Les atouts des ingrédients : L`artichaut italien apporte une note

Welcome to
Casa Saclà
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Delizioso.
Semplice.
Italiano.
1939:
Saclà’s history
starts in Piemonte,
the gastronomic heart
of Northern Italy.
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Since then, Saclà remains a family owned and run
business making real Italian food with care, flair and love.
We are a family business 75 years young.
YESTERDAY
TODAY
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Saclà has factories and a closely knit network of copackers
the length and breadth of Italy, wholly owned
in key strategic markets and numerous
subsidiaries
distributors, so we are a truly
international business.
Saclà Subsidiaries
UK – London, since 1991
France – Biot, since 1997
Germany – Neuss, since 2000
US – San Francisco, since 2010
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Middle East – Dubai, since 2014
We work with the main
retailers around the world
producing for their own
brands.
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Through our technical team and with the commitment of
our President and the senior management team,
we have achieved the highest
international
standards and accreditations for food safety, traceability,
environmental management, and use of organic ingredients.
BRC Global Standard for Food Safety (Issue 5, January 2008) grade A
IFS International Food Standard (Issue 5, August 2007) 96,82% higher level
UNI EN ISO 9001:2008 Quality Management Systems
UNI EN ISO 22000:2005 Food Safety Management Systems
UNI EN ISO 22005:2008 Traceability in the feed and food chain
UNI EN ISO 14001:2004 Environmental Management Systems Certification
Reg. CE 1221/2009 EMAS European eco-Managemnt and Audit Scheme
Reg. CE 834/2007 on organic production and labeling of organic products
Suitable for Coeliacs
Kosher Certification
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We never forget the quality
values
that have always been driving Saclà
• a careful selection of raw materials
• and supportive relationships with our farmers and
growers
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Our dedicated Quality Assurance team carry out
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more then 50 physical, chemical, and organoleptic controls
checks throughout the preparation of all our products,
from the raw materials to the finished product
•
a comprehensive allergen policy avoid cross contamination
on site and all our products are
x-rayed before labeling
•
sophisticated systems are in place to manage the final
stages in labeling (adhesive) and delivering our products to
our customers
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We know all about being
flexible…
With more than 1200 SKUs, Saclà has valuable know-how
and experience in areas of specialisation that vary widely.
PROCESSING
PACKAGING
VOLUMES
Ambient
Pasteurisation
Sterilization
Hot filling
-Glass/jars bottles, 90ml to 1liter
-PP plastic jars, 500ml to 2 litre
- Squeezy PP bottles, 280ml to 350ml
-sachets, 50ml to 200ml
-plastic pots, 150ml to 300ml
- metal tubes
-Plastic buckets, 1 litre to 20 litres
From 10,000 to 150,000 units
per day with various levels of
authomatic/handamatic
Chilled
Flash pasteurisation
Refrigeration
Doy-packs / sachets, 50ml to 200ml
Plastic pots, 150ml to 300ml
Up to 20,000 units a day
This all adds up to give us a diverse capability, and allows us to
produce and sell well in excess of 100
million units a year.
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Every year our development
creates hundreds
team
of recipes in line with
the requests of both buyers and consumers in
different categories and different channels all
over the world
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This combination of innovation and quality
has always been our hallmark, and we are proud it
has been recognised many times with
international awards.
Les Palmes
de la Communication
Trophée de l’innovation
Franprix 2011
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We are also proud of the responsibility we
take for the world around us.
We have reduced the environmental impact of our
manufacturing activity
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reduced our CO2 emissions by using renewable energy
compensated for some of the emissions by protecting a
woodland area
and managed our waste to assist the recycling process
This has resulted in ISO 14001:2004 accreditation
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Some Numbers …
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More than 105 million pieces sold in 2012 (+5%)
50% sold outside Italy
Brand Leader in Pickles, Antipasti, Olives in Italy
Brand Leader in <300g pasta sauce & pesto market in
UK, France, Belgium, Australia, Holland…
- Leader in Antipasti in France, Belgium, Switzerland…
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Our production lines are flexible
and can be adapted to allow for high speed,
artisanal and even
hand-amatic production.
That flexibility extends to the variety of packaging :
we have - glass, plastic, metal – and small and big for
retail, food service and industrial needs
but also in the
variety of products…
…that will take you
from breakfast to dinner!
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Pesto 190g
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Passion for Pesto
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Stir Through 190g
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Premium «Silver lid»
Pasta Sauces 190g
A refined combination of selected
ingredients and unique flavors to
delight the most demanding
consumers
I Sughi alle erbe
190g
A new product range
celebrating the flavours and
aromas of the Italian cuisine
Whole Cherry Tomatoes
with a soffritto and extra virgin olive oil
420 g
350g
A New Range of
Juicy Tomato Sauces
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Clean labels
Extra Virgin olive oil
Classic flavours
Convinient and Smart
Saclà quality guaranteed
Standing on shelf
Pomodoro e Basilico
Pomodoro e Mascarpone
Pomodoro e Peperoncino
Pomodoro e Olive
Pomodoro e Aglio arrostito
Sugo ai Formaggi italiani 290g
Classic Italian Antipasto
Intensly flavoured vegetables delicately dressed in seasoned oil
Grilled Italian Antipasto
A tempting range of carefully prepared vegetables
Pomodori al forno
Tomatoes as you never tasted before…
Our plus
Slow baked tomatoes marinated with aromatic flavours
Picked and packed whithin 24 hours
All natural
100% Italian tomatoes
Nominated product of the year in 2012 by Dutch and Belgian consumers
Aperitivo time...
Simply serve on tosted bread for an Italian aperitif or add to
casserols and stews to add extra taste
Bread
Toppings
Tapenades
Aperitivo time...
Enjoy with aperitifs as Italians do…
From Saclà expertise
a new range of olives
Saclà in the US
Rich pasta sauces and unique pestos
Oven baked tomatoes
Saclà more…
extra virgin olive oil
combined to infuse herbes and spices.
The excellence of the
A refined selection of seasoned oil to enhance your salads,
pizzas , pasta and a variety of other dishes .
Saclà more…
Saclà more…
Saclà more…
100% ITALIAN WHEAT
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BRONZE DIE PASTA
This pasta is made in Puglia, in southern Italy, from Italian
durum wheat and selected by
Saclà for its superior flavor and
character. It is shaped through a traditional
bronze die to give
a textured surface which holds every drop of your pasta sauce.
Saclà more…
Find them into the chilled cabinet!
Saclà enter the fresh …this is the result of an ambitious
research and development project and a considerable
investment in production technology.
40-50 day s shelf life
Saclà more…
Saclà pesto now in a revolutionary package.
Perfect with pasta, pizza, chicken or fish
Great for young consumers - makes it easy for them to use it
on sandwiches and salads.
Squeezy pesto is ideal for any occasion where you just want to
add a touch of creativity and imagination to your food.
Saclà more…
The general increasing number of
small households creates increasing
demand for portion packs.
The Saclà answer is
a 50g - 1 portion sachet
Available in box by 12 or
in hanging strips for 12 sachet
Saclà more…
Food service
Saclà expertise from
500g - to bulks
Recipe Sophistication
Customer Service
Un vero pranzo all’italiana
Premium Quality
Packaging Flexibility
Saclà more…
Saclà bio
specialize in
typical Italian organic food
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extra virgin olive oil
durum wheat pasta
tomato pasta sauces
pestos
pasta sauces
ravioli
rice
antipasti
fruit juices
…and more
All strictly organic
Everything we do today, is done with
care for the future.
Saclà more…
Saclà is licensee of the Almaverde Bio consortium brand
for the production of several product categories, and has
recently scored a great success thanks to the presentation of
its new range of fruit spreads with honey.
Saclà more…
Casa Saclà Selection:
wide range of premium quality products
for indipendents and specialty stores. The quality
from the crop to the table signed by Saclà.
Saclà more…
Casa Saclà Selection:
wide range of premium quality products
for indipendents and specialty stores. The quality
from the crop to the table signed by Saclà.
Saclà more…
Saclà insights…
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Saclà insights…
Saclà consistently beats
its
competitors on the
following things:
Authentic Italian food
- ingredients
- recipes
- production
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MADE BY ITALIANS FOR ITALIANS
Our family
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FOUNDED OWNED & RUN BY THREE
GENERATIONS
OF THE SAME ITALIAN FAMILY
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Our small-ness
- flexible
- innovative
- caring
- more pride
SMALL IS BEAUTIFUL
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Best Tasting Products
Saclà insights…
PIONEERING
• creative
• smart
• inspiring
AUTHENTIC
• rooted
• honest
• family values
SPIRITED
• colourful
• passionate
• vivacious
AUTHORITATIVE
• expert
• knowledgeable
• insightful
Saclà insights…
Our consumers
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want good food easily
want to balance convenience food and good food
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want authenticity/something authentic
want to be Italian
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want guaranteed success
want it guaranteed every time
want to be seen to be a better cook
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want to make life more interesting
want diversity
want escapism
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want a wow lifesaver
want a pleasant surprise
want to enjoy cooking (and eating)
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want flavour and taste
want powerful intense taste
want flavour delivery hit
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want simplicity
want versatility
want to remove stress from dinner time
Saclà insights…
In the lives of our consumers our
role is to share our
unique Italian authenticity
to inspire, surprise and delight, everyday
We are Inspirationally Authentic
Our Marketing activities for 2014
are focused to grow penetration
of the brand in new areas
and reach new consumers
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Our key areas
in marketing and communication
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Our print campaign depicts
Saclà passion for
freshness, authenticity and
ingredients to appeal our
consumers around the world.
Images to communicate in a
glance all the premiumness,
quality and great taste of Saclà
products.
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From research our consumers
once tasted Saclà products
Sampling
and POS
come back to buy
becoming loyal consumers
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We always encourage activities
Sampling
and POS
on point
of sale
as a strong and effective side
of our strategy
To reinforce our message,
activities are planned to
drive consumers to Saclà
portal online (facebook /
digital ads / website)
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Digital media and web strategy
Online
activities
and crossed
comunication
are more and more
a fondamental tool.
We like to maxime its effect
with crossed
activities
Integrated activity across facebook,
website and
e-newsletter focussing on NPD,
refreshed recipe content and
competitions
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Online
activities
and crossed
comunication
1 Press Event for book launch
15.000 copies printed
200 displays on point of sale
The Netherlands
A successful case history
22 books x display / 70 Saclà Products fit the display
Promo : buy 3 Saclà products get 1 copy for free
Web Send in your reciept of 3 Saclà products purchase
and get a copy free
FB action / free copies out
Crossed com through media magazines / web
PR
As a small, family-owned and very
foodie company, Saclà has built up a
great network of international
journalists and contacts - resulting in
great ongoing PR coverage
Continuous PR activity for 2013 will
reinforce the key advertising messages
of versatility & simplicity (with
combined messages that reinforce the
Italian provenance & family
company)
Reaching consumers across the year,
through traditional print media, but
increasingly also online, through FB
and key food & mum/family bloggers
will help to reinforce our message
PR
Casa Saclà
where conviviality matches
with professionality
Casa Saclà is the house of the founders of the company, transformed
today in a project focussed on the future…
Today just like before company life constantly mixes with family life
inside house.
Cooking demo with international chefs,
presentation of new recipes, important international meetings
in an environment which is 100% Saclà
…these are only few of the points of excellence of Casa Saclà
Above all we are cooks, farmers, artisans, producers
and businessmen working with and in the spirit of
our founding family to share the very best of Italian
food with our customers and consumers all
around the world.
Thank you !
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