Shell V-Power Diesel delivers real power

Transcription

ISSUE 3 2010
SHELL WORLD PHILIPPINES
Shell V-Power
Diesel delivers
real power
A high-performance fuel designed
to help your car achieve its
performance potential,
whatever car you drive.
editorial
ISSUE 3 2010
SHELL
WORLD
PHILIPPINES
Meet the team
Editorial Advisors
Roberto S. Kanapi
Mylene M. Santos
Editor-in-Chief
Sankie G. Simbulan
Delivering the energy the world needs in responsible ways necessitates
active partnership. This issue of Shell World Philippines is replete with
stories of Shell’s collaborative work to secure a sustainable energy future:
Brunei Shell Petroleum’s exploration and project execution teams show
how effective teamwork and integrated planning helped them go from
exploration to production in less than six months, setting a new record for
the speed of near-field exploration delivery;
Pilipinas Shell’s oil distribution terminals demonstrate how working closely
with its neighbouring communities through the regular Road Safety for
Children workshops has empowered thousands of children to keep safe
from road accidents;
Managing Editor
Jun Jay G. Jimenez
Copy Editor
Christine R. Guison
Promoting the safe use of Liquefied Petroleum Gas (LPG) among
households nationwide, Shellane, in partnership with its dealers and the
Bureau of Fire Protection, holds regular safety seminars to equip regular
citizens with the knowledge and basic skills to respond to emergencies
arising from LPG usage;
Writers
Jocelyn Diana-Diga
Christine R. Guison
Jun Jay G. Jimenez
Contributors
Janot Barretto
Paul Chang
Sai Culanag
Marites Manderi
Yannah Malifer-Romano
welcome
JB Salvador
Cid Santillan
Ronald Suarez
Patrick Tadeo
Jake Zepeda
To contact the SWP Team:
Mailing Address
Shell World Philippines
14/F Shell House
156 Valero St., Salcedo Village
Makati City 1227
The young and dynamic technologists of the Shell Tabangao Refinery
exemplify how they jointly apply their skills and talents to ensure that the
"best in class" plant operates with utmost efficiency; and
Shell Sustainable Development Manager Ronald Suarez shares how Shell
has banded together with the Kapit Bisig para sa Ilog Pasig movement to
spearhead the gargantuan task of cleaning the tributaries of the Pasig river
in the journey towards reviving this historic waterway to its original glory.
Achieving our most noble aspirations is easier when we harness the power
of collective action. At Shell, we believe that the promise of a new and
better energy future is realisable if we power progress together.
E-Mail
[email protected]
Website
www.shell.com.ph/shellworldphilippines
SANKIE G. SIMBULAN
Business and Corporate Communications Manager
External Recognition
Shell World Philippines is published quarterly for
the employees of the Shell companies in the
Philippines and for interested readers outside the
business. Opinions expressed do not necessarily
reflect the official views of any Shell company.
The following expressions are inherent to Shell
businesses in the Philippines: SciP (Shell
companies in the Philippines), which
encompasses its companies in the country; and
Pilipinas Shell (Pilipinas Shell Petroleum
Corporation). The specific names of other Shell
companies will be duly mentioned in the article.
Shell World Philippines is published by the
Communications Department for the Shell
companies in the Philippines.
2 SHELL WORLD PHILIPPINES
Thank you for making eSWP, the online newsletter of the Shell companies in the
Philippines, win an Award of Excellence in the Communication Skills: Electronic and
Digital Communication Category of the 2010 Philippine Quill Awards.
contents
4
EXPLORING THEIR BOUNDARIES
A team of exploration experts in Shell sets on
a challenging yet rewarding exploration
project aiming to bring it off from exploration
to production in just under 180 days.
6
BUILDING CONFIDENCE:
REFLECTIONS ON DEEPWATER
HORIZON
Shell executives share insights and learning
from the Gulf of Mexico incident and Shell’s
approach to safety to keep its people and
assets safe.
06
8,30
NEWS IN BRIEF
A mix of stories about the various business and
social development activities of Shell
companies in the Philippines that support the
country’s quest for progress.
12
TEACHING ROAD SAFETY TO
CHILDREN
Shell’s Oil Distribution Terminals teach children
in the neighbouring communities how to keep
safe from road accidents.
12
14
SHELLANE SAFETY SEMINAR: A
DECADE OF KEEPING FILIPINO
FAMILIES SAFE
Shellane has been spreading the good word
about adherence to safety among households
around the country through the Shellane Safety
Seminar which equips LPG users with knowledge
and skills to respond to emergencies.
16
MEET THE “TECHS”: THE
DYNAMIC YOUNG MEN AND
WOMEN OF SHELL TABANGAO
REFINERY’S TECHNOLOGY TEAM
28
Discover the excitement and challenge of working
for Shell Tabangao Refinery’s Technology
Department, as our young technologists open
their door for a glimpse of their world.
24
shell philippines exploration
feature: LADY ON BOARD
Meliza Atienza, Shell Philippines Exploration
B.V.’s first female operations engineer, shares
the joys and challenges of working on the
offshore Malampaya platform.
25
THE GODFATHERS
Know how the three former Shell Executives
inspired their respective teams to succeed in the
first Shell Eco-marathon Asia Challenge in Patrick
Tadeo’s story published in Top Gear Magazine.
28
SUSTAINABLE DEVELOPMENT IN
ACTION: ESTERO DE PACO—
FROM IMPOSSIBLE TO POSSIBLE
The partnership of Shell and Kapit Bisig para sa
Ilog Pasig aims to immortalise the Pasig River as
a sparkling body of water in the heart of Manila
by clearing its tributaries and esteros of wastes.
35
DIVERSITY & INCLUSION FEATURE:
the best of both worlds
Business and Corporate Communications
Manager Sankie Simbulan shares her enriching
experience as a participant to the Rotary
International Group Study Exchange Programme.
38
SURVIVAL, SUCCESS AND
SIGNIFICANCE: THE STORY OF
ROGELIO KENE, A SAKA
GRADUATE
An inspiring story of a tribesman in Palawan
who proves that every dream can be
realised through hard work, determination
and a humble heart.
20
ON SPOTLIGHT:
SHELL V-POWER DIESEL
DELIVERS REAL POWER
Shell once again demonstrates its
commitment to making better fuels through
its latest offering, the Shell V-Power
Diesel, a high performance fuel whose
unique formulation helps diesel engines
achieve maximum performance potential.
SHELL WORLD PHILIPPINES 3
Exploring
their
boundaries
How do you go from exploration to
production in less than six months? With just a
short window of opportunity, one exploration
and project execution partnership in Brunei Shell
Petroleum pushed back their teams’ boundaries,
integrating plans and getting decision-makers
into the room fast. Putting safety first, they
set a new record for the speed of near-field
exploration delivery.
Source: Upstream International Comms, Claudia Reitenbach
T
he BG18 well in Bugan, 21 kilometres
off the coast of Brunei, is a textbook
example of effective near-field
exploration – or NFE. It’s about exploring
near to proven fields using the same
technology, then reaping extra rewards with
a lot less investment risk.
The exploration and project execution teams
from Brunei Shell Petroleum (BSP) had been
planning the BG18 well in order to explore
for, develop and produce proven reserves in
the area. At the same time, by using NFE,
they could also target a second area –
“Block B” – close by.
There’s nothing new about NFE, but what
was different this time was the speed the
project would need to move at: working
together, they’d have just six months
to capitalise on their opportunity, from
identification right through to production.
It’s something the hydrocarbon development
decision-making process isn’t used to, not
least with two teams to align. All that was
about to change.
Powering ahead
Thankfully, there was one distinct advantage
from the start. As Hilarion Millan, senior
reservoir engineer and project execution
leader, explains: “With production on the
neighbouring block assured, everybody
knew that if Block B turned out to be nonproductive, we had a fallback option.”
Feeling confident that the original project
goal would still stand, whatever the outcome
on Block B, the teams were spurred on to go
the extra mile - adopting lean management
approach to work faster, and pooling their
exploration and exploitation brainpower to
bring off the project in under 180 days.
Hilarion’s knack for hydrocarbons quickly
extended to a knack for bringing people
together at the project table. “From the outset
we had all the decision-makers from both
the exploration and development sides in the
same meeting, in the same room, to agree on
the plan for the well,” he says. “It was a true
joint effort.”
Joshua Harrison, an explorationist with BSP’s
Exploration Group, brought his expertise to
the cross-functional team. “I worked more
with Hilarion’s team than the exploration
side, which isn’t unusual for an NFE well,”
he says, “but this time it was essential given
the timeframe we had. It let us develop an
integrated plan that allowed for exploration
of Block B without compromising on quality.”
Their plan was seamless, from the exploration spud
to production string tie-in, and the approvals too. It
was another unusual achievement.
Fortunately, the hydrocarbon volumes in Block B
were inside the range the team first predicted.
Joshua says: “It was very rewarding. The
analysis we had carried out confirmed that
we hadn’t compromised by implementing the
project in such a short space of time.”
Safe delivery
Almost immediately, they started developing
the exploration well. Called a “side-track”
well, it was literally drilled out of the side of the
original exploration well.
Joshua says: “It meant moving from the
exploration phase to the development phase
within matter of hours rather than months.”
Hilarion put his trust a rig that had already
drilled eight Bugan wells, all with top-quartile
performance. “You could say we had all
the best tools for the job,” he said. “The
performance statistics of the rig were the best in
the group, and we were really able to use the
team’s technical knowledge and experience.”
He adds: “Cost savings were almost totally
down to the speed with which the project
was delivered.” But does speed come at a
cost? Hilarion thinks not, having led a team
with safety as its first priority, achieving
zero reported incidents.
And Joshua’s verdict? “It goes without saying
that if I hadn’t worked with Hilarion’s team on
this so intensely, there’s no way the project
would have been completed in six months,
even with a team of 10 on exploration – let
alone our team of four.
“Together, we figured out what was important
for the project, did the work and then got
the right people in the room to make the
decisions when we needed them.” SWP
Drill floor workers remove
the drilling equipment that
completed the relief well
and made the intersection.
Onboard the Transocean
DD III in the Gulf of Mexico
on 16 September 2010
Building
confidence:
reflections on
Deepwater
Horizon
© BP p.l.c.
When CEO Peter Voser spoke to media giants CNN, Fortune and Time in
June about the Gulf of Mexico oil spill, he asserted that Shell remains
committed to deepwater, and to learning from the Deepwater Horizon
incident. His words reflected the serious, but clear-headed approach Shell
is taking to find a way forward for the industry.
T
he April blowout at Transocean’s
Deepwater Horizon drilling
rig in the Gulf of Mexico
(GOM), Macondo field, sent shock
waves throughout the industry. Shell
employees have been saddened by
the loss of life and the environmental
impact of the worst oil spill in US
history. Now Shell is teaming up as
part of an industry reaction with the
development of a rapid-response
containment system and a call for
increased transparency.
Greg Guidry, like many at Shell,
felt the news from the Gulf on
a personal level. As a business
leader, he recently addressed a
European Union (EU) regulatory
panel in the wake of the GOM
disaster. As part of his testimony on
deepwater-critical activities ongoing
or planned by Shell in Europe, he
spoke as the only person from more
than 20 industry representatives
present to be personally connected
to the spill region.
“I spent most of my career working in
the Gulf, and I was born and raised
on the coast of Louisiana. I have
family affected by the impact on the
economy and local business. This
goes beyond my responsibility in Shell
to keep things safe. That’s why, when
I went in front of the EU panel, I was
certain of my confidence in Shell’s risk
mitigation,” says Greg.
The EU panel, which met mid-July,
posed three predominant concerns:
ensuring a spill will not happen
again; clarifying accountability if it
ever did; and how gaps in current
regulations can be shored up. These
concerns are echoed throughout the
industry and beyond.
Committed to
improvement
While the US
presidential
commission’s
investigation
into the GOM
incident continues,
the industry is
committed to
improving response
capabilities.
“As an industry,
we’re making
significant efforts to improve
prevention, well intervention, and
spill response to ensure safe drilling
operations. This includes the plans
announced recently to develop,
build and deploy a rapid-response
system that will be able to capture
and contain oil from a potential future
underwater well blowout in the Gulf,”
adds Greg.
Other activities across Shell’s
Upstream business include
completing a comprehensive review
of well plans, drilling protocols,
and safety and oil-spill response
procedures globally. Upstream has
also improved internal emergency
planning and commenced a deeper
review of all safety emergency
systems, including blowout
preventers and related equipment.
Regulation and boosting
confidence
According to Kieron McFadyen,
“Shell has a systematic approach to
safety that helps to keep our assets
and people safe; this includes our
industry-leading standards. We also
have a responsibility to participate
constructively and meaningfully with
industry. Shell continues to engage
Greg Guirdy
Kieron McFadyen
with our peers and industry bodies
such as the International Association
of Oil and Gas Producers (OGP) and
the American Petroleum Institute (API).
We support a system of goal-based
regulation, whereby the government
sets performance targets, and industry
delivers on these targets in a way
that lets us use new technology as it’s
developed. We believe this system
is good for the public, industry and
government alike.”
Regarding how regulatory bodies
will proceed, Greg comments: “In
the end there will be changes that
come out of this incident. We owe it
to ourselves to fully take advantage of
the learning.”
As he points out, over the past
25 years, industry has drilled
approximately 14,000 deepwater
wells worldwide without significant
incident, but this event has rocked
public trust: “We will respond by
being even more transparent and
educating the public about offshore
operations and the talented people
that have done this safely for many
years. How else can we restore
confidence other than by being
open, honest and transparent about
managing the risks?” SWP
news in brief
SPEX completes drilling campaign for SC38 and 60
Shell Philippines Exploration
B.V. (SPEX) completed its drilling
campaign for Service Contracts
(SC) 38 and 60 and has
achieved a significant safety and
environmental performance of
167 Goal Zero days.
Last July, SPEX and its joint venture
partners South China Resources, Inc.
(SCR) and Kuwait Foreign Petroleum
Co. (KUFPEC) commenced with the
drilling activities in SC60. Situated
in northeast Palawan, SC 60 has
a well depth of 2,700 metres and
made use of the Atwood Falcon
drilling rig, which was also used for
SC38. SPEX holds 55 percent of the
SC60 contract, KUFPEC with 30
percent and SCR with 15 percent.
The SC38 drilling, on the other hand,
started in April 2010, with a well
depth of 3,000 metres and is also
located along offshore Palawan.
The 4-month drilling campaign
has been delivered ahead of the
planned schedule and activities
have been safely executed for
both wells. The Atwood Falcon rig
has now departed the Philippines
and has been handed back to
Shell Malaysia Exploration and
Production. [SPEX Communications]
DPWH awards final accreditation to Shell for Asphalt Mix
terms of resistance to rutting,
cracking, stripping and aging.
Formulated from carefully
chosen combinations of bitumen
and thermoplastic elastomers,
it is designed for the most
rigorous pavement conditions
and longer pavement life.
The Department of Public
Works and Highways (DPWH)
Bureau of Research & Standards
recently awarded the final
accreditation for the use of
Shell Cariphalte in Porous
Asphalt Mix. With this final
accreditation, the product is
now registered and is eligible
for use subject to the standard
specifications for DPWH roads
and bridges.
Shell Cariphalte is a high
performance Polymer Modified
Bitumen (PMB) used for premium
pavements. Cariphalte is a high
performance binder developed by
Shell to meet its customers' needs
for enhanced road performance in
Cariphalte has a proven track
record around the globe and
was the binder used to pave
the new Sepang International
Formula 1 circuit. Some other
notable local projects with Shell
Cariphalte are the Macapagal
Road and Clark Airport.
The supply deal with NIDO Petroleum Philippines is a market breakthrough for Shell
Marine Products in servicing and delivering to offshore exploration customers.
Trans-Asia Shipping Lines signs supply contract with Shell
Shell Marine Products Philippines (SMP)
and Trans-Asia Shipping Lines, Inc.
signed a one (1) year supply contract
at the Marriott Hotel in Cebu City.
Trans-Asia Shipping Lines, Inc. (TASLI)
is uniquely positioned as a Cebubased company with unsurpassed
experience in the Visayas-Mindanao
areas, with its complement of
RORO (roll on, roll off) vessels. It
is one of the leaders in the field of
cargo handling, passage and route
development.
SMP Phils. successfully won the
account exclusively over its previous
supplier, Chevron.
“Love is lovelier the second time
around,” said Kenneth L. Sy,
President of Trans-Asia Shipping Lines
CEREMONIAL CONTRACT SIGNING. Shell, Marine Products & Trans-Asia Shipping Lines, Inc. marked its
business partnership on May 13, 2010 at Marriott Hotel Cebu City. In photo are (Seated, l-r) Jackie Dela Cruz,
SMP Team Lead Phils; Richard C. Tiansay, SMP Senior Sales Manager, PTV; Arthur Kenneth L. Sy, President, TASLI;
Julian L. Sy, Chairman of the Board, TASLI; (Standing l-r) Jerome Evangelista, CRT Field Based Account Manager;
Rey Cruz, Distribution Manager, Southern Islands; Emi Nasara, B2C Account Manager; Sai Culanag, SMP
Account Manager-Southern Islands; Ferdie Vasquez,Bitumen Account Manager; and Alex Baguio, B2B Lubes
Techincal Service Engineer.
in his speech during the contract
signing, referring to Shell’s renewed
partnership with the company, since
Shell was their former supplier several
years ago.
The TASLI account is currently
being managed by SMP account
Manager for the Southern Islands
Sai Culanag, Jr.
NIDO Petroleum Philippines inks supply deal with Shell Marine
Shell Marine Products (SMP) and
NIDO Petroleum Philippines signed
a 2-year Fuels Supply Agreement for
the latter’s Tindalo Oil Field Drilling
Operations in offshore Palawan. The
contract signing was held on June 11,
2010 at the Tower Club of Philamlife
Tower in Makati City.
NIDO Petroleum is an oil and gas
exploration and production company
whose business activities are focused
on their two million hectares of
exploration and development assets at
the northwest Palawan Basin.
The Tindalo Plan of Development
under Service Contract 54A was
approved by the Department of
Energy in September 2009. Tindalo-1
exploration well has contingent oil
resources of up to 24 million barrels,
which yields about 15,000 to
18,000 barrels of oil per day.
NIDO PETROLEUM PHILS. CONTRACT SIGNING. (Standing, l-r) In photo are Alvin Panuncialman, SMP Phils. Fuels Account
Manager; Jackie dela Cruz, SMP Phils. Sales Team Lead; Richard C. Tiansay, SMP Senior Sales Manager, Phils/Thailand/
Vietnam; Joanne Williams, Deputy Managing Director, Nido Petroleum; Leonardo M. Ote, VP-Operations, Nido Petroleum;
Kristine Gay Q. Galang, Legal Counsel, Nido Petroleum; Simon Leith, Operations Manager, Nido Petroleum.
“We’d like to congratulate our
Account Manager Alvin Panuncialman
who worked hard on this project for
months as well as Technical Engineer
Robert Capistrano. Appreciation also
goes to those who helped along the
way, Rhoel Alba and Tony Tagacay
of Supply Marine, Supply Ops Dennis
Javier and team and Lyds of E&S. The
Shell Philippines Exploration team was
definitely of great help, starting with
the exploration 101 session and the
usual consultations,” said SMP Senior
Sales Manager Richard Tiansay.
The supply agreement signifies a
market breakthrough for SMP in
servicing and delivering to offshore
exploration customers.
[Sai Culanag]
news in brief
Aboitiz Transport System signs Risk Marketing contract with Shell Marine
Aboitiz Transport System, Inc. (ATS)
signed a one (1) year master fixed
price agreement (Risk Marketing)
with Shell Marine Products Phils.
The ceremonial contract signing
was held on June 1, 2010 at Shell
House, Makati City. ATS is the first
marine customer in the country that
signed a Risk Marketing contract,
made possible through the strong
customer relationship management
and professional sales team of Shell
Marine Products.
In photo are (seated, l-r)
Jackie dela Cruz, SMP Phils.
Sales Team Lead; Richard C.
Tiansay, SMP Senior Sales
Manager, Phils./Thailand/
Vietnam; Lilian Cariaso,
ATS Chief Financial Officer;
Vivien Vicente, ATS Corporate
Planner. Standing (l-r) Roberto
Capistrano, SMP Technical
Manager,Phils./Thailand/
Manager; Gerry Manares, SMP Phils.
Vietnam; Jane Rivera, SMP
Lubes Account Manager. [Sai Culanag]
Phils. Office Based Account
Team Energy recognises Shell
Lubes as outstanding supplier
Pandacan and Buli terminals
conduct off-site spill drill
Team Energy
Corporation
conferred a
Certificate of
Appreciation
to Shell
Lubricants in
recognition
of the latter’s
valuable
support and
contribution
in achieving its supply requirements for the year 2009.
It is the third award given to Shell Lubricants for its
exemplary performance in providing lubricants and
diesel requirements for Team Energy’s operation of its
coal facilities in Luzon.
Last June 5, 2010 at around 1115H, the first call was
made to Pandacan haulier GDC. This prompted the
haulier to activate their Emergency Response Team and
respond to the drill site at Pres. Quirino Ave. in Manila.
Seven hauliers – AC-1, BGH, GDC, GTI, JJV, NTI and
PLC also headed to the site and executed their emergency
response plans.
Shell Lubricants Sales Manager Bryan Nazareno &
B2C Indirect Sales-Account Manager Danny Kumar
together with Commercial Fuels Sales Manager Rene
Sarte, received the Certificate of Recognition during a
simple awarding ceremony held on June 18 at the Sun
Valley Golf and Country Club in Cogeo, Antipolo City.
Team Energy owns and operates two clean coal facilities
in Luzon, providing both immediate and long-term
solutions to the country's evolving energy needs.
[Jo Diana-Diga]
Drill scenario: A lorry was traversing Pres. Quirino Ave. to
deliver 16KL ADU when a bystander called the attention
of the driver. Product was dripping from underneath
the lorry. He discovered the doubler plate attached to
the tank frame of compartment 1 has cracked. Driver
initially tried to contain the spill using his emergency
spill kit. But noticing the volume of dripping product was
gradually increasing, driver called for assistance. The
biggest challenge was conducting the drill at a heavy
goods vehicle-congested area on a weekend, when
there is no truck ban. Local Brgy. 824 Council had to
close westbound lane during the drill and re-route traffic.
Manila Police District Station 10, Bureau of Fire Protection
Paranaque Fire volunteers and San Andres Malate Fire
volunteers provided security, fire and medical assistance.
The drill was part of Shell's regular crisis exercises aimed
at promoting a culture of emergency preparedness and
improving the capabilities of the response teams, and
equipment of both Shell and its partners.
[Yannah Malifer-Romano]
Kline’s research shows that despite very challenging market conditions, Shell has continued
to outperform the lubricants market as a whole and maintain our global leadership position.
Tan Chong Meng, Shell B2B & Shell Lubricants Executive Vice President
Shell ranked no. 1 Lubricants supplier globally for
fourth consecutive year
Customer focus and
technology leadership
ensured increased market
share and competitive lead
despite economic recession
Shell has been named the No.1
global lubricants supplier for the
fourth consecutive year in an annual
research study carried out by Kline &
Company (”Kline”).
Despite one of the toughest
operating environments since the
Great Depression, Shell Lubricants
trumped a tumultuous 2009,
growing its global market share to
13.4% from 12.7% in 2008. It also
widened its lead over its nearest
competitor to 2.5%, up from 1.6%
the year before. These figures are
especially significant, given that
2009 worldwide lubricant demand
declined 8.4% over 2008 to 35
million tonnes.
“Kline’s research shows that despite
very challenging market conditions,
Shell has continued to outperform
the lubricants market as a whole
and maintain our global leadership
position,” said
Tan Chong
Meng, Executive
Vice President
for Shell B2B
and Shell
Lubricants. “I
believe this is
the result of
a consistent
strategy that
focuses squarely
on customers, as
well as leading
technologies
delivering superior products and
services that add value for clients.”
According to Kline, the impact
of the global recession had been
less severe in the Asia-Pacific
region, which continued to show
the most robust volume growth.
Shell achieved strong growth in
China to garner an 11% market
share, extending its lead as the
top international supplier; in
growth markets like Indonesia,
Shell is a significant player among
international oil companies. Kline
also noted that the USA – the
largest lubricants consuming market
– was among those that were
most impacted by the economic
downturn. Nevertheless, Shell
continued to maintain its leadership
position with an 11.6% share.
On the industry’s competitive
landscape Kline indicated that
technological expertise has been,
and will increasingly become, an
important differentiator for lubricants
suppliers. This is a key strength
for Shell, whose technological
leadership includes more than 70
years of innovation through investing
in research and development (R&D),
and recruiting world-class scientists
to create some of the most advanced
lubricant products available. Most
recently, Shell broke ground for
the construction of a technical
services centre in Zhuhai, China.
When operations start in 2011, the
centre will provide comprehensive
lubricating solutions to Chinese
customers in the automobile,
shipping and power industries. Shell
also partners with leading original
equipment manufacturers, customers
and institutions in projects that enable
testing of its products in some of the
most demanding conditions.
Shell’s focus on customers has won
the confidence of many who are
market leaders in their sectors. Earlier
this year, Shell and Hyundai Motor
Company announced the renewal
of their global lubricants agreement,
making Shell the preferred lubricants
supplier for a further five years.
International mining companies
such as Anglo American have also
extended their contracts with Shell
over the last 12 months.
Shell named No.1
global lubricants
supplier for fourth year
in a row
Teaching Road
Safety to Children
Shell’s Oil Distribution Terminals CONTINUE TO teach children in the
neighbouring communities to keep safe from road accidents.
By Janot Barretto, Pilipinas Shell COMMUNICATIONS Manager for Distribution
B
eep! Beep! Startled,
10-year old Erika jumped
from the street side
where she was walking, to the
narrow, cramped and vendorlined sidewalk of Jesus Street in
Pandacan, Manila. The young,
wide-eyed child was on her
way home from the nearby
elementary school. She was
so engrossed at looking at the
array of colourful toys displayed
on the sidewalk that she did
not notice the approaching
vehicle from behind. This is not
an uncommon scenario, with
the problem of road encroachment
prevalent both in the metropolis
and in the provinces.
A serious concern
According to safety practitioners,
a combination of road conditions,
improper driver behaviour and
unsafe pedestrian practices often
lead to fatal road accidents. Over
the years, child road deaths and
injuries have reached epidemic
proportions. According to the
World Health Organisation and
UNICEF, road traffic injuries are the
leading cause of unintentional death
to children 10 - 19 years of age and
the second leading cause of injury
related death for children between 5 9 years of age. More than 260,000
children die as the result of road traffic
crashes each year, and it is estimated
that up to 10 million more are nonfatally injured.
Multi-pronged approach to
road safety
Recognising the enormity of the
problem caused by both internal
and external contributory factors,
Shell has put in place a wide range
of programmes and interventions to
help mitigate the concern for safety
on the road, starting with its own
personnel. Just to name a few, the
company requires its staff to strictly
observe journey management plans
and to attend regular training sessions
on defensive driving to enable them
to become responsible drivers. Shell
likewise provides defensive driving
refresher courses and seminars to its
hauliers and customers, and regularly
conducts technical training for
mechanics and programmes on the safe
unloading and receiving of goods.
Shell’s lorry drivers are given highly
specialised road safety training to
ensure the secure delivery of products
to and from Shell’s customer sites.
Shell runs programmes for them
such as the Automotive Centre for
Excellence training and Hearts and
Minds modules, resulting to good
driving behaviour by lorry drivers,
who have become more engaged
in providing feedback on their road
safety concerns and the reporting of
road incidents.
Bringing road safety to the
community
In line with its good social
Shell has put in place a wide range of
programmes and interventions to help
mitigate the concern for safety on the
road, starting with its own personnel.
Shell’s Road Safety for Children workshops imbibe an accident-free
culture by imparting knowledge on traffic rules and regulations.
Road Safety is top priority
For Shell, getting road safety right is top priority. Road
safety is embedded in Shell’s business operations
since we rely heavily on road transport, such as lorries
that transport fuel to our gasoline stations.
Aside from running road safety programmes among
our employees and contractors, we also promote road
safety in the communities surrounding our facilities.
We have been implementing our Road Safety for
Children programme for more than a decade now.
The Road Safety for Children workshops have been
helpful in raising awareness on the importance of
road safety among children, their parents, caregivers
and teachers, educating them on traffic rules and
regulations, and imbibing an accident-free culture.
performance practice, Shell, apart
from its various internal safety
programmes, extends its road
safety campaign to the larger
community. Shell developed the first
Traffic Safety Zone, located in the
University of the Philippines-Diliman
Campus, to showcase the benefits of
an effective road safety programme.
For its neighbouring communities,
Shell conducts road safety
workshops in schools and
barangays adjacent to the 22
oil distribution terminals through
its Road Safety for Children
programme.
The Road Safety
for Children
programme
is aimed at
educating the
community on
traffic rules, road
signages and
large vehicle
blind spots so
that pedestrians
can better
observe proper road safety and
prevent road accidents.
Teachers and parents are likewise
made to realise their important role
as road safety advocates among
students, children and the public in
general. For majority of the Shell oil
distribution terminals, the Terminal
Managers and their assistants
conduct the Road Safety workshops.
Some terminals also tap the services
of Maintpro Consultancy to conduct
the training. For sites where Pilipinas
Shell Foundation is present, they
assist in coordinating with the target
schools or barangays.
During the first half of 2010, Shell
conducted Road Safety for Children
workshops in seven (7) schools
near the Pandacan terminal, which
included Carlos P. Garcia and Don
Mariano Marcos High School;
Beata and Bagong Barangay
Elementary School; St. Joseph
School; and Barangays 833 and
834 Day Care Centres.
Shell’s Buli Terminal in Sucat,
Paranaque conducted their Road
Safety for Children workshop in
May 2010, with Shell Terminal
Manager Lisa Yap-Dejadina
welcoming all the participants
coming from Brgy. Buli.
Francis Aling, Shell’s Terminal
Supervisor for the Bacolod oil
distribution terminal, conducted the
Road Safety for Children workshop
at the Andres Bonifacio Elementary
School. SWP
Shellane Safety Seminar:
A decade of keeping Filipino families safe
By Christine R. Guison
T
he Shellane
team could
not have
gone to the
community at a
more opportune
time. Just a day
ago, before
conducting the
Liquefied Petroleum
Gas (LPG) Product
Knowledge and
Safety Seminar,
residents from
Barangay 111
in Tondo, Manila experienced real
danger as one of the houses caught
fire due to an uncertified and illegally
refilled LPG tank. It was rather
fortunate that no one was injured or,
worse, killed.
Every day, individuals and families
are exposed to the dangers of
fire due to LPG accidents, for the
reason that 30% of LPG cylinders
found in the market these days are
considered defective. This means
1 out of 3 households are at risk.
In fact, a growing number of fire
accidents is attributed to fake LPG
tanks. According to the Bureau of Fire
Protection, there were 176 accidental
LPG explosions and 402 open flame
accidents due to negligence from
2007 to 2008.
A Commitment to Safety
The Shellane LPG brand is a cleanburning, versatile fuel that can be
used for a countless number of
applications. It is widely used in
homes, a number of businesses and
industrial applications.
With over 42 years of product
excellence, innovation, technical
expertise, supply reliability and
adherence to the strictest quality and
safety standards, Shellane remains top
of mind and the most trusted brand of
LPG in the country today.
Shellane is committed to provide its
customers with the highest level of
safety and services. Every Shellane
LPG tank has gone through careful
inspection and maintenance. “Safety
is very important for Shellane. It is
our license to operate. It is one of the
three pillars of our value proposition
to the customer and we take all the
necessary steps to ensure that this is
communicated to the end-user. We
invest heavily for our customers to
enjoy a product that allows them to
sleep soundly at night, with no worries
of LPG-related accidents,” said Anna
Barrios, Shell Gas (LPG) Philippines’
Marketing Implementor. “At Shellane,
we raise the standard of safety to
produce quality LPG cylinders. Only
genuine Shellane LPG is truly safe.
We do not only provide our customers
with a great product, we also make
sure that they know the safest way
to use it, through such ways as the
Shellane Safety Seminar,” she added.
The Shellane Safety Seminar
Held nationwide from Luzon all the
way to Mindanao, the Shellane Safety
Seminar has been going on for more
than 10 years. Its primary objective
is to equip regular citizens with
knowledge and basic skills to respond
to emergencies arising from LPG
usage. The seminar provides valuable
information on the characteristics and
proper use of LPG tanks plus a crash
course on emergency procedures
in the event of a leak or fire. The
seminars are conducted in partnership
with Shellane dealers nationwide and
the Bureau of Fire Protection.
“Most of the time, the Safety Seminar
attendees discover facts about LPG
that they would not normally find
unless researched. We teach them
basic LPG product knowledge in
such a way that it becomes relevant
and is now a tool for them in using
the product properly. As they say,
knowledge is power and the safety
seminar truly empowers the regular
housewife and takes them one step
further in ensuring their families’
safety,” said Barrios.
Aside from LPG product information
and proper usage, the seminar
also exposes the households to
the unsafe and unfair practices in
Did You
Know?
30% of Shellane cylinders found in the market,
especially in your neighbourhood sari-sari
store, go through illegal refillers. This means
your safety is compromised with tanks that
have not passed through safety checks and
could lead to serious consequences for you
and your loved ones. Call Shellane Hatid
Bahay (02) 887-5555* to ensure your
family’s safety!
*Metro Manila only
the LPG industry such as illegal
refilling, cylinder tampering, underfilled cylinders, uncertified and
illegally manufactured cylinders and
the prevalent use of scraped and
dilapidated cylinders.
“The Safety Seminars target all socioeconomic classes. We also educate
the underprivileged on the negative
impacts of using charcoal or firewood
on family health and the environment,”
said Barrios.
The half-day safety seminar also
introduces the 7-point Safety Check
offered exclusively by Shellane,
which outlines the safety process to
thoroughly inspect the LPG system
of households, thereby reducing the
risk of leaks and fire. This service is
offered to all Shellane Hatid Bahay
customers. Hatid Bahay is Shellane
LPG’s convenient and reliable
home delivery programme where
customers are assured of getting
their Shellane hassle free right on
their doorstep.
Shell Gas (LPG) Philippines’ General
Manager Ramon Del Rosario shares
other programmes that highlight
Shellane’s steadfast commitment to
safety.
“Shellane is
committed
to bringing
Shell’s
safety
commitment to the grassroots level.
We do this by conducting Barangay
Safety Seminars, by actively partnering
with BFP for Fire Prevention Month
and by providing valuable community
service which includes safety signages
in Batangas, rider safety programmes
for motorcycle drivers and a lot more.
These initiatives, in partnership with our
dealers nationwide, bring together our
safety advocacy and make it real in
the lives of the consumers we serve.”
Saving lives through
empowerment
40-year old Jocelyn Dacanay is
one of the many housewives who
attended the safety seminar conducted
in Tondo, Manila by Shellane
Account Manager David Plaza
and Supertraders, a loyal Shellane
distributor in the area. Mrs Dacanay
could still recount the frightening
incident that happened very close to
their home just a day ago. “It was
a normal Friday; I was doing the
laundry when suddenly I heard my
neighbours scream ‘Sunog!’ (Fire). I
panicked and all I could think of is
how I can save my children and our
home. I feared for our lives but I didn’t
know what to do,” she confessed.
“When I heard that Shell was coming
to our barangay to give a free safety
seminar, I knew I shouldn’t miss such
a rare opportunity. I do not want my
children to be traumatised again,” the
mother of five said.
Dacanay shared that the safety
seminar has been instrumental in her
newfound confidence in responding
to emergencies. “I learned many new
things that I didn’t know before. I will
definitely share these with my family
and friends. I am grateful to Shell for
this learning opportunity. Through this
seminar, I know that Shell cares for the
safety of all its customers.”
Through the long-running Safety
Seminar, Shellane proves that it
continues to play a leading role
in promoting best practice in the
industry. Aside from providing a
cleaner burning fuel, technical
expertise, advanced technology and
a commitment to safety like no other,
Shellane continually strives to deliver
better, safer and more reliable ways
to meet people’s energy needs.
The Shellane LPG Product Knowledge
and Safety Seminar, more than just an
information and education campaign
and a realisation of the company’s
safety advocacy, has been saving
lives and families for over a decade
now as it urges Filipinos to think safe,
think Shellane. SWP
Meet the ‘Techs’: The dynamic young men and
women of Shell Tabangao Refinery’s Technology Team
By Paul Chang and Jake Zepeda
P
ilipinas Shell’s Tabangao Refinery
is a breeding ground of technical
expertise and engineering talent.
The technical demands of operating
a refinery, which consists of different
functional areas integrated in a very
complex manner, are challenging, to
say the least.
For the Shell Tabangao Refinery
(Tabangao), meeting this challenge
head-on is the Technology
Department, headed by its Manager
Benny Aganda. This team is almost
always in the thick of resolving
issues and is the collective goto group for most people in the
refinery. Truly, being a refinery
technologist presents one with a
daunting responsibility not only
because of the technical demands
of the role but also because of the
need to build one’s credibility –
which is a tall order if you are a
twenty-something engineer thrust
into an arena full of colleagues
with twenty-something years of
experience under their belts.
Despite this, the “Techs”, as they
are called, appear to be a spirited
group of young, bright individuals
who perform the work-life balance
act quite well, which makes one
wonder, “What does it take to be
a technologist in an oil refinery and
how does one prepare for it?”
Crème dela crème
The desire to practice hardcore
process engineering is usually the
initial flame that lights the passion for
becoming a Technologist. For most
chemical engineering graduates,
working for an oil company comes
with a certain prestige which is why
there is always tough competition
when it comes to landing a job with
a reputable company like Shell.
This affords Shell the luxury of being
thoroughly selective with the graduates
that it hires.
Honour graduate, board topnotcher,
or student leader – this is the
usual profile of a Manufacturing
Technologist. This also presupposes
that the ability to achieve academic
excellence while fostering relationships
and positively influencing peers is key
to one’s success as a Technologist.
Working in a technical facility
For some who never lived away
from home, the first few months of
working in the Shell Refinery situated
in Tabangao, Batangas, were periods
marked with homesickness. There
were some who grew restless with
the peace and quiet that comes
with provincial life. But this was a
small sacrifice for the excitement and
promise of running of an important
facility such as Tabangao.
Pilipinas Shell’s crude refinery in
Tabangao, Batangas was built in
1960, commencing operations
in 1962. This made Shell a
complete downstream business
engaged not only in trading,
transport and distribution, but also
in the manufacture and refining
of petroleum products. Further
strengthening its commitment to
meet the country's increasing fuel
needs, in 1993 Pilipinas Shell
began the construction of a bigger
refinery adjacent to its existing
facility. Completed in 1995, the
100,000-barrels-per-day refinery in
Tabangao boosted Shell's refining
capacity, enabling Pilipinas Shell to
produce petroleum products which
are more responsive to the needs of
the country and the environment.
Members of the Technology Department. (Seated from left) Tudoy Leonin,
Dominic Baylas, Ronn Canono. (Standing from left) Priscile Trono, Joey
Bagot, Hannah Cabrillas, Joel Formacion, Angelle Rivera, Ankur Mittal,
Maeleen Pastrano, Jake Zepeda and Ellen De La Fuente.
Up close with the Techs
Angelle Rivera is a Process
Technologist whose daily grind
consists of troubleshooting plant issues
and working with other departments
to oversee changes in product quality
from processing different types of
feedstock and optimising the process
units for maximum margins. She feels
fulfilled in being able to apply the
chemical engineering principles she
has learned from the university to her
actual work.
“I like it when I see theory put
to action. Working for Shell has
enabled me to witness that every
day,” Angelle shares.
Using one’s technical know-how to
maintain a safe or process incidentfree workplace is what inspires
Dominic Baylas, one of the newer
Technologists. “It gives me a sense of
purpose knowing that I help everyone
Laboratory Manager Maeleen Pastrano discusses product
quality results with Senior Lab Tester Ritchell Saputil.
Technologists reviewing the refinery’s design document
to trouble shoot an operational issue.
The Shell Tabangao Refinery in Batangas
in the refinery go home safe to their
families every day,” he says. Instilling
culture change and harmonising
process safety standards are no mean
feats but Dominic feels that he is given
ample resources in terms of training
and coaching to overcome the
challenges he faces at work.
Back in the university,
learning about the many
facets of the oil refining
industry has always
fascinated Hannah
Cabrillas. Now that
she is working as an
Oil Movements (OM)
Technologist, she gets
to understand the
entire crude refining
process – from crude
receiving, processing
and blending to product
delivery to customers.
“I love how my job
lets me interact with
people across different
disciplines in the refinery. As an
OM Tech, I am heavily involved
with Operations, Economics and
Scheduling, Engineering and Health,
Safety, and Environment (HSE),”
says Hannah. “Since technologists
are involved in day-to-day plant
operations, the issues are never
routine and this makes our jobs
definitely not boring!”
Laboratory operations, which primarily
provide quality assurance of all
products leaving the refinery, are also
part of the Technology department’s
scope. This is being overseen by
Maeleen Pastrano, 26, the new
Laboratory Manager.
Tabangao Refinery also has its share
of expatriates. One of them is YangKholijah Bahari, who is on a twoyear assignment from Shell Global
Solutions Malaysia. Yang, who works
as an Advanced Process Control
Technologist, says that having a
refinery in front of her surely surpasses
her prior experience of just working
by the book. “Here, you have to
troubleshoot the real thing and the
risks and implications are just as real!”
Despite living overseas, Yang found it
something I might not have done if I
were surrounded by familiar people.
Living in Tabangao gives one a lot
of time to introspect, simply because
there are not too many distractions.”
Unwinding from stress
So how do our young Techs unwind?
“We do like to party every once
in a while,” says Ankur Mittal,
a secondee from Shell Global
Solutions Bangalore whose
overseas assignment ended last
October 1, 2010.
Ronn Canono and Jake Zepeda guide Operation’s
personnel Francis Sampol in running the process units.
easy to adapt to Tabangao Refinery’s
environment because “people are
very welcoming to foreigners”.
Joel Formacion, Utilities Technologist,
likes the fact that he is not stuck
to his desk all day. “The job has
both mental and physical demands,
especially during maintenance
shutdowns, where one has to climb
up a column or enter a vessel.”
“For the most part, I feel fortunate
that I understand how the oil industry
works, how it affects the economy
and society,” Prescille Trono says.
“And since Technologists participate
in government-sponsored forums
and private-industry discussions
on current policies and future
legislations on energy and
environment, I feel that I am doing
my small part in nation-building.”
Living independently at the
refinery
There are many perceived drawbacks
to working in Tabangao Refinery and
one of these is living so close to work.
Technologists stay at the Tabangao
residential compound, a just few
metres away from the refinery. Every
so often, one is asked whether the line
between work and life is continually
encroached due to this set-up. It is
also not uncommon to hear colleagues
from other Shell sites joke about the
stress of being neighbours with your
boss. Our Techs, however, are quick
to renounce these assumptions, saying
that overall, living in the residential
compound has more ups than downs.
“The upside to living so close to your
workplace is that you can wake up
30 minutes before work starts and still
get to the office on time,” Maeleen
remarks. “Even when you need to
work late, the five-minute drive from
the office to the residential compound
gives you enough time to recover for
the next day. This is impossible to do
if you’re working in the ever-bustling
business district of Makati!”
Contrary to the impression that
living in close proximity to your
boss brings with it some unease,
Process Safety Team Lead
Theodore Leonin has this to share:
“It is actually healthy for you to see
your bosses in a non-work setting,
how they interact with their families
and how they are as parents,
painting a more endearing
picture of them. Also, this living
arrangement allows colleagues
to become close friends and this
makes work so much easier.”
As for living away from Manila, most
technologists have adjusted well to
bucolic living. “Being in Batangas
and living away from my family
was difficult at first,” shares Angelle.
“As time went by, however, I was
beginning to enjoy the independence
that I have here. I was able to
discover new sides to myself which is
“We often also drive up to
Tagaytay (which is relatively
near Tabangao) on weekdays or
go shopping in Manila during
weekends. Even if we do have
friends outside of work, there
are times when we Techs go out
together even on weekends,”
shares Hannah of the Techs’ closeknit bonding.
Youthful promise
The Techs are truly a dynamic group
of young engineers whose youth
belies the heavy responsibility that is
set on their shoulders. Every single
day that they come to work, they are
faced with certain hazards that other
people their age may never face in
their lifetime. They are confronted with
situations that require them to make
critical decisions. They need to resolve
issues which can have potential
impact on the refinery if left unsettled.
Through all these, the Techs
maintain calm and composure that
can only come from having sharp
minds that were honed by quality
education and further strengthened
by sound technical training and
big hearts that are developed
through interpersonal relationships
and nurtured by a strong sense
of community. As their mentors in
the refinery say, the growth and
development of these Techs are
closely being monitored as they
have proven to have the capacity
to take on even greater roles in the
future. SWP
I
A day in the life of a Shell
manufacturing technologist
n this interview, Benny Aganda,
Shell Tabangao Refinery
Technology Manager, shares his
typical day at work. Operating at
100-thousand-barrels-per-day, the
Shell Tabangao Refinery has won
the Shell Manufacturing Executive
Vice President’s (EVP) “Process Safety
Excellence Award” from 20072009. The EVP Awards are given
to Shell refineries that have made
an exceptional contribution to Shell
operations. Tabangao has consistently
maintained its operational efficiency
and displayed impeccable safety
performance.
Q: How does a typical
morning at work looks for
you?
A: As soon as I arrive, I check if there
are any issues or problems happening
at the plant. It’s a daily thing as issues
vary from day to day. Together with
my team, we check on the health of
the plant and determine how we can
optimise our operations. If a problem
is at hand, we need to troubleshoot.
And then my team joins other staff
from operations; engineering; health,
safety and environment (HSE) for a
morning meeting. In this meeting,
which we hold religiously every day,
we discuss the status of the refinery.
We each get to understand issues
and how to address them.
Q: What do you think is the
most challenging part of your
job as a technologist?
A: Bringing everybody to a common
understanding of an issue and its
solution. There are a lot of challenges,
like in Process Technology, for
instance. Each issue is somehow
unique, and there are several
perspectives, but you have to help
bring forth a common solution in a
timely manner.
Q: Can you relate what an
eight-hour shift is like?
A: A day in the life of a technologist
is not strictly just an 8-hour shift.
Normally, it is a 12 to 15-hour duty.
In the morning, you try to resolve any
immediate issues that come up and
after these are addressed you need
to move to working on achieving
Technology Manager Benny Aganda
the medium and longer term goals
of the refinery. This involves the six
(6) Manufacturing priorities – Safety,
Reliability, Cost, Margin, Product
Quality and Energy Efficiency.
Q: What are typical tasks for
the technology department?
A: Our department focuses on core
technology, which includes process,
oil movements, utilities and process
safety. We also have a separate team
of around 10 people in the laboratory
and this is composed of a lab
manager, supervisor and lab testers.
Q: What are you
responsible for?
A: I make sure that all the services
of the company, in terms of technical
and product quality assurance, are
being met. I coordinate with all the
technologists and the laboratory to
ensure that they deliver excellent
service for the refinery. I also act as
a coach to my young staff. I believe
that aside from the technical aspect,
behavioural and leadership coaching
are also very important to achieve
our goals.
Q: What do you enjoy the
most about your profession
as a technologist?
A: What I find most fulfilling is
whenever I troubleshoot a refinery
problem, especially during crunch
time, as this is when one’s input
is critical and when one needs
to deliver the most. I also enjoy
coaching and developing young
talents, which I pursue with passion.
I am amazed by the abundance
of Filipino technical talents. In fact,
compared to other nationalities
I have worked with during my
previous international assignments,
I am proud to say that the Filipinos
shine when it comes to process
engineering. We have the right work
ethic and the Filipinos’ leadership
skills are at par with the world’s best
professionals. Our communication
skills also put us at an advantage.
Our English-language proficiency
helps us to easily understand and be
understood. That is why in my job,
I truly enjoy developing promising
young engineers and scientists who
have a great potential to excel in
our field and be key assets for Shell.
Q: How would you describe
in three words your job as a
technologist?
A: Never a dull moment! SWP
Shell V-Power Diesel
delivers real power
By JUN JAY G. JIMENEZ
Shell V-Power Diesel, a high performance fuel, is designed to help your car achieve its
performance potential, whatever car you drive. Developed to benefit any diesel car, Shell
V-Power Diesel is formulated to continuously clean the precision fuel injection equipment to
enable the engine to operate at its best. Its unique formulation helps diesel engines deliver
more power, and keep on delivering that power, as the miles are clocked up. The launch of
Shell V-Power Diesel demonstrates Shell’s commitment to making better fuels for its customers
and their cars.
S
hell V-Power is Ferrari fuel for the
road.
Over 60 years of successful technical
partnership demonstrate the real power
of Shell fuel and the superiority of
Ferrari. By developing and supplying
fuels and lubricants as well as
providing extensive technical expertise
to the Formula One team and Ferrari
road cars, Shell is able to conceive
cutting-edge technology and products
benefiting millions of motorists all
over the world.Shell works closely
with the Ferrari team in Formula One
to develop the highest performance
Shell V-Power race fuels and gain the
best reliability from Shell Helix Ultra
racing lubricants. The long-standing
partnership of Shell and Ferrari yields
breakthrough information that is the
bedrock of Shell’s innovations in fuel
technology, which provides power
and protection to millions of road cars
Eric Holthusen meets members of the motoring press
Pilipinas Shell Fuels Brand Manager Rona Rodriguez-Baes (left) and
General Manager for Retail Bong Fadullon
Shell Global Solutions Fuels Technology Manager for
Asia-Pacific and the Middle East "Dr. Fuels" Eric Holthusen
gives a thumbs up for Shell V-Power Diesel.
as well as draws out trust from millions
of motorists around the globe.
The partnership has come a long
way, paving the way for breakthrough
innovations not just in gasoline but
even in diesel technology. After several
decades of intensive experiments and
testings in the Shell laboratories, an
innovative fuel came to existence --- the
Shell V-Power, the first differentiated fuel
in the market. This is the culmination
of over six decades of innovation
and shared passion for performance
with Ferrari in the motorsports arena.
Through Shell V-Power, Shell has
successfully translated this technology
from the race track to a product for
every customer’s car.
On August 20, 2010, Shell
introduced new Shell V-Power Diesel
to Filipino motorists, designed to
improve performance, whatever you
drive. Sold for only P2.50 more
than regular maingrade diesel, Shell
V-Power Diesel is quickly gaining
a growing number of loyal patrons
all over the country. Since its debut
in Italy in 2002, Shell V-Power
Diesel has been satisfying millions of
customers in approximately 8,000
Shell service stations in 23 countries
around the globe.
The winning edge
Shell V-Power Diesel was developed
to help deliver the full performance
potential of diesel cars by keeping
the engines in top shape. Over
time, deposits build up in diesel fuel
injection systems, impairing the fuel
spray into the combustion chambers,
thus reducing combustion efficiency
and engine power. To sustain superb
engine performance, it is essential
that these extremely precise and
sophisticated parts of the engine are
kept in top condition.
“Developed in Shell laboratories
across the globe, Shell V-Power Diesel
demonstrates our leadership in fuels
innovation. It is part of our ongoing
mission to help customers get the
most from their fuel,” said Pilipinas
Shell Fuels Brand Manager Rona
Rodriguez-Baes.
With its unique formulation, Shell
V-Power Diesel is designed to help
remove and prevent the build-up of
deposits to sustain superior engine
performance. Any diesel engine
vehicle can use Shell V-Power Diesel.
Its advance formulation is designed
to help keep all cars operating at
their best. Specifically, Shell V-Power
Diesel is formulated to control the
Some of the winning entries in the Shell V-Power Diesel photo contest
Entry by Jon Cuadra
build-up of deposits in new cars and
help remove deposits that other fuels
have left behind in older cars.
“Shell believes that not all fuels
are the same, which is why we
continuously innovate to produce
better fuels for our customers. Our
team of scientists and engineers
work together to create the most
advanced fuels,” said Pilipinas Shell
General Manager for Retail Bong
Fadullon. “We offer motorists our
first differentiated diesel fuel, Shell
V-Power Diesel. It is a revolutionary
diesel fuel tested and proven
with its three consecutive wins in
the 24-hour Le Mans endurance
race from 2006 to 2008.” The
successive victories at Le Mans
demonstrated the power, efficiency,
and performance of Shell V-Power
Diesel technology embodied in the
winning fuel. Held annually since
1923, the 24-hour Le Mans is the
world’s oldest sports car race in
endurance racing. In this race, cars
run on closed public roads that are
meant not only to test a car and the
driver’s ability to be quick, but also
to last over a 24-hour period.
Entry by JR Cruz
Pilipinas Shell Chairman and President
Edgar Chua shared that the unveiling
of Shell V-Power Diesel is timely, with
the recent rise in popularity of dieselpowered engine vehicles. He also
highlighted that this latest offering
is a testament to Shell’s relentless
effort to be always at the forefront
of fuel technology innovation. “Our
commitment to innovation has made
us a global leader in differentiated
fuel technology. In 2006, we
launched V-Power, and since then,
we have been the market leader in
the differentiated fuels segment. This
has, in a large part, driven Shell’s
fuels quality perception among
motorists, giving us the highest
rating of all fuels in the market. Shell
V-Power and Shell V-Power Diesel are
a clear testimony to our commitment
to giving our customers only the
best,” said Chua.
Entry by Princess Siongco
From track to road
Shell and Ferrari share a multitude
of milestones since the partnership
started in 1947. When Enzo Ferrari
formed his own team, he took Shell
technology with him. With over 60
years of partnership, their shared
passion for performance yielded high
performance products that have been
giving millions of motorists worldwide
a different kind of driving experience.
Considered as one of the most
successful technical partnershipships
in the automotive history, the
combined expertise of Shell and
Ferrari brought forth the most
technologically advanced fuel
products which give competitive
advantage on the track and on
the road. Ferrari’s Formula One
and road car operations provide a
formidable testing ground for Shell
Shell V-Power Diesel is now
available in some 8,000 Shell
service stations across the globe.
fuel and lubricant products. Today,
the advances made by Shell on the
track provide optimal and reliable
bases in developing products for
the road.
Fortifying its position as a leading
innovator in fuels technology, Shell
takes pride in redefining diesel driving
with the introduction of Shell V-Power
Diesel that gives more power to the
engine and beefs up its efficiency.
“Shell has always been dedicated
to providing products and services
designed to meet customer needs.
We found out that some drivers, in
addition to looking for a fuel that
maintains the engine in top condition,
also wanted a more rewarding
driving experience. Shell V-Power
Diesel was developed to meet these
customer needs,” said Fadullon.
Motorists who have used Shell
V-Power Diesel early on noticed a
difference in the performance of their
cars. Davao-based journalist John
Divelos reveled in the sustained pull
power of his vehicle since he started
using Shell V-Power Diesel. Since the
introduction of Shell V-Power Diesel in
the country, more and more motorists
share stories of superior driving
experience using this fuel, ranging
from better fuel economy, stronger
acceleration to better idling.
For the average motorist, Shell
V-Power Diesel is the right choice.
According to Eric Holthusen, Shell
Global Solutions Fuels Technology
Manager for Asia-Pacific and the
Middle East, also popularly known
as “Dr. Fuels” in the Shell community,
Shell V-Power Diesel has very good
detergent additives that fight deposit
build-up in and around the combustion
chamber. “Shell V-Power smoothens
out rough idling, rough revving diesel
engines. The real benefit of Shell
V-Power Diesel, however, is that the
diesel engine’s injection system will
last longer, be cleaner, and deliver
consistent power over a long period
of time before requiring servicing and
maintenance.” Holthusen added
that the benefit is not only for new
vehicles, but also for old vehicles.
“Shell V-Power is designed to help
restore engine efficiency, which can
lead to lower fuel consumption. It also
benefits older, indirect/port injection
diesel engines because Shell V-Power
can clean-up the inside of these types
of engines, allowing them to run
smoothly, efficiently, powerfully and
in a more environment-friendly way,”
said Holthusen.
As Shell is passionate about
delivering the best fuel technology, it
definitely demonstrates an admirable
commitment to deliver top-of-line, high
performance diesel fuel for a different
and improved driving experience
for motorists driving diesel-powered
engine vehicles.
The positive response of the market to
this revolution in diesel fuel technology
demonstrates how Shell has changed
how motorists view diesel fuels. With
Shell V-Power Diesel, drivers of dieselengine vehicles are experiencing
sustained power and engine
efficiency like never before. SWP
DIVERSITY AND INCLUSION FEATURE
lady on board
meet shell philippines exploration B.v.'s
FIRST FEMALE OPERATIONS ENGINEER
Meliza Atienza at the Malampaya Platform.
F
ive years ago, after a stint
as a Chemical Engineering
instructor at the Batangas State
University, Meliza Atienza was
Operations Engineer at JG Summit
— a job that kept her feet firmly on
dry land, mostly in the confines of
a control room. She was pondering
her marketability as an engineer
when the opportunity to join Shell
Philippines Exploration (SPEX) came
knocking. “When the job was
opened,” says Meliza, “I didn’t
even know SPEX was Shell. I just
submitted my resume and thought I’d
give it a shot.”
That opportunity has led to the
distinction of being SPEX’s first female
Operations Engineer—a job that
gives Meliza the chance to break
stereotypes on a daily basis. “Because
I am a woman, there is that constant
challenge to prove that I can do it,”
shares Meliza. “Sometimes my male
colleagues treat me like they want to
do the work for me, but this is my job.
It can be very physical, like when I’m
opening a valve. I get the feeling like
they want to help me all the time. But I
want to prove that I was hired because
they knew I could do it.”
Life on the offshore Malampaya
production platform, site of the Shelloperated Malampaya Deepwater
Gas-to-Power project, doesn’t exactly
fit the average woman’s ideal of a
work place. Meliza recalls that before
she decided to join SPEX, “I had no
idea about what it even looked like.
Then they showed me and I thought,
‘Wait a minute, do I really want to
go there?’” She did. And now, the
average woman’s ideal work place
seems very dull in comparison.
According to Meliza, “I used to be
scared about being in the middle of
the ocean, of not being able to see
land. But once I got there, it was ok.
Especially in the beginning, I was
never bored, I kept exploring.” And
what about when the big typhoons
come to churn the high seas? Or
when emergencies arise? “Yes the
typhoons come”, says Meliza. “But I
don’t get scared because we’re safe
there, we stay indoors. It can get
tense when emergencies happen,
especially when I’m the team leader.
You have to think quickly. You have
to know your strategy. Everybody
is on hand and you just have to
know how to execute what you’re
supposed to do.”
When she’s not on her 12-hour shifts
in the Malampaya platform, Meliza
catches up with friends on the Internet,
plays badminton, or belts out tunes
on videoke with her colleagues. “I
don’t get to play badminton as often
anymore, so I somewhat miss it,”
she says. And surely the inevitable
question of whether the men are
intimidated by her arises and to this
she replies, “Only the non-Shell guys
are intimidated.”
Off-platform days are also spent
catching up on sleep or spending time
with her parents and siblings who live
in San Luis, Batangas. Her family runs
a small sari-sari store (mixed variety
mini convenience store) where they
live. Of her work at SPEX, her parents
are especially proud. “They’re very
excited for me,” shares Meliza.
Looking ahead, Meliza sees herself
working on-shore, in an office this
time, although she quickly adds,
“Operations is really where my heart
is.” It’s been five years since Meliza
joined Shell, and so she thinks about
her work and life at the platform and
says, “Everything I have right now, I
owe to Shell. I enjoy being here.”
Recently Meliza caught up with an
old college friend online who told her
that she was really “proving” herself
as an engineer. “Being a woman is
not an obstacle to prove that you can
work as an engineer,” she says. “If
that’s what you want to do, if that’s
what your parents sent you to school
for, then do it.” SWP
REPUBLISHED FROM TOP GEAR MAGAZINE
www.topgear.com.ph
Sustainable Development in Action
Estero de Paco: From
Impossible to Possible
By Ronald Suarez, sustainable development manager
I
t was in November 2009 when I
first met Gina Lopez, who heads
the ABS-CBN Foundation. That was
when the group approached Shell to
be their partner in the ambitious quest
to clean up the Pasig River, through
Kapit Bisig para sa Ilog Pasig (KBPIP)
or Linking Arms for the Pasig River. The
KBPIP is a river rehabilitation project
jointly led by Department of Environment
and Natural Resources, through the
Pasig River Rehabilitation Commission,
and the ABS-CBN Foundation.
A significant portion of the pollution
load of the Pasig River comes from
public markets. One major contributor
of garbage to the Estero de Paco is
the Paco Market, sitting just beside the
Estero. Estero de Paco is one of the 47
tributaries flowing into the Pasig River,
and one of the most polluted ones, a
symbol of the massive degradation the
river has gone through the years. For
Gina Lopez, if they can clean up the
Estero de Paco, then they can clean
up the entire river.
Pasig River – then and now
The Pasig River was a clear, flowing
body of water that served as the centre
of commerce in Spanish colonial
Manila. Connecting Laguna Lake and
Manila Bay, the Pasig River was the
major source of water and livelihood of
the many communities along its banks.
People washed clothes in the shallower
waters and fisher folks’ daily catch
were always bountiful. The passenger
boats that plied the river from the
nearby province of Laguna to Manila
and back served as the primary means
of transportation.
I recall Gina telling me that, and I
paraphrase, “Next year, Suiee, I want
to take a boat ride on the Paco Estero
all the way to the Paco Market.”
Like London’s River Thames or
Shanghai’s Suzhou Creek, Manila’s
Pasig River was the centre of
commerce, until its waters turned black
and putrid. The once thriving river
became a victim of urban pollution.
Its canals served as sewerage for the
domestic and industrial wastes from
slum communities and factories that
sprouted on its riverbanks. In the early
1990s, the Pasig River was officially
proclaimed dead.
Coming out of the meeting, I was
perplexed by what Gina said. I have
seen the sorry state of our esteros in
Manila and I just could not imagine
it being done. In my mind I kept
questioning: “What about the shanties,
the informal settlers, the dirty water,
and the layers upon layers of garbage
that have been accumulating over
the decades? How can she possibly
ride a boat through all of that?” It is
impossible, I thought.
Turning vision to reality
An important first step in resuscitating
the dead river to life involves clearing
up its tributaries and esteros, and the
initial target was the Estero de Paco.
But something about the lady
crusader’s resolve made me want to
believe that this ambitious undertaking
did hold some promise.
The meeting was short yet very fruitful,
with none other than our Pilipinas Shell
Chairman and President, Mr Edgar
Chua, pledging support to cleaning up
the Pasig River. Consensus on joining
forces with KBPIP was easy to reach
because Shell has long been an active
advocate of cleaning up the historic
Pasig River. In other words, it was like
preaching to the converted.
Where there’s a will,
there’s a way
On April of this year, my initial
speculation of impossibility
was happily proven wrong.
What I thought to be
impossible did become
possible. In celebration
of Earth Day and the first
anniversary of KBPIP, I saw
Gina Lopez and her brother
ABS-CBN CEO Gabby Lopez
on a boat in the estero, riding
the flowing waters all the way
to the Paco Market. In the half
a dozen other boats were
Manila City Mayor Alfredo
Lim, officers of the Philippine Army, the
Metro Manila Development Authority
(MMDA) and a slew of executives
from corporations that have joined
forces to make these changes happen.
It was amazing!
This huge change did not happen
overnight. Since November 2009, I
have seen the constant improvements
in the Estero de Paco due to the
consistent, focused, and joint action
by all partners. Over a period of
less than one year, the sides of the
estero were cleared of some 1,400
informal settler families and moved to
“Bayanijuan sa Calauan”, the official
resettlement site of KBPIP in Laguna.
The layers of dirt, debris, concrete and
trash were gathered and hauled out
by the Philippine Army, MMDA and
the City of Manila. The estero was
dredged, cleared and widened (some
parts of the estero constricted to merely
one metre in width because of the
informal settlers’ makeshift homes on
both sides of the estero’s embankment).
Shell contributed to the construction of
the stone and concrete riprapping to
keep the sides of the estero stable and
allow the water to flow more freely.
One major contributor of garbage to the Estero de Paco is
the Paco Market, sitting just beside the Estero. Estero de
Paco is one of the 47 tributaries flowing into the Pasig River,
and one of the most polluted ones, a symbol of the massive
degradation the river has gone through the years.
Kapit Bisig para sa Ilog
Pasig: How it all began
“Transformation of the Estero de Paco, one of the main tributaries of the Pasig River”
The estero’s embankment now stretches
over three kilometres in length.
Restoring the glory of the
Pasig River, estero by estero
It does not stop here. There is still so
much more work to be done to keep
this success story going. The Philippine
National Railways (PNR) has donated
land on which a domestic waste water
treatment facility will be built by Manila
Water. Paco residents need to manage
their solid waste, and channel these
through two new Material Recovery
Facilities (MRFs) at the Paco Market
and South Superhighway. While
infrastructure support is built, the
more crucial behavioural change of
residents in the
area and securing
the continued
commitment
and support
from numerous
stakeholders are
keys to sustaining
the cleanup effort’s
success.
I am actually
pleased to see
these new challenges. After the
progress that’s been made in Paco
through partnership and cooperation,
I can look at these issues facing us
not as impossibilities, but possibilities.
I feel that this is a space where Shell
can lend not only its financial resources
but also its workforce as volunteers to
make positive changes in society. I
look forward to making a great leap in
terms of improving the quality of lives
in this small patch of Manila and the
Pasig River in the coming months.
On to the next estero! The next
impossible change to be made
possible. SWP
Shell companies in the Country Chairman Edgar Chua (extreme left) with ABS-CBN
Foundation Head Gina Lopez and Manila Mayor Alfredo Lim and some military
officials during the Kapit Bisig Para sa Ilog Pasig event.
The Pasig River is a 27-kilometre
body of water that traverses across
Metro Manila and connects Laguna
de Bay to Manila Bay. Once a
major transport route, source of
water and thriving ecosystem, the
river is intimately connected to
Philippine history. Today, it is one
of the most polluted and toxic river
systems in the Philippines.
Based on a study conducted by the
Pasig River Rehabilitation Commission
(PRRC), the Pasig River is polluted with
45% household waste, 45% industrial
waste, and 10% solid waste.
Recognising the need for a broad
based effort to clean the Pasig River,
the ABS-CBN Foundation, Inc. and
the Department of Environment and
Natural Resources (DENR) through
PRRC signed a memorandum of
agreement in March 2008 to comanage the rehabilitation of the
Metro Manila water basin, with
initial focus on the Pasig River and
its tributaries. This partnership gave
birth to Kapit Bisig para sa Ilog Pasig
(KBPIP), which was formally launched
in February 24, 2009.
Since its launch, KBPIP has begun
strategies that move them closer to
their goal of restoring the dead river
through Materials Recovery Facilities
(MRFs), information, education, and
communication (IEC) campaigns,
relocation, and area redevelopment.
(Source: www.abs-cbnfoundation.com/kapitbisig)
news in brief
Enhancing Competitiveness
through Energy Efficiency
At the First Philippine Energy
Forum 2010 themed ‘Enhancing
Competitiveness through Energy
Efficiency’ organised by the European
Chamber of Commerce of the
Philippines, Shell companies in
the Philippines Country Chairman
Edgar Chua discussed how Shell is
working for better energy solutions
while addressing the impact on the
environment. He discussed about the
‘New Energy Future’, and underscored
the importance of the reduction of
greenhouse gas (GHG) emissions and
the more efficient use of energy.
Furthermore, Chua shared that Shell
operations worldwide have reduced
its greenhouse gas emissions by 30%
based on its 1990 baseline. “Some
of the ways we were able to do that
is by reduction in flaring and better
energy management programmes in
our operations.” In addition, Chua
disclosed that Shell has set up an in-
house group that will
look into further reduction
of GHG emissions and
improvement in efficiency with the group
Carbon and Energy Management
Consultancy that looks at various ways
to achieve the said measures. Apart
from these, Chua highlighted Shell’s
innovative products and services that
help motorists and business partners do
their share for the environment as well
as various collaborative initiatives with
the Department of Energy (DoE) and
different non-government organisations
(NGOs) in addressing climate change
and in pursuit of advocacies in
environmental conservation.
He advocated for the implementation of
energy efficiency measures such as 1)
Cap and Trade systems; 2) incentives
for Carbon Capture and Storage; 3)
setting of specific targets for the share
of renewable resources; 4) putting up
of stringent measures for the transport
sector – as one of the biggest emitters
of pollutive substances; and 5) the
need to put energy standards for
buildings and appliances.
“We need to do more. We need to put
a framework and focus on the medium
to long-term measures that will stimulate
the thinking of people and business to
use energy better, do more with less,
and make energy conservation a way
of life,” said Chua.
Shell, together with Philips, First Gen,
Meralco, Schenider Electric, with
the participation of DoE and the
Department of Trade and Industry (DTI)
and other organisations, gathered on
July 14, 2010 for the forum at the
Sofitel Philippine Plaza in Pasay City.
[Jo Diana-Diga]
Shell Chairman speaks at the 17th Annual PhilCAT Convention
The Philippine Coalition Against
Tuberculosis (PhilCAT) held its 17th
Annual Convention at the Crowne
Plaza Galleria Manila in Quezon City
on August 20, 2010.
The convention, dubbed “PhilCAT
2010: Partnership Towards Strategic
Interventions in Tuberculosis (TB)”,
provided significant insights into
fighting tuberculosis, a curable
disease that continues to affect
thousands of Filipinos. Some of the
lectures include: TB and HIV, TB in
children, local policy directions in TB
control, and involvement of private
sector in TB control, among others.
Shell companies in the Philippines
(SciP) Country Chairman and
Millennium Development Goals
Health Cluster Champion Edgar Chua
participated in the symposium titled,
“Optimising Global Fund Support
towards Scaled up TB Control”
together with Philippine Business
for Social Progress (PBSP) Executive
Director Rafael Lopa, PBSP Trustee
Federico Lopez and Department
of Health National TB Programme
Manager Dr. Rosalind Vianzon.
In his presentation, SciP Country
Chairman Edgar Chua elucidated
the business sector’s response to TB
control. “The private sector is in a very
strategic position to respond to TB
control issues. Businesses have been
looking at social investments and
adopting the core-business approach
to contribute to the achievement of
the Millennium Development Goals.
Given the magnitude of the problem,
the business sector cannot just sit by
and watch the public sector do the
job,” he said. Chua further explained
this by presenting the reasons for
businesses to support the fight against
TB. “First, a healthy workforce is
essential to business. Second, business
is in a strategic position to significantly
contribute to TB control efforts given
its expertise, network and resources.
88 teachers complete SPEECH in Palawan
Shell Philippines Exploration B.V.
(SPEX), together with Pilipinas
Shell Foundation, Inc. (PSFI) and
Malampaya Foundation, Inc.
(MFI), awarded certificates to 88
beneficiaries who finished the
Specialised English Enhancement
Course for Elementary and High
School Teachers (SPEECH) last July
2, 2010 at Legend Hotel in Puerto
Princesa City, Palawan.
Designed to enhance the English
aptitude of teachers, SPEECH uses
the computer courseware developed
by Dynamic Education, Inc. (DynEd),
a TESDA accredited software
developer. The individualised
approach is geared towards
enhancing the four-macro
skills of listening, speaking,
reading and writing.
long time planned vacation. It has
given me confidence to speak and
teach using English as the medium of
instruction in my Science class. The
approach is very interesting and what
I have learned is substantial enough
to help me professionally,” Sales said.
PSFI Executive Director Edgar Veron
Cruz said, “May you pass on to your
students all that you have learned
here. Teach your students to know
and understand English very well
so that they will meet the growing
demands of global competition.”
The new SPEECH Lab
On the same day, a brand new
SPEECH lab was inaugurated at the
Out of the 88 who joined,
75 were public school
teachers. Joewe Sales,
a Science teacher from
Bataraza, graduated with the
highest DynEd Score Award.
“I am thankful to have chosen
SPEECH mentorship over a
Last, addressing the TB problem is a
strong expression of corporate and
social responsibility,” he declared.
Citing Chevron’s successful TB
campaign as an example, Chua
said that when it comes to social
programmes and nation-building,
there are no competitors among
members of the business sector. Chua
likewise mentioned as an example of
successful public-private partnership
the malaria prevention and control
programme implemented by Pilipinas
Shell Foundation, Inc. in collaboration
with the local government units and
the Department of Health, which
has now significantly brought down
Western Philippines University (WPU)
in the Municipality of Aborlan. The
new laboratory is equipped with
24-units of SPEECH equipment. The
Municipality of Aborlan is about 60
kilometres from Puerto Princesa City.
Dr. Juliet Evina, WPU Dean of the
College of Teacher Education said,
“this is a rare opportunity given to
us by Shell and its partners. We
are in the process of upgrading
our old analog machines to hightech equipment and software. This
would really help us on our college’s
extension programme.”
SPEX together with partners KUFPEC
Philippines Onshore B.V. and South
China Resources funded
the SPEECH Project. Other
partners were the Provincial
Government of Palawan,
the 2nd Congressional
District of Palawan, the
City of Puerto Princesa, the
Municipality of Aborlan, the
Department of Education
(DepEd) and the Western
Philippines University.
malaria
incidences
and deaths
in provinces
where malaria
is highly
prevalent.
“We all need
to join hands
and work
together,”
Chua
enthused.
[Christine
Guison]
news in brief
70 Mangyans complete IFBS
training in Oriental Mindoro
Forty Mangyan tribesmen recently
completed a five-day training
workshop on modern farming in
Socorro, Oriental Mindoro. The
training familiarised them with the
domestication of animals and basic
agricultural techniques.
Emy Mandia, Executive Director of
Mindoro Biodiversity Conservation
Foundation, Inc. (MBCFI) said the
training, also known as Integrated
Farming Bio-System (IFBS), will
be duplicated in other towns in
Oriental Mindoro in a bid to educate
Mangyans about modern but organic
forms of farming.
MBCFI is the non-governmental partner
of Malampaya Joint Venture Partners
and Malampaya Foundation, Inc.
(MFI) in implementing sustainable
development projects among its
stakeholders in the province. Its mission
is focused on enhancing and enabling
the conservation of Mindoro’s unique
and lush environment, biodiversity and
natural resources into
Teddy Bolivar, Programme Manager of Malampaya Foundation, Inc., with the IFBS graduates.
perpetuity, through
the establishment of the integrated
In Calapan City, Oriental Mindorro,
biodiversity conservation programme.
graduation rites were likewise held
The umbrella programme implemented
for 30 Mangyan youths who recently
by MBCDFI is comprised of two
integral components: 1) development of completed the comprehensive IFBS.
The ceremony took place at the
an integrated biodiversity conservation
Bishop's Residence in Barangay
programme and 2) development of
Salong, Calapan City.
the Mindoro Biodiversity Conservation
Centre (MBCC). MFI has tapped
Bishop Warlito Cajandig of the
special lecturers from Pilipinas Shell
Apostolic Vicariate of Calapan graced
Foundation, Inc. (PSFI) and Mindoro
the event and encouraged the young
State College of Agriculture and
Mangyans from the tribes of Tadyawan,
Technology (Minscat) Bongabong
Hanunuo and Alangan to share with
campus who have taught the
fellow tribe members what they have
indigenous people alternative
learned from the five-day training on
sources of livelihood in lieu of the
modern farming sponsored by MFI.
destructive kaingin or slash-and-burn
technique of farming.
MFI Programme Manager Teddy
Bolivar, Tony Reyes, also of MFI, and
The training was held at Bahay Lakoy
Mindoro Biodiversity Conservation
in Socorro and the trainees came
Foundation, Inc. (MBCFI) Executive
mostly from the tribes of Tadyawan,
Director Emy Mandia were among the
Hanunuo and Alangan, three of
guests who attended the event.
the eight Mangyan tribes that are
[SPEX
Communications]
scattered throughout Mindoro island.
Shell Art Interaction at the Podium
To cap the last in a series of “Art with
a Heart” Shell Interaction Workshops,
multi-awarded and multi-disciplinary
artist RossCapili engaged students,
professors, and art aficionados in a
lecture/forum staged at the Atrium of
the Podium held on July 17, 2010.
After two successful art interaction
events held in Cebu and Davao on
June 21 and 25 respectively, the
forum was the last leg of the annual
Shell Art Interaction Programme, an
advocacy programme that aims to
engage youth in a dialogue with
prominent visual artists to hone
their skills in the arts.
RossCapili engaged
attendees to his colourful
paintings and awardwinning digital arts during
the session at the Podium.
Aside from valuable tips
in visual and digital arts,
RossCapili also discussed
the guidelines of this
year’s competition on the calendar
category themed ‘143 Pilipinas’
that seeks to generate patriotic love
for the country using visual pledges
of hope, love, and peace.
Present at the art interaction were
Downstream Communications
Manager Mylene Santos, Sustainable
Development Manager Ronald
Suarez, and Distribution Social
Performance Head Janot Barretto.
[Jo Diana-Diga]
Shell launches Comprehensive School
Programme for public school youth
Goodbye Gutom Day Celebration held
in CamSur, Bicol
On July 20, 2010, Pilipinas Shell Petroleum Corporation,
together with the Department of Education (DepEd)
and Marylindbert International, Inc. launched the Shell
Comprehensive School Programme, an advocacy campaign
to ingrate energy consciousness and energy responsibility in
the curriculum of selected public elementary schools in the
National Capital Region and Batangas province.
“Energy supplies will not last forever. I would like our
children to have this responsibility to use energy responsibly
and sustain it. This Shell Comprehensive School Programme
will not only teach our young students energy security and
responsibility, it will also teach them to care and preserve
our country’s resources,” said DepEd Undersecretary Hon.
Vilma Labrador during the launch event at the Manila Polo
Club in Makati City.
The programme aims to enhance students’ knowledge on
various ways of taking care of the environment, to give
students a better appreciation of the importance of fossil
fuels, let students understand the value of energy and the
need to conserve it, reinforce students’ understanding of the
myriad causes of climate change and what can pro-actively
be done to minimise it, aid teachers in effectively imparting
the new curriculum to the students and develop a sustainable
partnership with the schools and the community.
The programme will initially be rolled out in four schools
in the National Capital Region (J. Zamora Elementary
School, P. Burgos Elementary School, Makati Elementary
School and Timoteo Paez Elementary School) and four
schools in the Batangas province (Batangas City East
Central Elementary School, Tabangao Elementary School,
Claro M. Recto Memorial School and Padre Valerio
Malabanan Memorial School).
"Let us put into their young minds responsible use of energy
so that they may pass it on to the next generation. We
all have a role to play to tackle the challenges of the
new energy future,” said Pilipinas Shell Vice President for
Communications Roberto Kanapi. [Christine Guison]
Launch of the Shell
Comprehensive School Programme
Last July 24, 2010, a Goodbye Gutom (hunger) Day
was held in four key cities in the country to declare an
all out war against hunger: Amalia Village, Concepcion,
Tarlac (North Luzon); Pura Obias, Sitio Bongliw, Brgy.
Pugas, San Jose, Camarines Sur (South Luzon); ERH
Village, Brgy. Sum-ag, Bacolod City, Negros Occidental
(Visayas); and Pueblo Antonio Village, Catigan, Davao
City, Davao (Mindanao).
The celebration was part of Gawad Kalinga’s BayanAnihan (community harvest) programme, aimed at
eradicating hunger in the Philippines by empowering the
underprivileged to produce their food on their own by
equipping them not just with the land but the technical
knowledge and skills on farming. Shell is one of the first
companies to back the Bayan-Anihan programme since its
inception last year. At present, Shell supports 23 BayanAnihan Farms in Camarines Sur by monitoring, training,
and providing agricultural advisory services in these farms.
Pilipinas Shell Foundation, Inc. Programme Manager
Pamela Castro and the Bombon Shell Training Farm staff
graced this cause-worthy event. Castro affirmed Shell’s
partnership with Bayan-Anihan as one of the programmes
that Shell greatly believes in.
Land donor Delia Hernandez Aladin, attended the event
on behalf of the Obias family who donated the 1.3
hectares land to the GK community. Aladin encouraged
the residents to take care of their farms, so that they will
not be hungry again. Gawad Kalinga Founder Tony
Meloto noted that the Bayan-Anihan programme is one
sustainable solution to get the country’s deprived citizenry
out of its problem of hunger.
Goodbye Gutom day ended with a symbolic soilgrabbing ceremony, where the multi-sector partners and
community members grabbed soil with their hands as a
symbol of the united declaration to fight hunger.
[Clara Antonette Eser]
news in brief
SPBW Outreach Programme brings joy to PGH patients
Shell Project Better World (SPBW)
– Philippines led an outreach
programme at the pediatric wards of
the Philippine General Hospital (PGH)
last July 24, 2010.
Volunteers from various Shell sites
brought smiles to the faces of more
than 100 kid patients during that day.
Divided into two groups, volunteers
from the various Shell companies were
assigned to Wards 9 and 11 to hold
simultaneous activities of games and
shows to entertain the children, their
guardians and the medical teams.
Several candidates of the Mr & Ms
SBSC (Shell Business Service Centre)
- Manila 2010 were also present
to show support and enjoin in the
merry-making. The groups distributed
toys, gifts, and food to each patient,
including the children in the Pediatric
- Emergency Room. The magic shows
and mascot appearances delighted
everyone, making even the adults feel
like children again.
Staff of SBSC-Manila,
Pandacan and Shell
House donated the
toys given to the
patients. Downstream
Retail also generously
donated Toy Story
toys to share with the
children.
“It can be a
disheartening
experience to see so
many children in such
a state and in need of
help, but it is just as gratifying when
you know that you are among those
who are able to help them and try to
get their minds off their trying conditions
even just for one day,” shares SBSCManila’s Occupational Health Adviser
Dr Rose Alcances.
Speaking about their recent activity
with the kids, Ms SBSC-Manila 2010
Camille Patricia Mercado said: “It
may have been a small gesture but it
can still create a big impact. Sharing
our time with the kids was our
heartfelt way of making them smile
and for us, this manifestation of their
joy is priceless.”
SPBW-Philippines aims to continue this
kind of activity every year, one worthy
of sharing our time and showing our
love to our less fortunate brothers and
sisters. [Cid Santillan]
SPBW athletes join Gabriel’s Symphony
Shell Project Better World (SPBW)
athletes put a new meaning to being
fit after successfully completing a full
Ironman relay while contributing to
a cause last September 4, 2010.
Five Shell staff accomplished this
feat during the 8th Annual Gabriel’s
Symphony Multi-sport event held at the
Alabang Country Club.
The fund raising event was set up in
memory of Gabriel Rene Cayetano
Sebastian, the son of Senator Pia
Cayetano and Atty. Butch Sebastian.
Gabriel was born with a rare
chromosomal disorder and passed
away at the tender age of nine months.
The foundation that organised
the event supports children with
disabilities, especially
those who are blind and
deaf. Companies like
Smart Telecommunications
and David’s Salon sent
representatives to join
the multi-sport activity. By
joining the Ironman Relay,
Shell donated funds for a
cleft lip operation and a
pair of artificial eyes to the
NGO partners of Gabriel’s
Symphony Foundation.
SPBW athletes shared in completing
the full Ironman relay consisting
of a 3.8-km swim, 42-km run and
180-km bike. Katherine Ocol and
Eric Caramay solely completed the
swim and bike parts of the race,
Shell contingents (Katherine Ocol, IC Concepcion, Kitty Jongko,
JB Salvador) poses with Sen. Pia Cayetano
respectively. On the other hand, Kitty
Jongko (20km), JB Salvador (15km)
and IC Concepcion (10km) shared
in completing the 42km run. Eric
Caramay also bagged a medal for
having covered the longest distance in
the bike category. [JB Salvador]
DIVERSITY AND INCLUSION FEATURE
The Best Of Both Worlds
Rotary’s Group Study Exchange (GSE) programme gives young professionals the
opportunity to study their vocation in another country, experience other cultures
and build a strong, ongoing network of friends and business contacts.
By Sankie G. Simbulan
“Each and every (GSE) team
member was challenged on a
number of occasions to reach inside
themselves and stretch their limits.
As individuals, we were exposed
to peoples, cultures, and vocational
experiences that have made us more
complete human beings. We have
been allowed to reach out to a
group of individuals a half a world
away to better understand them and
ultimately ourselves in the process.”
– Former Rotary Group Study
Exchange Programme Participant
Six years ago, as a producer and
writer for a television documentary
show, I had the good fortune of
interviewing a nice lady who
introduced me to Rotary’s Group
Study Exchange (GSE) programme,
one of the professional educational
programmes of The Rotary
Foundation of Rotary International.
She encouraged me to try out for
the GSE, which provides a unique
cultural and vocational exchange
opportunity for professional men and
women between the ages of 25 and
40 who are non-Rotarians.
I learned that the programme provides
travel grants for teams of participants
to exchange visits in different countries.
For a month, GSE team members get
to study their host country’s institutions
and way of life, observe their own
vocations as practiced abroad,
develop personal and professional
relationships, and exchange ideas.
Team members can come from
corporations, small businesses,
community organisations, medical
and educational facilities, government
offices, and non-profit agencies.
With Rotary International District 2000 Governor Hans Butikofer
The Swiss GSE Coordinators welcome
our team at the Zuich Airport
Ambassadors of
goodwill
It was not until this
year that I gave the
GSE application a
try. Colleague Mich
Cruz, Pilipinas Shell
Government and
Media Relations Manager, was part of
the GSE programme last year and she
invited me to apply for the 2010 batch
of delegates. After a rigorous selection
process that involved submitting an
essay of intent, undergoing a series of
panel interviews, and an assessment
of one’s level of commitment and
ability to represent the country well
as an ambassador of goodwill
and understanding, I was selected
to be part of a five-member team
of professionals composed of an
NGO director for an educational
foundation, an account executive for a
pharmaceutical company, a television
producer for one of the leading
television networks, an educator/
textbook author, and myself -- a
corporate communications manager
for an energy company. Our Team
Leader, who necessarily must be a
Rotarian, is a licensed international
real estate marketing specialist. Each
of us brought into the team our own
talents, skills and expertise. Teamwork
and group dynamics were essential to
be able to successfully carry out our
ambassadorial duties and make the
experience truly worthwhile.
Our team’s pre-departure preparations
included printing our GSE Team
Brochure to introduce each member
of the team to our host country and
an audiovisual presentation about the
Philippines, Rotary’s local projects,
and our vocations and family life.
Since we were to present at Rotary
Club meetings and functions, we
also prepared a cultural presentation,
which, in our case, was to sing
“Handog ng Pilipino sa Mundo
(The Filipinos’ Gift to the World)”
dressed in the traditional Filipiniana
terno, accompanied by a video of
the song with Swiss-German subtitles
and images of Filipino personalities,
places and historical events that evoke
Philippine pride.
A diverse life experience
As soon as the skies temporarily
cleared from the Icelandic volcanic
ash cloud that swept throughout
Europe and the airports reopened,
our team caught the first flight to
Zurich, and we were immediately
met by our Rotarian host families from
Switzerland, and its neighbouring
micro state, Liechtenstein. Both
Switzerland and Liechtenstein (the
smallest but richest German-speaking
country in the world) are ranked
by the United Nations Human
Development Index (HDI) 2010 Report
as belonging to the roster of “Very
High Development Countries” in terms
of providing high Life Expectancy
(a long and healthy life), Education
(access to knowledge; expected years
of schooling), and Per Capita GDP (a
decent standard of living).
Switzerland is known for its financial
services (Swiss banks were reportedly
running out of storage space for gold
bullions held by international investors
and institutions in their vaults) and
manufacturing industries specialised
in high technology and knowledgebased production. Inflation is low
and unemployment is negligible in
Switzerland. For Liechtenstein, there
are even more registered companies
than citizens!
Apart from the vocational tours and
interactions with various Rotary
clubs, the GSE allowed us to visit
local businesses, government offices,
international organisations, and cultural
and historical sites in our host country.
Our GSE area coordinators told us we
were fortunate to have seen more of
Switzerland than the average Swiss.
After-dinner conversations with our host
families were filled with interesting
exchanges about the differences
and commonalities between our
countries. Our host mom and dad
told us that because the Swiss did
not have as much natural resources
as other nations (mineral resources
are scarce, for example), they did
not live with a sense of entitlement
but learned to work hard and smart
to develop their industries (machinery,
chemicals, watches, jewelry, textiles,
precision instruments and diverse
high-tech products) with an economy
based mainly on the transformation
of imported raw materials into high-
At the foot of Mt. Zermatt, with the view of
the famous Matterhorn, one of the highest
peaks of the Swiss alps
added-value finished products mainly
destined for exports.
What they do have in abundance is
water, which flows from the Swiss alps,
and this they learned to harness for
electricity through hydroelectric power,
and even supply excess capacity to
their neighbouring states. They are an
extremely disciplined people and are
well regarded for their punctuality.
The people of Switzerland and
Liechtenstein also have a high level
of environmental consciousness.
Understandably, as they live in such
beautiful surroundings anyone would
want to keep its pristine state. They
are far advanced in recycling waste
material. They also follow the pay-asyou-throw principle and non-recyclable
rubbish are collected at a price, so
that families pay for each bag of
rubbish they leave out on the road
for collection. Recyclable materials
such as paper, carton, glass, plastic,
cans, textile, chemicals and oil are all
collected separately for free.
Despite their wealth and advancement,
however, prosperous countries do
have their share of problems. In some
affluent societies, for example, the
benefits of economic growth can
begin to dull an individual’s sense
of purpose. One of our host moms,
who is a practicing psychotherapist,
shared that economic prosperity, when
mishandled, can be a bane for some,
With Swiss GSE Chairman Ernst Walser,
wearing a Rotary Pilipinas shirt
At the United Nations
in Geneva
Visit to the Liechtenstein National Police
Headquarters and Prison
Gassing up at a Shell station in
Wil, eastern Switzerland
With the Senns, my host family in the municipality
of Degersheim. Host mom Maria Senn, at 85, still
actively manages their family-owned hotel
Wolfensberg together with her sons.
as the absence of life’s challenges can
lead to feelings of complacency and
depression. Contrast this to our country,
which seems to never be lacking in
struggles and challenges, yet remains
to be one of the happiest countries in
the world, according to the Happy
Planet Index.
A shared humanity
“Exchange visits made possible through
The Rotary Foundation’s Group Study
Exchange programme last for only
a month, but the impact of these
visits on the promotion of goodwill,
understanding and peace will be felt
for many generations as paired districts
plant the seeds of peace and develop
the friendships that are built during their
teams’ tour in each other’s country,” said
our GSE Team Leader Ester Florendo,
Past President of the Rotary Club of
Tomas Morato and Rotary International
District 3780 Chief of Staff.
I learned from the Rotary GSE
that while we may live in different
countries, we still share the same issues
and ideals, such as caring for the
environment, maintaining peace and
living a purposeful life.
We were surprised when our Swiss
hosts told us that our song “Handog ng
Pilipino sa Mundo” brought tears to their
eyes, realising how we Filipinos have
fought for our freedom through People
Power and lighted the world through
our gifts in the arts, sciences, sports, etc.
“The GSE experience inspired me to
dream big for our nation. The beauty
View of the Swiss alps from the Santis mountain
Switzerland is
known for its clean,
rich pastures
and progress of our host countries
gave me hope that someday, though
diligence, goodwill, and unity, the
Philippines will also be as developed
and progressive as they are now,” said
my GSE teammate Riz Figueroa.
Our presentations, discussions and
conversations with the people we met in
Switzerland and Liechtenstein allowed
us to see ourselves and our situation as
a people from a deeper perspective.
We saw a Philippines filled with
promise, with its vast wealth of natural
resources and human talent, a country
destined not just for happiness but also
for prosperity and abundance.
With deliberate persistence, we know
that we will one day come to enjoy the
best of both these worlds. SWP
Vocational visit to the European petrol
company Avia, with CEO Mario Tonini
Rotary is an international association of business and professional leaders who provide humanitarian service, promote
high ethical standards in all vocations, and help build goodwill and peace in the world. With over 1.2 million members
in over 32,000 clubs in nearly 170 countries, Rotary initiates community projects that focus on the most serious issues
confronting people around the world: poverty, conflict resolution, health, hunger, illiteracy, and the eradication of polio.
Survival, Success and Significance:
The story of Rogelio Kene, a SAKA graduate
By Marites Manderi
For a poor boy from a tribe, nothing is impossible with hard work,
determination and a humble heart.
Survival
“Will I make it?” this is the first question
that comes to Rogelio’s mind every time
he thinks of his dream.
Born to a poor family with nine siblings,
Rogelio Kene, 33 years old, is the
eldest. His parents are both from the
Palaw’an Tribe, a dominant tribe in
Southern Palawan.
Rogelio believed that the illiteracy of
his parents aggravated their poverty.
Though they owned a one-hectare
farm, the income they generated
from the harvest was not enough to
support their basic needs. The lack
of technologies and inadequate
knowledge of his parents on productive
farming were also factors why they
were not able to earn enough money to
sustain their living.
“Perhaps of all the people you’ve met,
I am the person who had the simplest
dream, and that was to finish high
school,” shares Rogelio.
Most of the members of the Palaw’an
tribe are illiterate and being able to
read and write is considered a big
achievement among them. “In my case,
even finishing elementary schooling
seemed to be very difficult during that
time,” Rogelio narrates. He walks
four kilometres everyday
in his worn out slippers
sometimes even barefoot
just to reach school. He also
had to stop attending
school for years in
order to earn money
and to give chance
for his other siblings
to study. He was
only 10 years old
when he started weeding in other
farms and at a tender age of 15,
he began plowing fields. “It really
made me sad when I was forced to
stop my studies for three years,” he
recounts. “My dream to finish high
school seemed to vanish that time as
I was already 20 years old yet I was
still in first year,” says Rogelio. “It also
didn’t help that our family was getting
bigger,” he relates.
However, Rogelio was not intimidated
by the hardships that came his way. “I
strongly believe that education is the
only armour to combat poverty, that
is why I was very determined to finish
my studies even if I am already older
than all of my classmates,” he recounts.
Rogelio graduated from high school
with flying colours at the age of 23.
Success
Rogelio believes that success comes
with good planning and determination.
And for what he has achieved, he
remains humble.
At the age of 24, Rogelio came to
know about the SAKA (Sanayan sa
Kakayahang Agrikultural) Scholarship
from a friend, Noraya Darais. She was
part of the first batch of the SAKA sa
Palawan Scholarship Programme in
2001 sponsored by the Malampaya
Joint Venture partners. Rogelio became
very interested upon hearing his friend’s
story. However, he got frustrated
upon learning that scholars should be
between 18 and 23 years old. Despite
his age disqualification, he remained
Proof of Rogelio's diligence as
a SAKA scholar
“Through SAKA, I learned how to save and use money
wisely. Sometimes, I too get tempted to buy things for myself
which I do not need, but I always try hard to control it.”
ROGELIO KENE, SAKA GRADUATE
Rogelio with Pilipinas Shell
Foundation, Inc. representatives
very eager to get the scholarship. He
requested for consideration from the
coordinator with the assurance that he
will work hard in order to prove that he
deserves to be given a chance.
“Upon learning that Shell will be
providing a small amount as capital
for our income generating projects, I
started setting goals,” narrates Rogelio.
Shell has been deliberate in giving
only a small amount for the scholars’
allowance. This is to ensure that the
scholars will be trained to work harder
and engage themselves in incomegenerating projects. Nevertheless, the
total income gained from these projects
will be doubled by Shell by the end of
the school year.
“I was really determined to earn big so
I can help my parents,” relates Rogelio.
“Through SAKA, I learned how to save
and use money wisely. Sometimes, I
too get tempted to buy things for myself
which I do not need, but I always try
hard to control it.”
Rogelio graduated from SAKA in August
2002. He was given the Bronze
Academic Excellence Award and was
awarded Best Entrepreneur of his batch.
On top of that, Rogelio also earned the
Outstanding Shell SAKA Award.
Rogelio excitedly went home with
23,000 pesos in hand – this is out of
the 2,000 pesos capital he received
from Shell. However, Rogelio’s heart
was broken when he got home and
saw his younger siblings very frail and
malnourished. So instead of using his
money to start a business, he generously
shared his earnings to buy food and
medicine for his family.
With only five thousand pesos left from
his earnings, Rogelio managed to
start a vegetable garden in their farm.
He had applied all the knowledge
and skills he had learned from SAKA,
and after four years of hard work, he
was able to acquire two and a half
hectares of land which he used to
plant rice crops and another one and
a half hectare land which he planted
with coconut trees. Every year, he is
able to acquire new properties like
rice thresher, hand tractor, fishing boat,
a motorcycle and eventually, his own
house and lot. Rogelio’s joy is very
evident as he narrates his success as
a SAKA Scholar and how he was
able to acquire everything he owns.
“Without Shell, I will not be able to
attain all of these,” says Rogelio.
Significance
Rogelio is well known in Barangay
Malis, Brooke’s Point as Rogelio the
Shell Scholar. He is recognised as
someone who serves not only his family,
but his neighbours as well.
“Shell has been very instrumental in
transforming the life of Rogelio from
Fruits of Rogelio's labour: His own
home, motorcycle and hand tractor
rags to riches. His family’s future
became brighter because of him,” says
Carmencita Cabasal, a barangay
kagawad. Right now, two of Rogelio’s
brothers already own a house and lot
and a farm with machineries. According
to Kagawad Cabasal, such situation is
very rare particularly among members of
the Palaw’an tribe, since they are usually
satisfied just to have three square meals
a day and do not entertain the idea
of owning a farm or a house and lot.
Rogelio is a remarkable role model not
only to his family, but also to the other
residents of his purok. “He showed his
neighbours the importance of having a
vegetable garden,” shares Cabasal.
From his life story, Rogelio proved that
it is indeed not money, fame, power or
heritage that makes a person significant,
but it is the character within.
At present, SAKA sa Palawan
Programme supported by the Service
Contract 60 Partners (Shell Philippines
Exploration, B.V., Kufpec Philippines
(onshore) B.V. and South China
Resources, Inc.), and local government
units, continue to empower young
agri-entrepreneurs by equipping the
scholars with the necessary technical
and entrepreneurial knowledge and
skills as well as the right attitude
that can empower them to lead a
successful life. SWP

Shell V-Power Diesel delivers real power

Transcription

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