Prestige Brochure

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ORGANISED BY:
NOVEMBER
2016
HAIRDRESSING
Pasarela Hair Look
& Academy
AESTHETICS
Congress
THE INTERNATIONAL
AESTHETIC
MEDICINE
MAKE -UP
& NAILS
Championships
& Conferences
IMAGE AND INTEGRAL AESTHETICS EXHIBITION
NATURAL
COSMETIC
MICROPIGMENTATION
PROFESSIONALS ONLY
www.salonlook.ifema.es
THE GREATEST IMAGE AND
INTEGRAL AESTHETICS
MEETING IN
SPAIN
SALÓN LOOK MADRID
is an outstanding meeting
point for the beauty, image and
comprehensive aesthetics sector in
Spain. In its last edition the event saw
the participation of 381 exhibitors and
more than 1,200 national and international
brands. This unique event for the image and
aesthetics sector offered 10,750 sq.m. of
innovative proposals and surprises, receiving visits from
61,163 national and international professionals from Brazil,
the USA, Italy and Portugal, among others.
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This event, which is a leader in Europe, organises different activities
throughout the 3 days that it takes place and enjoys huge attendance
figures. Pasarela Hair Look, The Aesthetics Congress, massage Workshops,
Make-up Championships, Nailympics/Nailympion, Hair Look Focus, Academy,
speakers' corners…
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HAIRDRESSING
The most renowned companies and brands from the national and international panoramas
have their leading trade fair in the SALÓN LOOK MADRID event in Spain. This is a badly
needed meeting space in the sector for the presentation and marketing of the latest
innovations and trends in hairdressing.
BARBER AREA
A new feature of this year's exhibition is the differentiated space for the companies related
to the barber's shop will find the ideal environment to show his products and trends.
SALÓN LOOK MADRID 2016
Dates . . . . .
Edition . . . .
Nature . . . .
Halls . . . . . .
Organised by
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. 5 - 7 November
. 19th
. Professional
. 3, 4, 5 and 14.1
. IFEMA
SECTORS AND ACTIVITIES
· HAIRDRESSING
The Hair Look Show: shows and hairdressing galas
Look Academy: training courses
Hair Look Focus and Speakers' Corner: scenarios for presentations
· AESTHETICS, BEAUTY AND AESTHETIC MEDICINE
IX Aesthetics Conference
Massage Workshops
Advanced training in aesthetics for professionals
MICROPIGMENTATION
1st Latin American Congress on Micropigmentation
· NATURAL COSMETICS
· NAILS
Nailympics/Nailympion
· MAKE-UP
Facial make-up championships
· ZOOM AND BEAUTY TECH AREA
· 5TH INNOVATION GALLERY
· SALON LOOK AWARDS
· INTERNATIONAL GUEST BUYERS PROGRAMME
PASARELA HAIR LOOK
· GALA JÓVENES PROMESAS OMAT
· FASHION NIGHT – L’ORÉAL PROFESSIONNEL
· EFFERVESCENE with MIKEL LUZEA
· POSITIVE SHOW – X-PRESION
· QSTARS
· BARBER OF THE YEAR 3.0 AWARDS
· BARBEROS CALLEJEROS (STREET BARBERS)
· CLUB FIGARO SHOW AND AWARDS
HAIR LOOK ACADEMY
Excellent programme of training courses in aesthetics and
hairdressing run by the most prestigious companies, such as
PIVOT POINT, PASSARÓ, MEN’S EXPERIENCE, BARBEROS
3.0, MHB AIRBASE MAKE-UP, BARBERÍAS CON ENCANTO.
HAIR LOOK FOCUS
A stage designed for hairdressing companies,
groups and associations to present the latest
novelties and techniques.
SPEAKERS' CORNER
Open space for the dissemination
and promotion of the most
relevant topics for the
hairdressing sector. A
meeting point where
knowledge and new
technology are
exchanged.
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AESTHETICS,
AESTHETIC
MEDICINE
AND
TECHNOLOGY
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AESTHETICS AND BEAUTY
The aesthetics sector consolidated its importance at the event with the increase in the
number of cosmetic and professional equipment companies.
This annual event is the most relevant showcase for presenting all of the technological
innovations in the aesthetic and beauty sectors, as well as their protocols and the techniques
for the most innovative treatments. This is a rising industry which is particularly focused on
training professionals, influencing methodologies, therapies and treatments.
In the 2016 edition, Aesthetics and Beauty will have a hall solely and exclusively for the
exhibition area and parallel activities.
AESTHETIC
MEDICINE
Aesthetic medicine is the perfect
accompaniment to the applied techniques
and therapies for professionals in the sector. The
creation of synergies between different aesthetic
disciplines helps to achieve the best possible results,
therefore increasing customer satisfaction and working with
the utmost safety. This is a part of Image that is gaining an ever
greater presence at the trade fair.
An area where professionals will discover
technological innovations, protocols and
treatment techniques in a distinctive and
exclusive setting.
Innovation in the Aesthetics
industry is one of its main
pillars of growth. And this is where equipment comes in. Equipment is a crucial element in
the field of professional aesthetics and it is undergoing constant evolution, with the
development of new light, ultrasound and electric current technologies.
THE 9TH AESTHETICS AND BEAUTY CONGRESS
The 9TH AESTHETICS AND BEAUTY CONGRESS will discuss the hottest topics in the
sector today through speakers of renowned international prestige, who will be helping to
make this event the most important meeting point for aesthetics industry professionals in
the Spanish-speaking world.
MASAJES DEL MUNDO WORKSHOPS
Following the success of this interesting and pioneering
workshop last time, a new edition will be held. The main
countries to participate at the SALÓN LOOK MADRID 2015
were Brazil, France, Mexico and Spain. For the 2016 edition,
professionals from other parts of the world will visit us to
present their most innovative techniques and protocols.
asajes
del
ADVANCED TRAINING IN PROFESSIONAL AESTHETICS
This activity is organised with the aim of offering specific quality training for professionals.
Facial aesthetics will occupy a prominent place in this training.
MICROPIGMENTATION
Micro-pigmentation is a speciality within the field of aesthetics that aims to enhance, correct or
improve some of the body's physical traits.
In recent years, this technique has become increasingly popular as a corrective treatment to
cover blemishes such as scars or to conceal the effects of diseases that cause a loss of skin
pigmentation.
As a novelty in the upcoming 2016 edition, the micropigmentation sector will have its own
exhibition area and parallel activities.
NATURAL
COSMETICS
The natural cosmetics sector is enjoying significant growth and an upward trend. SALÓN LOOK
MADRID is a distinguished showcase for this trend, where the enormous advantages that these
types of products have on health play an important role.
These cosmetics, only, use organic ingredients or of biological culture and are free of the most
aggressive chemical substances. Simultaneously that protects us, takes care of the
environment. This type of products plead for the coherence; the formulae without silicones not
parabenos, that use only fragrances with natural ingredients, amplifying this way his efficiency.
1ST LATIN AMERICAN CONGRESS ON MICROPIGMENTATION
The Latin American Congress on Micropigmentation will be the world's biggest event
in Spanish to focus on micropigmentation. This market is currently on the rise and
boasts top professionals.
Spain's influence on the Latin American sector is highly significant. For
professionals, qualifying in micropigmentation in Spain proves more
affordable than in other major countries such as the USA,
England, Germany and Italy, but the quality of training is by no
means lower and the language is, of course, an added
bonus.
The congress is coordinated by Mario Gisbert
from the Spanish Micropigmentation
Association (AEM).
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NAILS
MAKE-UP
Manicure and pedicure services are a key component in the beauty sector's turnover. As it
does every year, SALÓN LOOK MADRID will present the new proposals and content of the
sector, as well as a wide range of demonstrations related with this field, making it one of the
most lively of the whole event.
4 edición
THE NAILYMPICS / NAILYMPION
The Nailympics or Nailympion proves time and
again at each edition of the SALÓN LOOK
MADRID that it is one of its strongest components.
Participants from across Spain, and from countries
like Brazil, Italy, Poland, Russia, Japan, Croatia, Argentina, Colombia, Serbia and Switzerland
competed in the last edition.
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This championship is governed by the same standards worldwide, with the support of the
International Judges INJA, who ensure that it goes smoothly and are responsible for fairly
judging the competition. This prestigious international competition has become the leading
Nails Championship in southern Europe.
The SALÓN
LOOK MADRID is the
setting for the presentation
of the latest trends in
techniques, colour, textures and
finishes in the make-up sector.
MAKE-UP CHAMPIONSHIPS
The latest edition of the Make-up
Championships will have a space in the
SALÓN LOOK MADRID. Participants
from all over Spain with daring and
innovative proposals will compete
to be the best and show off all
their creativity.
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INTERNATIONAL
BUYERS
PROGRAMME
ZOOM
AREA
For each edition, in collaboration with STANPA and ICEX, the SALÓN LOOK
MADRID organises an international buyers programme, which allows professionals
from target markets to be invited with the aim of making contact with the exhibiting
companies.
SALÓN LOOK MADRID 2016 will continue to make progress with this exciting initiative, relying
on the participation of buyers coming from the United States.
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A space where emerging brands and new
product lines are presented within the trade
fair. This tried and true exhibition model is
located in a strategic area of the halls and features
exclusive decoration.
This formula has been chosen on numerous occasions by
the most prestigious brands in the fields of aesthetics and
hairdressing in order to present the latest innovations in the
world of beauty.
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5th
INNOVATION
GALLERY
The SALÓN LOOK Innovation Gallery is the
major showcase for the sector's R&D&I.
A space where research, development
and innovation in the image and
comprehensive
aesthetics
industries are promoted
and acknowledged.
SALÓN LOOK
AWARDS
The SALÓN LOOK MADRID will hold the prestigious SALÓN LOOK awards a few days prior to
its opening. In the last edition the seven winners, chosen by a prestigious panel from among
eighteen finalists, were X-PRESION, in the category of Best International Projection;
FUNDACIÓN STANPA, in the category of Best Solidarity Action; VICTOR MARTÍNEZ VICARIO
and MARIBEL YÉBENES, for Best Career, ROSA RAMOS, for Best Communication in the sector,
and TACHA, for Best Trade Fair Concept. Plus, LUIS ROMERO received the Honour Award.
With these annual awards, the SALÓN LOOK MADRID recognises the work of professionals and
companies in the beauty sector, which, with their daily talent and work achieve an improvement
in training, business management and dissemination in comprehensive aesthetics and image
matters. The 2016 event will once again bring together the most well-known individuals.
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Now in its
fifth edition, the
Innovation Gallery is a
powerful promotional tool
for the most revolutionary
products and services in the beauty
sector. SALÓN LOOK MADRID will
encourage the dissemination and promotion
of those products presented during the event that
stand out for their innovative value in the following
categories: Hairdressing • Aesthetics and beauty •
Aesthetic medicine • Natural cosmetics • Nails and make-up
MADRID,
A STRATEGIC
ENCLAVE
COMMUNICATION
AT THE FAIR
SALÓN LOOK MADRID 2016 will have a major communication, marketing and
advertising campaign in the main areas of the of both the specialised, general
information and mass media, with the aim of achieving maximum visibility and
dissemination of the trade fair among professionals and their target audience.
PROMOTION
· Promotion of the event at other industry trade fairs
· Links with other industry trade fair websites
· E-mailing to the database of SALÓN LOOK MADRID professional visitors, with more
than 100,000 registrations.
· Presence of the event on the tourist websites of the City and Community of
Madrid.
· Advertising the event by means of branches located abroad.
· Advertising by Ifema for the latest features of the SALÓN LOOK
MADRID.
ADVERTISING
· Specialised national and international press.
· International dailies.
· National financial press.
· IFEMA / SALÓN LOOK MADRID website
· Internet websites: BEAUTY MARKET,
TUPELU.COM
· Social networks.
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Madrid is, without a doubt, one of the world's major capital cities. Its geographic
location, its extraordinary communications infrastructure and network of transport,
hotels and restaurants, together with its extensive and magnificent cultural, business, leisure
and entertainment offering, make it a privileged setting for attracting the best clients and for
facilitating business exchanges.
IFEMA
AT THE
SERVICE OF
PROFESSIONALS
IFEMA is the Madrid Trade Fair Institution. IFEMA's
experience as an exhibition organiser positions it as
Spain's leading operator and one of the most important
in Europe. More than 32,000 companies participate
each year in the events, 20% of them from
abroad, and 2.6 million visitors attend.
Throughout the course of its history, 85
million visitors and around 600,000
companies have taken part in
more than 1,600 trade fairs
that have been held on the
IFEMA premises, which
are among the most
highly regarded in
the world.
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