darwin deason magazine

Media Kit
Version 1
1
February 2016
Table of Contents
Company Introduction...................................3
Key Relationships & Recognitions...............4
Investors and Partners....................................5
Fitness Ambassadors......................................10
Sci-Med Board.................................................. 13
Executive Team................................................16
Product Overview.............................................19
IDNutrition.........................................................20
IDTransformation...........................................21
Skin Care.............................................................23
Kids Line.............................................................24
2
Company
Introduction
IDLife was founded on the principle of changing the
Health and Wellness space by providing products
with the highest quality ingredients available,
while supplying the tools and resources needed to
positively impact lives. The Direct Selling channel
was selected because many of the fastest growing
companies in U.S. history have achieved their
success in this channel.
Planning began in September 2013 with a team of
high-profile leaders, including the Perot family and
Darwin Deason. With an official launch in January
2014, the first month’s revenue exceeded $1.5mm
and continues to grow.
Since inception, IDLife has consistently launched
new products that revolutionize the marketplace.
The flagship product, IDNutrition, is evidence
based and customized for the individual, utilizing
over 7,500 independent third-party peer-reviewed
medical and scientific studies. Currently boasting
over thirty product offerings for markets of
nutrition, energy, weight loss, skin care and kids,
IDLife truly has something for everyone. In addition,
IDLife offers a variety of programs, including a
premier Corporate Wellness Program that has
exposed 30,000,000 individuals to the company.
IDLife was featured on Fox News (2014), in Direct
Selling News magazine (2014), Design Your Life
magazine (2014), as well as named one of the Top
100 MLM Companies in America (2015).
Strategic partnerships include the American Heart
Association, the American Diabetes Association,
the Boys and Girls Club of America, as well as
hundreds of doctors, who serve voluntarily as
scientific advisors.
3
Key Relationships
and Recognition
IDLife has established significant key
relationships since inception:
• Troy Aikman – 3x Super Bowl Champion,
elected member of the Pro Football Hall of
Fame and television sportscaster for the Fox
network.
• John Maxwell – Internationally Recognized
Leadership Expert and New York Times Best
Seller Author
• Jen Widerstrom – Health and Wellness
Expert, TV and Internet Personality, Trainer on
the top rated program, The Biggest Loser
• Larry North – Health and Fitness Expert and
Radio Talk Show Host
• Scientific Medical Advisory Board –
Nationally recognized medical experts in
a variety of fields and practices that verify
all claims and ingredients within the IDLife
product offerings
• Jonathan Scott – Atlanta Falcons (NFL)
Tackle
• Meghan Tieff – America’s Body Coach and
National Fitness Model
• Keith Craft – Pastor Elevate Life Church
• IDLife CEO, Logan Stout, and IDLife Partner
and NFL Quarterback, Troy Aikman, were
featured on Fox News
• Featured at Success University
• Jay Johnson – Jay’s Bootcamp Fitness
Founder and Dallas Cowboy’s Cheerleaders’
Trainer
• Featured in Direct Selling News
• Tom Ziglar – President Zig Ziglar Training
Systems
• Featured in Design Your Life Magazine
• Krish Dhanam – Executive Coach and
Motivational Speaker Trained by Zig Ziglar
• Scott Schilling – Speaker, Trainer, Business
Coach and Author
• Mark Harari – Founder Pulse Fitness Studio
and Celebrity Trainer
• Carla Ferrer – Pioneering Life Coach and
Personality
4
• Relationship with the American Heart
Association
• Named one of “The Top 100 Direct Selling
Companies in the USA”
Investors and Partners
Troy Aikman
Professional Athlete
and IDLife Investor
Jen Widerstrom
Celebrity Trainer and
IDLife Investor
5
Troy played in the NFL as a quarterback for
twelve seasons and was a six-time Pro Bowl
selection and three-time Super Bowl Champion.
He was named as the MVP in Super Bowl
XXVII in 1992. In 2006, he was inducted into
the Pro Football Hall of Fame, followed by an
induction into the College Football Hall of Fame
in 2008. He still stands as his team’s all-time
career leader in career wins, pass attempts,
and pass completions. He founded the Troy
Aikman Foundation, a charity that partners with
another organization to build interactive hospital
playrooms. He is now an NFL commentator for
the Fox TV Network.
Jen is a popular celebrity fitness trainer that
has been featured on countless television
stations and media outlets, including numerous
appearances on “Access Hollywood Live.” She
has also been featured in Health Magazine,
Oxygen Magazine and Muscle & Fitness Hers
Magazine. Jen is an elite personal trainer and
is certified by the National Academy of Sports
Medicine. She is known for her desire to help
others and she continually completes volunteer
work, including Goodwill Military Tours to visit
the troops and trips to African orphanages and
schools. She is a life coach, fitness expert and
women’s health expert and is committed to
a holistic approach to health through proper
nutrition and exercise.
Pudge Rodríguez
Major League Baseball
Catcher
John Maxwell
Best Selling Author and
Leadership Expert
6
Iván “Pudge” Rodríguez is a Major League
Baseball Superstar and World Series Champion.
As one of the best professional baseball
catchers of all time, Pudge was named the MVP
of the American League in 1999 and has set
numerous league records, including most games
caught and most hits as a catcher. He played
for six different teams, beginning his career with
the Texas Rangers and moving on to play for the
Marlins, Tigers, Yankees, Astros and Nationals.
He won the World Series with the Florida Marlins
in 2003 and played in the 2006 World Series
while a member of the Detroit Tigers. Pudge has
started twelve All-Star Games as a catcher, the
most of all time.
John was selected as the most influential
leadership expert in the world by Business
Insider and Inc. magazine. He was also named
as the #1 leader in business by the American
Management Association and has been selected
as the top leadership professional in the world
on LeadershipGurus.net for six years. He is a #1
New York Times bestselling author, selling over
25 million books, and is widely known as the top
name in leadership development. John earned
his doctorate degree and was also selected
to receive five honorary doctorates. He has
founded multiple companies including The John
Maxwell Team, The John Maxwell Company,
The John Maxwell Leadership Foundation and
EQUIP, training leaders worldwide. In 2015, he
accomplished the feat of training leaders from
every country on the globe. He now travels
the world speaking to Fortune 500 companies,
presidents, top business leaders and more.
Patrick McGee
Co-Founder of Brazos
Private Equity and IDLife
Investor
Josh Bell
Professional Athlete and
IDLife Investor
7
Patrick co-founded Brazos Private Equity
Partners, LLC, in 1999, and his past board service
includes Comark Building Systems, Republic
Insurance Company, Rennhack Marketing
Services, Cheddar’s Restaurants, ORS Nasco,
Strategic Equipment and Supply Corporation and
Walls Industries. He is on the Board of Directors
at Winebow, Ennis-Flint, Healthcare Solutions,
Golden County Goods and Impact Confections.
He is currently on the board of the Dallas
Museum of Art and was previously a Chair of the
Budget and Finance committee and a member
of the Investment Committee. Patrick is also
on the board of St. Mark’s School of Texas and
is also a member of the Investment Committee
there. Prior to co-founding Brazos, he was a
senior investment professional at Hicks Muse,
a private equity firm. Patrick graduated from
Vanderbilt University with Bachelor’s Degrees in
Engineering Science and Economics and a minor
in Business Administration.
Josh is an outfielder and first baseman for the
Pittsburgh Pirates baseball organization. In
2011, he set a record by receiving the highest
signing bonus of any player drafted in the
second round of the Major League Baseball
Draft. He represented the Pirates organization
at the 2014 and 2015 All-Stars Futures Games,
and he was named the number one first base
prospect in 2015 by MLB.com. After the 2015
season, the Pirates added Josh to their 40-man
roster. Josh had an outstanding high school
baseball career at Jesuit College Preparatory
School of Dallas and was named to the USA
Today All-USA high school baseball team and
was also named the Gatorade/ESPN Rise Texas
Player of the Year.
Mike Salim
GC and LLC Partner of
Center Oak Partners,
Member of Multiple BODs
and IDLife Investor
Darwin Deason
Billionaire and IDLife
Investor
8
Mike is currently the General Counsel and an
LLC Partner of Center Oak Partners where
he is responsible for operations, legal affairs
and investor reporting. He previously worked
at Brazos Private Equity Partners, LLC, where
he served as the Chief Operations Officer and
General Counsel. Prior to that, Mike was the
Principal, General Counsel and Chief Financial
and Administrative Officer at a private equity
firm that raised and deployed more than $11
billion. He began his career as a partner in two
Dallas law firms and specialized in Corporate,
Partnership and Securities law. He recently
served as Chairman of the finance oversight
committee of one of the country’s largest
churches, Prestonwood Baptist, and also as
the Chairmain for the board of trustees at
Prestonwood Christian Academy. Mike earned
a Juris Doctor degree from Southern Methodist
University after graduating first in his class
with a Bachelor’s Degree from Texas Christian
University.
Darwin is the founder of Affiliated Computer
Services Inc., an information technology and
business process outsourcing company that
he sold to Xerox for $4.6 billion. He donated
$7.75 million to Southern Methodist University
in Dallas to create the Darwin Deason Institute
for Cyber Security and support the Deason
Innovation Gym, where students are immersed
into a fast-paced environment to solve
engineering problems. Darwin left his small town
the day after he graduated high school with
$50 borrowed from his dad to later become a
billionaire. As a young man, he joined a Dallas
data processing firm called MTech and became
CEO at the age of 29, later selling the company
to found Affiliated Computer Services to serve
clients such as E-ZPass, UPS and 7-Eleven.
Brian Casey
CEO of Westwood Capital
9
Brian joined Westwood Management
Corporation as Vice President in 1992 and was
appointed President and CEO of Westwood
Trust in 1996. Nine years later in 2005 he was
then named President and CEO of Westwood
Holdings Group, Inc., a holding company that
trades on the New York Stock Exchange. Brian
is a member of the Governor’s Business Council
for the State of Texas, a member of the Young
Presidents’ Organization and a graduate of
the Securities Industry Association’s Institute
at the Wharton School at the University of
Pennsylvania. In 2008, he was appointed to
the board of the Baylor Health Care System
Foundation, helping raise money to support
their mission of patient care, education,
research and community service. He was then
appointed to the Board of Trustees of the Cooper
Institute, an organization dedicated to research
in preventative medicine, public health and
providing the results of the scientific research to
the scientific and medical communities as well
as the general public.
Fitness Ambassadors
Carla Ferrer
International Keynote Speaker and
Best Selling Author of the Book “Fat to
Fan-tabulous”
Madison Chase
Personal Trainer to National and
International A-List Celebrities and NFL/
NBA Professional Athletes
10
Carla is an International Keynote Speaker,
Certified Professional Life Coach, Weight
Loss Expert, Certified Childhood Obesity
Specialist, Corporate Wellness Program
Developer, Philanthropist and Model. She has
been featured on television networks and
shows such as Oprah, NBC, ABC, CBS and Fox
because of the success of her own weight loss
accomplishments and her journey in helping
thousands of others. She is the best-selling
author of “Fat to Fan-tabulous” and is known as
“Coach Carla” to millions of fans worldwide.
Madison was crowned the three-time ESPN2
Women’s Fitness Champion, Miss Fitness Texas
Champion and placed in the top 10 in the Miss
Fitness America and Miss Fitness Universe
competitions. She also finished in the top 20 at
the Miss America Pageant. She hosted “Workout
Wednesday” on Dallas NBC and is a published
fitness writer. She is also a fitness model and
has been featured in Oxygen Magazine, Muscle
& Fitness Hers Magazine, and Heart and Soul
Magazine. She is a successful personal trainer
and has clients such as NFL athletes, NBA
athletes and A-List celebrities.
Larry North
1st Personal Trainer Inducted into the
Personal Trainer Hall of Fame in 2012
Darelle Joiner
Personal Trainer, Founder & CEO of
OohRah Fitness, Corporate Fitness Expert
11
Larry was the first ever inductee into the Personal
Training Hall of Fame in 2012. His best-selling
infomercial became one of the most popular
weight loss infomercials in history. He began his
media career by appearing on talk radio where he
performed for over 25 years. Larry is a published
author and has written three books, titled “Living
Lean,” “Slimdown for Life: 21 Days to a Lean and
Healthy You,” and “Get Fit: The Last Fitness Book
You Will Ever Need”. He has also opened several
successful gyms and Larry North Fitness has a
presence in five locations across Texas.
Darelle founded OohRah Fitness in Crofton,
MD, with a vision to help people live healthier
lifestyles through exercise and proper nutrition.
As a Fitness Instructor and vendor, he has served
major clients such as the Ritz Carlton, Kaiser
Permanente, Marriott and the United Healthcare
system. Darelle served as the Assistant Special
Agent in Charge for the Department of Homeland
Security Federal Air Marshal Service and also
worked with the U.S. Federal Protective Service.
He was also a Fitness Instructor for the Federal
Air Marshal Service. Known as an aviation
security expert, Darelle has appeared as a guest
on numerous television shows including AC360
with Anderson Cooper, CNN Saturday Morning
News and CNN Newsroom with Carol Costello.
Darelle is also a former collegiate athlete, former
U.S. Marine and Fitness Instructor for the United
States Marine Corps.
Mark Harari
Celebrity Personal Trainer & Founder of
Pulse Studio (CA)
Meghan Tieff
America’s Body Coach, Globally
Recognized Fitness Model, Personal
Trainer and Coach
12
Mark is a personal trainer and owns a successful
Fitness Studio in the L.A. area. Within a year
of opening, his studio was named “Best
Fitness Studio in Los Angeles”. Mark has made
appearances on Access Hollywood, EXTRA,
Entertainment Tonight, E! Entertainment, FOX
LA News and KLTA Morning News. He has
also been featured in People Magazine, Shape
Magazine, Fitness Magazine and OK! Magazine.
He is passionate about challenging and
encouraging his students and is well-respected
in the fitness industry amongst celebrities and
fitness professionals. He recently launched the
PulseTread® app, which has been featured in
Shape Magazine, Fitness Magazine and Self
Magazine and has over 15,000 downloads in
over 120 countries.
Meghan is known as “America’s Body Coach”
and is a globally recognized Fitness Model,
Personal Trainer, Image Consultant and Life
Coach. She has been featured in Cosmopolitan
Magazine, In Style Magazine, Shape Magazine,
Muscle & Fitness Hers Magazine, and Oxygen
Magazine. Her successful modeling career has
included working with major companies such
as Under Armor and Lululemon. Meghan has
released a series of fitness DVDs that have sold
worldwide and she currently offers in-person
training, as well as, online training to national
and international clients.
Sci-Med Board
Louis Iorio, M.D.
Board Certified in
Orthopedic Surgery
Monika Dhillon, M.D.
Board Certified in Nephrology
& Internal Medicine
13
Dr. Iorio graduated from the Albert Einstein
College of Medicine at Yeshiva University in
New York City. He practiced medicine for over
32 years and he specializes in Orthopedic
Surgery, for which he is Board Certified. Dr. Iorio
is affiliated with Milford Hospital, Yale-New
Haven Hospital and Yale-New Haven Hospital
St. Raphael’s Campus. He is a Fellow of the
American Academy of Orthopedic Surgery and
also holds a position as an Assistant Professor
of Medicine at the Netter School of Medicine.
He recently retired from practicing medicine
and now focuses his efforts on expanding the
IDLife Corporate Wellness Program to countless
organizations.
Dr. Monika Dhillon is Board Certified in
Nephrology as well as Internal Medicine. She
received degrees in Medicine and Surgery from
Government Medical College in Jammu, India,
and completed her residency at the Greater
Baltimore Medical Center. She is an Associate
Professor at Union Memorial Hospital where she
teaches Nephrology. Dr. Dhillon is a member of
several organizations including the American
Medical Association, American College of
Physicians, Renal Physician Association,
American Society of Hypertension, National
Kidney Foundation and the American Society
of Nephrology. She is fluent in four languages
including English, Hindi, Punjabi and Dogri.
Paul Sullivan, RPh RxN
Product Formulation Specialist
Shawn Dhillon, M.D.
Metabolic Syndrome Expert
14
Paul Sullivan boasts over 40 years of healthcare
experience. He has been interviewed by the Wall
Street Journal, the New York Times, CNN, and
NBC, and he was recognized as an Inc. Magazine
“Entrepreneur of the Year”. His experience
includes work as a Pharmacist, Hospital
Pharmacy Innovator, Senior Level Executive,
Writer, Educator, Pharmaco-Nutrition Software
Developer, Clinician, Product Formulator and
Product Development Consultant.
He has successfully designed and developed
product lines that are based on clinical science.
He has product formulation experience in
nutrition, skin care, sun care, pet care and the
dental profession. His main passion, however,
is to improve health care to be safer and more
effective with personalized pharmaceuticals
and nutrition. He and his team worked on
the patented, proprietary, HIPAA-protected
IDAssessment and supplementation for over 17
years, making it a one-of-a-kind, groundbreaking
concept that is revolutionizing the Health and
Wellness industry.
Dr. Shawn Dhillon is the founder of the Calvert
Medical Group in Baltimore, MD. He serves as
the Medical Director for several organizations
including Calvert Medical Group, Calvert
Chiropractic and Wellness Center, North Charles
Sleep Center, and Optimal Lipid Clinic. He
conducted lectures on Wellness in 38 states
in 2014 and is the preeminent authority on
Metabolic Syndrome. He also holds the position
of Executive Retreat Director of Massage
Heights at Quarry Lake and is the President
of Massage & Wellness Partners. He is Board
Certified in Internal Medicine and focuses on
helping others achieve optimal health and
wellness.
Yolandra Hancock, M.D.
Childhood Obesity Specialist
Philip Roberts, M.D.
Anti-Aging Specialist
15
Dr. Hancock received her Medical Doctorate with
distinction from the UCLA School of Medicine
and went on to earn numerous accolades during
her internship and residency at Cedars-Sinai
Medical Center. She also received her Master’s
Degree in Public Health with honors from the
John Hopkins School of Public Health. Dr.
Hancock served as the Associate Director of
the Children’s National Medical Center’s Obesity
Institute and was also a Community Pediatrician
at the Diana L. and Stephen A. Goldberg Center
for Community Pediatric Health at Children’s
National Medical Center in Washington, D.C.. She
currently holds faculty positions as an Assistant
Professor at George Washington University
School of Public Health and School of Medicine.
She is the owner and founder of Delta Health &
Wellness Consulting in Mitchellville, MD.
Dr. Roberts earned his Doctorate of Medicine
from the University of Alabama, School of
Medicine. He is board certified in Emergency
Medicine and has over 26 years of experience
in the medical field. He is an Advanced
Diplomat of the Board of Anti-Aging Functional
and Regenerative Medicine. Dr. Roberts also
completed 2 years of general surgery training
at Tulane Medical Center and Charity Hospital
in New Orleans, LA and is currently working
towards completing a Master’s Degree in
Metabolic and Nutritional Medicine. He is
certified in four states and has licensure in
Advanced Cardiac Life Support, Advanced
Trauma Life Support and Advanced Pediatric Life
Support.
IDLife
Executive Team
Logan Stout
Founder and Chief Executive Officer
Logan Stout is a lifelong entrepreneur, former
professional athlete and seventeen-time World
Series player and coach. His accomplishments as
a successful business leader, coach, motivational
speaker and author stem from a desire to break
down barriers that stand between people and the
things that they want most in life.
His most recent business venture is directed in
the area of health and wellness. Since its launch in
May 2014, IDLife, LLC has grown exponentially with
partners such as Troy Aikman, celebrity trainer
Jen Widerstrom and billionaire Darwin Deason.
They are joined by nationally recognized authors
and fitness ambassadors, as well as motivational
speaker and leadership mentor, Keith Craft, on a
journey to educate people on the importance of
health and wellness and to provide the highest
quality nutritional products. In 2016, IDLife was
named one of the 100 Solid Top MLM Companies
in the world.
Logan is passionate about helping others build
quality leadership skills. In 2013, he published
“Stout Advice: The Secrets to Building Yourself,
People, and Teams” with intent to empower and
16
inspire readers, while leaving a lasting impact
on those striving to reach their God given
potential. This book was endorsed by renowned
entrepreneurs Barbara Corcoran and Daymond
John from ABC’s Shark Tank.
He has also partnered personally with motivational
speaker and Inc. Magazine’s “Most Popular
Leadership Expert in the World”, John C. Maxwell,
to bring leadership and personal development
training to all 196 nations in the world. Maxwell
expresses, “Logan’s success speaks for itself. His
leadership and thoughts are clear indicators this
book will add value to your life. Read, absorb and
implement these principles.”
Logan is also the founder and CEO of the Dallas
Patriots baseball organization, where he focuses
on mentoring and leading youth. This organization
is now one of the largest in the world, providing
select teams ages six through eighteen years old
with world-class instructors, coaches, training and
mentoring. Every graduate of the Dallas Patriots
baseball organization has earned the opportunity
to play college baseball and many are MLB draft
picks each year.
He regularly makes appearances on television,
radio and at live events. He has been featured in
numerous publications such as Philadelphia Life
Magazine, The Dallas Morning News, The New York
Times and various print and live media outlets. He
has been on CBS Radio, The Fan, The Ticket, FOX
and was named “Man of the Year” by Philadelphia
Life Magazine.
Logan Stout and his wife, Haley, have two sons
and reside in Frisco, Texas. They are patrons and
honorary chairs of the Boys and Girls Club of Collin
County, the American Heart Association of North
Texas, founders of Youth Athletes Foundation and
other charitable organizations.
Mark Bennett
Chief Operations Officer and
General Counsel
Mark spent almost 20 years practicing law and
received countless recognitions, representing
some of the largest and most recognized
companies. After an accomplished career, he
decided to leave law practice and explore a
passion he had for helping people. After seeing
the revolutionary opportunity IDLife was prepared
to bring to countless people by impacting lives
daily, Mark knew he had found his next calling. As
the COO and General Counsel, Mark oversees the
daily operations in each department while also
utilizing his gift as a talented lawyer to further the
mission of IDLife. In addition to his role as COO,
Mark helped develop the IDLife Corporate Wellness
Program, focused on truly providing companies
the tools to improve their employee health. His
goal is to decrease the national obesity percentage
through the platform of Corporate Wellness.
Joe has over 36 years of experience as Controller,
Chief Financial Officer and President in a variety
of industries, which include International Offshore
Drilling, Tier One Automotive Supply, Skincare and
Nutritional products. Joe has been in the Direct
Selling Industry since 2005 primarily as CFO of
Success Partners, the largest supplier to the
Direct Selling Industry and Success Magazine, the
premier personal development content provider in
the U.S.
Joe O’Connor
Chief Financial Officer
Darryl Smith
Vice President of Field
Development
17
Darryl received his Bachelor’s Degree from Texas
A&M University. During the last 17 years, he has
been involved with two very successful direct
selling companies. In 2005, Darryl was one of the
original principals to help launch a company that
became the twelfth largest direct selling company
in the world. During his time at his previous
company, Darryl was the Chief Networking Officer
and oversaw all of the day to day operations for the
marketing efforts. Darryl jumped at the opportunity
to join IDLife and a product that was unique in the
health and wellness industry and in direct selling.
Darryl and his wife Denise have three daughters.
Scott Unclebach
Director of Field Leadership
Laura Brandt
Vice President of Operations
Robbie Nicholson
Chief Business Officer
18
Scott Unclebach is a life-long entrepreneur with
a diversified background. He spent much of his
career as a commercial builder & developer in
the North Texas area and was also the owner of
several technology based companies. He currently
serves as the COO (servant lead) of Elevate Life
Church. His best friend, Pastor Keith Craft, decided
to start the church and that is what brought him
to Frisco, TX over a decade ago. Scott discovered
Network Marketing in 2007 and very quickly
became one of the top earners in his company. He
served on the Advisory Board and as a Field Leader
for Max International. The discovered passion
for this industry lead Scott and a group of close
friends to begin to create products and attempt
to launch a company in the industry. It was during
this time Scott met with our CEO, Logan Stout and
the rest is history.
Laura graduated from the University of Texas at
Dallas with a Bachelor’s Degree in Psychology. She
began her career as a social worker and quickly
realized that she had a passion for the network
marketing industry. After switching career paths,
she got her start in network marketing out in the
field. She later used her field experience to help
launch a company where she was in charge of
customer service, commission programming,
and all IT related projects. As the Vice President
of Operations for IDLife, she oversees many
departments of IDLife including IDNutrition,
Information Technology, packaging, purchasing,
the IDLife website and app, development projects,
the Customer Advocate team, graphic design,
marketing and commission programming.
Robbie Nicholson spent 10 years as an Executive
Senior Vice President at Bank of America where
he led multiple regions across the country. His
experience at the Bank included sales, servicing,
and escalated complaint handling. Prior to
working at Bank of America, he was a high
school teacher and coach for five years where he
helped lead the Forney Jackrabbits to three State
Championship games. He has also coached select
baseball since 1999 and currently coaches for
the Dallas Patriots where he oversees the North
Operations for the club. He and his wife Rachael
have a son and a daughter.
Product
Overview
IDLife takes pride in every product that we
take to market. Each product is strategically
developed to utilize only the purest, most
premium ingredients available. The full
consumable line is Non-GMO, Gluten-Free,
Soy-Free, Casein-Free, Hormone-Free and
contains no artificial ingredients or fillers.
30
DAY
19
MONEY BACK
GUARANTEE
We established our own quality control
procedures in an effort to raise the industry
standards and ensure that every IDLife
customer is receiving the exact product with
the precise formula that they selected. We
take pride in practicing a “quality to market”
approach, versus the “speed to market”
approach that many others follow, which
is why every product is quality tested three
times during the manufacturing process. In
addition, all purchases are backed by our 30Day, 100% satisfaction guarantee.
IDNutrition
IDNutrition is the flagship product of IDLife and
is completely customized for each person.
Over the last 18 years, a group of scientists and
doctors have been working on the development
of a one-of-a-kind nutritional supplement
program that takes all the guess work out
of what you need and delivers your truly
personalized pharmaceutical grade nutrition,
with your name on it, directly to your door.
•
•
•
•
•
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Free HIPAA Compliant Health Assessment
Based on over 7,500 independent third-party
peer-reviewed medical and scientific studies
More than 5,470 algorithms that process the
data
More than 1.3 million unique
recommendations
Customized recommendation for each
person with 30 Day money-back guarantee on
any purchases made.
IDTransformation
The simplest place to start when selecting a new
health and wellness path. Choose from three
different options that are custom tailored to
fit your health ambitions- Weight Loss, Fit and
Performance Challenges.
•
•
•
•
•
Designed by The Biggest Loser Trainer, Jen
Widerstrom
Custom tailored programs to meet your
desired goals
Results in just 28 days!
Free daily and weekly guides
Free subscription to premium tracking and
guidance software
Base Kit
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Want to lose the love
handles and trim down
your thighs, but not sure
where to start? This
program will guide you
down the right path.
Ready to slim down and
tone up? Start with the Fit
Challenge to bring out the
best in your physique.
Take your game to the
next level by breaking
through your plateaus
and setting new personal
records.
IDTransformation Products
Shake - The highest quality, best tasting protein
shake you have ever tasted. It is organically
derived, containing cold-filtered whey protein
from grass fed cows and micro-milled chia
seeds.
Post Workout - A high quality complex of
proteins, vital electrolytes and antioxidants that
help reduce inflammation and soreness after
exercise, while promoting fast muscle repair to
get you back to performing at your peak.
Energy Drink - A tri-phasic release system that
provides a prolonged onset of energy, mental
clarity and elevated mood without the crash or
jitters.
Hydrate - A complex blend of vital electrolytes,
antioxidants, vitamins and minerals needed to
rehydrate the body and to help support your
cardiovascular, muscular and nervous systems.
Sleep - A tri-phasic blend of nutrients that brings
your body into balance, so that you can fall
asleep fast, stay asleep and achieve a restful,
restorative, deep sleep.
Lean - A natural way to boost metabolism,
increase thermogenesis, reduce sugar cravings
and promote the preservation and development
of lean muscle mass.
Pre Workout - A balanced complex of targeted
amino acids, branched chain amino acids,
vitamins, minerals, enzymes, and nutrients to
assist in maximizing physical conditioning and
mental focus, while delaying fatigue during your
workouts.
Appetite Control Chews - A 15 calorie chocolate
chew that increases your energy and mental
clarity, while suppressing your appetite.
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Skin Care
Based on Nobel Prize winning research, the
IDLife Skin Care Line is the complete solution
to reverse the signs of aging and leave you with
naturally radiant, younger-looking skin.
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24 hour anti-aging and anti-wrinkle formula
Perfect for all skin types
Dermatologist Approved
Hypoallergenic
Visible results in as little as seven days!
Fragrance Free
No artificial dyes or colors
Kids Line
With 1 in 3 American kids now overweight, we
designed a line specifically dedicated to providing convenient, healthy choices that taste great.
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Kids Nutrition – A comprehensive, easy-tochew tablet designed just for kids, packed
with 24 vitamins and minerals
Kids Shake – 12 grams of cold-filtered whey
protein from hormone free grass fed cows
Kids Bar – Filled with 100% Organic superfoods with an unbelievable taste
Hydrate – A sugar-free solution to quench
thirst and replenish electrolytes