journal of Manufacturing Technology Management, Vol. 20, No. 7, p. 957-974. Pepper, M. P. J. and Spedding, T. A. (2010), “The evolution of Lean Six Sigma”, International Journal of Quality and Reliability Management, Vol. 27, No. 2, p. 138-155. Salah, S., Rahim, A., and Carretero, J. A. (2011), “Implementation of Lean Six Sigma (LSS) in supply chain management (SCM): an integrated management philosophy”, International Journal of Transitions and Innovation Systems, Vol. 1, No. 2, p. 138-162. Shamou, M., and Arunachalam, S. (2009), “Integrating Lean and Six Sigma for optimum manufacturing performance”, in Proceedings of Advances in Computing and Technology (AC&T), The School of Computing and Technology 4th Annual Conference, University of East London, p. 51-60, ICGES Press. Snee, R. D. (2010), “Lean Six Sigma – getting better all the time”, International Journal of Lean Six Sigma, Vol. 1, No. 1, p. 9-29. Taylor, G. M. (2009), “Lean Six Sigma service excellence: A guide to green belt certification and bottom line improvement”, J. Ross Publishing. Zhang, Q., Irfan, M., Khattak, M. A. O., Zhu, X., and Hassan, M. (2012), Lean Six Sigma: A Literature Review. Usage of GA with Multilevel Thresholding to Detect Ice Thickness of Iced Conductor Bahadır Akbal,a Musa Aydınb a Department of Electrical and Electronics Engineering, Selçuk University, 42075, Konya, TURKEY [email protected] b Department of Electrical and Electronics Engineering, Selçuk University, 42075, Konya, TURKEY [email protected] Abstract. Ice load on the electrical transmission line (ETL) can change the aerodynamics of the lines, causing galloping and faults, for example short circuits. If enough ice load forms, the weight of ice on the line can cause the electrical lines to collapse and then it can cause loss of load. Thus electrical energy of some consumers may be cut for days. So, ice load must be monitored continuously to prevent this case. Image processing can be used to monitor ice load and to determine ice thickness of iced conductor. Ice thickness of iced conductor can be determined by using image segmentation, and image segmentation makes according to optimum threshold value. Optimum threshold value can be determined bi-level threshold method or multi-level threshold method. It was seen in literature that multilevel threshold method is an effective method in object recognition. Multilevel thresholding can be made by Otsu method. But determination of optimum threshold level is difficult process. In this study, multilevel threshold method was used and its optimum threshold level was determined with genetic algorithm. Objective function of genetic algorithm is determined by Otsu method. Keywords: Ice load, electric transmission line, image processing, multilevel. 1 Introduction At cold and humid weather, ice occurs on the conductors of transmission line and it is called as ice load. Ice load occurs generally at between 2˚C and -8˚C temperature and at least 95% humidity. Ice load amount on conductor increases at low temperature and high humidity and if its amount increases excessively, transmission line pole may be bending or conductor may be breakage. Ice load can be monitored continuously to decrease its effect of ice load. Image segmentation was used to determine ice thickness of iced conductor in this study. There are lot image segmentation methods. It was seen in literature that bi-level threshold method is not enough for some object identification. Thus multilevel threshold method was used for image segmentation studies. Multilevel threshold can be made Otsu method. But detecting of optimum threshold level is difficult. The optimum threshold level can be determined by using artificial intelligence methods for multilevel threshold. Particle swarm optimization (PSO) method was often used in literature. When PSO is used with Otsu method, its results are better than traditional Otsu method results. Two-dimensional Otsu method is suggested for segmentation of low-contrast iced conductor. The result of two- dimensional Otsu method is good but algorithm speed is low level. Multilevel threshold was made with maximum entropy and developed PSO (DPSO). Convergence of the suggested method is faster than convergence of traditional PSO, and 5 threshold levels were used but the best level for segmentation was not defined. When transmission line monitoring was made with video processing, two-dimension Otsu method was used to eliminate noise of image. The best simulated annealing PSO (SA-PSO) was used with two-dimension Otsu method to detect the best threshold level. But single level threshold was made. When hybrid PSO-GA was used with OTSU method, noise of image was eliminated, and threshold number and the best threshold level is not indicated. Slope-line search algorithm was used to determine ice thickness. This method is different the other methods. In this method image segmentation was made with single level threshold. If multilevel threshold can be used, the better results may be obtained. Support Vector Machine (SVM) and Artificial Neural Network (ANN) were used as different method to detect ice thickness of iced conductors. SVM and ANN were used to classify image. When SVM and ANN were compared, the result of SVM is better than the result of ANN. But ice thickness of SVM and ANN were not indicated. In this study, multilevel thresholding was used to determine ice thickness of iced conductor. Multilevel thresholding was made by using Otsu method. The optimum threshold level was determined by using Genetic Algorithm (GA). The result of Otsu-GA methods were compared at the end of this study. 2 PROBLEM FORMULATION Otsu indicated between-class variance method for image segmentation. In this method, variance of different classes is maximum value. When an image is divided as two classes, these classes can be defined as C0 and C1. If threshold level of C0 and C1 is determined as t, C0 includes the gray level from 0 to t-1, and C1 includes the gray level from t to L. gray level probabilities are defined as w0 and w1, and distribution of gray level probability of classes as follows ; C0 p0 p p p ,........, t 1 and C1 t ,........, L wt wL w0 wt 1 where w0 t 1 L i 0 i t Pi and w1 Pi (1) (2) The mean levels of classes are defined as µi. the mean levels of image are defined as µT. t 1 0 i 0 L i.Pi i.P and 1 i w0 i t w1 0 .w0 1.w1 T and w0 w1 1 (3) (4) Otsu's method which is based on between-class variance is defined as follows; f (t ) 0 1 Where 0 w0 .(0 T )2 and 1 w1.(1 T )2 (5) (12) In bi-level threshold studies, optimal threshold level (t) is determined by Otsu method as follows; t arg max f (t ) (6) Multilevel thresholding of an image can be extended between-class variance function. m f (t ) i (7) i 0 The number of threshold is m (t0,t1,t2,.....,tm), and the number of classes in original image is m (C0,C1,C2,.....Cm). Where f (t ) 0 1 2 ..... m (8) 0 w0 .( 0 T ) 2 1 w1.( 1 T ) 2 2 w2 .( 2 T ) 2 ... (9) m wm .( m T ) 2 The optimum threshold levels (t0,t1,t2,....,t3) are determined as follows; (t0 , t1 , t2 ,...., tm ) arg max f (t ) (10) 3 BRIEF DEFINITON OF PROPOSED METHOD In this study, iced conductor image which is shown Fig. 1 was used for ice load monitor study. This iced conductor belongs to ETL which was harmed by ice load. Primarily image segmentation must be made properly. If image segmentation is made properly, target object can be detected correctly. After this image was converted to gray level, average filter was used to determine ice thickness of conductor. Unnecessary object images on image of iced conductor were eliminated with average filter. After average filter was implemented to the gray level image, its histogram was obtained. Optimal threshold point can be determined by using the obtained data from histogram. Fig. 1. Iced conductor. It seen in literature that the results of multilevel thresholding are better than the results of bi-level thresholding for image segmentation. Therefore multilevel thresholding was preferred in this study. Multilevel threshold can be made Otsu method. But detecting of optimum threshold values is difficult. Thus GA was used to detect optimum threshold values for image segmentation. When Otsu method was used with GA, objective function was determined equation (10). So t0,t1,t2,…tm values which is on gray value histogram can be determined easily by using Otsu method with GA. t0,t1,t2,…tm values is shown Fig.2. Fig. 2. Histogram of gray level image After threshold level and threshold values are determined, edge detection can be made. There are a lot edge detection methods in literature. These methods can be defined as two topics. These topics are first-order and second-order edge detection operators. First-order edge detection operators are Roberts Cross, Smoothing, Prewitt, Sobel, and Canny. Second-order edge detection operators are Laplacian, Zero-crossing and Laplacian of Gaussian. Marr– Hildreth algorithm was used for edge detection. Marr–Hildreth algorithm is based on the zerocrossings of the Laplacian of the Gaussian operator. 4 GENETIC ALGORITHM Find the optimum threshold levels is difficult process by using only Otsu method. Thus genetic algorithm was used in this study. Genetic algorithm is one of the powerful algorithms to solve optimization problems. Working principle of genetic algorithm as follows: 1. Chromosome population is occurred as random according to iteration number and genes numbers. Genes are t0,t1,t2,…tm. 2. Fitness value of chromosome is calculated by objective function, and affinity value is calculated. Objective function is determined by Otsu method. Chromosome selection process for crossover operation is made according to affinity value. In this study tournament selection method was used as the selection process, and the selected population was occurred for crossover. Two chromosomes are selected and affinity values of chromosomes are compared in tournament selection process. If chromosome affinity value is good another chromosome affinity value, it is selected for crossover process. Tournament size determines according to population size. 3. Crossover is made after the selection process. Crossover is made according to crossover rate (Pc). The number is produced random between 0 and 1 for any chromosome which will be selected for crossover. If the number (or ID) of chromosome is less than Pc, it is selected to crossover. After the crossover population is created, chromosomes are selected as pair, and mutual gene exchange is made between pair chromosome. If the selected chromosomes are shown as C=(C(1),C(2),C(3),..,C(m)) and K=(K(1),K(2),K(3),..,K(m)), crossover can be shown by equation (11) for each gene. Cn(i) .C(i) (1 ).K (i) and Kn(i) .K(i) (1 ).C(i) (11) So new chromosomes are produced as Cn and Kn. i which is produced randomly is a number according to gene number. β is produced random between 0 and 1. Change of the number of genes is determined as randomly. 4. Mutation is made when radical change need in genes. Mutation provides variation in population and is made according to mutation rate. The number is produced random between 0 and 1 for any bit which will be selected for mutation. If the number is less than mutation rate, this bit is selected for mutation process. The selected bit is changed with a random number 5 EXPERIMENTAL RESULTS At least three threshold levels were selected to determine ice thickness of iced conductor which is shown Fig.1. Ice thickness was determined by using Otsu method with GA. Ice thickness of ice conductor is determined according to number of pixels which is obtained after edge detection process. Different threshold levels were used to determine ice thickness of iced conductor. When Otsu-GA method was used to determine ice thickness, Table 1 and Fig. 3 Table 1. Font sizes and styles. Threshold Level The Number of Pixels 3 Threshold The Fitness Values Value of GA 52 82 121 177 1943 4 48 73 103 135 186 2004 5 45 69 96 122 153 197 2035 6 44 58 80 103 127 158 202 2055 7 42 58 79 101 123 146 173 205 2069 The most accurate result was obtained when threshold level was 7. This result can be seen in Fig. 3. Fig. 3. The result of Otsu Method with GA 6 CONCLUSION Image processing is used generally in ice monitoring method. In this study, ice thickness of iced conductor was determined by using image processing and Genetic Algorithm. The good results are obtained by using multilevel thresholding method in literature. Thus multilevel thresholding was used to determine ice thickness. Otsu method was used for multilevel thresholding, and GA was used to find optimum threshold level. When the results of Otsu-GA which is shown in Table 1 were examined, 7 level thresholds were determined as the best result, and total thickness of iced conductor was found 42 pixels. This value can be acceptable level. References Zhiwei, Y., Hongwei C. & Jinping L.Z. (2008). Automatic threshold selection based on Particle Swarm Optimization algorithm. International Conference on Intelligent Computation Technology and Automation, 1, 36-39. Liu Y.T., Fu M.Y. & Gao H.B. (2007). Multi-Threshold Infrared Image segmentation Based on The Modified Particle Swarm Optimization Algorithm. Proceedings of the Sixth International Conference on Machine Learning and Cybernetics, 1, 383-388. Fengjie S. , He W. & Jieqing F. (2009). 2D Otsu Segmentation Algorithm Based on Simulated Annealing Genetic Algorithm for Iced-cable Images. International Forum on Information Technology and Applications, 2, 600-602. Hongmei T., Cuixia W., Liying H. & Xia W. (2010). Image Segmentation Based on Improved PSO. International Conference on Computer and Communication Technologies in Agriculture Engineering, 191-194. Sun F., Yang Z. & Fan J. (2010). Study on the Preprocessing Algorithm of Transmission Lines Video Monitoring Image. 2010 2nd International Conference on Information Engineering and Computer Science (ICIECS), 1-4. Sun F. & Tian Y. (2010). Transmission Line Image Segmentation Based GA and PSO Hybrid Algorithm. International Conference on Computational and Information Sciences, 677 680. Lu J., Luo J., Zhang H. & Li B. (2011). An Image Recognition Algorithm Based on Thickness of Ice Cover of Transmission Line. International Conference on Image Analysis and Signal Processing (IASP), 210 - 213. Jiao R., Li B. & Li Y. (2010). Detection of Cladding Ice on Transmission Line Based on SVM and Mathematical Morphology. rd International Congress on Image and Signal Processing (CISP2010), 1624 - 1628. Akay B. (2013). A Study on Particle Swarm Optimization and Artificial Bee Colony Algorithms for Multilevel Mhresholding. Elsevier Applied Soft Computing, 3066–3091. Duraisamy S.P. & Kayalvizhi R. (2010). A New Multilevel Thresholding Method Using Swarm Intelligence Algorithm for Image Segmentation. Journal of Intelligent Learning Systems & Applications, 126-138. Aydin I., Karakose M. & Akin E. (2009). The Fault Diagnosis Model Based On Artificial Immune System Using Genetic Algorithm. Dokuz Eylül University Journal of Engineering Sciences, 58- 72. Nixon M.S. & A.S. Aguado. (2002). Feature Extraction and Image Processing. Newnes, India. A Green Supply Chain Network Design Considering Carbon Dioxide Emissions, Energy Consumption and Economic Performance Mohammad Reza Marjani,a Omid Arjmand Ghahestani,b Milad Heidari c a Department of Industrial Engineering, Qom University of Technology, Qom, Iran [email protected] b Islamic Azad University Zanjan Branch, Zanjan, Iran [email protected] c Islamic Azad University Zanjan Branch, Zanjan, Iran [email protected] Abstract. The aim of most supply chain network design problems is to minimize the total cost of the supply chain. One of the most important problems in the today’s world is climate changes and its impact on environment and humanity. The green supply chain concept because of its emphasis on energy efficiency, reduction of greenhouse gas emissions, and recycling end of life products, has been considered as an effective solution to this concern. In this article we introduced a green supply chain network design model with forward and reverse flows, considering green procurement and also some tradition costs of supply chain such as fixed cost, transportation cost, purchasing raw material. Two major factors of the model are the energy consumption cost and the Costs of carbon dioxide emissions when the upper limit is exceeded. The concerned supply network includes suppliers, planets, distribution centers and customers in forward scene, and collection centers and disposal centers in backward direction. Each plant can be established by standard or environmentally friendly technology. Multiple types of vehicles with different capacity, cost and CO2 emission are used throughout the supply chain. The problem is formulated as a mixed integer nonlinear programming model and solved using Lingo. Numerical experiments are performed to illustrate the efficiency of the proposed approach. Keywords: Green Supply Chain, Network Design Problem, Carbon Dioxide Emissions, Energy Consumption. 1 Introduction Climate change and its impacts on the earth and humanity are gaining momentum , menacing the integrity and security of economies and the quality of life of vulnerable populations. the main elements to climate change are Anthropogenic green house gases (GHGs), as their atmospheric concentrations have grown markedly since pre-industrial times, with an increase rate of 70% between 1970 and 2004 (Tarek Abdallah 2004). In order to responding to climate change, the Kyoto Protocol was signed in 1997 and came into force in 2005. The protocols’ goals require an emissions reduction of greenhouse gases by an average of 5% from 1990 levels by 2012 in 37 industrialized countries (Protocol, K., 2007). One of the great achievements in this protocol is emissions trading mechanism. The advantage of this mechanism is that some firms can reduce their emissions more economically than others. This mechanism reduces the pressure on companies to reduce carbon emissions throughout their operations, by allowing them to either invest in other economical emissions reduction projects or purchase carbon credits (Nordhaus 2007). On the other environmental impacts of end of products (EOL) and limited availability to natural resources are other important problems that have been considered by many researchers in two last decades. Supply chains have more environmental impacts on environment and in order to reduce their environmental impacts, green supply chain is defined. Srivastava (2007) describe green supply chains as ‘‘integrating environmental thinking into supply chain management, including product design, material sourcing and selection, manufacturing processes, delivery of the final product to the consumers, as well as the end of life management of the product after its useful life’’. To have a green supply chain, it is necessary minimizing (preferably eliminating) the negative effect that the supply chain has on the environment. So that, in order to reducing environmental effects of supply chains and for limited availability of natural resources we consider green supply chain concept and also reverse logistics, as a tool of green supply chain for this paper. For this goal we use closed loop supply chains concept too. Wells et al (2005) have defined closed loop supply chains as: “In general terms, closed loops consist of two supply chains: a forward and a reverse chain whereby a recovered product re-enters the traditional forward chain”. therefore, if target is the closed loop supply chain, reverse logistics, which is a means of green supply chain management, is the best approach to reaching that target, because in order to minimize waste, a reverse flow must be introduced into the supply chain and it should be managed in order to make best use of the materials/products returned, through repair and reuse, refurbishment, remanufacturing, cannibalization, or recycling (kumar et al 2006). In this paper we propose a mixed integer non-linear programming model for a green supply chain with forward and reverse flows where minimizes some traditional supply chains cost such as: fixed cost, transportation cost, energy consumption cost, purchasing raw material cost and co2 emission cost with considering emission trading mechanism. The rest of paper is organized as follows: section 2 gives some literature about the green supply chains. Section 3 introduces the mathematical model of problem. Section 4 shows the numerical examples results and findings and section 5 gives final conclusion. 2 Literature Review Mincirardi et al (2002) introduced a multi-objective model to minimize solid waste in a supply chain. Bin and Jun (2007) introduced a non-linear mixed integer program for a green supply chain, taking into consideration the effect of e-commerce on the supply chain. They concluded that e-commerce can significantly reduce supply chain costs while also optimizing the green supply chain management. Paksoy et al (2010) proposed a supply Chain model to minimize total cost, prevent more CO2 gas emissions and encourage customers to use recyclable products. They considered different transportation choices between echelons, according to CO2 emissions. Wang et al (2011) proposed a multi-objective optimization model that captures the trade-off between the total cost and the environment influence. They were interested in the environmental investments decisions in the design phase. Fatemi ghomi et al (2012) developed a multi-objective optimization problem for a green supply chain that considers the cost elements of the supply chain, such as transportation, holding and backorder costs, and also, the environmental effect components of the supply chain, such as the amount of NO2, CO and volatile organic particles produced by facilities and transportation in the supply chain. Also they utilized a memetic algorithm in combination with the Taguchi method to solve their model. Tarek abdallah et al (2012) developed a mixed integer program for the carbon-sensitive supply chain that minimizes emissions throughout the supply chain by taking into consideration green procurement also known as environmental sourcing. They also presented a sample case study with a life cycle assessment of three scenarios based on different carbon emissions costs. In this paper we extended the green supply chain model presented by Tarek abdallah et al (2012) considering reverse logistics as a tool of green supply chain management, different options for transportation and different building technologies for plants according to building technologies that presented in bouchriha (2011) paper. 3 Problem Definition The integrated supply network considered in this study includes multiple suppliers, multiple production/recovery sites, multiple distribution centers, multiple demand points, multiple collection centers and multiple disposal centers. The best locations to establish production/recovery, distribution, collection and disposal sites from some existing potential locations are the main outputs of the study. Also we want to determine which suppliers to deliver raw materials along with their respective quantities, which plants should supply products to selected distribution centers, the optimized flows of product from selected distribution centers to selected customers with satisfied demands, optimized flows between customers and collection centers, how much collected products will ship to plant for recovery from collected centers and how much products will send to selected disposal centers from collection centers, while costs of supply chain with carbon emission cost are minimized. The major assumptions are that: 1. Customer demands are fixed and deterministic. 2. Plants building technology are: eco-building and standard building. 3. Recovery and recycling is done in opening plants. 4. Capacities for distribution centers, disposal centers and collection centers are deterministic. 5. Each supplier has a threshold amount of raw material to establish a contract. 6. There are two options for transportation. The problem is formulated as an integer programming as follows: 3.1 Sets N: I: J: C: H: V: L: M: B: R: set of suppliers set of plants set of distribution centers set of customers set of collection centers set of disposal centers set of products set of transportation options set of building technology set of raw materials 3. 2 Parameters : Fixed cost at opening a production/recovery center at location i with building technology b. : Fixed cost of opening a distribution center at location j. : Fixed cost of opening a collection center at location h. : Fixed cost of opening a disposal center at location v. : Unit cost of purchasing raw material type from supplier at location n. : Number of units of raw material type required to produce one unit of product type l. : Threshold amount of raw material required by supplier at location n to establish a contract. : Demand of costumer c for product type l. : Unit CO2 emission in a production/recovery center at location i with building technology b to produce one unit of product type l. : Unit CO2 emission in a production/recovery center at location i with building technology b to recovery one unit of o products l. : Unit transportation cost between centers using transportation mode m. : Distance between a supplier at location n and production/recovery center at location i. : Distance between production/recovery center at location i and distribution center at location j. : Distance between a distribution center at location j and costumer at location c. : Distance between a customer at location c and collection center at location h. : Distance between a collection center at location h and plant at location i. : Distance between a collection center at location h and disposal center at location v. : Unit CO2 emission using transportation mode m. : Unit CO2 embedded in raw material from supplier at location n. : Unit energy consumption costs using transportation mode m. : Unit energy consumption using a production /recovery center at location i with building technology b to produce. : Unit energy consumption using a production /recovery center at location i with building technology b to recovery. : Plant production capacity. : Plant recovery capacity. : Capacity of distribution for a distribution center. : Capacity of collection for a collection center. : Capacity of disposal for a disposal center. : Rate of return for product from customer. : Rate of return for product from collection center to plant. : Rate of return for product from collection center to disposal center. CCO2: CO2 emission cost. : Maximum amount of carbon credit. 3.3 Decision variables : Quantity of raw material shipped from supplier n to production/recovery center i using transportation mode m. : Quantity of products type l shipped from production/recovery center i to distribution center j using transportation mode m. : Quantity of product type l shipped from distribution center j to costumer c using transportation mode m. : Quantity of products type l shipped from costumer to collection center h using transportation mode m. : Quantity of products shipped from collection center h to production/recovery center i using transportation mode m. : Quantity of products shipped from collection center h to disposal center v using transportation mode m. : All amount of carbon dioxide emission in throughout supply chain. : 1 if a production/recovery center with building technology b is opened at location i, 0 otherwise. : 1 if a distribution center is opened at location j, 0 otherwise. : 1 if a collection center is opened at location h, 0 otherwise. : 1 if a disposal center is opened at location v, 0 otherwise. : 1 if supplier n supplies raw material to production /recovery center at location i, 0 otherwise. : 1 if supplier n supplies raw material type , 0 otherwise. 3.4 Model Min TOTAL COST= FC+TR+EN+PR+CO2C FC = . + + TR = + + + + (1) (2) . + + (3) EN = + . + . + + + + + (4) PR = CO2C = ( (5) – ) * Z1 * CCO2 (6) Subject to: (7) (8) (9) (10) (11) (12) (13) (14) (15) (16) (17) = (18) (19) (20) (21) > * Z1 (22) + M * Z1 (23) 1 (24) ={0 , 1}, i,b (25) ={0 , 1}, j (26) ={0 , 1}, h (27) ={0 , 1}, v (28) ={0 , 1}, n,i,r (29) Z1 ={0 , 1} (30) , , , , 0 (31) Objective Function (1) minimizes the total costs within the supply chain. Relation (2) determines the fixed cost of the supply chain based on opened facilities. Equation (3) computes the transportation cost according to the distance and amount of the transported product by each transportation mode. Relation (4) computes the energy consumption cost according to the distance and amount of the transported product by each transportation option and energy consumption in plants according to amount of produced and recovered products. (5) computes purchasing cost of raw materials and (6) computes CO2 emission cost in throughout the supply chain according to amount of emission in transportation and plants and co2 embedded in raw materials. Constraint (7) ensures that the demand of each customer is satisfied by the open DCs. Constraint (8) ensures that all the raw material requirements are met from the assigned suppliers. Constraint (9) states that every supplier has a minimum raw material order requirement to establish a contract. Constraint (10) describes that no contract is established unless a supplier provides the raw material. (11) ensures that no raw material is shipped unless a contract is established. Constraints (12)-(16) are defined to guarantee the capacity of different sites. Relation (17) ensures that the total flow of product l that enters DC j from all plants does not exceed the flow that leaves the DC to all customers. (18) calculates the carbon dioxide emissions across the supply chain. Constraint (19) states that there is a rate for return of end of life products from customers. (20) describes that after inspection in the collection centers only number of collected products that are recyclable ship to plant for recovery or recycling. Constraint (21) states that non-recyclable collected products send to disposal centers. Relations (22) and (23) define Z1 binary variable which should be one if and only if CO2CUR is bigger than CO2CAP. Constraint (24) ensures that only one type of building technology is selected for opened plant i. Constraints (25)-(30) enforce the binary restriction of some variables and (31) enforce the non-negativity restriction of other variables respectively. 4 Experimental results In this section the results of some numerical examples carried out to evaluate the performance of the proposed model. To do so the developed model is coded and solved using Lingo 8.0 software. All experiments are performed using a computer with an Intel Core 2duo 2.2 GHz CPU and 2GB of RAM. We generate four different instances randomly and in each case the optimal solution of the problem is gained and the running CPU time is reported. Since the problem is NP-complete the optimal solution will be achievable just for reasonable size problems. These experiments are summarized in tables 1 and 2. Table 1: Dimensions of tests # of Suppliers # of Raw material types # of Plants # of Distribution centers # of Customers # of Collection centers # of Disposal centers # of Transportation options # of Products CO2 Capacity Test 1 2 2 2 2 2 2 2 2 2 100000 Test 2 4 2 3 4 8 3 2 2 3 200000 Test 3 4 2 3 4 15 3 3 2 4 2000000 Test 4 6 3 4 5 30 5 5 3 5 400000 Table 2: optimal solutions and solution times Test 1 Test 2 Test 3 Test4 Optimal solution 405680.0 3852382.0 7694819.0 60816060.0 Solution time (s) 10 13 106 314 As can be seen from table 2 by increasing the size of the problem, the solution time will increase exponentially and thus the optimization software are useful just for limited dimension. 5 Summary and Conclusions Pace of Climate change is increasing in recent years and greenhouse gases emission is one of the most important factors that contribute to this change. Green supply chain design is one of the areas that has been considered for this problem by many researchers. Green supply chain approach is a new attitude where supply chains can reduce their environmental effects, collecting their end of products to recover them. We utilized the srivastava definition of green supply chain that mentioned above, in our proposed model. The developed mixed integer non-linear programming model is based on fixed cost of opened facilities, energy consumption cost, supply chain operational costs and carbon dioxide emission cost for extra emission that considering these elements is innovations of this model. The problem was solved using the LINGO 8.0 optimization solver on four tests with different dimensions and the optimal solutions are gained. However for large size problems optimization software cannot achieve to optimal solution. Future studies may develop heuristic methods solving this problem with bigger dimensions in acceptable times, define other objectives and also perform the model on real-world cases. References Bin, Y. & Jun, H. (2007). An Analysis on Green Supply Chain Management in E-Commerce under the Economic Globalization. Proceedings of International Conference on Business Intelligence and Financial Engineering, (pp. 595 – 599). Beijing, China. http://dx.doi.org/10.1109/BIFE.2009.140 Kumar S. & Malegeant P. (2006). Strategic alliance in a closed-loop supply chain, a case of manufacturer and eco-non-profit organization. Technovation, 26(10), 1127–35. http://dx.doi.org/10.1016/j.technovation.2005.08.002 Mincirardi, R., Paolucci, M. & Robba, M. (2002). A multiobjective approach for solid waste management. Proceedings of the 1st Biennial Meeting of the IEMSs, (pp. 205–210). Nordhaus, W. (2007). The challenge of global warming: Economic models and environmental policy. New Haven, CT, Yale University. Paksoy, T., Ozceylan, E. & Weber, G. W. (2010). A multi-objective model for optimization of a green supply chain network. 3rd Global Conference on Power Control and optimization, (pp. 311-320) Gold Coast, Queensland, Australia. http://dx.doi.org/10.1063/1.3459765 Protocol, K. (2007). United Nations, Framework Convention on Climate Change. In: Kyoto Protocol to the United Nations Framework Convention on Climate Change. UNFCCC Secretariat. Fatemi Ghomi, S. M. T., Karimi, B. & Jamshidi, R. (2012). Multi-objective green supply chain optimization with a new hybrid memetic algorithm using the Taguchi method. Scientia Iranica, 19(6), pp.1876-1886. http://dx.doi.org/10.1016/j.scient.2012.07.002 Srivastava, S.K. (2007). Green supply chain management: a state of the art literature review. International Journal of Management Reviews, 91, pp. 53–80. http://dx.doi.org/ 10.1111/j.1468-2370.2007.00202.x abdallah, T., Farhat, A., Diabat, A. & Kennedy, S. (2012). Green supply chains with carbon trading and environmental sourcing: Formulation and life cycle assessment. Applied Mathematical Modelling, 36, pp. 4271-4285. http://dx.doi.org/10.1016/j.apm.2011.11.056 Wang, F., Lai, X. & Shi, N. (2011). A multi-objective optimization for green supply chain network design. Decision Support Systems, 51, pp. 262–269. http://dx.doi.org/10.1016/j.dss.2010.11.020 Wells, P. & Seitz, M. (2005). Business models and closed-loop supply chains: a typology. Supply Chain Management: An International Journal, 10(4): pp. 249–51. http://dx.doi.org/10.1108/13598540510612712 Bouzembrak, Y., Allaoui, H., Goncalves, G. & Bouchriha, H. (2011). A Multi-Objective Green Supply Chain Network Design. 4th International Conference on Logistics(LOGISTIQUA), (pp.357-361). Hammamet, tunisia. Multi Period Distribution Planning Problem of Crossdocking Network Setayesh Badakhsh,a Alireza Rashidi, b Ali Akbar Akbari c a School of Industrial Engineering, Islamic Azad University, South Tehran Branch, Tehran, Iran. [email protected] b School of Industrial Engineering, Islamic Azad University, South Tehran Branch, Tehran, Iran. [email protected] c School of Industrial Engineering, Islamic Azad University, South Tehran Branch, Tehran, Iran. [email protected] Abstract. The purpose of this study is to investigate modeling and the analysis of physical distribution of crossdocking network. Crossdocking is a new strategy which will be use to reduce inventory and also delivering time to enhance customer's responsibility. This will be done through removing storage process which leads to cost reduction and creating new opportunities. This paper deals with the multi period planning of a crossdocking distribution network where multi item freights are transported. The problem is formulated as an integer linear programming model and solved using GAMS software in different sizes. Experimental results demonstrate the ability of the proposed algorithms achieving remarkable results. Keywords: Supply Chain, Multi Period Planning, Physical Distribution, Crossdock network. 1 Introduction In today's global competitive environment, reduce maintenance costs and increase service levels at all stages of the supply chain with the aim of increasing responsiveness to customers is essential. In general, each supply chain is composed of three main stages namely, procurement, production and distribution, in which the phase distribution due to direct contact with customers is very important. The movement of goods process in the supply chain distribution process is called physical distribution process that encompasses the output of products from suppliers to customers. Flow of goods in these sectors may be transmitted through the networks of distribution centers to stores or directly to customers. Planning and management of the flow of goods in such a network has a direct impact on the cost of supply chain and customer satisfaction. Crossdocks are a new option in the physical logistics of goods that have been able to simultaneously cut costs and reduce delivery time, reduce the cost transferring goods and provide customers satisfaction. This study seeks to provide a programming model for implementing effective distribution crossdocks across the supply chain. Scientists have a special interest in introducing, implementing and evaluating the performance of crossdocks in recent years. In this paper, a multi-period distribution planning problem in a supply network including multiple crossdocks is presented as an integer linear programming model and solved through GAMS software. The contents of this article are organized this way: In the next section the related literatures will be reviewed briefly. Then the problem is introduced and the mathematical model will be presented. The experimental results will be illustrated in section 4 and finally, summing up the results of the study and some directions for future research are stated in section 5. 2 Literature Review Agustina et al. (2010) reviewed the mathematical models presented in the literature of the planned crossdocks and divided them according to their desired level decisions into three categories: strategic, tactical and operational. Some issues such as scheduling, assignment of trucks to docks, routing of vehicles and assignment of products are at the operational level. In tactical level the crossdocks layout design problem and in strategic-level the supply network design problem include crossdocks has been studied. Belle et al. (2012) also provided guidelines for successful implementation strategies. They also feature the difference of the variety of crossdocks with a brief statement of them. Further in this paper the studies on crossdocks are divided and briefly reviewed. Jayaraman & Ross (2003) studied the design of production systems, logistics, post and transfer and pointed the crossdocks have been involved in the supply chain environment. Their problem includes the various product groups, a central site, several distribution centers and crossdocks and retails. Ross & Jayaramanand (2008) continues to evaluate new innovative ways of positioning the crossdock centers across the network of supply chain. Sung & Song (2003) analyzed the crossdocks location through a network of supply chain and associated service vehicles on routes between suppliers and cross docks or routes through the crossdocks and customers. Mousavi and Tavakkoli Moghaddam (2013) determined simultaneously the position of the crossdocks and routing of vehicles in a distribution network, mixed integer programming model in the form of modeling and used an innovative method of two-step to solve it. Lim et al. (2005) investigated on the distribution of the products through a network of crossdocks across the state that sent and received in a pre-specified time intervals can be done. Optimal scheduling in the transport network and minimum delivery delay at distribution centers are both considered. Miao et al. (2010) introduced the scheduling of distributed applications on a network of suppliers and customers to serve a specified time interval with delay possibility. Chen et al. (2006) deal with a network of cross docks model based on supply and demand forecasts to minimize the total operating costs of distribution. Lee et al. (2006) have created their own hybrid models in their articles on the issue of the scheduling and routing of vehicles in a distribution network consisting of crossdocks. Liao et al. (2010) reviewed the number of vehicles required and the best scheduling and route of delivery vehicles in the network consist of crossdocks and proposed a heuristic solution method based on tabu search algorithm to solve it. Musa et al. (2010) introduced the problem of determining operational vehicles based on minimizing the total costs of transportation and crossdock network and solved it with an ant colony algorithm. Marjani et al. (2012) have introduced the scheduling problem in distributed crossdocks network through multi-commodity shipments, soft time windows and transaction between the crossdocks. Dondo and Cerda (2013) provided a solution to the problem of routing vehicles through a network that includes a crossdock with unlimited potential in a finite time horizon. Lindsey et al. (2013) also investigated on comparing the use of crossdocks or directly sending in a distribution network. This paper follows the Marjani et al. (2012) model and checks the planned distribution network that includes multi- crossdocks across several time periods. The feature of multi-periods of the problem, which have not been studied so far, is effective in determining the best distribution for long-term time horizons. While the necessity of survival the minimum in the crossdocks is one of the inherent characteristics of crossdocks, previous studies were not included in the mathematical model that can be reviewed and applied with multi-period model. 3 Problem Definition The physical distribution system is a multi-stage distribution network that includes multisupplier, multi- distribution centers and multi-retailer or stores. In this network distribution centers all use the crossdocks strategy. Therefore possibly they don't hold inventory in the stores and try to move it fast to the stores. However, it is possible to maintain a limited inventory. Distribution network includes multiple goods and any shipments received from suppliers or sent to retailers can include multiple goods. It is assumed that a 3PL is the owner of all crossdocks network or rented all of them and hence looks to manage fabric an entire network with the aim of minimizing the total cost of crossdocks. Each delivery and every pickup must be occurs in a specified time interval. In fact, delay is not permitted. Possible relationship between cross dock of inventory in the distribution network to compensate for the inadequacy of some of the products is another assumption which aims to expand the solution space and facilities to achieve feasible solutions defined and already mentioned about it in literature. The objective of this problem is to specify the best assignment of crossdocks to both suppliers and customers and also the best scheduling of vehicles at each crossdock to minimize the total transportation and operational costs. With these definitions, the following integer programming model is formulated to describe the considered problem. 3.1 Indices : Index of deliveries from suppliers; : Index of pickups to customers; : Index of Crossdocks; : Index of products; : index of Time period; 3.2 Parameters : Amount of product in pickup : Amount of product in delivery : Transportation cost from delivery to crossdock : Transportation cost from crossdock to pickup : Transportation cost from crossdock to crossdock : Starting time of pickup : Ending time of pickup : Starting time of delivery : Ending time of delivery : Capacity of crossdock : Handling cost per unit product per time unit at crossdock : Initial Inventory of product at crossdock : Volume of product 3.3 Variables : 1 if delivery is bound for crossdock at time , 0 otherwise : 1 if pickup goes to crossdock at time , 0 otherwise : Amount of product at crossdock at time : 1 if there is a shipment from crossdock to crossdock at time : Amount of product in shipment from crossdock to crossdock at time 3.4 Model Minimize (1) Subject to: (2) (3) (4) (5) (6) (7) (8) (9) (10) (11) (12) Objective function (1) minimizes the total operational and material handing cost including the inventory-handling cost at crossdocks, the transportation cost from suppliers to crossdocks, the transportation cost from crossdocks to customers, and the transportation cost between crossdocks. Constraint (2) ensures that each delivery if necessary at most once is fulfilled within its specified time window. Constraint (3) describes that all pickups must be sent just within their defined time windows. The capacity constraint of the crossdocks at all times is restricted by (4). The change of inventory level of each product at each crossdock between time units is defined by equation (5). Constraint (6) is the relation between two decision variables and enforces that the amount of products in shipment between two crossdocks is positive only when the related binary variable is one; M is a big number. Equation (7) sets the initial inventory of each product at each crossdock. Constraints (8) and (9) represent the nonnegativity of some integer variables and constraints (10)–(12) ensure the binary restriction of other decision variables. 4 Experimental Results In this section the results of some numerical experiments carried out to evaluate the performance of the proposed model is presented. The proposed integer programming model in coded in GAMS software and solved by using Cplex solver. All experiments are performed using a computer with an Intel Dual core 2.5 GHz CPU and 2GB of RAM. We generate ten different instances randomly by varying the number of deliveries, number of pickups, number of crossdocks, number of crossdocks and the planning horizon length. In each case the optimal solution of the problem is gained and the running CPU time is reported. Since the problem is NP-complete the optimal solution will be achievable just for reasonable size problems. These experiments are summarized in table 1. Table 1: experimental results Test Problem P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 Problem size i × j× k×r×t 4 × 8 × 2 × 5 × 40 5 × 10 × 3 × 7 × 70 5 × 15 × 3 × 7 × 50 10 × 15 × 3 × 7 × 70 10 × 20 × 3 × 5 × 50 15 × 30 × 2 × 5 × 60 15 × 40 × 3 × 7 × 80 20 × 35 × 3 × 5 × 80 15 × 45 × 3 × 5 × 60 20 × 50 × 3 × 7 × 70 Optimal Solution 4010 4090 4160 4170 4210 4270 4420 4320 4460 4490 CPU Time 3 10 15 95 115 225 346 433 465 534 5 Conclusions In this paper the multi period distribution planning problem of crossdocking network was evaluated. The problem is defined in terms of a single objective integer programming model which seeks to minimize the total cost of the transportation and storage of goods in crossdocks across the physical distribution network. GAMS software was used to solve the problem. Introduce and test of heuristic methods that can resolve shorter time to achieve competitive results and consider planning a reverse logistics network (planning defective, corrupt or empty containers) can be recommended for future research. References Agustina, D., Lee, C. K. M. & Piplani R. (2010). A review: Mathematical models for crossdocking planning. International Journal of Engineering Business Management, 2(2), pp.47-54. Belle, J. V., Valckenaers, P. & Cattrysse D. (2012). Crossdocking: State of the art. Omega,40, pp. 827-846. http://dx.doi.org/10.1016/j.omega.2012.01.005 Chen, P., Guo, Y., Lim, A. & Rodrigues, B. (2006). Multiple crossdocks with inventory and time windows. Computers & Operations Research, 33, pp. 43–63. http://dx.doi.org/10.1016/j.cor.2004.06.002 Dondo, R. & Cerdá, J. (2013). A sweep-heuristic based formulation for the vehicle routing problem with cross-docking. Computers and Chemical Engineering,48, pp. 293–311. http://dx.doi.org/10.1016/j.compchemeng.2012.09.016 Jayaraman, V. & Ross, A. (2003). A simulated annealing methodology to distribution network design and management. European Journal of Operational Research, 144(3), pp. 629645. http://dx.doi.org/10.1016/S0377-2217(02)00153-4 Lee, Y. H., Jung, J. W. & Lee, K. M. (2006). Vehicle routing scheduling for cross-docking in the supply chain. Computers & Industrial Engineering, 51, pp. 247-256. http://dx.doi.org/10.1016/j.cie.2006.02.006 Liao, C.J., Lin, Y. & Shi, S.C. (2010). Vehicle routing with cross-docking in the supply chain. Expert Systems with Applications, 37, pp. 6868–6873. http://dx.doi.org/10.1016/j.eswa.2010.03.035 Lim, A., Miao, Z., Rodrigues, B. & Xu, Z. (2005). Transshipment through Crossdocks with Inventory and Time Windows. Wiley Periodicals, Inc., pp. 724-733. http://dx.doi.org/1002/nav.20113 Lindsey, K., Erera, A. L. & Savelsbergh, M. (2013). A pickup and delivery problem using crossdocks and truckload lane rates. Europian Journal of Transportation Logistics, 2, pp. 5–27. http://dx.doi.org/10.1007/s13676-012-0013-x Marjani, M. R., Moattar, S. M. & Karimi, B. (2011). Bi-objective heuristics for multi-item freights distribution planning problem in crossdocking networks. International Journal of Advanced Manufacturing Technology, 58, pp. 1201-1216. http://dx.doi.org/10.1007/s00170-011-3444-x Miao, Z., Yang, F., Fu, K. & Xu, D. (2010). Transshipment service through crossdocks with both soft and hard time windows. Annals of operations research, 192, pp. 21-47. http://dx.doi.org/10.1007/s10479-010-0780-4 Mousavi, S. M. & Tavakkoli-Moghaddam, R. (2013). A hybrid simulated annealing algorithm for location and routing scheduling problems with cross-docking in the supply chain. Journal of Manufacturing Systems, 32, pp. 335– 347. http://dx.doi.org/10.1016/j.jmsy.2012.12.002 Musa, R., Arnaout, J. P. & Jung, H. (2010). Ant colony optimization algorithm to solve for the transportation problem of cross-docking network. Computers & Industrial Engineering, 59, pp. 85–92. http://dx.doi.org/10.1016/j.cie.2010.03.002 Ross, A. & Jayaraman, V. (2008). An evaluation of new heuristics for the location of crossdocks distribution centers in supply chain network design. Computers & Industrial Engineering, 55(1), pp. 64-79. http://dx.doi.org/10.1016/j.cie.2007.12.001 Sung, C. S. & Song, S. H. (2003). Integrated service network design for a cross-docking supply chain network. The Journal of the Operational research Society, 54, pp.1283-1295. http://dx.doi.org/10.1057/palgrave.jors.2601645 The popularity of CMM IT project management standards in the context of the condition of informatics branch in Poland between 2007 and 2014 Michał Baran,a Piotr Stalińskib a b Jagiellonian University, Krakow, POLAND Wyzsza Szkola Biznesu – National-Louis University, Nowy Sacz, POLAND Abstract. The paper is designed to discuss the dynamics of growing popularity of the set of standards applicable to the management of informatics projects, the set in question being referred to as the CMM. The latter is a device the objective of which is to guarantee a high quality level of the software that is produced. The implementation of the CMM, when confirmed by the auditors, became a certificate that is being availed of in the market competition. In view of the fact that in case of public contracts some countries bluntly require the confirming that the CMM is being applied, the global enterprises in informatics branch have to assume adaptation activities in this respect. This tendency gradually reaches also the cooperating parties and sub-contractors of the largest corporations. As a result, in such countries like Poland (where the outsourcing services in programming are rendered) we can observe the degree of convergence between local and global standards. While relying on the data published in the text, we may find that the situation of the IT branch in Poland is strongly conditioned by the global developments. Nevertheless it has also its own specificity. The objective of the paper is to outline the general framework within which there function the enterprises affiliated with the analysed sector in Poland. The image thus arrived at may be confronted with the phenomenon of global and local changes in the dynamics developing in the interest in the CMM standard. This would allow to make an assessment of the degree of the aforementioned convergence and make the analysis of the possible differences in this respect. The paper exploited the data derived from the Warsaw Stock Exchange (the data characterizing the most significant players at the local market) and the resources available at the data bases of the Google Trends internet portal. In the text there may be found numerous illustrations and other empirical data which, in a clear way, successively demonstrate the problems under investigation and emphasize the observations emerging from their analysis. The structure of the paper assumes the use of the drift toward the exploitation of the synthetic data whose purpose is to trace out a broad perspective within which the question raised in the title may be explored. The latter may be explored within the broader research program planned for the future. Such approach would guarantee the discovery of the most essential phenomena that are detectable only when a large scale research is made. Keywords: project management, IT enterprises, CMM standards. 1 Introduction and background The Polish enterprises of information technology branch, like similar subjects located all over the world, go through their period of dynamic development resulting from the fairly rapid development of information processing technology (Jiang, 2011). Despite the fact that around 2007 there come to the open a considerable crisis of global economy with its results potentially felt in each branch of industry, the sector with which our analysis is concerned quickly tided over it (Davies, 2010). One should be aware that the Polish information technology firms are becoming, to ever larger extent, involved in the global play of supply and demand for services rendered by their foreign competitors, thereby contending with them for both customers as well as the best employees (Erez, Kleinbeck and Thierry, 2008). That requires that they be alert at all times in order to catch the current technological trends, to reach optimization of the applied organizational devices, to promote the further building up of their potential (Wielogórka, 2012), and they must do this in the turbulent environment that generates a series of threats but provides also for developmental chances (Marinov and Marinova, 2013). While relying on the indices that inform on the condition of particular subjects, the present paper is designed to examine the developmental tempo of the most important representatives of the branch. Likewise, it is designed to confront the thus obtained image with the dynamics of popularization of the phenomenon of the CMM (Capability Maturity Model for Software) standards, this being one of the crucial organizational solutions of recent years in the IT sector. The construing of the competitive, although flexible, organizational frames for the conducting of economics activities becomes the key to achieve success in the rapidly changing environment (Hausman, 2011). The comparing of the condition of the Polish leading IT enterprises with that of their global competitors and the analogous comparing of the symptoms of behavior detectable in the two groups, as made with the study of how they demonstrate the potential interest in the indicated field of organizational knowledge, is what will allow to make a preliminary diagnosis of the local players (DiMaggio, 2009). The choosing of the factor such as the interest in the CMM standards as demonstrated by the milieu of enterprises involved in going through with their remarkable IT projects, and doing this in order to assess their maturity is justified by the specific field in which this instrument of managing projects is being applied (Jalote, 2000). In case of IT branch the CMM performs the function similar to that which is performed by the ISO norms in case of the industrial sectors (Land, 2005). The CMM standards, when fulfilled, secure the top level of quality of software as well as of services that are rendered. While applying these standards, we take into consideration the conditioning bound with that particular type of economic activity. The role that the CMM plays is confirmed by the requirement of having the CMM certificates by the one who assumes the obligations to perform the works commissioned by the NASA or the Department of Defence of the USA. Despite the fact that the analysed standards in fact came to being in the United States, they soon became globally famous and many large corporations all over the world began to get interested in them. This process constantly continues because the successive new subjects consider the possibility of implementing the set of these norms. In brief we may say that the CMM standards are equal to the fulfilling of the requirements determined for one of the five levels (Clerc, 2004): initial level (which consists in the chaotic activities), repeatable level (which consists in the registering of how the project proceeds and in repeating the successful modes of proceeding), defined level (which consists in the activities that follow the previously created procedures), managed level (which consists in performing the action within the outlay of the process and in regulating the latter according to the indications of the system of measures), optimizing level (which consists in the taking of the drift toward the improvement of the monitored process).The successive levels are accompanied by the sets of objectives to be achieved and the practices corresponding to them, the practices serving to achieve the objectives. Such construction, which takes into consideration the classification of activities into some areas ensures large flexibility and allows for the fragmentarily introduced implementation of the described standards, this being a significant argument whenever the taking of the decision on applying the CMM comes into play. 2 methodology The paper examines the developmental dynamics of the most significant Polish IT enterprises and their present conditions. The paper does it through the analysis of the most fundamental data (from the perspective of their turnover and their net profit) that characterize the group of joint stock companies that are present at the Warsaw Stock Exchange. What was selected were only these firms which in the investigated period uninterruptedly could be found in the WIG-INFO index. The focusing on the aforementioned companies guarantees the access to the complete set of reliable and verified information, and allows to examine the companies that are stabile and enjoy a well-established position on the market. The period of time accepted for the examination allows to investigate the changes that followed between the moment the economic crisis of the recent time came into the open and the present. This provides for the opening of the large perspective from which the examined phenomena may be observed. Likewise, it provides for the chance of grasping the potential relationships and differences between the specificity of activities of the Polish IT enterprises and the specificity of activities of the enterprises functioning elsewhere, these relationships and differences being up to now left unnoticed by the research. In this case the source of information on the processes occurring in the global environment, and consequently the basis for making the potential comparisons will be the largest – in its class – NASDAQ Stock Exchange. The image made available in the above demonstrated manner will be subsequently confronted with the data that describe the local and global interest in the set of CMM standards. The assessment of the latter's popularity is based on the analysis of statistic that illustrate the number of recorded searches for the discussed term in the Google service (since this is the most popular provider of this kind of services). From the point of view of information science specialists the internet is their natural working environment. They exploit it to find the information they need. Therefore it may be assumed that also in this case those that were interested resorted to the aforementioned device. The construction of the illustrations contained in the text is based on the relationships defined in the Google service in the following way (https://support.google.com/trends/answer/4355164?hl): “The numbers on the graph reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time. They don't represent absolute search volume numbers, because the data is normalized and presented on a scale from 0-100. Each point on the graph is divided by the highest point, or 100. When we don't have enough data, 0 is shown.” 3 results In the tables placed beneath there may be found the comparisions of the turnovers and net profits obtained in the enterprises whose activities provided the source of data that are indispensable for the making of the present analysis. The investigated group was made up of sixteen stock exchange companies of information science branch (the companies fulfilling the criteria defined in the description of the applied methodology). The investigated group included (in accordance with the alphabetical order): Arcus (ARC), Asseco Poland (ASS P), Asseco South (ASS S), ATM (ATM), CD Projekt (CDP), CI Games (CGI), ComArch (COMAR), Comp (COMP), Elzab (ELZ), LSI (LSI), Macrologic (MAC), PC Guard (PCG), Qumak (QUM), Simple (SIM), Sygnity (SYG), Wasko (WAS). Table 1. The turnover of selected enterprises registered between 2007 and 2013. ARC ASS P ASS S ATM CDP CIG COMAR COMP ELZ LSI MAC PCG QUM SIM SYG WAS SUM 2007 105341 1282399 0 260066 100206 18294 581048 180754 66432 12589 43083 19680 208848 13734 1201932 400512 4494918 2008 131835 2786580 339166 267448 47585 33394 700965 317236 68441 15371 51436 22648 253741 16353 995669 406553 6454421 2009 119487 3050252 436654 286462 1272 29600 729403 240731 66926 18577 54416 14855 293448 17549 563229 244058 6166919 2010 198498 3237700 450336 401779 50446 86071 761361 259917 64297 20540 52631 15151 329141 23027 514568 294417 6759880 2011 160382 4960000 461867 177828 136210 81718 785653 429018 77137 22794 57440 33298 384394 27303 566021 272575 8633638 2012 184816 5529100 462454 74569 164040 41206 883876 390782 72343 25420 53709 519567 482579 30347 870602 288326 10073736 2013 299238 5898100 471692 76989 142172 107290 939229 527987 111089 30505 52725 1481190 539547 37642 480899 374366 11570660 While comparing the turnovers reported – during the successive seven years – by each of the companies from the group of those selected ones within the information science branch, it was possible to make some interesting observations. In the first year of the discussed period ten companies obtained the result that was the lowest one of all results reported during seven years. However the turnover of one firm was the best of this firms all turnovers during the investigated period. in 2008 fourteen companies improved their situation obtaining increased turnover. However two firms announced their fall in this respect. It may be interesting to find that at that time one company showed the turnover that was the highest one among those obtained by it during the discussed seven year period. In 2009 there was observed the increase in turnover in case of eight companies while other eight reported the decrease. Three firms reported the turnover that was the lowest one among all turnovers obtained by them in the discussed time. In 2010 thirteen companies reported increase in their turnovers while three reported the decrease. In case of one company the result was the highest one among all results ever obtained in the period under investigation. However one firm reported the lowest turnover ever obtained. 2011 witnessed the improvement of the situation in case of twelve firms, one of them obtaining the turnover at the maximum level ever obtained in the investigated period. Four firms obtained deteriorated results. In 2012 eleven companies increased their turnover while five other reported decrease. In case of one firm the obtained result was found to be the highest, and in case of the other one the result was the lowest ever obtained in the discussed seven year period. In 2013 thirteen companies reported the turnover increase while three other experienced its fall. It is worthy of note that in case of eleven companies the result they obtained was the highest while in case of one company – the lowest among those ever obtained in the discussed seven years. At the end of the discussed time the scale of activity in case of three companies was smaller when compared with the first year of the period under investigation. While analysing the summed up turnover of the entire investigated group during the seven successive years, it is possible to point to the fall only in 2009. Apart from the aforementioned fall in this one year there was reported constant dynamic growth. Table 2. The net profit of selected enterprises registered between 2007 and 2013. ARC ASS P ASS S ATM CDP CIG COMAR COMP ELZ LSI MAC PCG QUM SIM SYG WAS SUM 2007 7681 160913 -727 21068 -22533 3388 42770 23888 7214 1504 5959 -319 8391 485 -65615 29872 223939 2008 4640 321578 16189 9832 1119 3233 199126 17029 -208 -2901 5717 -2641 14122 425 -1484 13841 599617 2009 1026 373365 38276 9828 -2325 -13563 32306 20231 4371 811 7260 -220 14310 910 -104512 982 383056 2010 1162 414300 43647 20438 -3451 26893 43717 25427 1039 1447 4030 1177 13231 1900 -50420 7369 551906 2011 -6206 397100 54764 17497 23565 16923 36257 28772 2232 1140 5684 4170 13268 2618 8077 16333 622194 2012 1685 370600 49626 11795 28125 -19794 40660 -11763 2956 1126 5506 4953 10389 2541 -11623 8590 495372 2013 2366 393900 35949 11640 14900 29713 25557 30611 12924 2402 5930 10139 7295 4501 10230 6780 604837 By analysing the net profits obtained between 2007 and 2013 by each company of the investigated group we may broaden our observations referring to the activities of Polish companies of information science branch. In 2007 three companies reported the arrival at the maximum net profit out of the profits ever obtained in the discussed seven years, three other companies reported the net profit at the lowest level. Also in that year there were as many as four firms that reported negative return. In 2008 six companies increased their gain while ten other reported the decrease. Four firms reported the gain at the minimum level ever obtained in the discussed period while one firm reported the result at the maximum level. Four firms reported negative return. 2009 witnessed the improvement of net profit in nine companies. In three of them these profits reached the maximum level. Seven companies reported fall, in two cases this meant the arrival at the level that was the lowest one in the entire period of investigated seven years. Four companies reported negative return. In 2010 twelve companies earned more while four companies earned less than in the previous year. One company reported net income at the highest while another one at the lowest level within the investigated period. In addition two firms reported the increase in net profits (in one case the result was at the maximum level) while six companies reported the fall in net profits (in case of one company this was the lowest level ever obtained). One company occasioned loss. In 2012 five companies improved their net profits while eleven earned less than in the previous year. This picture may be supplemented by the information that two companies reported the highest while one company the lowest results ever obtained in the investigated time. Three companies reported negative return. In 2013 the increase was reported by ten companies (in case of as many as seven of them the reported result was the highest ever obtained). The worsening was reported in case of six companies, two of them obtaining the net profit at the minimum level. However all enterprises reached plus result. While comparing the net profits obtained by all companies at the beginning and at the end of the investigated period, we may notice that six of them found themselves in the condition that was worse then the condition they were in at the beginning. The net profits obtained in each of the seven years by each of the examined companies were added and made up seven amounts. While analysing thus obtained sums, it was possible to indicate two turning points: one in 2009 and the other in 2012. Each of them was connected with the deep fall in the net profit used to be obtained. This situation shows that the level of net profit obtained in the information science branch is very unstable and it is difficult to make a spectacular sustainable progress that would be reflected in the profitability resulting from this kind of activity. Fig. 1. The graph of the NASDAQ index between 2007 and 2013 (upper part of the picture) and the graph of the WIG-INFO index between 2007 and 2013 (lower part of the picture). The comparison of diagrams that illustrate the Stock Exchange quotations of the companies of information science branch in Poland (WIG-INFO) and in the United States (NASDAQ) shows their inter-connections. Among the resemblances that are noticeable, one may classify the fact that they are in line as regards the crucial moments such as the beginning of 2009 or the second part of 2011. The impetuosity, amplitude and the nature of changes characteristic of these periods show a far-reaching concordance demonstrated by the two illustrations. The market reacted in a similar way to the key occurrences that affected the branch. On the other hand in case of the long-term trend arising from the confidence of investors the differences become visible. Unlike the rising line illustrating the NASDAQ index, the line taken by WIG-INFO is reflective of stagnation since it runs round the horizontal line. The above observations may confirm a large number of relationships connecting the two markets and reflected in the receptivity of all enterprises (irrespective of where they are geographically located) to the same economic conditioning. None the less the Warsaw Stock Exchange is found to be the place that gives lower guarantee of reliability of activities to the firms quoted in it. In this way the Warsaw Stock Exchange impedes their access to the capital, thereby restraining their competitiveness. Fig. 2. The graph of the global popularity based on the query about CMM in the Google data base between 2007 and 2013 (upper part of the picture) and the graph of the query about CMM from the territory of Poland between 2007 and 2013 (lower part of the picture). The image of interest in the knowledge about the CMM standards which emerges by examining the phenomena that may reflect such interest (they assume the shape of questions put to the Google data base) creates the possibility of making some suitable observations. When viewed from the global perspective, the run of the diagram is considerably more aligned. While monotonously falling, it drives at the stabilization at a certain level. The line that shows an analogous process but this time is seen from the perspective of questions arriving exclusively from the territory of Poland, is characterized by the decidedly irregular shape. However also in its case its run oscillates round the main trend univocally resembling the tendency observed at the neighbouring diagram. In both cases it is possible to put forth the thesis that after the initial enthusiasm characteristic of the period of interest in the novelty, the issue has become the subject on which there focused the attention of specialist milieu, the milieu of those who in their every day business avail themselves of this kind of devices. From the perspective of the subject of the present discussion the most valuable observation is the one that may be boiled down to emphasizing the concordance of the shape of the line and its time-subjected run as found on both diagrams. The concordance becomes visible when the irregularities of fluctuations are eliminated and when, in both cases, the major trend is left. 4 discussion and conclusions The analysis that has been made allowed to broaden the available knowledge on the maturity of large enterprises of information science branch. What was confirmed was the thesis about the strong relationship that the companies under investigation maintain with the global market. The quotations of these companies at the Stock Exchange are subjected to the conditioning of the same type as that which is of significance for the functioning of the world leaders in this branch. What was characteristic from that point of view was particularly the beginning of 2009 and the end of 2011. The general perception of the potential of Polish economy is decisive of the worse competitive position of the corporations that come from the Polish area (Zachorowska and Wójcik-Mazur, 2011). On the other hand the market of information science services is to a considerably lower degree dependent on the administrative boundaries separating the states. The analysis – when broadened by the data that characterize the results obtained by the Polish enterprises – produces the much more univocal image of the situation. The diagram of the summed up turnovers shows a distinct curve in 2009. It may be assumed that this is the effect of the global economic crisis coming to the open. However later the turnovers systematically grow, thereby proving the development of the scale of activities at the pace resembling that of the changes of the NASDAQ index. On the other hand when the proportion of the summed net profits comes into play, we deal with the two moments of distinct whirls: that detectable at the end of 2009 and that detectable at the end of 2012. It is important that the location of these disadvantageous phenomena occurring in time allows to search for their relationship with the impetuous local falls in the Stock Exchange quotations occurring exactly at the moments that were mentioned earlier (the beginning of 2009 and the end of 2011). While searching for the additional index testifying to the receptivity of the Polish information science enterprises to the globally appearing tendencies, the present paper resorted to the analysis of frequency of questions – put to the Google data base – on one of the advanced organizational device applied within the framework of management of information science projects. The popularity of knowledge referring to the CMM standards was filtered by applying the geographical criterion. The global questions – irrespective of their source – were compared with those derived from the territory of Poland. In view of the lesser number of local questions, the thus clipped set of data is characterized by the greater amplitude of accidental aberrations. However both illustrations demonstrate substantial concordance. In view of the identical development – in terms of its location in time – of the basic trend observable in both cases, such relationship produces an additional argument that speaks for the acknowledgment that the large Polish enterprises – when viewed from the perspective of organizational devices that they apply – find themselves at a similar developmental level as that obtained by their global competitors. Despite the fact that in the present discussion there was selected only one of the symptoms that might testify to the existence of the analysed relationship, it seems that it provides a good example illustrative of its occurrence. The research will hopefully be continued and will allow to arrive at a deeper insight into the nature and the real causes of the specific conditioning that tells us both of similarity as well as of distinctiveness of the investigated group of enterprises. References Clerc V., Niessink F. (2004). IT Service CMM: A Pocket Guide. Van Haren Publishing Davies, H. (2010). The Financial Crisis: Who is to Blame. Cambridge: Polity Press. DiMaggio, P. (Ed.). (2009). The Twenty-First-Century Firm: Changing Economic Organization in International Perspective. Princeton University Press. Erez, M., Kleinbeck, U., Thierry, H. (Eds.). (2008). Work Motivation in the Context of a Globalizing Economy. Lawrence Erlbaum Associates. Hausman, K. (2011). Sustainable Enterprise Architecture. CRC Press. Jalote P. (2000). CMM in Practice: Processes for Executing Software Projects at Infosys. Addison-Wesley Professional Jiang, L. (Ed.). (2011). Advences in intelligent and soft computing. Melbourne: Springer. Land S.K., (2005). Jumpstart CMM/CMMI Software Process Improvement: Using IEEE Software Engineering Standards. University of Michigan Li, Z. (2013). Study on the Consensus Salary System for Modern Enterprises. Wuhan: Springer. Marinov, M., Marinova, S. (Eds.). (2013). Emerging Economies and Firms in the Global Crisis. Palgrave Macmillan. Wielogórka, D. (2012). Value Management Company in Turbulent Environment. Praha: Publish House Education and Science. Zachorowska, A., Wójcik-Mazur A. (2011). Bank in Modern Financial System. Częstochowa: Wyd.P.Cz. Michał Baran is an assistant professor at the Jagiellonian University in Krakow, Poland. He received his MS degree in management from the Economics University in Krakow in 1997, and his PhD degree also in management from Jagiellonian University in 2003. He is the author of more than 40 journal papers and book chapters. His current research interests include information management and knowledge systems. Piotr Staliński is an assistant professor at the Wyzsza Szkola Biznesu – National-Louis University in Nowy Sacz, Poland. He received his MS degree in informatics from Jagiellonian University in 1987, and his PhD degree in management from Cleveland State University in 1998. He is the author of numerous journal papers and book chapters. His current research interests include operational research and logistic. The influence of the degree of tensile strain to the ultimate strength and mode of failure of seismic walls with low-reinforced end-sections Theodoros A. Chrysanidisa a A.U.Th. – Aristotle University of Thessaloniki, 54124, Thessaloniki, GREECE [email protected] Abstract. It is considered logical to be expected that walls designed either with increased ductility requirements according to the Greek Concrete Code 2000 or designed to be in a high ductility category according to EC8: 2004, NZS 3101: 2006 and other modern international codes, present extensive tensile deformations, especially in the plastic hinge region of their base. Large tensile deformations are expected depending on the geometric characteristics and the level of ductility design of walls. Due to the cycling nature of loading, these tensile deformations can cause lateral instability of seismic walls depending on the size of tensile deformations. In the framework of the current work, it is experimentally investigated one of the most crucial parameters affecting the stability of structural walls, which is the degree of tensile strain of the longitudinal reinforcement of the extreme edges of load-bearing RC walls. The present paper tries to investigate the influence of the degree of tensile strain to the ultimate strength and the modes of failure of test specimens using 5 test specimens reinforced with the same longitudinal reinforcement ratio (1.79%) but strained to different degrees of elongation. Keywords: tensile strain, seismic walls, reinforcement, stability. 1 Introduction Walls designed with high ductility requirements following the provisions of modern international Codes (Eurocode 8, 2004, NZS 3101, 2006, Greek Concrete Code, 2006) present extensive tensile deformations, especially in the plastic hinge region of their base. According to Chai and Elayer (1999), tensile strains up to 30‰ are expected at the walls of the ground floor according to their geometrical characteristics and the ductility class according to which were designed. The phenomenon of the lateral buckling of reinforced concrete walls depends largely on the size of the tensile strains occurring in the end regions of the walls during the first semi cycle of loading and not so much on the size of the bending compression imposed during the reversal of loading according to Paulay and Priestley (1993). This work is a small part of an extensive work that took place at the Laboratory of Reinforced Concrete and Masonry Structures of the School of Engineering of the Aristotle University of Thessaloniki on the phenomenon of out-of-plane buckling and on the factors which affect it. Results for test specimens reinforced with different longitudinal reinforcement ratios than the ones shown in the current work have been presented in previous publications. 2 EXPERIMENTAL RESEARCH 2.1 Test specimen characteristics The test specimens were constructed using construction scale 1:3. The dimensions of the specimens are equal to 7.5x15x90 cm. The reinforcement of specimens consists of 4 bars of 8 mm diameter. The total number of specimens is equal to 5. First, each specimen was stressed under uniaxial tensile loading to a specific and default elongation degree and then was stressed under concentric compressive loading. Differentiation of specimens lies in varying degrees of elongation imposed on each one. The characteristics of the specimens are shown collectively in Table 1, while Fig. 1 shows the front view of specimens both for tensile and compressive loading. Table 1. Test specimens’ characteristics. N/Α Description of specimens Dimensions (cm) Longitudinal reinforcement Transverse reinforcement Longitudinal reinforcement ratio (%) Concrete cube resistance at 28 days Degree of elongation (‰) (MPa) 1 Υ-4Ø8-179-0-1 15x7.5x90 4Ø8 Ø4.2/3.3cm 1.79 24.89 0.00 2 Υ-4Ø8-179-10-2 15x7.5x90 4Ø8 Ø4.2/3.3cm 1.79 24.89 10.00 3 Υ-4Ø8-179-20-3 15x7.5x90 4Ø8 Ø4.2/3.3cm 1.79 24.89 20.00 4 Υ-4Ø8-179-30-4 15x7.5x90 4Ø8 Ø4.2/3.3cm 1.79 23.33 30.00 5 Υ-4Ø8-179-50-5 15x7.5x90 4Ø8 Ø4.2/3.3cm 1.79 24.89 50.00 Fig. 1. Sketch of front view of specimens for: (a) tension, (b) compression. Fig. 2. Test setup for application of: (a) Tensile loading, (b) Compressive loading. 2.1 Loading of specimens The experimental setups used in order to impose to the specimens in the first semi cycle of loading a uniaxial tensile load and in the second semi cycle of loading a concentric compressive load are shown in Fig. 2. 3 EXPERIMENTAL RESULTS Fig. 3 refers to the uniaxial tensile test and shows the variation of elongation of the specimens in relation to the applied tensile load. It becomes evident, from a simple observation of the diagram, that the real degrees of elongation differ somewhat from the nominal degrees of elongation (10‰, 20‰, 30‰ and 50‰). However, in all cases, the differences are minor and negligible. Fig. 4 refers to the concentric compression test and shows the change of shortening relative to the applied compressive load this time. It is, clearly, apparent the large drop that exists in the specimens’ resistance for the cases of elongation degrees equal to 30‰ and 50‰. Finally, Fig. 5 shows the various failure modes of all specimens after the completion of the compressive loading. Elongation Δhε (mm) 0.00 160 6.40 12.80 19.20 Υ-4Ø8-179-0-1 25.60 32.00 Υ-4Ø8-179-10-2 38.40 1.31 Υ-4Ø8-179-20-3 Υ-4Ø8-179-30-4 1.15 120 0.98 100 0.82 80 0.66 60 0.49 40 0.33 20 0.16 0 Ratio P/Py Load P (kN) Υ-4Ø8-179-50-5 140 0.00 0 10 20 30 40 50 60 Normalized elongation Δhε/h (‰) Fig. 3. Diagram of tensile load [P(kN), P/P y] – elongation [Δhε/h(‰), Δhε(mm)]. Υ-4Ø8-179-0-1 Shortening Δhβ (mm) 3.20 6.40 9.60 12.80 16.00 19.20 Υ-4Ø8-179-10-2 22.40 1.93 450 1.74 400 1.55 350 1.35 300 1.16 250 0.97 200 0.77 150 0.58 100 0.39 50 0.19 0 Υ-4Ø8-179-20-3 Υ-4Ø8-179-30-4 Υ-4Ø8-179-50-5 Ratio P/(fc'∙Ag) Load P (kN) 0.00 500 0.00 0 5 10 15 20 25 30 35 Normalized shortening Δhβ/h (‰) Fig. 4. Diagram of compressive load [P(kN), P/(fc'∙Ag)] – shortening [Δhβ/h(‰), Δhβ(mm)]. Fig. 5. Failure modes of specimens after the experiment of compression: (a) Υ-4Ø8179-0-1, (b) Υ-4Ø8-179-10-2, (c) Υ-4Ø8-179-20-3, (d) Υ-4Ø8-179-30-4, (e) Υ4Ø8-179-50-5. 4 ANALYSIS OF RESULTS The conduct of the experimental research and the evaluation and analysis of the experimental results generate interesting comments regarding the behavior of the test specimens. These observations are as follows: 1. The increase of the degree of elongation imposed on the test specimens in the first semi cycle of loading causes a change in the failure mode of the specimens during the second semi cycle of loading, where the compressive stress is exerted. Specifically, for degrees of elongation 0‰, 10‰ and 20‰, the failure of the test specimens comes from an excess of the compressive strength of their cross section and crash of the compression zone of the column specimens. For degrees of elongation 30‰ and 50‰, the failure of Elongation Δhε (mm) 0.00 500 6.40 12.80 19.20 25.60 32.00 38.40 1.16 450 1.05 400 0.93 350 0.81 300 0.70 250 0.58 200 0.47 150 0.35 100 0.23 50 0.12 0 0.00 0 10 20 30 40 50 60 Nominal degree of elongation Δhε/h (‰) Fig. 6. Diagram of maximum failure load [P u(kN), Pu/Pu,0‰] – elongation [Δhε/h(‰), Δhε(mm)]. Ratio Pu/Pu,o‰ 3. Failure load Pu (kN) 2. the specimens is due to their buckling around the weak axis, i.e. the axis perpendicular to their thickness. This observation is illustrated by a simple study of Fig. 5. For elongation degrees 30‰ and 50‰, the increase in the degree of elongation imposed on the test specimens in the first semi cycle of loading causes a reduction in maximum failure load (specimen strength) during the second semi cycle of loading where the compressive stress is exerted. Specifically, for elongation degree 30‰, critical failure load of the specimen is equal to 26% of the failure load of the corresponding "virgin" specimen (Figs. 6, 7). Regarding the degree of elongation 50‰, the critical failure load of the specimen is equal to 21% of the failure load of the corresponding "virgin" specimen (Figs. 6, 7). It is shown, namely, that the increase of the degree of elongation significantly affects the resistance of the test specimens against lateral instability, since there may be a reduction in specimen resistance of the order of 75-80% compared to the specimen which has not undergone any form of tensile stress ("virgin" specimen). For elongation degrees 10‰ and 20‰, the increase in the degree of elongation imposed on the test specimens in the first semi cycle of loading does not cause any significant differentiation in the value of the maximum failure load during the second semi cycle of loading, where the compressive stress is exerted. Specifically, for elongation degree 10‰, critical failure load of the specimen is equal to 95% of the failure load of the corresponding "virgin" specimen (Figs. 6, 7). Regarding the degree of elongation 20‰, the critical failure load of the specimen is equal to 99% of the failure load of the corresponding "virgin" specimen (Figs. 6, 7). Note that for these degrees of elongation, closure of cracks is performed leading to the contribution of concrete strength to the specimens’ strength. It is emphasized that generous efforts were made in order to provide, as much as possible, the same concrete quality between different specimens by concreting all specimens together using concrete from the same mixer. Longitudinal reinforcement 4Ø8 4Ø8 4Ø8 4Ø8 4Ø8 1.20 100% 95% 99% 430 0.80 344 0.60 258 0.40 172 26% Failure load Pu (kN) Ratio Pu/Pu,o‰ 1.00 516 21% 0.20 86 0.00 0 0 10 20 30 50 Nominal degree of elongation Δhε/h (‰) Fig. 7. Column diagram of failure load [Pu/Pu,0‰, Pu(kN)] – elongation and type of longitudinal reinforcement [Δhε/h(‰)]. 5 CONCLUSIONS The following conclusions have been derived from the aforementioned experimental research: 1. The imposed elongation degree in the first semi cycle of the tensile loading has a catalytic influence, after a certain value, in the behaviour, in the failure mode, and in the maximum failure load during the second semi cycle of the compressive loading. 2. Generally, the phenomenon of transverse instability is affected drastically by the imposed degree of elongation. 3. General conclusion of this study is that the transverse instability of the RC walls is a complex phenomenon, which depends not only on the ground floor height (as implied by the vast majority of modern international codes) but on other mechanical parameters, too, such as the degree of elongation. References (2004). EN 1998-1, Eurocode 8: Design of structures for earthquake resistance – Part 1: General rules, seismic actions and rules for buildings. European Committee for Standardization: Brussels, Belgium. (2006). Ε.Κ.Ω.Σ. 2000: Greek Concrete Code. Ο.Α.Σ.Π. / Σ.Π.Μ.Ε.: Athens, Greece. (2006). NZS 3101, Concrete structures standard: Part 1 – The design of concrete structures. Standards New Zealand: Wellington, New Zealand. Chai Y. H., Elayer DT. (1999) Lateral stability of reinforced concrete columns under axial reversed cyclic tension and compression. ACI Structural Journal, 96(5), 780-789. Paulay T, Priestley MJN. (1993). Stability of ductile structural walls. ACI Structural Journal, 90(4), 385-392. Does degree of elongation affect displacements of structural walls? Theodoros A. Chrysanidisa, Ioannis A. Tegosb a A.U.Th. – Aristotle University of Thessaloniki, 54124, Thessaloniki, GREECE [email protected] b A.U.Th. – Aristotle University of Thessaloniki, 54124, Thessaloniki, GREECE [email protected] Abstract. The past few years, it has become explicit that failure due to transverse instability is difficult to be observed in actual structures after the event of seismic excitation, even if it is certain that it exists as phenomenon and can even lead to general collapse of structures. Consequently, because of the big importance of transverse instability and the role that plays in the seismic behavior and safety of constructions, a sedulous study is required about the mechanism of occurrence of this phenomenon and the factors that lead to its growth. The present work is experimental and consists of 5 test specimens of scale 1:3 simulating the boundary edges of structural walls. These specimens were reinforced with the same medium high longitudinal reinforcement ratio (3.19%). The degree of elongation applied was different for each specimen. The present paper tries to investigate the influence of the degree of elongation to the displacements and the modes of failure of test specimens. Keywords: elongation degree, structural walls, transverse instability, displacements. 1 Introduction The utilization of a number of sufficient walls is usually considered a good practice by designers when forming the structural system of buildings. This conclusion is due to the fact that buildings with a large number of structural walls have demonstrated exceptional behaviour against seismic action, even if these walls had not been reinforced according to the modern perceptions (Wallace and Moehle, 1992). Structural walls designed to be in a high ductility category according to modern international codes such as EC8 (2004) and NZS 3101 (2006) or designed with increased ductility requirements according to Ε.Κ.Ω.Σ. 2000 (Greek Concrete Code, 2000), are expected to present extensive tensile deformations, especially in the plastic hinge region of their base. According to Chai and Elayer (1999), tensile deformations until 30‰ are expected at the walls of the bottom storey height depending on their geometric characteristics and the level of ductility design of the walls. These tensile deformations, depending on their size, can cause out-of-plane buckling of walls. Prominent researchers, like Paulay (1986), propose the use of flanges or enlarged boundary elements in the extreme regions of walls providing protection to the bending compression regions against transverse instability. Moreover, these elements are easier to be confined. New Zealand Concrete Code (NZS 3101, 2006) and other modern international codes propose the construction of such elements. The phenomenon of lateral buckling of RC walls depends basically on the size of tensile deformations which are imposed at the extreme regions of walls at the first semi-cycle of seismic loading and not so much on the size of flexural compression which is imposed at the reversal of seismic loading, according to Paulay and Priestley (1993). The present work on the phenomenon of out-of-plane buckling constitutes a small part of an extensive research program that took place at the Laboratory of Reinforced Concrete and Masonry Structures of the School of Engineering of Aristotle University of Thessaloniki. 2 EXPERIMENTAL RESEARCH 2.1 Test specimen characteristics The test specimens were constructed using the scale 1:3 as a scale of construction. The dimensions of specimens are equal to 7.5x15x90 cm. The reinforcement of specimens consists of 4 bars of 8 mm diameter and 2 bars of 10 mm diameter. The total number of specimens is equal to 5. Each specimen was submitted first in tensile loading of uniaxial type up to a preselected degree of elongation and then was strained under concentric compressive loading. The differentiation of specimens lies in varying degrees of elongation imposed on each one of them. Fig. 1 presents their front view both for tensile and compressive loading, while all specimen characteristics are brought together in Table 1. Table 1. Test specimens’ characteristics. N/Α Description of specimens Dimensions (cm) Longitudinal reinforcement Transverse reinforcement Longitudinal reinforcement ratio (%) 1 2 3 4 5 Υ-4Ø8+2Ø10-319-0-1 Υ-4Ø8+2Ø10-319-10-2 Υ-4Ø8+2Ø10-319-20-3 Υ-4Ø8+2Ø10-319-30-4 Υ-4Ø8+2Ø10-319-50-5 15x7.5x90 15x7.5x90 15x7.5x90 15x7.5x90 15x7.5x90 4Ø8 + 2Ø10 4Ø8 + 2Ø10 4Ø8 + 2Ø10 4Ø8 + 2Ø10 4Ø8 + 2Ø10 Ø4.2/3.3cm Ø4.2/3.3cm Ø4.2/3.3cm Ø4.2/3.3cm Ø4.2/3.3cm 3.19 3.19 3.19 3.19 3.19 Fig. 1. Sketch of front view of specimens for: (a) tension, (b) compression. Concrete cube resistance at 28 days Degree of elongation (‰) (MPa) 22.82 22.82 22.82 22.82 22.82 0.00 10.00 20.00 30.00 50.00 Fig. 2. Test setup for application of: (a) Tensile loading, (b) Compressive loading. 2.1 Loading of specimens The experimental setups used in order to impose to the specimens a uniaxial tensile load (first semi cycle) and a concentric compressive load (second semi cycle) are shown in Fig. 2. 3 EXPERIMENTAL RESULTS Fig. 3 refers to the uniaxial tensile test and shows the variation of elongation of the specimens in relation to the applied tensile load. It becomes evident, from a simple observation of the diagram that the real degrees of elongation differ somewhat from the nominal degrees of elongation (10‰, 20‰, 30‰ and 50‰). However, in all cases, the differences are minor and negligible. Fig. 4 refers to the concentric compression test and shows the change of transverse displacement relative to the applied compressive load this time, while Fig. 5 depicts the residual transverse displacement in relation to the normalized specimen height. Finally, Fig. 6 shows the various failure modes of all specimens after the completion of the compressive loading. Elongation Δhε (mm) 0.00 300 6.40 12.80 19.20 25.60 Υ-4Ø8+2Ø10-319-0-1 32.00 Υ-4Ø8+2Ø10-319-10-2 38.40 1.50 Υ-4Ø8+2Ø10-319-20-3 Υ-4Ø8+2Ø10-319-30-4 250 1.25 200 1.00 150 0.75 100 0.50 50 0.25 0 Ratio P/Py Load P (kN) Υ-4Ø8+2Ø10-319-50-5 0.00 0 10 20 30 40 50 60 Normalized elongation Δhε/h (‰) Fig. 3. Diagram of tensile load [P(kN), P/P y] – elongation [Δhε/h(‰), Δhε(mm)]. Υ-4Ø8+2Ø10-319-0-1 Transverse displacement δm (mm) Υ-4Ø8+2Ø10-319-10-2 -3.75 600 0.00 3.75 7.50 11.25 15.00 18.75 2.57 Υ-4Ø8+2Ø10-319-20-3 Υ-4Ø8+2Ø10-319-30-4 500 2.14 400 1.71 300 1.28 200 0.86 100 0.43 0 -0.0500 0.0000 0.0500 0.1000 0.1500 0.2000 Ratio P/(fc'∙Ag) Load P (kN) Υ-4Ø8+2Ø10-319-50-5 0.00 0.2500 Normalized transverse displacement δm/b Fig. 4. Diagram of compressive load [P(kN), P/(fc’∙Ag)] – transverse displacement at the midheight of test specimens [δm/b, δm(mm)]. Υ-4Ø8+2Ø10-319-0-1 Normalized residual transverse displacement δ/b Υ-4Ø8+2Ø10-319-10-2 -0.0667 1.00 0.0000 0.0667 0.1333 0.2000 0.2667 1.00 Υ-4Ø8+2Ø10-319-20-3 Υ-4Ø8+2Ø10-319-30-4 0.90 0.80 0.80 0.70 0.70 0.60 0.60 0.50 0.50 0.40 0.40 0.30 0.30 0.20 0.20 0.10 0.10 0.00 -5.00 0.00 5.00 10.00 15.00 Normalized specimen height z/h Normalized specimen height z/h Υ-4Ø8+2Ø10-319-50-5 0.90 0.00 20.00 Residual transverse displacement δ (mm) Fig. 5. Diagram of normalized specimen height [z/h] – residual transverse displacement [δ(mm), δ/b]. Fig. 6. Failure modes of specimens after the experiment of compression: (a) Υ4Ø8+2Ø10-319-0-1, (b) Υ-4Ø8+2Ø10-319-10-2, (c) Υ-4Ø8+2Ø10-319-20-3, (d) Υ4Ø8+2Ø10-319-30-4, (e) Υ-4Ø8+2Ø10-319-50-5. 4 ANALYSIS OF RESULTS The observations from the conduct of the experimental investigation are as follows: 4. The evaluation of maximum residual transverse displacements and failure transverse displacements (transverse displacements corresponding to the maximum failure load) indicates that there is a tendency for these types of displacements to be increased by increasing the degree of elongation. However, this is only a tendency and it is not true for all degrees of elongation (Figs. 7, 8). 5. Secondly, it is observed that the increase of the degree of elongation imposed on the test specimens in the first semi cycle of loading causes a change in the failure mode of the specimens during the second semi cycle of loading, where the compressive stress is exerted. Specifically, for degrees of elongation 0‰, 10‰ and 20‰, the failure of the test specimens comes from an excess of the compressive strength of their cross section and crash of the compression zone of the column specimens. For degrees of elongation 30‰ and 50‰, the failure of the specimens is due to their buckling around the weak axis, i.e. the axis perpendicular to their thickness. This observation is illustrated by a simple study of Fig. 6. 6.40 12.80 19.20 25.60 32.00 38.40 3.36 16 2.99 14 2.62 12 2.24 10 1.87 8 1.49 6 1.12 4 0.75 2 0.37 0 Ratio δmax/δmax,o‰ Maximum residual transverse displacement δmax (mm) Elongation Δhε (mm) 0.00 18 0.00 0 10 20 30 40 50 60 Nominal degree of elongation Δhε/h (‰) Fig. 7. Diagram of maximum residual transverse displacement [δmax(mm), δmax/δmax,0‰] – elongation [Δhε/h(‰), Δhε(mm)]. Longitudinal reinforcement 4Ø8+2Ø10 4Ø8+2Ø10 4Ø8+2Ø10 4Ø8+2Ø10 3.50 19 289% 3.00 16 Ratio δmax/δmax,o‰ 257% 2.50 13 2.00 11 150% 1.50 8 121% 1.00 100% 5 0.50 3 0.00 0 0 10 20 30 Maximum residual transverse displacement δmax (mm) 4Ø8+2Ø10 50 Nominal degree of elongation Δhε/h (‰) Fig. 8. Column diagram of maximum residual transverse displacement [δ max/δmax,0‰, δmax(mm)] – elongation and type of longitudinal reinforcement [Δhε/h(‰)]. 5 CONCLUSIONS Analysis and evaluation of experimental results lead to the following conclusions: 4. As far as transverse displacements (maximum residual transverse displacements and failure transverse displacements) are concerned, it seems that there is not a clear relation 5. between degree of elongation and transverse displacements. So, no clear conclusion has been derived on this matter apart from a general tendency for the transverse displacements to be increased with an increase of degree of elongation. The imposed elongation degree in the first semi cycle of the tensile loading has a major influence, after a certain value, in the behaviour, in the failure mode, and in the maximum failure load during the second semi cycle of the compressive loading. References (2004). EN 1998-1, Eurocode 8: Design of structures for earthquake resistance – Part 1: General rules, seismic actions and rules for buildings. European Committee for Standardization: Brussels, Belgium. (2006). Ε.Κ.Ω.Σ. 2000: Greek Concrete Code. Ο.Α.Σ.Π. / Σ.Π.Μ.Ε.: Athens, Greece. (2006). NZS 3101, Concrete structures standard: Part 1 – The design of concrete structures. Standards New Zealand, Wellington, New Zealand. Chai Y. H., Elayer DT. (1999) Lateral stability of reinforced concrete columns under axial reversed cyclic tension and compression. ACI Structural Journal, 96(5), 780-789. Paulay T. (1986). The design of ductile reinforced concrete structural walls for earthquake resistance. Earthquake Spectra, 2(4), 783-823. Paulay T, Priestley MJN. (1993). Stability of ductile structural walls. ACI Structural Journal, 90(4), 385-392. Wallace JW, Moehle JP. (1992). Ductility and detailing requirements of bearing wall buildings. ASCE Journal of Structural Engineering, 118(6), 1625-1644. The influence of the diameter of the longitudinal reinforcement of RC walls to their displacements against lateral instability Theodoros A. Chrysanidisa, Ioannis A. Tegosb a A.U.Th. – Aristotle University of Thessaloniki, 54124, Thessaloniki, GREECE [email protected] b A.U.Th. – Aristotle University of Thessaloniki, 54124, Thessaloniki, GREECE [email protected] Abstract. The possibility of failure because of lateral instability is limited significantly with the proper choice of an adequate thickness, which is specified by (most) modern seismic codes as a percentage of the height of the bottom storey. The current work investigates one parameter that may be affecting the stability of structural walls. This parameter is the diameter of the longitudinal reinforcement of the boundary edges of load-bearing walls. It contains an experimental research that tries to investigate the influence of the diameter of longitudinal reinforcement to the displacements of test specimens. It has to be noted that in order to examine experimentally the influence of the diameter of longitudinal reinforcement, test specimens of scale 1:3 simulating the boundary edges of structural walls were used. These specimens were reinforced with the same or almost the same longitudinal reinforcement ratios (2.68% - 2.79%) but had a different number of reinforcement bars of varying diameter. The diameters of bars which were used were equal to 8mm and 10mm. The specimens which were compared to each other contained (apart from bars of different diameter) a different number of bars and consequently a different way of placement of these bars at the wall end sections. Keywords: R/C walls, lateral instability, diameter, longitudinal reinforcement. 1 Introduction One important aspect of seismic design of buildings with a dual reinforced concrete structural system is the lateral stability of structural walls (Fig. 1), when they face this danger mainly due to flexural overstrain. The deep excursion in the yield region of the boundary parts of bearing walls increases dramatically their flexibility and since at the same time they are liable, because of the earthquake vibration, to a reversing axial loading (tension – compression), their lateral stability is at stake. In the past few years, a concern is observed internationally regarding the seismic mechanical behavior of reinforced concrete walls, especially against their transverse instability under extreme seismic loads. This increasing concern is connected directly to the types of damage that are observed in reinforced concrete structures. It is observed that the relevant bibliography does not refer and does not include as damage the out-of-plane buckling of walls. Indeed, for the case of bending type of damage of walls, crash of the compression zone is referred as a result for the compression zone for this specific type of damage. However, it is known that bending type of failure can be manifested as buckling of compression zone and not necessarily with its crash, a fact that leads to the so-called failure of transverse buckling. It becomes explicit that failure due to transverse instability is difficult to be observed in actual structures after the event of seismic excitation, even if it is certain that it exists as phenomenon. Consequently, it is concluded that the phenomenon of transverse buckling at the compression edges of walls in the plastic hinge region (base of wall) is a no warning (and consequently very dangerous) phenomenon since it leads to total collapse of the structures and in particular without leaving proofs that the total collapse and failure emanated from this specific phenomenon. Moreover, this is also one of the reasons that relevant code provisions exist in several modern international codes, as is e.g. EC8 (Eurocode 8, 2004), New Zealand Concrete Code (NZS 3101: 2006). Consequently, because of the big importance of transverse instability and the role that plays in the seismic behavior and safety of constructions, a sedulous study is required about the mechanism of occurrence of this phenomenon and the factors that lead to its growth. Fig. 1. Out-of-plane buckling of structural wall. 2 EXPERIMENTAL RESEARCH 2.1 Aim of experimental investigation The main objective of the experimental investigation was to determine the influence of the diameter of longitudinal reinforcement bars of the end areas of a wall to their displacements due to lateral buckling. 2.2 Test specimen characteristics The test specimens were made using the scale 1:3 as construction scale. The dimensions of the specimens are equal to 7.5x15x90 cm. The reinforcement of the first specimen consists of 6 bars of 8 mm diameter and the reinforcement of the second specimen consists of 4 bars of 10 mm diameter. Thus, the longitudinal reinforcement ratio of the first specimen is equal to 2.68% and the longitudinal reinforcement ratio of the second specimen is equal to 2.79%. It can be noticed that the two specimens have almost the same longitudinal reinforcement ratio. The difference is small and can be easily considered as negligible. The total number of specimens is equal to 2. First, each specimen was stressed under uniaxial tensile loading to a specific and default elongation degree equal to 30‰ and then was stressed under concentric compressive loading. Degree of elongation 30‰ was chosen because it has been observed in actual structures (Chai and Elayer, 1999). Differentiation of specimens lies in varying diameters of the longitudinal bars of each specimen. The characteristics of the specimens are shown collectively in Table 1, while Fig. 2 shows the cross section and a front view of specimens both for tensile and compressive loading. Table 1. Test specimens’ characteristics. N/Α Description of specimens Dimensions (cm) Longitudinal reinforcement Transverse reinforcement Longitudinal reinforcement ratio (%) Concrete cube resistance at 28 days Degree of elongation (‰) (MPa) 1 Υ-6Ø8-268-30-1 15x7.5x90 6Ø8 Ø4.2/3.3cm 2.68 22.22 30.00 2 Υ-4Ø10-279-30-2 15x7.5x90 4Ø10 Ø4.2/3.3cm 2.79 22.22 30.00 Fig. 2. Column specimen Υ-6Ø8-268-30-1: (a) Front view in tension, (b) Front view in compression, (c) Cross section, (d) Cross section. (Reinforcement differs for each specimen. Example shows typical longitudinal reinforcing bars 6Ø8. Fig. 3. Test setup for application of: (a) Tensile loading, (b) Compressive loading. 2.1 Loading of specimens The experimental setups used in order to impose to the specimens in the first semi cycle of loading a uniaxial tensile load and in the second semi cycle of loading a concentric compressive load are shown in Fig. 3. 3 EXPERIMENTAL RESULTS Fig. 4 refers to the uniaxial tensile test and shows the variation of elongation of the specimens in relation to the applied tensile load. It becomes evident, from a simple observation of the diagram that the real degrees of elongation differ somewhat from the nominal degree of elongation (30‰). However, in all cases, the differences are minor and negligible. Fig. 5 refers to the concentric compression test and shows the change of transverse displacement relative to the applied compressive load this time, while Fig. 6 depicts the residual transverse displacement in relation to the normalized specimen height. Finally, Fig. 7 shows the various failure modes of all specimens after the completion of the compression loading. Υ-6Ø8-268-30-1 Υ-4Ø10-279-30-2 Elongation Δhε (mm) 3.20 6.40 9.60 12.80 16.00 19.20 22.40 25.60 1.47 200 1.18 150 0.88 100 0.59 50 0.29 0 Ratio P/Py Load P (kN) 0.00 250 0.00 0 5 10 15 20 25 30 35 40 Normalized elongation Δhε/h (‰) Fig. 4. Diagram of tensile load [P(kN), P/Py] - elongation [Δhε/h(‰), Δhε(mm)]. Υ-6Ø8-268-30-1 Transverse displacement δm (mm) 7.50 15.00 22.50 30.00 37.50 45.00 0.79 180 0.71 160 0.63 140 0.55 120 0.47 100 0.39 80 0.32 60 0.24 40 0.16 20 0.08 0 0.0000 0.1000 0.2000 0.3000 0.4000 0.5000 0.00 0.6000 Normalized transverse displacement δm/b Fig. 5. Diagram of compressive load [P(kN), P/(fc’∙Ag)] – transverse displacement at the midheight of test specimens [δm/b, δm(mm)]. Ratio P/(fc'∙Ag) Load P (kN) 0.00 200 Υ-4Ø10-279-30-2 Υ-6Ø8-268-30-1 Υ-4Ø10-279-30-2 Normalized residual transverse displacement δ/b 0.0667 0.1333 0.2000 0.2667 0.3334 0.4000 0.4667 1.00 0.90 0.90 0.80 0.80 0.70 0.70 0.60 0.60 0.50 0.50 0.40 0.40 0.30 0.30 0.20 0.20 0.10 0.10 0.00 0.00 5.00 10.00 15.00 20.00 25.00 30.00 0.00 35.00 Residual transverse displacement δ (mm) Fig. 6. Diagram of normalized specimen height [z/h] – residual transverse displacement [δ(mm), δ/b]. Fig. 7. Failure modes of specimens after the experiment of compression: (a) Υ-6Ø8-268-30-1, (b) Υ-4Ø10-279-30-2. 4 ANALYSIS OF RESULTS The observations from the conduct of the experimental investigation are as follows: Normalized specimen height y/h Normalized specimen height y/h 0.0000 1.00 6. First, it is observed that the change of the longitudinal reinforcement diameter does not change the failure mode of the specimens. Thus, for both diameters failure takes place due to buckling. It becomes readily apparent that there is no substantial variation of the maximum failure load by varying the diameter of longitudinal reinforcement. The evaluation of maximum residual transverse displacements and failure transverse displacements (transverse displacements corresponding to the maximum failure load) indicates that these types of displacements have similar values for the two specimens compared. However, this is true for these types of diameters, it might not be the same for other types of diameters. 7. 8. 3.01 3.04 3.06 3.08 3.10 3.13 3.15 1.21 30 1.04 25 0.87 20 0.69 15 0.52 10 0.35 5 0.17 0 2.66 2.68 2.70 2.72 2.74 2.76 2.78 0.00 2.80 Longitudinal reinforcement ratio ρlong (%) Fig. 8. Diagram of maximum residual transverse displacement [δmax(mm), δmax/δmax,1.79‰] – longitudinal reinforcement ratio and longitudinal reinforcement area [ρlong(‰), Along(cm2)]. Ratio δmax/δmax,6Ø8 Maximum residual transverse displacement δmax (mm) Longitudinal reinforcement area Αlong (cm2) 2.99 35 Longitudinal reinforcement 4Ø10 1.20 35 100% Ratio δmax/δmax,6Ø8 1.00 100% 29 0.80 23 0.60 17 0.40 12 0.20 6 0.00 0 2.68 Maximum residual transverse displacement δmax (mm) 6Ø8 2.79 Longitudinal reinforcement ratio ρlong (%) Fig. 9. Column diagram of maximum residual transverse displacement [δmax/δmax,1.79‰, δmax(mm)] – longitudinal reinforcement ratio and type of longitudinal reinforcement [ρlong(‰)]. 5 CONCLUSIONS Analysis and evaluation of experimental results lead to the following conclusions: 6. Longitudinal reinforcement diameter does not affect failure mode of specimens and cannot prevent out-of-plane buckling. 7. Longitudinal reinforcement diameter seems not to affects maximum failure load of test specimens. More tests on this matter have to be conducted before a final conclusion can be derived. 8. As far as transverse displacements (maximum residual transverse displacements and failure transverse displacements) are concerned, it seems that they are not affected by the variation of longitudinal reinforcement diameters. More experiments need to be conducted on this matter however before a final conclusion I reached. References (2004). EN 1998-1, Eurocode 8: Design of structures for earthquake resistance – Part 1: General rules, seismic actions and rules for buildings. European Committee for Standardization: Brussels, Belgium. (2006). NZS 3101, Concrete structures standard: Part 1 – The design of concrete structures. Standards New Zealand: Wellington, New Zealand. Chai Y. H., Elayer DT. (1999) Lateral stability of reinforced concrete columns under axial reversed cyclic tension and compression. ACI Structural Journal, 96(5), 780-789. IT based social media impacts on Indonesian general legislative elections 2014 Leon Andretti Abdillaha a Bina Darma University, Computer Science Faculty, Information Systems Study Prorgam, Palembang 30264, INDONESIA [email protected] Abstract. The information technology’s applications in cyberspace (the internet) are currently dominated by social media. The author investigates and explores the advantages of social media implementation of any political party in Indonesian general legislative elections 2014. There are twelve national political parties participating in the election as contestants plus three local political parties in Aceh. In this researh, auhtor focus on national politial parties only. The author visited, analyzed, and learnt the social media used by the contestants. Those social media are : 1) Facebook, 2) Twitter, and 3) YouTube. Author also compares the popularity of political parties on social media with the results of a real count. Then Author can discuss : 1) the impact of social media on political parties, 2) social media as a brand of political parties, 3) social media as political presentation, and 4) social media as virtual society. The results of this study indicate that Facebook is still a social media application that received high attention by the voters on a campaign of political parties. Indonesian's legislative elections won by parties that are using social media as part of their campaigns. Keywords: Social media, political campaigns, Indonesian legislative elections. 1 Introduction Social media become one of the top internet application recently. These applications grow exponentially and attract millions concerns from virtual users. Social media are being discussed and analyze not only by industry and academic, but also involved politicians. Recently, social media have been used for personal online interaction, academic and education (Abdillah, 2013; Selwyn, 2009), product promotion (Rahadi & Abdillah, 2013), knowledge and information sharing (Abdillah, 2014), politics (Abdillah, 2014; Baumgartner & Morris, 2010), or activities (Boyd & Ellison, 2007). The rapid development of online social networks has tremendously changed the way of people to communicate with each other (Bi, Qin, & Huang, 2008). This article covers the topic of social media impacts on involving citizens in supporting e-democratic activity like general legislative elections or presidential campaigns. Indonesia become the third largest democratic country after USA, and India. In Indonesia there are two steps of general national elections: 1) legislative elections, and 2) presidential elections. Legislative elections conducted to elect representatives in Senayan, House of representatives. The representatives come from a variety of political parties. In the 2014 election, there are twelve national political parties and three local political parties from Aceh. Research discussion in this article focus on : 1) legislative elections, 2) twelve national political parties, and 3) social media used by the national political parties. In legislative elections, every political party must prepare and promote candidates for legislative council. Normally, in the campaign or promotion periods every political party will disseminate their politicians using various of conventional media, such as: 1) televisions, 2) news papers, 3) radios, 4) banners, etc. Along with advances in information technology, political parties in Indonesia have also adopted social media in political campaigns and activities. This condition occured because of citizens already friendly with the social media and become bored with conventional campaigns. Adding new media to old electoral politics will entice new and younger voters to greater participation (Xenos & Foot, 2008), because there are relationships between Facebook use and students’ life satisfaction, social trust, civic engagement, and political participation (Valenzuela, Park, & Kee, 2009). On the other hand, information networks not easily controlled by the state and coordination tools that are already embedded in trusted networks of family and friends (Howard & Hussain, 2011). Organizations such as political parties are trying to keep up with this changing environment (Effing, van Hillegersberg, & Huibers, 2011). Another reason is based on one common characteristic among social media sites is that they tend to be free and are therefore widely accessible across socioeconomic classes (Joseph, 2012). Educated and well inform people less trust to billboards or banners, but they have more confidence or rather believe in the words of friends or colleagues in social media (Sugiarto, 2014). The greatest phenomenon is Barack Obama’s campaign in 2008. The successful use of social media in the US presidential campaign of Barack Obama (Tumasjan, Sprenger, Sandner, & Welpe, 2010) has established Twitter, Facebook, MySpace, and other social media as integral parts of the political campaign toolbox and how they have affected users’ political attitudes and behaviors (Zhang, Johnson, Seltzer, & Bichard, 2010). Another success story is from Indonesia, Jokowi & Ahok, new Governor and deputy as winners of Jakarta Governor Election in the 2012s suggest political marketing strategy is an effective key to success (Ediraras, Rahayu, Natalina, & Widya, 2013). Table 1. Facebook user distribution based on SocialBakers No Country 1 2 3 4 5 USA India Brazil Indonesia Mexico Facebook user based on age The Largest The Second Largest Facebook user based on gender Male Female 25-34 18-24 46% 54% 18-24 25-34 76% 24% 18-24 25-34 47% 53% 18-24 25-34 59% 41% 18-24 25-34 50% 50% As of April 2014, Indonesia is the world's fourth position in terms of the number of facebook users(SocialBakers, 2014) after USA, India, and Brazil. Young adults (18-24) people dominate Facebook users in Indonesia followed by the users in the age of 25-34 (table 1).There are 59% male users and 41% female users in Indonesia, compared to 46% and 54% in USA, 76% and 24% in India, 47% and 53% in Brazil, and 50% and 50% in Mexico. In this article, author would like to discuss about successful story in social media based political campaign in Indonesia. Author extends this article by adding new data from real count result, add some sections, and add one social media, YouTube. The rest of this paper will discuss research methods, results and discussions, and conclude with conclusions and the direction for next study. Information about political party contestants, national poltical party’s website such as: Facebook, Twitter, and, YouTube, etc will be discussed in next section. 2 RESEARCH METHODS This article is a continuation of the previous article analyzes (Abdillah, 2014) conducted by the author. In this article author add one social media, YouTube, for the observation. Then in this article author observes the features of political parties’ social media, such as: 1) Facebook, 2) Twitter, and 3) YouTube. Author explores political parties’ social media to check their activities. Author also gathers valuable information from KPU for the real count results (2009 and 2014). 2.1 Indonesian Political Parties for General Legislative Elelctions 2014 On elections in this era of reform involves twelve political parties consisting of eleven existing political parties and one new, Pnasdem, plus three local political parties in Aceh. In this article, author will not discuss three others local political parties in Aceh. 1 2 3 4 5 6 7 8 9 10 14 15 Fig. 1. Political Parties’ Facebook Like’s Statistics 2.2 Indonesian Political Parties’s Social Media Accounts This study only investigate three of the most popular social media at the moment. Table 2 shows the list of all social media accounts for political parties: 1) Facebook Page, 2) Twitter account, and 3) YouTube address. Table 2. Polical Parties Social Media Accounts No 1 2 3 4 5 6 7 8 Political Party PNasdem PKB PKS PDIP PGolkar PGerindra PDemokrat PAN Facebook Page Twitter YouTube - @NasDem - pkb2pkb @PKB_News_Online - HumasPartaiKeadilanSejahtera @PKSejahtera http://www.youtube.com/user/konpress DPP.PDI.Perjuangan @PDI_Perjuangan - DPPPGolkar @Golkar2014 - gerindra @Gerindra http://www.youtube.com/user/GerindraTV pdemokrat @PDemokrat http://www.youtube.com/user/demokrattv amanatnasional @official_PAN http://www.youtube.com/user/OfficialDPPPAN pppdpp @DPP_PPP - hanura.official DPP-Partai-Bulan-Bintangwwwbulanbintangorg/114716555303039 PKPI.MediaCenter @hanura_official - @DPPBulanBintang - @sobatbangyos - http://www.youtube.com/user/pan230898 9 10 PPP PHanura 11 PBB 12 PKPI 2.3 Statistics from Online Media To enrich the analysis from every social media that involved in political parties, author gathers information from some of statistical online media, such as SocialBakers. SocialBakers is an important online statistics tool for researchers who want to find out the social media condition from every country. SocialBakers works with four major social at the moment: 1) Facebook, 2) Twitter, 3) YouTube, and 4) Linkedin. SocialBakers is a user friendly social media analytics platform which provides a leading global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence (SocialBakers, 2014). SocialBakers also provide eleven clasifications, such as: 1) By Country, 2) Pages, 3) Brands, 4) Media, 5) Entertainment, 6) Sport, 7) Celebrities, 8) Society, 9) Community, 10) Places, and 11) Apps & Developers. 3 RESULTS AND DISCUSSIONS In this section, author would like to show the results from real count by KPU, then followed by information about political parties’ social media. Author also discusses the impact of social media. 3.1 Real Count Results In the last article, author uses quick count results from some survey’s institutions. In this article author uses real count data from legal institutions, KPU. Table 3 shows the real count results from the elections 2009 and 2014. Based on 2014 real counts result, there are new winner in this election : 1) PDIP, 2) PGolkar, 3) PGerindra, 4) PDemokrat, 5) PKB, 6) PAN, 7) PNasdem, 8) PPP, 9) PKS, 10) PHanura, 11) PBB, 12) PKPI. Table 3. Real Count Results in Indonesia General Election 2014 Rank 1 2 3 4 5 6 7 8 9 10 11 12 Political Party PDIP PGolkar PGerindra PDemokrat PKB PAN PKS PNasdem PPP PHanura PBB PKPI Elections 2009 14.03% 14.45% 4.46% 20.85% 4.94% 6.01% 7.88% 5.32% 3.77 % 1.79 % 0.90 % Elections 2014 18.95 % 14.75 % 11.81 % 10.19 % 9.04 % 7.59 % 6.79 % 6.72 % 6.53 % 5.26 % 1.46 % 0.91 % Change + () + () + () - () + () + () - () + () + () + () - () + () Among those twelve political parties, only one new political party joins the election of 2014, PNasdem. Eight political parties get better voices in the election 2014, and three others political parties get lower voices then the elections of 2009. The increasing number of voice revenue for 2014 elections won by the party PGerindra (+7.35%), followed by PDIP (+4.92%) and PKB (+4.1%). Author doesn’t include PNasdem because this political party just join the election in 2014. PGolkar successfully defended his party's ranking in 2014 elections as runner up in the election 2009 & 2014. Figure 2 shows the tabular bar for the real count results of the elections in 2009 and 2014. Unfortunately, in this election, none of the parties get more votes than 20%, as a condition to nominate candidates for president himself. So that each party must set stategy for Formatting a coalition with a number of parties. Author classifies the group of political parties in the election 2014: 1) three big political parties (PDIP, PGolkar, PGerindra), 2) three medium political parties (PDemokrat, PKB, PAN), 3) four small political parties (PNasdem, PKS, PPP, PHanura), and 4) two political parties which threatened not to go to parliament. 25.00% 20.00% 15.00% 10.00% Elections 2009 5.00% Elections 2014 PGerindra PDemokrat PKB PAN PKS PNasdem PPP PHanura 2 3 4 5 6 7 8 9 10 11 12 PKPI PGolkar 1 PBB PDIP 0.00% Fig. 2. Political Parties’ Real Count Results (2009 & 2014) 3.2 Political Parties’ Facebook Page The first social media analyzed in this article is Facebook. The Facebook connectivity help the group to build a political party to further back up their main figure in the forecast Presidential candidacy (Murti, 2013). Table 4 shows the popularity of every political partiy in general election April 2014. Table 4. Political Parties’s Facebook Like No Political Party Like (April, before real Count) Like (May, after real count) Talking about this 1 2 3 4 5 6 7 8 9 10 11 12 P.Nasdem PKB PKS PDIP P.Golkar P.Gerindra P.Demokrat PAN PPP P.Hanura PBB PKPI 6.164 K 40.073 K 319.000 K 4.355 K 2500.000 K 25.075 K 38.228 K 3.388 K 562.000 K 2.198 K 4.410 K 6.333 K 40.552 K 453.559 K 4.394 K 2650.000 K 28.000 K 45.000 K 3.596 K 563.918 K 2.211 K 4.095 K 0. 319 K 1.729 K 273.756 K 0.007 K 326.304 K 1400.000 K 7.3K 0.225 K 0.629 K 0.009K 0.007K Most Popular Age Group 25-34 25-34 18-24 18-24 18-24 18-24 18-24 25-34 18-24 25-34 25-44 Author found that the popularity of political party in the general election 2014 based on the Facebook page political parties, there are three parties managed to get "Like" the most. Those political parties are : 1) PGerindra, 2) PHanura, and 3) PDIP. Among the three most popular parties, there are PGerindra and PDIP included in the election winners. This research also confirm that dominanat Facebook’s users that like political parties are young adults (19-24) followed by adults (25-34). 3000000 2500000 2000000 1500000 Like (April, before real Count) - 1000000 Like (May, after real count) - 500000 P.Golkar P.Gerindra P.Demokrat PAN PPP 4 5 6 7 8 9 10 11 12 PKPI PDIP 3 PBB PKS 2 P.Hanura PKB 0 Fig. 3. Political Parties’ Facebook Like’s Statistics 3.3 Political Parties’ Twitter Twitter is a microblogging website where users read and write millions of short messages on a variety of topics every day (Tumasjan, et al., 2010). The analysis suggests that politicians are attempting to use Twitter for political engagement, though some are more successful in this than others (Grant, Moon, & Busby Grant, 2010). All of national political parties have official website (Table 1) and twitter account (Table 2). Table 5. Political Parties’s Twitter’s Tweets, Following, and Followers No 1 2 3 4 5 6 7 8 9 10 11 12 Political Party P.Nasdem PKB PKS PDIP P.Golkar P.Gerindra P.Demokra t PAN PPP P.Hanura PBB PKPI Tweets (April) 17.600 K 2.898 K 18.900 K 21.300 K 9.680 K 47.600 K 4.008 K 6.022 K 4.424 K 1.256 K 0.172 K 2.301 K Tweets (May) 19.865 K 2.991 K 19.038 K 23.606 K 0.074 K 48.930 K 4.148 K 6.243 K 4.511 K 1.257 K 0.172 K 2.301 K Following (April) 0.669 K 1.704 K 0.275 K 0.658 K 0.493 K 2.160 K 0.870 K 0.605 K 0.076 K 0.030 K 0.014 K 1.376 K Following (May) Followers (April) Followers (May) 0.688 K 1.704 K 0.275 K 0.704 K 0.027 K 3.173 K 0.872 K 20.900 K 4.050 K 105.000 K 58.400 K 2.329 K 143.000 K 22.582 K 4.270 K 109.272 K 64.746 K 0.017 K 149.711 K 18.200 K 19.222 K 0.605 K 0.073 K 0.030 K 0.014 K 1.377 K 4.745 K 2.953 K 1.866 K 0.774 K 1.364 K 5.216 K 3.155 K 1.937 K 0.806 K 1.385 K Almost twitter accounts from all political parties included the abreviation of their political party’s name except PKPI which use @sobatbangyos. Table 4 shows political partiy’s twitter account. Table 5 shows the numbers of tweets, following, and followers from every political parties. All of political parties have twitter account. In this manuscript, author will analyze twitter features of every political party based on : 1) Twitters’ tweets, 2) following, and 3) followers. 60000 50000 40000 30000 20000 Tweets (April) 10000 Tweets (May) PKS PDIP P.Golkar P.Gerindra P.Demokrat PAN PPP P.Hanura 2 3 4 5 6 7 8 9 10 11 12 PKPI PKB 1 PBB P.Nasdem 0 Fig. 4.a. Political Parties’ Twitters Tweets Twitter, every user can publish short messages with up to 140 characters, so-called “tweets” (Tumasjan, et al., 2010), which are visible on a public message board of the website or through third-party applications. Figure 4.a shows the numbers of tweets of every political party. PGerindra was the most informative political party with 48,9 K tweets followed by PDIP (23.6 K) and PNasdem (19.8 K). 3500 3000 2500 2000 1500 1000 500 0 Following (April) PKS PDIP P.Golkar P.Gerindra P.Demokrat PAN PPP P.Hanura 2 3 4 5 6 7 8 9 10 11 12 PKPI PKB 1 PBB P.Nasdem Following (May) Fig. 4.b. Political Parties’ Twitters Following Figure 4.b shows the numbers of following of every political party. P.Gerindra was the most kindest political party that has been following 2,16 K others twitter accounts followed by PKB and PKPI. 160000 140000 120000 100000 80000 60000 Followers (April) 40000 Followers (May) 20000 PKS PDIP P.Golkar P.Gerindra P.Demokrat PAN PPP P.Hanura 2 3 4 5 6 7 8 9 10 11 12 PKPI PKB 1 PBB P.Nasdem 0 Fig. 4.c. Political Parties’ Twitters Followers Table 4.c shows the number of twitter followers of political parties. Based on these results, PGerindra occupies the first position, followed by PKS and PDIP. These results also show that PGerindra followers increase significantly after the announcement of real count result. 3.4 Political Parties’ YouTube Beside two most popular socia media above, national political patries in Indonesia also use video-sharing site YouTube for the third alternative for their online campaigns. Table 6 shows national party’s YouTube account with total subscribers. YouTube as one of video-sharing websites or free distribution channel provides a low-cost alternative for many political candidates to use in their campaigns (English, Sweetser, & Ancu, 2011). Table 6. Political Parties’s YouTube’s Subscribers No 1 2 3 4 5 6 7 8 9 10 11 12 Political Party P.Nasdem PKB PKS PDIP P.Golkar P.Gerindra P.Demokrat PAN PPP P.Hanura PBB PKPI YouTube http://www.youtube.com/user/konpress http://www.youtube.com/user/GerindraTV http://www.youtube.com/user/demokrattv http://www.youtube.com/user/OfficialDPPPAN http://www.youtube.com/user/pan230898 - Subscribers (April) 5.768 K 5.023 K 0.130 K 0.011 K 0.030 K Subscribers (May) 6.078 K 6.108 K 0.152 K 0.012 K 0.030 K YouTube as one of video-sharing websites or free distribution channel provides a low-cost alternative for many political candidates to use in their campaigns (English, Sweetser, & Ancu, 2011). In Obama’s campaign, using YouTube more for media and message than for mobilization (Nielsen, 2011), but YouTube videos were successful in mobilizing younger voters like never before (McKinney & Rill, 2009). The current trend in the use of YouTube as a medium for political campaigns has penetrated into Indonesia although not as optimal as practiced by Obama. Currently, some political parties have been used YouTube as political virtual channel and succeed to atract thousands attention from online users. At least there are four political parties used YouTube, namely: 1) PGerindra, 2) PKS, 3) PDemokrat, and 4) PAN. Even PKS succeed to get the highest subscribers in YouTube, unfortunately PKS failed to get many votes in the general legislative elections 2014. Among the four political parties, PGerindra not only get a good number of subscribers, but PGerindra also won the third place based on real count results from KPU. 7,000 6,000 5,000 4,000 3,000 Subscribers (April) Subscribers (May) 2,000 1,000 P.Demokrat PAN P.Nasdem PKB PDIP P.Golkar PPP P.Hanura 2 3 4 5 6 7 8 9 10 11 12 PKPI PKS 1 PBB P.Gerindra 0 Fig. 5. Political Parties’ YouTube Subscribers 3.5 Social Media as Political Party Brand The term of brand refers to image and reputation is more or less right (Scammell, 2007). Social media can be used to promote legislative candidates to all prospective voters easely. Every political party has provided a number of social media for their loyalists as well as to capture new enthusiasts of the virtual user. In general legislative elections of 2014, Indonesian poitical parties are still dependent on the reputation of its chairperson or leader icon. For example, on Jokowi’s political branding in governor election campaign is twitter social media (Wulan, Suryadi, & Dwi Prasetyo, 2014). SocialBakers page report that political leaders and political parties get a very high attention in the social media of Facebook as community. Based on Figure 6, Prabowo and his political party, PGerindra, managed to occupy the top three social media community page in Facebook. Other political figures who entered the top ten are: SBY (no.2), BJ Habibie (no.7), and Muh. Jusuf Kalla (no.8). While the political parties who entered the top ten only PGerindra (no.3). 3.6 Social Media as Political Presentation Social media platforms give politicians access to millions of users and offer the capacity to build a sense of camaraderie and connection with a wide constituency (Crawford, 2009). As political communication sources, social media are a recent phenomenon (Kushin & Yamamoto, 2010). Author browsed every political parties in April 2014. Author found that every political parties has been accupied the political parties’ Facebook page with some features. Table 7. Political Parties’s Facebook Page Views No PP Logo Order No 1 2 3 4 5 6 7 8 9 10 11 12 P.Nasdem PKB PKS PDIP P.Golkar P.Gerindra P.Demokrat PAN PPP P.Hanura PBB PKPI Persentage 100% 50% Head Quote, Slogan, TagLine 58.3% 66.67% Others Coalition Soekarno KPU Simpatisan Pemilu.com 41.67% Website - Mayl 2014 Author visited every political parties’ facebook account. Author found that every political party has different way to present their existness via facebook. Table 8 show the summary of political parties appereance in facebook. Table 7 shows the summary of political parties’ facebook pages’ features. In 2014 general elections, all of political parties (100%) dispaly their logo, half of them (50%) showing the serial number of his party, 58% display photos political party chairman, 66,67% have quote/slogan/tagline, and 41.67% showing other things. Unfortunately many political parties do not displays supporters in their social media main page. The political parties seemed forget that the supporters are one of the most important aspects that they should display in their social media main pages. 3.7 Social Media as Political Virtual Society The potential of social media lies mainly in their support of civil society and the public sphere (Shirky, 2011). On the other hand, (Tumasjan, et al., 2010) results indicate that people are finding interesting political information on Twitter which they share with their network of followers. When they share any link of tweets to their network, then they automatically create a virtual society for their interest. Social media offer users new channels for political information (Kushin & Yamamoto, 2010). Author visited every political parties’ facebook account. Author found that every political party has different way to present their existness via facebook. Table 7 show the summary of political parties appereance in facebook. Fig. 6. The most popular page based on SocialBakers SocialBekrs reported that per April 2014, the most popular page in Indonesian Facebook was 1) Prabowo Subianto (fig. 1), followed by 2) Susilo Bambang Yudhoyono, and 3) Partai Gerakan Indonesia Raya. Fig. 7. The fastest growing Facebook page in Indonesia Among the most popular Facebook page, there are five fastest growing pages, 1) Prabowo Subianto, 2) Moeldoko, 3) PDI Perjuangan, 4) Komisi Pemberantasan Korupsi, and 5) Partai Gerakan Indonesia Raya (Gerindra). It means three of the fastest growing pages are related to political parties. The fastest person page is Prabowo Subianto, the head of PGerindra, as well as the presidential candidate of PGerindra. And the fastest political party’s page is PDIP, the winner of 2014 election. 4 CONCLUSIONS Based on the facts and discussions from previour sections above, author can conclude the following summarization related to the condition of social media related to general legislative elections results in Indonesia as follow: 1) Social media has positive impacts on political parties in Indonesian general election 2014. Social media is affecting political campaigns (Smith, 2011). National political parties in Indonesia already used some of social media for their political campaigns. Those social media are : 1) Facebook, 2) Twitter, and 3) YouTube. Facebook like is the symbols of popularity in Indonesian political athmosphere folowed by Twitter and YouTube. 2) Social media is effective tool for political cyber campaigns. The power of social media has triggers transparancy and support e-democracy around the world. Citizens have ability to choose freely the best legislative candidate to represent them in the parliament. In Indonesia, PGerindra won the third place in the real count, PGerindra 3) 4) 5) 6) 7) 8) also become political parties rallied highest voice revenue compared to the previous election. PGerindra also won in : 1) Facebook’s likes, 2) Twitters’ followers, and 3) YouTube’ subscribers. Social media in Indonesian political parties are dominated by young adults (18-24) followed by adults (25-34) users. This research confirm the engagements of young adults (Baumgartner & Morris, 2010). Social media will create a more successful campaign as well as help create a stronger democracy (Vonderschmitt, 2012). There is no wall for every body to search the best candidate through online social media. Social media are the current and future media for political campaigns and reach the voters and supporters instantly (Abdillah, 2014). Political parties are encourage to provide more professional social media pages over the internet and reach more online voters. Political parties’ logos is the most common icon found in political parties’ social media in Indonesian legislative general elections 2014 (Abdillah, 2014) followed by Quote, Slogan, and TagLine. Information on Twitter can be aggregated in a meaningful way (Tumasjan, et al., 2010). Total followers have linear correlation with the voters in real election. In the case of Indonesia, PGerindra and PDIP success to get many voters. Contra conditions are faced by PGolkar and PKS. PGolkar used less effort in social media campaigns. PGolkar still works with traditional media, television, and they success to keep their loyal audiens. Another contra condition is faced by PKS, even they already force all of popular social media for political campaigns, the acquisition constituents that they obtained is lower than it should be. In Obama’s campaign, YouTube videos were successful in mobilizing younger voters like never before (McKinney & Rill, 2009). But, in Indonesian legislative campaigns, YouTube engaged less subcribers in every Indonesian political parties. For next study, author interested to explore the power of social media in poilitics combined with blogs as digital democracy (Gil de Zúñiga, Veenstra, Vraga, & Shah, 2010), social media’s events that makes Facebook the most used social network is being able to create an event (Curran, Morrison, & Mc Cauley, 2012), and related to presidential campagins. References Abdillah, L. A. (2013). Students learning center strategy based on e-learning and blogs. Paper presented at the Seminar Nasional Sains dan Teknologi (SNST) ke-4 Tahun 2013, Fakultas Teknik Universitas Wahid Hasyim Semarang, Indonesia. Abdillah, L. A. (2014). Managing information and knowledge sharing cultures in higher educations institutions. 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The Growing Use of Social Media in Political Campaigns: How to use Facebook, Twitter and YouTube to Create an Effective Social Media Campaign. Wulan, B. A., Suryadi, S., & Dwi Prasetyo, B. (2014). Student Perception towards Personal Branding of Political Leaders on Twitter Ahead of Presidential Election 2014. WACANA, Jurnal Sosial dan Humaniora, 17(1), 1-6. Xenos, M., & Foot, K. (2008). Not your father’s Internet: The generation gap in online politics. Civic life online: Learning how digital media can engage youth, 51-70. Zhang, W., Johnson, T. J., Seltzer, T., & Bichard, S. L. (2010). The revolution will be networked the influence of social networking sites on political attitudes and behavior. Social Science Computer Review, 28(1), 75-92. Leon A. Abdillah is a senior lecturer at Bina Darma University. He received his S.Kom. (BSc) and M.M. (MBA) degrees in computer science (information systems) and management (information systems) from the STMIK Bina Darma and Bina Darma University in 2001 and 2006, respectively. He ever continued his PhD study in computer science (information retrieval) in The University of Adelaide, South Australia (2010-2012). He is the author of dozens of scientific manuscripts, including: academic books, conference papers, journal articles, posters, and reports related to computer science, information technology, or information systems. He also reviewer/editor for dozens of national and international scientific journals, and dozens of national and international conferences. His current research interests include social media, information systems and databases, knowledge management systems, eLearning, and information retrieval. He is a member of APTIKOM, Balitbangda, IACSIT, IAENG, ICT Volunteer, IET, IKAPI, ISAET, SCIEI, SDIWC, and UACEE. The bitmap index advantages on the data warehouses El Amin Aoulad Abdelouarit,a Mohamed El Merouanib, Abdellatif Medouri c a UAE— Laboratory modeling and information theory Abdelmalek Essaadi University, Tétouan, Morocco [email protected] b UAE— Laboratory modeling and information theory Abdelmalek Essaadi University, Tétouan, Morocco [email protected] c UAE— Laboratory modeling and information theory Abdelmalek Essaadi University, Tétouan, Morocco [email protected] Abstract. The data warehouse designer should consider the effectiveness of the data query while the selection of relevant indexes and their combination with materialized views, this, because the data query is the only way to get this information from a data warehouse. The index selection is considered an NP-complete problem, because of the number of indexes is exponential in the total attributes in the data warehouse tables. So, the choose of the suitable index type is considered as the main step to start the data warehouse design. In this paper we are making a comparison study between the B-tree index as traditional index type, and the Bitmap index. this comparison are based on three factors : index size, clustering factor and compression, and we illustrate this with a real experiment. Keywords: Business Intelligence, Data warehouse. 1 Introduction Before the data warehouse implementation, some administration tasks that are taken by a data warehouse administrator needs to be decided, like logical and physical design, management of storage space and performance tuning. The most important task is the physical design including data organization and access improvement. The fast access to this data needs general index to find the information wanted without reviewing all table data. As per this need, the index selection task is considered difficult because their number is exponential in the total number of attributes in the database. So the index plays an important role in the data warehouses performance. For this reason, we focus on this data warehouse aspect, which is considered interesting for the designer while editing and query optimization selection. The target is to minimize the query execution time, and as in a data warehouse the query uses indexes to access to the data, we will work on the problem of choosing the type of index when designing our data warehouse. It’s also important, that the index compression and size must be checked to optimize the storage usage. There are several types of indexes supported by databases such as Bitmap, B-tree, Bitmap join, range-based bitmap index etc.. In this sense we have chosen two types of index relevant to this study, the index type: B-tree index and type Bitmap. 2 Bitmap index 2.1 Definition A bitmap index is a data structure defined in a DBMS used to optimize access to data in databases. It is a type of indexing is particularly interesting and effective in the context of selection queries. The index bitmap attribute is encoded in bits, where its low cost in terms of space occupied. All possible attribute values are considered, the value is present or not in the table. Each of these values is an array of bits, called bitmap, which contains as many bits as n-tuples present in the table. Thus, this type of index is very effective when the attributes have a low number of distinct values. Each bit represents the value of an attribute for a given tuple. For each bit, there is an encoding presence / absence (1/0), which indicates that a tuple or not the present value characterized in bitmap. Table 1: Basic Bitmap ROWID C B0 B1 B2 B3 0 2 0 0 1 0 1 1 0 1 0 0 2 3 0 0 0 1 3 0 1 0 0 0 4 3 0 0 0 1 5 1 0 1 0 0 6 0 1 0 0 0 7 0 1 0 0 0 8 2 0 0 1 0 To illustrate how a bitmap index works, we take an example EE-PP-O'Neil and O'Neil, Table 1 illustrates a basic bitmap index into a table containing 9 records, where the index is created in the C column with integers ranging from 0 to 3, we say that the cardinality of the column C is 4, by what there are 4 distinct values [0, 1, 2, 3], where the index bitmap C Contains 4 bitmaps shown as B0, B1, B2 and B3 corresponding value represents. In this example, the first line where RowID = 0, column C is worth 2, consequently, B2 column bit value "1", while the other bitmaps are set to "0". Same for the next line, where C = 1 corresponds to the bitmap B1 is set to 1 and the rest to "0". This process is repeated for the remaining lines. 2.1 Properties Bitmap indexes have a very interesting property of responding to certain types of requests without returning the data themselves, thus optimizing the response time, disk storage. This is possible by counting operations (COUNT) and logical operators (AND, OR, etc.) that act "bit by bit" on bitmaps. 3 B-TREE INDEX 3.1 Definition The index B-tree stores the index values and pointers to other index nodes using a recursive tree structure. The data are easily identified by traces pointers. The highest level of the index is called the root while the lowest level is called the leaf node or "leaf node". All other levels between them are called branches or internal nodes. All roots and branches contain entries that point to the next level of the index. Leaf nodes consist of the index key and pointers pointing to the physical location of records. We present details of the index B-tree structure. The B-tree structure is used by the database server to configure the index (Figure 1) Fig 1: B-tree structure Root or root is the highest level of the index points to the following levels of nodes branches. Intermediate nodes or branches contain pointers to the following branches or to the leaf nodes level. Node leaves or leaf nodes: the lowest level of the index points to other node leaves. 4 HYPOTHESIS The conventional wisdom is that bitmap indexes are most appropriate for columns having low distinct values - such as gender, marital status, and relationship. This assumption is not entirely accurate, however. In reality, It’s always recommended the use of the bitmap index for systems in which the data is not updated frequently by many competing systems. In fact, we will demonstrate here that the bitmap is as effective as B-tree index on a column with 100% unique values to 100% (candidate to be a primary key). We will compare also index size and compression as important point to be checked. 5 HYPOTHESIS It’s known that the bitmap index is more efficient than the B-tree one, and this by its low cardinality columns, in this paper we will focus the advantages given by bitmap index compared by B-tree one. The factors that have been considered in this comparison are : - The index size. - Clustering factor. - Compression. 5.1 Index size comparison Step 1: In our Data warehouse schema, we created a table named “Employees” with 100000 records and with a column named employee_id with 100000 distinct values and we added a GRADE column with 4 distinct values only. Step 2: We create now a standard B-Tree index on the GRADE column using this SQL : SQL> create index employees_grade_i on employees(grade); Then we check the index size using this query : SQL> select index_name, index_type, distinct_keys, blevel, leaf_blocks from dba_indexes where index_name=’EMPLOYEES_GRADE_I’; And we got this result: Table 2: B-tree index size checking result in GRADE column INDEX_NAME INDEX_TYPE DISTINCT_K EYS BLEVEL LEAF_ BLOCKS employees_grade_i Normal 4 1 176 Step 3: Creating a bitmap index on the same column to compare the size (dropping the btree index created in first step) SQL> create bitmap index employees_grade_bitmap_ii on employees(grade); Step 4: In the bitmap index size checking, we use the same query: SQL> select index_name, index_type, distinct_keys, blevel, leaf_blocks from dba_indexes where index_name=’EMPLOYEES_GRADE_II’; Table 3: Bitmap index size checking result in GRADE column INDEX_NAME INDEX_TYPE DISTINCT_K EYS BLEVEL LEAF_ BLOCKS employees_grade_ii Bitmap 4 1 10 Note that the index size is reduced from 176 to 10 (while going from B-tree to bitmap index) Step 5: the bitmap index creation on employee_id column that contains 100000 distinct values: SQL> create bitmap index employees_empid_bitmap_i on employees(employee_id). By checking the index size using the same query, we have this table as result: Table 4: Bitmap index size checking result in EMPLOYEE_ID column INDEX_N AME INDEX_ TYPE DISTINCT_K EYS BLEVEL LEAF_ BLOCKS employee s_empid_ bitmap_i Bitmap 100000 1 348 And when trying with B-tree index we have this result: Table 5: B-Tree index size checking result in EMPLOYEE_ID column INDEX_NAME INDEX_T YPE DISTINCT_K EYS BLEVEL LEAF_ BLOCKS employees_e mpid_btree_i B-tree 100000 1 222 5.2 Clustering factor checking For large distinct values B-tree index occupies less size, and for minimal distinct values, the bitmap index occupies less size. Clustering factor: considered as the sum of rows orders in a table based on the index values. If this amount is near the number of blocks, then the table order is well done, and the index entries in a single leaf block are pointing to rows stored in the same data blocks. If the value is near the number of rows, then the table is randomly ordered, so is improbable that the index entries in a single leaf block are pointing to rows stored in the same data blocks. Table 6: Clustering factor and blocks used for B-Tree index on GRADE column INDEX_NAME CLUSTERING_F ACTOR employees_grade _i 1148 BLOCKS 256 Table 7: Clustering factor and blocks used for Bitmap index on GRADE column INDEX_NAME CLUSTERING_F ACTOR employees_grade _ii 20 BLOCKS 16 5.3 Compression advantage: Is known that bitmap Indexes store a separate bitmap for every distinct value of a column, so it’s like the storage space would become prohibitive for large tables with a lot of distinct values. As example, if a table contains 1 million rows with 10,000 distinct values, won’t the Bitmap Index contain 1,000,000 x 10,000 = 10,000,000,000 bits near 1.2GB. A million-row table is considered small for a data warehouse, but 1.2GB is very big. As Oracle uses some clever compression where long sequences of 1s or 0s in the bitmap consume hardly any space, storage space is not a significant consideration for bitmap indexes with a large number of distinct values. With a lot of distinct values, instances of a particular value will be widely spread. This means long strings of zeros in the bitmap which become highly compressed. The effect illustration is better shown with an example. First, create a table with: 1 million rows 2 identical columns with 10,000 distinct values A B-Tree index on one column A Bitmap Index on the other column Table 8: Table comp_test creation query SQL> CREATE TABLE comp_test 2 AS 3 SELECT mod(LEVEL, 10000) AS col1 4 , mod(LEVEL, 10000) AS col2 5 FROM dual 6 CONNECT BY LEVEL <= 1000000; Table created. SQL> CREATE INDEX COMP_TEST_col1_ix ON COMP_TEST(col1); Index created. SQL> CREATE BITMAP INDEX COMP_TEST_col2_bx ON COMP_TEST(col2); Index created. Now, compare the size of each index. Table 9: Index size comparison SQL> SELECT segment_name, sum(bytes)/1024/1024 AS mb 2 FROM user_segments 3 WHERE segment_name LIKE 'COMP%' 4 GROUP BY segment_name; SEGMENT_NAME MB ------------------------------ -------COMP_TEST 15 COMP_TEST_COL2_BX 4 COMP_TEST_COL1_IX 17 Note that the Bitmap Index has been squished down to just 4MB – one-quarter the size of the B-Tree index! In fact, I ran this same test with 1 million distinct values (ie. One row per value) and still the bitmap index was only 50% larger than the B-Tree index. 5.3.1Results The most difficult scenario of bitmaps compression si when it contains strings of zeros that are interrupted by one or two “ones” in each byte. It won’t compress at all, but if every 8th row has the same value then there can only be 8 such uncompressible bitmaps for the column. In other words: There is many distinct values means each bitmap will be very compressed because they contain a lot of zeros. The bitmaps are not very well compressed then there will not be many of them because there are only a few distinct values 6 CONCLUSION AND FUTUR WORK A higher clustering factor has been caused by the optimizer while a full scan to a table using the B-tree index. In other side, using the bitmap index the clustering factor caused is too low compared with the first result. Here we deduct the performance by the sum of input/output required to fetch the result. Both indexes have a similar target: the return of results as fast as possible. But the choice of which one to use should depend only on the type of application and data volume, and not on the level of cardinal. In other side, the compression cannot be a factor that affects our choice of Bitmap index for data warehouse optimization strategy; this means that the bitmap has it supremacy on data warehouse performance As future work, we will focus our studies on data warehouse schema comparison, especially it impact on data warehouse performance, and this to have a data warehouse physical design model for better decision system performance. References E. E-O’Neil and P. P-O’Neil (2000). Bitmap index design choices and their performance implications Database Engineering and Applications Symposium. IDEAS 2007. 11th International, pp. 72-84. R. Kimball, L. Reeves, M. Ross (2002) The Data Warehouse Toolkit. John Wiley Sons, NEW YORK, 2nd edition, 2002 W. Inmon (2005) Building the Data Warehouse., John Wiley Sons, fourth edition, 2005 C. DELLAQUILA and E. LEFONS and F. TANGORRA (2006) Design and Implementation of a National Data Warehouse. Proceedings of the 5th WSEAS Int. Conf. on Artificial Intelligence, Knowledge Engineering and Data Bases, Madrid, Spain, February 15-17, 2006 pp. 342-347 R. Strohm, (2007) Oracle Database Concepts 11g,Oracle, Redwood City,CA 94065, 2007 C. Dell aquila and E. Lefons and F. Tangorra(2007) Analytic Use of Bitmap Indices. Proceedings of the 6th WSEAS International Conference on Artificial Intelligence, Knowledge Engineering and Data Bases, Corfu Island, Greece, February 16-19, 2007 pp. 159 K. Wu and P. Yu (1998) Range-based bitmap Indexing for high cardinality attributes with skew, In COMPSAC 98: Proceedings of the 22nd International Computer Software and Applications Conference. IEEE Computer Society, Washington, DC, USA, 1998, pp. 61-67. EL AMIN A. Abdelouarit, M. El Merouani, A. Medouri (October 2013) Data Warehouse Tuning: The Supremacy of Bitmap Index, International Journal of Computer Applications, Volume 79 - Number 7, Published By FCS® (Foundation of Computer Science, USA), EL AMIN A. Abdelouarit, M. El Merouani, A. Medouri (September 2013) The impact of indexes on data warehouse performance, International Journal of Computer Science Issues, Volume 10 – Issue 5, Number 2, Mahebourg, Republic of Mauritius. EL AMIN A. Abdelouarit, M. El Merouani, A. Medouri (December 2012) Optimisation des performances des entrepôts de données via les index, Revue Ivoirienne des Sciences et Technologie, Numéro 20 décembre 2012, Abidjan (Côte d’Ivoire) El Amin Aoulad Abdelouarit Is a Datacenter Manager and Ex Database administrator inTanger Med Port, Morocco, PhD Student doing research in Data warehouse and Data mining and it application in Port Management. Mohamed El Merouani is professor of mathematics, with interests in Probability, Statistics, Stochastic operational research and Data mining, professor of Statistics and Computer Sciences, Poly disciplinary Faculty of Tétouan, Abdelmalek Essaâdi University, Morocco. University of Granada, Spain, Ph.D. in Mathematics, 1995. Abdellatif Medouri is Full professor of physics, with interests in Telecommunications, Information theory and Databases; professor of Statistics and Computer Sciences, Poly disciplinary Faculty of Tétouan, Abdelmalek Essaâdi university, Morocco. University of Granada, Spain, Ph.D. in physics, 1995. Study and measurement of International Competitiveness of Republic of Moldova Ph.D. Corneliu Gutu,a a AESM – Academy of Economic Studies of Moldova, 61, Street Mitropolit Banulescu Bodoni, Chisinau, MD 2005, Republic of Moldova [email protected] Abstract. The present paper studied the issues of increasing the competitiveness of specific countries within the context of the post-crisis period. Among the best known and mostly used models is the one from the World Economic Forum. Furthermore this model helped determine the competitiveness factors and identify the most important of them. The countries of Eastern and Central Europe, the same as Republic of Moldova, and the data for 2010-2013 were chosen for the analysis. On one hand it analyses the econometric dependence of the competitiveness and the dynamics of macroeconomic factors associated with economic growth and standards of living, economic structure, the openness and innovativeness of the economy, as well as the extent and forms of state regulation of the economy, the level of transparency and efficiency of the state apparatus. Thus the accumulated experience in enhancing the competitiveness will definitely be useful to other countries, including the Republic of Moldova, which will go through all the stages of European integration in the foreseeable future. Keywords: competitiveness, competitive advantages, competitive disadvantages, the pillars of competitiveness, European integration, foreign trade. 1 Introduction In recent years, the notion of "competitiveness" is central to the assessment of the countries' positions in the world economy. However, the economic research community has not developed a sufficiently stable view of competitiveness and its determining factors. The economic science has as an urgent task the identification of the competitiveness level in individual countries. In the view of several economists the competitiveness of a country is based on the competitiveness of various industries and/or enterprises. (Porter, 1990). The competitiveness of a country depends on the competitiveness of enterprises and their products. (Peura, 1979). This approach encompasses foreign trade indicators, such as exports to GDP ratio and foreign trade balance to GDP ratio. A similar opinion is shared by the American scientists D. Dollar and E. Wolf, claiming that a country is competitive when combining the prosperity in international trade on the basis of high technology and performance with high incomes and wages. (Dollar, Wolf, 2003). Some equate competitiveness with the ability to achieve certain overall outcomes, such as a high standard of living and economic growth. Other definitions focus on the ability to achieve specific economic outcomes such as job creation, exports, or FDI. Yet other definitions see competitiveness as defined by specific local conditions such as low wages, stable unit labor costs, a balanced budget, or a ‘competitive’ exchange rate to support a current account surplus. These different views of competitiveness have confused the public and scholarly dialogue, and have obscured the development of an integrated framework to explain causes of cross-country differences in economic performance. (Delgado, Ketels, 2011, Porter, Stern 2012). OECD experts define the national competitiveness as the degree to which, under open market conditions, a country can produce goods and services that meet the test of foreign competition while simultaneously maintaining and expanding domestic real income. (OECD, 1996). The competitiveness is defined as the ability of a country to acquire and maintain a market share in international markets. (Figueroa, 1998). International competitiveness is usually defined in terms of two levels, namely, the firm-industry level and the national level (Moon and Peery, 1995, Dollar and Wolf, 1993, Porter 1990). This categorization, however, does not seem to enclose all the diverse aspects of the concept, especially as it relates to the dynamics of the concept’s determinant indicators. For example, competitiveness at the firm level clearly indicates micro level competitiveness, while national level competitiveness reflects the macro level. (Fidel, 2005). A country’s international competitiveness is often judged in terms of its ability to maintain a favorable position in its international (trade) transactions with the rest of the world. This ranges from having a low-cost export production base to the attraction of large inflow of foreign capital. A number of studies assert that a country would be losing international competitiveness if it suffers from such factors as poor research and development (R&D) record, a growing trade deficit in high-tech products, an ill-trained labour force, and declining productivity. This would indicate an overall weakness in its ability to effectively compete with its trading partners. (Fidel, 2005). In our opinion, the most important contribution to the study of problems of competitiveness of individual countries was made by the U.S. economist M. Porter - the founder of this field, the author of the theory of competitive advantage. One of the main provisions of his theory is that the competitiveness of the national economy is determined by the maintenance of the labour productivity at a higher level than the competition, through the use of a continuous process of innovation (Porter, 1993). The author notes that the high competitiveness of the country is not achieved in all sectors of the economy, but only in a few, where the country has a competitive advantage. The competitive advantages at the macroeconomic level represent a high efficiency situation of a country compared to others. Sustainable competitive advantage is achieved when the same profit is achieved at lower cost to the economic entity compared to its competitors (cost advantage), or when there are higher profits compared to those of competitors, on competitive products (differentiation advantage) (Porter, 1990). The competitive advantage offers greater value to the consumer (beneficiary) and at the same time generates a higher profit. Due to the two types of cost and differentiation advantages, a country can hold a leadership position, whose characteristic is to create a superior value, as a result of using its own resources (patents, trademarks, know-how, good will, brands, reputation etc.) and the capacity to use them efficiently within a system of value chains, positioned horizontally, and even more, vertically. 2 Methods and results of the study To establish the global competitiveness level of Moldova, within regional and global context, we chose some comparative benchmarks, including Central and Eastern European countries, for 2010-2013, considering that they have a degree of representativeness for the purposes of covering our analysis to determine the size of the gap in competitiveness of the new EU countries from the Central and Eastern Europe that joined in the years of 2004-2007. The most authoritative comparisons of countries' competitiveness is the research conducted by the World Economic Forum (WEF). With the help of global competitiveness rankings, of this prestigious organization, we can determine the current situation of the country in relation to other countries, we can identify the strengths and weaknesses in the national economy, determine the competitive advantages of national economies, evaluate the effectiveness of economic policy in order to strengthen the position of the global economy. Since 2005 the World Economic Forum GCI indicator has been used to measure the national competitiveness for many states. GCI includes a multitude of factors, grouped into 12 pillars of competitiveness, with average components weighting the above mentioned indicators, each measuring an aspect of competitiveness. As a national partner of the WEF the author conducted a qualitative research of the quantitative competitiveness of Moldova during 20092013, the results being published in Global Competitiveness Reports for the corresponding years. According to the research conducted by the author, the most notable competitive advantages of Moldova, according to its position within the 148 countries compared by the World Economic Forum in 2013, were: most significant competitive disadvantage in the analysed period were recorded on the following indicators. In 2013, Republic of Moldova modestly occupied the 89 th place out of 148 countries in the WEF ranking. Nevertheless, the data in Table 1 indicates that the global economic crises had no appreciable effect on the position of the Republic of Moldova in the WEF ranking, as in 2013 the country has slightly improved its position in comparison with the year of 2010. It has to be noted that in 2013 Estonia occupies the 32th position, Poland the 42th position, and Turkey the 44th position. The Neighboring states that have become members of European Union in 2007, Romania and Bulgaria occupies the 76th position and the 57th position according to their competitiveness level. The Republic of Moldova has better positions towards Albania and Serbia, countries that are at stage of association with the European Union. Table 1. The Ranks differences of Global Competitiveness Index in 2013-2010 Rank Rank differences 2013 2012 2011 2010 2013-2011 2013-2010 Estonia 32 34 33 33 -1 2 Poland 42 41 41 39 -1 -3 Turkey 44 43 59 61 15 17 Czech Republic 46 39 38 36 -8 -10 Lithuania 48 45 44 47 -4 -1 Latvia 52 55 64 70 12 18 Bulgaria 57 62 74 71 17 14 Slovenia 62 56 57 45 -5 -17 Hungary 63 60 48 52 -15 -11 Romania 76 78 77 67 1 -9 Slovak Republic 78 71 69 60 -9 -18 R. Moldova 89 87 93 94 4 5 Albania 95 89 78 88 -17 -7 Serbia 101 95 95 95 -6 -6 Source: The Global Competitiveness Reports, 2010-2013 The disadvantages of the Republic of Moldova, as importance and number, are incomparably higher compared to the competitive advantages. Making note of the fact that in the years of 2010-2013, along with the growth of the number of the competitiveness indicators and of the countries taken into comparison, the position of the Republic of Moldova, according to the global competitiveness indicator, has somehow ameliorated, according to the presented study, we propose the following measures that should guide the attention of policy makers and other stakeholders: Let’s note that the competitiveness of the Republic of Moldova continues to deteriorate in the key area of “good market efficiency”. Under this indicator the country ranks 107 out of 148 possible positions, while Romania is on 117 rank and Bulgaria is on 81 rank. In our opinion, this is largely determined by the inefficiency of the ongoing anti-monopoly policy and the burden of customs procedures. As the studies show, the following factors affect the competitiveness in a negative way: “quality of roads” (148 rank), “state of cluster development” (147 rank), “company spending on R&D” (142 rank), “judicial independence” (145 rank), “brain drain” (137 rank), “agricultural policy cost” (138 rank), “quality of scientific research institutions (132 rank), “availability of scientists and engineers” (131 rank), “extent of market dominance” (133 rank), “efficiency of anti-monopoly” (133 rank), “local supplier quantity” protection (127 rank), and during the past year these figures deteriorated. Furthermore, the Republic of Moldova was among the outsiders on the following competitiveness pillars: “business sophistication” (125 rank), “ innovation” (138 rank). All the above mentioned problems stop the Republic of Moldova from stepping up and using its competitive advantages, such as relatively low level of: “business impact of malaria” (1 rank), “business cost of terrorism” (10 rank), “imports as a percentage of GDP” (20 rank), “int’l internet bandwidth” (23 rank), “legal rights index” (28 rank), “general government debt, % GDP” (29 rank), “flexibility of wage determination” (34 rank), “pay and productivity” (34 rank) “total tax rate” (40 rank),”trade tariffs” (41 rank), and “time required to start a business” (43 rank) . Figure 3. Interdependence of GDP based on purchasing-power-parity (PPP) per capita in US dollars and Global competitiveness Index in 2013 Figures 1 and 2 shows the identified interrelationship trends between the reached competitiveness levels and GDP based on purchasing-power-parity (PPP) per capita in US dollars for individual EU countries, Japon, Israel and Turkey. Figure 2. Interdependence of GDP based on purchasing-power-parity (PPP) per capita in US dollars and Global Competitiveness Index in 2013 and 2012. The specifics of the state economy of the Central and Eastern Europe states, including the Republic of Moldova, is that along the sustainable development issues they are closely related to European or regional integration. Moldova's political vector is oriented to the European Union, and therefore the country's development in the future will mean development through integration. Thus, on the one hand, it requires a continuous measurement in dynamic of the real convergence to EU economic space and, on the other hand, there is the need to develop the methodology for the assessment of the sustainable competitiveness of the country. Based on these considerations a new concept for the measuring of the competitiveness is described below. The developed methodology focuses on the comparative studies by inclusion of Moldova in a specific action (plan of reforms in transition, international projects, marketing strategy for EU integration, regional cooperation, etc.) and taking into consideration the pro-European aspirations of the Republic of Moldova, within this methodology the comparison with the EU economic parameters is performed in the first place, is they serve as a benchmark for the economic and social development of the Republic of Moldova, and “away from the standard” category is used as a measurement criterion for the sustainable competitiveness and hence the convergence / divergence of the community structures. Such an approach defines a new metric of competitiveness, it interposes it in the process of economic convergence evaluation, and furthermore it is part of the common set of valuesof the European space: high quality of life, social protections, partnership, cohesion, dialogue, sustainable growth, appropriate environment, etc. The most popular models in the field (in the original notation) that have ties with the methodology discussed in this study are presented below. It has to be mentioned that all of these start from the formula fOWA suggested by R. Yager (Yager, 1994) at the end of the 80’s, based on the weighted averages wi of the economic indicators xi: fOWA (x1, ...xn) = n i 1 wi * xi, wi € (0,1], n i 1 wi =1, (1) using it J. Sachs introduces the concept of Growth Competitiveness Index, later transformed into Global Competitiveness Index by X. Sala-i-Martin, New Global Competitiveness Index by M.E. Porter, Sustainable Competitiveness by Advisory Board on Sustainability and Competitiveness, etc. Sala-i-Martin Model. X. Sala-i-Martin is the author of the (GCI) ICG – indicator of the global competitiveness, model which includes both micro and macro level factors of competitiveness. GCI includes a multitude of factors, grouped into 12 pillars of competitiveness, with weighted average components of indicators, each measuring an aspect of competitiveness. The measuring unit is the score. Scoring is done separately based on three groups of factors: essential, efficiency, innovation, each group being limited from above as a share of state economic development of the country, respectively it is mainly based on the production itself, production efficiency or innovation. For example for Moldova, as a member of the group of states at first stadium development, these determinants are crucial. As a result the formula shows: GCIR.R.M = 0.6*Basic R.M + 0.35*Efficiency R.M + 0.05*Innovation R.M , (2) Basic Efficiency Innovation deals with the numeric value for the weighted average of indicators of production groups, efficiency and innovation at the level of national economy, calculated based on the statistical data, resulted from surveys results or derived from the data of the two previous sources. Literature distinguishes the following groups of key factors for different stages of economic and social development of countries, namely: Indicators (factors) 1. Stage where the economy is dominated by production factors. Basic requirements: institutions, infrastructure, macroeconomic stability, health and primary education 2. Stage where the economy is dominated by efficiency factors. Efficiency enhancers: higher education and training; labour market and products efficiency, financial market sophistication, technological readiness, market size 3. Stage dominated by innovation. Innovation and sophistication factors: Business sophistication, innovation Porter Model. M.E. Porter introduces the concept of the New Global Competitiveness Index (New GCI), aiming to create a single integrated index that would replace those of the previous model. The author hopes to evaluate more adequately the determinants of productivity, a special emphasis being made on the role of clusters in the economic growth. The measurement unit is the GDP per capita. Indicators are grouped as follows: economic performances at the macro, middle and micro level of business, institutional policies, fiscal and monetary policies, and infrastructure. Krugman Model. By definition, the economy of an entity can be characterized by a set of indicators, denoted by the vector x, the vector is determined by a certain structure, which is not always the desirable one. As a result of implementation of the governmental or regional economic policies, the economic indicators of the entity change, this will be the vector y, which already has another structure, often called standard, target vector or standard structure. Logically, the problem of quantitative assessment of structural changes of the vector x appears, i.e. this vector components approach those components of the vector y. The assessment of the convergence process, sector, economic activity or economy overall here has been based on an analysis or, more generally, on the comparative economic research. The comparative analysis allows us to perform the modern economic research pretty thoroughly, very realistically, and the comparative tool has become a strong support of analysis and forecasting. The model on the degree of structural convergence proposed by Krugman for an economic structure j, is calculated by summing the absolute values of the difference between values xji and x0i, i 1, n , otherwise known as "the sum of distances between the parameters" and given by Kj = n i 1 │ xji – x0i│, (3) Where x0 represents the target vector, having as components standard targets x0i, i 1, n , Krugman used this model in many applications, from assessing differences between centre and periphery and ending with the evaluation of the global demographic disparities between cities and the deprived areas of the continents. Subsequently, this model was adapted to assess the convergence of various European countries that have joined the EU. In the decision making process, often K j is compared to a standard of"1" or 100%, used to consider the structural homogeneity. It should be noted that all the models listed here bear a specific character, some referring exclusively to the competitiveness (Sala-i-Martin, Porter) to compile the ratings, rankings for the international financial structures, others to the convergence, (Krugman) required to develop the specifications and roadmaps for the economic integration. Based on the above considerations we propose a new model for the assessment of the competitiveness. The above mentioned model fully uses the methodology of comparative analysis; moreover, it corresponds exactly to the requirements imposed by the new concept of measuring the sustainable competitiveness. The analysis of the global economic development, and namely of the causes and consequences of the crisis, shows a number of deviations from the general principles, even ignoring the objective law, inherent to the development, primarily from the postulate that starts any evolving economy, small or very large: maximum revenue with minimum costs at every stage, at every level, etc. A higher profit is only achieved with lower costs for an entity, and increased revenue and maximum profit is achieved only by optimizing costs and revenues. Or the permanent increase in spending along with the income, often in surpassed and in larger volumes, have discredited the idea of profit and entrepreneurship, taxation became unbearable generating instability, stagnation and distrust. A simple solution to end the crisis, as well as to improve the general economic situation, would be the optimization of the development parameters of at all levels and in all fields. The problem of minimizing the costs (revenue maximizing) is based on economic growth, particularly minimizing the costs and maximizing the revenue is the assumption of consolidation of full financial autonomy, and it lies in finding an optimal balance between taxation and economic stimulus. Within the above mentioned model the comparison of the indicators is done according to a standard, which is used to calculate the homogeneity or the distance from the target. The complete scheme of this model comprises to distinct stages: First Stage: calculation of the optimal solution xj = xoptim . If this stage is avoided then xj will not be the optimal one, but calculated in a different way. For the purposes of the above calculation, furthermore for the calculation of the sustainable competitiveness it is very important to take into account in the model, directly or indirectly, for instance the impact of environmental factors, (airspace, water resources, soil resources, soil erosion, variety of species of animal and vegetable kingdom, moisture regime, torrents danger, the danger of landslides, etc..) to optimize their influence on the general economic indicators and namely on the population’s living standards. Second Stage: weighting of indicators xj; estimation of non-quantifiable indicators and their weighting; application of the mathematical formula to generalize results and to calculate the sustainable competitive index. The model is one of optimization, the objective function min f (x), called the distance from the standard 0 2 min f(x)= ║ x - x ║ , (4) During the optimization process the indicators of the vector x, or a part of them, will be bound by linear and nonlinear dependencies gk , which in its general form shows: constraints in form of equality gk(x) = 0, k 1, m , (5) is equivalent to the dependencies related to the relationships between different indicators; the restrictions in the form of inequality are such: 0 ≤ xi ≤ ai , i 1, n , (6) ai here is the high/low limit of the indicator i, and amounts to introducing the variation intervals range for this phenomenon. From a methodological point of view, this model is based on the method of the comparison using a standard, research is carried out based on a systemic approach to business processes, and the optimization is the main support for analysis and forecasting. From a mathematic point of view, model is a deterministic optimization model, with nonlinear functions and belongs to a class of oversized models, i.e. the number of restrictions being greater than the number of unknowns. From an economic point of view, model enters the so-called class of large problems, a specific feature of economic problems that automatically turns them into very difficult problems to solve, namely during the numerical calculations. The model also has a great advantage related to the stability, because the matrix subjected to the reversal has constant dimensions and relatively small in size, as well as the complexity of the operations is minimum for the given class of optimization problems. Of the many possible mathematical formulas, according to the optimization method chosen, the model is proposed to use the following formula: L SCI x l k* ( 1 )* 100 % x = , l 1 2 l (7) l0 L 0 0 l0 n0 j 1 l n x =(x ,…,x ,…x ) – represents the standard-structure, and x = (x ,…,x ,…x ) the calculated j indicators of the structure x , L is the number of indicators, L ≤ n. According to the formula of the above mentioned comparative studies, the entity with a lower sustainable competitive index (SCI) will be placed in rating. Moldova’s place was recalculated, along with other countries, in the top World Economic Forum (WEF), 2013, using the pattern described for 3 and respectively 12 indicators. The competitiveness of EU member states was calculated as well according to the above mentioned formula, based on data from The Global Competitiveness Report 2013, the three key factors, namely basic requirements, efficiency enhancers and innovation and sophistication factors. The maximum value of the three indicators for the world economy is Switzerland served as standard, as Finland (3 rank) is the best placed of the European Union. It is easy to see that most countries change their place in the competitiveness rating due to the fact that the methodology developed takes into account the competitiveness index, as well as the convergence with the EU standard. The “distance from the standard” category, used to measure the sustainable competitiveness and the convergence covers a very wide applicability at regional, national and international level, and does not depend directly on the forecasting horizon; the elements of the developed model are varied: list of indicators; scoring, GDP per capita; the application conditions are quite flexible; the result – the optimal parameter respectively at the micro level, mezzo level, and the macro level; the advantages consist of: unique evaluation concept, measurement unit on choice, optimization, multitude of solutions, minimum subjective factor. Within the GDP formula, we can easily find the elements of the formulas, calculation schemes, as well as of the organic links between Krugman, Porter and Sala-i-Martin indicators: directly those of Krugman „x/xo - 1”, and Porter or Sala-i-Martin’s set of indicators are used in the optimization process. It has to be noted here that in principle, the list of economic indicators x of SCI formula may be any of them, but a qualitative step within the comparative method occurred when Porter first, then Sala-i-Martin came up with a set of well-thickened, well structured and hierarchical indicators, especially with a description of links between them, which raised the value of the method to a new level. Therefore the proposed model emphasizes the use of this particular set of economic indicators. In terms of a computer the proposed formula avoids a number of difficulties specific to the other, by including only the ratio x/xo instead of their actual values, thus bringing sizes to the same order and homogenizing the numerical calculations. In conclusion, the value of SCI will concurrently serve as the size of the distance from the standard and as a sustainable competitiveness index and the ranking will be based on a single indicator – SCI. Based on the systemic approach, embodied in the unique concept of evaluation of the economic competitiveness and the convergence, it proposes a new calculation formula where the parameters related to the convergence appear simultaneously (x, x0, 1), which expresses on the one hand, the distance of the parameters of development of an entity from the given standard, on the other hand their optimization - the criteria already meeting the sustainable competitiveness characteristics. Thus the proposed formula includes, as it is easily seen, the qualities of the well-known formulas of the models listed above, destined separately for the competitiveness (Sala-i-Martin, Porter) and convergence (Krugman), including them in a single evaluation and calculation formula, thus generalizing them. 3 Conclusion According to the research conducted by the author, the most notable competitive advantages of Republic of Moldova, according to its position within the 148 countries compared by the World Economic Forum in 2013, were: most significant competitive disadvantage in the analysed period were recorded on the following indicators: business sophistication and innovation. The disadvantages of the Republic of Moldova, as importance and number, are incomparably higher compared to the competitive advantages. Making note of the fact that in the years of 2010-2013, along with the growth of the number of the competitiveness indicators and of the countries taken into comparison, the position of the Republic of Moldova, according to the global competitiveness indicator, has somehow ameliorated, according to the presented study, we propose the following measures that should guide the attention of policy makers and other stakeholders: - Regular monitoring and analysis of the place of the Republic of Moldova occupies according to the global competitiveness indicator, as well as the 12 component groups of indicators (pillars) so that, by their corroboration their priorities, emergency measures, as well as coherent measures with a strategic character of the government, for the long-term performance of the national economy, can be based; - Calculation of the global and partial competitiveness indicators at a regional level (there are 4 development regions in the Republic of Moldova) in order to be able to identify the weakest performance zones in the regional profile, to establish priorities and act on the causes of underperformance; - Making our own calculations of competitiveness indicators and sub-indicators at the national level, based on the development of an appropriate new model, through the comparison of the results with the indicators calculated by the World Economic Forum; - Performing researches and specialised studies regarding the competitiveness metrics and state in the Republic of Moldova, compared to EU candidate countries in priority areas, such as: foreign trade, information and communication technologies, sustainable development and environmental protection, research, development and innovation, education and health, efficiency of public administration, foreign trade, tourism, etc.. 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International Journal of Intelligent Systems. 11 (1), 1994, pp. 49–73 WEF (2013) The Global Competitiveness Report 2013-2014. Geneva: WEF, 2013, p.551 . WEF (2012) The Global Competitiveness Report 2012-2013. Geneva: WEF, 2012, p.527. Corneliu Gutu: is the associate professor at the Academy of Economic Studies of Moldova. He received BS and MS degrees in economics from the Plekhanov Russian University of Economics in 1982, and Ph.D. degree in economics from the Plekhanov Russian University of Economics in 1990. He is the author of more than 35 journal papers and book chapters. His current research interests include: national competitiveness, macroeconomic environment, innovation, European integration, foreign trade. Implementing a Remote Laboratory for Engineering Education a b c Yassine Khazri, Ahmed Fahli, Mohammed Moussetad, Abdelatif d Khaldouni, a Hassan II University Mohammedia-Casablanca, Casablanca, Morocco [email protected] b Hassan I university, Settat, Morocco [email protected] c Hassan II University Mohammedia-Casablanca, Casablanca, Morocco [email protected] d Hassan II University Mohammedia-Casablanca, Casablanca, Morocco [email protected] Abstract. Remote laboratory technologies can be considered as a new paradigm for experimentation for students and researchers. Remote laboratories are a distributed computing environment which allow a learner to perform experiments by interacting with real devices, real instruments, and remote mechanisms, through an appropriate platform of telecommunications. The development of remote laboratories is a promising direction for the future of engineering education because they provide a means for students to design and conduct experiments without the need for physical laboratory equipment on site. To achieve this objective, we first designed an experimental setup and put it online. We then made the management system for the environment we created. In this paper, we describe our methodology for creating a remote laboratory. Specifically, we provide details of the implementation via the web. Keywords: Remote laboratory, Experience, Engineering education, Software, Tele-TP. 1 INTRODUCTION The educational system in Morocco is currently undergoing a series of bold changes, in large part due to the introduction of information and communications technologies to the classroom. The effects of the introduction of these instructional technologies are particularly salient in university science courses. The challenge for academic institutions in Morocco was the redesign of student’s’ classroom experiences so as to promote both greater student participation and innovative teaching practices. Given recent growth in enrolment and limited managerial resources, such changes contributed to a simultaneous increase in educational, technological, and organizational challenges [1]. The use of information technology and communication now allows students to attend classes (courses and the work directed in the form of texts, images, video, simulation) via online distance learning platforms. While the use of technology to support new instructional paradigms has sustained growth, the concept of enacting teaching practices at a distance, or “Tele-TP,” is relatively underdeveloped. "Tele-TP" refers to a distributed computing environment used as a distance education platform. It is flexible, allowing the student to perform experiments through interactions with real devices and, real instruments, via remotely operated mechanisms. This type of educational experience is essential in scientific and technical training. Moreover, being able to provide these experiences to students remotely meets real needs of both the students and the universities. With Tele-TP, the interactions between the students and the remote laboratory are facilitated by an appropriate communications platform which is equipped with a system dedicated to the management of a number of software and hardware interfaces [2]. The work presented in this paper offers descriptions of (i) the implementation of a set of hardware and software used to create a remote laboratory – an environment permitting physical manipulations via the web and (ii) considerations remote laboratory designers should take into account when creating one. 2. Remote Laboratory 2.1 Definition Remote laboratories are flexible, distributed environments which enable a learner to perform real experiments via the web. The learner carries out the experiment and takes measurements online, but he or she can recover the real, rather than simulated, experimental results in order to utilize them. The remote laboratories connect participants both synchronously and interactively. Each participant plays a role during his or her interactions with other laboratory participants, allowing all participants to share in hardware resources and in one another’s expertise. A remote laboratory can be built according to the following diagram (Fig. 1): Figure 1: Architecture of Remote Laboratory 2.2. Advantages There are several advantages to using remote laboratories such as: Protecting the students while conducting experiments involving health hazards (e.g., radioactivity, UV,..), Eliminating time and space constraints through affording flexibility, Affording the opportunity for conducting an online experiment with real equipment anytime and anywhere, Reducing the cost of lab equipment which is expensive, Reducing the cost of maintenance, Economizing expenditures. Therefore, these advances have made the remote laboratory an effective alternative to classic laboratories [3,4, 5]. In addition, remote laboratories offer two pedagogical advantages: they provide a wide range of services which fit the learning profiles of a large number of students and they facilitate students’ access to practical work [6]. The (fig. 2) shows the liaison between the user and the laboratory. Figure 2: Connection between the user and the laboratory 3. Scientific approach to creating a remote laboratory When building a remote laboratory, several considerations must be taken into account [7]: Architecture of remote laboratories, Management of remote laboratories, Software Interfaces, The material, Computer networks. 4. Implementing an experiment in physics 4.1. Description of the experience The purpose of the experiment is to determine the velocity of sound in air by measuring the time delay between two microphones placed successively at different distances as shown in Figure 3. Figure 3: Principle of the experiment 4.2. Adaptation of material To adapt the experiment so that it can be handled remotely, we needed to make changes to the hardware. First, we kept the speaker (signal transmitter) and sensor 1 at fixed positions. We allowed the position of sensor 2 (called a stepper motor) to vary such that its distance from sensor 1 was between 20 cm and 100 cm. For measurement and control operations, we used a data acquisition card based microcontroller family of microcontrollers (PIC16F876). The latter, controlled by 20 MHz quartz, produced a time base for the measurement intervals and provided the counting operation, it also provided control of the stepping motor through a power interface. The card also facilitated asynchronous serial communications with the server in order to receive and transmit measurements of parameters for the results. Figure 4: Synoptic the acquisition card In addition to this card, an IP camera was used to provide real-time viewing experience. The server and the camera were connected to the Internet through a router switch. Figure 5: Synoptic the Tele-experience 4.3. Development of the software and electromechanical considerations The software was hosted on the web server application. The web server application was developed using Visual C++. It provided communication through TCP\IP sockets with clients. It received commands and parameters necessary for measurement readings and transmuted the results. Through another module, it communicated with the capture card. The user interface allowed control and monitoring of client connections. Client side, the server application, provided the anticipated result of the experiment. It was documented in the form of a user’s manual and it provided both theoretical background and guidance. It was delivered through HTML pages in Internet Explorer. For accuracy of the movement of sensor2, the motor moves at a pitch of 20 cm. To control the experiment, the user enters a path from his computer and, he receives the results as graphs through XML queries. The implementation described in this paper is the second experiment after that of the backscattering of α particle [2]. 5. Conclusion: In this paper, we showed how to put a real experiment remotely via the Web using appropriate techniques. We also discussed the advantages of remote laboratories. It should be noted that these laboratories featuring real, remote, manipulations are innovative phenomena in scientific and technical education. They augment, rather than replace, the traditional pedagogies and instructional experiences. Reference: [1] Najib Elkamoun, Mohammed Bousmah, Abdelhak Aqqal et Abdelghafour Berraissoul.″Conception et réalisation d’un environnement virtuel d'apprentissage collaboratif, orienté métaphore spatiale, couplé avec un système observateur d’usage ″. e-TI - la revue électronique des technologies d'information, Numéro 2, 17 avril 2006, http://www.revue-eti.net document. php?id=852. [2] Abdellah AIT TALEB, Ahmed FAHLI and Mohammed MOUSSETAD ″Mise en Œuvre d’une Télé-Séance de TP de Physique Nucléaire ‘Rétrodiffusion de Particules α’", Proceedings of 5th International Conference on Sciences of Electronic, Technologies of Information and Telecommunications,Tunisia,2009. [3] B. Alhalabi, M. K. Hamza and A. Abu-El Humos, ″Distance Education: Remote Labs Environment″, ASEE Middle Atlantic Annual Meet proceedings,Spring 2008. [4] Y.H. Elawady and A.S. Tolba, ″Analysis, Design and Implementation of a General Framework for Remote Lab″, International Journal of Computern Applications, Vol. 14 No.1, January 2011. [5] S.M. Zvacek, ″Using Remote Labs In Education: Two Little Ducks In Remote Expermintation″, Spain, Bilbao, 2011, Preface, pp. 12-16. [6] D. Karadimasand K. Efstathiou, ″An Integrated Educational Platform Implementing Real, Remote Lab-Experiments for Electrical Engineering Courses″, Journal of Computers, Vol. 2, No. 2, April 2007. [7] F.Bouchaib, H.Salaih-Hassane, ″Pedagogical Engineering Fundamentals to Build Robust Software Components for Online Laboratories″, Proceedings of 2004 International Conference on Engineering Education and Research, iCEER 2004,Paper No. 1113, Olomuc, Czech Republic, 2004. Authors Principal Author: Yassine Khazri holds a Master from Hassan II University Mohammedia-Casablanca. At present he is enrolled in 2nd year PhD, Hassan II University Mohammedia-Casablanca. Co-author: Mohammed Moussetad holds a PhD from Hassan II University Mohammedia-Casablanca. He is presently a professorof Higher Education, Hassan II University Mohammedia-casablanca. Ahmed Fahli holds a PhD from Hassan II University Mohammedia-Casablanca. He is vice President of the Hassan 1 University of Settat. Presenter: The paper is presented by Yassine KHAZRI Cybercafés Use Continuance: An Empirical Test of a Research Model Abdulwahab L. Information Technology Department Bayero University, Kano, P.M.B 3011, Kano, Nigeria, West Africa [email protected] Abstract. Cybercafés served as the main access point to computer and Internet mostly for people in the developing world. This avenue for communal access to IT platform indeed has the potential for serving as an effective tool for bridging the effect of digital divide. Several researches into adoption and use of cybercafés emerged across the globe but few studies related to its use continuance exist. Empirical study is conducted base on previous researches to test a modified Bhattachee's model of expectation-confirmation theory with the purpose of exploring the use continuance of cybercafé from users' perspective in Nigeria. Using cross-sectional survey through random sampling design, the data collected from the valid 105 respondents was used to test the research model using the structural equation modeling approach. The results suggested perceive usefulness and habit are the most important factors influencing cybercafés use continuance in Nigeria. The implication for research and practice of cybercafés implementation is hereby presented. Keywords: — Broadband, Digital divide, Expectation confirmation theory, Information systems. 1 Introduction Information and communication technologies (ICTs) play a unique role as essential resources for socio-economic advancement in both developed and developing world (Garrido, Sey, Hart & Santana,2012). Particularly against the backdrop that the global economy is driven by the information age (Garrido et al., 2012). The consequence of this development resulted in deployments of ICTs, principally the Internets to the extent that no serious nation would be isolated from accomplishing positive utilization of ICT to its populace. Until recently, utilization of Internet services had been the preserve of private sector in Nigeria (Adenike & Osunade, 2005). The earlier services offered was electronic mail (e-mail) using dial up, however, sequel to the achievement recorded in the telecommunication technology, Internet services flourished to other sectors such that some organization and individual get access. Principally Internet services are deployed through various means to end users. The notable technology use in the deployment includes: Very Small Aperture Terminal (VSAT), Digital Subscriber Line (DSL), and Broadband. VSAT option is mostly used by many organizations and institutions due to its ease of deployment. Internet Service Providers (ISP) allowed access directly to the Internet backbone through VSATs. Recently some fixed wireless operators and GSM operators employed the use of fiber optics in the deployment of Internet to end-users. Most Internet connection backbones are set on VSAT with few Internets broadband services. All major cities in the six geopolitical zones in Nigeria have been partially covered with Internet accessibility. The Internet penetration rate in the year 2000 was just 0.06 per 100 inhabitants; this ratio has increased to 28.4 per 100 inhabitants (IWS, 2012). Despite the trend in Internet penetration, limitation emerged as reported by Garrido et al. (2012) from infrastructural constraints to an individual’s ability to translate access of ICTs into tangible benefits in light of other environmental constraints. In Oyeyinka and Adeya’s (2004) study of Internet access in Africa reported that its use is constrained by structural as well as cost factors. The major barriers that hamper the Internet access in some developing world include low rates of personal computer ownership, and low income level (Alam et al., 2009). Others reported on high cost of computer hardware and low digital literacy rates (Haseloff, 2005; Alam et al., 2007; Alam et al., 2009). For the information society to be a global reality, the need to integrate the un-served and underserved population becomes paramount in justify the need of transforming the world into an inclusive global village (Fuchs & Horak, 2008). Research has shown that the major constraints to the accomplishment of ICTs in developing countries like Sub-Saharan Africa (SSA) is basically lack of access (Mayanja, 2002). The most viable solution to this challenge is the provision of shared forms of access to ICTs such as Telecentres and Cybercafés (Abdulwahab & Zulkhairi, 2012). Cybercafés also refers to as Internet cafe is an avenue where public access to Internet is provided by entrepreneurs for a fee (Adomi, 2005). Shared access became inevitable in an attempt to ensure digital inclusion (Fuchs & Horak, 2008; Zulkhairi et al., 2009; Garrido et al., 2012; Abdulwahab & Zulkhairi, 2012). Compared to other public Internet access arena, Cybercafés play an important role of widespread Internet access in both urban and rural areas along the developing world (Alam et al., 2009). Thus, the continuous investment on cybercafé by the entrepreneur along developing world has necessitated the need for determining the factors that significantly influence its use continuance. Prior research has suggested that longterm viability of an Information Systems (IS) and its eventual success depend largely on its continuous use rather than its initial acceptance. 2 LITERATURE REVIEW Continuance as a concept is not absolutely new in IS literature, the concept has been investigated as implementation and Incorporation and routinization (Kwon & Zmud, 1987; Cooper & Zmud, 1990). Barnes (2011) suggested the existence of a post-acceptance stage, when IS use is beyond conscious behaviour (i.e. intention) and becomes part of normal routine activity. Prior IS acceptance researches mostly focused on initial adoption, under the assumption that IS usage is determined mainly by intention (Davies, 1989; Venkatesh et al., 2000). Though, these assumption may hold in the case of initial adoption of IS platform yet it may not be as readily applicable to continued IS usage behaviour (Bhattacherjee, 2001) and Barnes, 2011). Particularly, based on the fact that prior IS acceptance researches ignores that frequently performed behaviour tends to become habitual and automatic over sometime (Barnes, 2011). Reviews of previous researches revealed limited studies regarding the use continuance of Cybercafé in developing world (Alam et al., 2009). Much of the prior studies focused on cybercafé adoption (Alao & Folorunsho, 2008; Aladeniyi & Fasae, 2013). Of the few theoretically based studies in this context was that of Fusilier and Durlabhji (2005) who applied both TAM and TPB to predict intentions to use the Internet as well as self reported usage. Bjorn, Stein and Fathhul (2005) studies on Internet cafes in Indonesia tested user frequency as main dependent variable while individual capability, occupation, financial capability and media exposure as the determinant of frequency of usage. The finding shows that user frequency is statistically associated with the identified determinant. Of the few related studies that have attempted to examine use continuance in virtual world adapting Bhattacherjee continuance model is due to (Barnes, 2011). Barnes, (2011), suggested that IS continuance for the virtual world was driven by perceived usefulness, enjoyment and considerable explanatory power was obtained for both habit and continuance intention. Understanding use continuance as against initial use or acceptance of cybercafé as reported by many researches is the purpose of this research. To the best of the author’s knowledge no study has attempted to explore the use continuance of cybercafés using empirical data. The current study is an attempt to fill in this gap. Table 1 shows the definition and sources of each construct explored in this study. Table 1. Definition and sources of each construct explored Constructs Sources Definition IS Continuance Bhattacherjee, (2001), Karahanna et al. (1999) Habit Barnes (2011) Perceived Usefulness (Davis et al.,1989) Users’ intention to continue using IS Platform; totally continuance covaries with initial acceptance. Habit in the context of IS usage is defined as the extent to which people tend to perform behaviors (use IS) automatically because of learning. Users’ perception of the expected benefits of IS use. Enjoyments Barnes (2011); (Vallerand, 1997). Enjoyments signify where "a behavior is performed for itself, in order to experience pleasure and satisfaction inherent in the activity" Frequency of use Barnes (2011), Bjorn, Stein & Fathhul (2005) Frequency of use in context of IS implies the degree to which IS platform is being utilize. The study adopted a modified expectation-confirmation model Bhattacherjee, (2001) in exploring use continuance of Cybercafé. Barnes (2011) argue that Information Systems (IS) continuance behaviour occurs after an IS use becomes unconsciously normal routine activity. Moreover, the unconscious behaviour emanated as a result of individual's decision to continue using a particular technology (Bhattacherjee, 2001and Barnes 2011). In this study use continuance and habit represent the main endogenous variable. The following sets of exogenous variables: perceived usefulness, enjoyment and frequency of prior use is explore in relations to the endogenous variables. Most variables explored in this model have basis from previous researches (Davis et al., 1989; Karahanna et al. 1999 and Bhattacherjee, 2001); Bjorn et al., 2005 and Barnes, 2011). P. USEFUL H HA1 4 A HA6 HABIT FRQ.USE 5 HA HA3 US. CONT HA2 ENJOY. Fig 1 Research model In Fig.1 the relationship among the endogenous and exogenous variables was examined. The symbol shows the indications of this hypothesis based on the research model. A null hypothesis H 0 is returned when there is no significant influence between the variables in the stated hypothesis Otherwise, the hypothesis remain valid. The hypothesis is formulated as follows: HA1: Perceived usefulness is positively influenced by use continuance HA2: Enjoyment is positively influenced by use continuance HA3: Habit is positively influenced by use continuance HA4: Habit is positively influenced by perceived usefulness. HA5: Habit is positively influenced by enjoyments. HA6: Habit is positively influenced by frequency of use. 3 Methodology The current study relies on a positivist epistemology (Myers, 1997). A deductive approach was employed to understand cybercafé use continuance by testing the research model in an empirical setting. Prior studies on IS have adopted a positivist epistemology (Wang et al. 2009; Barnes, 2011 and Venkatesh et al., 2011). The unit of analysis for this study is individual; this is justifiable based on the stated reasons: Firstly, the individual is seen as the most suitable respondent of this research, being the end users of a cybercafés. There is empirical evidence by previous researchers that have used individual as their main respondents (Wang & Shih, 2008; Wang et al., 2009; Loo et al., 2009 and Venkatesh et al., 2011). Simple random sampling was used in selecting the users of cybercafés from students, civil servants, applicants' and other cybercafés adopters. The questionnaires as shown in appendix was developed using a 7- point interval scale in measuring the constructs, including endogenous and exogenous variables. An individual chooses a scale from the ranges of seven scales starting from "strongly disagree" to "strongly agree". The interval scale was selected because it can measure the degree of the difference in the preference among the individual (Sekaran, 2006). All the questionnaires used in this study were adapted from previous researches (Davis et al., 1989; Karahanna et al. 1999; Bhattacherjee, 2001; Bjorn et al., 2005 and Barnes, 2011) 4 DATA COLLECTION The data collection was conducted in Nigeria for an approximate period of seven months. Three hundred questionnaires were distributed among the respondents out of which 125 was retrieved representing 42% response rate. Following the removal of the duplicates and invalid responses a total of 105 questionnaires remained for conducting the analysis. A test for non-response bias for early and late respondents to the survey was conducted; the independent samples test reveals that there is no difference between the early and the late respondents on the basis of age, gender and computer access indicating that no problem of response bias could be attributed to the data collection. The research model was tested by using structural equation modeling techniques using AMOS 7.0 Computer software. 4.1 Measurement All the constructs and scale items used in the study were adopted from previously validated sources and the measurement items and sources of each is shown in the Table 1. 5 RESULTS Analyzed result from Table 2 shows the demographic characteristics of the respondents. Almost 82.9% was male indicating the dominance of male than female in patronization of cybercafe. The ages of the respondent's ranged from 20 to 61 years with a higher percentage in the ages among 21-30 and 31-40 representing (38.1% and 30.5%) respectively. The average age of all the respondents was 25years. Majority of the respondents were students (51.4%). In terms of income, the respondents were unevenly distributed among the groups: 57.1% are lowerincome; 41.9% are middle - income and only 1.0% falls into category of high - income. On the ownership of personal computer 64.8 % have access to a computer at home and 57.1 % lack Internet access at home. This result justifies the need of having cybercafés as means of having communal access to computer and Internet. Table 2. Respondent’s characteristics Gender Male Female Age 15-20 21-30 31-40 41-50 51-60 61+ Occupation Student Civil Servant Unemployed Others Income Low Middle High Computer Ownership Have Lack Internet Access Have Lack Cybercafe Usage Basic Computer Internet Browsing Social Network Others Frequency 87 18 Percentage 82.9 17.9 22 40 32 8 2 1 21.0 38.1 30.5 7.6 1.9 1.0 54 36 12 3 51.4 34.3 11.4 2.9 60 44 1 57.1 41.9 1.0 68 37 64.8 35.2 45 60 42.9 57.1 13 57 14 21 12.4 54.3 13.3 20.0 5.1 Reliability analysis Confirmatory factor analysis (CFA) was run on the measurement model. The measurement model was evaluated to show the internal consistency, convergent and discernments validity. The reliability was measured in terms of composite reliability (CR) indicating the extent to which an instrument are free from random error, stable across time and across the various items in the scale (Sekaran & Bougie, 2010). From the measures, Average Variance Extracted (AVE), Composite Reliability (ρc), and Cronbach's Alpha (CA) was calculated based on previous researches (Fornell & Larcker, 1981 and Gefen & Straub, 2005). Table 3, shows the psychometric properties of the measures. Table 3 .Shows the psychometric properties of the measures Construct Perc. Usefulness Enjoyments Frequency of Use Habit Use Continuous AVE 0.566 0.508 0.555 0.618 0.498 CR (ρc), 0.796 0.754 0.786 0.866 0.745 CA 0.797 0.748 0.777 0.864 0.753 Composite reliability (CR) ranges from 0.745 to 0.866 (as shown in Table 3), above the recommended threshold of 0.70 (Nunally, 1978 and Yi & Davis, 2003). The CA obtained was above the reliability threshold of 0.7 (Nunally, 1978). Convergent validity was measured in terms of factor loading and average variance extracted (AVE). Previous researches suggested that convergent validity entails having a factor loading of above 0.70 (Gefen & Straub, 2005 and Chin, 2010). The average variances extracted is used to establish discriminant validity; all constructs have an AVE of above 0.5 except for use continuance construct with AVE = 0.498. The square root of the extracted (AVE) as in Table 4, is found to exceed the intercorrelations of the construct with the other constructs in the model (Chin, 2010 and Fornell & Larcker, 1981). Table 4.Correlations between constructs (diagonal elements are roots of the ave) FU ENJ HABIT USE CO. P. USEF FU 0.745 -0.283 0.365 0.619 0.719 ENJ HAB USE CO. P.USEF 0.713 -0.266 0.075 0.135 0.786 0.617 0.696 0.706 0.609 0.752 Correlations between constructs (diagonal elements are square roots of the average variance extracted). 5.2 Assessment of measurement Prior studies have suggested the use of the following indices to confirm the overall measurement model fit (Gefen & Straub, 2005 and Chin, 2010). The CMIN/DF (i.e. ratio) of the model was 1.431 (Chi-square = 135.986, DF=95). The value obtained is less than the cut-off criterion of 3 recommended by (Bagozzi & YI, 1988). Further, the next fit indices for the measurement model exhibits good fit. The adjusted goodness of fit index (AGFI) was 0.816 which exceeds the recommended value of 0.8 (Chau & HU, 2001). The comparative fit index (CFI) and the Tucker Lewis Index (TLI) was 0.935 and 0.918 respectively. The values obtained are greater than the 0.9 recommended by (Bagozzi & YI, 1988). The root mean square error approximation (RMSEA) was 0.064, lower than the recommended value of 0.08 (Browne & Cudeck, 1993). As shown in Table 5, all the model fits indices were above the recommended level suggested by previous researches (Bagozzi & YI, 1988; Gefen & Straub, 2005 and Chin, 2010). Accordingly, the result demonstrated that the measurement model fits with the data collected (Suki & Ramayah, 2010). Table 5.Goodness of fit (gof) index for the measurement model Quality-of-fit measure X2/df AGFI CFI TLI RMSEA Recommended value ≤ 3.00 ≥ 0.80 ≥ 0.90 ≥ 0.90 ≤ 0.08 Measurement model 1.431 0.816 0.935 0.918 0.064 The structural model entails estimating the path coefficients, i.e., the strengths of the relationship between the endogenous and exogenous variables and determining R- Square (Suki& Ramayah, 2010). The R-square value denotes the extent of variance explained by exogenous variables. The squared multiple correlations for structural equations show the model explained 40.5% of the variance in use continuous and 28.3% variance in habit . ß1 = P. USEFUL 0.27 4 *** = ß4 0.3 *** 16 ß6= 0.326*** HABIT FRQ.USE = ß5 -0 r2 = 32 .1 ns ß2 = ß3 = 0.288*** 40.5 % US. CONT 1ns 0.07 ENJOY. *** denotes p<0.001; ** denotes p<0.01; * denotes p<0.05 ns denotes Non-significant Fig. 2 Estimated model The standardize path coefficient in the hypothesized model as in Fig. 2, shows that perceived usefulness is a significant determinant of use continuance (β1 = 0.247; t = 3.065; p < .001) while enjoyment is not significant on use continuous (β2 = 0.071; t=0.71) indicating that enjoyments is not determined by use continuance. Based on the estimated model, habit is a significant determinant of use continuance (β3 = 0.288; t = 3.219; p < .001). Further, habit is also a significant determinant of perceived usefulness (β4 = 0.316; t = 2.728; p < .001). Conversely, with the result obtained by Barnes, (2011), the relationship between habit and enjoyments is found to have non-significant influence (β5= - 0.132; t = -1.040). The frequency of prior usage behavior is also a significant determinant of habit (β6 = 0.326; t = 3.372; p < .001). 6 DISCUSSION The study explored use continuance in the context of cybercafé as an effective means of bridging digital dive in a developing country. The finding shows that the frequent users of cybercafés are male and younger adult, the average age of respondents was 25 years old. The finding is consistent with prior research (Alam et al., 2009). Based on the findings, Cybercafés usage became necessary because substantial number of the respondents lack computer and Internet facilities at home. This could be attributed to the fact that most of the respondents are lowincome earners, thus owning computers and Internet access might be a challenge. This finding concurs with prior researches conducted in developing countries (Pieter & Justin 2003; Alam et al., 2009). Table 6. Results of hypothesis testing Hypothesis HA1 HA2 HA3 HA4 HA5 HA6 Perceived usefulness is positively influenced by use continuance Enjoyment is positively influenced by use continuance Habit is positively influenced by use continuance Habit is positively influenced by perceived usefulness Habit is positively influenced by enjoyments Habit is positively influenced by frequency of use. Result Supported not support Supported Supported not support Supported The results of hypothesis testing as in Table 6, using sample of valid 105 respondents, established has support for the validity and reliability of all the constructs presented in the model. Moreover, the model is tested by using Amos software. Among the three determinants of use continuance, perceived usefulness (HA1) and habit (HA3) were clearly supported in the model. The results obtained was consistent with the findings suggested by Barnes 7 (2011), that use continuance for IS platform was driven by perceived usefulness and habit. Contrary with the findings by Barnes (2011) enjoyment is not a determinant of use continuance; consequently (HA2) is not supported. Though, Barnes (2011) suggested that experience reduced the effect of enjoyment on use continuance, showing that value judgments about enjoyment became less important for more experienced users. Thus more experienced users had generally less intention to continue using the IS Platform. The implication of our finding in context of this research shows that enjoyment becomes less important in cybercafé use continuance possibly, most of the respondents are uncomfortable with service delivery but only have to patronize the cybercafé being the cheap medium in which computer and Internet can be access. Against the backdrop that computer ownership is an issue from the result obtained. Consequently enjoyment does not influence their decision making in terms of cybercafé use continuance. Further, consistent with prior research Barnes (2011), the extended relationship proposed to explain habitual behaviour (HA4 and HA6) is supported. While HA5 is not supported, showing habit is not influenced by enjoyments in cybercafé use continuance in context of the current research. 7 conclusion Cybercafe certainly served as the main access point to computer and Internet mostly for a fee for people in developing world. This avenue for communal access to computer and Internet has the potential as an effective tool for bridging the effect of digital divide. Understanding the use continuance was the goal of this study. An empirical study was conducted based on prior research to test a modified Bhattacherjee model of expectation-confirmation theory with the purpose of exploring the use continuance of cybercafés from perspective of users' in Nigeria. The findings of the research suggested that perceive usefulness and habit are the most important factors influencing cybercafés use continuance in Nigeria while enjoyment is not a determinant of use continuance. The finding suggests that enjoyment becomes less important in cybercafé use continuance possibly, most of the respondents were uncomfortable with service delivery but only have to patronize the IS platform being the cheap medium in which computer and Internet are access. Despite the laudability of this finding, limitations of this study could be attributed to the small sample size and the approach used in conducting the research. Increasing the sample size and applying mixed methods of inductive and deductive approach using a longitudinal survey on these factors might offer a more in-depth understanding of cybercafés use continuance. Despite the limitations identified, the findings offer support for the model in explaining habitual behavior in context of cybercafé. 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Information Systems Research, 146-169. Zmud, R. (1982). Diffusion of modern software practices: Influence of Centralization and Formalization. Management Science,Catonsville, Maryland 21228-4664 ,.28(12), 1421-1431. Zulkhairi, M., Nor Iadah, Y , Huda,I , Khairudin,M , & Zahuri,M. (2009). Socio–economic benefits of telecentre implementation in peninsular Malaysia. 2nd Proceeding of the International Conf. 2009 (pp. 374-376). Computing & Informatics. Abdulwahab L. is a Senior Lecturer at Bayero University, Kano, Nigeria. He received his B.Sc. Mathematics, M.Sc. in Computer Science and PhD in information technology from the Universiti Utara Malaysia 2012. He is the author of more than 20 journal papers and has co - authored three books. His current research interests include Information Systems, Internet Technology, ICT4D and Community Informatics. He is a member of several organizations such as Computer Society of Nigeria, Computer Professional of Nigeria and Telecentre, org, org, org. A Conceptual Model of the Expectation Confirmation Theory (ECT) Modification on Cybercafés Use Continuance Abdulwahab L. Information Technology Department Bayero University, Kano, P.M.B 3011, Kano, Nigeria, West Africa [email protected] Abstract. Prior research has suggested that the price increase in surfacing Internet through cybercafé has resulting effects on usage. Therefore, in order to draw the support of clients (users) in exploring the issue that stimulates them for continuous patronage, exploring those factors became vital for the entrepreneur to remain in business. Understanding the relationship between perceived price and continuance intention based on a modified Bhattachee's model of expectation-confirmation theory is the goal of this research. This paper is an attempt in proposing a conceptual model of ECT Modification with perceived price constructs towards cybercafé continuance intention. The approached adopted is based on literature review on the basis that, the incorporation of perceived price construct into the ECT model in context of cybercafé is vital in understanding the antecedent factors of cybercafés continuance intention. Consequently, the proposed model is set forward as the basis for future empirical study to validate the model in a context of a developing country. Keywords: — Digital divide, Perceived price, Internet, Information systems, Developing country . 1 Introduction The trend of globalization has strengthened the importance of the Internet as a foremost tool of information and communication technology (ICT), yet access to the Internet is a far away a dream to the majority of people in developing world most especially the rural inhabitants. The cost of connecting to the internet is still high with most access is by Cybercafé (Bjorn, Stein & Fathhul, 2005). Internet access requires telecommunication links and information technologies particularly networks and computer terminals. Prior research revealed that the adoption of the Internet was hindered by lack of skills on the parts of the users and the high cost of access time (Ani, 2010). Study by Grace and Lenny (2008) opined that Internet access in Sub-Sahara Africa is largely in the capital cities through Cybercafés, leaving people in semi urban and remote area at disadvantage position. A report by Internet World Statistics in 2012 showed the estimated number of Internet users around the globe was around 2.4 billion. About 48.4 million of the worlds reported Internet users reside in Nigeria. Further, as at June 2012, the Internet penetration rate in the same context was 28.4%. In spite of the stated challenges of affordability accessibility and low level of e-literacy skills, Nigeria is ranked first among the top ten in the Africa region with more population and the most Internet users (IWS, 2012). The demand for the Internet has increased compared to previous years all almost every aspect of the governance, education and the economy have been computerized and government policies have mandated each sector of the governance must be Information Technology (IT) driven. The highlighted statistics inferred that Internet is fast becoming an important part of daily life in Nigeria. Consequently, entrepreneurs, government and NGO’s in Nigeria and other developing countries, roll-out Cybercafé, Internet kiosk and Community telecentre for people through shared access (Abdulwahab & Zulkhairi, 2012). The purpose of these initiatives is to cushion the effect of the digital divide. Research has shown that cybercafé served as the foremost medium by which populace is still relying for modes of Internet access and computer services through shared access (IWS, 2012; Alam et al., 2009). The emergences of the Café mostly in urban areas to some extent bridge the gap in the provision of access to a computer and Internet (Alam et al., 2009; Alao & Folorunsho, 2008). The cybercafé are usually run as a commercial venture, members of the public can have access to the Internet for a fee usually paid per hour (Adomi, 2005). Generally, bandwidth, quality of services offered and the location determines the price of patronage, always a fee not less than a dollar is paid. The Cybercafé operations in Nigeria are faced with daunting challenges of inadequacy of electric power supply usually this has an effect on the wider usage (Adomi, 2005). Even with the proliferation of Cybercafé in the urban areas that provide public access, the issue of universal access regardless of physical location and economic status remains unresolved. The cost of establishing a Café and getting reliable Internet service provider (ISP) and associated demands served as an obstacle in extending the facility to more rural areas. Moreover, Cybercafés are privately funded and meant for profit making, hence, cannot be considered as community based IT initiatives (Abdulwahab & Zulkhairi, 2012). Prior research has suggested that the price increase in surfacing Internet through cybercafé has resulting effects on usage (Adomi, 2005). Therefore, in order to draw the support of clients (users) in exploring the issue that stimulates them for continuous patronage is critical for the entrepreneur to remain in business. Understanding the relationship between perceived price and continuance intention based on a modified, Bhattacherjee model of expectation-confirmation theory is the goal of this research. The approach adopted in the current paper is against the inductive approach reported by many researchers (Aladeniyi & Fasae, 2013; Alao & Folorunsho, 2008) 2 LITERATURE REVIEW Foremost theories like the theory of planned behaviour proposed by Ajzen (1991) and technology acceptance model Davis (1989) have explored variables that inspire an individual to accept and use a new IS initiative. In the same perspective, the unified theory of acceptance and use of technology (UTAUT) model was acclaimed to have depicted a more complete picture of variables that inspire the acceptance of IS initiatives (Abdulwahab & Zulkhairi, 2012 ; Venkatesh et al., 2011 ). Though initial acceptance of an information system is an important step toward realizing its success, Bhattacherjee (2001) argued that long-term viability of an IS and its eventual success depend on its continued use rather than initial adoption. Consequently assessing use continuance is a crucial factor in appraising the IS success (Barnes, 2011; Bhattacherjee 2001). Prior research adopting the expectation confirmation theory to IS use focuses on the use of information systems for operations, decision-making or other organizational activities. The uniqueness of cybercafé as an avenue for surfing the Internet usually for fee differs from other information system platform in which to some degree users are cognizant of monetary cost associated with usage. And have made an informed decision prior to usage. Although the satisfaction as a construct from an expectation confirmation model might play a crucial role in predicting users’ continuance intentions, it is not known if satisfaction might be the main factor in cybercafé use continuance. While cybercafés may offer dissimilar services, prior research has shown perceive price has potential to attract or distract users (Chen et al., 2010). Price perceived as an important indication in evaluating a user’s decision to continue patronizing cybercafé (Adomi, 2005). Specifically, users tend to consider the relevant connection between price and their expectations by comparing it with their previous experiences of cybercafé usage. Relationships linked to price focus on service quality, performance, and user satisfaction that matches an expectation of price fairness for a service offered (Chen et al., 2010; Zhu & Fui-Hoon, 2002). If user perception of performance or quality of service exceed his or her expectations, then their perception of the price would lead to a favourable attitude toward accepting IS platform and the price would be perceived to be fair because the user’s perception of service exceeds his or her perceived value (Chen et al.,2010;Zhu & Fui-Hoon, 2002 ). Chen et. al. (2010) examine role internet self efficacy using the ECT, the finding suggested that the self-efficacy has no significance on perceived usefulness and continuance intention. Atchariyachanvanich et al. (2006) extended expectation-confirmation theory by introducing a new factor customer loyalty. The finding suggested that not only basic factors of satisfaction, confirmation , perceived incentives and perceived usefulness also a new factor, customer loyalty, is found to significantly influence the online customers ‘intention to revisit the Internet. Fig 1 shows Bhattachee's (2001) model of expectation-confirmation theory P. USEFUL H HA 4 A3 HA5 HA1 SATISF. CON. INT 2 HA CONFIRM. Fig 1 A Post Acceptance Model of IS Continuance Thus, in order to adapt ECT to a different context (i.e., cybercafé) theoretical extension associated with the cost of services offered is required. Therefore, this research intends to integrate perceived price construct into the expectation confirmation theory to enhance the understanding of continuance intention of user in perspective of cybercafé based on the literature review (Zhu & Fui-Hoon, 2005). The conceptual model is presented in Fig 2 P. USEFUL H HA4 3 A HA5 SATISF. HA6 2 HA CONFIRM. Fig 2 HA1 PECIEV.PRICE Conceptual Model CON. INT The ECT model is adapted to include individual factors (IS continuance, satisfaction, perceived usefulness, confirmation and perceived price which could influence continuance intention of cybercafé (Bhattacherjee 2001; Davies, 1989; Luo, Tsou & Shu, 2008). The constructs could be the main influencing factors of cybercafé continuance intention in Nigeria; theoretically, these claims have not been tested empirically. The factors shown in the conceptual model are thus defined based on (Bhattacherjee 2001; Davies, 1989; Oliver, 1980 & Liao et al., 2008). The next section presents operational definitions of the proposed model. 2.1 Satisfaction Satisfaction is defined as the degree of contentment or displeasure obtained by comparing the performance of a product or service to its expected level (Chen et al., 2010). Bhattacherjee (2001) suggested that continuance intention is mainly affected by satisfaction of previous experience in the evaluation of an IS adoption. Satisfaction is increased by positive emotions and decreased by negative emotions that could be attributed to service failure (Chen et al., 2010). Prior researches have shown that satisfaction is a determinant of IS continuance intention (Bhattacherjee 2001). In the context of this study, satisfied users would form a continuance intention, while dissatisfied users discontinue subsequent use of the cybercafé. Thus, the following hypothesis is proposed: HA1. Satisfaction has a positive impact on cybercafé continuance intention 2.2 Confirmation Confirmation is defined as the objective judgment of client on the difference in experience of pre-expectation and actual experience (Oliver, 1980). ECT forwarded that satisfaction is affected by expectation and disconfirmation (Chen et al., 2010). Literarily, disconfirmation indicates the gap between expectations and perceived performance. Bhattacherjee (2001) argued that the confirmation is positively related to satisfaction with IS use because it implies realization of the expected benefits of IS use, whereas disconfirmation (perceived performance lagging expectation) indicates failure to achieve expectation. Furthermore, Bhattacherjee (2001) proposed that confirmation has a positive influence on satisfaction and perceived usefulness. Thus, the following hypotheses are proposed: HA2. Confirmation has a positive impact on satisfaction. HA5. Confirmation has a positive impact on perceive usefulness 2.3 Perceived Usefulness Perceived Usefulness is the degree in which an individual believes that using a particular IS would enhance his/her job performance Davies (1989). Usefulness is quantified into three; job performance, productivity and time saving. Accordingly, using IS enhances job performance, productivity and makes jobs to be accomplished on time (that is, by reducing the time to carry out a task or providing timely information (Karahanna, Straub & Cherverny, 1999; Davies & Bagozzi, 1989). In the context of this study, the quality and variety of services offered by cybercafés operators will affect users’ perceived usefulness. Thus the following hypotheses are proposed. HA3. PU has a positive impact on satisfaction. HA4. PU has a positive impact on continuance intention 2.4 Perceived Price Perceived priced is defined as evaluating a client (user) choice to patronize IS platform (Liao et al., 2008). Particularly users are inclined to judge the relationship between price and their expectations by comparing it with their past experiences (Liao et al., 2008). Prior studies suggested that client’s perception of price unfairness tends to lower their patronage intention (Campbell, 1999) Further, Wu and Wang (2005) cited in Liao (2008) suggested that cost of service (i.e., service fee, access fee, and training fees) by the cybercafé operators has a negative effect on intention to use. Thus a competitive price of service offered by cybercafés operators has an influence on continuance intention. Consequently the following hypothesis is proposed. HA6. PP has a positive impact on continuance intention 3 Methodology The study is expected to be based on a positivist epistemology (Myers, 1997). A deductive approach shall be used test the proposed conceptual model of the expectation confirmation theory (ECT) modification on cybercafés use Continuance in an empirical setting. Prior studies on IS have adopted a positivist epistemology (Wang et al. 2009; Barnes, 2011 and Venkatesh et al., 2011). The unit of analysis for the study would be individual; this is justifiable based on the stated reasons: Firstly, the individual is seen as the most suitable respondent of this research, being the end users of a cybercafés. There is empirical evidence by previous researchers that have used individual as their main respondents (Wang & Shih, 2008; Wang et al., 2009; Loo et al., 2009 and Venkatesh et al., 2011). Simple random sampling would be adopted in selecting the users of cybercafés from students, civil servants, applicants' and other cybercafés adopters. The questionnaires as shown in appendix was developed using a 7- point interval scale in measuring the constructs, including endogenous and exogenous variables. An individual chooses a scale from the ranges of seven scales starting from "strongly disagree" to "strongly agree". The interval scale was selected because it can measure the degree of the difference in the preference among the individual (Sekaran, 2006). All the questionnaires to be used in this study will be adapted from previous researches (Davis et al., 1989; Karahanna et al. 1999; Bhattacherjee, 2001; Bjorn et al., 2005 and Barnes, 2011). 4 CONCLUSION Review of the prior literatures on IS continuance, reveals dearth of research that essentially address the issue of perceiving price incorporation into post acceptance model of IS continuance. This paper under studies the Bhattacherjee model of expectation-confirmation theory and proposed a modification particularly as it regard to cost of service and the needs for the incorporation of the perceive price construct in to Bhattachee's model in context of cybercafés. Perceive price could be a crucial factor when accessing the continuance use of cybercafés. This paper only proposes a conceptual model for measuring the proposed construct in context of cybercafés. The research presented is limited being that, the proposed model is only based on literature review. Subsequent researches should focus on empirical validation of the conceptual model using the survey instruments described in the appendix. Acknowledgments The Author acknowledges the support from Bayero University Kano for sponsoring the research from the beginning to the present stage of presenting the research in an International conference. REFERENCES Abdulwahab, L., & Zulkhairi, M.D. (2012). 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Factors Influencing Adoption of Mobile Computing” Proceedings of the Conference on Issues and Trends of IT Management in Contemporary Organizations (IRMA). Hershey, PA: Idea Publishing Group. Zulkhairi, M., Nor Iadah, Y , Huda,I , Khairudin,M , & Zahuri,M. (2009). Socio–economic benefits of telecentre implementation in peninsular Malaysia. 2nd Proceeding of the International Conf. 2009 (pp. 374-376). Computing & Informatics. Abdulwahab L. is a Senior Lecturer at Bayero University, Kano, Nigeria. He received his B.Sc. Mathematics, M.Sc. in Computer Science and PhD in information technology from the Universiti Utara Malaysia 2012. He is the author of more than 20 journal papers and has co - authored three books. His current research interests include Information Systems, Internet Technology, ICT4D and Community Informatics. He is a member of several organizations such as Computer Society of Nigeria, Computer Professional of Nigeria and Telecentre, org, org, org. Appendix The Survey Instruments PU1 PU2 PU3 PU4 PU5 PU6 CI1 CI2 CI3 Perceived usefulness Using facilities in Cybercafés is beneficial to me The advantages of using facilities in cybercafés outweigh the disadvantages Using facilities in cybercafés will improve my job performance Using facilities in cybercafés enhances my effectiveness on the job Using facilities in cybercafé increases my productivity Overall, using facilities in cybercafés is advantageous Continuance Intention I intend using facilities in cybercafés rather than use any alternative technology My intentions are to continue using facilities in cybercafés rather than use any alternative technology My continue use of facilities in Cybercafés largely depend on enabling CI4 CI5 SAT1 SAT2 SAT3 SAT4 PP1 PP2 PP3 PP4 PP5 COM1 COM2 COM3 environment. My continue use of facilities in Cybercafés depend on my IT skills If I could, I would continue utilizing facilities in cybercafés How do you feel about your overall experience of cybercafé use (Satisfaction) Satisfaction Very dissatisfied/Very satisfied Very displeased/Very pleased Very frustrated/Very contented Absolutely terrible/Absolutely delighted Perceived price The registration fee (air time) and other fees are adequate to me The cost of using facilities is adequate To the best of my understanding, there are no health hazards while using facilities in cybercafés Generally, the cost of frequent use of cybercafé is adequate The registration fee (air time) and other fees are adequate to me Confirmation My experience with using Cybercafé was better than my expectation The services provided by Cybercafés was better than my expectation Overall, most of my expectations from using Cybercafés were confirmed النظم التشاركية في تقديم الخدمات التعليمية في الوطن العربي ( بالتطبيق على الخدمات التعليمية التي تقدمها جامعة دنقال بالوالية الشمالية بالسودان) جامعة أبو ظبي -إعداد :د .مدثر حسن سالم ع از لدين أستاذ مشارك جامعة أبو ظبي -و د .عاطف عوض أستاذ مشارك المقدمة :تهدف الورقة إلى تقديم بعض التوصيات الممكنة للمواءمة بين العرض والطلب في الخدمات التعليمية التي تقدمها جامعة دنقال بالسودان ،وذلك وفق نظم تشاركية ،وبالتالي فإن الورقة تستعرض وتستقري بإيجاز ما أمكن الحصول عليه من المعلومات المتصلة بالمحور المعني بالجامعة ،ومن ثم تقدم رؤيتها .وتبقى الورقة خاضعة لكل ما قد يرد من آراء بشأن ما تعبر عنه أو ما تدعو إليه من خيارات. المشكلة التي تتناولها الورقة :تكمن المشكلة التي تعالجها الورقة في الخلل في جانبي العرض والطلب على الخدمات التعليمية التي تقدمها جامعة دنقال ،ذلك الخلل الناجم عن عدم المواءمة بين العرض والطلب على الخدمات التعليمية ،والراجع لعدم وجود أساس تشاركي ،حيث يمكن حصر المشكلة في األسئلة التالية: هل تتوفر للجامعة أنظمة تشاركية معنية بالخدمات التعليمية التي تقدمها الجامعة؟ 1. هل يتم دراسة الطلب على الخدمات التعليمية بجامعة دنقال أوالً؟ 2. هل يتم عرض الخدمات التعليمية بجامعة دنقال بناء على ما تم دراسته حول الطلب عليها؟ 3. أهمية الورقة :تنبع أهمية الورقة من الدور المتعاظم الذي يمكن أن يلعبه اإلنفاق على التعليم واالستثمار في رأس المال البشري ،وذلك لن يتأتى إال بالمواءمة بين جانبي العرض والطلب على الخدمات التعليمية، لتجنب هدر للطاقات البشرية والمالية التي تنفق على التعليم. أهداف الورقة :ترمي الورقة إلى التعرف على النظم التشاركية والجهات ذات العالقة بالخدمات التعليمية المقدمة ،ومدى المواءمة في جانبي العرض والطلب على الخدمات التعليمية التي تقدمها جامعة دنقال، ومحاولة تلمس الطريق نحو الموازنة بين الجانبين. فرضية الورقة :بنيت الورقة على افتراض أن السعي للمواءمة بين جانبي العرض والطلب على الخدمات التعليمية المقدمة من جامعة دنقال ينبغي أن يوجه نحو دراسة الطلب أوالً ،ثم عرض الخدمات بناء على ذلك ،والذي يبنى على أساس تشاركي بين الجهات المعنية بتقديم وتلقي الخدمات التعليمية. المنهج المتبع :تستخدم الورقة المنهج الوصفي التحليلي الذي يعمل على تفسير الوضع القائم قيد الدراسة، ثم تحليل البيانات والوصول إلى نتائج وتوصيات يمكن أن تساعد في إيجاد الحلول .إضافة إلستخدام منهج دراسة الحالة أدوات الدراسة :تستخدم الورقة الكتب والرسائل الجامعية واألوراق العلمية والتقارير وبيانات المكاتب كمصادر ثانوية ،إضافة للمالحظة والمقابلة الشخصية كمصادر أولية لجمع البيانات والمعلومات ،كلك إعتمدت الورقة على البيانات الكمية من الجهات ذات الصلة. تنظيم الدراسة :قسمت هذه الورقة الي ثالث بنود رئيسية هي: .1اإلطار النظري والدراسات السابقة. .2واقع العرض والطلب على الخدمات التعليمية بجامعة دنقال بالوالية الشمالية بالسودان. .3النتائج والتوصيات. اإلطار النظري: الطلب على التعليم :توضح (السيدة إبراهيم مصطفى وآخرون2002،م) أن الطلب على الخدمات التعليمية يأتي من رغبة األسرة في تحقيق فرص عمل أفضل ألبنائها ،حيث تزيد فرص العمالة في القطاع الحديث، نظ اًر لحصوله على مستوى أجر مرتفع نسبياً ،وكلما زادت سنوات الدراسة التي يتحصل عليها الفرد كذلك- وخاصة في الدول النامية -فإن الشهادة الدراسية تمنح حاملها وضعاً اجتماعياً مرموقاً ،ولذلك فإن الرغبة في التعليم تأتي مدفوعة بالعنصر المادي والمتمثل في األجر والوظيفة ،إضافة للعنصر االجتماعي والمتمثل في الوضع االجتماعي ونظرة المجتمع وتقديره للشهادة .ولكن عدد السنوات الدراسية التي يرغب الفرد في الحصول عليها ليست مفتوحة لرغبته فقط ،وانما أيضاً محددة بإمكانياته وتكلفة كل سنة دراسية ،سواء كانت تكاليف مباشرة مثل الرسوم الدراسية ونفقات الكتب والمواصالت واإلقامة ،أو تكاليف غير مباشرة أي تكلفة الفرصة البديلة والمتمثلة في األجور الضائعة على المتعلم فيما لو قضى وقته في وظيفة ما بدالً من مواصلة الدراسة .والطالب أو األسرة عادة ما تعقد مقارنة بين العائد من التعليم -الدخل المتوقع الحصول عليه بعد التعليم -والوضع االجتماعي ،وتكلفة هذا التعليم ،ومن الناحية االقتصادية البحتة يكون قرار الطالب أو األسرة بزيادة عدد سنوات الدراسة رشيداً كلما كان العائد منها أكبر من تكلفتها .ويضيف (مدحت القريشي، 2002م) أن الطلب على التعليم يتناسب عكسياً مع مستوى التكاليف الدراسية ،أي كلما تزداد التكاليف الدراسية يقل الطلب على التعليم ،لكنه يتناسب طردياً مع اإليرادات الناجمة عن التعليم ،أي كلما ازدادت اإليرادات الناجمة عن التعليم يزداد الطلب على التعليم ،والعكس صحيح. عرض الخدمة التعليمية :يذكر (رمضان محمد مقلد وآخرون2002،م) أن عرض الخدمات التعليمية عادة ما يتحدد في كافة مستوياتها بق اررات سياسية وبمقدار المخصصات المدرجة سنوياً في الميزانية لهذا الغرض، والتي غالباً ما تتحدد هذه المبالغ بالمزاج السياسي السائد ،وليس بالعوامل االقتصادية .فكلما كان هناك ضغطاً شعبياً على الخدمات التعليمية ،كلما كان ذلك ضغطاً على الحكومات لتوفير المزيد من هذه الخدمات ،وبالتالي يمكن القول أن الطلب على التعليم ،خاصة في الدول النامية ،هو الذي يحدد عرض هذه الخدمة إلى حد كبير ،ومن ثم فإن دراسة الطلب على الخدمات التعليمية يعتبر مقدمة أساسية لفهم آلية المواءمة بين عرض وطلب الخدمات التعليمية. االعتبارات الحاكمة للرغبة في التعليم (الطلب) :تعدد (السيدة إبراهيم مصطفى وآخرون2002،م) خمسة اعتبارات أساسية محددة للرغبة في التعليم تتمثل في االختالفات بين مستويات األجور بين الوظائف التي تتطلب مؤهالت دراسية ،وتلك التي ال تتطلب مؤهالت دراسية ،مدى قدرة القطاع الحديث على توفير وتقديم الوظائف للمؤهالت بأجور مرتفعة ،التكاليف المباشرة للعملية التعليمية ،تكلفة الفرصة البديلة للتعليم ،والرغبة في تحقيق وضع اجتماعي. اإلفراط في اإلنفاق على التعليم :يفسر االقتصادي الكبير (مايكل تودارو) أن اإلفراط في اإلنفاق على التعليم في الدول النامية حدث نتيجة للفجوة األجرية بين الحاصلين على شهادات وغير الحاصلين على شهادات، التوسع في العمالة بالقطاع الحديث تزيد بمعدل أقل من الزيادة في عدد الخريجين من ذوي الشهادات المختلفة ،اختيار المؤهالت العليا من أصحاب العمل نظ اًر لوجود فائض عرض في سوق العمل ،الحكومات تربط األجر بالمؤهل وليس بمتطلبات الوظيفة ،انخفاض التكاليف التعليمية ،وأن نسبة البطالة مرتفعة بين الشباب صغير السن وبالتالي فإن تكلفة الفرصة البديلة للبقاء في المدرسة وااللتحاق بالجامعة تساوي صف اًر أو منخفضة جداً .إال أن (السيدة إبراهيم مصطفى وآخرون2002،م) يرون أن أجور غير المتعلمين في الدول النامية اآلن أعلى من أجور حاملي الشهادات العليا ،كما أن البطالة بين حاملي الشهادات العليا أعلى من البطالة بين غير المتعلمين ،حيث ظهرت في الفترة األخيرة بطالة المتعلمين .ويضيف ( رمضان محمد مقلد2002،م) أن اإلنفاق على التعليم في كثير من الدول النامية اهتم بالكم ولم يهتم بالنوع ،كما أوجد تخصصات الطلب عليها ضعيف ،إضافة لتركيزه على تخصصات منذ البداية كان من األجدى أن تأتي الحقاً لتتناغم مع الحراك االقتصادي السائد. سوف المستقبل الجامعات في أن ( ٠٢٢٢،والدهشان ( بدران من كال المهارات المطلوبة للعمل :ويرى الذاتي ،والتقويم الذاتي كيفية التعلم الطالب تعليم :التالية التعليمية األهداف تحقيق أولوياتها أهم من يكون ،التغيير في التحكم على القدرة الطالب ،واكساب اإلبداع على والقدرة االبتكارية االستقاللية الطالب واكساب والقدرة ،عليه يكون أن يريد ما تحديد على القدرة واكسابه التعليم ،في االستمرار في الرغبة الطالب واكساب كثير ويبدو شخصيته .تنمية على العرب ،أو المحلي المستوى على فقط ليس العالي التعليم مؤسسات من أن ًا ومتطلبات احتياجات توفير في مختلفة بمستويات توفق لم الحالي الوقت وفي العالمي على المستوى حتى بل المهارات ويضيف (سامي بن عبد اهلل الباحسين )2002 ،إن .األساسية والمهارات الكفاءات من العمل سوق القابلة المهارات تلك توصف بأنها لخريجيها ،إكسابها التعليمية المؤسسات للعمل المطلوب من األساسية نظرة وصقل االختصاصية ،المهارات المعرفة ،واظهار تعميق في تساهم والتي األعمال جميع في لالستخدام المهارات .والعشرين الحادي القرن في العمل سوق لتطورات ضرورة التكيف قدرة ورفع العمل تجاه الفرد الباحثون حدد وقد المطلوب ،بالشكل األعمال تلك نجاح لضمان وذلك والمشتغلين العمل طالبي في األساسية وامكانية معهم ،التعامل اآلخرين ،وحسن مع الشخصية والعالقات االتصال ،مهارات بمثل المهارات هذه .أولوياتها حسب وترتيب األمور ،التنظيم خبرة واكتساب وحلها ،المشاكل مواجهة التعليم الجامعي وسوق العمل :يشير (مصطفى متولي1301 ,هـ ) إلى عدد من المؤشرات على عجز الجامعات في تلبية احتياجات القطاع العام من القوى العاملة البشرية في الجانب النوعي للخرجين ،منها: .1أن المهارات المتوفرة لدى الخريجين ال تتوافق مع طبيعة األعمال التي تقدمها جهات التوظيف في القطاعين العام والخاص. .2أن مستويات االتصال بين الجامعات وبين جهات التوظيف ليست بالفعالية المطلوبة. .3أن خريجي الجامعات بحاجة إلى إعادة تدريب ليتمكنوا من القيام باألعمال المقدمة لهم. ويتفق مع مجموعة من الباحثين في بحوثهم على مجموعة من األسباب التي أدت إلى تزايد معدالت البطالة وسط الخريجين ,وهذه األسباب تصنف إلى فئتين ,على النحو التالي: أسباب لها عالقة بالتعليم الجامعي ،وتشمل: .1التوسع السريع وغير المخطط في التعليم الجامعي. .2انخفاض درجة المواءمة بين مخرجات التعليم الجامعي وبين حاجات سوق العمل من ناحية الكيف والكم .3اعتماد التعليم الجامعي على أساليب غير دقيقة في اختيار مدخالت من الطالب" ,وعلى أساليب تقليدية في التدريس والتدريب والتقويم. .2عدم اعتماد مخططي التعليم الجامعي على رؤية واضحة عن االحتياجات المستقبلية لسوق العمل من القوى البشرية". .5ضعف برامج التوجيه واإلرشاد األكاديمي والمهني في التعليم الجامعي. أسباب لها عالقة بالبيئة المحيطة بالجامعة: .1عوامل اقتصادية ,مثل :بطء معدالت النمو االقتصادي. .2ارتفاع معدالت النمو السكاني وخاصة في فئة الشباب واألطفال. .3الزيادة المستمرة في الطلب االجتماعي على التعليم الجامعي ,وخاصة النظري منه. .2العادات والتقاليد االجتماعية التي تسود في بعض المجتمعات وتقلل من قيمة بعض األعمال والمهن فال يقبل بها الخريجون. القصور الذاتي في النظم التعليمية في الدول النامية :يذكر ( رمضان محمد مقلد2002،م) أن مشاكل عدم الكفاءة في النظم التعليمية تتمثل في تخلف المحتوى التعليمي للمناهج وانخفاض نوعية التعليم على كافة المستويات التعليمية ،سوء اإلدارة والقصور التنظيمي ،بعد المحتوى العلمي للمناهج عن احتياجات سوق العمل وعن واقع الحياة السائد في الدول النامية ،عدم ترشيد اإلنفاق على التعليم العالي ،تدخل الحكومة لتحقيق أغراض سياسية ،عدم مراعاة متطلبات وأهداف التعليم الحضري أهداف ومتطلبات التعليم الحضري مما يؤدي إلى انفصال التعليم عن واقع البيئة المحلية للمتعلم ،التعليم األساسي والثانوي يعد بمثابة إعداد لدخول الجامعة فقط دون أن يتعلم الطالب مهنة منتجة ،كما أن معظم الجامعات في الدول النامية قد تم تصميمها على غرار الجامعات الغربية القديمة ،وعلى حين تطورت الجامعات األخيرة ،إال أن الجامعات في الدول النامية تعاني من الجمود ،وأن الدافع التعليمي بالدرجة األولى في الدول النامية هو إشباع رغبة اجتماعية لدى األسرة والطالب دون أن يكون هنالك دافع حقيقي لتعلم مهني عالي اإلنتاجية يخدم األهداف القومية للبلد. أوضاع الكفاية الخارجية ألنظمة التعليم المعاصرة :يبين (أنطوان حبيب رحمة1812 ،م) أن تقييم الكفاية الخارجية ألنظمة التعليم المعاصرة منخفضة ،وذلك بسبب انخفاض التوافق بين مؤهالت المتعلمين وحاجات التنمية وسوق العمل ،اختالل التوازن بين خريجي التعليم العالي من الفنيين وبين خريجي المعاهد المتوسطة الذين يعملون مساعدين للفئة األولى ،انخفاض مستوى الكفاءة الفنية عند نسبة كبيرة من عدد الخريجين من كل مستويات التخصص المختلفة ،فيض خريجي التعليم عن حاجة سوق العمل ،انخفاض مالئمة مخرجات التعليم في الريف لحاجات التنمية ،وعدم مالئمة اتجاهات المتعلمين لألعمال التي يحتاجها المجتمع وتنميته. إن أثر انخفاض الكفاية الخارجية لألنظمة التعليمية يتمثل في بطالة المتعلمين وسوء االستخدام. اتجاهات تحسين الكفاية الخارجية ألنظمة التعليم :يوضح (أنطوان حبيب رحمة1812 ،م) أن تحسين الكفاية الخارجية لألنظمة التعليمية ينبغي أن يوجه نحو تخطيط التعليم مخرجاته حسب حاجات المجتمع من الطاقة العاملة ،الربط بين العمل والتعليم في جميع المستويات الدراسية بحيث يمارس الطالب العمل ويؤهل لممارسته مستقبالً ،التوسع في التعليم الفني وتنويعه ،االعتدال في تضييق محتوى اإلعداد المهني ،التربية للعمل في الريف والعيش فيه ،تكوين اتجاهات مالئمة لحاجات العمل والتنمية ،إصالح سوق العمل ،وتطوير إدارة األعمال. الدراسات السابقة: .1أعد (مدثر حسن سالم2012 ،م) ورقة بعنوان :البطالة واالستخدام في السودان بالتطبيق على الوالية الشمالية(رؤية تنموية) هدفت إلي التعرف علي موقف البطالة واالستخدام للقوي العاملة بالوالية الشمالية بالسودان ،والعمل علي وضع رؤية تنموية إستراتيجية للموارد البشرية بالوالية .حيث خلصت الورقة إلي العديد من النتائج والتي تمثلت في ارتفاع معدالت البطالة بالوالية ،وسيطرة النشاط الزراعي في الحصول علي أعلي معدالت التوظيف للقوي العاملة بالوالية ،ووجود خلل نوعي في مؤهالت الكوادر المتعلمة المتعطلة عن العمل من حيث مالءمتها لسوق العمل بالوالية .وقد أوردت الورقة عدة توصيات تدور حول ضرورة اإلسراع بمعالجة الخلل في سوق العمل بالوالية عن طريق معالجة جانب العرض والطلب لتحقيق النمو في القطاعات االقتصادية المختلفة بالوالية ،والتوسع في البرامج التدريبية المتعددة بما يتالءم واحتياجات سوق العمل بالوالية باستخدام التدريب التحويلي للمسارات ،إضافة للسعي الحسيس لمعالجة الخلل في التعليم بشقيه العام والعالي بالشكل الذي يجعل مخرجاته تتوافق مع واحتياجات سوق العمل واالستثمار والتنمية بالوالية الشمالية. .2قام محمود وناس ( )2002بدراسة حول قضايا التعليم العالي والجامعي أشارت إلى معاناة مصر من مشكلة البطالة بين خريجي جامعاتها؛ لذلك تبنت برامج التصحيح الهيكلي مما جعل الحكومة تسيطر على قطاع التعليم العالي وسمحت بزيادة الرسوم الدراسية وفق مبدأ العرض والطلب .وكان من أحد توصياتها تغيير النظرة المجانية للخدمات التعليمية. .3أما دراسة التركستاني( )2005فكان هدفها التعرف على المسئوليات التي تقع على عاتق الجامعات لمواءمة مخرجات التعليم العالي مع سوق العمل السعودي .وتحديد مسئوليات القطاع الخاص في توظيف مخرجات التعليم وتأهيل تلك المخرجات لسوق العمل .ومن أهم التوصيات التي قدمتها هذه الدراسة ربط الجامعة وبحوثها العلمية بواقع المجتمع ومشكالته التي يعاني منها وأن تتوجه إلى خدمة قضايا التنمية. .2وقد بحثت دراسة سويلم ( )2005عن مشكالت المواءمة بين مخرجات التعليم والتدريب المهني ومتطلبات سوق العمل الفلسطيني .فاستعرض فيها عن المالمح الرئيسة لنظام التعليم وعالقته بسوق العمل ،ووصف سمات العمالة الفلسطينية في سوق العمل ،حيث أكدت هذه الدراسة على مسئوليات و ازرة العمل في التنسيق مع القطاع الخاص وتحويل و ازرة العمل إلى مصدر وقاعدة بيانات لمؤسسات التعليم العالي. واقع العرض والطلب على الخدمات التعليمية بجامعة دنقال بالوالية الشمالية بالسودان: يبلغ تعداد سكان الوالية الشمالية 288.025نسمة ،وهو العدد األقل بين جميع واليات السودان، والمعدل السنوي للنمو السكاني ( %2.1إذ تبلغ نسبة الرجال %50.20بعدد 353225نسمة واإلناث %28.20بعدد 325320نسمة من عدد السكان) ،كذلك يوضح التركيب العمري للسكان بالوالية، وبحسب نتائج التعداد السكاني الخامس لعام 2001م ،أن ( 225121نسمة) بنسبة % 35.02من إجمالي سكان الوالية أطفال دون الخامسة عشر ،وأن ( 212521نسمة ) بنسبة %20.21من جملة سكان الوالية في سن 38-15سنة ،وأن ( 121323نسمة) بنسبة %22.52في سن 20سنة فما فوق(الجهاز المركزي لإلحصاء بالوالية الشمالية ،مارس 2011م) ،كما إنه يمكن حساب القوى العاملة إذ تبلغ ()531.210 شخص عامل .أما عن أولويات اإلنفاق لألسرة بالوالية فقد تمثلت في اآلتي :األغذية والمشروبات ،%51.1 السكن والمياه والكهرباء ،%12,2النقل ،%2.2االتصاالت ،%3الصحة ،%1.5اإلنفاق علي التعليم ،%1.2نفقات آخري ( %12.2الجهاز المركزي لإلحصاء بالوالية الشمالية2010 ،م) .كما يبلغ معدل البطالة للسكان في الفئة العمرية 22-15سنة إلي مجموع السكان في ذات الفئة العمرية ،%21.1زد على ذلك تصنف (بيانات مكتب اإلحصاء بالوالية ،يونيو 2012م) السكان حسب مراحلهم التعليمية ،حيث نجد أن الذين نالوا تعليم بالخلوة فقط بعدد ( ،)5210قبل المدرسي بعدد ( ،)122210األساس بعدد (،)82523 متوسط بعدد ( ،)8230ثانوي بعدد ( ،)22122دبلوم وسيط بعدد ( ،)5203بكالريوس بعدد (،)23128 دبلوم فوق الجامعي بعدد ( ،)220ماجستير بعدد ( ،)215دكتوراه بعدد ( )128والذين لم يستجيبوا بعدد (.)50122 يتضح من خالل تلك البيانات أن عدد سكان الوالية بسيط مقارنة بالواليات األخرى ،إال أن التركيب العمري للسكان يشير إلى أن %25.21هم في سن التعليم الجامعي بمختلف مستوياته أو في سن االنتظار للدخول للجامعة ،كما أن أولويات إنفاقه ال يجد منها اإلنفاق على التعليم حظه .كما يتضح ارتفاع معدل البطالة وسط الشريحة في سن التعليم الجامعي وما بعده ،األمر الذي قد يعكس عدم مواءمة المخرجات التعليمية لسوق العمل حالياً ،والذي سيعود بدوره على المدى البعيد بخفض الطلب على التخصصات التي يحملونها ،وربما يزداد الطلب والعرض على التخصصات األخرى ذات العالقة باحتياجات سوق العمل بالوالية .كذلك تبين المراحل التعليمية التي تحصل عليها سكان الوالية أن عدد السكان الذين نالوا تعليماً جامعياً بمستوياته المختلفة بلغ ( ،)30132وبما أن عدد السكان في سن التعليم قبل الجامعي يشكلون نسبة % 35.02تبقى النسبة المكملة %22.83من عدد السكان لمن هم في سن التعليم الجامعي فما فوق بعدد ( ،)232182بذلك تصبح نسبة الذين نالوا تعليماً جامعياً ألي مستوى منهم تشكل حوالي ،%2وهي نسبة ضعيفة مقارنة بعدد السكان ،والذي إن أحسن عرض خدمات تعليمية وربطها بمجاالت وظيفية مختلفة وبمحفزات ألمكن توجيه الطلب على تلك الخدمات التعليمية التي تعرضها جامعة دنقال بالوالية الشمالية، وذلك باستخدام الوسائل المناسبة. يشير (دليل القبول لمؤسسات التعليم العالي لمستوى البكالوريوس والدبلوم التقني للعام الجامعي2011م2012-م) إلى أن النظام التعليمي للتعليم العالي في السودان يتكون من ثالثين جامعة حكومية وما يزيد عن األربعين مؤسسة أهلية للتعليم العالي تعمل على مختلف المستويات وبأساليب متنوعة، وذلك نتيجة لثورة التعليم العالي بالسودان عام 1880م والتي هدفت إلى توسيع وانشاء مؤسسات تعليمية بالبالد الستيعاب الزيادة في أعداد الطالب المقبولين ،والعمل على تنمية موارد البالد علمياً واقتصادياً واجتماعياً...الخ ،حيث يشير( دليل جامعة دنقال لعام 2002م) أن جامعة دنقال أنشئت في عام 1882م بثالثة كليات لتصبح اآلن خمسة عشر كلية. يوضح (دليل القبول لمؤسسات التعليم العالي لمستوى البكالوريوس والدبلوم التقني للعام الجامعي2011م2012-م) المعروض من الكليات بتخصصاتها المختلفة ،والتي تتمثل في كلية العلوم الزراعية – دنقال السليم ،كلية اآلداب والدراسات اإلنسانية -كريمة ،كلية علوم األرض والتعدين بوادي حلفا ،كلية الشريعة والقانون -رومي البكري ،كلية التربية القسم األدبي -مروي ،كلية التربية معلمين- دنقال ،كلية الطب والعلوم الصحية -دنقال ،كلية االقتصاد والعلوم اإلدارية – دنقال السليم ،كلية التربية معلمين قسم األحياء -دنقال ،كلية التقانة والتنمية البشرية علوم الحاسوب -دنقال ،كلية التقانة والتنمية البشرية تقنية المعلومات -دنقال ،كلية التربية القسم األدبي لغة عربية ودراسات إسالمية– رومي البكري ،كلية التربية القسم األدبي لغة إنجليزية– رومي البكري ،كلية التربية قسم الرياضيات -دنقال ،وفي هذا العام سيتم إنزال العلوم اإلدارية – رومي البكري بدليل القبول .إضافة لذلك توجد كلية الدراسات العليا – دنقال .إن الخدمات التعليمية التي تعرضها جامعة دنقال تركز على الكليات ذات التخصصات النظرية وليست التطبيقية ،عدا كليات الطب والتعدين والزراعة ،ولعل التركيز على الكليات النظرية قد يكون مردة كلفها البسيطة مقارنة مع الكلف العالية للكليات التطبيقية. على صعيد متصل في جانب الطلب على الخدمات التعليمية من قبل الطالب الناجحون في امتحان الثانوية بالوالية الشمالية ،والمتقدمين لاللتحاق بالجامعات السودانية يشير (تحليل القبول للجامعات السودانية بوزارة التربية والتعليم بالوالية الشمالية للعام 2011م) أن عدد الطالب والطلبات الذين جلسوا المتحان الشهادة الثانوية بالوالية بلغ عددهم ( )8252نجح منهم عدد ( )2132ليتم قبول عدد ()3222 بنسبة %21.1بالجامعات السودانية المختلفة .حيث توزع هؤالء الطالب المقبولين بالجامعات السودانية على كليات التربية بعدد ( 223طالب وطالبة) ،اآلداب بعدد ( 225طالب وطالبة) ،االقتصاد بعدد (238 طالب وطالبة) ،علوم الحاسوب بعدد ( 233طالب وطالبة) ،الهندسة بعدد ( 225طالب وطالبة) الشريعة والقانون بعدد ( 222طالب وطالبة) ،تقنية المعلومات بعدد ( 12طالب وطالبة) ،إدارة األعمال بعدد (28 طالب وطالبة) ،إعالم بعدد ( 21طالب وطالبة) ،تجاره بعدد ( 22طالب وطالبة) ،مختبرات بعدد (55 طالب وطالبة) ،دراسات محاسبية بعدد ( 21طالب وطالبة) ،التمريض بعدد ( 20طالب وطالبة) ،الفيزياء والرياضيات بعدد ( 32طالب وطالبة) ،الطب بعدد ( 33طالب وطالبة) ،التربية معلمين بعدد ( 32طالب وطالبة) ،علوم االتصال بعدد ( 20طالب وطالبة) ،إدارة المحاسبة والبنوك بعدد ( 18طالب وطالبة) ،علم النفس بعدد ( 11طالب وطالبة) ،الصيدلة بعدد ( 11طالب وطالبة) ،محاسبة بعدد ( 15طالب وطالبة)، تسويق ومبيعات بعدد ( 15طالب وطالبة) ،وأخرى يصل المقبولين بها دون هذا العدد األخير بعدد (1222 طالب وطالبة) .نجد أن الذين قبلوا بالجامعات السودانية من أبناء الوالية الشمالية الناجحون في الشهادة السودانية ال يصلون إلى النصف ،كما أن بعضهم قبل بكليات ال توجد بجامعة دنقال مثل كليات الهندسة واإلعالم والتجارة والصيدلة واالتصاالت والبنوك والتسويق. في سياق متصل توضح اإلحصاءات المتوفرة بأمانة الشئون العلمية بجامعة دنقال عن الطالب المسجلين من العام 2003م وحتى العام 2011م اآلتي: الجدول ( )1يوضح إحصاءات الطالب المسجلين بجامعة دنقال من العام2003م و حتى 2011م الكلية 2011 2010 2008 2001 2002 2002 2005 2002 2003 الطب والعلوم الصحية 232 212 280 321 235 210 525 382 222 العلوم الزراعية 231 320 255 352 322 351 355 382 320 علوم األرض و التعدين 102 121 302 328 381 225 258 512 510 اآلداب والدراسات اإلنسانية 232 215 521 501 530 530 222 232 222 االقتصاد و العلوم اإلدارية 232 232 322 221 522 525 201 233 101 الشريعة و القانون-رومي 300 323 235 222 312 383 200 551 525 البكري التربية أدبي – مروي 205 525 523 523 522 212 251 252 222 112 التربية معلمين-دنقال 210 232 323 التربية علمي – أحياء- 223 328 328 225 221 35 28 103 132 دنقال 55 التربية أدبي -رومي البكري التربية علمي–رياضيات- 121 181 25 22 دنقال التقانة – علوم حاسوب- 122 دنقال –تقنية معلومات المصدر :أمانة الشؤون العلمية بجامعة دنقال3102 ،م يتضح من الجدول ( )1أن الطلب ظل في تزايد مستمر من العام األول إلى األخير للمعروض من الخدمات التعليمية لجامعة دنقال لجميع كليات الجامعة بتخصصاتها المختلفة (خاصة كلية التعدين بنسبة زيادة ،%311وكلية التربية معلمين بنسبة ،%302وكلية االقتصاد والعلوم اإلدارية بنسبة زيادة ،%221وكلية اآلداب والدراسات اإلنسانية بنسبة زيادة ،%221وكلية الطب بنسبة زيادة )%10إال أن كلية العلوم الزراعية الوحيدة التي ظل الطلب عليها في تراجع مستمر .ولعل زيادة الطلب على كليات التربية يعود إلى التوسع في توظيف أعداد مقدرة من المعلمين بالوالية ،كما أن الطلب على كلية علوم األرض والتعدين يعود إلى إنتاج النفط ومشتقاته بالسودان في مرحلة ما قبل انفصال الجنوب والتحول إلى البحث عن ثروات أخري في باطن األرض لتعويض النفط المفقود. على صعيد متصل توضح نسب القبول بالنوع الطلب على الخدمات التعليمية التي تقدمها جامعة دنقال ،وذلك حسب التالي: الجدول ( )2يوضح نسب القبول العام لجامعة دنقال من العام2003م و حتى 2011م الكلية النوع 2011 2010 2008 2001 2002 2002 2005 2002 2003 الطب والعلوم طالب 12.1 12.1 12 12.1 12.1 12.2 12.8 12.1 15.2 الصحية العلوم الزراعية طالبات 11 12.2 12.8 12.3 12.2 12.5 11 11.5 12.2 50 50 50 50 25 25.3 22 50 طالب 50 52.2 50 50 طالبات 50 58.2 50 25 58.2 التعدين طالب اآلداب والدراسات طالب اإلنسانية اإلدارية الشريعة و القانون التربية أدبي – مروي التربية معلمين- دنقال التربية علمي – أحياء التربية أدبي – رومي البكري التربية علمي – 21 22.2 22.1 22.3 21.2 21.2 25.2 22.2 22.2 23 22.1 طالبات 22 23.8 االقتصاد و العلوم طالب 21 22.8 22.8 21.8 28.2 21.8 21.3 21.2 21.1 20.3 28.3 21.1 22.1 25.3 23 22.2 21.2 21.2 20.8 طالبات 23 22.3 21.2 طالب 50 23.3 22.3 22.1 23.2 22 22.2 23.2 20 28.1 22.8 22.8 22.2 22.2 22.2 21.1 21.1 21.2 21.2 21.3 طالبات 20 20.2 21.2 22.8 22.1 22.2 28.2 21.1 20.2 20 28.1 22.2 25.2 23.1 28.2 20.2 طالب 22 21 طالبات 22.2 23.2 23.3 23.1 20.2 28.1 22.2 22.3 22.2 طالب 22 20 28.8 28.3 22.2 22.2 22.1 21.2 20.2 25 22.1 22.2 22.1 طالبات 22 23.2 21.2 21.2 25.1 - - - - - 50 50 50 طالب طالبات - - - - - 21 21.3 21.1 22 - - - - - - - 22 طالبات - - - - - - - 21.3 28.2 - - - - - - - طالب طالب 50 - 28.1 50 رياضيات التقانة -علوم حاسوب وتقنية معلومات طالبات - - - - - - - - 21.2 - - - - - - - - 23.2 طالبات - - - - - - - - 25.3 طالب المصدر :أمانة الشؤون العلمية بجامعة دنقال3102 ،م يتضح من الجدول ( )2أن المنافسة بين الطلبة والطالبات في االلتحاق بكلياتهم كانت في جميع الكليات لصالح الطالبات من خالل علو نسب قبول الطالبات عن الطالب ،عدا كلية الشريعة والقانون ،والتي ظل فيها علو نسب القبول لصالح الطالب وليست الطالبات ،كذلك نجد أن نسب القبول بالكليات ظلت ترتفع من عام آلخر ،لتصبح الزيادة في نسبة القبول لكلية التعدين ،%2.2وكلية التربية معلمون ،%11.3وكلية االقتصاد والعلوم اإلدارية ،%3.2وكلية اآلداب والدراسات اإلنسانية بنسبة زيادة ،%2.1وكلية الطب ،%1.5التربية أدبي مروي ،%1الشريعة والقانون .%2.2 بالنسبة للمصروفات الدراسية المفروضة على الطالب مقابل التعليم لمستوى البكالريوس بجامعة دنقال تشير (تقارير أمانة الشئون العلمية،يوليو2012م) أن رسوم التسجيل السنوية للطالب المقبولين قبول عام (100ج) والمقبولين قبول خاص (150ج) إضافة للمصروفات الدراسية السنوية للطالب المقبولين قبول عام بواقع (250ج) لكلية الطب والعلوم الصحية500( ،ج) لكلية علوم األرض والتعدين250( ،ج) لكلية االقتصاد والعلوم اإلدارية200( ،ج) لكليات العلوم الزراعية واآلداب والدراسات اإلنسانية والتربية أدبي والتربية معلمين ،والشريعة والقانون (300ج) .أما المقبولين قبول خاص فمصروفاتهم الدراسية تبلغ في العام (1000ج) لكلية الطب والعلوم الصحية1250( ،ج) لكليات االقتصاد والتربية معلمين والزراعة والتعدين والتقانة1000( ،ج) لكليات اآلداب والشريعة والتربية أدبي والتربية رومي البكري .يالحظ بالنسبة للمصروفات الدراسية التي تتلقاها جامعة دنقال مقابل الخدمات التعليمية التي تقدمها أنها تعد األقل بين الجامعات إن ذلك يمكن أن يدفع نحو زيادة الطلب على الخدمات السودانية ،سواء كانت للقبول العام أو الخاص. التعليمية التي تقدمها جامعة دنقال. بذات الصدد تساهم جامعة دنقال بعرض الخدمات التعليمية على مستوى الدراسات العليا لمستويات الدبلوم العالي والماجستير والدكتوراه لجميع التخصصات المعروضة على مستوى البكاالريوس .والجدول التالي يوضح التخصصات وأعداد الطالب الحاصلين والمسجلين لنيل الدرجات العلمية لها لمختلف المستويات بكلية الدراسات العليا: الجدول ( )2التخصصات وأعداد الطالب الحاصلين والمسجلين لها بكلية الدراسات العليا مستوى الدبلوم العالي التخصص مستوى الدكتوراه مستوى الماجستير عدد عدد إدارة األعمال 21 22 20 المحاسبة 20 2 22 22 اقتصاد 12 1 11 15 1 شريعة وقانون - - - 12 10 22 اللغة العربية - - - 8 2 12 - علم االجتماع - - - 2 8 11 - - اآلثار - - - 2 5 12 - - - دراسات - - - 1 10 11 - - - الحاصلين المسجلين المجموع عدد عدد 21 12 33 12 22 10 23 2 2 - - - - - الحاصلين المسجلين المجموع عدد عدد 5 5 10 5 15 10 الحاصلين المسجلين المجموع إسالمية مكتبات - - - 2 5 12 - - - ومعلومات أخرى 5 2 8 25 21 53 21 31 58 المجموع 80 31 121 135 111 222 22 22 82 المصدر :مكتب مسجل كلية الدراسات العليا بجامعة دنقال3102 ،م يتضح من الجدول ( )3أن الطلب على الدراسات العليا بجامعة دنقال تمثل بعدد( )121لمستوى الدبلوم العالي ،وعدد ( ) 222لمستوى الماجستير ،وعدد( )82لمستوى الدكتوراه ،ليصبح جملة الطلب بعدد ( ،)221تحصل منهم ( )222على درجاتهم العلمية ،وعدد ( )118ما زالوا مسجلين لنيل الدرجات .كما يتضح أن هنالك طلب على تخصصات إدارة األعمال والمحاسبة واالقتصاد على مستوى الدبلوم العالي، وعلى مستوى الماجستير هنالك طلب على تخصصات المحاسبة وادارة األعمال واالقتصاد والشريعة والقانون والدراسات اإلسالمية واللغة العربية واآلثار والمكتبات والمعلومات وعلم االجتماع ،وعلى مستوى الدكتوراه هنالك طلب على تخصصات المحاسبة وادارة األعمال واالقتصاد .بالرغم من أن جامعة تعمل على عرض خدماتها التعليمية لمستوى الدراسات العليا لجميع التخصصات التي تعرض على مستوى البكالريوس ،إال أن الطلب يرتكز على تخصصات إدارة األعمال والمحاسبة واالقتصاد ،والتي تتبع لكلية االقتصاد والعلوم اإلدارية ،إضافة لبعض التخصصات على مستوى الماجستير مثل الشريعة والقانون والدراسات اإلسالمية واللغة العربية واآلثار وعلم االجتماع والمكتبات والمعلومات .ولعل تزايد الطلب على هذه التخصصات مرده رغبة منسوبي الخدمة العامة بالوالية الشمالية في الحصول على هذه التخصصات. بالنسبة للمصروفات الدراسة بكلية الدراسات العليا بجامعة دنقال تشير (تقارير مسجل كلية الدراسات العليا ،يونيو 2012م) أن رسوم التسجيل موحدة لكل المستويات والفئات بواقع (310ج) للدرجة .أما المصروفات الدراسية لمستوى الدبلوم العالي نظري (1500ج) والتطبيقي (2000ج) ،الماجستير نظري (3500ج) والتطبيقي (2000ج) والدكتوراه نظري (2000ج) والتطبيقي (2000ج) .وللمؤسسات تبلغ رسوم الماجستير نظري وعملي (2000ج) و الدكتوراه (1000ج) كذلك .واألجانب (1000ج) للماجستير وللدكتوراه (12000ج) .يالحظ كذلك أن المصروفات الدراسية تعد األقل بين الجامعات السودانية. من زاوية أخرى يالحظ غياب النظم التشاركية للجهات ذات العالقة بتقديم وتلقي الخدمات التعليمية التي تقدمها الجامعات في السودان ،وجامعة دنقال على وجه التحديد ،فو ازرة التعليم العالى والبحث العلمي وهي الو ازرة التي تتبع لها الجامعات وفي ظل ثورة التعليم العالي وانتشار الجامعات الوالئية ووجود تقاطعات ومصالح محلية ربما يربك الخطط المركزية إن وجدت لمعالجة الخلل في تقديم وتلقي الخدمات التعليمية، كذلك نجد سوق العمل بعيد كل البعد عن المشاركة ولعب دور مهم ،حاصة الشق الخاص منه ،مع بروز القطاع العام كمخدم رئيس للخريجين ،زد على ذلك فمجلس أمناء الجامعة ،وهو الجهة المخولة للتخطيط للجامعة عادة ما يعقد مرة واحدة في العام وقد يغيب ألعوام عن الساحة ،كما أن تشكيل عضويته ومكان انعقاده بالعاصمة الخرطوم قد يحد من فعاليته ،ولعل الموائمة بين العرض والطلب على الخدمات التعليمية أبعد ما يكون عن اهتماماته ،أما الطالب وأولياء أمورهم وبقية قطاعات المجتمع األخرى فهى مغيبة عن المشاركة في األمر. يتضح من ذلك غياب المنهج التشاركي بين قطاعات المجتمع المختلفة ذات المصلحة في تقديم وتلقي الخدمات التعليمية بجامعة دنقال ،وبتالي يظل الموقف الحاكم هوالنسب التي يتحصل عليها الطالب من جهة ،ومقدرات الطالب المالية من جهة ثانية ،ورغبات الطالب وأولياء أمورهم والمرتبطة بشكل اساس بثقافات إجتماعية محددة من جهة ثالثة ،هي المحدد للطلب على الخدمات التعليمية التي تقدمها الجامعة. استنتاجات بشأن العرض والطلب على الخدمات التعليمية لجامعة دنقال: .1باستقراء الخصائص السكانية إلنسان الوالية يتضح قلة عدد سكان الوالية ،وضعف إنفاقهم على التعليم ،إضافة الرتفاع معدل البطالة وسط الشريحة المستهدفة من هذه الورقة. .2بالنسبة للذين تلقوا تعليماً جامعياً فما فوق يتضح قلة العدد ،إذ ال تتعدى نسبتهم %2من عدد السكان من الشريحة المستهدفة. .3يتضح بالنسبة لعرض الخدمات التعليمية التي تقدمها جامعة دنقال للتخصصات المختلفة عبر كلياتها العديدة أن أغلب تلك التخصصات نظرية وليست تطبيقية ،كما أنها ليست متنوعة بالحجم الذي يغطي الطلب على الخدمات التعليمية بالوالية. .2في جانب الطلب للناجحون في امتحانات الشهادة السودانية الثانوية على الخدمات التعليمية على مستوى التعليم الجامعي (البكالريوس) يتضح زيادة الطلب على كليات التربية واآلداب واالقتصاد وعلوم الحاسوب والهندسة والشريعة والقانون وتقنية المعلومات وادارة األعمال واعالم وتجارة ومختبرات. .5تم قبول طالب وطالبات من أبناء الوالية بالجامعات السودانية األخرى بخالف جامعة دنقال (جامعة الوالية) في تخصصات ال توجد بجامعة دنقال ،مثل الهندسة واإلعالم والتجارة والصيدلة واالتصاالت والبنوك والتسويق ،وبأعداد مقدرة ،األمر الذي يشكل خصماً على جانب العرض للخدمات التعليمية بجامعة دنقال. .2هنالك زيادة في الطلب على الخدمات التعليمية بجامعة دنقال ،والتي تقدمها كليات علوم األرض والتعدين والتربية معلمين واالقتصاد والعلوم اإلدارية واآلداب والدراسات اإلنسانية والعلوم الطبية. .2شهد الطلب على الخدمات التعليمية التي تقدمها كلية العلوم الزراعية بجامعة دنقال تراجعاً مستم اًر، واذا إستمر الحال على هذا المنوال ربما ستجفف بعض التخصصات إن لم تكن الكلية ككل. .1إن المنافسة بين الطلبة والطالبات في االلتحاق بكلياتهم (الطلب) جاءت لصالح الطالبات ،وذلك من خالل ارتفاع نسب القبول للطالبات عن الطالب لجميع كليات الجامعة ،عدا كلية الشريعة والقانون، والتي ظل الطالب يتفوقون في المنافسة على الطالبات. .8هنالك طلب متزايد على تخصصات إدارة األعمال والمحاسبة واالقتصاد ،ولمستويات الدبلوم العالي والماجستير والدكتوراه بكلية الدراسات العليا بجامعة دنقال. .10 بالنسبة للمصروفات الدراسية للقبول العام لمستوى البكالريوس ،أو الدراسة على النفقة الخاصة والدراسات العليا ،نجدها تعد األقل بين جميع الجامعات السودانية األخرى ،الذي يمكن أن يشكل عامل جذب لزيادة الطلب على الخدمات التعليمية التي تقدمها جامعة دنقال ،إال أنه في نفس الوقت يظل محدوداً في ظل الخيارات المحدودة للخدمات التعليمية التي يتم عرضها. .11 يتضح أنه ال يتم دراسة الطلب على الخدمات التعليمية أول بأول بجامعة دنقال ،وبالتالي .12 يتضح أن هنالك خلل في المواءمة بين العرض والطلب على الخدمات التعليمية التي تقدمها التالي ال يتم الربط بين العرض والطلب على تلك الخدمات التعليمية المقدمة. جامعة دنقال ،الظاهر من خالل التحاق اعداد كبيرة من الحاصلين على الشهادة السودانية بتخصصات أخرى بجامعات أخري ،وحتى من خالل اقبال الطالب على كليات بتخصصات معينة وعزوف البعض عن اإللتحاق بكليات وتخصصات أخرى ،كذلك يتضح هذا الخلل حتي في الطلب على تخصصات محددة داخل الكلية الواحدة وعدم الرغبة في تخصصات معينة. .13 يتضح غياب المشاركة لقطاعات المجتمع المختلفة في العمل على معالجة الخلل المتواجد في عدم المواءمة بين العرض والطلب على الخدمات التعليمية التي تقدمها الجامعة. التوصيات :إن التعرض للموائمة بين العرض والطلب على الخدمات التعليمية في سياق هذه الورقة ،ينبغي أن يصب تجاه جوانب محددة ،ومن أهم التوصيات التي يمكن تناولها في هذا المجال هي: .1العمل على تغيير الثقافة اإلجتماعية إلنسان الوالية تجاه التعليم ،مع ضرورة إعادة صياغة أولويات إنفاقه ،بالشكل الذي يجعل اإلنفاق على التعليم في أعلى سلم األولويات ،على اعتبار أن اإلنسان المتعلم يستطيع أن يسهم في أوجه اإلنفاق األخرى بصورة إيجابية ،األمر الذي يعلي من أهمية االستثمار في التعليم. .2على القائمين على أمر التعليم بالوالية السعي من أجل أن ينال جميع سكان الوالية في سن التعليم الجامعي بمختلف مستوياته ،وكل قادر فاته ركب التعليم الجامعي حظهم من التعليم ،وذلك حتى يتم تحسين نسبة الذين نالوا تعليماً جامعياً من أبناء الوالية. .3ضرورة االستثمار في رأس المال البشري عن طريق التعليم ،ولكن حتى حد معين ،ألن اإلسراف في التعليم سيترتب عليه ضياع في موارد نادرة دون عائد حقيقي ،ولذلك فمن يريد الخدمة التعليمية بعد مستوى معين يجب أن يدفع كل أو جزء من التكلفة االجتماعية لهذه الخدمة ،مع إعطاء دعم للمتفوقين والنابغين. .2على إدارة جامعة دنقال عند عرض خدماتها التعليمية الموازنة بين التخصصات النظرية والتطبيقية على أقل تقدير ،إن لم يكن زيادة التخصصات التطبيقية نسبة لزيادة الطلب عليها. .5ينبغي إلدارة جامعة دنقال زيادة المعروض من التخصصات ،خاصة تلك التي يمكن ضمها لكليات قائمة أصالً ،مثل ضم تخصصات البنوك والتجارة والتسويق لكلية االقتصاد والعلوم اإلدارية ،وذلك من أجل زيادة العرض الذي عليه طلب موجود كان يذهب لجامعات أخرى. .2ضرورة أن تسعى إدارة جامعة دنقال إلى فتح الكليات التي عليها طلب متزايد مثل الهندسة واإلعالم والصيدلة واالتصاالت. .2على إدارة جامعة دنقال االلتفات إلى أمر كلية العلوم الزراعية ،والسعي إلعادة تشكيل المعروض من خدماتها التعليمية وتطويرها ،حتى يعود األمر بزيادة الطلب على الخدمات التعليمية التي تعرضها كلية العلوم الزراعية. .1على إدارة الجامعة المحافظة على الفئات المحددة للرسوم الدراسية ،وأن ال بد من الزيادة يجب أن ال تصل إلى الرسوم المقررة بالجامعات األخرى ،وذلك من أجل خلق هامش يمكن أن يلعب دو اًر في زيادة الطلب على الخدمات التعليمية التي تقدمها. .8العمل على عدم ربط الوظائف بالشهادات حتى ال يبالغ الشباب في طلب الخدمة التعليمية ،بل يتعين أن يوضع توصيف لمتطلبات كل وظيفة والمؤهالت التي تتطلبها. .10 .11 يجب ربط األجور بالوظائف ،وليس بالشهادات ،حتى يتم ترشيد الخدمة التعليمية. تقديم برامج إرشادية في مراحل المدرسة ليختار الطالب مجال الدراسة الذي يؤهله للعمل مباشرة فور إنهائه الدراسة المدرسية. .12 أن تعمل الجامعة إلى إعادة هيكلة برامجها والتخصصات التي تطرحها وتعمل على تطوير أساليب التدريس الجامعي واالهتمام بتدريب طلبتها أثناء دراستهم واكسابهم المهارات الالزمة للعمل أو الوظيفة. .13 يجب على المشغلين للخريجين أن يستخدموا معايير موضوعية في اختيار موظفيهم. .12 أن تأخذ الجامعة بعين االعتبار االهتمام بالتدريب أثناء الدراسة وتعريف الطلبة بالمؤسسات التي يمكن أن تشغلهم من أجل التدريب ليكتسبوا الخبرة من أهل العمل بعد التخرج وفتح المجال أمامهم لالطالع على ما يجد في مجال عملهم ومتابعتهم لتحصل الجامعة على التغذية المرتدة وتستفيد منها في تطوير برامجها المنهجية والالمنهجية. .15 العمل على إكساب طالب الجامعات والكليات المهارات المختلفة التي أثبتت الدراسة أهميتها لسوق القطاع الخاص بكافة الطرق والوسائل المختلفة .حيث أثبتت الدراسة على سبيل المثال أهمية امتالك هؤالء الخريجين للمهارات السلوكية المختلفة من اإلخالص والجدية في العمل، واالنضباط والتقيد بمواعيد ونظم العمل ،والتعاون مع الزمالء واطاعة الرؤساء ،والقدرة على العمل في فريق عمل ،والرغبة في التعلم والتطوير ،إذ يمكن عن طريق إدخال مقرر يطلق عليه -على سبيل المثال -المهارات السلوكية أو السلوك الوظيفي أو أخالقيات العمل. .12 العمل على تحقيق أقصى سبل التعاون بين مؤسسات التعليم العالي والقطاع الخاص عن طريق عقد لقاءات بصفة دورية بين ممثلين من القطاع الخاص على بهدف التعرف وكذلك ،مستمر بشكل التعليم لمخرجات تقييم لعمل وذلك العالي التعليم ومؤسسات نظر المختلفة المهارات من المستقبلية االحتياجات توظيف في كبيرة من أهمية القطاع هذا يمثله لما ً ،ا توظيف ضمان شأنه من العمل يتطلبها سوق التي األساسية المهارات الخريجين إكساب أن إذ الخريجين، .12 .اإلنتاج في عالية مستويات تحقيق القدرة على المنظمات هذه إعطاء إلى باإلضافة الخريجين العمل على وضع نظام تشاركي لقطاعات المجتمع المختلفة األخري من أجل تقديم وتلقي خدمات تعليمية بشكل متوازن يعود بالفائدة على الجميع. لقد توخت هذه الورقة االهتمام ببعض الجوانب الخاصة بالمواءمة بين العرض والطلب على الخدمات التعليمية بجامعة دنقال بالوالية الشمالية ،وقد اعتمدت الورقة في ذلك على استقراء المعلومات والبيانات التي توفرت لمعديها من المصادر المثبتة بقدر الحاجة .عسى أن تكون قد وفقت في تقديم إضافة مفيدة. قائمة المصادر والمراجع: الكتب .1السيدة إبراهيم مصطفى وأحمد رمضان نعمة اهلل والسيد محمد أحمد السريتى ،اقتصاديات الموارد والبيئة، الدار الجامعية ،اإلسكندرية2002 ،م. .2أنطوان حبيب رحمة ،اقتصاديات التعليم ،جامعة دمشق ،دمشق1812 ،م. .3رمضان محمد مقلد وأحمد رمضان نعمة اهلل وعفاف عبد العزيز عايد ،اقتصاديات الموارد والبيئة ،الدار الجامعية ،اإلسكندرية2002 ،م. .2مدحت القريشي ،اقتصاديات العمل ،دار وائل للنشر ،األردن2002 ،م. .5محمود ،سعيد طه؛ ناس ،السيد محمد ،قضايا في التعليم العالي والجامعي .دراسات تربوية ،مكتبة النهضة المصرية ،القاهرة.2002 ، .6بدران ،شبل والدهشان ،جمال ،التجديد في التعليم الجامعي ،دار قباء ،القاهرة٠٢٢٢ ، الدوريات .2التركستاني ،حبيب اهلل محمد عبد الرحيم ،المواءمة بين مخرجات التعليم ومتطلبات سوق العمل ،ورقة مقدمة إلى ورشة عمل طرق تفعيل وثيقة اآلراء لألمير عبد اهلل بن عبد العزيز حول التعليم العالي -18 21ذي الحجة 1225هـ الموافق 30ينايرـ 1فبراير.2005 .1سامي بن عبد اهلل الباحسين ،المهارات المطلوبة للقطاع الخاص السعودي ودور التعليم العالي في توفيرها ،مجلة العلوم االقتصادية واإلدارية ،المجلد ،22العدد األول ،،الرياض ،يونيو .2002 .8مدثر حسن سالم ،ورقة بعنوان :البطالة واالستخدام في السودان بالتطبيق على الوالية الشمالية (رؤية تنموية) مجلة الدراسات اإلنسانية ،تصدر عن كلية اآلداب والدراسات اإلنسانية بجامعة دنقال ،العدد الثامن يونيو 2012م. .10 مدثر حسن سالم ،ورقة بعنوان :العوامل االقتصادية واالجتماعية لألسرة ودورها في تحديد نوعية وجودة السكن المطلوب بالوالية الشمالية ،قدمت لندوة السكن الصحي االقتصادي المستدام في المدن الصغيرة والمتوسطة ،التي أقامها المعهد العربي إلنماء المدن التابع لمنظمة المدن العربية ،والتي عقدت بقاعة المهندس في الفترة من 13 – 10مارس 2010م بمدينة دنقال ،والتي تم نشرها بكتاب األوراق العلمية والتجارب. .11 مصطفى متولي ,قصور التربية العربية عن تحقيق التنمية( دراسات تربوية؛ مجلة كلية التربية ,المجلد ,5الرياض 1301هـ التقارير والدليل .12 جمهورية السودان ،و ازرة التعليم العالي والبحث العلمي ،اإلدارة العامة للقبول وتقويم وتوثيق الشهادات ،دليل القبول لمؤسسات التعليم العالي لمستوى البكالوريوس والدبلوم التقني للعام الجامعي2011م2012-م. .13 إحصاءات الجهاز المركزي لإلحصاء بالوالية الشمالية ،دنقال ،يناير 2008م. .12 تقارير الجهاز المركزي لإلحصاء بالوالية الشمالية ،دنقال2010 ،م. .15 تقارير مجلس التخطيط اإلستراتيجي بالوالية الشمالية ،دنقال ،يونيو 2012م. اإلدارات والمكاتب .12 بيانات أمانة الشؤون العلمية بجامعة دنقال ،يونيو 2012م. .12 بيانات مكتب مسجل كلية الدراسات العليا بجامعة دنقال ،يونيو 2012م .01 بيانات السكان ،تعداد السكان الخامس لعام2001م ،الجهاز المركزي لإلحصاء بالوالية الشمالية،، .01 و ازرة التربية والتعليم بالوالية الشمالية ،إدارة التعليم الثانوي ،تحليل القبول للجامعات السودانية للعام دنقال2012 ،م. 2011م. اإلنترنت .20سويلم ،عبد المجيد .)2005(.مشكالت المواءمة بين مخرجات التعليم والتدريب المهني ومتطلبات سوق العمل الفلسطينيDoc.net . A Proposed Framework for the Design of Incentives Based on the Stock in light of the Impact of Islamic Principles on Governance. Abstract: This researching paper focus on how to formulate an Islamic governance principles and mechanisms in order for designing a Stock_Based_Incentives according to this suggested principles and mechanisms of Islamic governance for "Islamic banks" as one of important sectors in many countries, currently governance model does not consist with Islamic sharia or rules for some mechanisms and principles such as concentrating only on board members, neglecting of human resources , lack of considerations for collective work, in addition for that, this paper also discuss to any extend do the currently implied stocks_based_incentives is in tune with Islamic sharia , I found that there are some matters Incompatible with sharia, incentives derived from stocks care only by the earned amount regardless spent time (or hours) , moreover,it focuses primarily on senior management while sharia urged the justice with all personnel, with retension some of currently implied governance mechanisms…a relevant principles and mechanisms for Islamic governance have been suggested in third section and under it the paper suggested certain steps that might lead to more fairly incentives fashioning. Keywords: Islamic governance principles & mechanisms, Islamic banks, stock options, Personnel rewards, fair stock based incentives. إطار مقترح لتصميم الحوافز المشتقة من األسهم فى ضوء تأثير المبادىء اإلسالمية على الحوكمة نسرين محمد فتحى يوسف مدرس مساعد بقسم المحاسبة – كلية التجارة باإلسماعيلية -جامعة قناة السويس جمهورية مصر العربية [email protected] +201069500907 mobile: المستخلص تركز ورقة العمل هذه على صياغة مبادىء وآليات للحوكمة اإلسالمية وذلك بغرض المساهمة فى تصميم وتكوين الحوافز المشتقة من األسهم طبقا لهذه المبادىء واآلليات المقترح وذلك بالتطبيق على البنوك اإلسالمية والتى تعد أحد القطاعات الهامة فى كثير من الدول, ويعتبر نموذج ا لحوكمة الحالى غير متوافق مع الشريعة أو القواعد اإلسالمية بالنسبة لبعض المبادىء واآلليات الخاصة به ومنها تركيزه فقط على أعضاء مجلس اإلدارة ,إهماله للعنصر البشرى ,وعدم وجود أية اعتبارات متعلقة بالعمل الجماعى ,باإلضافة لذلك ,تناقش ورقة العمل هذه إلى أى مدى تتوافق الحوافز المشتقة من األسهم مع الشريعة اإلسالمية ,واتضح وجود أمور عدة يجعلها ال تتوافق مع أحكام الشريعة اإلسالمية ,حيث تركز الحوافز المشتقة من اإلسهم على تحصيل المبلغ بغض النظر عن الوقت المستنفذ (أو الساعات) ,وكذلك تركيزها بالدرجة األولى على اإلدارة العليا بينما تحث الشريعة اإلسالمية على تحقيق العدل بين جميع العاملين أو الموظفين ,ومع اإلبقاء على بعض من اآلليات الخاصة بالحوكمة الحالية التى يتم تطبيقها ,تم اقتراح مجموعة من المبادىء واآلليات المالئمة للحوكمة اإلسالمية فى القسم الثالث وفى ضوء ذلك تم اقتراح مجموعة من الخطوات المحددة المتعلقة بكيفية تصيمي الحوافز المشتقة من األسهم. الكلمات المفتاحية :مبادىء وآليات الحوكمة اإلسالمية ,البنوك اإلسالمية ,خيارات األسهم ,مكافآت العاملين ,الحوافز العادلة على أساس األسهم. اإلطــار ال ـعـام للبـحــث أوال :مقدمة وطبيعة المشكلة: تسعى الشركات إلى تحسين األداء الخاص بها وذلك على ضوء رغبتها في تعزيز الميزة التنافسية في السوق وجذب المزيد من العمالء ,وفى سبيل ذلك تولى الشركات أهمية كبيرة للعنصر البشرى بها حيث أنه العامل األول في نجاحها وزيادة إنتاجيتها وربحيتها ,ويعتبر تحفيز العاملين أحد الوسائل الهامة التي تشجعهم على القيام بأعمالهم على الوجه األكمل وتتعدد وسائل تحفيز العاملين طبقا لنوع وطبيعة نشاط وحجم الشركات وماغير ذلك من العناصر األخرى ,كما أن طريقة تحصيل الحوافز تختلف ,وقد جرت األعراف على تحصيل الحوافز بصورة النقدية (أي المرتب مضافا إليه الحوافز النقدية) ويتم تحصيلها بصفة دورية مستمرة قد تكون أسبوعية أو شهرية أو بحسب ما هو معمول به في الشركة ,وعالوة على ذلك فقد أصبحت معظم الشركات في الوقت الحالي تعتمد على ما يسمى بـــ "برنامج المكافآت" والتي تحتوى على نوع آخر من الحوافز وهى "الحوافز والمكافآت المشتقة من األسهم" وتعنى حصول المدير والعاملين على جزء من أسهم الشركة بسعر محدد بمعنى أن يحصل على حصة في ملكية الشركة بناءا على التغيرات في بعض المقاييس طويلة األجل مثل الزيادات في ربح السهم أو اإليرادات أو سعر السهم أو الحصة في السوق ,وتتخذ الحوافز المشتقة من األسهم عدة أشكاال وصورا مختلفة.وعلى الجانب اآلخر تحظى حوكمة الشركات باهتمام كبير سواء كان ذلك على المستوى المحلى أم الدولي منذ أن شهد العالم سلسلة االنهيارات والفضائح المالية المتتالية لكبرى الشركات العمالقة وكان من أهم ا آلثار السيئة التي نتجت عن ذلك هو عدم وجود الثقة لدى المساهمين والمستثمرين األمر الذي أدى في النهاية إلى حدوث هبوط في أسعار األسهم ,لذلك أصبح يشغل حيزا كبيرا من قبل الباحثين والمهتمين ,كما أن العديد من المنظمات والهيئات المهنية بدأت االهتمام بوضع القواعد واإلرشادات التي تنظم تعامالت الشركات مع كافة الفئات المختلفة ,وذلك في ضوء ظاهرة الفصل بين ملكية الشركة وإدارتها بما يخدم أهداف أصحاب المصالح Stakeholdersبشكل عام وحملة األسهم Shareholdersوالمالك Ownersبشكل خاص ,حيث يجب أن يكون هناك قدر كبير من الشفافية لما يحدث داخل الشركة حتى يمكن استرجاع الثقة مرة أخرى من قبل حملة األسهم والمستثمرين.وترى الباحثة أن بعض المبادئ واآلليات الخاصة بالحوكمة قد ال تتماشى مع ما جاء في الشريعة اإلسالمية وذلك ألنها تركز فقط على المديرين ومجلس اإلدارة وما غير ذلك حيث يجب أن يسود العدل في الشركات سواء كان ش َهدَاء س ِط ُ للمدرين أو العاملين طبقا لقول هللا تعالى في كتابه الكريم (يَا أَيُّ َها الَّ ِذينَ آ َمنُو ْا ُكونُو ْا قَ َّوا ِمينَ بِا ْلقِ ْ شنَآنُ قَ ْو ٍم َعلَ ٰى أَ َّال تَ ْع ِدلُوا) ]المائدة ,[8,كما أن أحد اآلليات الخاصة بالحوكمة هي "لجنة ِ ِّل َو َال يَ ْج ِر َمنَّ ُك ْم َ المكافآت والحوافز" أي تلك اللجنة المنوطة بتصميم ومنح الحوافز بكافة أشكالها وبالتالي تصبح هناك عالقة وطيدة بين كال من الحوافز المشتقة من األسهم وبين الحوكمة .ومن هنا يجب إعادة النظر في المبادئ واآلليات الخاصة بالحوكمة ومدى مالئمتها لما جاء في الشريعة اإلسالمية ومنها يتم تصميم الحوافز المشتقة من األسهم في ضوء الحوكمة من المنظور اإلسالمي والتي يجب أن تجسد البعد األخالقي والسلوكي لعملية الحوكمة.كما تهدف الباحثة من خالل هذه الورقة البحثية إلى تصميم تلك الحوافز في أحد القطاعات الخاصة الهامة وهى البنوك اإلسالمية والتي بدأت في التزايد واالنتشار في كافة دول العالم,ومما سبق تتمثل مشكلة البحث فيما يلي :كيف يتم تصميم الحوافز والمكافآت المعتمدة على األسهم وذلك في ظل تأثير المبادئ اإلسالمية على الحوكمة؟. ثانيا :أهمية البحث: تتمثل أهمية الورقة البحثية في كال من األهمية العلمية (األكاديمية) ,واألهمية العملية وذلك على النحو التالي: أهمية أكاديمية (علمية) :على الرغم من وجود العديد من الدراسات التي تناولت الحوافز المشتقة من األسهم إال أنه ال توجد دراسات بعد تتناول الكيفية التي تكون عليها تلك الحوافز وذلك في ظل إعادة صياغة مبادئ وآليات الحوكمة طبقا لما يتناسب مع الشريعة اإلسالمية ومتطلباتها ,وبالتالي تعتبر هذه الدراسة امتدادا للدراسات السابقة في كونها تركز على تصميم الحوافز المعتمدة على األسهم في ظل تأثير الشريعة اإلسالمية على الحوكمة. أهمية عملية :وتتمثل فيما يلي: -1ضرورة معرفة وتقييم كال من نظام الحوافز القائم على األسهم وكذلك مبادئ وآليات الحوكمة من المنظور اإلسالمي. -2ازدياد أهمية تحفيز العاملين والمديرين وذلك من أجل االرتقاء بمستوى األداء في البنوك اإلسالمية. -3أهمية قطاع البنوك اإلسالمية بمصر من حيث كونه يمثل أحد أسس التنمية االقتصادية. -4ضرورة اقتراح إطار بهدف إعادة صياغة مبادئ وآليات الحوكمة بما يتماشى مع الدين اإلسالمي الحنيف ومنه تصميم وتكوين الحوافز المشتقة من األسهم في ظل هذه المبادئ واآلليات المعاد صياغتها. ثالثا :أهداف البحث: يتمثل الهدف الرئيسي للبحث في تصميم وإنشاء برنامج للمكافآت والحوافز المشتقة من األسهم وذلك في ضوء التأثير الذي تحدثه الشريعة اإلسالمية على الحوكمة من حيث المبادئ واآلليات ,ويتفرع منه األهداف الفرعية التالية: -1 -2 -3 -4 الوقوف على مدى مساهمة الدراسات السابقة في هذا الصدد. دراسة ومعرفة اإلطار العام للحوافز المشتقة من األسهم من وكذلك التعرض لمبادئ وآليات الحوكمة. معرفة وتقييم مدى مشروعية كال من الحوافز القائمة على األسهم وكذلك مبادئ وآليات الحوكمة. اقتراح إطار من شانه العمل على وضع مبادئ وآليات للحوكمة بما يتناغم ويتناسب مع متطلبات الشريعة اإلسالمية ,وكذلك لصياغة وتصميم برنامج الحوافز المستندة إلى األسهم في ضوء ما سبق. رابعا :خطة البحث: على ضوء رغبة الباحثة في تحقيق الهدف الرئيسي للبحث فقد تم تقسيمه وفقا لما يلي: - القسم األول :اإلطار العام للحوافز المشتقة من األسهم والحوكمة في ضوء الدراسات السابقة. القسم الثاني :مدى مشروعية الحوافز المعتمدة على األسهم والحوكمة. القسم الثالث :اإلطار المقترح لتصميم الحوافز المشتقة من األسهم من المنظور اإلسالمي للحوكمة. الخاتمة واألبحاث المستقبلية. هوامش البحث. القسم األول :اإلطار العام للحوافز المشتقة من األسهم والحوكمة في ضوء الدراسات السابقة. تمهيد: تستمد الحوافز أهميتها في كونها األداة أو الوسيلة الفعالة لجعل العاملين وكذلك المديرين يقومون بمهامهم على الوجه األكمل واألمثل وتختلف األشكال التي تتخذها الحوافز التي تستند في تكوينها على األسهم ,كما أن قد أصدرت المبادئ واآلليات الخاصة بالحوكمة ,وتحاول OECDمنظمة التعاون اإلقتصادى والتنمية الباحثة في هذا القسم دراسة وتحليل الدراسات السابقة ذات الصلة عالوة على دراسة ومعرفة الحوافز المشتقة من األسهم وكذلك الحوكمة وذلك من خالل اآلتي: -1عرض واستقراء وتحليل الدراسات السابقة. -2اإلطار العام لكال من الحوافز المبنية على األسهم والحوكمة. -1عرض واستقراء وتحليل الدراسات السابقة. ستتناول الباحثة هنا أبرز الدراسات السابقة ذات الصلة بموضوع البحث والتي تناولت الحوافز ,وذلك كما يلي : الدراسات السابقة التي تناولت الحوافز: :استهدفت الدراسة معرفة العوامل التي تطور نظم حوافز المديرين بما يتناسب مع [*]1دراسة (كيوان)0212, هدف المنشأة والمتمثل في تعظيم قيمة حملة األسهم ,وقامت بالتطبيق على عدد ( )5منشآت من قطاع األعمال العام والعاملة بمجال األدوية في مصر ,وتوصلت الدراسة إلى وجود عالقة طردية موجبة بين الحوافز التي يتقاضاها المديرين وبين القيمة االقتصادية ,حيث أن إحساس المديرين بالمشاركة بما يحققونه من النتائج يؤدى بهم في النهاية إلى رغبتهم في تعظيم المنافع مما يعود باإليجاب على حملة األسهم والعاملين ,كما توصلت الدراسة إلى عدم وجود عالقة بين الدخول النقدية للمديرين( والتي تتمثل فيما يتقاضونه باستثناء الحوافز) وبين القيمة االقتصادية المضافة .وأوصت الدراسة بضرورة بتطبيق نظام الحوافز على أساس القيمة االقتصادية المضافة. :استهدف البحث دراسة الدور الحوكمى لعقود مكافآت العاملين وفقا ً ألساس [*]2دراسة (بيومي)0210, خيارات األسهم وأثره على جودة األرباح المحاسبية وأداء المنشأة وإجراء الدراسة العملية إلثبات ذلك, والتعرف على دور المكافآت وفقا ً لخيارات األسهم في تعزيز فعالية نظام الحوكمة,وتم االستعانة ببيانات عدد 8شركات مقيدة بالبورصة المصرية من كافة القطاعات المختلفة ومن أهم النتائج التي تم التوصل إليها مساهمة نظام المكافآت وفقا ً لخيارات األسهم كأحد اآلليات الداخلية لحوكمة الشركات في تدعيم نظام الحوكمة من خالل تحقيق جودة اإلفصاح وتفعيل الدور الرقابي لمجلس اإلدارة باإلضافة إلى تحقيق أهداف الحوكمة وتخفيض تكاليف الوكالة. :هدفت الدراسة إلى محاولة اكتشاف المحددات المؤدية إلى تحديد [*(Dhaouadi, 2012 ]3دراسة ( الحوافز الخاصة بفريق اإلدارة العليا ,حيث ركزت على تأثير كال من :مجلس اإلدارة ,وكذلك هيكل الملكية على شكل والحوافز التي يتم منحها لإلدارة العليا ,وتوصلت الدراسة إلى أن المكافآت الخاصة باإلدارة العليا ال تتأثر بمدى كفاءة ومستوى اإلدارة األمر الذي يعكس تعارض النتيجة مع نظرية الوكالة والتي تؤيد عكس ذلك ,وفى الوقت ذاته تتوافق مع نظرية (الهيمنة اإلدارية) والتي تؤكد عدم وجود أية عالقة بين مستوى اإلدارة وبين الحوافز حيث أن اإلدارة دائما ما تسعى إلى تحقيق مصالحها وأهدافها مما يؤثر بالسلب على الحوافز ,وباإلضافة لذلك هناك بعض الخصائص للمنشأة تحدد الحوافز الممنوحة ومن أهم هذه الخصائص هي حجم المنشأة ويليها حجم أو مستوى األداء. :استهدفت الدراسة معرفة العالقة التي تربط بين كال من الحوافز الخاصة [*Sheikh,2012 )]4دراسة ( بمجلس اإلدارة وبين قدرة المنشأة على االبتكار بالتركيز على ربط الحوافز الممنوحة بأنشطة البحوث والتطوير وكذلك دراسة عما إذا كانت مصادر الحوافز واختالفها سوف يكون له تأثير أم ال وذلك بالتطبيق على عدد من الشركات األمريكية ,وتوصلت الدراسة إلى أن الحوافز المبنية على األسهم والتي تكون مربوطة بأنشطة البحث والتطوير تزداد فيها قدرة المنشأة على االبتكارات ,وعندما تكون الحوافز ألسهم مقيدة بالبورصة فإن ذلك يؤدى إلى زيادة اإلنفاق الخاص بمشروعات البحث والتطوير وزيادة اإلهتمام بها وبالتالي تعمل على زيادة االبتكارات ,وعلى العكس تماما عندما تكون األسهم غير مقيدة تكون أقل فعالية مما يقل االهتمام بمشروعات البحث والتطوير تنخفض النفقات الخاصة بها. :هدفت هذه الدراسة إلى معرفة تأثير الحوافز (غير الخطية) _ [ *& Gee,2013 Tzioumis )]5دراسة ( أي تلك الحوافز التي تتغير بتغير األداء_ على أداء العاملين عن طريق دراسة حالة لبنك الرهن العقاري في أمريكا العقاري في أمريكا لمعرفة أثر الحوافز على أداء قروض الرهن العقاري بالبنك ,وتوصلت الدراسة إلى وجود عالقة سلبية بين الحوافز غير الخطية وبين تحسين األداء في األجل الطويل...حيث يعمل البنك على قبول عقود الرهون العقارية الهامشية والتي تكون أحيانا غير معبرة عن مصداقية الوضع المالي للمقترض مما يؤدى إلى عدم تحسين األداء على المدى الطويل.وعالوة على ذلك فإن هذه الحوافز تؤدى أيضا إلى زيادة التكاليف المحملة على البنك نتيجة هذه الحوافز وكذلك كنتيجة لعدم تأثر األداء على األجل الطويل بها ,واقترحت الدراسة أن يتم تصميم الحوافز على أساس األداء وعلى أساس تخفيض التكاليف. تكتسب هذه الدراسات أهميتها الكبيرة من كونها تتناول الحوافز وعالقتها باألداء ,وتتفق الباحثة مع دراسة من حيث عالقة الحوافز باالبتكار والتطوير باإلضافة لعالقة & Gee,2013 Tzioumisو Sheik,2012 الحوافز غير الخطية بتحسين األداء على األجل الطويل. ما يميز الدراسة الحالية عن الدراسات السابقة :سوف تقوم الباحثة وخالفا لما سبق بمحاولة تصميم وإنشاء برنامج الحوافز المبنية على األسهم وذلك في ظل تأثير الدين اإلسالمي الحنيف على مبادئ وآليات الحوكمة األمر الذي سوف يستدعى إعادة النظر بها وسوف يتم التطبيق على قطاع البنوك اإلسالمية وذلك كونها تمثل أحد القطاعات الهامة والتي يجب التركيز على كيفية تحسين األداء بها ليس فقط على مستوى اإلدارة العليا ولكن يجب أن يمتد ليشمل جميع العاملين بالبنك ,حيث اتضح مما سبق إمكانية التالعب باألداء وكذلك اقتصار معظمها على مستويات اإلدارة العليا وتركز المسئولية بها أيضا على مستوى اإلدارة العليا ,وبالتالي تعتبر هذه الدراسة امتدادا للدراسات السابقة. -0اإلطار العام لكال من الحوافز المبنية على األسهم والحوكمة. Stock Basedانتشرت في اآلونة األخيرة برامج المكافآت التي تستند في األساس إلى األسهم ومشتقاتها وذلك في كبرى الشركات على مستوى العالم ,وفى تقرير صادر عن منظمة Compensation (وهى المعنية بتوفير البيانات الخاصة بمكافآت المديرين التنفيذيين للشركات المنتشرة حول EQUILAR العالم وتوجد في نيويورك بأمريكا) عن سنة 2112فقد أوضحت أن قيمة المكافآت التشجيعية السنوية التي تم Oracleبلغت أقصاها 69مليون دوالر سنويا وهى تخص شركة CEOمنحها للمديرين التنفيذيين حيث بلغت المكافآت المبنية على األسهم بها قيمة 38مليون دوالر سنويا HTCاألمريكية تليها شركة [ ]9في المرتبة الخامسة حيث بلغت قيمة المكافآت بها 33مليون دوالر سنويا Viacomوأخيرا جاءت شركة ,وسوف تتناول الباحثة اإلطار العام لكال من المكافآت المبنية على األسهم وكذلك اإلطار العام للحوكمة وخصوصا فيما يتعلق بالمبادئ واآلليات الخاصة بها,وذلك من خالل ما يلي: 1-0 اإلطار العام للمكافآت والحوافز المشتقة من األسهم. 1-1- 0أسباب ظهور المكافآت والحوافز التشجيعية المبنية على األسهم. كان من المتعارف عليه أن يتم تحصيل الحوافز بصورة نقدية مضافة مع المرتب النقدي والتي تعتمد على "الربح المحاسبي" باستخدام األرباح قبل حساب الضرائب بهدف استبعاد أثر الضرائب ,ومن أهم االنتقادات التي وجهت للجوء للربح المحاسبي هي إمكانية التالعب باألرباح األمر الذي يترتب عليه تحقيق المديرين مصالحهم الشخصية وليس مصلحة المنشاة ككل عالوة على أنها تتعلق فقط باألجل القصير ,ومن أجل ذلك تم ]7[.التحول إلى المكافآت التشجيعية التي تعتمد على األسهم بدال من الربح المحاسبي 0-1-0مفهوم المكافآت المبنية على األسهم. جاء في معيار المحاسبة المصري رقم 36والذي يقابل معيار المحاسبة الدولي رقم 16بأن األسهم يتم منحها []8أيضا للعاملين كجزء من حزمة المكافآت نظير القيام بأعمالهم ومهامهم ويتم إضافتها على المرتب النقدي وهى عبارة عن" :المعامالت المبنية على أسهم والمسددة في شكل أدوات حقوق الملكية والتي تتلقى فيها المنشأة سلعا أو خدمات في مقابل إصدار أدوات حقوق الملكية في المنشأة بما في ذلك األسهم أو خيارات ]6[.االكتتاب في األسهم" 3-1-2أهداف وأهمية المكافآت المبنية على األسهم ومشتقاتها. ترى الباحثة أن هذا النوع من المكافآت يترتب عليه تحسين أداء المنشأة ليس فقط في األجل القصير بل يعمل على تحسين األداء بشكل أكثر كفاءة وفعالية على األجل أو المدى الطويل وعندما يتم تحسين ورفع مستوى األداء فإن ذلك يؤدى بالمثل إلى زيادة اإلقبال على المنتجات أو الخدمات التي تقدمها المنشأة أو الشركة وذلك ناتج عن ارتفاع جودة المنتجات والخدمات بما يتالءم مع متطلبات العمالء والمستهلكين. 4-1-2أنواع (أشكال) الحوافز والمكافآت المعتمدة على األسهم. تتعدد وتتنوع األشكال التي تكون عليها الحوافز المشتقة من األسهم وتنحصر في ثمانية أنواع وهى كما ]11[:يلي Restricted Stocks Plan خطط األسهم المقيدة خطط شراء العاملين لألسهم Employee Stocks Purchase Plan خطط األسهم الوهمية Phantom Stocks Plan خطط األسهم المؤجلة Deferred Stocks Plan خطط حوافز األسهم على أساس معادلة Formula Based Stocks Incentives Plan األسهم القابلة لالسترداد Callable Stocks عقود المكافآت وفقا لخيارات األسهم Employee Stock Options خطط المكافآت بمقدار التحسن في قيمة األسهم المخصصة Stock Appreciation Rights ويوضح الجدول التالي كال منهم بشيء من التفصيل : جدول رقم ( :)1األنواع المختلفة للحوافز المشتقة من األسهم يسمح هذا النوع للعاملين بامتالك عدد معين من األسهم بسعر محدد يكون عادةً أقل من سعر السوق خطط األسهم المقيدة وال يحق للعامل التصرف في األسهم إال بعد انقضاء فترة محددة تتراوح ما بين 3أو 5سنوات,أو تحقق شرط محدد مسبقا ً مثل إجمالي المبيعات أو ربحية السهم ,كما أنها تكون قابلة لإللغاء إذا ما ترك العامل الشركة خالل فترة القيد المفروض على السهم. يمنح العاملين الحق في شراء عدد محدد من أسهم الشركة التي يعمل بها بسعر محدد وغالباً يكون أقل خطط شراء العاملين من سعر السهم بالسوق بنسبة , %15وعند زيادة سعر الفرق يكون الفرق عبارة عن األرباح التي لألسهم يجنوها نظير هذه الزيادة ,ويتم منح هذا النوع لكافة المستويات اإلدارية. خطط األسهم الوهمية يمنح العامل الحق في الحصول على عدد محدد من أسهم الشركة ويتم تحديد قيمتها على أساس القيمة السوقية العادلة في تاريخ المنح ,ويتحدد العائد المستقبلي الذي يحققه العامل على أساس مقدار الزيادة في القيمة المبدئية للسهم وذلك بدون الحصول على األسهم ذاتها. خطط األسهم المؤجلة وفقا ً لهذا النوع من الخطط يتم منح العاملين لعدد من األسهم دون مقابل,وليس للعاملين حق التصويت أو الحصول على توزيعات األرباح إال بعد االستالم الفعلي للمكافآت المؤجلة ,يمكن قياس قيمتها المؤجلة باالعتماد على حجم اإليرادات أو األرباح أو ربطهما بإكمال مشروع. يحصل بموجبها العاملين على أسهم صورية يتحدد قيمة األسهم بواسطة معادلة تقوم على أساس خطط حوافز األسهم متغيرات محاسبية مستندة إلى المقاييس المالية الخاصة باألداء ومنها نسبة المبيعات واألرباح وما على أساس معادلة غير ذلك. األسهم القابلة لالسترداد تعيد الشركة شراء األسهم من العاملين بمبالغ نقدية بعد استحقاقها ,ويتلقى العامل مبلغ نقدي يتمثل في الفرق بين سعر سهم المنشأة في تاريخ المنح و تاريخ التنفيذ سواء كان على سبيل اإللزام (على سبيل المثال توقف العامل عن العمل) أو بناءا على رغبة العامل ,وذلك كما ورد في المعيار 36فقرة .31 ويعتبر النوع األكثر شيوعا واستخداما وهو عقد بين الشركة والعاملين بموجبه يحق للعامل عقود المكافآت وفقا ً الحصول على عدد محدد من أسهم الشركة سواء مجانا أو بسعر محدد خالل فترة زمنية محددة وال لخيارات األسهم يحق للعامل بيع العقد أو الحصول على أرباح قبل تنفيذ العقد ,ويوجد منها نوعين وهما :الخطط الثابتة والتي يتم فيها تحديد عدد األسهم الممنوحة وسعر الشراء أو التنفيذ في تاريخ منح مكافآت خيارات األسهم أما النوع الثاني فهو الخطط المتغيرة وهى التي ال تحدد فيها الشركة عدد األسهم الممنوحة أو سعر التنفيذ في تاريخ منح مكافآت خيارات األسهم حيث تتوقف أي منها على حدوث أو تحقق هدف معين في المستقبل ومنها على سبيل المثال تحقيق نمو بمعدل محدد للمبيعات أو األرباح أو حصة السهم من األرباح كما جاء في معيار المحاسبة المصري رقم "" "36المدفوعات المبنية على أسهم" بالفقرة 16أن حصول العامل على المكافأة قد يكون مشروطا ً بضرورة تحقيق المنشأة لنسبة معينة من األرباح أو زيادة محددة في سعر السهم حتى يتسنى للعامل الحصول على هذا النوع من المكافأة. خطط المكافآت بمقدار يقوم هذا النظام بمكافأة العاملين في صورة نقدية بدال من األسهم ويتم تحديد قيمتها عن طريق الفرق بين سعر السهم في تاريخ المنح وسعر السهم في تاريخ تنفيذ الخيار ,وقد ورد هذا النوع من المكافآت التحسن في قيمة األسهم المخصصة بالمعيار المصري رقم " " " 36المدفوعات المبنية على أسهم " تحت مسمى " حقوق ارتفاع قيمة األسهم للعاملين ". وبالتالي ومما سبق تم توضيح ومعرفة األنواع والصور المختلفة التي تكون عليها الحوافز والمكافآت التشجيعية المستندة إلى األسهم ومشتقاتها وتتناول الباحثة في السطور التالية اإلطار العام أيضا للحوكمة. 0-0اإلطار العام للحوكمة . يعد مدى التزام الشركة لتطبيق مبادئ وآليات الحوكمة هو بمثابة صمام األمان لتوفير البيئة التي تتمتع بالشفافية, في عام 2114بإصدار المبادئ واآلليات الخاصة بعملية OECDولقد قامت منظمة التعاون االقتصادي والتنمية الحوكمة ,أما في مصر فقد بدأ اإلهتمام بالحوكمة عام 2111بمبادرة من وزارة االقتصاد والتجارة الخارجية (وزارة التجارة حاليا) بعد أن وجدت أن برنامج اإلصالح اإلقتصادى الذي بدأته مصر منذ أوائل التسعينات ال ,وسوف يتم من خالل []11يكتمل إال بوضع إطار تنظيمي ورقابي يحكم عمل القطاع الخاص في ظل السوق الحر النقاط التالية معرفة اإلطار العام المكون للحوكمة. 1-0-0مفهوم وأهداف الحوكمة. عام 2114األكثر شموال OECDالصادر عن Corporate Governanceيعتبر مفهوم حوكمة الشركات وهو":النظام الذي تستخدمه المنشأة في عملية اإلشراف والرقابة على عملياتها ,كما أنها تمثل النظام الذي يتم من خالله توزيع الحقوق والمسئوليات على مختلف األطراف في المنشأة بما في ذلك مجلس اإلدارة والمديرين وحملة األسهم وأصحاب المصالح األخرى ,كما أنها تحدد القواعد واإلجراءات الخاصة باتخاذ القرارات التي تتعلق بالمنشأة" ,أما فيما يتعلق بأهداف الحوكمة فترى الباحثة أن الحوكمة تحقق العديد من األهداف ومنها زيادة جودة التقارير المالية المقدمة للمستثمرين والمساهمين ,وتفعيل دور مجلس اإلدارة نحو تحسين أداء الشركة أو المنشأة ,عالوة على زرع الثقة لدى المساهمين. 0-0-0كيفية تفعيل نظام الحوكمة وبعض الجهود المبذولة. ترى الباحثة أن التطبيق الجيد والفعال لنظام الحوكمة يستلزم معه وجود أو توافر بعض األسس والعناصر التي تؤهل الشركة للقيام بذلك ,وفى هذا السياق ترى الباحثة أيضا أن تطبيق الحوكمة في الدول النامية يواجه بعض المعوقات وتتمثل أهمها في *عدم وجود مجالس اإلدارة في أغلب الشركات في هذه الدول *عدم وجود األعضاء المستقلين في مجلس اإلدارة * تنظر الشركات غالبا في هذه الدول إلى تحقيق مصالحها الشخصية بغض النظر عن مصلحة األطراف والفئات األخرى المتعاملة* تتميز غالبية الشركات في الدول النامية بعدم إنشاء لجان المراجعة الخاصة بها ,ويؤدى جميع ما سبق إلى وجود صعوبة في األخذ بالحوكمة ومتطلباتها .وفى هذا السياق قام البنك الدولي باألخذ في االعتبار اللوائح والقوانين الخاصة بكل سوق من األسواق المالية مما أسفر عنه وجود عدة أنواع من التصنيفات وذلك للتطبيق الجيد للحوكمة وهذه التصنيفات ذات نوعين النوع األول التصنيف على مستوى المنشاة والثاني التصنيف على مستوى الدولة وتهدف هذه التصنيفات إلى محاولة توحيد الممارسات على المستوى الدولي للحوكمة وتطبيقها بشكل فعال من خالل البنود التي تقع تحت التصنيفات والتي يجب على كل شركة ودولة تقييمها للوقوف على أوجه القصور لديها في تطبيق ]12[:الحوكمة بشكل عام ,وتتمثل فيما يلي * التصنيفات على مستوى المنشأة :وهى مجلس اإلدارة وأعضاء مجلس اإلدارة -هيكل ملكية اإلدارة -حقوق المساهمين وعالقاتهم -حوافز الموظفين التنفيذيين وتعويضاتهم -إجراءات المراجعة -إجراءات اإلفصاح عن المعلومات -النصوص الخاصة بحوكمة الشركات. * التصنيفات على مستوى الدولة :وهى النظرة الشاملة للسوق المالي -حماية المساهمين -دور أصحاب المصالح في الحوكمة -اإلفصاح المالي وغير المالي -الجهاز الحاكم. 3-0-0مبادئ حوكمة الشركات: تعد المبادئ الخاصة بالحوكمة بمثابة عصب عملية الحوكمة وقد تضافرت الجهود في محاولة لوضعها من ,والمنظمة الدولية للجان األوراق ,BISبنك التسوية الدولي ,SECبورصة األوراق المالية OECDقبل هي األكثر قبوال واهتماما ,وتشمل هذه المبادئ ما ,OECDوتعتبر المبادئ الصادرة عن IOSCOPالمالية ]13[:يلي *حقوق المساهمين :وتتعلق بتأمين نقل وتسجيل أسهمهم,المشاركة والتصويت في االجتماعات,الحصول على المعلومات في التوقيت المالئم وهذه المعلومات تكمن في التغييرات األساسية التي تحدث في النظام األساسي للشركة ومواد تأسيس الشركة. *المعاملة العادلة للمساهمين :أي توحيد المعاملة للمساهمين سواء من صغار المساهمين أو األجانب من كل الفئات وحفظ حقهم في التصويت في االجتماعات ,وكذلك التعويض المالي عند انتهاك حقوقهم. *دور أصحاب المصالح في حوكمة الشركات :وتعنى االعتراف بحقوق جميع أصحاب المصالح والمتعاملين مع الشركة,توفير اآلليات التي تمكن أصحاب المصالح في المشاركة في عملية الحوكمة التي تكفل تحسين األداء,وحقهم في الحصول على المعلومات المتصلة بتطبيق الحوكمة ونظام الشركة . *اإلفصاح والشفافية :وتعنى نقل صورة صادقة لما يدور في الشركة من خالل القوائم والتقارير ويجب أن يتم اإلفصاح عن جميع المعلومات المتعلقة باألداء المالي والتشغيلي والحوكمة ونتيجة الشركة وماغير ذلك بشرط أن يكون في الوقت المناسب. *مسئوليات مجلس اإلدارة :وهو يهتم بتحديد المسئوليات الملقاة على عاتق مجلس اإلدارة وقد حدد إطار الحوكمة أن هذه المسئوليات تشمل العمل على تحقيق مصالح جميع الفئات وكذلك وضع هيكل محدد لمساءلة مجلس اإلدارة عما قام به من الواجبات المخولة إليه ,وكذلك العمل على مساءلة مجلس اإلدارة من قبل الشركة والمساهمين ,كما يجب على مجلس اإلدارة اتخاذ قراراته بشكل سليم مستندا إلى البيانات والمعلومات المتوافرة لديه بما يخدم أهداف ومصالح المساهمين والشركة,وكذلك اللجنة الخاصة بالحوافز والمكافآت كأحد مسؤوليات مجلس اإلدارة والمكلفة بتصميم الحوافز بكافة أشكالها وصرفها. 4-0-0آليات حوكمة الشركات: يقصد بآليات الحوكمة الطرق والوسائل التي يتم استخدامها لتطبيق مبادئ الحوكمة وهذه اآلليات تتمثل في ]14[:اآلتي أ -آليات داخلية :والتي تنصب على ما بداخل الشركة من األنشطة ,واإلجراءات المتبعة لتحقيق األهداف,وتشمل كال من : *مجلس اإلدارة ويشمل :يندرج تحت مجلس اإلدارة مسئوليات عديدة تتمثل أهمها في اعتماد استراتيجيات الشركة واإلشراف والرقابة على تنفيذها,وكذلك وضع ضوابط الرقابة الداخلية واإلشراف عليها,ويتم تصنيف مجلس اإلدارة إلى عضو تنفيذي وعضو غير تنفيذي وعضو مستقل.وتوجد عدة لجان فرعية تنبثق منه وهى: لجنة المراجعة :والتي يتم تشكيلها من غير أعضاء مجلس اإلدارة التنفيذيين ويجب أال يقل عددها عن ثالثة ومن أهم مهامها دراسة نظام الرقابة الداخلية ,واإلشراف على المراجعة الداخلية بالشركة. لجنة الترشيح والمكافآت:وتتكون من أعضاء مجلس اإلدارة وتتمثل أهم مهامها في التوصية لمجلس اإلدارة بالترشيح لعضوية المجلس ,وكذلك تحديد جوانب الضعف والقوة في مجلس اإلدارة باإلضافة إلى بعض المهام األخرى. واللجان structureوعالوة على اللجان السابقة يندرج تحته أيضا البنود التالية:دور أعضاء المجلس و الهيكلية التابعة له ومنها لجنة المراجعة*,هيكل رأس المال* ,القانون األساسي و الالئحة الداخلية*,نظم الرقابة الداخلية. ب -آليات خارجية :وتتمثل في ممارسات الرقابة من قبل المصالح الخارجيين للشركة والضغوط التي تمارسها المنظمات الدولية حول هذا الشأن,وتشمل كال من اآلتي: *القوانين واللوائح التنظيمية *,األسواق وتحتوى على (أسواق رأس المال ,السوق كأحد آليات الرقابة على الشركات ,سوق قوة العمل ,سوق منتجات الشركة)*,الجهات الخارجية لإلشراف والرقابة وخصوصا ً " اإلعالم والدعاوى القضائية"*,الجهات التي تقدم الخدمات المحاسبية والمالية والقانونية بما فيها المراجعة وأعضاء مجلس اإلدارة المستقلين* ,المعلومات التي يوفرها سوق رأس المال وتحليلها مثل التي تقدم من خالل , governance analysis.ومحللي الحوكمة , equityوالملكية creditاالئتمان خالصة القسم األول: تناولت الباحثة في هذا القسم الدراسات السابقة ذات الصلة بالموضوع ,وتم التوصل إلى وجود العديد من الدراسات التي تناولت الحوافز وعالقتها باألداء .بينما توجد ندرة في الدراسات التي تربط بين مبادئ وآليات الحوكمة من الفكر اإلسالمي وأثرها على الكيفية التي يتم بها تصميم الحوافز المشتقة من األسهم ,كما تناولت الباحثة اإلطار العام لكل من الحوافز المشتقة من األسهم وكذلك الحوكمة ,وتم تناول مفهوم وأهداف وأنواع الحوافز المبنية على األسهم وقد تمثلت في ثمانية أنواع,ويعد األكثر استخداما هو خيارات األسهم ,كما تم أيضا تناول اإلطار العام للحوكمة من حيث المفهوم واألهداف والمبادئ واآلليات ,وتتمثل المبادئ في خمس مبادئ رئيسية بينما تنقسم اآلليات إلى آليات داخلية وآليات خارجية ويتفرع منهما عدة عناصر ,وفى ظل جميع ما سبق تنوى الباحثة القيام بتقييم المبادئ واآلليات من وجهة النظر اإلسالمية لمعرفة ما يجب أن تكون عليه ,وهو ما ستقوم الباحثة بتناوله في القسم الثاني. القسم الثاني :مدى مشروعية الحوافز المعتمدة على األسهم والحوكمة. تمهيد: في ظل زيادة القطاع المصرفي اإلسالمي في العالم بصفة عامة وفى مصر بصفة خاصة فقد أصبح من الضروري أن يتم التركيز على زيادة تحسين معدالت األداء في هذا القطاع الحيوي والهام ,ولن يتأتى ذلك إال عندما يتم التركيز على الجانب البشرى في هذا القطاع عن طريق تحفيزه ,وعلى الجانب اآلخر يجب عدم االكتفاء بذلك فقط بل يجب أن تكون الحوافز المشتقة من األسهم مطابقة لما جاء في أحكام الشريعة اإلسالمية, كما يجب أن ينطبق ذلك أيضا على مبادئ وآليات الحوكمة ,وبالتالي سوف يتم تناول ذلك من خالل ما يلي: -1تقييم مالئمة الحوافز المشتقة من األسهم ومبادئ وآليات الحوكمة مع الشريعة. -2العالقة بين األداء ونظام الحوافز في البنوك في ضوء اإلصدارات المحلية والدولية. -1تقييم مالئمة الحوافز المشتقة من األسهم ومبادئ وآليات الحوكمة مع الشريعة. يعد معرفة عما إذا كانت الحوافز والمكافآت الممنوحة المعتمدة على األسهم وكذلك الحوكمة من حيث المبادئ واآلليات تتماشى مع ما جاء في التعاليم اإلسالمية أمرا هاما وذلك للوقوف على جدوى األخذ بها بصورتها الحالية حيث تمثل التعاليم اإلسالمية األساس الذي يجب الرجوع إليه في جميع جوانب الحياة االقتصادية البقرة ]والسياسية واالجتماعية إلى ما غير ذلك حيث يقول هللا تعالى في محكم كتابه (واتقوا هللا ويعلمكم هللا) ,ولكن قبل البدء في عملية التقييم سوف تتناول الباحثة العالقة بين كال من الحوافز وبين الحوكمة ومن [282 ثم يليها التقييم. 1-1عالقة أنظمة الحوافز المشتقة من األسهم بالحوكمة. جاء ذكر لجنة "الحوافز والمكافآت" كأحد المسؤوليات الخاصة بمجلس اإلدارة وذلك في "المبدأ الخامس" حيث يجب على مجلس اإلدارة وبناءا على تقارير األداء المتوفرة لديه أن يقوم بتصميم الحوافز وكذلك القيام بتحديد المواعيد المحددة لصرفها وذلك طبقا لكل نوع من أنواع الحوافز المشتقة من األسهم والتي تشترط تحقيق أهداف معينة (كما تم التعرض لذلك سابقا) ,وكذلك جاء ذكر الحوافز من ضمن "اآلليات الداخلية" أيضا تحت بند "مجلس اإلدارة" ,أي أن مجلس اإلدارة هنا له دور مزدوج من حيث كونه أحد "مبادئ الحوكمة" وكذلك كونه أحد "اآلليات الداخلية للحوكمة" ,وفى كلتا الحالتين جاء ذكر الحوافز المبنية من األسهم حيث تعد أحد المهام المكلف بها مجلس اإلدارة برسمها ووضعها وتصميمها وصرفها بما يتناسب مع األهداف المرسومة والمحققة وكذلك مع طبيعة وخصائص الشركة التي يعمل بداخلها .وبالتالي ترى الباحثة أنه من المفترض أن تؤدى الحوافز إلى تحسين أداء المديرين التنفيذيين وأعضاء المجلس بما في ذلك اللجان التابعة له ومن أهمها لجنة المراجعة حيث أنها المسؤولية عن تعيين المراجع الخارجي وكذلك تحديد المهام الواجب القيام بها من قبل المراجع الداخلي والرقابة عليه ,عالوة على التأكد من جودة سير إجراءات الرقابة الداخلية. 0-1تقييم مدى مشروعية مبادئ وآليات الحوكمة: ترى الباحثة أن الحوكمة قد جسدتها مبادئ وتعاليم الشريعة اإلسالمية بشكل عام ,فالحوكمة ما هي إال مجموعة من القواعد والقوانين تهدف إلى االنضباط في العمل وفى التعامالت بواسطة مجموعة من األشخاص الذين يتسمون بالفطنة والدراية في األمور اإلدارية ,ويتماشى ذلك مع ما جاء في الدين اإلسالمي شي ٌد) .وتعرض الباحثة فيما يلي كيفية عدم [هود]78 ,الحنيف حيث يقول هللا تعالى ( َأ َليْ َ س ِم ْن ُك ْم َر ُجلٌ َر ِ تماشى مبادئ وآليات الحوكمة طبقا للنموذج الغربي مع اإلسالم : *عدم أخذها في االعتبار المسئولية االجتماعية :حيث تمثل المسئولية االجتماعية أحد أشكال التالحم بين الشركة وبين البيئة الخارجية والمجتمع الذي يحيط بها ,ولم يأت ذكرها في المبادئ واآلليات الخاصة بعملية الحوكمة ,وترى الباحثة أن هذا المفهوم يرسخ العالقات اإلنسانية ومن شأنه زرع الثقة لدى البيئة وأفراد المجتمع الذي تعمل به الشركات ,إضافة إلى طلب الثواب من هللا تعالى ويعتبر نوعا من شكر هللا على ما أنعم به من النعم على الشركات ومراعاة لحق الفقراء والمساكين وكذلك التطوع في األعمال الخيرية وتمويل س ِرفُو ْا إِنَّهُ الَ المشاريع التي ال تجد ما يكفيها من الموارد المادية ,حيث يقول هللا تعالى (و ُكلُو ْا َواش َْربُو ْا َوالَ تُ ْ س ِرفِينَ ) [ ,سورة إبراهيم , ]7,وكذلك يقول هللا في كتابه (لَئِنْ َ ش َك ْرتُ ْم َألَ ِزي َدنَّ ُك ْم) [األعراف]31 ,يُ ِح ُّب ا ْل ُم ْ وفيما يتعلق بالمسئولية االجتماعية فقد تطرقت لها التعاليم اإلسالمية ,حيث يقول هللا اونُوا ( مما يجسد أهمية التعاون على اونُوا َوالتَّ ْق َو ٰى َو َال ا ْلبِر َعلَى َوتَ َع َ اإل ْث ِم َعلَى تَ َع َ َ [المائدة]2,وا ْل ُعد َْو ِ ان) ْ ِ الخير دائما ,وكذلك قوله تعالى ص َدقَاتُ (إِنَّ َما ين لِ ْلفُقَ َرا ِء ال َّ ب َوفِي قُلُوبُ ُه ْم َوا ْل ُمؤَ لَّفَ ِة َعلَ ْي َها َوا ْل َعا ِملِينَ َوا ْل َم َ َ يل َوفِي َوا ْل َغا ِر ِمينَ الرقَا ِ سب ِ ِ سا ِك ِ يل َوا ْب ِن َّ هللاُ َّ ]91ح ِكي ٌم) َعلِي ٌم َو َّ والذي يعنى اإلحساس بالفقراء ومساعدتهم [التوبة, ضة ال َّ هللاِ ِمنَ فَ ِري َ َ هللاِ سب ِ ِ ليس ذلك فحسب بل إن اآلية الكريمة تحضنا على تقديم المساعدة المادية لمن يريدون الدخول في اإلسالم أبي ومن غلبتهم ديونهم وما نحو ذلك من األمور التي تزيل الشحناء والبغضاء بين األفراد وبعضهم ,وعن ثالثة حق على هللا عونهم :الغازي في ":رضي هللا عنه -أن النبي -صلى هللا عليه وسلم – قال -هريرة ف الَّ ِذينَ َال " سبيل هللا ،والمكاتب الذي يريد األداء ،والناكح الذي يريد العفاف (و ْليَ ْ ستَ ْعفِ ِ ,وكذلك قوله تعالى َ يَ ِجدُونَ نِ َكاحا َحتَّى يُ ْغنِيَ ُه ُم َّ َاب ِم َّما َملَ َكتْ أَ ْي َمانُ ُك ْم فَ َكاتِبُو ُه ْم إِنْ َعلِ ْمتُ ْم فِي ِه ْم هللاُ ِمنْ فَ ْ ضلِ ِه َوالَّ ِذينَ يَ ْبتَ ُغونَ ا ْل ِكت َ ال َّ َ هللاِ الَّ ِذي آتَا ُك ْم) وفى ذلك ترغيب لمساعدة الشباب غير القادر ماديا على [النور]33,خ ْيرا َوآتُو ُه ْم ِمنْ َم ِ الزواج مما يؤدى في النهاية إلى تكوين األسر واالستقرار العائلي وتكوين وتقوية العالقات األسرية ,إضافة ين) اضونَ َعلَى طَ َع ِام ا ْل ِم ْ الفجر] ,لما سبق فقد ذكر هللا تعالى في كتابه (كََ الَّ بَل ّال تُ ْك ِر ُمونَ ا ْليَتِي َم َوال ت ََح ُّ س ِك ِ وأشار بِال َّسبَّاب ِة و ْال ُوسْطى وفرَّج أنا وكافِ ُل ْاليتِ ِيم فِي ْالجن َّ ِة هكذا)) ,وقال النبي -صلى هللا عليه وسلم[18-17 رواه البخاري ,وفى ذلك تتجلى عظمة هللا ورحمته في الحرص على مشاعر األيتام فقد حثنا على بيْنهُما ش ْيئًا رعايته وتوفير ما يحتاجه باإلضافة إلى الترفيه عنه حتى ال يشعر أنه بمعزل عن باقي أفراد المجتمع مما يترك أطيب األثر في نفسه .كما جاء في اآلية الكريمة (آ ِمنُوا بِ َّ ست َْخلَفِينَ فِي ِه سولِ ِه َوأَ ْنفِقُوا ِم َّما َج َعلَ ُك ْم ُم ْ اِلِ َو َر ُ ض ِمنَ أَ ْنشَأ َ ُك ْم ,كما قال أيضا في كتابه العزيز ( ُه َو[الحديد]7,فَالَّ ِذينَ آ َمنُوا ِم ْن ُك ْم َوأَ ْنفَقُوا لَ ُه ْم أَ ْج ٌر َكبِير) ْاألَ ْر ِ ستَ ْع َم َر ُك ْم حيث تدل اآليات السابقة على وجوب تعمير األرض وعلى مستوى بيئة العمل [هود]91,فِي َها) َوا ْ يكون التعمير عن طريق المشاركة في المشاريع الخيرية وإنشاء النوادي والحدائق الترفيهية وتمويل المؤسسات العلمية عالوة على المشاركة في تخفيض البطالة ويتجلى ذلك أيضا في نداء سيدنا إبراهيم عليه س )السالم لربه والذي يؤكد أهمية التعمير في األرض ,وعن [إبراهيم]37,تَ ْه ِوي إِلَ ْي ِه ْم) فاجْ علْ أَ ْفئِدَة منَ النَّا ِ سدُوا فِي البيئة فقد تم ذكرها في القرآن الكريم والحث على حمايتها والحفاظ عليها إذ يقول هللا تعالى( َو َال تُ ْف ِ ْ ص َال ِح َها َذلِ ُك ْم َخ ْي ٌر لَ ُك ْم إِنْ ُك ْنتُ ْم ُم ْؤ ِمنِينَ ) حيث شدد على عقوبة من يقوم بالتلف [ ض بَ ْع َد إِ ْ األعراف]85,األَ ْر ِ وإلحاق األذى بكافة أشكاله وتعتبر البيئة من ضمنها ,هذا ولم يقتصر ديننا الحنيف على حقوق البشرية فقط بل امتد ليشمل أيضا الكائنات األخرى ومن ضمنها الحيوانات فقد جاءت التعاليم اإلسالمية السامية بالعديد من ارع َْوا أَ ْن َعا َم ُك ْم) ,وكذلك [ طه]54,النصوص بما يتعلق بمعاملة الحيوان والرفق به حيث يقول هللا( ُكلُوا َو ْ اح ْي ِه إِالَّ أُ َم ٌم أَ ْمثَالُ ُكم) ض َوالَ طَائِ ٍر يَ ِطي ُر بِ َجنَ َ ,وال ننسى المقولة [األنعام]38,أيضا قوله ( َو َما ِمن دَآب َّ ٍة فِي األَ ْر ِ الشهيرة لسيدنا عمر ابن الخطاب عندما قال (لو تعثرت دابة في العراق لخشيت أن يسأل عنها عمر لما لم يمهد لها الطريق) .ومن جميع ما سبق ترى الباحثة أن ما جاء في الشريعة اإلسالمية يوافق تماما ما هو معمول به في تطبيق المسئولية االجتماعية ,فما يتغنى به الغرب حاليا في األخذ بمبدأ المسئولية االجتماعية هو في األساس ما جاء في الدين اإلسالمي الحنيف. *عدم اهتمامها بالعنصر البشرى :يعتبر العنصر البشرى الوسيلة التي من خاللها يتم االعتماد عليها لتحقيق والوصول إلى الغايات واألهداف المرسومة من قبل الشركات ,وعلى الرغم من ذلك فلم تعرها مبادئ وآليات الحوكمة أي اهتمام وال يوجد نص صريح يتعلق بالجانب البشرى ,واهتم الدين اإلسالمي بهذا الجانب الهام, حيث يتبين من اآلية الكريمة أن هللا جاء بصيغة الجمع [سبأ]13,حيث قال هللا تعالى(اعملوا آل داوود شكرا) حتى يتضح أهمية العمل الجماعي والعنصر البشرى في تحقيق األهداف المرجوة والتي ال تتحقق بالعمل ض ْلنَا ُه ْم ت َوفَ َّ (ولَقَ ْد َك َّر ْمنَا بَنِي آ َد َم َو َح َم ْلنَاهُ ْم فِي ا ْلبَر َوا ْلبَ ْح ِر َو َرزَ ْقنَاهُم منَ الطَّيبَا ِ المنفرد ,وكذلك قوله تعالى َ ضيال) والتي تدل على أهمية الجانب البشرى .ولقد ركزت مبادئ وآليات [اإلسراءَ ]71,علَى َكثِي ٍر م َّمنْ َخلَ ْقنَا تَ ْف ِ الحوكمة فقط على مجلس اإلدارة والمديرين التنفيذيين وأهملت البقية من العاملين على الرغم من تعدد أدوارهم ومهامهم وأهميتها في الوصول إلى أهداف الشركة. *افتقادها لروح العمل الجماعي والتعاون :حيث ركزت المبادئ واآلليات الخاصة بالحوكمة فقط على أعضاء وموظفي مجلس اإلدارة والمديرين التنفيذيين ولم يأت ذكر كيفية تنمية وتطوير واالرتقاء بروح العمل رضي هللا عنه عن أبي موسى الجماعي الذي يقوى العالقات بين فريق العمل ككل وكأنهم أسرة واحدة ,فعن المؤمن للمؤمن كالبنيان يشد بعضه بعضا،وشبك بين أصابعه) ,وفي )النبي صلى هللا عليه وسلم أنه قال: مثل المؤمنين في توادهم )رضي هللا عنه عن النبي صلى هللا عليه وسلم قال :النعمان بن بشير الصحيحين عن كما قال تعالى في كتابه وتراحمهم وتعاطفهم مثل الجسد إذا اشتكى شيئا تداعى له سائر الجسد بالسهر والحمى), ,وكذلك قوله تعالى (إِنَّ َّ هللاَ يُ ِح ُّب الَّ ِذينَ يُقَاتِلُونَ فِي [الكهف(]65,فَأ َ ِعينُونِي بِقُ َّو ٍة أَ ْج َع ْل بَ ْينَ ُك ْم َوبَ ْينَ ُه ْم َردْما) وص) ص ٌ صفّا َكأَنَّ ُهم بُنيَانٌ َّم ْر ُ سبِيلِ ِه َ ,حيث تؤكد اآليات القرآنية واألحاديث النبوية الشريفة على [الصفَ ]4, أهمية العمل الجماعي ودوره في النهوض بالشركة وتميزها في األداء ,فعندما يشعر األفراد بقيمتهم يتولد لديهم الحماس لبذل المزيد من الجهد ,كما يجب أن يكونوا المديرين على عالقة جيدة بجميع العاملين بجميع مستوياتهم ودرجاتهم الوظيفية ,عالوة على ذلك يجب إشراك العاملين في جميع القرارات التي يتم اتخاذها والشعور بقيمتهم ألنهم جزء ال يتجزأ من الشركة. *تركز المسئوليات في يد أشخاص معينين وعدم تحديدها بدقة :جاء في آليات الحوكمة المسئوليات المكلف بها مجلس اإلدارة أيضا وتم التركيز عليه ,ولم تحدد تلك اآللية (وكذلك المبادئ) المسئوليات األخرى الخاصة بالعاملين اآلخرين أو اآللية التي يتم بها تحديد المسئوليات بدقة ,بحيث يتم التمييز بين من يتقن عمله ومن ال يتقن عمله ويتم تطبيق مبدأ الثواب والعقاب ,حيث يقول الرسول صلى هللا عليه وسلم (كلكم راع وكلم مسئول سيَ َرى َّ سولُهُ َوا ْل ُم ْؤ ِمنُونَ ) [التوبة121, هللاُ َع َملَ ُك ْم َو َر ُ (وقُ ِل ا ْع َملُوا فَ َ ,فاهلل [ عن رعيته) ,وكذلك قوله تعالى َ تعالى قد أكد لنا على لسان نبينا محمد عليه أفضل الصالة والسالم أن كل شخص مسئول عما هو مخول إليه من المهام وعليه فإنه على مستوى بيئة العمل ال تقتصر المسئولية فقط على أعضاء مجلس اإلدارة أو المديرين التنفيذيين بل أن كل فرد من أفراد العمل يعتبر مسئول مسئولية كاملة عن تحقيق أهداف الشركة التي يعمل بها, ويجب تحديد مدى دقة وكفاءة عمليه وكذلك تقصيره أخذا بمبدأ الثواب والعقاب الذي يعتبر أحد صور العدل, كما يجب أيضا تحديد المسئولية بدقة بحيث يتم معرفة من هو المتسبب في عدم تحقيق بعضا أو جزءا من األهداف وكذلك انخفاض األداء عن مستواه المعتاد ,طبقا لقول هللا تعالى في محكم كتابه( يا أيها الذين آمنوا كونوا قوامين ِل شهداء بالقسط وال يجرمنكم شنآن قوم على أال تعدلوا اعدلوا هو أقرب للتقوى واتقوا هللا إن هللا يحب إذا عمل أحدكم ) ,وما قاله الرسول صلى هللا عليه وسلم [8المائدة ],إن هللا خبير بما تعملون) (.عمال أن يتقنه *افتقادها لروح اإلبداع والتطور واالبتكار :حيث ترى الباحثة أن ما جاء في مبادئ وآليات الحوكمة ال يوجد ما يدل على أهمية اإلبداع كجزء من محاولة التفوق على الغير في مجال العمل ,وارتفاع الحصة السوقية للشركة,إذ أنه يجب على الشركة عدم إتباع ما يسمى باألسلوب النمطي أو (المعتاد) في تقديم منتجاتها أو خدماتها ,بل يجب ابتكار األساليب الحديثة والتي من شأنها زيادة جودة المنتج أو الخدمة النهائية المقدمة, وتشتمل األساليب الحديثة الناتجة عن االبتكار أساليب تخفيض التكاليف ,أساليب زيادة األرباح (بما ال يخالف شرع هللا) ,تقديم منتجات أو خدمات جديدة,وما غير ذلك ,وعليه ترى الباحثة ضرورة اإلهتمام بما يسمى بجلسات (العصف الذهني) ويجب عملها بصفة دورية ومستمرة وربطها بنتائج وأهداف الشركة ,وهو ما يسمى بلغة األعمال بــ"أنشطة البحث والتطوير" ويجب اشتراك جميع العاملين في الشركة دون استثناء ,وبالنظر إلى سونَ ) القرآن الكريم فقد جاء فيه( س ا ْل ُمتَنَافِ ُ ,وفى ذلك يتضح أهمية المنافسة على وجه [المطففين]29,فَ ْليَتَنَافَ ِ العموم حيث يتسابق الجميع للوصول إلى أعلى المراتب وبالتالي يجب أن تتسابق الشركات لتكون دائما في المرتبة األولى . *عدم التركيز على الصفات السلوكية واألخالقية ألعضاء مجلس اإلدارة :حيث ركزت مبادئ وآليات الحوكمة فقط على المؤهالت العلمية والخبرة وتجاهلت دور السلوك واألخالق ,فكلما كان الشخص ذو خلق حسن وسمعة جيدة كلما أدى ذلك إلى سير العمل على ما يرام ,وكذلك أيضا تقليل شكاوى العاملين من وقوع يم) ,كما يجب أن [القلم]4,الظلم عليهم,وقد أمرنا هللا بحسن الخلق مع الغير إذ ق ع َِظ ٍ َ يقول(وإِنَّكَ لَ َعلى ُخلُ ٍ يتصف األعضاء باألمانة والصدق والعدل وهى من األمور التي حثنا عليها الدين اإلسالمي .كما يقول أيضا في وال تبخسوا الناس أشياءهم وال تعثوا في األرض مفسدين) وزنوا بالقسطاس المستقيم كتابه( ,ويتضح ذلك عند الوفاء بالعقود والتي تعتبر دليال قاطعا على األخالق الكريمة ,فالكثير [الشعراء]183-182, من الشركات قد تبرم االتفاقيات والعقود ولكن ال تلتزم بها مما يؤدى إلى التأثير سلبا على سمعتها ,وذلك ,وأيضا(يَا أَيُّ َها [النساء] (58,إِنَّ ّ ت إِلَى أَ ْهلِ َها مصداقا لقول هللا ( هللاَ يَأْ ُم ُر ُك ْم أَن تُؤدُّو ْا األَ َمانَا ِ [.المائدة]1,بِا ْل ُعقُو ِد) أَ ْوفُوا آ َمنُوا الَّ ِذينَ *عدم تعرضها للتنبؤ :يعتبر التنبؤ من العوامل الهامة التي تساعد الشركة على إمكانية معرفة كيف ستكون األمور في المستقبل وذلك في ضوء العديد من العوامل واألحداث التي تدور في الوقت الحالي ومحاولة ربطها بالمستقبل ,وتشير الباحثة إلى أن ذلك ال يعنى إمكانية (التنبؤ بالغيب) والدخول فيما حرمه هللا ,ولكن المقصود هنا هو االستعانة بمجريات األمور الحالية لربطها بالمستقبل من خالل البيانات واألرقام الفعلية التي تسهم مما [النساء]71,بوظيفة التنبؤ وبالتالي اتخاذ اإلجراءات الالزمة ,وفى ذلك يقول هللا تعالى( خذوا حذركم) يتضح أهمية الحذر وبالتالي يجب التنبؤ جيدا ومن أمثلة ذلك (على سبيل المثال ال الحصر) ,التنبؤ بوجود أزمة مالية مستقبال والحذر منها مما يؤدى إلى اتخاذ كافة اإلجراءات والسبل لمواجهتها .ومن جميع البنود السابقة تم تناول الجوانب التي لم تأخذها في االعتبار مبادئ وآليات الحوكمة والمتعلقة بما جاء في الدين اإلسالمي الحنيف. 3- 1تقييم مدى مشروعية الحوافز المشتقة من األسهم: كما تم اإلشارة إليه سابقا فإن هناك وجوها عديدة للحوافز التي تشتق من األسهم ,ولكن ترى الباحثة أن هناك بعض من النواحي لم تأخذ بها هذه الحوافز لتتوافق مع ما أقره هللا تعالى في كتابه وما أنزل على رسولنا الكريم عليه أفضل الصالة والسالم ,ومنها: *عدم أخذها في االعتبار عدد الساعات :من المالحظ في العرض السابق الخاص بالحوافز المبنية على األسهم انه يتم تحصيلها وذلك دون مراعاة لعدد الساعات التي تم العمل بها ,حيث أنه من المفترض ومن المنطقي أن يتم تحديد عدد ساعات معينة يتم على أساسها احتساب قيمة الحوافز التي يجب تحصيلها ,وليس كمبلغ ثابت دون األخذ في االعتبار عدد الساعات ,وفى ذلك ترى الباحثة أنه يجب على جميع المديرين والعاملين استغالل وقتهم االستغالل األمثل وعدم تضييعه بما ال يفيد في العمل ,ففي الحديث الشريف قال رسول هللا عليه الصالة والسالم (اغتنم خمسا قبل خمس ،شبابك قبل هرمك وصحتك قبل مرضك وحياتك قبل موتك ،وفراغك قبل شغلك وغناك قبل فقرك) ,وقوله تعالى(إنَّ ال َّ ص َر َوا ْلفُؤَا َد ُك ُّل أُولَئِكَ َكانَ َع ْنهُ س ْم َع َوا ْلبَ َ سئُوال) [.اإلسراءَ ] 39,م ْ *تركيزها على الجانب المادي فقط دون األخذ بالجانب الروحاني والسلوكي واألخالقي :حيث تشترط الحوافز لكي يتم تحصيلها تحقيق مستوى معين من األداء واألهداف التي يتم التخطيط لها ,ويتم التركيز هنا على األداء الذي ينتج عنه الزيادة المادية فقط (ومنها على سبيل المثال زيادة المبيعات عن مستوى معين بنسبة معينة) ,وال تقلل الباحثة من هذا الشأن ولكن يجب أن يقترن به أيضا التركيز على الجوانب الروحانية واألخالقية والسلوكية لجميع من يعملون بالشركة ,حيث انه من المالحظ في معظم الشركات غياب العنصر األخالقي وعدم النظر إليه والتوجه فقط نحو كيفية زيادة النقدية من خالل العمليات والصفقات ,حيث ترى الباحثة أن هذه الجوانب ال تقل في أهميتها عن الجانب المادي,وتتمثل بعضا من هذه الجوانب في اإلخالص في العمل وإتقانه ,عدم إفشاء أسرار العمل ,احترام الوقت ,احترام مواعيد العمل ,احترام جميع العاملين أيا كانت ديانتهم وجنسياتهم,عدم تكرار ساعات الغياب بكثرة (إال لعذر أو لسبب خارج عن اإلرادة),األمر بالمعروف َن ا ْل ُمن َك ِر) س تَأْ ُم ُرونَ بِا ْل َم ْع ُر ِ وف َوتَ ْن َه ْونَ ع ِ آل ]والنهى عن المنكر ,حيث يقول هللا ( ُكنتُ ْم َخ ْي َر أُ َّم ٍة أُ ْخ ِر َجتْ لِلنَّا ِ ,عدم التواجد المستمر بمكان العمل ,المعاملة السيئة للعمالء أو المستهلكين,وتأخير مصالحهم [عمران111 , دون أية أسباب ,كما أنه من المالحظ أيضا انتشار وزيادة المحسوبية في العديد من الشركات وعدم معاملة الجميع بنفس األسلوب ,وال يوجد أبلغ مما حدث بين السيدة فاطمة الزهراء رضي هللا عنها وبين والدها صلوات هللا عليه حينما رغبت في وجود خادمة لديها من بيت المال عندما حل عليها التعب بسبب كثرة األعباء المنزلية ,وعندما طلبت هي وزوجها من والدها خادمة قال لها :كيف أهبكما خادمة وأهل الصفة جياع ال أجد ما أطعمهم ,وتدل ذلك على قمة عدل الرسول ونبل أخالقه عليه أفضل الصالة والسالم حتى مع أحب الناس إلى قلبه. *المساواة وعدم العدل :من المعروف انه يوجد فرق بين المساواة وبين العدل ,فالمساواة ال تعنى العدل أبدا وال تقوم بتحقيقه ,إذ تعنى معاملة جميع العاملين ومكافأتهم بنفس المبلغ أيا كانت طبيعة عملهم والمسئوليات المنوطة إليهم ,فمن المالحظ أنه في الحوافز المشتقة من األسهم ال يتم األخذ في االعتبار كثر المسئولية الملقاة على كل فرد ونوعيتها ومدى صعوبتها والوقت الذي يحتاجه للقيام به على أكمل وجه ,وترى ستَ ِوي َه ْل قُ ْل )الباحثة أن ذلك يتعارض مع ما أمر به هللا حيث يقول يَ ْعلَ ُمونَ ) َال يَ ْعلَ ُمونَ و الَّ ِذينَ الَّ ِذينَ يَ ْ س ْخ ِريّا) [الزمر]6, ض ُه ْم فَ ْو َ ض ُه ْم بَ ْعضا ُ ت لِيَتَّ ِخ َذ بَ ْع ُ [.الزخرف ,] 32,وقوله ( َو َرفَ ْعنَا بَ ْع َ ض د ََر َجا ٍ ق بَ ْع ٍ *عدم عدالة توقيت تحصيلها :اتضح من عرض الحوافز التي تستند إلى األسهم إلى أن تحصيلها يكون غالبا بعد فترة كبيرة وأنها تشترط بجانب تحقيق معدالت األداء المستهدفة ,أن يتم االحتفاظ بالعاملين في الشركة لفترة كبيرة ضمانا لالستفادة من خبرتهم ومؤهالتهم العلمية ,وفى ذلك ترى الباحثة انه يتنافى تماما رضي هللا عنهما قال :قال رسول هللا صلى هللا عليه عبد هللا بن عمر مع ما جاء في اإلسالم ,فعن رضي هللا عنه عن النبي ابن ماجه ,وعن أبي هريرة رواه أعطوا األجير أجره قبل أن يجف عرقه)):,وسلم (ثالثة أنا خصمهم يوم القيامة :رجل أعطى بى ثم غدر ،ورجل باع حرا فأكل ثمنه: ،صلى هللا عليه وسلم قال البخاري,وعليه ترى الباحثة أن التوقيت األفضل ,رواه (ورجل استأجر أجيرا فاستوفى منه ولم يعطه أجره لتحصيل الحوافز هي االنتهاء من األعمال والمهام الموكلة إلى كل فرد باالستعانة إلى تقارير األداء المقدمة عن إنجاز جميع العاملين ,ويمكن في هذه الحالة تقسيم الحوافز إلى نسب معينة بحيث يتم تحصيل النسبة األكبر منها عند االنتهاء من كافة األعمال والنسبة األخرى عندما يتم تحقيق األهداف ,وبذلك يتحقق العدل في التحصيل وعدم هضم حقوق العاملين والمماطلة في إعطاء ما يستحقونه. -0العالقة بين األداء ونظام الحوافز في البنوك في ضوء اإلصدارات المحلية والدولية ترى الباحثة أن هناك عالقة وطيدة بين كال منهما وستتناول الباحثة الجهود واإلصدارات المحلية والدولية والتي أبرزت العالقة بين كال من األداء بالبنوك وبين الحوافز الممنوحة بها لمعرفة مدى انصباب اهتمامها أيضا على البنوك اإلسالمية وليست التقليدية فحسب ,ويتضح ذلك من خالل تقرير البنك المركزي الذي تم إصداره 5يوليو (وهى المعنية بسن وإصدار ,2111Financial Stability Boardوكذلك ما أصدرته لجنة االستقرار المالي المبادئ والمعايير المتعلقة بالقطاعات المالية من حيث تفعيل جودة الرقابة الداخلية والكيفية التي تتم بها تصميم وصرف الحوافز الموجودة في البنوك,يوجد مقرها في سويسرا) تقريرها األخير بتاريخ 13يونيو 2112 ويلخص الشكل اآلتي أهم ما صدر بخصوص الحوافز في البنوك وعالقتها باألداء: شكل ( )1اإلصدارات المحلية والدولية بخصوص الحوافز بالبنوك وعالقتها باألداء تقرير البنك المركزي المصري الصادر في 2011]15[: *يؤثر نظام الحوافز والمكافآت على كال من معدالت أداء البنك وكذلك إدارته للمخاطر. *قد تؤدى نظم الحوافز المعمول بها إلى تفاقم المخاطر في األجل الطويل عندما تراعى فقط تحقيق األرباح في األجل القصير. *يجب التأكد من أن إجمالي المكافآت المتغيرة ال تحد من قدرة البنك على تدعيم قاعدته الرأسمالية بما هو ضروري لمواجهة المخاطر. *يجب تطبيق سياسة مكافآت تراعى تنفيذ آليات إدارة المخاطر. *يتم االستعانة بما جاء في تقرير لجنة االستقرار المالي. تقرير لجنة االستقرار المالي الصادر في [2012 ]16 *تم إصدار 6مبادئ باإلضافة إلى عدد 16 معيارا بخصوص المكافآت والحوافز. * تم تقسيم المبادئ إلى 3مبادئ تتعلق بالحوكمة الجيدة للبنك ,و 4مبادئ تتعلق باالنسجام والتوافق مع درجة المخاطرة المدروسة جيدا, وأخيرا مبدأين يتعلقان بالرقابة اإلشرافية والمشاركة من أصحاب المصالح. *تتركز المبادئ المتعلقة بالحوكمة الجيدة حول مسئولية مجلس اإلدارة عن تصميم ورسم سياسة الحوافز ,استقالل أعضاء مجلس اإلدارة,عدم أحقية المدير التنفيذي في االشتراك بوضع سياسة الحوافز ,وجود الخبرة الكافية من قبل أعضاء مجلس اإلدارة حول كيفية إدارة وتخفيض المخاطر ,استقالل األعضاء المعنيين بالرقابة المالية والرقابة على المخاطر. *تتركز المبادئ المتعلقة بدرجة المخاطر حول وجوب تعديل سياسة وقيمة الحوافز بما يتناسب مع جميع أنواع المخاطر,تحقيق االنسجام بين مخرجات وآثار المخاطر وبين مخرجات ونتيجة الحوافز ,مراعاة التوافق الزمني بين حدوث والتعرض للمخاطر وبين توقيت تصميم الحوافز,اختالف قيمة الحوافز طبقا لدور ومهام ومسئوليات األعضاء. وبالتالي يتضح من العرض السابق العالقة القوية بين أنظمة الحوافز وبين األداء بالبنوك ,حيث تساعد أنظمة الحوافز المعمول بها على تحسين األداء وذلك من خالل تخفيض المخاطر وآثارها التي تواجهها البنوك وترى الباحثة أنه ينتج عن ذلك تحسن في المؤشرات التي ترتبط بالمخاطر المصرفية ومنها على سبيل المثال تحسين أداء القروض وارتفاع معدالت الربحية وكذلك تقليل معدل القروض السيئة والدراسة الكافية للوضع المالي للمقترضين.وعلى الرغم من أهمية تلك اإلصدارات إال أن البنوك اإلسالمية لم تلق اإلهتمام الكاف من قبل هذه اإلصدارات. خالصة القسم الثاني تم التعرض في هذا القسم إلى تناول مبادئ وآليات الحوكمة ,وتم تناول عالقة الحوكمة بالحوافز,وكذلك تم تناول الحوافز المشتقة من األسهم ومدى مشروعية كال من الحوافز ومبادئ وآليات الحوكمة ,واتضح عدم تماشيهما مع ما جاء في النصوص اإلسالمية من عدة نواحي مختلفة ,كما تم التعرض لبعض الجهود على المستوى المحلى والدولي المبذولة فيما يتعلق بالحوافز في البنوك وعالقتها باألداء والذي اتضح من خالل تقرير البنك المركزي ولجنة االستقرار المالي ولكن لم يتم اإلهتمام بعد بالبنوك اإلسالمية من قبل هذه الجهود واإلصدارات ,وبالتالي يستلزم ذلك اقتراح إطار لتصميم الحوافز المعتمدة على األسهم بما يتوافق مع شرع هللا ,وذلك بعد صياغة مبادئ وآليات الحوكمة لتتماشى مع الشريعة حتى يتم تطبيقها في البنوك اإلسالمية ,وذلك ما تنوى الباحثة القيام به في القسم الثالث من الورقة البحثية. القسم الثالث :اإلطار المقترح لتصميم الحوافز المشتقة من األسهم من المنظور اإلسالمي للحوكمة. تمهيد: تمثل الشريعة اإلسالمية األساس الذي نستمد منه التعاليم واإلرشادات حيث يتحقق النفع للبشرية كلها,فلم يسن هللا أمر سواء كان في القرآن الكريم أو األحاديث النبوية الشريفة إال لمصلحة البشر وبما يعود عليهم بالنفع ,وقد تبين أن مبادئ وآليات الحوكمة المطبقة في الغرب ال تتماشى بعضا منها مع الشريعة اإلسالمية ,وكذلك ينطبق القول على األسس التي تعتمد عليها الحوافز المشتقة من األسهم ,وبالتالي تنوى الباحثة في هذا القسم صياغة بعض مبادئ وآليات الحوكمة (باإلضافة إلى اإلبقاء على بعض المبادئ واآلليات الحالية والتي ال تتعارض مع الشريعة) ,ومنها سيتم وضع مقترح لكيفية تصميم الحوافز المعتمدة على األسهم ,وذلك من خالل ما يلي: -1أهداف ومتطلبات اإلطار المقترح. -0عناصر اإلطار المقترح. -1أهداف ومتطلبات اإلطار المقترح. يعمل المقترح على توفير مبادئ وآليات للحوكمة وكذلك تغيير األسس التي يتم االعتماد عليها في تصميم الحوافز المشتقة من األسهم طبقا للشريعة. 1-1أهداف اإلطار المقترح األخذ بما جاء في الشريعة اإلسالمية سواء كان من آيات القرآن الكريم ,أو ما جاء في األحاديث النبوية الشريفة على لسان أعظم الخلق نبينا محمد عليه أفضل الصالة والسالم. تحقيق العدل في المعاملة بالنسبة للعاملين والمديرين ,حيث يجب عدم المساواة بينهم وذلك راجع الختالف درجتهم الوظيفية ونوعية وكمية ومدى تعقيد المهام المطلوبة منهم ,مما ينتج عنه الرضا الوظيفي. تشجيع االبتكار والتطوير واإلبداع ألنها تساهم في جعل الخدمات التي يقدمها البنك اإلسالمي متميزة عما سواه من البنوك األخرى ,وتطويع كافة الموارد لتنفيذ األفكار واألساليب التي تم تطويرها واقتراحها ,حيث ميزنا هللا تعالى على كثير من المخلوقات األخرى بالعقل ,وبالتالي يجب استغالله بما يحقق التميز في العمل والخدمات ,وجذب أكبر عدد من العمالء المتعاملين مع البنك. تدعيم روح التعاون بين فريق العمل بسبب إشراكهم فيما يتم اتخاذه من القرارات الخاصة بالبنك ,والشعور بأهميتهم وتعاظم دورهم في جميع القرارات والمقترحات التي يتم سنها ووضعها ,وكذلك العمل على تدعيم وترسيخ أواصر المحبة والترابط بين العاملين وبعضهم البعض ,واإلحساس بقيمة الفرد لدى اآلخرين أيا كانت درجته الوظيفية والعلمية. تقوية العالقة بين البنك وبين البيئة الخارجية التي يعمل بها وكذلك المجتمع المحيط به من خالل اإلهتمام وتمويل المشاريع الخيرية ,والتصدق على الفقراء وتأدية الزكاة ورعاية مصالح واحتياجات األيتام ,عالوة على اإلهتمام الحيوانات ,وما غيرها من األعمال الخيرية. األخذ في االعتبار المخاطر المصرفية ومحاولة ربطها بتصميم الحوافز المعتمدة على األسهم ,وكذلك األخذ في االعتبار المسئولية االجتماعية ومدى االلتزام بها من قبل البنك ,وإصدار التقارير المتعلقة بها. تدعيم مبدأ الثواب والعقاب ,حيث يجب مكافأة الفرد الذي قام بعمله على الوجه األفضل واألكمل ,وكذلك معاقبة الفرد الذي قصر في القيام بما هو مكلف به من األعباء ,وذلك استنادا إلى التقارير التي يجب تقديمها لإلدارة عما قام به جميع العاملين,وذلك كنوع من التحفيز على عدم التكاسل في العمل ,وكذلك تطبيق هذا المبدأ أيضا على مجلس اإلدارة والمديرين التنفيذيين وليس العاملين اآلخرين فحسب. 2-1متطلبات اإلطار المقترح تكوين مكتب رقابة داخل كل بنك بحيث يكون أحد أعضائها تابع ألحد الجهات الشرعية في الدولة ,ويكون مهمته اإلطالع على المبالغ الخاصة بالمكافآت والحوافز المشتقة من األسهم ,ويكون له السلطة في الرقابة واإلشراف عليها ,وتوقيع العقاب والجزاء على مجالس اإلدارة والمديرين التنفيذيين ويأتي ذلك ألنه دائما ال يوجد من يقوم بمحاسبة أعضاء مجلس اإلدارة والمديرين التنفيذيين. إعطاء األولية للجانب األخالقي أوال عند اختيار أعضاء مجلس اإلدارة بجانب الناحية العلمية والمؤهالت والخبرات التي يمتلكونها ,فال قيمة للعلم إذا لم يقترن معه األخالق الحميدة الطيبة ,فعندما تتوافر بهم األخالق سوف ينعكس باإليجاب على أداء البنك ككل ,وعلى األخذ بتطبيق الشريعة . تقسيم وتصنيف المخاطر المصرفية إلى مجموعات ووضع المؤشرات والنسب تحت كل مجموعة ,مع المتابعة بشكل مستمر لألنواع المستحدثة للمخاطر المصرفية والتي يمكن التعرض لها. القيام بتحديد المسئوليات بدقة وتحديد من هو الشخص المسئول عنها ,وتقسيمها إلى عدة مجموعات ,حتى يتسنى إلدارة البنك اتخاذ القرار المناسب على ضوء هذا التحديد. -0عناصر اإلطار المقترح. في ضوء العرض السابق لمدى مشروعية وتماشى مبادئ وآليات الحوكمة مع ما أمر به الشرع ,تنوى الباحثة هنا وضع وصياغة بعض المبادئ واآلليات للحوكمة والتي من شأنها العمل على تحسين عملية الحوكمة ,وتحقيق أفضل النتائج ,ومن ثم وضع إطار إسالمي لتصميم الحوافز التي تعتمد على األسهم. وذلك كما يلي : 1-0المبادئ المقترحة للحوكمة في ضوء متطلبات الشريعة اإلسالمية: تقترح الباحثة المبادئ التالية: *مبدأ الشورى: حيث يجب األخذ به كأحد مبادئ الحوكمة المقترحة في ضوء اإلطار التشريعي ,ويعنى التشاور مع جميع العاملين في البنك في اتخاذ القرارات وكيفية تنفيذها وتجميع اآلراء ,وعدم تجاهل آرائهم, ُورى بَ ْينَ ُه ْم)واحترامها,ومراعاة المستوى الفكري والعقلي والعلمي للكل ,تطبيقا لقوله تعالى (وأَ ْم ُر ُه ْم ش َ َ ,ويجب أن يشتمل ذلك أيضا على وظيفة التنبؤ للمستقبل وسماع اآلراء المختلفة[.الشورى]38 , *مبدأ العدالة في المعاملة: ويقتضى بأن يتم عدم التمييز بين العاملين في اإلدارة العليا وبين ما دون ذلك ,وكذلك عدم التمييز بين أعضاء مجلس اإلدارة وغيرهم من العاملين ,فالجميع سيان في المعاملة. *مبدأ احتياجات البيئة والمجتمع: حيث يجب العمل على األخذ باحتياجات من هم خارج البنك ,وحصر وتحديد احتياجات الفقراء ومن يرغبون في الزواج ,والتطوع في المشاريع الخيرية وتمويلها ,وتمويل دور العلم والعبادة وإنشائها ,ومراعاة وتلبية حاجة األيتام ,وكذلك التقليل من عدد العاطلين. *مبدأ العنصر البشرى هو األساس: ويقتضى هذا المبدأ بأن يتم اإلهتمام بحقوق العاملين باختالف مستوياتهم ودرجاتهم ,فيجب توفير الرعاية الصحية واالجتماعية والنفسية لهم ,وليس اإلهتمام فقط بالجانب المادي ,ويجب أن يتكاتف الجميع عندما يتعرض أيا منهم إلى مشكلة ما ,ويجب الحرص على سن القوانين من الهيئات المعنية بذلك على وضع وصياغة حقوق العاملين ,وكذلك توقيع الجزاء على من يقوم بسلب حقوقهم األخرى بخالف الحقوق المادية, عالوة على سن القوانين والتشريعات التي من شأنها العمل على ما يسمى بـ (التوظف مدى الحياة للعامل). *الصدق واألمانة والشفافية والوفاء بالعقود: وذلك تغييرا لمسميات المبادئ التالية (الشفافية واإلفصاح ,حقوق المساهمين,المعاملة العادلة للمساهمين) المعمول بها في نموذج الحوكمة الحالي ,فهذا المبدأ اإلسالمي يرسخ صفة الصدق واألمانة والشفافية في التعامل مع كافة المتعاملين مع البنك وكافة األطراف والمصالح ,وكذلك الجهات والهيئات الحكومية ,فعالوة عما نادت به تلك المبادئ من أهمية الشفافية واإلفصاح عن المعلومات التي تؤثر على قرارات المساهمين وكذلك توحيد المعاملة للمساهمين ,فيجب التركيز أيضا على الفئات األخرى وليس المساهمين فقط ,ويجب االلتزام وتنفيذ العقود التي تم إبرامها مع جميع األطراف بما فيهم المساهمين ,وعدم اإلخالل باالتفاقيات أو مواعيد التنفيذ أو مواعيد االنتهاء منها ,ويجب على البنك أن يسعى دائما إلى الوفاء بالعقود المختلفة وعدم العمل على اإلخالل بها ,وبالتالي يجب تقسيم األطراف المتعاملة إلى فئات مختلفة وصياغة ووضع حقوق كل فئة على حدة ,ويتم إدماج ما جاء تحت بند حقوق المساهمين والمعاملة العادلة لهم تحت هذا البند المقترح. *األمر بالمعروف والنهى عن المنكر: ويمثل هذا المبدأ أهمية كبيرة في الحفاظ على القيم والمعتقدات الدينية ,وكذلك العمل على احترام أصحاب الديانات والمعتقدات األخرى وعدم اإلخالل بحقوقهم ,وبالتالي ترى الباحثة في ظل هذا المبدأ انه يجب زرع القيم الدينية لدى العاملين ,والنصح عند وقوع الخطأ ,كما يجب النهى عن كل ما ال يرضى هللا تعالى من قبل العاملين واإلدارة من حيث تعاملهم مع العمالء ,وتقديمهم لخدمات البنك ,وما نحو ذلك من األمور التي تعتبر هامة لسير العمل ,فهي وسيلة لتنمية الجانب السلوكي واألخالقي لجميع العاملين والمديرين بالبنك ,ولم يأت ذكرها في مبادئ الحوكمة المعمول بها في نموذج الحوكمة الحالي المطبق. *مبدأ االبتكار واإلبداع بصفة مستمرة: ويعنى إعطاء العناية واالهتمام باألفكار المطروحة بغرض التطوير والتحسين المستمر ألداء وخدمات البنك, بحيث تتفوق على نظيراتها ,ولكن يشترط هنا أال تتم بناءا على مخالفة شرع هللا ,أو اإلخالل بأية قيم أخالقية وسلوكية ,حيث يجب أن يتم ذلك بصفة متكررة ومستمرة ,ودراسة األفكار المطروحة بشكل واضح ودقيق, وتحديد البدائل لها. *مبدأ الثواب والعقاب: ويعنى هذا المبدأ بتطبيق وإعطاء كل ذي حق حقه من كافة األفراد العاملين بالبنك ,ويعنى ذلك أنه من قام بأداء عمله في الوقت المحدد وعلى ما يرام وبنفس الكفاءة والمستوى المطلوب فهو يستحق المكافأة ,ومن قام بالتخاذل والتكاسل في عمله وعدم إنجاز ما هو مطلوب منه سوف يتم تطبيق الجزاء والعقوبة عليه ,وكذلك من يقوم بإفشاء أسرار العمل وعدم احترامها وعدم احترام الوقت...الخ. *الجوانب السلوكية واألخالقية أوال قبل العلمية ألعضاء مجلس اإلدارة مع تحديد مسئولياتهم: حيث يجب هنا اختيار أعضاء مجلس اإلدارة ممن تتوافر فيهم األخالق الحسنة والوفاء بالعهد ,وكذلك المعاملة الجيدة لكافة العاملين وكافة المتعاملين ,واالستماع للشكاوى ومحاولة تقديم الحلول,هذا مع االحتفاظ واإلبقاء على ما جاء في المبدأ الخاص بمسئوليات مجلس اإلدارة من حيث تكوين هيكل للمسائلة وأن يكون للجميع حق مساءلة مجلس اإلدارة من قبل جميع األطراف والفئات المتعاملة ,أي أنه سيتم تغيير المسمى الخاص بمسئوليات مجلس اإلدارة إلى هذا المسمى المقترح من قبل الباحثة ,كما يجب مراعاته أيضا للجوانب السلوكية عنده اختياره للجنة المراجعة الداخلية ,وكذلك تصميم الحوافز والتي يجب أن تأخذ في اعتبارها المبادئ واآلليات المقترحة. 0-0اآلليات المقترحة الخاصة بالحوكمة في ضوء النهج اإلسالمي الحنيف: *تطبيق جوانب المسئولية االجتماعية وتكوين الصداقة مع البيئة والمجتمع: ويجب تحديد وتوصيف لآلليات التي سيتم من خاللها تطبيق مبدأ المسئولية االجتماعية ,وتحديد الموارد البشرية والمادية والعينية الالزمة ,ومحاولة حل المشاكل التي تواجه البنك في هذا الصدد ,كما يجب تطبيق العقوبة على البنك ككل عند عدم التزامه بالمسئولية االجتماعية,ويجب إصدار التقارير بصفة مستمرة ومقارنتها بشكل سنوي أو شهري أو بحسب ما يراه البنك مناسبا (آلية خارجية) .وترى الباحثة أنه يجب على إدارة البنك إصدار قوائم أو تقارير إضافية -بجانب القوائم األساسية – بحيث تحتوى على جميع األنشطة والمصروفات التي تم إنفاقها المتعلقة بالمسئولية االجتماعية . *من بداخل الشركة هم بمثابة األسرة الواحدة: وذلك تطبيقا للمبادئ المقترحة :العنصر البشرى والعدالة في المعاملة ,حيث يجب التكاتف والتعاون وتكوين فرق العمل الجماعية ,وعدم التقليل من شأن أي فرد عامل أو موظف ,ويجب أن يقف الجميع بجانب الفرد الذي يواجه مشكلة ما بل ومساعدته ,كما يجب القيام على إصالح العالقات بين العاملين وإزالة ما بها من الشحناء والبغضاء ,وزيارة المريض ,وما غير ذلك من الواجبات الهامة التي تقوى روح اإلخوة والثقة بين العاملين والمديرين وبعضهم البعض(آلية داخلية). *استغالل الوقت: ويعنى ذلك عدم تضييع الوقت بما ال يعود بالنفع على البنك وعلى الشركات على وجه العموم ,والذي يعتبر أحد الجوانب السلوكية والتي يجب األخذ بها ,ويجب معاقبة من يقوم بتضييع وقته وعدم استغالله في العمل, ويجب خصم قيمة معينة من المكافآت المصروفة له حتى يتم زرع قيمة الوقت لدى الجميع ,ويجب تطبيق ذلك على جميع العاملين والمديرين بال أي استثناء (آلية داخلية). *تطبيق آليات الثواب والعقاب للجميع بال استثناء: حيث يجب مكافأة العاملين والمديرين المخلصين في عملهم ,وكذلك العقاب للعاملين المتخاذلين في أداء أعمالهم الموكلة إليهم ,وكذلك أعضاء مجلس اإلدارة يجب تطبيق أقصى العقوبة عند عدم التزامهم بتنفيذ العقود وضياع حقوق المتعاملين مع البنك ,ويدخل في ذلك أيضا عدم االلتزام بالجوانب السلوكية واألخالقية من حيث عدم احترام العمل وإفشاء أسراره.....الخ (آلية داخلية). *عقد جلسات التشاور والعصف الذهني للجميع بصفة متكررة: وذلك تطبيقا لمبدأ الشورى أيضا وكذلك االبتكار واإلبداع ,حيث يجب أن يتجمع من في الشركة (وهنا يجب أن يجمع العاملين جميعهم بالبنك) ,وتجميع األفكار والمقترحات سواء كانت للمساهمة في اتخاذ القرارات أو إليجاد األساليب الحديثة التي تميز خدمات البنك ,ويجب األخذ بها ,كما يجب عدم التغيب عن هذه الجلسات حرصا على تطبيق مبدأ الشورى كما جاء في القرآن الكريم (آلية داخلية). *تكوين لجنة الحوافز والمكافآت من قبل مكتب الرقابة بالبنك: حيث يجب أن يتم اختيار هذه اللجنة من قبل هيئة الرقابة الموجودة في البنك وأن يتم اختيار أعضائها ممن هم معروف عنهم األمانة والشرف والنزاهة ,وتحليهم بالقيم األخالقية ,ويجب فصلها عن مهام مجلس اإلدارة والمديرين التنفيذيين فهم ليسوا سوى عاملين بالبنك ,ويجب أال يتحكموا في مبالغ الحوافز والمكافآت التي يتم صياغتها ووضعها ,والتي يجب أن تأخذ في اعتبارها جميع المبادئ واآلليات المقترحة والتي تم اإلبقاء عليها, كما يجب األخذ بما جاء في الشريعة عالوة على محاولة األخذ بما جاء في تقرير البنك المركزي ولجنة االستقرار المالي(آلية داخلية). *مسئوليات أعضاء مجلس اإلدارة وتحديد المهام بدقة: يجب أن تشتمل المسئوليات على كال من تجميع اآلراء والمقترحات للتطوير أو لحل المشكالت ,اختيار أعضاء لجنة المراجعة ممن تتوافر فيهم العدالة والصدق ,تحديد وتصنيف كافة المخاطر المصرفية التي يتعرض لها البنك ووضع المؤشرات والنسب المناسبة لها ,محاولة معرفة والتنبؤ بالمشكالت المستقبلية وتحديد واتخاذ الالزم لها وعمل ورسم الخطط ,وكذلك رسم الخطط عند مواجهة األزمات المالية ,التحديد الدقيق لمهام ومسئوليات كل فرد على حدة ويجب أن يكون ذلك بشكل تفصيلي ,تقييم األداء للعاملين طبقا للمسئوليات والمهام التي تم تحديدها لهم ,عمل تقارير األداء لكل عامل وموظف ومدير على حدة,كما يجب رفع تقارير األداء الخاصة بمجلس اإلدارة لمكتب الرقابة بالبنك (آلية داخلية). هذا مع االحتفاظ ببعض اآلليات الداخلية والخارجية كما هي مطبقة في نموذج الحوكمة الحالي وهى الهيكلية ,هيكل رأس المال ,القانون األساسي و الالئحة الداخلية ,نظم الرقابة الداخلية (آليات داخلية) ,وكذلك structure القوانين واللوائح التنظيمية ,األسواق وتحتوى على (أسواق رأس المال ,السوق كأحد آليات الرقابة على الشركات ,سوق قوة العمل ,سوق منتجات الشركة) ,الجهات الخارجية لإلشراف والرقابة وخصوصا ً " اإلعالم والدعاوى القضائية",الجهات التي تقدم الخدمات المحاسبية والمالية والقانونية بما فيها المراجعة ,المعلومات ,ومحللي , equityوالملكية creditالتي يوفرها سوق رأس المال وتحليلها مثل التي تقدم من خالل االئتمان (آليات خارجية)governance analysis.الحوكمة وبالتالي ومما سبق تخلص الباحثة إلى ترتيب المبادئ واآلليات السابقة سواء المقترحة أو ما تم اإلبقاء عليها طبقا لما يلي : كل ( :)2تلخيص لمبادئ وآليات الحوكمة المقترحة والتي تم اإلبقاء عليها. مبادئ الحوكمة المقترحة :الشورى ,العدالة في المعاملة ,احتياجات البيئة والمجتمع,العنصر البشرى هو األساس ,الصدق واألمانة والشفافية والوفاء بالعقود,األمر بالمعروف والنهى عن المنكر,االبتكار واإلبداع بصفة مستمرة,الثواب والعقاب,الجوانب السلوكية واألخالقية أوال ألعضاء مجلس اإلدارة مع تحديد مسئولياته. آليات الحوكمة المقترحة والتي تم اإلبقاء عليها :أ -آليات داخلية :من بداخل الشركة هم بمثابة األسرة الواحدة ,مسئوليات أعضاء مجلس اإلدارة ,تكوين لجنة الحوافز والمكافآت من قبل مكتب الرقابة بالبنك ,عقد جلسات التشاور والعصف الذهني ,هيكل رأس المال ,القانون structureللجميع بصفة متكررة ,استغالل الوقت,الثواب والعقاب للجميع بال أي استثناء ,الهيكلية األساسي و الالئحة الداخلية ,نظم الرقابة الداخلية .ب -آليات خارجية :القوانين واللوائح التنظيمية ,األسواق وتحتوى على (أسواق رأس المال ,السوق كأحد آليات الرقابة على الشركات ,سوق قوة العمل ,سوق منتجات الشركة) ,الجهات الخارجية لإلشراف والرقابة وخصوصا ً " اإلعالم والدعاوى القضائية",الجهات التي تقدم الخدمات المحاسبية والمالية والقانونية بما فيها المراجعة ,المعلومات التي يوفرها سوق رأس المال وتحليلها مثل التي تقدم من خالل االئتمان ,والملكية ,ومحللي الحوكمة, تطبيق جوانب المسئولية االجتماعية وتكوين الصداقة مع البيئة والمجتمع. 3-0إطار الحوافز المشتقة من األسهم المقترح في ظل تأثير النهج اإلسالمي على مبادئ وآليات الحوكمة: ترى الباحثة أن وضع ورسم سياسة هيكل الحوافز التي تعتمد على األسهم يجب أن تكون في ظل تأثير الدين اإلسالمي على مبادئ وآليات الحوكمة التي تم اقتراحها أو سواء لتلك التي تم اإلبقاء عليها,كما ترى الباحثة أن تحصيل تلك الحوافز يجب أن يكون بناءا على عدد ساعات العمل ذاتها المراد احتساب قيمة الحوافز لها وليس كمبلغ ثابت ال يراعى األسس والقواعد المنطقية كما هو سائد ,وتتمثل خطوات تصميم تلك الحوافز كما يلي: *الخطوة األولى :تحديد وتصنيف المخاطر المصرفية ووضع المؤشرات والنسب الخاصة بها تحت كل مجموعة على حدة: ترى الباحثة أهمية هذه الخطوة ,حيث يجب على إدارة البنوك اإلسالمية تحديد المخاطر المصرفية والتي من المحتمل التعرض لها ,كما يجب تصنيف هذه المخاطر طبقا لنوعها ودرجة خطورتها ,عالوة على أنه يجب التمييز بين مسببات تلك المخاطر حيث يجب تقسيمها إلى مخاطر ناتجة عن التقصير في الواجبات والمسئوليات, وأخرى خارجة عن نطاق سيطرة اإلدارة والعاملين بالبنك. *الخطوة الثانية :تحديد عدد الساعات المراد حساب العامل والمدير عليها الحتساب الحوافز: حيث يجب هنا التحديد الدقيق للساعات المراد احتساب الحوافز على أساسها ,وترى الباحثة أنه يعتبر األفضل لذلك هو ما يلي: ساعات العمل اإلضافية +ساعات عمل أخرى غير إضافية (تمثل بعضا من ساعات العمل وليست جميعها) مضروبة في عدد األسهم التي يتم تحصيلها كحوافز المخصصة لكل ساعة على حدة. أي تكون تلك المعادلة كما يلي : عدد األسهم والممنوحة كحوافز (xساعات العمل اإلضافية +ساعات عمل أخرى مضافة بواسطة اإلدارة) لكل ساعة. *الخطوة الثالثة :تقسيم عدد األسهم المراد تحصيلها كحوافز إلى نسب: تم اإلشارة فيما سبق إلى أن الحوافز المشتقة من األسهم تنصب على تحصيلها عند تحقيق األهداف المرجوة منها ,وحرصا على تطبيق الشرع اإلسالمي في هذا الصدد ترى الباحثة أن الحوافز المتمثلة في األسهم يجب أن يتم تقسيمها وتحصيلها على النحو التالي : نسبة 61في المائة :يتم تحصيلها عند قيام العامل أو المدير بإنهاء مهامه على الوجه المطلوب و األمثل. نسبة 11في المائة :يتم تحصيلها عند تحقق األهداف المرجوة من قبل البنك ويتم تحصيلها في الحال. *الخطوة الرابعة :تقسيم وتصنيف جميع البنود المتعلقة بالمخاطر المصرفية إلى األداء الذي يناسبها: أي يجب تقسيم وتصنيف جميع المؤشرات والنسب المتعلقة بالمخاطر وما تحتويه من البنود إلى :مؤشرات ونسب وبنود متعلقة باألداء المالي – مؤشرات ونسب وبنود متعلقة باألداء التشغيلي – مؤشرات ونسب وبنود متعلقة باألداء النقدي ,ويجب أن يتم هذا التصنيف بمعرفة كال من اإلدارة الموجودة بالبنك بالتعاون مع هيئة الرقابة الشرعية ,وعند وجود نسب أو مؤشرات ال يمكن تصنيفها إلى نوع معين من األداء يتم معالجتها أيضا بمعرفة اإلدارة ووضعها تحت "بنود ومؤشرات خاصة ال يمكن تصنيفها" على سبيل المثال. *الخطوة الخامسة:عمل تقارير األداء: وهى الخاصة بجميع العاملين ,وأيضا المديرين ,ومحاولة تخصيص تأثيرها على تصنيفات األداء السابق (الخاص بالخطوة الرابعة) في ضوء المخاطر المصرفية ,ويعنى ذلك أن يتم ربط األداء الذى قام به العامل أو المدير بمدى مساهمته فى تخفيض المخاطر التى تم تصنيفها ,إضافة إلى معرفة عدد الساعات التي قام بها, وكذلك تحديد درجة ونوعية المهام وتعقيداتها ومدى صعوبتها. *الخطوة السادسة:زيادة عدد األسهم المخصصة للساعة الواحدة فى ضوء الدرجة الوظيفية ونوع وتعقيد المهام (تحقيقا لمبدأ العدل وعدم المساواة): حيث أنه من غير العدل أن يتم المساواة ومعاملة الجميع (من حيث عدد األسهم) معاملة واحدة ,فهناك تباين واختالف في الدرجات الوظيفية والعلمية وكذلك نوعية وكمية المهام المطلوب إنجازها ,وبالتالي يجب على البنك تحديد عدد األسهم اإلضافية للعاملين والمديرين الذين يتميزون بتعقيد وصعوبة المسئوليات المنوطة إليهم,وكذلك درجتهم الوظيفية والعلمية ,عالوة على التحديد الدقيق لمدى مساهمة كل فرد ومدير (األنشطة والمهام) في التأثير على البنود المؤثرة على المخاطر ومنها على األداء أيا كان نوعه .وتقترح الباحثةأن تقوم اإلدارة بتقسيم الدرجات العلمية والوظيفية ومدى تعقد المهام إلى مجموعات (أو أكواد) بحيث يتم ادراج تحت كل مجموعة على حدة األسهم المخصصة لها. ويمكن أن يكون ذلك على النحو التالى : * الدرجة العلمية عالية متوسطة *رقم كود 11 12 *عدد األسهم ... ..... تحت المتوسطة 13 .... المخصصة كحوافز طبقا لرقم الكود وترى الباحثة أن يتم أيضا توصيف الدرجات الوظيفية كما سبق بالنسبة للدرجة العلمية ,وكذلك الحال بالنسبة لتعقيد وصعوبة المهام حيث يجب أن يتم توصيف وتوصيف مدى صعوبة المهام إلى مجموعات وأكواد وتحديد عدد األسهم المخصصة كحوافز بناءا على التصنيف الذى تقوم اإلدارة بوضعه بحيث أنه فى النهاية يحصل الموظف أو المدير على ما يستحقه من الحوافز .فعلى سبيل المثال ..... بافتراض أن الموظف ..............كان تصنيفه كاآلتى: الدرجة العلمية :عالية (وكان عدد األسهم المخصصة كحوافز طبقا لذلك التصنيف عددها 25سهما). درجة تعقيد المهام :متوسطة (وكان عدد األسهم طبقا لذلك 31سهما). الدرجة الوظيفية :الثانية (وكان عدد األسهم طبقا لذلك 21سهما) بالتالى عند احتساب عدد األسهم اإلضافية يتم حسابها كاآلتى: 25سهما 31 +سهما 21 +سهما (وذلك بالنسبة للساعة الواحدة) *الخطوة السابعة :تحديد مساهمة كل عامل وفرد ومدير في جلسات العصف الذهني وكذلك مساهمته في تقديم األفكار الجديدة بغرض التطوير أو حل المشكالت: حيث يجب عالوة على سبق زيادة عدد األسهم المحصلة كحوافز بناءا على مدى فاعلية المقترحات واألفكار التي تم اقتراحها والتي أتت بنتائج إيجابية على البنك ككل ومكافأة صاحبها والذي يعد نوعا من التشجيع على استخدام المهارات العقلية لإلبداع وحل المشكالت في ضوء المنافسة الحميمة ,وكذلك يجب احترام اآلراء والمقترحات األخرى ,ويتم أن يتم ذكر ذلك في التقرير الخاص بأداء كل فرد عامل ومدير. *الخطوة الثامنة :تقييم األداء الخاص بالمسئولية االجتماعية وفقا للتقارير المعدة: حيث يجب إعداد التقارير الخاصة باألداء اإلجتماعى نحو البيئة الخارجية والمجتمع الذي يعمل به البنك ,وأن يتم مقارنة األرقام مع السنوات السابقة ,والعمل على زيادتها قدر المستطاع. *الخطوة التاسعة :تحديد جوانب اإلخفاق السلوكي سواء كان مصدره العاملين أم المديرين: ويكون ذلك أيضا عن طريق تقارير األداء الخاصة بكل فرد على حدة ,وترى الباحثة أنه يجب أن يدون بها أيضا أية أعمال من شأنها اإلخالل بالقيم واألخالقيات والسلوكيات المحمودة وعدم االلتزام بها ,وكذلك تحديد عدد الساعات الضائعة وتقسيمها لعدد ساعات يمكن السيطرة عليها وعدد ساعات ال يمكن السيطرة عليها لتحديد من هو المتكاسل والذي لم يقم باستغالل الوقت ,وكذلك مراعاة لظروف العاملين الذين يعانون المرض وما شابه ذلك ,ويتم األخذ في االعتبار أيضا عدم تنفيذ العقود واالتفاقيات وعدم تقديم التقارير للهيئات في مواعيدها المحددة ,وخصم تلك الساعات من الساعات المراد احتسابها للحوافز القائمة على األسهم فيما عدا المرضى وما نحوهم. *الخطوة العاشرة :تحديد جوانب اإلخفاق في األداء المتعلق بالمسئولية االجتماعية: وترى الباحثة أن تلك األعمال يرجى منها فقط الثواب من هللا وال يجب أن يتم أخذ مقابل لها ,ولكن ترى الباحثة أنه يجب معاقبة المتسببين في عدم تأدية تلك المهام الهامة,وخصم بعضا من عدد األسهم الخاصة بهم ,وذلك حتى يتسنى لهم إتباع ما جاء في الشريعة اإلسالمية ,ومما ال شك فيه أن إدارة البنك وحدها هى من سيتحمل ذلك العقاب والجزاء نظير إخفاقها فى واجباها نحو البيئة والمجتمع المحيط. خالصة القسم الثالث تم في هذا القسم صياغة بعض المبادئ واآلليات الخاصة بالحوكمة ,وذلك في ضوء متطلبات النصوص التشريعية اإلسالمية ,وعلى إثر ذلك قامت الباحثة باقتراح مجموعة من الخطوات لكيفية تصميم وتحصيل أنظمة الحوافز المبنية على األسهم ,مراعية في ذلك تأثر مبادئ وآليات الحوكمة بالشريعة اإلسالمية. الخاتمة واألبحاث المستقبلية: الخاتمة: تناولت الباحثة في القسم األول عرض واستقراء وتحليل الدراسات السابقة الخاصة بالحوافز على أساس األسهم واتضح مساهمة الدراسات في إبراز أهمية الحوافز ولكنها لم تتناول بعد الحوافز المشتقة من األسهم في البنوك اإلسالمية وذلك في ضوء الشريعة اإلسالمية ,كما تم الخوض في مبادئ وآليات الحوكمة المعمول بها حاليا, وكذلك التطرق لألنواع المختلفة من الحوافز المشتقة من األسهم والتي تمثلت في ثمانية أنواع وتعد من أبرزها خيارات األسهم ,وكذلك مفهومها وأسباب نشأتها .وفى القسم الثاني تم فيه تناول عالقة الحوافز بالحوكمة وكذلك معرفة تماشى أو عدم تماشى المبادئ واآلليات مع الشريعة ,واتضح عدم تماشيها من جوانب عدة من أهمها عدم األخذ بالمسئولية االجتماعية والعنصر البشرى وروح العمل الجماعي واالبتكار والتطوير وكذلك عدم األخذ بالجوانب السلوكية واألخالقية ,كما تم التوصل إلى عدم مشروعية الحوافز المبنية على األسهم من حيث عدم أخذها لساعات العمل وعدم عدالة توقيت تحصيلها وطريقة تصميمها كما تم أيضا عرض اإلصدارات المحلية والدولية المهتمة بالحوافز في البنوك وعالقتها باألداء من خالل ما أصدره البنك المركزي المصري ولجنة االستقرار المالي وقد اتضح عدم شمول هذه اإلصدارات للبنوك اإلسالمية .وفى القسم الثالث تم فيه وضع األهداف والمتطلبات الخاصة باإلطار المقترح ومنها عدم تمويل األنشطة المحرمة في الدين اإلسالمي ,كما هدف اإلطار لألخذ بما جاء في الشريعة اإلسالمية لتصميم الحوافز المشتقة من األسهم ,كما تم فيه اقتراح بعض مبادئ للحوكمة لتتماشى مع الشريعة ومنها الشورى والصدق واألمانة والوفاء بالعقود ,وكذلك بعض اآلليات ومنها استغالل الوقت وتطبيق آليات الثواب والعقاب للجميع بال استثناء ,عالوة على اقتراح كيفية تصميم الحوافز والتي تستند إلى تحديد عدد ساعات العمل وضربها في عدد األسهم المقدرة مع األخذ في االعتبار أية أعمال مخلة باألخالق أو اإلخفاق في األداء اإلجتماعى. األبحاث المستقبلية: من خالل االستعراض السابق توصى الباحثة بإجراء البحوث المستقبلية واالهتمام بالنقاط البحثية التالية: -1 -2 -3 -4 استخدام األساليب الكمية لتحديد قيم الحوافز المشتقة من األسهم في البنوك اإلسالمية. دراسة تأثير تصميم الحوافز المشتقة من األسهم من المنظور اإلسالمي على مكافحة عمليات غسيل األموال. مراجعة الحوافز المشتقة من األسهم في البنوك اإلسالمية في ضوء معايير المراجعة الشرعية . محاولة دراسة كيفية تحديد سعر السهم من المنظور اإلسالمي ومدى تأثير ذلك على تصميم الحوافز المشتقة من األسهم بالبنوك اإلسالمية. هوامش البحث: []1 راندا موسى كيوان " ,أثر هيكل دخول المديرين على القيمة االقتصادية المضافة في المنشآت المصرية دراسة تطبيقية " ,مجلة البحوث التجارية ,كلية التجارة ,جامعة الزقازيق ,العدد األول . 2111 , []2 ميهاب صالح أحمد بيومي " ,قياس أثر الدور الحوكمى لعقود مكافآت العاملين وفقا ألساس خيارات األسهم على جودة األرباح المحاسبية وأداء المنشأة", رسالة ماجستير ,كلية التجارة باإلسماعيلية,جامعة قناة السويس.2112, []3 Dhaouadi K, " Effect of Corporate Governance on the Top Management Team Compensation", Journal of Economics and International Finance, Vol. 4 (1), January, 2012. ][4 Shahbaz, S, "Do CEO Compensation Incentives affect Firm Innovation?", Review of Accounting and Finance, Vol. 11 Iss: 1, 2012 . ][5 Tzioumis K & Gee M, "Nonlinear Incentives and Mortgage Officers' Decisions" ,Journal of Financial Economics (JFE), Vol 107, Issue 2, February ,2013. ][9 للمزيد من التفاصيل يتم الرجوع إلى الرابط التالي http://www.equilar.com/ceo-compensation/ ][7 محمد أحمد حنفي محمود" ,دراسة أثر ظاهرة إدارة األرباح على جودة القوائم المالية – مع دراسة تطبيقية" ,رسالة دكتوراه ,كلية التجارة,جامعة اإلسكندرية,2111,ص .13-11 []8 الفقرة (2أ) من معيار المحاسبة المصري رقم 36الصادر عن وزارة االستثمار في مصر. [] 6 الفقرة 12من معيار المحاسبة المصري رقم .36 لمزيد من التفاصيل يمكن الرجوع إلى: - []11 أحمد زكى حسين متولى " ,إطار موسع لمراجعة القيمة العادلة لخيارات األسهم فى ضوء المعايير الدولية للمراجعة وأثره على مصداقية القوائم المالية – مسح ميدانى" ,مجلة المحاسبة المصرية ,كلية التجارة ,جامعة القاهرة ,العدد الثالث ,2112 ,ص .218 -214 ميهاب صالح أحمد بيومي ,مرجع سبق ذكره ,ص .32-25 ] [11 مجد حسن عبد الرحمن محمد" ,أثر تطبيق آليات وركائز الحوكمة في البنوك التجارية على ترشيد قرارات منح االئتمان وتوريق الديون" ,المجلة العلمية لالقتصاد والتجارة,كلية التجارة ,جامعة عين شمس ,العدد الثاني,المجلد األول ,أبريل ,2112ص .936 ] [12 كاثرين كوشتا هلبلينج ,كيفية استخدام نظم التصنيف وقوالب التقسيم لتعزيز الحوكمة الجيدة للشركات,الحوكمة في القرن الحادي والعشرين ,ص -172 .173متوافر على الرابط التالي: http://www.cipe-arabia.org/index.php/themes/democratic-governance/117-governanceinthe21century2003p1 [ ]13 عدنان بن حيدر درويش ,حوكمة الشركات ودور مجلس اإلدارة ,إتحاد المصارف العربية , 2007 ,ص . 35-27 [ ]14 حساني رقية وآخرون" ,آليات حوكمة الشركات ودورها في الحد من الفساد المالي واإلداري" ,الملتقى الوطني بعنوان حوكمة الشركات كآلية للحد من الفساد المالي واإلداري ,كلية العلوم االقتصادية والتجارية وعلوم التسيير,جامعة محمد خيضر,الجزائر 7-9مايو,2112 ,ص .21-18 []15 تقرير البنك المركزي الصادر بتاريخ 5يوليو 2111بخصوص قرار مجلس إدارة البنك المركزي المصري بشان تعليمات حوكمة البنوك,ص .8 []19 تقرير لجنة االستقرار المالي الصادر بتاريخ 13يونيو ,2112ص ,37-34ويمكن تحمليه من خالل الرابط التالي: http://www.financialstabilityboard.org/search/?sp_q=compensation+practices&adv=1 اتجاهات الطلبة نحو الخدمات التعليمية :دراسة حالة على جامعة أبو ظبي -فرع العين المستخلص هدفت الد ارسة إلى التعرف على اتجاهات الطلبة في جامعة أبو ظبي -فرع العين نحو الخدمات التعليمية ،حيث تكون مجتمع الدراسة من جميع الطلبة في مرحلة البكالوريوس بجامعة أبو ظبي -فرع العين ،والبالغ عددهم ( ) 250طالبا ،والمسجلين للعام الدراسي 2012م2013-م ،وتم توزيع عدد ( )25استبانه، ليتم استرداد ( )28استبانه ،منها ( )22استبانه صالحة للتحليل اإلحصائي ،لتخرج الدراسة بعدد من النتائج تتمثل في وجود عالقة ارتباط قوية بين متغيري مستوى الخدمات التعليمية المقدمة وتكوين اتجاهات الطلبة نحوها ،حيث ) ( ) 0.205وبمعنوية بلغت ( ) 0.00وهو دال إحصائيا على مستوى (. ) 0.01 personبلغت قيمة ارتباط ( ووجود عالقة ارتباط قوية بين أبعاد جودة الخدمات التعليمية المقدمة من الجامعة واتجاهات الطلبة نحو ) ( )0.228وبمعنوية بلغت ( ) 0.00وهو دال إحصائيا personالخدمات التعليمية ،حيث بلغت قيمة ارتباط ( على مستوى ( ، ) 0.01وعدم وجود فروق ذات داللة إحصائية ألفراد عينة الدراسة تبعا للمتغيرات ) ،أما المستوى ،)0.68ومتغير الجنس (0.708الديموغرافية ،حيث بلغت نتيجة (ت) لمتغير الجنسية ( التعليمي فبلغت قيمته ( )0.11نحو مستوى الخدمات التعليمية المقدمة من الجامعة ومدى تحقق أبعاد جودتها. الكلمات المفتاحية :االتجاهات ،مستوى الخدمات التعليمية ،جودة الخدمات التعليمية. Selected Papers shall be published in the International Multilingual Academic Journal ISSN 2330-6440 & American Academic & Scholarly Research Journal ISSN2162-3228. http://aasrc.org/aasrj/