OPENING SPRING 2016

OPENING SPRING 2016
Over the past year we have been busy! Construction is well under way and we have
leased over 75 percent of our buildings to an incredibly exciting mix of merchants and
chefs. With the tone of quality set by our first fifteen tenants, we are releasing our final six
spaces for lease.
We are also excited to announce the acquisition of the immediately adjacent parcel,
which will add approximately 30,000 square feet of additional retail and creative office
space to PLATFORM.
PLATFORM is opening Spring 2016.
is the convergence of
F A S H I O N , A R T, a n d C U L I N A R Y TA L E N T i n H AY D E N T R A C T;
t h e m o s t d y n a m i c n e i g h b o r h o o d i n Lo s A n g e l e s.
25
F I R S T TO M A R K E T D E S I G N E R S , B R A N D S A N D S P E C I A LT Y
MERCHANTS
5
N AT I O N A L LY R E N OW N E D C H E F S
7
C R E AT I V E LO F T S F O R L E A D E R S I N T H E E N T E R TA I N M E N T,
M E D I A , A N D FA S H I O N I N D U S T R I E S
75 %
PRELEASED
OPENING SPRING 2016
W e a r e e x c i t e d t o i n t r o d u c e y o u t o t h e fi r s t fi f t e e n b r a n d s t h a t w i l l b e a p a r t o f
P L AT F O R M , a n d l o o k f o r w a r d t o d i s c u s s i n g o u r f i n a l s i x a v a i l a b l e s p a c e s w i t h y o u .
International style setter Nevena Borissova will be debuting her first CURVE
lifestyle flagship at PLATFORM. Starting with her first sore on Robertson
Boulevard in Los Angeles, Nevena has grown CURVE into one of the pillars of
cutting-edge style in retail. Obsessed with discovering and promoting new
talent, Nevena has launched the careers of numerous designers and is
known throughout the industry as being a buyer that is ahead of the curve.
CURVE at PLATFORM will feature a curated collection of men’s, women’s, and
children’s apparel, in addition to Nevena’s favorite home goods, accessories
and jewelry. The new lifestyle concept will mix pieces from labels such as
Isabel Marant, Balmain, Christopher Kane, IRO, Alexander McQueen, and
Raquel Allegra with Nevena’s own A.O.T.C. collection. CURVE currently has
locations in New York City, Los Angeles, Miami Beach, San Francisco and
Malibu.
Internationally lauded British designer Tom Dixon will be opening his
and modern interpretation of a British tea room with light bites and
first US lifestyle flagship at PLATFORM. The space at PLATFORM will join
incredible presentation.
The Dock in London as the only two Tom Dixon stores in the world,
The shop and cafe will open up to Nevena Borrisova’s flagship CURVE
and will feature a full collection of the brand’s signature home decor,
lifestyle multi-label, which Tom Dixon will also be designing. This space
lighting, furniture, and accessories.
will mark the beginning of what is sure to be an iconic collaboration
The Tom Dixon shop at PLATFORM will be housed in a dramatic,
between one of fashion’s most well regarded merchants, and one of
light filled space with 24 foot high ceilings and will include a chic
the world’s leading visionaries on modern lifestyle and design.
Blue Bottle Coffee will be opening a unique café concept at Platform. Founded in 2008 by James
Freeman, Blue Bottle is regarded as the pioneer of boutique coffee-roasting and is considered by both
industry experts and coffee loyalists to be roasting and serving some of the finest coffee in the world.
Aesop is a progressive apothecary with a range of superlative products for the skin, hair, and body. They are highly
regarded both for the quality of their product and for their incredibly designed boutiques worldwide. Aesop at
Platform will feature an exclusive area for spa treatments as well as a curated mix of their best in class product.
Craftsman and Wolves is a contemporary patisserie helmed by James Beard nominated pastry chef William Werner. The
name is a nod to the craftsman and the numerous challenges that one faces when pursuing their craft. CAW at Platform
will feature an ever-changing menu of pastries, cakes, confections, and deserts in addition to breakfast, lunch, and a full
tea service. PLATFORM is Craftsman and Wolves’ second location outside of their Mission District bakery in San Francisco.
Founded in Paris in the 1940s, Carven’s newest chapter began under the creative
control of Guillaume Henry based on his desire to embrace Carven’s rich
heritage. The brand’s history lives on in the spirit of perfect design and choice
materials modernized in a manner that is both inspired and accessible.
Carven at PLATFORM will join existing international flagship locations in cities such
as Paris, London and New York. The brand will infuse their space with their
signature young and fresh spirit creating an environment that is unique and
exclusive to Los Angeles.
From humble beginnings as an ice cream truck
yolks, and the best fruits, chocolates, spices
in Brooklyn, Van Leeuwen has grown to be one
and nuts from small producers locally and
of the premiere ice cream makers in the
around the world.
country. Ben, Pete, and Laura make all of their
Angeles store at Platform will feature their
ice cream from scratch in Greenpoint, Brooklyn
homemade ice creams, fresh pastries, and
using only fresh milk, cream, cane sugar, egg
Toby’s Estate Coffee.
Van Leeuwen’s first Los
Velvet by Graham & Spencer will be opening a specially edited boutique at
PLATFORM.
Originally known for its fashion forward tee shirts that embody the laid-back luxe
of LA style, the brand has evolved into full collections which are renowned for their
meticulously crafted, elevated staples.
The PLATFORM boutique is across the street from Velvet by Graham & Spencer’s
creative headquarters, and will offer an exciting connection between their design
studios and the brand’s customers.
More then just a juice company, Juice Served Here has become a daily ritual for
thousands of Los Angeles residents. Raw, organic, and cold-pressed, each Juice
Served Here recipe is thoughtfully created to improve the performance of the
human body and is sourced locally whenever possible.
Juice Served Here at PLATFORM will be situated amidst a central garden with lush
greenery, mature oak trees, and will feature a thoughtfully curated assortment of
fashion, design, and cultural publications.
Platform is excited to welcome ON HOLIDAY, a
highlighting the most exciting ideas, people,
curated offline experience in the heart of Los
and brands in the country. ON HOLIDAY will be
Angeles. ON HOLIDAY is a laboratory for the
curated and programed by Jaclyn Johnson
best ideas in design, fashion, and technology.
and her creatively driven marketing and events
It will feature a revolving theme every few months
agency, FormWork.
Technicolor, a worldwide technology leader in the digital
media and entertainment sector will be opening the
headquarters for its creative subsidiary, MPC, at PLATFORM. MPC is a creative studio that crafts spectacular visual
experiences in any space, on any screen. They have been
leaders in visual effects for over 25 years with industryleading facilities globally.
Renowned for adding visual wonder and creative expertise
to the advertising, film and entertainment industries, MPC
is the sum of the parts: creative partners and a range
of creative solutions harnessed through a dedication to
collaboration.
São, a new Acai bowl café, will be committed to sustainable and market driven produce with a focus on wellness
and nutrition. São will serve a variety of healthy Acai bowl options as well as Pitya bowls and organic smoothies.
The menu will be fresh and simple, catering to the health conscious consumer who is looking for a meal alternative
that is packed with antioxidants, protein, omega fats, and essential amino acids.
SoulCycle is the most influential and unique fitness concept in
space at Platform will house SoulCycle’s west coast headquarters
the country. By making fitness joyful, Soul transforms bodies and
in addition to their largest Los Angeles studio. The space will
minds through community, exercise, and rocking music. The
feature full height glass and an airy indoor – outdoor flow.
Kilter
is
a
new
retail
concept
focused on athletic street wear,
bridging the gap of style and
function.
The founders of Kilter
recognize the need in the market
for a performance based product
with an elevated appearance. The
premium assortment of athletic
wear
at
Kilter
will
offer
an
shopping
at
alternative
to
mainstream
retailers
for
gym
apparel and athletic leisure wear.
Iconic luxury optical brand, Linda Farrow, will be opening their first North American flagship store at PLATFORM.
Established in London in 1970, the Linda Farrow brand of luxury eyewear rose quickly to prominence amongst
the world’s most stylish fashion influencers.
In addition to its namesake label, Linda Farrow is renowned for its collaborations with many of the world’s most
acclaimed designers including Dries Van Noten, Oscar de la Renta, 3.1 Phillip Lim, and The Row.
Parabellum, a Los Angeles based luxury leather goods brand, is opening a tightly edited concept store at PLATFORM.
Known for its pairing of smooth, high-tech ceramic hardware with deeply textured free-range American bison
leather, results in an exquisitely constructed assortment of goods encompassing men’s and women’s handbags,
belts, wallets, furniture and more.
Parabellum is currently carried in the world’s most prestigious retail doors: Colette in Paris, Maxfield in L.A., Barney’s
NY and Bergdorf Goodman.
Loqui is a unique - first to market concept that interprets the best of Baja
California’s taquerias in a modern and interactive setting. All of the antojitos, or
street food, inspired bites will be based around the mesquite burning grill and
tortilla comal. Salsas will be uniqe and made daily, and tortillas and bread will
be made from scratch.
The
Cannibal
is
a
beer
and
butcher
focused
restaurant. Like its sibling in New York’s Gramercy, it will
focus on whole animal preparation and will serve over
450 beers from all over the world.
Cannibal at
PLATFORM will include a retail butcher shop as well as
an indoor / outdoor bar.
B O O K B I N D E R Y
The newest addition to PLATFORM is a 30,000 square foot red brick and bow truss building
that will house a flagship lifestyle boutique and additional creative office space. The 1950s
building was used for forty years as a Bookbindery for UCLA. It is currently being carefully
restored and is available for occupancy in June, 2015.
W H A T
I S
H AY D E N
T R A C T ?
Hayden Tract is the unmistakable center of the Los Angeles art and design
scenes. It is ten minutes south of Beverly Hills and ten minutes east of
Venice Beach. Hayden Tract is home to the best known galleries in Los
Angeles, a multitude of nationally recognized chefs, a buzzing design
scene, and approximately 4,000,000 square feet of the most innovative
technology, media, and entertainment companies.
BURBANK
AIRPORT
GPS
2
BURBANK
H a y d e n Tr a c t i s o n e o f t h e m o s t c e n t r a l d e s t i n a t i o n s
in the Los Angeles Area.
NORTH
HOLLYWOOD
101
TOLUCA LAKE
SHERMAN
OAKS
STUDIO
CITY
134
DEMOGRAPHIC KEY FIGURES
PASADENA
UNIVERSAL CITY
GLENDALE
8 8 5 0 Wa s h i n g t o n B l v d , C u l v e r C i t y, C A
210
Estimated Population (2015)
101
SILVER LAKE
5
405
PACIFIC
PALISADES
THE GROVE
MALIBU
BEVERLY HILLS
WESTWOOD
LOS ANGELES
919,545
2 , 8 74 , 8 7 8
3 Miles
5 Miles
10 Miles
$91,269
$ 9 3 ,1 0 8
$83,393
Approximately 180,000 households within 10 miles
5
DESIGN DISTRICT
HELMS
ABBOT KINNEY
405
MARINA DEL REY
LAX
e a r n i n g ove r $ 2 0 0,0 0 0/ye a r
60
10
10
15 MIN Downtown
30 MIN
L A We s t
Glendale
Hollywood
Manhattan
Beverly Hills LAX
Beach
Santa Monica
Calabasas
Marina Del Rey
Pasadena
Ve n i c e B e a c h
Malibu
60 MIN
110
Costa Mesa
105
1
Approximately 65,000 households within 10 miles
DOWNTOWN LA
WEST LA
CULVER CITY
VENICE
319,025
10
101
SANTA MONICA
10 Miles
e a r n i n g ove r $ 1 0 0,0 0 0/ye a r
2
BRENTWOOD
COUNTRY MART
5 Miles
E s t . Av e r a g e H o u s e h o l d I n c o m e ( 2 0 1 0 )
HOLLYWOOD
WEST HOLLYWOOD
RODEO DRIVE
MALIBU COUNRTY
MART
110
3 Miles
Laguna Beach
Newport Beach
LEASED
Lease Negotiation
LOI - In Negotiation
In Discussion
FLOOR 2
ROOFTOP
RESTAURANT
B2
25
01
24A 24B
02
03
04
05
23
22
21
09A 09B
20
19
11
07
BOOKBINDERY
13
14B
B1
14A
08
06
10
12
15
16
17
18
15-18
01
02
03
08
09A
FLOOR 2
09B
21
10
21
11
23
14A
24A
14B
24B
15-18
B2
David Fishbein
Runyon
9900 Culver Boulevard, Suite 1A
Culver City, CA 94103
p. 925.708.43.88
[email protected]