Part 1 - AHK Greater China

C TICKER
AUGUST – SEPTEMBER
4 | 2009
BEIJING | SHANGHAI | SOUTH CHINA
Free Bi-Monthly Newsletter of the
GERMAN CHAMBER OF COMMERCE IN CHINA
Competing with China
Predicting the Moves of Domestic Players
Regional Spotlights
Qinhuangdao – Xiamen - Wuhu
Summer in the City
Win and Escape!
Brand Germany
How to Make the Best of It in China
1
2009 August - September
2
August - September 2009
German Bell Thomas Berchtold Marco Bettega Monika Bitsche Roman
2000: 1st Place “Manager Magazin”, Design Annual Report * 1st Place “Manager Magazin”, Ranking s-dax Annual Report *
Bösch Melanie Buhmann Jennifer Dai Roland Darjes Nick Diehl Cornelia
2001: 1st Place “Manager Magazin”, Total Ranking Annual Report * 1st Place “Manager Magazin”, Ranking m-dax Annual
Engler Christina Erne Anuschka Fink Hubert Fink Michael Fontain
Report * 2nd Place “Manager Magazin”, Total Ranking Annual Report * 2002: 1st Place alc (Austrian Leading Companies)
Michael Fröhle Bianca Fels Peter Förg Klaus Forschinger Fabian Gantert
Most Dynamic Businesses (Category: “Goldener Mittelbau”) * 2nd Place “Manager Magazin”, Ranking s-dax Annual Report
Samantha Groeblacher Yvonne Hanschitz-Orasch Matthias Helbach Cornelia
* 3rd Place “Manager Magazin”, Total Ranking Annual Report * Bronze “Berliner Type” Annual Report * 3rd Place alc
Held Bettina Jäger Robert Kastner Cornelia Kaufmann Martin Keim Lara
(Austrian Leading Companies) Most Dynamic Businesses (Category: “Goldener Mittelbau”) * 2003: 5th Place “Ranking
Kocab Christian Kräutler Kerstin Künzle Tino Le Duigou Christian LerWeek” Full Service Agency * 2nd Place “Manager Magazin”, Ranking s-dax Annual Report * 1st Place alc (Austrian
cher Eric Lin Yang Liu Daniela Loacker Peter Loacker Stephanie Locher Oli-
Leading Companies) Most Dynamic Businesses (Category: “Goldener Mittelbau”) * 2004: 5th Place “Ranking Week” Full
ver Lorenz Nina Mayer Alan Masetti Scott Mastin Irene Mathis
Service Agentur * 2nd Place “Manager Magazin”, Ranking s-dax Annual Report * Best Design “Manager Magazin” Annual
Monika Mathis Sabine Mattle Richard Morscher Daniela Neumeister Amy
Report * Award “Printers Club Award”, Annual Report * 2005: 6th Place “Ranking Week” Full Service Agency * 1st Place
Ou Nicole Prate Beatrice Purin Jürgen Raich Heidi Rehner Fabienne
“Manager Magazin”, Ranking s-dax Annual Report * 5th Place “Manager Magazin”, Total Ranking Annual Report * Award
Rieger Johannes Röttger Petra Rumpl Christian Saubert Iris Scheibler
“Printers Club Award”, Annual Report * 2006: 4th Place “Ranking Week” Full Service Agency * 1st Place “Manager
Natalie Scherer Karin Schertler Michael Schlebes Claudia Schmid
Magazin”, Total Ranking Annual Report * 1st Place Total Ranking s-dax, Annual Report * strong team. excellent results.
Daniela Schnetzer Bernd Schuler Sandra Schuster Andreas Siegele
*
Silver Award
“Berliner Type” Annual Report
*
Award
“Deutsche Druck Industrie” Annual Report
*
Award
Sonja Skerbinjek Brian Smith Carola Sturn Christian Sturn Nian
“Deutscher Printers Award“ Annual Report
*
Innovation Prize
“Deutsche Druck Industrie” Annual Report
*
Sun Volker Troy Denis Vellacher Walter Witschuinig Bernhard
2007: “International Printer of the Year “Sappi Award” Annual Report
*
2008: Silver International Calendar
Widmann Christoph Winder Annie Xia Grace Zhang Tracy Zhang
Show
2008
*
nominated
for
Design
Award
2009
*
Gold
Medal
Golden
Award
of
Montreux
...
klaus (a) · ruggell (fl) · chicago (usa) · shanghai (china)
Room 1101 · 555 Nanjing West Road · 200041 Shanghai · China
Contact person: Oliver Lorenz · [email protected] · Tel. +86 (0) 21 / 52 13 66 00 - 800
2009 August - September
3
C TICKER
Publisher
German Chamber of Commerce in China
Offices and Teams in Mainland China:
GC Ticker Team
Managing Editor (Shanghai)
Editor (Beijing)
Editor (Guangzhou)
Design (Shanghai)
Mr. Bernhard Porpaczy
Mr. Markus Kettler
Mr. Kilian Becker
Ms. Ye Li
GCC l Beijing
0811 Landmark Tower 2, 8 Donsanhhuan (N) Rd.
Chaoyang, Beijing 100004
' 010 6539-6688 6 010 6539-6689
* [email protected]
Executive Chamber Manager
Ms. Katja Sassi-Bucsit
[email protected]
010 6539-6660
Chamber Affairs Manager
Ms. Miao Wang
010 6539-6661
[email protected]
Regional Manager North China
Ms. Claudia Barkowsky
010 6539-6662
[email protected]
Head of Communication Department
Mr. Martin Regnet
010 6539-6670
[email protected]
GCC l Shanghai
25F China Fortune Tower, 1568 Century Ave.
Pudong, Shanghai 200122
' 021 5081-2266 6 021 5081-2009
* [email protected]
Executive Chamber Manager
Ms. Anna-Lisa Hartmann
Ext. 1630 [email protected]
PR Manager
Ms. Ines Ahrens
Ext. 1637
[email protected]
Regional Manager Shanghai
Ms. Heidrun Buss
Ext. 1656
[email protected]
Regional Manager Zhejiang & Jiangsu Provinces
Mr. Ferdinand Pillenstein
Ext. 1830
[email protected]
Product Manager GC Ticker
Mr. Bernhard Porpaczy
Ext. 1872
[email protected]
Project Manager
Ms. Li Yandi
Ext. 1609
[email protected]
Chamber Team Assistant
Ms. Liu Li
Ext. 1650
[email protected]
GCC l South China
2915 Metro Plaza, Tianhe (N) Rd.
Guangzhou 510620
' 020 8755-2353 6 020 8755-1889
* [email protected]
Executive Chamber Manager
Mr. Kilian Becker
020 8755-8203
[email protected]
Regional Manager
Mr. Max Zenglein
0755 8635-0487
[email protected]
Chamber Assistant
Ms. Esther Hu
020 8755-2353 ext. 217
[email protected]
Cover image: Markus Kettler & Li Ye
GC Ticker is free of charge. For subscriptions or extra copies please e-mail your
nearest Chamber office. Previous issues of the magazine can be found on our
website www.china.ahk.de/publications.
©2009. German Chamber of Commerce in China. No part of this publication may
be reproduced without the publisher’s prior permission. While every effort has
been made to ensure accuracy, the publisher is not responsible for any errors.
Views expressed are not necessarily those of GIC/GCC
4
August - September 2009
Dr. Richard Hausmann
Chairman of the German Chamber of Commerce in China, Beijing
CEO of Siemens Ltd. Northeast Asia
CEO and President of Siemens Ltd. China
Quality, Sustainability
and Fairness
With great pleasure I present to you the new GC Ticker! The clearer structure of news and activities
will be more pleasant to read. Please join me in congratulating the editorial team of our three
Chambers in Shanghai, South China and Beijing on the improved quality of our member magazine.
Quality improvement is also the key issue in times of world economic crisis, both for Western and
Chinese companies alike. Companies are seizing the opportunity to consolidate their quality in
order to meet future world market demands and standards. Thus, ecological sustainability becomes
a growing factor for the improvement of competitiveness. This was stressed at the “Round Table
on Ecological Industrialisation” between Chinese and German Companies, headed by the German
Federal Minister of Environment, Sigmar Gabriel and the Governor of Liaoning Province, Chen
Zhenggao, during the promenade of “Germany and China – Moving Ahead Together”. In Shenyang,
German Companies presented their solutions on future demands for sustainable urban development
in China, leaving a strong positive impression on the audience. Now we are heading towards the
next station in Wuhan in October this year.
Sustainability is also a key requirement within the Chinese stimulus programme of 4 trillion RMB
that is swiftly being implemented. The effect of this is already reflected in recent economic forecast
adjustments of the Chinese GDP for 2009 by international organisations, such as the World Bank
(+7.2% GDP) and OECD (+7.7% GDP).
This positive outlook for China will only be realised with open and transparent markets as
the Chinese Government has proclaimed internationally, which is especially important for the
two world’s leading export nations, Germany and China. The recent statements of the Chinese
government on “Buy Chinese” are therefore irritating and we – as the Chamber of Commerce – ask
for a level playing field for German and international companies.
In order to feel the geographical dimensions that simultaneously divide and link Germany and
China, I will be travelling from Erlangen to Beijing in my vintage Volkswagen Beetle. Hopefully,
I will arrive in China’s capital on August 30th, 2009. The successful completion of the trip will be
celebrated at the German embassy with the participants, family and friends, and hopefully some
members of the German Chamber of Commerce in China.
Best wishes for the summer months and enjoy reading!
Yours sincerely,
GCC All-China Board Members
Dr. Richard Hausmann
Chairman, GCC l Beijing
CEO and President
Siemens Ltd. China
Ms. Jutta Ludwig
Executive Director
GCC l Beijing
Mr. Arved von zur
Mühlen
Chairman GCC l
Shanghai
Managing Director
Greater China
Lufthansa German
Airlines
Mr. Manfred Rothgänger
Executive Director
GCC l Shanghai
Southern China
Lufthansa German
Airlines
Mr. Nico Beilharz
Chairman
GCC l South China
General Manager
Ms. Alexandra Voss
Executive Director
GCC l South China
2009 August - September
5
CONTENTS
Business Focus
8
News from Berlin and Brussels
9
Member News
Beijing
Shanghai
South China
22
Cover Story: Brand Germany
Competing with China
The threat of Chinese domestic competition is
making headlines
Community
70
Expo in Brief
71
Health
72
Brand Germany
75
Competing with China
26
Buyer Beware
Regional Spotlight:
North China: Qinghuangdao
South China: Xiamen
West China: Environment and Wastewater
Treatment
East China: Wuhu
30
36
64
59
45
69
Meet the Member:
Gerd Gsottschneider: T-Systems
Michael Adick: North Highland
Martin Schneider: Brainforce
Rainer Burkardt: Squire Sanders
Eddy Henning: Deutsche Bank
Hans Leijten: Regus
‘Germany and China’ to hit Wuhan
this autumn
39
August - September 2009
Foshan hosted the 3rd Sino-German
Education & Training
FACE helps young designers and aspiring
76
Giving Back
Amity Foundation and GCC ● Beijing
support China’s rural orphans
Food & Restaurants
Chamber News
78
38
Chamber notices
80
Sports
39
All China
81
New Books
82
Art & Culture
40
Beijing
84
City Tour
Sustainability beyond the EXPO and the
kick-off meeting for Young Professionals
brought more and less established
executives and Chamber members together
in Shanghai.
86
Travel
88
This & That
South China
89
Benefit Partner Updates
From REACH to COREST: legal and
regulatory issues dominated the Chamber
talk in Guangzhou and Shenzhen
89
Church Calendar
90
Chamber Events Calendar
48
66
6
Environment
architects
Read the small print before signing up for
that offshore savings plan
32
Summer in the City – Win an escape from the
Environmental Forum
The threat of Chinese domestic competition
is making headlines
28
Tickets already selling well
heat and smog in our three Chamber cities!
Why ‘made in Germany’ can be a unique
selling proposition in China
26
22
Why ‘made in Germany’ can be a unique
selling proposition in China
‘Germany and China’ to hit Wuhan this
autumn
How employee love can be earned and
ecological industry policies enforced were
just a few of the points on the agenda in
Beijing and Shenyang.
Shanghai
Chili & Riesling: Pairing Chinese cuisine
with German wine
How busy executives can stay in shape easily
Three pennies in Beijing – A thousand
words in Shanghai
Guangzhou’s history lives on in Dongshan
and Liurong
Kyoto: Paying a Visit to Japan’s Imperial Past
Follow our new comic ‘The Great People’
2
2009 August - September
7