Case Study - Netsertive

Local Digital Marketing | Case Study
Ohio Specialty Fitness Dealer Grows Local
Visibility, Sales Online
Challenge
Berry's Barbell has been providing equipment for homes, as well as schools, fitness
centers, and other commercial facilities for over 30 years.
Because the fitness industry is growing rapidly with new product innovations and
training methods, Berry’s has always been focused on helping prospective buyers who
need to speak with a professional and assess their needs.
In the past they tried getting this message out via direct mail and other methods, but
realized that they now needed to do this effectively online. They sought out a provider
who had expertise in both online marketing as well as the fitness industry.
Berry’s Barbell
Fitness Equipment Retailer
Solution
Netsertive developed a targeted online campaign using search marketing, narrowly
targeted, co-branded display ads, mobile device targeting and other techniques in its
Digital Extend™ platform.
This comprehensive campaign would help them:
ü  Zero in on specific brands they wanted to promote
ü  Leverage localized display ads to drive calls, awareness and sales leads
ü  Extend reach to new business-critical geographic areas
Results
They saw results quickly as they worked with their Netsertive team to get the right
campaign configuration delivering what they needed.
They achieved great results, including:
ü  As shared by Berry’s Barbell: “In our first month with Netsertive, our phones started
ringing. In the second, it was dramatic! By the third, we increased our investment to
get even more calls.”
ü  Implemented advanced website retargeting to ensure strong return on investment
ü  Reached target prospects in new geographic areas
Netser&ve Pla,orm (800) 940-4351 • Netsertive.com
2400 Perimeter Park Drive | Suite 100, Research Triangle Region, Morrisville, NC 27560