DR. WILLIE JOLLEY`S PREP 4 SPEAKING

DR. WILLIE JOLLEY'S
PREP 4 SPEAKING
TELESEMINAR SERIES
Segment #2 Summary Notes
HOW TO MARKET YOUR BUSINESS
SO YOU CAN SPEAK MORE
How To Market Your Business So You Can Speak More
The way to boost your speaking business is to
increase your speaking opportunities! If you want to
speak more - you must work at speaking more!
Yes! You’ve got to uncover or create speaking
opportunities for yourself!
Speaking is an art form that takes time, preparation,
practice to master.
And while you’re building the art, you must speak!
That’s the only way to build your craft!
You must let everyone know you are a Speaker and
have a message that can help their organization or
business.
Dr. Jolley’s special guest is Delatorro McNeal, III.
Delatorro was named The College Speaker of the Year,
a Million Dollar Round Table speaker and one of the
youngest to earn the Certified Speaking Professionals
(CSP) designation in the National Speakers
Organization.
P.O. Box 55459 | Washington, DC 20040
www.williejolley.com | [email protected]
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How To Market Your Business So You Can Speak More
How do you market your business so you can speak
more?
Remember to find at least one nugget from this
program that you can use – right now! Get busy doing
it.
Then tell us how you are working it! You may be
selected to offer your testimonial during our next
seminar!
Dr. Jolley’s Notes:
Marketing is getting the word out about your products.
Marketing leads to sales. Willie started with just a
legal pad, a phone book and rotary phone.
1. Tell everyone in your network or inner circle
you are speaking – relatives, friends,
associates…anyone in your network. Then
expand the circle!
2. Use the telephone! Call and market before you
sell. Say “This is what I do and can do for you
and your company.”
P.O. Box 55459 | Washington, DC 20040
www.williejolley.com | [email protected]
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How To Market Your Business So You Can Speak More
3. Create cheap printed material to give away:
fliers, big postcards (what you can do for
them w/pictures), bookmarks, etc.
4. Create simple website (Wordpress)…your #1
marketing tool.
5. Use the three-foot rule. Talk to everyone
within three feet of you!
6. Identify decision makers who hire speakers.
Ask lots of questions to get to the right
person. Then pitch your program!
7. Speak for free and get testimonials, audio
and video.
P.O. Box 55459 | Washington, DC 20040
www.williejolley.com | [email protected]
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How To Market Your Business So You Can Speak More
Delatorro McNeal’s Notes:
1. Find a voice you trust. Then follow it!
2. Establish a rock solid work ethic. Be “a
stamp” until it delivers.
3. Hunt down who you admire and serve
them.
4. Create your signature story (a 5-minute
version to a 50-minute version).
5. Keep busy with free speeches i.e. Rotary,
Lions, Chamber, BNI. You cannot download
a full calendar! You must hustle. And what
happens when they like your first talk? Do
you have anything else?
6. Hustle: nights, weekends, lunch breaks,
vacation time.
P.O. Box 55459 | Washington, DC 20040
www.williejolley.com | [email protected]
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How To Market Your Business So You Can Speak More
7. Listen to trusted counsel. Attend NSA
Convention.
8. Pick a niche and grow rich.
9. Know what you don’t know and ask for
help.
10. Devour information about your craft.
11. Identify your special business model:
speaking, seminars, facilitation, media host,
etc.
12. Pay to showcase.
13. Create space for your gift. Join the 5am
club! Noon Shiners. Work in your car during
lunch hour. Attend conferences.
P.O. Box 55459 | Washington, DC 20040
www.williejolley.com | [email protected]
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How To Market Your Business So You Can Speak More
Note: You must have an incredible
presentation. You must be memorable.
They must miss you!
Repeat business is the test of success!
About Delatorro McNeal
Most recently ranked #32 of
the Top 60 Best Motivational
Speakers in the World,
Delatorro L. McNeal, II , MS,
CSP, has been transforming
the lives of people from all walks of life for
over 15 years. As an internationally renowned
Peak Performance Expert, Keynote Speaker
and Best Selling Author, Delatorro has
spoken in 49 of the 50 US states and abroad
and has delivered well over 3000 paid
presentations to major corporations,
P.O. Box 55459 | Washington, DC 20040
www.williejolley.com | [email protected]
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How To Market Your Business So You Can Speak More
professional associations, conventions,
pro-sports teams, churches, and leadership
conferences.
His list of clients includes Johnson & Johnson,
New York Life, JP Morgan Chase, Prudential,
Accenture and a host of others. Delatorro holds
the prestigious CSP designation, which places
him in the top 7% of paid professional speakers
worldwide. This is the highest international
recognition of professional speaking excellence.
Delatorro has been featured on national and
worldwide television networks like FOX, ABC,
NBC, BET, TBN, Daystar and Oxygen as well as
syndicated radio shows all across America.
Website: www.platinumperformanceglobal.com
Email: [email protected]
Phone: (813) 963-5356
P.O. Box 55459 | Washington, DC 20040
www.williejolley.com | [email protected]
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