We are HEINEKEN
Transcription
We are HEINEKEN
We are HEINEKEN Company Presentation 2014 | Heineken NV | Heineken Holding NV HEINEKEN: The leading independent global brewer with excellent growth platforms Second largest brewer in the world by revenue A highly diversified emerging market footprint Heineken®, the world’s leading international premium beer Heineken® available in over 180 countries Highest rated beer brand equity in the world1 Diverse product portfolio More than 250 international, regional, local and specialty beers and ciders Leading brewer and largest beverage distributor in Europe A broad geographic footprint Excellent spread of profits and cash flow 2 1 ONEquity 2013 HEINEKEN through the years A proud, independent global brewer 1864 1939 Gerard Adriaan Heineken acquires his first brewery in Amsterdam, Netherlands HEINEKEN is listed on the Dutch Stock Exchange 1865 – 1938 Import to Africa and USA, expansion in Western Europe and entry into Asia Pacific 3 2002 – 2007 2009 Expansion in Central and Eastern Europe 1940 – 2001 Expansion in Africa, and Americas 2008 Acquisition of Scottish & Newcastle 2010 The Heineken Africa Foundation is launched 2012 Acquisition of FEMSA beer business in Mexico and Brazil 2009 Joint ownership of India’s No. 1 brewer United Breweries Limited 2011 Acquisition of five breweries in Nigeria and two in Ethiopia Gained full control of Asia Pacific Breweries Diverse and balanced geographic footprint Increasing exposure to developing markets 70+ 250+ COUNTRIES 165 BREWERIES 57% BRANDS Group beer volume1 OF GROUP 195mhl OPERATING PROFIT (BEIA) by region (2013) 85,000 GROUP BEER FROM DIRECT VOLUME DEVELOPING EMPLOYEES AME 14% WE 22% MARKETS Americas 28% CEE 25% Asia Pac 11% Group Operating profit (beia)2 by region (2013) WE 26% Operating Companies AME 20% Joint Venture Export Licences CEE 10% Americas 26% Asia Pac 18% 4 1 Group beer volume is consolidated beer volume plus attributable share of volume from joint ventures and associates 2 Group operating profit (beia) is consolidated operating profit (beia) plus attributable share of operating profit (beia) from joint ventures and associates. Excludes Head Office. Strong track record of growth Consolidated Revenue (beia) in €m CAGR: +6.9 % Consolidated beer volume in mhl CAGR: +9.2% 2013 178 2012 172 2011 165 2010 146 2009 125 2,941 2012 2011 2010 2,666 17,123 16,133 14,701 2.75 2012 2011 2010 2,430 2010 *2010 and 2012 restated. IAS19 revision negative impact on diluted EPS (beia): 2012 -€0,06; 2013 -€0,07 18,383 2013 2,456 1,967 19,203 Diluted EPS (beia)* in € CAGR: +6.3 % 2011 2009 5 2012 2009 Consolidated operating profit (beia)* in €m CAGR: +10.6% 2013 2013 2009 2.89 2.70 2.58 2.15 Vision, mission and values We are We value We want A proud, independent, global brewer committed to surprising and exciting consumers everywhere. A passion for quality, enjoyment of life, respect for people and respect for our planet. To win in all markets with Heineken®, and with a full brand portfolio in markets where we choose. Business priorities 6 1 2 3 4 5 6 Grow Heineken® Brand Consumerinspired, customeroriented, brand-led Capture the opportunities in emerging markets Leverage the benefits of HEINEKEN’s global scale Drive personal leadership Embed and integrate sustainability Heineken® brand: Truly global reach Heineken® twice as large as nearest competitor brand in IPS* Heineken® share of IPS1 (2013) ‘Open Your World’ global campaign 20% 10% 9% 5% 4% 3% 3% 2% 2% 1% Strategic brand pillars: Design 7 Engagement Innovation *IPS = International Premium Segment (volume sold outside home market) 1 IPS = International Premium Segment; based on Canadean and HEINEKEN data; reflects latest Canadean estimates Communication Other global brands driving value Margin enhancing global brands Global Brands Portfolio Indicative price vs. Mainstream beer (Index = 100) 8 Over 60% of group beer volume from developing markets 2013 Developing markets split: Group beer volume: Americas % of total Group 62% 49% 38% 51% Group beer volume Group revenue 57% 37% Asia Central & Pacific Eastern 17% Africa Middle Europe 26% 43% East 20% Developing 9 1 Head office & eliminations excluded from ‘% of Group’ calculation Group operating profit (beia)1 Developed Drive personal leadership Leverage Global Talent Pool 64 nationalities in senior management Women represent 14% of senior management Foster an entrepreneurial and accountability culture New HEINEKEN Leadership model 200 nominated leaders completed leadership development programmes in 2013 10 Embed and integrate sustainability PROTECTING WATER RESOURCES REDUCING CO2 EMISSIONS Reducing specific water In the brewery by 40% consumption by 25% From fridges by 50% Aiming for water compensation From distribution by 20% in water scarce and distressed areas SOURCING SUSTAINABLY ADVOCATING RESPONSIBLE Deliver 60% of raw materials CONSUMPTION in Africa via local sourcing Aim for at least 50% of our main raw materials supplied from commitments sustainable sources Fully implement our supplier code procedure Delivering on industry Making responsible consumption aspirations through Heineken® Build partnerships in each market linked to responsible consumption 11 Africa Middle East Thirteen #1 and four #2 positions Beer market growth drivers: Supportive demographics and economic growth 6 of the top 10 fastest growing economies globally are in Africa2 Emerging, brand-conscious middle class A well balanced portfolio with strong local and regional brands and growth in international premium Heineken®, the leading IPS* brand (CAGR of 7% in past 5 years) Strong market positions in large and growing markets across the region 44 41 9 27mhl 14,900 BREWERIES EXPORT MARKETS JV’S/ ASSOC. GROUP BEER VOLUME 1 DIRECT EMPLOYEES Regional beer market dynamics: Beer market Growth CAGR % (2013-18) Per Capita Consumption Litres (2013) IPS* CAGR% (2013-18) Population CAGR % (2013-18) 4.6% 10 6.5% 2.2% Regional consolidated financial performance: Beer volume Revenue Operating profit (beia) Operating profit (beia) margin 23.3 2,554 607 23.8% +4.8% +9.7% +7.9% 2013FY (mhl/€m) Organic growth CAGR 2009-2013 Key beer brands 47% of raw materials locally sourced with a target to reach 60% by 2020 HEINEKEN Africa Foundation underpins a passion and commitment to responsible growth in the region 12 Source: Canadean latest estimates 1 Group beer volume is consolidated beer volume plus attributable share of volume from joint ventures and associates 2 IMF, world economic outlook database *IPS = International Premium Segment (volume outside home market) Americas Attractive growth potential in a large profit pool Americas region represents the largest global beer profit pool Operate under a range of business models Aim is to win in key markets and drive value growth Strongly leverage on global marketing expertise 20 38 4 55mhl 23,400 BREWERIES EXPORT MARKETS JV’S/ ASSOC. GROUP BEER VOLUME 1 DIRECT EMPLOYEES Regional beer market dynamics: Beer market Growth CAGR % (2013-18) Per Capita Consumption Litres (2013) IPS* CAGR% (2013-18) Population CAGR % (2013-18) 1.7% 61 6.8% 0.9% Regional consolidated financial performance: Focus on premiumisation and innovation Aim to capture opportunities in emerging markets Mexico is the largest market for HEINEKEN in terms of both volume and profitability Dos Equis, one of the fastest growing import brands in USA Beer volume Revenue Operating profit (beia) Operating profit (beia) margin 51.2 4,495 719 16.0% +1.9% +6.8% +11.9% 2013FY (mhl/€m) Organic growth CAGR 2009-2013 Key beer brands Heineken® brand in Brazil achieved 1mhl in 2012 (CAGR of 47% in past 5 years) 13 Source: Canadean latest estimates 1 Group beer volume is consolidated beer volume plus attributable share of volume from joint ventures and associates *IPS = International Premium Segment (volume outside home market) Asia Pacific Growing, dynamic beer market with increasing premiumisation Beer market growth drivers: Young and growing population Aspirational consumers and a growing middle class Strong economic growth A premium-led portfolio comprising strong local mainstream brands Heineken® brand volume of 6.1mhl in 2013; 22% of Company’s Heineken® volume Unparalleled opportunity in IPS: Heineken® and Tiger® brands represent 38% of IPS* Heineken® surpassesed 1mhl in China in 2013 Maximise international potential of the Tiger® brand; 30% volume growth in 2013 14 24 6 4 23mhl 8,700 BREWERIES EXPORT MARKETS JV’S/ ASSOC. GROUP BEER VOLUME 1 DIRECT EMPLOYEES Regional beer market dynamics: Beer market Growth CAGR % (2013-18) Per Capita Consumption Litres (2013) IPS* CAGR% (2013-18) Population CAGR % (2013-18) 3.5% 19 4.9% 0.9% Regional consolidated financial performance: Beer volume Revenue Operating profit (beia) Operating profit (beia) margin 17.3 2,037 536 26.3% +3.3% +5.8% +11.5% 2013FY (mhl/€m) Organic growth CAGR 2009-2013 Key beer brands Capture potential of the developing and profitable IPS in China and India Source: Canadean latest estimates 1 Group beer volume is consolidated beer volume plus attributable share of volume from joint ventures and associates *IPS = International Premium Segment (volume outside home market) Central & Eastern Europe Sustainable value growth focus A large and diverse beer market with high per capita consumption A diverse product range and balanced portfolio of markets HEINEKEN has ten #1 and #2 positions 50 43 3 48mhl 17,700 BREWERIES EXPORT MARKETS JV’S/ ASSOC. GROUP BEER VOLUME 1 DIRECT EMPLOYEES Regional beer market dynamics: Beer market Growth CAGR % (2013-18) Per Capita Consumption Litres (2013) IPS* CAGR% (2013-18) Population CAGR % (2013-18) 0% 68 2.3% 0.1% Leading in innovation with the most complete ‘Radler’2 portfolio Regional consolidated financial performance: Strategic focus on revenue management and 2013FY (mhl/€m) Organic growth CAGR 2009-2013 long term value creation Value market share gains across key markets Beer volume Revenue Operating profit (beia) Operating profit (beia) margin 44.3 3,097 290 9.4% -1.1% 0% -8.8% Key beer brands Strong commercial execution through leveraging on sales and brand marketing capabilities Heineken® brand offers an exciting growth opportunity 15 Source: Canadean latest estimates 1 Group beer volume is consolidated beer volume plus attributable share of volume from joint ventures and associates *IPS = International Premium Segment (volume outside home market) 2 Radler – mix of beer and natural juice, 2% ABV Western Europe Strong market positions and cash generation A large and resilient beer market, with a significant profit pool Strong leading positions across the region Region has realised ~50% of HEINEKEN’s cost savings2 Strong free operating cashflow generation Focus on premiumisation, segmentation and innovation Leading in responsible consumption Driving value in the on-premise channel through innovation, strong local and global brand activation 26 17 0 42mhl 18,600 BREWERIES EXPORT MARKETS JV’S/ ASSOC. GROUP BEER VOLUME 1 DIRECT EMPLOYEES Regional beer market dynamics: Beer market Growth CAGR % (2013-18) Per Capita Consumption Litres (2013) IPS* CAGR% (2013-18) Population CAGR % (2013-18) -0.6% 52 0.5% 0.4% Regional consolidated financial performance: Beer volume Revenue Operating profit (beia) Operating profit (beia) margin 42.2 7,456 853 11.4% -2.4% -1.6% +1.4% 2013FY (mhl/€m) Organic growth CAGR 2009-2013 Key beer brands Winning in the off-premise through strong commercial execution and retailer partnerships Proven track record in delivering consistent profit growth 16 Source: Canadean latest estimates 1 Group beer volume is consolidated beer volume plus attributable share of volume from joint ventures and associates *IPS = International Premium Segment (volume outside home market) 2 Fit2Fight (2006-2008) and TCM1 (2009-2011) HEINEKEN shareholder structure Heineken N.V. shares held by Heineken Holding N.V. equals the number of shares issued by Heineken Holding N.V. Holding companies Greenfee B.V. of Heineken family 88.67% 11.33% L’Arche Green N.V. 51.558% Heineken Holding N.V. FEMSA Free float 14.935% 33.507% FEMSA Free float 12.532% 37.463% 50.005% Heineken N.V. 17 As at 1 February 2014 Sponsored Level 1 ADR Programmes Heineken N.V. Heineken Holding N.V. Bloomberg ticker: HEINY ISIN: US4230123014 Cusip: 423012301 Exchange: OTCQX Ratio: 2 ADRs: 1 Ordinary Share Bloomberg ticker: HKHHY ISIN: US4230081014 Cusip: 423008101 Exchange: OTCQX Ratio: 2 ADRs: 1 Ordinary Share Depositary bank: Deutsche Bank Trust Company Americas ADR broker helpline: +1 212 250 9100 (New York) +44 207 547 6500 (London) E-mail: [email protected] ADR website: www.adr.db.com Depositary Bank’s local custodian: Deutsche Bank, Amsterdam 18 Contact Information If you would like further information about HEINEKEN, please visit our website at: www.theHEINEKENcompany.com HEINEKEN Registered Office: Tweede Weteringplantsoen 21, 1017 ZD Amsterdam P.O. Box 28, 1000 AA Amsterdam, The Netherlands T: 31 (0) 20 523 9777 Investor enquiries: T: +31 (0) 20 523 9590 or by email at: [email protected] Media enquiries T: +31 (0) 20 523 9355 Sustainable development: T: 31 (0) 20 523 9777 19 Disclaimer This presentation contains forward-looking statements with regard to the financial position and results of HEINEKEN’s activities. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements. Many of these risks and uncertainties relate to factors that are beyond HEINEKEN’s ability to control or estimate precisely, such as future market and economic conditions, the behaviour of other market participants, changes in consumer preferences, the ability to successfully integrate acquired businesses and achieve anticipated synergies, costs of raw materials, interest rate - and foreign exchange fluctuations, change in tax rates, changes in law, changes in pension costs, the actions of government regulators and weather conditions. These and other risk factors are detailed in HEINEKEN’s publicly filed annual reports. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this presentation. HEINEKEN does not undertake any obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date of these materials. Market share estimates contained in this presentation are based on outside sources such as specialised research institutes in combination with management estimates. 20
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