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Bilstein Shock Absorbers Modular Damping System–Porsche GT3 (997) 800/537-1085 www.bilsteinus.com Billy Boat Performance Exhaust Porsche 997.2 Exhaust 888/228-7435 www.bbexhaust.com PN: FPOR-0878 & FPOR-2535 Aluminum body coil-over monotube shock with an independent 10-way rebound and 10-way compression adjustable shaft. Shaft utilizes a 1:1 linear billet valving piston. Precision crafted from 100% T304 stainless steel, this bolt-on exhaust system not only gives a distinctive exhaust note, but it also provides increases in horsepower and torque. Bilstein Shock Absorbers Mustang II Coil-Over System 800/537-1085 www.bilsteinus.com Bilstein Shock Absorbers 60MM Monotube HD Shock Absorber– Freightliner Trucks 800/537-1085 www.bilsteinus.com Ride-height adjustable aluminumthreaded body coil-over system for Mustang II frontends. Uses 46mm monotube construction. BorgWarner Turbo Systems Series EFR 800/787-6464 www.airwerksboosted.com The newest addition to the BorgWarner Turbo Systems performance range. The EFR line will incorporate the latest in technological features such as stainless-steel turbine housings, extended-tip/forged milled compressor wheels and best-in-market aero efficiencies. A 60mm large-bore, heavy-duty monotube shock absorber for commercial class 1 through class 8 trucks and race car haulers. BorgWarner Turbo Systems Billy Boat Performance Exhaust Volkswagen MK6 GTi Exhaust 888/228-7435 www.bbexhaust.com PN: FPIM-0350/0351 Incorporating B&B’s proprietary PRT (Purge Resonance Technology), this turbo-back exhaust system emits a forceful note on hard acceleration yet a mild note at idle and cruising speeds. Adaptronic Engine Management Select Mazda Miata NBB SE Plug-In ECU +612-9899-9594 www.adaptronicecu.com PN: Select NBB Piggyback plug-in for the Mazda Miata NBB. Controls boost (factory turbo) or VVT (infinitely variable). Full control of engine; factory ECU is retained for alternator and immobilizer. Also available for the Mazda RX8 and Miata NBA. AirWerks S400SX4 Performance Turbochargers 800/787-6464 www.airwerksboosted.com The BorgWarner-AirWerks S400SX4 turbo model group has been expanded to include compressor wheel sizes 76, 80, 82 and 88 mm. These additions give pro racers and the street tuner off-theshelf availability of turbos that feature extended-tip technology for aero high efficiency and product performance. Brad Penn High Performance Oil Penn Grade 1 High-Performance Assembly Lubricant 814/368-1200 www.bradpennracing.com Specifically designed to offer additional protection during the engine assembly process. Provides higher load-carrying ability and excellent surface film protection, preventing wear to components in highly stressed assembly applications. ACT, Advanced Clutch Technology T1RR-H01 661/940-7555 www2.advancedclutch.com/home.aspx PN: T1RR-H01 The ACT Race twin-disc kit offers Honda enthusiasts a race-ready complete direct bolt-in kit that has holding capacity (770 lb.-ft. of torque). BBK Performance Inc. CNC Series Full-Length Headers for the ’11 Mustang GT 951/296-1771 www.bbkperformance.com Direct bolt-on adds 25+ hp; 1¾-in. CNC mandrel-bent tubing; ⅜-in.-thick flanges matching high-flow converters. www.semanews.com 27 SEMA QNEW PRODUCTS Brembo North America Inc. New Sabelt STS Seat 734/468-2100 www.sabeltusa.com The new seats incorporate the same philosophy that inspired the creation of OE sport seats for Abarth and Ferrari. The design consists of a racing composite backrest shell for lateral support with a very light polypropylene cushion that meets the highest European regulatory standards. We all know that it has become more and more commonplace for consumers to make purchases online, but the increase in purchasing using mobile devices is going to dramatically affect the eCommerce world this year. Retailers should do everything they can to ensure that they can be found and researched through mobile devices. With the big push in geo-location, ads will begin to be delivered to consumers using local targeting methods. Consumers are now getting much of their information through smart devices as well, so it is important that a mobile website be part of a retailer’s plans. I caution domestic companies about the speed at which foreign competitors are able to bring products to market. It is increasingly important to make every effort to streamline the R&D process in order to get to market quickly. Take the time to think outside of the box. Things such as Groupon and Facebook will continue to be large influencers in how people buy things in the near term. Think about all of your marketing from the consumer’s point of view. Even the slightest adjustments in keywords, images used or geo-location could dramatically increase sales. —Tyler Tanaka, Account Director Cie Studios 28 March 2011 SEMA News ChaseCam Bully Dog Technologies Triple Dog GT 208/226-2500 www.bullydog.com PN: 40400 Diva 858/397-1777 www.chasecam.com PN: DIVA Single box, four-camera video and data recorder with video LCD. Toggle views. Real-time data overlay. Hands-free operation. CAN bus, OBD, GPS and more. Bully Dog Technologies GT/WatchDog 208/226-2500 www.bullydog.com PN: 40410 ChaseCam Diva HD 858/397-1777 www.chasecam.com PN: DIVA HD Diva HD. The first rugged HD video and data recorder. GPS. CAN Bus. Sensor input. Hands-free operation. Classic Design Concepts Bully Dog Technologies Crazy Larry GT 208/226-2500 www.bullydog.com PN: 70302 The Crazy Larry GT brings Bully Dog power back to the race track with huge power increases for late-model diesel applications. ’10+ Classic Chin Spoiler 866/624-7997 www.classicdesignconcepts.com PN: 1011-7001-01 Classic Design Concepts has engineered and developed another masterpiece. Molded (textured black) in OE-quality RIM material, this is truly the next generation of chin spoilers. The following options will be available soon: optional brake duct cooling kit and optional fog lamp kit. Comp Performance Group TCI Challenger StreetFighter Converter for ’08–’10 Dodge Challengers 888/776-9824 www.tciauto.com PN: 141701 Designed for street/track enthusiasts, the StreetFighter torque converter for ’08–’10 Dodge Challengers brings launch rpm in line with performance enhancements on modified street machines. Canton Racing Products ’11 V8 Mustang Aluminum Coolant Expansion/Fill Tank 203/481-9460 www.cantonracingproducts.com PN: 80-246, 80-246S This .100 aluminum tank is stronger, more reliable and better-looking than stock. It is also designed to fit in the same exact location as stock. Best New Performance-Street Runner-Up Comp Performance Group FAST Billet Fuel-Rail Kits for LSXR/LSXRT Manifolds 877/334-8355 www.fuelairspark.com PN: 146033-KIT FAST billet fuel rail-kits are designed specifically to easily and precisely fit with FAST LSXR manifolds using OEM LS2 or FAST LS2-style injectors. Comp Performance Group TCI StreetFighter GM 6L80E Torque Converter 888/776-9824 www.tciauto.com PN: 242970 The performance and reliability of TCI StreetFighter torque converters are now available for GM 6L80E applications, including the Pontiac G8, ’10 Camaro and ’08–current trucks. Comp Performance Group TCI 6X Six-Speed Transmission Package For Ford, Chrysler and Pontiac Applications 888/776-9824 www.tciauto.com PN: 271601P20 Manually shift through six gears or enjoy automatic cruising while the 6X Six-Speed Transmission delivers improved performance, enhanced fuel efficiency and a superior driving experience. Bilstein Shock Absorbers B6 Adjustable Shock/Strut 800/537-1085 www.bilsteinus.com The 46mm monotube shock absorbers and struts feature 10-way rebound/compression adjustment. BrakeQuip Stainless Brake Hose 877/431-0075 www.brakequip.com PN: Custom A stainless-steel braided brake hose that fully complies with DOT standards, including all the required traceability markings. A new lowprofile design for heavy-duty performance. Comp Performance Group FAST Custom LSXRT Race Intake Manifold Package 877/334-8355 www.fuelairspark.com PN: 146602 Custom GM LS manifold packages include the LSXRT 102mm intake manifold, big-mouth throttle body, billet fuel rails and precisionflow fuel injectors for optimized performance Comp Performance Group TCI GM 4L80E 300M Input Shaft 888/776-9824 www.tciauto.com PN: 279600 The ultra-durable TCI 300M input shaft uses precision-ground busing rides and rolled splines to eliminate input shaft breakage in high-horsepower applications. Comp Performance Group TCI EZ-TCU Transmission Controller 888/776-9824 www.tciauto.com PN: 302820 The TCI EZ-TCU offers maximum electronic control over popular GM four-speed electronic overdrive transmissions with no software, laptop or tuning experience required. Comp Performance Group Comp Performance Group Comp Performance Group Comp Cams Muscle Car & Street Rod Engine Oil 800/999-0853 www.compcams.com PN: 1594-12 Comp Cams High Energy Die-Cast Aluminum Roller Rocker Arms 800/999-0853 www.compcams.com PN: 17002-16 Comp Cams Muscle Car & Street Rod Engine Oil is uniquely formulated to provide protection and performance in engines that experience extended periods of storage. High Energy Die-Cast Aluminum Roller Rockers feature a needle-bearing fulcrum and roller tip that reduce friction for an extremely affordable, do-it-yourself performance upgrade. Comp Cams Beehive Valve Spring Height Measuring Micrometer 800/999-0853 www.compcams.com PN: 4930 The Beehive valve spring height measuring micrometer is the quickest, easiest, most accurate way to measure valve spring installed height on small cylinder heads. www.semanews.com 29 SEMA QNEW PRODUCTS Comp Performance Group Comp Cams Drag Race Dual Valve Springs 800/999-0853 www.compcams.com Comp Performance Group Comp Performance Group TCI Die-Cast Deep Aluminum Pan for Powerglide Transmissions 888/776-9824 www.tciauto.com PN: 528220 Innovative die-cast deep aluminum pan for Powerglide transmissions features lighter weight, increased fluid capacity and an O-ring drain-plug design that ensures 100% sealing. Unlike any existing spring, Comp Cams drag race dual valve springs feature proprietary progressive pitch coiling processes to greatly improve valvetrain control and spring life. TCI Universal Burnout Kit 888/776-9824 www.tciauto.com PN: 861710 TCI Universal Burnout Kit works with any vehicle and brake system to create monster burnouts with pulsing, lighted blue tire smoke for a stunning visual. Comp Performance Group Comp Cams Ultra Pro Magnum XD Rocker Arms 800/999-0853 www.compcams.com Comp Performance Group Comp Performance Group Comp Cams Valve Spring Compressor for LS Engines 800/999-0853 www.compcams.com PN: 5462 Innovative Comp Cams valve spring removal tool engineered specifically to work with all GM Gen III/IV LS-type engines with cylinder heads on or off. Inglese Die-Cast Valve Covers 866/450-8089 www.inglese.com PN: NG4036 Ultra Pro Magnum XD (Xtreme Duty) rocker arms are engineered with 8650 steel and include a machined pushrod seat insert for ratio accuracy and durability. With their sleek black-wrinkle powdercoat finish and polished laser-etched logo, Inglese die-cast aluminum valve covers add performance style to any application. Comp Performance Group FAST XFI Engine Management System for ’11 Ford 5.0L Mustangs 877/334-8355 www.fuelairspark.com The XFI System for ’11 Ford 5.0L Mustangs provides an advanced level of programmable electronic fuel injection that allows easy switching between multiple preset tunes. Comp Performance Group Comp Performance Group Comp Performance Group TCI Fast-Gate Performance Shifter 888/776-9824 www.tciauto.com PN: 616541 Comp Cams Phaser Limiters for the ’11 5.0L Mustang 800/999-0853 www.compcams.com Affordable Fast-Gate performance shifter combines high performance, reliability and easy installation in a universal design that fits virtually any three- or four-speed application. Comp Cams Phaser Limiters limit maximum intake advance and maximum exhaust retard to allow use of larger aftermarket camshafts without piston-to-valve clearance issues. 30 March 2011 SEMA News Comp Cams ’11 Ford DOHC 5.0L Coyote 4V V8 Integral Balance Camshafts 800/999-0853 www.compcams.com Industry’s first aftermarket camshafts designed for the ’11 Ford DOHC 5.0L Coyote four-valve V8 unlocks a major performance upgrade for street and race ’11 Mustangs. SEMA QNEW PRODUCTS Comp Performance Group Quarter Master 7.25 Mitsubishi Evo Eight-Leg Race Clutch Kit 888/CLUTCH-1 www.quartermasterusa.com Quarter Master Mitsubishi Evo race clutch kit converts an inferior factory clutch to a dualdisc design for strip, drifting and road racing vehicles up to 800 hp. Turbochargers are driving change and innovation. As the OEMs plan around forced-induction powerplants, this trend will be the one to shape the future of performance products in our industry. The number of turbocharged cars is also growing in domestic drag racing. While professional road racing is no stranger to the turbo setup, the trend is definitely making its way down through the grassroots levels. Street performance is moving away from bolt-on applications and is trending into more serious upgrades. The economic downturn has shaken out the casual enthusiast and left the industry with the hardcore performance buyer. This phenomenon is evident in all segments. The market for performance exhaust systems has changed dramatically. Where mufflers and straight pipes once topped the modifications list, enthusiasts are having to compromise and adhere to tougher emissions and exhaust-noise legislation. Retailers should become very focused. Sales have increased dramatically for those businesses that have developed reputations for expert service or knowledge in a given platform or brand. Niche businesses succeed because of this, and so I stress education and movement toward proficiencies in electronics and forced induction. I would recommend that retailers guard against being “all things to all people.” —Albert Reda, Sales Manager Vibrant Performance Comp Performance Group Zex LSX Perimeter Plate Nitrous System 888/817-1008 www.zex.com Zex LSX perimeter plate nitrous system with Cryo-Sync Technology offers a consistent distribution of nitrous and simple bolt-on upgrade that is tunable from 75–300 hp. Covercraft Gust Guard Cover Clamps 800/426-8377 www.covercraft.com PN: ZGGARD The solution to help keep vehicle covers in place in gusty wind conditions. Kit includes four clamps, two friction locks and two 7-ft. cords. Comp Performance Group Zex Nitrous Kit for ’11 Ford 5.0L Mustang 888/817-1008 www.zex.com This complete Zex nitrous kit designed specifically for ’11 Ford 5.0L Mustangs is fully adjustable from 75–175 hp with the included tuning jets. CSF-Racing & High Performance Division Nissan 370Z/Infiniti G37-High Performance Radiator/Condenser Module (Detachable) 909/355-1991 x14 www.csfrace.com PN: 7012 World’s first all-aluminum cooling module for the 370Z/G37. Double the cooling capacity of the OE unit. Condenser can be removed for increased weight reduction in racing applications. Corsa Performance ’11 Ford Mustang Exhaust System 800/486-0999 www.corsaperformance.com PN: 14317 Dual rear-exit, axle-back exhaust system with twin 4 pro-series tips. Engineered using patented Reflective Sound Cancellation technology for a bold, muscular exhaust note. Applications available for GT 5.0L (Xtreme PN 14317, Sport PN 14316), V6 (Sport PN 14319) and GT500 (Sport PN 14320). Additional XO-Pipe also available (PN 14318). D.S.S. Racing GSX Forged Piston 630/587-1169 www.dssracing.com PN: GSX GSX series forged pistons. X groove skirt design reduces power-robbing damage caused by fuel washdown associated with high horsepower power adders. Available for the Subaru, LS, Coyote SBC and SBF. Cosworth LLC Subaru EJ25 TGV Delete Kit 310/534-1390 www.cosworthusa.com PN: 20015678 The fiber-reinforced polymer TGVDs eliminate OEM TGV obstructions, maximize air flow and also insulate the intake tract/fuel system from the cylinder-head-generated heat. 32 March 2011 SEMA News DeatschWerks Sport Compact Fuel Injectors 405/217-0701 www.deatschwerks.com PN: INJ-SC Davies Craig EWP 115 Alloy and Controller Combo Pack +613-9369-1234 www.daviescraig.com.au PN: 8050 The alloy EWP115 electric water pump and EWP/fan digital controller combo offers variant coolant flow and maintains a targeted engine temperature for optimal performance. DCI Performance Products Formed Metal Starter Motor Heat Shield Kit +613-9357-2511 www.dci.com.au/performance PN: TF-600-STR DeatschWerks Sport Compact lineup of high-flow fuel injectors are applicationspecific for drop-in fitment. Many sizes offered up to 1,300cc/min. Sold in flow-balanced sets. TF-600-ENG pre-formed, six-layer metal starter motor heat shield. Universal kit. Suitable for 63mm- to 86mm-diameter starter motors. Delta Tech Industries LLC ’10–’11 Camaro HID Retrofit Fog Light 714/577-8028 www.deltalights.com DeatschWerks High-Flow Fuel Injectors 405/217-0701 www.deatschwerks.com PN: 22S-00 DCI Performance Products Formed Metal Turbo Heat Shield +613-9357-2511 www.dci.com.au/performance Pre-formed, multilayer turbo heat shield. Suitable for turbo sizing similar to a Garret GT30R, will fit multiple turbos. Suitable up to 1,800ºF. Direct fitment for the ’10–’11 Camaro. Equipped with high-tempered glass lens, 6,000K HID system provides near-daylight light output. European construction, hermetically sealed. DeatschWerks new high-impedance, highflow, race-specific fuel injectors are available in flow rates of 800cc, 1,000cc, 1,400cc and 1,700cc and are compatible with most popular race fuels. Sold in flow-balanced sets. Delucci Motor Mini Cooper Mirror Cover 213/784-2038 www.deluccimotor.com MINI Cooper R56 mirror cover; England flag graphic print. DeatschWerks DCI Performance Products 2-in. to 3-in. Formed-Metal Exhaust Heat Shield-600mm Long +613-9357-2511 www.dci.com.au/performance PN: TF-600-6 TF-600-6 six-layer metal, half-round exhaust pipe shield. Pre-formed to suit 2- to 3-in.diameter pipe 2 ft. long. One-foot long also available. DCI Performance Products Formed-Metal Engine Mount Heat Shield Kit +613-9357-2511 www.dci.com.au PN: TF-600-ENG TF-600-ENG six-layer metal, engine-mount heat shield. Pre-formed to suit a range of engine mounts. Can be attached in multiple configurations. 300-lph In-Tank Fuel Pump 405/217-0701 www.deatschwerks.com PN: DW300-1 The DeatschWerks E85-compatible DW300-1 is a 300-lph pump that outflows the competitors 255hp pumps by 25% at 43 psi and by 50% at 100 psi. Drew Technologies Inc. DashDAQ-XL/EV 734/222-5228 www.dashdaq.com PN: DashDAQ/EV Unlock advanced hybrid information for ’10 Volt and Prius vehicles that no other data monitor can provide. Monitor, modify and improve your greener driving experience. DeatschWerks Modern Muscle Fuel Injectors 405/217-0701 www.deatschwerks.com PN: INJ-MM Darton Sleeves drop-in fitment into the Chevy LS2, LS3/7, Dodge Hemi and Mustang V8 applications. Many sizes offered. Darton MID kit that converts the block to a closed deck wet sleeve block. Increases bore size and ability to handle unlimited amount of boost. GM Camaro V6 MID Sleeve 760/603-9895 DeatschWerks Modern Muscle lineup of high- www.dartonsleeves.com PN: 500-200 flow fuel injectors are application-specific for www.semanews.com 33 SEMA QNEW PRODUCTS Dynocom Industries Inc. Internet Drag Racing With a Dynamometer 817/284-8844 www.dynocom.net PN: 3D Racing Simulation This all-new 3-D racing and drag simulation allows Dynocom dynamometer owners to race on their own dyno and race up to three opponents over the Internet. This new key feature is included standard in the purchase price of the Dynocom Dynamometer system. Eagle Specialty Products Junior Dragster 7075-T651 Connecting Rod 662/796-7373 www.eaglerod.com PN: CRS CR4500BS Billet 7075-T651 aluminum connecting rods for the junior dragster market. Features ¼-in. ARP bolts. Available in 4.375- and 4.500-in. lengths and .998- and .875-in. journal sizes. Eagle Specialty Products Connecting Rods for Mazda MZR 662/796-7373 www.eaglerod.com PN: CRS5927M13D High-strength forged 4340 steel H-beam connecting rods for the Mazda MZR 2.3L direct-injection turbo engine. Available for either a 22mm or 22.5mm pin size. Recommended for use up to 900 hp. Eagle Specialty Products IMCA-Legal Cast Crankshaft 662/796-7373 www.eaglerod.com PN: 103503480CM IMCA rules require no lightening holes in the crankshaft throws. Eagle now offers an affordable cast crankshaft specifically for the IMCA modified market with .125-in. radii and no lightening holes. Eagle Specialty Products 305 Sprint Rotating Assembly 662/796-7373 www.eaglerod.com PN: 10700 A rotating assembly designed specifically for the booming 305 sprint market. This assembly utilizes an Eagle forged 4340 steel crank with rear flange machined for sprint application, Eagle I-beam connecting rods, lightweight forged Mahle flat-top pistons and rings and Clevite race bearings. Eagle Specialty Products GM LSX 440 CID Rotating Assembly 662/796-7373 www.eaglerod.com PN: 12952125 A 440ci rotating assembly for the GM LSX standard deck-height block. Features 4.125-in.-stroke forged 4340 steel crank, 4.125-in.-bore forged Mahle pistons for use with any LS-based head, and 4340 steel H-beam rods. Eagle Specialty Products Eagle Specialty Products Eagle Specialty Products Competition Ford 4.6 Three-Valve Stroker Kit 662/796-7373 www.eaglerod.com PN: 14414 Connecting Rods for Toyota 1UZFE 662/796-7373 www.eaglerod.com PN: CRS5751T3D A competition stroker kit engineered specifically for forced-induction three-valve 4.6 Ford Mustang applications. Designed to handle up to 1,300 hp. Features 4340 steel crankshaft, 4340 steel H-beam rods, forged Arias pistons, rings and rod bearings. Connecting Rods for Mitsubishi 4B11T 662/796-7373 www.eaglerod.com PN: CRS5659M3D High-strength, forged 4340 steel H-beam connecting rods for the Mitsubishi 4B11T engine (Lancer EVO X). Features ⅜-in. ARP 2000 bolts. Recommended for use up to 900 hp. High-strength forged 4340 steel H-beam connecting rods for the Toyota UZ engine family. Features ⁄-in. ARP 2000 bolts. For use in engines up to 1,300 hp. Eagle Specialty Products Eagle Specialty Products Pontiac Competition Stroker Kit 662/796-7373 www.eaglerod.com PN: 51501 Competition stroker kits for Pontiac 400 and 455 engines. Offered with 4.250-, 4.350- and 4.500-in.-stroke 4340 steel crankshaft. 6.800-in. H-beam rods, flat-top Mahle pistons and rings, and Clevite bearings. 34 March 2011 SEMA News Connecting Rods for the Nissan VQ37 662/796-7373 www.eaglerod.com PN: CRS5886N3D High-strength forged 4340 steel connecting rods for the Nissan VQ37 engine. Features ⅜-in. ARP 2000 bolts. For use in engines up to 1,200 hp. Eagle Specialty Products Junior Dragster Billet Crankshaft 662/796-7373 www.eaglerod.com PN: CS3000875 Billet 4340 steel crankshaft for junior dragster market. Nitrided for durability. Large-radius rod and main journals for added strength. 3.000-in. stroke. Available in .998- and .875-in. journals. Energy Suspension Adjust-A-Link Adjustable-Length Polyurethane Sway Bar End Links 888/913-6374 www.energysuspension.com Offers ½-ft. of adjustability in ¼-in. increments. Includes two different height bushings, which enables mixing and matching to obtain the optimal length. Edge Products Eco Ignition SparkAmp X40 225/772-2379 www.ecoignition.com PN: X40 The SparkAmp series is the first of its kind— a low-power, high-energy pulsed direct current ignition module that discharges a pulse of high-amplitude DC current converting a low-energy milliwatt ignition spark to a highenergy kilowatt plasma spark. Insight CTS Kit 801/476-3343 www.edgeproducts.com PN: 83831 Insight CTS kit is a digital gauge display, vehicle maintenance manager, mileage coaching software, external accessory sensor system, backup camera and has accelerometer features. Eneos Premium Synthetic Motor Oil Energy Suspension Ford/Mazda/Mercury Hyper-Flex Polyurethane Transmission Mount 888/913-6374 www.energysuspension.com PN: 4.1134 Sustina 0W-50 Premium Motor Oil 310/214-2050 www.eneos.us PN: US3220-300 Sustina is a fully synthetic motor oil created by Nippon Oil, utilizing Nippon Oil’s proprietary Wbase base oil and ZP technology. Hyper-Flex performance polyurethane transmission mount features a patented design with a safety metal interlock. Huge application coverage, including ’83–’10 2WD and 4WD Rangers and most Explorer, Aerostar, B-Series and Bronco II vehicles. Energy Suspension Edge Products Insight CS Kit 801/476-3348 www.edgeproducts.com PN: 83731 Insight CS kit is a digital gauge display, vehicle maintenance manager, mileage coaching software, external accessory sensor system, DTC scanning device and performance testing. 350Z/G35 Hyperflex Polyurethane Master Bushing Set 888/913-6374 www.energysuspension.com PN: 7.18108 This ’02–’09 Nissan 350 Z and ’03–’07 Infinity G35 Hyperflex Master Bushing Set includes bushings for the front and rear control arms, sway bar, differential, steering rack and subframe inserts. Energy Suspension Chrylsler 300, Magnum, Charger and Challenger Hyper-Flex Polyurethane Suspension Components 888/913-6374 www.energysuspension.com Chrysler LX platform-300, Magnum, Charger and Challenger Hyper-Flex polyurethane suspension components application for the front and rear control arm bushings and sway bar bushings. The GM LS engine family has become the new small-block Chevy. They’re finding their way into almost any project imaginable, from street rods and musclecars to off-road trucks and imports. They’re reliable, and the power potential is way better than the traditional small-block. They’re available in junkyards, where traditional smallblocks are becoming hard to find. Holley is making new LS intake manifolds, EFI, coil and parts, such as oil pans and headers, to ease swapping them into various vehicles. We have even started the firstever event—the Holley LS Fest—solely dedicated to celebrating this engine. Holley is also making EFI easier to use for racers, with self-learning fuel strategies that mean the computer adapts to a modified engine. EFI is still gaining traction, and more racers are becoming comfortable with the idea. Retailers should tap into their customers’ passion for our industry, making their showrooms killer-looking places where enthusiasts want to hang out and be immersed in performance. Have parties in the evening. Put on free training seminars. Hold car shows. Do anything to keep them excited about working on their cars. When they keep the excitement for their projects, they spend money. —Bill Tichenor, Director of Marketing Holley Performance Products www.semanews.com 35 SEMA QNEW PRODUCTS Flex-a-lite Consolidated Radiator Coolant 253/922-2700 www.flex-a-lite.com PN: 50016 Flex-a-lite introduces its first-ever engine-coolant additive. Flex-aChill delivers cooling and protection that reduces the temperature of the cylinder heads without the need of additional coolant gels. It protects your expensive engine parts and radiator from electrolysis that corrodes the parts from the inside out. Fidanza Engineering Corp. ’10 Camaro SS Fidanza Short Shifter 440/259-5656 www.fidanza.com PN: 898040 Constructed of 304 stainless steel. Made in the U.S.A. Includes bushings and installation instructions for smooth performance over the life of the product. Extreme Outback Products No Seize No Loss Caps 707/447-7711 www.extremeoutback.com PN: 008-001NS No Seize No Loss Caps are designed to remain on the tire valvestem through the use of a rubber tether. Consumer cannot lose valve caps when removed. They just hang by the side of the valve stem until put back on. Firestone Industrial Products Dodge 1500 Rear Air System 800/888-0650 www.ride-rite.com PN: W21-760-2518 Flex-a-lite Consolidated A ’09–’11 Dodge Ram 1500 rear coil-to-air conversion system. Replaces coil spring with air spring; kneels and levels vehicle; no-drill kit. Radiator/Fan Combination-Gen 1 Camaro 253/922-2700 www.flex-a-lite.com/auto/html/whatsnew.html PN: 52187 Flex-a-lite has introduced a new cross-flow radiator with patented Flex-a-fit side tank design. The internal fins perform as heat sinks that absorb heat quickly from the engine coolant, radiating it through external fins to dissipate heat twice as fast. Full Throttle Video 90-Unit DVD Display 949/916-7880 www.fullthrottlevideo.com Fidanza Engineering Corp. Hemi 5.7L and 6.1L Fidanza Aluminum Flywheel 440/259-5656 www.fidanza.com PN: 194611 For the Dodge Challenger R/T, SRT8 and Ram. Reduces rotating mass off the crank, allowing power once wasted turning the heavier stock flywheel to go to the wheels. Allows for faster revs and is well suited for the street or track. Firestone Industrial Products Electronic Height Control System 800/888-0650 www.ride-rite.com PN: WR1-760-2534 Electronic height control system for auto leveling of vehicle. Auto leveling; independent leveling; modular design. Flowmaster Inc.The Exhaust Technology Flowmaster Inc.The Exhaust Technology Firestone Industrial Products Hushpower dBX Performance Mufflers 800/544-4761 www.flowmastermufflers.com PN: 13014310 Wireless Gen II 800/888-0650 www.ride-rite.com PN: WR1-760-2540 ’11 Mustang GT–5.0L V8–Hushpower PRO Series 3-in. True Dual Exhaust System 800/544-4761 www.flowmastermufflers.com PN: 819112 Hushpower dBX mufflers utilize cutting-edge technology drawn from both the Hushpower2 and PRO series lines to provide maximum performance and deep, smooth sound quality. Wireless Air Command Generation II. Remotely fill Firestone Ride-Rite air helperspring kits from inside or outside the vehicle with ease and accuracy. True dual 3-in. mandrel-bent 409s stainlesssteel tubing with patented Scavenger X pipe, Hushpower PRO series mufflers and 4-in. polished stainless tips. 36 March 2011 SEMA News Fluidampr-Horschel Motorsports Flowmaster Inc.The Exhaust Technology ’08–’10 Dodge Challenger SRT8Flowmaster American Thunder 3-in. True Dual Exhaust System 800/544-4761 www.flowmastermufflers.com PN: 817499 Chevrolet Small-Block Race Series Fluidampr 716/592-1000 www.fluidampr.com PN: 62260D Fluidampr S/B Chevy race series 262-360, 409ci V8, 90-degree V6. Internal 8 lbs. (5.41 lbs. RWT). Bore 1.245/1.246. One-piece design. Fluidampr-Horschel Motorsports Ford Flathead Wide V Belt With Serpentine Pulley Fluidampr 716/592-1000 www.fluidampr.com PN: 550211 Fluidampr for the Ford Flathead V8 wide V-belt with an 8-rib serpentine pulley for supercharged applications. Bore 1.311/1.312, 8 lbs. (6 lbs. RTW). Dual 3-in., mandrel-bent 409S stainless-steel tubing with Scavenger X pipe and Super 40 stainless-steel mufflers and specially designed stainless-steel tips for SRT8 cars. Fluidampr-Horschel Motorsports ’10–’11 Chevrolet Camaro SS Fluidampr 716/592-1000 www.fluidampr.com PN: 760121 Flowmaster Inc.– The Exhaust Technology Fluidampr ’10–’11 Camaro LS3, L9.9 V8. Internal 14.7 lbs. (11.0 RWT). Bore 1.4803/1.4813. Six-rib 25% underdrive pulley. Garrett by Honeywell GTX3071R Turbocharger 310/257-2488 www.turbobygarrett.com PN: 803712-1 The Garrett GTX3071R turbocharger brings the next step in turbocharged power to the street. The next-generation aerodynamics of the compressor wheel allow for support of a proven 20% more flow over the standard Garrett GT wheel of the same size. ’90–’97 Mazda Miata Flowmaster Force II Cat-Back Exhaust System 800/544-4761 www.flowmastermufflers.com PN: 817501 Specially engineered specifically for Miata class racers to meet stringent club racing decibel rules at race tracks without sacrificing power. Nice moderate tone, perfect for daily drivers. Comp Performance Group Fuel Doctor USA FD-47 877/512-FUEL www.fueldoctorusa.com PN: FD-47 A fuel-efficiency booster that increases a vehicle’s miles per gallon through power conditioning of the vehicle’s electrical systems. Fluidampr-Horschel Motorsports Chevrolet Big-Block Race Series Fluidampr 716/592-1000 www.fluidampr.com PN: 80250E Fluidampr Big-Block Chevy race series 396ci– 427ci V8. Internal 15.5 lbs. (10.3 RWT). Bore 1.599/1.600. Two-piece design. FAST Multi-Port Retro-Fit EZ-EFI Self-Tuning Fuel Injection Kit 877/334-8355 www.fuelairspark.com PN: 302000 Multi-Port Retro-Fit EZ-EFI Kits bring the award-winning, self-tuning fuel injection system to existing multiport fuel-injected applications, including mid-’80s TPI and Ford 5.0L engines. www.semanews.com 37 SEMA QNEW PRODUCTS Best New Performance-Racing Winner Comp Performance Group Comp Cams Phaser Adjustable Locks For ’11 5.0L Mustang 800/999-0853 www.compcams.com COMP Cams Phaser adjustable locks allow fully adjustable locking of stock and aftermarket race cams over the OEM phaser range in the ’11 5.0L Mustang. Granatelli Motorsports Inc. Gibson Performance Exhaust Billet CNC’d Valve Covers 805/486-6644 www.granatellimotorsports.com PN: VC-0085 Cat-Back Exhaust System 951/372-1220 www.gibsonperformance.com PN: 18808/618808 Now offering billet CNC’d one-piece valve covers made of T-6 billet aluminum, giving everyone another unique item to set off that custom hot-rod or race engine. Not only do they offer a clean show-car look, but they also retain the same OEM-type fitment so no modification is needed. Available for GM, Ford and Dodge. An ’07–’10 Toyota FJ Cruiser split rear exhaust. Direct-fit bolt-on design; 3.5-in. polished stainless-steel tips. Aluminized or stainless steel. Non-packed CFT performance muffler. Goodridge Phantom G-Stop Kits 310/533-1924 www.goodridge.net PN: PH24215 Ground Force Leveling Kit 3808 724/430-2068 www.groundforce.com PN: 3808 Ground Force leveling kit 3808 fits GM ’02–’10 CK 2500/3500 2-in. front High-performance brake line kits featuring leveling kit. Kit consists of black-coated stainless steel braided PTFE hoses new indexed torsion keys with stainless ends and hardware. Improves and shock extenders. braking efficiency and vehicle safety. Gibson Performance Exhaust Cat-Back Dual Exhaust System 951/372-1220 www.gibsonperformance.com PN: 5639 A ’10 Chevy Silverado 1500 super truck exhaust. Aggressive looks. Aggressive performance. Aggressive exhaust tone, yet quietly confident. Granatelli Motorsports Inc. GoPro 3D Camera System 415/738-2480 www.gopro.com Capture incredible 3D HD video when you combine two HD Hero cameras with the 3D Hero and sync cable kit. The $99 kit includes GoPro 3D housing and sync cable kit. Billet Valve Cover 805/486-6644 www.granatellimotorsports.com PN: VC-0019 Now offering Billet CNC’d one-piece valve covers, offering benefits such as increased rocker arm clearance, valve spring oilers with removable jets, catch can or vacuum pump provisions, O-ring sealing, increased cylinder head rigidity as well as weight savings over factory valve covers. Available for GM, Dodge and Ford. GoPro HD Hero 960 415/738-2480 www.gopro.com PN: CHD96-001 Gibson Performance Exhaust Shorty Performance Header 951/372-1220 www.gibsonperformance.com PN: GP135 The HD Hero 960 features the same professional-grade 960p, 720p and WVGA resolutions, 5MP photo capture and incredible sound recording system. A ’10–’11 6.2L Camaro performance header. Bolt-on performance with professional-looking results. Offered in chrome, stainless steel, ceramic-coated stainless steel. Backed by a lifetime limited warranty. 38 March 2011 SEMA News Granatelli Motorsports Inc. Self-Adjusting Mass Airflow Sensor 805/486-6644 www.granatellimotorsports.com PN: Gm-SA3001 This frequency-based meter is able to retain a consistent A/F ratio regardless of the induction modifications made. Using oxygen sensor data and MAP signal references, manipulations are made so that fuel trim tables stay consistent and target A/F is reached. Comp Performance Group Comp Cams Two-Piece Adjustable Guide Plates 800/999-0853 www.compcams.com PN: 4835-8 Ground Force ’10 Camaro Lowering Kit 724/430-2068 www.groundforce.com PN: 5010 Innovative two-piece adjustable guide plate design is fully adjustable to aid with valve centerline modifications made to aftermarket cylinder heads on SBF and SBC applications. Haltech Engine Management Systems Nissan Patrol Y61 Platinum Pro Plug-In ECU +612-9729-0999 www.haltech.com PN: HT055014 A fully programmable direct plug-in ECU for Nissan Y61 Patrol 4-WD (TB48 six-cylinder engine). Allows full control of all engine functions. Advanced alloy Camaro SS V8 coil. Kit includes revolutionary tuned front and rear coils. Hamsar Diversco Inc. 71079 High-Beam LED Headlight 905/332-4094 www.hamsar.com PN: 71079 Haltech Engine Management Systems Ground Force Green Filter USA ’08–’10 C6 Corvette Filter 724/430-2050 www.greenfilterusa.com PN: 7087 Honda EP3 Platinum Pro Plug-In ECU 760/598-1941 www.haltech.com PN: HT055047 A fully programmable plug-in replacement ECU for Honda Civic EP3. Allows full control of fuel/ignition/boost/knock and many other engine features. Lifetime, washable, reuseable air filter. Improves gas mileage and horsepower. Ground Force Green Filter USA ’10 Camaro Filter 724/430-2050 www.greenfilterusa.com PN: 7089 Lifetime, washable, reuseable air filter. Improves gas mileage and horsepower. Haltech Engine Management Systems Mitsubishi EVO IX Platinum Pro Plug-In ECU 760/598-1941 www.haltech.com PN: HT055064 A fully programmable direct plug-in replacement ECU for Mitsubishi EVO IX. Controls all engine parameters, including fuel, ignition, boost, knock and more. Hawk Performance Nissan GT-R ’09–’11 Front DTC-70 Brake Pads 800/542-0972 www.hawkperformance.com PN: HB650U.760 Extremely high torque with aggressive controllable initial bite. Superior release and torque control characteristics. Brake pads designed for cars with high deceleration rates with or without down force. Hamsar Diversco Inc. 71076 Low-Beam LED Headlight 905/332-4094 www.hamsar.com PN: 71076 Drop-in replacement 165mm LED low-beam headlight. Energy efficient, .9 amps at 12V. Reduces carbon footprint, lowers fuel costs and lasts more than 14 times longer than halogen. Drop-in replacement 90mm LED high-beam headlight. Energy efficient, .9 amps at 12V. Reduces carbon footprint, lowers fuel costs and last over 14 times longer than halogen. People want a little bit of everything right now—performance, looks and suspension—but the most important thing is the need for more information. The biggest hurdle is getting proper data and information from manufacturers for customers to make an educated decision on what to purchase and why. I would say that 98% of the industry is not organized. We get a lot of customers who are weekend racers, who want to go the dragstrip one weekend and a road course the next weekend with their daily cars. Retailers should find a niche market that they know about and enjoy helping with and getting involved in. But always buy quality parts that you know the manufacturer will support. Stay away from the knock-off stuff, as a lot of those manufactures won’t support the product or be able to help with tech. Retailers will have good sales based on their knowledge of their markets. You just need to find your niche and stick with it. There are tons of untapped markets out there. Finding one is the best way to make your company stand out. —Bottle Deliwala, Owner Titan Motorsports www.semanews.com 39 SEMA QNEW PRODUCTS Hella Inc. Rallye 4000 LED 770/631-7500 www.hellausa.com Hawk Performance Hyundai Genesis Coupe With Brembo ’10 Brake Package Brake Pads 800/542-0972 www.hawkperformance.com PN: HB661F.667 High-performance street disc brake pads are world renowned for increasing stopping power on street-legal vehicles. This unique ferro-carbon formula was developed for street performance using the safety and quality of aerospace and motorsports severe-duty friction technology. Hawk Performance Street Rotors 800/542-0972 www.hawkperformance.com PN: HUS557 Hawk Performance Quiet Slot rotors are cast from a proprietary formulation of premium alloys, producing a superior performance street product. The rotors feature a unique slot design specifically engineered to improve a vehicle’s braking performance and driver comfort. This POP display will help drive sales at the counter. ARC-Applied Racing Components Nitrous Bottle Brackets 386/760-5201 www.archeat.com The innovation: The first Rallye 4000 with 100% LED technology. Auxiliary headlamp innovation with high-performance LED for high beam and LED position lamp with Kartoval optics. LED technology makes replacement of the bulbs/Xenon bulbs unnecessary. ARC introduces a way to simplify controlling nitrous bottle pressure with fully anodized aluminum billet brackets. The brackets come with or without built-in heaters. They come in four different styles. Hellwig Products Co. GM G-Body Pro Touring Rear Sway Bar 559/734-7451 www.hellwigproducts.com PN: 55809 This sway bar kit represents the best use of sway bar design and technology using CNC aluminum machined mounting components, heattreated alloy steel and high-quality finishes. Hedman Performance Group Chevy 409 Block-Hugger Hedders 562/921-0404 www.hedmanperformancegroup.com PN: 68536 These Hedman Block-Hugger Hedders are the essential exhaust component when installing a classic Chevy 409 engine into a musclecar or street-rod application. Heartthrob Exhaust Accessories ’11 Mustang GT Exhaust 800/642-0105 www.heartthrobexhaust.com PN: 1429035 Hellwig Products Co. Camaro Watts Link Rear Sway Bar 559/734-7451 www.hellwigproducts.com PN: 5867 Designed for a first-generation Camaro with a Watts link suspension. This sway bar kit represents the best use of sway bar design and technology using CNC aluminum machined mounting components, heat-treated alloy steel and high-quality finishes. A 3-in. axle-back exhaust system for the ’11 Mustang GT. Up to 12 hp gain with a great musclecar sound. Hedman Performance Group Hedman Performance Group LS1 Lakester Hedders Weld-Up Kit 562/921-0404 www.hedmanperformancegroup.com PN: 68980 Early Camaro Quick-Ratio Gearbox Hedders 562/921-0404 www.hedmanperformancegroup.com PN: 68626 These hedders are specifically designed to fit early Camaros with either Saginaw 825 or aftermarket steering boxes. This complete weld-up kit allows automotive enthusiasts the flexibility to create a one-of-a-kind hedder for their LS1-equipped street rods. 40 March 2011 SEMA News Hellwig Products Co. Nissan 370Z Front and Rear Sway Bar Kit 559/734-7451 www.hellwigproducts.com PN: 75402 This sway bar kit represents the best use of sway bar design and technology using CNC manufactured components, heat-treated alloy steel and high-quality finishes. SEMA QNEW PRODUCTS B&M Racing and Performance Products Hurst Comp Stick Kit ’10+ Camaro 818/882-6422 www.hurst-shifters.com PN: 538 0420 Add a touch of Hurst style to your ’10+ Camaro with an automatic transmission. Replaces the shifter console cover and a factory knob with a Hurst stick. Brice Thomas Radiator Custom Aluminum Radiator 256/546-4613 www.cgj.com PN: FOR 4007 Manufacturing custom aluminum radiators for antique and performance vehicles. We can custom build to your specifications. We have over 50 years’ experience in the radiator business. Call 800/223-4299 for a quote. AFCO/Dynatech Small-Body Rebound-Adjustable Tube Shock 800/632-2320 www.afabcorp.com PN: 1672-36 A small-body rebound-adjustable tube shock. Turbocharging is where a lot of the manufacturers and most of our customers are going. Our customers want dependable, +500hp cars, but that is hard to achieve in the fourcylinder engines we deal with. Shops like ours are working to develop niche parts to help, and I am also seeing a major rebirth in sport-compact drag racing. Our shop is directly involved with four cars, and we’re also working with local race tracks to put together events to get more people racing and more spectators seeing how fast these cars really are. The fan base is growing again. Any business that sticks with its core customers and treats them well will find the greatest opportunities, but stay away from dropping price as a way to try to steal customers from other businesses. Not all customers are about price alone, and most are willing to pay for your time and knowledge. The customers who are all about price probably won’t be loyal. Don’t be afraid to make money, charge what a product is really worth, and earn your customers through hard work. —Chris Dye, President and CEO Club RSX Inc. Brembo North America Inc. New GT-R Brake System 888/BREMBO-8 www.brembo.com/us PN: 1M19001 For the driver who demands exceptional performance, Brembo introduces GT-R, the finest high-performance aftermarket braking system we’ve ever engineered for production cars. Centerforce Clutches & Accessories 928/771-8422 www.centerforce.com PN: Packaging Freezetone Products/VR-12 B&M Racing and Performance Products ’10+ Camaro Paddle Shift 818/882-6422 www.hurst-shifters.com PN: N/A VR-12 Ultimate Cooling System Protection 305/640-0414 www.vr-12.com VR-12, the ultimate cooling system protection. Monthly treatment for the cooling system. Environmentally friendly Eco-technology. For all make and model vehicles. Compatible with all antifreeze and coolants. Wheel-mounted paddle-shift mechanism to complement ’10+ Camaro with automatic. B&M Racing and Performance Products Hurst Billet/Plus for ’11+ Mustang Manual 818/882-6422 www.hurst-shifters.com PN: 3910204 Hurst Billet/Plus short shifter for ’11+ Ford Mustangs. 42 March 2011 SEMA News Centerforce Clutches & Flywheels Energy Suspension Universal Heavy-Duty Greaseable Sway Bar Bushing Sets 888/913-6374 www.energysuspesnion.com Hyper-Flex performance polyurethane sway bar bushing and greasable heavy-duty bracket combine for optimum handling, durability and strength. Available in seven universal sizes. Comp Performance Group Quarter Master Race Clutch Hydraulic Fluid 888/CLUTCH-1 www.quartermasterusa.com Aeromotive Inc. Corvette Stealth Fuel System 913/647-7300 www.aeromotiveinc.com PN: 18670 Designed for demanding performance applications, Quarter Master race clutch hydraulic fluid maintains viscosity in high-temperature and endurance situations to provide solid, consistent pedal actuation. Complete drop-in fuel pump assembly for ’03–plus Corvette fuel tanks. Supports more than 1,000 hp; incorporates the factory jet siphon system; and includes a pre-filter, a bracket and plumbing. Comp Performance Group Quarter Master Ultra-Duty Race Starters 888/CLUTCH-1 www.quartermasterusa.com Withstanding repeated abuse from street and race vehicles with high-compression engines, Quarter Master ultra-duty race starters provide a durable alternative to lesser-quality starters. Hawk Performance Ford F-150 ’09 Front LTS Brake Pads 800/542-0972 www.hawkperformance.com PN: HB644Y.785 Extreme Outback Products Tyrepliers Hammerhead Beadbreaker 707/447-7711 www.extremeoutback.com PN: 001-000 Hawk Performance has applied its severe-duty brake pad friction technology to the braking demands of trucks and SUVs. Heavier vehicles with larger brake systems are more likely to experience higher temperatures, requiring a brake pad that has excellent heat-dissipation characteristics. Comp Performance Group XIM Stand-Alone Ignition for the ’11 Modular 5.0L Ford 877/334-8355 www.fuelairspark.com XIM stand-alone coil-on-plug ignition kits for the ’11 5.0L Ford Mustang offer out-the-box operational ignition system control or programmable ignition system control. Manual bead breaker with an adjustment range of 4 in. to 19.5 in. Includes a canvas storage bag. Redesigned head allows usage on softsidewall tires, such as ATV and drag-race tires. Holley Performance Products ACT, Advanced Clutch Technology T1S-D03 661/940-7555 www2.advancedclutch.com/home.aspx PN: T1S-D03 The ACT Xtreme twin-disc kit offers Dodge Challenger enthusiasts a street-friendly clutch kit with torque capacities from 850 lb.-ft. LS Engine Swap Mount Plates 270/782-2900 www.holley.com PN: 12622HKR Holley’s zinc-plated LS engine swap mount plates are precision machined and fit a variety of applications, ranging from stock location to 3-in. forward mount. Hawk Performance Carbon-Backed Brake Pad 800/542-0972 www.hawkperformance.com PN: BH110U.22 Hawk Performance is constantly working to revolutionize the braking industry, now putting carbon in place of the steel backing plate to help lower caliper temperatures in racing applications as well as reduce unsprung weight. (Available in limited race caliper shapes.) Mahle Motorsports Ford 5.0L Modular PowerPak 888/255-1942 www.mahlemotorsports.com PN: MOD167630I08 The Ford 5.0L Modular PowerPaks are available with domes for normally aspirated applications and inverted domes for boosted applications. Each kit includes dual-coated forged slipper skirt pistons, German steel pins, race-proven round wire locks and an ultra-flat performance ring set. www.semanews.com 43 SEMA QNEW PRODUCTS Best New PerformanceRacing Runner-Up Hotchkis Sport Suspension Billet Sway Bar Bushing Brackets 562/907-7757 www.hotchkis.net Improve performance and vehicle appearance with a set of trick, heavy-duty billet sway bar bushing brackets. Greasable bushings are included and come in multiple sizes. Holley Performance Products LS Coil Covers, Big-Block Chevy Replica 270/782-2900 www.holley.com PN: 242-1 Big-block look for the LS3. Paintable covers snap on and look great on nostalgic and latemodel applications. Custom trim to most LS engines. Holley Performance Products LS3/L92 Hi-Ram Modular Intake Manifold System, Carb and EFI 270/782-2900 www.holley.com Holley LS3/L92 Hi-Ram modular intake manifold system provides a maxperformance, cost-effective alternative to fabricated manifolds on a popular LS engine application. Holley Performance Products LS Retro-Fit Engine Oil Pan 270/782-2900 www.holley.com PN: 302-1 OE-quality cast aluminum oil pan designed for LS engine retrofit installations in a wide range of popular GM muscle/classic car and truck chassis. Hotchkis Sport Suspension The most significant trends in street performance are upgrades for currentmodel vehicles—the ’11 Mustang, Camaro and Challenger. The light-truck performance market is starting to come back, and products for the new family of Ford engines are in demand. Still, parts dealers should beware of emissions-defeating devices, such as cat-back systems that delete the particulate filter on diesel applications. Hybrid and electric vehicles also create challenges for the aftermarket that will require new technologies and understanding, but keep your eyes open for new trends. Listen to your customers with an open mind. Having inventory on hand is the most important opportunity to take advantage of. —Chris Thomson, National Sales Manager Airaid Filter Co. 44 March 2011 SEMA News ’10–’11 Camaro Track Pack 562/907-7757 www.hotchkis.net PN: 80117 Designed for maximum-performance fifthgeneration Camaros headed for autocross and track days, the Hotchkis Sport Suspension Race Pack is a tuned, balanced, complete suspension solution for the Gen 5 Camaro. Holley Performance Products LS1/LS2 2x4V Mid-Rise Dual-Plane Intake Manifold, Carb and EFI 270/782-2900 www.holley.com PN: 300-12 Mid-rise dual-plane intake manifold provides installation of two 4160 Holley carbs or 850-cfm 4V EFI throttle valves on LS1/LS2 engines for street performance. Innovate Motorsports Digital MTX Air/Fuel Ratio Gauge 800/348-3037 www.innovatemotorsports.com The Innovate Motorsports digital MTX series air/fuel ratio gauge utilizes the only 100% digital wideband air/fuel ratio technology on the market. Hotchkis Sport Suspension ’67–’72 C-10 Pickup Total Vehicle System 562/907-7757 www.hotchkis.net PN: 80390 For the ultimate-handling ’67–’72 C-10 pickup, nothing beats this total vehicle system. This kit has been rigorously designed and tested on the track, yet is very comfortable for a local cruise-in. Proudly made in the U.S.A. ISIS Power inTouch Mobile 847/232-1991 www.isispower.com PN: ISISAPPMZ Hypertech Inc. Best New Engineered Runner-Up Gives complete vehicle control through an app. Use Apple iPhone or iPad for complete car control, including security, locks, lighting and other accessories. Max Energy Sport Power Programmer 901/382-8888 www.hypertech.com PN: 62007 Hypertech’s Max Energy Sport Power Programmers are the only street-legal (CARB E.O. #D-260-13) plug-and-go tuners available for Honda, Infiniti, Mazda, Nissan, Mitsubishi and introducing Subaru WRX (adds +26 hp plus 28 lb.-ft. of torque). ISIS Power inTouch Max Touch Screen System 847/232-1991 www.isispower.com PN: ISISIMAXZ A large double-DIN touch screen that gives complete control of your car through the ISIS system. Highly visible in dash. ISIS Power inMotion Motor Controller Cell 847/232-1991 www.isispower.com PN: ISISMRSCZ Intro-Tech Automotive Inc. Offers control for reversed accessories, including windows, convertibles, lock solenoids and actuators. Seamlessly integrates into the ISIS system for simple installation. Grand Prix Chair 866/319-8500 www.intro-techautomotive.com PN: GP1000 Racing-inspired office chair; beautiful Leatherette fabric; tire-embossed armrest; billet-aluminum shift knob with four settings; racing suspension spring; brake caliper kit; five 22-in.-style racing wheels; extra-wide 26-in. aluminum base; designed and assembled in the U.S.A.; worldwide patented; lifetime warranty. Isspro Inc. JE Pistons Asymmetrical Forged Pistons 714/898-9763 www.jepistons.com PN: 269910 This lightweight design features a unique skirt that reduces friction while maintaining strength in critical areas. Available for BMW, Honda, Toyota, Dodge and Mitsubishi engines. Intro-Tech Automotive Inc. Includes programmable tachs, new warning lights, OEM match for ’10 Dodge truck of the year and a key-fob data logger that records on a thumb drive. JE Pistons Pitstop Furniture 866/319-8500 www.intro-techautomotive.com PN: PFD2000 Made from tubular metal, a tempered-glass working area of 57x27 in., an inbox racingstyle spoiler tray, dual 13-in. chrome metal racing shocks, 51-in. metal alloy tower strut bar, stainless-steel braided hoses with tension rod inside for lateral control, 22-in.-style lockable racing wheels, pull-out tray for keyboard and CPU stand. Lifetime warranty. New EV Gauge Models 800/888-8065 www.isspro.com SRP Professional Pistons for Chevy LS Engines 714/898-9763 www.jepistons.com PN: 288007 JE Pistons Subaru EJ257 FSR Racing Pistons 714/898-9763 www.jepistons.com PN: 291061 Now available in flat-top and inverteddome designs for Chevy LS engines with 4.000 to 4.070 bores. JE Pistons has released a purpose-built, high-strength FSR piston for today’s 700hp+ Subaru EJ257 (WRX/STi) engines. Available off the shelf and by custom order. www.semanews.com 45 SEMA QNEW PRODUCTS KW Automotive North America KW Suspensions Audi R8 Variant 3 Coil-Over 559/875-0222 www.kwsuspensions.com PN: 35210088 Stainless-steel coil-over body. Adjustable rebound, compression and height damping system. JE Pistons Asymmetrical Forged Piston Design 714/898-9763 www.jepistons.com PN: 296910 This lightweight design features a unique skirt that reduces friction while maintaining strength in critical areas. Available for BMW, Honda, Toyota, Dodge and Mitsubishi applications. KW Automotive North America Belltech MuscleCar Coil-Over kit 559/875-0222 www.belltech.com PN: 21024 Stainless-steel bodies. Independent compression and rebound valve adjustability. Ride-height adjustability. Developed on in-house seven-post chassis dyno. KW Automotive North America KW Suspensions BMW E30 Variant 2 Coil-Over 559/875-0222 www.kwsuspensions.com PN: 15220914 Featuring inox-line stainless-steel technology coil-over body, height adjustable and adjustable rebound damping system. K&N Engineering Inc. ’01–’10 Harley Davidson Softail/Dyna 951/826-4000 www.knfilters.com PN: 63-1125P K-Mac Alignment Kits Coil-Overs +612-9-556-1799 www.k-mac.com Complete with adjustable shock dampening. Or simply bolt onto your existing F/R struts (virtually any strut). Revolution in coilovers. No more labor-intensive jacking/wheel removal/C wrench or lock collars. The K&N Aircharger assembly was designed to optimize air flow and significantly increase performance for twin-cam Harley-Davidson motorcycles while providing excellent air filtration. K&N Engineering Inc. ’08–’11 Chevrolet Corvette 951/826-4000 www.knfilters.com PN: E-0782 Stock replacement air filter with reversed sealing surface for maximized air flow and surface area. Washable and reusable. Includes a 1,000,000-mile warranty. Includes mounting brackets. K&N Engineering Inc. ’08–’11 Nissan 370Z/Infiniti G37 Intake System 951/826-4000 www.knfilters.com PN: 69-7078TS K&N Engineering Inc. ’07–’10 Ford Edge Intake System 951/826-4000 www.knfilters.com PN: 77-2574KS By eliminating air path restriction and replacing the air filter, the aerodynamically designed tube drives a massive amount of air into an engine, which translates into power. By eliminating air path restriction and replacing the air filters, the aerodynamically designed tube drives a massive amount of air into an engine, which translates into power. K&N Engineering Inc. Pro Stock Scoop Filter 951/826-4000 www.knfilters.com PN: 28-4210 K&N’s Pro Stock Scoop Filter is installed in the opening of K&N’s hood scoops. This filter keeps race engines clean and improves internal scoop pressure. 46 March 2011 SEMA News KW Automotive North America Belltech MuscleCar Drop Spindle Set 559/875-0222 www.belltech.com PN: 2202 This 2-in. drop spindle fits ’67–’69 Camaro, ’68–’72 Chevelle (GM A, F, X body). Direct factory replacement modular design accepts many brake upgrades. Forged steel construction. KW Automotive North America KW Automotive North America ST Suspensions BMW E90 3 Series Coil-Over 559/875-0222 www.stsuspensions.com PN: 90232 High-grade steel, zinc-plated coilover body. Height adjustable. Pre-set dampening. KW Automotive North America ST Suspensions Hyundai Genesis Anti-Sway Bar 559/875-0222 www.stsuspensions.com PN: 52270 ST Suspensions VW Golf VI GTI Coil-Over 559/875-0222 www.stsuspensions.com PN: 90892 High-grade steel, zinc-plated coil-over body. Height adjustable. Pre-set dampening. Swedged ends for superior strength and reliability. Includes high-grade mounting hardware. Teflon bushings for quiet operation. Powdercoated for a lasting finish. KW Automotive North America ST Suspensions Nissan 370Z Anti-Sway Bar 559/875-0222 www.stsuspensions.com PN: 52128 Swedged ends for superior strength and reliability. Includes high-grade mounting hardware. Teflon bushings for quiet operation. Powdercoated for a lasting finish. MSD Ignition Digital 6AL 915/857-5200 www.msdignition.com PN: 6425 Lawson Industries Inc. Rush Performance Muffler 800/529-7664 www.lawsonindustries.com KW Automotive North America Belltech MuscleCar Performance CoilOver Kit 559/875-0222 www.belltech.com PN: 21051 Rush Performance Muffler. Lawson Industries has expanded its highly popular line of highperformance mufflers with this 409 stainlesssteel muffler. Gibson Performance Exhaust Cat-Back Peformance Exhaust System 951/372-1220 www.gibsonperformance.com PN: 32004 For ’09–’11 Chevrolet Camaro stainless bodies. Compression, rebound and height adjustable. Developed on in-house seven-post chassis dyno. Dual Extreme Sport for the new American musclecars. Race track sound with max performance. Offered in heavy-duty aluminized and high-quality stainless steel. KW Automotive North America KW Suspensions Honda Civic (’06+) Variant 3 Coil-Over 559/875-0222 www.kwsuspensions.com PN: 35250052 Stainless-steel coil-over body. Adjustable rebound, compression and height damping system. Lawson Industries Inc. LXP Stainless Tip 55200 (‘70 Mustang) 800/529-7664 www.lawsonindustries.com PN: 55200 Classic ’69–’70 Ford Mustang stainlesssteel exhaust tip—rare exclusive design; 304 stainless steel. Lifetime warranty. Comp Performance Group RHS Pro Action LS CathedralPort Cylinder Heads 877/776-4323 www.racingheadservice.com PN: 54300 Pro Action cathedral-port cylinder heads for LS applications improve performance right out of the box with as-cast ports that flow like they’re ported. K-Mac Alignment Kits Comp Performance Group Inglese Custom EZ-EFI Induction System 866/450-8089 www.inglese.com Custom Inglese EZ-EFI induction systems offer the ultimate in style and function with full electronic fuel injection combined with fully customizable finishing options. Suspension–Camaro ‘09–‘10 +612-9-556-1799 www.k-mac.com All the race-winning critical components. K-Mac has had a two-year head start with the sister car, the G8. Coil-overs change height/ weight bias without wheel removal. Bushings, camber kits, strut brace (without drilling). Lawson Industries Inc. LXP Midnight Series Tips 800/529-7664 www.lawsonindustries.com PN: 58134 LXP Midnight Series exhaust tips are the first affordable line of black stainless in the market. 100% welded inside and out. Mirror-polished finish. www.semanews.com 47 SEMA QNEW PRODUCTS Lawson Industries Inc. Flex Head O2 Sensor Tool 800/529-7664 www.lawsonindustries.com PN: 7146 Flexhead O2 sensor tool (22mm). Perfect for removing or installing O2 sensors in those hard-to-reach areas. Lawson Industries Inc. MagnaFlow Exhaust Products GlassPack Muffler 949/858-5900 www.magnaflow.com PN: 18125 The Magnaflow Glasspack is an economical muffler that delivers performance with the throaty sound of horsepower. QwikCat Spun Converter 800/529-7664 www.lawsonindustries.com PN: QC25225 Lawson Industries introduces the QwikCat spun catalytic converter. Each converter features a high-flowing ceramic core and an innovative wash coat for efficient emissions reduction. This is the future of emissions. Lawson Industries Inc. Insynerator Race Series Performance Muffler 800/529-7664 www.lawsonindustries.com PN: 77109 Insynerator Race Series high-performance muffler. Small one-chamber design for race or street application. Multiple sizes available. Deep, aggressive growl. Lawson Industries Inc. Insynerator Bullit 800/529-7664 www.lawsonindustries.com PN: 77930 Leonardo Diagnostic Tools Insynerator Bullit high performance muffler. Reload your ride. Increase horsepower and torque. Perfect for off-road/4WD vehicles. Deep-chambered sound in a round body. The Leonardo by Giovanni Accinni SRL is the only aftermarket diagnostic tool able to deliver dealer-level diagnostics for Ferrari, Maserati and Lamborghini. Diagnostic Tool 360/410-1949 www.leonardodiagnostictool.com Lawson Industries Inc. Insynerator Big Body Performance Muffler 800/529-7664 www.lawsonindustries.com PN: 77754 Insynerator Big Body Series high-performance muffler for large trucks and SUVs, largedisplacement engines. Reduced interior resonance, deep performance growl, universal applications. Increases horsepower, torque and mpg. Lithionics Battery Dual-Voltage Lithium Ion Battery 727/669-6276 www.lithionicsbattery.com A dual-tap lithium-ion battery with 16 volts for starting and 12 volts for electronics. Lifetime Oil Filter Haltech Engine Management Systems High-Output CDI 760/598-1941 www.haltech.com PN: HT0202xx High-power capacitive discharge ignition (CDI) system for high-rpm and highhorsepower applications capable of delivering up to 150mJ of spark energy. 48 March 2011 SEMA News Remote Mount 866/676-8590 www.lifetimeoilfilter.com PN: V5-116324-01 The world’s greatest oil filter had to have the world’s greatest remote mount. 100% machined billet to aerospace standards. Lifetime warranty. Local Motors Rally Fighter 480/371-6797 www.local-motors.com PN: 1 Mahle Motorsports Local Motors Rally Fighter street-legal off-road desert racer. Created by customers and enthusiasts. You can build and own for $59,000. Mahle Motorsports Subaru 2.5L Box n Box 888/255-1942 www.mahlemotorsports.com PN: 930000927 The 2.5L Box n Box Mahle Motorsports assembly was designed for all-out upperlevel racing applications. Forged for superior strength even over billet designs and treated with hard-anodized top ring grooves for extended durability. The VW/Audi 2.0L FSI PowerPak Plus is produced with hard-anodized top ring grooves to provide wear and durability characteristics to the OE pistons. The performance crown configuration was specifically designed to work with the FSI direct-injection fuel management system. BMW S54 3.2L PowerPak Plus 828/215-8013 www.mahlemotorsports.com PN: S54271425P29 Designed with the same precision expertise as the many BMW race team pistons Mahle produces. The S54 PowerPak comes as a complete piston assembly, including dual-coated forged slipper skirt pistons, German steel pins, race-proven round wire locks and an ultra-flat performance ring set. Mahle Motorsports 440ci New Hemi PowerPak 888/255-1942 www.mahlemotorsports.com PN: HMI080080I12 MagnaFlow Exhaust Products Four-Into-One Collector Muffler 949/858-5900 www.magnaflow.com Magnaflow stainless-steel collector muffler utilizing four 2.5-in. primaries into a 7x14-in. straight-through design muffler with a 4-in. outlet. Designed to bring big-cubic-in. performance to your Hemi. Each kit includes dual-coated forged slipper skirt pistons, German steel pins, race-proven round wire locks and an ultra-flat performance ring set. Mahle Motorsports Magnuson Products Inc. Small-Block Ford 1900 TVS Supercharger System 805/207-7854 www.magnacharger.com PN: 50-001 All-new air-to-water intercooled supercharger system for the 5.0 small-block Ford, utilizing the Eaton 1900 TVS rotor group for performance reliability. These forged GoldSeries piston kits were designed to be used in OE FRM blocks without re-sleeving. They come with 23mm pins to be used with aftermarket performance rods. Each kit includes dual-coated forged pistons, German steel pins, race-proven round wire locks and a steel-nitrided performance ring set. Mahle Motorsports Mahle Motorsports VW/Audi 2.0 FSI Turbo PowerPak 888/255-1942 www.mahlemotorsports.com PN: FSI165268P08 Honda S2000 F20/22C PowerPak 888/255-1942 www.mahlemotorsports.com PN: S2K181425X09 Small-Block Chevrolet Two-Barrel PowerPak 888/255-1942 www.mahlemotorsports.com PN: SBC125030F02 The two-barrel small-block Chevrolet PowerPak was designed specifically for limited circle track application producing under 500hp. Each kit includes dual-coated forged slipper skirt pistons, German steel pins, raceproven round wire locks and an ultra-flat 1.5mm, 1.5mm, 3.0mm performance ring set. Years ago, we were able to repair and modify our own cars. A lot of people now simply buy performance. We used to start with a stock Chevrolet or Ford block and outfit it with aftermarket parts, but we just got an engine into my shop that doesn’t have a single OEM part in it. We call it a Chevrolet because it’s based on that design, but there aren’t any Chevrolet parts in it. The aftermarket is able to figure out how the factory parts can be improved and then builds in more efficiency. The factory continually makes refinements, too, but the factory can’t do it as quickly as the aftermarket. There are also a lot of aftermarket parts now that are designed to work with other aftermarket parts without any modifications—for instance, a set of Dart cylinder heads that are designed to work with a specific Jesel rocker system. If you called Jesel to order a set of rocker arms and told them what cylinder head you were using, they could send you parts that were designed for that head. Retailers need to look at those combinations and be educated in what they’re selling. —John DiBartolomeo, Editor Drag Racing Action Magazine www.semanews.com 49 SEMA QNEW PRODUCTS Mahle Motorsports Small-Block Chevrolet Wissota PowerPak Plus 888/255-1942 www.mahlemotorsports.com PN: SBC125030T04 The small-block Chevrolet Wissota PowerPak Plus was designed specifically for sportsman-level circle track racers. Machined on MSP25/2618 alloy forgings, gas ported and supplied with .043-in., 1.5mm, 3.0mm ring sets for low drag to be used in high-rpm applications. Manley Performance Products Mitsubishi Billet Stroker Crankshafts 800/526-1362 www.manleyperformance.com 4340 heat-treated and fully machined billet crankshafts in 94mm and 100mm strokes. Forged race series are also available in 88mm and 100mm strokes. Manley Performance Products Pro-Flo High-Performance Oil Pumps 800/526-1362 www.manleyperformance.com Offered for GM LS, Ford modular and Chrysler 5.7L/6.1L Hemi engines. Pro-Flo oil pumps feature hard-anodized aluminum bodies and hand-ported inlets. Manley Performance Products Mahle Motorsports Subaru 2.5L 9.0:1 PowerPak 888/255-1942 www.mahlemotorsports.com PN: WRX209927I10 The 2.5L Subaru 9.0:1 PowerPak was designed for use with larger hybrid turbos to reduce turbo lag and deliver maximum hp. Each kit includes dual-coated forged slipper skirt pistons, German steel pins, race-proven round wire locks and an ultra-flat performance ring set. Nextek Lightweight Dual Drag Valve Springs 800/526-1362 www.manleyperformance.com With five offerings available, these lightweight designs allow an engine to rev higher with improved valvetrain control. Super finished to enhance fatigue life and reduce load loss. Maradyne High-Performance Fans Junior Jet 150 800/403-7953 www.maradynehp.com PN: MJJ150 Junior Jet 150 tire air pump includes a built-in pressure gauge, flashlight, nylon carry bag and accessory tips for a variety of inflation needs. Manley Performance Products Manley Performance Products Chrysler 5.7L/6.1L H-Beam Connecting Rods 800/526-1362 www.manleyperformance.com Manufactured from 4340, these rods feature ARP fasteners and bronze pin bushings and are available for stock stroke (6.240-in. length) and stroker (6.125-in. length) applications. Platinum Series Pistons for GM LS Engines 800/526-1362 www.manleyperformance.com Manufactured from 2618 alloy, these lightweight pistons feature MM ring packages, chrome-moly wrist pins, offset wrist pin bores and a graphite-based shirt coating. MBRP Inc. Universal Performance Mufflers 888/636-7223 www.mbrpautomotive.com PN: UM1212 Manley Performance Products Ford 5.0L Coyote Four-Valve DOHC Race Series Valves 800/526-1362 www.manleyperformance.com These Race Series intake and exhaust valves are available in stock and oversize head diameters and feature either OEM or Bead-Loc (single radius) keeper grooves. 50 March 2011 SEMA News Customize your own exhaust system with MBRP’s new universal performance mufflers. Choose between straight-through perforated or chambered oval mufflers in a variety of styles. Manley Performance Products Platinum Series Pistons for Mitsubishi EVO X Engines 800/526-1362 www.manleyperformance.com Manufactured from 2618 alloy, these lightweight pistons feature MM ring packages, chrome-moly wrist pins, offset wrist pin bores and a graphite-based skirt coating. Best New Performance-Street Winner Motor City Products/US Speedo Spotlight Rescue 810/244-0909 www.motorcityproducts.com Retro master cylinder to change the OEM cable clutch linkage over to hydraulic linkage. This will reduce the pedal pressure by more than 30% for better clutch control and give more clutch release. Stealth Edition Stainless-Steel Gauge Face Kit 810/244-0909 www.motorcityproducts.com PN: SE GM 27 Stainless-steel gauge faces feature anodized black gauge faces with a bold white font during the day that illuminates blue at night. McLeod Racing Mustang Master Cylinder Retro Kit 714/630-2764 www.mcleodracing.com PN: 1435-00 Motor City Products/US Speedo Milodon AMC Street & Road Race Oil Pan 805/577-5950 www.milodon.com PN: 31681 AMC 304-401 oil pan, five trap doors, increased capacity, ample ground clearance, has ½ NPT fitting for oil-temp sender. Fits all AMC chassis. Mr. Gasket/Prestolite Performance High-Performance Fuel Pump 216/688-8300 www.mrgasket.com PN: 105P The Mr. Gasket 105-gph high-performance electric fuel pump is quieter than the competition. This pump also includes a return-style fuel-pressure regulator. Moroso Performance Products Inc. Miller Electric Manufacturing Co. Diversion 180 AC/DC TIG Welder 920/734-9821 www.millerwelds.com PN: 907460 Lightweight and portable, the Diversion 180 provides 115V and 230V input, easy setup and better arc quality. Remote Water Pump Adapter Kit 203/453-6571 www.moroso.com PN: 63616 Fits GM LS series engines. Frees up space, allows the use of cost-effective remote electric water pumps. Includes billet aluminum adapter blocks, fasteners, O-rings and 12AN fittings. Mr. Gasket/Prestolite Performance Mallory Comp Pump 110FI High-Performance Fuel Pump 216/688-8300 www.mrgasket.com PN: 11106M High-pressure, high-flow FI pump in sleek, new, compact inline design. Great for restricted space. Milltek Sport Mr. Gasket/Prestolite Performance Porsche 997 Turbo: Performance Headers, Sports Catalysts and Low-Pressure Mufflers +44-1332-227280 www.millteksport.com Meziere Enterprises Inc. ’10 Camaro Electric Water Pump 760/746-3273 www.meziere.com PN: WP329 Hays Flex Plate Ford 4.6L 216/688-8300 www.mrgasket.com PN: 12-071 Milltek Sport brings tubular performance type321 stainless-steel headers together with HJS hi-flow catalysts and low-pressure race mufflers for your customer’s Porsche 997 3.6 Turbo. Performance gains and good looks for the ’10 Camaro. Low-speed cooling improvements and 11–14 top-end horsepower. Backed by a two-year warranty. Hays flexplate for 4.6L Ford engines,’99– mid-’00 and ’05–’10. This flexplate is drilled to accept converters for C4, C6, AOD and 5R55 automatic transmissions. www.semanews.com 51 SEMA QNEW PRODUCTS Mr. Gasket/Prestolite Performance Lakewood Performance Strut Tower Brace 216/688-8300 www.mrgasket.com PN: 39000 Strut tower brace for ’10 Camaro SS. Mr. Gasket/Prestolite Performance Hot Rod Calculator POP Display 216/688-8300 www.mrgasket.com PN: 8705 Mr. Gasket/Prestolite Performance MSD Ignition The Power Grid Ignition System 915/857-5200 www.msdignition.com PN: 7720/7730 The ultimate system for all-inclusive control over the ignition, including timing, rpm and PC programming for modifications, such as boost or nitrous. Lakewood Performance Drag Shocks 216/688-8300 www.mrgasket.com PN: 40530 Drag shocks for the ’08–’10 Dodge Challenger. With the economic downturn, consumers are demanding more value. A significant part of that value is the quality offered by “made in the USA” products. Performance and racing consumers appreciate the value of established brands with a truly engineered product, great quality control, high service levels and competent tech lines. Consumers also expect their project cars to perform better in every way—braking, acceleration, handling—and doing so requires the optimum combination of quality parts. With those expectations, retailers must not get trapped into selling just on price. Provide value where your competition doesn’t, whether that is with knowledge, service or selection. The racing and performance parts consumer is savvy and tends to be very loyal. Selling on price doesn’t create loyalty; it just starts a race to the bottom. To expand their selection, retailers should focus on building a strong relationship with a warehouse distributor (WD) that will give them access to lines that they don’t buy direct. The few points given up on margin will be more than made up in a more efficient and profitable operation. When it works as intended, utilizing a WD as the conduit between a manufacturer and retailer is a thing of beauty. —Kyle Fickler, Vice President Sales and Marketing, Weld Racing LLC 52 March 2011 SEMA News Mr. Gasket/Prestolite Performance Bellhousing 2.3L Ford 216/688-8300 www.mrgasket.com PN: RM-4055 A 2.3L Ford to TKO 500/600, 3550, Mustang T5 transmission. First-ever SFI-certified bellhousing for 4/6 cylinders. Mr. Gasket/Prestolite Performance Bellhousing Chevy to T56 216/688-8300 www.mrgasket.com PN: RM-6023-PB BB/SB Chevy to T56 transmission. Firstever to allow mechanical in a Chevy T56 bellhousing. Mr. Gasket/Prestolite Performance Bellhousing RX7 216/688-8300 www.mrgasket.com PN: RM-4091 RX7 to T56 six-speed transmission. First-ever SFI-certified bellhousing for 4/6 cylinders. MSD Ignition Pro-Billet Distributors 915/857-5200 www.msdignition.com MSD Ignition Mr. Gasket/Prestolite Performance Bellhousing 216/688-8300 www.mrgasket.com PN: RM-6022-w SB/BB Chevy to Gen 1 Chevy 3-/4-speed transmission with clutch adjustment window. First-ever SFI 6.1 window certification. Digital 6A and 6AL 915/857-5200 www.msdignition.com PN: 6425 The Digital 6A/6AL is more efficient and more powerful. A sleek housing provides a modern look with the feel and performance expected from MSD. Nitrous Express MSD Ignition EZ-1 Digital Points Kit 915/857-5200 www.msdignition.com PN: 8019 Replace the points with modern MSD performance. Higher-output module bolts easily in place with only one wire to connect. Look stock, perform better. Adjustable Stand-Alone Fuel System 940/767-7694 www.nitrousexpress.com PN: 15004 Nitrous Express Inline Fuel Pump 500hp, High Pressure 940/767-7694 www.nitrousexpress.com PN: 15078 Inline fuel pump; 500hp; and high pressure. The Nitrous Express SAFE (Stand-Alone Fuel Enrichment) system improves the performance of any nitrous system. The SAFE system includes a 1-gallon, high-strength composite fuel cell that can be mounted in most factory battery trays without modification. Nitrous Express MSD Ignition Ford 5.0L Two-Step Launch Control 915/857-5200 www.msdignition.com PN: 8731 Compact device plugs in easily to ’11 Ford 5.0L engines and provides a low-rpm limit during launch, resulting in quick hole shots and consistency. Nitrous Express Adjustable Fuel Pressure Regulator 940/767-7694 www.nitrousexpress.com PN: 15070 Adjustable fuel pressure regulator, non-bypass. 5.0 Mustang Coyote Nitrous Plate System 940/767-7694 www.nitrousexpress.com PN: 20948 Nitrous Express’s 5.0 Coyote Plate System features Phase 3 spraybar-less technology for the ultimate in atomization and distribution. The billet plate bolts between the throttle body and intake, making installation quick and easy. The integrated solenoids provide a super-clean look. Nitrous Express Nitrous Express Fuel Pump 4–14psi, Non-Bypass Regulator 940/767-7694 www.nitrousexpress.com PN: 15953 Inline Fuel Pump 1,000hp, High Pressure 940/767-7694 www.nitrousexpress.com PN: 15076 Inline fuel pump; 1,000hp; and high pressure. Fuel pump, 4–14 psi, non-bypass regulator. Nitrous Express Dodge TBI Plate Nitrous System (Magnum Engine) 940/767-7694 www.nitrousexpress.com PN: 24945 Nitrous Express High-Flow Emergency Shut-off Valve 940/767-7694 www.nitrousexpress.com PN: 11555 High-flow emergency shut-off valve for nitrous feed line; 8AN female fittings to adapt to nitrous line; comes mounted to a bracket for easy installation. Nitrous Express Inline Fuel Pump 700hp, High Pressure 940/767-7694 www.nitrousexpress.com PN: 15077 Is your customer’s Magnum motor a little light on torque and horsepower? The Nitrous Express Dodge plate system for Magnum engines feature Phase 3 spraybar-less technology for the ultimate in atomization and distribution. The billet plate bolts between the throttle body and intake, making installation quick and easy. Inline fuel pump; 700hp; and high pressure. www.semanews.com 53 SEMA QNEW PRODUCTS Percy’s High Performance Composite Adjust-A-Jet 573/346-4409 www.percyshp.com PN: 15001 OS Giken Nitrous Express MainLine Direct Port Nitrous Systems 940/767-7694 PN: ML5000 For the serious nitrous junkie on a tight budget, NX introduces MainLine Nitrous Systems. Nitrous Express is expanding the MainLine brand to cover almost all applications, from single nozzle to direct port. People used to tune carburetors; now they tune electronic injection systems. As cars change, so will the ways you can make more power. Retailers need to be aware of emissions regulations, and they should also look at the hybrid cars that are coming into the market and what they can do to offer aftermarket parts for them. Some of the OEM and aftermarket manufacturers are also talking about E85 fuel. Stay on top of where the OEMs are going. On the traditional business side, it’s all about quality. People are tired of buying cheap parts that don’t last, so instead of buying a $99 turbo kit on eBay, they’re going to spend the money to do it right. In racing, drifting has crossed over from the import to the domestic market, and a lot of grassroots sanctioning bodies are supporting that sport. When it started, the professional drivers and sponsored cars took the fun out of it for the local guys. Now people are putting their extra money into their cars and then getting together at local drift events all across the nation. You only have to open your eyes to see how the market is changing. —Malen Reger, Owner Reger International Inc. 54 March 2011 SEMA News Porsche Cayman Super Lock LSD 310/243-1349 www.osgiken.net PN: PR151-HA OS Giken Superlock L.S.D. for Porsche Cayman S. Maximize power transmission to the ground with this progressive-locking, 100% lock-capable limited-slip differential. Track tested and street-friendly, extremely durable and tunable. Painless Performance Products GM 4L60/65E - 4L80/85E Transmission Controller 800/423-9696 www.painlessperformance.com PN: 66501 Free-standing transmission controller for GM 4L60E, 4L65E, 4L80E and 4L85E electronic transmissions. Compatible with any engine configuration and aftermarket paddle shifters. Palmer Performance Engineering Inc. Composite Adjust-A-Jet. The new all-composite adjust-a-jet from Percy’s has many improved features. Percy’s High Performance Live-Lock 573/346-4409 www.percyshp.com PN: 1600 Live-lock clutches and torque converters from Percy’s offer revolutionary technology in clutches and torque converters. Painless Performance Products ’07–’10 GM 4.8, 5.3, 6.2L Gen IV Fuel-Injection Harness 800/423-9696 www.painlessperformance.com PN: 60526 A ’07–’10 GM 4.8, 5.3, 6.2L with 4L60-85E transmission transplant harness for installations in a non-EFI vehicle. Supports active fuel management and VVT engines. Phoenix Systems LLC DashCommand 801/310-9510 www.palmerperformance.com Petro Pump 435/425-2222 www.brakebleeder.com PN: 2006 iPad app delivering virtual dashboards, fuel economy, hp, torque, trip computer, inclinometer, skidpad, data logging, trouble codes, clear check engine light and more. Hand pump to flush, bleed, vacuum, pressurize and test automotive components using petroleum fluids, such as gas, oil, power steering, aircraft hydraulic and more. Best New PerformanceStreet Runner-Up Phoenix Systems LLC Hose Candy Carbon-Fiber Quick Couplers 435/425-2222 www.oomphlabs.com PN: 20107 Hose Candy’s new carbon-fiber rotating quick couplers convert vacuum and turbo hoses into a quick-coupled setup. Available in silver/ black, red and blue. Painless Performance Products Phoenix Systems LLC BrakeStrip.ID–The D.O.T. Brake Fluid Test 435/425-2222 www.brakebleeder.com PN: 3010 BrakeStrip I.D. is a color test that will quickly identify whether brake fluid is DOT 3 or DOT 4/5.1 or a mixture of fluids. Quantity: 100. GM Gen IV Tach Driver 800/423-9696 www.painlessperformance.com PN: 60150 The Gen IV Tach Driver converts the crank signal from any General Motors Gen IV V8 engine into a signal readable by any aftermarket tachometer. Phoenix Systems LLC Hose Candy Quick Couplers–Single Car Kit 435/425-2222 www.oomphlabs.com PN: 60101 The Hose Candy 48 kit will transform four to eight vacuum or turbo hoses into modular CNC quick couplers. Connect and disconnect in seconds. PML Inc. Cadillac 365, 390 and 429 Valve Covers 310/671-4345 www.yourcovers.com PN: 11073 Standard perimeter-mount covers for Cadillac 365, 390 and 429 engines. The classic Cadillac script and seven fins are cast into the cover and are raised. Featuring a mid-height design that will clear most roller and/or ratio rockers. Phenix Industries PPE Oil Centrifuge 714/985-4825 www.ppediesel.com PN: 1140100 Clean oil increases performance and reduces engine wear. The oil centrifuge filtration kit cleans oil by generating a centrifugal force 2,000 times greater than gravity. The centrifuge will filter particles down to ⁄ of a micron, compared to the OEM 25- to 40-micron filter. Teflox 951/780-9330 www.phenixindustries.com PN: TB1038 New-design 37-degree A-N adaptor fitting will prevent leaks and inadvertent loosening. PPE Milodon NRG Innovations Gen 3 Quick Release 626/369-2668 www.getnrg.com PN: NRG-650NB NRG Innovations’ steering setup, featuring the Nissan short hub, generation 3.0 quick release, hub lock and limited edition deep-dish steering wheel. Small-Block Chrysler Street & Road Race Oil Pan 805/577-5950 www.milodon.com PN: 31595 Mopar 318-340/360 road race or verylow-car design oil pan. Fits A, B or E bodies with stock chassis. Multiple trap doors provide 100% oil control. Transmission Pan 714/985-4825 www.ppediesel.com PN: 1280510 The new heavy-duty PPE transmission pan is cast from A356-T6 aluminum alloy. Fluid capacity increased by 4 quarts. Robust side ribs provide added strength to transmission. The ⁄ high-internal heat-sink baffles absorb heat and channel oil flow to filter oil pickup port. www.semanews.com 55 SEMA QNEW PRODUCTS Procar Seating By Scat Sportsman Pro Sport Recliners 310/370-5501 www.procarbyscat.com PN: 80-1615 Procar by Scat’s sportsman pro sport recliner offers high-tech styling combined with comfortable lateral support at an economical price. This seat is designed for the street enthusiast and weekend warrior and is perfect for the young or the old at heart. ProCharger Intercooled Supercharger System for the ’11 Mustang 5.0 4V 913/338-2886 www.procharger.com PN: 1FR214-SCI Intercooled centrifugal supercharger system for the new ’11 5.0 4V Mustang producing 600+ hp at the flywheel, with all components needed for a quick and complete installation. ProCharger ProCharger Intercooled ProCharger Stage II System For 6.1 Dodge Hemi Challenger 913/338-2886 www.procharger.com PN: 1DF204-SCI Intercooled centrifugal supercharger system for Dodge 6.1 Hemi-powered Challengers, producing 150+ additional hp, with all the components needed for a quick and complete installation. Intercooled Supercharger System for the ’10 Ford Raptor 6.2 and 5.4 913/338-2886 www.procharger.com PN: 1FS211-SCI Intercooled centrifugal supercharger system for ’10 Ford Raptor 6.2 and 5.4 engines, producing 50%–60% more horsepower, with all components for a quick and complete installation. PLX Devices Inc. XWave 408/745-7591 www.plxwave.com PN: XWave Connect brainwaves to an iPhone/iPod Touch/ iPad device. XWave detects user’s attention and meditation levels, allowing measurement of the driver’s alertness, focus and mood. ProCharger Intercooled Supercharger Stage II System for LS-Powered ’11 Camaro 913/338-2886 www.procharger.com PN: 1GT312-SCI Intercooled centrifugal supercharger Stage II system for ’11 LS-powered Camaros, producing 185+ additional hp at only 7 psi with all components needed for a quick and complete installation. ProCharger ProCharger F-4 Supercharger 913/338-2886 www.procharger.com PN: PC314A Designed for ultra-high-horsepower racing applications requiring 3,000+ hp. ProCharger Intercooled Supercharger System for the ’10 Corvette Grand Sport LS3 6.2 913/338-2886 www.procharger.com PN: 1GQ202-SCI Intercooled supercharger system for the ’10 Corvette Grand Sport producing 620+ hp with a centrifugal ProCharger supercharger and air-to-air intercooler. Intercooled Supercharger System for Polaris 800 EFI Ranger UTVs 913/338-2886 www.procharger.com PN: 1PA100 Intercooled centrifugal supercharger system using an A-1 supercharger, providing the coolest charge-air temperatures and largest power gains in the industry. Procomp Electronics ProCharger High-Output Intercooled ProCharger System for 5.7 and 6.1 Hemi Challengers 913/338-2886 www.procharger.com PN: 1DF304-SCI Intercooled supercharger system for Dodge 5.7 and 6.1 Hemi Challengers, producing 100–150+ additional hp, depending on engine size, with all components needed for quick and complete installation. 56 March 2011 SEMA News ProCharger Intercooled Cog Race Kit for LS-Powered ’10/’11 Camaro 913/338-2886 www.procharger.com PN: 1GT200-F1X Air-to-air intercooled centrifugal supercharger kit for modified highhorsepower LS-powered ’10–’11 Camaros using F-Series ProCharger superchargers. BL10270 Completely Assembled CNC-Ported LS7 Head 909/605-1123 www.procompmotorsport.com PN: BL10270 This LS7 head is the culmination of 10 months of constant R&D. Procomp Electronics says it has developed a head that is capable of producing 700+ hp (389/260 cfm). Procomp Electronics says nobody else can match the flow it is able to produce in a 260cc port volume. Prosport Gauges Inc. Evo Series Gauges 727/572-9011 www.prosportgauges.com PN: 216EVOBO Procomp Electronics Procomp Electronics PC-2813 425LB./HR. EFI Fuel Pump 909/605-1123 www.turnkeyefi.com PN: PC-2813 This pump has a 425 lb./hr. flow rating. Procomp Electronics says that, unlike some of its competition, its pump is rated for constant duty/street driving. TK-10101 Turnkey EFI Small-Block Chevrolet Kit–Stage 1 909/605-1123 www.turnkeyefi.com PN: Tk-10101 This kit includes everything your customer needs to convert from a carb to a modern EFI system. ECU can be operated in a selfmapping mode to cut down on setup time or manual mapping for those people who want a specific tune. Why run an antiquated carburetor when you can install one of our kits in less than two hours and have total control over the engine at your fingertips? Evo series digital gauges 52mm (2⁄ in.). Dual color display in one gauge. Available in boost, oil pressure, oil temperature, water temperature, EGT, volt, wideband air fuel ratio and fuel pressure. Phoenix Systems LLC BrakeStrip Brake Fluid Test Kit 435/425-2222 www.brakebleeder.com PN: 3006 The BrakeStrip brake fluid test kit includes 100 copper test strips and customer cards. In 60 seconds, prove that brake fluid replacement is required. Procomp Electronics PC-2817 1000LB./HR. EFI Fuel Pump 909/605-1123 www.procompmotorsport.com PN: PC-2817 This pump has a 1,000 lb./hr. flow rating. This pump is rated for constant duty/street driving when using a demand-based voltage regulator. Procomp Electronics PC-2819 Belt Driven Mechanical Fuel Pump 909/605-1123 www.procompmotorsport.com PN: PC-2819 Procomp Electronics TK-10201 Turnkey EFI Big-Block Chevrolet Kit–Stage 1 909/605-1123 www.turnkeyefi.com PN: TK-10201 This kit includes everything your customers need to convert from a carb to a modern EFI system. ECU can be operated in a selfmapping mode to cut down on setup time or manual mapping for those people who want a specific tune. Why run an antiquated carburetor when you can install one of our kits in less than two hours and have total control over the engine at your fingertips? All Halo series gauges can display three colors (amber, white and blue) and have fully programmable warning features as well as peak recall and 12 dimming stages, all within the gauge. Kiwi Bluetooth 408/745-7591 www.plxdevices.com PN: KiwiBT Procomp Electronics PC-3249 Billet 1,100-cfm Dominator-Style Carburetor 909/605-1123 www.procompmotorsport.com PN: PC-3249 Halo Series Gauges 727/572-9011 www.prosportgauges.com PN: Halo PLX Devices Inc. This fuel pump can be run on pump gas, racing gas, methanol and ethanol. It has been tested to 1,500 hp. Procomp Electronics Prosport Gauges Inc. TK-10301 Turnkey EFI Small-Block Ford Kit-Stage 1 909/605-1123 www.turnkeyefi.com PN: TK-10301 This kit includes everything your customers need to convert from a carb to a modern EFI system. ECU can be operated in a selfmapping mode to cut down on setup time or This is a billet 1,100-cfm Dominator-style car- manual mapping for those people who want a buretor. Procomp Electronics says it has worked specific tune. Why run an antiquated carburetor when you can install one of our kits in less hand in hand with some of the best carburetor builders in the country while developing these. than two hours and have total control over the engine at your fingertips? No more fragile cast baseplates to break! Wirelessly connect vehicle’s OBD-II port to any Android phone. Compatible with ’96 and later vehicles. Gauges, mpg, check-engine diagnostic, horsepower and torque and much more. Prothane Products Six Shooter Driveline Coupler 714/979-4990 www.prothane.com PN: 7-1653 The Six Shooter driveline coupler eliminates breakage of the soft stock rubber coupler while offering a reduction of noise, vibration and harshness over the aftermarket solid couplers, giving you the best of both worlds. www.semanews.com 57 SEMA QNEW PRODUCTS Rancho/Dynomax RS7000 Monotube Shock 734/384-7804 www.gorancho.com PRW Industries Inc. Platinum Series Xtreme-Duty SFI-Rated Flexplate 714/792-1000 www.prw-usa.com PN: 1840810 Prothane Products Generation 5 Camaro Engine Mounts 714/979-4990 www.prothane.com PN: 7-218 (-BL) PRW platinum series xtreme-duty SFI-rated flexplate. Dodge Cummins 6.7L, ’97–present; 166 teeth; internal balance. Made in the U.S.A. using specially formulated polyurethane and CNC-machined 6061-T6 brackets. Keeps proper driveline alignment, resulting in putting more power to the pavement. Available in red or black polyurethane. ProCharger Enthusiasts are buying the new musclecars— Camaro, Challenger and Mustang—and modifying them by the thousands. Almost any performancerelated aftermarket product developed for these cars will sell well, but they need to be designed and built for a specific car because consumers are demanding directfit products. Retailers should consider specializing in a certain brand or service because it’s much easier to be good at a few things than mediocre at many. I hear lots of consumers complaining about tech and customer service support at both the manufacturer and jobber levels. Consumers have less disposable cash and are more careful where they spend it; therefore, good tech and customer support are often the deciding factors in what and where to buy. We also need to be concerned about the exodus of youth from our industry. An overwhelming number of products and services are competing for their attention. It has been common practice in our hobby for the older generation to look down on and ignore younger hobbyists. We need to embrace them. Encourage them. Get them involved. As the average age of our older customers increases, they will die off and not be replaced by younger enthusiasts. —Regis Finn, Director of Marketing B&M Racing & Performance, Hurst Shifters, Hurst Performance Vehicles, Hurst Driveline Conversions 58 March 2011 SEMA News Big-Block Chevy Serpentine Accessory Drive 913/338-2886 www.procharger.com PN: 1CB110-SC PRW Industries Inc. This serpentine accessory drive option for Chevy big-block engines allows all accessories, including A/C and power steering, to run off a single six-rib belt. Performance Quotient 17-4PH StainlessSteel Pedestal-Mount Rocker Arm System 714/792-1000 www.prw-usa.com PN: 234631 Performance Quotient 17-4ph stainless-steel pedestal mount rocker arm system. GM Gen III, LS1 5.7L ’97–up, 1.7 ratio x 8mm. Kit includes 16 PRW 17-4ph stainless-steel full roller OEM pedestal mount rockers with precisionground needle-roller trunion bearings and 16 SCM-4135 alloy 8mm hex-head fasteners. PRW Industries Inc. Platinum Series Xtreme-Duty SFI-Rated Flexplate 714/792-1000 www.prw-usa.com PN: 1837010 PRW Industries Inc. PRW platinum series xtreme-duty SFI-rated flexplate. Mopar 3.7L ’02–’10, 5.7L ’03–’10, 6.1: ’05–’10 Modular Hemi; 130 teeth; internal balance. Performance Quotient SFI-Rated Steel Harmonic Damper 714/792-1000 www.prw-usa.com PN: 2434500 Performance Quotient SFI-rated steel harmonic damper. Mopar 5.7L ’05–’08 modular Hemi; 6.80 in.; internal balanced; laser-etched timing marks, including 90°, 180° and 270°. Black finish. Royal Purple Ltd. PRW Industries Inc. Platinum Series Xtreme-Duty SFI-Rated Flexplate 714/792-1000 www.prw-usa.com PN: 1834610 PRW platinum series xtreme-duty SFIrated flexplate. GM LS1, LS2 and LS6 ’97–present; 168 teeth; internal balance. Racing ATF 281/354-8600 www.royalpurple.com PN: 10154 Royal Purple Racing ATF is formulated with Synerlec, a proprietary additive technology, resulting in 300% greater wear protection as compared to traditional Type F fluids. Combined with select base stocks, it also excels at high-temperature oxidation resistance, is anti-foaming and protects against corrosion and rust to promote longer oil life. SEMA QNEW PRODUCTS Race Ramps/Brute Ind. Hook Nosed Rack Ramps 906/786-0585 www.raceramps.com PN: RR-RACK-HN20-5 PRW Industries Inc. Performance Quotient Stainless-Steel Shaft-Mount Rocker Arm System 714/792-1000 www.prw-usa.com PN: 3234513 Performance Quotient stainless-steel shaftmount rocker arm system. Mopar 5.7L, ’05–’10 Modular Hemi, 1.6 ratio. Kit Includes 16 rockers (17-4ph stainless with silicone bronze trunion bushings), hardened shafts, hold downs, spacers, shims and push-rod length checkers. PRW Industries Inc. Billet Aluminum Modular Oil Filler Cap 714/792-1000 www.prw-usa.com PN: 4120450 At 75% less weight than four-post lift factory steel ramps, Race Ramps are longer, lighter and work for low-ground-clearance vehicles. Three sizes plus custom available. These uniquely designed PRW modular fillers may be installed in nearly any valve cover configuration without the need to weld in place. Set includes O-rings for the bung and the threaded cap to prevent seepage and oil loss. Available in red, blue or black anodized, with O-ring seals. Race Ramps/Brute Ind. Show Mirror 906/786-0585 www.raceramps.com PN: RR-MIRROR-4820 Designed for underbody viewing and heavy travel, this large, durable flex mirror uses patented lightweight but strong construction. It will make it safely to the next event. Protective travel cover included. PRW Industries Inc. Performance Quotient Platinum Series Aluminum Shaft-Mount Rocker Arm System 714/792-1000 www.prw-usa.com PN: 3334611 Performance Quotient platinum series aluminum shaft-mount rocker arm system. GM LS1, Gen III, 1.7 ratio platinum series shaft rocker arm system, including a steel pedestal stand, eight pairs of shaft-mount rockers with adjustable cup-style valve lash adjusters, shims and other related fasteners and hardware. PRW Industries Inc. High-Volume/High-Flow Electric Water Pump 714/792-1000 www.prw-usa.com PN: 4435007 Performance Quotient high-volume/high-flow electric racing water pump. Chevy SB 265400, black. Includes mounting hardware and wiring pigtail. QA1 Motorsports Wireless Remote Adjust System 952/985-5675 www.qa1.net PN: RAK401 Pulstar Pulse Plugs PRW Industries Inc. Pulse Plug 888/800-6700 www.pulstar.com PN: HE1IT Aluminum Valve Covers 714/792-1000 www.prw-usa.com PN: 4034611 Introducing Pulstar Powersport Series, ultrahigh-power replacement for sparkplugs. Using intelligent energy management, Pulstar produces over one million watts of ignition power. PRW-fabricated aluminum valve covers. GM LS-series fabricated billet rail with oil filler and ignition coil stand-offs. Includes silicone gaskets. Polished. Pypes Performance Exhaust Diesel Exhaust Stacks 800/421-3890 www.pypesexhaust.com PN: EVT512-38 Pypes Performance Exhaust introduces Monster 304 stainless diesel exhaust stacks in sizes from 6 in. to an insane 16-in. OD. All stacks are 5-in. inlet and 36-in. length. Y-pipes and single-stack kits also available. 60 March 2011 SEMA News Provides users with the ability to tune their QA1 adjustable shock absorbers via wireless remote control from inside the vehicle. No hardwiring to the cockpit needed. Pypes Performance Exhaust PypeBomb Axle-Back 800/421-3890 www.pypesexhaust.com PN: SFM60MS Pypes Performance Exhaust introduces a new Pypebomb axle-back for the ’05–’10 Mustang GT and the New ’11 GT 5.0. This 304 stainless axle-back features a 4x18-in. resonated tip for that aggressive Mustang sound. Race Ramps/Brute Ind. Hook-Nosed Rack Ramps 906/786-0585 www.raceramps.com PN: RR-RACK-HN14-5 At 75% less weight than four-post lift factory steel ramps, Race Ramps are longer, lighter and work for low-ground-clearance vehicles. Three sizes plus custom available. Remus Innovation GmbH Tenzo Nueve +43-3142-6900-150 www.remus.eu PN: 003492 0584C StreetRace tailpipe; polished with carbon insert; full stainless-steel construction; exotic deep exhaust sound; tailpipe design with concentrical inner tube. Royal Purple Ltd. XPR 3.1 281/354-8600 www.royalpurple.com PN: 4205 Royal Purple XPR SAE 3.1 is Royal Purple’s lightest-viscosity synthetic motor oil. It is specifically formulated to increase horsepower and torque in high-performance racing engines such as those found in ProStock, ProStock Bike, Comp Eliminator and NASCAR (qualifying). RCD Suspension Skid-Mount Fire Suppression Unit 619/588-4723 www.racecardynamics.com PN: 35-82608 RCD’s skid-mounted fire suppression system provides a fully contained fire suppression unit at the tip of your fingers. Complete with pump, hose, water and battery, this unit can be removed and stored when not in use. SamcoSport Road Magnet Performance Springs 1800# Drag Springs 410/686-9100 www.roadmagnet.com PN: RMCO Road Magnet Performance Springs has 1,000– 1,800 lb.-in. drag coil-over springs that are accurate within 20 lbs. and .020-in. on length. Chevy Camaro ’10 Silicone Hose Kit +44 (0)1443 238464 www.samcosport.com PN: TCS488/C Silicone coolant hose kit for the ’10 Chevy Camaro L99 6.2 V8. SamcoSport hoses come with a lifetime warranty and in 15 colors and styles. Rancho/Dynomax Hush Thrush Muffler 734/384-7804 www.gorancho.com S&B Filters Cold-Air Intake Kit Rancho/Dynomax QuickLift Loaded 734/384-7804 www.gorancho.com Rancho/Dynomax Rancho/Dynomax Thrush Bobblehead 734/384-7804 www.gorancho.com Dynomax Stainless-Steel Tips 734/384-7804 www.gorancho.com www.semanews.com 61 SEMA QNEW PRODUCTS SCT Performance SF3 Power Flash Ford Programmer 407/774-2447 www.sctflash.com PN: 3015 SamcoSport Universal Silicone Race Parts and Accessories +44 (0)1443-238464 www.samcosport.com PN: various New, improved range for ’10 includes 60° and 120° elbows, ING plugs and hose adaptors. The largest range of silicone hoses of any manufacturer. There have never been so many high-quality hard parts at such affordable pricing. The quality and the horsepower you can make with aftermarket parts today are much higher than they were 10 years ago. You can get great cylinder heads today that make more power than the expensive ported heads of just a few years back. Additionally, every manufacturer’s quality and speed to market have increased as CNC equipment and rapid prototyping has become the norm and people demand products that fit and perform as promised. The availability of information on the Internet means that any perceived quality or performance issues with a product are known in a very short period of time. This information sharing among street enthusiasts means that they gravitate to the best products and the manufacturers that have done their homework. Likewise, retailers need to know and understand the marketplace. There are many fragmented pockets of potential business out there for small-business owners, but they need to become students of the marketplace and its trends. You have to get the customer what he wants when he wants it. That creates some changes in traditional thinking. Put the end user first, and your business will prosper. —Steve Williams, Vice President K&N Air Filters 62 March 2011 SEMA News Instantly add more power and more torque to your Ford: ’11 Mustang 5.0L ’11, Mustang V6, ’11 Super Duty 6.2L, ’11 Taurus SHO ’10 Focus. SCT Performance Touch Screen Xtreme GM Programmer 407/774-2447 www.sctflash.com The SCT Touch Screen Xtreme is the industry’s first and only General Motors wireless automotive handheld programmer. SLP Performance Parts ’10–’11 Camaro High-Lip Spoiler 732/349-2109 www.slponline.com PN: 100035 SLP’s composite spoiler is a wider, taller and more aggressive design while maintaining factory style features. Shutt Auto SilverHorse Racing LLC SHR Tru-Billet Power Outlet Plug 321/722-2813 www.silverhorseracing.com PN: S197-560 Machined aircraft aluminum power outlet plug fits most vehicles using standard-diameter plug and is available in a choice of engraving and finish options. Si Shift Knob 786/866-7179 www.shuttauto.com PN: Si-5 New shift knob from Shutt, inspired by the original super sport version. Made of machined billet aluminum and covered with genuine leather on the center, it is offered with two options of gear indicator emblems: five-speed and six-speed. Three installation options: Universal with side locking screws and with internal thread (M10x1.5 and M12x1.5) Shutt Auto SilverHorse Racing LLC ’10+ Mustang Tru-Billet Fuel Door 321/722-2813 www.silverhorseracing.com PN: S297-5001 ZX-1 Steering Wheel 786/866-7179 www.shuttauto.com PN: ZX-1 New steering wheel from Shutt. Covered with hand-sewn ultrasuede imported from Tru-Billet replacement fuel door for ’10+ Ford Japan. Offered with three different pushMustang. Aircraft aluminum and stainless-steel button attachments that are positionconstruction. Made 100% in the USA. No-drill, adjustable to allow the driver to customize 15-minute installation. for the best driving position. SLP Performance Parts ’09–’11 Dodge Challenger 5.7L/6.1L Header Package 732/349-2109 www.slponline.com PN: D30006 SLP’s headers fit 5.7/6.1L ’08-10 Hemipowered Challengers and are manufactured using 409 stainless steel, are ceramic coated and bolt onto stock or SLP exhaust systems. SLP Performance Parts ’10–’11 Camaro Shifter 732/349-2109 www.slponline.com PN: 60045A SLP’s short-throw design provides a 20% reduction in throw and a positive in and out feel. SLP Performance Parts ’10–’11 Camaro Five-Spoke Wheel Black With Machined Face 732/349-2109 www.slponline.com PN: 81055 SLP Performance Parts ’10–’11 Camaro SS and RS Badging With Landing Pad 732/349-2109 www.slponline.com PN: 100042A/100062A Gloss-black painted five-spoke wheels with machined face and clear-coat finish, 20x8-in. front and 20-x9-in. rear. Officially licensed SS and RS design with white finish and chrome surround, providing a heritage look for front and back of vehicle. SLP Performance Parts ’11 Mustang GT Loud Mouth and PowerFlo Axle-Back Exhausts (Two Sound Choices) 732/349-2109 www.slponline.com PN: M31023/M31022 SLP Performance Parts ’10–’11 Corvette C6/Grand Sport/Z06 Blackwing Cold-Air Induction Package 732/349-2109 www.slponline.com PN: 21121 Stainless-steel design with polished tips. Noticeable power increase, two system sound choices. Bolt-on design installs in under 30 minutes. Limited lifetime warranty. Snow Performance Comp-Diesel 719/633-3811 www.snowperformance.net PN: # 48010 New water-methanol injection system designed for high-horsepower (650–1,100 hp) and highboost diesels. Will cool EGTs up to 300ºF and increase power from 75–150 hp. Easy bolt-on installation, integrated MAF housing, increased air-bridge volume and an exclusive air-flow restriction indicator gauge changes color when cleaning is required. SLP Performance Parts SLP Performance Parts ’10–’11 Camaro Loud Mouth, Loud Mouth II and PowerFlo Axle-Back Exhausts (Three Sound Choices) 732/349-2109 www.slponline.com PN: 31210A/31211/31212 Designed for V6/V8 with or without factory ground effects. Stainless-steel construction with round polished tips or square tips. Three styles and sound choices. ’10–’11 Corvette Loud Mouth and Loud Mouth II Exhausts With Cast Tips 732/349-2109 www.slponline.com PN: 32004/32005 All 304 stainless-steel construction, cast aluminum tips, noticeable power increase. Deep, rich and powerful sound. Includes hardware for bolt-on installation. Snow Performance SI- PRO 719/633-3811 www.snowperformance.net PN: 20025 New proactive safety device for Boost Cooler water-methanol injection that tells the vehicle’s ECU when injection is present. Fully adjustable set points with the ability to increase timing with injection quantity. www.semanews.com 63 SEMA QNEW PRODUCTS Snow Performance Stage-3 Camaro ’09+ 719/633-3811 www.snowperformance.net PN: 20160 Water-methanol injection system with specially 2-D mapped (uses boost and/or fuel injector pulse width) digital variable controller for OEM-level smooth power. LCD screen displays boost, injector pulse and injection— no need for gauges. Camaro specific. Snow Performance Comp-One 719/633-3811 www.snowperformance.net PN: 48010 The first water-methanol injection system complete with a performance tuner, virtual gauges (dashboard, virtual dragstrip), a performance meter and a diagnostic code-reader tool. SPC Performance/Light Racing Snow Performance Stage-3 Challenger/Charger ’09+ 719/633-3811 www.snowperformance.net PN: 20170 New Stage-3 Boost Cooler water-methanol injection system for the boosted ’09+ Challenger/Charger. Universal Spring Compressor 800/525-6505 www.spcalignment.com PN: 40260 This two-piece internally threaded spring compressor is a great option for MacPherson strut, coil-over and other accessible springs; 6,000 lb.-ft. work load and 7-in. travel. SPC Performance/Light Racing Audi A4/A6 Front Camber/Caster Adjustable Arms 800/525-6505 www.spcalignment.com PN: 81350 Adjustable upper two-arm set, including two ball joints, for newer Audi A4/A6s. Turnbuckle-type adjustment to finetune camber and caster settings. SPC Performance/Light Racing Toyota Adjustable Front Upper Arms 800/525-6505 www.spcalignment.com PN: 25490 Toyota Tundra/Sequoia upper control arms add additional ±2° camber and 0° to +4° caster change. The tubular construction is tough enough to race—on or off road. Snow Performance Snow Performance Stage-3 Boost Cooler ’05+ Mustang GT 719/633-3811 www.snowperformance.net PN: 30130 New Stage-3 Boost Cooler water-methanol injection system for the boosted ’05+ Mustang GT. 64 March 2011 SEMA News MPG-MAX VW TDI 719/633-3811 www.snowperformance.net PN: 45005 New water-methanol injection system for VW’s small diesel. More power and excellent fuel economy increases. The MPG-MAX system uses a new injection management controller that allows for a broader range of injection. SPC Performance/Light Racing Tire and Wheel Radial Run-Out Gauge 800/525-6505 www.spcalignment.com PN: 64250 Diagnose front-end vibration by checking for out-of-round condition with the adjustable height radial run-out gauge. Can also be used to check ball joint and tie-rod play. SPEC Clutches & Flywheels Super Carbon Clutch and Flywheel Assembly 205/491-8581 www.specclutch.com PN: application dependent Direct bolt-in carbon-on-carbon assemblies for street and race applications, complete with flywheel and release components. Also sold as upgrades to existing SPEC multidisc products. Spectre Performance Lowrider Accessories 909/673-9800 www.spectreperformance.com Specialty Auto Parts USA High-Torque Starter for GM LS Engines 586/774-2500 www.proformparts.com PN: 66273 Lose some weight and gain 40%–50% more cranking power with this high-torque LS starter from Proform Parts. Designed to fit the LS1, LS2, LS6 and LS7 engines, this 100%-new starter is approved by all leading sanctioning organizations for competition. Specialty Auto Parts USA Ford Racing Aluminum Valve Cover Box 586/774-2500 www.proformparts.com PN: 302-001 SPEC Clutches & Flywheels Ford Coyote 5.0 Super Twin 205/491-8581 www.specclutch.com PN: SF49SST The SPEC Super Twin is an all-billet, rebuildable, configurable, direct bolt-in multidisc clutch and flywheel assembly for street and track usage. This venerable valve cover design was created exclusively for Ford by Specialty Auto Parts in the late ’80s, and many have copied the design...but nobody but us has the legendary Ford Oval and Racing, Mustang and Cobra emblems! SPC Performance/Light Racing Subaru Impreza Rear Arm and Toe Link 800/525-6505 www.spcalignment.com PN: 67645/55 This new rear arm and toe link makes it possible for alignment techs and tuners to adjust the rear camber on these previously difficult-to-adjust vehicles. Spec-D Tuning ’10 Ford Mustang Daytime LED Running Lights 909/839-2533 www.specdtuning.com PN: LB-MST10CLED-RS Daytime LED running lights for the ’10 Ford Mustang. Scat Enterprises Inc. Specialty Auto Parts USA Ford Racing Black Crinkle Air Cleaner Kit 586/774-2500 www.proformparts.com PN: 141-351 Finally millions of Ford enthusiasts have something attractive to put on top of their carburetors under the hood that properly matches their valve covers and other accessories. Specialty Auto Parts new Ford Racing air cleaners are now available in seven styles and two finishes. F43 Series Lightweight 4340 Forged Crankshaft 310/370-5501 www.scatenterprises.com PN: 4-350-3750-6000-21LW Scat’s F43-series lightweight cranks are designed to provide racers with a lightweight performance crankshaft without compromising strength and durability at an unprecedented economical price. Specialty Auto Parts USA Ford Racing Mustang Pony A/C Center Nut Clamshell Package 586/774-2500 www.proformparts.com PN: 302-338 Four great Ford Racing air cleaner center nuts to choose from. Three are all-new: Ford oval with black crinkle finish and the new ’10 Mustang pony, featured in chrome and black crinkle. Literally, the perfect way to top off your engine. www.semanews.com 65 SEMA QNEW PRODUCTS Spectre Performance Spectre Performance Battery Box 909/673-9800 www.spectreperformance.com PN: 7901 Specialty Auto Parts USA Battery relocation box. Allows for top or side connection; four-way cable exit. LS Manifold 909/673-9800 www.spectreperformance.com PN: 11201 Fabricated aluminum street/racing LS intake manifold. Fits LS1, LS2, LS3 and LS6 motors hidden adjustable fuel rails. Perfect Launch GM, 7.5 Rearend Cover 586/774-2500 www.proformparts.com PN: 66667 Reinforced lightweight aluminum rearend covers designed to strengthen the rear housing case in heavy torque situations. Fits GM 7.5 rearends. Three other models available. The Internet has empowered consumers to become experts on product choices. In performance brakes, the spillover of reliable mega horsepower into street-driven cars is having a very positive effect for brake system sales, and while latemodel truck and SUV modifications continue to be slow, higher-quality classic truck builds have grown. There has also been a proliferation of small, special-interest sanctioning bodies in racing. Durability and serviceability have become much more heavily weighted than initial acquisition price. The successful retailers of highend product are those that don’t undersell their customers, but really make certain to understand how they will use the products. In our case, selling performance brakes, a real cost to the racer over time, is the availability and serviceability of the product they select, what will provide them the longest service life as well as the best choices and access to service parts, such as friction material. Knowing how competitive manufacturers’ products actually fit and function (or don’t) as well as which companies provide the highest level of technical and customer service support are things we encourage retailers to stress. —Todd Gartshore, Co-Founder Baer Brake Systems Inc. 66 March 2011 SEMA News Specialty Auto Parts USA Ford Stainless-Steel Screw-in Oil Dipstick 586/774-2500 www.proformparts.com PN: 68052 Got an ’81 or later ’Stang, T-Bird or Cougar? If so, you should think about equipping your oil pan with Proform’s new stainless-steel flexible screw-in dipstick. No more bending things to fit, because this just snakes its way up the side of your engine! Spectre Performance Cold Air Intake Packaging 909/673-9800 www.spectreperformance.com PN: 761 Spectre Performance hpR Black Air Filters 909/673-9800 www.spectreperformance.com PN: 868039 Spectre’s black series ultra-high-performance hpR filters look cool, flow an incredible amount of air and offer unmatched protection. The world’s fastest filters—415 mph at Bonneville this year. Spectre believes in it enough to punish it with pounds and pounds of salt blown into the air box at 415 mph. Specialty Auto Parts USA Ford Mustang 289-302-351W Valve Cover 586/774-2500 www.proformparts.com PN: 302-030 The popular Mustang emblem has been added to our most popular Ford Racing valve cover design. This venerable valve cover design was created exclusively for Ford by Specialty Auto Parts in the late ’80s, and many have copied the design...but nobody but us has the legendary Ford Oval and Mustang emblems. Spectre Performance Profab LS 102MM Throttle Body 909/673-9800 www.spectreperformance.com PN: 7361 A 102mm LS throttle body. Designed to work in conjunction with the new ProFab LS intake manifold. Zoops Products Inc. SANS Serpentine Kits 951/922-2396 www.zoops.com PN: 8378U SEMA QNEW PRODUCTS Best New Interior Accessory Runner-Up Spectre Performance Spectre Performance Musclecar Cold-Air Intake 909/673-9800 www.spectreperformance.com PN: 902052 Spectre Performance ProFab Door Panels 909/673-9800 www.spectreperformance.com PN: 90024 Sidewinder musclecar intake kit. Featuring high-quality, top-notch components throughout: polished aluminum tubes, anodized aluminum heat shields, EPDM gaskets and connectors and stainless-steel T-bolt hose clamps. hpRTM filters included. Cowl Induction Air Cleaner Base 909/673-9800 www.spectreperformance.com PN: 98302 Cowl induction air cleaner base. Draws cold air from the high-pressure area at the base of the windshield. Spectre ProFab door panels. Fabricated aluminum. Available for ’67–’81 Camaros, ’64–’72 Chevelles and ’70–’72 El Caminos. Made in the U.S.A. Spectre Performance hpR Air Filters 909/673-9800 www.spectreperformance.com PN: RS8039 Spectre Performance ProFab Wings 909/673-9800 www.spectreperformance.com PN: 90012 Spectre ProFab SpeedWings. Fabricated aluminum. Available for ’67–’81 Camaros, ’64–’72 Chevelles and ’62–’74 Chevy II/Novas. Made in the U.S.A. Spectre Performance LS Plenum 909/673-9800 www.spectreperformance.com PN: 9826 ProFab LS plenum. Designed for tight LS engine applications, such as street rods. Allows for high-flow air filters to be installed; increases power. More air equals more power. These filters flow better than paper filters. A tremendous value. A world-class high-performance filter for not much more than an ordinary paper filter makes this the best bang-for-the-buck filter on the market. Only a few dollars more than a plain, ordinary paper filter. Spectre Performance ProFab Spoilers 909/673-9800 www.spectreperformance.com PN: 90025 Spectre ProFab SpeedSpoilers. Fabricated aluminum. Available for ’67–’81 Camaros, ’64–’72 Chevelles/El Caminos and ’62–’74 Chevy II/Novas. Made in the U.S.A. Spectre Performance Spectre Performance Jeep Cold-Air Intake 909/673-9800 www.spectreperformance.com PN: 9943 Cowl Induction Air Box 909/673-9800 www.spectreperformance.com PN: 98301 Cowl induction air box. Draws cold air from the high-pressure area at the base of the windshield. Jeep cold-air intake (’97–’06 Wrangler TJ 4.0L six-cylinder). Featuring highquality components: polished aluminum tubes, washable/reusable hpR filters, EPDM grommets and connectors and stainless-steel T-bolt hose clamps. 68 March 2011 SEMA News Spectre Performance Intake Kit 909/673-9800 www.spectreperformance.com PN: 9908 A ’10–’11 Chevy Camaro SS 6.2L cold-air intake. For go and show. Featuring highquality components throughout: polished aluminum tubes, anodized aluminum heat shields, EPDM grommets and connectors and stainless-steel T-bolt hose clamps. Speed Dawg Racing Rally Series Shift Knob 717/741-2665 www.speeddawg.com PN: SK502-RB These shift knobs feature dual racing stripes and a five- or six-speed gearshift pattern with engraved Speed Dawg side logos. Made in the USA. Spectre Performance Low-Profile Snorkel Air Box 909/673-9800 www.spectreperformance.com PN: 98801 Low-profile twin-flow air box. High-tech aluminum air box fits all 5⅛-in. carburetors/TBI. Superchips Inc. Vivid 407/585-7000 www.superchips.com PN: 518550 Superchips Vivid uses Google’s Android operating system to deliver its tuning and features. Add a few accessories and apps, and the device is a replacement for many popular consumer electronics. Sprint Booster USA Speed Dawg Racing Metric-Thread Shift Knob Adapter Kit 717/741-2665 www.speeddawg.com PN: SK500MET-6A Kit contains six different-sized metric brass adapters and the six corresponding jam nuts for use with shift knobs that have a 16mm x 1.50 I.D. thread size. Sprint Booster 877/225-5577 www.sprintboosterusa.com PN: SBPO0012S New electronic technology for drive-by-wire vehicles that significantly improves throttle response by increasing pedal input sensitivity, delivering shifting improvement throughout the power band, making acceleration and merging a new driving experience. Spec-D Tuning ’10 Ford Mustang Front Lip With LED Driving Lights 909/839-2533 www.specdtuning.com PN: lpf-mst10led-pu Front lip with LED driving lights for the ’10 Ford Mustang. Speed Dawg Racing Von Hot Rod Signature Shift Knob 717/741-2665 www.speeddawg.com PN: SK501VHR-PS These shift knobs are 2¼ in. in diameter and feature a subsurface pinstripe design and signature. Available in three colors. Made in the U.S.A. STS Turbo ’10 V6 Camaro Turbo System 801/224-3477 www.ststurbo.com PN: TTS-CAM-V6-ST-2010 Patented remote-mount turbo system increases rwhp by more than 50%. STS Turbo V6 produces 30% better fuel economy than the V8 model. Installs in approximately eight hours. The continued development of LS- and late-model-based performance equipment and the rapid growth of what started out as the “rat rod” market has developed a whole new generation of doit-yourself hot rodders. In addition to the late-model Camaro, Mustang and Challenger enthusiasts, there is also this retrorod movement that is looking to build cars and recreate the lifestyle of the ’50s and ’60s. We went through a generation of people who would take their vehicles to a shop if they wanted a turbo or an exhaust fitted. These new people, who are in their late teens to early 30s, are more like the earlier generation, where we worked on the cars ourselves. There are now even a couple of magazines dedicated to the movement, including Hot Rod Deluxe and Car Kulture Deluxe. We have also seen very positive growth in the nostalgia racing market and the late-model circle track racing market. A more troubling development is the ever-decreasing market share for the three-step distribution process. It’s a very real challenge for the entire industry, and so is the continued pressure of overseas manufacturing and importation of parts on local jobs and our industry’s economic sector. —Vic Wood, National Sales Manager Hedman Performance Group www.semanews.com 69 SEMA QNEW PRODUCTS Trufiber ’10–Up Mustang Carbon-Fiber Spoiler 951/270-3222 www.trucarbon.net PN: TC10025-DCA42KR A ’10–up Mustang two-tone carbon-fiber spoiler. Trick Flow Specialties Trick Flow Specialties GenX 255 for GM L92/LS3 330/630-1555 www.trickflow.com PN: TFS-3070T002-C01 GenX 255 for GM LS3/L92 have been engineered to retro-fit onto earlier 4.00-in.-bore based engine blocks or can be used on GM’s new 6.2L short-block. Box-R-Series Manifold Kit, Ford 351 Cleveland 330/630-1555 www.trickflow.com PN: TFS-51600118 Trick Flow Box-R fuel injected intake manifold kit for Ford 351 Cleveland applications. Trufiber CPC-MFBC 909/923-2357 www.calponycars.com PN: CPC-MFBC This fuse box cover is designed to fit over the factory plastic fuse box lid and matches the Powered by Ford factory plenum cover. Easy to install with supplied 3M double-sided tape. Trufiber Trick Flow Specialties GenX 255 for GM LS7 330/633-2513 www.trickflow.com PN: TFS-3070T010-C01 These 100% CNC-ported square-port cylinder heads feature OE LS7 12-degree valve angles, a 2.100-in. intake and 1.600-in. exhaust SS valves. CPC-MAC 909/923-2357 www.calponycars.com PN: CPC-MAC A ’05–’11 Mustang satellite radio/GPS antenna cover. This satellite antenna cover makes a big difference in the appearance of any Mustang. Trufiber Front Diffuser 951/270-3222 www.trucarbon.net PN: TC10025-LG55 A ’10–up Ford Mustang two-tone carbon-fiber front diffuser. Trick Flow Specialties Trick Flow Specialties Track Heat Intake Manifold Ford 351C and Cleveland 330/630-1555 www.trickflow.com PN: TFS-51600111 R-Series Manifold Kit, Ford 351 Cleveland 330/630-1555 www.trickflow.com PN: TFS-5161114 R-Series intake manifold for Ford 351 Cleveland applications. Track Heat intake manifold for carbureted Ford 351 Cleveland applications. Trufiber ENG-051-612 909/923-2357 www.calponycars.com PN: ENG-051-612 These hood lift kits are now available in the carbon-fiber appearance for your ’05–’11 Mustang. Eliminates the use of existing prop rod. Complete bolt-on system does not require drilling or riveting. Trick Flow Specialties Trufiber ’10–Up Mustang Carbon-Fiber Rear Diffuser 951/270-3222 www.trucarbon.net ’10–up Mustang carbon-fiber rear diffuser. 70 March 2011 SEMA News Track Heat Intake Manifold 429/460 Dominator 330/630-1555 www.trickflow.com PN: TFS-53400112 Track Heat intake manifold for Ford 429/460, featuring a single-plane design and a dominator flange. Trufiber Arm Rest Cover 951/270-3222 www.trucarbon.net PN: TC10024-LG38 A ’05–up Ford Mustang two-tone carbon-fiber armrest cover. TVK Industries Inc. Sure T Shifter 707/886-5003 www.sureshifter.com PN: T134 An illuminated gear selection indicator for shifters with T-handle shifter knobs. Available as a retrofit or fully assembled. Tesla Electronics Inc. G-Tech/Pro Fanatic Precision Series 800-GTECHPRO www.gtechpro.com PN: 501 Vision Motor Sports Inc. OE Replacement LED Fog Lights 888/489-9820 www.visionxusa.com PN: XIL-UM4010GMC OS Giken Z33 VQ35DE Six-Speed CloseRatio Gear Set 310/243-1349 www.osgiken.net PN: NS111-GD Direct factory replacement: GMC, Ford, Dodge and Chevy. Each light produces a 200W halogen equivalent, only 1.7a draw and directly bolts to vehicle. Using high-frequency GPS, the new G-Tech/ Pro Performance Meter has superior accuracy for measurements such as 0–60 mph, ¼-mile, horsepower, torque, etc. Now it has track timing and segment timing with immediate in-car results. It’s like having a professional driving instructor with you. Now works on motorcycles and boats as well. Close-ratio gear kit for Nissan Z33 VQ35DE. Vortech/Paxton VP Racing Fuels SEF Small Engine Fuels 877/515-1733 www.seffuels.com Unitycoon Co. Ltd. LED Full-Function Day Light +32348204 www.uncle888.com.tw PN: LDL-808-R15 SEF94: The perfect fuel for light equipment. Ethanol free, SEF94 is engineered by the experts at VP Racing for optimum performance, reliability and long-term durability in small engines. PowerHat Single 805/247-0226 www.vortechsuperchargers.com PN: 4GP218-050 The new Vortech PowerHat with single inlet is for use with supercharged carburetor blow-through or turbo systems. Diffusion technology for easier tuning and maximum power output. High-power LED day light. Chips inside allow setting of brightness and flash function (including turning on and off). E Mark approved. Viezu Technologies Turbosmart USA Comp-Gate40 909/476-2570 www.turbosmartusa.com PN: TS-0505-1005 A revolutionary external wastegate with a boltless actuator housing, making it ideal for tight, space-restricted engine bays. V-Flash II +44-01527579345 www.viezu.com An OBD tuning system and file service that covers more than 3,000 different vehicle derivatives. All tuning is fully ensured. Tuning offered includes power, torque, economy, race and CO2 reduction. Vortech/Paxton PowerHat Dual 805/247-0226 www.vortechsuperchargers.com PN: 8M106028 The new Vortech PowerHat with dual inlet is for use with supercharged carburetor blowthrough or turbo systems. Diffusion technology for easier tuning and maximum power output. www.semanews.com 71 SEMA QNEW PRODUCTS Whiteline Automotive Subaru Impreza WRX/STI (Model Year ’08+) Aluminum Front Lower Control Arm Anti Lift and Caster Kit 616/399-9025 www.whiteline.com.au PN: KCA334M Lightweight aluminum bushing and offset serviceable bearing for added caster, minimal compliance and optimum feedback. Fitted to the vehicle, this will result in more compliant suspension during braking and acceleration; reduced understeer with increased front end grip; and sharper, more precise steering due to added caster. Wavetrac Differentials Wavetrac Differential for Ford 9-in. 31 Spline 949/362-8700 www.wavetrac.net PN: 56.309.175WK Wavetrac for Ford 9-in., 31-spline differential. Manufactured in the United States by Autotech Driveline. Limited lifetime warranty even when raced. Late-model performance continues to be strong, especially with the new 5.0L platform in the Mustangs. New products are showing up almost daily for these cars, just as they did for the old Fox-body 5.0L. The LS engine platform continues to grow from street rods and is gaining acceptance in some forms of racing as well. The interesting thing is that most Ford enthusiasts stick with the factory EFI and modify the engine and program together. The LS family is also used with factory EFI, yet there are many applications where a carburetor is used! Bolt-on products are required due to the influx of late-model performance. Items that can be added without modifying any wiring or other parts of the car are welcomed by enthusiasts who either don’t want to modify their cars too much or are in the do-it-for-me group. Technology and computers are being accepted more and more by racers. That said, retailers need to be up-to-speed on products that require PC programming or a handheld controller. Being able to support and work with customers builds loyalty and will keep them coming back rather than searching the web to save a couple dollars. —Todd Ryden, Director of Marketing MSD Ignition 72 March 2011 SEMA News Whiteline Automotive Ford Focus RS Front and Rear Adjustable Sway Bars 616/399-9025 www.whiteline.com.au PN: BMF58X; BMR92Z Dial out understeer with sway bars that allow their stiffness to be altered by increasing or reducing the length of the lever arms. This permits the vehicle roll stiffness to be tuned for different situations without replacing the entire bar. Whiteline Automotive Subaru Legacy GT (Model-Year ’10) Front and Rear Adjustable Sway Bars 616/399-9025 www.whiteline.com.au PN: BSF41Z; BSR49Z Dial out understeer with sway bars that allow their stiffness to be altered by increasing or reducing the length of the lever arms. This permits the vehicle roll stiffness to be tuned for different situations without replacing the entire bar. Whiteline Automotive Mitsubishi Evolution X Aluminum Front Lower Control Arm Caster Kit 616/399-9025 www.whiteline.com.au PN: KCA400M Lightweight aluminum bushing and offset serviceable bearing for added caster, minimal compliance and optimum feedback. A Whiteline anti-lift kit fitted to a vehicle will result in more compliant suspension during braking and acceleration; reduced understeer with increased front end grip; and sharper more precise steering due to added caster. Whiteline Automotive Whiteline Automotive Subaru Impreza WRX/STI (GC-GD) Heavy-Duty Sway Bar Mount Support 616/399-9025 www.whiteline.com.au PN: KBR21-22 Super-rigid, forged lightweight alloy mounting. Gold anodized and with low-compliance bushes for maximum sway bar action. Replaces steel stock mounts. BMW Mini Front and Rear Heavy-Duty Adjustable Stabilizer Links 616/399-9025 www.whiteline.com.au PN: KLC105 & KLC106 Performance sway bar links utilizing heavyduty steel ball joint ends that adjust and rotate to any angular combination. Eliminate sway bar preload via the lightweight aluminum bodies; provide 25mm center-to-center length adjustment. Wilwood Disc Brakes Competition Road Race Corvette Braking Systems 805/388-1188 www.wilwood.com PN: 140-10226 Wilwood has developed the ultimate competition brake systems specifically designed for road racing on production-suspensionbased C5 and C6 Corvettes. Whiteline Automotive Whiteline Automotive Mitsubishi Evolution X Front and Rear Heavy-Duty Adjustable Stabilizer Links 616/399-9025 www.whiteline.com.au PN: KLC139 & KLC174 Sway bar links utilizing heavy-duty steel ball joint ends that adjust and rotate to any angular combination. Eliminate sway bar preload via the lightweight aluminum bodies; provide 25mm center-to-center length adjustment. Mitsubishi Evolution X Rear Adjustable Camber Arm 616/399-9025 www.whiteline.com.au PN: KTA135 Complete kit of two adjustable control arms fitted with zero-compliance bearings designed to modify factory camber and track on the rear of Mitsubishi Lancer EVO 10. Result: greater range and more precise adjustment; more direct connection between body and rear suspension, delivering more predictable dynamic behavior. Wilwood Disc Brakes Dynapro Low-Profile Rear Parking Brake Kit 805/388-1188 www.wilwood.com PN: 140-11389 Whiteline Automotive Whiteline Automotive Subaru Impreza WRX/STI (Model-Year ’08+) Front and Rear Heavy-Duty Adjustable Stabilizer Links 616/399-9025 www.whiteline.com.au PN: KLC139/166 Performance sway bar links utilizing heavyduty steel ball joint ends that adjust and rotate to any angular combination. Eliminate sway bar preload via the lightweight aluminum bodies; provide 25mm center-to-center length adjustment. Whiteline Automotive Mazda RX8 Front and Rear Heavy-Duty Adjustable Stabilizer Links 616/399-9025 www.whiteline.com.au PN: KLC145 & KLC146 Performance sway bar links utilizing heavyduty steel ball joint ends that adjust and rotate to any angular combination. Eliminate sway bar preload via the lightweight aluminum bodies; provide 25mm center-to-center length adjustment. Do-It-Yourself Sway Bar Lateral Lock System 616/399-9025 www.whiteline.com.au PN: KLL116 to KLL133 Features lightweight aluminum bracketry and stainless-steel bolts. Simply mount firmly against sway bar mounting positions on OE and aftermarket sway bars to prevent sideways shifting of the stabilizer under loads and ensure maximum sway bar effect. Range covers sway bars from 16mm to 33mm in diameter. DynaPro 11 internal drum e-brake rear kits are perfect for enthusiasts who have original specialty vehicles that are running smallerdiameter rear-wheel sizes. Wilwood Disc Brakes Swing Mount Pedal Assembly 805/388-1188 www.wilwood.com PN: 340-11295 Wilwood’s new adjustable reverse- or forward-mount pedal assemblies combine the brake and clutch pedals together in one unit. Whiteline Automotive Nissan Skyline R35 GTR Front and Rear Heavy-Duty Adjustable Stabilizer Links 616/399-9025 www.whiteline.com.au PN: KLC172 & KLC173 Performance sway bar links utilizing heavyduty steel ball joint ends that adjust and rotate to any angular combination. Eliminate sway bar preload via the lightweight aluminum bodies; provide 25mm center-to-center length adjustment. Wiseco Piston Co. Inc. K1 Technologies 3.975-in. Chrysler EFI Hemi Stroker Crankshaft 616/583-9700 www.k1technologies.com PN: 345-3795SA6F Due to customer demand, we are now making a 3.795-in. stroke EFI Hemi crankshaft for blown applications. www.semanews.com 73 SEMA QNEW PRODUCTS Wiseco Piston Co. Inc. Wiseco Piston Co. Inc. Wiseco Piston Co. Inc. ’10 Kawasaki KX250F Standard and High-Compression Piston Kits 440/951-6600 www.wiseco.com PN: 40009M07700; 40010M07700 Give the new KX250F a tune-up with a standard or high-compression piston from Wiseco. With so many features to optimize performance, champions choose Wiseco. K1 Technologies 6.125-in. Chrysler EFI Hemi Connecting Rods 616/583-9700 www.k1technologies.com PN: DH6125AHLB8-A The 6.125-in. Chrysler EFI Hemi connecting rods are now available with .927-in. wrist pins for blown and nitrous applications. Nissan SR20 Stroker Piston Kits 440/951-6600 www.wiseco.com PN: K655M Series Nissan SR20 92mm stroker to fit K1 rods and crank package; -17cc 9.5:1 compression; 86mm, 86.5mm, 87mm and 89mm oversizes. ArmorGlide skirt coating. Wiseco Piston Co. Inc. Wiseco Sport Compact Mitsubishi 4G64 7-Bolt E85 Piston Kits 440/951-6600 www.wiseco.com PN: K656M Series Wiseco Piston Co. Inc. E85/Nitrous 10.5:1 4G64 seven-bolt applications. HD forging; 85mm, 85.5mm, 86.5mm and 87mm oversizes; 22mm HD pin. Six-Spring Extreme Clutch Kit for ’09–’10 Honda CRF450R 440/951-6600 www.wiseco.com PN: ECK014 Wiseco Piston Co. Inc. K1 Technologies GM LS Stroker Rod 616/583-9700 www.k1technologies.com PN: CH6125ALLBLS-ST8-A Upgrade the ’09–’10 Honda CRF450R fourspring clutch to a six-spring with Wiseco’s extreme clutch kit. Includes forged clutch basket, inner hub and pressure plate; fiber and steel plates and clutch springs. Made to be used in long-stroke LS applications where maximum camshaft, pan rail and bore liner clearance is needed. Wiseco Piston Co. Inc. Wiseco Pro Tru Chevy Big-Block 496 Piston 440/951-6600 www.wiseco.com PN: PT118H; PT119H Available in 21cc and 47cc configurations in .030-, .060- and .070-in. oversizes; 1.270-in. compression height; 2618 alloy. ArmorGlide skirt coating. Hastings plasma moly rings. Wiseco Piston Co. Inc. Big-Bore Kits for 250F Dirt Bikes 440/951-6600 www.wiseco.com PN: CK219, CK220, CK221 Fuel Management Controllers for Dirt Bike Applications 440/951-6600 www.wiseco.com PN: FMC Upgrade the 250F with a bolt-on big-bore cylinder kit. Kits come complete with an ArmorGlide skirt coated piston and a complete top-end gasket kit to make the rebuild simple. Adjust fuel delivery with the touch of a button for modifications such as high-compression pistons, cams, intake and exhaust. No computer or dyno necessary. 74 March 2011 SEMA News Wiseco Piston Co. Inc. Wiseco Piston Co. Inc. Pro Tru Chevy LS Series OEM Stroke and Rod Replacement Piston Kits 440/951-6600 www.wiseco.com PN: PT124H Series LS piston for use in naturally aspirated or power adders; 3.903–4.075 in.; bore sizes in seven increments; 11.25:1 compression; OEM pin and rod size. SEMA QNEW PRODUCTS Zoops Products Inc. Big-Block Mopar Serpentine Kit 951/922-2396 www.zoops.com PN: 8375 XS Power 1012 865/688-5953 www.4xspower.com PN: 1012 A 12V, 2A high-frequency battery charger/ maintainer for AGM batteries. The new generation of high-horsepower musclecars, such as the Camaro, Mustang and Challenger, have reawakened American car enthusiasts. The Detroit manufacturers have also been working on a lot of changes to their truck lineups, adding newer, more powerful and more efficient engines, greater loadhandling ability and more advanced electronics and engine controls. But the concentration with all of these vehicles is on enhancing performance without negatively affecting the economy, longevity or serviceability. The challenge for aftermarket companies is to create parts that truly add performance and power to these advanced powerplants and won’t “crash” their engine-management systems. We’re also going to see more mobile-electronics interfacing and that is something we all need to learn to work with and capitalize on. Retailers must embrace information to help them sell the right parts and reinforce their customers’ buying decision. Retailers need to bone up on their tech and product knowledge and hire salespeople who know the products, cars, customers and pitfalls. Every customer is “golden.” Do what is right. Be professional. Learn, advance and grow so that you can continue to take care of your customer’s needs in parts, service and information for years to come. —Ed “Blake” Burgy, Performance Automotive Specialist, McCullough PR 76 March 2011 SEMA News XS Power Underdrive serpentine Posi-Trak system for big-block Mopar 383 through 440 engines. Works with Hemi. Uses ⅝-in.-thick plate to eliminate flex. L545 865/688-5953 www.4xspower.com PN: L545 A 12V lithium power pack for starting engines up to 3.8L. Zeitronix Zt-3 Wideband Air/Fuel Meter and Datalogging System 310/328-1234 www.zeitronix.com PN: Zt-3 XS Power Zeitronix Zt-3 wideband AFR meter with adjustable simulated narrowband O2 sensor output. L925 865-688-5953 www.4xspower.com PN: L925 A 12V Lithium Powerpack for starting engines up to 8.0L. Yukon Gear & Axle Bear Trac 888/905-5044 www.yukongear.com PN: YBTGM8.5-3-30 Bear Trac posi-tractions feature an 8620 case and internals for added strength. They provide smooth operation and have no clutch surfaces to wear out. Zeitronix Zt-3 Wideband Air/Fuel Meter and Datalogging System with ZR-1 Gauge 310/328-1234 www.zeitronix.com PN: Zt-3-ZR-1 Zeitronix Zt-3 wideband AFR meter with adjustable simulated narrowband O2 sensor output and ZR-1 AFR gauge. Z-ALT Muscle Car Oil Infuzed Moly Oil Treatment 877/925-8645 www.z-alt.com A revolutionary, proprietary blend of molybdenum that changes how wear, friction and extreme pressure are overcome. Zoops Products Inc. Firewall Wirelooms 951/922-2396 www.zoops.com PN: 2001 Firewall Wirelooms to better hide wiring and help show the engine compartment. Stance Suspension Wiseco Piston Co. Inc. Stance XR 847/690-1568 www.stance-usa.com Ford 4.6/5.4L Modular V8 Power-Adder Piston Kits 440/951-6600 www.wiseco.com PN: K485M/ K486M/ K487M New stance XR coil-overs feature the largest piston diameter for the inverted monotube coil-overs. Inverted monotube OD is industry leading 60mm. The special piston design include benefits such as enhanced response and better heat dissipation for an extremely smooth, precise performance. Fits 2V, 3V and 4V heads. Multi-fit pockets. With 22mm pin, nitrided metric low-friction rings, 2618 alloy, strutted forging, ArmorGlide coatings. Zoops Products Inc. Oldsmobile Serpentine Kit 951/922-2396 www.zoops.com PN: 8380 Oldsmobile Posi-Trak serpentine pulley system offers owners a complete solution to upgrade. Wiseco Piston Co. Inc. Bottom-End Rebuild Kit for the ’01–’10 KTM 125SX 440/951-6600 www.wiseco.com PN: WPC153 Let Wiseco help refresh the KTM 125SX bottom end. Bottom-end rebuild kits come complete with the crankshaft assembly, main bearings, seals and a complete bottom-end gasket kit. Wiseco Piston Co. Inc. Quick Eight 12-14-Degree Big Duke/ Chief BBC Piston Kits 440/951-6600 www.wiseco.com PN: K490-K498 Series Nitrous-capable. Dome can be milled to flat top or dish. Eight parts cover 24 combos. Available in 4.560-, 4.600-, 4.610- and 4.625in. oversizes, .043x.043-in. x 3mm. 2618 alloy. SLP Performance Parts Adaptronic Engine Management ’11 Mustang GT/V6/GT 500 Rear Black-Out Panel 732/349-2109 www.slponline.com PN: M50025 Select 440 Universal ECU +612-989-99594 www.adaptronicecu.com PN: Select 440 AccuAir Suspension OEM-quality high-impact ABS composite material. One-piece design fits V6, GT and GT 500 models. No drilling or cutting required. eXo Mount 877/247-3696 www.accuairsuspension.com PN: AA-EXO Four-ignition, four-injection universal ECU. Also plugs into an NA Miata. Eight aux outputs, dual fuel maps, VE tuning, versatile triggering. Supports up to V8 engines. The AccuAir eXo Mount integrates air management into one easy-to-install unit. This unique design allows all of your air management to mount in the trunk of a car, the bed of a truck or the side of any frame rail. The versatility of the AccuAir eXo Mount makes it the perfect air-management mounting solution for all applications. Specialty Auto Parts USA Zoops Products Inc. Bulletproof 180-amp and 270-amp Alternator 951/922-2396 www.zoops.com PN: 6166 The most advanced alternator technology available. Compatible with all LS engine ECMs; highest output at idle. Ford Racing Air Cleaner Kit Box 586/774-2500 www.proformparts.com PN: 302-351 This premium Ford Racing air cleaner kit includes everything an enthusiast needs to spiff up an engine. Seven different styles and three different emblem options (Ford Racing, Mustang and Cobra) provide a personalized look that’s sharp. Genuine Motorcraft filter element included. Air Lift Co. Load Controller 800/248-0892 www.airliftcompany.com PN: 25852 Revolutionary onboard air suspension controller that integrates inflate and deflate buttons into the gauge for easy mounting in a supplied pod or pillar pod. www.semanews.com 77 SEMA QNEW PRODUCTS AnzoUSA AEM Seven-Pin Universal Trailer Adapter 888/360-3696 www.anzousa.com PN: 851010 ’09–’10 Kia Soul Axle-Back Exhaust 800/992-3000 www.aemintakes.com PN: 500-0500 Simple plug-and-play that’s impact and corrosion resistant. Plugs into most seven-pin trailer outlets. Two four-wire flat connectors 12V+ and reverse leads for auxiliary lighting. Colorcoded wiring to match most trailer applications. Multiple connections so more than one product can be plugged in at the same time. A high-flow stainless-steel exhaust and muffler. The newest addition to the AEM Stealth exhaust system lineup with a consumer protection guarantee. Adaptronic Engine Management Select Nissan R33 Plug-In ECU 61298999594 www.adaptronicecu.com PN: Select R33 Standalone aftermarket direct plug-in ECU for the Nissan Skyline R33. Takes full control over the injectors, ignition, thermofan, VVT and aircon. Can use an original airflow sensor or a built-in MAP sensor. Adaptronic Engine Management Holley Performance Products Aluminum HP Series Race Carburetors 270/782-2900 www.holley.com PN: 0-80805 NRG Innovations Quick Tilt Unit 626/369-2668 www.getnrg.com PN: SRT-100BK NRG Innovations’ steering setup, featuring the BMW E46 hub adapter, quick tilt with lock and limited-edition deep-dish steering wheel. Holley Aluminum Ultra 4150HP carburetors set the new standard in race carburetors. Features larger-capacity fuel bowls, a redesigned main body and billet components— all while being 5 lbs. lighter. ECUDataScan In-Car Live Engine Gauge 61298999594 www.ecudatascan.com PN: ECUDataScan Live video gauge to show real-time engine info from factory ECU or aftermarket ECUs. AFCO/Dynatech AEM ’10–’11 Toyota Corolla ETI Intake System 800/992-3000 www.aemintakes.com PN: 41-1403C; 41-1403P Intake system using the revolutionary AEM ETI in order to get the maximum gain from a Toyota Corolla without causing a checkengine light. Spectre Performance LS Musclecar Intake 909/673-9800 www.spectreperformance.com PN: 901111 LS Gen II Camaro musclecar intake kit. Featuring high-quality components throughout: polished aluminum tubes, anodized aluminum heat shields, EPDM grommets and connectors and stainless-steel T-bolt hose clamps. Includes hpR filters. 78 March 2011 SEMA News Quarter Midget Gas Monotube Racing Shock With Coil-Over Kit 800/632-2320 www.afabcorp.com PN: 5133030 Quarter midget gas monotube racing shock with a coil-over kit. Anvil Auto Inc. Phantom Side Marker Lenses 888/723-8882 www.anvilauto.com PN: 50001 Can be incorporated into any custom car build for a streamlined appearance. Customizable by painting with candy paint over silver. Uses ’69 Camaro marker light housings. Dynojet Research Power Vision 800/992-4993 www.dynojet.com PN: PV-1 A performance tuner for Delphi ECM-equipped Harley-Davidson motorcycles, including ’11 models. The product suite includes a full-color touch screen flash device, vehicle interface cable and WinPV (PC-based application). Zoops Products Inc. MGB Serpentine Kit 951/922-2396 www.zoops.com PN: 8390U Serpentine underdrive kit for the MGB classic. SEMA QNEW PRODUCTS Specialty Auto Parts USA Digital Mini Spring Tester 586/774-2500 www.proformparts.com PN: 66836 XS Power HF1415 865/688-5953 www.4xspower.com PN: HF1415 This slick digital mini spring tester features kg conversion, backlit screen and peak hold. It also has a 0–700-lb. range and measures in 2-lb. increments. The digital gauge also swivels 90º left and right for easy reading. A 14V, 15A battery charger/maintainer for XS Power AGM batteries. Mr. Gasket/Prestolite Performance Late-Model Camaro Ultra-Seal Exhaust Gaskets 216/688-8300 www.mrgasket.com PN: 5966 Mr. Gasket ultra-seal exhaust gaskets for ’05–’10 Chevrolet LS2, LS3/L99 6.2L engines, including ’10 Camaro SS. XS Power L1600ACK 865/688-5953 www.4xspower.com PN: L1600ACK Mr. Gasket/Prestolite Performance Accel GM HEI Corrected Distributor Cap 216/688-8300 www.mrgasket.com PN: 8141R A 16V lithium power pack with 25A Intellicharger. Made for drag racing, this battery is 23Ah, delivers 1,200A max, is fully compatible with alternators yet weighs only 12 lbs. Accel corrected distributor cap eliminates crossed sparkplug wires on GM (most Chevrolet and Buick) HEI-equipped V8s for clean, uncluttered engine compartments. Scat Enterprises Inc. Tires In Bias Sizes & Profiles For Your Classic or Hot Rod! S TA H L S P O RT R A D I A L For Model A/Model T 4340 Chrome-Moly Forged Crankshafts 310/370-5501 www.scatenterprises.com PN: 7-T-4250-1625-H Scat’s standard stroke and stroker Model A/Model T cranks are counterweighted, made from 4340 steel forgings and are available with or without hold holes. All machining is done in Scat’s Redondo Beach manufacturing and distribution facility. Scat is proud to support keeping the 300,000 Model A/Model T engines running. t3BEJBM$POTUSVDUJPOXJUI#JBT1MZ-PPL L t4J[FT"WBJMBCMF t'PS8IFFMTUPJO%JBNFUFS t%05"QQSPWFE t&YDFMMFOU)JHIXBZ.BOOFST )%0//%/0.%-.(1 ppp'\hd^kmbk^'\hf(l^fZ 80 March 2011 SEMA News Shutt Auto <Zee_hk ?K>> <ZmZeh` GSS Pedal Set 888-ShuttAuto www.shuttauto.com PN: GSS A manual pedal set (clutch, brake and accelerator). The clutch and brake pedals were designed to provide a superior grip even under extreme conditions, while the gas pedal has a smooth surface to facilitate fast movements. Entirely made of stainless steel. Made to fit Scion xB, xD and tC and Subaru WRX and STi. Seibon International Inc. Carbon-Fiber Display Stand–Large 626/968-2010 www.seiboncarbon.com PN: CFS-L Whiteline Automotive Specialty Auto Parts USA All-Aluminum 850-cfm Mechanical Secondary Carburetor 586/774-2500 www.proformparts.com PN: 67259 Proform’s new 850-cfm carburetor is an addition to the all-aluminum replacement upgrade series. For maximum performance, check out Proform’s black billet street series for a fully loaded carb at an untouchable value. Mitsubishi Lancer Ralliart Aluminum Front Lower Control Arm Anti Lift and Caster Kit 616/399-9025 www.whiteline.com.au PN: KCA401M Lightweight aluminum bushing and offset serviceable bearing for added caster, minimal compliance and optimum feedback. Fitted to the vehicle, this will result in more compliant suspension during braking and acceleration; reduced understeer with increased frontend grip; and sharper, more precise steering due to the added caster. Seibon carbon offers the final piece that will differentiate your customer’s car from all others at the show—a full carbon-fiber display stand. PRW Industries Inc. High-Performance and Racing Aluminum Water Pump 714/792-1000 www.prw-usa.com PN: 1428104 Performance Quotient high-performance and racing aluminum water pump cartridge—Ford 4.6L ’96–’01. Long, ¾-in. pilot shaft. As cast. Spectre Performance ProFab Radiator Plates 909/673-9800 www.spectreperformance.com Whiteline Automotive Mazda Speed3 Front and Rear Adjustable Sway Bars 616/399-9025 www.whiteline.com.au PN: BMF57Z; BMR88Z Dial out understeer with sway bars that allow their stiffness to be altered by increasing or reducing the length of the lever arms. This permits the vehicle roll stiffness to be tuned for different situations without replacing the entire bar. PRW Industries Inc. Performance Quotient Competition+ High-Flow Aluminum Water Pump 714/792-1000 www.prw-usa.com PN: 1430222 Performance Quotient Competition+ high-flow aluminum water pump. Ford 302 ’70–’78, 351W 1970-87. Left inlet, block-tohub 5.700 in. Revised impeller entry, ¾-in. pilot shaft, 0.100-in.-thicker rear cover for circle track or marine racing applications. Black ceramic coating. Top Street Performance Ford FE HEI Distributor 562/803-6789 www.topstreetperformance.com PN: JM6508R Ford 332-428 FE 1Wire HEI distributor. PRW Industries Inc. Performance Quotient High-Performance and Racing Aluminum Water 714/792-1000 www.prw-usa.com PN: 1434623 Performance Quotient high-performance and racing aluminum water pump. GM LS series, Gen III and IV, ’97–’03. Polished body with black four-hole billet aluminum pulley. Traxxas Rally VXL 972/265-8000 www.traxxas.com PN: 7307 The Traxxas Rally radio control car features class-leading speed (50+mph) and instant brushless power. To see action Gymkhanastyle video of the Traxxas Rally, go to www.Traxxas.com. The economy has changed how businesses operate. I find more businesses are doing more with less and have measured the results of their spending and return on investment. If the numbers don’t make sense, a project is no longer supported by the company. Many companies are also approaching sales with a whole new level of service and relationship building. Retailers should embrace the changes in the industry but guard against assuming the customer is only interested in price. I believe the consumer will have information overload at a certain point. That is when a competent salesperson can really shine and make the sale. The accuracy of a manufacturer’s data will continue to be an issue for the manufacturer and each part of the selling channel. Without accurate data, a new salesman (even using a computer database) will not be able to keep up with the changes in our industry. Traditional mediums of print magazines and catalogs are only one way to reach the consumer. Recognizing that a larger number of consumers only search for parts in an electronic fashion should illustrate how important accurate manufacturer data has become. —Tracie Nuñez, CEO Advanced Clutch Technology Inc. www.semanews.com 81