we mean business.
Transcription
we mean business.
How a test run at Schaefer’s Hobby Shop proved Make ‘n Take’s huge potential — "We had kids lined up!" Art Schaefer — Owner of Schaefer’s Hobby Shop and President of the National Retail Hobby Stores Association (NRHSA) — knew that Revell National Make ‘n Take Day was a great idea for his own St. Louis, Missouri, store. An unadvertised test two weeks before the March 8 event proved him correct. Art considers future business created from the activity well worth his effort. “A Boy Scout leader asked if he could bring his entire troop in for a building “I put my 13-year-old son in charge,” he says. “We used Revell’s model of the ‘Transformers’ movie Camaro. And before we could even get the table ready, kids were lining up!” His Make ‘n Take preview was a hit with grownups, too. “The model took about 30 minutes to complete. That gave parents some time to shop without worrying about the kids.” session. I said it would cost them $3 per kit. His response? No problem!” Other Revell models in the Make ‘n Take program — the Stealth fighter and Apache helicopter, for example — have Art already thinking ahead about more ways to capitalize on its potential. “Every hobby shop needs an activity center,” he explains. “Consistent activities draw attention, build interest and create excitement that leads to more sales opportunities. It only makes sense to set aside one Saturday a month for a plastic model make-it-and-take-it.” Any more advice? “If you’re not signed up for Make ‘n Take,” Art says, “give it a try!” We Mean Business. Like Art, you can make business happen – with a little help from your friends at Great Planes. Call your sales representative today at 1-800-637-7660 for the products, ideas, and merchandising tools that get results. E-mail: [email protected] © Copyright 2008 2010191