center core 2010 spring quarterly execution guide

Transcription

center core 2010 spring quarterly execution guide
center core
2010 spring quarterly
execution guide
FOR EMPLOYEE REFERENCE ONLY
contacts
contents
p1
p2-3
p4-5
p6-8
p9
p10-15 p16-20
p21-25
p26
p27
p28-29
p30-31
p32-41
p42-43
p44-46
overview(p1-8)
overview
center core priorities
actionable checklist
sales drivers overview
accessories & handbags(p9-46)
checklist
prototypical floorplans
‘putting it all together”
the hot list - infinity neckwraps & fedoras
fashion accessories / large store - zogs
fashion accessories / small store - zogs
the hot list - cross-bodies
the hot list - rounded
handbags - zogs
the hot list - novelty legwear
hosiery - zogs
p47-50
p51-62
p64-65
p66-67
p68-69
p70-71
p72-73
p74-76
p77-86
p87-88
p89
p90-94
p95-99
p100-103
p104-105
p106-107
p108-109
p110-111
p112-113
p114-115
women’s shoes(p47-86)
checklist
prototypical floor plan
hanging flip flops
the hot list - caged
the hot list - mellow yellow
the hot list - cuffed sandals
the hot list - embellished sandals
the hot list - zipped back sandals
shoe zogs
jewelry & watches(p87-115)
checklist
center core priorities
prototypical floor plan
alice in wonderland jewelry
the hot list - statement necklaces & arm candy
fossil wrist wrap table
juicy couture jewelry
boxed watches
levian
everlon diamond knot collection
diamond wedding ring
visual merchandising
guy marcinkowski
creative planning director center core
[email protected] 212.494.4405
merchandise execution
patrick gerity
karen garrett
vp merchandise execution jewelry & watches
vp merchandise execution center core
[email protected]
[email protected]
212.494.3783
212.494.1924
Spring 2O1O ... is about
“Putting it all together – that’s
the magic of Macy’s”. We are
going to show her how to
create the perfect look,
complete from head to toe.
The Hot List items include
embellished, cagged, cuffed
and zipped heel sandals
perfect for city to suburbs.
Cross body and rounded
silhouettes are the must
have looks in Handbags.
Infinity loop scarves and
fedora hats are the emerging
fashion accessory items.
Bold statement necklaces:
collars, bibs, layered and long,
and piles of bold bangles
and cuffs create the desired
put together look.
CENTER CORE - PRIORITIES
HANDBAGS
1. Drive promotional resources to $35M or 12% +$10.5M. Key resources are Tiganello, Franco Sarto, Aigner and The Sak.
8 all door promotional brands inclusive of private brands vs 3 LY. Expand penetration of promotional brands in small doors to 15% from 9% +$4M. Drive Tiganello Hot list Cross body penetration to 30% from 13% +$3.6M
2. Grow Private Brand to $34M or 11% +$8M. Expand Giani Bernini to all doors. Maximize Hot List Cross-body
penetration to 28% vs 16% +$3.2M. Style & Co. - Capitalize on core Sassy collection as well as clutches and new smaller cross-bodies. Alfani converts to promotional cadence for store wide events.
3. Intensify fashion and nylon resources. Drive trend product at key price points under $100. Jessica Simpson +22% 639 doors vs 453. Add small leather goods in 100 doors. Red by Marc Echo +10% 609 doors vs 444. Steve Madden +135%. +122 doors. Kipling exclusive dept. store distribution + 130 doors.
ACCESSORIES/HOSIERY
1. Focus on trend and newness. Showcase Hot list items. infinity scarf, fedora hat, leggings and fashion tights.
2. Grow Tights and Leggings to $3.5 M. Establish main floor accessories foot print for key growth trend right category.
Leggings expands to 30% of category.
3. Increase value offering introduce Style & Co. EDV belt program in all doors. Convert key item Pashmina to EDV. Grow
promotional Sun category to 40% vs 36%. Provide additional value in key item multi- pack sock table programs 48% vs 34%
WOMEN’S SHOES
1 Grow Fashion to $130M + 16% New brands for Spring Lucky + $7M 130 doors vs 0. Rachael Roy + $2M 135 doors vs 0 Dolce Vita 300 full table doors vs 76. Guess + 8%. Expand INC to 260 doors vs 210. 17% comp + launch INC hanging
flip program in 570 doors. Launch Marc Fisher hanging flip program in 672 doors. Create hanging flip flop zone with
new brands Marc Fisher inc. Havaianas. BCBG, Clarks and Lesport Sac.
2. Grow Moderate to $47M +21%. Bare Trapps +100% White Mountain +43% Karen Scott +19% Style & Co. +8%
Lifestride +12%. Roll out Baretraps and White Mountain as items to all doors on advertised styles. Easy Spirit +5%. Add hanging Style & Co. sandal program in dept.
3. Comfort & Athletic - Grow Comfort to $97M + 9% Born/Boc +50% launch BOC by Born to smaller tier doors. Born brand
in all locations. Clarks and Sofft expand to additional doors. All door Athletic statement with Key items from Sketchers Converse and Reebok. Expand Sketchers Shape Up statement in 540 doors.
CENTER CORE 2
FINE JEWELRY/WATCHES
1. Grow comp sales by 3.9% by achieving the sales plan of $368M. This will be accomplished by differentiating Macy’s from the competition as the destination for fashion, value, and brands. Offer value in key item assortments.
2. Maximize My Macy’s / Locational opportunities based on three criteria; penetration, linear expansion, and reduce competition in the marketplace.
3. Leverage marketing to communicate our vision creating an emotional connection with the customer.
FASHION JEWELRY
1. Grow open sell fashion jewelry to $28.0M TY vs $26.1M LY, +8% and 22% TTL. Edit tertiary styles and ideas to get
behind “Hot List” bangles, cuffs, and crafted necklaces with conviction. Differentiate the Style & Co. assortments by
exploiting powerful trend right color stories.
2. Refine assortments in our better trend right brands to bring greater clarity to our in case presentations. Drive total
branded fashion to $18.0MTY vs $16.0M LY, by distorting gift list items from Jessica Simpson, Guess, Fossil , Nine
West and introducing Harajuku Lovers.
3. Build total private brands to $32.1M TY vs $29.5M LY, +9% by increasing depth of ownership in key items and ideas
within Charter Club, and Alfani. Drive Style & Co business to $8.0M TY vs $6.6M LY, + 21%.
FASHION WATCHES
1. Establish Macy’s as the headquarters for best status brands in watches. Grow the business to $27.0M TY vs $24.0M LY, +11% and 33% to TTL. Maximize key Brands in existing locations and expand to additional doors..
2. Build on the success on the Fall open sell program, which delivers great fashion product at compelling values to drive sales to $12.8M, 16% TTL vs 7% TTL LY. Drive EDV sales to $6.6M, 7%TTL, by building Style & Co., and adding Unlisted.
3. Explode color sport classification to $10.0 M, 12% TTL TY vs 5% TTL LY. Be authoritative in G-Shock. Build Adidas and Puma to appropriate levels based on fall success by location.
CENTER CORE 3
ACTIONABLE CHECKLIST
Total Center Core
DM/DP to conduct by fixture productivity analysis to determine table allocation for both Shoes and Handbags. Utilize Spring 2010 sales plans by vendor in conjunction with ZOG to determine how many surfaces each brand requires. Use
sales data in and flow and adjacencies from ZOG to determine priority brands for aisle exposure.
Secure a location on the main floor accessory department to present Hot List Tights/Leggings presentation. Average
store will require 6” wall presentation and 2-4 4 Ft. floor fixtures.
DM/DP to conduct analysis to determine placement of hanging open sell flip-flop zone. Women’s Shoe floor versus
Main Floor Accessory Zone. Use SAPA reports to determine location. Average store will require six 4” floor fixtures and
a 6 to 8” back wall section. Note: In most cases product will be in same location as last year. After analysis determine
if change must occur.
Walk selling floor to ensure Big Idea, Key Item, Hot List and EDV programs are set and signed.
Women’s Shoes
Secure hanging capacity on Women’s Shoe floor for hanging sandal programs.
•
Style and Co.- requires 4 feet of hanging floor fixture or wall capacity.
•
BCBG- requires 2 feet hanging floor fixture
•
Crocs/Fit Flop- requires 2 to 4 feet of hanging floor or wall capacity. Crocs in the Junior Athletic Zone, Fit Flop
in the Comfort zone.
Set Hot List Trend Statements 3 Hot List trends in S. 2010
•
Cuffed Sandal presentation on the focal of the Junior Zone.
•
Caged Sandal presentation on the focal of the Best Zone.
•
Mellow Yellow presentation on the focal of the Better Zone.
CENTER CORE 4
CENTER CORE
Secure 4 towers for promotional footprints.
Riser floor as per 2010 Nationwide Selling Floor Standards Guide. - Available on Portal end of March 2010.
DM/ DP to conduct analysis to determine placement of Extended Size statement table surface versus wall surface.
DM/DP to conduct analysis to determine stockroom space allocation requirement for peak sandal receipts.
Set the Stock room as per the 2009 Nationwide Stockrooms Standard Manual.
DM to verify chair and rack ownership- update Nationwide Shoe Stat sheet. Work with District and Regional team to
secure additional racks and chairs if required, move overages within District and Region to address shortfalls.
Set clearance racks on secondary floor space. Not on the aisle. Split racks into 2 zones size 5-7 1/2 size 8-11.
Splitting racks will enable a balanced presentation and avoid a clearance “zone”. Increases productivity of wall surfaces
behind racks.
Handbags/Accessories
Set Hot List Cross-body zone on Focal t-wall or Primary floor space on the Better Leather Handbag zone. t-stands, 4-ways
and flat strap/faces outs for back wall’s required.
Set Hot List Rounded Handbag statement on focal of the Junior Handbag zone. The average door will require 2 tables
and 5 t-stands will be required for this presentation.
Set Hot List Infinity Neckwrap and Fedora statement on the focal of the Dress Accessory zone. Ballet Bars, Hat Trees
and console Icon table or feature table required.
CENTER CORE 5
SALES DRIVERS OVERVIEW
BIG IDEAS - “PUTTING IT ALL TOGETHER”
CROSS-BODY - LONG STRAP CONVERTIBLE, CROSS BRAND MERCHANDISING
GIANI BERINI, TIGNANELLO, FOSSIL, THE SAK, AIGNER
SALES UNITS
$ SALES
149,600
$10,520.0
1,200,000
110,000
180,000
71,000
1,250,000
$60,000.0
$11,000.0
$4,500.0
$30,000.0
$60,000.0
HANDBAGS
1. PROMOTIONAL LEATHER (TIGNANELLO, AIGNER, THE SAK, ALFANI: RETAILS FROM $69-$149)
2. GIANI BERNINI PROMOTIONAL LEATHER $75-$138 3. COACH POPPY
4. COACH MADISON HANDBAGS
5. CORE NYLON (LESPORTSAC $38-$58, KIPLILNG $42-$68, NINE WEST)
207,000
248,000
42,000
30,151
31,000
$13,800.0
$10,400.0
$8,000.0
$7,900.0
$4,125.0
ACCESSORIES
1. NECKWRAPS
120,000
$3,000.0
HOSIERY
1. TIGHTS & LEGGINGS
275,000
$3,800.0
FASHION WATCHES
1. BLACK ON BLACK FASHION WATCHES
54,000
$4,200.0
FINE JEWELRY
1. LEVIAN - GEM STONES AND CHOCOLATE DIAMONDS
2. GOLD EARRINGS - HOOP, STUDS, DROP SILHOUETTES
3. RIGHT HAND DIAMOND RINGS
4. DIAMOND BRACELETS
5. BONDED GOLD - (14K GOLD OVER STERLING) EARRING, NECKLACES, RINGS, BRACELETS
6. EVERLON DIAMOND
7,800
85,000
57,000
2,300
14,500
2,000
$7,000.0
$6,400.0
$4,900.0
$3,500.0
$3,000.0
$3,000.0
WOMENS SHOES
1. TOTAL SANDALS Q1 2. COACH SNEAKERS
3. FLIP FLOPS - HANGING 4. MOCCASINS - AK, BANDOLINO, FRANCO SARTO, ALFANI
5. DRESS SHOES WITH DETAILS. EMBELLISHMENT, BOWS, BUCKLES, STITCHING
KEY ITEMS WITH PRICE POINTS
WOMENS SHOES
1. COACH BARRETT - $88.00
2. SKETCHERS SHAPE UP - $100.00
3. 9WEST PUMPS - NUCIO & BARB - $69.00
4. FIT FLOP - $49.00-$59.00
FASHION WATCHES
1. ANNE KLEIN BOX - $55.00
FINE JEWELRY
1. DIAMOND STUDS $199.00-$999.00
2. DIAMOND PENDANTS $99.00-$799.00
FINE JEWELRY
1. STERLING SILVER BOXED PROGRAMS - $39.00-$59.00
CENTER CORE 6
SALES UNITS
$ SALES
51,000
37,000
40,000
46,000
$3,950.0
$3,300.0
$2,100.0
$2,300.0
363,000
$2,000.0
7,700
21,300
$7,000.0
$6,400.0
100,000
$4,000.0
HOT LIST
SALES UNITS
$ SALES
240,000
63,000
63,000
40,000
30,000
$12,000.0
$5,000.0
$2,700.0
$2,200.0
$3,600.0
149,600
75,000
30,000
51,000
10,100
7,300
43,800
29,200
10,000
4,600
$10,520.0
$3,100.0
$2,300.0
$3,800.0
$800.0
$500.0
$2,400.0
$1,300.0
$750.0
$350.0
ACCESSORIES
1. INFINITY SCARF - LOOP SCARF 2. FEDORA - CELEBRITY HATS 20,000
6,000
$400.0
$125.0
HOSIERY
1. NOVELTY - TOTAL LEGGINGS & FASHION TIGHTS 86,000
$1,600.0
260,000
55,000
$6,500.0
$5,000.0
WOMENS SHOES
1. EMBELLISHED - BETTER EMBELLISHED SANDALS - 4/1
2. CAGED ATTRACTION - IMPULSE 2/15
3. CUFFED SANDALS JUNIOR TREND 2/15
4. ZIPPY HEELS - JUNIOR TREND FLAT SANDALS WITH ZIPPER BACK 4/1
5. MELLOW YELLOW - YELLOW DRESS SHOES
HANDBAGS
1. CROSS-BODY - LONG STRAP CONVERTIBLE - 2/15 - 5/15
GIANI BERINI
TIGNANELLO
FOSSIL
THE SAK
AIGNER
2. ROUNDED - HOBO’S, SATCHELS, TOTES NINE WEST
GUESS
KATHY VAN ZEELAND
JEWELRY
1. STATEMENT NECKS - BIBS, BOLD COLLARS, LAYERED, LONG, MULTI- TIERED, MIXED MEDIA NECKS 2. DIGITAL INTELLIGENCE - SPORT WATCHES
EDV WITH PRICE POINTS
SALES UNITS
$ SALES
WOMENS SHOES
1. KC REATION GLAM SANDALS - $39.98
2. BANDOLINO BERRY - $49.98
3. BANDOLINO SHELLEY - $49.98
4. MARC FISHER ADELLA - $39.98
5. BANDOLINO ENDALL - $44.98
6. BANDOLINO JAMERSON - $49.98
7. MARC FISHER KAT - $59.98
8. BANDOLINO RAYONNA - $49.98
9. CLARKS PATTY JANE - $49.98
10. BANDOLINO QUIZZER - $39.98
11. ALFANI GRACIE - $59.98
80,000
35,000
32,000
42,000
23,500
20,000
27,000
20,000
14,000
17,000
11,000
$3,038.0
$1,575.0
$1,472.0
$1,050.0
$1,034.0
$980.0
$970.0
$960.0
$700.0
$663.0
$660.0
ACCESSORIES
1. STYLE & CO. BELTS - ($19.98)
2. FAUX PASHMINA - ($24.98)
55,000
44,000
$1,110.0
$1,110.0
186,000
43,800
10,000
$930.0
$700.0
$150.0
53,370
53,370
FOB 7
$1,600.0
$1,600.0
HOSIERY
1. CC EDV SOCKS 3/$14.98
2. CC SLIPPERS ($15.98)
3. JENNI LEGGINGS ($14.98)
WATCHES
1. STYLE & CO $29.98
2. UNLISTED $29.98
CENTER CORE 7
SPECIALS WITH PRICE POINTS
SALES UNITS
$ SALES
PRES DAY SALE
PRES DAY SALE
SPRING SALE LPOS
FEB ODS
MARCH ODS
APRIL ODS
75,000
5,000
4,000
5,000
2,200
1,500
$3,700.0
$250.0
$200.0
$180.0
$90.0
$65.0
HANDBAGS
1. FOSSIL CROSS-BODY ($69.99)
2. JESSICA SIMPSON RUFFLED SATCHEL ($59.99)
3. MICHAEL KORS CROSS-BODY ($128.00)
4. ECKO RED CROSS-BODY ($39.99)
5. KIPLING CROSS-BODY ($39.99)
6. KIPLING WRISTLET ($24.99)
HOT LIST
HOT LIST
HOT LIST
HOT LIST
HOT LIST
HOT LIST
7,143
8,000
2,300
8,900
6,500
5,000
$500.0
$480.0
$295.0
$355.0
$260.0
$125.0
FASHION WATCHES
1. MICHAEL KORS $175 ($250 VALUE)
2. DKNY $80 ($115 VALUE)
3. KENNETH COLE $95 ($170 VALUE)
4. DIESEL $70 ($100 VALUE)
5. ARMANI EXCHANGE $115 ($160 VALUE)
6. TOMMY HILFIGER $40 ($85 VALUE)
HOT LIST
HOT LIST
HOT LIST
HOT LIST
HOT LIST
HOT LIST
2,000
1,200
1,000
1,200
450
1,200
$350.0
$96.0
$95.0
$84.0
$52.0
$48.0
FASHION WATCHES
1. LUCKY NECKLACE $19 SPECIAL PURCHASE
HOT LIST
4,000
$76.0
WOMENS SHOES
1. EXTRA 20% OFF CLEARANCE BOOTS
2. YOUR CHOICE EASY SPIRIT “RAMONA” OR “DIZZY” MULE $49.99
3. EASY SPIRIT “OLAND” SANDAL $49.99
4. YOUR CHOICE EASY SPIRIT & WHITE MOUNTAIN MULES $34.99
5. AEROSOLES “ON DECK” CASUAL SLIDE SANDAL $39.99
6. CLARKS “COASTAL” BOAT SHOE $39.99
CENTER CORE 8
EVENT DAY
handbags & accessories
handbags & accessories
handbags & accessories contents
hot list & edv checklist
floorplans
“putting it all together” trends
accessories - hot list
accessories - zogs
cross-bodies - hot list
rounded - hot list
handbags - zogs
novelty legwear - hot list
novelty legwear - zogs
hot list checklist
infinity scarves
fedora hats
novelty legwear
cross-body handbags
rounded handbags
edv checklist
charter club socks $5.98 - 3/$14.98
charter club trouser socks $5.98 - 3/$14.98
charter club slippers $15.98
charter club 3 pack trouser sock $11.98
jenni leggings $14.98
FLOORPLAN KEY
CENTER CORE/ Handbags & Dress Acc.
- Big Ideas, Hot List & Key Items
2010 first quarter
Big Ideas, Hot List & Key Items
ARNSTEIN / CENTER CORE
$ Volume
B BIG IDEAS
HANDBAGS
1. PROMOTIONAL LEATHER (TIGNANELLO,AIGNER,THE SAK,ALFANI:RETAILS FROM
$69-$149
$13.8M
2. GIANI BERNINI PROMOTIONAL LEATHER $75-$138
$10.4M
3. COACH POPPY
$ 8.0M
$ 7.9M
5. CORE NYLON (LESPORTSAC $38-$58,KIPLING $42-$68, NINE WEST) $ 4.1M
ACCESSORIES
6. NECKWRAPS
$ 3.0M
HOSIERY
$ 3.8M
HOT LIST
** Not Numbered On The Plan **
HANDBAGS
GIANI BERINI, TIGNANELLO, FOSSIL,THE SAK, AIGNER
2. ROUNDED - HOBO'S, SATCHELS, TOTES
NINE WEST, GUESS, KATHY VAN ZEELAND
ACCESSORIES
1. INFINITY SCARF - LOOP SCARF
2. FEDORA - CELEBRITY HATS
HOSIERY
1. NOVELTY - TOTAL LEGGINGS & FASHION TIGHTS
CENTER CORE 10
$10.5M
$ 2.4M
$ 400.0
$125.0
$1.6M
PROTOTYPICAL FLOORPLAN HANDBAGS & ACCESSORIES
CENTER CORE - HANDBAGS & DRESS ACCESSORIES prototypical plan (Model A)
2010 first quarter
FLOW AREA
B
BIG IDEA
HOT LIST
KEY ITEMS
7
1
TIGHTS & B
LEGGINGS
3
STATUS FLIPS B
B MAK
SUN
BELTS
B ALFANI
D. 307
HANDBAGS
DOONEY &
BOURKE
PASHMINA
DRESS ACCESSORIES
KORS
FEDORAS
6
NECKWRAPS B
INFINITY
3&4
1
( 2/15)CAGED
DOLCE VITA
B TIGANELLO
HANDBAGS
2
KORS
B GIANI
FOSSIL
9WEST
LUCKY
BETTER
FASHION
STEVE
MADDEN
MARC FISHER
KAREN SCOTT
LIFESTRIDE
B THE
SAK
ECKO
CARLOS
STYLE & CO
INC
STYLE & CO.
B AIGNER
1
KLEIN
CIRCA
WHITE MOUNTAIN
1
BERNINI
BEST TRADITIONAL CALVIN
ENZO
LAUREN
CROSS
BODIES
CROSS BODIES
COACH
BEST FASHION
BCBG
GUESS
CARLOS
LUCKY
B COACH
MELLOW
YELLOW ( 2/15)
SARTO
AK BETTER AIGNER
GUESS
ROUNDED
BAG
TRADITIONAL
BANDOLINO
ALFANI
MODERATE
WOMENS
SOFFT
NATUALIZER
SHOES
COMFORT EASY SPIRIT CUFFED
JESSICA
CLARKS
SANDALS SIMPSON
FIT
(2/15)
MERRELL
FLOP
ECCO
JUNIORS/
BORN/ BOC
ATHLETIC
KVZ
JESSICA
5
B KIPLING SIMPSON
5
SARTO
B LSS
4
B 9WEST
SLG
SKECHERS
CENTER CORE 11
FLOORPLAN KEY
2010 first quarter
$ Volume
B BIG IDEAS
HANDBAGS
$69-$149
$13.8M
$10.4M
3. COACH POPPY
$ 8.0M
$ 7.9M
ACCESSORIES
6. NECKWRAPS
$ 3.0M
HOSIERY
$ 3.8M
HOT LIST
HANDBAGS
ACCESSORIES
HOSIERY
CENTER CORE 12
$10.5M
$ 2.4M
$ 400.0
$125.0
$1.6M
PROTOTYPICAL FLOORPLAN HANDBAGS & ACCESSORIES
CENTER CORE- HANDBAGS & DRESS ACCESSORIES pototypical plan (Model B)
2010 first quarter
B
FLOW AREA
DOONEY &
BOURKE
COACH
3&4
HOT LIST
BIG IDEA
1
KEY ITEMS
1
ROUNDED JESSICA 9WEST B
BAG
SIMPSON
GUESS KVZ
AIGNER B THE B
FOSSIL
SAK
B MAK
B
KORS ALFANI B
1
GIANI B
BERNINI
2
1
CROSS
B
BODIES TIGANELLO
5
B
5
STYLE &
LSS B KIPLING
CARLOS
CO
SANTANA
ECKO
STEVE FRANKO
LUCKY RED MADDEN SARTO
5
7
B
TIGHTS &
LEGGINGS
STATUS G3
FLIPS
5
FIT FLOP B
BEACH
BELTS
PASHMINA
FEDORAS
6
NECKWRAP B
INFINITY
Entrance
SUN
CENTER CORE 13
FLOORPLAN KEY
2010 first quarter
$ Volume
B BIG IDEAS
HANDBAGS
$69-$149
$13.8M
$10.4M
3. COACH POPPY
$ 8.0M
$ 7.9M
ACCESSORIES
6. NECKWRAPS
$ 3.0M
HOSIERY
$ 3.8M
HOT LIST
HANDBAGS
ACCESSORIES
HOSIERY
CENTER CORE 14
$10.5M
$ 2.4M
$ 400.0
$125.0
$1.6M
PROTOTYPICAL FLOORPLAN HANDBAGS
CENTER CORE- HANDBAGS prototypical plan (Model C)
2010 first quarter
B
FLOW AREA
HOT LIST
BIG IDEA
KEY ITEMS
5
9WEST B
SLG
1
ALFANI B
ECKO
SARTO
1
THE B
SAK
5
LSS B
5
KIPLING B
B
DOONEY &
BOURKE
5 STEVE
FOSSIL
MADDEN
LUCKY
HANDBAGS
1
B MAK
TIGANELLO B
STYLE & CO.
2
KVZ
B GIANI
1
AIGNER B
BERNINI
CK/ DKNY
3&4
COACH B
JESSICA
SIMPSON
GUESS
CROSS BODIES
KORS
ROUNDED BAGS
(9WEST, KVZ & GUESS)
CENTER CORE 15
“PUTTING IT ALL TOGETHER”
INFINITY SCARF
H OT L IS T I T E M S
• H
alf-scarf, half-necklace, and always almost eluding description, the traffic-stopping neckwear is layered with cotton
loops of fabric, and can be thrown on as jewelry or cowl neck drape.
• Cotton jersey, shredded, strings, fringe, chains, ombre print, striped.
P U T T I N G I T A L L TO G E T H E R
• Style with a solid color crafted sheath dress, rounded bag and caged high heel sandals.
• Style with an oversized tee shirt, short shorts, cross-body bag worn on one shoulder and flat cuffed sandals.
• Style with a strapless dress, rounded bag and embellished sandals.
CENTER CORE 16
STYLE GUIDE FASHION ACCESSORIES
FE D O R A
• The classic fedora is adapted for the warmer months with new materials such as straw and denim.
• Bow and flower details add femininity.
• This is the must have hat of the season, perfect for beach to city!
PU T T I N G I T A L L TO G E T H ER
• Style with skinny jeans, oversized top, cross-body mini bag worn on one shoulder and caged sandal.
• Style with a flirty tiered dress, embellished flat sandals, and a rounded bag.
• Style with chambray skirt dress, rounded bag, and cuffed flat sandals.
CENTER CORE 17
N OV E LT Y L E G W E A R
• Socks, sheers, textures, bits and pieces, leggings, bike shorts, graphic prints, footless tights.
• Sheer hosiery and legwear make a comeback!
• T ights, leggings, bike shorts, socks / slouchy or sleek / cosmetic neutrals join basic black and white / Peek-a-boo
pointelle, graphic laces, point d’esprit, swiss dot / Footless styles / Incorporate knit-in texture, embellishments and
whimsical prints.
• Style novelty print or sequin leggings with an oversized T-shirt and caged sandals.
• Style Capri leggings with tunic or mini dress and a pair of embellished sandals.
• Style bike shorts under a micro mini skirt, dress or short shorts, with cross-body bag & caged high-heel sandals.
CENTER CORE 18
STYLE GUIDE ACCESSORIES AND HANDBAGS
C R O SS - B O DY
• Utility, wallet on a string, messenger, long strap mini, multi-strap
• T here’s something a little 80’s and a little sporty about this look, which is only going to get bigger next season.
• W
e noted the long-strapped bags worn messenger style on the runways of Costume National and Marc by Marc
Jacobs, and have recently seen them popping up in celeb street style.
• Style with an oversized top, stacked cuffs and bangles, short shorts and cuffed sandals.
• Style a mini cross body bag (worn on one shoulder) with a crafted dress and embellished sandals.
• Style with a fedora, plain top, cargo pants, and flat caged sandals.
CENTER CORE 19
ROUNDED
HOT LIST ITEMS
• Metallics, exotics materials, woven, mixed media, stones and studs.
• New oversized rounded silhouettes.
• Unstructured styles look fresh with multi strap details.
• Drawstring details add to the overall trend.
PUTTING IT ALL TOGETHER
• Worn on the shoulder in a casual manner, not to be hand held.
• Style with skinny jeans, graphic tee, and embellished flat sandals.
• Style with an oversized top, cuffed short shorts, and caged sandals.
• Style with a crafted sheath dress, cuffs and bangles stacked on one wrist, and caged sandals.
CENTER CORE 20
utting it all together
THE HOT LIST- INFINITY NECKWRAPS & FEDORAS
IN DEPARTMENT | SET-UP DATES: 2/15 | VOLUME: $ 3.2 MILLION
HOT LIST FORM COVER
CENTER CORE 24
HOT LIST HANGTAG
MERCHANDISING
• Infinity loop scarves continue as an important trend for spring, and are included on the Hot List. Setting up a powerful Infinity loop statement is a top priority in Fashion Accessories. This trend will be in the #1 location on the Fashion
Accessories floor.
• Bump 2 ballet bars together merchandising all Infinity loop scarves together. Use hangers to hang Infinity loops. Colorize light to dark. This presentation Incorporates multiple resources: Echo, Cejon, Collection 18, 9West, and Steve Madden
• Fedora hats also emerge as an important trend for spring, and are included on the Hot List. Setting up a powerful Fedora statement is a top priority in accessories. This trend will sit adjacent to Infinity loop scarves merchandised on hat trees, console Icon table or other feature table.
• If space allows merchandise modern movement neck wraps (black and white with pops of yellow non Infinity) adjacent to the Infinity presentation (see zog and rendering). If only one frontage can be secured It should be used for the Infinity loop statement.
VISUAL COLLATERAL
• Use a Hot List door knockers to Identify the Infinity loop scarf, and the fedora hat.
• Use hanger forms supplied in Q309 on back walls, layered in neck wraps.
• Use 4 part Hot List uniframe graphics or existing dimensional letters on back walls.
• Add mannequins and/or bust forms layered with fedoras, and neck wraps.
SIGNING
• Use 5.5x7 fed sign when on POS.
CENTER CORE 25
FASHION ACCESSORIES / LARGE STORE - ZOGS
DIV 13 , FASHION ACCESSORIES
LARGE STORES
Q1 - 2010
EVENING WRAPS AND BAGS
BACK WALL
HAVAIANAS
ROXY
FOSSIL
NINE
WEST
HATS
NECKWRAPS
NECKWRAPS
EVENING
WRAPS
REEF
STEVE
MADDEN
FABRIC HATS
ROXY
RUANAS
RACHEL RACHEL ROY
NECKWRAPS (ON CLIPS OR RINGS)
REEF
DRESSY
HATS
SILKS
CLEARANCE
LAUREN
NECKWRAPS
GUESS
NINE
WEST
FOSSIL
STRAW BUCKET HATS
KENNETH
COLE
GUESS
JESSICA
CW COORDINATES
MARC
FISHER
LE SPORT
CLARKS/
50 DOORS
STEVE MADDEN
FOSSIL
MMK
JESSICA
STRAW FLOPPY HATS
ROXY
MARC
FISHER
CLARKS
COLORED NECKWRAPS (ON CLIPS OR RINGS)
INC
FIT FLOP
CALVIN
KLEIN
MARC
JACOBS
MICHAEL
KORS
A/X
JUICY
RAYBAN
FIT FLOP
QUARTER
% to TOTAL
VOLUME $
DIV.
FL SPACE
6000.0
5200.0
4500.0
4500.0
2700.0
1625.0
25%
21%
18%
18%
11%
7%
HOT LISTS
CENTER CORE 26
BELTS
GLOVES (ISO/CEJON)
CASHMERE
FEDORAS
INFINITY LOOPS/RINGS
(ON HANGERS)
TREND
EDV FAUX PASHMINA
LTHR GLOVES
PASHMINA/BELTS
COLD WEATHER
MERCHANDISING GUIDELINES
% to TOTAL
INFINITY RING $400
FEDORA $125
BEACH(50 DOORS)/HATS
CALVIN KLEIN
EDV
STYLE & CO
BEACH BAG
BEACH DRESSES
STATUS FLIPS
RANK BY VOLUME
Vendor/
Classification
NECKWEAR
BELTS
SUN
FLIPS
HATS
CW/GLVES
BEACH DRESSES
& KNITWEAR
BLACK& WHITE NECKWRAPS
WITH POPS OF YELLOW (ON CLIPS)
BCBG
SUNGLASSES
LAUREN
SUNGLASSES (SUNGLASS HUT DOORS NOT INCLUDED) - TOWERS SHOULD READ BEST TO MODERATE BRANDS AS FOLLOWS: MARC BY MARC JACOBS, JUICY,
RAYBAN, CALVIN KLEIN, MICHAEL MICHAEL KORS, A/X, KENNETH COLE, GUESS, JESSICA SIMPSON, FOSSIL, NINE WEST, STEVE MADDEN.
CASELINE SHOULD READ AS FOLLOWS: GUCCI, RAYBAN, CARRERA, FENDI, COACH, D&G, KATE SPADE, EMPORIO ARMANI, GIORGIO ARMANI, BURBERRY,VERSACE.
STATUS FLIPS- SET 2 ZONES FASHION AND TRADITONAL. THE FASHION - BCBG, INC, M. FISHER, ROXY. TRADITIONAL -FIT FLOPS, CLARKS, LESPORTSAC,AND REEF
BEACH - (FOR STORES WITH BEACH DRESSES) - MERCHANDISE ON T-STANDS, BY COLOR. MERCHANDISE ECHO BEACH BAG ON ITS OWN T-STAND WITH DRESSES.
HATS - SEASONAL SPRING HATS ON HAT TREES SHOULD FOLLOW THE BEACH DRESSES/BAGS. MERCHANDISE BY FABRICATION (STRAW vs. FABRIC) AND BY
SILHOUETTE. LEAD WITH FLOPPY STRAW HATS, FOLLOWED BY OTHER STRAW STYLES, FOLLOWED BY FABRIC STYLES. MERCHANDISE ADDITIONAL HATS ON THE
BACK WALL. DRESSY/CHURCH HATS SHOULD BE MERCHANDISED WITH THE EVENING STATEMENT.
NECKWEAR - LEAD FLOOR WITH 2 BALLET BARS OF INFINTY RINGS (HOT LIST), MERCHANDISED ON HANGERS. FOLLOWING INFINITY RINGS, SHOULD BE 2 BALLET
BARS OF BLACK AND WHITE NECKWRAPS. POP FIXTURE WITH YELLOW NECKWRAPS. ALL NECKWRAPS SHOULD BE MERCHANDISED ON CLIPS (OR RINGS).
COLORED NECKWRAPS SHOULD FOLLOW BEHIND THE FEDORAS. SET RACHEL ROY AND LAUREN ON ITS OWN 4-WAY BEHIND COLORED NECKWRAPS.
FEDORAS (HOT LIST) SHOULD BE MERCHANDISED ON HAT TREES OR CONSOLE VERSION OF THE ICON TABLE.
BELTS-ALL DOOR FULL FIXTURE STYLE & CO EDV-180 DOOR ADD 1/2 FIXTURE OF STRECH. SHOULD BE FOCAL. MERCHANDISE BY BRAND
FAUX PASHMINA (EDV $24.98) SHOULD LEAD TRADITIONAL ZONE ON A TABLE, FOLDED. BELTS SHOULD FOLLOW AND LEAD WITH STYLE & CO (EDV $19.98) & THEN BEST
TO MODERATE BRANDS AS SHOWN. FOLLOW WITH EVENING WRAPS (ON 4-WAY & WALL) & BAGS (WALL), SILKS (4-WAY), AND DRESSY HATS (HAT TREE).
COLD WEATHER/GLOVES - CONDENSE COORDINATE GROUPS AND GLOVES TO CREATE SMALL COLD WEATHER ZONE BEFORE RTV.
FASHION ACCESSORIES / SMALL STORE - ZOGS
SMALL STORES
DIV 13 , FASHION ACCESSORIES
HAVAIANAS OR
MARC FISCHER IF NOT
A HAVIANNAS DOOR
NECKWRAPS
Q1 - 2010
HATS
EVENING WRAPS AND BAGS
COLD WEATHER
CLEARANCE
ROXY
REEF
NINE WEST
ROXY
STEVE
MADDEN
REEF
MARC
FISHER
CW COORDINATES
FABRIC HATS
FOSSIL
LE SPORT
CLARKS/
GLOVES (ISO/CEJON)
NINE
WEST
FOSSIL
A/X
JESSICA
SUNGLASSES
MARC
FISHER
CLARKS
INC
FIT FLOP
BCBG
RANK BY VOLUME
Vendor/
Classification
NECKWEAR
BELTS
SUN
FLIPS
HATS
CW/GLVES
QUARTER
% to TOTAL
% to TOTAL
DIV.
FL SPACE
6000.0
5200.0
4500.0
4500.0
2700.0
1625.0
25%
21%
18%
18%
11%
7%
HOT LISTS
INFINITY LOOPS/RINGS BLACK & WHITE NECKWRAPS
WITH POPS OF YELLOW (ON CLIPS)
(ON HANGERS)
TREND
STRAW HATS
EDV
STYLE & CO
BELTS
FEDORA
HATS
EDV FAUX PASHMINA
PASHMINA/BELTS
CASHMERE
LTHR GLOVES
COLD WEATHER
VOLUME $
INFINITY RING $400
FEDORA $125
FIT FLOP
STATUS FLIPS
COLORED NECKWRAPS
(ON CLIPS OR RINGS)
SUNGLASSES (SUNGLASS HUT DOORS NOT INCLUDED) - TOWERS SHOULD READ BEST TO MODERATE BRANDS AS FOLLOWS: MARC BY MARC JACOBS, JUICY,
RAYBAN, CALVIN KLEIN, MICHAEL MICHAEL KORS, A/X, KENNETH COLE, GUESS, JESSICA SIMPSON, FOSSIL, NINE WEST, STEVE MADDEN.
STATUS FLIPS- SET 2 ZONES FASHION AND TRADITONAL. THE FASHION - BCBG, INC, M. FISHER, ROXY. TRADITIONAL -FIT FLOPS, CLARKS, LESPORTSAC,AND REEF
TIGHTS - FASHION TIGHTS & FOOTED TIGHTS CONTINUE AS 1Q TREND, DRIVE LEGGINGS TO 30% OF TIGHTS. U6695 being replaced with U10951
NECKWEAR - LEAD FLOOR WITH BALLET BAR OF INFINTY RINGS (HOT LIST), MERCHANDISED ON HANGERS. ADJACENT TO INFINITY RINGS, SHOULD BE 1 BALLET
BAR OF BLACK AND WHITE NECKWRAPS. POP FIXTURE WITH YELLOW NECKWRAPS. ALL NECKWRAPS SHOULD BE MERCHANDISED ON CLIPS (OR RINGS).
COLORED NECKWRAPS SHOULD FOLLOW BEHIND THE INFINITY RINGS AND BLACK AND WHITE STATEMENT. FOLLOW WITH EVENING WRAPS (ON 4-WAY & WALL)
& BAGS (WALL).
HATS - FEDORAS (HOT LIST) SHOULD BE MERCHANDISED ON HAT TREES AS THE LEAD TO THE HAT FLOOR. FOLLOW WITH STRAW HATS AND FABRIC HATS.
MERCHANDISE BY SILHOUETTE.
FAUX PASHMINA (EDV $24.98) SHOULD LEAD TRADITIONAL ZONE ON A TABLE, FOLDED. BELTS SHOULD FOLLOW AND LEAD WITH STYLE & CO (EDV $19.98) & THEN BEST
TO MODERATE BRANDS AS SHOWN.
BELTS-ALL DOOR FULL FIXTURE STYLE & CO EDV-180 DOOR ADD 1/2 FIXTURE OF STRECH. SHOULD BE FOCAL. MERCHANDISE BY BRAND
COLD WEATHER/GLOVES - CONDENSE COORDINATE GROUPS AND GLOVES TO CREATE SMALL COLD WEATHER ZONE BEFORE RTV.
CENTER CORE 27
THE HOT LIST - CROSS-BODIES
IN DEPARTMENT | SET-UP DATES: 2/15 | VOLUME: $10.4 MILLION
THE HOT LIST HANGTAG
CENTER CORE 28
CROSS-BODY PLINTH COVER
MERCHANDISING
• Cross-body handbags continues as a important trend for Spring, and is included on the Hot List. Setting up a powerful pure cross-body distortion is a top priority in handbags.
• Position Cross-body handbags from Fossil, Giani Bernini, Tignanello, The Sak and Aigner on a focal Twall adjacent to better open sell handbags, or in the # 1 position on the Better open sell handbag Floor.
• This Presentation must be presented hanging on t-stands and 4-ways if enough t-stands are not available. Use t-stands first, second and if possible third fixtures deep then convert to 4-ways for the balance of the presentation. . Do not back stock duplicate product. Make this trend distortion look dominant on the floor. Styles included in the better open sell cross-body distortion are:
Fossil - Sasha, Sutter, Cross-town, Hanover and Hayden Cross-body from D. 309 and Fossil Mini Me from D. 316. Mini me
should be on the lead t-stand.
Giani Bernini - Pebble North South Small, Pebble Top Zip, Pebble Camera, New Glazed North/South Ring, Super Soft North/
South, Signature North South Cross-body,
Tignanello - Perfect 10 perfect body, Multi-Pocket, Glam Hobo, Strap Happy, Touchables Belted and Touchables Cargo
Cross-bodies.
The Sak - Iris, Deena, Bridget, and Pax Cross-bodies.
Etienne Aigner - Christina East/West and Christina North/South.
• Cross-body handbags are available from other vendors such as Le Sport sac, Nine West, Dooney & Bourke, Style & Co. and Coach. These will stay merchandised within brand, but also require t-stands to hang.
VISUAL COLLATERAL
• Cross-body handbags are included in the Hot List and should be identified with Hot List door knockers.
• Use supplied Hot List plinth graphic.
• Bust forms are added to this set up this to show the functionality of the Cross-body handbags. Layer the form with multiple bags.
• If walls are available for this set up incorporate
Hot list logos or uniframe graphics.
SIGNING
• .5” x 11” Fed Sign when on POS and Hot List Toppers.
CENTER CORE 29
THE HOT LIST-ROUNDED
THE HOT LIST HANGTAG
CENTER CORE 30
ROUNDED PLINTH COVER
MERCHANDISING
• Rounded shapes within handbags emerge as the must have new silhouette for spring, and are included on the Hot List.
• Position rounded handbags, from Guess, Nine West, and Kathy Van Zeeland on a focal t-wall adjacent to Juniors or
Moderate Handbags, or grouped together as a singular statement in the # 1 position on the Junior or Moderate floor.
These bags are primarily black and white with touches of yellow and red.
•
This trend will be presented by brand on tables and hanging on t-stands. Top doors will require 3 presentation points.
One for each brand. 9West 647 doors, Guess 605 doors, KVZ 427 doors. (See DP matrix for locations) Note: Stores who own existing top of counter t-bars, or draper stands should use them on tables to show the rounded silhouette. Make this trend distortion look big and important on the floor.
• Styles included in the rounded distortion are:
Guess - Dream Catcher $85 Small Hobo, $110 Large Hobo-in black, white, yellow, lilac and cognac, highlight black, white
and yellow.
Kathy Van Zeeland - Lounge Lizard Hobo $99, Shopper $110-in black, white and zebra.
Nine West - Ashley $69 Cross-body and $99 Hobo. -In black, white and red.
• Merchandise Hot List rounded Guess and KVZ programs on tables with flanking t-stands. Merchandise rounded Nine West programs on 3 t-stands. Ensure Nine West Hobo is on front of t-stands. 9 West cross-body is placed on back of t-stand.
• Rounded handbags are also available from other brands such as Carlos Santana, Red by Marc Ecko, Tignanello, Style & Co. and Alfani. These will stay merchandised within brand; preferably hanging on t-stands flanking lead tables. Not pulled into the Young/Moderate Rounded statement.
VISUAL COLLATERAL
• Rounded handbags are included in the Hot List and should be identified with Hot List Door Knockers
• Bust forms are added to this set up. Layer the form with multiple bags, and accessories emphasising black and white.
• If walls are available for this set up incorporate Hot List Uniframe graphics or dimensional letters.
CENTER CORE 31
HANDBAGS - ZOGS
DIV 08 HANDBAGS
Designer/Bridge Handbags
COACH
NEO TRADITIONAL
MARKDOWNS
COACH SLGS
TRADITIONAL
BRIDGE
MARKDOWNS
MARKDOWNS
BRAHMIN
BRAHMIN
COACH SLGS
MICHAEL KORS
DOONEY&BOURKE
COACH HANDBAGS
MICHAEL KORS
DOONEY&BOURKE
COACH HANDBAGS
MICHAEL KORS
DOONEY&BOURKE
COACH HANDBAGS
MICHAEL KORS
DOONEY&BOURKE
COACH HANDBAGS
MICHAEL KORS
DOONEY&BOURKE
MICHAEL KORS
DOONEY&BOURKE
RANK BY VOLUME
Vendor/
Classification
AVG DR
CENTER CORE 32
SHOP ENVIORNMENTS
SEE DM FOR PLACEMENT
COLEHAAN
COLEHAAN
CKLEIN
CALVIN KLEIN
KATE SPADE
CKLEIN
CLUTCH
B. MAKOWSKY
KATE SPADE
CHRISTIAN AUDIGIER
MARC JACOBS
ED HARDY
CHRISTIAN AUDIGIER
B. MAKOWSKY
BMAK
B.MAKOWSKY
DKNY
BMAK
DKNY
JUICY
DKNY
MARC JACOBS
JUICY
JUICY
JUICY
# OF DRS
VOLUME
COACH TTL
110.0
393
MARC JACOBS
51.7
9
MICHAEL KORS
41.4
215
JUICY
30.5
56
DOONEY
24.2
601
KATE SPADE
21.8
30
COLEHAAN
18.4
25
B.MAKOWSKY
14.6
300
BRAHMIN
14.4
72
ED HARDY/C.AUDIGIER 13.2
25
DKNY
12.3
40
CALVIN KLEIN
9.8
50
HOT LISTS
N/A
MARKDOWNS
CALVIN KLEIN
SLGS
KORS ITEM
SHOP
SPECIAL
RELATIONSHIP
BRANDS
BRAHMIN
COACH HANDBAGS
COACH HANDBAGS
Q1 - 2010
BRIDGE
GENERAL NOTES: GOING FORWARD ALL DESIGNER HANDBAG BRANDS WILL REQUIRE T-STANDS FOR HANGING PRODUCT.
MERCHANDISE BY LIFESTYLE
TRADITIONAL - MERCHANDISE BRAHMIN CLOSE TO OR BEHIND DOONEY & BOURKE
NEO TRADITIONAL - MERCHANDISE COLEHAAN CLOSE TO OR BEHIND MICHAEL KORS
BRIDGE - MERCHANDISE THESE BRANDS CLOSE TO OR BEHIND BMAKOWSKY
BRIDGE FLOW (FRONT TO BACK) IS B.MAKOWSKY, CALVIN KLEIN, DKNY, CHRISTIAN AUDIGIER/ED HARDY ITEMS
DELIVERY FLOW FOR "MAJOR BRANDS" - CURRENT MONTH GETS FRONTAGE AND TAKES SECONDARY
COACH- FOLLOW COACH MERCHANDISING MANUAL
NEW GROUPS: MADISON, POPPY, SYDNEY, PEYTON, KRISTIN (LEATHER AND SIGNATURE)
D&B: MERCHANDISE FIRST BY COLLECTION, THEN BY COLOR. LEAD FLOOR WITH COLORED LEATHER: PINK & YELLOW.
1st: LEATHER, 2nd: SIGNATURE, 3rd: FASHION (PRIORITY IS ZEBRA)
BRAHMIN- MERCHANDISE BY COLOR FEB- BLK/WHITE/DAFFODIL/PECAN MARCH- ADD TURQ APRIL- ADD NATURAL, ZINNIA,
MICHAEL KORS- MERCHANDISE BY COLLECTION & ITEM. NEW GROUPS RECEIVE FRONTAGE.
FEB- ID CHAIN, GREENPORT, HAMILTON, GANSEVORT. ITEMS- TOTE, HOT LIST XBODY, FULTON HOBO.
MARCH- BRAIDED GROMMET, ERIN. ITEMS- STRAW CHARLTON TOTE.
APRIL- JENNINGS, SUMMER ITEMS, NEW HAMILTON, ITEM TOTES, FULTON HOBO.
B. MAKOWSKY- MERCHANDISE BY COLOR; ITEMS ON T-STANDS. CLASSICS MERCHANDISED ON SEPARATE FIXTURE.
FEB: ITEMS: BERGAN, ANTIQUA COLOR STORY: BLK/YELLOW/WHITE/STONE/VACHETTA.
MARCH: ITEMS: ANTIQUA, OLYMPIA COLOR STORY: BLK/PEWTER/WHITE/NUTMEG/STONE
APRIL: ITEM: BURBANK COLOR STORY: BLK/AQUA/CITRINE/WHITE/TOFFEE
CALVIN KLEIN- MERCH BY COLLECTION: FEB-RIBBON, MARCH/APRIL- CRINKLED ITEM AND VICUNA. BLK/WHITE/NEW POP COLOR EACH
COLEHAAN- MERCH BY GROUP. FEB- PRUDENCE, PHOEBE, EVE, RALEIGH. MAR-BAILEY, SADDLE, BRITNEY.
DKNY- MERCH BY COLOR & ITEM FEB BLK/RED/IVORY ITEMS: CANVAS TOTE, METALLIC SHOPPER, PATENT SCARF TOTE,
MATTE CROC TOTE. MARCH- ORANGE/CARMEL/STONE. CONTNUE FEB ITEMS. APRIL-ORANGE/CARMEL/STONE. ITEMS: ACTIVE TOTE
HANDBAGS - ZOGS
DIV 8 , HANDBAGS
OPEN SELL HANDBAGS
TIGNANELLO
CROSSBODIES
BACK WALL
GIANI BERNINI
BACK WALL
FOSSIL
Q1 - 2010
FRANCO SARTO
LESPORTSAC
NINE WEST
CLEARANCE
ALFANI
CARLOS SANTANA
HARAJUKU LOVERS
KIPLING
NINE WEST
ETIENNE AIGNER
STYLE & CO
THE SAK
ECKO RED
KVZ
JESSICA SIMPSON
FOSSIL
STEVE MADDEN
GUESS
BCBG/RACHEL ROY
TIGNANELLO
GIANI BERNINI
GUESS
TIGNANELLO
GIANI BERNINI
FOSSIL
LUCKY
HOTLIST CROSSBODIES
NINE WEST
ROUNDED
RANK BY VOLUME
Vendor/
QUARTER
GIANI BERNINI
FOSSIL
TIGNANELLO
GUESS
NINE WEST
JESSICA
LUCKY
KVZ
AIGNER
FRANCO SARTO
LESPORTSAC
STYLE & CO
ECKO RED
KIPLING
ALFANI
THE SAK
STEVE MADDEN
HARAJUKU
CARLOS
RACHEL ROY
ROXY
BCBGENERATION
TOTAL
% to TOTAL
% to TOTAL
VOLUME $
DIV.
FL SPACE
10410.0
9300.0
9220.0
6162.0
5336.5
3679.2
3625.0
3305.0
3185.0
2990.0
2495.0
2285.0
2116.0
2082.0
1940.0
1800.0
803.0
648.0
592.6
311.0
157.0
93.0
72535.3
14%
13%
13%
8%
7%
5%
5%
5%
4%
4%
3%
3%
3%
3%
3%
2%
1%
1%
1%
0%
0%
0%
100%
CROSSBODY HOT LIST
1. FOSSIL SASHA, SUTTER & CROSSTOWN CROSSBODIES
2. TIGNANELLO PERFECT BODY, GLAM & MULTI
POCKET CROSSBODIES
3. AIGNER CHRISTINA CROSSBODY
4. THE SAK IRIS CROSSBODY
KVZ
GIANI BERNINI ALL DOORS CROSSBODY AND GLAZED LEATHER ARE FIXTURE PRIORITIES.
MERCHANDISE GLAZED, PEBBLE, SIGNATURE AND SUPER SOFT CROSSBODIES IN THE HOT LIST STATEMENT.
TIG: MERCHANDISE PEBBLE LEATHER ON FRONT FIXTURE. MERCHANDISE PERFECT BODY, MULTI
POCKET, GLAM, CARGO & BELTING CROSSBODIES IN THE HOTLIST CROSSBODY STATEMENT.
FOSSIL: CROSSBODIES & SEASONAL FABRIC GROUPS TAKE FRONT FIXTURE PRIORITY.
MERCHANDISE SASHA, SUTTER,CROSSTOWN, HANOVER & HAYDEN CROSSBODIES WITH HOTLIST
LUCKY: MERCHANDISE LUCKY BRAND BY SILHOUETTE THEN BY COLOR. CROSSBODIES ON T-STANDS
GUESS: ALL DOOR TREND "DREAMCATCHER"TO BE MERCHANDISED ON LEAD T-STAND
ALL DOOR PROMO INCLUDES CALGARY SIG & LEILAINI CROCO
NINE WEST: ASHLEE HOBO MERCHANDISED ON THE FRONT SIDE OF THE 3 T-STANDS.
ASHLEE CROSSBODIES MERCHANDISED ON BACK SIDE OF T-STANDS.
AIGNER: LEAD FIXTURE WITH SOFT LEATHERS, SEASONAL FABRIC. CHRISTINA CROSSBODY
TO BE MERCHANDISED ON THE HOTLIST CROSSBODY STATEMENT.
JESSICA: GIN LANE & UPTOWN MERCHANIDSE TOGETHER IN ALL DOORS
KATHY VAN ZEELAND - LOUNGE LIZARD AS THE LEAD TSTAND ON THE ROUNDED TREND
THE SAK: LEAD FIXTURE WITH CROCHET, CROSSBODIES ON T-STANDS. IRIS,DEENA, BRIDGET & PAX IN
CROSSBODY STATEMENT. PROMOTIONAL LEATHER SIT WITH CROCHET.
ALFANI: BRAND IS ALL PROMOTIONAL. MERCHANDISE NEW GROUPS ON LEAD IN FIXTURE.
STYLE & CO- SASSY AND FIESTY ARE IN DEPT TRENDS AS THE ROUNDED HOBO.
FRANCO SARTO: MERCHANDISE TOTES AND SATCHELS ON BUNKER, XBODIES ON T-STANDS.
RED BY MARC ECKO - NEW DUSK TILL DAWN CORE & HOLD ON TRUPUNTO ALL DOORS
TIED UP FASHION ALL DOOR FASHION GROUP.
LESPORTSAC - MERCHANDISE PRINTS & SOLIDS TOGETHER. KASEY & SOPHIA CROSSBODIES
REQUIRE T-STANDS
KIPLING - MACYS EXLCUSIVE! HANDBAGS & SLGS ARE MERCHANDISED TOGETHER.
CROSSBODIES REQUIRE T-STANDS.
ROXY - NOT ON ZONOGRAM. AGENCENIES SHOULD BE ECKO RED AND STEVE MADDEN
ROUNDED HOT LIST
ROUNDED
GUESS DREAM CATCHER
KATHY VAN ZEELAND LOUNGE LIZARD
NINE WEST ASHLEE
NOTES
HANDBAGS - ZOGS
Div8, Handbags
Better Handbags
BACK WALL FOSSIL: SASHA, SUTTER & CROSSTOWN
BACK WALL FOSSIL: SASHA, SUTTER & CROSSTO
DEENA/PAX
SAK
IRIS/BRIDGET
FOSSIL
HAYDEN/HANOVER
AIGNER
CHRISTINA
SAK
IRIS/BRIDGET
HAYDEN/HANOVER
TIG
STRAP HAPPY
FOSSIL
SUTTER
GB
PEBBLE
AIGNER
CHRISTINA
FOSSIL
TIG
GLAM
FOSSIL
SASHA
GB
SUPER SOFT
TIG
GLAM
FOSSIL
SASHA/SUTTER
TIG
PERFECT BODY
FOSSIL
CROSSTOWN
GB
NEW GLAZE/SIGNATURE
TIG
PERFECT BODY
FOSSIL
CROSSTOWN
TIG
MULTI POCKET
FOSSIL
MINI ME
GB
GLAZED
TIG
MULTI POCKET
FOSSIL
MINI ME
LARGE DOOR
MEDIUM DOOR
RANK BY VOLUME
Vendor/
Classification
FOSSIL
GB
TIG
SAK
AIGNER
M
% to TOTAL
% to TOTAL
Fossil: If Sasha & Sutter are on back wall, combine Sasha & Sutter T-stand units together on 1 t-stan
VOLUME $
DEPT.
FL SPACE
(ZB2389). Black, Lily White, Saddle, Medium Green, Medium Yellow, Floral Print. Sasha Small Cross
10.5
3.8
3.1
2.3
0.8
0.5
276%
100%
82%
61%
21%
13%
QUARTER
HOT LIST
Large Crossbody $148 (ZB2987), Black, Tan, Med Yellow, Fabric Print. Sutter Small Crossbody $9
Crossbody $138, (ZB2343), Black, Camel, Med Yellow, Med Green. Hanover $138 (ZB2869) Promot
Black, White, Saddle, Med Green, Med Yellow, Orange, Turq. Hayden Promo is March Delivery, merc
NS Crossbody $85 (6601), Black, Tobacco, Pearl Oyster, Melon, Indigo, White, Orchid Pink, Lemon.
Melon, Lemon, Indigo. New Glazed NS Ring Crossbody $85 (7180) Black, Tobacco, Red, Pearl Oyst
Pebble NS Top Zip Crossbody $85 (6978) Navy, Black, Brown, Bone, White, Pink, Melon, Lemon, In
TZ & Camera XBODY together. Super Soft NS Xbody $128 (7075) Black, Brown, Tobacco, Bone, Pin
Sunshine, Burnt Orange, Honey. Multi Pocket $79, (T94505), Black, White, Aqua, Sunshinee, Burnt O
Tangerine. Strap Happy $109 (T93205), Black, White, Cognac, Sunshine, Tangerine. Touchables B
$99 (T94305) Black, Cognac, Sunshine, Tangerine. The Sak: Iris $79, (104118) Black, Sunlight, Gras
Flap $79 (104562) Black, Leaf, Sunlight, Pyrite, Linen, Twilight Metallic. Pax $89 (104505) Buttercup,
fixture with Aigner Christina. Etienne Aigner: Christina EW $68 (72120), Black, Daffodil, White, Aprico
Grass, Camel. In Medium Doors the Sak Iris & Bridget Share a Fixture with Aigner Christina.
CENTER CORE 35
Q1 - 2010
OSSTOWN
PEBBLE TZIP
FOSSIL
HAYDEN/HANOVER
GB
GB
GLAZE/SIGNATURE
TIG
GLAM
FOSSIL
SUTTER
GB
PEBBLE
GB
PEBBLE
TIG
PERFECT BODY
FOSSIL
SASHA
GB
NEW GLAZE/SIGNATURE
GB
GLAZED
TIG
MULTI POCKET
FOSSIL
CROSSTOWN
GB
GLAZED
SMALL DOOR
1 t-stand. Crosstown, $78, Camera (ZB2840), Flat Crossbody (ZB2841), EW Flap (ZB2837) & Flap
all Crossbody $108 (ZB2986), Black, Tan, Med Green, Paprika, Med Yellow, Fabric Print. Sasha
body $98, (ZB2340), Black, Camel, Med Yellow, Med Green. Sutter Large
) Promotional, Black, Sand, Med Green, Paprika, Med Yellow. Hayden Promo $98 (ZB2303),
ery, merchandise on t-stand with Hanover Promotional Crossbody. Giani Bernini: Glazed Large
Lemon. Pebble Small NS Crossbody $85 (6851) Navy, Black, Brown, Bone, White, Pink,
earl Oyster, White. Signature NS Crossbody $75 (7116) Bone, Gold, Indigo, Pink.
emon, Indigo. Pebble Camera Crossbody $98 (6979) Black, Brown. Merchandise NS
Bone, Pink, Melon, Lemon. Tignanello: Perfect Body $69 (T98120), Black, White, Aqua,
, Burnt Orange, Honey Glam Crossbody $109, (T93625), Black, White, Cognac, Sunshine,
hables Belting $99, (T94400), Black, Cognac, Sunshine, Tangerine. Touchables Cargo
ght, Grass, Pyrite, Linen. Bridget $84, (100851) Black, Leaf, Sunlight, Pyrite, Linen. Deena
uttercup, Pinkberry, Luggage, Cream. In Medium and Small Doors, The Sak Iris & Bridget share a
te, Apricot, Grass, Camel. Christina NS $68 (72119), Black Daffodil, White, Apricot,
HANDBAGS - ZOGS
DIV 8 , DIV HANDBAGS
JUNIOR HANDBAGS ROUNDED HOT LIST
GUESS
DREAM CATCHER
Q1 - 2010
KVZ
LOUNGE LIZARD
NINE WEST ASHLEE
HOBO'S ON FRONTS OF T-STANDS
CROSS BODIES ON BACKS OF T-STANDS
RANK BY VOLUME
Vendor/
Classification
9WEST
GUESS
KVZ
% to TOTAL
% to TOTAL
VOLUME $
DIV.
FL SPACE
1300.0
750.0
350.0
HOT LIST
ROUNDED BAGS FROM
9WEST
GUESS
KVZ
QUARTER
GUESS - DREAM CATCHER
SMALL ROUNDED HOBO (CR 242423) $85.00 BLACK, WHITE, COGNAC, YELLOW, LILAC
LARGE ROUNDED HOBO (CR 242423) $95.00 BLACK, WHITE, COGNAC, YELLOW, LILAC
HIGHLIGHTED BLACK, WHITE, AND YELLOW, RECESS COGNAC AND LILAC ON BACK OF
T-STANDS AND BACK OF TABLE.
NINE WEST- ASHLEE
MEDIUM HOBO (053107NW) $85.00 BLACK, WHITE, RED, YELLOW- FRONT OF T-STAND
DOUBLE HANG T-STANDS 1ST BLACK TOP/WHT BOTTOM, 2ND YELLOW TOP/RED BOTTOM
BOTTOM, 3RD T-STAND WHT/TOP, BLACK BOTTOM
SMALL CROSSBODY (053103NW) $69.00 BLACK, WHITE, RED, YELLOW -BACK OF T-STAND
SINGLE HANG T-STANDS 1ST WHT, 2ND RED AND YELLOW, 3RD BLACK
KATHY VAN ZEELAND- LOUNGE LIZARD
SMALL ROUNDED HOBO (H7110) $99.00 BLACK, WHITE & ZEBRA
LARGE ROUNDED HOBO (H7115) $110.00 BLACK, WHITE, & ZEBRA
DOUBLE HANG FRONT OF T-STAND(S)
CENTER CORE 37
HANDBAGS - ZOGS
Div8, Handbags
Small Leather Goods/Minibags - Top Doors
Q1 - 2010
JESSICA SIMPSON
LUCKY
CLEARANCE
STEVE MADDEN CLUTCHES
GUESS UNBOXED FASHION
GIANI BERNINI SOFTY
GUESS-CALGARY
GIANI BERNINI SOFTY
STYLE &CO CLUTCHES
GUESS-LELANI
GIANI BERNINI WRISTLETS
REACTION-UNBOXED FASHION
FOSSIL WRISTLETS
FOSSIL-UNBOXED FASHION
REACTION BUTTON UP
SPRING ST PURSE HANGERS
FOSSIL-WEEKENDER
FOSSIL POPSTITCH
RANK BY VOLUME
Vendor/
Classification
Fossil Slg
Giani Bernini
Guess
Reaction
Lucky
Kipling
Spring St.
Steve Madden
Style & Co Cltch
Fossil Minibag
Jessica Simpson
BOXED PROGRAMS
QUARTER
% to TOTAL
% to TOTAL
VOLUME $
DEPT.
FL SPACE
2667.0
2071.6
984.0
776.9
250.0
103.6
100.0
291.0
507.0
1058.0
104.0
1.7
1.3
0.6
0.5
0.2
0.1
0.1
0.2
0.3
0.7
0.1
ALL DOORS:
YEAR ROUND BOXED TABLE PROGRAM:
REACTION BUTTON UP
FOSSIL POPSTITCH
GIANI BERNINI COLLECTION
SPRING STREET PURSE HANGERS: MERCHANDISE WITH BOX OPEN ON A TABLE.TOWER OR 2
FT FIXTURE.
KIPLING: MERCHANDISE SLGS WITH HANDBAGS PRESENTATION
JESSICA SIMPSON : LAUNCHING IN 120 DOORS
SLG Q1 TREND: COLOR, METALLICS,WRISLETS, SIGNATURE , MINIBAGS
EVENING BAGS ARE MERCHANDISED WITH FASHION ACCESSORIES . PLEASE SEE
FASHION ACCESSORY ZOG
CENTER CORE 38
GIANI BERNINI
COLLECTION
FOSSIL-SASHA
HANDBAGS - ZOGS
Div8, Handbags
Small Leather Goods/Minibags - Mid Tier
Q1 - 2010
CLEARANCE
LUCKY
GUESS UNBOXED FASHION
CLEARANCE
STYLE& CO CLUTCHES
GIANI BERNINI SOFTY
GUESS-CALGARY SIG
STEVE MADDEN CLUTCHES
GUESS-LELANI (BOXED)
GIANI BERNINI SOFTY
GIANI BERNINI WRISTLETS
REACTION UNBOXED FASHION
FOSSIL WRISLETS
FOSSIL UNBOXED FASHION
REACTION BUTTON UP
FOSSIL-WEEKENDER
FOSSIL POPSTITCH
FOSSIL-SASHA
RANK BY VOLUME
Vendor/
Classification
Fossil Slg
Giani Bernini
Guess
Reaction
Lucky
Kipling
Spring St.
Steve Madden
Style&Co Clutch
Fossil Minibg
BOXED PROGRAMS
GIANI BERNINI
COLLECTION
QUARTER
% to TOTAL
% to TOTAL
VOLUME $
DEPT.
FL SPACE
2667.0
2071.6
984.0
776.9
250.0
103.6
100.0
291.0
507.0
1058.0
1.7
1.3
0.6
0.5
0.2
0.1
0.1
0.2
0.3
0.7
ALL DOORS:
FOSSIL POPSTITCH
REACTION BUTTON UP
SPRING STREET PURSE HANGERS: MERCHANDISE WITH BOX OPEN ON A TABLE.TOWER OR 2 FT FIXTURE
KIPLING: MERCHANDISE SLGS WITH HANDBAGS PRESENTATION
SLG Q1 TREND: COLOR, METALLICS,WRISLETS, SIGNATURE , MINI- CROSSBODY BAGS
CENTER CORE 39
HANDBAGS - ZOGS
Div8, Handbags
Sm Leather Goods/Minibags - Bottom Doors
CLEARANCE
STYLE & CO CLUTCHES
BERNINI SOFTY-BXD
BERNINI SOFTY-BXD
FOSSIL-WEEKENDER
FOSSIL-SASHA
FOSSIL POPSTITCH
BOXED PROGRAMS
RANK BY VOLUME
Vendor/
Classification
QUARTER
% to TOTAL
% to TOTAL
FL SPACE
ALL DOORS:
VOLUME $
DEPT.
Fossil
2667.0
1.7
Giani Bernini
2071.6
1.3
FOSSIL POPSTITCH
Style&Co Clutch
507.0
0.3
REACTION BUTTON UP
SLG Q1 TREND: COLOR, METALLICS,WRISLETS, SIGANTURE , MINIBAGS
HOT LIST
CENTER CORE 40
Q1 - 2010
NOTES
THE HOT LIST- NOVELTY LEGWEAR
8X20 SIGN BLOCK INSERT
CENTER CORE 42
MERCHANDISING
• Secure a location adjacent to the main floor accessory department to present hot list tights and leggings .
• Average store will require 6’ of wall and 2-4 4” floor fixtures.
• Newness in hosiery include novelty patterns, details and lengths in tights, leggings and socks. Novelty tights and
all leggings are Hot List.
• Hue Tights and leggings should occupy the # 1 location on the back wall of the Hosiery floor.
• The balance of fashion tights and leggings from DKNY, Jenni, Lauren, and Stocking Diva should be merchandised
behind the Hue lead fixture. The DKNY fixture should feature DKNY Smoothies.
• Adjacent to the novelty tight focal, ideally with frontage. Place a 2’ fixture of Hue novelty patterned and detailed socks. Presentations consist of liners, ruffled shortie and striped cotton body. If necessary supplement the presentation with patterned Jean socks.
VISUAL COLLATERAL
• Use existing leg forms to create impactful Leg Galleries. Use as many legs as available to distort tights and leggings on back walls and fixture tops. If foot forms are available display them on top of Hue novelty sock fixtures, mixing patterns on forms.
• Use 8x20 hot list graphics.
• Use Hue sign block on back walls.
SIGNING
• 5.5x7 Fed sign when on POS
DISTRO
• All Doors
CENTER CORE 43
HOSIERY - ZOGS
DIV 7 , HOSIERY
SHEERS
HANES SILK REFLECTIONS 717 &718
HANES SILK
HUE PINK PACKAGE
Q1 - 2010
HANES SILK REFLECTIONS 717 &718
BERKSHIRE KNEE HIGH
REFLECTIONS
HANES KNEE HIGHS
& THIGH HIGH/TOELESS
HUE
DONNA KAREN
BLUE
PACKAGE
HANES
ALIVE/AUS
HANES SILK
REFLECTIONS
HANES SILK
REFLECTIONS
HANES
ALIVE/AUS
BERKSHIRE
ULTRA SHEERS
QUEEN
BERKSHIRE
ULTRA SHEERS
HUE FASHION
CALVIN KLEIN
BERKSHIRE
YELLOW
HANES
SR OPAQUES
(2/15-3/15 the switch
to KNs)
HUE SHAPERS OR HUE SILKY SHEER
HANES SMOOTH ILLUSIONS (NEW)
RANK BY VOLUME
Vendor/
Classification
HANES
BERKSHIRE
HUE
CK
DK
QUARTER
BERKSHIRE
OPAQUES
SHIMMERS
HANES KNEE HIGHS
(Until 3/15 then switch
to SR Opaques)
BERKSHIRE KNEE HIGH
& THIGH HIGH/TOELESS
% to TOTAL
% to TOTAL
VOLUME $
DIV.
FL SPACE
6170.0
2292.0
1137.0
589.0
243.0
59%
22%
11%
6%
2%
57%
21%
14%
4%
4%
HOT LISTS
N/A
HANES
- Hanes Go Figure RTV'd in January, replaced with Smooth Illusions
- Visual collateral from Fall 2009 line sale to be used again for March line sale, dates TBD
- Silk Reflections is 67% of total Hanes business, 717 & 718 are 33% of SR business and
23% of total Hanes business
- Go Figure was 8% of business, should grow with new Smooth Illusions packaging
SHEERS
- Berkshire Ultra Sheer 30% of business, Queen 32%, Shimmers are 21% of business
- Rest of Berkshire is Opaques, Knee Highs, Thigh Highs and Toeless
- Hue biggest business in Sleek Control 50%, followed by fashion 24% & toeless/lace 18%
- Sheers are big idea in fashion/runways and will continue through Q2
- Hue Shapers & Silky Sheer not in all doors, put either Silky Sheer or Shapers on end cap
ITEM CATEGORY DETAILS:
HUE PINK PACKAGE: U5971
HUE SIKLY SHEER: U10762, U10925, U10763,
HUE BLUE PACKAGE: U5992, U5972, U5973, U6244, U6477, U6006,
HUE YELLOW PACKAGE: U5966, U2076, U7200, U10734 (seasonal fashion as well)
HANES SILK REFLECTIONS: 0D042, 0E064, 00P16, 00P15, 0A937, 0A663, 0B115, 717, 718, 0A567, 715, 716, 0G080, 0G092, 0A925, 0A570, 0A256, 0A257, 0A570
HANES AUS: 00P30, 706, 707
HANES ALIVE: 0F007, 810, 811
HANES SR OPAQUES: 0A923, 0A924, 0A999, 0B111
BERKSHIRE
BERKSHIRE
BERKSHIRE
BERKSHIRE
ULTRA SHEER: 4415, 4419, 4408, 4810,
OPAQUES: 4741, 4643, 8040, 4740, 4043, 4044, 4045, 8770
ULTRA SHEER QUEEN: 4411, 4413, 4418, 4821
QUEEN OTHER: 4414, 4416, 8116, 4489, 4808, 4417
BERKSHIRE SHIMMERS: 4429, 4412, 1340 (thigh high)
CENTER CORE 44
HOSIERY - ZOGS
DIV 7 , HOSIERY
SOCKS, TIGHTS & SLIPPERS
HUE BASIC TIGHTS
HUE BASIC SOCKS
Q1 - 2010
ISO BAMBOO
HUE TROUSER SOCKS
CLEARANCE
ISO BASICS
CLEARANCE
HUE SUMMER OPTIONS
CLEARANCE
CC COTTON BASICS (PINK)
JESSICA SIMPSON TIGHTS
ISO BASICS
DIVA TIGHTS/DIVA TROUSERS
LAUREN TIGHTS
CC EDV BASICS
CC DRESS BASICS (PURPLE)
JENNI SOCKS
CK BASICS
DKNY SMOOTHIES/FASHION/BASICS
HUE FASHION/BASIC FOOTLESS
CC EDV BASICS
CC EDV BASICS / MOTHER'S DAY BOX
HUE FASHION TIGHTS
HOTSOX (NOVELTY SOCKS)
LAUREN BASICS
CC SPORT (GREEN)
HUE 3PKS OR ELITE SPORT
JENNI LEGGINGS
CK SPORT (135)
NEW***
CC BAMBOO 4 PKS
(NATURAL)
HUE LEGGINGS
CC EDV BASICS / MOTHER'S DAY BOX
ALL DOOR SPORT SETUP
CC MOTHER'S DAY BOX
HUE COLOR
TIGHTS
HUE NOVELTY/
COLOR SOCKS
HUE 6 PKS SPORT
RANK BY VOLUME
Vendor/
Classification
HUE SOCKS
CHARTER CLUB
POLO
HOT SOX
CK
JENNI
DIVA
Vendor/
Classification
QUARTER
% to TOTAL
% to TOTAL
VOLUME $
DIV.
FL SPACE
4256.0
2195.0
334.0
310.0
247.0
145.0
34.0
57%
29%
4%
4%
3%
2%
0%
43%
29%
10%
5%
10%
5%
0%
QUARTER
% to TOTAL
% to TOTAL
VOLUME $
DIV.
FL SPACE
3197.0
193.0
155.0
82.0
82.0
77.0
84%
5%
4%
2%
2%
2%
55%
9%
9%
9%
9%
9%
Vendor/
QUARTER
% to TOTAL
% to TOTAL
Classification
VOLUME $
DIV.
FL SPACE
1025.0
771.0
57%
43%
60%
40%
HUE TIGHTS
DKNY
JENNI
JESSICA
DIVA
LAUREN
CC SLIPPERS
ISO SLIPPERS
POLO SPORT
(265 doors)
SOCKS
- Sport Tables should be merchadised in the following priority based on number of tables available: #1 Hue 6 Pair Packs
#2 CC Sport Packs #3 Hue 3 Pair Packs #4 CC Bamboo 4 Packs
- Top 30 doors get Hue Elite and 3 Pack Sport, need additional presence on floor, either table or fixture
- CC Sport 3 Packs are now promotional at $10.00, to be run at 25% for specific dates TBD
- CC Bamboo Packs 4 socks for price of 3, $15.00 promotable $9.99- Day in Day out Buy 3 get 1 Free!
- Hotsox expanding, will be in 350 doors SP10. Novelty 3 packs and 6 packs focus
- Starting SP10 Polo Sport moves to 3/$12 or 2/$12 for Supersoft, entire table at $12 price point.
- Sport represents 30% of business, dress/casual 25%, summer options 13% (Q2 business), trousers 12%, fashion 8%
TIGHTS
- Fashion tights and footed tights continue to be biggest trend for Q1
- Leggings and footless should be front focal, U6695 being replaced with U10951
- DKNY Smoothies launching in 173 doors. Promotion events starting Feb. Top doors get full fixture- 1 side DKNY Basics/Fashion, 1 side
Smoothies. Smaller doors sharing 1 side of fixture for all DKNY fashion/basics and Smoothies.
- Drive leggings to 30% of total tight business
SLIPPERS
- Large doors get 2 full fixtures for EDV slippers, 1 for Iso slippers. Smaller doors get 1/2 fixture for EDV and 1/2 for Iso
- CC Mother's Day Box (2 pairs for $40.00, promoted at $19.99). Top 35 doors have units for icon table and tower, next 237 doors
will have enough for full tower presentation, bottom 333 doors will have 1 hanging box fixture presentation
- Mother's Day slippers ship 2/15 for top doors, 3/15 for smaller doors. Set up in stores on tower fixture once it hits, smaller doors set up
additional fixture.
HOT LIST
Total Leggings and Fashion Tights $1.6M
CENTER CORE 45
NOTES
women’s shoes
women’s shoes
women’s shoes contents
hot list checklist
edv checklist
floorplans
flip flops
caged - hot list
mellow yellow - hot list
cuffed sandals - hot list
embellished sandals - hot list
zipped back sandals - hot list
zogs
hot list checklist
embellished sandals
caged sandal
cuffed sandals
zipper back flat sandals
mellow yellow shoes
edv checklist
style & co. pamela $39.98
style & co. lenore $39.98
style & co. evelyn $29.98
style & co. mulan $29.98
style & co chicklet jamie $29.98
style & co. posy $34.98
alfani cammi step n flex $49.98
alfani gracie step n flex $59.98
alfani voyaget stretch sandal $39.98
alfani tanner $39.98
alfani maddy $59.98
karen scott wendy $39.98
karen scott reece $29.98
karen scott amie $39.98
karen scott carolton $24.98
karen scott benedict $39.98
karen scott clancy $39.98
edv checklist
style & co. lenore $39.98
alfani gayla $49.98
karen scott clancy & benedict $39.98
inc beauty $59.98
karen scott aimee & wendy $39.98
alfani voyage & tanner sandal $39.98
naturalizer sundown $44.98
baretraps ally stretch $29.98
rampage madyson $29.98
rampage frankie $29.98
rampage reva $29.98
keds electro $44.98
keds hampton $44.98
baby phat lola $29.98
steve madden swindee $34.98
madden girl soledad $29.98
aigner haven $49.98
aigner marbella $49.98
aigner wren $54.98
aigner tender $49.98
edv checklist
ak anne klein lanza $44.98
ak anne klein santiago $49.98
nine west naughty $49.98
nine west champion $49.98
bandolino berry $49.98
baddolino shelly $49.98
bandolino rayonna $49.98
bandolino endall $44.98
bandolino jamerson $49.98
bandolino quizzer $39.98
kenneth cole reaction glam $39.98
clarks prarie rain $49.98
clarks patty jane $49.98 marc fisher kat $59.98
marc fisher abruzza $59.98
marc fisher adella $39.98
mia adena $44.98
enzo angiolini muffin $59.98
enzo angiolino maylie $59.98
enzo angiolini nine $49.98
FLOORPLAN KEY
CENTER CORE/ Shoes.- Big Ideas, Hot List & Key Items
2010 first quarter
GONZALEZ / SHOES
$ Volume
B BIG IDEAS
**1. TOTAL SANDALS Q1
**2. DRESS SHOES W/DETAILS
3. MOCCASINS - AK, BANDOLINO,FRANCO SARTO, ALFANI.
4. COACH SNEAKERS
5. FLIP FLOPS - HANGING
$60.0M
$60.0M
$30.0M
$11.0M
$ 4.5M
HOT LIST
1. EMBELLISHED - BETTER EMBELLISHED SANDALS- 4/1
3. CUFFED SANDALS - JUNIOR TREND- 2/15
4. ZIPPY HEELS- JUNIOR TREND FLAT SANDALS WITH ZIPPER BACK 4/1
5. MELLOW YELLOW
$12.0M
$ 5.0M
$ 2.7M
$ 2.2M
$ 2.2M
KEY ITEMS
G1. COACH BARRETT - $88.00
G2. SKECHERS SHAPE-UP - $100.00
G3. FIT FLOP
G4. 9WEST PUMPS- NUCIO & BARB $69.00
$ 4.0M
$ 3.3M
$ 2.3M
$ 2.1M
** ITEMS THAT ARE * APPEAR IN MULTIPLE LOCATIONS AND ARE NOT NUMBERED **
CENTER CORE 51
CENTER CORE - SHOES prototypical plan (Model A)
2010 first quarter - Version 1
FLOW AREA
B
BIG IDEA
KEY ITEMS
HOT LIST
TIGHTS &
LEGGINGS
ALFANI
D. 307
STATUS FLIPS
B MAK
HANDBAGS
SUN
BELTS
DOONEY &
BOURKE
PASHMINA
DRESS ACCESSORIES
KORS
FEDORAS
NECKWRAPS
INFINITY
ROUNDED
BAG
COACH
G1
COACH
B
4
CROSS
BODIES
CROSS BODIES
BEST FASHION
BCBG
GUESS
CARLOS
LUCKY
TIGANELLO
( 2/15)CAGED
DOLCE VITA
HANDBAGS
GIANI
BERNINI
KORS
ENZO
LAUREN
KLEIN
CIRCA
AK
3
MELLOW
B
ALFANI YELLOW ( 2/15)
BETTER TRADITIONAL
FRANCO SARTO B
THE
SAK
LUCKY
ECKO
STYLE & CO
AIGNER
BANDOLINO B
FOSSIL
STEVE
MADDEN
3
STYLE & CO.
WHITE MOUNTAIN
KAREN SCOTT
LIFESTRIDE
G4
9WEST
3
GUESS
BETTER
FASHION
JESSICA
SIMPSON
MARC FISHER
MODERATE
WOMENS
SOFFT
SHOES
NATUALIZER
COMFORT EASY SPIRIT
CUFFED JESSICA
G3 CLARKS
SANDALS (2/15) SIMPSON
5
B FIT
MERRELL
JUNIORS/
FLOP ECCO
ATHLETIC
5
BORN/ BOC
B STATUS
FLIPS
SARTO
LSS
9WEST
SLG
G2
SKECHERS
KVZ
KIPLING
INC
AIGNER
CARLOS
PROTOTYPICAL FLOORPLANS SHOES
CENTER CORE- SHOES prototypical plan (Model A)
2010 first quarter - Version 2
B
FLOW AREA
BIG IDEA
KEY ITEMS
HOT LIST
TIGHTS &
LEGGINGS
STATUS FLIPS
ALFANI
D. 307
B MAK
HANDBAGS
SUN
BELTS
DOONEY &
BOURKE
PASHMINA
DRESS ACCESSORIES
KORS
FEDORAS
NECKWRAPS
INFINITY
ROUNDED
BAG
COACH
G1
COACH
B
4
CROSS
BODIES
CROSS BODIES
BEST FASHION
BCBG
GUESS
CARLOS
LUCKY
TIGANELLO
( 2/15)CAGED
DOLCE VITA
HANDBAGS
GIANI
BERNINI
KORS
ENZO
LAUREN
KLEIN
CIRCA
9WEST
THE
SAK
LUCKY
ECKO
STEVE
MADDEN
MARC FISHER
STYLE & CO
INC
MELLOW
YELLOW ( 2/15)
3
SARTO B
3
B AK BETTER AIGNER 3
STYLE & CO.
WHITE MOUNTAIN
TRADITIONAL
KAREN SCOTT
WOMENS
SHOES
SOFFT
NATUALIZER
COMFORT EASY SPIRIT
5
CLARKS
FIT B
MERRELL
FLOP
ECCO
BORN/ BOC
B
BANDOLINO
ALFANI
LIFESTRIDE
G3
FOSSIL
G4
BETTER
FASHION
MODERATE
AIGNER
5
SARTO
JUNIORS/
ATHLETIC
FLIPS
LSS
SLG
G2
SKECHERS
KVZ
KIPLING
9WEST
CUFFED JESSICA
SANDALS SIMPSON
(2/15)
B STATUS
GUESS
JESSICA
SIMPSON
CARLOS
BEST ZONE
Best Fashion MGM 1602
Coach
BCBGeneration
Guess
Carlos Santana
Lucky
Dolce Vita
Rachael Roy
Best Traditional MGM 1601
Kors
Tahari
Enzo
DKNYC
Circa J&D
Calvin Klein
Lauren
B. Makowski
BETTER ZONE
Better Fashion MGM 1604
Nine West
Marc Fisher
INC
KC Reaction
Unisa
Better Traditional MGM 1603
Bandolino
AK Anne Klein
Alfani
Nina
Franco Sarto
Sperry
Aigner
Caparros
Tommy Hilfiger
GOOD ZONE
Moderate MGM 1606
Onex
Style & Co.
Callisto
BareTraps
White Mt.
Karen Scott
LifeStride
Impo
JUNIORS ZONE
Juniors MGM 1607
Jessica Simpson
Madden
Harajuku Lovers
Rampage
Roxy
Roxy
Madden Girl
Chinese Laundry
Baby Phat
Blowfish
Kenzie Girl
Rocket Dog
Reef
Mia
Unlisted
Report
Havaianas
Naughty Monkey
Unity
Pastry
Dr. Scholl's
ATHLETIC ZONE
COMFORT ZONE
Comfort Designer MGM 1605
Merrell
Ecco
Geoxx
Reiker
Josef Seibel
SAS
Tsubo
Comfort Traditional MGM 1605
Easy Spirit
Naturalizer
Sofft
Aerosoles
Comfort Casual MGM 1605
Clarks
Born
BOC by Born
Privo
J-41
Hush Puppies
Fit Flops
Crocs
MGM 1607
Skechers
Lacoste
Puma
Converse
Nike
Ed Hardy
Reebok
Keds
CENTER CORE 54
that’s the magic of Macy’s
FLOORPLAN KEY
2010 first quarter
GONZALEZ / SHOES
$ Volume
B BIG IDEAS
4. COACH SNEAKERS
$60.0M
$60.0M
$30.0M
$11.0M
$ 4.5M
HOT LIST
5. MELLOW YELLOW
$12.0M
$ 5.0M
$ 2.7M
$ 2.2M
$ 2.2M
KEY ITEMS
G3. FIT FLOP
$ 4.0M
$ 3.3M
$ 2.3M
$ 2.1M
CENTER CORE 56
CENTER CORE - SHOES prototypical plan (Model B)
2010 first quarter
B
FLOW AREA
BIG IDEA
WOMENS
SHOES
CUFFED
SANDALS
2/15
JUNIORS/
ATHLETIC
STATUS FLIPS
JESSICA
SIMPSON
5
B
SKECHERS
ATHLETIC
HOT LIST
KEY ITEMS
( 2/15)
CAGED GUESS
DOLCE VITA
4
BCBG
B COACH
LUCKY
G1
BEST
BETTER
FASHION
KORS
FASHION
G2
JUNIOR
DRESS
G4
CLARKS
PRIVO
COMFORT 5 B BORN/
G3
FIT FLOP
BOC
9WEST
CALVIN
KLEIN
MARC FISHER
MERRELL
INC
BEST
TRADITIONAL
CIRCA
J&D
NATUALIZER
MELLOW
ENZO YELLOW ( 2/15)
STYLE &
SOFFT
CO
EASY
3
MODERATE
WHITE 3
B
SPIRIT
B
AK BANDOMOUNTAIN
KAREN
ALFANI
LINO
SCOTT
BETTER
LIFESTRIDE
TRADITIONAL
ECCO
SARTO B
3
AIGNER
Entrance
BEST ZONE
Coach
BCBGeneration
Guess
Carlos Santana
Lucky
Dolce Vita
Rachael Roy
Kors
Tahari
Enzo
DKNYC
Circa J&D
Calvin Klein
Lauren
B. Makowski
BETTER ZONE
Nine West
Marc Fisher
INC
KC Reaction
Unisa
Bandolino
AK Anne Klein
Alfani
Nina
Franco Sarto
Sperry
Aigner
Caparros
Tommy Hilfiger
GOOD ZONE
Moderate MGM 1606
Onex
Style & Co.
Callisto
BareTraps
White Mt.
Karen Scott
LifeStride
Impo
JUNIORS ZONE
Juniors MGM 1607
Jessica Simpson
Madden
Harajuku Lovers
Rampage
Roxy
Roxy
Madden Girl
Chinese Laundry
Baby Phat
Blowfish
Kenzie Girl
Rocket Dog
Reef
Mia
Unlisted
Report
Havaianas
Naughty Monkey
Unity
Pastry
Dr. Scholl's
ATHLETIC ZONE
COMFORT ZONE
Merrell
Ecco
Geoxx
Reiker
Josef Seibel
SAS
Tsubo
Easy Spirit
Naturalizer
Sofft
Aerosoles
Clarks
Born
BOC by Born
Privo
J-41
Hush Puppies
Fit Flops
Crocs
MGM 1607
Skechers
Lacoste
Puma
Converse
Nike
Ed Hardy
Reebok
Keds
CENTER CORE 58
FLOORPLAN KEY
2010 first quarter
GONZALEZ / SHOES
$ Volume
B BIG IDEAS
4. COACH SNEAKERS
$60.0M
$60.0M
$30.0M
$11.0M
$ 4.5M
HOT LIST
5. MELLOW YELLOW
$12.0M
$ 5.0M
$ 2.7M
$ 2.2M
$ 2.2M
KEY ITEMS
G3. FIT FLOP
$ 4.0M
$ 3.3M
$ 2.3M
$ 2.1M
CENTER CORE 60
CENTER CORE - SHOES prototypical plan (Model C)
2010 first quarter
FLOW AREA
B
BIG IDEA
HOT LIST
KEY ITEMS
G3
LIFESTRIDE
KAREN
SCOTT
ATHLETIC
LAUREN
MODERATE
G3
WHITE
MOUNTAIN
5
B
FIT FLOP
PRIVO
CLARKS BORN/
BOC
COMFORT ECCO
MERRELL
EASY
SPIRIT
SOFFT
STYLE &
CO
NATUALIZER
3
AIGNER
B
3
B
SARTO
ALFANI
BETTER
TRADITIONAL
BANDOLINO B 3
MELLOW
AK
YELLOW ( 2/15)
ENZO
BEST
TRADITIONAL
CIRCA
J&D
CALVIN
KLEIN
KORS
LUCKY
INC
CARLOS
MARC FISHER
BEST
GUESS
G4
9WEST
BCBG FASHION
G1
4
COACH B
BETTER
FASHION
DOLCE VITA
CAGED
( 2/15)
SKECHERS
STATUS B
FLIPS
5
G2
JUNIORS/
ATHLETIC JUNIOR
DRESS
JESSICA CUFFED
SIMPSON SANDALS
(2/15)
CENTER CORE 61
BEST ZONE
Coach
BCBGeneration
Guess
Carlos Santana
Lucky
Dolce Vita
Rachael Roy
Kors
Tahari
Enzo
DKNYC
Circa J&D
Calvin Klein
Lauren
B. Makowski
BETTER ZONE
Nine West
Marc Fisher
INC
KC Reaction
Unisa
Bandolino
AK Anne Klein
Alfani
Nina
Franco Sarto
Sperry
Aigner
Caparros
Tommy Hilfiger
GOOD ZONE
Moderate MGM 1606
Onex
Style & Co.
Callisto
BareTraps
White Mt.
Karen Scott
LifeStride
Impo
JUNIORS ZONE
Juniors MGM 1607
Jessica Simpson
Madden
Harajuku Lovers
Rampage
Roxy
Roxy
Madden Girl
Chinese Laundry
Baby Phat
Blowfish
Kenzie Girl
Rocket Dog
Reef
Mia
Unlisted
Report
Havaianas
Naughty Monkey
Unity
Pastry
Dr. Scholl's
ATHLETIC ZONE
COMFORT ZONE
Merrell
Ecco
Geoxx
Reiker
Josef Seibel
SAS
Tsubo
Easy Spirit
Naturalizer
Sofft
Aerosoles
Clarks
Born
BOC by Born
Privo
J-41
Hush Puppies
Fit Flops
Crocs
MGM 1607
Skechers
Lacoste
Puma
Converse
Nike
Ed Hardy
Reebok
Keds
CENTER CORE 62
utting it all together
HANGING FLIP FLOPS
FLIP FLOP MURAL
CENTER CORE 64
SIGN BLOCK INSERT
MERCHANDISING
• Hanging flip-flops bought out of the shoe division will be pulled together in one zone.
• Ideally this product will be merchandised front to back on the fashion accessories floor or in the back of the Juniors/
Athletic zone on the Women’s Shoe floor. Do not split the presentations. The only expectation would be Fit Flops, which if the flip-flops zone Is In the Dress Accessory Dept. Fit Flops may be double exposed In Women’s Shoes.
• Stores who have small accessories floors, will position this merchandise on the parent shoe floor. DVPs and DMs/DPs should work together to determine the best location on a store-by-store basis, by conducting a productivity analysis. Use store SAPA reports.
• Merchandise product on 2” or 4’ slat wall fixtures and back walls. Havaianas should occupy back walls. (297 doors). Stores that do not carry Havaianas should merchandise Marc Fisher on the back wall. See DP brand matrix.
•
Stores should merchandise this product vertically in two zones fashion and traditional. The fashion brands are: BCBG
Generation, Marc Fisher, INC, and Roxy. The traditional brands are Fit Flop, Clarks, Le Sport Sac and Reef. Each Brand
should have its own side of a fixture do not mix brands on the same fixture. Le Sport Sac is a later delivery and can be
merchandised on the back of the Clarks fixture. These 2 brands can be on the same fixture.
• Sku count by brand in the average door: BCBG Generation- 4 skus, Marc Fisher- 8 Skus, Inc- 4 skus, Fit Flop-18 skus, Clarks
8 skus, Reef 12 skus, Roxy-12 skus, Haviannas-8 skus, Le Sport Sac 4 skus. Note: Some larger doors may have additional
fashion skus In Roxy, and Reef.
• Product should be merchandised style across and color down. Integrate prints with coordinating solids.
• Flat strap and pegs will be required to ensure maximum back wall presentation.
Note: The stores will also own a Hanging Sandal program from Style and Co, BCBG Generation and Crocs. These sandal
programs should be merchandised as a hanging presentation on the Women’s Shoe floor and not with the status flip flop
programs. See Women’s Shoe zog for detail.
VISUAL COLLATERAL
• Specifics for collateral will be forth coming.
SIGNING
• 5.5x7 Fed sign when on POS
CENTER CORE 65
THE HOT LIST- CAGED
HOT LIST BUSTFORM COVERS
CENTER CORE 66
HOT LIST 8X20
MERCHANDISING
• Best Fashion Zone: HOT LIST: CAGED - A collection of caged footwear from Dolce Vita, INC, and Marc Fisher. In the 300 Dolce Vita stores (see DP matrix for door list) pull the caged silhouettes from these 3 brands together doors to create a Hot List presentation on the Best Fashion Floor.
Note: Many stores have not presented 3 hot list or trend
statements. DM/DM should work together to Identify trend table allocation on the Best Floor. This hot list statement is
not an all door statement. It will roll to 540 doors. See DP vendor matrix for brands by location.
• In the 300 Dolce Vita stores product consists of Dolce Vita: Cabo and Reno (3) skus, INC, Ballard, Cage and Rizzy (5), Marc
Fischer, Tierra, Hoken, (4)
• In the 238 doors that do not carry Dolce Vita or INC. Pull the Marc Fisher and 9 West; Guess and BCBG caged silhouettes
together to create an HOT List presentation on the Best Fashion Floor. In addition to Marc Fisher skus listed above, 9 West: Bottles up, Shoe snoop and Gianni (March) 7skus, Guess- Lory (2), Guess Rianne (1) and Palone
VISUAL COLLATERAL
• Hot List Graphic
SIGNING
• 5.5 x 7 Fed Sign when on POS
DISTRO
• All Best Doors
CENTER CORE 67
THE HOT LIST-MELLOW YELLOW
CENTER CORE 68
HOT LIST 8X20
MERCHANDISING
• Better Zone: Mellow Yellow Hot List item - A collection of better dress silhouettes with a common theme of yellow.
Solids, prints and paisleys infused with pinks, greens and blues.
• The product consist of 9 West- Esher, Bandalino- Shelley, Alfani-Amore (2), Valencia, Candice, Anne Klein- Kalei (2),
Catherine, Marc Fisher (2), Style and Co. - Celine (2), Pamela, Jackie.
Shine in - Trend Table - 2/15
Better Zone
A brilliant and shimmering palette with metallic gold hues enhancing
her joy of life. Yellow as a symbol of the Sun, Happiness, Power, Wealth,
Light and energy is our color of choice for spring.
VISUAL COLLATERAL
• Hot List graphic
SIGNING
DISTRO
• All Best Doors
CENTER CORE 69
THE HOT LIST-CUFFED SANDALS
CENTER CORE 70
HOT LIST 8X20
MERCHANDISING
• Junior Zone: Hot List Cuffed-Merchandise as the lead table to the Junior Zone. A collection of cuffed and hooded flat sandals many with thong and toe ring construction.
• The product consist of Chinese Laundry- Suri (2), Mia- Harlot (2), Report- Daisy (2), Madden Girl-Perf Sandal (2),
Steve Madden- Suede Hooded Sandal (2), Jessica Simpson- Nikina, NYLA- Leather hooded sandal.
• Use Acrylic sandal form to maintain the shape of the silhouette. Sandal forms will be distributed to stores and available on the MP30 ordering system.
Cuffed - Hot List Table - 2/15
Juniors zone
Is it a sandal or a boot, this warm weather option of a summer boot will take over the streets this season.
VISUAL COLLATERAL
SIGNING
DISTRO
• All Best Doors
CENTER CORE 71
THE HOT LIST-EMBELLISHED SANDALS
CENTER CORE 72
HOT LIST 8X20
MERCHANDISING
• Better Zone: 4/1 set up. HOT LIST: Embellished - a collection of embellished sandals. Silhouettes Include flats, thongs, wedges, and foot beds.
• The product consists of Bandolino: Galena, Gaile, and Fanola 9 skus, Reaction: Glam, NShine, Touch of Glam, Glam Slam, Petal Glam, Personified and Stepping Zone 21skus, White Mountain: Chablis, Sinca, Cherish, Metor, Georgette, 6 skus. Karen Scott: Cadi, 2 skus.
Embellished - Hot List Table - 4/1
Better zone
For Spring-Summer 2010, embellished sandals are everywhere, and they are the perfect sandal from the city
to suburbs. Rhinestones, studs, stones, beads, and leather
cutouts are a must.
VISUAL COLLATERAL
SIGNING
DISTRO
• All Best Doors
CENTER CORE 73
THE HOT LIST -ZIPPED BACK SANDALS
CENTER CORE 74
HOT LIST 8X20
MERCHANDISING
• Junior Zone 4/1 set up. HOT LIST: Zippy Heels - A collection of zip backed flat sandals. Silhouettes Include flats with caged uppers, thongs, toe rings always zipped back. When featuring product Insure to turn 30% of the styles to feature zipped back detail to the customer.
• The product consists Roxy: GoGo’s (2), Mia: Tuscan (1), Steve Madden: Cisco (3), Radiantt (2), Madden Girl: Creative (1), Thunder (2) Rampage: Jemmy (3), Kensie Girl: Denise (2), Shaylo (2).When featuring product Insure to turn 30% of the
styles to feature zipped back detail to the customer.
Zipped - Hot List Table - 4/1
Juniors zone
The new gladiators are higher up the ankle and have a mini boot like feel. Back zippers add detail and function to this
updated classic.
VISUAL COLLATERAL
• Hot List Graphics
SIGNING
CENTER CORE 75
NOTES
Biviel
2
$75
$37,500
382
Frye
28
$800
$28,571
381
Bruno Magli
10
$425
$42,500
381
Paul Green
12
$
Frye
28
$800
$28,571
382
Miss Sixty
16
$450
$28,125
381
Paul Green
12
$425
$35,417
381
Robert Clergerie
1
$
ss Sixty
16
$450
$28,125
382
Plat. Bagdley Mishka
18
$500
$27,778
381
Robert Clergerie
1
$65
$65,000
381
Ugg
$500
$27,778
382
Report Signature
12
$330
$27,500
381
Ugg
35
$1,050
$30,000
381
$330
$27,500
382
Bebe
20
$500
$25,000
381
Joan & David
9
$270
$30,000
381
$500
$25,000
382
True Religion
9
$160
$17,778
381
Sesto Meucci
6
$180
$30,000
381
Donna Karan
1
$
382
Vince Camuto
80
$1,400
$17,500
381
Designer 1/
Donna Karan
Bridge Zone
$20
$20,000
381
La Canadiene
9
Boutique Bridge
9
80 MGM 1602
$1,400
Fashion
$17,500
381
$333
$ per door
Dept.
Vendor
$65
$65,000
381
Taryn Rose
4
Marc by Marc Jacobs
6
$200
Best Traditional
MGM 1601
$33,333
381
DKNY
1
$
$ $32,500
per door
381
Stuart Weitzman
40
$2
gdley Mishka
18
t Signature
12
Bebe
20
WOMEN’S SHOES - ZOGS
e Religion
9
$160
$17,778
e Camuto
80
$1,400
$17,500
382
utique 9
80
$1,400
$17,500
Dept.
Vendor
382
Via Spiga
382
Best Zone
endor
# of doors $ Volume/Millions $ per door Dept.
382
51
398
$44,300
$111,307
056
382
279
570
$22,100
$38,772
056
382
279
389
$14,800
$38,046
355
382
279
270
$8,000
$29,630
056
382
279
Lucky
370
$8,000
$21,622
056
382
279
lce Vita
300
$5,000
$16,667
056
382
279
hael Roy
135
$2,000
$14,815
056
eneration
Guess
s Santana
36
$2,000
MarcianoBest Fashion
11 MGM 1602 $500
$55,556
381 Zone
Best
$45,455
381
4
$165
381
382 Lamb (Gwen
Dept.
VendorStefani)
# of doors
$ Volume/Millions
$ $41,250
per door Dept.
Best Traditional
MGM
1601
Coach
055
382
382
382
Betsy Johnson
9
398
VendorCoach
# of doors
Max Studio
21
BCBGeneration
Kors
232570
Biviel
2
Tahari Guess
126389
Frye
28
Carlos
Santana
Enzo
190270
Miss Sixty
16
DKNYC Lucky
59370
Plat. Dolce
Bagdley
Mishka
18
Vita
Circa J&D
264300
Report Signature
12
CalvinRachael
Klein Roy
334135
Bebe
20
Lauren
169
True Religion
9
B. Makowski
26
Vince Camuto
80
382
Boutique 9
$1,400
Casadei
1
Kors byVendor
Michael Kors
$350
$38,889
381
$44,300
$111,307
056
$ Volume/Millions
$ per door
$800
$38,095
381
$22,100
$38,772
$11,500
$49,569056
$75
$37,500
$14,800
$38,046
$5,800
$46,032355
$800
$28,571
$8,000
$29,630
$7,800
$41,053056
$450
$28,125
$8,000
$21,622
$2,400
$40,678056
$500
$27,778
$5,000
$16,667
$9,700
$36,742056
$330
$27,500
$2,000
$14,815
$11,500
$34,431056
$500
$25,000
$5,000
$29,586055
$160
$17,778
$250
$9,615
$1,400
$17,500
80
Designer Fashion9 MGM 1601 $3
La Canadiene
Vendor
# of doors
$ Volume/Millions
Women's
Sho
35
$1
Spring 2010
- Seaso
Joan & David
9
$
Brands
by Zo
Sesto Meucci
6
$
Designer Traditional MGM 1
# of doors $ Volum
$
2
# of doors
$65
$ Volume/Millions
Moschino
Kors
3
232
$95
$11,500
$31,667
$49,569
381
Cole Haan
67
$4
Juicy
Tahari
11
126
$300
$5,800
$27,273
$46,032
381
Donald Pliner
37
$1
Enzo
190
$7,800
$41,053
381
Bruno Magli
10
$
DKNYC
59
$2,400
$40,678
381
Paul Green
12
$
Circa J&D
264
$9,700
$36,742
381
Robert Clergerie
1
$
Calvin Klein
334
$11,500
$34,431
381
Ugg
35
$1
Lauren
169
$5,000
$29,586
381
Joan & David
9
$
B. Makowski
26
$250
$9,615
381
Sesto Meucci
6
$
381
Donna Karan
1
$
381
La Canadiene
9
$17,500
Best Zone
Better Zone
Dept.
Better Zone
ne West
672
$33,000
$49,107
273
rc Fisher
538
$18,300
$34,015
383
260
$8,200
$31,538
257
Reaction
INC
537
$14,475
$26,955
383
Unisa
65
$1,150.0
$17,692
383
383
Coach
$44,300
056
Vendor
# of398
doorsMGM
$ Volume/Millions
$$111,307
per door Dept.
Better Traditional
1603
BCBGeneration
570
$22,100
$38,772
056
Nine West
672
$33,000
$49,107
273
Vendor
# of doors
$ Volume/Millions
$ per door
279
Guess
389
$14,800
$38,046
355
529
Marc
Fisher
$18,300
$34,015
Bandolino
672538
$31,500
$46,875383
279
CarlosINC
Santana
270
$8,000
$29,630
056
218
$8,200
$31,538
AK Anne Klein
508260
$19,300
$37,992257
279
370
$8,000
$21,622
056
383
KC Lucky
Reaction
$14,475
$26,955
Alfani
457537
$15,400
$33,698383
279
Dolce Vita
300
$5,000
$16,667
056
529
$1,150.0
$17,692
Nina Unisa
32365
$6,770
$20,960383
279
Rachael Roy
135
$2,000
$14,815
056
Franco Sarto
338
$5,350
$15,828383
055
Sperry
152
$2,215
$14,572383
279
388
383
Aigner
385
$5,500
$14,286383
383
Caparros
196
$2,350
$11,990383
383
Tommy Hilfiger
276
$1,565
$5,670
Le SportSac *
27
$1,000
$37,037
of doors MGM
$ Volume/Millions
Better #Traditional
1603Good Zone $ per door
Kors
Vendor
Caparros
386
Tommy Hilfiger386
endor
# of doors $ Volume/Millions $ per door
Dept.
Vendor
388
Dept.
Nine
West
Vendor
529
394
667
$19,000
$28,486
218
394
383
394
386
Callisto Timberlan
305
BareTraps
305
Sporto 1
$27,778
386
386
$18,367
634
Karen Scott
4
$17,621
386
LifeStride
3
386
Impo
1
$14,167
$5,223.9
27
$1,000
$37,037
White
305 Mt. Khombu4
receive
receive hanging
hanging flip-flop
flip-flop
Go
Better Traditional
MGM 1603
Athletic
Zone
#MGM
of doors
$ Volume/Millions $ per door Dept.
1607
Athletic Zone
$33,000
# of672
doors MGM
$ Volume/Millions
$ $49,107
per door
1607
Marc Simpson
Fisher
538
Jessica
667
Dept.
Vendor
INC
260
667
396 Madden
Skechers
KC Reaction
537
Harajuku
Lovers Lacoste
20
396
Unisa
65
660
396Rampage
Puma
$18,300
# $19,000
of doors
$8,200
$18,000
550
$14,475
$350
21
$1,150.0
$7,600
220
273
Vendor
# of doors
$ Volume/Millions
MGM
1607
Bandolino
Dept.
672
Vendor
# $31,500
of doors
$34,015
383
AK Anne Klein
$$28,486
Volume/Millions $ per door 396
$31,538
257
Alfani
$26,987
$6,200
$11,273 396
$26,955
383
Nina
$17,500
$220
$10,476 396
$17,692
383
Franco Sarto
$11,515
$1,800
$8,182 396
383
Sperry
$7,333
$3,700
$6,727 396
383
Aigner
$7,333
$1,800
$6,000 396
383
Caparros
$5,672
$2,200
$5,000 396
Tommy Hilfiger
$5,400$800 383
$2,667 396
Le SportSac *
$4,762$440
$244
508
Skechers
Dept.
457
Lacoste
392
323
Puma
392
338
Converse
392
152
Nike
392
Ed 385
Hardy392
196
Reebok
392
276
Keds
392
27
$17,500
529
394
ampage
660
$7,600
$11,515
394
396 Roxy
600
Converse
Roxy
600
$4,400
$7,333
394
396 Roxy
600
Nike
$4,400
300
Roxy
600
$4,400
$7,333
394
Madden Girl
396
670
Ed Hardy
$3,800
440
dden Girl
670
$3,800
$5,672
394
Chinese
Laundry Reebok
500
396
$2,700
300
se Laundry
500
$2,700
$5,400
394
396Baby Phat
$3,000
1800
by Phat
630
$3,000
$4,762
394
Blowfish
450
$2,100
$4,667
* Note: Le SportSac - 27 doors to receive full asst. and 300 doors to
owfish
450
$2,100
$4,667
394
Kenzie Girl
670
$3,000
$4,478
receive hanging flip-flop
nzie Girl
670
$3,000
$4,478
394
Rocket Dog
620
$2,700
$4,355
cket Dog
630
Keds
620
$2,700
$4,355
394
Reef
590 Zone
Juniors
$2,300
$3,898
Reef
590
$2,300
$3,898
394
Mia
MGM
4501607
$1,750
$3,889
Mia
450
$1,750
$3,889
Dept.
394
Vendor
Unlisted
394
Jessica
Simpson
Report
667
635
$19,000
$2,200
# of345
doors $ Volume/Millions
$ per
door
$1,250
$3,623
Modera
$ per door
Dept.
Vendor
# of
$46,875
386
Onex
$ Volume/Millions
per door
Dept.
Ve
Comfort
Designer MGM$ 1605
Co
$19,300
$37,992
339
Style
& Co.
550
$6,200
$11,273
392
Me6
Vendor
# of doors
$ Volume/Millions $ per door Dept.
Vendor
$15,400
$33,698
386
Callisto
21Merrell
$220
$10,476
392
E
129
$3,840
$29,767
390
Easy Spiri
$6,770
$20,960
386
BareTraps
1
220Ecco
$1,800
$8,182$2,400
392 Naturalize
Ge
83
$28,916
385
$5,350
$15,828
386
White
550
$3,700
$6,727 $384
392Mt. SofftRe4
Geoxx
14
$27,429
391
$2,215
$14,572
634
Karen
300
$1,800
$6,000 $566
392ScottAerosoles
Josef4
Reiker
22
$25,727
391
$5,500
$14,286
386
LifeStride
440 Seibel
$2,200
$5,000 $431
392
S3
Josef
20
$21,550
$2,350
$11,990
386
Impo
300 SAS
$800
$2,667 $384
392
Ts1
18
$21,333
$1,565
$5,670
1800
$440
$244 $195
Tsubo
13
$15,000
$1,000
$37,037
$26,987
$4,400
550
EMU 6
$20,526
$5,670
$700.0
$350
hty Monkey
339
$11,990
$4,250
$18,000
vaianas
$37,500
$1,565
134
20
Report
Style
305 & Co.
# of
Vendor
$30,675
$2,350
300
667
CENTER
CORE
77
$1,250
$3,623
Onex
Dept.
276 Impo
adden
345
Vendor
386
196LifeStride
uku Lovers
nlisted
Dept.
$ per door
** Note:
Note: Le
Le SportSac
SportSac -- 27
27 doors
doors to
to receive
receive full
full asst.
asst. and
and 300
300 doors
doors to
to
Better
FashionZone
MGM 1604
Juniors
ca Simpson
126
672
Vendor
Better Zone
MGM 1607
$11,500
$ Volume/Millions
$ $49,569
per door
Moderate MGM 1606
$5,800
$46,032
$31,500
$46,875
# of doors
$ Volume/Millions
190
$7,800
$41,053
508
$19,300
$37,992
Onex
12
$450
59
$2,400
$40,678
457
$33,698
Style & Co. $15,400
652
$20,000
264
$9,700
$36,742
323 Callisto
$6,77027
$20,960
$750
334
$11,500
$34,431
338
$5,350
$15,828
BareTraps
190
$3,900
169
$5,000
$29,586
152
$2,215
$14,572
White Mt.
490
$9,000
26
$250
$9,615
385
$14,286
Karen Scott $5,500
454
$8,000
Modera
# of232
doors
Tahari
Bandolino
Dept.
EnzoKlein
AK Anne
386
DKNYC
Alfani
339
Circa
J&D
Nina
386
Calvin Klein
Franco
Sarto 386
Lauren
Sperry
386
B. Makowski
Aigner
634
Le SportSac *
* Note: Le SportSac - 27 doors to receive full asst. and 300 doors to
Juniors Zone
Go
Vendor
51
Dept.
endor
VendorBetter Fashion
# of doors
$ Volume/Millions
$ per door Dept.
MGM
1604
Athletic Zone
MGM 1607
Dept.
Vendor
# of doors
Dept.
Ve
$28,486
$3,465
396
Skechers
550
$ Volume/Millions $ per door
$6,200
$11,273
392
Me
635
$2,200
$3,465
394
Madden
Havaianas
667
350
$18,000
$1,000
$26,987
$2,857
396
Lacoste
21
$220
$10,476
392
E
350
$1,000
$2,857
394
HarajukuMonkey
Lovers
Naughty
20
500
$350
$200
$17,500
$400
396
Puma
220
$1,800
$8,182
392
Ge
500
$200
$400
394
Rampage
Unity
660
350
$7,600
$120
$11,515
$343
396
Converse
550
$3,700
$6,727
392
Re
$425
$35,417
382
Report Signature
12
$330
$27,500
279
Lucky
370
$8,000
381
$21,622
056 Joan & David
Circa J&D
9
264 $270
$
$65
$65,000
382
Bebe
20
$500
$25,000
279
Dolce Vita
300
$5,000
381
$16,667
056 Sesto Meucci
Calvin Klein 6
334 $180
$1
279
Rachael Roy
135
$2,000
381
$14,815
056 Donna Karan
Lauren
1
169 $20
$
055 La Canadiene
B. Makowski 9
26 $3
en's Shoes
$1,050
- Seasonal
$270 Plans
s by Zone
$180
$30,000
382
True Religion
9
$160
$17,778
$30,000
382
Vince Camuto
80
$1,400
$17,500
$30,000
382
Boutique 9
80
$1,400
$17,500
$20
$20,000
$3
$333
381
Best Zone
nal MGM 1601
$ per door
Dept.
Vendor
$300
$75,000
51
Coach
398
$44,300
$111,307
$75
$75,000
279
BCBGeneration
570
$22,100
$2,515
$62,875
279
Guess
389
$4,030
$60,149
279
Carlos Santana
$1,800
$48,649
279
Lucky
$425
$42,500
279
Dolce Vita
300
$5,000
$425
$35,417
279
Rachael Roy
135
$2,000
$65
$65,000
$1,050
s $ Volume/Millions
Vendor
# of doors
$ Volume/Millions
$ per door
056
Kors
232
$11,500
$49,569
$38,772
056
Tahari
126
$14,800
$38,046
355
Enzo
Dept.
270
$8,000
$29,630
056
DKNYC
370
$8,000
$21,622
Better Zone
$5,800 MGM 1604 $46,032
Better Fashion
190
Vendor
$7,800
$41,053 $ per door Dept.
# of doors $ Volume/Millions
388
59 West
Nine
$2,400
672
$40,678
$33,000
$49,107
056
Circa J&D 529
264 Fisher
Marc
$9,700
538
$36,742
$18,300
$34,015
$16,667
056
Calvin Klein 218
334 INC
$11,500
260
$34,431
$8,200
$14,815
056
169Reaction
KC
$5,000
537
$29,586
$14,475
$250
65
$9,615
$1,150.0
$17,692
Vendor
# of doors
273
Bandolino
672
$3
383
AK Anne Klein
508
$1
$31,538
257
Alfani
457
$1
$26,955
383
Nina
323
$
383
Franco Sarto
338
$
$30,000
383
Sperry
152
$
$270
$30,000
383
Aigner
385
$
$180
$30,000
383
Caparros
196
$
$20
$20,000
383
Tommy Hilfiger
276
$
$3
$333
Le SportSac *
27
$
Lauren
055
383
B. Makowski 529
26Unisa
Better Zone
Good Zone
* Note: Le SportSac - 27 doors to receive full asst. and 300 do
Dept.
Vendor
388
Nine West
Good Zone
529
Marc Fisher
$ per door218
INC
Dept.
383
# of doors $$450
Volume/Millions $37,500
$ per door
529
$20,000$600
$30,675
350
$1,714
KC Reaction
305
Moderate
MGMWeather
1606
Cold
Zone
# of doors MGM
$ Volume/Millions
1606
Vendor 12
672
$49,107
Cold $33,000
Weather Zone
538
$18,300
MGM 1606
260
Vendor
$34,015
Vendor
# of doors
273
Bandolino
672
383
AK Anne Klein
$8,200
$31,538
257
# of
$ per door
537
EMU
$14,475
350
$26,955
$600
383$1,714
Alfani
Dept.
Nina
394
$ per door
Dept.
Vendor
$31,500 Zone
Juniors
$46,875
386
Onex
508
$19,300
MGM 1607
$37,992
339
457
Vendor
$15,400
$33,698 $ per door
# of doors $ Volume/Millions
386
$6,770
667
$20,960
$19,000
$28,486
386
396 BareTraps
190
Skechers
490
Lacoste
323 Simpson
Jessica
652
MGM 16
Vendor27
#o
65
Timberland
$1,150.0
200
$17,692
$118
383 $590
$5,350
667
$15,828
$18,000
$26,987
386
396 White Mt.
$27,778
$590
305
Sporto
500
$290
383 $580
Sperry
394
152
Harajuku
Lovers
$2,215
20
$14,572
$350
$17,500
634
396 Karen Scott
s Sporto 190
500
$3,900 $290
$20,526
$580
305
Khombu
300
$103
383 $343
Aigner
394
385
Rampage
$5,500
660
$14,286
$7,600
$11,515
386
396 LifeStride
. Khombu490
300
Caparros
394
196Roxy
$2,350
600
$11,990
$4,400
$7,333
386
396
Tommy Hilfiger394
276Roxy
$1,565
600
$5,670
$4,400
$7,333
396
Ed Hardy
27
Madden
Girl
$1,000
670
$9,000 $103
$18,367
$343
383
454
$8,000
$17,621
383
e
300
$4,250
$14,167
134
$700.0
$5,223.9
Le SportSac * 394
$37,037
$3,800
$5,672
396
Reebok
$5,400
396
Keds
$3,000
$4,762
394
Baby Phat
Moderate MGM 1606
394
Jessica Simpson
# of doorsComfort
$ Volume/Millions
Designer MGM 1605$ per door394
Comfort Zone
Dept.
Madden
667
MGM
1606
$19,000
Comfort
Zone
$28,486
Vendor
of doors $ MGM
Volume/Millions
$ per door
667Comfort#Traditional
$18,000
$26,987
1605
Harajuku
Lovers
20
$17,500
12
$450
$37,500 394 $ per
305
EMU
350
$600
$1,714
Vendor
# of
doors1605 $ Volume/Millions
door Dept.
Vendor
# of$350
doors
Comfort Traditional
MGM
Comfort
Casual MGM
1605 $ Volume/Millions $ per door
Rampage
$7,600
$11,515
.
652
$20,000
$30,675 394
305
Timberland
200
$118
$590
Merrell
$29,767
390 Vendor
Easy660
Spirit
$23,750
Vendor
# of doors $ 129
Volume/Millions $3,840
$ per door
Dept.
# of doors $670
Volume/Millions
$ per door$35,448
394
Roxy305
600
$4,400
$7,333
27
$750
$27,778
Sporto
500
$290
$580
Ecco
83 $23,750
$2,400
$28,916
385 Clarks
Naturalizer
650 $18,500 $20,755
Easy Spirit
670
$35,448
392
646
$28,638 $31,931
394
Roxy305
600
$4,400
$7,333
s
190
$3,900
$20,526
300
$103
$343
Geoxx
14 $20,755
$384
$27,429
391 Born Khombu
Sofft
338 $9,200 $8,000
Naturalizer
650
$31,931
391
373
$24,665 $23,669
394
Madden391
Girl
670
$3,800
$5,672
.
490
$9,000
$18,367
22 $8,000
$566
$25,727
Aerosoles
367 $6,000 $6,100
SofftReiker
338
$23,669
391
BOC by Born
299
$20,067 $16,621
394
Chinese Laundry
500
$2,700
$5,400
tt
$8,000
$17,621
Josef454
Seibel 367
20 $6,100
$431
$21,550
Aerosoles
$16,621
391
Privo
156
$2,600
$16,667
Baby Phat
630
$3,000
$4,762
e
300
$4,250
$14,167
SAS
18
$384 394
$21,333
391
J-41
158
$2,500
$15,823
Blowfish
450
$2,100
$4,667
134
$700.0
$5,223.9
Tsubo
13
$195 394
$15,000
391
Hush Puppies
322
$4,500
$13,975
394
Kenzie Girl
670
$3,000
$4,478
391
Fit Flops
672
$7,600
$11,310
394
Rocket Dog
620
$2,700
$4,355
391
Crocs
238
$1,500
$6,303
394
Reef
590
$2,300
$3,898
394
Mia
450
$1,750
$3,889
394
Unlisted
345
$1,250
$3,623
394
Report
394
Havaianas
394 $ per
Naughty
Monkey
$ Volume/Millions
door Dept.
635
$2,200
Comfort
Zone
450
$2,100
$4,667
Zone
670
$3,000
$4,478
$2,700
$4,355
MGM 1607620
Rocket Dog
Dept.
394
Vendor
Reef
# of doors
590
550
450
$ Volume/Millions
$ per door
$2,300
$3,898
396
394
Skechers
Mia
396
394
Lacoste
Unlisted
345
Comfort
Casual MGM21
1605
396
Dept.
Puma
394 Vendor
Report
635
$2,200
# of doors $220
Volume/Millions
$$1,800
per door
396
392
394
396
391
394
Converse
Havaianas
Clarks
646
Nike Monkey
Naughty
Born
373
392
$10,476
$3,623
392
Ecco
$8,182
$3,465
392
Geoxx
550
350
$18,500
$3,700
$1,000
$28,638
$6,727
$2,857
392
Reiker
300
500$9,200
$1,800
$200
$24,665
$6,000
$400
392
Josef Seibel
396
391
EdBorn
Hardy
394BOC by
Unity 299
440
350$6,000
$2,200
$120
$20,067
$5,000
$343
392
SAS
394
Reebok
Pastry 156
Privo
300
350$2,600
$800
$51
$16,667
$2,667
$146
392
Tsubo
396
391
394
Dr. Scholl's
J-41Keds
158
$244
$143
1800
350$2,500
$440
$50
$15,823
391
Hush Puppies
322
$4,500
$13,975
391
Fit Flops
672
$7,600
$11,310
391
Crocs
238
$1,500
$6,303
Dept.
Vendor
# of doors
Merrell
129
$3,840 394
$29,767Unity
390
Easy350
Spirit
$120
670
$343
$23,750
$35,448
392
Clarks
646
$18,500
$28,638
Ecco
83
$2,400 394
$28,916Pastry
385
350
Naturalizer
$51
650
$146
$20,755
$31,931
391
Born
373
$9,200
$24,665
Geoxx
14
$384
22
$566
394
Dr. Scholl's
$27,429
391
$25,727
391
Merrell
$11,273
$3,889
$220
$1,250
Vendor
Reiker
Vendor
$6,200
$1,750
$3,465
$400
# of$200
$ per door
Comfor
Dept.
396
391
350Comfort Traditional
$1,000
MGM$2,857
1605
500
Vendor
Blowfish
394
# of doors Cold
$ Volume/Millions
$ per door
Weather Zone
630
KenzieAthletic
Girl
394
MGM 1607
Vendor
Nike 134
$2,700
394
Dept.
Puma454
300
Converse
* Note: Le SportSac - 27 doors
full asst.
and 300 doors500
to
394 to receive
Chinese
Laundry
Juniors Zone
Good Zone
Impo
# of doors $ Volume/Millions $ per door
350
Sofft
$50
338
$143
$8,000
$23,669
391
BOC by Born
299
$6,000
$20,067
Aerosoles
367
$6,100
$16,621
391
Privo
156
$2,600
$16,667
$
12Athletic
$750 $118
tt
338
Madden
Style & Co.
Dept. Callisto
# of doors
200
EMU 652
Franco Sarto 394
Moderate MGM 160
$ Volume/Millions
27
Timberland
o.
Unisa
305
$ Volum
DIV 16 DIV. WOMEN'S SHOES
VERSIO
Fit Flop ‐ hanging fixture
COMFORT (MGM
Hanging Flip‐Flops ‐ Note: DM/DP conduct analysis to determine location ‐ Main Floor accessories vs. Women's shoes
Privo $2.6M/156D
Hush Puppies $4.5M/322D
Clarks $18.5M/646D
Born $9.2M/373D & BOC $6.0M 299/373D
J‐41 $2.5M/158D
Keds / Reebok
Crocs ‐ hanging fixture
Puma / Nike
Skechers $6.2M/550/ 122D
Ed Hardy $2.2M/440D
Converse $3.7M/550/12
2D
JUNIORS / ATHLETIC (MGM 1607) Jr. Spring boots / Western
Jr. Ballet / Flats
Jr. Sandals
Jr. Dress
Jessica Simpson
BETTER FASHION (MGM 1604) Reaction $14.5M/ 537D
INC$8.2M/ 260D
Marc Fisher $18.3M /538/134D
Cuffed Sandals 2/15; Zippy Heels 4/1
Nine West $33.0M/672D
Merrell $3.9M/1
BEST FASHION (MGM
Lucky $8.0M/370 D
Carlos $8.0M/270D
Vince $1.4M & Boutique 9 $1.4M/80D
Guess $14.8M/ 389D BCBG Stef ‐ hanging sandal Dolce Vita (Caged ) 2/15 $5.0M/300D
BCBG $22.1M/ 570D
RANK BY VOLUME
QUARTER
% to TOTAL
% to TOTAL
VOLUME $
DIV.
FL SPACE
Jrs./Athletic
Best Fashion
Best Trad.
Better Fash.
48.6
58.5
33.3
31.7
16.0
19.0
11.0
10.0
Better Trad.
53.8
17.0
Moderate
24.4
8.0
Comfort
58.5
19.0
HOT LIST
MGM
MERCHANDISING
Brands - Selling floor merchandised by brand not classification except Juniors
Sandals - Merchandised within brand except for Juniors
Coach - No unapproved collateral on tables; do not affix security sensors to s
Extended Size - Productivity per surface must be considered when establishi
Floor Display Samples - Full pair samples starting at size 6M. If there is no siz
ATHLETIC - Skechers Shape-Up and Converse Verse visual
HANGING
Hanging Flip-Flops - Merchandised out-of-department - BCBG - Gallin
Hanging Sandals - Merchandised in-department - Style & Co.- Magda, Althea,
Juniors
Cuffed Sandals
15-Feb
CLEARANCE - Can be merchandised in 2 separate zones
Juniors
Zippy Heels
1-Apr
BRANDS THAT CAN BE COMBINED ON TABLES
1-Apr
Best Zone - "Contemporary Active" - Status sport casual styles from DKNYC, K
15-Feb
Better Traditional Zone - Tommy, Sperry & Bass - Combine brands on one tab
Better
Embellished Sandals
Best Fashion Caged
i.e. 5-7.5 / 8-1
Best Zone - Vince & Boutique 9 - Combine on one table if surface productivity
Best Zone - Add table for Hot Lis t Caged trend if required
ERSION #1
Q1 - 2010
T (MGM 1605) Ecco $2.4M/83D
8D
errell 3.9M/129D
Aerosoles $6.1M/367/311D
Easy Spirit $23.8M/670D
Sofft $8.0M/338D
Naturalizer $20.8/650D
0D
Karen Scott $8.0M/454D
Style & Co. $20.0M /652D
Wht. Mt. $9.0M/490D
Bare Traps & Impo
Sperry $2.5M/ 152D BEST TRADITIONAL (MGM 1601) EVENING
(MGM 1602) MODERATE (MGM 1606) LifeStride $4.3M/300D
EXTENDED SIZES Style & Co. ‐ hanging sandals (wall or floor fixture) BETTER TRADITIONAL (MGM 1603) Rachael Roy $2.0M/135D
Contemporary Active ‐ DKNYC $2.4M/59/281D; Kors & CK items Tahari $3.4M/126D
Alfani $15.4M/ Aigner $5.5M/ 457D
385D
AK $19.3M/ 508D
8M/ ndal Coach $44.3M/39
8D
1M/ Enzo $7.8/190/34 /6D
CK $11.5M 334/5D
Lauren $5.0/169/125D
Kors $11.5M 232/110D Cole Haan $4.0M/67D Circa $9.7M 264/24D
Mellow Yellow 2/15 ; Embellished 4/1 Franco Sarto $5.4M/ 338D
Bandolino $31.5M/ 672D
t Juniors and trend
sors to shoes. Stores identified as high theft locations can present right samples in lieu of full pairs
stablishing a footprint
e is no size 6M, then pull the next size. There are limited exception doors whereby Designer product is sampled as rights only
G - Gallina, INC, Marc Fisher, Roxy, Reef, Havaianas, Clarks, Le SportSac & Fit Flop (double expose Fit Flop)
Althea, Tommie , BCBG - Stef, Crocs. Do not merchandise in the flip-flop outpost
7.5 / 8-10. Racks are to be sized
DKNYC, Kors and CK - Blend these styles onto the DKNYC table; 340 doors
n one table if surface productivity dictates
oductivity dictates
CENTER CORE 80
DIV 16 DIV. WOMEN'S SHOES
VERSIO
Fit Flop ‐ hanging fixture Hanging Flip‐Flops ‐ Note: DM/DP conduct analysis to determine location ‐ Main floor Accessories vs. Women's shoes
COMFORT (MGM
Privo $2.6M/156D
Hush Puppies $4.5M/322D
Born $9.2M/373D & BOC $6.0M 299/373D
Keds / Reebok
Crocs ‐ hanging fixture
Puma / Nike
Skechers $6.2M/550/ 122D
Clarks $18.5M/646D
Ed Hardy $2.2M/440D
Converse $3.7M/550/12
2D
BEST FASHION (MGM 1602) JUNIORS / ATHLETIC (MGM 1607) Jr. Spring boots / Western
Jr. Sandals
Lucky $8.0M/370D
Carlos $8.0M/270D
Vince $1.4M & Boutique 9 $1.4M/80D
Guess $14.8M/ 389D J‐41 $2.5M/158D
Merrell $3.9M/12
Rachael Roy $2.0M/135D
Jr. Ballet / Flats
Jr. Dress
BCBG Stef ‐ hanging sandal Jessica Simpson
Cuffed Sandals 2/15; Zippy Heels 4/1
Dolce Vita (Caged ) 2/15 $5.0M/300D
Coach $44.3M/3
98D
BCBG $22.1M/ 570D
RANK BY VOLUME
QUARTER
% to TOTAL
% to TOTAL
VOLUME $
DIV.
FL SPACE
Jrs./Athletic
Best Fashion
Best Trad.
Better Fash.
Better Trad.
48.6
58.5
33.3
31.7
53.8
16.0
19.0
11.0
10.0
17.0
Moderate
24.4
8.0
Comfort
58.5
19.0
MGM
MERCHANDISING
Brands - Selling floor merchandised by brand not classification except Juniors a
Sandals - Merchandised within brand except for Juniors
Coach - No unapproved collateral on tables; do not affix security sensors to sho
Extended Size - Productivity per surface must be considered when establishing
Floor Display Samples - Full pair samples starting at size 6M. If there is no size
ATHLETIC - Skechers Shape-Up and Converse Verse visual
HANGING
Hanging Flip-Flops - Merchandised out-of-department - BCBG - Gallina
HOT LIST
Hanging Sandals - Merchandised in-department - Style & Co.- Magda, Althea, T
CLEARANCE - Can be merchandised in 2 separate zones i.e. 5-7.5 / 8-10.
Juniors
Cuffed Sandals
15-Feb
Juniors
Zippy Heels
1-Apr
BRANDS THAT CAN BE COMBINED ON TABLES
1-Apr
Best Zone - "Contemporary Active" - Status sport casual styles from DKNYC, Ko
15-Feb
Better Traditional Zone - Tommy, Sperry & Bass - Combine brands on one table
Better
Embellished Sandals
Best Fashion Caged
Best Zone - Vince & Boutique 9 - Combine on one table if surface productivity
Best Zone - Add table for Hot Lis t Caged trend if required
CENTER CORE 81
ERSION #2
Q1 - 2010
Style & Co. ‐ hanging sandals (wall or floor fixture) (MGM 1605) D
errell 9M/129D
Aerosoles $6.1M/367/311D
Easy Spirit $23.8M/670D
Sofft $8.0M/338D
Naturalizer $20.8/650D
Wht.. Mt. $9.0M/490D
Sperry $2.5M/ 152D Reaction $14.5M/537D
Tahari $3.4M/126D
BETTER TRADITIONAL (MGM 1603) Alfani $15.4M/ Aigner $5.5M/ 385D
457D
INC$8.2M/ 260D
h 3M/3
Enzo $7.8/190/34 /6D
CK $11.5M 334/5D
Lauren $5.0/169/ 125D
Kors $11.5M 232/110D Cole Haan $4.0M/67D Circa $9.7M 264/24D
Marc Fisher $18.3M /538/134D
Nine West $33.0M/672D
AK $19.3M/ 508D
Franco Sarto $5.4M/ 338D
Mellow Yellow 2/15 ; Embellished 4/1 Bandolino $31.5M/ 672D
Juniors and trend
ors to shoes. Stores identified as high theft locations can present right samples in lieu of full pairs
tablishing a footprint
is no size 6M, then pull the next size. There are limited exception doors whereby Designer product is sampled as rights only
- Gallina, INC, Marc Fisher, Roxy, Reef, Havaianas, Clarks & Fit Flop (double expose Fit Flop)
Althea, Tommie , BCBG - Stef, Crocs. Do not merchandise in the flip-flop outpost
5 / 8-10. Racks are to be sized
KNYC, Kors and CK - Blend these styles onto the DKNYC table; 340 doors
one table if surface productivity dictates
ductivity dictates
EVENING
Contemporary Active ‐ DKNYC $2.4M/59/281D; Kors & CK items Style & Co. $20.0M /652D
Bare Traps & Impo
BETTER FASHION (MGM 1604) BEST TRADITIONAL (MGM 1601) Roy 35D
Karen Scott $8.0M/454D
EXTENDED SIZES Ecco $2.4M/83D
MODERATE (MGM 1606) LifeStride $4.3M/300D
MERCHANDISING
Women's Shoes Stockroom Arrangement
ATHLETIC AREA
Vendor/ Style/Size
SEASONAL AREA
HIGH COLORS
NEUTRALS-TANS
BOOTS - SANDALS
BROWNS
BLACK
CLEARANCE BINS
FOR STAGED RACK FILL IN
ENTRANCES
SELLING FLOOR/REGISTER
81/2N
8W
8W
8M
8M
8N
8N
71/2M
7W
7M
61/2M
6M
61/2M
10M
9M
81/2M
SOCIAL OCCASION AREA
Color/ Heel Height/ Size
NON-SEASONAL AREA
Color/ Heel Height/ Silhouette Size
MISMATES
EXTENDED
SIZES
HIGH COLORS
DAMAGES
NEUTRALS-TANS
SUPPLIES
BROWNS
BLACK
S
ILL IN
HOLDS
SELLING FLOOR/REGISTER
8W
8M
8N
9W
1/2M
9M
10M
9N
9M
81/2M
81/2M
81/2M
CENTER CORE 84
NOTES
NOTES
jewelry & watches
jewelry & watches
jewelry & watches contents
hot list checklist
edv checklist
actionable checklist
sales priorities
floorplans
alice in wonderland
hot list - arm candy & statement necklaces
fossil wrist wraps
juicy couture
boxed watches
levian
everlon diamond knot collection
diamond wedding rings
hot list checklist
statement necklaces
arm candy - bangles and cuffs
digital sport watches
edv list checklist
style & co. boxed watch $29.98
unlisted boxed watch $29.98
JEWELRY & WATCHES - ACTIONABLE CHECKLIST
Use Annual 2009 Linear productivity report for positioning of space. Understand opportunities when analyzing
the linear report.
FINE JEWELRY
Use prototypical floor plan for flows and adjacencies in Fine Jewelry and Fine / Bridge / Better Watches.
Drive Big Ideas - Levian, Gold Earrings, Right Hand Diamond Rings, Diamond Bracelets, Bonded Gold
and Everlon.
FASHION JEWELRY
Maximize strike zones – Alice in Wonderland and Fossil Wrist Wraps.
Drive the trend zones - Trend 1 and Trend 2 which is “Modern Movement” Gold and Silver will be set up
as Trend and Trend 2.
Charter Club, Alfani and Style & Co represent 33% of the total Fashion Jewelry volume.
FASHION WATCHES
Maximize strike zone – Color Trend strike zone to tie into the Fashion Watch area giving us the authoritative
destination business in Fashion Watches.
Drive Status – Emphasis on Michael Kors
Explode Color Sport classification by pulling together the color sport classification. Be authoritative in G-Shock,
Adidas and Puma.
Open Sell programs. 3 programs Style & Co. ($29.98 EDV) Unlisted ($29.98 EDV) and Anne Klein ($55.0)
CENTER CORE 88
CENTER CORE SALES PRIORITIES
FINE JEWELRY/WATCHES
1. Grow comp sales by 3.9% by achieving the sales plan of $368M. This will be accomplished by differentiating Macy’s from the competition as the destination for fashion, value, and brands. Offer value in key item assortments.
2. Maximize My Macy’s / Locational opportunities based on three criteria; penetration , linear expansion, and reduce
competition in the marketplace.
3. Leverage marketing to communicate our vision creating an emotional connection with the customer.
FASHION JEWELRY
1. Grow open sell fashion jewelry to $28.0M TY vs $26.1M LY, +8% and 22% TTL. Edit tertiary styles and ideas to get behind
“Hot List” bangles, cuffs, and crafted necklaces with conviction. Differentiate the Style & Co. assortments by exploiting powerful trend right color stories.
2. Refine assortments in our better trend right brands to bring greater clarity to our in case presentations. Drive total
branded fashion to $18.0MTY vs $16.0M LY, by distorting gift list items from Jessica Simpson, Guess, Fossil , Nine West and
introducing Harajuku Lovers.
3. Build total private brands to $32.1M TY vs $29.5M LY, +9% by increasing depth of ownership in key items and ideas within
Charter Club, and Alfani. Drive Style & Co business to $8.0M TY vs $6.6M LY, + 21%.
FASHION WATCHES
1. Establish Macy’s as the headquarters for best status brands in watches. Grow the business to $27.0M TY vs $24.0M LY, +11% and 33% to TTL. Maximize key Brands in existing locations and expand to additional doors..
2. Build on the success on the Fall open sell program, which delivers great fashion product at compelling values to drive sales to $12.8M, 16% TTL vs 7% TTL LY. Drive EDV sales to $6.6M, 7%TTL, by building Style & Co., and adding Unlisted.
3. Explode color sport classification to $10.0 M, 12% TTL TY vs 5% TTL LY. Be authoritative in G-Shock. Build Adidas and Puma to appropriate levels based on fall success by location.
CENTER CORE 89
FLOORPLAN KEY
CENTER CORE/ JEWELRY - Big Ideas, Hot List & Key Items
2010 first quarter
ARNSTEIN / CENTER CORE WITH JEWELRY
$VOLUME
B BIG IDEA
FASHION WATCHES
$ 4.2M
FINE JEWELRY
$ 7.0M
$ 6.4M
$ 4.9M
$ 3.5M
13. BONDED GOLD - (14K GOLD OVER STERLING) EARRINGS, NECKLACES, RINGS,
BRACELETS
$ 3.0M
14. EVERLON DIAMOND
$ 3.0M
HOT LIST
JEWELRY
1. STATEMENT NECKS - BIBS, BOLD COLLARS, LAYERED, LONG, MULTI-TIERED, MIXED
MEDIA NECKS
$6.5M
2. DIGITAL INTELLIGENCE - SPORT WATCHES
$5.0M
3. ARM CANDY - BOLD, EMBELLISHED, STATEMENT
$4.5M
KEY ITEMS
FINE JEWELRY
A1. DIAMOND STUDS $199.00-$999.00
A2. DIAMOND PENDANTS $99.00-$799.00
FASHION JEWELRY
A3. STERLING SILVER BOXED PROGRAMS $39.00-$59.00
FASHION WATCHES
A4. ANNE KLEIN BOX $55.00
CENTER CORE 90
$ 7.0M
$ 6.4M
$4.0M
$ 2.0M
PROTOTYPICAL JEWELRY AND WATCHES - MODEL A
MODEL A - JEWELRY
MODEL A - JEWELRY
PROTOTYPICAL
PROTOTYPICAL
FLOORPLAN -FLOORPLAN
Q1 /2010 - Q1 /2010
BOX TABLE SETUPS
FLOW AREA BOX TABLE SETUPS
FLOW AREA
B
B
BIG IDEA
HOT LIST
BIG IDEA
CITIZEN BULOVA
ESQ/
FINE
LACOSTE
WATCHES
BURBERRY
BURBERRY
COACH
CITIZEN BULOVA
OPAQUE
PEARL
COLOR
PEARL
SW ARMY
COLOR
FINE
TAG
WATCHES
PRL
MOVADO
STRANDS
COACH MOVADO
GUCCI R WEIL
GUCCI R WEIL
FINE
CLEARANCE/ SEMI CLEARANCE/ SEMI
JEWELRY
GEMSTONE
SS INITIAL 3
SS INITIAL 3
1
9
MENS
MENS
RH
WEDS
RINGS
SEMI
1
DIA
DIA
12 B EVERLON 12
EVERLON
B
B
11
STUDS SOLS
STUDS
SAPPHIRE
COL DF COL DF COLSOLS
B DF COL
B DFDFCOL
14
14
WEDS
WEDS
DF EARS
B DF PEND 2
B DF PEND 2 DF EARS
SAPPHIRE
RH
WEDS
RINGS
CLEARANCE
PRL
SEMI
STRANDS
SEMI-PREC
x2
SEMI-PREC x2
GEMSTONE
SS INSPIRATIONAL SS INSPIRATIONAL
9
B
DF11
COL
STRIKE ZONE
OPAQUE
CLEARANCE
FINE
PEARL
JEWELRY
TAG
PEARL
TOWERS
S STRIKE ZONE
S
KEY ITEMS
HOT LIST
KEY ITEMS
SEIKO SW ARMY
SEIKO
ESQ/
LACOSTE
TOWERS
SAPPHIRE
SAPPHIRE
RUBY
RUBY
DIAMONDS
FINE JEWELRY/
FINE
JEWELRY/ DIAMONDS
DKNY
DKNY
AK
AK
FASHION WATCHES
FASHION WATCHES
EMERALD
EMERALD
KCOLE
KCOLE
G SHOCK
G SHOCK
ADIDAS
ADIDAS
GUESS
GUESS
S
WATCH TREND
COLOR SPORT
S
SKAGEN
SKAGEN
DIESEL
DIESEL
TOMMY
A/X
A/X
FOSSIL
M KORS
M KORS
UNLISTED
UNLISTED
M KORS
M KORS
FOSSIL
FOSSIL
$29.98& CO.
$29.98
STYLE & CO.
STYLE
ALICE IN
ALICE IN
4
4
WATCH TREND $29.98
AK $29.98
AK
WONDERLAND WONDERLAND
COLOR SPORT
$55
$55
B
8
GUESS TOMMY
FOSSIL
GUESS
B
8
S
S
BANGLED &
BANGLED &
STATEMENT NECKSSTATEMENT NECKS
LUCKY
FOSSIL
K COLE
HARU- K COLE HARUSS
SS
SS
SS
R ROY JUKU
R ROY
LUCKY
JUKU
CHARTER C.
CHARTER C. DANORI SS
DANORI
STERLIING
STERLIING
LOVERS
LOVERS
SOCIAL $25
SOCIAL
$25
FASHION
FOSSIL
JEWELRY
FASHION BETSEY
GIVENCHY
JEWELRY
CHARTER C.
CHARTER C.
BETSEY
GIVENCHY
SS
SS
SS
CASUAL
$25
CASUAL $25
GIVENCHY
GIVENCHY
BETSEY
SS
SS
JESSICA
JESSICABETSEY
SS
SS
SS
SS
GUESS 9WEST GUESS 9WEST
CHARTER C. $20 CHARTER C. $20
MONET
MONET
CHARTER
C.
CHARTER
C.
FOSSIL
FOSSIL
CBC
SS CBC
SS &
BANGLED &
BANGLED
&
BANGLED
BANGLED &
EARS
EARS
EARS
EARS
WRIST
WRIST
CARDED
EARSCARDED STATEMENT
EARS NECKSSTATEMENT NECKS
STATEMENT NECKSSTATEMENT NECKS
WRAPS
WRAPS
13
13
B
B
CHARTER CHARTER
CHARTER CHARTER MONET
FINE GOLD
FINE GOLD
MONET
CHARTER
10
10
C.CHARTER
C. C.
C.
LAUREN
$20LAUREN
BR DIA $20
BRFINE
DIAGOLD B
FINE GOLD B
C.
C.
CLEARANCE
CLEARANCE
BR DIA
BR DIA
GOLD
&
GOLD &
LAUREN
LAUREN
FASHION
FASHION
BRIDGE
BRIDGE
FINE GOLD
FINE GOLD
MONET
MONET
CBC
CBC
JEWELRY
JEWELRY
BR SEMI
BR SEMI
AK $35
AK
$35
S
MONET
CBC
$25
2028
AIGNER
MONET
ALFANI 2028
CBC
$25
S
STYLE
STYLE
BR SEMI & CO.
BR SEMI
&AIGNER
CO.
FINE GOLD
BR PEARL BR PEARL
BR PEARL BR PEARL
ALFANI
CHARTER C.
PEARL
S
CHARTER C.
PEARL
S
FINE GOLD
GUESS
LUCKY
CHARM/ BRAC.
$25-$35
GUESS
LUCKY
CHARM/ BRAC.
$25-$35
CENTER CORE 91
FLOORPLAN KEY
CENTER CORE/ JEWELRY - Big Ideas, Hot List & Key Items
2010 first quarter
ARNSTEIN / CENTER CORE WITH JEWELRY
$VOLUME
B BIG IDEA
FASHION WATCHES
$ 4.2M
FINE JEWELRY
$ 7.0M
$ 6.4M
$ 4.9M
$ 3.5M
13. BONDED GOLD - (14K GOLD OVER STERLING) EARRINGS, NECKLACES, RINGS,
BRACELETS
$ 3.0M
14. EVERLON DIAMOND
$ 3.0M
HOT LIST
JEWELRY
1. STATEMENT NECKS - BIBS, BOLD COLLARS, LAYERED, LONG, MULTI-TIERED, MIXED
MEDIA NECKS
$6.5M
2. DIGITAL INTELLIGENCE - SPORT WATCHES
$5.0M
3. ARM CANDY - BOLD, EMBELLISHED, STATEMENT
$4.5M
KEY ITEMS
FINE JEWELRY
A1. DIAMOND STUDS $199.00-$999.00
A2. DIAMOND PENDANTS $99.00-$799.00
FASHION JEWELRY
A3. STERLING SILVER BOXED PROGRAMS $39.00-$59.00
FASHION WATCHES
A4. ANNE KLEIN BOX $55.00
CENTER CORE 92
$ 7.0M
$ 6.4M
$4.0M
$ 2.0M
PROTOTYPICAL JEWELRY AND WATCHES - MODEL B
MODEL B - JEWELRY
MODEL B - JEWELRY
PROTOTYPICALPROTOTYPICAL
FLOORPLAN -1Q
FLOORPLAN
2010
-1Q 2010
WATCH TREND
COLOR SPORT
S
WATCH TREND
COLOR SPORT
8
B
SFOSSIL
B
FOSSIL
WRIST
WRAPS
8
FLOW AREA
TOWERS
TABLE SETUPSBOX TABLE SETUPS
FLOWBOX
AREA
HOT LIST
HOT LIST
KEY ITEMS
FOSSIL
WRIST
WRAPS
STYLE & CO.
$29.98
S
FOSSIL
GUESS
GUESS
FOSSIL
FOSSIL
UNLISTED
M KORS
M KORS
GUESS
GUESS
$29.98
M KORS
M KORS
K COLE
G SHOCK SKAGEN
ADIDAS
ADIDASDKNY
AK
TOMMY
TOMMY
$29.98
4
SKAGEN
GOLD
SEIKO
CHARTER C.
$20
$20
MONET
GUESS
GUESS
AIGNER 2028AIGNER
9WEST2028 9WEST
FASHION/ FASHION/
SILVER
SILVER
4
GIVENCHY
DANORI
DANORI
SS
SS
SS
SS
SS
SS
SS
SS
MONET
2
1
2
1
B
10
GOLD
3B 10
CITIZEN
GOLD
SEIKO
GOLD
3
GOLD
GEMSTONE
GOLD
3
SS INITIAL
OPQ
3
PRL
GEMSTONE
3
3
ESQ MOVADO
COACH
COACH MOVADO PRL
GUESS
GUESS
SWISS
SWISS
14
2
ARMY
CHARTER
C.
BURBERRY
BURBERRY ARMY
B DF
S
ESQ
S
MONET
CHARTER C.
FOSSIL
FOSSIL
$25
LUCKY KCOLELUCKY KCOLE
JESSICA
JESSICA
SS
SS
CHARTER C.
AK
BULOVA GOLD
FINE
FINE
GOLD
WATCHES WATCHESSS INITIAL
BULOVA
CHARTER C.
PEARL
ALFANI
AK
$55
GIVENCHY
DKNY
MONET
CHARTER
CHARTER
C. C.
$25$25
CHARTER
CHARTER CHARTER
MONET
C.C. (x2)MONETC.
CLEARANCE
CLEARANCE
STYLE & CO.
STYLE & CO.
CHARTER C.
EARS
13
13
B
BSS INSPIRATIONAL SS INSPIRATIONAL
CHARTER C.
EARS
CITIZEN
UNLISTED
ALFANI
CHARTER C.
$25
BIG IDEA
STRIKE ZONE
BANGLED &
BANGLED &
CBCSTATEMENT NECKS STATEMENT NECKS
CARDED
CBC
MONET
MONET
CARDED EARS
EARS SS EARS
SS EARS
CHARTER
& CO.
AKSTYLE
C. (x2) AK
$29.98
K COLE
AK
FASHION WATCHES
FASHION WATCHES
$55
G SHOCK
S
BTOWERS
B
BIG IDEA
KEY ITEMS
S STRIKE ZONES
PEARL
ALICE IN
WONDERLAND
S
ALICE INPEND
WONDERLAND
S
CLEAR
OPQ
SEMI
PREC.
DIA
DIADIA
DIA
WEDS 1 RINGS
WEDS
RINGS
1
SEMI
PRL
DIA
DIA
PREC.
STUDS
STUDS
EVERLON
EVERLON
14
2
11 9
11
12
12
9
B
DF
PREC.
PREC.
SEMI
B
BDF B
B
B
DF B
PREC. PREC.PREC.
DF PEND
DF DF
DF
PREC.PREC.
PRL
FINE JEWELRY/
FINE JEWELRY/
BRIDGE BRIDGE
CLEAR
SEMI
PREC.
SEMI
PREC.
SEMI
PREC.
CENTER CORE 93
NOTES
ALICE IN WONDERLAND JEWELRY
IN DEPARTMENT | SET-UP DATES: 2/15 | VOLUME: 1.6 MILLION
PLINTH GRAPHIC
CENTER CORE 98
MERCHANDISING
• Alice in Wonderland fashion jewelry is an all-door buy, bought to coincide with the upcoming Tim Burton digital 3-D feature of the same name.
• Boxed assortment consists of necklaces and bracelets. 2 SKU’S per character, one necklace box set and one bracelet set. 8 SKUs in total. The boxed assortment will consist of 4 Alice in Wonderland characters, Alice, the Red Queen, the White Queen, and the Mad Hatter.
Boxed product will sit upright, plexi window facing out, on a tiered table. Each door will receive a minimum of 40-boxed
units.
• Carded assortment consists of themed product inspired by the movie and its characters.
Carded pieces will sit on the existing 3 tier plexi fixtures provided in Q3 2009. Stores must provide an existing table that
the plexi’s will sit on. Longer cards holding necks should be merchandised towards the bottom of the fixture. Each door
will receive a minimum of 82 carded units.
• Breakdown of carded product is as follows: 30% earrings, 30% necklaces, 20% bracelets, and 20% rings.
• 46 Headquarter doors also will receive a higher-end case line collection by Tom Binns for Disney Couture in addition
to the boxed and carded Alice in Wonderland assortment. The case must sit adjacent to the strike point housing the étagère and George table.
• Alice in Wonderland ships 1/25 for a 2/25 setup date.
VISUAL COLLATERAL
• Plinth graphic
• Distro’s will be included on the monthly delivery grid
SIGNING
• When on POS, use the 5.5 x 7 Fed Sign
CENTER CORE 99
THE HOT LIST - STATEMENT NECKLACES & ARM CANDY
HOT LIST 8X20
CENTER CORE 100
HOT LIST FORM COVER
MERCHANDISING
• Modern Metals will make up both Trend 1 and Trend 2 footprints.
• Trend 1 will be silver metals; Trend 2 will be gold metals
- A through E doors will set 2 separate footprints
- F and G doors will merchandise all metals together, making a stronger presentation
• Focus is primarily on cutting edge necklaces metal necklaces with “pops” of yellow and black colors, geometric shapes and fashion forward styles
- 40% necklaces, 40% bracelets, 10% earrings
• Merchandise similar looks and statements together in a vertical fashion
- Utilize (1) “George” metal bracket or a Lucite “U” shaped fixture to hang necklaces open on the right side of the “George” towers
- Utilize (3) of the “George” clip on face outs to highlight similar looks
- Merchandise tower necklaces in length order (short to long)
• Carded earrings should be merchandised on the Lucite ladder fixtures and should sit on the “George” table behind the universal trend fixture
• Refer to Jewelry Web page for by door Trend Distribution
VISUAL COLLATERAL
• Use Hot List 8x20 graphic • Bust form should be added to enhance visual set up
• Stores will use existing table top and floor standing fixtures for this trend
SIGNING
DISTRO
• Refer to monthly collateral grid on VM web site
CENTER CORE 101
THE HOT LIST ARM CANDY & STATEMENT NECKLACES
HOT LIST FORM COVER
CENTER CORE 102
HOT LIST 8X20
MERCHANDISING
• Hot List – Arm Candy & Statement Necklaces will make up the Trend 3 footprint.
• Trend 3 will be merchandise in the third trend spot.
• Focus is primarily on cosmetic blush tone colors. Soft colors are featured in this trend set up.
• Breakdown of Trend is as follows: 45% necklaces, 45% bracelets, and 10% earrings (the earrings are an accent to the Hot List Arm Candy and Statement Necks)
• Merchandise similar looks and statements together in a vertical fashion
• Utilize (1) George metal bracket or a plexi U-shaped fixture to hang necklaces open on the right side of the George towers
• Utilize (3) of the George clip on face outs to highlight similar looks
• Merchandise necklaces on the George tower, in length order (short to long, top to bottom).
• Carded earrings should be merchandised on the back of the George Tower.
• Bracelets should sit on the George table.
• This trend ships 1/25 for a 2/15 setup date.
VISUAL COLLATERAL
• Use 8x20 hot list graphic.
• Sabrina bust form should be added to enhance visual set up
• Stores will use existing table top and floor standing fixtures for this trend
SIGNING
DISTRO
CENTER CORE 103
FOSSIL WRIST WRAP TABLE
TOP OF COUNTER FIXTURE
CENTER CORE 104
BRACELET BARS
MERCHANDISING
•
•
•
•
•
•
•
•
•
•
“Wrist Wrap” footprint will replace the $25. Gift Giving zone from Q4
The set up is comprised of all leather bracelet looks
Braided
Solids
Patterns
Fixtures for this footprint include:
Multi- level bracelet bars
Vendor bracelet table fixture
“George” or “Patrick” floor tower
Assortment of wooden / teak trays provided by Fossil to layer styles on the table to add interest to the presentation
VISUAL COLLATERAL
• Stores will utilize the table top fixtures supplied by fossil .
SIGNING
• When on POS, use the 5.5x7 Fed Sign
DISTRO
CENTER CORE 105
JUICY COUTURE JEWELRY
IN DEPARTMENT | SET-UP DATES: ONGOING | VOLUME: 600 THOUSAND
JUICY BUSTFORM
CENTER CORE 106
JUICY PLINTH
MERCHANDISING
• Juicy Couture Jewelry will be a two-case setup with either 2 or 3 tables.
• All product is boxed; both boxes and jewelry are tagged so that caseline fashion pieces may be merchandised
both in and out of the box.\
Table 1
- Tier 1: Gold Charms (Ltd, fashion) Tier 2: Gold Charms (replenishment) Tier 3: Gold Starters and Luck,
Love, Couture styles
Table 2
- Tier 1: Silver Charms (Ltd, fashion) Tier 2: Silver Charms (replenishment) Tier 3: Silver Starters
Table 3
- Tier 1: Fashion Icons Tier 2: Fashion Wishes Tier 3: Replenishment Icons and Wishes
Case 1
- Wishes and Icons, Juicy Zodiacs or Initials
Back-to-front caseline merchandising:
- Wish necklaces and Zodiacs/Initials should sit towards the back of the case on tall neck forms.
- Additional necklaces on shorter neck forms should sit in the center of the case.
- Studs and rings can remain in the boxes, and should be placed in the front of the case.
Case 2- Fashion
Spring Fashion Groups:
- January- Day Glow Couture
- February- Flights of Fancy
- March- Couture the Casbah
- April- Global Glam
- May- Flower Punk Couture
Back-to-front fashion caseline merchandising:
- Necklaces on tall neck forms should sit towards the back of the case
- Alternating necklaces and earrings
- Earrings alternating with bracelets/bangles
- Earrings and rings can remain in the boxes, and should be placed in the front of the case.
Top of Counter Fixture
Boxed Silver Initials Fashion delivery key item bracelets on bracelet bar
VISUAL COLLATERAL
• Position the uniframe graphic adjacent to the trend set up
• “Sabrina” bust form should be added to enhance visual set up
• Stores use existing table top and floor standing fixtures for this trend
SIGNING
DISTRO
CENTER CORE 107
BOXED WATCHES
IN DEPARTMENT | SET-UP DATES: ONGOING | VOLUME: 2.9 MILLION
CENTER CORE 108
MERCHANDISING
3 Boxed Watch Programs
• 2 EDV programs. Merchandise boxed “EDV” $29.98 Watches from Style and Co and Unlisted on existing box tables
(collapsible étagère, round tables, or whatever hardware your individual store owns) the table should be positioned in and around the Fashion Watch Island.
• 1 $55 Anne Klein program. Merchandise boxed Anne Klein $55 watches on existing box tables (collapsible étagère,
round tables, or whatever hardware your individual store owns). The table should be positioned in and around the
Fashion Watch Island.
VISUAL COLLATERAL
SIGNING
• EDV signs in the 5.5x7 format should be placed on top tier of the Lucite riser to highlight the $29.98 EDV price on the Style & Co and Unlisted tables.
• Fed Signs in the 5.5x7 format should be placed on the top tier of the Lucite riser to highlight $55 price on the
Anne Klein table.
DISTRO
• All doors will own (1) full table of each program
CENTER CORE 109
LEVIAN
CENTER CORE 110
MERCHANDISING
• LeVian Diamonds are presented in all doors as the center focus of a Diamond Fashion Collection Case
• A LeVian caseline can be pulled together in Diamonds if linear allows.
• The assortment is comprised of pendant necklaces, earrings, rings
and bracelets
• Symmetry and balance are critical in merchandising this product
• (2) Neck forms should be in the center of the case – (1) tall and (1) short
• There should be (2) earring trees and (2) ring fixtures – (1) ring finger and (1) bullet to add dimension to the presentation
• Do not use capacity fixtures when merchandising. Each piece is unique and should be shown individually, but tastefully merchandised as a boutique
SIGNING
• Verbiage on the lozenge should say LeVian when it is a whole case of LeVian and Diamonds when LeVian is presented in the center of the case line on one or two pads.
• POS signing should be on the left side of the case only
• ESP signing in the 3x5 format should be directly behind the POS sign
• Diamond weight and color enhancement legal information in the 3x5 format should be on the right side of the case
CENTER CORE 111
EVERLON DIAMOND KNOT COLLECTION
EXISTING 1X3 UNIFRAME GRAPHIC
CENTER CORE 112
EXISTING 3X5
MERCHANDISING
• “Everlon Diamond Knot Collection” is presented as the center focus of a Diamond Fashion Collection Case
• The assortment is comprised of pendant necklaces, earrings, rings and bracelets
- (2) Neck forms should be in the center of the case – (1) tall and (1) short
- There should be (2) earring trees and (2) ring fixtures – (1) ring finer and (1) bullet to add dimension
to the presentation
- Do not use capacity fixtures when merchandising. Each piece is unique and should be shown individually,
but tastefully merchandised as a boutique
• Refer to Buy Grid for information on “Everlon” levels
VISUAL COLLATERAL
• All doors will continue to utilize the 1x3 uniframe graphic to support Everlon Diamond Knot Collection
• “George” locking shadow box should be added to create excitement where applicable. There is no product to be
displayed in this shadow box, just a bust form and system tech graphics
SIGNING
• “Everlon” signing remains the 3 x 5 “Everlon” sign in the Lucite holder in case highlighted in the center of the case
DISTRO
CENTER CORE 113
DIAMOND WEDDING RINGS
CENTER CORE 114
MERCHANDISING
• Diamond Wedding Rings should be merchandised in an entire case line. 3 Stone Rings should be the feature of the
case line. The side pads should feature other Diamond Anniversary Rings on one-side and plain and milgrain bands
on the other side.
• The assortment is comprised of all rings and ring holders should be used when merchandising the case line. Single Rings, Double Rings, Triple rings as well as multiple ring holders.
- See picture for correct balance and symmetry in a Diamond Wedding ring case line.
• When merchandising use more single and less capacity fixtures. Each piece is unique and should be shown
individually as much as possible.
SIGNING
• Verbiage on the lozenge should say Diamonds or where possible Diamond Wedding Rings.
• POS signing should be on the left side of the case only
• ESP signing in the 3x5 format should be directly behind the POS sign
• Diamond weight and color enhancement legal information in the 3x5 format should be on the right side of the case
DISTRO
• Refer to Buy Grid for information on Diamond Wedding Ring levels
CENTER CORE 115
NOTES

center core 2010 spring quarterly execution guide

Transcription

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