The company name Pixie Dust Technologies is derived from our

March 14th, 2015
Pixeie Dust Technology, Inc.
The company name Pixie Dust Technologies is derived
from our mission to develop computational
technologies to enhance our day-to-day experience with
magical experiences.
We are entering the IoT era, in which various tools and gadgets connected to the Internet are
flooding into our day-to-day existence. In connection with this, Pixie Dust Technologies launches its
project in order to realize not a “device-centered” experience, but an “environment-centered”
experience, whereby digital resources liberate the potential of the real world and improve our
experience through physical activity. In order to realize this vision, we utilize various types of physical
quantities such as sound, light, radio waves, to name a few; and we aim to contribute to our society
by releasing innovative products, integrating computer science and physics.
The first product we will launch is our ultrasonic phased array system with which technology one can
generate force in mid-air; transport things in mid-air without touching anything; target and deliver
different sounds from person to person in a crowd; direct guide-dogs; and even apply this in
agricultural farming. This technology truly encompasses a diverse and wide range of application
areas because we transform conventional speakers to transduce “computational acoustic fields” ,
which has been enabled to be easily programmable by users.
Based on these technologies, we are developing new applications for new experiences, in which
objects will be able “speak” to you; invisible tactiles can be suspended in mid-air to produce
pharmaceuticals or even delicious vegetables; and aerial displays can be put on for entertainment
purposes. It is even applicable for comfortable space travel.
Furthermore, we plan to embed our phased arrays in public spaces and networks to enable users to
access information in a new form factor, to be used as new display and new advertising technique. It
will be useful for crime prevention, traffic safety, and other public forms for safety. You will be able to
design the information space, anytime, anywhere, to deliver information in a natural manner without
gadgets.
This technology, based on ultrasonic phased array, was published in a research field by its
co-founders, Yoichi OCHIAI and Takayuki HOSHI. Their video featuring this technology was a smash
hit throughout the world, registering three million playbacks. It was awarded the Good Design
Award, Industry Innovative Technologies Award, and many others.
Award-winning designer Manabu Tago is the chief designer of our products, with which we aim to
contribute for the betterment of and magic in our society.
The company and the technology will be featured at SXSW 2015 in Austin, Texas.
Contacts：[email protected]
March 14th, 2015
Pixeie Dust Technology, Inc.
Product Design
(Actual image and design to be released in SXSW)
Contacts：[email protected]
March 14th, 2015
Pixeie Dust Technology, Inc.
Product Design
(Actual image and design to be released in SXSW)
Contacts：[email protected]
March 14th, 2015
Pixeie Dust Technology, Inc.
Product Design
(Actual image and design to be released in SXSW)
Contacts：[email protected]