Milano - Italy tel. +39 02 43910069

La Boutique delle Idee srl
via Giacomo Boni, 26
20144 - Milano - Italy
tel. +39 02 43910069 - fax +39 02 33007120
lbdi.it
Index
An Atypical MarComm Partner
PR Network – Global presence with local PR Experts
Quality certified by UNI EN ISO 9001:2008
Values
04
06
08
10
Lbdi Communication
Domestic and International Press Office
Social Media & Digital PR
Company Biographies
Advertising Campaigns
Web & App Solutions
Marketing & Sales Materials
Below the Line
Events & Fairs, worldwide
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14
16
18
19
20
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22
Lbdi Marketing
Strategic Consultancy
International Projects
Market Research & Qualitative and Quantitative Analysis
Partner Program & Lead Generation
Types of Outbound Campaigns
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25
26
27
28
Lbdi Training
Subsidized Training, certified by UNI EN ISO 9001:2008
Distinctive Features
Areas of Expertise
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31
32
Clients
Trainers' references
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35
Partners
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03
An Atyp i c a l M a r C o m m P a r t n e r
We distinguish ourselves for being able to
From market researches to press office
Our established long-lasting experience,
Our
directly work on a European level,
activities, from digital communication to
together with our internal engineering
complete our offer:
including
and
lead generation campaigns and training
skills, allow us to be able to decline our
guaranteed pool of senior experienced
countries,
we are able to provide our clients with the
clients’ brand identity according to the
trainers, our courses aim at improving
best support.
country targeted. We localise technical
management, sales, communication and
contents, in order to efficiently promote
marketing skills of your personnel.
Turkey
approaching
and
difficult
Russia,
entry
enhancing
our
clients’
business,
by
creating
visibility
and
tailor-made
Marketing and Communication integrated
projects.
Founded in 2001 in Milan, our agency
the clients’ brand and products on
develops
printed, digital and social media.
national
and
international
personalised
training
programs
thanks to our
The Company has a vast experience working in the following sectors:
Architecture & Interior Design, Insurance, Ho.re.ca., Food & Beverage, Industrial
Automation & Robotics, Automotive, Commercial and Industrial Refrigeration, Construction
Industry, Renewable Energy, Finance, Lighting, Manufacturing, Information Technology,
Lighting, Education, Mechanical Engineering, Industrial Components, Packaging Industry,
Consumer Services & Products, Retail, Healthcare, Security & Home Automation, Furniture
& Home Living.
projects, thanks to its internal team of
multilingual or foreign accounts, thus
ensuring
high
reliability
and
professionalism.
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05
PR Netw o r k - G l o b a l p r e s e n c e w i t h l o c a l P R Experts
Lbdi is the exclusive Italian partner of Eurocom Worldwide, the third worldwide network of privately owned, independent PR agencies,
Public relations with a truly global reach, for the successful management of international communication campaigns.
founded in 2002 in the United Kingdom.
About the Network
Location
• Currently 33 member agencies across
Western Europe
61 countries in the world
Austria,
Belgium,
Armenia,
Denmark,
Italy,
Czech
Republic,
Australia, China, India, Indonesia, Japan,
Estonia, Latvia, Lithuania, Poland, Russia,
Malaysia, New Zealand, Singapore, South
Slovak Republic, Ukraine
Korea, Taiwan, Thailand, Vietnam
France,
• Over 500 communications specialists
Luxembourg, Netherlands, Norway, Spain,
North & South America
Middle East & Africa
• More than 1000 clients collectively
Sweden, Switzerland, United Kingdom
Argentina, Bolivia, Brazil, Chile, Colombia,
Algeria, Bahrain, Dubai, Egypt, Kenya,
Mexico, Panama, Paraguay, Peru, United
Kuwait,
States, Uruguay, Venezuela
Quatar, Saudi Arabia, South Africa,
year
Ireland,
Finland,
Belarus,
Approach
Asia Pacific
• 55 branches
• Approx. 200 international projects per
Germany,
Central & Eastern Europe
Lebanon,
• Single point of contact for international
projects
• Benefits from a coordinated multi
country Team
Morocco,
Tunisia, UAE
Oman,
• Knowledge, tools and information shared
across Members
“We were impressed with how fast and
effectively Eurocom Worldwide’s team of
agencies grasped our technology and
how well they were able to optimize a
global strategic approach to convey to the
media and analysts the value of EnOcean”
Angelika Dester, EnOcean PR
• Effective way to work thanks to strong
and personal relationship between
Members
• New communication opportunities and
creative projects shared in the Annual
Conference
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Quality c e r t i fi e d b y U N I E N I S O 9 0 0 1 : 2 0 0 8
Since its foundation, Lbdi Communication has always built its strategy around a “Total Quality Management” core, in order to be able to
On a practical level, the UNI EN ISO 9001:2008 certification guarantees Clients the following advantages:
guarantee high service standards.
Lbdi is certified for Planning and Providing
Availing of a Quality Management System certified according to international standards is
Communication and Marketing Services
not, in fact, an obligation, but it responds to the company’s clear-cut aspiration to invest in
in Italy and Abroad and Training Activities.
efficiency in its internal processes, so as to meet the Client’s expectations in a proactive
way.
Training
Communication & Marketing
• Professional support of a qualified and
well-organized Account Team
• Continuous update on the status of
activities, through Lbdi own CRM,
developed in-house for managing Media
Lbdi Training is certified by UNI EN ISO
Relation and telemarketing activities
9001:2008 in the EA37 sector and its
• Authorization process management also
of third parties
projects are conceived to be presented to
all Interprofessional Italian Funds and
• Processes and tools constantly
monitored
supports Clients to obtain subsidized
training.
Servizio di
Ufficio Stampa
Italia
ed
Estero
permette di accrescere la
notorietà dei Clienti e di consolidare la
loro posizione nel mercato, attraverso
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Servizio
un’attività volta ad incentivare la pubblica-
di Ufficio Stampa
zione di articoli gratuiti, sui Media di
Italia ed Estero permette di
riferimento. Clienti e di consolidare la loro
accrescere la notorietà dei Clienti e di
posizione nel mercato. Clienti e di consoli-
consolidare la loro posizione nel mercato,
dare la loro posizione nel mercato. Clienti
di consolidare la loro posizione.
e di consolidare la loro posizione.
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Values
Proactivity
International Attitude
Reliability
Lbdi is characterized by a strong spirit of
Our well-consolidated know-how allows
Punctuality, professionalism and reliability
initiative that generates a unique mix of
us to adjust different services to different
are the factors that we consider crucial to
added value for the Client.
countries, ensuring maximum efficiency in
strengthen long term relationship with our
order to meet the needs of the Clients in
Clients.
the targeted countries.
Quality
Our strong motivation, technical skills and
focus on results ensure a coherent integration of the different initiatives, both on
strategic and operational level.
communication
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Domest i c & I n t e r n a ti o n a l P r e s s O f fic e
Lbdi manages the communication campaigns with a systematic, consistent and thorough approach, in order to increase the visibility of the
Press Releases
Media Relation
Companies and to enhance their market position, thanks to the publication of free articles on Italian and foreign media. We distinguish
Lbdi writes, translates and localises
After the distribution of the press release, a
Press Briefing and Press
Conferences
ourselves for our ability to manage directly, from our headquarters, the public relations with journalists across Europe and other countries
corporate, product related press releases
daily follow-up by phone will be carried out
By inviting the press to special events, the
such as Turkey, Russia and UAE.
and case studies to make them effective
to share with the journalists the topics of
client has a good opportunity to present a
and appealing for the journalists of the
the press release and enhance their
new product or service, gaining favorable
different countries.
interest in publishing the news.
media exposure and a greater brand
Account Team
Press Folder
Our dedicated multilingual Account team
As a preparatory press office activity, a corporate profile, containing detailed information
takes care of the Clients like "angels".
regarding the Company, will be edited and distributed to the Media in order to stimulate the
Press Review
Media Training
Speaking the same language of the
publication of free dedicated articles.
Regularly Lbdi sends the press review
We have created an individual and
containing all the published articles to the
personalised training program based on
Marketing Director and the Sales Force.
NLP methodology. Organising a real
journalists, they are able to carry out press
office
activities
creating
long-term
relationships with them.
Media List
Over
the
years,
Communication
Lbdi
has
constantly
Communication Plans
recognition in the market.
Lbdi manages Corporate, Products, Trade and Crisis Management
interview with a national newspaper
Communication through an integrated and flexible Plan as an
journalist, Lbdi is able to train companies'
instrument for all parties to manage various ongoing
spokespersons to best represent their
tasks and to organize the communication in a
company and to manage the most critical
structured, systematic, and consistent way.
interviews with the media.
Press
Review Analysis
updated and enlarged its network of
Lbdi Communication produces a report
contacts
agencies,
containing a qualitative analysis of the
newspapers, B2B and B2C online and
articles published and its Equivalent
offline
Advertising Value.
including
national
press
and
specialized
magazines, blogs, televisions and radios
to ensure maximum visibility to its Clients.
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13
Social M e d i a & D i g i t a l P R
Social Media Daily
Management
Digital PR & Link Building
generating interaction with followers and opinion leader. The aim is to strengthen the corporate reputation and enhance traffic on the
Editorial Plan & Multimedia
Editing
company’s website.
An editorial plan will be developed for
Lbdi posts the approved news on the
compelling
each social media, to schedule in
social network daily, according to the
relations, online communication grows
advance the topics that will be posted and
editorial plan shared with the clients. We
and transforms quantity into quality, Link
to
also manage feedbacks and requests
Building into Digital PR.
Lbdi goes with the news flow, also on the social networks. Our agency manages the clients’ social profiles editing high-quality contents and
Social Media & Online Press
Selection
Social Reputation Audit & Competitor Analysis Report
Lbdi selects the Italian and international
the Company and its competitors on Social Media and on the Internet.
Social Media, networks
Lbdi will make an audit on the clients’ brand awareness, in order to analyze the presence of
and content
Sharing that are the most suitable for the
Social Media Profile
client.
Company profiles will be created for each social media in order to manage international
communication with high quality contents including texts, videos and images, suitably
posted on the right social media.
differentiate
the
communication
according to the Social Network.
When the creation of high-quality and
contents
meets
public
coming from the followers.
Social Media Report
A monthly report on the social media
activity will be sent to the Client, measuring
the results achieved and comparing them
to the ones of the previous months and the
ones of the competitors.
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Compan y B i o g r a p h i e s
Company biographies are a newly established genre in the international editorial landscape, starring the lives of entrepreneurs. The author
aims at telling the true life stories of these people contextualizing them in space and time, questioning about the choices of the protagonists
of the story, trying to understand their reasons, analyzing the consequences and grasping the human implications of their actions.
Enterpreneurs are the most credible and
Telling their stories means telling the story of the country they were born, worked and lived
authoritative point of reference of our
in, offering an insight on the historical and social turmoil of the last century.
times. They are the guardians of ancient,
In the ultra-connected world we live in, made of global, tireless connections, we can still feel
often forgotten values, they are people
the beauty and the excellence of the past through the stories of local traditions, good food
capable of great intuitions and unwavering
and often forgotten customs, telling the life stories of the best entrepreneurs of our time; this
tenacity, outstanding willpower and spirit
is the reason why more and more novelists, theatre authors and screenwriters are now
of sacrifice, powerful actions and
courage.
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deciding to dedicate their art to the tale of entrepreneurs’ lives.
Editing Process
Publishing Process
Lbdi staff, together with the author and the publisher, will define the work plan for the
Lbdi staff will coordinate the publisher and
development of the book. The staff will also organise interviews and gather all the
the author as regards: book concept, art
iconographic material, taking decisions about the main phases of the editing process and
direction,
defining the timescale of the work, starting from a shared editorial agenda.
correction and proofreading, graphic
translations,
editing,
drafts
design, research of pictures, layout,
photolithography
process,
colour
corrections, print, binding, packaging,
delivery,
press
international
office,
national
promotion
and
and
distribution.
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Advertis i n g C a m p a i g n s
Web & App Solutions
The goal of our online and offline advertising campaigns is to reach the largest audience possible in order to strengthen your brand aware-
Digital Marketing to power up your business online: Lbdi offers the best technical and graphical solution to improve the web awareness of
ness and distinguish your company from the competition. Here you have Lbdi’s 8 tips for a succesfull advertising campaign:
your Company.
1. Go after the target audience: a
the advertising has to be not only smart,
according to your target audience and
successful advertising campaign should be
but also effective in communicating the
budget.
specifically addressed to the niche market
benefits of the product or the service.
6. Test your campaign in advance:
of your client, avoiding to send a generic
3. "Be uniquely you": establish the
verify the advertising concepts in advance
message which is not able to win the
company’s distinctive image and message
using Lbdi's qualitative and quantitative
interest of the target audience.
to distinguish from those trying "to Be
analysis, before you launch the campaign.
2. Highlight the company’s competitive
advantages: one of the key elements
for an effective campaign is to
highlight
the
points
7. Punctuality is
company's
of
strength.
According to us,
well-timed management of the
materials to be sent to the media.
Always
monitor
the
Internet
• Web Reputation
• Responsive Website Development
• Search Engine Optimization (SEO)
• Corporate & Product websites
• Search Engine Marketing &
• e-commerce Website Development
Pay-per-click Adwords (SEM & PPC)
• Content Management System (CMS)
• App & Mobile Solutions
• Tailor made programs for website contents update and maintenance
4. Every country is different: localise the
advertising
message
considering
the
cultural, social and environmental barriers
of the different countries.
5.
Diversify
investment:
a must: Lbdi assures a
8.
Everything to Everyone".
Web Marketing
a
• Web Design
• Content Design
your
choose
Web Communication
advertising
variety
of
• Newsletter
• e-mail Marketing
suitable online and offline, national
• Advertising Campaigns
and international media
• Digital Catalogues
campaign
results: Lbdi carries out brand equity and
reputation surveys in order to verify the
impact of the campaign.
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Marketi n g & S a l e s M a t e r i a l s
Business First! Lbdi develops marketing material in order to help your Sales Team to promote services and products to prospect customers.
Below the Line
Lbdi meets the needs of its clients developing new initiatives aimed at improving the competitiveness of sales force, branches and local
partners.
Branding & Consulting
Creative Design
• Communication & Marketing Network Plan
• Brand Strategy & Corporate Identity
Creative design such as: catalogues, price lists, data & product sheets, flyers, packaging,
• Franchising projects
• Campaign Strategy
case studies or application sheets, annual reports, manuals, technical manuals, posters,
• Product launch campaigns
• Content Strategy
labelling and promotional materials for the P.O.P. display.
• Trade Loyalty Program
• Copywriting
• Naming & Logo Design
Photo Shootings
The shootings can take place in studio, at the company's headquarters or on site, where
the products are installed.
• Consultancy for bureaucratic procedures, management of prizes’ distribution
• Trade geo-marketing programs
• In-store promotions
• Merchandising and P.O.P. materials
• Still life
• Architecture
• Corporate Portrait
• Events
• 360° Immersive photography and
Video Production
• Commercial Videos
virtual tour
• Post-production
• Corporate & Industrial Videos
• Motion design & 3D
• Documentaries
• Videoclip
• Technical Tutorials
• Virtual Tour
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• Interactive Catalogues & Price Lists
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Events a n d F a i r s , w o r l d w i d e
Events and fairs are a crucial moment to build strong relationships and create new business opportunities, in Italy and abroad.
Events
• Project Management
• Hostess and Interpreters
• Location selection
• Merchandising
• Incentive activities and Team Building
• Event follow-up
• Booth construction management in
collaboration with our local partners
• Tailor-made display
• Invitation & Communication materials
design and distribution
• Save the date design and distribution
• Contact list management
• Supplier management
Fair Set Up
• Booth design
• Virtual 3D booth representation
• Creative design of the graphics
m a r k e t i n g
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Strateg i c C o n s u l t a n c y
International Projects
The need to define economic KPIs based on the communication activities is really important to assess in advance the more appropriate
Lbdi is an International Company that develops Communication & Marketing projects directly in Europe and worldwide in collaboration with
strategy for the future. Moreover, these indicators are essential to monitor the actual income, pointing out some useful guidelines for the
its 33 Correspondants.
future. Our strategic consultancy includes the following activities:
• Study of the factors that determine operational performance
Lbdi International Consultancy
• Assessment of the entrepreneurial approach
Our international programs are structured in multiple phases to analyse the market and implement an operational marketing &
• Study of product / market combinations
• Assessment of the company’s resources and skills
communication plan, thus p new business and the development of agreements with strategic partners to enhance the distribution Channel.
• Analysis of the competition and the area
• Study of the variations of the results as a function of specific management alternatives
• Identification of strategic areas for
business
organization
• Definition of strategic guidelines and of an operational plan, both on a national and
international level
• Implementation of Communication, Training and Marketing programs
Segmentation & Analysis of Target Markets
Lbdi will create a database profiled containing potential Clients, Intermediaries, Local Authorities and Suppliers based on criteria that will be
agreed and shared with the Company.
We will complete this phase with an analysis on demographic, economic, technological, political and cultural factors and
their influence on the Company’s marketing plans.
Cross Functional Facilitation
Lbdi supports its clients in any additional requirements,
with a dedicated multilingual staff that facilitates relations between
the Company and foreign counterparties.
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Market R e s e a r c h & Q u a l i t a t i v e / Q u a n t i t a t i v e S urveys
Partner Program & Lead Generation
Lbdi develops and carries out market researches and qualitative and quantitative surveys on behalf of companies which aim at keeping a
For Lbdi, Lead Generation means improving the Company’s positioning in the market, promoting the brand as well as solutions and services
stable competitive position in Italy and abroad, over time. Purpose of this activity is also to measure in advance the efficacy of strategic com-
offered.
munication plans.
Customer Satisfaction Surveys
Partner Program
Qualitative/quantitative surveys, targeting a restricted customers’ panel, aimed at collecting useful information, such as products,
Lbdi develops and implements strategic partner programs aiming both at creating new distribution channels and evaluating prospect
distribution, after market service, promotion effectiveness as well as an overall evaluation of the Company’s current position in the market.
distributors/resellers for potential partnership agreements.
The goal is to acquire the perception of the target with regard to the current Value Proposition.
Prospect Marketing Audit
Lbdi develops Marketing & Lead Generation Campaings with an integrated plan designated to promote the Company and its solutions in
The goal of the analysis is to identify a series of competitive advantages recognised by potential clients so that Company brand can become
Italy and abroad. The main goal of the companies is to enlarge their customers' panel and improve sales. The expertise of our dedicated
commercially distinct, easily recognizable, with long term persistence and relevance for Clients.
Lbdi manages both quantitative and qualitative market researches aimed at defining the features for the brand or the
products to be identified as a leader in their sector and analyses the “Top of mind” in the field and
the elements that determine their position.
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Lead Generation
telemarketing staff will allow you to contact the highest number of prospect customers in the shortest time possible, both in Italy and
abroad. Lbdi will select a list of potential customers to whom your company and its solutions will be presented,
in order to develop a phone follow-up aimed at scheduling appointments with the sales force that
can generate qualified leads.
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Types o f O u t b o u n d C a m p a i g n s
Lbdi is specialized in outbound B2B campaigns and in many years of presence on the market, has successfully delivered many projects, with
the following objectives:
New Business generation:
phone contact activity targeting decision makers of companies, OEM and end users, aimed at scheduling business appointments with the
sales force, thus creating a good chance at closing a new business deal.
Specifiers' profiling:
activity of outbound calls to architects, designers and engineers, aimed at scheduling business appointments with the sales force to promote
our Client’s solutions to be inserted in tendering specifications of project books.
t r a i n i n g
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Subsidi z e d T r a i n i n g
Distinctive Features
“If you put fences around people, you get sheep” (William L. McNight - 1924)
Lbdi Training delivers indoor and outdoor training courses, based on experiential learning, which is the process of learning through
Lbdi Training is a hub of skills and corporate culture; its competitive advantage lies in collaborating with a pool of high-ranking trainers with
experience.
at least 20 years of consolidated experience who are able to provide complete, established and innovative methodologies.
Every Company for us is different, that’s why we personalise each training course. This way our courses allow people to grasp their potential,
According to Lbdi Training, developing training courses means creating personalized and experiential courses on systemic thinking,
facilitating long-term effective results.
Neuro-linguistic Programming, Gestalt psychology, transactional analysis, empowerment and theories of organization.
Lbdi Training is certified by UNI EN ISO 9001:2008, in the EA37 sector, and it develops projects for all Inter-professional Funds.
In collaboration with a trusted Partner, our agency offers a complete consultancy service, which
provides valid support throughout all the phases of the activation of the subsidy: from the
development of the training project to the funds request presentation, to the
accounting report.
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Areas o f E x p e r t i s e
High-Tech Training
• StorySelling: raise the interest of the Client with the art of story telling
• Stress management
• Conflict management
• Elevator Pitch in telemarketing activities and sales
®
• Modeling Learning : the best practices of one become an internal resource for the others • Disporsi al Cambiamento
• Change Management
• Measuring the efficacy of the training over time: the DOES® Model
• Project Management and coaching
• Problem Solving & Decision Making
• Lean Manufacturing
• Creativity development
• Pink Leadership for female entrepreneurs
• The role of the manager: developing the right
skills to manage a team
Management
• Individual coaching - Coaching training
Customer Care
Communication
• Successful telephone communication
• Interfunctional communication
• Complaints’ management
• Effective communication techniques for
the help desk
• Effective communication techniques for
credit recovery
• Telemarketing & Telesales
management
• Interpersonal communication
management
• Staff motivation - Feedback management
• LEGO® SERIOUS PLAY®: strategic
thinking and organizational development
• Survival Camp
• Public Speaking
• Cooking Contest
• Public speaking with theatre techniques
• The mine
• Media Training
• CSI
• Visual Merchandising
• Laughter yoga
• Training of technical trainers
• Theatre and role play
• B2B and B2C communication and
• Sport outdoor training: rugby, golf,
marketing
• Company shadowing coaching
Indoor and Outdoor
Team Building
treasure hunt... and much more
• Successful social network management
• Assertive communication with NLP
• Time management - Meeting management - Uncertainty
Sales Area
• Acquire new customers
management
• Self-Assessment on leadership
• Successful interaction with the
• Evolutionary leadership
customer
• Lead Generation
• Negotiation for beginners
• Negotiation for experienced salespersons
• Objections' management
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Agency C l i e n t s
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Trainers References
Accor Hospitality
Faber System
OVH.it
Public speaking and Training of teachers:
Gialle, Banca San Paolo, Banca Intesa, Poste
Management of meetings: Saint-Gobain,
Aldes
Fantini Cosmi
PatentVerwag Italia
Banco Desio, Eni Corporate University, Italgas,
Italiane,
Banco Desio, Vorwerk Folletto, Regione
Allnet.Italia
Fils
Pearson
Angelo Po
Funkwerk Technology
Pietro Cucchi
Telecom Italia, Tim, Banca della Rete, Prenatal,
Pubblica
Arcese Trasporti
Geico
Piscine California
Vorwerk Folletto, Sia.
Assicurazioni, Banca Fideuram
Armstrong Buildings Products
General Electric - Intelligent Platform
Pres
AutoRigoldi
Grünenthal
Progetto Ecosisthema
Business writing: Quirinale, Banco Desio, Eni
Communication and well-being in the
Beakert Fencing
Gruppo Epta Refrigeration
Reel - Gruppo KSB
Corporate University, Italgas, Banca Popolare
company:
Biella Insurance
Gruppo Mattarei
Reitek
di Milano, Ubi Banca, Tim, Banca Popolare di
Banco Desio, Società per i Servizi Bancari, Eni
Leadership: Telecom Italia, Tim, Eni Corpo-
Biemme Fire Safety
Gruppo Progetto Elettronica 92
Ristoclub.it
Lodi.
Corporate University, Comune di Milano,
rate University, Agip, Schiedel
Brema Ice Makers
Hachette Fascicoli
Saint-Gobain Condotte
Brivio & Viganò
Haemopharm Healthcare
Sapa: Building System
Busatta Piscine
Hünnebeck - Harsco Corporation
Scrigno
Celanese
Hydro Building Systems
SG Société Générale Private Equity
Cesop Communication Employer Branding
Icopal - Siplast
Shire
di Milano, Ubi Banca, Regione Toscana,
Teamwork: Ubi Banca (Banca Carime), Poste
Check Point Software Technologies
Il Fanale Group
Siemens VDO
Fresco, Banca Intesa.
Italiane, Fiat
Media Training: Eni
CheckPoint Systems Italia
Ilpra
Sigmund Freud University
Citifinancial
IMS
Snoline
Commercial
Motivation of partners using communica-
Creativity Development: Banco Desio, Eni
Comelit
Infonet
Solas Vernici
Consorzio Stile21
Ing. Enea Mattei - Compressed Air
Stelmi
customers, commercial negotiation for
tion:
Coratek
InterCar - Gruppo OMR
Studio Piceci
experienced salespersons: H3g,
Fastweb
Coveme
Jobrapido
Tecnocupole Pancaldi
Delga Group
John Deer
Tecnofil
Denicar
Kinservice
Tekno Point Air-Conditioning
Dessign Blue Gmbh
Monster Italia
Teleroute
Domal
Noemalife
Urmet Domus
Euro-Export
Nordossola
VBM
EIGE - European Institute for Gender Equity
Orsyp Italia
Zodiac - Europool Italia
Radioreti,
Istruzione,
Agip,
Ministero
Cariverona,
della
Alleanza
Toscana, Fiat
Time Management: Eni Corporate University,
Telecom Italia, Schiedel
Regione Toscana, Saint-Gobain, Vodafone,
Persuading, influencing and negotiating
Telephone Communication: Banca Popolare
Cariverona
di Milano, Prenatal
skills: Eni Corporate University, Agip, Comune
negotiation,
acquire
new
Banca
Schiedel,
Eni
Corporate
University,
Corporate University
Popolare di Milano, Banca Carige, Società
Immobiliare Vicenza, L’Oreal, Seat Pagine
The heart of coaching: Ospedale San Raffaele, Banca Popolare di Milano, Fiat
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Partner
Ginevra Fossati
graduated in Public Relations from I.U.L.M.
In 2000, she took up the position of Marketing
His career in the technical and engineering
In 1998, he was appointed Area Manager of
He was born in Turkey and grew up between
Since 2014 he is an Associate at Lbdi and he
University in Milan in 1999. In 2005, she
& Communication Coordinator in Monster Italy,
sector began at the Polytechnic University of
Nemetschek
Detroit, USA and Istanbul.
is in charge of the International Project Division
attained
the on-line recruiting portal, managing all B2B
Milan.
specialized in CAD design systems. In this
He
and
to support prospect Clients willing to power up
in
and B2C activities in collaboration with the
During his university studies, he actively
period he coordinated a Resource Team
Telecommunication Engineering and lived and
their business by reaching out to new markets,
Communication and the Art of Coaching. In
European Headquarters. In November 2001,
collaborated, for approximately 7 years, with
dedicated to commercial development and
worked in Turkey, USA, Canada, Italy, France
proposing effective communication and sales
2010
together with Maurizio Mauri, she founded LBDI
the former Department of Topography and
technical assistance.
and Poland. He is a PMP certified project
development projects.
(La Boutique Delle Idee).
Photogrammetry on major civil engineering
In 2001, he became the co-founder of LBDI.
manager and in his career he covered senior
projects in Italy and abroad, such as Milan
Today, he plays a fundamental role in the
management roles in multinational companies
a
Master’s
Programming
she
in
(NLP)
Neuro-Linguistic
specializing
successfully
concluded
her
Executive Master’s in Business Administration
(MBA) at the SDA Bocconi School of
Italy,
a
German
company
graduated
in
Electronic
Management in Milan. She took her first
As CEO of the company, she is in charge of the
Malpensa Airport, the Fiera Milano City Trade
agency, dealing with technical consultancy,
such as General Electric, Abbey National,
professional steps in 1993, initially working in
development
strategy
Fair pole, and the sewerage scheme of
programming, the development of internet
UniCredit, Citibank and Credit Suisse, where he
the
relationships
with
and
manages
the
Manchester.
sites and company intranets, and the design of
developed IT, project management, business
different
motivating the staff of the agency. She
Thanks to the high degree of experience
fair booths for the agency’s clients. He also
acumen and team management skills.
companies such as Le Officine Creative, Boxi,
supervises, coordinates and verifies the work
accrued, he was involved in the development
collaborates with the Press Office Accounts to
In addition to the hard skills set coming from his
Onama and Ristomat. In 1999, she entered the
processes in order to assure the achievement
of the first on-board software applications to
ensure
engineering
Information Technology sector, in the role of
of the KPIs defined together with the client. In
be incorporated in measuring devices using
drawing up of the technical specifications
background, he is an NLP master practitioner
Communication
Procom
the daily management of the agency, she
electronic distance meters. After the project,
related to products and standards – a crucial
and coach. He believes that empathy is the key
Technology. As a result of the experience
allocates the internal resources according to
he participated in a series of noteworthy
element in B2B communication.
critical success factor in relationships. He is
accrued in her previous positions, she was
the different phases of the project, leading and
collaborations with companies such as Kern,
fluent in four languages and still, he would like
asked to take over the role of Marketing
supporting the multilingual staff ensuring they
Wild
to learn more. Given the current need of
Manager
career
stick to the core principles that distinguish Lbdi:
important skills, also as analyst-programmer.
companies to expand their markets and go
continued to develop as she was appointed
enthusiasm and passion for the development of
Thanks to his experience, he collaborated with
beyond local frontiers, today he supports SMEs
Product
personalized
with
the Finzi-Nova-Castellani firm on tracing the
willing to expand their business internationally,
new-economy company specialized in Internet
commitment and accuracy, excellence in the
foundations of residential complexes from ‘92
providing
television.
appealing editing of technical texts, attention to
to ’94. Subsequently, he joined Harpaceas
management consultancy services.
detail, and respect of cultural differences while
with the aim of training architects and
carrying out communication and training
engineers in the use of the latest-generation
activities in Italy and abroad.
CAD-CAM systems and Virtual Reality.
administration
communication
36
Turan Tanin
Maurizio Mauri
in
and
then
department
Manager
Guinness
Manager
in
Italy.
of
at
Her
in
the
Freedomland,
a
the
plans
clients,
carried
constantly
out
and
Hewlett-Packard,
acquiring
the
proper
comprehension
and
and
project
coaching,
management
facilitation
and
37