Commercial Presentation

Commercial Presentation
MEDIA CAPITAL GROUP
Media Capital Group offers a wide variety of communication
supports, that have a strong market penetration, reach a vast
audience and have a strong penetration in the Portuguese
Market.
TV, Radio, Internet, Press:
Complementary and integrated solutions that combine image,
sound, movement and interactivity, that engage the targeted
audience and create the perfect conditions to guarantee the
success of your communication campaign.
campaign
TELEVISION
Strategic approach| Programming based on 5 axis
¾
Innovative, dynamic and diversified
programming
¾
Own contents with quality and creative
differentiator characteristics
NATIONAL
PROGRAMMING
ENTERTAINMENT
¾
Focus on the intervals of major Tv
consumption and commercial interest
ƒ
NEWS
Prime time (20h-24h) and access to prime
time (18h-20h)
¾
Special attention to the most relevant
commercial targets
* Source: Marktest
ƒ
Buying
y g decisors ((45% of TVI’s audience)*
)
ƒ
ABC1, 25-44 yrs
ƒ
Family
SPORTS
INTERNATIONAL
PROGRAMMING
TELEVISION
Leader on prime time since 2001 and all day since 2005
Audience share (all day) - TV FTA (%)
55
50
45
40
36,0
35
29 3
29,3
30
28,1
25
20
15
10
1999
2000
2001
2002
2003
2004
TVI
SIC
RTP1
Source: Marktest
2005
2006
2007
2008
TELEVISION – TOTAL CONSUMPTION
Average time spent and share
December
Region
R
i
All regions
Gr Lisbon
Gr Oporto
Lit North
Lit Center
Interior
South
TT Consumption At
Ats
Sh% RTP1
Sh%
RTP1
4:37:51
25,9
4:32:06
23,0
4:50:02
25,6
4:24:17
25,2
4:23:07
27,4
4:51:47
27,4
4:52:03
26,7
,
Sh% RTP2
Sh%
RTP2
5,4
4,4
5,6
6,6
5,5
5,7
4,0
,
Sh% SIC
Sh%
SIC
25,8
22,6
23,8
29,2
26,7
27,6
22,5
,
Sh% TVI
Sh%
TVI
30,3
27,6
25,2
29,5
28,9
33,9
34,6
,
Sh% TT Cable
Sh%
TT C bl
12,6
22,4
19,8
9,5
11,5
5,4
12,2
,
Sh% SIC
25,2
22,1
24,1
29,8
26,2
26,1
,
21,2
Sh% TVI
31,0
27,1
26,8
30,9
30,1
34,4
,
35,6
Sh% TT Cable
14,0
23,6
19,7
11,8
13,9
5,1
,
13,8
Full year - 2008
Region
All regions
Gr Lisbon
Gr Oporto
Lit North
Lit Center
Interior
South
Source: AGB / From 1999 - MARKTEST
TT Consumption TT
C
ti
Ats
4:18:44
4:27:11
4:28:13
4:01:30
4:07:39
4:20:21
4:38:29
Sh% RTP1
24,1
22,7
22,9
21,0
23,8
,
28,2
25,0
Sh% RTP2
5,7
4,5
6,6
6,5
6,1
6,1
,
4,4
Total Consumption Ats – Average time spent (hh:mm:ss )
RADIO
Radio
# listeners
Audience
share
7.6 %
632 m
12.1%
15-24
4.1 %
341 m
4.8 %
Best music from the
70’s, 80’s and 90’s
35-54
1.5 %
125 m
2.5 %
Spoken radio
35-54
35
54
1.0 %
83 m
1.4 %
Modern Rock
18-26
0.5 %
42 m
0.3 %
Romantic Portuguese
music
35-54
0.5%
42 m
0.6 %
Type
Target (age)
Contemporary hit radio
The best music
25-44
Contemporary hit radio
Recent hits
Dance music
Internet
Sources: MCR and Marktest, 4T ’08
Reach
18-35
Main radio internet gateway in Portugal
Page Views Ytd: 5.1m; 1.2m Unique Users (monthly average)*
RADIO
Relevant presence in all main targets – Profile (%)
More than 1.200.000 listeners!
Age
Gender
30 0
30,0
47,4
52,6
20,0
10,0
Masc
Fem
0,0
30,0
15-17
Region
18-24
25-34
35-54
>55
Social class
20,0
16,4
10 0
10,0
21,0
AB
C1
32,0
0,0
G
Gr
G Porto
Gr
t Lit
it Norte
t
Lit
it
Lisboa
Centro
Intt
Norte
S l
Sul
Source: Marktest – global profile for listeners of : Radio Comercial, RCP, M80, CidadeFM
30,6
C2
D
INTERNET
Capacity for reaching all major targets
News • TVI24 | A
| GÊNCIA FINANCEIRA | A
| UTOPORTAL| M
| AISFUTEBOL | J
| ORNAL BRIEFING
| TVI | REVISTA DE VINHOS
Entertainment and Leisure
• IOL CINEMA || IOL MUSICA || IOL VIAGENS || IOL JOGOS || IOL MÃE || CITADOR || DIAS FELIZES | MODA&SOCIAL | MORAGNOS COM AÇUCAR
Services and Utilities
Market
• ALERTAS | BLOGS | EMAIL | FORUNS | HORÓSCOPO | TEMPO | TRÂNSITO | WEBPEN | V
| VÍDEOS
• CASA IOL | DIRECTORIO DE EMPRESAS | EMPREGO IOL |
• SECTOR AUTOMÓVEL: AUTOPORTAL | ABMOTOR | MOTOR IOL | AUTOCOMERCIO
Strategic focus
¾
Wide offer of tematic websites
¾
Permanent innovation
innovation, creativity and strong attention to the rapid and frequent changes in the Internet market
¾
The major internet content producer in Portugal, strongly supported on self content made exc lusively for online
platforms
¾
Content p
production in text,, images,
g , audio and video
INTERNET
Main websites
W bi
Website
T
Type
P
Page Views
Vi
U i
Unique Users
U
Portal
Generalist
109.479.637
2.000.000
IOL Diário
Generalist
12.294.595
928.819
Economy and finance
5.123.991
473.672
Sports
22.474.425
931.183
Auto Portal
Auto
1.898.980
178.342
IOL Cinema
Entertainment
1.454.560
101.992
IOL Música
Entertainment
494.947
86.791
IOL Viagens
IOL Viagens
Leisure
187.801
25.181
Generalist
3.950.890
464.394
Agência Financeira
Mais Futebol
TVI
Monthly average Page Views : 100.000.000 | Unique Users (average): 2.000.000
Sources: Google Analitics; Double Click; Netscope – January 2009
PRESS – MAGAZINES *
Generalist Magazines
LUX
LUX WOMAN
MAXMEN
Audience
3,3%
,
Audience
1,7%
,
Audience
4,3%
,
Paid circulation
62.235
Paid circulation
46.402
Paid circulation
46.503
Weekly
Monthly
Monthly
A reference social
magazine
45% of the readers
are 25/44 years
53% of the readers
belong to ABC1
social classes
A useful and
successful women’s
magazine
Leader among
readers with 25/44
years
60% of the readers
belong to ABC1
social
i l classes
l
* Business area owned by Progresa and represented in Portugal by Media Capital
Source: APCT Jan-Dec 2008; Markest
Targeted to the
male audience, this
magazine is market
leader in Portugal in
its segment.
PRESS – MAGAZINES *
Targeted Magazines
REVISTA DE
VINHOS
CASAS DE
PORTUGAL
Circulation
15.000
Audience
1 7%
1,7%
BRIEFING
Circulation
2.300
Paid circulation
13.092
Monthly
The 1st and most
prestiged magazine
on wines and
gastronomy
61% of its readers
are ABC
Monthly
Leader in circulation
in its segment
46% of its readers
are 25/44 years and
71% belong to ABC1
social classes
* Business area owned by Progresa and represented in Portugal by Media Capital
Source: APCT Jan-Dec 2008; Markest
W kl
Weekly
Jornal specialized
in marketing and
advertising
It is selectively
distributed to
professionals
PRESS *
Total magazine readers’s profile
S
Sex
Age
39,5
30
60,5
20
10
Masc
Fem
0
15-17
18-24
25-34
35-54
>55
Regions
30
Social Class
20
16,8
10
22
AB
C1
30,9
30,2
C2
D
0
Gr
Gr Porto Lit Norte
Lit
Lisboa
Centro
Int
Norte
Sul
* Business area owned by Progresa and represented in Portugal by Media Capital
Source: Marktest
Other business Areas
AUDIOVISUAL PRODUCTION
Plural Entertainment Portugal | Plural Entertainment Spain
Infra-structures
Infra
structures
include 6 studios
and 500 workers
Over 900 hours
produced in 2008
Production services
for companies
outside Media
Capital Group
On the top 5 of the
major Iberian
content producers
One of the major
Spanish producers
Over 2000 hours
produced in 2008
The 1st Spanish
production company to
create a Tv series for an
American Tv Channel
Focus on entertainment
Regional Tv channel
management in Spain
ENTERTAINMENT
• Leader in the Portuguese music market
• Partnership with Warner Music since 2004
Music
• Leader in the CD’s distribution market (23%)
• Musical events production
• Artists management
ENTERTAINMENT
• Acquisiton
q
and distribution of movie rights
g
Cinema
&
Video
• Exclusive agreements with 20th Century Fox,
Warner Home Video, MGM, Fox Home
Entertainment and independent producers
• Launch of several blockbusters per year
• 21% market share in DVD sales and 14% market
share in movie distribution