e - ILIMITADA

FOOD Environments at Gruner + Jahr EMS
All you can eat
Juli 2010
www.ems.guj.de
Agenda
01
Food environments introduce themselves
02
All you can eat: food environments offer solutions for every taste
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www.ems.guj.de
G+J EMS offers targeted journalism and extensive coverage
embedded in quality environments!
Your advertising will reach …
19,05 million Unique Users
…over
in the G+J EMS portfolio.
6,14 million
… more than
Unique
Users with a very high level interest in the
subject of food.
7,75 million
… over
Unique Users in
the direct vicinity of food environment affine
sites*.
Source: AGOF internet facts 2010-III
Plan/combi: chefkoch.de, essen-und-trinken.de, livingathome, Eltern.de,
BRIGITTE.de- Kochen, stern.de
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www.ems.guj.de
chefkoch.de: A source of straightforward recipes for all cooks
Page Impressions:
161.02 million. *
Visits:
21.46 million. *
Unique Users:
7,320,000 **
Largest food site in Germany
Leader in coverage, indispensable in achieving full
coverage campaigns
chefkoch.de offers an excellent cost/benefit ratio
Source: * IVW ** AGOF internet facts 2011-02
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www.ems.guj.de
chefkoch.de: The food site with the best coverage
Page Impressions
250.000.000
200.000.000
chefkoch.de
150.000.000
100.000.000
kochbar.de
50.000.000
daskochrezept.de
kuechengoetter.de
Apr 11
Mrz 11
Feb 11
Jan 11
Dez 10
Nov 10
Okt 10
Sep 10
Aug 10
Jul 10
Jun 10
Mai 10
Apr 10
Mrz 10
Feb 10
Jan 10
Dez 09
Nov 09
Okt 09
Sep 09
Aug 09
Jul 09
Jun 09
Mai 09
Apr 09
0
Source: * IVW
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www.ems.guj.de
essen-und-trinken.de: Competent advice and ideas for cooking
enthusiasts
Page Impressions:
19.93 million. *
Visits:
1.4 million. *
Unique Users:
670,000 **
essen-und-trinken.de is the competent and inspiring
source of ideas for all those keen on cooking
A key title for advertising customers from food related
sectors
Brand-conscious users are prepared to spend good
money to satisfy their sophisticated needs.
Source: * IVW ** AGOF internet facts 2011-02
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www.ems.guj.de
essen-und-trinken.de: The shooting star amongst the food sites
Page Impressions
30.000.000
Essen-und-trinken.de
25.000.000
20.000.000
Kochbar.de
15.000.000
daskochrezept.de
10.000.000
5.000.000
Mrz 11
Feb 11
Jan 11
Dez 10
Nov 10
Okt 10
Sep 10
Aug 10
Jul 10
Jun 10
Mai 10
Apr 10
Mrz 10
Feb 10
Jan 10
Dez 09
Nov 09
Okt 09
Sep 09
Aug 09
Jul 09
Jun 09
Mai 09
Apr 09
Mrz 09
0
Source: * IVW
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www.ems.guj.de
livingathome.de: Personal source of inspiration for hosts and
enthusiasts and connaiseurs
Page Impressions:
17.33 million. *
Visits:
920,000 *
Unique Users:
470,000 **
Combines all subjects revolving around living,
hospitality and lifestyle in one portal
Offers integrative advertising options and direct
contact with editorial content
The most popular living and lifestyle portal, offering
a very attractive advertisng environment.
Source: * IVW ** AGOF internet facts IV 2011-02
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www.ems.guj.de
livingathome.de: Market leader in the living and lifestyle
segment
Page Impressions
1.200.000
Livingathome.de
1.000.000
800.000
Schoener-wohnen.de
600.000
400.000
200.000
Mrz 11
Feb 11
Jan 11
Dez 10
Nov 10
Okt 10
Sep 10
Aug 10
Jul 10
Jun 10
Mai 10
Apr 10
Mrz 10
Feb 10
Jan 10
Dez 09
Nov 09
Okt 09
Sep 09
Aug 09
Jul 09
Jun 09
0
Source: * IVW
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www.ems.guj.de
BRIGITTE.de:
Germany‘s biggest women‘s site focussing on cooking and enjoyment
Page Impressions:
104.21 million. *
Visits:
5.72 million. *
Unique Users total:
of which, cooking:
2.10 million**
240.000
New recipies, menu suggestions and tips for
everything from buying ingredient to the right
method: a unique combination of advice, inspiration
and entertainment.
Every BRIGITTE recipe is cooked many times. That
is the quality hallmark of BRIGITTE‘s cooking
section“
Swap ideas and suggestions with other cookery fans
via the continuously growing recipe database and
the extended BRIGITTE community.
Source: * IVW (March 2010) Source: AGOF internet facts IV 2009
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www.ems.guj.de
BRIGITTE.de: The most popular women‘s site
Page Impressions
140.000.000
120.000.000
BRIGITTE.de
100.000.000
gofeminin
80.000.000
fem.com
frauenzimmer.de
60.000.000
erdbeerlounge.de
40.000.000
freundin.de
glamour
20.000.000
Feb 11
Jan 11
Dez 10
Nov 10
Okt 10
Sep 10
Aug 10
Jul 10
Jun 10
Mai 10
Apr 10
Mrz 10
Feb 10
Jan 10
Dez 09
Nov 09
Okt 09
Sep 09
Aug 09
0
Source: * IVW
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www.ems.guj.de
stern.de: Teaching Germany how to cook
Page Impressions:
Visits:
Unique Users:
183.33 million. *
25.77 million. *
5.08 million **
stern.de offers users a unique mixture of hard
politics/business news and top stories from
entertainment and society.
stern.de develops innovative and individual products
to match campaign targets
stern.de achieves massive coverage
Source: * IVW ** AGOF internet facts 2011-02
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www.ems.guj.de
stern.de: The news site for young decision makers
Page Impressions
900.000.000
Spiegel Online
800.000.000
700.000.000
600.000.000
500.000.000
400.000.000
300.000.000
200.000.000
stern.de
100.000.000
Focus Online
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Feb 11
Jan 11
Dez 10
Nov 10
Okt 10
Sep 10
Aug 10
Jul 10
Jun 10
Mai 10
Apr 10
Mrz 10
Feb 10
Jan 10
Dez 09
Nov 09
Okt 09
Sep 09
Aug 09
Jul 09
Jun 09
0
Source:
* IVW
www.ems.guj.de
Eltern.de: The information platform for parents
Page Impressions:
35.15 million. *
Visits:
2.68 million. *
Unique Users:
1.18 million **
Eltern.de is the comprehensive platform for
information and communications for parents
Eltern.de offers all relevant content and services as
asked for by parents in the web
The life-phase model enables focused addressing of
target groups and minimises marketing wastage.
Source: * IVW ** AGOF internet facts 2011-02
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www.ems.guj.de
Eltern.de: Offers broad coverage and ideal environment for food
products
Page Impressions
60.000.000
50.000.000
Urbia.de
40.000.000
Eltern.de
30.000.000
rund-ums-baby.de
20.000.000
Netmoms.de
10.000.000
leben-und-erziehen.de
Apr 11
Mrz 11
Feb 11
Jan 11
Dez 10
Nov 10
Okt 10
Sep 10
Aug 10
Jul 10
Jun 10
Mai 10
Apr 10
Mrz 10
Feb 10
Jan 10
Dez 09
Nov 09
Okt 09
Sep 09
Aug 09
Jul 09
Jun 09
0
Source: * IVW
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www.ems.guj.de
Agenda
01
Food environments introduce themselves
02
All you can eat: the food environments offer solutions for every taste
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www.ems.guj.de
DisplayAds
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Subject
special
eBooklet
Competitions
Crossmedia
SubChannel
Moving
Recipe Keywordimages Integration targeting
www.ems.guj.de
Display Ads: Brand presence in relevant environments
Medium Rectangle
Super Banner
Skyscraper
(300x250 Pixel, Image 40kB /
Flash 40kB)
(728x90 Pixel, Image 40kB /
Flash 40kB)
(160x600 Pixel, Image 40kB /
Flash 40kB)
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www.ems.guj.de
Display Ads: Brand presence in the relevant environments
16
0x8
00
Text link in content
Wallpaper
HalfPageAd
(4 lines of 25 characters)
(728x90 +160x600 Pixel,
Image 80kB / Flash 80kB)
(300x600 Pixel, Image 40kB /
Flash 40kB)
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www.ems.guj.de
DisplayAds
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eTopic
special Booklet
Competitions
Crossmedia
SubChannel
Moving
images
Recipe Keywordintegration targeting
www.ems.guj.de
Topic specials: Custom environments to minimise wastage
Content:
Editorial office selects subject
Customer present as exclusive sponsor
(no other ad-integration in specials)
Single or co-branded advertising formats
in flanking media package
Editorial promotion
Combination with cross-media integration
possible
Advantages:
high quality customised editorial
environment
Also bookable on:
Example: special in essen-und-trinken.de for Natreen
u.a.
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www.ems.guj.de
DisplayAds
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Topic
special
Competietions
Booklet
Crossmedia
SubChannel
Moving
images
Recipe Keywordintegration targeting
www.ems.guj.de
e-Booklet: Editorial and customer content, side by side
Content:
Subject selected/requested by
customer, co-ordinated with editorial
office
Editorial and customer content
integrated together (customer
content marked as „advertisement“)
Co-branded advertising media in
flanking media package
Editorial promotion
Combination with crossmedia
integration possible.
Advantage:
Index-Page of e-Booklet
Proximity to editorial content through
integration of customer-content in eBooklet.
Also bookable on:
u.a.
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www.ems.guj.de
e-Booklet: Editorial and customer content, side by side
Flanking co-branded advertising
Co-branded teaser
Customer article page
Also bookable on:
u.a.
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www.ems.guj.de
DisplayAds
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Topic
special
e-Booklet Competi- Crossmedia
tions
SubChannel
Moving
images
Recipe Keywordintegration targeting
www.ems.guj.de
Competitions: Brand awareness through interaction and
customer proximity
Content:
A range of competition concepts for
customers to choose from (e.g.
Question&Answer, Doubledecker, puzzle).
All customer integrations are marked as
„Advertisement“.
To attract as many users to the competition
as possible, customer has the choice of
placing a range of single branded ad media.
Advantage:
In-depth product integration thanks to single
branded advertising media and editorial
teasers.
Also bookable on:
u.a.
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Competition: Brand awareness via interactin and customer
proximity
Competition-Integration: Puzzle
Also bookable on:
Competition-Integration: Question&Answer
u.a.
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www.ems.guj.de
DisplayAds
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Topic
special
e-Booklet Competi- Crosstions
media
SubChannel
Moving
Recipe Keywordimages integration targeting
www.ems.guj.de
Use cross-media to raise your coverage.
Advantages at a glance:
Undivided attention
You enjoy exclusive advertising rights. All advertising by other customers is excluded on
the pages of joint online campaigns.
Wastage minimisation
The joint online campaigns are customised for a specific subject and can better address
the intended target group interested in the subject on the website.
Enhanced credibility
You are pushing a recognisable message, and benefit several times over from the
credibility of the selected G+J title.
Differentiation to competitors
Proximity to the advertiser‘s brand and the inter-media addressing of target grops
together offer an excellent basis for standing out from the competition.
Improving contact quality
By sending your brand message to the target group via different media at the same time
you better exploit the particular strengths of each medium.
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www.ems.guj.de
Use crossmedia to maximise coverage.
Strengthen brand awareness
Readers and online users only overlap in part.
This maximisation of coverage can generate benefits for you.
Print- title
Website
Joint coverage
(per month)
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BRIGITTE
BRIGITTE.de
5.66 million
ESSEN & TRINKEN
essen-und-trinken.de
0.61 million *
LIVING AT HOME
Livingathome.de
0.68 million
stern
stern.de
15.96 million
Eltern
Eltern.de
1.84 million
* Source: AGOF internet facts 2009 IV and VA 2009, not completely free of duplication
www.ems.guj.de
Crossmedia Integration: We combine print and online
Examples
+
1/3 co-branded AOK advertisement in stern
print
Flanking co-branded
advertising media
Flanking co-branded
teasers on stern.de
homepage and media
package
+
Individually developed videos with buying tips on the
stern.de* action page
Also bookable on:
u.a.
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www.ems.guj.de
* A variety of campaigns with different customer content shares is possible
DisplayAds
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Topic
special
e-Booklet Competition Crossmedia
SubChannel
Moving
Recipe Keywordimages integration targeting
www.ems.guj.de
Sub-Channel: Greater depth of information under the umbrella
of powerful brands
Content:
Customer content transferred in toto,
marked as „advertisement“ (no editorial
content )
Single branded advertising media in
flanking media package
No editorial promotion
No combination possible with „crossmedia
integration“
Advantage:
Greater depth of information possible
through detailed presentation of customer
content in form of texts, pictures, audio
and moving images within the site.
Index page of Phillips sub-channel in essen-undtrinken.de
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Also bookable on:
u.a.
www.ems.guj.de
Sub-Channel: Greater depth of information under the umbrella
of powerful brands
Example:
Prominent teaser in the cooking section linked to the sub-channel
Example:
Sub-Channel on cooking-integration page
Also bookable on:
u.a.
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Moving images: Your spot also at work in the web
Content:
Audio-visual spots (5 – 30 sec.)
before or after recipe video.
Recommendation: maximum
length 15 sec. per web spot
Advantage:
Use of moving images in a
related environment
Also bookable on:
u.a.
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DisplayAds
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Topic
special
e-Booklet Competition Crossmedia
SubChannel
Moving Recipe Keywordimage integration targeting
www.ems.guj.de
Recipe integration: Whet appetites for your products
Content:
Integration of customer recipes in site
recipe database.
Advantage:
You can strengthen your brand at the
same time as stimulating user
demand for your products.
Example: recipe integration on chefkoch.de
for Unilever / Brunch
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Also bookable on:
www.ems.guj.de
Recipe integration: Whet appetites for your products
Step 1: Recipe search
Add on: Navigation entry with logo
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Also bookable on:
www.ems.guj.de
Recipe integration: Whet appetites for your products
Step 2: Summary of all customer recipes
Step 3: Recipe with Brand Box + link to
ingredients (on customer page)
Also bookable on:
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DisplayAds
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Topic
special
e-Booklet Competition Crossmedia
SubChannel
Moving
Recipe Keyword
image integration targeting
www.ems.guj.de
Keyword Targeting: Placing adverts without wastage
Presence by way of sponsoring area (Super Banner
or Skyscraper) in a related context
Keyword placement of advertising media. Bookable
keywords include recipe ingredients, search terms
and keywords/tags.
Also bookable on:
u.a.
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