Welcome to Fashion For Action 2010

Welcome to Fashion For Action 2010
Welcome to the seventh annual Fashion for Action VIP sale and benefit event. This high-profile
four-day fundraiser benefits Housing Works’ network of health care centers located throughout
Manhattan and Brooklyn.
Fashion for Action 2010 marks Housing Works’ 20th year of providing lifesaving services to
homeless and low income men and women living with HIV/AIDS. Two decades ago, Housing
Works emerged from the powerful social movement ACT UP. We remain committed to our
founding principles: relentless advocacy, the provision of lifesaving services and the
development of entrepreneurial businesses that sustain their mission.
This year’s event features an exclusive dinner on Monday, November 15, at MTV and a
special VIP opening night reception on Thursday, November 18, at the Rubin Museum of Art.
Join Diane von Furstenburg, Marc Jacobs, Ralph Lauren, Brooks Brothers, Theory and other
leading designers and retailers by donating men’s and women’s apparel, accessories and
beauty items to be featured and sold as part of Fashion for Action 2010.
With a chain of high-end thrift shops and high profile events such as Fashion for Action, Housing
Works has the unique ability to turn fashion into lifesaving services for those in need. Together
our combined donations will help Housing Works reach the goal of 16,500 units and make this
year’s event the most successful Fashion for Action ever!
Schedule a complimentary donation pick-up or arrange delivery by contacting Justin Fox at
(212) 966-0466 ext. 1187 or [email protected]. In-kind donations are tax-deductible to
the extent provided by law.
Learn more about Fashion for Action and view photos of last year’s benefit at
www.fashionforaction.com.
With thanks,
Charles King
Founder & CEO
Housing Works
P.S. Your support is essential to ensuring the health and well-being of homeless men,
women and families living with HIV/AIDS or at risk of infection. Please donate product
today!
How to Give
Donate Product
Donate multiple units of men’s and women’s apparel, accessories
and beauty products to be sold during Fashion for Action 2010 at our
flagship store in Chelsea — November 18th through November 21.
Call Justin Fox at 212-966-0466 ext. 1187 or email him
at [email protected] to make arrangements
• Complimentary pick-up.
• Direct ship to distribution center.
Deadlines
• To have your company listed in our invitation and on our
website you must commit to donate by September 28.
• All donated items must be received by our warehouse no later
than October 29.
All in-kind donations are tax-deductible to the extent provided by
law.
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FashI n
Act I n
FOR
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Concept
Housing Works Thrift Shops’ annual four-day designer sample sale, Fashion for
Action, takes place at our flagship Chelsea location and features more than $1
million dollars worth of brand new donated high-end apparel and beauty
merchandise. Chaired by the highly acclaimed menswear designer Thom
Browne, Fashion for Action 2010 kicks off with an opening night ticketed benefit
on November 18th at the Rubin Museum of Art, located across the street from
the Chelsea store. Guests enjoy cocktails, VIP banquettes, hors d’oeuvres and
silent auction opportunities—as well as exclusive preview shopping in the
Chelsea store. All merchandise is priced at a charitable 50 to 70% off retail value.
Fashion for Action is open to the public in the three days following the kick-off
benefit November 19-21.
Partnership
Housing Works Thrift Shops sell an upscale mix of donated secondhand
clothing,furniture, and housewares. In addition, we partner with fashionable
brands for donations of new merchandise. Through these partnerships, we
execute event quality clothing in support of Fashion for Action. Collaboration
with media partners and outside sponsorship facilitates pre- and post-event
deliverables ranging from merchandise sold to participating designers and
attendees to food and beverages. In addition, our marketing team partners with
partners’ public relations staff to garner press and create outside media
opportunities.
Location
Shopping at Housing Works Chelsea Thrift Shop
143 West 17th Street, New York City
Reception across the street at The Rubin Museum of Art
150 West 17th Street, New York City
Past Participating Designers
from top
Agnès B, Angel Sanchez, Armani Exchange, Banana Republic, Band of Outsiders,
Ben Sherman, Bill Blass, Bloomingdale’s, Brooklyn Industries, Burberry, Caffeine
Culture, Calvin Klein, Chado Ralph Rucci, Chanel, Charles Nolan, Cole Haan, David
Beckham, Derek Lam, Diane Von Furstenburg, Diesel, Dior, DKNY, Dolce &
Gabbana, Doo.Ri Clothing, Dooney & Bourke, Earnest Sewn, Elie Tahari, Fendi,
Gap, Giorgio Armani, Gucci, Guess , Hayden-Harnett, Heike Jarick, Helmut Lang,
Issey Miyake, J.Crew, Jack Spade, Jill Stuart, Jimmy Choo, John Bartlett, Jonathan
Adler, John Varvatos, Kate Spade, L.A.M.B., L’Atelier , Libertine, Lord & Taylor, Louis
Vuitton, Marc by Marc Jacobs, Marc Jacobs, Bespoke, Me&Ro, Michael Kors, Milly,
Molton Brown, Nanette Lepore, Robespierre, Narciso Rodriguez, Paul
Smith,Phillip Lim, Tod’s, Zero Maria Cornejo
A fabulous Alexander McQueen
dress in our Chelsea store
→ Fashion co-chair, Olivia Palermo
pauses for a quick interview.
→ Amazing auction items at the
Rubin Museum of Art
→
Past Press Coverage
Women’s Wear Daily, New York Magazine, Time Out New York, Refinery 29, Daily
Candy, NBC New York’s The Thread, and many more. The Village Voice also
named Housing Works Thrift Shops “Best Thrift Shop” in 2009.
→ Also visit www.fashionforaction.com
Contac t
DONATIONS
Barbara Celentano
Donations Director
212-966-0466 Ext. 1199
[email protected]
PRESS
Rebecca Edmondson
PR and Events Manager
347-768-4108
[email protected]
SPONSORSHIP OPPORTUNITIES
Andrew Greene
Vice President for Development
347-473-7403
[email protected]
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from top
Shoppers enjoy cocktails during
silent auction
→ Searching the racks for the perfect
fall fashion
→ Dennis Williams, Matt Bernardo,
Beverly Smith and Charles King
→
from top
Cool kicks from Stussy
Party-goers enjoy the atrium at
the Rubin Museum of Art
→ A shopper shows off her new
purchase
→
→
HOUSINGWORKSISAHealingCOMMUNITYOFpeopleLIVINGWITH
ANDAFFECTEDBYHIV/AIDS.OURMISSIONISTOENDTHEDUALCRISES
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About
Housing
Works
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Housing Works is a healing community of people
living with and affected by HIV/AIDS. Our mission is to
end the dual crises of homelessness and AIDS through
relentless advocacy, the provision of lifesaving services,
and entrepreneurial businesses that sustain our efforts.
Housing Works Advocacy
We believe that people living with HIV/AIDS must lead the fight to eradicate the
disease, a fight that includes access to healthcare and supportive services and an
end to AIDS stigma. Advocacy highlights:
→
Advocacy offices in New York City, Albany, Washington, D. C., and Port-auPrince, Haiti, and partnerships with AIDS Action in Mississippi and CAIM/
Puerto Rico.
→
Since 1995, weekly visits by our HIV-positive clients to New York State
legislative offices in Albany.
→
Groundbreaking impact litigation, including a 2004 case forcing New York City
to provide medically appropriate housing to homeless people living with HIV/
AIDS
Housing Works Services
Our services address our client’s complex issues. Services highlights:
→
166 units of housing for homeless New Yorkers living with HIV/AIDS
→
Four “one-stop shop” Health Centers and 90 case managers and care
coordinators who provide help to 2,500 clients annually
→
Comprehensive services, including primary care, dental care, mental health
services, case management, transgender health services, job training, wellness
programs and more
from top
Housing Works Entrepreneurial Businesses
A rally outside the United Nations,
demanding a plan to address AIDS
in post-earthquake Haiti
→ Three Housing Works clients
in front of our Stand Up Harlem
residence
→ A stylish display at our popular
social enterprise Housing Works
Thrift Shops
We operate businesses that generate funding for our mission, provide jobs for our
job-training graduates, and educate hundreds of thousands of customers about
AIDS and homelessness. Business highlights:
→
→
Housing Works Thrift Shops, an upscale chain of thrift shops that sell donated
high-quality clothing, furniture and housewares, and generate approximately
$13 million in annual revenues
→
Housing Works Bookstore Cafe, a Soho bookstore and cafe that sells donated
books and has become a unique downtown literary and event space that
generates approximately $2 million in annual revenues
→
The Works Catering, a catering company specializing in farm-to-table
customized menus
→
Annual galas Fashion for Action, a charity sample sale, and Design on a Dime,
an interiors shopping event
HOUSINGWORKSISAHealingCOMMUNITYOFpeopleLIVINGWITH
ANDaffectedBYHIV/AIDS.OURMISSIONISTOENDTHEDUALcriseS
OFHOMELESSNESSANDAIDSTHROUGHRELENTLESSadvocacY
THEPROVISIONOFLIFESAVINGservicesANDENTREPRENEURIAL
BUSINESSESTHATSUSTAINOUREFFORTS.