Intelligence Report

Transcription

Intelligence Report

Intelligence Report
2011 Year in Review / Style Analytics
Welcome to the Year in Review issue of the Polyvore Intelligence Report, an
insight into activity on Polyvore from January through November 2011.
We’ve seen tremendous growth across the site, with the Polyvore community
nearly doubling as the number of monthly unique visitors grew from 6.2 million
in January to more than 12.2 million in November.
At Polyvore, you won’t find a professional staff of editors creating content.
Rather, we rely on our incredibly talented global community of creators. In
November, our community produced more than 1.2 million sets, a 25 percent
increase from January. We are inspired daily by the creativity and beauty of these
magazine-worthy designs.
We also worked with partnering brands to engage our community and offer opportunities that create a sense of excitement on Polyvore. In 2011, one lucky Polyvore
contest winner was selected to style Bergdorf Goodman’s Linda Fargo for a runway
show and attend the show with Linda. Another Polyvore user, was chosen by Vogue
editors as part of our Fashion’s Night Out Style Setter challenge, and was invited to
attend a Vogue photo shoot in New York and tour the famed Vogue Fashion closet. In
September, Saks Fifth Avenue debuted the Rebecca Minkoff “Dee” clutch. The
handbag was designed by Dee, an aspiring fashion designer from Michigan, as an
entry for Rebecca Minkoff’s Runway Design Challenge.
Polyvore users are not just active on Polyvore.com, they also share their favorite
sets and items across other social platforms. In November alone, more than
400,000 social media shares of Polyvore content resulted in more than 135 million
views across Facebook, Twitter and blogs.
Like Polyvore, other highly visual and social platforms have seen incredible
growth throughout the year.
Instagram has changed the way people share snapshots on the fly. Everyone from
editors to buyers and everyday people got in on the act during Fashion Week,
sharing images of street style, backstage, and runway looks.
Twitter is another platform with a clear fashion following. This year, models,
designers and editors tweeted from the front lines of Fashion Week.
Image-heavy, microblog Tumblr allowed users to consume and share images, text
and links. With an easy-to-use platform that allowed for quick consumption and
sharing of beautiful content, it’s no surprise that 180 of the top 1000 Tumblr
blogs churned out fashion-related photographs and editorial.
By creating authentic and engaged voices, more brands are initiating dialogue
with consumers than ever before. Regardless of which social media platforms a
brand decides to partner with, it’s all part of a movement to democratize fashion.
Looking forward to 2012, the fashion industry is asking for more metrics to
measure success on social platforms. What does it mean when a user shares a set,
posts a picture or blogs about your brand? How many people does it reach? Who
does it reach? These are very valid questions that we will work to answer.
As for Polyvore, we look forward to continued expansion. We are actively
developing even more innovative ways to get Polyvore content into the hands
of consumers, the details of which we cannot wait to share with you in the
weeks ahead.
If you have any questions, please contact us at [email protected].
Meanwhile, enjoy our 2011 Year in Review!
Sincerely,
Lester Lee
Head of Sales
100 View Street Suite 101 • Mountain View, CA 94041 • polyvore.com
polyvore
overview
Yearly overview / Yearly traffic / Demographics /
Social distribution / Community distribution
yearly overview
53,155,901,483
total product impressions
Jewelry
5,178,721,694
Footwear
4,933,557,879
Tops
3,596,577,053
Beauty
3,574,107,222
Dresses
2,789,938,670
Handbags
2,512,593,480
Accessories
2,450,303,048
Outerwear
1,618,292,365
Skirts
856,138,550
Jeans
756,339,386
Shorts
582,322,136
Pants
475,129,629
2011 Year in Review
Polyvore Intelligence Report
5
yearly overview
84,427,915
14:35 min
unique visitors
average time spent on site/visitor
(non-bounce visits)
46,781,384
12,294,415
total products indexed
sets created
1,598,826,619
60%
pages viewed
returning visitors
growth in unique visitors during 2011
15M
12,291,729
12M
9M
6,278,248
6M
3M
n
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o
o
t
p
se
g
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mar
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Source: Google Analytics, 2011; Polyvore Style Analytics, 2011; comScore, 2011
2011 Year in Review
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yearly traffic
9
1
3
4
8
6
2
10
7
5
US
1
New York
3
Chicago
5
Houston
7
Dallas
9
2
Los Angeles
4
San Francisco
6
Washington
8
Philadelphia
10 San Diego
Seattle
9
3
2
1
10
5
7
8
6
4
global
1
United States
3
Canada
5
Italy
7
Germany
9
2
United Kingdom
4
Australia
6
Brazil
8
Mexico
10 France
Russia
Source: Google Analytics, 2011
2011 Year in Review
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Demographics
73% women
visitors
55% 18-34 years
17% 35-44 years
81% Facebook
61% blog or Tumblr
51% Twitter
online activity
174 index
53%
50%
39%
32%
household income $150K+
magazines read
81% of visitors
76% of visitors
have discovered or researched fashion
products online before purchasing in-store
influence their friends’ style
age distribution
139 index
household income $100K+
Teen Vogue
Vogue
Elle
Glamour
Source: Polyvore user survey June, 2011; Nielsen @Plan September, 2011
2011 Year in Review
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Polyvore’s social network presence
social distribution
143,603
151,391
90,000
Facebook fans
Twitter followers
monthly Polyvore
blog views
Polyvore’s organic distribution through its community members in 2011
community distribution
social
network
TOTAL
2011 Year in Review
# of Posts
or Shares
Total Impressions
per social network
1,488,752
271,965,755
852,100
53,682,300
1,705,718
93,814,490
312,542
26,566,070
46,062
1,727,325
4,405,174
447,755,940
9
Polyvore’s organic distribution through its community members in 2011
community distribution
MILLIONS OF IMPRESSIONS THROUGH COMMUNITY
DISTRIBUTION ON SOCIAL NETWORKS DURING 2011
150M
Wordpress + Blogger
120M
Twitter
Tumblr
90M
Facebook
60M
30M
n
c
v
o
o
t
p
se
g
l
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u
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ju
ju
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mar
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b
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organic impression growth
social network
impression growth
14,825%
340%
627%
330%
2011 Year in Review
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FEATURED
TOP trends
2011 featured
top trends
1 Prints
2 Minimalism
3 Monochrome
4 Florals
5 Menswear-inspired
6 Trousers
7 Ladylike accessories
8 Navajo-inspired
9 Glitz
10 Bold beauty
2011 Year in Review
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2011 top trends
prints
When it came to prints, 2011 saw it all: polka dots at Marc Jacobs,
stars at Dolce & Gabanna, snakeskin at Chloé, citrus fruits at Stella
McCartney and everything in between. From tiny prints to large
abstracts, prints were often mixed and matched back to one another.
2011 Year in Review
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2011 top trends
minimalism
Phoebe Philo's Céline influence was seen across the industry and on
Polyvore this year. The look is marked by simple, elegant silhouettes
that allow beautiful fabrics in subdued or punchy colors to take
center stage.
2011 Year in Review
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2011 top trends
monochrome
From neons and neutrals to bold jewel tones and patterns, monochrome
ruled the runways this year and Polyvore users took note.
2011 Year in Review
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2011 top trends
florals
Florals carved out a space of their own on Polyvore this year. Elegant
dresses and blouses in small-scale florals evolved in a big way. By the
second half of the year, florals were bold and artful, and, for a bit of
added whimsy, often seen on bottoms.
2011 Year in Review
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2011 top trends
Menswear-inspired
Polyvore users borrowed typical menswear looks like ankle cropped
trousers with oxford heels to shirting styled back to tuxedo jackets.
For the ultimate modernity, menswear-inspired pieces were paired
with feminine accessories.
2011 Year in Review
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2011 top trends
Trousers
This year, we saw a distinct shift away from stovepipe and skinny
pants. The movement towards voluminous bottoms was marked
most notably by trousers, but also by bellbottoms, palazzo pants and
maxi skirts.
2011 Year in Review
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2011 top trends
Ladylike accesories
Though this look was seen across categories, from tweed and lace to
elegant capes and leather pieces that were more sweet than tough,
the ladylike trend on Polyvore was dominated by accessories. Ankle
strap shoes, top handle bags, pumps, clutches, leather gloves and
floppy hats reigned supreme.
2011 Year in Review
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2011 top trends
Navajo-inspired
After seeing this look on the runways of Isabel Marant and Proenza
Schouler, navajo-inspired garments took off on Polyvore. This trend
was seen in feather earrings, beaded jewelry, fringe accessories and
navajo-inspired prints.
2011 Year in Review
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2011 top trends
Glitz
Marked by lurex, shimmer, sequins and paillettes, glitz and glamour
were all over Polyvore this year. No longer confined to eveningwear, we
saw this look in pencil skirts, harem pants, tap shorts and shift dresses.
2011 Year in Review
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2011 top trends
Bold Beauty
From metallic nails to ultra bright orange lips, this year was
dominated by fresh-faced looks which allowed hot pops of neon lip
or nail colors to shine.
2011 Year in Review
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trending
topics
Digital Initiatives / Pop Culture / Color / Runway Report
2011 trending topics
digital initiatives
The Polyvore community took note of the many incredible digital
initiatives over the past year. Here are two highlights.
Burberry enjoyed a sustained lift in engagements on Polyvore during
the month of September thanks to some impressive initiatives.
Burberry released its new fragrance, Burberry Body, early in
September. A beautiful image of spokesmodel Rosie HuntingtonWhitely with the fragrance, shot by Mario Testino, was released
exclusively to Polyvore, and our users were invited to create sets
around it. As a result of this partnership, combined with other
initiatives around its fragrance launch, Burberry saw a tremendous
lift during the first half of September. On September 19, as part of
its runway show during London Fashion Week, Burberry staged the
first ever Tweetwalk. Spring 2012 looks were debuted on Twitter
before they came down the runway, so that digitally savvy followers
previewed the collection before editors and buyers. Thanks to these
campaigns, Burberry saw a 25 percent lift on Polyvore in September.
Major star power from models, celebrities and fashion insiders
created a tremendous buzz around the Versace for H&M
collaboration. In addition to tapping bloggers and staging a runway
show and party to build excitement around the collection, Versace
for H&M was also promoted across social channels. The brands used
Facebook, Twitter and a YouTube video featuring Donatella Versace
herself to drive traffic on Polyvore. In conjunction with Polyvore,
H&M asked users to style pieces from the collection. The campaign
elicited so much excitement that it was our largest to date, with
more than 20,000 entries in five days.
2011 Year in Review
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2011 Year in Review
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pop culture
The Polyvore community is ever buzzing about It Girls du jour.
Actresses, bloggers, models and celebrities known for their influence
and personal style are always trending on Polyvore.
For 2011, Karlie Kloss, Gwyneth Paltrow, Kate Moss and Kate Bosworth
continued to rise in popularity thanks to their enviable brands of laidback cool.
In August we held our first Polyvore Blogger Awards and asked the
community to tell us whose style they favor across five categories.
We saw sets dedicated to countless bloggers, but in the end, Atlantic
Pacific, Style Scrapbook, Because I’m Addicted, Hanneli, The Looks for
Less and Kayture were most favored among the Polyvore community.
Natalie Portman and Emma Watson were both popular for their red
carpet styles. Culminating at the Academy Awards with her win for
Best Actress in Black Swan, Portman made the awards show rounds
this year in Rodarte, Dior, Givenchy, Azarro and Viktor & Rolf. Emma
Watson came into her own and shined as she made the premier rounds
for her film, Harry Potter and the Deathly Hallows Part II. Watson
favored Oscar de la Renta, Marchesa, Bottega Veneta and Elie Saab
Haute Couture and the Polyvore community took note.
Perhaps most notable of all was the Sarah Burton for Alexander
McQueen stunner worn by Kate Middleton, Duchess of Cambridge, as
she married the future King of England. Kate has long been admired
for her sense of style and has appeared on countless Best Dressed lists,
so it was no surprise that her wedding day drew much speculation
about who would create her dress. As the world watched, Kate emerged
in an incredible lace and satin design by Sarah Burton for Alexander
McQueen. In the days following the Royal Wedding, the Alexander
McQueen brand skyrocketed 24 percent on Polyvore.
2011 Year in Review
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2011 Year in Review
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color
We knew it was going to be a year for color when the King of Black,
Alexander Wang, did not send a single black garment down his
Spring 2011 runway. In stark contrast with previous collections,
Wang showed pieces in a subtle palette of white, seafoam, silver and
shades of nude and camel. From neons and jewel tones to nude and
blush, soft and bold color continued to punctuate the Spring and Fall
runways and dominate Polyvore.
2011 Year in Review
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runway report
As with most consumers of luxury apparel, Polyvore users are
perpetually one season ahead of trends. In August, as most people
are rounding out their warm weather wardrobes at summer sales
and enjoying the last days of summer, Polyvore consumers have
turned their attention to Fall. As an avid consumer of fashion from
the runways of New York, London, Milan and Paris, the Polyvore
user is astute at following trends ahead of their arrival in stores. She
knows that the best of Fall will begin to appear in August and uses
that to her best advantage.
Similarly, we begin to see resort favorites like hot pink, cerulean and
nautical trending in November and December as people are planning
their warm-weather getaways. Come January, we will once again
see a shift as fashion enthusiasts are re-inspired by the new Spring
arrivals in-stores and online.
2011 Year in Review
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FEATURED
TOP PRODUCTS
Tops / Outerwear / Dresses / Bottoms / Footwear / Handbags /
Jewelry / Accessories / Beauty
2011 featured top products
tops
Equipment Mandarin
Signature Silk Blouse
3.1 Phillip Lim Belted Satin
Peplum Top
324,540 views
275,958 views
2011 Year in Review
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tops
Kelly Bergin Cutout
silk-gauze blouse
Saint James Meridien
T-Shirt
241,115 views
219,832 views
2011 Year in Review
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tops
Pringle of Scotland
Rope Cable Sweater
Reiss Ilene metal trim
blouse
157,201 views
140,604 views
2011 Year in Review
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tops
Stella McCartney Vita
polka-dot tulle blouse
Thom Browne Pique
Oxford Shirt
135,196 views
113,235 views
2011 Year in Review
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OUTERWEAR
Isabel Marant July
embellished cotton jacket
10 Crosby shawl collar
blazer
193,628 views
188,244 views
2011 Year in Review
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OUTERWEAR
Etro Floral-print
jacquard blazer
Burberry London Cottongabardine trench coat
166,605 views
163,629 views
2011 Year in Review
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OUTERWEAR
H&M cropped jacket
143,099 views
Zac Posen Silk-Blend
Tuxedo Jacket
117,270 views
2011 Year in Review
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OUTERWEAR
See By Chloé Hooded cape
J.Crew Knitted wool cape
113,437 views
105,589 views
2011 Year in Review
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DRESSES
By Malene Birger Madina
Sleeveless dress
MARY KATRANTZOU
printed dress
423,828 views
359,405 views
2011 Year in Review
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DRESSES
The Row Rexton woolblend dress
Cacharel Pleated
Printed Dress
312,474 views
303,296 views
2011 Year in Review
40
DRESSES
ChloÉ silk sleeveless
dress
Prabal Gurung Draped
silk-faille dress
185,283 views
141,824 views
2011 Year in Review
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DRESSES
Christopher Kane
Galaxy-print jersey and
silk-satin dress
Carven Draped
Gabardine Dress
115,333 views
119,155 views
2011 Year in Review
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bottoms
Jason Wu Sculpted Silk Skirt
Acne bright blue trouser
420,917 views
186,709 views
2011 Year in Review
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bottoms
Mulberry double faced
grid skirt
Vera Wang floral skirt
136,458 views
153,181 views
2011 Year in Review
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bottoms
Marc Jacobs Iridescent
paillette skirt
Erdem Madeline Skirt
126,937 views
127,763 views
2011 Year in Review
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bottoms
J Brand Lovestory flare
jean
120,531 views
Current/Elliott The
Stiletto low-rise
cropped skinny jean
104,620 views
2011 Year in Review
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footwear
Rupert Sanderson Tan
Elbamatt Lace-up shoe
Nicholas Kirkwood PeepToe Platform Pump
836,067 views
575,865 views
2011 Year in Review
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footwear
PAUL & JOE Mesh Leather
Ballerina Flat
Yves Saint Laurent
Tribute sandal
491,364 views
358,356 views
2011 Year in Review
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footwear
Sperry Authentic Original
Yellow Canvas Boat Shoe
307,298 views
Elizabeth and James
Lang leather and
canvas lace-up sandal
279,615 views
2011 Year in Review
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footwear
Miu Miu Glitter and suede
peep-toe ankle boot
Christian Louboutin Pigalle
120 patent-leather pump
237,852 views
214,132 views
2011 Year in Review
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handbags
Givenchy Bicolor Medium
Antigona Duffel
Valentino Rock Stud
Leather Shoulder Bag
423,882 views
362,787 views
2011 Year in Review
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handbags
Nina Ricci satin evening bag
310,503 views
Proenza Schouler PS1
Pouch
257,696 views
2011 Year in Review
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handbags
ELIE SAAB Stitch Pleat
Leather Clutch
Rochas R18 Foldover Purse
211,844 views
255,431 views
2011 Year in Review
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handbags
Reed Krakoff Gym Bag
153,959 views
Jimmy Choo padded
clutch
95,808 views
2011 Year in Review
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jewelry
Tiffany Locks heart lock
bracelet
Avanessi Yellow Gold
Love Ring
191,163 views
168,162 views
2011 Year in Review
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jewelry
Oscar de la Renta snake
chain bracelet
Emilio Pucci Embellished
brass snake bracelet
133,669 views
113,109 views
2011 Year in Review
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jewelry
Hermès leather bracelet
109,141 views
Marni Knitted wool and
brass chain necklace
106,053 views
2011 Year in Review
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jewelry
Dannijo Billy cuff
bracelet
Tom Binns necklace
70,319 views
88,091 views
2011 Year in Review
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ACCESSORIES
Illesteva Leonard 2
Sunglasses
LINDA FARROW LUXE Brown
Cat Eye Sunglasses
319,716 views
184,055 views
2011 Year in Review
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ACCESSORIES
Versace Printed modal
and cashmere-blend scarf
Miss Selfridge camel
floppy hat
161,543 views
141,133 views
2011 Year in Review
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ACCESSORIES
Eugenia Kim Honey
Vented Hemp Sunhat
Gucci Brown Leather
logo Belt
78,274 views
76,507 views
2011 Year in Review
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ACCESSORIES
Agent Provocateur
Leopard-print calf hair
driving gloves
Jigsaw Two Stripe Floppy
Cotton Hat
52,307 views
63,674 views
2011 Year in Review
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BEAUTY
Lancôme HYPNÔSE DOLL
LASHES mascara
CHANEL COCO
MADEMOISELLE PARFUM
63,349 views
50,149 views
2011 Year in Review
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BEAUTY
Tom Ford Private Blend
Lipstick, Indian Rose
NARS Nail Polish, Rouge
Andalou
37,703 views
35,650 views
2011 Year in Review
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BEAUTY
Shiseido Luminizing Satin
Face Color
Revlon ColorBurst
lipstick, True red
33,023 views
31,733 views
2011 Year in Review
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BEAUTY
MARK pro gloss plumping
lip shine
26,232 views
Butter London nail
lacquer, Tea with the
Queen
25,011 views
2011 Year in Review
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lifestyle
Starbucks pumpkin spice
latte
Beats by Dr. Dre 'Studio'
High Definition Headphones
29,347 views
9,530 views
2011 Year in Review
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lifestyle
Apple iPad 2, white
7,234 views
Antler Purelite Large
Rollercase
5,493 views
2011 Year in Review
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User
profiles
User Profiles / Featured Top Creators
User profiles
The Consumer (95%)
Consumers come to Polyvore for inspiration, entertainment,
browsing or shopping. They navigate through sets and products
as if they were reading personalized fashion magazines. They
browse the latest outfits assembled by their favorite creators,
read up on what’s trending, share looks they love with their
peers, and take notes on what to buy next. Polyvore enables
consumers to discover new trends, brands and outfit suggestions,
essentially combining a high-touch retail experience with the
enormous breadth of products available online.
the creator (5%)
Creators sit at the center of the Polyvore community, clipping in
brands and products they discover across the web and turning
them into shoppable works of art for their audiences. Each creator has her own individual style, reflected in the outfits she
assembles, which in turn reach thousands, sometimes millions
of other consumers on Polyvore.
For 2011, we’ve featured three of our most prolific creators.
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2011 featured top creator
patricia
15,080 followers / 3.6M views
Brazil / 37 / Writer and set
designer
jesuisunlapin.net /
je-suis-un-lapin.polyvore.com
117,933 set views / 778 set likes / Mary Katrantzou Kite Runner printed silkjacquard dress / Bootie Women / Givenchy Fold Over Clutch / Citrine by the
Stones Red and Goldtone Pom Pom Earrings Citrine / Bronzer And Blush In
Burning Embers / Elizabeth Arden Eyeshadow Brush
2011 Year in Review
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faby
San Diego / 34 / Blogger
6irly6irl.com /
girlygirl.polyvore.com
1,206 set views / 154 set likes / Notte by Marchesa Metallic Silk-Blend Dress
/ Yves Saint Laurent Venice leather sculpted-wedge sandals / Stone Mosaic
Clutch / SEPHORA COLLECTION Luscious Lash Kit / Chanel Le Vernis
Nail Color Gold Lame / Jivago 24k Perfume by Ilana Jivago / SUBLIMAGE Complete Anti - aging - Chanel Skincare /
2011 Year in Review
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kylie
Los Angeles / 15 / Student
kyliethefashionnerd.tumblr.
com / kyliethefashionnerd.
polyvore.com
61,901 set views / 539 set likes / Ribbed Cutout Bodycon Dress By Dress Up
Topshop / Siren Shoes - Cane / Asos Slot Through Portfolio Clutch
2011 Year in Review
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top
searches
About / Top Polyvore Searches / Top Incoming Searches /
Top Brands / Top Online Retailers
about Top searches
Top Polyvore searches are the keywords that are most searched for on Polyvore.
The majority of these searches come from our creators as they search around
Polyvore to find inspiration or specific items to add to their sets. For 2011, these
searches included shoes, winter, feather earrings, leather jacket, animal print,
capes and boyfriend blazers.
Top incoming searches are the terms that lead visitors to Polyvore from search
engines, such as Google, Yahoo!, Bing, AOL Search and Ask. They may be shopping
the internet, browsing for inspiration or searching for tips on how to style an item
they already own. Top incoming searches represent the mindset of consumers on
Polyvore during 2011. These searches included tried-and-true brands such as
Louis Vuitton, Miu Miu and Fendi and less widely distributed brands like
Charlotte Olympia, Maje, Moncler, Nicholas Kirkwood and Céline. Also included
are clothing items like harem pants and fur vests. More commonly, visitors come
to Polyvore through highly specific search terms, like Isabel Marant Dicker boots,
Alaïa shoes, Golden Goose boots and Acne pistol boots.
Top brands and online retailers are ranked by the number of engagements they
earn. Engagement are calculated by totaling visitor interactions with sets and
items through creating, liking, commenting and saving. During 2011, top brands
included the familiar, like H&M, Madewell, Yves Saint Laurent and Gucci, and
lesser-known brands like Vanessa Bruno, Sonia by Sonia Rykiel and Cacharel.
And now, top searches, brands and retailers for 2011 . . .
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Top Polyvore searches
1
shoes
18 jeans
35 harem pants
2
dress
19 blazer
36 zara
3
chanel
20 lace
37 high waisted shorts
4
dresses
21 sweater dresses
38 autumn
5
lace up boots
22 skirt
39 casual
6
halloween
23 oxford shoes
40 pink
7
combat boots
24 biker boots
41 tops
8
fall
25 wedge boots
42 leather
9
selena gomez
26 summer
43 leather jacket
10 winter
27 platform heels
44 sequined dresses
11 feather earrings
28 plaid
45 prada
12 boots
29 cardigan
46 leopard
13 ballet flats
30 wedges
47 hollister
14 h&m
31 wedding
48 sweater
15 body con dresses
32 high top sneakers
49 leather leggings
16 vintage
33 shorts
50 brass jewelry
17 fringe boots
34 bohemian
51 bags
2011 Year in Review
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Top Polyvore searches
52 animal print
69 capes
86 boyfriend blazers
53 bag
70 graphic tees
87 jacket
54 topshop
71 back to school
88 blair waldorf
55 color blocking
72 forever 21
89 red
56 statement necklaces
73 maxi dresses
90 blake lively
57 hair
74
91 miu miu
58 gucci
75 bright pants
92 rihanna
59 converse
76 wedge
93 black
60 shirt
77 floral
94 blouse
61 leopard print
78 studded boots
95 over the knee boots
62 polka dots
79 lace up heels
96 crop tops
63 heels
80 nude pumps
97 top
64 beanies
81 emma watson
98 gossip girl
65 christmas
82 indie
99 fur vest
66 coat
83 christian louboutin
100 leggings
67 trench coats
84 wedge shoes
101 suede pumps
68 sequins
85 faux fur vests
102 long cardigans
2011 Year in Review
pencil skirt
77
Top Incoming searches
1
louis vuitton
18 converse shoes
35 louis vuitton shoes
2
jeffrey campbell
19 bandage dress
36 celine bag
3
feather earrings
20 isabel marant boots
37 acne pistol boots
4
nude pumps
21 corset tops
38 miu miu
5
crop tops
22 miu miu shoes
39 chanel handbags
6
high waisted shorts
23 burberry bags
40 repetto shoes
7
jeffrey campbell shoes
24 ecote
41 issa dress
8
nike shoes
25 lace shorts
42 fendi shoes
9
louis vuitton handbags
26 louis vuitton bags
43 betsey johnson shoes
10 chanel bags
27 prada shoes
44 bandeau tops
11 harem pants
28 isabel marant
45 canvas backpack
12 prada bags
29 bustier tops
46 bodycon dress
13 high waisted bikini
30 dkny bags
47 acne boots
14 fascinator hats
31 givenchy handbags
48 givenchy bags
15 vans shoes
32 crochet toms
49 fendi
16 toms shoes
33 lace dress
50 long sleeve dresses
17 christian louboutin
34 chanel
51 burberry shoes
2011 Year in Review
78
Top Incoming searches
52 varsity jackets
69 lamb shoes
86 versace shoes
53 off the shoulder tops
70 nicholas kirkwood
87 ripped jeans
54 forever 21
71 halston heritage
88 lanvin shoes
55 manolo blahnik
72 balenciaga
89 rachel comey shoes
56 prada handbags
73 moncler
90 lipsy
57 acne clothing
74 chie mihara
91 alaia shoes
58 isabel marant dicker boots
75 coach bags
92 manoush
59 charlotte olympia
76 repetto
93 fringe boots
60 billabong swimwear
77 bralet
94 missoni
61 burberry watches
78 givenchy shoes
95 jimmy choo shoes
62 balenciaga shoes
79 fur vest
96 chiffon dresses
63 frye boots
80 max mara dresses
97 golden goose boots
64 one shoulder dresses
81 fendi bags
98 leather leggings
65 house of harlow shoes
82 seychelles shoes
99 chloe shoes
66 rachel comey
83 denim vest
100 maje
67 oxford shoes
84 badgley mischka shoes
101 gucci bags
68 tunics
85 miu miu bags
102 rick owens
2011 Year in Review
79
Top brands
1
H&M
18 Valentino
35 Burberry
2
TopShop
19 MaxMara
36 Monsoon
3
Alexander McQueen
20 D&G
37 Givenchy
4
Balmain
21 Marc Jacobs
38 American Eagle Outfitters
5
3.1 Phillip Lim
22 Dorothy Perkins
39 Roberto Cavalli
6
Miss Selfridge
23 By Malene Birger
40 rue21
7
Wet Seal
24 Dolce & Gabbana
41 Helmut Lang
8
rag & bone
25 Michael Kors
42 Nina Ricci
9
Miu Miu
26 All Saints
43 Elizabeth and James
10 Yves Saint Laurent
27 Oscar de la Renta
44 G by Guess
11 Lanvin
28 Proenza Schouler
45 Acne
12 Elle
29 Burberry Prorsum
46 Vanessa Bruno
13 Madewell
30
47 Marc by Marc Jacobs
14 Gucci
31 Rick Owens
48 Sass & Bide
15 Chloe
32 Stella McCartney
49 Versace
16 Matthew Williamson
33 Antik Batik
50 Elie Saab
17 Alexander Wang
34 Victoria Beckham
51 Twenty 8 Twelve
2011 Year in Review
Isabel Marant
80
Top brands
52 Fat Face
69 Supertrash
86 Paul & Joe
53 Paul Smith
70 Moschino
87 Chanel
54 McQ by Alexander McQueen
71 Missoni
88 DAY Birger et Mikkelsen
55 Juicy Couture
72 Marni
89 Milly
56 Preen
73 Mango
90 RED Valentino
57 Moschino Cheap & Chic
74 MICHAEL Michael Kors
91 Dsquared2
58 ASOS
75 Diane von Furstenberg
92 Red Herring
59 See by Chloe
76 Old Navy
93 Giambattista Valli
60 Sonia by Sonia Rykiel
77 Balenciaga
94 River Island
61 Donna Karan
78 French Connection
95 Jigsaw
62 Emilio Pucci
79 Bottega Veneta
96 A.P.C.
63 Cacharel
80 Oasis
97 Ted Baker
64 Maison Martin Margiela
81 Christopher Kane
98 Etro
65 Jason Wu
82 Fendi
99 Ralph Lauren
66 Jil Sander
83 DKNY
100 J.Crew
67 Forever21
84 Diesel
101 Miss Sixty
68 Vivienne Westwood Anglomania
85 Armani Exchange
102 Opening Ceremony
2011 Year in Review
81
Top online retailers
1
net-a-porter.com
18 amrag.com
35 vanmildert.com
2
hm.com
19 allsaints.com
36 youheshe.com
3
topshop.com
20 modekungen.se
37 alexandermcqueen.com
4
lagarconne.com
21 dorothyperkins.com
38 forever21.com
5
generalpants.com.au
22 jades24.com
39 nordstrom.com
6
welikefashion.com
23 theoutnet.com
40 warehouse.co.uk
7
missselfridge.com
24 montaignemarket.com
41 shopmrsh.com
8
delias.com
25 harveynichols.com
42 oldnavy.gap.com
9
my-wardrobe.com
26 miumiu.com
43 farfetch.com
10 matchesfashion.com
27 coggles.com
44 ssense.com
11 calypsostbarth.com
28 ae.com
45 reissonline.com
12 madewell.com
29 janenorman.co.uk
46 liberty.co.uk
13 boutique1.com
30 mylabel.co.uk
47 thecorner.com
14 barneys.com
31 brownsfashion.com
48 colette.fr
15 mytheresa.com
32 shopthetrendboutique.com
49 asos.com
16 kirnazabete.com
33 stylebop.com
50 flannelsfashion.com
17 tillys.com
34 aloharag.com
51 modcloth.com
2011 Year in Review
82
Top online retailers
52 hfm.co.jp
69 zara.com
86 lespommettes.com
53 debenhams.com
70 karenmillen.com
87 jcrew.com
54 luisaviaroma.com
71 profilebrighton.co.uk
88 fatface.com
55 intermixonline.com
72 idontlikemondays.us
89 yesstyle.com
56 houseoffraser.co.uk
73 rebeccaminkoff.com
90 shopruche.com
57 victoriassecret.com
74 wetseal.com
91 zappos.com
58 johnlewis.com
75 openingceremony.us
92 paulsmith.co.uk
59 rue21.com
76 urbanoutfitters.com
93 jcpenney.com
60 mirabella.jp
77 bluefly.com
94 swell.com
61 conleys.de
78 25park.com
95 placedestendances.com
62 harrods.com
79 piperlime.gap.com
96 jackwills.com
63 monsoon.co.uk
80 julesb.co.uk
97 buckle.com
64 republic.co.uk
81 veryeickhoff.com
98 saksfifthavenue.com
65 fashion-conscience.com
82 bergdorfgoodman.com
99 bloomingdales.com
66 coast-stores.com
83 lindestore.com
100 forzieri.com
67 juicycouture.com
84 betseyjohnson.com
101 nastygal.com
68 peacocks.co.uk
85 mulberry.com
102 glassworks-studios.com
2011 Year in Review
83
Please contact us
with questions or comments:
[email protected]
@polyvore

Intelligence Report

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