The world`s greatest food and drink festivals

The world’s greatest
food and drink festivals
Taste Festival events are
organised and presented by:
Taste Festivals ltd
Second floor, Earls Court
Exhibition Centre
Warwick Road
London, SW5 9TA
Telephone: +44 (0)207 471 1092
Email: [email protected]
Website: www.tastefestivals.com
Identity and book design:
Form (www.form.uk.com)
Hello, we’re
Taste Festivals
11. 16. 19. 22. 29. 32. In a Nutshell
Going Global
Brand Values
Facts & Figures
The Recipe
Taste Timeline
Taste Festivals
could make a case for
being the first organization
to introduce the concepts
of pop ups and
small plates.
The Wall Street Journal
In a Nutshell — 11
In a
Nutshell
Taste represents foodie heaven,
stunning food prepared by the
city’s greatest restaurants, world
famous chefs, superb drink and
outstanding entertainment, set
in bustling summer cities.
We’re proud that since launching
our first Taste back in 2004, with
the support of a just a handful of
London’s finest restaurants and
large helpings of enthusiasm,
we’ve rapidly grown into a global
phenomenon that thrills food
lovers the world over.
Every year we work passionately
to make Taste Festivals inspire and
engage more foodies around the
world, with one core philosophy
at the heart of what we do: to live
up to our reputation as the world’s
greatest restaurant festivals.
Taste is the most
serious, indulgent and
exciting food festival,
bar none.
Heston Blumenthal
16 — Going Global
Going Global — 17
The Meadows
30,000 visitors
Amstel Park
25,000 visitors
Ippodromo di San Siro
20,000 visitors
New Launch
Going
Global
Dubai Media City
22,000 visitors
Iveagh Gardens
30,000 visitors
Regents Park
50,000 visitors
Royal Exhibition Building
23,000 visitors
Tuilleries Gardens
New Launch
ExCel London
35,000 visitors
Centennial Parklands
25,000 visitors
Montecasino Outdoor Arena
20,000 visitors
Green Point Cricket Club
16,000 visitors
New Launch
New Launch
Victoria Park
25,000 visitors
Brand Values — 19
Brand
Values
Premium
Festivals
Consistently
Fresh
Ambition and a genuine love of
what we do lies at the heart of
every Taste festival. That’s what
drives us to keep raising the bar
in every aspect of every festival,
every year.
We never allow ourselves to stand
still. That means we’re always
pioneering new concepts and
keep up to date with cutting
edge food, drink and restaurant
trends worldwide.
Best Restaurants Global Platform
Taste always works with the
latest, greatest and most exciting
restaurants in each city. We’re
always scouting for fresh culinary
talent to compliment the roster
of established chefs we bring to
our festivals.
Although the Taste story began in
London, Taste Festivals are now a
well-travelled, melting pot of
innovations that we’ve packaged
up and successfully delivered to
an international audience.
22 — Facts & Figures
Facts &
Figures
Taste inspires over 300,000
passionate foodies in 12 cities
every year. Taste is a growing
collection of festivals that
constantly deliver outstanding
experiences to a uniquely
affluent, global, foodie audience.
Facts & Figures — 23
Taste of
Amsterdam
Taste of
Auckland
Taste of
Cape Town
Taste of
Dubai
Taste of
Dublin
Taste of
Edinburgh
Taste of
Joburg
Taste of
London
Taste of
Melbourne
Taste of
Milano
Taste of
Sydney
Amstel Park
Victoria Park
Green Point
Cricket Club
Dubai Media City
Iveagh Gardens
The Meadows
Montecasino
Outdoor Arena
Regents Park
Royal Exhibition
Building
Ippodromo
di San Siro
Centennial
Parklands
Taste of
Christmas
London
ExCel London
Year launched
2009
2009
2008
2008
2006
2007
2008
2004
2009
2010
2009
2008
Foodie visitors
25k
25k
16k
22k
30k
30k
20k
50k
23k
20k
25k
35k
Quality exhibitors
Over 120
Over 120
Over 60
Over 50
Over 100
Over 100
Over 60
Over 200
Over 120
Over 70
Over 120
Over 250
Restaurants
15
13
14
26
20
16
14
40
14
15
14
7
Female split
62%
64%
57%
61%
63%
62%
57%
64%
63%
57%
58%
72%
Male split
38%
36%
43%
39%
37%
38%
43%
36%
37%
43%
42%
28%
Average age
39
30
39
35
35
38
39
35
35
39
32
38
Income bracket
Over 75k
Average annual
household income
High level
Income earners
LSM 10+
Income group
High level
Income earners
Over 60k
Average annual
household income
Over £56k
Average annual
household income
LSM 10+
Income group
Over £70k
Average annual
household income
Over $80k
Average annual
household income
High level
Income earners
Over $80k
Average annual
household income
Over £70k
Average annual
household income
Taste has given us
a unique global platform
with which to engage with
our target consumers.
Graham Bremer
Head of UK Marketing, AEG
The Recipe — 29
The
Recipe
Innovative
Experience
Taste is innovative in every way,
whether it’s pioneering new
developments or being at the
cutting edge of foodie trends and
cultures, it never stands still!
Taste is both an enjoyable
experience and a must-attend
event. Only at Taste can you enjoy
signature dishes from the finest
restaurants the city has to offer.
Quality
Unique
From precision build, great
entertainment, finest ingredients,
to the most wealthy and influential
audience. Taste delivers unrivalled
quality on every level.
Taste is a truly unique and original
proposition, committed to being
the ultimate showcase for a city’s
restaurant scene.
Premium
Success
Everything about Taste is premium
from the visitors it attracts to the
brands it works with, right through
to the little touches that make
Taste stand apart.
With ‘sell-out events’ on every
level – tickets, restaurants,
sponsors, exhibitors and an ever
growing global calendar of events
Taste is a proven success.
32 — Taste Timeline
Taste Timeline — 33
Taste
Timeline
In just over 8 years, Taste Festivals
has served over 1 million foodie
enthusiasts and has firmly
established itself as the world’s
greatest restaurant festival. Taste
has produced over 56 festivals
in 20 cities around the world, all
based on the original genredefining launch at Somerset
House, London 2004.
Taste of London moved to
Regent’s Park.
Taste forms a partnership with
Channel 4 to deliver a nationwide
series of events attracting 130,000
visitors across the UK and Ireland.
36
Restaurants
3
130,000
26,000
Taste Festivals runs 13 events
around the world with additional
brand development. Taste was
honoured to run the food festival
celebrating the Rugby World Cup
in New Zealand.
Further international events were
launched in Sydney, Auckland
and Amsterdam. Taste recognised
by TIME magazine as the world’s
greatest restaurant festivals.
Over 300,000
Passionate foodies
Passionate foodies
New international launches
Passionate foodies
2005
2007
2009
2011
2004
2006
2008
2010
2012–2013
The first ‘Taste of London’ event
took place at Somerset House.
Chefs that gave their support at
the beginning included Pierre
Gagnaire and Michel Roux JR.
Taste branches out into 2 new
cities, faithfully reproducing the
proven formula.
Taste Festivals were launched
internationally in Cape Town,
Joburg, Melbourne and Dubai.
Taste of London creates the
‘Icon Award’ recognising Joel
Robuchon as Taste Icon of the
year at the Gala Evening.
Taste of London is a sell-out event
for the fourth consecutive year,
Taste of Milano launches.
Taste Festivals plans to launch
4 new Taste events around the
globe and forms partnership
with Jamie Oliver to run music
and food festivals.
Over 63
26
Restaurants
Over 14,000
Passionate foodies
Restaurants
Passionate foodies
Over 70,000
4
New international launches
1
New international launch
5
New international launches
Taste is all about
bringing our love for food,
drink and restaurants to a
worldwide audience that
shares our passion.
Justin Clarke
CEO, Taste Festivals
tastefestivals.com