global corporate relations | july 2015

Transcription

GLOBAL CORPORATE RELATIONS | JULY 2015
THE HEINEKEN COMPANY
BRANDS & INNOVATION
BREWING A BETTER WORLD
OUR PRODUCTS: BEER & CIDER
RECENT PERFORMANCE
HEINEKEN | PROUD, INDEPENDENT, RESPONSIBLE GLOBAL BREWER
THE WORLD’S MOST INTERNATIONAL BREWER
• NO 1 IN EUROPE
• NO 3 IN THE WORLD
• PRESENT IN >70 COUNTRIES GLOBALLY
SURPRISING AND EXCITING
CONSUMERS EVERYWHERE
LONG AND PROUD HISTORY AND HERITAGE
BRANDS & INNOVATION
RECENT PERFORMANCE
HEINEKEN | BREWING GREAT BEERS, BUILDING GREAT BRANDS
OVER 250 BEER AND CIDER BRANDS
OUR FLAGSHIP BRAND, Heineken®, IS THE WORLD’S
LEADING INTERNATIONAL PREMIUM BEER
DESPERADOS, SOL, AFFLIGEM AND CIDERS
COMPLEMENT OUR GLOBAL BRAND PORTFOLIO
PASSION FOR QUALITY AND INNOVATION
BRANDS & INNOVATION
RECENT PERFORMANCE
Heineken®
BRAND
MARKETING
BIAS
HEINEKEN
IS UNIQUE
UNIQUE HISTORY
& FAMILY
INVOLVEMENT
PASSIONATE
PEOPLE
TRULY GLOBAL
FOOTPRINT
PROVEN SUPPLY
CHAIN SKILLS
BRANDS & INNOVATION
HEINEKEN | OUR VALUES
PASSION FOR QUALITY
ENJOYMENT OF LIFE
BRANDS THAT PEOPLE LOVE
RESPECT FOR PEOPLE & PLANET
RECENT PERFORMANCE
BRANDS & INNOVATION
RECENT PERFORMANCE
HEINEKEN | A LONG AND PROUD HISTORY & HERITAGE
WE ARE
CROWNED AT
THE GRAND PRIX
PARIS FOR
QUALITY,
FOCUSED
INNOVATIONS
WE SWITCH TO
BOTTOM
FERMENTATION:
CLEARER, PURER,
LONG LASTING
BEER
1864
THE HEINEKEN
FAMILY ENTERS THE
BEER BUSINESS
1869
1886
DR.H ELION
CULTIVATES THE
HEINEKEN A-YEAST
=> UNIQUE
FLAVOUR
1889
BRANDS & INNOVATION
RECENT PERFORMANCE
ALFRED
HEINEKEN
BEGINS ‘BEER
CAN TRAVEL’
GLOBAL
MARKETING
STRATEGY
HEINEKEN MOVES
INTO ASIAN
MARKETS
1928
EARLY STAGES
OF UNIQUE
ADVERTISING AND
BECOMING TRULY
INTERNATIONAL
1929
1933
Heineken®
IS THE FIRST
IMPORT BEER TO
THE US AFTER
PROHIBITION IS
LIFTED
1954
1968
HEINEKEN
ACQUIRES AMSTEL
BREWERY
BRANDS & INNOVATION
RECENT PERFORMANCE
ACQUISITION OF
BRAU UNION IN
AUSTRIA
1982
PRODUCTION
TRANSFER FROM
AMSTERDAM TO
ZOETERWOUDE IN
THE NETHERLANDS
2003
ACQUISITION OF
FEMSA CERVEZA
2008
ACQUISITION OF
SCOTTISH &
NEWCASTLE
2010
2012
ACQUISITION OF
ASIA PACIFIC
BREWERIES
BRANDS & INNOVATION
RECENT PERFORMANCE
HEINEKEN | TRULY GLOBAL PRESENCE
81,000 EMPLOYEES
>160 BREWERIES IN
OVER 70 COUNTRIES
GROUP BEER VOLUME*
IN 2014: 198.8 MILLION HL
* Consolidated beer volume plus attributable share of
beer volume from joint ventures and associates
HEINEKEN OPCO
JOINT VENTURES
EXPORT
LICENSES
BRANDS & INNOVATION
OUR BUSINESS PRIORITIES
GROW THE Heineken® BRAND
EMBED AND INTEGRATE SUSTAINABILITY
CONSUMER-INSPIRED, CUSTOMER-ORIENTED, BRAND-LED
CAPTURE THE OPPORTUNITIES
IN EMERGING MARKETS
LEVERAGE THE BENEFITS OF HEINEKEN’S GLOBAL SCALE
DRIVE PERSONAL LEADERSHIP
RECENT PERFORMANCE
BRANDS & INNOVATION
RECENT PERFORMANCE
GROW THE Heineken® BRAND
Heineken® IS OUR MOST VALUABLE BRAND &
A KEY STRATEGIC ASSET
STRONG GLOBAL BRAND EQUITY
STRONG GLOBAL PLATFORMS
TO FURTHER GROW THE BRAND
UNDISPUTED LEADER IN THE
INTERNATIONAL PREMIUM SEGMENT
WITH 19% CATEGORY SHARE
BRANDS & INNOVATION
RECENT PERFORMANCE
CONSUMER-INSPIRED, CUSTOMER-ORIENTED, BRAND-LED
WE ARE COMMITTED TO BEING PART OF THE
CONVERSATION WITH CONSUMERS &
PREFERRED PARTNER FOR OUR CUSTOMERS
EXPANSION OF OUR GLOBAL BRANDS
INVEST IN AND WIN WITH REGIONAL & LOCAL BRANDS
INNOVATION AT THE
HEART OF OUR BUSINESS
BRANDS & INNOVATION
RECENT PERFORMANCE
CAPTURE THE OPPORTUNITIES IN EMERGING MARKETS
50% OF GROUP REVENUES,
61% OF GROUP OPERATING PROFIT &
63% OF GROUP BEER VOLUMES
COME FROM DEVELOPING MARKETS
EMERGING MARKET FOOTPRINT TRANSFORMED
THROUGH A CLEAR ACQUISITION STRATEGY
STRONG ORGANIC GROWTH
FROM EMERGING MARKETS
BRANDS & INNOVATION
RECENT PERFORMANCE
LEVERAGE THE BENEFITS OF HEINEKEN’S GLOBAL SCALE
HEINEKEN IS INVESTING IN NEW INITIATIVES
TO BETTER LEVERAGE OUR GLOBAL SCALE
HEINEKEN GLOBAL SHARED SERVICES
DELIVERS EFFICIENCIES
HEINEKEN GLOBAL PROCUREMENT DRIVES COST
SAVINGS & MANAGES INPUT PRICE VOLATILITY
GLOBAL BRAND BUILDING
SUPPLY CHAIN OPTIMISATION
BRANDS & INNOVATION
DRIVE PERSONAL LEADERSHIP
>81,000 EMPLOYEES
>70 OPERATING
COMPANIES
HEINEKEN BEHAVIOURS
DRIVE OUR SUCCESS
RECENT PERFORMANCE
BRANDS & INNOVATION
EMBED AND INTEGRATE SUSTAINABILITY
BREW A BETTER WORLD IS ABOUT CREATING REAL
SUSTAINABLE VALUE FOR ALL OUR STAKEHOLDERS
SUSTAINABILITY IS A BUSINESS IMPERATIVE
TO ACHIEVE OUR BUSINESS OBJECTIVES
WE FOCUS ON:
• WATER
• ENERGY
• SOURCING
• RESPONSIBLE CONSUMPTION
• HEALTH & SAFETY
• COMMUNITIES
RECENT PERFORMANCE
BRANDS & INNOVATION
RECENT PERFORMANCE
OWNERSHIP STRUCTURE AND STOCK EXCHANGE LISTING
L’ARCHE GREEN N.V.
FEMSA
PUBLIC
51.709%
14.935%
HEINEKEN HOLDING N.V.
33.356%
BOARD OF DIRECTORS
PUBLIC
50.005%
12.532%
HEINEKEN N.V.
37.463%
SUPERVISORY BOARD
EXECUTIVE BOARD
REGIONAL MANAGEMENT
GLOBAL FUNCTIONS
OPERATING COMPANIES
Per June 2014
LEGAL ENTITIES
PUBLIC SHAREHOLDERS
MANAGEMENT
BRANDS & INNOVATION
ORGANISATIONAL STRUCTURE
EXECUTIVE BOARD
EXECUTIVE COMMITTEE
(FROM 1 JULY EXECUTIVE TEAM)
REGIONS
FUNCTIONS
OPCOS / JOINT VENTURES
RECENT PERFORMANCE
BRANDS & INNOVATION
RECENT PERFORMANCE
OUR EXECUTIVE BOARD
JEAN-FRANÇOIS VAN BOXMEER
CHIEF EXECUTIVE OFFICER &
CHAIRMAN OF THE EXECUTIVE BOARD
LAURENCE DEBROUX
CHIEF FINANCIAL OFFICER &
MEMBER OF THE EXECUTIVE BOARD
BRANDS & INNOVATION
RECENT PERFORMANCE
OUR EXECUTIVE TEAM
EXECUTIVE
BOARD
Chairman / Chief Executive Officer
Member / Chief Financial Officer
JEAN-FRANÇOIS VAN BOXMEER
LAURENCE DEBROUX
President Europe
Chief Commercial Officer
STEFAN ORLOWSKI
JAN DERCK VAN KARNEBEEK
President Americas
Chief Supply Chain Officer
MARC BUSAIN
MARC GROSS
President Africa Middle East and Eastern Europe
Chief Human Resources Officer
ROLAND PIRMEZ
President Asia Pacific
FRANS EUSMAN
CHRIS VAN STEENBERGEN
Chief Corporate Relations Officer
SEAN O’NEILL
BRANDS & INNOVATION
WORLD-CLASS BRAND PORTFOLIO
Heineken® IS THE WORLD’S LEADING
INTERNATIONAL PREMIUM BEER
COMPLEMENT OUR GLOBAL BRANDS PORTFOLIO
REGIONAL AND LOCAL JEWELS
OVER 250 BEER AND CIDER BRANDS
ACROSS THE WORLD
RECENT PERFORMANCE
BRANDS & INNOVATION
RECENT PERFORMANCE
Heineken® | OUR FLAGSHIP BRAND
UNDISPUTED LEADER IN THE
INTERNATIONAL PREMIUM SEGMENT (IPS)
AVAILABLE IN ALMOST EVERY
COUNTRY IN THE WORLD
A KEY STRATEGIC ASSET THAT SETS
US APART FROM OUR COMPETITORS
ONE WORLD, ONE TASTE,
ONE UNCHANGED RECIPE
BRANDS & INNOVATION
Heineken® | PURE PREMIUM
PRODUCT PLATFORMS
DESIGN
CREATIVITY
INNOVATIONS
RECENT PERFORMANCE
BRANDS & INNOVATION
Heineken® | IGNITING CONVERSATIONS
WORLD CLASS EVENTS
DIGITAL & SOCIAL MEDIA PRESENCE
MAKING RESPONSIBLE
CONSUMPTION ASPIRATIONAL
RECENT PERFORMANCE
BRANDS & INNOVATION
RECENT PERFORMANCE
DESPERADOS | PUSHING THE BEER CATEGORY LIMITS
A UNIQUE TEQUILA FLAVOURED BEER
WITH SUPER PREMIUM POSITIONING
DESPERADOS IS THE BRAND, BUT ALSO THE PEOPLE
WHO MAKE AND LIVE BY THEIR OWN RULES, TURNING
BORING AND PREDICTABLE INTO SOMETHING EPIC
SERVED IN AN ICONIC, PREMIUM,
TRANSPARENT GLASS BOTTLE
BRANDS & INNOVATION
SOL | ESPIRITU LIBRE
BORN IN 1899 IN INDEPENDENT MEXICO
SOL CHAMPIONS LOCAL HEROES – GUYS ALL
OVER THE WORLD DOING THEIR OWN THING
SOL SEARCH HELPS CONSUMERS FIND ORIGINAL
AND AUTHENTIC BARS, CAFES AND RESTAURANTS
ENJOYED IN 56 COUNTRIES
AROUND THE WORLD
RECENT PERFORMANCE
BRANDS & INNOVATION
RECENT PERFORMANCE
AFFLIGEM | 1000 YEARS OF FINE BEERS
CERTIFIED AND AWARD-WINNING BELGIAN
ABBEY BEER WITH A 1000 YEAR HISTORY
UNIQUE DOUBLE FERMENTED RECIPE THAT IS ONLY
BREWED IN BELGIUM UNDER THE CLOSE SUPERVISION
OF THE MONKS OF THE AFFLIGEM ABBEY
RANGE OF 8 BEAUTIFUL AFFLIGEM BEERS
BRANDS & INNOVATION
CIDERS | REACHING CONSUMERS THAT BEER CAN’T
HEINEKEN IS THE WORLD’S LEADING CIDER
PRODUCER WITH LEADING CIDER RESEARCH
AND DEVELOPMENT CAPABILITIES
ATTRACTIVE GLOBAL CIDER
BRAND PORTFOLIO:
BULMERS
STRONGBOW APPLE CIDERS
OLD MOUT
BLIND PIG
CIDERIE STASSEN
SUPERIOR REFRESHMENT
VARIOUS PROPOSITIONS WITH UNISEX APPEAL
RECENT PERFORMANCE
BRANDS & INNOVATION
RECENT PERFORMANCE
REGIONAL & LOCAL JEWELS
LOCAL CHAMPIONS
TECATE
STAR
BINTANG
REGIONAL POWER BRANDS
TIGER
DOS EQUIS
BRANDS & INNOVATION
RECENT PERFORMANCE
WOWING THE WORLD WITH OUR BRANDS
THE CANNES LIONS INTERNATIONAL FESTIVAL OF
CREATIVITY AWARDED HEINEKEN WITH THE 2015
CREATIVE MARKETER OF THE YEAR
INSPIRING & INNOVATIVE GLOBAL MARKETING
EMBRACING & ENCOURAGING CREATIVITY
IN BRAND COMMUNICATIONS
BRANDS & INNOVATION
DELIGHTING OUR CONSUMERS WITH INNOVATIONS
INNOVATION IS AT THE HEART
OF OUR COMPANY STRATEGY
WE WORK TO CONTINUALLY SURPRISE AND
EXCITE OUR CONSUMERS AND MEET
CHANGING CONSUMER PREFERENCES
INNOVATION RATE OF 7.7% CONTRIBUTING
€1.5 BILLION OF REVENUES IN 2014
GLOBAL & LOCAL INNOVATIONS
RECENT PERFORMANCE
BRANDS & INNOVATION
RECENT PERFORMANCE
RADLER | DOUBLE REFRESHMENT
A REFRESHING MIX OF
BEER AND NATURAL
LEMONADE
2 VARIANTS:
2% LOW-ALCOHOL &
0% ALCOHOL-FREE
NEW DRINKING
OCCASIONS & CONSUMERS
LAUNCHED FOR LOCAL
BRANDS IN 41 MARKETS
ACROSS ALL 5 REGIONS
BRANDS & INNOVATION
RECENT PERFORMANCE
MAXX 0.0% | FULL FLAVOUR, NO ALCOHOL
GREAT TASTING AND VISIBLY DIFFERENT
ALCOHOL FREE BEER
UNIQUE BLEND OF NATURAL MALTS
FRESH AND WELL-BALANCED BEER
FULL ENJOYMENT: THE 0.0% WORLD HAS NO LIMITS
PILOTED IN 5 CEE MARKETS, FURTHER LAUNCHES TO FOLLOW
BRANDS & INNOVATION
THE SUB | ICONIC HOME DRAUGHT APPLIANCE
THE SUB DELIVERS PROFESSIONAL
QUALITY DRAUGHT BEER AT HOME
FUTURISTIC SUBMARINE
APPEARANCE CAN CHILL TO 2°
IT TAKES NEW, 2-LITRE KEGS, TORPS, CONVENIENTLY
DESIGNED TO STORE IN THE FRIDGE
DESIGNED IN COLLABORATION WITH MARC
NEWSON AND ENGINEERED BY KRUPS
RECENT PERFORMANCE
BRANDS & INNOVATION
RECENT PERFORMANCE
BREWLOCK | GAME CHANGER FOR DRAUGHT IN ON-TRADE
BREWLOCK WILL REVOLUTIONISE DRAUGHT BEER
WITH A NEW ONE-WAY KEG TECHNOLOGY
DESIGNED FOR MEDIUM-SIZED PREMIUM
ON-TRADE OUTLETS
OUTSTANDING CONSUMER EXPERIENCE:
PRESERVES THE NATURAL TASTE AND AROMAS
OF OUR BEERS & DELIVERS THEM INTACT FROM
THE BREWERY
LAUNCHED IN THE USA & FOR THE CRUISE LINES
PROTECTING WATER RESOURCES
GROWING WITH COMMUNITIES
PROMOTING HEALTH AND SAFETY
ADVOCATING RESPONSIBLE CONSUMPTION
REDUCING CO2 EMISSIONS
SOURCING SUSTAINABILITY
BRANDS & INNOVATION
RECENT PERFORMANCE
SUSTAINABILITY | BUSINESS IMPERATIVE
OUR INDUSTRY & THE CHALLENGES WE FACE ARE CHANGING
SUSTAINABILITY HAS A POSITIVE IMPACT
IN A NUMBER OF AREAS, SUCH AS:
• OUR LICENSE TO OPERATE E.G. COMMERCIAL FREEDOM
• BUILDING TRUST E.G. IN THE COMMUNITIS WE OPERATE IN
• RISK MANAGEMENT E.G. FOCUS ON WATER-SCARCE
AREAS & RAW MATERIAL QUALITY
• (ECO)EFFICIENCY E.G. ENERGY SAVING IN BREWERIES
SUPPORTS OUR BRANDS AND INNOVATION STRATEGY &
BUILDS BRIDGES TOWARDS OUR CUSTOMERS
BRANDS & INNOVATION
RECENT PERFORMANCE
GREATER ATTENTION TO THE HERE AND NOW, FULLY EMBEDDED IN THE BUSINESS
GENUINE COMMERCIAL OPPORTUNITY FOR OUR BRANDS
AND IN THE INNOVATIONS FUNNEL
THE ALCOHOL AGENDA REMAINS
OUR NUMBER ONE BUSINESS RISK
6 FOCUS AREAS:
•
•
•
•
•
•
SOURCING SUSTAINABLY
PROMOTING HEALTH & SAFETY
BRANDS & INNOVATION
RECENT PERFORMANCE
SUSTAINABILITY | STRATEGY
Our
strategy
Our
focus
Protecting water resources
Reducing CO2 emissions
Sourcing sustainably
Advocating responsible consumption
Promoting health and safety
Growing with communities
BRANDS & INNOVATION
RECENT PERFORMANCE
COVERING OUR VALUE CHAIN ‘FROM BARLEY TO BAR’
BRANDS & INNOVATION
OUR COMMITMENTS
2015
2020
Specific water consumption
Reduce our specific water
consumption in the breweries
to 3.9 hl/hl
Reduce our specific water consumption in
the breweries by approx. 30%1 to 3.5
hl/hl, and in water scarce areas to 3.3
hl/hl
Water balancing in water scarce
and distressed areas
100% of our production units in
water scarce and distressed
areas will have a source water
protection plan
We aim for significant water
compensation/ balancing by our
production units in water scarce and
distressed areas
1Baseline
2008
RECENT PERFORMANCE
BRANDS & INNOVATION
OUR COMMITMENTS
1
2015
2020
Reduce specific CO2 emissions in
production
Reduce our CO2 emissions in
production by 27%1
(eq 7.6 kg CO2-eq/hl)
Reduce our CO2 emissions
in production by 40%1
(eq 6.4 kg CO2-eq/hl)
fridges
Reduce the CO2 emissions of our
fridges by 42%2
Reduce the CO2 emissions of
our fridges by 50%2
distribution
distribution by 10%3 in Europe
and the Americas
distribution by 20%3 in Europe
and the Americas
Baseline 2008
Baseline 2010
3 Baseline 2011, scope is 24 of our largest operations
2
RECENT PERFORMANCE
BRANDS & INNOVATION
SOURCING SUSTAINABLY
OUR COMMITMENTS
1
2015
2020
Stimulate local economic development
through sourcing locally
Deliver 50% of raw materials in
Africa via local sourcing1 (based
upon tonnage)
Deliver 60% of raw materials in Africa
via local sourcing1 (based upon
tonnage)
Drive the roll-out of sustainability
standards in agriculture by sourcing
our raw material sustainably
Aim for sustainable sourcing of
raw materials2: for crop year
2015: 20% (barley,) 40% (hops),
60% bittersweet apples for cider)
Aim for at least 50% of our main raw
materials supplied from sustainable
sources23
Ensure full compliance with our
supplier code procedure
4-step Supplier Code Procedure
rolled out to all Operating
Companies
Ongoing compliance to Supplier Code
Procedure
With local sourcing we refer to sourcing within the Region Africa
Based on volume
3 Barley, hops, cider apples, other apples, other fruit, sugar, rice, sorghum, wheat, maize
2
RECENT PERFORMANCE
BRANDS & INNOVATION
OUR COMMITMENTS
1
2
2015
2020
Industry
Commitments
Precise goals for 2015 to be decided in conjunction with industry
via ICAP and GAPG organisations.
Deliver global industry commitments on:
1. Reducing under-age drinking
2. Strengthening and expanding marketing codes
of practice to limit the exposure to young
people
3. Providing more consumer information
and responsible product innovation
4. Reducing drinking and driving
5. Enlisting the support of retailers to reduce
harmful drinking
Partnerships
Every market in scope2 has a partnership to address alcohol related
harm. All partnerships meet HEINEKEN’s 7-point partnership criteria
Every market in scope2 has and reports publicly on a
measurable partnership aimed at addressing alcohol
abuse
Heineken®
We commit to invest a minimum of 10% of our media share of
voice for Heineken ® in supporting our dedicated responsible
consumption campaign in at least 50% of our market volume 1
Making responsible consumption aspirational
through Heineken®
Market scope covering in total at least 50% of Heineken® global volume
Small export markets and markets with religious restrictions are out of scope
RECENT PERFORMANCE
BRANDS & INNOVATION
PROMOTING HEALTH AND SAFETY
Indicator
Kpi 2015
Production
Accident frequency (AF)
10% reduction
Outside production
Percentage of sites reporting at lease one
near miss per quarter
90% of OpCos at 75%
of sites
All OpCos/All functions
E-learning training
90% of OpCos with
90% employees trained
Sales
Road safety training
with Alert Driving
2000 sales managers trained
RECENT PERFORMANCE
BRANDS & INNOVATION
WE WANT TO ENSURE THAT OUR SUCCESS AS A BUSINESS HELPS
THE COMMUNITIES AND SOCIETIES IN WHICH WE OPERATE TO PROSPER
Direct contributions
Shared-value projects
Heineken Africa Foundation
Donating cash, time, in-kind donations and
management costs. We seek long-term
community investments through
partnerships that are aligned with our
business and sustainability agenda, such as
addressing alcohol misuse and local water
challenges. This includes employee
volunteering.
Our local sourcing projects in
Africa and Haiti are prime
examples of ‘inclusive growth’
and how we create shared value.
These projects benefit HEINEKEN
as a business, and at the same
time create jobs locally, help to
strengthen the agricultural
sector and improve the lives of
rural households over time.
Established with an endowment
from HEINEKEN of €20 million,
the Foundation can invest up to
€1 million per year in community
healthcare and water projects in
Sub-Saharan Africa.
RECENT PERFORMANCE
BRANDS & INNOVATION
WATER
BARLEY
ALL NATURAL
INGREDIENTS
HOP
YEAST
RECENT PERFORMANCE
BRANDS & INNOVATION
RECENT PERFORMANCE
THE MAGIC OF BREWING
WATER
PURIFYING
HOPS
COMPRESSING
HOP
PELLETS
BREW
WATER
YEAST
HEATING
BARLEY
MALT
DRYING
STEEPING
GERMINATING
ROASTING
GRIST
MILLING
SWEET
WORT
MASH
LAUTERING
BITTER
WORT
BOILING
BEER
WHIRLPOOLING
COOLING
FERMENTING
LAGERING
FILTERING
BRANDS & INNOVATION
STOREHOUSE OF NUTRIENTS
NO ADDITIVES; NO PRESERVATIVES
NO FAT
VITAMINS B1, 3 AND 11
MINERALS
ANTIOXIDANTS
RECENT PERFORMANCE
BRANDS & INNOVATION
RELATIVELY LOW IN CALORIES
CALORIC VALUE OF VARIOUS BEVERAGES
100 grams
Kcal
Whiskey
245
Red Wine
82
White Wine
70
Alcoholic mix drinks
65
Milk
63
Beer
42
Orange juice
39
Soft drinks
39
Source: Netherlands Nutrition Centre
Average serving: Beer 250 ml, Wine 150 ml, Alcoholic mixed drinks 250 ml
RECENT PERFORMANCE
BRANDS & INNOVATION
CIDER
REACHES CONSUMERS THAT BEER CAN’T
AUTHENTIC & REFRESHING ALCOHOLIC
DRINK MADE FROM APPLES OR PEARS
CRISP, SWEETER TASTE
WIDE RANGE OF FLAVOURS
TRIPLE REFRESHMENT: NATURAL ACIDITY,
LIGHT SPARKLING, SERVED OVER ICE
LIKED BY MEN & WOMEN
HEINEKEN LEADS THE GLOBAL CIDER
CATEGORY WITH 20% MARKET SHARE
RECENT PERFORMANCE
BRANDS & INNOVATION
CIDER
PRODUCTION PROCESS
APPLE HARVESTING
MILLING & PRESSING
STORAGE & FERMENTATION
BLENDING & FILTRATION
FILLING & PACKAGING
RECENT PERFORMANCE
PERFORMANC
E
BRANDS & INNOVATION
RECENT PERFORMANCE
2014: STRONG PERFORMANCE
REFLECTS EFFECTIVENESS OF OUR STRATEGY
CONSOLIDATED OPERATING PROFIT (BEIA) MARGIN UP 90BPS,
WELL AHEAD OF MEDIUM TERM MARGIN GUIDANCE (40BPS)
DILUTED EPS (BEIA) UP 11%, PROPOSED DPS UP 24% (36% PAY-OUT RATIO)
DOUBLE DIGIT GROWTH FOR GLOBAL BRANDS DESPERADOS, AFFLIGEM AND SOL*
TOP AND BOTTOM LINE GROWTH ACROSS THE BUSINESS
Heineken® VOLUME +5.1% REPORTING POSITIVE GROWTH IN ALL REGIONS
INNOVATION CONTRIBUTED €1.5BN OF REVENUE,
INNOVATION RATE ACCELERATED TO 7.7%
GROUP REVENUE +3.3% ORGANICALLY WITH GROUP REV/HL UP +1.4%
*1 Sol premium (volume outside home market)
BRANDS & INNOVATION
RECENT PERFORMANCE
FINANCIAL OVERVIEW
Mhl/€m
201 4
201 3
Total Change (%)
Organic Change (%)
21,191
21,174
0.1
3.3
91
92
-0.9
1.4
3,359
3,192
5.2
7.8
19,257
19,203
0.3
3.0
Consolidated operating profit (beia)
3,129
2,941
6.4
8.7
Consolidated operating profit (beia)
margin
16.2%
15.3%
+90bps
Net profit (beia)
1,758
1,585
11
Net profit
1,516
1,364
11
3.05
2.75
11
1,574
1,518
3.7
2.5x
2.6x
Group revenue
Group revenue/hl (€)
Group operating profit (beia)
Consolidated Revenue
Diluted EPS (beia) in €
Free operating cash flow
Net Debt/EBITDA (beia) ratio
14
BRANDS & INNOVATION
HEALTHY GROWTH ACROSS THE BUSINESS
2014 Organic growth %
AFRICA
MIDDLE
EAST
AMERICAS
ASIA
PACIFIC
CENTRA &
EASTERN
EUROPE
WESTERN
EUROPE
HEINEKEN
NV
Consolidated revenue
4.4
6.9
5.3
-3.7
2.2
3.0
Revenue per HL
-3.1
3.2
0.4
1.4
0.5
1.2
Consolidated operating
profit (beia)
8.8
16
5.4
-4.5
4.5
8.7
Group Beer volume
6.7
3.7
5.0
-4.2
2.3
2.0
RECENT PERFORMANCE
BRANDS & INNOVATION
RECENT PERFORMANCE
BALANCED MARKET FOOTPRINT DRIVING TOP LINE AND PROFITS
2014 FY:
ORGANIC GROWTH %
DEVELOPED/DEVELOPING
MARKET SPLIT
10%
50%
63%
5.6%
2.4%
1.5%
Group beer
volume
Developing
1
1.1%
Group revenue
Developing
Head office & eliminations excluded from ‘% of Group’ calculation
1.7%
50%
39%
Group
revenue
Group operating
profit (beia)1
37%
Group operating
profit (beia)1
Group beer
volume
Developing
61%
Developing
BRANDS & INNOVATION
RECENT PERFORMANCE
Heineken® CONSISTENTLY OUTPERFORMING PREMIUM
Heineken® BRAND GROWING ACROSS ALL REGIONS
DOUBLE DIGIT GROWTH IN BRAZIL, CHINA,
FRANCE, THE UK AND MEXICO
Heineken® PREMIUM
VOLUMES 2014FY
5.1%
ENCOURAGING PROGRESS IN THE US WITH
POSITIVE Heineken® VOLUME IN Q4
4.0%
1.8%
SUCCESSFUL ‘THE CITY’ CAMPAIGN, EXCITING PIPELINE
FOR 2015 BRAND ACTIVATION AND MARKETING
Source: Canadean – March 2014.
FY2014 estimates on beer market and IPS
* IPS = International Premium Segment (volume outside home market)
Beer market
IPS*
Heineken®
BRANDS & INNOVATION
RECENT PERFORMANCE
INNOVATION DELIVERED €1.5BN REVENUE, RATE OF 7.7%
COMPETITIVE ADVANTAGE AND SUSTAINABLE CONTRIBUTOR TO PROFITABILITY
IMPROVING DRAUGHT OFFER
INNOVATION
REVENUE
40%
CAGR
NEW PACK TYPES
€1.5bn
RADLER AND ALCOHOL FREE PROPOSITIONS
€0.4bn
2010
BRAND EXTENSIONS
2014
From 1 January 2013, the innovation rate is calculated as revenues generated from innovation introduced in
the past 40 quarters for a new category, 20 quarters for a new brand and 12 quarters for all other innovations,
excluding packaging renovations divided by total revenue
BRANDS & INNOVATION
RECENT PERFORMANCE
CONTINUED FOCUS ON DRIVING COST EFFICIENCIES
TCM2 COMPLETED IN H1 2014 AHEAD OF TARGET AND SCHEDULE
DRIVING FURTHER COST SAVINGS:
• RIGHTSIZING THE ORGANISATION TO OPTIMISE COST STRUCTURE
• DRIVE END2END PRODUCTIVITY TO GROW TOPLINEAND PROFITS
• LEVERAGING GLOBAL SCALE THROUGH GBS:
• ADDITIONAL EFFICIENCIES IN HEINEKEN GLOBAL PROCUREMENT (HGP)
• EXTENDING GEOGRAPHIC SCOPE AND ACTIVITIES OF HEINEKEN GLOBAL
SHARED SERVICES (HGSS)
FURTHER COST SAVINGS ARE A KEY COMPONENT
OF HEINEKEN’S MEDIUM TERM MARGIN GUIDANCE
BRANDS & INNOVATION
RECENT PERFORMANCE
IMPROVING OPERATING PROFITABILITY AND MARGINS
CONSOLIDATED OPERATING PROFIT MARGIN CONTINUES TO IMPROVE
2014 MARGIN EXPANSION WELL
AHEAD OF MEDIUM TERM TARGET
90 bps
60 bps
40 bps
15.3%
16.2%
2013
2014
14.7%
MEDIUM TERM GUIDANCE OF YEAR ON YEAR
IMPROVEMENT OF APPROXIMATELY 40 BPS
14.3%
2011
2012
BRANDS & INNOVATION
RECENT PERFORMANCE
2015 FULL YEAR OUTLOOK1
COMMITTED TO DELIVERING ON STRATEGIC PRIORITIES –FURTHER REVENUE AND PROFIT GROWTH IN 2015
CONTINUED CHALLENGING EXTERNAL ENVIRONMENT
POSITIVE ORGANIC REVENUE GROWTH:
• POSITIVE VOLUME DEVELOPMENT MORE MODERATE THAN 2014 AND WEIGHTED TO H2
• REVENUE PER HECTOLITRE TO INCREASE DRIVEN BY REVENUE MANAGEMENT
SLIGHT INCREASE IN MARKETING AND SELLING SPEND (BEIA) AS PERCENTAGE OF REVENUE
INPUT COST PRICES TO BE SLIGHTLY LOWER
(EXCLUDING A FOREIGN CURRENCY TRANSACTIONAL EFFECT)
CONTINUE TO TARGET A YEAR-ON-YEAR IMPROVEMENT IN CONSOLIDATED
OPERATING PROFIT (BEIA) MARGIN OF AROUND 40BPS IN THE MEDIUM TERM
2015 CONSOLIDATED OPERATING PROFIT (BEIA) MARGIN IMPROVEMENT WILL BE SOMEWHAT BELOW THE
40BPS MEDIUM TERM LEVEL DUE TO 25BPS DILUTION FROM THE DISPOSAL OF EMPAQUE. THIS WILL BE
PARTIALLY BUT NOT FULLY OFFSET
1Based on consolidated reporting
BRANDS & INNOVATION
RECENT PERFORMANCE
AFRICA, MIDDLE EAST AND EASTERN EUROPE
Strong results achieved amid volatile trading environment
Consolidated
Mhl/€m
Revenue
Revenue/hl (in €)
Operating profit (beia)
Operating profit (beia) margin
Total volume
of which:
Beer volume
Solid volume growth across
most markets, in particular
Nigeria, Ethiopia, Cameroon,
Burundi, DRC and Egypt
Group
2014FY
Total
Change (%)
Organic
Change (%)
2014FY
Total
Change (%)
2,643
3.5
4.4
3,085
2.7
84
-3.8
-3.1
82
-3.7
655
7.9
8.8
700
5.2
24.8%
+100bps
22.7%
+60bps
31.6
7.6
7.5
37.6
6.6
6.6
25.0
7.4
7.3
29.3
6.8
6.7
Organic consolidated revenue/hl
declined by 3.1%, due to high
license volumes, unfavourable
country and product mix
Continued capital
investment in new capacity
across key markets
Heineken® growth of 7.8%
driven by South Africa,
Nigeria, Cameroon and
Algeria
Organic
Change (%)
100bps improvement on
consolidated operating
profit (beia) margin mainly
from cost efficiencies
BRANDS & INNOVATION
RECENT PERFORMANCE
AMERICAS
Strong top and bottom line growth
Consolidated
Mhl/€m
Revenue
2014FY
Organic
Change (%)
2014FY
Total
Change (%)
4,631
3.0
6.9
5,401
1.6
85
-0.7
3.2
87
-1.8
780
8.6
16
887
6.1
16.8%
+80bps
16.4%
+70bps
54.6
3.8
3.7
62.3
3.5
3.7
53.2
3.9
3.9
57.0
3.7
3.7
Revenue/hl (in €)
Total volume
of which:
Beer volume
Solid growth in Brazil,
Mexico, Panama and export
markets resulted in 3.7%
volume growth
Group
Total
Change (%)
Heineken® grew by 4.0%
led by Brazil, Mexico and
export markets
Mexico saw strong profit growth
with 200bps of margin expansion
due to strong topline supported by
ongoing cost efficiencies
Operating profit (beia) increased
organically by 16% primarily due to
double digit growth in Mexico and
positive performance in Brazil
Organic
Change (%)
Continued strong
growth of Dos Equis
and Tecate brands in
U.S and Mexico
BRANDS & INNOVATION
RECENT PERFORMANCE
ASIA PACIFIC
H2 driving growth
Consolidated
Group
2014FY
Total
Change (%)
Organic
Change (%)
2014FY
Total
Change (%)
2,088
2.5
5.3
2,455
3.2
Revenue/hl (in €)
112
-1.4
0.4
100
-1.4
550
2.5
5.4
598
3.0
26.3%
0bps
24.4%
0bps
18.7
4.0
4.9
24.5
4.7
4.8
18.3
5.5
5.2
24.0
5.8
5.0
Mhl/€m
Revenue
Total volume
of which:
Beer volume
Volume growth accelerated in
the second half, with improved
trading conditions witnessed
across key markets
Production capacity expanded
in Vietnam and China, and
new greenfield underway in
Myanmar and East Timor
Market share gains
across key markets:
Vietnam, Taiwan,
Indonesia
Strong double digit
growth of Tiger brand
driven by successful
commercial activation
Organic
Change (%)
Consolidated operating profit (beia) up
5.4% organically, with gains from Vietnam,
China, Singapore, Cambodia and export
markets
BRANDS & INNOVATION
RECENT PERFORMANCE
EUROPE
Strong Execution & Higher Investments Driving Market Share Gains
Consolidated
2014FY
Total
Change (%)
Organic
Change (%)
7,478
0.3
2.2
Revenue/hl (in €)
127
1.9
0.5
852
-0.1
4.5
11.4%
0bps
59.0
-1.6
1.7
42.5
0.5
2.3
Mhl/€m
Revenue
Total volume
of which:
Beer volume
Organic volume growth driven by broad-based market
share gains from focused commercial assertiveness,
increased brand investment and a clear consistent
strategy “Not An Inch Back” across the region
Organic revenue growth
supported by improving
volume and revenue per
hectolitre
Strong focus on
innovation and
premiumisation
Operating profit
(beia) grew 4.5% lead
by France, Spain, and
the Netherlands
The divestment of Oy
Hartwall Ab in Finland on
23 August 2013 is reported
as a consolidation impact
75
DISCLAIMER
This presentation contains forward-looking statements with regard to the financial position and results of HEINEKEN’s
activities. These forward-looking statements are subject to risks and uncertainties that could cause actual results to
differ materially from those expressed in the forward-looking statements.
Many of these risks and uncertainties relate to factors that are beyond HEINEKEN’s ability to control or estimate
precisely, such as future market and economic conditions, the behavior of other market participants, changes in
consumer preferences, the ability to successfully integrate acquired businesses and achieve anticipated synergies,
costs of raw materials, interest rate - and foreign exchange fluctuations, change in tax rates, changes in law, pension
costs, the actions of government regulators and weather conditions. These and other risk factors are detailed in
HEINEKEN’s publicly filed annual reports.
You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date
of this presentation. HEINEKEN does not undertake any obligation to publicly release any revisions to these forwardlooking statements to reflect events or circumstances after the date of these materials.
Market share estimates contained in this presentation are based on outside sources such as specialized research
institutes in combination with management estimates.
76

global corporate relations | july 2015

Transcription

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