Alex Mandossian`s Background - Hangout Marketing Challenge

Transcription

Alex Mandossian’s Background
Since 1993, Alex Mandossian has generated nearly $400 million in sales
and profits for his strategic alliance partners, clients and students on
five continents. His time-proven marketing strategies helped convert
his annual income in 2001 into a month income by 2003 and then into
an hourly income (16 times) by 2006.
Many of his colleagues acknowledge him the Warren Buffet of the
Internet because of his unique ability to make money for his partners,
clients and students.
Alex’s blog is read weekly by over 155,000 subscribers. He has shared
the stage with diverse thoughts leaders such as Richard Branson, Harvey
Mackay, Donald Trump, Tony Robbins, Robert Kiyosaki, Suze Ormand,
Mikhail Gorbachev, and the Dalai Lama.
He has pioneered Internet marketing innovations such as online audio
(Audio Generator in 2003), online video (Instant Video Generator in
2004), crowd sourcing (Ask Database in 2005), Tele-Summits (Virtual
Seminar Week in 2006), and G+ Hangout monetization (Hangout
Marketing Secrets in 2013).
Alex lifetime goal is to become the world’s 1st “work-at-home”
billionaire not in Net Worth, but by creating over one thousand other
Internet marketing millionaires before his 77th birthday. He lives in
in Marin County, CA and is a dedicated father with two children,
Gabriel and Breanna.
© 2013 Alex Mandossian
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Dave Buck’s Background
Dave Buck is a Master Certified Coach and the CEO of CoachVille, the
largest social network for business and life coaches in the world—with the
quest for EVERYONE, EVERYWHERE with the courage to play BIG in
the world, has a GREAT Coach. Coach Dave declares that coaching is
guiding individuals and teams to play better and win the games of their
lives on their own terms.
Dave connects the worlds of life coaching, personal development, business,
and athletics. As a life coach he has coached over 1,000 individuals
one-on-one and in small groups. He has also trained several thousand
coaches as the lead trainer for CoachVille’s Graduate School of Coaching.
Dave is a leader in the coaching industry; he was selected by the International
Coach Federation to participate in the first ever Global Coaching Leaders
Summit with 30 colleagues. In 2004 Dave was awarded the first annual
International Coach Federation (ICF) Peace Maker award for bringing
CoachVille and the ICF together.
Dave is a Founding Member of the Transformational Leadership Council; a
group founded by Jack Canfield (author of the Chicken Soup for the Soul
series) and includes several leaders of the personal development movement
including Wayne Dyer, John Gray and Rhonda Byrne. Many members of
the council are part of the hit movie and book “The Secret”.
Dave is a life long solo-preneur. He has an MBA from Monmouth University
and has worked for himself since he was 19. Dave has taught an MBA program
for the Seton Hall Stillman School of Business called “The Joy of Business”.
He has appeared on The Coaching Show, has been interviewed by Choice
Magazine (a leading coaching publication) and Entrepreneur Magazine.
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Alex:
We start with a quiz.
What is more powerful? What has more impact? Is it your
from line in an email or the subject line?
As far as social
currency goes,
which is more
important—
the subject line
or the from
line?
This has been a debate for many, many years. I started using
email back in 1999 during the AOL days when we would curse
AOL for not being able to get online dial-up, and when I
received emails, I would look at both the subject line and the
from line, as well.
Many times the receiver will open an email if you have a lot of
social currency or social influence over the person that you’re
sending it to. It could be someone in your tribe or someone you
may be coaching.
Today’s topic is all about coaching— how to develop a coaching
business even if you’re not a coach, as well as incubating that
coaching business within your business.
Why is this important? It’s because everybody is a coach, but
not everybody coaches.
Let’s go back to our quiz for a moment. What I’m wondering is
what’s more important? Is it the subject line or the from line?
In my experience when you’re receiving an email—and here’s
the answer—you always ask yourself first who, then what. It’s
first who, then what. Therefore, if you have social currency,
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they don’t even need to look at the subject line because they
know it’s from you.
I’ve tested it. I’ve had empty subject lines, and they don’t care
as long as they like you. If they really dislike you, they’ll likely
You need to
understand the
importance
of bringing
the coaching
skill set to
whatever it is
you do
open the email just to see what else you had to say and argue.
Here we go. Today is a very, very special day because the
man who has powered our coaching system with the many
companies I’ve been involved with is our special guest. We
will also take a vote to see if he’s going to power our coaching
program within Marketing Online.
This gentleman is Dave Buck. Instead of me sharing his
background, I’m going to let him do it.
Dave, what gives you the right to be on this show?
Dave:
First of all, thanks for inviting me. You knew I had the right, so
I’m glad you had that faith in me.
Today, we’re talking about coaching—what coaching is and the
importance of bringing the coaching skill set to what you do.
I think that’s a big distinction between the coaching skill set
versus maybe becoming a professional coach.
Whether you’re a professional coach or not, if you have the
desire to be a positive influence in the lives of other people with
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whatever you’re doing, you need the coaching skill set. That’
fundamental to what you’re doing.
In terms of how I have earned the right to talk about the
If you have
the desire to
be a positive
influence in
the lives of
other people
with whatever
you’re doing,
you will need
the coaching
skill set
coaching skill set, first of all, there is the fact that I’ve been a
coach professionally for 16 years. I was one of the early, early
adopters in the coaching profession when I started in 1997,
which actually was a long time ago in coaching years.
Then, in 2000, I started a company called Coachville with
Thomas Leonard. Thomas Leonard started it, and I was with
him. That would be the more accurate way of saying it.
What has happened since then is we have taught coaching skills
to over 20,000 people. In addition, I have personally mentored
and guided over 1,000 individuals in the use of coaching skills
in their business.
Those would be two of the main qualifications. In addition,
I have also been personally coached by two of the greatest
coaching geniuses in the world—one being Thomas Leonard,
who is the founder of the coaching industry and was my mentor
and coach for five years, and the other being a dear friend of
mine named coach Manny Schellscheidt, who is the head
coach of the Seton Hall University soccer team.
Manny is in the soccer hall of fame. He’s a soccer coaching
genius, and I was his assistant for 15 years.
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By being coached and by teaching coaching for this long period
of time, I really have the knowledge and the experience of what
it takes to teach people how to be a great coach.
Coaching
is about
engaging
and enrolling
versus
consulting,
which is
often about
commanding
and
controlling
Alex:
Thanks, Dave. We like to say the reason we are in the right
is because we’ve made more mistakes than anyone else, and
therefore, we know what not to do, right?
As a reader of this transcript, I want you to go to our hangout
Web page at www.MarketingOnlineHangout.com in order to
comment on and share where you’re hanging out from.
Today, it’s all about community driven versus content driven.
We believe at Marketing Online that the community is the
content, and it’s all about engagement. We also have an
engagement manager.
That’s the role, an engagement manager. This is not an
inspiration officer, but instead someone whose job is to engage.
Coaching is about engagement. It’s engaging and enrolling
versus consulting, which is often about commanding and
controlling. These are very important concepts because as you
comment and share, we want you to engage.
Why do we want you engaged? It’s because when you’re engaged,
you’re already enrolling yourself, such as saying, “I’m hanging
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out from Kansas City, Missouri,” or “It’s John, and I’m hanging
out from Seattle, Washington.”
Just by starting to engage and dipping your toe in the water
You need to
set a context
for people to
see that you
are engaged
and that others
can engage
with you
possibly by clicking the mouse and typing in where you’re
hanging out from, it’s a good way to set a context that you are
engaged and that other people can engage with you.
It’s the first thing many people ask when you’re at an icebreaker:
“Where you from?” That’s because they already see name badge.
We’re doing it virtually.
I’m going to go to the authority on this. We have him here
with us. Dave, what is coaching? I want to know. If you were
to define it, what would you say coaching is?
Dave:
It’s a bigger question than it sounds because coaching means so
many things to so many people. It’s greatly misunderstood, so I
really appreciate you asking me the question.
I’d like to share with you my definition, our definition, that
we use at Coachville. Also, I want to share with you that
this definition does evolve over time because coaching is an
emerging craft. What I’m sharing with you with the way we
describe it now, that will evolve over time.
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The way we describe coaching is that coaching is the craft of
engaging an individual in pursuit of getting good at something.
That’s the start of it. It is the craft of engaging an individual
To coach
someone,
in a simple
definition, is
to help that
person play
their game
better
in pursuit of getting good at something, to seek the best in
themselves by providing personalized support and to challenge
all in service of humanity flourishing.
There are a lot of pieces with that. I want to break it down.
If you want the simple version—the tagline version—of what
coaching is, then to coach is to help people play their game
better. That’s the simple definition.
When you think about it, how do you help someone play a
game better?
O First, you have to know what the game is. What specifi-
cally is the game?
O Second, why are you playing this game? You have to be
engaged in the desire to play the game better.
O Then, the next step is how do you get good at the game?
How do you get good at anything? You have to practice.
Coaches help you practice the skills. They help you develop
a game plan. They help you face your fears, and probably the
most important thing that’s often left out is they help you craft
a winning environment.
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By crafting a winning environment, you really have to seek
the best in yourself because your environment is always a
reflection of you.
The goal of
coaching
should be
the pursuit
of humanity
flourishing—to
bring about a
better world
and a better
life for all
These elements—the game planning, the practicing, the facing
your fears and designing environments—all encompass this
idea that we call “Support and Challenge.”
As coaches we have to provide support, but we also have to
challenge our players to seek the best in themselves, to go the
extra mile, to face their fears—all of these things.
Then, ultimately, as I said, we are doing this in pursuit of
humanity flourishing.
That’s the thing. When you’re a coach, if you say, “Yes, I’m going
to be a coach in this world,” one thing that means is that you are
on the team of humanity flourishing. You desire to contribute to
the lives of others so that the world and all humanity becomes a
better place, offering a better world and a better life.
This may be a bit of a long definition, but I really emphasize that
being a coach in the world really speaks to all of those elements.
Alex:
It’s well said, and I’ll go back to this concept of engage and
enroll versus command and control. I’ve been this a lot—a
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consultant—with the mentality of let me do it for you.
Whereas, coaching is different, and comes with the mentality
of let me do it with you. It comes down really to this. This is the
consultant—get the job done, or I’m going to do it. And this is
Consultants
will often do
it for you,
whereas
coaches
shepherd you
so that you
can do it for
yourself
the coach—I have the skill set to shepherd you and usher you
so that you can do it yourself.
In a moment, we will get to why this is so relevant and
important these days, especially in this over-communicated,
over-marketed and just over-abundantly-ADHD society of so
much information flying around.
Before that question of why it’s relevant, I think it’s important
to talk about not only a game to play, but specifically a
winnable game with only two results. One is learning, and
the other one is winning.
Dave, why is finding the winnable game as a context so important?
Then we’ll get into why it’s so relevant and important.
Dave:
It’s a great point, Alex. When we talk about coaches that are
tagged, coaches help you play better.
I think we’re really coming out of an era in the industrial age
of 20th century where everything came about with work. It was
work, work, work. It was all about task lists, task management,
command and control.
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In that era, play got sort wiped out. We weren’t allowed to
play until our work was done. That seemed to be the mantra
of the 20th century.
Engagement
comes
when you’re
at play
I think what’s happening now is people are yearning for something deeper. They’re yearning for engagement. Engagement
comes when you’re at play.
That includes so many different things, including the ability
and willingness to fail and make mistakes that you don’t get in
the 20th century. Their mentality was all about the fact that
failure is not an option, all this macho stuff, zero defects.
If you try to live a zero-defects life, you are playing an unwinnable
game, and I think that’s what happened. The 20th century
became this massive unwinnable game because we were all trying
to live by the mantra of failure is not an option, zero defects, do
it right the first time or don’t do it at all.
Those mantras of life from the 20th century set us up to fail,
and then we didn’t even want to play.
If you know you’re going to fail, why play? We would just go
through the motions. Life became, “Thank God it’s Friday. Let’s
drink beer and watch television.”
It was a pretty sad state of affairs.
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As we look at this new age of engagement and we talk about
the spirit of play and playing a winnable game, this means
that it’s a game that’s in that sweet spot. It’s not so far ahead of
you that you can’t reach it, but it’s not so easy that it’s inside
The winnable
game is
always on the
edge of your
comfort
zone
your comfort zone.
The winnable game is always on the edge of your comfort zone.
That’s part of what being a great coach is.
You have to know someone personally to truly know where
their edge is so that you can always guide them to the next
step outside of their comfort zone. That’s why we talk about
coaching as personalized support and failure.
Two hundred people on a webinar could be a great thing for
sharing some information, but that’s not coaching. Coaching
is personalized to the individual—they must be personally
engaged on the edge of their comfort zone, which is going to be
different from someone else’s comfort zone and someone else’s.
The winnable game is what’s right on the edge of your comfort
zone. It’s your next step out of where you have been so that you
can play bigger and have a bigger contribution to the world.
Alex:
Thanks, Dave. We’re going to do some engagement now. I do
this every week. We have new affiliates. I want to welcome
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Jan, Miguel, Mindy, Susan, Ernest, Kristen, Bernard, Kristen,
Scott, and Melody. Thank you for joining us. Please go to
www.MarketingOnlineHangout.com and comment and share.
Coaching is
personalized
support and
failure
I would also like to welcome Scott, Chris and Cheryl.
The bottom line is we have a 21-day challenge at Marketing
Online. On the live version of this hangout, we did a crowdsourcing test to see what words we’re going to use in place of
another word as a challenge.
When you come into Marketing Online, everyone is challenged
publicly for 21 days to make over whatever it is they are doing.
It could be a website makeover or a marketing plan makeover,
but also it’s a quick start to get them going.
The first 28 days are critical. That’s how long it takes concrete
to dry, by the way. My dad is a civil engineer, and it takes 28 days
for concrete to dry. That’s also when you hit the big resistance
in coaching. The 21-day quick start gets things going.
We call it a challenge, but we can’t do that anymore because we
have a 90-challenge that many people are taking.
When we hosted this hangout, we did a crowd-sourcing
challenge to find out which word—I had two of them—was
going to be the choice of the crowd. This is exactly what you
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can do while using this technology or while prospecting for
your new clients if you’re a coach. Stay tuned for that.
Before we move on, I want to acknowledge Oscar’s Organic
You need to
know the why
because the
bigger the why,
the easier
the how
Dog Treats, Amy Mulkey, Laurie Robertson, Jessie, Malcolm
Dell, Dave Obano, Wendy all the way from Australia, New
Parenting Hangout, Vick Billson, and it goes on and on and on.
Remember, we are on Twitter, too. You go to Twitter, and then
use the MOHangout.
Dave:
MOHangout, baby.
Alex:
We’ve talked about the head, what is coaching? Now it’s the
heart, why? The bigger the why, the easier the how.
Dave, why is coaching so relevant and so critically important,
especially today, no matter what occupation or vocation
someone is involved in?
Dave:
It’s a great question, Alex. I love it. That’s the one thing I just
want to comment on about Coachville. We’ve been a coach
training company for so long, and we always had people coming
who wanted to become professional coaches.
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Now what’s happening—and this is so exciting—is that
people from all fields of endeavor are coming to learn how
to coach because they’re seeing that something is missing.
Coaching
is the craft
of positive
influence
Something is missing in their ability to be a positive influence
in the lives of others.
Coaching is the craft of positive influence.
That’s when you talk about this great distinction between
command and control. We all learned in the 20th century that
if someone is to do something, you just tell them what to do and
then because you control them, they do it. What we’re finding
now is that doesn’t work at all. Maybe it never worked so well,
but it worked to some degree in the 20th century.
It doesn’t work now in this new connected economy. People are
mobile. They don’t have to listen to you, and they want to go
more with the heart, like you said. It’s more about going with
their feeling, with their purpose, with their passion.
The skill of coaching, the craft of coaching, the principles of
coaching are about positive influence. You may have great
information, and if you’re here, you’re here because you have
information. You have something you want to share.
The question is, what does it take to get someone from your
information to the results and transformation that they’re
yearning for and that you want to get them to?
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What we found over the last 10 years of the information age is
that information alone does not produce results. Information
alone does not create transformation. In fact, information has
Information
alone does
not create
transformation;
therefore, you
must provide
engagement,
as well
an inverse relationship with transformation, meaning the more
information you try to give someone, the less likely they are to
experience transformation.
What you have to do is learn how to give less information—no
more $5,000 bonus blah, blah, blahs because that doesn’t serve
anyone. What you want to do is give less information, but offer
more engagement.
You need to walk with them on the path and teach them.
Show them personally. Share your stuff with them personally
as they’re moving along the path so that it’s relevant to the
moment and so that you’re guiding them through their fears.
Help them climb that mountain from information to results.
It’s a long climb, and there are a lot of pitfalls along the way.
As a coach, what it means is you now have the skill and ability
to walk with someone through their fears and up the mountain
towards results and transformation. Really, that’s why it’s so
important because no matter whether you’re a doctor, a lawyer,
a fitness trainer, in the health field or whatever field you’re in,
just telling people what to do is not going to do it.
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You have to have a capacity to walk with them on that journey.
That actually requires some special skills.
We all have the ability to walk with someone through fear and
We all have the
ability to walk
with someone
through fear
and through all
the challenges
that their life
has, but
are we good
at it?
through all the challenges that their life has. We have this
ability as humans. We do have the ability. The question is, are
we good at it? That becomes the question, are we good at it?
Do we know really how to do it? That’s where the skills and
craft of coaching come into play.
Alex:
I have found in my own business that you don’t have to have
a coaching business to utilize coaching because to mess things
up in a business requires a computer or some technology. To
really screw things up, I mean to really create some disasters
requires a human being.
If you want to avoid a disaster when you have a mis-hire or
have someone who you feel could be coachable but you don’t
have the skills, you can get certified as a coach just to drive
business with your existing team.
Dave:
So true. I think that’s absolutely true, yes.
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Alex:
You can become a coach and be certified as a coach right now.
Whether you want to become a coach or not, you’re in the right
place. Whether you want to use coaching skills or not, you’re
still in the right place.
In coaching,
you’re either
working in
your business
or working
on your
business
In coaching, you’re either working in your business or working
on your business. This is, of course …
Dave:
That’s Michael Gerber.
Alex:
Exactly. That’s Michael Gerber. I’ve had dinner with him
many times. He talks about the EMyth. He’s had various
iterations of that book.
Here’s the challenge with coaches. They think this is the
business. They think working in the business, where they
get the certification, they think that’s the business. But this
is the business:
P
O
M
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We are going to talk about how you grow and scale your business.
I’m going to introduce you to something before I ask Dave how
to grow your business as a coach.
Production is
where most
people put all
of their effort
as a coach,
but you must
also put
effort into
operations and
marketing
On the previous page, what you’re looking at is an inverted
triangle:
O P stands for production,
O O stands for operations, and
O M stand for marketing.
Production—that’s what you’re doing as a coach. For example,
Dave, you’ve been to many of the seminars. Production is what
we’re producing, and we’re getting transformation on the stage
level. For coaching, like you do on Fridays, which we want to
introduce later, that’s the production of coaching.
Here’s the problem. Production is where most people put all of
their effort as a coach.
There are still two more parts to business.
Operations is bookkeeping. It may also be having a G+ account
and doing some webinars. Those are operations.
Then, everyone forgets about marketing. Typically, they’ll spend
maybe 75% of their resources and time at the top of this triangle
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and only 25% down at the marketing level. Here’s the challenge
with that. The total triangle is the business.
There are adjuncts. There are costs. There are generators—
revenue generators.
You need to
coach and
shepherd
people into the
business, not
sell or pitch
to them
If you utilize your coaching skills as a marketer, then go back to
doing one thing. You go to engaging and enrolling people versus
commanding and controlling. You’re coaching and shepherding
people into the business. You’re not selling or pitching.
How do you get a coaching business off the ground, Dave?
You’ve taught this. You’ve taught it to my teams. How do you
get started? How many steps are there, and how does it work?
Dave:
First, I want to introduce a special card:
This is the distinction I like to use. Playing for your business is
when you’re doing the thing—the fulfillment of what people sign
up for. Playing with your business is when you are creative and
applying your coaching abilities every aspect of the business.
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I always tell people that everything you do is marketing. I think
ultimately what you really want to understand as coaches is don’t
think that now I’m coaching and now I’m marketing.
The first step
of coaching
is a boldness
and a tenacity
to share who
you are in
the world
In this new connected economy, we’re in a more tribal world.
We’re back to the tribal world. We have to find our tribe. You
have to be of service to your tribe. We have this tribal sphere
with moving tribes, and we have virtual tribes where we connect.
As coaches, everything you do is marketing.
How do you get started as a coach? There are really three steps.
They are big steps, but there are three steps.
The first is to really define your tribe. Who are you here to
serve? Your tribe includes who you’re here to serve.
Next is the value. Who are you? It’s starts with that big question.
Who are you really? To determine this, you begin with what
your real passions are, your values, your quirks, your skills, your
knowledge. What is the value of you?
Be really bold about who you are in the world. That’s the first
step of coaching—it is a boldness and a tenacity to share who
you are in the world.
The second step of marketing yourself as a coach is to actually
get good at the craft of coaching. How do you get good at
something? You practice like crazy.
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This is the thing that people forget is that in any endeavor in
life, if you want to get good, you have practice. It comes back to
what Alex is talking about, engage and enroll.
You have to
be tenacious
about your
desire to be of
service
You don’t need to have a database of 5,000 people. You don’t
need any of that stuff to get started as a coach. You just need
five players—five. That is what you need.
If you practice and coach five people every week, you will
build the skills and the craft—exactly five. That’s it. Coach
five people, whether it’s your Facebook friends or LinkedIn
connections. As I said, it starts with being bold—”Here I am,
and here’s what I have to offer.”
Here’s another interesting point.
We talk about what it takes, and this is what the third step
is about. The third step is tenacity. You have to be tenacious
about your desire to be of service.
What I mean by tenacious is if you go to a networking event or
if you’re on Facebook and are connecting with someone, if you
think someone is interesting, you say, “I think you’re awesome.
You should hire me as a coach.”
You need to be courageous because if you think someone is
awesome, that means there’s something about them that’s
resonating with you. In that case, something about you is likely
going to resonate with them.
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You have to be tenacious in your desire and your ability to offer
yourself as a coach to people. What we have thought of in the
past is I’m just going to attract. Attracting is good, but when
In coaching,
you’re not
looking for
people who
need to be
fixed; you’re
looking for
people who
are awesome
to recruit onto
your team
they come around you, you’ve got to be tenacious and offer—
”I’d like to coach you.”
The last distinction I want to bring up is a big one because
there’s so much confusion from the 20th-century, self-help
world that was always about, “Find the pain. Find the pain.
Then, you have to fix the pain.”
In coaching, you’re not looking for people who need to be
fixed. You’re looking for people who are awesome to recruit
onto your team.
Think about great athletic coaches. They don’t find people who
need to be fixed for their team. They go and find great players
for their team. We have this idea, this notion, that only broken
people hire services. This is over. This is not true.
There are people who need wounds healed, yes, and they will
go and find someone to help heal their wounds. We’re all in
for that. It’s not that that doesn’t exist, but that’s not what
coaching is about.
Coaching is about finding great players—people who are
awesome—and saying, “I’d like to coach you. I can help you
raise up your game with what I have to offer.”
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Look for people who are awesome and challenge them and say,
“I’d like to coach you so you can raise your game.” That’s what
we’re talking about, but that requires real courage and tenacity.
As a coach,
you’re looking
for people who
are as good
as you, and
even better
than you
It used to be you’d find people who were less than you, and then
you could help them. As a coach, you’re looking for people who
are as good as you, and even better than you, and saying, “I’m
a coach. I’m going to apply my coaching skills to you and your
awesomeness and help you raise your game.” That takes courage
and tenacity, but ultimately that’s what it comes down to.
If you want to be a coach, you have to find your tribe, and you
have to practice like crazy. In addition, you must be tenacious
about offering what you do.
Alex:
It’s very, very simple. Very straightforward. Right now, I want to
be tenacious about not only engaging but also acknowledging
our Twitter followers.
Dave:
Nice.
Alex:
Look at what we have. Sam Silverstein, welcome. Of course,
Dave Albano who’s always there. Welcome, you guys. Twitter,
25
to me, is the ADD social network platform. It’s so fast I can’t
keep up with it.
Engagement
is about caring
and about
service
Dave:
It’s exciting.
Alex:
We have a special person on Twitter. I get these messages, and I
want to acknowledge them as they come. Engagement is about
caring. Engagement is about service because during the live
hangout we had four people in the background who not only
engaged people on this hangout, but also gave me feedback on
who to acknowledge, what’s happening and how we’re doing.
That is coaching, only it’s coaching multiplied because now
we’re outsourcing it. You see.
Dave:
You have a team.
Alex:
Yes, we have a team.
Now, I want to come to the big question, and you’re only going
to have a few minutes to cover this. We’ll hopefully expand
upon it at another session that we do together.
26
You to do the
actions to
create a result
in order to play
a winnable
game
Dave:
Yeah, yeah, yeah.
Alex:
That’s the roadblock question, and it’s the biggest roadblock.
Before we go there, though, I’m going to do some crowd sourcing
about the 21-day challenge. We are no longer going to call it a
21-day challenge. We want to call it one of two things, which
the viewers of the live version of this hangout will vote on.
It will either be called a 21-Day Quick Start or a 21-Day
Makeover. When you go into Marketing Online and sign up
for this, we engage you for 21 days so you don’t quit.
We are action centered, not results centered. This means
that we don’t care about your results for the first 21 days. We
just want you to do the actions to create a result and play a
winnable game. This is really the dialog-centered way that we
communicate these days. It really works.
Dave:
It’s really cool.
Alex:
Dave, here’s the question. What is the number one roadblock
that gets in the way for a coach to become a coach or for an
entrepreneur to utilize coaching to help build his or her team?
What would you say that is?
27
Dave:
All right, there are a lot of things you might think it is, but
it’s probably something most people have never thought about.
That is, you have to be in a winning environment.
True genius
always arises
in a gathering
of like minds
that are
challenging
each other and
supporting
each other
You’ve probably were taught during the 20th century that when
you want to do something, you have to do it on your own—
it was about self help and doing it yourself. People are still
intoxicated with the do-it-yourself mentality.
The truth is, true genius always arises in community, in a
gathering of like minds that are challenging each other and
supporting each other.
If you really want to do anything in your life, but especially in
coaching, you have to be in a tribe of people where you’re being
challenged and supported on a daily basis by coaches, by peers,
by colleagues, by new ideas and by other people.
When this happens, you realize, “I want to do what they’re
doing,” and someone challenges you. This is called “designing a
winning environment.”
Alex:
Let’s look at these environments, Dave. These are the nine
environments of you. I’ll just do a quick synopsis.
28
With a
transformation
from will
power to world
power, the
environment
always wins
Dave:
Go for it.
Alex:
With a transformation from will power to world power, the
environment always wins. The environment always wins.
The nine environments are:
O Memetic
O Relationships
O Network
O Financial
O Physical
O Nature
O Body
O Self
O Spiritual
Those are all separate environments. Dave, why the different
environments, and how do you design these environments to
make a more winnable game?
Dave:
It’s great. The initial design of this was by Thomas Leonard.
He came up with this real startlingly awareness that humans
29
evolve by adapting to their environment. If you want to
become something, you will always become who you become
by adapting to what is around you.
Your
environment
programs your
subconscious
mind, which
actually
determines
what you
will do and
what you
won’t do
If we know this to be true, then you actually design what is
around you so that you become who you want to become.
You must put in your environment around you, in your
relationships, in your physical spaces, in your network, in your
finances, a picture of who you want to become. Then let it
evolve you forward.
That’s what we call world power—it’s adapting to your world
versus will power, where I have to do it all myself. That’s why
we came up with these different environments.
It’s just a picture or a way of understanding what is around
you. You have ideas around you. You’re in a network. You have
relationships. You have physical spaces. You have tools and
technology. These are the things that are around you, and every
aspect of that has an impact on you.
It actually programs your subconscious mind.
Your environment programs your subconscious mind, which
actually determines what you will do and what you won’t do.
That’s why this is so critical to success in most, yet everyone
leaves it out.
30
Alex:
Context is decisive. You’ve heard many people say that because
the content is important, but what’s the frame that you’re
putting it around? With these nine environments, if they’re
If your
environments
are designed
properly,
it almost
becomes
unconsciously
competent
where you flow
right into it
designed properly, it almost becomes unconsciously competent
where you flow right into it.
Dave:
Exactly.
Alex:
I’m going to ask you a question that I’ve never asked anyone
before, but I’m going to tell you this because I’ve found that—
for me—there is a 10th environment. It is priority, focus.
What lens do we look through all of these environments first in
order to start at the most impactful and easiest? I’m just going
to tell you flat out first what I have seen.
Dave:
Tell me.
Alex:
When I start coaching students, colleagues, clients, even
relatives and friends…
Not immediate family because that never works. You can never
coach immediate family.
31
Don’t focus on
strengthening
your
weaknesses,
but rather
strengthen
your strengths
Dave:
Don’t do that.
Alex:
No, never.
Ultimately, of these nine—memetic, body, self, spiritual,
relationships, network, financial, physical and nature—most
people go to financial first. That’s what I’ve seen. The natural
tendency is my finances are sick, so I have to heal it.
That’s a huge mistake I have found because focusing on
something that’s so broken is not strengthening a strength;
it’s strengthening a weakness. You could use the other
environments to pull up finance a lot easier, like raising the
tide so that the boats rise.
In my experience, the self environment with the strengths,
talents and character, that’s what I have always started with.
Dave:
That’s awesome.
Alex:
When that’s in place, then the next place I go is relationships
because once I know who I am, what I stand for and what my
beliefs are, I go to a close relationship environment for family,
friends, etcetera.
32
Basically the ones who are passionate, I don’t spend as much
time with. Instead, the ones who are committed are the ones
I spend more time with because passion in our model does not
Passion does
not produce
commitment;
commitment
produces
passion
produce commitment. Commitment produces passion, which is
said often by one of my coaches, Roy H. Williams.
What do you do?
Dave:
That’s a great point, Alex.
Alex:
When you’re starting, what do you do? It’s critically important to
have a focus, and that’s what I like to call the 10th environment.
It is a priority.
What do you start with first? What’s the lens? What do you
do when you’re starting out with a new client or a team or
coaches and say, “Let’s get our environmental design in play”?
Where do you start?
Dave:
Alex, it’s great. I love your idea of starting with self. I think
that’s brilliant. I really think that is a big point.
What I have found is the easiest for people to see is their physical
environment. They can look around them and see. I ask people
33
to look around and ask, Does everything in your space inspire
you to become who you want to become?
If you look around and you see messes and think, “It’s not a
The reality
of business
today is that
all opportunity
comes
from your
network
big deal; it’s just a little mess,” but what you don’t realize is
that little mess is programming your subconscious mind every
moment of every day. Do you know what it’s telling you? You
don’t have your act together.
If you’re walking around thinking you don’t have your act
together, subconsciously you’re going to play smaller than you
would if you felt like I’ve got it all together here—”Looking
around me, everything I see I love; it inspires me.”
Then, that is the first thing that people see and can touch.
The second environment I go to is network because the reality of
business today is that all opportunity comes from your network.
The thing that will make you feel better about yourself more
than anything else is when you feel like you have opportunity.
It’s great when you feel like you have opportunities and an
abundance of opportunities, where people are inviting you to
do stuff and are inviting you to participate, “Dave, I need you
to coach this group,” “Bill, these people really need you.”
In this case, you feel like your network is providing you with
opportunities. That’s when you feel so good and strong and
confident about your ability to go out in the world and contribute.
34
I would say where to start really comes down to what will make
you feel the best about yourself the fastest. I think self is right
on the money because when you feel like you know who you are
Where to
start in
designing your
environment
really comes
down to what
will make you
feel the best
about yourself
the fastest
and what you have to offer, that is critical.
When you look around at your physical space and don’t see too
many messes and you feel like you love this place and feel good,
then when your network is providing you opportunities, you
will feel like you matter and have value.
Those three are the three that I focus in on first.
Alex:
It’s critical to look at the environment before it is designed in
order to determine what you focus on because when I see a mess
in the office that’s so big it’ll take two weeks to clean it, then I
focus on their self so that they’re capable of cleaning the mess.
Dave:
Right, right, right. That’s good, too. I like that.
Alex:
Awesome. Here’s what’s happening. We want to bring Coach
Dave in not only as part of our faculty inside the Marketing
Online environment, but this is also where we engage.
35
You come into the training area. If you want to see Coach Dave,
you click on faculty. You can see our other faculty members
there that are in the membership.
It’s critical to
look at the
environment
before it is
designed
in order to
determine
what you need
to focus on
There, you will find Coach Dave Buck. We want him to have a
much deeper play with us. We want him to get more involved and
coach our community so that he can certify them via Coachville.
Here’s an important call to action for this hangout. We’re not
selling anything… actually, what we’re selling is engagement.
However, we’re not enrolling you into a program.
We want you to tell us yes or no. Be decisive. A maybe is not
okay. Even a shy yes is not okay. It’s yes or no about involving
Dave inside the members’ environment. You can become a
member for 21 days for $15. It’s less than a couple lattes at an
airport and less than a pair of good socks anywhere.
Here’s the key point. If it’s no, we don’t want to know. If it’s
yes, then do you want that hangout to be about environmental
design, or do you want Coach Dave to do a live coaching?
Please don’t make it conditional. Do you want environmental
design to be the topic, or do you want the topic to be live coaching?
Look, we had two crowd sourcing elements here. We had a
choice between quick start or makeover to replace the 21-day
challenge. Do you want to see 21-day quick start or 21-day
36
makeover? That’s one crowd-sourcing vote. Remember, we’re
focusing on the question mark not the exclamation point.
With the exclamation point, many marketers not only go in
Many
marketers
not only go
in the wrong
direction,
but they
actually go
in the wrong
direction
enthusiastically
that direction, but they actually go in the wrong direction
enthusiastically. We don’t want to do that.
If yes, you want more from Dave, then should the topic be about
environmental design in a live hangout for one hour, or about
live coaching where Dave is actually coaching live?
Dave, just to finish up, you do this every Friday. I wish I had my
hat because I’d tip it to you. I’ll bow instead. You have coaching
that’s live on Google every Friday.
Dave:
Yes, it’s on Google+. We love Google+. I really want to thank
you because this show that you’ve created here, which is an
amazing value, really inspired us. We said, “We want to do
something. We want to be in the cool kid club like Alex.”
We have our show on Friday. It’s called Crazy Coaching Friday,
and you can find it on www.Coachville.com. We do a 90-minute
live group coaching where I coach people.
We have six people on the hangout, where I’m coaching
them face-to-face using Google+. Sometimes they coach me.
Anybody could end up getting coached.
37
We pick a topic, and then we coach each other. You get a chance
to really see and experience real coaching face-to-face on the
Google+ hangout. It’s really inspiring. Every week something
In live
coaching
sessions,
something
miraculous
always
happens
miraculous happens.
Alex:
I’m not going to stroke your ego, but you deserve every bit
of this. So I want to say that I’m seeing the comments, “We
want Dave. We want Dave.” That’s on one post. I see, “Yes to
Dave live coaching.”
Remember, it’s environmental design versus live coaching. I
want you to vote. We are coming close to our 1,000th comment.
I don’t think there’s another Facebook stream or any kind of
stream with Google+ Hangouts on a regular show that has
1,000 comments. If there is, I’m sure I’m going to know about it
shortly after this show.
Let’s get our 1,000th comment as we close this show. Dave, I’m
going to ask you a final question that we didn’t talk about.
Dave:
Sure, ok.
Alex:
I’m going to think about it as I’m talking.
38
Dave:
I love that, think of your question in the moment, Alex.
That’s coaching.
The important
aspect of
building your
business is
this concept of
natural growth
versus artificial
growth
Alex:
The important aspect of building your business is this concept
of natural growth versus artificial growth. Marketers are
artificial sweeteners. We go after suspects and prospects, and
we want to bring them on board. In order to do this, we need
a lot of repetition because we don’t have the credibility or the
relevance for people to say yes right away.
However, with all natural organic growth, that’s where you
take your existing coaching clients—maybe those five free ones
that you got—and you ask them who’s most likely for them to
recommend to enroll in the coaching.
Dave:
It’s so true, Alex.
Alex:
Especially if there is someone who wants to create a coaching
business, you now have your group of accountability partners of
which you’re building a revenue stream.
It’s an insurance-enrolling agent—I hate the word salesman or
woman. With anyone who enrolls people, the most predictable
buyer is your advocate who’s already with you, not the person
39
who’s just casually kicking the tires and might say yes. It’s
someone who chose yes, yes, yes, yes.
Ask them, “Who would you most likely refer to me?” so that I
Ask those who
have already
said yes to
you, ‘Who
would you
most likely
refer to me?’
can have a strategy session with them. That’s called the ultimate
question. At some point, we’ll dedicate an entire hangout to
that question.
Dave:
That’s a great question.
Alex:
Dave, here’s my question for you. First of all, did you have fun?
Dave:
I did. I had an awesome time, Alex. I want to just acknowledge
you because you are leading the way from the 20th century
marketer to this 21st century engager—a person who is engaging
their team. I really want to acknowledge you.
You’ve made a 180-degree mind shift. It’s stunning and beautiful
to watch. I just want to really acknowledge you for that.
Alex:
Thank you. We went from caterpillar crawling to butterfly
flying, and hopefully, it’s not only acknowledgment. Hopefully,
40
we’re doing a lot of good. We’re getting a ton of comments, so I
think we are.
My question to you, Dave, is what would you vote for when it
To do a craft
well, one
of the most
important
things is
to observe
other people
practice
the craft
comes to our topic if you were someone participating on this
Market Online Hangout? Would you prefer a live coaching or
would you prefer an environmental design show? And then
why? Why would you make that choice?
Dave:
I think I would go for the live coaching because coaching is a
craft. To do a craft well, one of the most important things is to
observe other people practice the craft.
You might be coaching or doing some things that are like
coaching, yet you might not know if it is really good or what
you are doing here. If you get a chance to watch coaching,
whether it’s me or other people practicing the craft, it will help
you improve. I think that would be the first thing is to just do
the live coaching.
Then, the second thing is let’s play the abundance game and
let’s do two. I’ll do coaching, and then we’ll do environmental
design another time.
Alex:
That’s why we say yes or yes, right?
41
You have the
opportunity to
say yes and
yes, rather
than yes
or no
Dave:
Yes or yes. I’m with you on that question.
Alex:
Great! This is going to conclude our hangout. Thank you for
joining Dave and me. Go to www.MarketingOnline.com and
take the 21-day quick start or makeover—whatever you’d like
to call it. Be part of the community.
You’ll see Dave there. They’ll be special privileges, moneywise,
so that you’re financial environment will not be hit as hard.
Come on board. Say yes.
Join us next week for another Market Online hangout. Thank
you for participating and engaging.
42

Alex Mandossian`s Background - Hangout Marketing Challenge

Transcription

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