About Argentina…

“ARGENTINA”
The hidden treasure
숨겨진 보물
박민지
한양대학교
의류학과 2학년
Argentina…
How much do you know about this country ?!
About Argentina…
Location
City
Tango
Architecture
Soccer &
Argentine Football
Cuisine
About Argentina…
 LOCATION: South America
 CITY: Buenos Aires
 POPULATION: Census 2010
40, 117, 096
 OFFICIAL LANGUAGE: Spanish
About Argentina…
Cultural Characteristics
 Architecture
 Music
 Cuisine
 Sport
About Argentina…
 Architecture
 Spanish colonization (18th century) :
Rioplatense Baroque style - Churches of San Ignacio, Nuestra Señora del
Pilar, the Cathedral and the Cabildo
 Wars for Independence (19th century) :
Italian and French influences - Santa Felicitam Church; the Central Post
Office; Palace of Justice; and the National Congress; the Colón Opera
House; National Bank of Argentina; the NH Gran Hotel; the Museo de Arte
Hispano Fernández Blanco
About Argentina…
 Music - Tango
 Meaning : African (closed place; reserved ground)
Portuguese, Latin verb tanguere (to touch)
 How to dance : Leader and follower connect by their arms very
closely, in which the connection is chest-to-chest
 Origin : Music of the immigrants to Argentina.
Mid-1800s : Massive immigration (African, Cuba, Spanish,
Italian, British, Polish and Russian)
The evolution of tango reflects their profound sense of loss
and longing for the people and places they left behind
 Neighborhood of tango : Caminito ("little walkway" or "little path")
is a located in La Boca
About Argentina…
 Cuisine
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Empanadas (a stuffed pastry)
Yerba mate (Argentina's national beverage)
Chorizo (a spicy sausage),
Facturas (Viennese-style pastry)
Dulce de Leche (a sort of milk caramel jam)
Asado (Argentine barbecue)
Wine (world's best Malbec)
Empanada
Asado
Yerba mate
Dulce de leche
About Argentina…
 Sport – Soccer &
Argentine Football
 Record : Won the World Cup twice (in 1978 and 1986)
Successive Olympic gold medals (in 2004 and 2008)
Fourteen Copa América
One Confederations Cup
Six Youth World Championship's.
 Famous Football player : Diego Maradona
Lionel Messi
Carlos Tevez
Fashion
Industry…
What do you know about
its Fashion Industry ?!
Fashion Industry…
Advantages
 High standard in design
 Growth of export business
 Attraction of tourist
Fashion Industry…
Defects
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Lack of financial support
Lack of textile industry development
Lack of technological and modern machinery
Poor quality of local fabrics
Poor distribution of investments
Shortage of workshops
Shortage of skilled labor
Fashion Industry…
Local designers abroad
Jazmin Chebar; Pablo Ramirez; Mariano Toledo; Bianchi, Agostina; Bogani,
Gino; Botana, Paula; Churba, Martin; Cosano, Claudio; Di Dominico, Carlos;
Fernandez, Benito; Micheletti, Anita; Piazza, Roberto; Pryor, Maria; Ramirez,
Pablo and Toledo, Ezequiel.
Fashion Industry…
Local clothing brands abroad
La Martina, Kosiuko, Trosman, Kostume, Caro Cuore, Ayres, Vitamina y
Cheeky. Ay Not Dead, Cook, Como quieres que te quiera, Prune, Puma,
Paruolo, Sarkany, Tramando, Uma, Varanasi, Wanama, Ona Saez and
Rapsodia.
Fashion Industry…
Parade of Argentina’s clothes in France
 Took place during the fashion week in Paris, involving firms such as
Chanel, Hermes, John Galliano, Kenzo, Chloe, YSL and Valentino.
 Sponsored by Argentina Foreign Ministry and the Export Foundation and
was supported by the World Silkey firm specializing in hair.
BAFWEEK…
Do you know about the Buenos Aires
Fashion Week ?!
BAFWEEK
Buenos Aires Fashion Week…
Purpose
 To publicize the work of young Argentine designers and independent
labels in this country and provide a space to present their creations to the
professionals.
 To create business with foreign fashion industry
Advantages
 Shows the new trends in Argentina
 Integrates the various links in the fashion and textile industry of that
country in a business round each year
 Creates and improves relationships between international buyers and
designers.
THANK YOU
Thank you for listening !