NTV as Content Leader

NTV as Content Leader
NEWS ZERO
News program targeting working 20-40 year
olds and covering a wide range of topics from
politics to crime to economics in America,
Europe, Asia and Africa. Also provides
information daily for those with an interest in
sports and culture. Ratings rose to 9.0% in the
first half of fiscal 2009 (1.5 points higher than
the first half of fiscal 2008).
Note: Maintained the top position among news programs
in the same timeslot with the F1 (20-34 year old
female) audience.
Sekai no Hate Made Itte-Q
Adventure variety program that travels to the ends of the Earth to discover
answers to the simple questions of children, solving mysteries with laughter. The
program touches on natural science explanations, the exploration of inaccessible
regions and interactions with people and cultures around the world.
Note: The most popular segment features a fast-rising female star who confronts animals all over
the world.
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Nippon Television Network
Annual Report 2009
NTV News 24
24-hours news channel transmitted by the NTV News Division.
Reports on breaking stories involving scandals and
accidents. Provides transmissions to monitors on JR trains and
the Internet.
Summer Wars
(Released on August 1st in
Warner-affiliated theaters)
Screenwriter: Satoko Okudera
Director: Mamoru Hosoda
OSHAREISM
Talk show that invites the most popular guests.
Hosted by a comedic personality, a well-known
actor and model ask the guest questions from
various perspectives. Sponsord solely by cosmetics
manufacturer Shiseido Co., Ltd.
In this, the second film from Mamoru
Hosoda, whose film Toki wo Kakeru
Shojo blew a breath of fresh air into the
anime world, is about a large family
living in Nagano that stands up against
a global computer crisis. The characters
were designed by Yoshiyuki Sadamoto,
who created Evangelion.
24-Hour Television
Live, 24-hour charity program that broadcasts each year in August. In recent
years, the program has raised approximately ¥1 billion per year, totalling
¥27.5 billion over the past 32 years. The most popular segment is the
24-hour, 100 km charity marathon involving popular TV personalities.
Nippon Television Network
Annual Report 2009
25
PROFILE
Anpanman
Popular animated program that
recently aired its 1,000th episode.
Primarily popular with children,
the program has spawned related
merchandise with outstanding
salability and produces a movie
each year. The program, which
began broadcast in October
1988, has introduced 1,768
characters, an achievement that
was recently recognized by the
Guinness Book of World Records.
© TAKASHI YANASE / FRÖEBELKAN ˙ TMS ˙ NTV
GYNE
Crumbling obstetrics care resulting from a severe doctor shortage
has become a serious social issue in Japan. Despite this adverse
environment, obstetrics and gynecology doctors battle
wholeheartedly to save lives every day in this social drama.
FIFA Club World Cup Presented by TOYOTA
Soccer club team World Cup sponsored by FIFA.
Club team tournament involving Europe,
South America, Africa, North and Central
America, Asia and Oceania.
Note: The winner of the 2008 tournament was the Premier
League’s Manchester United.
POSHLET late-night department store
One of NTV’s media commerce growth
businesses, with sales of nearly
¥10 billion.
This late-night teleshopping program
is the core of this business. Viewers can
purchases products introduced on the
program via the NTV Web site at:
www.ntv.co.jp/shopping.
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Nippon Television Network
Annual Report 2009
Hakone Ekiden
Intercollegiate long distance relay race held each year during New Year’s,
which will be broadcast for the 68th time in 2010.
The Ekiden, which is run over a 217.9 km course divided into 10 sections that
begins in Tokyo and ends in Hakone, is a perennial New Year’s favorite with an
established audience that represents a ratings share of nearly 30% each year.
Shabekuri 007
Talk show hosted by three units of talented performers
(seven people in total).
Featuring edgy conversations with a wide range of
guests, this program achieved the top position in its
time slot, which is broadcast opposite the top rated
program of our rival station.
Shoten
On air for over 40 years, this is one of Japanese television’s
representative programs.
Still earning a ratings share of over 20%, the most
popular segment on the program is Oogiri, where the host
provides the rakugo performers with subjects to illicit
humorous responses.
Sekai Maru Mie! TV Special Investigative Unit
Variety program hosted by world famous film
director Takeshi Kitano as comedian Beat
Takeshi. In addition to hilarious home videos and
human dramas of life-saving miracle rescues
from around the world, the program also pursues
the truth behind a variety of mysteries from
across the globe.
Note: The different costumes worn by Beat Takeshi in each
episode are a particular point of interest.
Nippon Television Network
Annual Report 2009
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