THINGS YOU DIDN`T KNOW ABOUT CALL IT SPRING

presence worldwide with close to 900 locations
in 29 countries across North America, the Middle
East, Latin America, Europe and Asia. The brand
can also be found as a Shop-in-shop concept
within Debenhams stores in the U.K and in
Falabella stores in Latin America. PRODUCT
MARKET
1972 - One Man And a Bold Dream
Forty years ago, a young Aldo Bensadoun – son
of a shoe merchant, grandson of a cobbler – set
out to realize a dream. Armed with passion and a
deep-rooted understanding of the shoe business,
he envisioned a different kind of company, a brand
that cares.
Aldo Bensadoun pledged to build his company
on a commitment to compassion, ethics, and
understanding the customer in order to offer
them the best possible products and services.
Since 1972, this philosophy has fuelled the ALDO
Group’s constant innovation and steady striving to
be the best it can be for its customers.
2014 - A Global Force With Unlimited Potential
The ALDO Group vision is to be a world-leading
creator and operator of desirable footwear and
accessory brands by delighting our customer,
relentlessly pursuing profitable growth and always
acting with our founder’s values of love, respect
and integrity.
The ALDO Group has more than 20,000 team
members worldwide and nearly 200 million
customers visiting our stores each year.
Since the very first ALDO store opened its doors
in downtown Montreal in 1972, this pioneering
company has gone from one strength to another,
consistently striving to be the best it can be for its
customers. In 1993, the company sought to bring
our product and our brand beyond the Canadian
borders and we opened our first store in the U.S.
This was closely followed by the first franchise
store in Israel in 1995, and the global leader
has not slowed down since. The ALDO Group
has more than 2,500 stores around the globe,
operating on all continents except Antarctica.
While all distinct in character CALL IT SPRING
beats with the same heart – an energetic core
containing the spirit and vision of one man and his
dream.
Apparel Group, a Dubai based exclusive
licensee, represents this premier Canadian fashion
shoes and accessories brand in the UAE, Oman,
Qatar, Bahrain, Kuwait, India, Indonesia, Singapore,
Thailand and Malaysia. Apparel Group currently
operates 36 CALL IT SPRING stores across the
Middle-East.
The CALL IT SPRING brand caters to young
men and women ages 15-25 who are selfproclaimed, optimistic, fashionable and connected.
The customer is all about living life to the fullest,
taking everything in, one snapshot at a time. They
are always on trend in the closet and on budget
in the wallet. They are very present in the social
media scene and strive to share.
HISTORY
Canadian brand CALL IT SPRING is now an
International player having launched its first stores
in Israel, Saudi Arabia and UAE in 2004. In 2005
and 2006, Apparel Group opened stores in Oman
and Bahrain, respectively. By 2007 it entered Egypt
and by 2009 was in Lebanon. 2011 saw more
expansion with stores popping up in Kazakhstan,
Morocco, and Philippines. By 2012 CALL IT
SPRING expanded outside of the Middle East,
opening stores in South Africa, Georgia, Azerbaijan,
Kuwait and Chile. In 2013 the brand had another
big year with numerous stores opening in Peru,
Colombia and another Apparel Group opening in
Qatar. By 2014 CALL IT SPRING was operating
in Europe with stores in Romania and Denmark.
Most recently were openings in both Mexico and
India. CALL IT SPRING currently has a strong
Call It Spring is the ultimate destination for
footwear, handbags and accessories. A part of
the ALDO Group, Call It Spring has a strong
presence worldwide with more than 400 stores
in 27 countries. A go-to for coveted trends with
accessible price-tags, the brand is home to those
who want to stand out while still fitting in. You call
it love, we Call It Spring.
CALL IT SPRING is eternally youthful and
charismatic, whether it’s in the shoes or the store
design. The environments capture the essence
of campaign and engage the clientele with the
latest trends at approachable prices. The store
concept mix sleek contemporary materials,
attractive textures and eye-catching colours to
create a playful and inspiring environment for our
customers; a unique trend destination showcasing
our accessible and fashionable collection where
individuality and self-expression can bloom.
CALL IT SPRING products are regularly featured
in some of the world’s most influential and
widely read publications, and are often worn
and showcased by bloggers, celebrities and most
recently the Miss South Africa winner – who went
on to win Miss World 2015.
RECENT DEVELOPMENTS
This spring, Alice tumbles back into Wonderland
and she’s taking Call It Spring with her! Inspired by
Disney’s upcoming feature film “Alice Through the
Looking Glass”, Call It Spring has created a unique
capsule collection fit for both of the leading female
characters in this classic tale.
Taking cues from the film’s most memorable leads,
these shoes and handbags have been created to
reflect the personalities of both Alice and her rival,
the Red Queen.
The limited edition “Alice Through the Looking
Glass” collection will be available exclusively in Call
It Spring stores across North America, in select
stores internationally and online at callitspring.
com This is the first Disney collection from Call It
Spring. Get your hands on this collection before
time runs out!
PROMOTION
Over the past few years CALL IT SPRING
has renovated some of its key stores as well
as opened in some of the main malls in UAE.
Following these openings, the brand hosted
Opening Events for both media and customers
to enjoy. Along with the goodies, DJ from hot
radio stations, step-an-repeat photo booths and
awesome giveaways, CALL IT SPRING became
widely known for their “Flash Mob” surprises at
these events. These dancers, wearing CALL IT
SPRING shoes and accessories and seasonalbranded t-shirts have become a staple at opening
events. In 2015, to launch their SS15 Collection
CALL IT SPRING invited key local celebrities,
bloggers and influencers aboard their CALL IT
SPRING branded yacht to enjoy an evening of
entertainment, dancing and treats, as well as a
preview of the Spring/Summer collection and the
Mike Perry Collaboration. The only complaint was
that the event didn’t last long enough! Be sure to
check out the next events for more fun!
From a digital perspective, the brand has been
focusing on raising brand awareness via their
Facebook page as well as including digital content
videos in some of their key stores to create more
of an impact.
BRAND VALUES
The ALDO Group’s vision is driven by three core
values, which lie at the heart of everything the
company does and strives towards:
The core values:
Love: Caring passionate enthusiasm, from the inside
out social awareness in action.
Respect: An open-hearted attitude embracing
diversity, encouraging equality.
Integrity: The commitment to excellence principled
follow-through on every task undertaken
The ALDO Group is well-known for its
commitment to society. The company places a
premium on being a good corporate citizen by
working to enrich the communities in which we
live and work.
Over the years, the ALDO Group has supported
many vital philanthropic causes such as YouthAIDS,
an organization working to help stop the spread of
HIV/AIDS, particularly amongst young people; War
Child in support of war-affected children around
the world and the Cure Foundation for breast
cancer research and awareness, to name a few.
Moreover, the company’s involvement in the
Montreal community, home of its international
headquarters, has remained a crucial part of the
ALDO Group’s identity. The company and its team
members frequently participate in fundraisers
and volunteer their time to community projects.
In fact, the company has participated in many
philanthropic projects with the Jewish General
Hospital, Montreal Children’s Hospital and Mount
Sinai Hospital, as well as the Montreal Heart
Institute, the Montreal Symphony Orchestra, the
Montreal Museum of Fine Arts, the Canadian
Cancer Society, Centraide and McGill University.
Giving back to communities is an essential part of
the work that the ALDO Group does every day.
www.callitspring.com/ae/en_AE
THINGS YOU DIDN’T KNOW ABOUT
CALL IT SPRING
Call It Spring, is launching a collection of
ladies footwear and handbags inspired by
“Alice Through the Looking Glass”. The
capsule collection is inspired by the film’s
iconic characters, Alice and the Red Queen,
and will launch May 2016.
l CALL IT SPRING has a new dedicated
prom collection which has been developed
to allow consumers easy shopping at CALL
IT SPRING for all their shoe, handbag &
accessories needs for the perfect prom look
#callitprom
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