HTK Experience Your Practice Brochure

Your Practice Your Future Your Way
Hornor, Townsend & Kent, Inc.
Your partner for sound financial solutions
Your Practice.
Your Future.
Your Way.
Develop a practice that focuses
on increasing productivity, client
relationships, and ultimately,
greater success.
For nearly 45 years, Hornor,
Townsend & Kent has been helping
financial advisors and their clients
establish and achieve their financial
goals. You’ll find all the products,
services and tools you need to
succeed through HTK. We draw on a
vast array of resources to deliver:
A full portfolio of products and
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services
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Professional and business
development programs
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Leading technology
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Marketing tools
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Operational excellence
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Transition support
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Compliance support
Make the move to HTK and benefit
from all the resources and support
you need to evolve your business
and enhance your opportunities.
Enjoy Your Practice,
Your Way with HTK
We welcome your interest in Hornor, Townsend & Kent,
Inc. (HTK) and hope you’ll consider making the move to
our advisor-centric organization. Part of our commitment
to operational excellence includes making it as easy as
possible for you to assimilate to our firm. Our transition
specialists are trained to make this process as smooth as
possible with step-by-step guidance to help you:
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Address any questions or concerns you may have throughout the
process
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Transfer your securities licenses to HTK
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Get re-appointed with the companies with which you’re currently
doing business*
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Leverage technology to help you move the business more effectively
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Become familiar — as soon as possible — with key HTK associates
dedicated to supporting you
*While HTK has a robust line-up of business agreements, we may not have agreements with
every carrier/provider with whom you currently do business. Our product review committee
meets quarterly to review requests for new agreements. Generally, an advisor must have
significant numbers of clients with a product sponsor for us to consider a new request.
Connect with HTK
to Build, Manage and
Grow Your Practice
The traditional role of a life-based financial advisor has gradually
evolved into today’s holistic client advisor with access to an expanding
array of products, services, strategies and solutions. As an integral
part of Penn Mutual’s Advisor Value Commitment, HTK applies every
resource to help you find opportunities to tie together life insurance,
investing, advisory services and more. In addition, you receive topnotch marketing support including training programs, sales ideas, and
newsletters that empower you to approach new markets and
communicate with your clients more effectively.
HTK connects advisors with recognized industry experts and creates
events especially designed to help you cultivate the investment side
of your practice. As an HTK representative, you’ll immediately benefit
from the personal care and attention so often lacking in larger broker
dealers. Our smaller size allows us to become more familiar with you
and your practice so you’re never “just another number,” but rather a
valued client with direct access to our friendly and responsive staff.
Operational
Excellence
Strong Relationships with Industry Experts
Hornor, Townsend and Kent, Inc. is committed to supporting your
practice by delivering competitive products, as well as connecting
you with top industry experts who can help grow your practice and
strengthen client relationships. Because we believe a key to the success
of any broker/dealer is the quality of its clearinghouse, we’ve selected
Pershing LLC, a BNY Mellon Company.
Pershing offers an extensive array of securities trading, clearing,
information management, products and services to help successfully
position its customers in the marketplace. And, the Pershing facilities
and technology are state-of-the-art, providing an efficient and protected
operating environment.
With its worldwide presence and framework of highly experienced
professionals, Pershing has earned the reputation as an industry leader
and supports more than 1,500 financial organizations internationally.
We believe the value HTK representatives bring to their clients is
strengthened by our relationship with Pershing.
Leading Technology
and Tools
HTK offers a state-of-the-art technology platform designed to help you
grow and manage your business. Our tools are designed to integrate with
our customer relationship management system for streamlined efficiency.
HTK’s NetX360 package provides you with easy access to client account
information, order placement and quotes. You can tap into news and
research, and access a variety of content from industry leaders. Depending
on your needs, NetX360 offers a mobile app and a variety of upgrades.
For consolidated account reporting, we rely on the WealthView
application, powered by Albridge Solutions. WealthView has the ability
to consolidate a client’s insurance, annuity, investment and retirement
plan data from over 2,000 financial institutions. You can quickly get
online access to client portfolio information and produce and distribute
a variety of reports.
HTK has strategically selected Ebix SmartOffice as our client relationship
management system. SmartOffice is much more than a way to manage
your contacts; it gives you the information you need to address client
or prospect needs quickly and easily. The system also helps you identify
and organize marketing opportunities and track key client information
for follow-up. You can flow your client information from WealthView
seamlessly into SmartOffice schedules and alerts. Since both systems
are web-based, client information is updated automatically and
accessible anywhere.
Other integrated tools available:
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Morningstar Advisor Workstation for detailed investment analysis
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Planning software support to help you target specific planning needs
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MarketingPro with pre-written, approved content for marketing
purposes
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Website development through several approved vendors
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Laser App Software, the industry standard for form-filling software
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PaperClip and Docupace paperless solutions for improved document
management and storage
A Full Portfolio of
Products and Services
Among our wide range of product offerings you’re sure to find solutions
to your clients’ goals, objectives, and risk tolerance, including insurance
and investment products, brokerage accounts, variable life insurance and
annuities, as well as fee-based advisory programs and alternative products.
In addition, you can join forces with highly regarded third-party
money managers that provide outstanding portfolio management
to your clients while freeing up your time to focus on prospecting
and cultivating relationships. You’ll gain access to institutional-caliber
research and expertise that’s not only a value-add for clients, but can
open new doors for your business.
The information you need—when you need it
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Sales Support Team – our sales desk is staffed with highly trained
associates dedicated to answering your questions, addressing
your needs, and supporting your sales efforts relating to the many
different products and services offered by HTK
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Field Service – our dedicated team works with you to effectively
respond to questions, concerns, and inquiries raised by clients
about their investments, account status, pending and completed
transactions, and more
Featuring value-added, innovative programs from Penn
Mutual that give you an edge:
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The Professional Advisors Alliance (PAA) Program – a unique
opportunity to form alliances with CPAs who want to grow their
practices by offering financial services to their clients
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Small Business Program – focuses on the distinct behaviors and
attitudes of small business owners, key planning areas, and helpful
insights of advisors who successfully work this market
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myWorth For Women Program – offers educational resources and
tools that encourage women to take charge of their financial futures
and assess their value to home and family
Comprehensive
Compliance Services
HTK views Compliance as a competitive advantage. Our trained
compliance associates are constantly reviewing and interpreting state
and federal regulations, not only to ensure adherence to accepted
market conduct standards, but also to protect you from inadvertent —
and potentially costly — errors. We strive to be your on-call experts,
so while we’re busy monitoring and keeping abreast of the industry’s
constantly changing rules, you’re better able to focus on servicing
your clients. At HTK, our pro-active approach to compliance and our
communication with field leaders and advisors helps create better
awareness and more importantly, prevent prospective problems from
occurring.
Shaping Solutions
National Advisors Council
HTK is committed to staying in constant touch with our advisors.
The National Advisors Council (NAC) consists of successful, engaged
advisors who volunteer to work closely with the home office to ensure
that the products, programs and services supported by the Advisor
Value Commitment are meeting your needs. The NAC assures your voice
is continually being heard, and you’ll benefit from open communication
that can resolve issues and concerns more quickly. In addition, the NAC
plays a key role in shaping what is ultimately delivered to advisors and
their clients.
Recognition & Rewards
HTK recognizes its top advisors through the Summit, Peak and Alpine
SUMMIT
Programs, which reward outstanding advisors with special benefits to
help them grow their practices. Our recognition programs promote
accomplishments and offer an exceptional opportunity for top level
representatives to further develop their client relationships and increase
their sales opportunities.
The Summit Program is reserved for the top 10 advisors annually.
Summit Club advisors receive additional privileges, on top of those
associated with the Peak Program, including generous reimbursement
of business expenses and a home office concierge service.
PEAK
The Peak Program supports top advisors in three distinct areas, all
designed to help grow their business:
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Recognition for outstanding achievements
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Valuable support to build their practices
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Networking opportunities with peers
The Alpine Program is designed to assist highly productive advisors
in reaching the next level. The goal is for them to ultimately achieve
membership in the Summit or Peak Programs within three years, using
the tools and support this program provides.
ALPINE
About The Penn
Mutual Life Insurance
Company
Hornor, Townsend & Kent, Inc. is a wholly owned subsidiary of The Penn
Mutual Life Insurance Company.
Established in 1847, Penn Mutual is an original pioneer of mutual life
insurance in America. The Company’s success has been largely driven
by its unwavering commitment to being a mutual company dedicated
to serving its policyholders and making decisions in their best interests,
as well as the financial professionals who serve them. Penn Mutual’s
reliable financial strength and security are largely based in an historically
conservative, prudent approach to managing investments that helps
mitigate the risk of market volatility.
Penn Mutual’s goal is to help financial professionals meet the unique
and changing needs of their clients with a wide spectrum of life
insurance solutions complimented by annuity and investment solutions.
Working with Penn Mutual gives you all the advantages of working with
a large mutual life insurance company—but with the freedom to grow
your business the way you desire.
About HTK
Hornor, Townsend & Kent, Inc. (HTK) is a full service broker-dealer offering a
complete range of financial solutions, including investments, insurance, and
annuities, to help meet the unique needs and goals of individuals, families
and businesses through all of life’s stages. At HTK, we believe there is no
single factor more important than the value of strong personal relationships.
We are committed to putting our clients on the right financial path, helping to
manage risk, ensure financial protection and grow their wealth.
For Broker/Dealer use only. Not approved for distribution to the public.
Securities and investment advisory services offered through Hornor, Townsend & Kent, Inc. (HTK), Registered
Investment Advisor, Member FINRA/SIPC, 600 Dresher Road, Suite C1C, Horsham, PA 19044 800-225-7637.
www.htk.com
HTK is a wholly-owned subsidiary of the Penn Mutual Life Insurance Company.
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