- FONA International
Transcription
- FONA International
Twists on Classics Dessert Trends Simplicity Seasonality Local Comfort & Nostalgia 1900 Averill Road, Geneva, IL 60134 630.578.8600 | www.fona.com NEXT PAGE Dessert Series Trend Reports We embarked on a dessert tour adventure! Click on an individual report below highlighting one of the five trends we discovered or use the buttons on the right to navigate and explore more exciting content. From trend reports to downloadable tools, there’s an abundance of information right at your fingertips. Discover even more by visiting www.fona.com today! TABLE OF CONTENTS BLOGS DESSERT SERIES 1: SEASONALITY DESSERT SERIES 2: COMFORT & NOSTALGIA DESSERT SERIES 3: TWISTS ON CLASSICS WHITE PAPERS TOOLS DESSERT SERIES 4: LOCAL Click on the cupcake to find out more about each dessert shop we visited! DESSERT SERIES 5: SIMPLICITY NEXT PAGE PREVIOUS PAGE 20 TREND INSIGHT 14 REPORT DESSERT TOUR PART ONE: SEASONALITY Kit Barmann Marketing Communication Lead Around the holidays, consumer and trend expert Pamela Oscarson and I selected a variety of restaurants and shops in Chicago to explore and scout their sweet flavor combinations, menu items and unique creations. We wanted a first-hand look at dessert trends and flavors, and we were not disappointed. TABLE OF CONTENTS BLOGS WHITE PAPERS Introduction to our Dessert Trends Series During our tour, we noticed five clear trends: 1. Seasonality 2. Comfort/Nostalgia 3. Local/Sustainability 4. Twist on the Classics 5. Simplicity TOOLS Click here to view this post on our blog! Beginning with this report on Seasonality, we will deliver a series covering each trend over the next several weeks. Reports will look at the trend in general, and then discuss how we saw it in action from French pastry shops to ice cream shops and trendy restaurants. Ready? Let’s go! 1900 Averill Road, Geneva, IL 60134 630.578.8600 | www.fona.com NEXT PAGE PREVIOUS PAGE SEASONALITY Each season has flavors associated with it, but fall and winter have several great ones, TABLE OF CONTENTS BLOGS not the least of which is pumpkin. Pumpkin flavor is a terrific example of seasonal flavors in the marketplace. Consumer anticipation for Starbucks Pumpkin Spice Latte reaches towering heights leading to its annual launch when the weather turns cool. The flavor is comforting, sentimental and nostalgic, delivering coffee drinkers a taste that evokes feelings of comfort and memories of things like bonfires, pumpkin carving, special meals with WHITE PAPERS families. It is something they look forward to each year. It is a seasonal treat. Seasonal flavors incorporated into menu items and product launches throughout the year give consumers TOOLS a new reason to engage with the brand and build excitement. Highlighting seasonal flavors has increased, perhaps tying to the local and sustainable movements, with consumers more interested in the ingredients available at that time. Regardless of the motivation, consumers are surely having a good time with them, as NEXT PAGE chocolate and beer were the top two sub-categories with seasonal flavors! PREVIOUS PAGE NEW PRODUCT INTRODUCTIONS Over the past five years, seasonal food and drink launches have increased 94% in North America. In 2009, 812 products carried the claim, but in 2013 there were more than 1,500. Top Sub-Categories with Seasonal Claims (2009-2013, North America) 1. Seasonal Chocolate 2. Beer 3. Cookies 4. Pastilles, Gums, Jellies & Chews 5. Baking Ingredients & Mixes Seasonal Chocolate was tops, accounting for 34% of the launches. Product flavors included winter favorites such as Dark Chocolate Peppermint, Chai White Chocolate, Eggnog, Hot Toddy and Hot Buttered Rum. Beer was the second most popular seasonal introduction, and it is the sub-category boasting the greatest increase of launches since 2009. There were only 15 seasonal beers on the market then, but in 2013, consumers could select from 222 varieties. The largest spike came in winter 2012/2013 when launches soared to 136 from 38 the previous two quarters and from 57 the previous winter. Baking Ingredients & Mixes rounds out the top five, with an array of flavors commonly seen on dessert trays and in gift baskets: Gingerbread, Chocolate Peppermint, Snickerdoodle, Red Velvet, Pumpkin Spice, Pink Lemonade and Lemon Lavender. TABLE OF CONTENTS BLOGS Fall is more than pumpkins! Pillsbury launched “back to school” sugar cookies in Canada in the Fall of 2012. The cookies were original sugar cookie flavor and featured a smiling school bus design. Spaetzl Brewery Shiner Holiday Cheer Beer is a dark wheat ale brewed with Texas peaches and roasted pecans, and also features malty flavors enhanced with the use of malted barley and wheat. Shipyard Pugsley’s Signature Series Smashed Pumpkin Ale has an aroma of pumpkin and nutmeg, contains pale ale, wheat and light Munich malts that combine with the natural tannin in pumpkin and the delicate spiciness of Willamette and Hallertau hops to balance the sweetness of the fruit. Lazy Mutt Seasonal Shandy Flavored Beer is a wheat ale with WHITE PAPERS TOOLS NEXT PAGE natural citrus notes and some fresh lemons. PREVIOUS PAGE ON THE MENU Of course, we see a wide assortment of the usual pumpkin-flavored sweet treats: pie, bread, muffins, scones, pound cake, tarts, custard and Culver’s Salted Caramel Pumpkin Concrete Mixer. But, pumpkin appeared in savory dishes, as well. Interesting menu listings include: • Pumpkin ravioli with sage sauce • Pumpkin mashed potatoes • Butternut Squash, Golden Delicious Apple Purees, and Pumpkin simmered in a Vegetarian Veloute, with Sweet Cream, Maple Syrup, and Rosemary • Caribbean soup with plantains, yucca, corn, pumpkin, and chicken • Pak Tay Po with tofu, squash, eggplant, jalapeno, pumpkin and a red curry tamarind sauce PUMPKIN ON THE UPSCALE DESSERT MENU Pears and Maple: Maple Panna Cotta, Vanilla Compressed Pears, Pumpkin Granola, Cranberry Air, Pepita Lace, Pear Sorbet TABLE OF CONTENTS BLOGS WHITE PAPERS TOOLS NEXT PAGE PREVIOUS PAGE OUT ON THE TOWN: HIGHLIGHTS FROM OUR SWEET ADVENTURE Visiting a variety of sweets shops in the city gave us the opportunity to see an array of seasonal flavors in sweet, savory and unexpected applications. Mindy’s Hot Chocolate Restaurant and Dessert Bar features high-quality, seasonal and locally-sourced food, drink and pastry. Spotted: Seasonal Flavor Inspiration • • • • • • • • Pumpkin Hot Chocolate Maple Pie Red Wine Pear Sorbet Stout & Caramel Milkshake Brioche Doughnuts with Hot Fudge & Caramel Corn Taffy Apple: Granny Smith apple frozen nougat, cider caramelized apples, cornnut poppycock, cider consommé Chocolate & Pears: Tcho chocolate frozen nougat, chocolate buttermilk cake, port wine poached pears, pear sorbet, oatmeal & honey streusel Apple Brioche Bread Pudding: apple butter, caramel apple cream, Ida red apple fritters Vanille is an authentic French patisserie that creates pastries of “exceptional quality and artistry in its masterful blend of classic European traditions with modern flavor profiles and contemporary palettes.” Spotted: Seasonal Flavor Inspiration • • • • • • • • • Elodie: Sour cream mousse, cinnamon apple compote, cider gelee, brown sugar cake Royal: Crisp caramel streusel base, hazelnut decqoise, chocolate mousse, dark chocolate glaze Pierre: Hazelnut Financier, Spice Cremeux, Pear Mousse, Pear Vanilla Glaze Apple Tarte with Coconut Streusel Pear Almond Tarte Cranberry Orange Mascarpone Tarte TABLE OF CONTENTS Floriole Cafe and Bakery specializes in French pastries using fresh, local ingredients. Spotted: Seasonal Flavor Inspiration • • • • • Butternut Squash Clafoutis White chocolate Pumpkin Cremeaux Chocolate Hazelnut Cookie Milk Chocolate Salted Caramel Hazelnut Tart Canelé de Bordeaux/Vanilla Rum Custard Cake BLOGS WHITE PAPERS TOOLS NEXT PAGE PREVIOUS PAGE OUT ON THE TOWN: HIGHLIGHTS FROM OUR SWEET ADVENTURE [continued] Katherine Anne Confections creates Jeni’s Splended Ice Creams “builds sweets with a focus on local ingredients. every recipe from the ground up with Snowville milk and cream from cows that eat grass.” Spotted: Seasonal Flavor Inspiration I SPY: PASSIONFRUIT Almost everywhere we went, we saw passionfruitflavored desserts! • • • • • • • • • • • • Pecan Pie Hazelnut Cranberry Blood Orange Brown Buttered Rum Chai Tea Pumpkin Pie Grapefruit Pistachio Bourbon & Ginger Caramel Brown Butter & Sage Marshmallows Salted Caramel Marshmallows Cinnamon Marshmallows Vanilla Black Pepper Marshmallows Spotted: Seasonal Flavor Inspiration • • • • • • • • • Sweet Potato with Torched Marshmallow Whiskey & Pecans Dark Chocolate Peppermint Pistachio & Honey Riesling Poached Pear Brown Butter Almond Dark Chocolate Peppermint Hot Toddy Whiskey Eggnog TABLE OF CONTENTS BLOGS WHITE PAPERS Katherine Anne Confections — Passionfruit Ginger Truffle Floriole — Passionfruit Tart TOOLS Vanille — Tarte Maeva featuring Bruleed Passionfruit Curd Jeni’s Splendid Ice Creams — Passionfruit Frozen Yogurt On store shelves in North America since 2009, Passionfruit flavor has been seen most often in jellybeans. Next most common were chocolates and frozen fruit bars. In chocolates, we see flavors like Chocolate Almond Passionfruit, Chocolate Mango, and White Chocolate Passionfruit. In frozen fruit bars, Passionfruit is paired with flavors such as Mango, Pomegranate, Pineapple and Coconut. NEXT PAGE PREVIOUS PAGE CONSUMER SURVEY: SEASONAL FLAVORS TABLE OF CONTENTS We conducted an online survey of 380 consumers in January of this year to gain insight into their preferences of certain seasonal flavors. The majority of the respondents were between the ages of 25-64. We provided lists of flavors sorted by season and asked respondents to rank them for preference during each season. Below are consumers’ five most popular flavors for each time of year: Spring Flavors Fall Flavors 1. Carrot Cake 2. Berry Angel Food Cake 3. Crème de Menthe 4. Lemon Lavender 5. Grapefruit 1. Caramel Apple 2. Apple Cider 3. Pumpkin Pie 4. Pecan Pie 5. Hazelnut Summer Flavors Winter Flavors 1. Pink Lemonade 2. Pound Cake 3. Root Beer Float 4. Vanilla Almond 5. S’ mores 1. Snickerdoodle 2. Dark Chocolate Peppermint 3. Red Velvet 4. Gingerbread 5. Chai White Chocolate BLOGS WHITE PAPERS TOOLS Sources: Mintel GNPD, Mintel Menu Insights. Katherine Anne Confections, Jeni’s Splendid Ice Creams, Mindy’s Hot Chocolate Restaurant & Dessert Bar, Floriole Cafe & Bakery, Vanille Patisserie. NEXT PAGE PREVIOUS PAGE 20 TREND INSIGHT 14 REPORT DESSERT TOUR PART TWO: COMFORT & NOSTALGIA Pamela Oscarson Market & Consumer Insights Lead “After a bad day or even a long week, I find myself reaching for things that I find comforting with a little taste of home. The trends of comfort & nostalgia were clearly present in our tour and even taken up a notch. I love finding new ways to enjoy simple pleasures that work in tandem to satisfy your taste buds and make you feel good at the same time.” TABLE OF CONTENTS BLOGS WHITE PAPERS Introduction to our Dessert Trends Series During our tour, we noticed five clear trends: 1. Seasonality TOOLS 2. Comfort/Nostalgia 3. Local/Sustainability 4. Twist on the Classics 5. Simplicity Click here to view this post on our blog! Part Two of our Dessert Tour covers Comfort & Nostalgia. In this report, we will take a look at the trend in general, and then discuss how we saw it in action from French pastry shops to chocolate shops and trendy restaurants. Ready? Let’s go! 1900 Averill Road, Geneva, IL 60134 630.578.8600 | www.fona.com NEXT PAGE PREVIOUS PAGE COMFORT & NOSTALGIA TABLE OF CONTENTS BLOGS Comfort & nostalgia foods can be defined as a food or drink to which one habitually turns for temporary relief, security, or special reward while tying in memories of days past. A substantial majority of comfort & nostalgia foods are composed largely of simple or complex carbohydrates. It has been suggested that such foods induce an opiate-like effect in the brain, which may account for their relaxing nature. WHITE PAPERS Any foods or beverages could be a comfort& nostalgia food depending on a person’s taste, and they may not be any foods that are “universally” accepted comfort & nostalgia foods. However, no matter how you define it, all of us have something that we eat or drink to comfort us when things aren’t TOOLS right with the world. NEXT PAGE PREVIOUS PAGE NEW PRODUCT INTRODUCTIONS Searching for products with a “comfort” or “nostalgia” tagline or claim is a little more challenging since this idea of “comfort” or “nostalgia” is a matter of perspective based on the overall consumer experience. We took a deeper look into specific attributes of the products and what the company promises to provide the consumer in regards to overall product attributes, flavor or a deeper connection to the brand. COMFORT Within the past year there have been several item introductions touting some level of comfort in the product description creating overall expectations for the consumer. These products range from frozen meals, whiskey, spice rubs and coffee. See the comforting products descriptions below. • H5 Iced Single Grain Scotch Whiskey: “comfort on the palate.” • Hampton House Country Style Fried Chicken: “can be enjoyed at the comfort of home.” • Stubb’s Pork Spice Rub: “comfort food mix of spices.” • Tazo Calm Chamomile Herbal Tea: “comforting herbal infusion.” TABLE OF CONTENTS NOSTALGIA For Nostalgia, we had to dig a little deeper since most products do not have “nostalgia” in the products descriptions and only one product has been launched in the past year. Nostalgia is a little more difficult especially since this type of experience varies with time and overall memories and consumer experiences. Since 2001, there have been 26 products with a nostalgic description and vary from butters, wines and cookies. See the nostalgic product descriptions below. BLOGS • Williams-Sonoma Vanilla Wafer Butter: “sweet nostalgia in a jar.” • Minnestalgia Raspberry Honeywine: “nostalgia by the glass.” • Wythe Will Fine Cookies: “capture the nostalgia of warm, homemade cookies baking in the oven.” WHITE PAPERS • World Market Cinnamon Bun Coffee: “sweet, comforting taste of warm.” TOOLS NEXT PAGE Marie Callender’s Comfort Bakes Nosh & Co. Snacks Williams-Sonoma Wafer Butter Minnestalgia Honeywine Cheddar & Bacon Potato Bake is comprised of oven roasted red potatoes smothered in a bacon cheddar cheese sauce with scallions, sprinkled with shredded cheddar cheese. Nutty Buddy Kettle Cooked Sea Salt & Black Pepper Peanuts are said to be inspired by comfort foods the world over and are described as super yummy and deliciously A sweet spreadable version of the classic vanilla wafer cookies. It can be spread on sandwiches and toasts, used as a dessert topping for ice cream and yogurt, blended into milkshakes, enjoyed as a dip for fresh fruit or straight from the jar. Raspberry Honeywine, which consists in a blend of raspberry wine (24%), and honeywine (76%). This semi-sweet product is described as to be smooth and pleasant to drink. affordable. PREVIOUS PAGE COMFORT & NOSTALGIA ON THE MENU A variety of items are appearing on the menu that represent the comfort and nostalgia trends in their product names and descriptions. From breakfast and main dishes to desserts, these items convey comfort and past memories for consumers with mentions of “grandma’s kitchen” and “put-your-feet-up” comfort food. TABLE OF CONTENTS BREAKFAST ITEMS • Denver Omelette, Village Inn “A comfort classic with a trio of ham, green peppers and onions, topped with melted cheese.” • Farmhouse Biscuit Breakfast, Shari’s Restaurant “Breakfast comfort food at its best.” MAIN DISHES • Chicken, Broccoli, Macaroni & Cheese, Ninety Nine Restaurant & Pub “A comforting combintation of macaroni, over roasted chicken and fesh broccoli” • Southern Fried Chicken Strips, Shari’s Restaurant “Your favorite comfort food: seasoned and crispy on the outside, yet tender and moist on the inside.” • Homemade Brunswick Stew, Smokey Bones Bar and Fire Pit “This slow-smoked stew is pure, put-your-feet-up comfort food.” • Riblets and Mac ‘N’ Cheese, Red Robin “If you like comfort food, consider this a recliner. A meal you can really sink into.” DESSERTS • Granny’s Apple Pie, Shari’s Restaurant “This apple pie wasn’t made in grandma’s kitchen, but your taste buds won’t know that. This apple pie is the ultimate comfort food.” • Southern Comfort Pumpkin Ginger, Limestone Restaurant “Roasted spice pumpkin seeds, cream fraiche.” BLOGS WHITE PAPERS TOOLS NEXT PAGE PREVIOUS PAGE OUT ON THE TOWN: HIGHLIGHTS FROM OUR SWEET ADVENTURE Visiting a variety of sweets shops in the city gave us the opportunity to see an array of comfort & nostalgia flavors in sweet, savory and unexpected applications. Mindy’s Hot Chocolate Restaurant and Dessert Bar Floriole Cafe and Bakery My favorite part of this stop was watching those that came in on a dessert tour and left with steaming mugs of hot chocolate, topped with huge, fresh-made marshmallows. I wish we would have hit this spot later in the tour and could have been our lunch stop. There were so many items to choose between. From grilled cheese and beautiful green salads, it’s probably good we didn’t eat there, it would have been too hard to choose! Spotted: Comfort & Nostalgia Flavor Inspiration • Peanut Butter & Jelly: peanut butter & graham cracker cream pie, preserved strawberry and port broth, Spanish peanut candy bar. • Dreamsicle vanilla bean ice cream & citrus olive oil cake baked Alaska, rainbow sherbet, marmalade tapioca. • Chocolate “Souffled” Tart: salted caramel ice cream, house made pretzels. • Doughnuts: brioche doughnuts with hot fudge and caramel corn. TABLE OF CONTENTS BLOGS Spotted: Comfort & Nostalgia Flavor Inspiration • Coffee Cake: This is a very moist coffee cake with a brown sugar and cinnamon crumble topping. You are gonna want some coffee with this. • Oatmeal: Steel-cut oats cooked in Apple Cider, Bananas, Ginger Crumble and Maple Syrup. • Brownie: Fudgy, with Valrhona triple chocolate. WHITE PAPERS • Shortbread: Rich, buttery cookie. Katherine Anne Confections This was one of the most interesting spots for flavor inspiration, especially when looking for unexpected flavor combinations. Their marshmallows were flavored with the more traditional cinnamon and sugar to the more unexpected sage and black pepper. A little unique for my liking, but definitely worth a try. Spotted: Comfort & Nostalgia Flavor Inspiration • Hot Chocolate Marshmallow • Vanilla Caramels • Crème de Menthe Truffle • Peanut Butter & Jelly Cookies: Flourless peanut butter cookie filled with house-made jam. TOOLS Vanille This was my favorite spot of the entire tour. Believe it or not, I have never had a macaron before and instantly fell in love with them. (I can still taste them!) Spotted: Comfort & Nostalgia Flavor Inspiration • Macaron Flavors include: chocolate, vanilla, coffee, caramel, red velvet, coconut, lemon and peanut butter and jelly. NEXT PAGE PREVIOUS PAGE CONSUMER SURVEY: COMFORT & NOSTALGIA FLAVORS TABLE OF CONTENTS We conducted an online survey of 264 consumers in February of this year to gain insight into their preferences of certain comfort & nostalgic flavors. The majority of the respondents were between the ages of 25-64. We provided a list of flavors sorted by season and asked respondents to rank them for preference during each season. Take a peek below to see what our consumers have to say about comfort & nostalgia. FAMILIAR MEMORIES is the word that best describes comfort for consumers is the word that best describes nostalgia for consumers OF DAYS PAST Top Comfort Consumer Rated Food & Beverage Products Top Nostalgia Consumer Rated Food & Beverage Products 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. Hot Chocolate Tea Soup Cheese Ice Cream Hot Chocolate Tea Soup Cheese Ice Cream Comfort Flavors Nostalgia Flavors 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. Cinnamon Roll Peanut Butter & Chocolate Oatmeal Cookie Cheesecake Birthday Cake BLOGS Birthday Cake Peanut Butter & Jelly Cinnamon Roll Oatmeal Cookie Caramel Apple WHITE PAPERS Sources: Mintel GNPD, Mintel Menu Insights. Vanille Patisserie, Mindy’s Hot Chocolate Restaurant & Dessert Bar, Floriole Cafe and Bakery, Katherine Anne Confections. TOOLS NEXT PAGE PREVIOUS PAGE 20 TREND INSIGHT 14 REPORT DESSERT TOUR PART THREE: TWISTS ON CLASSIC FLAVORS & DESSERTS Kit Barmann Marketing Communication Lead Pamela and I selected a variety of trendy restaurants and shops in Chicago to explore and scout their sweet flavor combinations, menu items and unique creations. We wanted a first-hand look at dessert trends and flavors, and we were not disappointed! TABLE OF CONTENTS BLOGS WHITE PAPERS During our tour, we noticed five clear trends: 1. Seasonality 2. Comfort/Nostalgia 3. Local/Sustainability 4. Twist on the Classics 5. Simplicity Click here to view this post on our blog! You can find the first two reports posted in our blog on February 3 and March 3. Today let’s look at flavor creations that put a twist on a classic. TOOLS NEXT PAGE Ready? Let’s go! 1900 Averill Road, Geneva, IL 60134 630.578.8600 | www.fona.com PREVIOUS PAGE TWISTS ON THE CLASSICS TABLE OF CONTENTS BLOGS Classic flavors provide people with a sense of security because they know what to expect. Now, when they want to step out and try something new, a flavor or dish that builds on WHITE PAPERS a classic can provide enough security to persuade them to take the plunge. Twists also bring new life and interest to offerings that perhaps are a bit tired or just don’t jump off the menu at customers because they’ve seen it so many times before. Adding a twist can TOOLS elevate it from ordinary to interesting. NEXT PAGE PREVIOUS PAGE OUT ON THE TOWN: HIGHLIGHTS FROM OUR SWEET ADVENTURE These were menu items we saw that took classic desserts like pumpkin pie and then shook them up a bit, adding character and flavor interest. Mindy’s Hot Chocolate Sweet Mandy B’s Pumpkin Pie with Meringue: Food & Wine features their version of this dessert on their website and calls the meringue topping a “retro yet elegant” twist to a classic. Pumpkin Cabinet Pudding (bread pudding with yellow cake and pumpkin): We were made at Sweet Mandy B’s by Applications Technologist Jenna Grigalauski from FONA’s Confections team. She ordered the pudding — they were pulling a fresh batch from the oven right before our eyes — and was so smitten with the flavors and textures, she went home and baked her own! Brioche Doughnuts with Hot Fudge and Caramel Corn: This creation is a combination of classics, put together to create a sweet, salty, warm and chocolaty temptation that surely isn’t your typical doughnut. BLOGS Taffy Apple: Granny Smith apple frozen nougat, cider caramelized apples, cornnut poppycock, cider consommé: This one is interesting, as the traditional taffy apple has been deconstructed — and rebuilt with decidedly more upscale elements — creating an entirely new way to think about the classic apple treat from your childhood. WHITE PAPERS TOOLS Snickerdoodle Cake: This past winter huffingtonpost.com introduced readers to snickerdoodle cake in an article on family recipes. The author, Rebecca Orchant, explains why the humble, tried-and-true snickerdoodle causes great hub-bub in her family, bringing grown men to their knees. It’s not the classic cookie you’re imagining, dear reader: “This snickerdoodle is a cake. Snickerdoodle cake.” TABLE OF CONTENTS Pumpkin Cabinet Pudding (left), Apple Pie, Peanut Butter Cookie NEXT PAGE PREVIOUS PAGE OUT ON THE TOWN: HIGHLIGHTS FROM OUR SWEET ADVENTURE (continued) Katherine Anne Confections Peanut Butter, Banana, Bacon Truffle (the “Fat Elvis!”): PB, banana and bacon make for an Elvis-favorite sandwich we’re all familiar with, but what if those flavors were in a truffle? Deliciousness, that’s what. Katherine Anne Confections Spring Season Flavors TABLE OF CONTENTS Truffles: Fig Newton, Margarita, Lemon Caramels: 7 Layer Bar Marshmallows: Pink Lemonade, Lady Grey (tea) BLOGS WHITE PAPERS Bourbon and Ginger Caramel: Classic caramel gets all sorts of flavor twists at Katherine Anne, including bourbon & ginger and rosemary & sea salt, as well as their new 7 Layer Bar caramel containing cacao nibs, graham streusel, toasted coconut and peanut butter. TOOLS NEXT PAGE Sources: Mintel GNPD, Mintel Menu Insights. Mindy’s Hot Chocolate Restaurant & Dessert Bar, Sweet Many B’s, Katherine Anne Confections. PREVIOUS PAGE 20 TREND INSIGHT 14 REPORT DESSERT TOUR PART FOUR: LOCAL Pamela Oscarson Market & Consumer Insights Lead “Transparency into where foods come from has always been top of mind for me. It was exciting to see so many ingredients within the tour sourced from local farms. The whole trend of farm to table and farm to bar brings a whole new perspective on fresh flavors and how we can incorporate them into our everyday.” TABLE OF CONTENTS BLOGS WHITE PAPERS Introduction to our Dessert Trends Series During our tour, we noticed five clear trends: 1. Seasonality TOOLS 2. Comfort/Nostalgia 3. Twists on Classics 4. Local Click here to view this post on our blog! 5. Simplicity Part four of our Dessert Tour covers local ingredients. In this report, we will take a look at the trend in general, and then discuss how we saw it in action from French pastry shops to chocolate shops and trendy restaurants. Ready? Let’s go! 1900 Averill Road, Geneva, IL 60134 630.578.8600 | www.fona.com NEXT PAGE PREVIOUS PAGE LOCAL TABLE OF CONTENTS More than just food. It’s a lifestyle. BLOGS In the summer of 2005, four San Francisco women drew a circle with a 100-mile radius and the city at the center. Their mission: to buy, cook and eat only that from within that ‘food shed’. Thus the locavore movement was born. WHITE PAPERS Sure, farmers’ markets and mom-and-pop shops have been around for decades, but consumers have come to expect and demand visibility into the foods stocked in their pantries. Though the locavore movement began with its focus primarily on food, it has TOOLS evolved to be about much more than just edible goods. Today, true locavores strive only to wear, buy or even bank locally because they feel it bolsters their community, not just themselves. Indeed, local pride has emerged as one of the most important reasons for consumers to ‘go local’. NEXT PAGE PREVIOUS PAGE LOCAL AT A GLANCE TABLE OF CONTENTS 100 MILES FRESHER PRODUCTS IS ONE OF THE KEY REASONS THAT CONSUMERS PURCHASE LOCALLY 53% OF CONSUMERS PURCHASE LOCAL FOODS WEEKLY IS HOW THE MAJORITY OF CONSUMERS DEFINE LOCAL LOWER PRICES ARE THE #1 FACTOR THAT MAY ENCOURAGE INCREASED LOCAL FOOD PURCHASES BLOGS WHITE PAPERS TOOLS SUPPORTS NEXT PAGE THE LOCAL ECONOMY PREVIOUS PAGE NEW PRODUCT INTRODUCTIONS New product introductions with a “local” or “locally” product description are definitely on the rise. Since 2009, there has been a 172% increase in ‘local’ new product introductions with food products accounting for 70% of all local products launched. The top five local food categories are desserts and ice cream, dairy, bakery, sauces and seasonings, and snacks. Alcoholic beverages, hot beverages, juice drinks, water, and other beverages (including beverage concentrates, beverage mixes, and meal replacements) comprise the leading local drinks categories. PRODUCTS FOR A LOCAL CAUSE These claims include not only products that have been made from local ingredients, but also include products that provide support to their local communities. For example, General Mills’ products now include a promotion on the product package that supports Outnumber Hunger. If the consumer enters the code on the package, General Mills will donate 55 cents to Feeding America—which secures 5 meals on behalf of local food banks. Another example includes Anheuser-Busch’s Keep America Beautiful project, which launched the “Do Good. Have Fun.” series, a program that will engage consumers coast-to-coast in community refreshment projects. Bud Light will bring people together all summer long for various hands-on projects in their local areas. TILLAMOOK OREGON RASPBERRY YOGURT This yogurt is made with sweet local Oregon raspberries. SIERRA NEVADA OVILA BELGIAN STYLE ABBEY SAISON ALE TABLE OF CONTENTS BLOGS This beer is made with locally grown mandarin oranges. BARE FRUIT CRUNCHY CINNAMON APPLE CHIPS Each bag of apple chips contains 4 locally grown apples. WHITE PAPERS TOOLS BOULDER FAMOUS SWEET CREAM FLAVORED ORGANIC ICE CREAM This ice cream is made with is made with local farm fresh milk and cream. NEXT PAGE PREVIOUS PAGE LOCAL ON THE MENU 932 MENTIONS FOOD NETWORK KITCHEN SERVES LOCAL INGREDIENTS IN ATLANTA AIRPORT Food Network Kitchen Atlanta, a grab-and-go market, is now open at Terminal D in the Hartsfield–Jackson Atlanta International Airport. Serving up classic dishes with a local Georgia twist, this new venture from Food Network will feature a fresh selection of salads, soups, and cold and toasted sandwiches made with local and organic ingredients. The Kitchens have also utilized local products like jams, jellies and relishes. The market will also serve signature items like the Big Peach Ham and Brie sandwich made with local honey and thyme on an H&F Bread Co. ciabatta roll. FINE DINING IS TOP RESTAURANT SEGMENT LOCAL ON THE MENU Q1 2013-Q1 2014 • Northwest Berry Trio at Shari’s Restaurant: locally grown marionberries, raspberries and blueberries make this pie pop with flavor. These fresh Northwest grown berries are known for their vibrant flavors. • Pumpkin Cheesecake at Hot Chocolate: locally spiced pumpkin, graham crackers, toasted marshmallows, hot buttered rum, cranberry, rum raisin ice cream. • Chicken and Waffles at the Boathouse Restaurant: sweet Belgian Waffle with local honey butter • Homemade Buttermilk Pancakes at Anzu: local honey, orange bellwether farms ricotta cheese • Petunia at Evan Street Station: bacon infused Jim Beam local apple cider and cream soda, and kapnick apple garnish • Big Wood Grilled Tacos al Carbon Trio at Frontera Grill: grass fed skirt steak, Gunthorp chicken, pork, roasted poblano, guacamole, grilled knob onions and local shishito peppers TABLE OF CONTENTS BLOGS LOCAL CLAIM ON THE MENU: TOP MENU SECTIONS WHITE PAPERS Bakery Specialties Soups Sides TOOLS Dessert Sandwiches Beverage Salad Appetizer NEXT PAGE Entree 0 50 100 150 200 250 300 PREVIOUS PAGE OUT ON THE TOWN: HIGHLIGHTS FROM OUR SWEET ADVENTURE Visiting a variety of sweets shops in the city gave us the opportunity to see an array of items sourced with local ingredients. Almost all of the places that we stopped were using at least one ingredient sourced from a local farm. Mindy’s Hot Chocolate Restaurant and Dessert Bar Pastry creator and mastermind chef behind Mindy’s Hot Chocolate, Mindy Segal, specializes in contemporary American cuisine with a focus on quality, local ingredients and technique. According to Mindy, they incorporate local ingredients into their desserts by using, “What’s available or in season—or what feels like the season—is what I focus my pastry menu around. Often we preserve fruits in the high season, so then we can use them later on or in another season Some of the locally sourced items on the menu include: • Hamburger: house-ground Slagel Farms beef, organic bacon and Carr Valley 4-year-aged cheddar, house-made pickle on a garlic-toasted sesame bun served with chips. • Crab Cake: New England crab cake, Werp Farms’ Bibb lettuce, and house-made roasted giardiniera tartar sauce on a house buttered bun served with chips. Baked Tuesday and Friday. TABLE OF CONTENTS Floriole Cafe and Bakery Floriole’s menu changes daily based on the availability of the produce. According to their website, “Most produce, meats, dairy and cheeses are sourced directly from sustainable farms in the region.” Floriole also has a Sunday Supper Series with a menu that changes seasonally to reflect what they find at the local farmers’ markets. I’m looking forward to August 17th which is “An Ode to Sweet Corn” and features a seared flank steak, corn pudding and tomato-corn salad as the 2nd course. BLOGS WHITE PAPERS Some of the locally sourced items on the menu include: • Ricotta Toast: toasted Sourdough with Bellwether Farm Ricotta, toasted almonds and honey • Yeasted Corn Bread: our first bread. Light like a sandwich bread, instead of the traditional “Southern cornbread” we’re all accustomed to. The natural sweetness of the Three Sisters Garden cornmeal is brought out by honey from Ellis Farms. Baked Tuesday and Friday. TOOLS NEXT PAGE PREVIOUS PAGE Katherine Anne Confections Focusing on delicious artisan treats by using local and organic ingredients gives Katherine Anne a leg up and the ability to create unparalleled, intense flavors. In the store that is a chalkboard note thanking their suppliers including Kilgus Farms, Hillside Orchards and May’s Honey Farms. Some of the locally sourced items on the menu include: • Caramels: made with local wildflower honey and agave nectar. • Strawberry & Goat Cheese Salad: arugula, market strawberries, local goat cheese, fennel, almonds, candied coriander, balsamic vinaigrette • Ham & Asparagus Sandwich: lemony market asparagus, ham, parmesan artichoke spread, arugula. Sources: Mintel GNPD, Mintel Menu Insights. Mindy’s Hot Chocolate Restaurant & Dessert Bar, Floriole Cafe and Baker, Katherine Anne Confections. TABLE OF CONTENTS BLOGS WHITE PAPERS TOOLS NEXT PAGE PREVIOUS PAGE 20 TREND INSIGHT 14 REPORT DESSERT TOUR PART FIVE: SIMPLICITY Pamela Oscarson Market & Consumer Insights Lead “As I think back to our trip, the phrase “simple elegance” keeps popping in my mind! Each stop had its own unique way of including simplicity into their brands and products. The #1 item for me that displayed simplicity, were the macarons! A small little delicate bite, with a burst of flavor— you can’t beat that! The macarons were by far my favorite part of the trip.” TABLE OF CONTENTS BLOGS WHITE PAPERS Introduction to our Dessert Trends Series During our tour, we noticed five clear trends: 1. Seasonality TOOLS 2. Comfort/Nostalgia 3. Twists on Classics 4. Local Click here to view this post on our blog! 5. Simplicity Part five of our Dessert Tour covers simplicity. In this report, we will take a look at the trend in general, and then discuss how we saw it in action from French pastry shops to chocolate shops and trendy restaurants. Ready? Let’s go! 1900 Averill Road, Geneva, IL 60134 630.578.8600 | www.fona.com NEXT PAGE PREVIOUS PAGE SIMPLICITY No surprises. No hidden agendas. TABLE OF CONTENTS BLOGS Simplicity is the no-hype return to a less complicated lifestyle. It’s the antidote to the myriad of complexities that greet people each day. With life’s hectic pace increasing and confidence in the honesty of companies decreasing, consumers are looking for ways to make WHITE PAPERS things easier: They want simple and straight-forward. This quest for simplicity and honesty has consumers scaling back, looking for products they perceive as real, authentic and natural, TOOLS and looking for companies they feel they can trust. Their back-to basics approach includes reaching for unadorned items where it’s clear what they’re getting. No surprises. No hidden agendas. NEXT PAGE PREVIOUS PAGE SIMPLICITY AT A GLANCE TABLE OF CONTENTS 550 global new products with “simple” or “simply” in the products’ name. NO ADDITIVES is the top claim of all global new products launched. 125% increase in US new product introductions with “simple” or “simply” in the products’ name since 2009. SIMPLICITY ranked #23 on the NRA’s 2014 Culinary Forecast as a Hot Food Trend. BLOGS WHITE PAPERS TOOLS 38% NEXT PAGE of consumers consider all natural ingredients when making food purchasing decisions. PREVIOUS PAGE NEW PRODUCT INTRODUCTIONS Taking a look at the simplicity trend on a global scale, shows that this trend is very relevant in North America accounting for 57% of all products launched with the “simple” or “simply” claim. Second is Europe with 21% of all products. Food is the top super category in North America and Europe. Asia Pacific, Middle East, Africa and Latin America have more beverage products with this claim. In North America, new product introductions with “simple” or “simply” in the products’ name are definitely on the rise. Since 2009, there has been a 125% increase in “simple” or “simply” new product introductions. The leading food and beverage categories with those claims are corn based snacks, cold cereal, bread and dairy based frozen products. NORTH AMERICA NEW PRODUCT INTRODUCTIONS BY SUPER CATEGORY 40 Simply Sprouted Way Better Snacks SALTED is the top global flavor with the “simple” or “simply” product claim. is the top North American brand with the “simple” or “simply” product claim. TABLE OF CONTENTS BLOGS GLOBAL NEW PRODUCT INTRODUCTIONS BY REGION 3.05% WHITE PAPERS 2.29% 35 30 North America 16.79% 25 20 15 Drink Europe Food Asia Pacific 20.99% 10 56.87% TOOLS Middle East & Africa Latin America 5 0 2009 2010 2011 2012 NEXT PAGE 2013 Source: Mintel GNPD Source: Mintel GNPD PREVIOUS PAGE PRODUCTS OF NOTE The “simple” or “simply” claim is included in products names and descriptions to convey a variety of different trends. The simplicity of the language on product packaging is helping consumers cut through the clutter, via simple language and clear and easy to understand packaging. Here are a couple of examples of this trend. “SIMPLE” FLAVOR COMBOS Happy Baby’s Organic Spinach, Mango & Pear Simple Combo. It is made from a combination of vegetables and fruits, with no added sugar or salt. SIMPLICITY OF INGREDIENTS I Can’t Believe It’s Not Butter! Deliciously Simple Vegetable Oil Spread is made with 79% vegetable oil spread. The spread is made with simple ingredients like canola oil, creamy yogurt, and a pinch of salt. LACK OF INGREDIENTS CLEAN LABELS G.H.Cretors Organic Simply Salted Popcorn : “It is made from purely organic ingredients, is skinny in calories, contains no artificial colors or flavors.” “SIMPLY” WHOLESOME Appleways Chocolate Flavored Simply Wholesome Oatmeal Bar is soft baked and wholegrain rich. The cereal bar is made with all natural flavors and contains no preservatives. TABLE OF CONTENTS Beech-Nut baby food—they describe their product as “a simple ingredient list means you know exactly what’s in each jar.” It is also described as real food for babies. “Just real, whole fruits and vegetables are inside our jars. And nothing else.” BLOGS WHITE PAPERS TOOLS HEALTHY INGREDIENTS Simply Sprouted Way Better Snacks: “Every chip in here is bursting with goodness, because we’ve unlocked the powerful nutrients found in perfect, unprocessed ingredients. So when you share these deliciously sprouted.” NEXT PAGE PREVIOUS PAGE SIMPLICITY ON THE MENU The simplicity trend is also present in restaurants and on the menu. From the simplicity of the operations, menu offerings and ingredients, consumers are intrigued by this concept. It translates to purity and safety. With today’s consumers being more label conscious than ever, there is a growing market for foods with simple labels and visibility into calorie counts as well. Some examples of simplicity at its best on the menu are below. Panera Bread TABLE OF CONTENTS Announced it will remove all artificial ingredients from its menu by 2016, and this includes artificial colors, sweeteners, preservatives and colors; this will simplify its ingredients list. Also, Panera will be removing fats from its bakery items. Omni Hotels & Resorts Reported a 20% rise in cocktail sales, due to the concept simplifying its menu. Management realized that a long list of specialty cocktails was hard on the bartenders, so offering a limited number of drinks, along with detailed explanations of the ingredients chosen and how they are made, helped consumers focus on just a few, well-crafted drinks. This also ensured bartenders to be more likely to offer the mixed drinks. Super Chix—Chicken and Fries In April 2014, KFC’s parent company, Yum Brands, announced its latest chicken restaurant prototype: Super Chix—Chicken and Fries. The current menu, which is being tested in Arlington, Texas, leans towards “simple”: a chicken sandwich (with customizable toppings); chicken tenders with sauces including smoky honey pepper and Sriracha sweet and sour; fries; cole slaw; Caesar and club salads; and frozen custard are offered at the new test restaurant. This is the second fast casual-esque restaurant experiment from the Yum Brands; KFC Eleven, which borrows a Chipotlelike assembly line, is still in the testing phase. BLOGS WHITE PAPERS TOOLS Dickey’s Barbeque Pit Launched new dough products nationwide, starting in September 2013. The artisanal breads are modeled after Dickey’s signature rolls, which features a touch of Southern sweetness and fresh, simple ingredients, the company said. The items included handcrafted buns, hoagies, and dinner rolls baked daily in all restaurants. NEXT PAGE PREVIOUS PAGE OUT ON THE TOWN: HIGHLIGHTS FROM OUR SWEET ADVENTURE Visiting a variety of sweets shops in the city gave us the opportunity to see an array of items sourced touting simplicty. This ranges from simple flavors to simplicity seen in the product packaging and branding. Mindy’s Hot Chocolate Restaurant and Dessert Bar Floriole Cafe and Bakery Bold simplicity and sophistication with a touch of rustic flair best describe the feeling you get when you walk into Mindy’s Hot Chocolate. From their handcrafted marshmallows, rich and decadent hot chocolate—which are so special it makes you feel like you definitely deserve to indulge. According to their website, “From the moment you walk through the front door, it is our goal to provide you with an atmosphere that is comfortable and relaxed with exemplary service and an evolving array of high-quality, seasonal and locally-sourced food, drink and pastry.” I definitely agree! Transparency and simplicity were a key trend at Floriole—you could see right into their kitchen and see all of the delicious items being made through a glass window. They are also transparent about the types of ingredients being used. According to their website, “We remain committed to using the best possible ingredients available.” They also use organic sugar and flour as well as Valrhona chocolate, European-style butter and cage-free eggs. Some of the “simple” but delicious menu items are below: • Warm Donuts: cinnamon sugar with house made raspberry preserves. • House Infused Milks: flavors available: cinnamon, malt cocoa nib, vanilla bean and burnt honey. TABLE OF CONTENTS BLOGS WHITE PAPERS Some of the “simple” but delicious menu items are below: • Croissants: a traditional buttery, flaky and light pastry. Available in plain, almond, chocolate, chocolate-almond and pistachio. • BLT: you can’t get more simple than a BLT—the ingredients are right in the name! Their BLT includes: Bacon, Mixed Greens, Tomato, Aioli on toasted Sourdough. TOOLS NEXT PAGE PREVIOUS PAGE Vanille Patisserie All I have to say about Vanille is one word…. MACARONS! According to their website Vanille describes macarons as, “the famed Parisian confectionery delivers the essence of a dessert in a single bite.” They are exactly right about that. The simplicity of the macaron delivering a burst of flavor in one bite was worth the trip for me. Other areas of simplicity at Vanille were their butter caramels that melt in your mouth and their individual fruit tarts. Some of the “simple” but delicious menu items are below: • Macaron: a rainbow of flavors including: chocolate, nutella, pistachio, vanilla, raspberry, rose, coffee, caramel, cassis, lavender, green tea, red velvet, mango passion, lychee, coconut and hazelnut. • Fresh Fruit Tart: luscious fresh fruit tarts and the signature Tart Vanille, a combination of a delicate vanilla bean ganache, vanilla pound cake and mascarpone mousse with a crispy handmade tart shell. Other selections include the indulgent bittersweet chocolate, exquisite bruleed passion fruit and rustic pear almond tarts. Sources: Mintel GNPD, Mintel Menu Insights. Vanille Patisserie, Mindy’s Hot Chocolate Restaurant & Dessert Bar, Floriole Cafe and Bakery TABLE OF CONTENTS BLOGS WHITE PAPERS TOOLS NEXT PAGE PREVIOUS PAGE FONA Can Help! Let FONA’s market insight and research experts translate these trends into product category ideas for your brand. They can help you with concept and flavor pipeline development, ideation, consumer studies and white space analysis to pinpoint opportunities in the market. Our flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. We understand how to mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. TABLE OF CONTENTS BLOGS WHITE PAPERS TOOLS From concept to manufacturing, we’re here every step of the way. Contact our Sales Service Department at 630.578.8600 to request a flavor sample or visit www.fona.com. 1900 Averill Road, Geneva, IL 60134 630.578.8600 | www.fona.com NEXT PAGE PREVIOUS PAGE