Dog World Media Pack 2016

Media information 2016
Read by
more UK
breeders than
any other canine
publication
The UK’s favourite canine newspaper
• Over 5,000 subscribers and a total weekly readership of
39,000 dog lovers
• Over 93,000 visits to our website each month
• 300,000 people watch dogworld.tv each month
• Our readers own an average of 5-6 dogs
• 216,000 dogs in our market place
Digital Media
ial
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s Spe insi
de
fts New
Cru
fts report fre
Your full Cru
Index to
Crufts shows reports
page 32
Dog World newspaper is available as a
print edition and on all digital formats: Online
edition, iPad, iPhone and Android.
Crufts News
Special 2015
Scandal - fed on Natural Instinct - Agility Winner
Crufts 2015 owned by Charlotte Harding
Receipt
www.naturalinstinct.com
Everything you need to know about Crufts
dwTV: Our show videos and grooming
guides are proving more and more
popular with over 300,000 viewers
each month.
Twitter: We have over 7,163 followers.
@dogworldnews
Every dog deserves a raw food diet
photos Walker, RBT
Dog World is Britain’s best selling weekly canine newspaper, and
deals with all aspects of pedigree dogs.
It’s core readership consists of people involved in breeding, exhibiting and
competing with dogs, not only in the show ring but in popular sports such
as agility, obedience and gundog work. Each issue also contains so much
information of interest to those who keep dogs purely as pets.
The paper contains the latest news concerning dogs from Britain and
overseas, columns from an expert team of specialist writers, notes from the
individual breeds, reports from dog shows at home and abroad, including
the judges’ opinions of their winners, and details of forthcoming events plus
features on specific breeds or dog clubs.
The highlight of the dog show year is Crufts held every March, and Dog
World marks this with a large preview special, a colour supplement featuring
the top winners of the previous year, and a comprehensive report issue giving
full results from the show.
The prestigious glossy Dog World Annual is produced each December.
The company also produces videos and television programmes under the
dogworld.tv banner. For full details go to the website www.dogworld.co.uk.
Dog World runs, together with dog food firm Eukanuba, the Pup of the Year
competition with its final in the autumn and compiles and co-sponsors the Top
Dog, Stud Dog and Brood Bitch points competitions.
The paper was founded in 1902 as The Illustrated Kennel News and changed
to its present title in 1921. Subscriptions can be taken out for the print edition,
digital edition or both.
Crufts Best in Show 2015: the Scottish Terrier
Am/Rus/Blr/Ukr/Cro/Lit/Lat/Est/Slo/Pol Ch McVan’s To Russia With Love
owned by Marina Khenkina from Russia, handled by Rebecca Cross,
pictured with group judge Martin Phillips and BIS judge Ronnie Irving
In association with
Every dog deserves a healthy, biologically appropriate raw diet, as nature intended.
The Guild of
Dog Trainers
 Complete and balanced raw meals  Human Grade ingredients  British meats
from cereal fillers  Delivered frozen to your door  Veterinary approved
Thornywait Fame N’ Fortune for
 Free
Catnnels (Orla) fed on Natural Instinct,
owned by Marc & Iris Wheeldon winning Best Golden
Retriever Bitch and Best Opposite Sex at Crufts 2015.
www.naturalinstinct.com
Facebook: We have 18,181 likes.
facebook.com/dogworldnews
Website: Our website is the hub for show
news, reviews and competitions. In the last
three months we saw 243,000 visits, equal to
132,000 unique users who looked at 619,000
pages and stayed on the site for an average of
2 mins 55 seconds.
e-Newsletter: Our newsletter is subscribed
to by over 8,000 readers.
Damian Durio
Editor
dogs
we know
DOG WORLD, October 23, 2015 – 39
Discover Dogs
9
ISSN 0012-4885
8042
770012 48
11
for further information
Contact us today
[email protected]
www.petzlife.co.uk
0208 424 2701
Photos by
Alan V Walker
£2.20
ufts 2015
t in show at Cr
March 13, 2015
Bes
R
TTISH TERRIE
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UKR/CRO/LIT/L
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RUSSIA WITH
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52 — DOG WORLD, July 10, 2015
It's always sunny at Windsor
On her first appearance in a UK show
ring, best in show at Windsor was the
Greyhound from Norway, age Gjetnes
and Espen Engh’s Int/Norw/Sw/Dan Ch
Jet’s Moonlight Serenade. Judge was
Jane Lilley and also pictured are patron
the Earl of Buchan, first-time group
judge Jan Pain and secretary Irene Terry.
r and Michael
by Vandra Hube
(Russia), bred
.
Marina Khenkina Judge was Ronnie Irving
He is owned 3by
Page 1 ca Goss (US).
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To find your neares
venue inject even more impetus
into the KC’s flagship campaign to
promote healthy pedigree dogs to
the masses?
The heartbeat of Discover
Dogs is without doubt the breed
booths and the dogs and their
owners who are on hand to meet
the general public throughout
the weekend. The format was
the same as it was at Earls Court
and an indicator that the event
would continue to be successful
was that by early afternoon the
gangways between booths were
as busy as ever – making it difficult
to move at any speed. People of
all ages couldn’t get enough of
Jane Lilley gave RBIS to the Bearded Collie Ch/Fr Ch Victory Wind’s Ghost Whisperer for Snowmead (Ger/Lux Ch
Philemon Sixth Sense ex Ciel de Chester), bred in France and owned by Justine Waldron. ‘Fayme’ won the group
at Crufts and has ten CCs; she was top puppy in 2012. Commentator Jonathan Daltrey and Royal Canin’s Paddy
the 180-plus breeds and were in
IT WOULD have been with a
Galvin complete the line-up. She had won the group under Geoff Duffield, making this award for the first time.
great
deal of trepidation
that
the awe of the many dogs as they
Number of dogs
Number of entries
Largest breed
9,305
numerically crowded around the pens and
Kennel
Club events11,405
team began
(8,612 last year)
Whippets,
the preparations for Discover226 dogs took photographs. As usual the
Report by
Results
of The twodogs, and their humans, showed
Dogs’ move
tocourtesy
ExCel.
Photographer of the Year
Lisa Moir
www.highampress.co.uk
Alan Walker
patience and intelligence as they
day event, offering dog lovers
and enthusiasts such a variety of were met with endless waves of
activities and spectacles, did not enthusiasts who asked questions
and interacted with the dogs.
need its schedule to be rocked
At the end of the Sunday Mike
by Boris Johnson’s decision to
Bloxham of sponsor Eukanuba
approve the demolision of its
and chairman of the Crufts
19-year home at Earls Court.
Committee Gerald King awarded
The West London venue offered
‘best breed booth’ to the Pugs
easy access for Londoners and
with the Hovawarts in second and
those from further afield being
Dalmatians third. All three had
close to the capital’s major train
Windsor championship show
photo RBT
Reaching
a huge
worldwide
audience
T
HE SUN shone brightly over
the Home Park for the 65th
Windsor championship dog
show. A warm welcome, not
just from the sunshine, met all
visitors to the showground over the
four-days.
The approach to the showground
is scenic and easily navigated, with
excellent clear signposting along
the route. Members benefit from a
dedicated car park which is close
to the entrance. The clear signage
extends into the show site, which is
extremely well laid out with benching
close to the generous sized indoor/
outdoor rings.
The beautiful historic town of
Windsor, with the castle overlooking
the showground, and the river running
through, provides a lovely holiday
setting and is a favourite among
caravanners, so it comes as no surprise
that the campsite was full again this
year, with a waiting list.
There really is a summer atmosphere
surrounding the show. Undoubtedly,
the favourable weather helps, but so
too does the Pimm's and strawberries
and cream available. The pretty white
picket fencing and floral arrangements
surrounding the admin tents just add to
the summer feel while making it easy
for exhibitors and visitors to locate the
secretary, treasurer, overseas visitors'
lounge and judges' reception.
Always a popular event on the dog
show calendar, Windsor attracted an
entry of 9,305 dogs making 11,405
entries, an increase of nearly 700
dogs on the 2014 entry; the committee
members expressed their appreciation
for the support from exhibitors.
A number stakes classes were on
offer, one of which was the new
Windsor open charity stakes, this year
held in memory of Ch Allmark Indecent
Proposal, the Australian Shepherd
owned and bred by Angie and Neil
Allan and Robert Harlow, and coowned with Paul Routledge. 'Sunny'
had to be put to sleep following
National Working and Pastoral Breeds
last year having, it was thought, been
poisoned.
Shocked and saddened at the tragic
loss of Sunny, friends in Australian
Shepherds and the dog show world
set about trying to organise a suitable
tribute to the three-year-old top winning
dog. Jayne Holligan got the ball rolling
and contacted Windsor with the idea
for the stakes class, while Glynis and
Colin Dowson went round all the trade
stands and garnered up support and
sponsorship. The prize money for the
class, totalling £140 each day, was
donated by team Allmark and friends
of Sunny.
The entry fees for the class were
donated to the Cinnamon Trust, the
national charity which helps elderly
and terminally ill people with their
pets, chosen because it is a charity
which is personal and helps dogs and
people. The special classes were very
well supported and attracted 182
entries over the course of the show.
There was a lot of different events
going on apart from the dog show
including the Kennel Club Scruffts heat
which had over 30 entries from nonpedigree dogs, all vying to qualify for
the final.
On Saturday Windsor played host to
the new KC 'Have A Go' dog show
report by
Tom Burrington
sport of dog showing is like. Two of
the dog world’s most prestigious
competitions are held at the event
with the Junior Warrant Winner
of the Year semi-finals on the
Saturday and UK Junior Handler of
the Year on the Sunday.
On the Saturday it was the
JW semi-finals – the ten winners
go on to compete at Crufts. This
year’s judges at Discover Dogs
were Dagmar Kenis Pordham and
Keith Young, who each selected
five from the JW winners who had
qualified at heats held around the
country. The competition was well
supported around the ring and
the ten qualifiers were evidently
excited to know that they would
be going on to challenge at the
final.
On Sunday it was the much
coveted UK Junior Handler of the
Year final judged by Suzy Roffey
and the contest saw recent history
repeat itself as a boy, Harvey Small,
triumphed and qualified for the
International Junior Handler of the
Year final held at next year’s Crufts.
The competition, sponsored by
DOG WORLD, was full of quality
with second placed Antonia Leech
and third Lauren Bridges both
giving Harvey a run for his money.
Harvey Small handled his French
Bulldog to perfection and was
confident and assured with the
Nova Scotia Duck Toller, the breed
the six finalists were given as their
alternative breed and only had an
hour to get to know.
These competitions were
held in the main ring, which was
situated at one end of ExCel’s
narrow hall, and which was home
to a multitude of crowd-pleasing
displays and contests over the
duration of the weekend.
While they performed solo in
other rings the main ring gave
Richard Curtis and Mary Ray the
opportunity to duet in heelwork
to music routines which provided
great entertainment to for the
An aerial view of Discover Dogs at ExCel.
Our Readership
Reach a potential audience of around
115,000 people with Dog World.
• Over 70% of our readers are aged 36 – 65
• 86% are female
The Facts (ABC verified (Jan-Dec 2012)
Dog World
reaches 93% of
people who read
a weekly canine
newspaper
• 83% have been readers for more
than 5 years
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That’s around 39,000 readers in print and digital copies, over
8,000 e-newsletter subscribers, nearly 1000,000 visitors to our
website reading over 200,000 pages per month and around
300,000 views per month of our filmed content.
Supply
• Over 89% of our readers have been
involved in the dog showing world for
more than 11 years
“I have found that regular and targeted advertising has been
enormously helpful in the first 2 years of building my K9 CleanCoats
business. I have been amazed to find so many people throughout
Europe were aware of my product having seen the adverts in Dog
World and on the Dog World website. I have found Beckie Alves on
their advertising team a pleasure to deal with, if she says she will do
something she never lets me down. Unlike others I have dealt with
in the canine press, I would unhesitatingly recommend dealing with
Dog World.” Aileen Perry, K9 CleanCoats Ltd
of Dog Food
19/02/2015
11:44
• 80% read every issue of the newspaper
• 66% read it for over an hour
• 56% subscribe to their own copy
”
Circulation.............................................................................11,984
Subscribers............................................................................... 48%
Readership............................................................................39,000
Readership Profile.................................................................... ABC1
Our readers own on average...............................................5.65 dogs
Number of dogs in our market place.....................................216,824
Our newspaper is the only canine newspaper in the dog world that
has an ABC certified circulation.
We are read by the whole dog community including judges,
breeders, exhibitors and pet owners, that’s 39,000 readers who own
over 216,800 dogs between them.
Published every Friday, in both print and digital formats, Dog World
newspaper provides in-depth and expert coverage of dog showing,
including all the latest news in the world of pedigree dogs.
2016 Features
January 22
Rescue and Rehome
Rescue and Rehome
Increasing numbers of
stray and abandoned
dogs are being taken in
by charity dog homes and
breed rescues every year,
a situation only made
worse by European puppy
traffickers flooding the
UK pet market with unvaccinated and often mentally
traumatised puppies. A vast proportion of the public
still seem to be uneducated and poorly advised
when it comes to choosing a puppy best suited to
their lifestyle, leading to dogs being abandoned for
sometimes the most trivial of reasons. We talk to those
on the front line of rescue and rehoming, where kennel
space and resources are a constant worry, and ask
them what needs to be done to prevent this problem
becoming a national crisis.
February 12
Holiday and Travel – A Dog World guide
to pet-friendly holidays
INCLUDES FREE EDITORIAL FOR ADVERTISERS
So you are going on holiday and
you want to take your dogs. Sounds
like a better option than leaving
them in kennels for two weeks. But
having made the decision to include
your beloved companions have you
narrowed your choice of destination and doubled the
amount of planning involved? We share the experiences
and stories of dog owners who have embarked on a
holiday both in the UK and abroad to find out some of
the joys and pitfalls of travelling with your dog.
2016 Features
April 1
Jack Russells
February 19
Cairns and
West Highland
White Terriers
March 4
Crufts Special
Free Supplement
2015
Best in show at Crufts 2014 was the Standard Poodle
CH/AM CH AFTERGLOW MAVERICK SABRE
handled by Jason Lynn
Best in show at Crufts 2012 was ????
?????’s Lhasa Apso, ‘Dog Name’,
Ch Zentarr Elizabeth.
Read all about her inside, along with
profiles of the main Crufts judges show
manager Vanessa McAlpine, and
much more.
Everything you need to know
about Crufts – containing
news, features and interviews
in the build up to the big day.
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Crufts 2015
Visit us in
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Coming of Age Feature
Dogue de Bordeaux
Best of
Free Supplement
March 11
Best of British Dogs
March 6, 2015
BRITISH DOGS
Dog World/Arden Grange Top Dog 2014
Ch Travella Striking Steel
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March 18
Crufts News Special 2016
A comprehensive round-up of all the news and results
from Crufts.
March 25
Pawscars
Celebrating this year’s
Pawscars featuring
photos and interviews
with all the winners.
April 8
Winners 2016
A showcase for all the winners at Crufts.
Holistic therapies
INCLUDES FREE EDITORIAL FOR ADVERTISERS
Inside: Ricky's story, plus profiles of the principal Crufts
adjudicators including best in show judge Ronnie Irving,
a feature on the three breeds gaining championship
status, interviews with recent overseas winners, and all
the essential information about this year's show.
Special 2016
April 22
A healthy dog
is a happy dog,
and it is our
responsibility
to ensure that a
dog’s condition
and wellbeing is
maintained and
any ailments or
illnesses treated
to the best of our
ability.
A holistic approach is becoming increasingly
popular, using products and treatments that work in
harmony with a dog’s natural digestive and immune
system, and therapies that look at a dog’s health as
a whole, both physiologically and psychologically.
In this feature we examine these ideas, and discover
how a holistic approach can help to cure ailments and
improve the wellbeing of our dogs.
May 6
Mastiffs and
Bullmastiff
Top Dog 2015 first quarter results table
May 20
Focus on Kennel Management
We take a look at the day-to-day running of a
successful kennel, with advice and tips from
experienced
breeders on
everything from the
kennels themselves,
their cleaning and
maintenance routines, to the management of their
breeding programmes and puppy rearing
June 3
Keeshonds,
German Spitz
and Pomeranians
caninesummer
June 19
Essentials
INCLUDES FREE EDITORIAL
FOR ADVERTISERS
The British dog-owning public
love to holiday with their canine
companions, so this is Dog
World’s guide to pet friendly holidays. Find the perfect
accommodation from a range of dog-friendly hotels
and cottages, and make sure you have all the travel
essentials you need for your well-deserved break.
June 24
Hearing Dogs for Deaf people profile
July 1
Pointers
July 8
Halfway Top Dog results table
Halfway Stud and Brood results tables
2016 Features
July 22
Nutrition
Guide
INCLUDES FREE EDITORIAL FOR ADVERTISERS
Nutrition is the starting point
of any dog’s health and this
feature explores the trends
and developments in canine
food that enable dog owners
to keep their dogs as healthy
and fit as possible, right
through to old age.
August 5
Boxers Feature
2016 Features
it’s beach walks, woodland trails or moorlands, we look
at some of the best protective clothing and outdoor
gear around and look forward to a new season of
outdoor activities and canine sports.
November 4
Papillons Feature
October 7
Top Dog three-quarters results table
November 25
Christmas Companion
October 7
German Pinschers
and Miniature
Pinschers
October 14
Fireworks
INCLUDES FREE EDITORIAL
FOR ADVERTISERS
September 2
Australian Shepherds Feature
Help your dog stay calm
and relaxed during one
of the noisiest times of
the year. With expert
tips and advice and a list
of products to help your
dog survive the firework
season.
September 9
Tibetan breeds
October 21
Junior Warrant Feature
August 12
Halfway Top Dog
Tibetan Spaniel, Tibetan Terrier,
Shih Tzu, Lhasa Apso and
Tibetan Mastiff
The
Great Outdoors
INCLUDES FREE EDITORIAL FOR ADVERTISERS
September 16
With summer drawing to an
end there is no better time
to head out with your dog
to explore Britain’s rich and
colourful countryside. Whether
October 21
Joint Aid
We look at the supplements available to help keep
your dog fit and mobile from puppy through to veteran
October 28
Discover Dogs report
A photographic report
from ExCel London
on the Kennel Club’s
flagship exhibition on
all things canine.
Find the perfect Christmas present for your dogmad friends and family with our comprehensive
guide to Christmas gifts. Companion Dog World
is a magazine featuring advice and guidance
from wellestablished
canine experts
on various
subjects such as
dog showing,
health matters
and agility.
• 3,000 copies
will be handed
out at LKA
• Top Ten Canine
Christmas
gifts feature
• Includes full Christmas gift guide
• Points of the breed Dogue De Bordeaux
• Expert advice from our resident vet and
behavioural experts INCLUDES FREE EDITORIAL
• Celebrity interview
FOR ADVERTISERS
December 23
Top Dog final results table
December 30
Top Brood and Top Stud final
results table
All of our features
offer advertising
opportunities
• Sponsorship
• Display advertising
• Online advertising
• Video content
Please contact our sales team
for more information:-
Beckie Alves
tel: (01233) 658904
email: [email protected]
Gary Doran
tel: (01233) 658905
email: [email protected]
Dael Carter
tel: (01233) 220745
email: [email protected]
Display Advertising
Single price/number of editions
One
(Print)
Two
Three
Four
Dimensions
(width x height)
Full page
£787.50
£666.75
£567
£472.50
262 mm x 366 mm
Half page
£472.50
£404.25
£341.25
£283.50
262 mm x 180 mm
Quarter page
£330.75
£280.35
£238.35
£204.75
129 mm x 180 mm
Eighth page
£236.25
£189
£141.75
£120.75
129 mm x 90 mm
Classified per single CC
£6.30
£6.30
£6.30
£6.30
Premium Positions
Single price/number of editions
One
Two
Three
Four
41 mm wide
Dimensions
(width x height)
Front page banner
£315
£278.25
£236.25
£189
262 mm x 50 mm
Front page earpiece
£157.50
£131.25
£103.95
£91.35
50 mm x 50 mm
Front page advert
£262.50
£208.95
£156.45
£131.25
85 mm x 100 mm
Outside back cover
£787.50
£590.10
£551.25
£472.50
262 mm x 180 mm
Other Opportunities
Get your leaflet or brochure inserted into every copy of Dog World newspaper – Price on application
Design, Layout and Print of your Catalogues and Promotional Material – Price on application
Specialist advertising eg Advertorials and Cover Wraps – Price on application
Take
advantage
of our FREE
advert design
service
“We have greatly benefited from advertising with Dog World.
Not only has it had a direct impact on sales, it has also helped our
reputation and recognition.” Guy Blaskey, Pooch and Mutt
To discuss advertising and sponsorship opportunities
for your business contact our dedicated sales team
 (01233) 658904 / 658905 / 220745
@ [email protected]

www.dogworld.co.uk