brand presentation brand presentation

COMPAN Y P ROFIL E 15 16
COMPANY PROFILE
INUOVO BRAND STORY
INUOVO WOMAN
History
Mission & Vision
Philosophy
DNA
Trait Analysis
The Woman She Is
VALUE
PROPOSITION
MARKETING & PR
BRAND STORY
WE PLAY
THE LONG GAME…...
HISTORY
INUOVO is a global brand launched in 2010 in Istanbul by
Lota Shoes Trade Corporation.
Having gone international in 2011, INUOVO has held the official
title of ‘Turkey’s Largest Leather Woman Footwear Exporter’ since 2012.
In 2012, daughter company Lota Nederland was founded
to support international operations.
Today INUOVO is sold through 1650 retailers at more than 7000 online
& offline sales points.
Exporting 80% of its total production to Europe, INUOVO reaches
consumers all around the globe in 6 continents and 50 countries.
A LOVEMARK
IN SHOE WORLD…
MISSION STATEMENT
We tailor the genuine leather with artisan handicraftmanship and
style it with young, urban femininity.
We make shoes to inspire modern women’s fashion statement
by caring about their looks, comfort, confidence and happiness.
VISION STATEMENT
Our vision is to become a lovemark in shoe world that
the women around this globe would recognize as a link
between their fashion statement and emotions.
STAYING
HARD TO THE CORE…
PHILOSOPHY
At INUOVO, we celebrate togetherness. We believe in the beauty of
being different from one another, yet gathering together with realness,
deepness, style and fun.
We design our collections with the same motto and style genuine leather
with a twist of chic, feminine, and bold details. We enrich the classic
nature of leather with unique touches while preserving its authenticity.
At INUOVO, we make shoes for women who value togetherness,
realness, deepness, style and fun.
We design our collections in-house and get our inspiration from today’s
women who lead high-pace lives in different cities around the globe.
We serve modern, metropolitan, fashion conscious lives who keep
reshaping our mold for better, as the world turns. And we offer them our
values for staying hard to the core, together.
IT’S IN OUR GENES…
DNA
Our DNA derives from from the five traits that
we own and share as we live by our philosophy.
• Genuine
• Stylish
• Urban
• Young
• In reach
We implement our DNA to all our disciplines from design
and manufacturing to sales and marketing so that we
create a consistent perception for our brand from the
shoes we make till the messages we spread to the
world.
WOMAN
WOMAN
DEMOGRAPHICAL TRAITS
Urban
25-45
Single percentage higher
than married
Without kids percentage
higher than with kids
Financially independent
Average annual net income
30.000
BS degree and above
Speaks foreign languages
STYLE & SHOPPING TRAITS
Trend follower with self inputs
Up-to-date
Inspired by celebrities, designers,
bloggers, social contacts
Reflects personality traits to
fashion statements
Matches moods to daily looks
Dresses for occasion; feminen,
sexy, party-chic, grunge, street
style, rock chick, casual..
Courageous
Mainstream to moderately
alternative
Playful
Shops equally for work and
leisure times
Seeks for affordable uniqueness
Shops at chains as well as
boutiques
Shops online
Shops abroad
Shopping motivation way beyond
basic need satisfaction
LIFESTYLE TRAITS
Lives alone / with partner
Technology literate
Digitally connected
Music, art, literature consumer
Selective popular culture
consumer
Environmentally conscious
Invests in personal care & sports
Likes animals
Reads
Works hard
Travels
Socializes
Goes out
Has hobbies
Collects experiences
Has a life
Lacks time
PERSONALITY TRAITS
Social
Real
Deep
Fun
Stylish
Fashion conscious
Trend aware
Feminen
Adventurous
Driven
Passionate
Romantic
Caring
Mature
Open minded
SOCIAL, DEEP,
REAL, STYLISH
AND FUN…
THE WOMAN SHE IS
INUOVO woman is a metropolitan woman with a high level of taste
for fashion and a positive attitude towards life.
Her fashion statement reflects her diverse background and she is
gifted for adapting different styles to her looks.
She can be Ms. Boyfriendjeans in the morning, and her mini black
dress can break necks at the happy hour, both looking as natural as
a second skin on her.
She is social, deep, real, stylish and fun.
She likes the glory of urban life and does not miss out on anything it
has to offer.
She follows her passion and makes her own path in a city where
things move fast and change fast.
INUOVO woman has values to hold on to, and she remains
connected to her true self as the life changes.
VALUE PROPOSITION
OUR DESIGN LANGUAGE
IS OUR SIGNATURE…
VALUE PROPOSITION
Annually we launch 2 collections; Fall-Winter and Spring-Summer. The product
line mainly consists of sandals in summer and boots for winter, as well as
ballerinas, slip ons, lace ups and sneakers.
Our collections are designed by real designers, for real women and we get our
inspiration from real life at modern times.
Designing our styles in house gives us the power to create endlessly and
instantly so that we can catch the here-and-now trends before they exist.
Our collections are created with high quality leather in every color of the nature,
finished with special techniques and styled up with young & feminine details.
INUOVO shoes display a clear signature which reflects our unique design
language througout the different lines we feature in every collection.
INUOVO retail prices range from 49.99 to 99.99 for SS and from
129.99 to 189.99 for FW seasons according to 2014 price lists.
The pricing strategy is designed carefully to position the product in accordance
with the affordability levels of the brand’s target consumer.
MARKETING & PR
WE ARE WHERE
OUR CUSTOMERS ARE
B2B
We put continuous effort in meeting our customers through steady participation
at recognized trade shows and fashion fairs.
Doing so, we help create larger commercial opportunities for our international
agent and distributor netwotk.
Panorama Berlin
Who’s Next Paris
CIFF
FFANY
GDS Dusseldorf
Pure London
Micam Milano
The Atlanta Shoe Market
FN Platform Las Vegas
Moss Shoes Moscow
TEC & Crescendo Paris
AYMOD Istanbul
We allocate a fair budget on supporting our customers and sales teams with
marketing and communications.
We supply POS as well as printed communication materials to our international
retailer network in 50 countries.We announce our customers on our website
and provide direct links major online shops.
WE LOVE
BLOGGERS &
SOCIAL MEDIA
B2C
We communicate with our consumers through our website and
online mediums as well as at events and gatherings.
We love bloggers and we sponsor blogger activities to get
closer to their world where the heart of every-day- fashion
beats.
We love social media and everything we want to say to the
world, we share it there.
We travel to cities and meet up with INUOVO women who
we introduce to the world with social media photo shoots.
See you on:
inuovo.com
facebook.com/inuovo
instagram.com/inuovo
HEAD OFFICE
Ikitelli OSB Aykosan 2.Kısım
Bedrettin Dalan Bulvarı
No:1 Kat:2 34490
Basaksehir, Istanbul / TURKEY
P. 00.90.212 458 2229
F. 00.90.212 458 2226
/inuovo
/inuovo
[email protected]
www.inuovo.com
COM P ANY P ROF IL E 15 16