5-6 Teh Meeting - The Future Is Not What It Used To Be

Teh
Meeting
5-6
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Table of Contents
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Opening
Keynotes
Routes
Artistic Programme . . . . . . . . . . . . . . . . 35
The Rise of Populism in Europe
Bright Lights, Big City
Contemporary Art Tour Amstelveen
P60 Evening Programme
Helemaal Melkweg
TEH Meeting 77 . . . . . . . . . . . . . . . . . . . . . . . 40
Engine Room Europe . . . . . . . . . . . . . . . 44
About . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Organisers
Partners
Credits
Practical Info . . . . . . . . . . . . . . . . . . . . . . . . 58
Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
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Introduction
Welcome to The Future Is Not What It Used To Be!
If you are reading this it probably means you are a stakeholder in the cultural future of our
society. You may be an artist or a project manager, a performer or a facilitator, but what
connects you to all of the other participants at this conference and, indeed, to the global
network of like-minded people, are common values. These values represent freedom of
expression and cultural equality, values that respect real democracy and that desire an
improved quality of life.
The Future Is Not What It Used To Be is a three-day, interdisciplinary working conference
on new cultural strategies. It provocatively questions what the prospects are for cultural
organisations and organisers operating in a future of reduced resources and a changing
European society.
During this conference you are likely to meet pioneers and agitators, people who initiate
and inspire change, people like yourself. As the final event in the Trans Europe Halles
(TEH) three-year programme Engine Room Europe, this conference is seeking answers.
What is clear from working closely with projects from
all around Europe is that the old paradigms
don’t hold true anymore. But new
challenges also offer new opportunities.
This is a working conference, and
through debates, workshops, thinktanks and creative methodologies
we invite all participants to
explore new directions and use
the opportunity for in-depth
analysis and an exploration for
solutions. It is also an opportunity
to network and make connections
that hopefully will result in future
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knowledge exchange and collaborations. The overwhelming response to this conference
shows that there is a need and a desire to work together for a different future and that
the independent cultural sector is ready and willing to take up the challenges.
Thank you to our funders and co-organising partners for making this event possible.
Most of all, thank you for participating and contributing to this event. We expect it to be
remarkable, and promise to carry on and disseminate the results of this initiative through
documentation via an online resource, and also by connecting to many like-minded actors
and networks.
The Conference Team
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Conference
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Conference Opening
Wednesday 2 April 2014
20:00 hrs
Melkweg Rabozaal
Welcome
Geert van Itallie, artistic and general director of Melkweg, will open the Conference
together with Birgitta Persson, Secretary-General of Trans Europe Halles. Paul Bogen
and Annette Wolfsberger will outline the context of the conference, Engine Room
Europe, and hand over to the keynote speakers.
Sophie Derkzen is the moderator of the conference opening. She has a Masters degree
in History of Political Debate, a Masters in Journalism and New Media, and attended the
Amsterdam School of the Arts. She currently works for Vrij Nederland as a journalist.
Keynote Rob Riemen
Some of the oldest cultural-philosophical questions are: what remains, what should
remain, and what must change or will even disappear after being subjected to the law of
change – because as the Greek philosopher Heraclitus said: ‘Panta rei’, ‘everything flows’,
expressing the insight that we human beings should always be prepared for never-ending
change.
As we are now aware, the world of culture as we know it is undergoing major shifts, and
that ‘a past success’ is no ‘guarantee of success in the future’, so it is indeed time to ask
more questions: why is it that in general Western society has lost so much interest in art,
culture, and the exploration of new art forms? Have art and culture lost their relevance
for a techno-scientific-capitalist society? If not, then how can people be convinced of the
meaning of art, and the need for an on-going quest for new art? How can conformism
be penetrated if disinterest has replaced taboo as the primary obstacle to welcoming
the Muses into our society? Can there still be ‘a shock of the new’? And is there, or
should there be, a connection between aesthetics and ethics? And let’s ask the more
confrontational questions as well: what is art? What has quality and how do we know?
The avant-garde never asked for subsidies, so why should they ask now? What is ‘counter
culture’ and why is a society in need of it?
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Rob Riemen (1962) is founder, president and CEO of the Nexus Institute, a leading
international centre for intellectual reflection that aims to inspire the Western cultural and
philosophical debate. The Nexus Institute looks at European cultural heritage in a social,
philosophical, and artistic context. The institute is widely acknowledged for the insights it
offers into contemporary issues through its conferences, lectures and masterclasses. Rob
Riemen has published several books, the latest being The University of Life.
www.nexus-instituut.nl
Keynote Craig Schuftan: Early Dominos, a very short history of the future of music
(1905 - 2005)
Inspired by Daft Punk’s recent album, ‘Random Access Memories’, with its uneasy blend
of futurism and nostalgia, author and broadcaster Craig Schuftan takes a closer look at
the history of the future of pop. Drawing together ideas from philosophy, history, the
20th-century avant-garde and the everyday discourse of pop music; from Bowie’s bookshelf
to Kurt Cobain’s suicide note, Schuftan will explain how a version of the modernist mania
for progress came to exist side-by-side with a more deep-rooted romantic pessimism
in rock and pop culture. He asks us to consider whether the eclipse of the former by
the latter in recent years might reflect a deeper malaise, a situation in which artists and
audiences still habitually expect music to move forward, while becoming less and less
inclined to believe there is anywhere to go.
Craig Schuftan, a writer and radio producer from Sydney, Australia, currently resides in
Berlin. He has written three books on music and popular culture, including The Culture
Club (2007), Hey! Nietzsche! Leave Them Kids Alone! (2009), and a history of alternative
rock in the nineties, Entertain Us! (2012). As a producer, Craig worked for over ten years
at Australia’s national youth broadcaster, triple j, where he presented the popular podcast
series The Culture Club, and produced many other programmes, including The J-Files,
Today Today, The Race Race, House Party, Acceptable in the 80s and Into The 90s. In
2010 he won an ARIA award for his work on the music documentary satire, The Blow
Parade.
www.craigschuftan.com
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Conference Closure
Friday 4 April 2014
16:30 hrs
P60 Concerthall
Keynote Moukhtar Kocache: I’ve seen the future and it will be...
As crises colour our mood and seem to constrain the art and culture sector’s independence,
sustainability and vibrancy, it feels crucial and opportune for an honest reflection and
deep examination of the sector’s philosophical and conceptual building blocks and the
necessary reforms to secure a bright and healthy future. What value does our sector
contribute to society? Where do we stand on the major political, social and cultural
issues that afflict our times? What alliances, processes and structures must we explore to
ensure we are not marginalised? Positioning ourselves as essential players and as leaders in
important governance and civil matters and as agents for creative and fundamental social
change will demand vision, leadership, risk-taking and intelligence. How ready are we for
these transformations? How can we best prepare for the future?
Moukhtar Kocache has expertise in philanthropy, cultural and civil society development,
and curatorial practice. From 1998 to 2004 he was Director of Programs and Services
at the Lower Manhattan Cultural Council in New York, a leading arts council in the US
where he initiated and developed residency programs, art in the public realm initiatives,
exhibitions, publications, conferences and seminars as well as workshops and resources
for individual artists and small arts organisations. His current interests include the
sustainability of independent creative platforms, cultural and social justice philanthropy,
political philosophy and policy, alternative institutional structures, memory, film and
material culture.
From 2004 to 2012 he was Program Officer at the Ford Foundation’s regional office in
Cairo. During his tenure there he worked mainly on the development and sustainability
of arts and culture spaces, networks and service infrastructure. While at Ford, he also
programmed and managed a cluster of grants that support alternative and emerging
media platforms and media reform agendas, as well as a cluster of grants that support the
development of local philanthropy in the Middle East and North Africa (MENA) region.
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Introduction to the Routes
Following the conference opening at Melkweg on 2 April, participants will join twoday intensive workshops, masterclasses and think-tanks on 3 and 4 April, taking place
at P60 Amstelveen and in Rotterdam. Expect an informal conference atmosphere
with ample opportunity for networking.
How would you start your conference day at music venues such as P60 and
Melkweg other than with a rock and pop music warm-up? Rock ’n Robbikz is
a full body work-out for music lovers - a professional aerobics treat based on
the signature moves of famous rockstars led by Andrea Beugger. On Friday,
Melkweg All Stars Annemare & Sherif will smooth your moves and re-energize
you for the final conference day. Bring your gear (Spandex optional... but much
appreciated)!
Participants preselected one of the eleven thematic routes; hands-on
workshops, in-depth master classes and think-tanks discussing future scenarios,
low-fi architecture, environmental sustainability, audience development, cultural
campaigning, informal professional development opportunities, new economic
models and strategic marketing.
Participants will work together in small groups to discuss, debate and develop ideas and
strategies on their chosen theme. External expertise is complemented with case studies
from Trans Europe Halles and results from the Engine Room Europe project, so that the
routes offer ample space to reflect on your own work practice. The primary aim of all the
routes is to generate ideas and knowledge that can be implemented in the work practice
of the participants all across Europe.
Friday afternoon will provide a possibility to share the outcomes and findings of the
different routes with each other in a world café setting, facilitated by Paul Bourne from
Menagerie (UK).
Missed something you would have wanted to experience? All routes will be documented
and outcomes shared freely on the TEH Resource.
www.teh.net/resource
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Route 1
Moving Europe
A Joint Effort for the
Arts
Route: Coordination Meeting #1 of European
cultural networks and organisations advocating
for the arts.
Aimed at: Secretaries-General, directors, managers,
coordinators and board members of European cultural networks and organisations.
What’s in it for you?
If we want to accomplish real change, we better organise now. To multiply the effect
of our individual efforts to influence political decisions and generate public support,
this Coordination Meeting is the beginning of an intensive and structured collaboration
between European networks and organisations advocating for the arts.
How can networks encourage their members to engage with their audiences and
communities across Europe? The challenges are staggering, but nothing is worse than
not trying. With the European elections only two months away, polls indicate the rise of
populist and xenophobic forces. How can we convince our citizens of the importance and
value of arts and culture in the pursuit of an inclusive Europe? Where can arts and culture
play a role if we examine the topics dominating European issues?
What’s going to happen?
Overview of current advocacy actions by the participating networks and
organisations.
What is at stake and what are the short and long-term priorities?
How do the others do it? What can we learn from the Human Rights movement,
the Women’s Rights movement, and the Green movement?
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Advocacy meeting for European culture
How can we influence public opinion? What communication strategies are needed
and which efficient tools already exist?
How can we better organise ourselves?
European Elections in May 2014 & the positioning of culture.
Organised in partnership with:
Culture Action Europe
www.cultureactioneurope.org
European Culture Foundation
www.culturalfoundation.eu
FACE
www.fresh-europe.org
IETM
www.ietm.org
Kunsten92
www.kunsten92.nl
OnTheMove
www.on-the-move.org
ResArtis
www.resartis.org
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Route 2
Creative Business
Models · The Art of
Earning Money
Aimed at: Senior managers in arts, cultural
or business organisations with responsibility for
and/or a thorough knowledge of economic strategy
and planning.
What’s in it for you?
You will be introduced to, discuss and begin an in-depth analysis on how to develop new
business models and prolong existing ones for arts and culture organisations that are
financially viable, have realistic goals, and are sustainable. This workshop will mark the launch
of the R&D phase of a larger, planned TEH European project and interested workshop
participants can continue to be involved in this.
What’s going to happen?
Mapping current culture business models
This session aims to spark a discussion on the characteristics of existing business models of
arts and culture organisations as well as to inspire new models. Profiles of TEH members’
main business models will be outlined and case studies of organisations that have successfully
designed and implemented sustainable practices will be presented and discussed.
Assessing creative business models: Insights from the Business Model Canvas methodology
This session will analyse the main characteristics of today’s creative business models and
discuss the challenges that creative organisations have to overcome to make their practices
sustainable.
This will take the form of an introduction to the main principles of the Business Model
Canvas methodology and the group will apply this methodology to identify the challenges
of today’s arts and culture business models.
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A Masterclass on how to design a financially viable
business model without compromising vision, mission
and values
Facilitators:
Giovanni Schiuma (UK) is Director of the Innovation Insights Hub at University of the Arts,
London. He is Professor at Università della Basilicata (Italy) where he teaches Knowledge and
Innovation Management. Giovanni has a PhD in business management from the University
of Rome Tor Vergata (IT), and has (co-)written more than 150 publications, including
books, articles, research reports and white papers on a range of research topics focusing
on Strategic Knowledge Asset and Intellectual Capital Management, Strategic Performance
Measurement and Management, Innovation Systems, and Organisational Development.
Innovation Insights Hub – UAL, www.gschiuma.com
Michele Bee (IT) is manager of Manifatture Knos cultural centre in Lecce, Italy. He is also
a Professor of Economic Philosophy at the University of Salento (IT), where he teaches its
Masters Degree in Ethics and Business, and is a First Assistant at the Walras Pareto Centre
For Interdisciplinary Studies Of Economic And Political Thought and the Institute of Political
and International Studies at the University of Lausanne, Switzerland.
www.manifattureknos.org
Paul Bogen (UK) specialises in finance and business. He is an arts and culture project
manager, consultant, fundraiser and trainer with over 30 years’ experience in the sector.
He works for a wide range of public and private clients across Europe, is a director of
Olivearte Cultural Agency, and a Fellow of the Royal Society of Arts. Paul is the director of
Engine Room Europe, financial manager for NIE Theatre Company (UK), and teaches arts
management at Mary’s University, London.
www.paulbogen.com
Robert Blasko (SL) is Project Manager of Stanica, a cultural centre in Zilina, Slovakia, that is
managed by Truc Spherique, a not-for-profit association.
www.stanica.sk/en/
Roberto Covolo (IT) is Project Manager of ExFadda, a cultural centre in Puglia, Italy, that is
managed by Sandei srl, a private technology company.
www.exfadda.it
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Route 3
The Resurrection of
the Local
Aimed at: Those with an urge to find
sustainable models for cultural initiatives.
What’s in it for you?
In a time when we cannot rely on steady funding
for culture, more and more initiatives are becoming
convinced of a need to operate from a local perspective and with local resources.
You will join a group that will explore how to establish local relevance, source local
resources (materials, finances), and invent locally sustainable models (architecturally, but
also economically) to run a cultural initiative. You will visit a couple of inspiring examples
which will show that these cultural initiatives are no longer self-contained venues, but
increasingly ground themselves further in their communities.
What’s going to happen?
On the first day of the expedition you will visit three Rotterdam-based organisations and
initiatives. Although culturally linked, they are in very different stages of their existence.
The second day will take place in Amstelveen, and focus on strategies and approaches,
and some of the pitfalls and unexpected adventures that are relevant to the local context
of each participant.
Rotterdam day (3 April), visits and on-site discussions:
- Wijkwaardenhuis (a ‘House of Values’) has been initiated by artist Jeanne van Heeswijk,
as a part of Freehouse initiative (www.freehouse.nl) in Rotterdam South. They have been
researching the possibility of developing local ‘brands’ as opposed to the usual wellknown shops. In January 2014, during ‘Radicalising the Local’ symposium, the initiative
was transferred to a new entity - a neighbourhood cooperative (Wijk-coop).
- WORM (www.worm.org/) is Rotterdam’s institute for avant-garde recreation. It is an
artist collective, with a venue, shop and the Parallel University (DIY workshops for film,
music and media). WORM has moved locations multiple times since its founding, and is
currently based in the very heart of Rotterdam. The organisation focuses on empowering
DIY and the use of recycled materials to the level of state-of-the-art.
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An expedition into local subsistence
- Stad in de Maak (‘City in Making’, www.stadindemaak.nl) is an initiative recently set up
by artist Erik Jutten, architecture critic/writer Piet Vollaard and STEALTH.unlimited. Stad
in de Maak recycles part of the disused public housing stock in Rotterdam North with
an intention to convert them into locally relevant hubs, instead of leaving them empty,
thereby degrading the vitality of neighbourhoods. Much of this is about rethinking the
economies of real estate and cultural initiative.
Amsterdam day (4 April), discussion among all participants, kicking off
with presentations by:
- Marek Adamov of Stanica, Žilina who will talk about the New Synagogue and the
practice of involving a large community of supporters to transform this historical site into
a cultural monument and a ‘kunsthalle’ (www.novasynagoga.sk).
- Peter Lenyi will present ‘Living Underground’, the two-year research/observations
gathered in a design handbook for cultural centres (to be released around the TEH
meeting). The book is a collection of personal experiences, observations, opinions and
positions on cultural centres (www.livingunderground.sk).
Facilitators:
STEALTH.unlimited (Rotterdam/Belgrade) was set up by the architects Ana Džokić and
Marc Neelen in 2000. Through intensive collaboration with individuals, organisations and
institutions, STEALTH broadens the understanding of what architectural and urbanistic
engagement can be today. Their work connects urban research, spatial interventions,
curation and cultural activism to mobilise thinking on shared future(s) of the city and its
culture. Since 2008, STEALTH has co-curated the Dutch Pavilion at the Architecture
Biennial in Venice, the Tirana International Contemporary Art Biennial, the IMPAKT
festival in Utrecht, the fiction-based project ‘Once Upon a Future’ for the biannual Evento
in Bordeaux, and the exhibition ‘A Life in Common’ with Cittadellarte – Fondazione
Pistoletto. STEALTH also worked with TEH members Röda Sten and Cultural Center
Rex.
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Route 4
Campaigning For Your
Life
Route: This is a workshop. Plenty of advice
and examples, and lots of DIY!
Aimed at: Ambitious people who want to help
their cultural centre grow in cultural significance,
visitor numbers, and budget.
What’s in it for you?
Four things: (1) a solid campaign training in target group analysis, pitching your message
to the media, your (potential) visitors, your partners and your (local) government; (2) a
set of skills and materials to teach to your colleagues back home; (3) insights into dozens
of successful campaigns; and (4) the opportunity to brainpick three to four campaign
experts with 40 years of combined experience in the cultural field.
What’s going to happen?
Independent cultural centres and organisations facilitate all kinds of great art. But for
many of you it is increasingly important to reach larger audiences, raise (more of) your
own funds and increase public and political awareness about your added value to society.
Amsterdam-based campaign company BKB will provide an advanced / intermediary
training for successful campaigning on a tight budget.
We will run you through campaigns and communication techniques and we’ll use
your current or planned campaigns in breakout sessions. So you won’t only learn
about campaigns, but start building your own campaign right away.
We will use lessons learned from exemplary projects in the cultural, social and
corporate sectors, and we’ll translate the best ideas to your situation.
Not only will you work hard throughout this session, there will also be plenty of
opportunities to discuss any communication issues and plans you might have.
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How to survive and grow as a cultural centre with creative
low budget campaigns
So don’t hold back! Send us your individual case. What are the challenges currently
facing your cultural centre? What new plans do you have for the near future? What
kind of campaign advice do you specifically need? Let us know and maybe we will
campaign for your life!
Facilitators:
Maarten van Heems (campaign agency BKB) is involved in campaigns for Dutch ministries
and corporate clients such as KLM, Ben & Jerry’s and Shell. He is also responsible for
cultural and political programming at the Lowlands Festival, and organises multimedia
political events at Melkweg and other cultural venues in the Netherlands. He is the
European PR and free publicity manager for Junkie XL, organiser of the Dutch Movember
fundraising campaign, and a regular campaign trainer for (young) members of political
parties and NGOs in places like Cairo, Cape Town, and Kiev.
Isabelle Rade (campaign agency BKB) leads campaigns for the Dutch Ministry of Foreign
Affairs and corporate clients such as Google and PwC. She has organised political and
cultural events during the presidential elections in the United States and during the
Dutch general elections in music venues like Melkweg and Paradiso. She also advised
the Netherlands Cancer Institute on a large fundraising campaign during their 100-year
jubilee.
Guest appearances by:
A mystery guest from the 21-country, 1 million participant Movember Campaign – the
yearly moustache campaign against prostate cancer which started in 2003 in Australia and
built that into a worldwide phenomenon involving over 1 million participants and raising
€ 80 million in 2013.
Thomas Hosman, director of Cineville, a movement of over a dozen Amsterdam
arthouse cinemas, with over 11,000 members, which is now expanding into the rest of
the Netherlands.
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Route 5
Power to the People:
Strategic Marketing
Through Audience
Development
Route: A combination of inspiring keynote
speeches, best practices and practical workshops.
Aimed at: Cultural leaders and marketing professionals who
want to develop their marketing strategy by implementing an audience-focused approach.
What’s in it for you?
The last decade showed the biggest shift in information consumption since the rise of
television 50 years ago. Mass media are losing power to social media, consumers are
quickly becoming less passive and more influential. There’s need for a new approach
to culture marketing, putting the audience in the middle of your marketing strategy.
This route offers you inspiring expert visions, hands-on cases from the cultural field and
practical tools to create your own, audience-based marketing strategy.
What’s going to happen?
Inspiring visions on the shifting relationship between organizations and their audiences
by a.o:
Jo Taylor (Morris Hargreaves McIntyre, UK): Audience Segmentation Researcher at
Morris Hargreaves McIntyre, the largest cultural strategy and research agency in the
UK. She is the lead consultant for key clients on projects such as segmentation and
branding; empowering cross-disciplinary teams to develop audiences through a visionled, audience-focused approach. Before her current position Jo had 18 years of applied
experience in posts across a range of venues and at Welsh National Opera, and won
awards for Innovation and Creativity from the Institute of Direct Marketing (mailing
tissues in place of letters). Jo is Chair of the Arts Marketing Association.
Victor van der Wijk (Air France KLM): Director Digital Marketing within the E-commerce
division of KLM. His team is responsible for the worldwide online marketing activities and
the Social Commerce & Social Service activities of KLM. Victor has a track record of
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How to be successful as a cultural organization by knowing
your audience, communicating with your audience and
involving your audience?
different positions within the KLM/Air France company. In his current position, he leads
a team of 30 digital marketeers (responsible for on-line sales campaigns) and 100 social
media services employees, who deliver service 24/7 in 10 different languages through
Facebook and Twitter, with the promise to fans and followers that they will have a reaction
within the hour.
Michiel Rovers (Utrecht University): Researcher at the Utrecht University of Applied
Science
and teacher at Communication and Multimedia Design. Specializes in media
strategies, visitor experience and co-creation. Wrote a book about festival experience,
works with students on projects for several festivals and recently started a project about
co-creation for events, enabling organizations to involve their audience.
Hands-on cases from the cultural sector by a.o.:
Dutch National Opera and Ballet, who just launched their new marketing strategy
focusing on audience development
Van Gogh Museum, among the museums with the largest following and highest
interaction on social media in the world
Museumnacht, a Dutch organization that developed an immensely successful
museum festival by putting their audience in the middle
Kroepoekfabriek, a pop venue from Vlaardingen (NL) who created their own DIY,
low budget model for audience segmentation
A workshop providing practical tools by Grrr, an interactive design agency from
Amsterdam, who specialize in user-centred design and development focused on the
cultural sector.
And of course plenty of room for discussion, networking and reflecting on your own
situation.
This workshop is organised in collaboration with ACMC - a network organisation for
cultural marketing & communication.
www.acmc.nl
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Route 6
Informal Professional
Development
Aimed at: Organisations that work with
volunteers and/or the European Voluntary
Service (EVS), that want to have more volunteer
participation, and/or want to use Erasmus+ , the
EU programme for education, training, youth & sport,
with at least two other European partners. This workshop is
also suitable for students/volunteers.
What’s in it for you?
You will gain new insights into volunteering and work on an Erasmus+ application with
feedback from the Erasmus+ agency.
What’s going to happen?
This workshop explains how volunteering can be perceived as a two-way investment in
people, how it can be turned into the mainstay of a cultural centre model, and how the
new EU Erasmus+ programme can be used to achieve this.
The first session introduces the workshop and invites you to voice your expectations and
share your experiences with EVS volunteers. This is followed by an explanation of P60’s
organisational chart & volunteer structure (intake, tasks, contract, promotion, learning),
including EVS.
In the second session, P60 volunteers discuss their motivation and experiences, and 220
VOLT! - a capacity-building programme for young volunteers - will be introduced.
The Erasmus+ programme is introduced next, along with concrete project proposals
(youth/learning/network), after which you will split up into smaller groups and write an
Erasmus+ application, including its programme and budget. Eight young people from
Amstelveen and its twin cities Berlin-Tempelhof (DE), Obuda-Budapest (HU) and
Woking (UK) will also work on a collaborative project.
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An in-depth workshop introducing you to the new
Erasmus+ programme
In the final session, the groups will present their Erasmus+ concept and future plans.
The Dutch national agency Erasmus+ will be on hand to offer comments and advice
during the presentations. Concrete agreements will also be made such as who leads the
projects, who participates, and the country to which the application is submitted. The
workshop ends with an evaluation and follow-up agreements.
Facilitator:
Gerard Lohuis is managing director of P60-NL. He assumed this post in 2000 concurrent
with the construction of the new building and the creation of a fresh organisation. For
budgetary reasons, a policy decision was taken to work with a lot of volunteers.
Guest appearances by:
Mireille Unger is a staff member of the Dutch national agency for European youth
programmes since 1998, now called Erasmus+. She is responsible for youth exchanges,
European partnerships and national/international trainings.
Eren Acar was born 1989 in Turkey, and began as EVS volunteer in P60 in March 2014.
He studied in the International Trade Department at the Ufuk University in Ankara. His
motivation to participate in EVS is meeting people around the world, being in different
places, and recognising different cultures. Being also a musician, he decided to do his EVS
in a cultural venue.
From 2002 until 2007 Agata Etmanowicz worked for the Polish Ministry of Culture, and
the Ministry appointed her from 2008 to 2009 as an advisor to the EU working group
on ‘Creative and Culture Industries’. She cooperates and runs projects with a number of
organisations at national and international level. She also consults on projects for cultural
organisations and public bodies in Poland and elsewhere. In Art Factory in Lodz (Poland)
she is responsible for international cooperation and developing programmes that aim to
help future creative entrepreneurs enter the market.
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Route 7
A Culture For A
Sustainable Change
Aimed at: Anyone working in a cultural
centre or organisation interested in ecological
sustainability issues relating to their organisation.
What’s in it for you?
Participants will work on a strategy addressing key issues
on how to improve the ecological sustainability of a cultural centre, using P60 as a case
study. Participants contribute their knowledge, experience and ideas and work towards
concrete proposals and suggestions for P60 that will be shared after the conference.
What’s going to happen?
There are always creative ways to improve an organisation, especially when it comes
to incorporating sustainability into your daily work routine. But are you ready to make
a commitment to sustainability as a fundament of your organisation? What are the
possibilities for saving energy within your centre, to improve the social working climate,
and which alternative economic models are better suited to your cultural organisation?
The goal of this workshop is to share the expertise and best practices of European cultural
organisations through a case study of P60 and its cultural neighbours in Amstelveen.
Bring your curiosity, knowledge and skills and share them with other professionals!
The first session (The Need to Improve) includes P60 outlining their requirements and
identifying the key areas of interest: architecture, communication, shared governance,
artists’ mobility, etc. You will then be divided into smaller groups, according to the topics
that were selected. An expert from invited organisations (Julie’s Bicycle, On the Move,
Kulturfabrik) will join each group.
The second session (Diagnostics) starts with a tour of P60 so you can familiarise yourselves
with the centre and staff members who work with sustainability. You’ll also be gathering
information about the organisation’s strengths and weaknesses when it comes to the
workshop topics. The session concludes with each group organising its recommendations
and identifying the most interesting and relevant results.
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A workshop on how to incorporate sustainability into
your daily routine
The final session (Imagine A Strategy) involves each group designing a Sustainability Map
for P60, presenting it to the other groups, and incorporating the best ideas from all of
them into a single Sustainability Map that will be presented to P60.
Facilitators:
As director of Mains d’Œuvres, an independent artistic centre in Saint Ouen (close to
Paris), Camille de Wit has developed projects that bring together art and society. Since
2010, she has been involved in sustainability stakes, organised trainings and participated in
labs and think-tanks in France and within Trans Europe Halles.
Sigrid Niemer, co-founder of the International Culture Centre ufaFabrik Berlin, has
extensive experience in connecting arts, culture and sustainability. Her main interest is
communication, with a special emphasis on marketing and social relationships.
Experts:
Céline Suel is head of communication at the cultural centre Kulturfabrik (in Esch-surAlzette in Luxembourg), a place to meet, welcome, reintegrate, stay, create and train.
Kulturfabrik also is an experiment in sustainable development and therefore attuned to
the effects of a constantly changing world.
Chiara Badiali joined Julie’s Bicycle as Music Coordinator in 2012. She works on engaging
arts organisations and practitioners through practical guidance, events, and advocacy, with
an emphasis on stakeholders from the UK’s diverse music ecology; and scaling up learning
through networks such as the Intelligent Energy Europe-funded EE MUSIC project on
energy efficiency in the music event sector.
Marie Fol works for DutchCulture | TransArtists, an information platform for artistin-residence opportunities and cultural mobility. DutchCulture | TransArtists is the
coordinating organisation of the Green Art Lab Alliance (2013–2015), a European-funded
project dedicated to promoting environmental sustainability in practical, ethical, and
artistic ways, across European arts and culture communities.
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Route 8
Reclaiming Public
Space
Route: A facilitated think-tank with
challenging interventions from invited guests
(Spain, Turkey, Iran, Croatia) to stimulate a
debate and to identify possible future actions
around this timely issue.
Aimed at: Cultural activists and interested parties who see a role for culture in public
space.
What’s in it for you?
The sharing of case studies and real experiences; reflections on past events that have led
to this think-tank, especially the conferences New Times New Models (Maribor, Slovenia
- 2010) and Ens Toca! (Sant Boi, Barcelona, Spain - 2013); networking with a view to future
collaborations and actions; practical tips for engaging in such advocacy.
What’s going to happen?
Beginning with 15-minute presentations by each of the panellists on Day 1, and 15-minute
reflections on the discussions so far by each of the panellists on Day 2, each day will
include a facilitated debate after the presentations.
The ‘think-tank’ session will use six headings to inform the debate:
International Examples/Perspectives
Promoting Local Processes
New Models Of Practice
Strategic Planning And Campaigning
Protecting And Developing Public Space – Actions
Conclusions
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How to secure, protect and develop public space for and
by citizens as a cultural necessity
The desired outcomes of this think-tank are: brainstorming models, methodologies and
strategies for developing public space, inspiring new approaches for successfully organising
and sustaining citizen’s initiatives in the public realm, be they centres or spaces, that result
in ideas, actions and greater international networking and solidarity around these issues.
Facilitators:
Sandy Fitzgerald has over 40 years experience as a manager, artist, and activist in the
cultural sector. He was a founder member and director of City Arts Centre, Dublin (1973
to 2001). Currently he is Programme Manager for Engine Room Europe and a partner
in the cultural agency Olivearte, working with a wide range of public and private clients
across Europe.
Sine Ergün is a Turkish writer, activist and founder/director of Maumau Art project, who
was very involved in the protests over Gezi Park in Istanbul. www.maumauworks.com
Emina Visnic is an activist and co-founder of Pogon in Zagreb. The successful struggles
that she has been involved in using very creative street interventions in Croatia have been
effective and inspiring. www.upogoni.org/en
Sergio Fernández Pozo, who represents Ateneu Santboià, will tell the story of squatting,
saving and now trying to develop this site in Sant Boi, Barcelona, linking this project to the
wider activism taking place in Spain today.
Vahid Evazzadeh is an award-winning Iranian filmmaker and theatre director of artistic,
cultural and socially relevant projects with a unique view on his country’s engagement
with civic life.
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Route 9
Art for Art’s Sake
Aimed at: Anyone who’s interested in how
culture and the arts can work in a community
context.
What’s in it for you?
A chance to engage actively in a debate about the future of art in the community and gain
some practical skills to assist your own community engagement.
What’s going to happen?
The objective of the workshop is firstly to look at the place of art, in this case performance,
in a climate of cutbacks and reduced spending/funding. The second objective is to pass
on skills and examine the opportunity to make accessible creative inputs in a community
setting.
In the first part, three actors perform the opening scenario, which is stopped at a moment
of heightened emotion. The participants and the characters discuss what they could do or
say to win the argument. The second part of the workshop explores forum theatre as a
means of addressing contemporary issues in a community context. It offers some practice
in the skills needed to create and perform scenarios.
Facilitators:
Clifford Oliver & Arc Theatre team
Theatre practitioners Clifford Oliver and Carole Pluckrose founded Arc in 1984. The
company has a history of producing excellent theatre, challenging stereotypes and meeting
head-on those issues that form and change our society. From its base in East London,
Arc reaches out nationally and internationally and offers support and opportunities to its
local community.
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A workshop on how to introduce innovative approaches
to your community to influence decision makers
Prior to founding Arc with Carole Pluckrose, Clifford was part of the Actorshop at the
Theatre Royal, Stratford East that developed the style of forum theatre that has now
become the industry standard in the UK.
As part of Arc, Clifford worked as a storyteller and actor before becoming the resident
writer, main workshop leader and facilitator. He also trained many of Arc’s workshop
leaders and developed the style and format that Arc has used to successfully work with
young people and in the community.
In 2013 he was appointed Artistic Director of Arc, working closely with its leadership
team and non-executive board to ensure its continued success.
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Route 10
Prepare For The
Future
Route: This is a workshop. We’ll teach you
how to make scenarios, but you’ll have to do
the work yourself!
Aimed at: Leaders with vision who want to
prepare themselves for a turbulent future.
What’s in it for you?
Learn about the future of the cultural sector; engage with your colleagues and explore
trends together; learn how to make scenarios and apply the scenario method yourself;
increase your capacity for strategic thinking and flexibility.
What’s going to happen?
Small Actions big repercussions is a group workshop where we construct speculative
quick-fire future scenarios. The workshop uses playful exaggerations to provoke
future narratives that speculate on how small direct actions can grow over time into
transformative engines for change, imagining how those interventions inform and stimulate
long-term change, and in small steps change the way we act as institutions, individuals and
citizens – starting in the here and now.
The future is full of unpredictable developments and events. One thing is certain, however:
major changes are occurring on all levels of analysis. Demographics change through aging
and zero population growth, public finance is under pressure, technology is changing
cultural consumption patterns, and people are seeking out other experiences because of
changing cultural values. Business models have a short expiration date. Flexibility and the
ability to change are very important.
We’ll help you deal with these uncertainties by exploring different scenarios. In the
workshop we will identify major trends and developments, determine their impact and
predictability, and construct multiple ‘what-if’ situations.
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What does the future of the cultural sector in Europe
look like?
In the process, you will learn how to build scenarios and we will provide you with the tools
to do it yourself after the event ends.
Apart from that you will have the opportunity to share ideas and views about the future
with your European colleagues.
Facilitators:
public works is an art and architecture practice based in East London. All public works
projects address the question of how the public realm is shaped by its various users,
and how existing dynamics can inform future proposals. Our focus is the production
and extension of civic spaces through participation and collaborations. Projects span
different scales and address the relation between the informal and formal aspects of
a site. public works is a London-based non-for-profit company. Current members are
Torange Khonsari and Andreas Lang, who work with an extended network of projectrelated collaborators.
Henk-Jan van Alphen (Futureconsult) has more than seven years’ experience with scenario
planning in a broad range of sectors and organisations, ranging from important public
sector clients such as the Ministry of the Interior to corporate clients such as Shell and BCD
Travel Services. He advised the SKVR (a cultural organisation foundation in Rotterdam)
on their future strategy. He speaks regularly on the topic of technological development
and its societal implications. He teaches the scenario method in masterclasses.
Ruben Polderman (Futureconsult) specialises in scenario planning for vision development.
He wrote the book, De Voorstelbare Toekomst (‘Future Vision as Panacea’), about
the practice of future visions by municipalities. He helped develop a future vision for
several municipalities such as Amsterdam and Houten, and gives masterclasses in vision
development at Nyenrode University. He has more than three years’ experience with
scenario planning. His clients include Alliander, Adecco and Schiphol. He teaches the
scenario method in masterclasses.
This workshop is organised in collaboration with Live DMA.
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Route 11
Creative Collaboration
& Structured Idea
Development
Aimed at: This workshop is for anyone
looking for new ways to unlock the creative
potential of their teams - not just creatives.
What’s in it for you?
Participants will leave this workshop with:
Insights into creative teamwork and leadership.
Models for idea generation and creative problem solving.
Concrete tools for facilitating creativity and innovation that can be applied in your
daily life and work.
What’s going to happen?
This workshop embeds the fundamental principles of creative leadership and teamwork
in the hearts, minds and bodies of the participants. Along with a number of highly
effective innovation tools and methods, the participants will be introduced to an overall
framework and mind-set for working with new ideas.
Facilitator:
Henrik Johansson is a graduated KaosPilot and works internationally as a process
consultant in the fields of creativity and innovation. He works with organisations that
want to generate radically new ideas and make the most of their creative potential.
Henrik has been involved in various development projects with Changedesign for clients
such as LEGO, Hyper Island, IKEA Global Vitality Team, Greenpeace, The Singapore
Ministry of Education, The Swedish Institute, Unilever, Swedish Channel 5, Innovation Lab
Denmark and more. He is frequently invited as a public speaker.
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An intensive workshop on creative collaboration &
innovation
Changedesign helps organisations to grow the creative and innovative potential of their
people and products and services by facilitating strategic innovation, and by increasing
clients’ own ability to lead innovation. Changedesign combines expertise in creative
teamwork, innovation methodology,, organisational change and leadership in a blueprint
for building innovation capacity.
This workshop is organised in collaboration with Live DMA.
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34
Wendy Marijnissen, from the series Us/Them (ongoing)
Artistic Programme
Exhibition Opening
The Rise of Populism in Europe
Wednesday 2 April 2014
17:00 hrs
Melkweg Gallery
FOTODOK will present the exhibition The Rise of Populism in Europe at the
Melkweg gallery. Bewildered by the emerging populism in their home country,
photographers Dirk-Jan Visser and Jan-Joseph Stok decided to explore this
phenomenon. Together with a group of European photographers, they
followed populist developments across Europe.
The Rise of Populism in Europe offers a wide-ranging perspective on the
current political and social landscape in Europe, and presents an insight into
the complexity of the term ‘populism’. Andrea Gjestvang (Norway) reveals
survivors of Anders Behring Breivik’s terrorist attacks; Ed Thompson (Great
Britain) portrays the extreme right-wing English Defence League; Jan-Joseph
Stok (Netherlands/France) pictured Roma in France whose way of life is being
threatened; Dirk-Jan Visser (Netherlands) makes a visual portray of a utopia
in Groningen – his response to a changing social climate in the Netherlands;
Wendy Marijnissen (Belgium) exposes the Belgian burka prohibition; Tinka and
Frank Dietz (Germany) examine the influence of social media on a political case
in Germany; Maria Turchenkova (Russia) depicts developments in Putin’s Russia;
Rami Hanafi (Finland) explores the ‘true Finland’ of the populist The Finns Party; and
Nico Baumgarten (Germany) portrays the Italian electorate in times of the populist
Silvio Berlusconi.
Several documentaries and reports will be shown in addition to the photos such as The
Prism GR2011, a collective documentary about the impact of the Greek crisis.
Exhibition dates: 3 April to 4 May 2014
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Bright Lights, Big City
Wednesday 2 April 2014
19:00 hrs
Melkweg Old Hall, Theatre & Cinema
Subbacultcha! and Melkweg present Bright Lights, Big City, an evening that showcases the
Amsterdam that lies beneath the surface. We exit the fast lane and explore the rougher
edges of the city, revealing a multifaceted international community of budding artists and
musicians. From Amos Mulder’s found footage compilations and Naive Set’s jangling guitar
pop to Mühr’s droning metal and Hugo Rocci’s playful animations, Bright Lights, Big City
is a cross-section of Amsterdam’s resolute and unwavering output of creative energy.
On 2 April, twelve Amsterdam talents – some homegrown, others recent arrivals –
take to two Melkweg stages to present their corner of the city. Musically, there’s the
Subroutine-nurtured garage pop pairing of Apneu and Naive Set, Meduse MagiQ’s Bird
on the Wire, Blue Crime and the American-born Fetter,
the distinctly Scandinavian Klarälven, NON Records’
cosmic wanderer Marius, and local metal heads
Mühr. Complimenting the oratory array are
four similarly contrasting visual artists:
French animator Hugo Rocci, analogue
romantic Meeus van Dis, Amos Mulder,
and Lilian Stolk.
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Contemporary Art Tour Amstelveen
Thursday 3 April 2014
Explore Amstelveen during the lunch and in the break
The Art Loan Foundation (a 1-minute walk from P60)
The Art Loan Foundation is located on the second floor of the bookstore/library building
alongside P60. They have a collection of more than 1900 art works. People rent art here.
COBRA Museum of Modern Art (a 3-minute walk from P60)
United in the Quest for renewal
The Cobra Movement stands for creative freedom and experimentation, passion and
vitality, and social engagement. The experimental art of the CoBrA movement (1948–51),
in which Dutch artists played an important role, was distinguished from other post-war
artist groups by being a manifestly international movement. During the CoBrA period,
a number of the CoBrA artists also took part in other, more loosely organised artist
associations.
Salomon R. Guggenheim Museum Collection (from 5 April 2014)
More than 50 paintings and sculptures from the international abstract collection of the
Salomon R. Guggenheim museum will be exhibited from April 2014. The show contains
works by Pollock, Rothko, Bourgeois, De Kooning and many more, including CoBrA
artists. All the work was collected by Guggenheim’s first director, James Johnson
Sweeney, and was exhibited at the opening show in 1959.
Modern Architecture (a 1-minute walk from P60)
If you love modern architecture, walk out of P60 and enjoy the buildings designed by
famous Dutch architects: Wim Quist (Cobra Museum 1995), Liesbeth van der Pol
(Tower 1998), Hans Ruijssenaars (Library/Art Loan 2001), Jan Benthem/Heleen van
Heel/Pieter van Rooij/Anja Blechen (City Theatre/P60 2001).
Shopping… (a 2-minute walk from P60)
The first 4-star shopping centre in the Netherlands with more than 200 shops is located
directly opposite P60.
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P60 Evening Programme
Thursday 3 April 2014
20:30 hrs
P60
P60 Café: Exhibition Tom Melsen
The P60 Café is the general meeting point for all conference participants. The café will
host Tom Melsen’s exhibition of works made with watercolour, pencil and mixed media.
The collection consists of mainly red, black and white abstract studies, on canvas. Melsen
is a creative spirit and upcoming artist.
P60 Suite: Moving Buildings
Since 2007 P60 has facilitated the visual art project ‘Moving Buildings’ – we will show the
best works from the past six years.
P60 Concerthall: Voice Factory & Amstelveen All
Voice Factory and Amstelveen All Stars are P60’s talent-building projects. In different
settings, a group of musicians performs famous re-composed pop songs.
Normally, the talents are on stage and the coaches
support them. Tonight the coaches and
talents will be on stage simultaneously.
Expect an energetic show
with music by Anouk, Justin
Timberlake, Daft Punk, Avicii
en Stromae, Blink 182,
Maroon 5, and many
more.
P60 Everywhere
Surprise acts will pop
up between the shows
and all around P60.
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Helemaal Melkweg – The European Edition
Friday 4 April 2014
19:00 hrs
Melkweg
Melkweg’s own indoor festival presents a broad variety of artistic programming, including
live music, film, theatre/dance, exhibitions and presentations. Helemaal Melkweg (‘Totally
Melkweg’) combines all the good things that are Melkweg into one sizzling hot event.
Visitors are challenged to explore the building. You can wander from the Oude Zaal
concert hall to the intimate Cinema upstairs, and from the Theatre back down to chill out
in the Gallery... Of course, there will be plenty of drinks, food and entertainment.
For this special occasion, we brought together some of the finest upcoming talent from
across Europe to create a futuristic melting pot that will be quite unlike anything we’ve
seen before…
Marble Sounds:
Belgian post-rock band known for their melancholy songs.
Black Lizard: Helsinki-based band that fuses hypnotic rock with primitive psychedelia and
1970s proto-punk.
Coely: This rising hip-hop star from Antwerp is without a doubt a great talent.
Kalio Gayo: This Dutch band performs intense yet catchy accordion-based songs with
heart-wrenching vocals.
Sebastian Lind: The first show in The Netherlands by this Danish singer. Prepare for
engaging down-tempo electropop beats. Pussy Riot: A Punk Prayer: The protests of the Russian feminist punk-rock band Pussy
Riot as captured by British film maker Mike Lerner.
Europe in 8 Bits: A documentary about reusing out-dated technology in creative ways to
revamp the music scene.
Current - Ingrid Bergher Myhre: A dance performance that explores what happens when
the audience and performer no longer look at each other, but look in the same direction.
Don’t Run Away, John - Alexander van Turnhout & Harald Austbø:
A special graceful
and virtuous circus act by Flemish performer Alexander Van Turnhout, with live music by
cellist Harald Austbø.
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40
Trans
Europe
Halles
Meeting
41
TEH Meeting 77
Saturday 5 April 2014
10:00-18:00 hrs
Melkweg Rabozaal
After three mind-blowing conference days discussing and imagining the future with
cultural professionals from all over Europe and beyond, the members of Trans Europe
Halles will gather to reflect, evaluate and plan the next stages. External evaluator Bill
Miller from CSN will present the evaluation and impact study of the entire Engine Room
Europe project to the members, followed by a discussion of what these results mean for
Trans Europe Halles’ future projects. Furthermore, two new candidate members from
Athens (Vyrsodepseio) and Leipzig (Halle 14) will introduce themselves. The General
Assembly of Trans Europe Halles will be held in the afternoon.
This meeting marks the end of an exceptional and intensive era in the life of the network
that has been powered by the Engine Room Europe project and its dedicated members
and partners. We will celebrate this with surprises, music and dance in the usual TEH
style and wake up to a slightly different future from the one we imagined.
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Boat Trip & Cultural Tourism
Sunday 6 April 2014
11:00-14:00 hrs
Departure at Pier 14 (behind Central Station)
Amsterdam was the centre of Europe and maybe even of the world during the Dutch
Golden Age in the seventeenth century. Ships sailed constantly up and down the IJ bay,
which connects Amsterdam to the sea. The IJ River is still one of Amsterdam’s most
famous landmarks. It divides the centre from the northern part of the city, a part of the
city that is blooming with creativity. The riverbanks are lined with a mix of modern and
classic architecture such as the new Eye Film Institute Netherlands, the Palace of Justice,
the NDSM wharf, and much more.
Join us on a boat trip on the IJ, enjoy the beautiful views and experience Amsterdam
as a city with water running through its veins. Anyone staying until the late afternoon
will be invited to participate in a locative media experience around the NDSM terrain,
nineteenth-century shipyards turned into shared cultural space.
TG Space - Remember The Good Times
Experience what life was like at the NDSM wharf between 1894 and 1979, when the
Dutch Dock and Shipbuilding Company was located here. During this tour history
becomes visible, audible and “liveable” through film and audio clips, photos and interviews
with former employees. With this app you’ll not only have an entire museum in your
pocket, but you’ll be transported into the past and see ships being constructed, the
workers who built them, and some of their festivities.
Remember The Good Times is developed by TG Space in collaboration with
Pocketguide.
www.tgspace.nl
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Engine Room Europe
When launched in May 2011, Engine Room Europe (ERE) was the most ambitious
programme ever undertaken by Trans Europe Halles (TEH). Happening in historic times,
Engine Room Europe was created to contribute to independent culture and its future
sustainability and vibrancy.
Securing a grant of just under €1 million from the European Commission Culture
Programme 1.1, that increased to almost €2 million with eligible cost contributions from
all the partners involved, meant that the overall aim of ERE ‘Investing In The Future
Sustainability Of The Independent Cultural Sector In Europe’ was recognised by the
European Commission as important, and that TEH could draw on all its experience
and its members’ fidelity to support the future development of our sector. And why is
this important? Because Engine Room Europe is a reflection of TEH’s commitment to
supporting the independent cultural sector in solidarity with all cultural operators who
believe that culture should support a pluralistic, equal and free society. TEH believes this
is a concept worth striving for and ERE is a major reflection of this commitment.
The background to ERE is rooted in many years of research and development by TEH in
capacity building, with intensive programmes in all forms of project management training
and knowledge exchange within the TEH network. Projects such as Lift (2006–2008)
and Changing Room (2008–2010) paved the way for ERE and built on the accumulated
expertise and maturity of TEH and its members. To undertake a major pan-European
project like ERE is no easy task but, led by a small and dedicated team, and with the
combined resources of the TEH office in Lund and the leading partner, Melkweg in
Amsterdam, ERE succeeded in fulfilling all its objectives.
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There were twelve partners in ERE, who produced nineteen projects. This resulted in
an estimated 1500 people directly involved in planning and executing these nineteen
projects, 500 artists leading, facilitating and producing under the ERE banner, over 30,000
in audiences, and 200 volunteers and staff exchanges, with almost every country in Europe
involved. But it is not so much the scale of the activities or the breadth of their reach
that is important; it is the combined effect and added value that makes ERE significant.
The common aim of ‘investing in the future sustainability of the independent cultural
sector in Europe’ meant there was a purpose to all this frenetic activity. In different and
various ways, the outcomes were pooled and consolidated into action research to use in
helping to define a new future for the sector, at grassroots level. The most immediate and
important element of this exchange is the amount of intercultural collaboration that took
place: crossing borders, obstacles and difference in the pursuit of concord and cultural
development. But this was only the beginning and during the life of ERE many outcomes
were effective in creating change on many levels.
‘The Future Is Not What It Used To Be’ and ERE
This major conference is the final event in ERE’s three year programme. Over these three
days in Amsterdam and Amstelveen, participants will join workshops, think-tanks and
masterclasses under a range of themes that result directly from the Engine Room Europe
experience. These themes are arranged into eleven thematic routes that people will join,
and interlinked with each of these routes are the projects and people of ERE. Here the
learning and knowledge of ERE will not only be helpful to the debates, but real experience
can also be shared.
The Legacy
Each of the ERE projects had specific local outcomes that had an impact on their
community. For instance, Bostina in Bulgaria have a new village road that is also an artwork;
Creative Strategies Of Sustainability produced a template for a sustainability charter that
organisations can adapt and use in their local context; Ateneu Santboià engaged with their
local authority to secure and redevelop the space they occupied. Thousands of similar
actions and outcomes resulted from ERE, which have local importance. But how do these
results have consequence for the whole sector? This is the value of networking. Trans
Europe Halles continually monitors and connects the many energies that its members
generate and forms a ‘grid of added value’ for reinvesting in the future of the independent
cultural sector. While European states and art institutions rightly protect and curate
45
our cultural heritage, independent culture needs to be equally valued and supported.
Over many years of cultural development in Europe, a focus has been placed on cultural
heritage and on capital development (buildings, fit-outs, IT, equipment), but very little
has been invested in independent culture. This must be a priority in an expanding and
multi-ethnic Europe, where young people with dreams and ideas who mainly engage with
independent culture for the creation of Europe into the future, must be supported and
validated.
Gathering all of the outcomes of ERE and remodelling them into inspirational and useable
information for future generations of cultural workers, TEH will complement the local
impact of ERE with a wider vision for the future sustainability of independent culture.
One place where this can immediately be seen is the TEH Resource, an ambitious legacy
project of ERE where much of the learning and experience of ERE is captured and which
will continue into the future as an expanding resource for the sector.
TEH Resource
The TEH Resource provides a legacy, a living archive, which captures the knowledge
of the Engine Room Europe project to support future generations of cultural workers
who want to develop their practice and its outcomes, namely a free, vibrant, innovative
and connected Europe. Furthermore, the TEH Resource will continue to grow after the
end of ERE as an open platform for the dissemination of capacity building tools at local,
regional, national and global levels.
Meet the ERE Team
If you are interested in ERE or any of its programmes, don’t hesitate to contact any of
the partners or the ERE team, who can answer specific questions. If you are reading this
at the ‘The Future Is Not What It Used To Be’ conference, many of the people involved
are attending this event and you can make direct contact and have a chat. If not, you can
still follow up any queries you may have directly with the people involved or through the
TEH office. The following is a list of the partners and their projects, along with the ERE
Project Management Team.
46
PARTNERS & PROJECTS
Lead Organisation
Melkweg, Amsterdam, The Netherlands, with particular responsibility for: Cultural
Workers Exchange Programme and ‘The Future Is Not What It Used To Be’ conference.
The conference was organised in partnership with P60.
Co-organising Partners
Trans Europe Halles, Lund, Sweden:
Leaders Lab; Ens Toca! Reclaiming Public Space Through Culture (Ateneu Santboià,
Barcelona, Spain); TEH Resource
NOASS, Riga, Latvia:
A-Team; EAR; Platform 4, Working With Art
Mains d’Œuvres, Paris, France:
Building Bridges; Training at Platforms
TNT, Bordeaux, France:
Platform 1, Voisinage (Neighbourhood)
Tabacka, Kosice, Slovakia:
Platform 2, Overcoming Borders
Röda Sten, Gothenburg, Sweden:
Platform 3, Bottom Up!
La Friche la Belle de Mai, Marseille, France:
Platform 5, Jalla Jalla! The Power Of Culture In Social Change
Łódź Factory of Art, Poland:
220 VOLT!, BEEznes Conference
Stanica, Zilina, Slovakia:
Living Under(ground)
ufaFabrik, Berlin, Germany:
CSOS (Creative Strategies Of Sustainability)
Rex, Belgrade, Serbia:
Cross Roads East West
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PROGRAMME PARTNER TEAM
Erik Backer & Jon Heemsbergen - Melkweg
Birgitta Persson & Ludvig Duregård - Trans Europe Halles
Dzintars Zilgalvis & Kate Zilgalve - NOASS
Camille De Wit - Mains d’Œuvres
Eric Chevance - TNT
Lukas Berberich - Tabacka
Mia Christersdotter Norman - Röda Sten
Magali Poivert - La Friche la Belle de Mai
Agata Etmanowicz - Łódź Factory of Art
Marek Adamov & Robo Blasko - Stanica
Sigrid Niemer - ufaFabrik
Dusica Parezanovic - REX
PROGRAMME MANAGEMENT TEAM
Paul Bogen - Project Director
Damian Boyall - Finance Manager
Sandy Fitzgerald - Programme Manager
Birgitta Persson - TEH Secretary General
Camille De Wit - Platform Professional Development Manager
Annette Wolfsberger - Staff Exchange Manager & Conference Producer
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49
About
Organisers
Melkweg
Melkweg stands for pop culture in the broadest sense. Hundreds of concerts, club nights,
films and music films, theatre performances, exhibitions and multidisciplinary events
attract more than 400,000 visitors each year. The venue is located in the only surviving
factory building on the Amsterdam canal ring, a former sugar and, later, milk factory. This
historic building houses two concert halls, a cinema, a theatre, and an exhibition space,
each of which can be used separately or in combination. In Melkweg, established names
can be seen alongside new talent, and emerging styles are presented to a broader
audience. The diversity of its programming and visitors, together with
its different spaces and special location, have made Melkweg a
unique place for years. Melkweg also programmes concerts
and other events in the Rabozaal, the modern multifunctional venue shared with Stadsschouwburg
and Toneelgroep Amsterdam.
www.melkweg.nl
P60
P60, a citizens’ initiative, is the
independent music and cultural
centre of Amstelveen. Originating
in 2001, P60 measures 2090 m2
and consists of a concert hall
with a capacity of 650 people
(standing), a foyer, a café/
restaurant and band rehearsal
rooms. Each year around 50,000
50
people attend concerts and club nights and participate in talent development workshops,
all of which occur in the multidisciplinary building. With a team of eleven people, three
European volunteers (European Voluntary Service) and more than 70 local volunteers,
P60 is deeply rooted in the local community. P60 offers her visitors a mix of established
acts and new talent from different disciplines. This makes the venue a unique location in
the region to discover and experience music and culture. Furthermore, P60 coordinates
the city festival each year during the second weekend of September.
www.p60.nl
Trans Europe Halles
Trans Europe Halles is a European network of independent cultural centres that brings
together about 51 multidisciplinary cultural centres and 21 friends organisations all around
Europe. As a network, Trans Europe Halles is a dynamic forum for ideas, experiences
and exchange. Trans Europe Halles facilitates and encourages artistic collaborations
throughout Europe. Trans Europe Halles runs and coordinates several
international projects with a strong focus on capacity building and
mobility of cultural workers. A main activity of the network is
the twoannual international meetings that gather all the
members, invited guests and relevant stakeholders
around a specific topic linked to independent
culture. its wide membership ensures
that the network is active in influencing
cultural policies on European as well as
local levels.
www.teh.net
51
Partners
European Commission – Culture Programme
The 2013 Trans Europe Halles work programme and the
Engine Room Europe project are funded with the support
from the European Commission. This communication reflects
the views only of the author, and the Commission cannot
be held responsible for any use which may be made of the
information contained therein. Engine Room Europe is initiated
by Trans Europe Halles (TEH) and co-ordinated by Melkweg
(Amsterdam, The Netherlands) in association with ten coorganising TEH members.
www.eacea.ec.europa.eu
European Cultural Foundation (ECF)
Over the past 60 years, ECF has strived towards an open,
democratic and inclusive Europe in which culture is a valued and
key contributor. However, in recent years we have witnessed a
growing gap between people and democratic processes and
structures. ECF seeks to bridge that gap, to reconnect people
and re-invigorate our democracies by identifying, connecting,
nourishing and illuminating a network of local cultural changemakers. This will enable a European-wide community of
practice to emerge, a group that evolves naturally, based on
shared interests and enables members to learn from each
other and collectively develop their ideas, skills and expertise.
These connected, or networked, local community-building
organisations will present a different picture of Europe – one
that grows from the bottom up, through cultural actions.
www.culturalfoundation.eu
52
City of Amstelveen
Amstelveen, a 30-minute bus ride from Amsterdam, is home
to nearly 85,000 citizens. The largest group – single households
– make up 40 per cent of the residents. Of these, roughly 14
per cent are non-Dutch nationals, the Indian and Japanese
communities being the largest. Many companies established
in Amstelveen are part of international networks: the city is
a few kilometres from Amsterdam-Schiphol airport. Various
Amstelveen institutions are engaged in culture: P60, the City
Theatre, the Puppet Theatre, the University Theatre Griffioen,
the local cinema and library, Music and Dance School, Cobra
Museum of Modern Art, Jan van der Togt Museum, Art Gallery
and Adult Education Centre.
Amstelveen is a green city situated in a highly urbanised area. Less
than a third of the city is built, and much of its terrain is still used
for agriculture. It is twinned with Berlin Tempelhof-Schöneberg
(Germany), Budapest Óbuda-Békásmegyer (Hungary), Woking
(United Kingdom) and Villa el Salvador (Peru).
www.amstelveenweb.com
Live DMA
Live DMA was established in May 2012 to represent small and
medium-size popular music venues and festivals. Live DMA
is an umbrella association comprising seven national venue
and festival networks. Live DMA represents 769 venues and
festivals in Europe. The network is a cooperative framework of
professionals, organised around an ethical charter and shared
goals. Members of Live DMA work together on shared political,
artistic and economic objectives. Live DMA and its members
sustain and participate actively in artistic discovery, emergence of
new artists and innovation, thus playing a key role in structuring
the live music sector. They also base their activities on a global
53
approach towards artistic and culture practices, both amateur
and professional. Projects and activities set up by organisations
within the network must support the diversity of artistic forms
as well as cultural practices, be it current or future.
www.live-dma.eu
VNPF
The Association of Dutch Pop Music Venues and Festivals
(VNPF) represents the collective interests of music venues and
festivals in the Netherlands. In addition, it aims to promote pop
music as a performance art, professionalise the pop sector, and
develop and expand the programming of music venues and
festivals.
www.vnpf.nl
Het Nieuwe Instituut
architecture, design, e-culture
The contemporary era is characterised by radical technological,
economic, cultural and social shifts. Het Nieuwe Instituut aims
to illuminate and map our quickly changing world and foster
discussions about it, in a networked fashion, with architects,
designers, artists, makers, entrepreneurs, knowledge institutes,
cultural organisations and other interested parties.
All Het Nieuwe Instituut’s activities are grounded in the
principles of design and innovation – two concepts bound up
with changing value systems. Het Nieuwe Instituut organises
exhibitions, lectures and fellowships, conducts research and
development projects, and publishes outcomes.
www.hetnieuweinstituut.nl
54
ACMC
The ACMC – The Association for Cultural Marketing and
Communication – connects and helps develop passionate
professionals in Cultural Marketing & Communications. The
ACMC was founded in 1997 as a section of GVR Centre for
Marketing. As of 2007, the ACMC acts as an independent
foundation with its own board consisting of professionals
working in the cultural sector, and as an informal advisory
board. ACMC has over 200 members with a comprehensive
programme in the field of knowledge development and
networking.
www.acmc.nl
Thank you!
To all speakers & facilitators of the conference, our partners &
funders, the documentation team, and the staff and volunteers
of Melkweg, P60 & Trans Europe Halles!
To Paradiso-Melkweg Productiehuis, Marieke & Mark Bakker,
Luca Bergamo, Maurice van de Berkt, Andrea Beugger,
Annemare van Bodegom, Marjolein Cremer, Annet Dekker,
Ludvig Duregård, Yohann Floch, Ingrid den Heijer, Nan van
Houte, Lorraine Jonis, Anne Kaiser, Claudia Kollwelter, Jeldau
Kwikkel, Maja Lindquist, Sherif El Safoury, Anaïd Sayrin, Berend
Schans, Cor Schlösser, Manon Siret, Marie le Sourd, Lucas van
der Velden, Mark Vennegoor, Marianne Versteegh & Katherine
Watson.
55
Credits
Programme
Annette Wolfsberger
Paul Bogen
Jet Zeiss
Sandy Fitzgerald
Birgitta Persson
Management
Erik Backer
Geert van Itallie
Gerard Lohuis
‘
Production
Luboš Bišto
Sanne Boersma
Helma Wiebrecht
Simone Rietmeijer
José Luis Rodríguez
Communication & Marketing
Jantien Ekkes
Tycho Stoelinga
Jon Heemsbergen
Melvin Aoys
56
Administration
Damian Boyall
Bart Brünemann
Graphic Design
Daan Drubbel
Lidia López Martínez
Web Development
Translation & Copy Writing
Henrik van Leeuwen
Mark Poysden
Sandy Fitzgerald
Annette Wolfsberger
Print
NL Drukwerk
57
Practical Info
Melkweg
P60
Lijnbaansgracht 234a
1017 PH Amsterdam
www.melkweg.nl
020 5318181
Stadsplein 100a
1181 ZM Amstelveen
www.p60.nl
020 345 3445
From Amsterdam to Amstelveen
On the conference days, rented coaches will depart at 09:00 am sharp from in front of
the conference hotels. If you are late, you can take bus 142, 170 or 172 from Leidseplein
to Amstelveen Bus station.
From Amstelveen to Amsterdam
The Amstelveen Bus station is next to P60.
Bus 142, 170 and 172 (direction Amsterdam) will take you back to Leidseplein (Museum
Hotel, Theatre District Hotel and Backstage Hotel).
Departing late? Use night bus 354 or N70.
Conference Hotels
Apollo Museum Hotel
Pieter Cornelisz Hooftstraat 2
1071 BX Amsterdam
Backstage Hotel
Leidsegracht 114
1016 CT Amsterdam
Hampshire Theatre District Hotel
Nassaukade 387
1054 AE Amsterdam
58
59
Schedule
2
wednesday
APRIL
Melkweg
Galerie
Melkweg
Rabozaal
Melkweg
The Max
Melkweg
Oude Zaal &
Theater
17.00
17.30
18.00
Opening:
The Rise of
Populism
in Europe
18.30
Conference
Dinner
19.00
Bright Lights, Big
City
19.30
20.00
20.30
21.00
21.30
22.00
22.30
23.00
23.30
24.00
60
Conference
Opening
Keynotes by
Rob Riemen &
Craig Schuftan
feat. Apneu,
Marius, Fetter,
Blue Crime &
more
3
Thursday
APRIL
10.00
10.30
P60
Volksuniversiteit
Amstelveen
City
COBRA
Museum
Conference
Introduction
11.00
Conference
Routes
(Session 1)
11.30
12.00
12.30
13.00
13.30
14.00
Contemporary
Art Tour
Amstelveen
Conference
Lunch
14.30
15.00
Conference
Routes
(Session 2)
15.30
16.00
16.30
17.00
17.30
18.00
Drinks at P60
Café
Contemporary
Art Tour
Amstelveen
18.30
19.00
Conference
Dinner
19.30
20.00
20.30
21.00
21.30
P60 Evening
Programme
61
4
10.00
10.30
Friday
APRIL
P60
Volksuniversiteit
MELKWEG
Conference
Introduction
11.00
Conference
Routes
(Session 3)
11.30
12.00
12.30
13.00
13.30
Conference
Lunch
14.00
14.30
15.00
15.30
Sharing of
Conference
Results
(World Café)
16.00
16.30
17.00
Exit Keynote
Moukhtar Kocache
17.30
18.00
18.30
Conference
Dinner
19.00
19.30
20.00
20.30
21.00
21.30
62
Helemaal
Melkweg - The
European
Edition
63
www.teh.net
www.tehfuture.net
64