WMSG 2008 Report

Transcription

WMSG 2008 Report

Civilization Varied, Wisdom Unbounded
October 3rd to 18th 2008
B ei j i ng, C hi na
Table of contents
1. Presentation of the World Mind Sports Games Beijing 2008............................ 3
1.1 General presentation ................................................................................................. 3
1.1.1 The International Mind Sports Association (IMSA) ................................................................ 3
1.1.2 The 5 mind sports of the World Mind Sports Games ............................................................. 3
1.1.3 The organisation of World Mind Sports Games ..................................................................... 9
1.1.4 Welcome to Beijing, China ................................................................................................... 10
1.1.5 The Event in Datas ............................................................................................................... 11
1.1.6 List of the participating countries .......................................................................................... 12
1.1.7 Competition site .................................................................................................................... 14
1.2 Competition programme ..........................................................................................18
1.2.1 Bridge ................................................................................................................................... 19
1.2.2 Chess.................................................................................................................................... 20
1.2.3 Draughts ............................................................................................................................... 21
1.2.4 Go ......................................................................................................................................... 22
1.2.5 Xiangqi (Chinese Chess) ...................................................................................................... 23
1.3 Results.......................................................................................................................24
1.3.1 General ................................................................................................................................. 24
1.3.2 Bridge ................................................................................................................................... 25
1.3.3 Chess.................................................................................................................................... 26
1.3.4 Draughts ............................................................................................................................... 27
1.3.5 Go ......................................................................................................................................... 27
1.3.6 Xiangqi (Chinese chess)....................................................................................................... 28
2. Media ................................................................................................................... 29
2.1 TV Production ...........................................................................................................29
2.2.1 Media areas .......................................................................................................................... 31
2.2.2 Press conferences ................................................................................................................ 32
2.2.3 Press releases ...................................................................................................................... 34
2.3 Television coverage ..................................................................................................36
2.4 Press coverage .........................................................................................................38
2.5 The Daily Bulletins ....................................................................................................45
3. Public Relations .................................................................................................. 46
3.1 Opening ceremony ...................................................................................................46
3.2 WBF’s 50th Anniversary and IMSA Gala Dinner ......................................................50
3.3 Closing ceremony .....................................................................................................51
4. Event’s Promotion .............................................................................................. 54
4.1 Internet ......................................................................................................................54
4.2 Television ..................................................................................................................56
4.3 Marketing supports...................................................................................................58
4.3.1 Brand exposure .................................................................................................................... 58
4.3.2 Decoration items................................................................................................................... 65
2
1. Presentation of the World Mind Sports Games, Beijing
1.1 General presentation
1.1.1 The International Mind Sports Association (IMSA)
On the 19th of April 2005, four federations met together under the AEGIS of the General
Association of International Sports Federations (GAISF) and decided to constitute the
International Mind Sport Association (IMSA).
The International Mind Sports Association in datas :
- 4 Games : Bridge, Chess, Draughts, and Go
- 400 National federations
- 500 million players
On the occasion of the World Mind Sports Games, an other popular mind sport joined the
competion : Xiangqi (Chinese Chess).
1.1.2 The 5 mind sports of the World Mind Sports Games
Mind sports are real Sports, with universal values
concentration
training
fighting
spirit
competitive
attitude
quick
reflexes
Mind
Sports
physical
fitness
fair play
discipline
stamina
3
Mind sports intervene in the areas of :





Behaviour (cf. civic education)
Structuring the mind, reasoning
Techniques (mental arithmetic, probabilities….)
Memory
Concentration
These five mind sports Games are taught in schools in many countries all over the world.
Bridge
Bridge is a Game of communication between a pair of players, playing in partnership, against
an opposing pair. A contract is decided during the first phase, called the auction. Then the
second phase involves the play of the cards, and is based on information gained, together
with the probabilities of card distribution.
Key figures
· 100 million players
· 130 countries / 5 continents
· 1 million affiliated members
The World Bridge Federation (WBF)
It is recognized by, or affiliated to :
· IOC (International Olympic Committee) as an International Sports Federation since 1999
· ARISF (Association of the IOC Recognized International Sports Federations)
· GAISF (General Association of International Sports Federations)
· IMSA (International Mind Sports Association)
WBF celebrated its 50th anniversary in 2008. Through its World Educational Foundation, it
has developed a teaching program especially in schools supported by UNESCO. This
program is actively used in many countries (including US, France, Italy, Germany,
Netherlands, Poland, China, Indonesia, and many others).
WBF Championships
· The World Bridge Team Championships in the odd years (Bermuda Bowl, Venice Cup, and
World Transnational Open Teams)
· The World Bridge Games in the Summer Olympic year (Open teams, Women Teams and
World Transnational Mixed Teams)
· The World Bridge Series in the other even year (Open teams, Women Teams, Open Pairs
and Mixed Pairs)
· The World Bridge Youth Championships every year (Youth-25 and Youth-20 Teams)
At the 1st World Mind Sports Games, there were 9 bridge events : Bridge Teams José
Damiani’s Cup (Youth-21), Bridge Teams Ortiz Patiño’s Trophy (Youth-26), Bridge Youth (28) Team, Bridge Youth (-28) Pairs, Bridge Youth (-28) Individual, Bridge Individual Women,
Bridge Individual Men, Bridge Teams (Open), and Bridge Teams (Women).
4
Chess
Chess is a royal Game. Originally the Game of kings, chess today is a sport for all. Sixteen
white pieces battle against 16 black pieces on a board of 64 squares. It is played at schools
throughout the whole world. Some of the scholastic events in places like Russia and USA
involve very large numbers.
Key figures
· 800 000 affiliated members
« Federation Internationale des Echecs » (FIDE)
FIDE was founded in 1924 in Paris, France. It is recognized by or affiliated to :
· IOC (International Olympic Committee) as an International Sports Federation since 1999
· ARISF (Association of the IOC Recognized International Sports Federations)
The purpose and aim of “Federation Internationale des Echecs” is the diffusion and
development of Chess among nations of the world, as well as the raising of peoples
recognition on chess of its competitiveness, creativity, culture …
FIDE regular Championships
· World Championships every 2 years
· International Team Championships every 2 years
· World Team Championships every 4 years
· World Junior and Youth every year
· World Seniors every year
· World Schools Team and Individual Championships every year
At the 1st World Mind Sports Games, there were 10 Chess events : Chess Individual Blitz
(Women), Chess Individual Blitz (Men), Chess Individual Rapid (Women), Chess Individual
Rapid Men, Chess Paris Blitz (Mixed), Chess Paris Rapid (Mixed), Chess Teams Blitz
(Women), Chess Teams Blitz (Men), Chess Teams Rapid (Women) and Chess Teams Rapid
(Men).
5
Draughts
Draughts is an elimination Game where one player tries to capture all the pieces belonging to
his or her opponent on a board.
Key figures
· A Game played all over the world with strong roots in Europe and Asia
« Federation Mondiale du Jeu de Dames » (FMJD)
FMJD was founded in 1947 by four Federations (France, the Netherlands, Belgium and
Switzerland). It is affiliated to :
· IMSA (International Mind Sports Association
FMJD regular Championships
· Championships for women were introduced in 1973, for juniors in 1971, cadets in 1988 and
girls in 1989
· Team championships started in 1967 for the senior players and in 1987 for the juniors
· Individual European championships, for seniors and youth
· International club competitions
6
Go
Go is the oldest board Game with the history of three thousand years. The player tries to
capture the largest part of the board to win the Game. Coming from China, go is very popular
in East-Asia where there are lots of go players and fans.
Key Figures
· Go is highly broadcasted in Asia :
- Go program once broke the record of TV viewers on CCTV
- Japans National Station (NHK) organizes a go tournament running throughout the whole year which broadcasts for two
hours every Sunday, attracting a very large audience
- 3 Korean TV channels are dedicated solely to go broadcasting
More than anywhere else in the world, Asian countries are very keen on Go. In China, the
government strongly supports the sport and the different competitions. In Japan, go is
recognized as an instrument contributing to key elements of human life, such as young
peoples education, leisure activities, mental care for the aged, promotion of culture, etc. In
Korea, the demand for go is rising rapidly. A number of Korean youngsters are the top
players in the world, and they are idols of the Korean peers. In many schools, Go is part of
the curriculum.
International Go Federation (IGF)
· IGF was founded in 1982. It is affiliated to :
At the 1st World Mind Sports Games, there were six Go events : Go Individual Men, Go
Individual Women, Go Individual Open, Go Teams (Men), Go Teams (Women) and Go Pairs
(Mixed).
7
Xiangqi
Xiangqi is a two-player Chinese board Game. It has a long history and is one of the most
popular board Games in the world. It consists of 32 pieces, playing on a board with 9 vertical
lines and 9 horizontal lines. There are rules of the Game which make Xiangqi quite different
from Chess, for example : the generals cannot face each other directly; the river and palace
are special board features, and the movements of some pieces are restricted.
Key figures
· 20countries / 4continents
· Xiangqi has spread from Asia into the world, where it has gained increasing popularity
World Xiangqi Federation (WXF)
WXF was founded in April 6, 1993 during the 3rd World Xiangqi Championships in Beijing,
China. The Founder is the late Mr. Henry Fok, former Vice Chairman of the Chinese Peoples
Political Consultative Conference. The current Chairman is Mr. Timothy Fok.
Specific information
To promote, organize and develop Xiangqi activities internationally : exchanges and cooperations among Xiangqi organizations in various countries and regions through Xiangqi
activities, to enhance peace and friendship among Xiangqi players and people of the world;
Xiangqi has spread from Asia into the world, where it has gained increasing popularity. The
Game is mainly played in the recreation parts, at local clubs or at home.
WXF regular Championships
Nine Xiangqi World Championships had been held, they were all fully supported by the
players from the members countries and regions in the world. There are also World
Championships every two years.
At the 1st World Mind Sports Games, there were five Xiangqi events : Xiangqi Rapid (Men),
Xiangqi Team (Women), Xiangqi Team (Men), Xiangqi Individual (Women) and Xiangqi
Individual (Men).
8
1.1.3 The organisation of the World Mind Sports Games (WMSG)
Sponsored by the International Mind Sports Association (IMSA), the World Mind Sports
Games is an international multi-event Games with the purpose to popularizing the sports and
widening the influence of mind sports like bridge, chess, go, draughts and xiangqi.
In order to strengthen the Olympic family, the president of the International Mind Sports
Association first proposed the idea of holding Mind Sports Olympic Games after the founding
of IMSA in April, 2005. The GAISF supported this idea to complement the vacancy that there
was no international multi-events Games for mind sports. Therefore, the 1st World Mind
Sports Games was born, with a friendly message of Jacques Rogge, President of the
International Olympic Committee.
The 1st WMSG is a multi-event Game and for the first time in human history the five mind
sports are integrated as one Game. The five mind sports are : bridge, chess, go, draughts,
and xiangqi, which have the longest history, the widest popularity and widest influence in the
world. It is not only a creative pageant in the sport circle but also an abundant content and
large scale exchange for the traditional culture of human being and wisdom.
The successful holding of the 1st WMSG will definitely further promote the development of
mind sports in the world and will draw people’s attention to get to know, to love and to
participate in the mind sports, creating a harmonious atmosphere of edifying wisdom, refining
sentiment and pursuing a mental and physical harmony.
9
1.1.4 .Welcome to Beijing, China
Geographically located in the northwest part of the North China Plain, and covering an area
of 16 800 square km, Beijing is the second largest city in China.
It is both a tribute to China's proud history and a gateway to China's future. From its earliest
beginnings to its current attempts to be recognized as a major international city, Beijing is a
fascinating city. The capital city during the Liao, Jin, Yuan, Ming and Qing Dynasties, Beijing
has long been the political, cultural, and diplomatic center of China. It is now an international
metropolis, home to 11 million people from all walks of life.
.1.2 The event in data
10
1.1.5 The Event in Datas
Title of the event
The World Mind Sports Games
Date
October 3rd to 18th 2008
Location
Beijing, China
Competition disciplines
Bridge
Chess
Draughts
Go
Xiangqi (Chinese Chess)
Participants
Countries
Participants
Staff, Judges, Officials
The Media
TV official producers and broadcasters (incl. HB*)
2
Television Channels present
12
Reporters present on site
326
Domestic or foreign media agencies present
109
* HB : TV Host Broadcaster, Beijing TV
11
140
2 736
800
1.1.6 List of the participating countries
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
Albania
American Samoa
Angola
Argentina
Armenia
Aruba
Australia
Austria
Azerbaidjan
Bangladesh
Barbados
Belarus
Belgium
Benin
Bermuda
Bolivia
Bosnia & Herzegovina
Botswana
Brazil
Bruneï
Bulgaria
Burkina Faso
Cameroun
Canada
Chile
China
China Hong Kong
China Macau
Chinese Taipei
Colombia
Congo
Costa Rica
Croatia
Cuba
ALB
SAM
AGO
ARG
ARM
ABW
AUS
AUT
AZE
BGD
BRB
BLR
BEL
BEN
BMU
BOL
BIH
BWA
BRA
BRU
BGR
BFA
KHM
CAN
CHL
CHN
HKG
MAC
CYP
COL
COG
CRI
CIV
CUB
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
French Polynesia
Gabon
Georgia
Germany
Great Britain
Greece
Grenada
Guadeloupe
Guinee
Guyana
Haiti
Honduras
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Ivory Coast
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Latvia
Lebanon
Libya
Lithuania
Luxembourg
Madagascar
Malaysia
PYF
GAB
GEO
DEU
GBR
GRC
GRD
GLP
GIN
GUY
HTI
HON
HUN
ISL
IND
IDN
IRN
IRQ
IRL
ISR
ITA
CIV
JAM
JPN
JOR
KAZ
KEN
LVA
LBN
LBY
LTU
LUX
MDG
MYS
35
36
37
38
39
40
41
42
43
44
45
Curacao
Cyprus
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
England
Estonia
Finland
France
ANT
CYP
CZE
DNK
DMA
ECU
EGY
ENG
EST
FIN
FRA
80
81
82
83
84
85
86
87
88
89
90
Mali
Malta
Martinique
Mauritanie
Mexico
Moldavia
Mongolia
Montenegro
Morocco
Mozambique
Myanmar
MLI
MLT
MTQ
MRT
MEX
MDA
MNG
MNE
MAR
MOZ
MYA
12
91
92
93
94
95
101
102
103
104
105
106
107
108
Nepal
Netherlands
New Zealand
Nicaragua
Niger
Peru
Philippines
Poland
Portugal
Reunion
Romania
Russia
San Marino
NEP
NLD
NZL
NIC
NER
PER
PHL
POL
PRT
REU
ROM
RUS
SMR
119
120
121
122
123
124
125
126
127
128
129
130
131
Spain
Sri Lanka
Surinam
Sweden
Switzerland
Thailand
Trinidad & Tobago
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
Uruguay
ESP
LKA
SUR
SWE
CHE
THA
TTO
TUN
TUR
TKM
UKR
UAE
URY
109
110
111
112
Scotland
Senegal
Serbia
Sierra Leone
SCO
SEN
SRB
SLE
132
133
134
135
USA
Uzbekistan
Venezuela
Vietnam
USA
UZB
VEN
VNM
113
114
Singapore
Slovakia
SGP
SVK
136
137
Wales
Zambia
WAL
ZMB
115
116
Slovenia
Somalia
SVN
SOM
138
139
ZWE
PRK
117
118
South Africa
South Korea
ZAF
KOR
140
Zimbabwe
North Korea
FYROM = former Yugoslav
Republic of Macedonia
13
MKD
1.1.7 Competition site
The WMSG took place in the brand new Beijing Olympic Park, which hosted the competitions
of the 2008 Olympic Games in August.
Beijing Olympic Park sits at the north end of the axis of the metropolis, covering an area of
1 135 hectares, with 680 hectares set for forest park at the north side, 291 hectares for main
venues in the center and 114 hectares at the south side.
The competitions of the World Mind Sports Games took place in two different venues, both
located in the Olympic Park
-
The Beijing International Convention Center which hosted the competitions for
Draughts, Chess, Go, Xiangqi, and Bridge juniors.
-
The China National Convention Center which hosted the competitions for Bridge,
except for juniors.
14
The Beijing International Convention Center (BICC) is located at the intersection of Fourth
Ring North Rd. and the central axes of Beijing City, in the commercial area of the Asian
Games Village. It is 20 km to the west of the Capital International Airport, 9 Km to the North
of Tianan men Square, and 10 Km to the east of Summer Palace. It is also near the Olympic
Village. If you want to pay a visit to Great Wall, it will only take you a drive of 80 Km.
The Beijing International Convention Center covers a constructional area of 60 000 square
meters. It is mainly a venue for international and domestic meetings, exhibition, and largescale activities. It also serves as an office building.
15
The China National Convention Center (CNCC) is located in the north of main venues like
Birds Nest and Water Cubes of the Beijing 2008 Olympic Games. It is composed of the main
body, two affiliated hotels and office buildings. It will serve as a symbolized information and
intellectualized conference center in Beijing.
The China National Convention Center covers an area of 534000 square meters, of which
the conference center covers 270000 square meters while supporting facilities covers the
rest.
Convention halls A and B : playing areas
Pre-function space : hospitality area
403 : WBF Secretariat
16
405 : Bulletin room
406 : Meeting room
407 : Press room
408 : Duplication room
409 : Main Office
Besides, in both competition sites, players and accompanying persons could enjoy the live
broadcasting of the different Games in dedicated rooms called viewgraphs : they could
follow the scores and watch the Games on big screens. Many of the Games were
commented by professionals, in English and Chinese.
17
1.2 Competition programme
Bridge
18
1.2.1Bridge
19
1.2.2 Chess
20
1.2.3 Draughts
21
1.2.4 Go
22
1.2.5 Xiangqi
23
1.3 Results
1.3.1 General
NOC
Total
Rank by
Total
1
China
12
8
6
26
1
2
Russia
4
1
3
8
4
3
Ukraine
2
4
3
9
=2
3
Korea
2
4
3
9
=2
5
Norway
2
1
3
6
5
6
Turkey
2
0
0
2
=11
7
England
1
2
0
3
=7
8
Bulgaria
1
1
0
2
=11
8
France
1
1
0
2
=11
10
Latvia
1
0
2
3
=7
11
United States of America
1
0
1
2
=11
12
DPR Korea
1
0
0
1
=18
12
Sweden
1
0
0
1
=18
12
Denmark
1
0
0
1
=18
12
Ecuador
1
0
0
1
=18
12
Hungary
1
0
0
1
=18
12
Italy
1
0
0
1
=18
18
Vietnam
0
2
3
5
6
19
Poland
0
2
1
3
=7
19
Republic of Moldova
0
2
1
3
=7
21
Netherlands
0
1
0
1
=18
21
Romania
0
1
0
1
=18
21
Chinese Taipei
0
1
0
1
=18
21
Australia
0
1
0
1
=18
24
21
Barbados
0
1
0
1
=18
21
India
0
1
0
1
=18
21
Israel
0
1
0
1
=18
28
Hong Kong, China
0
0
2
2
=11
28
IR of Iran
0
0
2
2
=11
28
Japan
0
0
2
2
=11
31
Malaysia
0
0
1
1
=18
31
Singapore
0
0
1
1
=18
31
Greece
0
0
1
1
=18
35
35
35
105
Total
1.3.2 Bridge
Rank
NOC
Total
Rank by
Total
1
Norway
2
1
3
6
1
2
Turkey
2
0
0
2
=5
3
England
1
2
0
3
=3
4
France
1
1
0
2
=5
5
Denmark
1
0
0
1
=7
5
Italy
1
0
0
1
=7
5
Sweden
1
0
0
1
=7
8
Poland
0
2
1
3
=3
9
China
0
1
3
4
2
10
Israel
0
1
0
1
=7
10
Romania
0
1
0
1
=7
12
Russia
0
0
1
1
=7
12
0
0
1
1
=7
9
9
9
27
Total
25
1.3.3 Chess
Rank
NOC
Total
Rank by
Total
1
China
4
3
2
9
1
2
Russia
2
0
1
3
3
3
Ukraine
1
4
2
7
2
4
Bulgaria
1
1
0
2
=4
5
Ecuador
1
0
0
1
=7
5
Hungary
1
0
0
1
=7
7
Vietnam
0
1
1
2
=4
8
India
0
1
0
1
=7
9
IR of Iran
0
0
2
2
=4
10
Greece
0
0
1
1
=7
10
Singapore
0
0
1
1
=7
10
10
10
30
Total
26
1.3.4 Draughts
Rank
NOC
Total
Rank by
Total
1
Russia
2
1
1
4
1
2
Latvia
1
0
2
3
=2
3
Ukraine
1
0
1
2
4
4
1
0
0
1
=5
5
Republic of Moldova
0
2
1
3
=2
6
Barbados
0
1
0
1
=5
6
Netherlands
0
1
0
1
=5
5
5
5
15
Total
1.3.5 Go
Rank
NOC
Total
Rank by
Total
1
China
3
1
1
5
2
2
Korea
2
4
3
9
1
3
DPR Korea
1
0
0
1
=4
4
Chinese Taipei
0
1
0
1
=4
5
Japan
0
0
2
2
3
6
6
6
18
Total
27
1.3.6 Xiangqi (Chinese chess)
Rank
NOC
Total
Rank by
Total
1
China
5
3
0
8
1
2
Vietnam
0
1
2
3
2
3
Australia
0
1
0
1
=4
4
Hong Kong, China
0
0
2
2
3
5
Malaysia
0
0
1
1
=4
5
5
5
15
Total
28
2. Media
2.1 TV Production
Beijing TV, one of the main BOB subcontractors during the Olympic Games, was in charge of
producing the images linked to the Games. The production reached high standards. CCTV,
one other important Chinese channel, was also present on site as an official TV producer
and broadcaster. Additionally, several National and International TVs were punctually
present.
29
30
2.2.1 Media areas
Media areas were left at the journalists’ disposal, within the two competition sites.
31
2.2.2 Press conferences
4 main press conferences were held, before and during the World Mind Sports Games.
26th of September 2007 at the Great Hall of People, with the presence of :
Madam Chen Zhi Li (State Councilor)
Mr Liu Peng (Minister of the General Administration of Sports of China)
Mr José Damiani (President of IMSA)
Mr Liu Si Ming (Executive Vice President of Boards and Cards Games)
13th of December 2007 at the Meeting Hall
2nd of October 2008 at the Beijing International Convention Center
32
18th of October 2008 at the Beijing International Convention Center
33
2.2.3 Press releases
Different press releases were sent to The International federations (who then transmitted
them to the National federations) as well as to IMSA press contacts.
34
35
2.3 Television coverage
The television coverage was impressive, with no less than two main Chinese TVs present
on site (Beijing TV being the official Host Broadcaster) to produce images and broadcast
them live, delayed or through TV news on their networks in China.
Furthermore, during the whole period of the competition, daily short TV programmes were
put at the disposal of Eurovision. They were all diffused to the European platform’s members
(more than 65 within 46 different countries). Those short programmes are now available for
download at :
http://ftpcom.mabpc.net/download
In total, more than 10 millions of TV viewers per day watched images of the Games.
Beijing TV
CCTV
36
The following links are some examples of TV reports broadcasted in Chinese TV news
during the event :
http://hd.openv.com/pro_play-BTV6prog_20081016_6794173.html
http://www.openv.com/play/BTV6prog_20081006_6754709.html
http://www.openv.com/play/SHTiYuprog_20081009_6766748.html
http://www.openv.com/play/ShanDongSportprog_20081008_6763179.html
http://www.openv.com/play/ShanDongSportprog_20081004_6749484.html
http://vsearch.cctv.com/plgs_play-CCTVNEWSprog_20081010_6768507_0.html
http://space.tv.cctv.com/act/video.jsp?videoId=VIDE1223247764592332
CCTV in French
http://www.youtube.com/watch?v=e7jP13CppbY
37
The following link is an example of the TV reports some Eurovision members could
make out of the images put at their disposal :
TV report on ERT (Greek TV Channel)
http://www.youtube.com/watch?v=iJYLZ0_GKGY
2.4 Press coverage
The World Mind Sports Games benefited from a strong Press Coverage all over the world.
326 reporters from 109 domestic or foreign media agents were present to cover the event
(100 news stories were published every day).
Many articles were published in the Specialized Press, as well as in National Federations’
magazines (for each sport).
The
38
following
links
constitute some examples of the various articles that can be found within the Press in
different countries :
International Sports Press Association
http://www.aipsmedia.com/index.php?page=news&cod=2550&tp=n
http://www.aipsmedia.com/index.php?page=news&cod=2687&tp=n
Reuters
http://www.reuters.com/article/lifestyleMolt/idUSL0487501620080604
GMA News
http://www.gmanews.tv/story/125462/RP-Super-GM-Paragua-4th-in-Mind-Sports-Games#
PRWeb
http://www.prweb.com/releases/2008/09/prweb1398114.htm
Bolivia
Los Tiempos
http://www.lostiempos.com/noticias/11-09-08/11_09_08_ultimas_dep3.php
China
China Daily
http://www.chinadaily.com.cn/china/2008-10/16/content_7110191.htm
http://www.chinadaily.com.cn/life/2008-10/07/content_7082476.htm
China Radio International
http ://english.cri.cn/2886/2008/04/09/[email protected]
39
40
Cuba
Juventud Rebelde.cu
http://www.juventudrebelde.cu/deportes/2008-06-06/realizaran-controles-antidoping-en-los-juegosmundiales-de-deportes-mentales-/
Telesur
http://www.telesurtv.net/noticias/secciones/nota/32632-NN/la-i-olimpiada-de-deportes-mentales-sedisputara-en-beijing-en-octubre/
Ecuador
Los andes
http://www.diariolosandes.com.ec/index2.php?option=com_content&do_pdf=1&id=9704
El Universo
http://www.eluniverso.com/2008/10/10/0001/15/3C68DC835CB2463FB3FC070CD69488D4.html
Hoy.com.ec
http://www.hoy.com.ec/noticias-ecuador/fierro-y-matamoros-ganan-plata-en-china-310810.html
Ecuador Inmediato.com
http://www.ecuadorinmediato.com/noticias/89813
France
Le Point
Le Figaro
41
Mexico
Excelsior online
http://www.exonline.com.mx/diario/noticia/adrenalina/especiales/pekin,_sede_de_olimpiada_de_depor
tes_mentales/349257
Terra.com
http://www.terra.com.mx/articulo.aspx?articuloId=734606
The Netherlands
NRC Handelsblad
http://weblogs3.nrc.nl/china/2008/07/05/mind-Games/
Panama
Mensual Prensa.com
http://mensual.prensa.com/mensual/contenido/2008/10/18/uhora/depor_2008101809134537.shtml
Pakistan
The news
http://www.thenews.com.pk/daily_detail.asp?id=142607
Philippines
Inquirer.net
http://showbizandstyle.inquirer.net/lifestyle/lifestyle/view/20081123-173851/Nene-Quimson-WarrenBuffet-and-bridge
Russia
Sportcom
http://sportcom.ru/portal/world/articles/56.html
http://sportcom.ru/portal/2008/10/26/45429.htm
All Sport info
http://www.allsportinfo.ru/index.php?id=19335
Newsru.com
http://www.newsru.com/sport/20oct2008/intelgmes.html
42
Sport-org.ru
http://www.sport-org.ru/shaxmaty/Al-ksandra-Kost-nuyk-stala-p-rvoj-v-istorii-pob-dit-lnic-j-Vs-mirnih-intll-ktualnih-igr.html
Sport Express Daily
http://www.sport-express.ru/art.shtml?168665
Spain
Superdeporte.es (Spain)
http://www.superdeporte.es/secciones/noticia.jsp?pRef=2008091100_4_38392__PolideportivoOlimpiada-Deportes-Mentales-disputara-Pekin-octubre
Sweden
Radio 86
http://www.radio86.se/allt-om-kina/sport-halsa/9346/world-mind-sports-Games-en-uppfoljning-till-os
Trinidad and Tobago
Trinidad and Tobaggo’s Newsday
http://www.newsday.co.tt/features/0,86255.html
United kingdom
The Telegraph
http://www.telegraph.co.uk/culture/chess/malcolmpein/3562098/Let-battle-commence.html
BBC news
http://news.bbc.co.uk/1/hi/world/asia-pacific/7651145.stm
Daily Express
http://www.express.co.uk/posts/view/66641/England-bridge-teams-reap-success-in-Beijing
43
The New-York Times
http://query.nytimes.com/gst/fullpage.html?res=9901EFDD1538F931A25755C0A96E9C8B63
http://www.nytimes.com/2008/05/31/crosswords/bridge/31card.html
http://www.nytimes.com/2008/10/09/crosswords/bridge/09CARD.html
http://www.nytimes.com/2008/10/16/crosswords/bridge/16CARD.html
http://www.nytimes.com/2008/10/30/crosswords/30card.html
The New-York post
http://www.nypost.com/seven/07272008/entertainment/let_the_Games_begin_121706.htm
The International Herald Tribune
http://www.iht.com/articles/ap/2008/06/04/sports/EU-SPT-Mind-Sports-Games.php
44
2.5 The Daily Bulletins
Daily bulletins were published everyday, allowing all the participants to read the news related
to the event.
3 different editions were available on the competition sites :
- The Bridge Bulletin
- The General Bulletin
- The Youth Bulletin
45
3. Public Relations
3.1 Opening ceremony
The main opening ceremony of the first World Mind Sports Games was held on Friday, 3rd of
October at 8.00 pm at the Gymasium (Olympic Sports Center) for Bridge Junior teams,
Chess, Draughts, Go and Xiangqi.
The second one was a cocktail party held at the Intercontinental Beijing Beichen Hotel, for
the Bridge Open, Women, and Senior teams.
Pictures of the Opening ceremony at the Gymnasium
Each participating country was represented by a delegate, who was chosen to hold the flag
during the opening ceremony.
46
47
The Water ceremony
During the opening ceremony, six delegates representing all the continents were asked to
bring typical flasks containing water from their country.
Each of them poured this water into a common bowl, symbolizing the union of the different
civilizations. “Tracing the Origins of Wisdom” :
-
Water, the origin of life, is also the origin of civilization
Water is the humanistic vehicle for the wisdom
Water, through its unique way of existence, better explains the meaning of the slogan
“Civilizations Varied, Wisdom Unbounded”
While the five continents are separated from another, the four oceans are connected
Pictures of the Bridge Opening Ceremony, held at the International Beijing Beichen
Hotel
Peter Hoglund, GAISF Representative, and
José Damiani, President of IMSA and WBF
48
Invitation to the Opening Ceremony
VIP Invitation to the Opening Ceremony
49
3.2 WBF’s 50th Anniversary and IMSA Gala Dinner
400 guests (IMSA officials, COC, Chinese authorities, partners, staff) attended the IMSA
Gala dinner, held at 7 pm, the 9th of October, at the Crown Plaza Hotel.
José Damiani (IMSA president) gave a speech on that occasion.
This dinner benefited from the special presence of important China leaders.
After the speech, the guests had the opportunity to discover Chinese opera.
50
3.3 Closing ceremony
The 1st WMSG Closing Ceremony and Cocktail party was held at 5 pm on October 18th
(Saturday) at Yayuncun Central Park.
On that occasion, different speeches were given; and some people were granted special
prices.
Invitation to the Closing ceremony
51
52
Water ceremony
During the Closing ceremony, the six delegates could share the water made of the union of
the six continents and pour it back in their flasks. This ceremony was very symbolic and
illustrated perfectly the slogan of the world Mind Sports Games 2008 :
Civilizations varied, Wisdom unbounded
53
4. Event’s Promotion
4.1 Internet
Internet was one of the most important promotion tools of the World Mind Sports Games. An
official website was created and updated by the Chinese OC. It included the presentation of
the mind sports and the event, as well as information for participants, and a recap of the
event’s highlights.
All kind of information were available, as well on the international federation’s websites, and
their national federation’s websites. Moreover, a very important number of blogs were either
used or created by players or fans to promote the event and relate the highlights day by day.
600 thousand hits were counted on the official websites of the competition broadcasting
events live.
http ://2008wmsg.chinaqiyuan.com/en/
http ://wmsg2008.fide.com
54
http ://www.worldbridge.org/tourn/Beijing.08/Beijing.htm
http ://www.wmsg-draughts.org/
http ://ranka.intergofed.o
55
4.2 Television
Some promotional TV spots were created and broadcasted on Chinese channels.
Those teasers were also broadcasted on internet, and are still available to watch online.
http ://fr.youtube.com/watch?v=ZTpoMCV0jjo
http ://fr.youtube.com/watch?v=TOd7abM6Aak&feature=related
56
http ://fr.youtube.com/watch?v=G2bAOrLydhU
http ://fr.youtube.com/watch?v=AXnSZDNK-jA&feature=related
57
4.3 Marketing supports
4.3.1 Brand exposure
Common marketing signage
Backdrops on the competition sites and within the media areas
58
59
Individual marketing signage
Backdrops on competition sites
60
Editions
Daily Bulletins
61
Programmes
62
Advertising pages within the programmes
63
Posters
64
4.3.2 Decoration items
BICC Tower
Kakemonos
65
66

WMSG 2008 Report

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