Plug Into Travel Michigan`s New PR Efforts
Transcription
Plug Into Travel Michigan`s New PR Efforts
Plug Into Travel Michigan's New PR Efforts March 26, 2012 Who are we? Michelle Begnoche, MEDC Erin Burden, Weber Shandwick Jacquie Goetz, Weber Shandwick Travel Michigan Pure Michigan Tourism Update • • • • Travel news from the MEDC to those in the tourism and hospitality industry 9,100+ subscribers Sent out every Wednesday Editor: Michelle Begnoche ([email protected]) Pure Michigan eNewsletter • • • • News, features, upcoming events 450,000+ subscribers Send 2nd and 4th Thursday of the month Editor: Robin Peebles ([email protected]) Pure Michigan Featured Deals • • • • 10 featured deals 255,000+ subscribers Send 1st Thursday of the month Editor: Robin Peebles ([email protected]) Pure Michigan Fall Color Report • • • • Weekly fall color updates 173,000+ subscribers Sent weekly during peak fall color season Editor: Robin Peebles ([email protected]) Travel Michigan Radio Show • • • • • WJR 760 AM – Detroit WKMI 1360 AM – Kalamazoo WJIM 1240 AM – Lansing WJRW 1340 AM – Grand Rapids WBCH 1220 AM - Hasting Travel Michigan Radio Show • WTVB 1590 AM in Coldwater • WNEM 1250 AM in Saginaw • WHTC 1450 AM in Holland • WTCM 103.5 FM in Traverse City • WGHN 92.1 FM in Grand Haven • WLBY 1290 AM in Ann Arbor Telling Michigan’s Story • • • • Michigan Travel Ideas Hard copy can be ordered free from michigan.org Digital copy available for download MEDC contact: Robin Peebles ([email protected]) Pure Michigan Logo Request Major PR Events in 2012 • • • • • • Senior PGA Championship at Harbor Shores – Week of May 21st Detroit Grand Prix – June 1-3 U.S. Senior Open – July 9-15 Grand Hotel 125th Anniversary – Weekend of July 13th Pure Michigan 400 – August 19 Navy Week/War of 1812 Celebration – September 2012 Pure Michigan Needs You! Weber Shandwick Who is Weber Shandwick? • • • • • Global public relations and communications agency 128 offices in 78 markets, 2,400 practitioners worldwide Dedicated 20-person Travel & Lifestyle practice based in New York City 50-person office in Birmingham, MI, with employees representing six counties and 1,500 years of Pure Michigan living Part of McCann Worldgroup; sister agency to McCann Erickson, MRM and Universal McCann Our Work For Travel Michigan • • • Gain coverage for Michigan in national/far-reaching media outlets, as well as drive markets – Broadcast – Print – Online Showcase 4 season offerings Highlight vertical markets Top Line Tactics in 2012 • • • • • Out-of-state editorial appointments – Cleveland – Dallas Creative mailer Mario Batali’s “Made in Michigan” media day (June 28) “Michigan Day” in Chicago Condé Nast Publishing cooking demos / media engagement in New York City Group Press Trips • World Ice and Snow Sailing Championship/UP Winter – February 21-25 • Get to Know the REAL Detroit – May 3-6 • Epicurean Michigan – June 27 – July 1 (in conjunction with Mario Batali Media Day) • America’s Perfect Summer – July 12-15 {TBC} (in conjunction with Grand Hotel’s 125th Anniversary) • Up in Michigan: Ernest Hemingway – September/October Golf Press Trips • Senior PGA Championship May 22-27 • Grand Rapids/Tullymore June 3-6 • U.S. Senior Open/Pro-Am July 9-15 • Gaylord (Golf Road Warriors) A Position July 29-August 3 Individual Press Trips • • • Specialized itineraries for media to “tailor their own tour” Completed in 2012 – New York Daily News – NPR / Public Radio International In planning: – Kayleigh Kulp (Food + Wine, LA Times) – Saveur Social Media • • Manage Pure Michigan communities on Facebook, Twitter, Flickr and YouTube Manage Pure Michigan Car Connect Facebook and Twitter profiles Content Creation • • • Generate content for Pure Michigan Connect Blog Organize and facilitate live web chats Video storytelling Choose Your Own Michigan Adventure Team Integration • • Weber Shandwick NY and MI teams working closely together – Integrated traditional and social media relations McCann Worldgroup Integration: – Working with our colleagues at McCann Erickson, MRM and Universal McCann to ensure seamless Pure Michigan messaging and reach MEDC PR Contacts • Dave Lorenz ([email protected]) • Michelle Begnoche ([email protected]) Weber Shandwick Contacts • Jacquie Goetz ([email protected]) • Erin Burden ([email protected]) Questions?