GET MORE CUSTOMERS FOR FREE!
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GET MORE CUSTOMERS FOR FREE!
A dealer tells why you should show and sell OCTOBER 2009 E-FLITE’S BLADE mSR — PAGE 30 RESOURCES FOR SUCCESSFUL HOBBY RETAILING GET MORE CUSTOMERS FOR FREE! ...by using Facebook, Twitter and other social-networking sites Time-tested sellers: Metal detectors, airbrushes and rock tumblers PAGE 16 PLUS Vol. 35 • Issue 10 10 NEW PRODUCTS REVIEWED www.ModelRetailer.com • iHobby Expo preview • Five in the running for Märklin • Trade report from Gen Con • Anderson chosen for AMA Hall Thunder Power RC products continue to be the number one choice of discerning pilots and drivers, for sport and competition applications alike, world-wide. From the world’s most powerful and reliable lithium polymer batteries, to the most advanced and safest chargers and balancers available, you can be confident that our ever-growing line of premium products and accessories offers the utmost in performance and value. Aircraft Series LiPo Batteries Surface Series LiPo Batteries Chargers and Balancers We offer many of the world’s lightest and most powerful LiPo batteries for aircraft applications. Available in capacities from 250 to 8000mAh, in configurations from 2S 7.4V to 10S 37.0V, and with continuous discharge rates from 18 to 30C, there’s a battery perfect for almost any airplane or helicopter application you can imagine. By using the lowest-resistance cells available, matching them for maximum performance and placing them in custom-designed, impact-resistant cases, we offer many of the world’s most powerful, durable, and compact LiPo batteries for use in surface applications. Continuous discharge rates from 20 to 35C, configurations from 2S 7.4V to 3S 11.1V and capacities from 3300 to 8000mAh offer drivers the best choices for a wide variety of offroad and on-road applications. Our full-line of chargers and balancers includes many of the world’s safest and most advanced offerings to date. From LiPo battery balancers capable of being used independently or interfaced with a variety of chargers, to powerful chargers capable of charging and discharging LiPo batteries up to 10S 37.0V along with a variety of LiFe, NiCd, NiMH and lead-acid cells, there’s a choice perfect for any battery charging and maintenance need. Accessories Rotor Blades Our ever-growing line-up of premium accessories offers a variety of innovative products that deliver incredible value and convenience. From industryfirst, individual-cell-voltage-monitoring electronic speed controls, to power supplies, balance connector extension leads, adapters and more, we offer the perfect solution for a wide variety of needs. The unique carbon fiber and foam core construction of our premium quality rotor blades offers incredible stiffness for unbelievable stopping power and response. Available in sizes from 325mm to 600mm in length, there’s a set of rotor blades perfect for your favorite 400/450, 500 and .50/600-sized helicopter that not only offers incredible performance, but incredible value too. Insane Foamies Aircraft For the best in performance, reliability and value, choose Thunder Power RC products – available through the best hobby dealers and distributors world-wide. Thunder Power RC O4720 W. University Avenue OLas Insane Foamies is a Thunder Power RC brand that offers aircraft models from some of the world’s leading pilots and designers. From lightweight, competition-proven models built using 3mm foam, to a variety of durable and easy to fly models constructed from 6mm foam, there’s a model for almost any pilot–from Sunday sport flyer to competition pilot and everyone in between. www.ThunderPowerRC.com Vegas, NV 89103 O(702) 228-8883 ON THE COVER A dealer tells why you should show and sell www.ModelRetailer.com OCTOBER 2009 E-flitE’s bladE s300 — pagE 24 RESOURCES FOR SUCCESSFUL HOBBY RETAILING GET MORE CUSTOMERS FOR FREE! ...by using Facebook, Twitter and other social-networking sites Time-tested sellers: Metal detectors, airbrushes and rock tumblers PAGE 16 10 NEW PRODUCTS REVIEWED PLUS Volume 35, Number 10 ModelRetailer.com Visit our Web site for these bonus Product Lab reviews: • PT-19 450 ARF E-flite • Pack & Stack Mayfair Games • 1:20 Falke Hasegawa While you’re there, please be sure to sign up for our e-newsletter! • iHobby Expo preview • Five in the running for Märklin • Trade report from GenCon • Anderson chosen for AMA Hall Social networking isn’t just for the kids anymore. Businesses are discovering this low-cost way to reach out and grab customers. Cover photo: Jim Forbes PRODUCTS F E AT U R E S 14 16 FIRST LOOK Our first impression of seven new products: • Looney Labs Aquarius 10th Anniversary Edition Special Report – The Strong Silent Sellers Metal detectors, airbrushes and rotary tumblers may not be the trendiest products, but they can be among your tried and true. • Squadron/Signal Publications Byzantine Armies 325 A.D.−1453 A.D. 18 • Mudpuppy “Monsters” 63-piece puzzle Social networking with Twitter and Facebook can drive customers to your store at low (or no) cost to you. business basics – retailers are all a-twitter • Midland Publishing Russian Airpower 30 • MTH HO-scale SD70ACe with Proto Sound 3.0 • Revell 1:24 Rommel’s Rod • Rapido Trains N-scale Panorama Line Passenger Cars 38 24 PRODUCT LAB We review three new products: • Tamiya 1973 Ford Bronco CR-01 • Polar Lights 1:12 Robby the Robot 56 DEPARTMENTS 6 8 EditoR’S note Extending electronic reach INDUSTRY NEWS iHobby Expo celebrates 25 years, Five in the running for Märklin, Gen Con good for publishers and retailers, and much more. 20 Behind the counter How to sell? Try show-and-tell. • E-flite Blade mCX S300 30 38 46 50 56 58 radio control model railroading MOdels 58 DIE-CAST IN THE NEXT ISSUE Holiday profits from licensed products: Model Retailer tells you how to build your bottom line by tapping the power of popular media licenses. specialty Slot cars W H AT ’ S S E L L I N G What business lessons have you learned in the last year, and how have they made your store better? 34 radio control 42 model railroading 52 MOdels/ DIE-CAST MODEL RETAILER (ISSN 0191-6904, USPS 395-730) is published monthly, except two issues in October, by Kalmbach Publishing Co., 21027 Crossroads Circle, P.O. Box 1612, Waukesha, WI 53187-1612. Periodicals postage paid at Waukesha, Wis., and additional offices. Postmaster: Send address changes to Model Retailer, 21027 Crossroads Circle, P. O. Box 1612, Waukesha, WI, 53187-1612. Canada Publication Mail Agreement # 40010760. MODEL RETAILER OCTOBER 2009 1 Are you ready? Your business in a Recession… Control costs. Maintain liquidity. Be efficient. Cut spending. Key phrases of our current economic times, right? But how far can you go before your business suffers? “The first reaction is to cut, cut, cut, and advertising is one of the first things to go,” says Wharton marketing Professor Peter Fader, “however, as some companies slash their advertising they leave empty spaces in the minds of consumers allowing savvy marketers to take control of their customers.” Today’s economy “provides an unusual opportunity to differentiate your business and stand out from the crowd,” says Fader. 3 2 Advertising in a Recession… • A McGraw-Hill Research study examined 600 companies from 1980-1985 and found that those who maintained or increased their advertising during the 1981-1982 recession had sales 256% higher than those who did not continue to advertise. • Magazine ads are the most effective and efficient ways to boost purchasing decisions. - Marketing Evolution Study, 2008 • If you cut advertising it takes 4 or 5 times the amount saved to get the momentum back just to be where you were when you stopped advertising once the economy turns around. (David Sable, COO of Wunderman) • Magazines are the most successful medium in engaging consumers to notice advertising - Simmons Multi-Media Engagement Study, 2007 Kalmbach magazines in a Recession… Kalmbach Publishing Co. has been in the magazine publishing business for 75 years. In fact, “The Great Depression” is the reason the company came to be and had a profound impact on the company values and mission. Today, we remain committed to the hobbies we serve with our magazines, books, Web sites and e-newsletters. More importantly, our customers remain committed to us because of our determination to deliver value and quality 100% of the time. “ The success of a business depends on several factors: Quality of service, quality of product, but more than anything else, an overall integrity, honesty, and consistency of policy. – Al Kalmbach, founder of Kalmbach Publishing Co. ” Just as you may have made plans to weather the current recession, you need to make plans for the economic recovery … …It’s coming! www.Kalmbach.com • 1-888-558-1544 ADV-ADH-MD09392RH EDITOR’S NOTE by HAL MILLER EDITORIAL OFFICE 21027 Crossroads Circle, Box 1612 Waukesha, WI 53187-1612 Phone: (262) 796-8776 Fax: (262) 796-1383 Web site: www.ModelRetailer.com E-mail: [email protected] Extending electronic reach EDITORIAL AND ART Publisher Terry Thompson Editor Hal Miller The term “social media” has become one of us don’t care that our friends “had toast of today’s hot buzzwords, referring to the and jam for breakfast,” or “I’ve just fed my Associate Editors Sue Brettingen, Tim Kidwell Web sites that keep people electronically cat Sparkles; gosh, is she precious!” Editorial Assistant Jenny Maaske connected these days. Art Director Tom Ford But (and there is always one of these), You might be aware of sites like Face- more and more businesses are discovering book, MySpace, YouTube, WordPress and these sites are an excellent way to promote Photographers William Zuback, Jim Forbes ADVERTISING themselves, educate customers and gen- Ad Sales Manager Rick Albers (x652) erate sales. If used judiciously, they don’t require much time, either. Ad Sales Representative Aaron Jors (x537) Ad Services Representative Sue Hollinger-Yustus Messages on Twitter, for instance, are 140 Production Coordinator Diane Olp characters or less. How long does it take K ALMBACH PUBLISHING CO. to type “All in-stock R/C vehicles 15% off President Gerald B. Boettcher through September 30!”? That’s fast adver- Executive Vice-President Charles R. Croft tising, targeted at interested customers or V. P. Editorial Kevin P. Keefe those already buying your products. V. P. Advertising Scott Stollberg And remember what I said earlier about V. P. Marketing Daniel R. Lance being free? Social media isn’t just for the kids anymore. Businesses use it to push sales. Another good thing: if you try it and Ad Director Scott Bong decide it’s not your cup of tea, just delete Corporate Art Director Maureen M. Schimmel Managing Art Director Michael Soliday the account. That’s about as risk-free a proposal as is out there today. Twitter. If you’re not, ask your kids; they can We always seem to be wringing our bring you up to speed in a few minutes. hands about how we’re not reaching youth Basically, these sites let you share what’s with information about our hobbies. This is going on in your life with people you know a great way to reach them, and adults, too! or those who have similar interests. You can Hey, I admit, I didn’t understand why let them know what’s going on through some of this was so popular until I started blogs, text messages, video and photos. using it for business purposes and started Their popularity lies in the fact they’re all to see how you could connect to your audi- free. They’re also accessible anywhere via ence. Give it a whirl; it just might be benefi- computer or Internet-capable phone. cial to your bottom line. If you’re familiar with them, you know how annoying some of them can be. Most Oh, and follow us on Twitter at www.twitter.com/ModelRetailer. Production Manager Annette Wall Assistant Circulation Manager Janice Zimdars TO ADVERTISE Toll-free: (888) 558-1544 x652, x537 TO SUBSCRIBE Toll-free: (800) 558-1544 x818 CUSTOMER SERVICE (Weekdays 8:30 a.m. to 4:30 p.m. Central time) Toll-free: (800) 558-1544 x818 E-mail: [email protected] Subscription rates: Distributed free to qualified hobby shop owners and managers. Others – U.S.: $85/year. International, payable in U.S. funds: $85/year, surface mail. © 2009 by Model Retailer, division of Kalmbach Publishing Co. All rights reserved. Title and tagline registered as trademarks. Model Retailer is an associate member of Game Manufacturers Association, International Model-Hobby Manufacturers Association, Kite Trade Association, National Retail Hobby Stores Association and Radio Control Hobby Trade Association. Printed in the U.S.A. Send your comments to Hal Miller at [email protected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iHobby Expo turns 25 Hobby-industry retailers, manufacturers and distributors will gather at the Donald E. Stephens Convention Center in Rosemont, Ill., for iHobby Expo’s 25th anniversary show, Oct. 22–25. Trade exhibit hours are 9 a.m.–5 p.m. on the 22nd and 23rd. The show floor is open to the public on the 24th and 25th. More than 200 exhibitors will attend iHobby this year, with better than 60 being first-time attendees. Trade registration packets have been sent to 20,000 dealers and distributors in the U.S. and overseas, and include buyer categories for specialty toy, game and computer stores. General merchandise and gift shops have also received registration information, along with hobby, toy and craft stores. Now 4 years old, the Ticket to Ride promotion allows retailers to get back up to ModelRetailer.com Visit for the latest industry news, bonus content and the Business Pages directory. Five in the running to purchase Märklin According to reports from several German news sources, the field of qualified companies interested in purchasing model train manufacturer Märklin has been narrowed to five. Insolvency trustee Michael Pluta says all of the remaining suitors are Western European and have the financial capacity to operate Märklin on a long-term basis. He says a concrete offer could come as early as October for the beleaguered company, which also manufactures and sells largescale trains under the LGB brand. While the company with the winning offer could take over the company this fall, Pluta says there’s no pressure to get a deal done quickly, as financing for the company has been secured through the end of 2009. MODEL RETAILER OCTOBER 2009 100% of their travel expenses by ordering from participating vendors to earn vouchers that can be redeemed following the show. In its second year, the Dealer Pak promotion lets dealers purchase up to four sample product “paks” assembled according to HMA division categories (model railroading, plastic/die-cast models, R/C and general hobby). These are offered at low prices and are shipped to dealers after the expo. Also back for its second year is the Hobby University business seminar track. This year, subjects include in-store demos, e-commerce and surviving in a rough economy. All exhibitors and member attendees are invited to the 25th Anniversary iHobby Expo Party on Oct. 22 at 5 p.m. in the convention center. On the 23rd and 24th, actor Michael Gross, famous for his role on the TV series “Family Ties,” will be in attendance. A wellknown model railroader, Gross will be signing autographs and walking the show floor. Steve “Mongo” McMichael, former NFL star and Chicago Bear, will be on hand Oct. 24, driving R/C cars and visiting with attendees. For a complete listing of events, please see the 2009 iHobby Expo Show Guide. Here are some of the highlights: Thursday, Oct. 22 • 25 Tips to Survive in a Tough Retail Economy, 7:30–9 a.m. — Retail sales gurus and iHobby regulars, Rich Kizer and Georganne Bender, talk shop and how to turn a difficult economy into successful sales. • Hobby University: In-Store Demos and Make & Takes Make Money, 4–5:30 p.m. — The HMA’s Tom Grossman discusses making your store a community destination and building your customer base. • HMA/iHobby Expo 25th Anniversary Reception, 5–7 p.m. — Join other hobby professionals to celebrate 25 years of iHobby Expo. Friday, Oct. 23 • Hobby University: Today’s Inventory Buying, 7:30–9 a.m. — Horizon Hobby’s Bob Jacobsen talks about maximizing inventory dollars and increasing profits. A dozen other companies have expressed interest in buying Märklin, but without long-term outlooks for the company. Two more possible purchasers could enter the second round, but they would have to submit solid bids to be considered. Märklin filed for insolvency protection in February, owing about 600 creditors approximately $157 million (110 million Euros). Gen Con good for publishers, retailers Gen Con 2009, Aug. 13–16, delivered some unexpected moments and a handful of interesting products, but most important of all, it delivered buyers willing to spend money on the industry’s wares. On the exhibit floor, attendees seemed Retailers and consumers found plenty to see and do at this year’s Gen Con. more free with their money than many exhibitors anticipated. Game lovers picked up the latest releases from their favorite companies, as well as early releases from several exhibitors. Woodland Scenics (www.woodlandscenics.com) showed its landscapes, INDUSTRY NEWS buildings, and terrain-making products, emphasizing how its products fit into games of all types. Although most of its displays focused on miniatures, many roleplaying gamers showed interest as well. Hobby stores can capitalize on this trend as more roleplayers create elaborate displays to bring their games to life. Wells Expeditions received a strong response from both collectible miniatures gamers and classic miniatures players with its new Arcane Legions game (www. arcanelegions.com). The game follows the classic fantasy miniatures style of play, with multiple miniatures on a single movement tray. For retailers, Arcane Legions cleverly mixes both the pre-set and collectible purchase models, appealing to pretty much every prospect interested in miniatures gaming. It also reduces the number of SKUs a store needs to stock in order to carry the game successfully. Since the army units are unpainted, retailers can use the game to boost paint and paint supply sales, while also engaging customers with painting events and contests. Other highlights of the show included new releases from Bucephalus Games (Dogfight, Kachina, and Michelangelo, www.bucephalus.biz), Catalyst Game Labs (Balance of Power, Leviathans, and Merchants, www.catalystgamelabs.com), and Fantasy Flight Games (expansions for Battlestar Galactica and Battlelore, Middle Earth Quest, Penny Arcade: The Card Game, and Rogue Trader, www.fantasyflightgames.com). 10 MODEL RETAILER OCTOBER 2009 Trade Day, Gen Con’s annual training, demonstration and discussion day for retailers, librarians and teachers, opened Gen Con’s schedule again this year. About 100 people participated in the event. The day included seminars on games in education, marketing through social media and improving profit in retail stores. The afternoon’s demonstration session gave attendees a chance to get their hands on games from event sponsors. The day’s capstone panel presentation by representatives from retail, distribution, manufacturing and education delivered some of the best information of the day. Retailers wanting to get games into schools learned the value of working with the “media specialist” (the person that we used to know as the librarian) at each school. Educators and librarians also explained the bidding and sourcing process, including how local stores can beat online discounters by including “local delivery, set-up, and training” as part of the Request for Proposal process. At the same time, educators and librarians heard how retailers can help them design and deliver engaging programs and find games to match their requirements. The show’s final attendance figures aren’t available yet, but it appeared to buck the economy’s pressure by bringing in a solid number of attendees. Judging by the lines, the crowds in the halls and discussions with both exhibitors and show volunteers, attendance seemed at least the same as last year, when Gen Con posted attendance growth over the previous year. — John Kaufeld business briefs Z convention in 2010 Micro-Trains Line Co. CEO Eric Smith has announced plans for a national Z-scale model-railroad convention from April 30–May 1, 2010. The event will take place in Medford, Ore. Events include a tour of the Micro-Trains factory, a private trip to Medford’s Railroad Park with a barbecue dinner, a public show day, clinics, contests and a dinner banquet. According to a release from Micro-Trains, show sponsorships and opportunities to donate products for prizes are available. Starlight Make & Take Starlight Model Rockets has put together a kit for its first national “Make & Take” day, Saturday, May 1, 2010. The company and its distributors have teamed up to make available the “Zippy” 8-inch-long streamer recovery rocket for $1.75, including shipping, to youth groups and brick-and-mortar hobby stores. To reserve rockets, contact Stevens International; Red Arrow/Pyrotek; HobbyX; or Ace Hobby Distributors. For more information, contact Starlight Model Rockets at 574-936-4469 or e-mail spootski@kconline. com. Let ters to the Editor What’s old is nothing new Well, it has happened. Last fall, I said that the global credit crunch would lead to a “failed harvest” with regard to new product, and possibly lead to the eventual demise and crippling of our industry. We are not quite crippled yet, but the predicted lack of new kits has arrived. This summer’s crop of new arrivals has been dismal. We have not see the usual number of reboxings of existing kits with new decals, or even very many new decals at all. [AAA Hobby Supply’s] local economy is stagnant and slowly getting worse. Our customers have begun saving money for the rainy day they can see on the horizon. And the manufacturers have apparently stopped, delayed or reduced new kit development. One U.S.-brand manufacturer hasn’t put out a totally new model in the two years since its recent purchase. Sure, it’s spent a little on variants and long-sought-after repops, but nothing totally new. Instead, we get yet more variants of the same old tired molds. This economy is tough, certainly the worst since the malaise of the late 1970s. A bunch of companies went under then. The ones that didn’t survived because they innovated and issued new products. The ones that died simply pulled into their shells and tried to wait it out: a policy that cost them their corporate lives. How many customers walk in and ask, “What’s old?” New items are the key to the survival of our industry; not resting on our collective laurels. James Corley AAA Hobby Supply Marietta, Ga. precisiontools = pleasant profits Profit from selling Xuron® brand hand tools – the more you sell, the more you profit. • Quick Inventory Turns • Attractive Profit Margins • Support of a Worldwide Distribution Network • Factory Warranty • Customer Satisfaction Xuron Corporation manufactures high quality precision tools for all hobbies and crafts. Call or email for free catalog. Made in U.S.A. 62 Industrial Park Road Saco, ME 04072 207-283-1401 [email protected] www.xuron.com Employees should be No. 1 Someone should inform William J. Lynott that his article (“8 Easy Steps to Survive,” Model Retailer, Aug. 2009, pg. 16) was good. However, he missed out totally on point 8. In fact, as I describe point 8 below, it should have been numero uno! “Treasure your most important asset(s): your employees.” Without managing them properly and without treasuring them completely, all the other points just do not matter. Paul Bender, CEO Hobby People Fountain Valley, Calif. A s s o c i at i o n s Anderson tapped for AMA Hall of Fame Great Planes Model Manufacturing founder Don Anderson was inducted into the THUMLER’S TUMBLER ROCK POLISHING Professional Quality Rock Polisher An Exciting Hobby for the Entire Family. An Ideal Gift! There are very few people who have not at one time or another carried home a pocketful of interesting or "pretty" rocks from a hike or vacation trip. It is a natural interest and curiosity we all experience, for in the world of Nature, surely few things are more important than earth and rocks beneath our feet. MODEL A-R1 Special Kit No. 102 3 lb. Capacity tumbler. One rubber barrel. Deluxe kit contains Model A-R1 tumbler (pictured above) which has larger motor than Model T, set of 4 grades of polishing abrasives, generous supply of polishing rock, jewelry findings. The tumbling of stones is as old as the earth, for Nature has been doing so in may ways since the beginning. Glaciers, wind, rivers and the oceans provide an incessant tumbling of Nature’s variety of rocks. Model B No. 140 8 Models to choose from. Call for FREE Brochure! 1(800) 225-1017 fax: (253) 833-2349 [email protected] www.thumlerstumbler.com TRU-SQUARE METAL PRODUCTS / P.O. Box 585 • AUBURN, WA 98071 www.ModelRetailer.com 11 METAL DETECTORS Call OUTDOOR OUTFITTERS 800-558-2020 824 N Hartwell Avenue Waukesha, WI 53186 262-542-7772 • Fax 262-542-4435 CALIFORNIA HOBBY DISTRIBUTORS Sign up for our monthly newsletter & specials!!! Over 200 major hobby lines including: Moebius, Lindberg, Woodland, Dremel, Dynasty Brushes, Americana Souvenirs, 21st Century, Mascot, Atlas, Estes, Monogram/Revell, Kato, Bachmann, Williams, Excel, Zona, Testors, K & S, Midwest, Xuron, Minicraft, MRC, Academy, Guillow, Proudly owned and operated by the same family for 99 years 415 South Palm Alhambra, CA 91803 (800) 242-4440 FAX (626) 289-3882 www.calhobbydist.com 12 MODEL RETAILER OCTOBER 2009 INDUSTRY NEWS Academy of Model Aeronautics (AMA) Hall of Fame on Aug. 1. Anderson received the news from AMA President Dave Matthewson. Currently the senior vice president of Don Anderson product development at Hobbico, as well as president of Great Planes Model Manufacturing, Anderson co-founded the Radio Control Hobby Trade Association and co-organized the Chicago Toy & Hobby Show, later the iHobby Expo. ‘The Link’ online The latest issue of “The Link,” the newsletter of the National Retail Hobby Stores Association (NRHSA), is now available electronically. The electronic issue is the first for the organization and features its latest news and retail advice. Members can access the new issue by going to www. nrsha.com and logging in. TRAINFEST EXCLUSIVE ® THE COMPLETE POS & Business Software SOLUTION for the Hobby Retailer DEALERS, WHOLESALERS AND MANUFACTURERS November 13, 2009 4:00 p.m. to 8:30 p.m. optional touch screen interface FRIDAY PRODUCT SHOWCASE ,QYHQWRU\&RQWURO 3XUFKDVH2UGHUV $3*/ 5HSDLU6HUYLFH &XVWRPHU0DQDJHPHQW (PDLOLQJ&DSDELOLWLHV 2QOLQH6KRSSLQJ&DUW See us at the iHobby Expo Booth #110 See the software in action with an Online Demonstration. Call 800-670-1736 • See the latest in model railroad product innovations • Explore products and network • Dinner at 6:00 p.m. Registration info at www.trainfest.com/ShowcaseRegistration.html www.technology4retailers.com PLANET HOBBYTYME 64-c Oakland Ave., East Hartford, Ct., 800-441-3302 fax 860-291-9814 Email [email protected] HOBBIES Http://www.hobbytyme.com A WORLD OF EXPERIENCE A WAREHOUSE OF Academy Models, Accurail, Accurate Miniatures, Activa, Adica Pongo, AeroMaster Decals, AFV Club, AFX, AG Industries, Airfix, Amaco Clays, Ambroid, American Craftsman, AMT, Aoshima, Arii, Armour Diecast, Artesiana Latina Ships, Atlantic Models, Atlas, Atlas O, Auto World, Aztec, Bachmann, Badger Airbrush, Bar Mills, Bare Metal Foils, Billy V Toys, BLMA, Blueline, BMC, Bob Smith, Boley, Bowser, Brightboy, Broadway Limited, Bronco Models, Caboose Industries, CalScale, CanDo, Carl Goldberg, Carousel One, Caterpiller, Chameleon, Chooch Ent., Circuitron, Classic Airframe, Classic Metal Works, Classic Warship Publication Deluxe Innovations, Design Preservation, Detail Masters, Digitrax, Dragon, Con-Cor, Concord, Corgi, Creative Toy, Cyber Hobby, Czech Model, Delta Modelz, Donegan Optical, Dremel, Dubro, Dumas, Eagle Int'l, Eagle Strike, Easy Model, lue, Encore, Envirotech, Edmonds Aerospace, Elmer's Glue/Kits, Encore Models, Enviro-Tech, Estes, Evergreen, Excell, Fast Women 4U, Flagman, Floquil, Forces of Valor, Fox Chapel, Fox Engines, F-Toys, Fox Valley, Franklin Mint Dolls, Fujimi, Futaba, Gayla, Gearbox, Gemini Jet, GMP, Glencoe, Gunze Sanyo Harris, Hasegawa, HaT, Heller, Highway 61, Hobbico, Hobby Boss, Hobby Express, Hobbyfan Trading Co., Hobbycraft, Humbrol, ICM, IMEX Industriasl Rail, IHC, Italeri, J.L. Innovations, Jada, JWD Loads, K&S, K-Line, Kadee, Kalmbach, Kato, Keystone Locomotive, Kinetic, LaBelle, Launch Pad, Libery Classics, Life-Like Racing, Lindberg, Lion Roar, Lionel, M2 Machines, Mabuchi Motors, Maisto, Mantua, Master Airscrew, MasterBox, Mattel, Megatech, Microbrush, Micron Art, Microscale, Midships, c Model Expo Tools, Model King, Model Power, Model Shipways, Modelcraft, Midwest, Miller Engineering, Mini Art, Mini Highways, Mini Hobby, Minicraft, Moebius, Monarch, Morningsun Books, Motor Max, Model Rectifier , MTH Trains, N Scale Architect, Natural Science, NCE, New Rail Models, N.J. International, Northeast Scale, OcCre, Oryon, Osprey, Pactra, Paintworks, Panda, Park Plastics, Peg Hooks, Pegasus, Perfect Science, Pheonix Toys, Pine Pro, Pine Car, Plastruct, PM Models, Polar Lights, Polly Scale, Power Slots, Precision Craft, Price Labels, PST Models, Railway Express, Rapido Trains, Revell Germany, Revell Rix/Pikestuff/Smalltown, Roden, SCX , Signature, Skillcraft, Skullduggery, Slinky Science, Soar Art, Squadron, R. St John, Stewart, Sun Star, Tamiya, Tank & Space Museum, Targa, Tasca, Tenex 7, Testors, Timber Kits, Thumblers Tumblers, Tomar, Tortoise, Train Control Systems, Trainman, Trainworx, Transcona Yard, Traxxas, Tristar, True Line Trains, Trumpeter Models, Twenty First Century, Varta, Verlinden, Welly, White Mountain, Whitman Coins, Wiffle Ball, Williams Brothers, Williams Trains, Witty, Woodland Scenics, Xacto, Xuron, Yankee Models, Yat Ming, Zap/Pacer, Zona, Zvezda Hobbytyme Distributors We Still Have The Best Service on Planet Earth! 1-800-441-3302 www.ModelRetailer.com 13 FIRST LOOK information on selected products to help you sell today HO-Scale SD70ACe with Proto Sound 3.0 Prod. No.: 80-2010-1 (Union Pacific Rio Grande Heritage; other roadnames and schemes available) MSRP: $249.95 Availability: Various modelrailroad distributors Target consumer: HO modelers with a modern-day bent First impression: An HO locomotive with working couplers? Yes! However, just on looks alone, this model is a stunner. Getting it out of the box, one has to be careful not to bend the handrails. The paint and other details are crisp. Snow plows are included. The full range of sound and other options can be accessed by an MTH DCS system. Most of the functions can also be controlled by other digital command control (DCC) systems. Byzantine Armies 325 A.D.–1453 A.D. Target consumer: History buffs, modelers of Byzantineera armies, and medieval or Byzantine-era wargamers Squadron/Signal or Osprey, Byzantine Armies is a thick one, weighing in at 136 pages. There is a nice mixture of color and black-and-white photographic references. The computer-generated representations of soldiers with weapons and armor typical to the era discussed leave something to be desired. First impression: When compared to similar books from Why you should stock it: Wargamers and historical MSRP: $34.95 Availability: Distributed by MMD “Monsters” 63-piece puzzle MSRP: $14 Availability: Galison/Mudpuppy; e-mail wholesale@ galison.com or visit www. galison.com Target customers: Ages 6 and up First impression: Mudpuppy’s 14 MODEL RETAILER OCTOBER 2009 Why you should carry it: This is a model of some of the most modern motive power available, so your customers who model today’s operations will appreciate that. Second, it’s a great looking and sounding model with many, many features. — Hal Miller Squadron/Signal Publications Prod. No.: SS8001 Prod. No.: ISBN 978-0-73532407-7 MTH military modelers are always looking for more and better reference material to help them with their hobby. This book is not one that traces the events of a particular battle, but can help hobbyists understand the military structure of Byzantine armies, as well as more accurately reproduce their weapons and equipment. — Tim Kidwell Mudpuppy series of 63-piece puzzles features clever, quirky imagery. Each puzzle measures 18 by 14 inches and comes in a cylindrical canister with a colorful rope handle for easy transport. “Monsters” showcases mischievous and strange creatures in dusky shades of green, blue, red and yellow, suggesting a twilight world, the time of the evening when children get ready to go to bed. The thick pieces, printed in nontoxic ink, snap together easily and seem durable enough to withstand rough child’s play. Why you should stock it: This puzzle is full of tiny and whimsical details, making it entertaining to build again and again. Parents will appreciate the canister packaging, which allows for easy cleanup and storage. The fun and funky look of the artwork sets it apart from more traditional puzzles, and the theme appeals to a wide range of ages. — Sue Brettingen Aquarius — 10th Anniversary Edition Prod. No.: LOO-002 MSRP: $15 Availability: Various game distributors or direct from Looney Labs, www.looneylabs.com. Demo kits available Target consumer: Anyone ages 6 and up First impression: As with all Looney Labs games, it’s made in the U.S. The cards are highquality. A color instruction sheet is included. Aquarius is easy to learn and each game can be played in 10–30 minutes. Each case comes with six games and converts into a handy point-of-sale display. Russian Air Power Midland Publishing Prod. No.: ISBN 978-1-85780316-7 by Yefim Gordon, this book includes 550 color photos, 200 color profiles, and 120 regiment and squadron badges. The book gives readers a comprehensive overview of the current state of Russia’s military air assets. It also includes information about Russian air bases, test and MSRP: $63.95 Availability: Specialty Press Target customer: Aviation enthusiasts, modelers First impression: Written 1:24 Rommel’s Rod Prod. No.: 85-4261 Retail Price: $18–20 Looney Labs Why you should stock it: The artwork is bright, and will attract attention if displayed. Gameplay is very easy to learn, and can keep both kids and adults engaged, which makes Aquarius very versatile. It can be taken on trips or played on a good-sized table. This new edition adds a new style of element card and includes rules for use with preschoolers. Aquarius’ low price point makes it a good impluse buy or an affordable alternative to more expensive games. — T.K. research centers, portraits of leading Russian Air Force commanders and notable military pilots, and the missiles and bombs carried by Russian combat aircraft. military. Wellorganized and colorful, Russian Air Power lends itself to both quick scans and hours of reading. Why you should stock it: Aviation buffs and modelers will find this book a valuable guide to Russia’s modern Revell-Monogram Availability: Check your favorite model distributor Target customer: Modelers of off-beat and nostalgic kits First impression: Based on art by Tom Daniel, Rommel’s Rod is a reissue of one of a very popular kit. It has long been specu- lated that the tooling for the original was fouled, but this re-engineered design is clean and captures the classic look. Parts come in five polybags, including tan, chrome and clear plastic pieces, and vinyl tires. Why you should stock it: Rommel’s Rod is bound to N-scale Panorama Line Passenger Cars Prod. No.: 501030 (Canadian National “E” Sleeper, 1954 paint scheme) Retail Price: $47.95 Availability: Various modelrailroad distributors Target customer: Detailobsessed N-scale modelers — S.B. First impression: Stunning. The level of detail on these cars is excellent for any scale, and in N scale, it’s even more impressive. The photo-etched gates, individually applied grab irons, simulated indicator light panels near the doors and interior lighting put these cars over the top. be a big seller with modelers who were kids in the ’70s and want to build a kit from their youth. Revell, like other model makers, is pushing into the nostalgia market, which seems to be big right now, with other kits like the Red Baron and Tijuana Taxi. — T.K. Rapido Trains Why you should stock it: The price on these cars is more than fair. If your store has a strong N-scale following, your customers are going to want these cars for their layouts. And if they don’t have passenger trains, these cars will make them want to. — H.M. www.ModelRetailer.com 15 special report: low-profile hobby products The strong, silent sellers Metal detectors, airbrushes and rotary tumblers may not be the trendiest products, but they can be among your tried-and-true By Sue Bret tingen S ometimes subtle things can be the most surprising. While items such as mini helicopters, new models of locomotives and trendy toys may immediately catch your customers’ eyes, you may find that other, less visually prominent products may be just what they’re looking for to get them into a new hobby or to augment one they already have. For instance, treasure hunters, beachcombers and others curious about seeking out buried valuables often invest in metal detectors to make the hobby more rewarding. If you don’t already carry some in your store, you may want to consider bringing in a few basic models. “It is a fact stated by almost all stores that stock metal detectors that a great deal, if not a majority of first-time metaldetector buyers, are impulse buyers that want the most inexpensive model in stock,” said Carl Matheis, factory representative, Garrett Metal Detectors. However, it’s best to avoid the cheap, toy-like detectors; they don’t offer the depth detection needed to find old silver coins and jewelry. Owners of these inex- pensive models tend to get discouraged and give up the hobby altogether. “Most hobby stores do very well with models in the $180 to $250 price range, but usually don’t sell high-end models to first-time customers,” Matheis said. As metal-detecting hobbyists discover more objects, they turn to more expensive models, and that’s when you can bring in ones with more bells and whistles. “Listen to your customers; they will let you know when to stock high-end models.” Gary Phillips, owner of the HobbyTown USA in Knoxville, Tenn., said Garrett is the only brand of detector he stocks. He carries the Ace 150, 250 and 550 models, with the 150 (entry-level) selling the most. He had nothing but good things to say about the company. “First off, I like the price,” he said. “They’re very customer-friendly with the pricing. Reliability is second to none. We never have a problem. Name awareness is big, because a lot of times, people will see [metal detectors] at the airport, and [airport personnel] tend to use a lot of Garrett equipment for screening. The other thing I Detecting the right brand Carl Matheis, factory representative at Garrett Metal Detectors, advised retailers to keep these points in mind when choosing which brand to carry: •Which brands are my competitors carrying? Do I want to try to compete with these stores? •Does the brand I’m considering sell factory direct on the Internet? •Do they allow me to show and/or sell the product on my Web site? 16 MODEL RETAILER OCTOBER 2009 •Do they have MAP pricing that puts me on an even price structure with large competitors? •Do they have toll-free factory support to help me with customers’ questions? •Does the detector come with both printed and DVD instructions? •Can I buy individual models, or is the manufacturer requiring me to order a package or bundled deal? Demos have helped Henry Tremblay sell Grex Tritium Series airbrushes. like, too, is that if I have any questions, the rep is right on the spot, basically. He’s easy to get and friendly, and answers everything for me.” Phillips said the customers looking for metal detectors are usually new to the hobby, or they’re searching for something specific, like a property stake or a lost valuable. “The 150 is more popular with onetime users,” he said. “We try to sell the 250 to those who want to get into the hobby more.” He said his store has a nice display of an assembled model, and his staff does demos on request. Other items that sell well in tandem with metal detectors are headphones, particularly for those who take their metal detectors to beaches, parks and other public places. Trowels and gold-panning kits are also popular add-ons. Garrett also sells well at the HobbyTown USA in Oshkosh, Wis. Bob Mazza said his store carries the Ace 150, 250 and 1350 models. He praised Garrett for its good customer service “which is rarely needed” and said he liked the fact its products are made in the United States. Mazza said his metal-detector-buying customers are primarily kids and retirees. “I try to explain the benefits of exercise, fresh air, and the ability to get away from the house and phones,” he said. “It’s actually very relaxing.” Mazza said he’s happy to take a model out behind the store and show customers how easy they are to use. Popular add-ons include trowels, classifiers and scoop classifiers for beachcombing. “It’s important that the person selling [the metal detector] has at least had the opportunity to use one, if not own one,” Mazza said. “Experience and knowledge of how an item works helps sell anything.” Sales of metal detectors are still strong among virtually all hobby stores that carry them, Matheis said. “The reason is, metal detectors are probably the only hobby product that the owner makes a profit on while enjoying the hobby,” he said. “Many people are out of work or have extra time on their hands, so they have purchased a metal detector to search for lost or buried coins, jewelry and other valuable items at parks, school yards, beaches and other public areas. Many of these people have found old gold and silver coins and jewelry worth hundreds, and in some cases thousands, of dollars.” Small investment, big return Henry Tremblay counts several avid modelers among his customer base at Brookhurst Hobbies in Garden Grove, Calif. Besides picking up kits, paint and glue, they buy tools such as airbrushes and compressors to achieve the best-looking finishes they can on their models. Although he already stocked other brands of airbrushes and accessories, Tremblay decided to bring in the Grex line earlier this year. After the company demonstrated the products to the staff, the store demoed them to the public. Tremblay said he had 10 to 15 modelers buy Grex airbrushes on the spot. Since then, Tremblay has carried the entire range of Grex products, with the Tritium Series of double-action, pistol-style airbrushes among the top sellers. “One of the nice things on the Grex, price point-wise, is that it’s on the lower end of the price point,” Tremblay said. “It’s price-pointed to its quality ratio. Like the new Tritium Series: when you look at the price compared to other airbrushes on the market, it’s a really good value.” As for customers, “initially it was plastic modelers,” Tremblay said. “That’s what we market our airbrushes toward. But we took Metal detecting can be a profitable and enjoyable hobby for old and young. the airbrushes to Historicon (a historical-miniature gaming show that was held in Lancaster, Pa., this July), and we did phenomenally well there with them. It was a market I didn’t expect to have a lot of airbrushes sold to.” During his first Grex demo, Tremblay used Vallejo airbrush paints. Once modelers saw how well they worked for him, they decided to use the paints as well. “I got a lot of guys to start using it,” Tremblay said. “They had never used Vallejo airbrush paint before.” Sales in Vallejo paints have risen dramatically. “Looking back, it doesn’t surprise me at all,” Tremblay said. “But I didn’t think about it in advance.” “What we’ve seen with the slight downturn in the economy that all hobby shops are suffering through is a dramatic increase in sales of our paint and glue,” Tremblay said. “The guys are taking all the models out of their closets that have been sitting there for 10 years … That’s been a real surprise. I think our paint and glue sales have doubled, if not tripled, in the last six months.” An enduring classic You’ve seen them at trade shows. Perhaps you already carry them. They’re Thumler’s Tumblers, Tru-Square Metal Products’ line of rotary tumblers designed to polish stones and for jewelry-making findings, among other uses. “As far as retailers go, having a tumbler running in the store is worth a thousand words,” said Al Thumler. “We can provide a demo kit if they wish to do this. It consists of a glass lid that will fit the small barrel, some polished rocks, and plastic tumbling beads. [Retailers] can take a Model T or an A-R1 from stock, put the rocks and beads inside, replace the lid with the glass on (without water) and set it up in a suitable place. The slight amount of noise will draw attention, and the customer can see the action that takes place inside.” Vern Morseman of Ventura Hobbies, Ventura, Calif., said the Model T No. 100 is his best-seller. “Tru-Square’s products last a long time,” he said. “I have my tumbler that was bought back in 1969. They are built to last!” Morseman said the people who buy the rotary tumblers come from all walks of life. Sometimes all he needs to do is show them the product to plant the seed that will get them thinking about coming back and buying one. As for add-on sales, he said the replacement grits are great repeat sellers. “I will sell the coarse and fine grits in the 1-lb. box and the pre-polish and polish in the half-pound box to give the customer a better dollar value,” he said. “The best part is, a sale only takes two minutes to complete.” Although metal detectors, airbrushes and rotary tumblers may not be the first items that come to mind when putting together your product mix, they deserve space on your shelves. And if you’re willing to show customers what these products can do, they may not stay on those shelves for long. www.ModelRetailer.com 17 BUSINESS BASICS: SOCIAL NETWORKING Retailers are all a-Twitter Take advantage of Internet social-networking sites to drive customers to your store for practically nothing By Shari Voigt D o you think marketing your business online has to be an expensive proposition? Think again! You can promote your store effectively at little to no cost using the same social media tools that your customers are using. Think about that for a minute. You can reach your loyal customers and gain new ones at no cost by investing just a little time, meeting them where they already are: online. Using Facebook for Business With 250 million active users, it’s safe to say that at least a portion of your customer base is on Facebook. It’s no longer the domain of college students, but the online hangout for moms, dads, grandparents and, more importantly, people of all ages and interests from your area. Maybe you’re already using Facebook to stay in touch with friends and family. A business page offers the same easy-to-use, easy-to-look-at functionality, but it’s all business. Your business page can display up-to-the-minute status updates that any “fan” will see on their own news wall. House of Flowers, a florist in Oshkosh, Wis., started a Facebook business page in March 2009. Facebook became a quick, effective form of communication with House of Flowers’ customers regarding new in-store and online products. Within three months, the store had acquired nearly 150 fans and had more than 30 fan interactions through customer postings to its wall. House of Flowers’ primary goals are to boost in-store traffic on non-peak hours and to drive e-commerce sales. In working to achieve these goals, it uses short, weekly, mixed-media updates (a combination of photos, videos and shop news) to keep the attention of its fans. The strategy is working, as evidenced by a growing fan base. A social-media plan that involves Facebook does not require a huge time investment or any outlay of funds. This tool can be used effectively by any store owner who’s willing to commit a minimal amount of time each week. First you set up the page, and then you regularly update it with fresh, interesting information. It’s easy and it’s free! Of course, Facebook isn’t the only game in town. Twitter: Waste of time or useful business tool? It seems the whole world is on Twitter. What’s all the buzz about? Twitter lets you tell the world about your store specials and events, interact with your customer base, and even solve problems before they become troublesome. Last winter, I found an incredible deal online and purchased a new monitor, video card and extra memory for my computer. I was excited when the new gear arrived, and I thought it only fair to let my Twitter followers know. So, I logged on to brag about it. To my surprise, within five minutes, I How to get started Sign up for Facebook at www.facebook.com and Twitter at www.twitter.com. 1. Begin with setting up a profile. Take a few minutes to fill out your basic information. Add only the information that you’re comfortable sharing with the whole wide world. 2. Upload a photo. 3. Post a status message. Something as simple as “Set- 18 MODEL RETAILER OCTOBER 2009 ting up my Facebook/Twitter account” is enough to get started, as long as you remember to change it! 4. Find a friend … or 20. Create a Facebook business page. 1. You’ll need photos, your logo and text about your store. 2. Set your operating hours, types of payments you accept, etc. 3. Before you publish, strategize. Will you post once per week? Are you the sole person in charge of the page or will it be a team effort? What type of content will your audience find interesting? Videos? Action pictures? Notices about sales and promotions? Customer reviews? Promote your Facebook business page and Twitter profile. • Help your current cus- tomers connect with you online. Use in-store posters, your newsletter, fliers and even advertisements. • Add links to your Twitter and Facebook profiles, and to your e-mail signature. • Add social widgets to your store’s Web site. Both Twitter and Facebook offer easyto-implement applications that encourage participation from your site’s visitors. — S.V. E-Mail: Start selling before customers get in your store While the business world continues to investigate the use of social media, one of the “oldest” electronic technologies is still one of the most effective at reaching out to customers and selling them something before they actually come into your hobby store. E-mail marketing takes your message directly to your customers’ homes, their offices, and even to their wireless phones. However, there’s a fine line between being a business magnet and a nuisance. That’s why many firms, including hobby retailers, put out a weekly or monthly newsletter to let customers know what’s going on at their business and about new product arrivals. These newsletters put sales in the background and focus more on what the company is developing, what’s going on in the store or what’s on the owner’s mind. It’s perceived by customers as a personal message, rather than an e-mail that puts on the hard sell. At least a couple of retailers have seen their business increase because of their e-newsletters. Rick Berry at Michigan Toy Soldier in Royal Oak, Mich., and Frank Ruby of Blue Ridge Hobbies in Greenville, S.C., have been putting out e-newsletters for eight and four years respectively. They continue to do them because of tangible sales results. “If we do not send out an e-mail, the sales stay flat,” Ruby says. “If we send out the e-mail, it’s like a wake-up call.” Ruby, whose store is focused on model railroading, sends out a couple of newsletters a week, usually corresponding with the sales from Walthers and Horizon Hobby. There might also be information in the newsletter about what’s going on with the local model-railroad club. Berry trumpets what’s new in models and collectible figures once or twice a month, depending on the time of year. It takes Ruby about an hour to produce each e-mail and two hours for Berry. Both are currently using an e-mailing service to send their message out to customers. Ruby uses Constant Con- had received a tweet (a message on Twitter) from the store, asking if everything worked correctly and if I needed help with anything. I will definitely be ordering from that store again. Xuron Corporation, manufacturer of ergonomic, high-quality cutting tools and pliers, began using Twitter in May 2009 to reach out to its hobby-oriented audience. Its goal was to connect with consumers (not to sell to them) on a personal level. To create interest and engage followers, Xuron has done product giveaway promotions and found them to be very successful, and even fun! The company uses Twitter to drive traffic to its Web site and to the Web sites of other companies and industry tact and Berry uses Michiganbased Email Media Group. Services like these usually charge based on how many e-mails a business wants to send out. Similar services sometimes provide e-mail templates. Fill them in and voilà, you’ve created a professional looking electronic document! “These types of services are great because you can get all the statistics you . . . need to see how many people read the newsletter . . . unique opens, what links they click on and more,” Berry said. He adds it’s one of the most cost-effective forms of promotion he uses. “We mail out 12,000 e-mails each time and have a read rate of 40% per newsletter.” Additionally, he positively tracks effectiveness by running newsletteronly specials. Blue Ridge Hobbies’ Ruby says his sales go up with each e-mail, and his customers expect to see them often. “If we do not send the e-mail on Wednesday or Saturday, some customers e-mail us to find out why they did not get it that week!” events (such as iHobby Expo, NMRA and IPMS). Abby Robey, Xuron’s director of marketing, says, “I would love to see more hobbyindustry manufacturers, distributors and retailers getting involved.” Robey doesn’t advocate sinking a lot of time into Twitter’s free application, but does think it requires commitment to be useful. Robey says retailers should “take a few minutes every day to post something relevant and interesting to those you expect to follow you. Engage in dialogue occasionally so people see that you are interested.” Like everything else in business, you will get out of it what you put in. He adds, “We get a lot of bang for the buck.” Getting the customers’ email addresses isn’t difficult. Ruby collects them through customers ordering and signing up on his Web site, and Berry via a sign-up on his site, as well as through cards customers fill out in the store and a list the company compiles while doing collector shows around the country. Both businesses are also using Twitter to promote their stores, and Michigan Toy Soldier also has a Facebook page and YouTube channel. All are in the early stages, but thus far, the results for both businesses have been positive. Have a look at these stores’ e-newsletters by signing up at their Web sites: www.michtoy.com www.blueridgehobbies.com To learn more about e-mail services, visit: www.emailmediagroup.com www.constantcontact.com. — Hal Miller “At this point, I now consider Twitter an important part of Xuron’s overall marketing program,” she adds. With time being your only expense, Facebook and Twitter are both easy to master. With a little forethought and planning, a solid presence on both sites can take less than half an hour per day. Shari Voigt is the co-owner of Zero To Sixty Marketing LLC, a full-service virtual marketing company dedicated to helping small businesses attract more customers. Follow her on Twitter at www.twitter.com/ShariV. Visit http://ZeroToSixtyMarketing.com and http://ExpressMarketingMemo.com for more helpful advice on marketing. www.ModelRetailer.com 19 BEHIND THE COUNTER By william longcor, feels like home How to sell? Try show-and-tell At Feels Like Home, we take our store name seriously. From the sweet “hello” of our 2-year-old official greeter and granddaughter, Katie, to our popular in-store events and demonstrations, our commitment to hospitality sets our retail stage for continual development of customer relationships and increased business. During these challenging economic times, our Thursday night in-store events and demonstrations have proven a solid and successful method for sustaining and growing our retail business. These evening sessions also present us with opportunities to attract new customers and develop long-term increased store traffic and sales. In addition to specializing in antiques and regionally made home essentials, Feels Like Home is an authorized dealer for Lionel and MTH and serves as Lionel Service Station No. 318. We’re factory-trained in all aspects of MTH O gauge repair. I built an in-store 4 x 8 3-rail O gauge model railroad layout and began adding scenery; “serious scenery,” as our model railroad customers called it. They all wanted to know my secret. I kept telling them, “No secret. It is easy. Just follow the instructions.” Their continued skepticism was the catalyst for the first of many Thursday-night scenery demonstrations. I realized that the tree-making demonstration I first planned was too easy and too short. So, using Woodland Scenics Learning Kits, I included some additional scenery techniques. I chose these kits because they teach basic, specific aspects of modeling scenery: from coloring and installing rocks to creating paved areas, making trees, adding water areas and additional scenery detail. In my conversations with people at Woodland Scenics, I found they have been talking to other shop owners about the retail benefits of in-store demonstrations, and will soon have a demonstration kit available to hobby shops and retailers. This is exciting, because I can attest to their success. Our scenery demonstrations are very popular! Using our in-store layout as the visual aid, we have completed approxi20 MODEL RETAILER OCTOBER 2009 William Longcor explains scenery-building tips during a recent demonstration. mately 18 inches of the layout. We advertise the demonstrations on fliers posted in the store and in our e-mail newsletter. Guests circle the layout area, sitting comfortably on antique chairs, engrossed in the demonstration, engaged in conversation and sipping that evening’s selection of freshly brewed Harney and Sons tea. I find that the demonstrations spur sales of both scenery-making products and tea! The free demonstrations attract people to the store. We have several regulars who enjoy attending, and we always have newcomers. The newcomers, curious about our store, take advantage of the free demonstrations to come in and browse in a no-pressure atmosphere. However, whether it’s the regionally made goods or our centerpiece display — a 1950s Maytag ringer washer that entices visitors to share their stories — lasting and profitable retail customer relationships begin with genuine accommodation, simple chitchat and listening. After all, it was listening to our modelrailroad customers that led to one of our most successful methods of increasing store traffic and sales. The success of these demonstrations motivated us to schedule other events. For instance, Sussex County historian Wayne McCabe spoke about the town’s historic architecture recently. On the schedule for late summer is another of his programs on the Lackawanna Cut-off: the famous 100-year-old railroad dubbed the eighth Wonder of the Modern World. Earlier, an auctioneer offered advice on buying and selling antiques at auction. And, since I’m a retired commercial photographer and teacher of photography, I presented an evening of identifying and dating old forms of photography. The tangible benefits of in-store demonstrations and events are clear. Increased sales, increased traffic and free advertising all help Feels Like Home meet the shortterm challenges of today’s economy. However, the intangible benefits foster and advance our long-term retail edge. Community exposure and relationship building, growing name recognition and solid customer relationships built on trust help to ensure continued Newton, N.J. hospitality that lives up to our store name. Feels Like Home is located in Newton, N.J. Visit the store’s Web site at www.feelslikehomeonline.com. PLANES, TRAINS, AND SALES with these new Kalmbach titles MODEL R AILROADER ’S HOW-TO GUIDE SC ALE MODELER ’S HOW-TO GUIDE N SCALE RAILROADING Getting started in the hobby Building and detailing MODEL AIRCRAFT — SECOND EDITION — PAT HAWKEY Martin McGuirk The author shows readers how to build and operate a complete N scale 4 x 8-foot railroad based on his Androscoggin Central. From planning through bringing the layout to life, everything is covered. 12428 • $19.95 ck for the Benchwork and tra ral Androscoggin Cent the goal of everyday life is Capturing a slice s. We’re heading of many model railroader autumn morning when into town on a crisp by Maine Central the stillness is broken a a long freight across U25B 234 leading g it may seem intimidatin country lane. While will appealing scene that at first, creating an easy. friends is fun and wow your family and d ng of realistic, detaile g layouts by dreami We all start buildin truly rewarding to if a layout is to be the scenes, 10-1. But be taken during operate, care must build and fun to as benchwork, such ction of constru regret more mundane stages steps and you will wiring. Rush these the tracklaying, and ing and operating we talk about scenick it later. So, before a solid, reliable railroad l, let’s first build Androscoggin Centra ly. that runs smooth of N scale railroads I’ve built a number doors for benchusing hollow-core Androscoggin work, but since the than any door I Central was larger to build morecould find, I decided rk. I intended to conventional benchwo dimensional lumber, use 1 x 3 or 1 x 4 an hour at the local but after spending to find more than home center trying pieces of wood, straight dozen half a d a 4 x 8 sheet I gave up and purchase . I had them rip of ¾" birch plywood strips, creating the piece into 3"-wide 1 x 3s. straight, knot-free to support the At first I was going set of legs, but layout with a simple most model rail10-2 knowing that I, like storage space more need roaders, always storage scenery materials provides some hidden (for construction and railroad and also railroad and to hold cabinet supports the The 2 x 4-foot base while building the and locomotives under the layout. all those extra cars once the railroad we inevitably collect the support to is operating), I decided base, 10-2. Sufrailroad on a cabinet be amazed at the fice it to say you’ll needed to build even amount of “stuff ” of the unwritten a small layout. One g is the fact laws of model railroadin just as many needs layout that a small (ground foam in varidifferent supplies multiple sizes and ous colors, wire in tools, other scenery colors, track laying layout. materials) as a large makes cutting One key tool that to length is a benchwork materials miter saw. Other very power compound a cordless revershelpful tools include drill, a small square, ible variable-speed The tools I used a level, and a jigsaw. tion are pretty construc for benchwork you probably have straightforward and 10-3 most of them already. The cabinet base cabinet is fairly Construction of the by following the straightforward, and you should have photos and diagram, it. The layout no trouble building the base cabinet, so gridwork fits onto bolted, or the layout is not screwed, base cabithe to otherwise attached the layout in place, net—gravity holds 10-3. isn’t critical, The size of the base to make it a little although it’s wise than the overall narrower and shorter designed to The cabinet top is cut into 3"-wide strips. built using plywood The benchwork is with gravity. hold the layout securely is Although the cabinet layout to allow some dimensions of the while this is an ideal “foot space.” Also, layout that will approach for an island twice (you could be moved once or to park on this even build a new layout completed this cabinet when you’ve nded for layouts recomme one) it’s not to shows on a that you plan to take regular basis. call it portable! moveable, I’d hardly layout will be The height of the length of the 2 x 2 determined by the height will be the legs (the final rail plus the thickness length of the legs plus ¼" for the plyof the foam board in the bottom of bolts wood). Carriage Adding aftermarket parts 10-1 12440 • $21.95 7 Benchwork CHAPTER TEN Readers will learn how to construct and finish plastic model aircraft by mastering basic and advanced techniques in assembling, aligning, gluing, surface preparation, painting, and decaling. 87 Crosskitting a Spitfire mk.ix I n 1999, a Portuguese company called Occide ntal released a much-anticipated 1/48th-scale kit of a Spitfire Mk.IXe. It wasn’t a bad kit (especially for a first release) but those hoping for a great Spitfire kit didn’t get one. That Occide ntal kit will serve as a starting point to demon strate adding afterma rket resin detail and combining similar kits, popularly known as “kit-bashing.” The Occidental kit is fairly accurate in outline except for its nose, which looks slightly inflated. Fortunate ly Otaki (originally, then later released as ARII and Airfix) produced a Spitfire Mk.VIII. There are few visual differences between a Mk.IX and a Mk.VIII and though the Otaki kit isn’t perfect, its nose contours are good. I’ll use the Otaki kit from the firewall forward to improve the lines of the Occidental kit. Though the Occident al interior is respectable, True Details did a resin cockpit specifically for it, which I’ll also use. (In addition, I purchased a couple different Eduard “Zoom” Spitfire IX photo-etched sets (not designed for the Occident al kit) to see what useful items may be found on 1 them. Compare and contrast Reinforce the join from the inside with a section of sheet The first step to building styrene and thickened this model is to superglue. match up and compare the Otaki and Occidental fuselage and wings to determin e if this nose-swapping plan is feasible. It’s important to discover that the respective firewalls are in the same place on both kits. Before grabbing a saw though, some refining is in order. The exterior of the Occidental kit has a light grainy texture to it. Gun bay doors are supplied as separate pieces and once they are slightly bent to fit flush in their respectiv e wing openings and solidly glued in place, I sand all the exterior surfaces smooth with a worn Norton 150 grit sanding pad, 1. Wet sanding with 320 would accomplish the same thing. Because 2 this model will wear a flat finish, I don’t have to be nearly Otaki’s cross section as fussy with the surisn’t as round as Occident face smoothness factor al’s. as I was with the RF-84, but that grain definitely had to go! I don’t bother with the horizontal stabilizers, which are decidedly thick and will be replaced with Otaki items. Next, a nose job With a razor saw and a mitre box to ensure a straight cut, I do the nose job surgery, 2. Even with the help of the miter box, four perfect cuts prove to be elusive. Nose parts are taped (not glued) together and fuselage halves are taped (not glued) together. With a good dose of liquid cement to allow for sliding and adjusting, I match up the Otaki and Occidental items. I don’t allow any glue into the centerline though. 3 I’m a long way from gluing fuselage halves Match up the Otaki and Occidental items. 49 86 Make sure you have these titles in stock! Contact your distributor or order direct: Phone 1-800-558-1544, ext. 818 Monday – Friday, 8:30 a.m. – 5:00 p.m. Central Standard Time. Outside the United States PMK-ADH-09X1459RH and Canada call 262-796-8776, ext. 818. Fax 262-798-6592 Mail Kalmbach Publishing Co. 21027 Crossroads Circle E-mail [email protected] P.O. Box 986 Trade Web site Retailers.Kalmbach.com Waukesha, WI 53187-0986 '$$5(-&+$.2.0, 21-. ""(#$-2+ #$;(12'$- ,$(-$+$"20(" '$+(14$07+ #$(1/30/.1$!3(+22.#$+(4$02'$ !$12'$+($6/$0($-"$7.30"312.,$0" -' 4$ 5' 2$4$02'$(0$6/$0($-"$+$4$+,(&'2!$2(12'(1 (-2$-2(.- +#$1(&-(-%.0,$#!72'$%$$#! "*.% $-2'31( 12("+ #$/(+.21%0., 0.3-#2'$5.0+#2' 2 ' 1#0(4$-2'$(--.4 2(.-1(-$4$07-$5+ #$'$+( %0.,2'$9012+ #$2.2'$$6"(2(-&-$5+ #$ ,--.4 2(.-1+(*$(-#+7+ #$12' 2, *$ (2/.11(!+$%.02'$2'.31 -#1.%/$*203, -# 20 -1,(22$0.5-$012.$-).72'$%3-.% 0$ #72.%+7+ #$5'(+$31(-&2'$0 #(.2'$7 +0$ #7*-.5 -#+.4$ .02'$1$ -#1., -7.2'$00$ 1.-1,.0$/$./+$ #$1(0$ + #$2. -7.2'$0$+$"20("'$+(32+ #$ (--.4 2(.-2.5.0*%.07.30!.22.,+(-$ ++.0(8.- .!!72.# 7 2 $ #7%.0-7.-$2.+7. 6( +$+(1 :(2$ ;/0.#3"21 0$#(120(!32$#$6"+31(4$+7!7.0(8.-.!!7-" .0 ##(2(.- +(-%.0, 2(.-.07.30-$ 0$12:(2$#$ +$0" ++2.++%0$$ -2$0,$#( 2$2.0.(-&+$.2.0 "'(-$1 PRODUCT LAB IN-DEPTH TESTING, SPECIFICATIONS AND SELLING TIPS FOR ITEMS IN YOUR STORE Tamiya’s Bronco tackles tough terrain VITAL STATS Product: 1973 Ford Bronco CR-01 Maker: Tamiya Scale: 1:10 Stock No.: 58436 MSRP: $592 Brute strength and reliability are what separates the Ford Bronco 1973 from other crawlers on the market. Tamiya parts are as tough as they come and very rarely break. If anything does snap, parts are readily available. The one weak link on any crawler seems to be the driveshafts, and Tamiya has included an extra set just in case. Marketing: The Tamiya Bronco Product: Tamiya has been making high-quality model kits since 1946. Its motto — “First in Quality Around The World” — isn’t just corporate fodder. The company actually does make some of the finest kits available on the market. Each piece is precisely engineered to mate perfectly with the next, the end result being a highly detailed model that can stand up to the abuse of a beginning modeler, or the stress given by a seasoned racer. The Ford Bronco 1973, based off of the popular CR-01 chassis, is an unassembled 1:10-scale 4WD kit requiring all electronics (aside from the included motor), paint and building supplies, and the ability to read and understand complex assembly instructions. The finished Bronco is absolutely gorgeous and looks equally as good on display as it does romping around in the dirt or crawling on the rocks. Performance: The Bronco was my fifth Tamiya kit and definitely the hardest assembly to date. I struggled with identical plastic pieces, screws that differed in millimeters, and missed steps during assembly. Each step should be read twice, assembled, then read again! Doing so will ensure you get it right the first time. I found myself disassembling parts 24 MODEL RETAILER OCTOBER 2009 on a number of occasions because I installed them on the wrong side, or at the improper angle, or in the wrong hole on the chassis. Once you get the Bronco put together, it’s time to cut out and paint the body. Paint numbers are provided; two sticker sheets are included, making the finishing process a relatively easy task that can be completed in a few hours, thanks to the fast-drying nature of the Tamiya PS polycarbonate spray paints. The CR-01 chassis is designed for general off-road use, as well as medium-duty rock crawling. It’s not designed as a competition-level rig, due to its limited axle travel, but would be a great candidate for a spec-class competition. With that being said, the CR-01 is an awesome performer on the rocks. It will climb its way over all but the burliest of rock gardens with true bead-locked wheels and tires that grip better than most. Even if there are no rocks in your area, the Tamiya Bronco provides excitement just spinning the tires in the dirt or crossing small streams and mud puddles, thanks to the sealed transmission and axles. Just remind the customer to enclose the ESC and receiver in balloons if they decide to take the truck through water. should be considered an intermediate to advanced build, but the popularity of crawlers coupled with Tamiya’s awesome box art will draw all hobbyists to it. If you do sell the Bronco to a beginner, make them aware of the time involved in the build, along with the electronics and paint that must be purchased. A great electronic speed control to sell with the kit is the Novak Rooster Crawler. Also recommend a good metal-geared high-torque standard servo that can stand up to the rigors of crawling. Additional items that should be offered when selling the Bronco are a 6-cell NiMH or 2s LiPo battery, transmitter and receiver, charger, and Tamiya PS-1, PS-5, and PS-30 paints. Any customer wanting a fun crawler should be shown the Bronco, but its $592 retail price can be daunting. Reminding them of Tamiya’s legendary quality and performance can often seal the deal. Review and photo by Matt Gunn BOTTOM LINE • High price, but high quality • Requires electronics • Somewhat complex assembly PRODUCT LAB Build a sci-fi icon with Polar Lights’ Robby the Robot kit Product: Long regarded as a classic sci- ence-fiction film, 1956’s “Forbidden Planet” featured Robby the Robot, a mechanical man sprung from the mind of Bob Kinoshita who went on to design Robot B-9 for TV’s “Lost in Space.” Polar Lights has reissued its 1999 kit of Robby featuring a new base and fresh box art. Molded in dark blue-gray plastic, the kit’s major components include optional parts, such as claw hands, and a different chest plate to model different iterations of Robby from his long film career. Clear parts, as well a sprue of chrome-plated pieces, round out the contents. Performance: Although Robby is a 1990s mold, the fit and feel of the parts is more akin to the 1960s, which is nice in terms of nostalgia; however, it makes for a more involved build. I started by attaching the non-clear parts to the head, including the faceplate and transducer fins. The gray plastic was soft, cut easily and responded well to liquid cement. Next, I added the transducers, which look like ears. They proved a little problematic because they’re molded in clear plastic halves, with the join splitting the clear fins right town the middle. It was almost impossible to eliminate the seam. Also, while the fins remained clear, the lower parts were to be painted the body color. I used quite a bit of putty to blend the clear parts into the head. The arms and hands fit OK, but I needed to do a lot of sanding and filing to obliterate the joint and make the arms in particular appear to be one part. I had the same issues with the legs and feet, and especially the body, where the seam was particularly deep, needing a couple of applications of putty and a little super glue to eliminate. I assembled the body components, but left off all of the face and head detail until after painting. Priming was essential to show other areas to be filled and sanded, including around the chest plate, at the arm-tobody joins, and along the robot’s inseam. VITAL STATS Product: “Forbidden Planet” Robby the Robot Maker: Polar Lights Scale: 1:12 Stock No.: POL810 MSRP: $18.49 A good primer will smooth out sanding blemishes and provide a uniform surface for the metallic paint to come. Robby was a dark, metallic gray color overall; Testors Metalizer non-buffing gun metal, available in both ½-oz. bottles for airbrushing and in spray cans, is an almost perfect match to the movie. I airbrushed several light coats, gradually building up the color. Then, I mixed a few drops of Metalizer stainless steel into some gunmetal and airbrushed the upper parts of Robby’s leg spheres, body, arms and head. This gave the finish a little more zip. I followed with a light coat of clear gloss. The detail-painting instructions were a little vague; a DVD copy of the movie and a few color shots of the robot proved useful. I used Tamiya acrylics to detail the chest plate and face, deepening their appearance with a wash of black artist’s oils and Turpenoid. This worked really well on the weapons neutralizers and gyros. I used Testors clear parts cement to attach all of the clear parts as well as some of the chrome. I painted the base with a tan spray can followed by a mist of a light tan and a dark-brown wash. Marketing: Polar Lights’ Robby the Robot is all about fun. None of the fit problems is insurmountable with basic modeling skills, and the sturdy parts help those with less modeling experience. I spent about 12 hours of old-school modeling entertainment on my robot, not including the hours spent watching the movie for research. I can easily recommend this kit to anyone: fans of the movie will love having a good-looking replica on hand, and kids will appreciate the ease of construction and the novelty of the subject. While many of my acquaintances can’t tell a Messerschmitt from a Mirage, almost everyone I’ve showed the model to recognized Robby; he’s elicited more positive response than just about anything else I’ve built recently. Recommend buyers pick up a tube of putty, some primer, clear part cement, and a bottle or spray can of Testors Metalizer nonbuffing gunmetal while they’re in the store. Reviewed by Aaron Skinner BOTTOM LINE • Iconic subject • Builds like a ‘60s model kit • Fun for all levels of modelers ModelRetailer.com Visit our Web site for these bonus Product Lab reviews: •Pack & Stack Mayfair Games •PT-19 450 ARF E-flite •1:20 Falke Hasegawa Plus the latest news, business articles and much more! www.ModelRetailer.com 25 PRODUCT LAB E-flite’s Blade S300 is flying fun straight out of the box Product: The S300, the latest in the popular Blade series, has a scale Schweizer 300C body and trim scheme. It’s available in a ready-to-fly (RTF) version, complete with helicopter, 3.7V 110mAh LiPo battery, 2.4 GHz transmitter with Spektrum DSM2 technology, and eight AA batteries (four each for the charger and transmitter). A Bind-N-Fly (BNF) version is also available, which contains everything mentioned above except the transmitter and its batteries. Included with each version is a spare set of upper and lower rotor blades; rotor blade trim tape; spare servo shaft retainers; spare canopy mounting O-rings; numbers and letters; and a small Phillips screwdriver. Performance: Performance, in a word, is terrific. This micro coaxial helicopter is a joy to fly. I test-flew the RTF and BNF versions, and each was excellent. Binding the helicopter to my Spektrum DX6i transmitter was simple, with minimal VITAL STATS Product: Blade mCX S300 BNF (EFLH2380, $139.99/MAP $109.99); Blade MCX S300 RTF ($179.99/MAP $139.99) Maker: E-flite Availability: Horizon Hobby 26 MODEL RETAILER OCTOBER 2009 trim required for stable hovering flight. The RTF version likewise flew well right from the box, which bodes well for the beginning pilot. The only nit I would pick with this model is that the landing gear seems to be a bit too short in back; perhaps that’s a scale consideration, but the skids stop just behind the aft mounting bracket. This contributed to a tendency for both models to tip backwards slightly on takeoff. That’s correctable when you know it’s coming, but the novice pilot may struggle a bit. By way of comparison, the previous mCX’s gear extends roughly ¼-inch past this point, with no takeoff issues. The layout is almost identical, and I imagine the shorter-length gear may stop near the model’s center of gravity, making it a bit more touchy. That aside, the S300 is durable, maneuverable, controllable, and inherently stable. The spare rotor blades are a nice touch, because the model flies so well that it’s easy to be aggressive with it, which can result in some hard landings and occasional need for repair. And the replacement blades are white, so if only the lower blades are replaced, they will be more noticeable than the upper (black) blades, giving the illusion of a single-rotor helicopter in flight. Flight time on the stock battery is approximately seven minutes, varying a bit with the amount of maneuvering. Marketing: This is flying fun in a box. Keep an mCX S300 handy in your store, and let your customers try it. They will be amazed at how easy it is to fly, and simply, how much fun it is to maneuver. Your customers are likely to find, as I did, that the S300 is so much fun that one battery is not enough. Fortunately, spares are readily available (EFLB1101S, $7.49). And because I have several models that use these batteries, I ordered the E-flite’s four-port charger (EFLC1004, $39.99) and its 6V power supply (EFLC1005, $14.99). That should keep things moving on the old flight line, as well as clearing up the clutter that can be created when the supplied chargers start to stack up. Good looks and fine handling characteristics make this a model I recommend highly — for the experienced pilot who wants a break from high-end models and the novice who just wants to try helicopter flying. I am very happy with mine, and I look forward to many more hours of flying fun. Reviewed by Jim Haught BOTTOM LINE • RTF or BNF versions • Easy to fly, yet maneuverable • Fun in a box Stock your shop with 2 0 10 e d i t i o n AmericAn r e FPOly cKeT Price GUiDe 1946 -2010 This is the essential guide that collectors need before buying or selling any Lionel toy train or accessory. The latest edition of the famous Greenberg’s Guide lists current prices and other reference information for prewar, postwar, and modern trains. 10-8710 • $18.95 2 0 10 e d i t i o n LIONEL TRAINS NEW SECTION ON BOXES POCKET PRICE GUIDE 1901-2010 This handy pocket-sized guide provides current market values for American Flyer S gauge trains and accessories manufactured by A.C. Gilbert and Lionel between 1946 and early 2010. This guide also features S gauge train information from American Models and S-Helper Service. 10-8610 • $15.95 Make sure you have these titles in stock! Contact your distributor or order direct: Phone 1-800-558-1544, ext. 818 Monday – Friday, 8:30 a.m. – 5:00 p.m. Central Standard Time. Outside the U.S. and Canada call 262-796-8776, ext. 818. PMK-ADH-09X1342RH Fax 262-798-6592 E-mail [email protected] Trade Web site Retailers.Kalmbach.com Mail Kalmbach Publishing Co. 21027 Crossroads Circle P.O. Box 986 Waukesha, WI 53187-0986 H books from Kalmbach R Realistic Modeling Fo Hobby Realistic Modeling for Toy Trains Toy Trains: A Hi-rail Guide IDE — — A HI-RAIL GU Classic Toy Trains contributor Dennis Brennan shows readers how to build a hi-rail toy train layout such as his Sandy Harbor Terminal Railway. He provides modeling concepts as well as practical techniques for incorporating toy trains and accessories into realistic settings. 10-8390 • $19.95 CHAPTER EIGHT: Kitbashing buildings 8-2 8-1 Kitbashing 101 The sounds reverberate through Kitbashing is often thought of as using two or more of the same kits to enlarge a building. the industrial canyon as the little steamer rumbles through on But kitbashed projects can range from modifying the parts of just a single kit to combining well-pounded rails past a variety Brennan of kitbashed buildings. pieces from several different kits to make an entirely unique structure. Kitbashing can be simple or complex, it’s up to you. And it doesn’t only apply to buildings. Almost anything can be kitbashed—bridges, railroad cars, engines, and accessories. ings • WateR accessoRies • BUild neRy • sce K oR tRacKW Dennis Brennan Create a rockslide Pour talus in various sizes and shades on the slope above where you want your rockslide. 1 Drizzle the talus with wet water. 2 Push the talus in place if too much ends up at the foot of the hill. 3 4 48 will be done in the same work session. This way everything will blend together nicely.The area already has the first basic layer of dirt, and now we will add a top layer. Start by applying fine-sifted dirt on the service road. I made a mix for the road in a slightly lighter shade than what I used for rest of the scenery. Apply ground cover to the riverbanks following the same procedure as on the hill behind the track. Now apply ballast to the track. You will need to spread the ballast immediately after you pour it on the track. If you wait too long, the moisture from below will seep into the ballast and it will be difficult to spread evenly. See page 72 for details on the blend of ballast I used on this scene. Pour plenty of talus in the riverbed, placing the bigger boulders individually. Drizzle the ballast, dirt road, banks, and riverbed with wet water. Patch areas with ground cover if the water causes material to flow away in some places. Drip thinned white glue across the area, starting with the ballast and proceeding to the dirt road, riverbanks, and riverbed. Because of the size of the boulders, you’ll need to give the riverbed plenty of glue. All this water and glue has to go somewhere, so it is a good idea to place containers to catch any runoff below the lowest points of the scene. You can also poke drain holes in the foam to control where the excess glue goes. Apply some grass and turf on the riverbanks the same way as on the hill. The application of the basic scenery is now complete. Let the scene dry thoroughly, which can take several days depending on the temperature and humidity. Adding vegetation Drip the rockslide with thinned white glue. Apply some soil around the edges of the rockslide to make it blend with the rest of the scenery. Many old industrial buildings exhibit the decorative architectural following standard architectural conventions produced a realistic early flourishes common in the early 1900s. Note the three windows between 20th century factory. the pillars on the upper floors. About 80 percent of the buildings on the Sandy Harbor have been altered in some way, 8-1, but most viewers would never know it. And that’s the way it should be. A successful kitbash shouldn’t give itself away. There is a definite art to it, but once you know the basics, you’ll be well on your way to kitbashing success. Here are four important fundamentals: • Pick the right kit for the job. Some kits work better for expanding a building’s footprint rather than being stacked to gain height. • Look for kits with repeating patterns. These are well suited for making larger structures, whether stacked or expanding a footprint. • Use a scanner or a copier to make paper printouts of walls and other components. Cut and paste these pieces together in order to figure out various possibilities. You can then use them as templates. • Make your cuts where they will be the least noticeable. Remember, this is plastic surgery. You may not be able to eliminate the scars, but you can minimize them by concealing them in a natural joint such as a corner. 8-4 Decorative molding sets off the first floor of this building from the other stories. If applied judiciously, signs and graffiti are interesting details to add to a model. I wrestled with how to present this chapter on kitbashing. I could’ve given you detailed step-by-step instructions for constructing numerous buildings. But a big problem with that approach is that some kits are no longer in production. So where would you go from there? Instead, I’ll present detailed descriptions of how I kitbashed Carp Machinery and the freight house, which employ several basic techniques that you should know. Then, I’ll give broader examples of various other kitbashing techniques. These builds will explain the kitbashing process and provide a blueprint for guiding you through your own creative discoveries. 82 83 A comprehensive how-to guide for constructing the most common forms of scenery: mountains, deserts, rural areas, and city scenes. This volume describes essential scenery tips and techniques through highly detailed photos and step-by-step instructions. 12433 • $21.95 5 8-3 It took four kits to make Carp Machinery. Paying attention to detail and After the scene is completely dry, it is time to add more scenery. Start with the smallest details such as grass tufts and weeds, then bushes, and finally some trees. Applying these scenery materials goes much slower than the previous steps. Since the scenery isn’t wet, there’s no reason to rush. Add tire marks to the dirt road by rubbing the road with an old, stiff paintbrush or with your finger. Apply grass tufts and weeds to the scene. I used grass tufts from Silflor in autumn and winter colors as well as light green field grass from Woodland Scenics. The vegetation is greener the closer it is to the river. The largest concentration of grass and weeds is found along the riverbanks. Apply each grass tuft with a dab of glue. The field grass is cut to appropriate lengths and also applied with a dab of glue using the techniques described on pages 22 and 23. For bushes and small trees, use Woodland Scenics fine-leaf foliage. The majority of bushes and small trees are light green, with a few medium green examples added for variety. Model RailRoad e R ’ s H o w -t o G u i de Essential Model Railroa d Scenery Techniques Apply thinned white glue to the still-wet soil. Do this only on the more level areas. Sprinkle static flock grass and coarse turf on the area. I used both light green and burnt grass in this scene. The coarse turf needs a few extra drops of thinned glue to hold it in place. 49 Pelle K. Søeborg RADIO CONTROL BY TIm Kidwell Aircraft Z-526 ZLIN AKROBAT ARF Great Planes The Z-526 sport aerobat (No. GPMA1024, MSRP/Street $299.99/$219.99) can be equipped with a 2- or 4-stroke engine, or an electric outrunner. Requires 4- or 5channel radio and four or five servos. Available from Great Planes Model Distributors. Cars & Trucks Blade mSR E-flite The perfect next step up from a co-axial heli, the mSR is available as an RTF (No. EFLH3000, MSRP/MAP $224.99/$179.99) or BNF (No. EFLH3080, MSRP/MAP $184.99/$149.99). Includes two batteries and a four-port charger with AC adaptor. Available exclusively from Horizon Hobby. 1:10 Strike SCT a 2-speed transmission and a Losi 2.4GHz DSM radio, the Speed-NT (No. LOSB0125, MSRP/MAP $599.99/$399.99) can reach 60 mph. Distributed by Horizon Hobby. 1:10 BLITZ Short-Course Truck RTR Losi HPI Racing The Strike SCT is available in both RTR (No. LOSB0105, MSRP/MAP $349.99/$229.99) and new Bind-N-Drive (No. LOSB01015BD, MSRP/MAP $309.99/$199.99) versions. Both feature Spektrum 2.4GHz DSM technology and a water-resistant NiMH/LiPo compatible reversing ESC. Distributed by Horizon Hobby. The Blitz’s (No. 103171,$349) chassis is based on the E-Firestorm, and has been lengthened for stability. The truck comes with an all-metal-gear transmission, 15T motor, full ball bearings, 12mm hex hubs and captured hinge pins. Electronics 1:10 Speed-NT RTR Odin 90/CF Compass Model The Odin 90/CF nitro heli (No. 99-90-c, $759.95) is fully ball-raced, possesses a large pitch range and comes equipped with an electronic cooling system. Other features include hardened main and tail shafts, and a dual-pin zero-slop tail pitch system. Distributed by Common Sense RC. 30 MODEL RETAILER October 2009 Losi 5A High-Voltage Universal BEC With features like a Losi 3.4 performance .20 nitro engine, a handheld spin-start starter, Novak’s new BEC (No. 5466, $44.95) allows Novak drivers to run higher-voltage battery packs up to 28V (9–22 NiMH cells or 3–7 LiPo), and regulates output to 6V/5A to provide consistent, glitch-free power to your customer’s receiver and servos. "OATERSEVERYWHEREHAVECOMETORELYON/CTURA-ODELSFOR THEBEST2#-ODEL0OWER"OATINGNEEDSSUCHAS 02/0%,,%23-%4!,0,!34)# -/4/2-/5.43 5.)6%23!,3 25$$%23 4(2534"%!2).'3 3425$$%23 7!4%20)#+503 $2)6%$/'3 02/03(!&43 4!),.543 02/0"!,!.#%2 342543 &,%8)",%3(!&4(!2$7!2%-/2% 7HYSPENDMOREFORLESSINSISTON GENUINE/CTURA-ODEL-ARINE3UPPLIES BEC Stabilizing Capacitor LRP By plugging into an open slot on a receiver, LRP’s BEC Stabilizing Capacitor (No. LRP80135, $9.99) prevents the receiver’s voltage from dropping under its correct operating level. Works for both FM and 2.4GHz receivers in nitro or EP vehicles. /#452!-/$%,3)NC .(AMLIN!VEs3KOKIE),ss&!8 7%3%,,$%!,%2$)2%#4 L-39 Batteries composite From $249.99 1600mAh 7.2V NiMH WITH TRAXXAS CONNECTOR F-16 DURATRAX The DuraTrax 1600mAh 7.2V NiMH pack (No. DTXC2192, MSRP/Street $34.99/$24.99) features a Traxxas plug and is designed specifically for the popular 1:16-scale E-Revo VXL and Slash VXL. Available from Great Planes Model Distributors. EC3 Batteries Venom Venom has released its most popular batteries with EC3 3mm connectors, com- Call us NOW 1-800-976-7004 Dealer Inquiries WELCOME Fuselage Length : 41.3 inches Wingspan : 32.3 inches Main Wing Area : 17 sq dm Wing Loading : 76g sq dm W Flying Weight : 41-46 oz Fl Motor : Outrunner 2842 3200kv Mo Fan Fa an : 70mm 5 Blade Retract Ready *sold *sold separately separately Ret Flap Ready F Fla 100+ Mph on 4S Highly efficient 70mm fan unit Full Flying Stabs Sapac 2842 3200Kv Brushless Outrunner Lightweight Foam Design Receiver Ready $209.99 Arf w/Fan and motor $134.99 www.SapacAmerica.com www.ModelRetailer.com 31 RADIO CONTROL rear with openings, a 65mm spoiler, and comes with decals, window masks and overspray film. monly used with Horizon Hobby products. Available batteries include: 3000mAh 7.2V (No. VEN-15050, $38.99), 8.4V (No. VEN15051, $49.99) and 9.6V (No. VEN-15052, $59.99) NiMH packs; an 11.1V 4000mAh 20C LiPo (No. VEN-15053, $169.99); and an 11.1V 5400mAh 20C LiPo (No. VEN-15054, $224.99). Bodies 1:12 AMR-12 Accessories Transporter Race Case — Silver Venom The Transporter Race Case (No. VEN-2007S, $199.99) has integrated wheels and an extendable tow handle. Inside are five drawers: the lower four are perfect for storing transmitters and spare parts; the top drawer can hold a 1:8-scale buggy. .18–.28 turbo-head competition engines. Suitable for nitro fuel containing 20–30% nitro. Each plug retails for $15.99. Pro-Line Racing Made from clear .020 Lexan, the AMR-12 (No. 1611-21, $15.50) meets all EFRA, BRCA and ROAR body requirements. The AMR-12 features 173mm-wide front and Turbo Glow Plugs Reedy The Reedy RT3 (No. 28040; very hot) and RT4 (No. 28041; hot) are designed for E-mail Tim at [email protected]. Unless otherwise indicated, contact information for all companies mentioned can be found in Model Retailer’s Business Pages at www.ModelRetailer.com. Magazine advertising moves readers to action. More than half of readers took action on magazine ads or had a more favorable opinion about the advertiser. Source: Affinity Research Call Model Retailer for information on how to move your readers to action. 1-888-558-1544 ext. 537 or ext. 652 32 MODEL RETAILER October 2009 “iHobby Expo is a great showpiece for the hobby industry and I feel it is worth my while traveling from Ireland to attend.” —Mark Cuffe, Mark’s Models, Dublin, Ireland “This was my first trade show. I’m impressed and glad I came.” Paul K Guillow Pegasus Hobbies Phoenix Toys & Novelties Plastruct Inc Premier Kites & Design —Bob Kampe, Island Train and Hobby, ProDesign Model Production Pro-Line Venice, Florida Proxxon/Prox-Tech Inc Puzzled Inc Exhibitors Include: Hangzhou Lin’an Beyonder Power Quayside Publishing Group (MBI) Co Ltd AA Portable Power R/C Car Magazine Haoye Limited Accor Hospitality/Motel 6 Racemasters, Inc/AFX Hape International Accurate Miniatures RailCam/HobbyCam by ATS Happytime R/C Hobby Distributors Acela/Northeast Corridor Layout Railway Productions Heimburger House Publishing Acrylicos Vallejo S.L. RAM Models Inc. Himoto Racing Action Hobby RC-HOME/Prostar Batteries Inc. Hitec RCD USA, LLC Air Age Media Red Cat Racing Hobby Manufacturers Association Airborne Models REH Distributing Hobby Merchandiser Airfix/Humbrol Replicarz Hobbycraft Canada Alpha Precision Abrasives RJ Speed HobbyTown USA Al’s Hobby Shop Robotis Hobbytyme AMB i.t. Rotory Modeler Magazine Hobzob aNb Media Hong Kong Trade Development Council SCX Tecnitoys AristoCraft Trains/Polk’s Hobby Shenzhen Desire Power Technology Horizon Hobby Inc Auto Worldb2b Replicas CO., Ltd. Hornby America b2b Replicas Ship Chandler Independent Highrailers Midwest Bachmann Trains Siriani & Associates Isolde Industries Big Squid RC Skywide (HK) Ltd Iwata-Medea Inc Blu Track Smart Energy Joe’s Brick Depot Bob Smith Industries Inc Soaring Arrow Electronics Kalmbach Publishing Co Burfitt Tools Australia SoundTraxx/Blackstone Models KATO USA Inc Byron Originals Stevens International Kenosha Garden Railroad Society Caboose Industries Sullivan Products KL Corporation Carrera of America Sun Star Die-Cast America Inc Kookle Gifts Castle Creations Inc Sun Trade Ltd LGB Model Railroad Club of Chicago China Toy Association Lionel Trains CIS-Associates, LLC M.T.H. Electric Trains CMW Holdings/Classic Metal Works Magnum Enterprises Cobra RC Toys Maplegate Media Group Common Sense RC Marklin, Inc. Daron Worldwide Trading Maxx Products International LLC Delta of North America Merlin Glow Plugs Inc. DHS Diecast Micro-Trains Line Co Donegan Optical Company Inc Midwest Products Co Du-Bro Products Minichamps North America Inc EDS Racing Products Minicraft Models Eduard Model Accessories MMD Squadron Electronic Model Systems Mobil Aviation Historical Exhibits Empire Hobby, LLC Model Builders Supply Enerland Co Ltd Model Power Evergreen Scale Models Model Rectifier Corporation Excel Hobby Blade Corp Model Shipways/Model Expo Four Pi Inc Moebius ModelsNine Eagles Fun Lines National Association of Rocketry Games Workshop Nine Eagles Garrett Metal Detectors Northwest N Trak Model Railroad Gayla Industries Inc Northwest Trainmasters HO Modular GC Laser Railroad Club Golden Bell Press Novak Electronics, Inc Good L Corp Over Dose Racing & Technologies Great Planes Model Dist. Palco Sports Green Light LLC Panache Place, Inc Grex Airbrush Guangzhou Walkera Technology Co Ltd Parma International Sunrich Toys & Hobby Sunward Aerospace Tekin, Inc The Car Room Magazine The Coachyard/Thinfilm The Desktop Cash Register The Testor Corporation Think Omnimedia LLC (Xtreme R/C Cars Magazine) Thunder Power RC Thunder Tech Racing Tiny Brite Lights, LLC TM Books & Video Topsoaring New Technology Co Ltd Toymine International Inc Traplet Dist Traxxas Tri-Technical Systems Trossen Robotics Trumpeter Models Tru-Square Metal Products Tyler Retail Systems Inc Venture Crew 57 Club-Baden Powell Modular Railroad Club Venture Hobbies Williams by Bachmann Wingtote LLC Wm K Walthers Woodland Scenics World’s Greatest Hobby on Tour Xtreme Racing Xuron Corporation Zona Tool Co “ The Hobby University Seminars , and especially the one on ‘The Bottom Line’, was extremely valuable to a new retailer.” —Carrie Green, the Clover Leaf, Union Gap, WA October 22 and 23 — Trade October 24 and 25 — Trade & Consumer Donald E. Stephens Convention Center Rosemont (Chicago) IL See over 350 displays of “NEW”radio control, model railroad, plastics & die cast, toy, and general hobby products. Source products for children and adults of all ages and skill levels. Attend valuable educational seminars to help you increase sales Network with your industry peers Meet future hobby enthusiasts—over 15,800 in 2008 Endorsed by Sponsored by DESKTOP CASH REGISTER To secure your preferred exhibit Space, email [email protected] To receive attendee registration information call 877-To-Hobby or visit www.iHobbyExpo.com What’s selling: RADIO CONTROL ? COMPILED BY JENNY MAASKE What business lessons have you learned in the last year, and how have they made your store better? Change it up. Move stock locations often. Pay close attention to window displays. Kevin Koch Uncle Don’s Hobbies Palm Desert, Calif. Install a better security system and stop taking checks. Larry Bennett RC Hobbies Plus Lafayette, Ind. We have only been in business for one year, and I’ve learned that you can’t please everybody. In fact, I am lucky if I can please 50% of the customers that walk through my door. However, even if I only please 10%, those 10% are customers for life, and their word-of-mouth advertising is better than any other advertising I can do. I have also learned that I can’t possibly stock every item that every customer wants, but WIN THIS PRIZE! I can call around to other local brick-andmortar shops to make sure they get the business. Customers are very pleased to see shops working together as opposed to the big-box store’s cut-throat mentality that plagues this society. Kimberly Miller Turn 4 Hobbies West Boylston, Mass. Clear out old merchandise and keep bringing in the new stuff. Put it in customers’ hands, get them excited about it, and they will start telling their friends about the cool new thing they saw. Glen McDade HobbyTown USA Schaumburg, Ill. The biggest lesson we have learned is that there is little we could do in our current location to stimulate sales in this economy. W RTH MORO E THAN 30 RETAIL0 ! $ We recently decided to revisit an opportunity to relocate. We have been renting a property for 20 years with 3,600 square-feet of showroom and 600 square-feet of back room areas. Our outside R/C track was good 15 years ago, but isn’t appropriate for the current off-road racing in the area. We could either sit here and wait for an economic recovery sometime in 2010 or later, or be proactive in improving our store. Last year, we looked at a property that offered 11,000 square-feet, including 6,000 square-feet of showroom and 2,200 square-feet for an indoor R/C track. We’ll also have room to reassemble our two slot-car tracks and set up an electric-aircraft flying field. This relocation will be the best thing that ever happened to our business. Everything I’ve read in trade magazines tells us to do our best to survive in this tough economy, and the companies that are prepared for the recovery will be in the best position possible. Our shop will begin our own turnaround in the fourth quarter of 2009, and will be poised for the economic recovery. William Ott Modellbahn Ott Hobbies, Inc. Gilbertsville, Pa. You can win this Tamiya RTR car and ParkZone BNF plane in our next quarterly drawing. All you have to do is participate in the What’s Selling survey. E-mail Jenny Maaske at [email protected] or call 262-796-8776 ext. 260 for more information. Congratulations Kimberly Miller of Turn 4 Hobbies in West Boylston, Mass. She received products from Tamiya, E-flite and DuraTrax. Thanks to all the retailers who returned the survey! 34 MODEL RETAILER OCTOBER 2009 What’s selling: RADIO CONTROL Sponsored by: Atlantic North Central South Mountain Pacific Store location Modellbahn Ott Hobbies Gilbertsville, Pa. The Hobby Shoppe Orangeville, Ont. RC Hobbies Plus Lafayette, Ind. HobbyTown USA Charlottesville, Va. Motorsport Hobbies Casa Grande, Ariz. RacePrep Hobbies Simi Valley, Calif. Vehicles T-Maxx 2.5 Traxxas Slash, Savage X Traxxas, HPI 1:16 E-Revo, Slash Traxxas Stampede, Jato Traxxas 1:10 models Traxxas SC10 Team Associated Aircraft Blade CX2, CX3 E-flite Super Cub HobbyZone Super Cub LP HobbyZone Super Cub, Sukhoi HobbyZone, ParkZone Blade mCX E-flite Sukhoi Su-26m ParkZone Boats Mini Rio AquaCraft Apache Pro Boat Hammer AquaCraft Zig Zag Racers HobbyZone Brushless RTR Various makes WidowMaker 22 Pro Boat Accessories manufacturer Onyx chargers DuraTrax Radios, batteries Spektrum, Venom LiPo batteries, radios Spektrum DX5i, DX6i Spektrum 645MG servos Hitec Brushless motors Various makes Store location Turn 4 Hobbies West Boylston, Mass. Paris Junction Hobbies Paris, Ont. Cavalry Games & Hobbies Milwaukee, Wis. GBI Hobbies Havelock, N.C. A Mad Mans Hobby Store Lehi, Utah The Lion’s Den Sechelt, B.C. Vehicles Various models Traxxas MG10, Magnum NX CEN Racing Various models Traxxas, Losi 1:16 models Traxxas 1:16 models Traxxas No trend Aircraft RTF models E-flite, ParkZone Super Cub LP HobbyZone Blade helis E-flite P-51 Mustang BNF ParkZone Mini Super Cub HobbyZone No trend manufacturer Boats No trend Apache, Reef Racer Pro Boat, AquaCraft Various models Pro Boat No trend Blast Traxxas No trend Accessories manufacturer Parts, 1:16 hop-ups Traxxas Fuel, batteries Morgan, Venom Batteries Venom Radios Spektrum SuperCharge batteries Orion Brushless systems Various makes Store location ABC Fly Before You Buy Lockport, N.Y. On Track Hobbies Port Moody, B.C. HobbyTown USA Schaumburg, Ill. D&S Hobbies Florence, S.C. Prairie Unique Terry, Mont. Uncle Don’s Hobbies Palm Desert, Calif. Vehicles E-Maxx Traxxas No trend 1:16 E-Revo Traxxas 1:16 Slash Traxxas Revo, Slash Traxxas 1:16 brushless Traxxas Aircraft manufacturer LT-40, SuperStar 40 Sig, Hobbico Mini helicopters Various makes Blade mCX E-flite Sukhoi Su-26m ParkZone Super Cub LP HobbyZone Sukhoi Su-26m ParkZone Boats No trend No trend Hammer AquaCraft UL-1 AquaCraft No trend Zig Zag 3 HobbyZone Accessories No trend No trend DX6i Spektrum No trend Chargers, batteries Various makes Batteries DuraTrax manufacturer manufacturer manufacturer manufacturer manufacturer manufacturer manufacturer manufacturer Lists are based on retailer reports of hot-selling items in each category. Survey was taken in August. 36 MODEL RETAILER OCTOBER 2009 Dominate Your Chosen Battlefield Kit #56028 1/16 R/C Russian Heavy Tank KV-1 Full-Option Set No one does “BIGGER” better than Tamiya. Our comprehensive line of large scale R/C and static tanks are just what you are looking for. They include tons of detail as well as realistic action and sound on our R/C Full-Option Sets. And you can take the next step and install the 1/16 R/C Tank LED Battle System (sold separately) for exciting One-on-One battles with other similarly equipped Tamiya R/C tanks. Plenty of detail, ease of assembly and precision engineering are all the hallmarks of a great kit and Tamiya’s 1/35 scale armor kits lead the way. These armor models are some of the best designed on the market. Soon, our 300th kit, British Matilda Mk.III/IV will hit the market. This kit brings the very best that Tamiya has to offer to the forefront. Accuracy, detail and above all, precision assembly and fit are rolled into an amazing model building experience. Kit #35295 German Tank Destroyer Jagdtiger Kit #32560 German Tank Destroyer Marder III Why follow when you can lead. That was Tamiya’s thought when they devoted their talents and resources to developing a new product line of 1/48 small-scale armor. This long neglected armor scale has seen Tamiya explode onto the scene with plenty of subjects with superior detail to meet the needs for any discerning armor builder. Perfect for detailing and use in dioramas, Tamiya has brought new life into this wonderful scale. (whether it is in your National Franchise Shop or your Neighborhood Brick-N-Mortar) One Model Maker, Three Major Scales, Hundreds of subjects... No other manufacturer can bring together this many scales, subjects, level of detail and quality than Tamiya. Whether your customers like their armor Large-and-Loud, Small-and-Detailed or the Standard-Bearer of armor scales... 1/35, Tamiya has what they’re looking for in an armor kit. When deciding what kit manufacture to invest in, why not pick the one that gives your customers the broadest range of choices and the highest quality. Those two factors will create the greatest chance of an enjoyable building experience and thus a happy customer! So why sell them something that they will “try” to build when you can sell a model that provides the joy of building Tamiya armor. There is a reason that when other manufactures kits are reviewed, it is common to read... “well, it isn’t a Tamiya!” So to provide your customers the pure joy of scale armor modeling and the best of detail, precision and ease of assembly, there is only one name to stock in your store... Tamiya. Kit #35300 - British Matilda Mk.III/IV ©2009 Tamiya America Inc. 36 Discovery Suite 200 Irvine, CA 92618 800.826.4922 www.tamiyausa.com MODEL RAILROADING by JENNY MAASKE Rolling stock N freight cars Micro-Trains line New road names include a United States Army 50-troop kitchen car (No. 11800040, $20.35), a bay-window caboose painted in CSX blue and gray (No. 13000040, $29.65), a 40-foot hi-cube boxcar lettered for Burlington Northern (No. 10100090, $22.55) and a 50-foot Koppers Company gondola with coke container load (Nos. 10500711, 10500712, $23.95). N Covered Hoppers Deluxe Innovations HO Drop bottom Gondolas The first run of Delaware, Lackawanna & Western cement hoppers is expected to arrive in the first quarter of 2010. The twobay hoppers will be offered in black and gray cement car schemes with six different road numbers. Available singly (No. 75411, $18.95), in a two-pack (No. 75412, $37.90) or three-pack (No. 75413, $56.85). REd Caboose The latest offering includes steel-sided gondolas lettered for Illinois Central, Western Pacific, Soo and Union Pacific for $33.95 each. Also available is a Southern Pacific beet gondola with composite sides and plywood extensions for $36.95. Equipped with 33-inch metal wheelsets and Kadee Couplers. Available from InterMountain Railway Co. in February-March. locomotives number on hood or yellow number on cab), St. Louis-San Francisco (simplified safety scheme) and Milwaukee Road (mid1960s with white X on sills or 1972 retirement scheme). Available with standard DC ($159.98) or DCC with sound ($249.98). October delivery is expected. N GE C44-9W Locomotive Kato USA December delivery is expected for Kato’s C44-9W models featuring the BNSF “Swoosh” (Nos. 1763508, 1763509) and Warbonnet (Nos. 176-3510, 176-3511) schemes. Features include new undercarriage and fuel tank detailing, illuminated numberboards, and five-pole motor with all-wheel electrical pickup and blackened wheels. Retail price is $110 each. HO Trinity spine car Athearn This 57-foot, three-unit spine car newly tooled with a precision die-cast metal spine structure, etched metal walkways and formed wire brake details. Available in six road numbers for $89.98 each. HO fairbanks-morse H10-44 proto 2000 by Walthers New paint schemes include Atchison, Topeka & Santa Fe (includes safety poster sheet), Chicago & North Western (black N Shay Steam locomotive Atlas Model railroad Co. New paint schemes include Argentine Central (No. 41635), East Side Logging (No. 41636), New York & Pennsylvania Co. Inc. (No. 41637) and Pickering Lumber Corp. (No. 41638). All numbered locomotives feature black paint with white lettering. Each is priced at $199.95 and will be available in December. HO Trainman Plus NRE Genset Atlas Model Railroad co. New from Atlas is a model of the NRE 38 MODEL RETAILER october 2009 Timberline recently introduced a new line of mine tailings, coal, ballast and talus. Ballast comes in four grades and five colors, coal in one grade, mine tailings in five grades, and talus (shown) in four colors and blends. Available in 20-cubic-inch bags for $3.98 each, or 60cubic-inch shaker jugs for $10.98. structures Genset locomotive ($109.95). Initial road names include BNSF, CSX, Norfolk Southern, Pacific Harbor Line and Union Pacific. Two road numbers each. January delivery is expected. scenery scenery materials HO Redlon welding TImberline scenery co. walthers NEW SD40-2 Loco in Z Scale! Exacting fan and vent detail Powerful coreless motor DCC ready Finely detailed plastic railing Accurate shell detail Horns Directional LED headlights Magne-Matic coupler ® Cow catcher Fuel tank New 6-wheel truck *Undecorated pre-production sample. COMING FALL 2009 Available through your local authorized Micro-Trains dealer www.ModelRetailer.com 39 This new Cornerstone kit (No. 933-3324, $49.98) includes a separate shack with rooftop vent, brick chimney, junk pile, spare parts bin and cutting torch with tanks. October delivery is expected. electronics MX630 DCC Decoder ZIMO ELEKTRONIK Versions include MX630 with 9-wire har- ness, MX630R with 8-pin plug on wires, MX630F with 6-pin plug, MX630P with 16pin PluX connector, MX630H (high-output version) and MX630V1 (low-voltage supply function). MSRP is $40 per MX630; $42 per MX630R. t E-mail Jenny at [email protected]. Unless otherwise indicated, contact information for all companies mentioned can be found in Model Retailer’s Business Pages at www.modelretailer.com. ! " ! " " % !$ ! !%! ! #!" !!!"!$"#! #!!! """" C enterline " P roducts, #"!LLC 1229 E.' 4th Street, Reno, NV 89512 " & TEL (775) 337-6662 FAX (775) 337-6663 666(*/4*2-,/*120)5(43(0. ,/+0(*/4*2-,/*120)5(43(0. 8DB>C<HDDC;GDB6IA6HBD9:A EgZ"dgYZg9ZVYa^cZ/HZei'-!'%%.EgdYjXi6gg^kVa/?VcjVgn'%&% DG9:G;GDBNDJG6IA6H9>HIG>7JIDGID96N Union Pacific Missouri Pacific Apalachicola Northern CSX* 6IA6HIG6>CB6C C<E&*"&AD8DBDI>K: • Scale dimensions and details • Directional lighting • DCC Ready • Blackened metal wheels • Dual flywheel equipped 5-pole skewed armature motor with a low friction mechanism Conrail Quality *CSX Licensed Product lll#ViaVhigV^cbVc#Xdb$CAdXd$ibc\e&*"&#]ib Products bearing Union Pacific or Missouri Pacific marks are made under trademark license from Union Pacific Railroad Company. ###YdcÉi[dg\ZiiddgYZgC:L6iaVh6aa"HXVaZhIgVX`6XXZhhdgn8ViVad\h[dgndjg]dWWnh]de#6kV^aVWaZcdl ANNIVERSARY 40 Atlas Model Railroad Co., Inc • 378 Florence Avenue • Hillside, NJ 07205 • www.atlasrr.com MODEL RETAILER october 2009 MODEL RAILROADING MART Stock your shop with sound locomotives that make GREAT PROFIT. •Paragon2 HO Sound Locomotives •PUFFING SMOKE in Steamers •Auto-Pilot Equipped=Hands-Free Operation •Load-dependent sounds and speed •MAP protected Choices, Choices, Choices... MODEL RAILROADING MART Broadway Limited Imports, LLC Call: 386.673.8900 DT402D Super Throttle $ 250 00 MSRP Full Featured with Support for - 29 Functions - Step-by-Step Option Setup - Duplex Operation w/UR92 DT402R Super Throttle $ 235 00 MSRP Full Featured with Support for - 29 Functions - Step-by-Step Option Setup - Simplex Operation w/UR91 DT402 Super Throttle $ 185 00 MSRP Full Featured with Support for - 29 Functions - Step-by-Step Option Setup - Infrared Operation w/UR90 The New DT402 Super Throttles from Digitrax - You’ve Got the Power. Digitrax, Inc. Copyright 2009 - All Rights Reserved MONTH 2000 www.ModelRetailer.com MODEL RETAILER 41 1 What’s selling: model railroading ? COMPILED BY JENNY MAASKE What business lessons have you learned in the last year, and how have they made your store better? A clean, orderly store makes better use of space, keeps items from being hidden, and keeps price confusion down on items that are in the wrong area. Dave Ramirez Trains by Johnson Pensacola, Fla. I have learned that people do not always buy what is new. I have tried to keep up with the new items coming out in trains and models. It seems that when I bring in these items, they sit on the shelf for a long time. I find that most of the people that are looking for these items are getting them from the Internet before I can even get them in stock. Because of this, I only bring in these items if someone orders them. Also, it has not made my store better, but has put me at more of a disadvantage. My inventory is lower and this has helped a little with the WIN THIS PRIZE! state of the economy. The only thing that I have learned from this is the suppliers are more interested in supplying the Internet stores first than the brick-and-mortar stores. Allen Fenton Al’s Trains & Hobby Bedford, Ohio We are willing to find and special order items for our customers if we don’t have it. We will also help our customers with problems they run into with any products we sell. James Otten PopPop’s Trains, Hobbies & More Eminence, Mo. I am not sure if it is so much learned as reinforced, and that has been customer service and education. Now that we have a larger location, we are able to offer so W RTH MORO E THAN 20 RETAIL0 ! $ much more in the way of workshops, howtos and displays for our customers. We have also learned that by having knowledgeable friendly staff available, we have gained many new hobbyists and encouraged others to try new things. Colleen Dobie The Doll House and Train Emporium Port Hope, Ont. We have learned that despite what the media says, people will spend money on what they like. Our customers have advised us over the last eight months they would rather spend $30 on a model and have something to show for it than spend the same at Olive Garden. We also have found that our customers think our pricing is excellent. Despite price increases from the manufacturers and wholesalers, we have still been able to keep our price points low. In the last year, both new and old customers have told us they keep coming back because of prices, customer service and turnaround time on Web orders. If there is one thing to learn for the year, it is keep the customer happy if you can, and they will promote your business for you! Frank Ruby Blue Ridge Hobbies Greenville, S.C. Win 9 N- and HO-scale cars and locomotives from Micro-Trains and Bachmann in our next quarterly What’s Selling survey drawing. E-mail Jenny Maaske at [email protected] or call 262-796-8776 ext. 230 for more information. Congratulations Tom Palmer of South Side Trains in Milwaukee, Wis. He received 20 N-scale freight cars from MicroTrains. Thanks to all the retailers who returned the survey! 42 MODEL RETAILER OCTOBER 2009 ATTENTION RETAILERS WHOLESALE TO THE TRADE ONLY Are you looking for a distributor that will treat you fairly no matter how large or small your orders are? Try ARIZONA TRAINS & HOBBIES. We feature great service at competitive prices. Our prices remain the same 1 piece or case lots. We sell to retail stores only. We do not compete with our dealers. We Proudly Distribute Atlas • Atlas-O • QSI • Lionel • K-Line • Ready Made Toys • Aristo-Craft • Bachmann N thru G • Kato • Plasticville • USA Trains Kalmbach Publications • Miller Engineering • Excel Hobby Tools • All World Scenes • Super Smoke® • Woodland Scenics Midwest Products • Boley • Classic Metal Works • IMEX • Broadway Limited • MRC • Z-Stuff for trains • Timberline Trees We Now Carry MTH! ARIZONA TRAINS & HOBBIES 15605 Broadway Center Street, Gardena, CA 90248 • Toll Free: 877-889-2005 • Phone: 310-965-0005 • FAX: 310-965-0006 MODEL RAILROADING MART Visit Our Web Site: www.aztrainsca.com LGB is Back! Walthers, the North American distributor for LGB products is fully stocked and distributing LGB trains to hobby shops and train stores. Visit walthers.com to see the broad assortment of standard items and 2009 new items designed to serve your customers' cherished LGB hobby. Be sure to order a supply of the full-line LGB catalog (#4262908 $16.99, Summer Delivery). For more information visit walthers.com or call 1-800-877-7171. Ask your Walthers representative to help you get started with LGB: • Ready-to-Run Starter Sets • American & European Locos and Rolling Stock • Track & Accessories 426-23196 Colorado & Southern 2-6-0 Mogul – Fall 2009 Delivery walthers.com MONTH 2000 www.ModelRetailer.com MODEL RETAILER MODEL RAILROADING MART ARIZONA TRAINS & HOBBIES 43 1 Atlantic Central South Mountain/North Pacific Store location Modellbahn Ott Hobbies, Inc. Gilbertsville, Pa. Park Lane Hobbies Dyer, Ind. Blue Ridge Hobbies Greenville, S.C. On Track Hobbies Port Moody, B.C. Uncle Don’s Hobbies Palm Desert, Calif. HO scale Locomotive Rolling Stock Accessories Märklin Big Boy Märklin Wascosa tank car set Faller 2009 building kits Athearn UP turbines BLMA Topgons Walthers reversing mill Athearn gas turbine Atlas tank cars Walthers Ashland Steel bldgs. Athearn Oneida & Western Walthers Thrall door boxcars Lumber loads Bachmann Santa Fe Bachmann Santa Fe Woodland Scenics N scale Locomotive Rolling Stock Accessories No trend No trend No trend Athearn F45 BLMA topgons Woodland Scenics figures Kato Atlas tank cars Walthers Cornerstone InterMountain CN SD40-2W Trainworx Detail parts Bachmann Spectrum UP Bachmann NYC boxcars Woodland Scenics trees Other Locomotive Rolling Stock Accessories No trend No trend No trend Williams GP7 Atlas Trainman freight cars Lionel FasTrack No trend No trend No trend Bachmann Shay Aristo-Craft BC Apple boxcar Track No trend No trend No trend Store location Scotsman’s Trains & Hobbies Endwell, N.Y. Al’s Trains & Hobby Bedford, Ohio Trains by Johnson Pensacola, Fla. The Doll House and Train Emp. Port Hope, Ont. Just Trains Concord, Calif. HO scale Locomotive Rolling Stock Accessories Athearn SD40 Branchline RTR Woodland Scenics Athearn Branchline Walthers Cornerstone Athearn RTR Athearn RTR 50-foot boxcars Woodland Scenics InterMountain FP7 A&B Athearn CP Overland coach Athearn Flxible Bus Athearn RTR ExactRail Woodland Scenics N scale Locomotive Rolling Stock Accessories Atlas Fox Valley Models Atlas track Atlas, Kato, Walthers Micro-Trains, Atlas Walthers Cornerstone, Tichy Kato SD70ACe Micro-Trains Model Power structures Athearn FP45 ATSF DCC Rapido passenger coaches Athearn Flxible Bus Atlas Atlas InterMountain Other Locomotive Rolling Stock Accessories No trend No trend No trend No trend No trend Aristo-Craft No trend No trend No trend No trend USA Trains CP caboose Aristo-Craft, USA Trains track Lionel Lionel, Industrial Rail Lionel Store location Turn 4 Hobbies West Boylston, Mass. HobbyTown USA Schaumburg, Ill. HobbyTown USA Charlottesville, Va. Winona Garden Railway Guelph, Ont. Kelly’s Caboose Kamloops, B.C. HO scale Locomotive Rolling Stock Accessories InterMountain P&W U18B InterMountain B&M caboose Model Power Crown Victoria Rivarossi Big Boy Bachmann freight cars Woodland Scenics buildings Athearn Bachmann flat cars, boxcars Atlas track No trend No trend No trend Athearn AC4400 Rapido coaches Kanamodel kits N scale Locomotive Rolling Stock Accessories Bachmann NH switcher InterMountain MEC boxcars No trend No trend Model Power cars No trend No trend No trend Woodland Scenics trees No trend No trend No trend InterMountain F units Rapido coaches Atlas track Other What’s selling: MODEL RAILROADING Locomotive Rolling Stock Accessories No trend No trend Lionel Polar Express set No trend No trend No trend No trend Lionel theme boxcars Lionel FasTrack USA Trains GP9 Aristo-Craft 40-foot boxcars Revolution RC system MTH CNR Lionel BC Rail cars Lionel FasTrack Lists are based on retailer reports of hot-selling items in each category. Survey was taken in August. Roman & Company USA, Inc. US Importer and Exclusive US Importer for … Featuring highly detailed models in HO, HOe, TT, N, O and Z-gauge. Contact us for information to become a Roman & Company dealer or register online! · All locomotives are highly detailed · High-quality digital systems · All AC locomotives equipped with decoder · High-quality track with roadbed · Many locos available w. ESU sound · Cars and locomotives w. coupler pockets · Unbelievable variety in cars and locos · Most realistic buildings and accessories 888-ROCO-USA (762-6872) 44 MODEL RETAILER OCTOBER 2009 www.roco.com • e-mail: [email protected] P.O. Box 456 • Elburn, IL 60119 MODELS BY TIm Kidwell Aircraft 1:72 P-80C Shooting Star Sword This is a limited-run kit! Engraved panel lines, a detailed cockpit, two-piece canopy, separate exhaust pipe and a load of resin parts set this model (No. SW72025, $29.95) apart. Decals and painting reference for two planes included. Distributed by MMD. 1:72 RF-80A Shooting Star Sword This is a limited-run kit! A clear-molded nose conversion allows modelers to recreate the famous reconnaissance Shooting Star variant. The model (No. SW72026, $29.95) also includes resin parts and decals for two aircraft. Available from MMD. 1:72 F-100C Super Sabre Fighter 1:32 AV-8B Harrier II Early Version Attack Aircraft 1:72 Bf 109 Trumpeter Airfix All new tooling! The kit (No. 2229, $169.99) consists of 423 plastic parts, plus rubber tires. Flaps are positionable. Photo-etched seat belts and harnesses included. Markings for two versions are provided. Imported by Stevens International. All new tooling! This kit (No. A02029, approx. $6.99) replaces the old Airfix kit (No. 01072). This kit contains 41 parts and is geared toward beginners. Check with your favorite distributor for availability. Trumpeter All new tooling! This kit (No. 1648, $34.95) contains 157 parts and markings for 36th EDW, 1956, and 136th TFS, 1968. Imported and distributed by Stevens International. Armor 1:35 Ersatz M10 Smart Kit Dragon The Ersatz M10 kit (No. DRA6561, $49.95) includes a newly tooled turret and fender, two glacis panel styles, new extra rear armor and exhaust pipes. Distributed by Dragon Models USA. 46 MODEL RETAILER October 2009 Available Now 1:32 Scale RAF S.E.5a ‘McCudden’ WWI British biplane fighter, early production variant with Hispano-Suiza V-8 engine as flown by 57 victory ace James McCudden VC, DSO, MC. Kit has detailed cockpit and engine, plus exterior with subtle ‘fabric-over-frame’ appearance. Features resin parts (including exhaust pipes, cockpit decking with field modified ‘bulged’ sides and standing figure of Captain McCudden), extensive 3-sheet photo-etch parts (exterior and cockpit details including color instruments and seatbelts) and film windscreens/inspection panels. Decals and color painting guide for 2 aircraft flown by McCudden while serving with No 56 Squadron RAF during 1917: B4863 and B4851. EC32002 $69.99 1:48 Scale UC-78/JRC-1/T-50 Bamboo Bomber Late 1930s, WWII era and beyond, Cessna-built commercial, twin-engined, low-wing monoplane and light transport (T-50) or military advanced trainer and utility aircraft (AT-17/UC-78 and JRC-1). Injection-molded airframe and clear parts; features cockpit and cabin interior, separately molded cabin door, subtle ‘fabric-over-frame’ effect as applicable and resin parts (wheels and choice of highly detailed Lycoming or Jacobs radial engines) plus photo-etch details. Decals and color painting guide for Sky King’s T-50 ‘Songbird’, US Army Air Force UC-78 s/n 42-58125 in 1943 and US Navy JRC-1 BuNo 64464 in 1943. CM4819 No Minimum Order ... EVER! MMD - Squadron • $59.95 Orders Shipped within 24 hours, next business day. 1115 Crowley Drive, Carrollton, TX 75006-1312 • 1-800-527-0674 • fax: 972-242-3775 • web: www.militarymodel.net MODELS 1:76 Matilda ‘Hedgehog’ Airfix This kit (No. A02335, approx. $6.99) is a modification to Airfix’s original Matilda. Contains 81 parts and is targeted at builders with some experience. Check your distributor for availability. Ships clear acrylic cover and nameplate. Distributed by Sideshow Collectibles. Tools & Accessories 1:32 Napalm Bomb Set True Details Two WWII/Korean War-era resin bombs. Set (No. TD32505, $11.99) includes F-80 wing pylons with sway braces. Distributed by MMD. 1:350 Admiral Graf Spee Pocket Battleship Academy This kit (No. 14103, $49) is 21 inches long when assembled. It features a fully reproduced superstructure, with finely detailed railings and weaponry. Can be built as a full-hull or waterline model. Imported and distributed by MRC. cle/terrain” and retail from $3.50–$8.25. Distributed by ACD. Fantasy & Sci-Fi 1:8 Frankenstein Moebius Models All new tooling! Frankenstein (No. 909, $34.99) is the newest addition to Moebius’ Universal Studios monsters lineup. Delivery expected in September. Cotton Tipped Applicators — Low Lint Puritan Industrial Products These 3-inch double-end cotton swabs come in antistatic packages of 25 and have four head sizes: 2mm (No. 890-PC DBL); 2.6mm (No. 891-PC DBL); 3.2mm (No. 891-PC DBL); and 4.4mm (No. 892-PC DBL). Sold in 100 ct. cases. Call Puritan at 800-321-2313 for pricing and order information. Hobby Brushes The Army Painter 1:72 Millennium Falcon Fine Molds This fully assembled and painted model (No. 900584, $799.99) can be displayed with either landing gear deployed or on a display base (included). Comes with a display case that includes a finished base, 48 MODEL RETAILER October 2009 Designed to be sold as a set, The Army Painter has developed 11 brushes to meet all of a hobbyist’s needs. The Hobby Series brushes are made with Toray hair; the Wargamer Series brushes are made with German Rothmander Sable hair. Brushes range in size from “insane detail” to “vehi- 1:35 German SdKfz 138/1 Ausf H 15cm sIG33/1 ‘Grille’ - Premium Edition Griffon Model A jumbo package (No. GRMBPL35007, $64.95; for kit DRA6470) of photo-etched metal that includes 15cm shell cartridge casings, track fenders and full driver’s compartment details. Comes with two sets of decals and a resin MP40 machine pistol. Distributed by Dragon Models USA. E-mail Tim at [email protected]. Unless otherwise indicated, contact information for all companies mentioned can be found in Model Retailer’s Business Pages at www.ModelRetailer.com. Dealer inquiries welcome! [email protected] Visit the finest hobby shop locator search engine on the Internet! HobbyRetailer.com can help you find a hobby shop close to you or across North America. The ultimate resource for finding hobby shops nationwide! CHARMING. Packed with diabolical detail, crawling with creepy creatures and garnished with gruesome goodies, the classic Witch kit really does have a unique charm all its own. And with the optional glow parts, you can be sure that this little lady truly has that special glow. Check out all our charming kits at V-MO POLAR LIGHTS is a registered trademark of Learning Curve Brands, Inc. used under license to Round 2, LLC. ©2009 Learning Curve Brands, Inc. All rights reserved. © 2009 Round 2, LLC, South Bend, IN 46628 USA. All rights reserved. www.ModelRetailer.com 49 DIE-CAST BY Sue Brettingen the International R-190 (No. 19-3838). Each retails for $89.95. trucks 1:50 Union Pacific RR International kb-8 cab Speccast This combination cab and trailer (No. 39501, $64.95) features new tooling. The hood on the cab opens to reveal a detailed International engine; cab doors open to show the full interior. The trailer is detachable and comes with a spare-tire cage and tire. 1:50 kern co. peterbilt 335 mechanic truck twh collectibles The Kern County Fire Department has more than 8,000 square miles to protect in the southern Central Valley of California. It counts the Peterbilt 335 among the vehicles in its fleet. Some of the features on this model (No. 098-01184, $150) are a 360degree rotating crane; accurate hose and wire placement; realistic exhaust, gas and air tanks; and a chrome grille, muffler stack, front bumper and wheels. Available from b2breplicas. cars 1:34 mack b-61 refrigerated van first gear A Polar Ice Co. truck comes to save the day for children whose snowman is melting on a sunny winter afternoon. This model features a detailed undercarriage and cab interior, meticulously painted parts and figures; the final matte finish paint, with shading added, gives the model a vintage feel. The van is available in two versions: the Mack B-61 (No. 19-3837, shown) and greenlight collectibles Greenlight’s Hot Pursuit Series showcases models of law enforcement vehicles. This t5SVF4DBMF t"MM.FUBM$POTUSVDUJPO t3VCCFS'FOEFS'MBSFT t0QFOJOH%PPST t)PPE0QFOT t'SPOU4UFFSJOH"YMF t%FUBJMFE4VTQFOTJPO t3FBMJTUJD"JS-JOFT t&OHJOF%FUBJM NOW SHIPPING! %FBMFS*ORVJSFT8FMDPNF MODEL RETAILER OCTOBER 2009 1:18 1935 audi 225 roadster CMC Audi got its start in 1909. CMC has produced a replica of the company’s 225 Roadster to commemorate the 100th anniversary of the German automaker. Two-tone versions include blue/silver (shown, No. CMC075B), red/white (No. CMC075C) and black/yellow (No. CMC075A). Each retails for $289.99. Available from Replicarz. 1:64 Hot pursuit Mack Granite with Rogers 4-Axle Flip Lowboy 50 first part of the series includes a 1965 Ford Galaxie 500 Indiana State Police; 1971 AMC Javelin Alabama State Trooper; 2006 Dodge Charger Dodge City Police; 2008 Ford Crown Victoria Wayne County, Ohio, Sheriff; 2008 Ford Crown Victoria Arapahoe County, Colo., Police; and 2008 Dodge Charger Ridley Township, Pa., Police. The product number for each model is 29630; each retails for $5.99. Contact Jeff Nelson at 317-287-0600 ext. 106 or e-mail [email protected]. 1:87 1970 plymouth hemi Barracuda model power Model Power’s replica of the Hemi Cuda features new tooling. Each model is fully painted and comes with rubber tires, accurate wheels and separately applied details. Sold in two-piece stackable plastic display boxes, the models are available in three colors: purple (No. 19450), red (No. 19451) and orange (No. 19452). Each retails for $5.49 and will be available in October. Future releases include a 1956 Lincoln Continental Mark II Coupe and 1968 Chevrolet El Camino. E-mail Sue at sbrettingen@modelretailer. com. Unless otherwise indicated, contact information for all companies mentioned can be found in Model Retailer’s Business Pages at www.ModelRetailer.com. What’s selling: models/DIE-CAST ? COMPILED BY JENNY MAASKE What business lessons have you learned in the last year, and how have they made your store better? Word-of-mouth is still the most valuable tool besides having a good point-of-sale [system] that can collect customer data, so you can promote to your base via e-mail and snail mail. J.B. Thompson Cavalry Games and Hobbies Milwaukee, Wis. Fresh product, friendly service and prompt special orders for the customers generate goodwill and encourage customers to refer others to the store. Running special how-to clinics and seminars continue to enhance the customer experience at Park Lane. JoAnn Skrabutenas Park Lane Hobbies Dyer, Ind. We learned to become better listeners regarding customers’ needs. This has allowed us to bring in what the customers WIN THIS PRIZE! are really looking for instead of just ordering items. Mike Carter Motorsport Hobbies Casa Grande, Ariz. We worked with our bank to reorganize our small-business loan and credit-card debt into a single line of credit. This allowed us to avoid high interest rates, stay current on bills when the downturn in the economy came, and gave us flexibility in our purchasing options. Arthur Garrison Family Hobby & Crafts Vestal, N.Y. Given my customer base, it is important that I use social media. I also have to consider the Internet more and pay much more attention to eBay and online discounters when making my purchasing and W RTH MORO E THAN 30 RETAIL0 ! $ pricing decisions. Scott Thorne Castle Perilous Games Carbondale, Ill. I am more reluctant to jump all over something just because it is new. I wait and see if there is actually going to be a demand for it. Daniel Gory The Lion’s Den Sechelt, B.C. Don’t fall in love with your product displays, no matter how well everything fits on the shelves. Periodically shake things up, and watch your regulars spend more money than ever! Carl Dann Smoky Mountain Trader Cleveland, Ga. No one thing stands out. Regardless of economic conditions, hobby-shop owners should be constantly evaluating the performance of their store and looking for ways to improve their merchandise mix, customer service and profit margin. Michael Magee Hub City Hobby Hattiesburg, Miss. You can win this lot of Tamiya, Roden, Hasegawa and Accurate Miniatures models. All you have to do is participate in the What’s Selling survey. E-mail Jenny Maaske at [email protected] or call 262-796-8776 ext. 260 for more information. Congratulations Carl Dann of The Smoky Mountain Trader in Cleveland, Ga. He received 16 model kits from Dragon Models. Thanks to all the retailers who returned the survey! 52 MODEL RETAILER OCTOBER 2009 6D QD %TKK3HLD6GNKDR@KDQÎ 1/87 DIECAST p%NQ6GNKDR@KD(MEN/KD@RD"@KK!DSG p3NKK%QDD$WS HEMI CUDA NO. 19452- ORANGE 6D2TOOKX KK8NTQ%@UNQHSD+HMDR(MBKTCHMF 6GX,@JD#HDB@RS#HQDBS8NTQ2TOOKHDQ p+NVLHMHLTLCD@KDQNQCDQR p1DKH@AKDRDQUHBDVHSGE@RSRGHOOHMF p6DNEEDQ@CD@KDQNMKXKNFHM O@FDVHSGCD@KDQOQHBHMF p6DNEEDQNUDQOQNCTBSR EQNLNUDQL@MTE@BSTQDQR MSRP- $5.49 1970 PLYMOUTH HEMI BARRACUDA ALSO- NO. 19450- PURPLE, NO. 19451- RED #DOS,#1.KC+@VQDMBDATQF1N@C%Q@MJENQS*8 5HRHSTRNMSGDVDA@SVVVCHDB@RSCHQDBSBNL RJ ANTS.TQ#D@KDQ"@S@KNFÎ Fully Painted • Heavy weigHt metal • RubbeR tiResaccuRate wHeels • HaRd Plastic two-Piece stackable disPlay box • sePaRately aPPlied details • Full inteRioR Model Power s3-)4(342%%4&!2-).'$!,%.9ss&!8 VISITUSONTHEWEBATWWWMODELPOWERCOMsINFO MODELPOWERCOM Distributors of Quality Toys and Collectible Models TWH Collectibles - Norscot - Spec-Cast Tonkin Replicas - Greenlight - Bruder M2 Machines - Eligor - Sword Models Phone (417)206-9700 [email protected] 166 Spruce Street • Rutland, VT 05701 P 802-747-6672 • F 802-775-1981 If it’s Diecast, we have it! [email protected] www.replicarz.com 1989 BATMOBILE From “Batman” and “Batman Returns” 1:18 Scale by Mattel Elite MATR1794 MSRP $109.95 A fully detailed ELITE model due October 2009 1970 DATSUN 240Z BRE SCCA Champion, John Morton 1:18 Scale by Kyosho K08218A MSRP $138.99 • Modified 240Z engine • Full race interior • Limited edition of 3,000 All the top lines of diecast models in stock • Over 50 brands, Over 3,000 models • We ship worldwide No quantity requirements • Low minimum order www.ModelRetailer.com 53 What’s selling: Models/Die-Cast Atlantic North Central South Mountain Pacific Store location Turn 4 Hobbies West Boylston, Mass. The Lion’s Den Sechelt, B.C. Cavalry Games & Hobbies Milwaukee, Wis. Smoky Mountain Trader Cleveland, Ga. Motorsport Hobbies Casa Grande, Ariz. Military Hobbies Orange, Calif. Vehicles No trend Shadowsword Games Workshop Various models Games Workshop WWII German armor Dragon 1:48 armor Tamiya Volkswagen van Hasegawa Aircraft Rockets Estes Valkyrie Games Workshop Various models Flames of War 1:48 U.S. Vindicator Accurate Miniatures 1:48 WWI models Eduard 1:48 F-16 Hasegawa Ships/Die-Cast 2008 Challenger Highway 61 No trend No trend 1:700 ships HobbyBoss 1:50 die-cast models TWH Collectibles Various models Tamiya Accessories Paint, Zap glue Testors, Pacer No trend manufacturer Paint Vallejo Zap-A-Gap glue Pacer Model Air paint Vallejo Gun barrels Lion Roar Store location Family Hobby & Crafts Vestal, N.Y. The Hobby Shoppe Orangeville, Ont. PopPop’s Trains Eminence, Mo. AAA Hobby Supply Marietta, Ga. A Mad Mans Hobby Store Lehi, Utah Uncle Don’s Hobbies Palm Desert, Calif. Vehicles Cars Revell Cars, tanks Revell, AMT, Tamiya No trend V-100 Series HobbyBoss 2009 Dodge Challenger Revell No trend Aircraft Planes, rockets Guillows, Estes Jets Revell Huey gunships Revell Weekend Editions Eduard P-51 Mustang Revell Laser-cut models Herr Engineering Ships/Die-Cast Die-cast planes Model Power No trend Pirate ships Lindberg 1:144 USS Fletcher Revell USS Arizona Revell No trend manufacturer Accessories No trend Various items Testors CA glue Bob Smith Industries No trend Glue Testors Enamel, glue Testors Store location Moose Miniatures Rowley, Mass. On Track Hobbies Port Moody, B.C. Clearview Hobby Lorain, Ohio HobbyTown USA Charlottesville, Va. Prairie Unique Terry, Mont. Scholl’s Heavenly Gifts Dixon, Calif. Vehicles 1950s cars Various makes 1:35 tanks Tamiya Various models Tamiya, Italeri Cars Revell Muscle cars Revell, AMT Classic cars Revell, Testors Aircraft WWII models Revell, Testors 1:72 Messerschmitts Various makes Various models Guillows, Testors Flat Cat rocket glider Quest WWII vintage models Revell Various models Revell Ships/Die-Cast Die-cast planes Hobby Master Wooden kits Various makes Various models Academy, Revell No trend WWII models Revell Modern aircraft carriers Various makes Accessories HO-scale vehicles Jordan Models, Athearn Paint Vallejo Paint Tamiya, Humbrol Paint Tamiya, Testors Paint, glue Various makes Paint, glue Various makes manufacturer manufacturer manufacturer manufacturer manufacturer manufacturer manufacturer manufacturer manufacturer manufacturer Lists are based on retailer reports of hot-selling items in each category. Survey was taken in August. PUT REAL BRAND POWER TO WORK IN YOUR STORE As one of the world’s most recognized brands, Caterpillar brings instant consumer acceptance and sure-fire sales. Norscot makes it easy for retailers to tap into this brand power – with nearly 100 die-cast models of Cat machines, affordable pricing, flexible order quantities, and full marketing support. ® For more information, please call Norscot at 800-653-3313 or email [email protected]. We look forward to developing a program tailored specifically to your needs. © 2009 Caterpillar CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow,” the “Power Edge” trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. Third-party trademarks are the property of their respective owners. www.cat.com Norscot, a licensee of Caterpillar Inc. NORSCOT is a registered trademark of Norscot Group, Inc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email protected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email protected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email protected].;.7-.;/8;*727/8;6*=2?. *7-/>7 E55.-9;80;*6=1*=9>=<)"'27=1.<98=5201=!.=@8;4@2=1 8=1.;;.=*25.;<*7-<1*;.B8>;<=8;.<+.<=;.=*25<>,,.<<2-.*<%1*;. B8>;2-.**7-@27*'(.;.*55.*;<*7-B8>55+.*-855*;;2,1.; !8>;2<1B8>;@*55.=*7-B8>;627-&12<9;80;*69;862<.<=8+.*7 27<201=/>5*7-9;8E=*+5..?.7= %) .$!(*-./+.* .!%)"*,(.%*)*/. %*32+*5.*/,1!-%.! 111%$*3!2+**( SPECIALTY PRODUCTS BY SUE BRETTINGEN activity kits spotlight: ancient egypt explorer $27.50) includes 100 smooth wooden rectangles for creating all sorts of structures. Sets in other sizes and colors are also available. Contact Mike Lauter at 770-733-1863 or e-mail [email protected]. silver dolphin Junior archaeologists will learn about pyramids, mummies, pharaohs and amulets in this 24-page paperover-board book (ISBN: 978-1-59223-797-5, $15.95) that comes with a spotlight-effect illuminating secrets hidden in ancient tombs. Meant for ages 6 and up, Ancient Egypt Explorer will be available this month. Eco rocket international playthings An electronic toy that doesn’t need a battery? Yes, you read that correctly. The Eco Rocket (No. ET50020, $29.9) just happens to be one of those. Kids use a hand crank to charge it up, at which point they’ll hear a realistic countdown, watch the launchers power up, and see it blast off with flashing lights and cool sounds. For more information, call 800-631-1272 or e-mail sales@ intplay.com. nature explorer Hill, which involves connecting ringforts and bridge tiles; High Kings of Tara, which introduces kings in all their ancient power; and Poisoned Chalice, the most advanced version, which features a battle of spirits. For more information, e-mail info@tailtengames. com or visit www.tailtengames.com. le boomb mayfair games A special die and a toy bomb are all it takes to play this social game for 2 to 16 players, ages 6 and up. Each round takes from 5 to 15 minutes to play. A 12-pack display (No. MFG73100) is $54. tedco Kids can get back to nature with this activity kit (No. 32273, $36), which allows them to create a greenhouse, grow and study different plants, keep an ant colony and learn more about the environment. toys Ice-bat glow series uglydoll The weather will soon be getting cooler; so will the Uglydolls. The Ice-Bat action figure is about to hit the market. Available in six colors (clear, purple, yellow, green, orange and blue), these characters glow in the dark. Available as 6-piece blind box assortments, minimum orders (No. 930211, $96) contain 24 units. Call 866-439-8459 or e-mail [email protected]. games Catan dice game citiblocs citiblocs Winner of the Tillywig Toy Award’s “Top Fun Award,” this building set (No. CTB100, 56 MODEL RETAILER OCTOBER 2009 tara mayfair games tailten games Pay a casual visit to the world of Catan with this dice version, which takes from 15 to 30 minutes to play and is suitable for one to six players, ages 7 and up. The game (No. MFG3109, $25) includes six dice, a dice cup, a pad of two-sided Catan maps, and game rules. Gamers, ages 8 and up, interested in the ancient legends of Ireland’s Celtic heritage will want to try their hand at Tara (No. TG552, $29.95), which features intricate Celtic knot designs on the tiles. The game can be played three different ways: Sacred tools B6-4 and C6-5. E-mail spootski@kconline. com or visit www.starlightrocketry.com. compact stubby bit holders wiha quality tools Wiha Tools recently introduced a new line of six-in-one bit sets. Each set is pocketsized, with an overall length of 2½ inches. The stubby bit holder has a soft grip handle and easy snap cap for quick access. Bits in this set (No. 38043, $19.98) include two sizes each of slotted, Phillips and Pozidriv. ... all fit into the scene featured on this 100piece puzzle (ISBN: 978-0-73532-466-4, $14), stored inside a collectible tin box. Available from Galison/Mudpuppy; e-mail wholesale@ galison.com or visit www.galison.com. monsters mudpuppy Monsters on tricycles, monsters skateboarding, monsters walking their pet monsters stick-on weights Pine-Pro model rockets minute man starlight model rockets puzzles pinewood derby This Skill Level 1 rocket kit (No. 4355, $11.95), for ages 10 and older, includes a plastic fin unit, plastic nose cone, Mylar parachute and decals to decorate the Minute Man. When completed, the rocket measures 16 inches long and 1 inch in diameter. Recommended engines are the A6-4, A8-3, Pine-Pro is now using zinc instead of lead for its stick-on weights, for both appearance and safety. The stock number remains the same: 10045. Each 2-oz. bag retails for $4. E-mail Sue at sbrettingen@modelretailer. com. Unless otherwise indicated, contact information for all companies mentioned can be found in Model Retailer’s Business Pages at www.ModelRetailer.com. Monthly inspiration FOR YOUR CUSTOMERS The Art of Model Railroading 2010 2010 CALENDARS Each month features a realistic model railroad description Each month features a descriptive explanation of a and scene shot by a masterful Model Railroader contributor, North American train at work in rugged and breathtaking selected by the staff of the magazine. scenes shot by Mike and Tom Danneman. 68159 68160 Both calendars are $12.95 each, printed on durable, heavy paper, recognize national holidays and feature plenty of room for appointments and reminders. The images are even suitable for framing. Make sure you have these titles in stock! To order, contact your distributor or order direct: Phone 1-800-558-1544, ext. 818 8:30 a.m.–4:30 p.m. Central Time. Outside the U.S. and Canada call 262-796-8776. PMK-ADH-09X1467RH www.ModelRetailer.com 57 SLOT CARS BY TIm Kidwell Cars 1:32 Toyota Camry ‘Kyle Busch’ SCX The highly recognizable M&M markings set this slot car (No. 64130, $49.99) apart. Features include a tilting chassis, ARS guide with suspension, and a removable and adjustable magnet. 1:32 Ferrari FXX SCX Replicating one of Ferrari’s rarest street cars, this racing model (No. 13810, $69.99) sports Xenon-effect headlights, an ARS guide with suspension, tilting chassis, adjustable brakes and a removable and adjustable magnet. between Nigel Mansell’s FW14 B and Ayrton Senna’s McLaren MP4/7. Equipped with an 18,000-rpm motor and adjustable magnet. Distributed by Hornby America. 1:32 Ford GT GT3 ‘Matech Dubai’ Ninco Another model in the Ninco Sport range, the Matech Dubai (No. 50549, $69.98) is ideal for competition slot racing due to its length and low profile. Comes with the NC5 “Speeder” motor. Available exclusively from MRC. aluminum chassis, are fully adjustable, and come ready-to-race. Xlot bodies come with decorated bodies and interiors. Usable on 1:32-scale slot-car tracks. Imported and distributed by MRC. 1:28 Porsche 977 GT3 Xlot ‘MCP’ Ninco These cars (No. 60003, $149.99) have all1:32 Alan Mann Racing Limited Edition Set Scalextric The two cars in this set (No. C2981A, $109.99) feature the 1965 Ford Lotus Cortina driven by Sir John Whitmore and the 1968 Ford Escort driven by Frank Gardener. Both cars have working head and taillights, and adjustable magnets. Available from Hornby America. Always with you in Mind! WE SHIP FAST! Dealers only! We Specialize In: PLASTIC MODELSESTES, TESTORS PAINT 1/24 & 1/32 Scale SLOT CARS R/C PRODUCTS & CARS 1010 N. Van Buren, Unit B Enid, Oklahoma, 73703 1-800-543-5743 / (580) 234-3433 Fax MasterCard 58 MODEL RETAILER OCTOBER 2009 1:32 Monaco 1992 Limited Edition Set Scalextric This two-car set (No. C2971A, $109.99) commemorates the hard-fought race E-mail Tim at [email protected]. Unless otherwise indicated, contact information for all companies mentioned can be found in Model Retailer’s Business Pages at www.ModelRetailer.com. The 2009 Bind-N-Fly Campaign One Campaign. Endless Opportunities. Thanks to RC retailers like you, the 2009 Bind-N-Fly campaign If you’re new to the Bind-N-Fly revolution, there’s still time is in full swing and becoming a source of countless sales to take advantage of this exciting campaign that includes opportunities for those hobby stores that are a part of it. national ads, in-store merchandisers and special That’s because when you sell Bind-N-Fly, you’re selling promotions designed to pull people much more than just another category of RC aircraft. You’re into your store and keep them putting your store at the forefront of a revolution in ready-to- coming back for more. Just call fly convenience that RC enthusiasts everywhere have been Horizon Hobby toll free at waiting for. A revolution that is only possible because of 1-800-535-5551. Spektrum 2.4GHz DSM technology. ™ ® Leaders in Spread Spectrum Technology ©2009 DSM , DSM2, ParkZone, Blade and E-flite are trademarks or registered trademarks of Horizon Hobby, Inc. Patents pending. The Spektrum trademark is used with permission of Bachmann Industries, Inc. Spektrum radios and accessories are exclusively available from Horizon Hobby, Inc. 16587 Ready to fly, redefined. That’s Bind-N-Fly.
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