- Gauselmann

2015
Lübbecke factory with sales department
PORTRAIT OF THE
GAUSELMANN GROUP
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Logistics
Development
Merkur Service
Production
Warehouse
Dispenser production
National Sales
International Sales
KEY FIGURES OF THE
GAUSELMANN GROUP
3
2013
2014*
Volume of business
1.847 bn
1.938 bn
Sales (completely consolidated)
1.191 bn
1.283 bn
Equity and silent partner
contributions
573 m
608 m
Capital expenditures
214 m
179 m
Workplaces at year-end
8,161
8,462
(full-time equivalents)
6,706
6,870
– of which, in Germany
5,645
5,793
– of which, international
2,516
2,669
– of which, temporary employment
271
363
– of which, apprentices and trainees
192
218
in EUR
* Preliminary volume of business 2014
SELF-CONCEPTION
We are an internationally active family-owned company,
committed to providing entertainment and gaming fun
with small stakes and prizes, true to our logo ‘more than
just a game’.
Our core competencies – content, technology and
operating – enable us to offer the best games anywhere
and at any time, based on the corresponding legal conditions.
CONTENT
Input from
Market
Integration in
Technology
OPERATING
TECHNOLOGIE
Market
Application
We stand for responsible gaming – the latest insights
into prevention and consumer protection continually flow
into our product range. Our employees play a major role
with our products in ensuring that our entire range sets
the right standards.
This portrait is here to show you what it means to be
the games makers!
WE ARE ‘THE
GAMES MAKERS’!
As ‘the games makers’, we provide gaming fun – and
that in a very successful way. Our task and passion is
to offer adults with our games the best possible form of
leisure-time entertainment with small stakes and prizes
and at the same time to provide exactly the technological offer that is demanded in this global and internetbased world of ours.
Naturally always under compliance of the legal
working conditions that have been very tightly regulated since 60 years in the German industrial code. Every
new model as well as every alteration here is checked
and approved by the Physikalisch-Technische Bundesanstalt. We strongly uphold all product requirements
both nationally and internationally with a high sense of
responsibility for our playing customers.
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THE GAUSELMANN
GROUP
A successful family business from
Eastern Westphalia
The Gauselmann Group has developed after 58 years from
a one-man-business at the beginning to an international
company that employs about 8,500 staff and generated
a volume of business of over 1.9 billion euros in the 2014
business year. The trademark of the group of companies is
the laughing Merkur sun, Germany’s most popular amusement and gaming symbol that is also increasingly becoming
a synonym for modern ‘made in Germany’ leisure entertainment beyond the German borders.
The company founder Paul Gauselmann laid the
business foundation stone in 1957 when he began to operate juke boxes in his spare time. The move to complete
entrepreneurial self-employment followed in 1964 – at this
time Paul Gauselmann already employed over 15 staff.
Paul Gauselmann
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The ‘invention’ of the modern arcade from 1974 in the
form of MERKUR-SPIELOTHEK was one of the most important milestones in the company history. The first own
branch was opened in Delmenhorst in Lower Saxony. It
greatly stood out against conventional machine halls due
to its special design concept – spacious rooms, modern
machines that always offered the best games and a
pleasant atmosphere similar to the level of a 3 to 4 star
hotel. Today, the Gauselmann Group operates approximately 500 modern entertainment centres in Europe, more
than 230 of which are located in Germany.
The first gaming machine developed and produced
by Paul Gauselmann was called the ‘Merkur B’ and was
brought to market in 1977 after four years development
time. The ‘Merkur B’ offered exciting entertainment with
its innovative games system and enthused players. Ever
since this first gaming machine, more than two million
Armin Gauselmann
THE GAUSELMANN
GROUP
entertainment gaming machines with and without stakes
and prizes have been produced and sold and/or rented.
The machines only offered one type of game in the early
stages. Today the multi-gamers provide up to 200 ultramodern games making use of touchscreen technology.
MILESTONES 1957-1977
1957
Avocational juke
box operation
1964
Entrepreneurial
self-employment
1974
First MERKURSPIELOTHEK in
Delmenhorst
1977
Market introduction
of ‘Merkur B’
In the years to follow, the Gauselmann Group advanced to become the clear market leader in Germany.
The group of companies has established itself also in
international markets ever since the beginning of the
1990s and has been catching attention with games and
technologies that are ‘made in Germany’. The decision to
exploit new business fields was taken at the turn of the
millennium. Thus, the Gauselmann Group entered into
the liberalised sports betting market in 2006.
The greatest acquisition in company history was
made in 2012 by the group of companies upon purchasing the British arcade chain Praesepe that employs
approximately 1,500 staff and operates about 170 entertainment centres in Great Britain.
MILESTONES 1993-2012
1993
Thorough internationalization
1993
Paul Gauselmann
receives the Federal
Cross of Merit
2006
2012
Entry into the
Italian sports
betting market
Purchase of the
British arcade
chain Praesepe
9
The group of companies also made history in 2013:
Alongside launching its first own licensed online casino
in Schleswig-Holstein under www.merkur-spielcasino.de
by its subsidiary Cashpoint, the casino approval for
Saxony-Anhalt was a considerable milestone. Together
with the Stadtcasino Baden AG, the Gauselmann Group
launched its first Merkur Spielbank in Leuna-Günthersdorf in December 2014.
MILESTONES 2013 and 2014
2013
www.merkurspielcasino.de
goes online
2013
Casino licence for
Saxony-Anhalt
2014
Opening of the first
Merkur Spielbank in
Leuna-Günthersdorf
Company founder Paul Gauselmann not only has
the interests of the Gauselmann Group with its entire
staff at heart but also those of the complete German
amusement and gaming machine industry as well. He
has been active in a leading role since 1966 in various
industry associations and keeps continual contact with
politics and society. He has headed up the ‘Verband
der Deutschen Automatenindustrie’ (VDAI – German
Amusement and Vending Machine Industry Association)
for over 34 years now.
Alongside his commitment to the gaming machine industry, the company founder shows untiring
service for cultural, social and sporting initiatives in his
home region of Eastern Westphalia. He was honoured
with the German Federal Cross of Merit for this in
1993. Ten years later, he received the higher-graded
First Class of the German Federal Cross. In addition
to this, he was awarded with honorary citizenship in both
Espelkamp and Lübbecke on his 70th birthday.
For decades, Paul Gauselmanns’ four sons have been
playing an active role in the success of the group of companies. Peter Gauselmann, eldest son and computer science
graduate, was assigned in the 1980s in building up the
computer department – what is today BEIT Systemhaus.
Business studies graduate Michael Gauselmann has already
been active since 1982 in the company and has played a
major role in the business internationalization since 1993.
Armin Gauselmann, also a business studies graduate, became a member of the company board in 1997 and is responsible for the fields of human resource and real estate as
well as the Deutsche Automatenmuseum (DAM), a private
collection of historical coin-operated machines. Together
The Gauselmann
entrepreneurial family
with his mother Karin Gauselmann, he is a member of the
board of trustees of the Gauselmann Foundation. Karsten
Gauselmann was responsible for the Gauselmann Group
vehicle fleet for many years. Today he is active as hotelier
yet continues to support the group of companies in his role
as member of the Supervisory Board.
The entrepreneurial family discusses fundamental
strategic decisions in the Family Council. This is made up of
Paul Gauselmann, his wife Karin and their sons.
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SOCIAL INVOLVEMENT
Corporate commitment to the region
Social commitment in and around the region of Lübbecke,
where the group of companies is headquartered, is a matter true to heart for the entire Gauselmann family and for
Paul Gauselmann in particular.
Social &
health affairs
Culture
SOCIAL INVOLVEMENT
Environment
Local &
professional sport
The entrepreneurial family promotes in particular local
sport. Alongside the company sports association ‘BSG
Merkur Gauselmann e. V.’ with more than 1,000 members, the Gauselmann Group supports a large number of
local sports clubs and initiatives. Many sporting projects
have already been implemented, tournaments have taken
place and sports equipment has been bought thanks to
the financial support of the group of companies.
Paul Gauselmann
also supports the
tennis club TV
Espelkamp-Mittwald
in a sporting way. He
was German Champion in the Men's 65
age group in 2010.
SOCIAL INVOLVEMENT
The Gauselmann
Group supports
numerous sports
clubs – for example,
the handball top
division team
TUS N-Lübbecke.
Local professional sport also receives continual support.
Thus, the Gauselmann Group is the main sponsor of the
handball top division team TuS N-Lübbecke as well as the
men’s first team of TV Espelkamp that has been playing
in the second league for over ten years and the football
district league team FC Preußen Espelkamp. Furthermore,
the football club DSC Arminia Bielefeld and the annual
tennis competition Gerry Weber Open in Halle/Westphalia
are sponsored. In addition to this, individual professional
sportsmen and women as well as clubs outside of the region of Lübbecke have been taken into consideration. Thus,
‘the games makers’ support the two tennis professionals
Tommy Haas and Sabine Ellerbrock (wheelchair tennis),
the German Ice Hockey League and the football teams VfL
Wolfsburg and Hertha BSC.
The group of companies also supports projects
and initiatives with great commitment that serve health
prophylaxis and emergency care. The latest examples
here are the financial support in purchasing a sonography machine for the Lübbecke hospital as well as an
ultrasound unit at the Johannes Wesling Clinic Minden.
Furthermore, the modernisation of the Rahden hospital
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and the extension of the Stroke Unit at the Minden Clinic
would not have been possible without the personal commitment of Paul Gauselmann. As long-standing chairman
and board member of the ‘“Schlaganfall” – Neurologische
Klinik Minden e. V. Förderverein’ (Charitable Trust for the
Minden Stroke – Neurological Clinic), stroke prophylaxis is
a matter dear to the heart of the entrepreneur. He initializes together with local partners the annual ‘SchlaganfallInfo-Tour’ (Stroke-Info-Tour) through the region of Lübbecke. This took place already for the 14th time in 2015.
A new sonography
machine for the
Lübbecke hospital
Business activities and ecological commitment go sideby-side at the Gauselmann Group. The group of companies has made use of regenerative energy for many years.
Thus, a wind power turbine was installed in 1999 at the
development and production location in Lübbecke. The
photovoltaic system on the adp factory roof as well as
on 14 CASINO MERKUR-SPIELOTHEK rooves underlines
the pronounced environmental focus of the company.
Furthermore, environmental protection has long since
SOCIAL INVOLVEMENT
Protecting
nature and the
environment is
an inherent part
of the company
philosophy – that
is proven, for
example, by the
new photovoltaic
system that was
installed on the
roof of the adp
factory in summer
2014.
been a strong part of the operative daily routine within
the Gauselmann Group. Organisational and technical
processes within the company are continually optimised
to save resources and reduce emissions. The significance of this subject is reflected in the certification of
the development, production and sales departments at
the adp Gauselmann GmbH according to the internationally valid environmental management norm DIN EN ISO
14001:2004.
There are also many various examples for the cultural
commitment of the Gauselmann Group. The tower of the
Levern abbey church was renovated in 2012 with financial support from the company. The Gauselmann entrepreneurial family made a further important contribution to the preservation of the cultural heritage in the
region in restoring the more than 500 year-old Schloss
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Paul Gauselmann
contributed
25,000 euros for
the restoration of
the historic steam
engine 01 150
that was on show
on the railway line
between Bielefeld
and Rahden on
31st August 2013.
Benkhausen. The family purchased the cultural-historic
gem in 2010. The extensive renovation work was almost
entirely completed in autumn 2013. Schloss Benkhausen
serves mainly as the Gauselmann Group training centre,
yet also offers room for external events such as conferences, weddings and official events in the field of art
and culture.
SOCIAL INVOLVEMENT
The Deutsche Automatenmuseum –
Gauselmann Collection
Michael Gauselmann laid the foundation stone in 1985
for the Deutsche Automatenmuseum – Gauselmann
Collection that today consists of approximately 1,800
historic exhibits from all around the world by purchasing
coin-operated machines and researching their history.
Armin Gauselmann has borne the responsibility for the
museum since 1999 that brings the worldwide, multifaceted history of the coin-operated machines alive like
no other.
Armin Gauselmann
(right) and the
museum team.
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The Deutsche
Automaten­–
museum –
Collection
Gauselmann
The industry museum has been on show in a building of
the complex Schloss Benkhausen since autumn 2013.
Visitors can see the approximately 200 rarities in its
unique permanent exhibition and be enchanted by these
silent witnesses of the entire industry and economic field
that span over more than 100 years.
Foundations
Company founder Paul Gauselmann set up the Gauselmann Foundation on his 65th birthday. The earnings
from the capital that have now reached approximately
five million euros are put to use for cultural and social
projects in the whole Lübbecke region. A total of 86
institutions could be supported in 2014 with a total sum
of more than 150,000 euros.
In addition to this, the entrepreneurial family founded the ‘Stiftung Kinderfamilien-Hilfe’ (Children-Family
Support Foundation) in 2008. This foundation offers help
to children who are temporarily suffering from financial
difficulties.
The Gauselmann Foundation annually
supports a large
number of social and cultural
projects.
BUSINESS SEGMENTS
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The Gauselmann Group business activities are currently divided into the following company segments:
National and international
development, production and sales of
amusement and gaming machines and
money management systems
MERKUR
DIVISION
GAUSELMANN
GROUP
SPIELOTHEK
DIVISION
National and
international operation
of arcades
NEW MEDIA
Sports betting,
online gaming, financial
services
Merkur Division
Development, production and sales of amusement and
gaming machines with and without stakes and prizes as
well as money management systems in Germany and
internationally are brought together in the Merkur Division:
BUSINESS SEGMENTS
MERKUR DIVISION
GERMAN MARKET
INTERNATIONAL
MARKETS
adp
Gauselmann
Gauselmann
Großhandel
adp merkur
service
adp
Gauselmann
(Merkur
Gaming)
Global
activities
MEGA
Spielgeräte
MEGA Web
Kaiser
Spiele
Dosniha
Gaming
Activities in
Spain
Schneider
Automaten
MFL Merkur
Freizeit
Leasing
GeWeTe
Blueprint
Gaming
Activities in
Great Britain
HESS Cash
Systems
Research &
Development
Made in Germany
The Gauselmann Group products are predominantly manufactured in Lübbecke – for both the national and global
markets. Production ensues according to the internationally
valid norm DIN EN ISO 9001:2008. In this way customers
benefit around the whole world from the utmost ‘made in
Germany’ quality.
The Gauselmann Group has a further production
location in Mechernich – the headquarters of the subsidiary GeWeTe Geldwechsel- und Sicherheitstechnik. Money
changing machines and pay stations for local authorities
are made there. As market leader in Germany, HESS
develops hardware and software solutions for banks, public
institutions, commercial enterprises and casinos.
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To be optimally prepared for the future, the Gauselmann
Group has an additional production site in the Russian
city Welikij Nowgorod. The subsidiary Merkur Rus has
been manufacturing gaming machines since June 2005
here – naturally according to the internationally valid ISO
9001:2008 standards.
The many years of experience in development and manufacturing have placed the Gauselmann Group as a reliable
partner both nationally and internationally for AWP operating
companies and casino operators. The group of companies
convinces furthermore with its ability to quickly adapt to
legal and social working conditions, to individual customer
preferences as well as local market specialities and player
customs in the corresponding sales markets.
My Top Game
offers access to
the entire games
library of the
Gauselmann
think tank.
BUSINESS SEGMENTS
Spielothek Division
The Spielothek Division brings together the global activities of the group of companies in the field of arcades.
The Gauselmann Group is market leader in Germany
with more than 230 exemplarily managed entertainment
centres under the brand name CASINO MERKUR-SPIELOTHEK and offers its guests modern recreational fun
in a special way. There are four factors in particular that
explain why CASINO MERKUR-SPIELOTHEK is the most
successful and most popular arcade chain in Germany:
CASINO MERKUR-SPIELOTHEK
First-rate
atmosphere
Innovative
products with the
best games
Best service
Qualified
personnel
Quality is given top priority at CASINO MERKUR-SPIELOTHEK – that is reflected not only in the best possible
games range but also in the certification of the CASINO
MERKUR-SPIELOTHEK headquarters according to the
internationally valid quality management norm DIN EN
ISO 9001:2008 in January 2014. The certification has
also been extended to the entertainment centres by the
end of 2014.
2013: Service-Champion Bronze
2015: Top national employer
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CASINO MERKUR-SPIELOTHEK was able to assert
itself as well in 2013 in Germany’s largest service ranking
from the daily newspaper ‘DIE WELT’ and was the only
company in the gaming machine industry to receive the
seal of ‘Service Champion Bronze’.
CASINO MERKUR-SPIELOTHEK was the only arcade
chain in the industry to be awarded ‘Top Employer’ in
2015 and so belongs to the 800 honoured companies in
Germany where the staff very much enjoy working.
In the international arcade segment the Gauselmann
Group operates under the brand name CASINO MERKUR
International. The global business activities have been
continually expanded upon since 1986. The Gauselmann
Group also offers a first-rate atmosphere, new and innovative products, optimal customer service and qualified
personnel beyond the German borders to be able to
provide ultra-modern entertainment for the international
players. Each offer is individually adapted to the needs of
the corresponding markets.
CASINO MERKUR International was internationally
active in Italy, Bulgaria, Croatia, Romania, Spain, Czech
Republic, Serbia, Great Britain, the Netherlands and
Slovakia in 2014, operating approximately 220 modern
entertainment centres under the laughing Merkur sun.
It is not only in
Germany where
the Gauselmann
Group offers
first-rate
entertainment.
Saved from dereliction: The restoration of the 500 yearold Schloss Benkhausen by the Gauselmann entrepreneurial family has given the town of Espelkamp one of
its landmarks back. An ultra-modern training centre has
been created after just three years of renovation time
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with eleven conference rooms and beds for 50 people in
31 single or double rooms, offering space for seminars,
training courses and events of all kinds. Furthermore, the
Deutsche Automatenmuseum – Gauselmann Collection
has been housed in the buildings since October 2013.
BUSINESS SEGMENTS
New Media
The company division New Media covers the fields of
sports betting, online gaming and financial services.
Merkur Interactive, founded in 2006, is responsible for
the development of this segment.
The Gauselmann Group succeeded in entering the
international sports betting market with a controlling
interest in the Austrian company Cashpoint in 2005.
Cashpoint offers both stationary solutions such as betting
shops or points of sale operated via self-service terminals
as well as online offers – individually adapted to the country-specific laws of the corresponding target markets.
Alongside licensed internet platforms in Denmark, Austria,
Schleswig-Holstein in Germany and Malta, the company
currently operates more than 5,000 POS terminals in the
form of betting shops, kiosk systems and self-service terminals in Germany, Denmark, Austria, Belgium and Great
Britain. Cashpoint underlined its position as specialist for
sports betting yet again in 2013 with the development of
Axel Schulz and
Pierre Littbarski
present the Merkur
Bet Book.
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the new betting terminal called ‘Merkur Bet Book’, made by
Merkur.
The Gauselmann
Group is also active in the field
of new media.
The company has owned a valid sports betting and online
casino licence since the end of 2012 for Schleswig-Holstein
and is allowed since then to offer sports betting in Germany’s
most northerly state in betting shops, on betting terminals and
also on the internet. A modern online casino went live already
in autumn 2013 under www.merkur-spielcasino.de. The first
two own betting shops were opened in 2014 under the X-TiP
brand.
edict eGaming, that has belonged to the group of companies since 2008, is also active in the New Media segment
alongside Cashpoint. The Hamburg-based company is the
specialist for online gaming platforms as well as for the
development and the technical operation of online casino
solutions and system platforms for the gaming market. edict
eGaming markets its own products exclusively in the B2B
field.
PREVENTION
As manufacturer of amusement and gaming machines
and operator of exemplary arcades, the subject of
prevention has been an integral part of the company philosophy and company-internal guidelines for
the Gauselmann Group for many years. At the same
time the group of companies predominantly shaped
and enforced the subjects of responsible gaming and
prevention on the association level and ensured the
industry-wide implementation of important player protection measures – independent of the legal guidelines,
based on voluntary obligations.
The Gauselmann
Group is scientifically supported
by the responsible
gaming commission.
It is very complicated to measure just how many people
are really to be classified as pathological players. All
available studies prove that the amount of these players
remains constantly at a very low level in Germany. Scientists assume that only about 10 in 1,000 players are
apparent through their pathological playing behaviour.
Thus, Germany is placed towards the end of the scale
taking a European comparison into consideration.
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Gaming remains a harmless leisure time activity for 99
percent of our guests. According to all studies, 0.18 to
0.56 percent of the entire adult population exhibit a
problematic gaming behaviour.
The most important lever of our prevention activities is
the multi-faceted and extensive information policy that
enables affected persons as well as their relations, staff
and in particular the general public to be able to openly
and freely discuss this subject, free of prejudices.
As market leader in Germany, we offer inter alia modern arcades, innovative amusement products with the best games
and first-class service – that naturally also takes the awareness for responsible consumer protection into consideration.
Intensive co-operation with experts from politics,
science as well as help and support agencies is necessary to
implement effective prevention measures. Continual training
and sensitizing staff alongside the information offer for
responsible gaming are factors of the successful prevention
work that revolves around the subject of gaming with low
stakes and prizes.
The Gauselmann group of companies thus places
emphasis on continual dialogue with a nationally and
internationally recognised team of experts that is actively
committed within the framework of the responsible gaming commission of the Gauselmann Group. The experts of
this commission are Prof. Jörg Häfeli Stäger (University of
Lucerne, Switzerland), Pieter Remmers (Director Assissa
Consultancy Europe, Netherlands) and Roman Neßhold
(Institute of Gambling & Dependency, Austria).
STAFF AND TRAINING
The decisive factor for the success of the Gauselmann
Group lies in its motivated and productive workforce. A total
of 8,462 people were working for the group of companies in
2014 – 5,793 alone in Germany. In addition to this, over 200
apprentices were active in 15 different vocations and dual
studies.
Training young people
is a true matter of heart
for the entrepreneurial
Gauselmann family.
Training is not only offered in the classical business and
commercial-technical jobs yet also in industry-specific
careers: The careers ‘coin-op specialist’ and ‘coin-op
service technician’ were officially recognised and approved as qualified positions that require training in 2008
after long efforts made by well-known interest groups,
institutions and companies – with the Gauselmann Group
leading the way. The good to very good results of the
graduates as well as numerous top distinctions at state
and national level reflect every year the training quality.
The high numbers of applications that the Gauselmann
Group receives each year speak for themselves: Approximately 2,300 young people applied to ‘the games makers’
in 2014. 87 of these were employed for the available
training positions.
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Company sports association
‘BSG Merkur Gauselmann e. V.’
The company sports association ‘BSG Merkur Gauselmann e. V.’ has also received support from the entrepreneurial family for more than 15 years. The ‘BSG Merkur
Gauselmann e. V.’ is the largest company sports association in the Minden-Lübbecke region with over 1,000
members in 24 different sports and furthermore belongs
to the largest company sports associations in North
Rhine-Westphalia. The representatives of the individual
sports divisions have already shone in numerous competitions and tournaments. Thus, the BSG footballers secured
the championship title at the European Summer Company
Sports Games in Prague in 2013.
The ‘Merkur Kicker’
footballers have
proven themselves in
many competitions.
Merkur Senior Citizen Club
Paul Gauselmann and 26 former employees of the group
of companies founded the ‘Merkur-Senioren-Club’ (Merkur Senior Citizen Club) in March 1998 to maintain the
contact between former colleagues and the company. At
the beginning of 2015 the club counted more than 100
members.
OPERATIVE COMPANIES
The most important operative companies of the
Gauselmann Group
1957: Founded as individual enterprise by
Paul Gauselmann in the name of Elisabeth Gauselmann
1958: Gebrüder Gauselmann GbR with brother
Willi Gauselmann
1962: Gebrüder Gauselmann GmbH with the brothers
Paul, Willi and Eugen Gauselmann
www.gauselmann.de
Gebrüder Gauselmann GmbH
Gebrüder Gauselmann GmbH was created by Paul Gauselmann
through the individual enterprise of his wife Elisabeth Gauselmann
that was founded in 1957. It was seen right from the beginning as
a competent partner for the professional operation of amusement
machines with and without stakes and prizes in the food and drinks
segment. A second company that originated in Oelde in 1967 specialised on operations in the food and drinks segment under the leadership of Eugen Gauselmann. Whilst brother Willi was in charge in
Espelkamp, Paul Gauselmann was responsible as sole owner of all
other activities in the group.
1970: Incorporation
www.adp-gauselmann.de
Gauselmann Großhandel
Gauselmann Großhandel, as sales organisation within adp Gauselmann
GmbH, is the best partner in the field of electronic entertainment. Sales
is carried out throughout the country via a nationwide network of currently eleven subsidiaries as well as online shops that are available via
the adp internet portal.
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1972: Incorporation
www.adp-gauselmann.de
adp Gauselmann GmbH
Research, development, production and sales of games with and
around small amounts of money as well as amusement and gaming
machines with or without low stakes and prizes are all united at adp
Gauselmann GmbH. adp Gauselmann GmbH was the first company
in the German coin-op machine industry to receive the ISO 9001
certification by TÜV Rheinland in 2002. Thus, the company has been
developing and manufacturing according to internationally recognised quality standards for more than 10 years.
1974: Incorporation
www.merkur-spielothek.de
CASINO MERKUR-SPIELOTHEK GmbH
CASINO MERKUR-SPIELOTHEK GmbH is responsible for the arcade segment in Germany with more than 200 entertainment centres. A stylish
atmosphere, innovative products, optimal service alongside optimally
trained staff make CASINO MERKUR-SPIELOTHEK stand out clearly from
the competition and result in a first-rate and modern leisure time activity.
1980: Founded as
Zentralverwaltungsgesellschaft mbH
1990: Gauselmann AG
www.gauselmann.de
Gauselmann AG
The Gauselmann AG came into being in 1990 following the change of
the company name from Zentralverwaltungsgesellschaft mbH that was
founded in 1980. As holding company, it unites all companies within the
Gauselmann Group.
OPERATIVE COMPANIES
1984: Acquisition
Schneider Automaten GmbH & Co. KG
Schneider Automaten GmbH & Co. KG, based in Cologne, predominantly sells products of the Gauselmann Group. However, the distributor also offers products of other well-known manufacturers in its product range. The company Walberer Automaten that was founded in
1987 merged with Schneider Automaten in 2010.
1985: Incorporation of Stella International Spielgeräte GmbH
2003: Incorporation of MEXIM GmbH & Co. KG
2005: Merger to Merkur Gaming GmbH
2015: Integration into adp Gauselmann GmbH
www.merkur-gaming.com
Merkur Gaming (adp Gauselmann GmbH)
The Gauselmann Group has already been active in international markets
since 1985, firstly as Stella International Spielgeräte GmbH as well as
through MEXIM GmbH & Co. KG from 2003 onwards. The companies
were merged in 2005 to Merkur Gaming GmbH as part of the realignment
of the international business activities which is since this date responsible
for the development and sales of gaming machines and casino slot machines as well as video lottery terminals (VLT) and server-based gaming
(SBG) systems for the international markets. The company was integrated
into adp Gauselmann GmbH in 2015. The brand name Merkur Gaming
will remain.
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1986: Incorporation
www.mfl.de
Merkur Freizeit Leasing GmbH (MFL)
Merkur Freizeit Leasing GmbH, as the financial services provider of the
Gauselmann Group, offers its customers rent, lease and licence models
that are optimally adapted to the changing market conditions and thus
represent a fair alternative to conventional investment loans. In addition
to this, Merkur Freizeit Leasing GmbH also has insurances for machines
in its product portfolio.
1986: First international arcade location is opened
2006: Incorporation of Merkur Casino GmbH
2011: Company name changed to Merkur International GmbH
2014: Company name changed to CASINO MERKUR International
GmbH
www.merkur-casino.com
CASINO MERKUR International GmbH
The Gauselmann Group opened its first international entertainment
centre in 1986. Merkur Casino GmbH was founded in 2006 in order to
further promote the arcade expansion outside of Germany. The company name was changed to Merkur International GmbH in 2011, then
to CASINO MERKUR International GmbH in 2014 that in the meantime operates approximately 250 modern entertainment centres in
ten European countries.
OPERATIVE COMPANIES
1987: Incorporation
www.beit.de
BEIT Systemhaus GmbH
As IT service provider, BEIT Systemhaus GmbH supports and implements all IT systems within the Gauselmann Group. Both national
and international companies outside of the group can also make use
of the capabilities of the full service provider and can profit from the
diversified portfolio of the great variety of IT services.
Since 1988: Co-operation
www.mega-spiel.de
MEGA Spielgeräte
Entwicklungs- und Vertriebsgesellschaft mbH & Co. KG
MEGA Spielgeräte Entwicklungs- und Vertriebsgesellschaft mbH &
Co. KG is a recognised specialist in developing jackpot systems.
Manufacturing of the products developed in Limburg is carried out
exclusively and according to ISO 9001 standards at the adp Gauselmann GmbH plant in Lübbecke.
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1991: Incorporation
www.merkur-immobilien.de
Merkur Immobilien- und Beteiligungs GmbH
Merkur Immobilien- und Beteiligungs GmbH plans, builds and administers real estate throughout Germany and internaionally for the
entire Gauselmann Group. This includes business premises with flats
and also shops as well as service, production and logistics areas.
The subsidiary company was responsible for a total of 127 real estate
projects with an acquisition value of 250 million euros in the 2014
business year.
1993: Incorporation
www.gewete.de
GeWeTe Geldwechsel- und Sicherheitstechnik
GmbH & Co. KG
GeWeTe Geldwechsel- und Sicherheitstechnik GmbH & Co. KG specialises in the development and production of money changing machines
and pay stations. The company is the recognised market leader in the
arcade segment because of its innovative products. Furthermore, Kiddie Rides also belong to its product portfolio.
OPERATIVE COMPANIES
2000: Incorporation
www.adp-gauselmann.de
adp merkur service
adp merkur service, as service provider of the Gauselmann Group,
offers its customers a diverse choice of services. Alongside maintenance and support of coin-op AWPs, an extensive range of accessories as well as numerous workshops and seminars are offered.
Since 2000: Co-operation
www.megaweb-online.de
MEGA Web GmbH
MEGA Web GmbH, based in Limburg, has been the German market
leader in the field of coin-operated internet terminals for more than
ten years with over 10,000 such internet terminals sold. The MEGA
Web products stand out not only through their secure and troublefree technology but also due to their attractive design.
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1885: Incorporation
2001: Acquisition
www.hess.de
HESS Cash Systems GmbH & Co. KG
HESS Cash Systems GmbH & Co. KG from Magstadt is a leading
specialist for money-processing system solutions with a wealth of
experience from entrepreneurial activities spanning over almost 130
years. The traditional company develops, produces and sells hardware and software solutions for cash-handling and payment systems
for banks, local authorities, public amenities, retail companies and
casinos.
Since 2002: Co-operation
www.kaiserspiele.de
Kaiser Spiele GmbH
Kaiser Spiele GmbH, based in Euskirchen, develops amusement with
prize machines for the German market and concentrates mainly on
hybrid machines that combine mechanical reels with a digital display.
Machine manufacturing is carried out exclusively and according to ISO
9001 standards at the adp Gauselmann GmbH factory in Lübbecke.
OPERATIVE COMPANIES
1996: Incorporation
2005: Participation
2014: Complete Acquisition
www.cashpoint.com
Cashpoint Agentur & IT-Service GmbH
Cashpoint Agentur & IT-Service GmbH has been active in the sports betting market since 1996. The Gauselmann Group purchased a controlling
share of the Austrian company in 2005 and completely integrated it into
the group of companies in 2014. Cashpoint operates more than 5,000
point-of-sale positions in the form of betting shops, kiosk systems and
self-service terminals alongside licensed internet platforms.
2006: Incorporation
www.merkur-win.com
Merkur Interactive GmbH
Merkur Interactive GmbH, founded in 2006, is responsible within the
Gauselmann Group for developing new business segments. Three segments currently belong to this – sports betting, internet-based gaming
and prize games.
1998: Incorporation
2008: Acquisition
www.edict.de
edict eGaming GmbH
edict eGaming GmbH is the specialist for online gaming platforms
within the Gauselmann Group and focuses on the development and
technical operation of online casino solutions and system platforms
for the gaming sector and markets games on a global basis. The
Hamburg-based company is a subsidiary of Merkur Interactive GmbH
and has been a part of the Gauselmann group of companies since
2008.
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2001: Incorporation
2008: Participation
2012: Complete Acquisition
www.blueprintgaming.com
Blueprint Gaming
In 2008 the Gauselmann Group purchased a controlling 50 percent
share in Blueprint Gaming, an upcoming multi-platform developer for
digital games. Since 2012 the group of companies has been the sole
shareholder of Blueprint Gaming with locations in Great Britain, USA
and the Philippines.
2010: Foundation of Merkur Gaming Espania S. L.
2012: Change of company name to Dosniha Gaming S. L.
www.dosniha.com
Dosniha Gaming S. L.
The Spanish Dosniha Gaming S. L. is responsible for the sale of multigamers in Spain for the Gauselmann Group. The company also has
its own development capacities: Dosniha Gaming adapts the Merkur
games to the Spanish market and the preferences of the players
there.
OPERATIVE COMPANIES
2007: Incorporation
2012: Acquisition
www.praesepeplc.com
Praesepe Group
The British arcade chain Praesepe has been part of the Gauselmann
Group since 2012. This was the largest acquisition in the history of
the group of companies with a transaction volume of approximately
100 million euros. More than 170 entertainment centres and bingo
clubs belong to Praesepe that now offers the gaming machines with
the games from the Gauselmann think tank as well.
1998: Incorporation
2013: Participation
2015: Acquisition
www.sceptreleisureplc.co.uk
Sceptre Leisure PLC
Sceptre Leisure PLC is an operator of amusement with prizes machines from Great Britain. The company plays a predominant role
particularly in the British food and drinks sector. The Gauselmann
Group invested in a participation of Sceptre Leisure in 2013 and then
acquired the entire business in 2015 to increase its market presence
yet further in the British market and so successfully place its own
products in the much sought after pub segment.
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2013: Incorporation
www.merkur-spielbanken.de
Merkur Spielbanken Sachsen-Anhalt GmbH & Co. KG
Merkur Spielbanken Sachsen-Anhalt GmbH & Co. KG and its partner
Stadtcasino Baden AG from Switzerland received the approval confirmation to operate public casinos in Saxony-Anhalt in summer 2013.
Upon the issuing of this approval, the opening of the first casino in
Leuna-Günthersdorf followed in December 2014. Five further locations are possible according to the licence in Saxony-Anhalt.
2008: Foundation
2014: Complete acquisition
www.betcomgames.co.uk
Betcom Limited
The Gauselmann Group has acquired one of the most creative British
gaming software companies through the take-over of Betcom Limited
in 2014. Betcom Limited has made a name for itself in the fields of
game development and game design and markets diverse games for
reel-based machines and multigamers.
MANAGEMENT BOARD
Alexander Vleeming
Alexander Martin
Finances
New Media
Dieter Kuhlmann
Spielothek Division
Manfred Stoffers
Jürgen Stühmeyer
Marketing, Communications and Politics
Merkur Sales
Armin Gauselmann
Deputy Chairman
Dr. Werner Schroer
Technology
Paul Gauselmann
Chairman
SUPERVISORY BOARD
Manfred Grünewald
Karsten Gauselmann Max Walberer
Chairman, former
managing partner of
tobaccoland GmbH &
Co. KG
Hotelier and co-owner
of the Gauselmann
Group
Entrepreneur
Dr. Wolf-Albrecht
Prautzsch
Richard Trachok
Gerhard Böger
Attorney (USA)
Banker, retired
Banker, retired
45
DIRECTIONS / IMPRINT
How to get to
Gauselmann AG
Espelkamp
Gauselmann AG
Merkur-Allee 1-15
D - 32339 Espelkamp
Phone +49 - 57 72 / 49-0
Fax +49 - 57 72 / 49-165
How to get to
adp Gauselmann GmbH
Lübbecke
adp Gauselmann
adp Gauselmann GmbH
Boschstraße 8 /
Paul-Gauselmann-Straße 1
GmbH
D - 32312 Lübbecke
Boschstraße 8
32312 Lübbecke
Tel. 05741- 273- 0
Fax 05741- 273-108
Phone +49 - 57 41 / 273-0
Fax +49 - 57 41 / 273-108
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Espelkamp Headquarters
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Spielothek
Administration
Gebrüder Gauselmann
Real Estate
Vehicle Fleet
Post
Personnel
Beit
Alte Gießerei (Old Foundry)
Warehouse
Publisher: Gauselmann AG
Communications Department
Responsible: Mario Hoffmeister M.A.
Merkur-Allee 1-15
32339 Espelkamp
Internet: www.gauselmann.com
E-Mail: [email protected]
Phone: +49 - 5772 - 49-0
Fax: +49 - 5772 - 49-281
Design:
reinstil GmbH & Co KG
Agentur für Werbung und Ideen Mainz
Photography: Judith Wagner (Düsseldorf)
Foto Pescht (Lübbecke)
Marco Moog (Hamburg)
Edwin Dodd (Hille)
Ilex Media (Lübbecke)
Claudia Schiffner (Bremen)
Espelkamp 2015