Türkiye Ulusal Ajansı

Türkiye Ulusal Ajansı
Erasmus+ Lansman Etkinlikleri
Dr. Ranâ KASAPOĞLU ÖNDER
İletişim Koordinatörü
21.06.2014
Antalya, Yükseköğretimde Hareketlilik Proje Yönetim Toplantısı
1.PAST: WHAT WE DID?
Turkish National Agency, Launch Activities of Erasmus+ Programme, MEETINGS
•Erasmus+ Launch
Event
•Meeting for Erasmus+
Opportunities for
Business World
•Meeting for Erasmus+
Sport Projects
INFORMATION MEETINGS
INFORMATION
MEETINGS
•Reached 9.395
people with 101
face to face
meetings
•81 provinces
MEDIA WORKS
VISUAL MEDIA
ERASMUS+
SHORT INTRODUCTORY
MOVIE
• Shown at national tv
channels, cinemas,
social media tools and
all meetings of Turkish
National Agency during
the launch period.
• Promoted via printed
publications
• TRT
• NTV
• CNN Türk
• Show TV
• Kanal D
• Kanal 7
• Kanal 24 Ads equivalent:1.6M Euro
National Football Director of Turkey,
Fatih Terim:
“Erasmus+ offers the chance to have education
and new experiences in Europe for everyone
interested in sport.”
Head of The Union of Chambers and Commodity
Exchanges of Turkey,
Rifat HİSARCIKLIOĞLU:
“Innovations that business world needs are
developed by Erasmus+.”
TV Producer,
Acun ILICALI:
“Whatever your area of interest and your
education background, you can build your
future career by Erasmus+.”
Erasmus+ TV Programme promoted Erasmus+ and disseminate
good practices.
Broadcasted in 13 episodes in TRT Okul (School) National TV
Channel.
Product Placements in TV series
Short introductory movie is shown at 250 movie halls / theatres
• News on National TV
Channels
• Specific National TV
Programmes
• Erasmus+ News
on National
newspapers,
online portals
and journals
SOCIAL MEDIA
Online Trainings:
• ECAS and PIC number
registration
• Erasmus+ Programme
SOCIAL MEDIA CAMPAIGNS
• Erasmus+ Clues Campaign in
Facebook
• Smiley Faces in Twitter
• Erasmus+ Thematic Promotion
Campaigns
Erasmus+ Messages from Wellknown Personalities
SPECIAL ACTIVITIES
• Erasmus+ First day Stamp and Envelope
• Erasmus+ National Lottery Ticket
BASKETBALL MATCHES
•
ANADOLU EFES –
KARŞIYAKA, Turkey
Cup Final Match,
09 February 2014
•
GALATASARY LİV
HOSPITAL – UŞAK
SPORTİF,
05 October 2013
• GALATASARAY –
FENERBAHÇE, Turkish League 09 December 2013
OUTDOOR AND INDOOR ADS
PUBLICATIONS AND
PROMOTIONAL MATERIALS
FLYERS FOR EACH PROGRAMME AND ERASMUS+ IN GENERAL
PROMOTIONAL MATERIALS
•
European
Passport
•
Files, notebook,
green pen set
•
USB Memory
2.FUTURE: WHAT WE’LL DO?
COOPERATIONS and PROTOCOLS
BUSINESS WORLD: Corporate Social Responsibles
• Promotion of Erasmus+ as a complementary tool.
VOLUNTEERS: Corporate Social Responsibles
• Creating synergies between the parties of EVS :
• Volunteer
• Hosting Inst.
• Sending Inst.
EVENTS
Dissemination and Informational Events both before and after the Call
for 2015 such as thematic meetings for volunteers, women and children.
SOCIAL MEDIA
Campaigns to foster Erasmus+ and encourage young people to benefit
from Erasmus+ via good practices
PUBLICATIONS and PROMOTIONS
E-Bulletin for Erasmus+ distributed via emails to former&current
beneficiaries and published in electronic page for potential beneficiaries.