Glory Days - Canadian Federation of Independent Grocers
Transcription
Glory Days - Canadian Federation of Independent Grocers
INSTITUTIONAL EQUITY RESEARCH Perry Caicco 1 (416) 594-7279 Mark Petrie, CFA 1 (416) 956-3278 John Zamparo, CFA, CPA, CA Matt Bank 1 (416) 956-6108 1 (416) 594-7831 [email protected] [email protected] [email protected] [email protected] CHANGE Merchandising IN RATING - UPGRADE August 12, 2015 Glory Days Supermarkets Headed For Another Great Year In 2016 Sector Weighting: MARKET WEIGHT What's Changed So far 2015 has been excellent, and it looks like 2016 will be another great year for grocers: the Canadian consumer is holding in and spending up; square footage growth should stay at about the pace of tonnage growth; the Canadian dollar will likely eventually be less of a headwind (and thus USD-driven cost increases should moderate); the Target (TGT-NYSE) space will mostly not be re-deployed for food; and a recovering Ontario should add materially to grocer profitability. As a result, grocers should be able to continue to engineer strong inflation, and more than cover their increased costs. Implications The multiples of grocery companies are generally higher than historical averages. However, given the calm conditions of the market and the post-consolidation pricing stability, there could be outsized earnings expansion for the next 18-24 months. There are issues, but they are longer-term in nature: suppliers are in cost-cutting mode, putting vendor funds at risk; Wal-Mart (WMT-NYSE) is becoming a better grocer, as are independents; and Aldi or Lidl will arrive sooner or later. Valuation We are upgrading Loblaw and Metro to Sector Outperformer and maintaining Empire as Sector Performer. Our Loblaw price target moves from $71 to $89 and our Metro price target, as detailed in our Metro note today, increases from $37.50 to $42. All figures in Canadian dollars, unless otherwise stated. 15-137478 © 2015 CIBC World Markets does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision. See "Important Disclosures" section at the end of this report for important required disclosures, including potential conflicts of interest. See "Price Target Calculation" and "Key Risks to Price Target" sections at the end of this report, or at the end of each section hereof, where applicable. Find CIBC research on Bloomberg, Reuters, firstcall.com and ResearchCentral.cibcwm.com CIBC World Markets Inc., P.O. Box 500, 161 Bay Street, Brookfield Place, Toronto, Canada M5J 2S8 (416) 594-7000 Glory Days 2 Supermarket Industry Earnings Outlook 12-18 Month Price Target Ticker Annual Earnings per Share Rating Price Prior Current Prior Curr FYE Year L (2a, 2c, 2e, 2g) 71.60 71.00 89.00 SP MRU (2a, 2c, 2e, 2g) 36.57 37.50 42.00 SP Year One Year Two Quarterly Earnings per Share Year Three Year Four Year One Year Two Prior Current Prior Current Prior Current Prior Current Qtr Prior Current Prior Current SO Dec 2013 -- 2.60A -- 3.18A -- 3.41E -- 3.89E Q3-13 -- 0.77A -- 0.89A SO Sep 2013 -- 1.65A 1.70A 1.74A 2.03E 2.08E 2.30E 2.41E Q4-13 -- 0.40A 0.44A 0.46A Source: Company notes and CIBC World Markets Inc. All figures in Canadian dollars, unless otherwise stated. Important disclosure footnotes that correspond to the footnotes in this table may be found in the "Key to Important Disclosure Footnotes" section of this report. - August 12, 2015 Earnings per Share Glory Days - August 12, 2015 OVERVIEW Great Year So Far 2015 has been, predictably, a great year for Canadian grocers. After several years of heavy competitive square footage growth, new entrants, acquisitions, unstable systems and a discount-oriented consumer, most signals have turned positive and results have generally followed. There have been a few issues – measured tonnage has not been growing, the CAD has been a challenge to margins, and some regions are unsteady. But as square footage growth has moderated, so has competition. And with less competition, grocers have been able to inflate prices as needed, both on shelf and on promotion. Strong earnings growth has followed. Another Coming in 2016 It now looks like the glory days will extend into 2016, and possibly beyond. The Canadian consumer seems in reasonable shape despite a somewhat stagnant economy, and seems a little more willing to pay up for better quality and healthier food. The recent announcement by Loblaw (L-SO) of the closure of 52 stores implies the removal of 500,000 sq.ft. of grocery space and contains 2016 square footage growth at just 1.7%, not much higher than annual tonnage growth. These days, that tonnage growth converts to a higher rate of revenue growth due to rampant inflation, so we see virtually no productivity issues in the Canadian marketplace for this year or next. Three other major positives for the industry in 2016 are as follows: 1. The low probability of a further CAD headwind; 2. The low probability of Target’s 3 million square feet of grocery space getting re-purposed in food; 3. Ontario is turning from a highly competitive market to a highly lucrative market due to the combination of a better economy and proportionately larger square footage reductions. Any Issues Are Longer Term Although foreign hard discount competitors such as Aldi or Lidl are likely to eventually reach Canada, their impact is years away. And any shift to online grocery ordering and delivery is minor and shouldn’t affect overall industry volumes—investors should only be concerned that grocers don’t over-spend to chase this complex topic. Certainly, Wal-Mart is becoming a better grocer and is adding square footage quickly; Costco (COST-NASDAQ) continues to add boxes; and independent grocers (both ethnic and non-ethnic) are thriving. Mainstream grocers have ramped up capital spending on stores (mostly conventional), some of which are extravagant, but sales in those renovated stores are ramping up and the probable poor overall ROI numbers are years in the future. Over the next two or three years, there will likely be a severe restructuring of the CPG industry, based on the ―zero-based-budgeting‖ principles introduced by Kraft-Heinz (KHC-NASDAQ) owner, 3G Capital. That should result in lower levels of trade support, which is critical to Canadian supermarket profitability. But we do not see that having a material impact on grocer profitability until 2017 or 2018. Long-term, the arrival of a European hard discounter certainly puts a dent in the Canadian supermarket industry. But even if Aldi or Lidl were to arrive tomorrow, it would take several years for market share to be impacted. 3 Glory Days - August 12, 2015 In the meantime, 2015, 2016 and probably 2017 might one day be remembered as the glory days of Canadian supermarkets. Upgrades Concurrent with this report, we are upgrading Metro and Loblaw to Sector Outperformer; and maintaining Empire at Sector Performer. Our new price target for Metro is $42, up from $37.50; and for Loblaw is $89, up from $71. Loblaw and Metro are benefitting from generally improved conditions and generally better operations. Empire is only held back by its leverage to the west, and by the complexity of the next steps in its Safeway integration. Consumer: Steady And Spending Although there has not been much growth in disposable income, notoriously cautious Canadian consumers are spending a little more on food. They are still very deal-conscious, still buying close to 36% of food on promotion, but those promotions are less deep-discount than before. Unemployment remains close to a six-year low, and lower prices for energy and motor fuel have combined with low debt servicing costs to keep consumers from severe belt-tightening. Exhibit 1. Canadian unemployment rate Source: Statistics Canada and CIBC World Markets Inc. Lower gas prices have probably put about $10 billion in Canadians’ pockets vs last year. Those lower fuel prices have generally benefitted the entire food industry, with restaurant sales boosted first and foremost; and then a meaningful amount trickling into food for home consumption. 4 Glory Days - August 12, 2015 Exhibit 2. Canadian inflation – by component Source: Statistics Canada and CIBC World Markets Inc. A portion of this increased spending on food has been eaten up by inflation, resulting in some pullback on tonnage consumption, but other than a bit of trade-down in the slowing Alberta economy, the situation has been manageable. There continues to be fear of a recession (or whatever the current definition of recession is), and the country is having trouble with non-energy exports despite the very low Canadian dollar. As yet, this has not turned up in any increased fear of job loss outside of Alberta, and house values have not declined so home equity seems solid. As mentioned, the carrying costs of loans are very low, and Canadians seem to be paying off non-mortgage debt relatively quickly. It’s probable that the situation in Alberta worsens, or that interest and fuel costs rise, but at this point it seems that the Canadian consumer will not generally be a big concern for grocers over the next couple of years. Changing Consumers As grocers contemplate consumers over the next few years, there are a few situations that need to be considered: Growing ethnicity. Since we published our landmark Ethnic Consumer study in 2010, the ―visible minority‖ population of Canada has probably risen from 16% to 20% of Canadians, as the entry of 250,000 immigrants per year continues to push Canada into greater diversity. Asian and South Asian countries are still the largest sources of immigrants. Since immigration is Canada’s only real source of population growth, and since ―family‖ immigrants are the fastestgrowing class, we see no reason that this trend will slow down. o All grocers have taken a strategic stance on the topic— Loblaw purchased T&T, an Indian wholesaler and Arz; Metro bought Adonis; and Empire aimed FreshCo straight at local ethnic groups. But the bigger question remains— how to serve these populations in all stores, not just in ethnic-themed locations. Growing interest in healthy eating. Growing at 10-15% per year, organic products are one of the bellwethers of a changing consumer. Organic products are now about 4% of Canadian food sales. But healthy eating – an obvious by-product of an aging population – also manifests itself in a greater interest in produce, local foods, product origins, specialty products and general food knowledge. Location and price will 5 Glory Days - August 12, 2015 always be numbers 1 and 1A for consumers, but selection and healthy alternatives are growing as key attributes. The Three Variables: Square Footage, CAD and Inflation Everything Results In Pricing The single most important factor in Canadian supermarket profitability is pricing. If a grocer can take prices up faster than costs, the grocer makes more money. If competition forces a grocer to lower prices or not take increases, the grocer obviously makes less money. Small changes in pricing – up or down – can alter profitability much faster than changes to operating costs. Square Footage The Biggest Driver The ability to raise or lower prices depends almost entirely on competition— specifically, the change in competition. There are two ways competition increases: 1. If square footage growth rises faster than consumption; or 2. If unproductive grocery space is made materially more productive. The second factor has happened a few times—examples include the replacement of Price Chopper with FreshCo, the temporary replacement of Zellers with Target, and the re-branding of Extra Foods to No Frills. But the biggest, and most measurable, driver is square footage growth. 2015 has been one of the lowest years on record for square footage growth, largely due to the exit of Target and the closures of numerous Sobeys stores. 2016 should see more square footage growth, but thanks to Loblaw’s planned closures, the overall projected growth of 1.7% is only marginally above consumption growth. Exhibit 3. Grocery square footage growth Source: Company reports and CIBC World Markets Inc. It is also worth noting that most of the 3 million square feet of food selling space that Target walked away from in early 2015 will likely not be re-purposed for food use. In fact, only about 350,000 sq.ft., or just over 10% of the original amount, should eventually turn up for food-selling purposes. The fact that the square footage will be operated primarily by Walmart would normally be of concern, but it’s a drop in the bucket in the overall 200 million sq.ft. Canadian food space. 6 Glory Days - August 12, 2015 Getting Prices Up In this type of environment, competition has eased materially, and price inflation has been steady and strong. In a low square footage growth environment, price inflation is as much about softer promotional programs as about actual shelf price increases. Exhibit 4. Inflation trends Source: Company reports, Statistics Canada and CIBC World Markets Inc. Indeed, weekly ads have been much softer as 2015 has progressed. Conventional stores are focusing on breadth rather than depth – almost a competition for who can put the most items on the front page, to compensate for the lack of deep discount prices. A recent mid-June example in Ontario had conventional stores offering a huge number of front page items. This is a prime example of an industry on cruise control. Exhibit 5. June 12 Flyers: Metro 19 items, Sobeys 16, Loblaws 14 Source: Company flyers. 7 Glory Days - August 12, 2015 CAD Headwind Should Dissipate We suspect that even without cost inflation, grocers would have taken advantage of an easier market to raise prices, although maybe not to the current extent. Inflation has been critical in order to cover off both spiraling protein prices and, more importantly, the low CAD. A low year-over-year Canadian dollar continues to be a problem, seriously inflating the cost of imported produce (which is necessary for 10 months of the year). Other residual negative impacts of a low CAD include the ingredient costs in private label products, and the increased transfer prices to the Canadian division of CPG companies. These cost increases all put pressure on grocers to take net effective prices up. The good news is that grocers have been able to cover most of these increases with inflation because real competition is minimal. Exhibit 6. CAD/USD Source: Company reports and CIBC World Markets Inc. In considering the different types of inflation, certain protein costs have risen materially this year. But price increases in commodity proteins such as beef and pork are easier to take to the retail price – consumers expect commodity costs to move around and shift their consumption (such as this year to chicken and fish). When chicken prices begin to rise, expect consumers to shift back to beef and pork. The severe CAD decline has been tougher to manage and it’s not clear that even with high inflation, these cost increases have been entirely covered just yet, which means more inflation to come. It is difficult to see the CAD having a third year where it is materially below the levels of the previous year. Our economists are forecasting a 2016 CAD at $0.77 US, which would mean about flat to 2015. This would materially ease the cost pressures in the market, and would mean that to the extent grocers engineer any inflation in 2016, most of it will roll right to the bottom line. A market with limited cost pressures, little competition, and therefore decent opportunities for inflation would be almost a perfect world for serious profit growth. Welcome to 2016. The Benefits of Consolidation The big consolidations of 2014 should finally begin to bear fruit in 2016. Not just the synergies and the systems, but more importantly, the blending of merchandising and pricing strategies. Already, we have seen some coordination of advertising programs to avoid direct item conflicts, and of course the private 8 Glory Days - August 12, 2015 label products of the acquirers are steadily flowing into the stores of their acquired business units. By 2016, the most important element – pricing strategy – should be determined and coordinated, offering opportunities to improve and refine gross margins. But more importantly, the reduction in the number of competitors in both drug and food makes price checking and price signaling that much easier; it eliminates a couple of potential advertising wild cards; and it fosters a much calmer, more coordinated market. Exhibit 7. Loblaw + Empire Control 51% of Food 2015 Who's Who in Canadian Retail Retailer General Drug & HBA Merchandise Apparel TOTAL Share Loblaw/Shoppers $28,077 $12,584 $3,037 $731 $44,428 15.6% Sobeys/SWY $20,833 $3,300 $428 $0 $24,561 8.6% Walmart $6,577 $4,451 $8,134 $3,124 $22,286 7.8% Costco $9,238 $926 $7,023 $473 $17,659 6.2% $0 $0 $15,839 $1,141 $16,981 6.0% $10,125 $1,911 $158 $0 $12,194 4.3% Home Depot $0 $0 $6,050 $0 $6,050 2.1% RONA $0 $0 $5,371 $0 $5,371 1.9% $268 $4,049 $53 $0 $4,369 1.5% Co-ops $3,504 $153 $408 $0 $4,065 1.4% Sears $0 $0 $1,946 $1,280 $3,226 1.1% $2,618 $500 $0 $0 $3,118 1.1% HBC $10 $0 $852 $1,958 $2,820 1.0% Dollarama $486 $356 $1,511 $238 $2,591 0.9% $0 $0 $0 $1,368 $1,368 0.5% Target $82 $68 $227 $194 $572 0.2% Other $14,175 $12,866 $68,699 $17,588 $113,327 39.8% $119,734 $28,094 $284,985 100% Canadian Tire Metro Jean Coutu Overwaitea TJX Food TOTAL $95,993 $41,164 Source: Company reports and CIBC World Markets Inc. Loblaw has a lot of work to do to find the proper pricing level of both its private labels and its identical CPG products between Shoppers and the various Loblaw banners, and that should take most of the rest of this year to sort out. Sobeys will likely completely coordinate the pricing programs between the Sobeys and Safeway banners before converting Safeways to Sobeys. But either way, 2016 should be the culmination of consolidation: a distinctly less competitive marketplace, and an easier time period to generate strong and stable gross margins. The Role Of Wal-Mart…And Others Wal-Mart Better But Still Small Investors are right to be concerned about the rising role of Walmart and Costco in Canada. Wal-Mart’s share of the growth in food square footage is 5x its actual share of square footage. As well, the company is quickly transforming into a real grocer. Its weekly ads are much improved and always relevant. They recently ―won‖ the August long weekend by easily beating everybody on the local corn price (22-cents each) and running strong deals on hot dogs, buns, watermelon, soft drinks, water and chicken. It was easily the best ad in the marketplace. 9 Glory Days - August 12, 2015 Exhibit 8. Wal-Mart’s August long weekend flyer Source: Walmart.ca. On top of that, they have improved their merchandising, with better and fresher produce, a stronger meat program (including 100% Canadian beef), and statements on products such as artisan breads and seasonal produce. This is all important, but the issue is that they are coming from a small base. Walmart only has just over 5.7% of the food square footage in the country, and a food market share of about 7.8%. Even the 13 Target stores the company acquired will take their square footage share to only 6.1% by the end of 2016. Walmart may be aggressive at adding square footage, but its tiny base means that it cannot transform the market. Its 10% increase in square footage next year only drives an overall 0.5% growth in total food square footage in Canada. By contrast, if Loblaw were to drive 10% square footage growth, total industry food square footage would grow by over 2%, and the market would fall into disarray. Others to Watch The rapid consolidation of the major players, the resultant site divestitures, growing immigrant populations, and a wealth of experienced operators who have been forced out of mergers have all fueled a re-invigoration of the independent grocer in Canada. By independent, we do not mean the franchised operations of the major companies, or their controlled banners. We mean the well-capitalized and successful ethnic operators (mostly Asian, Middle Eastern and European); rising fresh-focused concepts (Farm Boy, Quality Foods, Coleman’s, Longo’s, etc.); and numerous specialty operators in niches such as organic/natural, bulk, meat, produce and local. The fresh-focused and specialty operators have been driven by consumers’ needs for better, healthier, more origin-focused offerings – this is the same trend that has driven the rise of farmers markets in Canada. 10 Glory Days - August 12, 2015 Exhibit 9. Farm Boy Source: CIBC World Markets Inc. These types of stores are usually better at merchandising, selection, freshness and service than larger chains stores. Indeed, we recently walked into an independent whose entire tomato section – 12 SKUs – were all Ontario-grown. The nearby chain store had exactly two SKUs of Ontario tomatoes, no doubt waiting for its contracted produce supplier to move through its stock of nonCanadian product before the local stuff could be shipped. Although the rise of these types of stores will always take a dent out of larger operators and, over time, they should be a force in the marketplace, today they represent only about 15% of the market. Like Walmart, they are too small a force to have any immediate impact on the industry, but over five or ten years, they could begin to take serious market share. One excellent case study is the growth of full-size ethnic grocery stores in the Greater Toronto Area. There are now over 100 full-size ethnic independents in the region, growing at over 15% per year and currently at a 10% market share. They are generally modern, clean, excellent operators and scoop up over 50% of the GTA sales growth. Mainstream grocers have to watch prices and products carefully, and decide whether or not to respond. But general traffic congestion prevents serious cross-shopping and store switching, and so grocers can still engineer inflation and rely on excellent sites and population density to protect business and deliver margin. 11 Glory Days - August 12, 2015 Exhibit 10. Modern Cheese Counter at Oceans (Asian grocer) Source: Company reports and CIBC World Markets Inc. The Four Big Shifts There are four big shifts taking place in the Canadian grocery industry, all of which have both near-term and long-term profit implications for supermarkets: 1. FROM CENTER-STORE TO FRESH. New and renovated stores always expand the fresh departments. Traffic is configured to ensure customers spend time and money on fresh products before even finding the shrinking and muted grocery departments. Short-term Implications Boost to revenues through higher-priced, value-added products; some boost to initial margins; offset by higher labour and shrink. Long-Term Implications Over-investment in overall lower-profit categories hurts total store returns; shrinking grocery departments and tonnage depress vital flow of funds from CPG suppliers. 2. 12 FROM DISCOUNT TO CONVENTIONAL. The price gap between discount and conventional has shrunk over the past five years. Discount stores have added SKUs, categories, premium private labels, ambience and loyalty programs. This has boosted the average ticket at discount stores, but at the expense of traffic. In the meantime, conventional stores, which had relied on great locations and promotional programs to stay relevant, have begun heavily renovating. This shows clearly in a comparison between store-specific capex growth and weighted square footage growth: capex-per-sq.ft. is soaring, which represents the heavy investments in conventional assets. Glory Days - August 12, 2015 Exhibit 11. Square footage growth vs capex growth 20.0% 15.0% 10.0% 5.0% 0.0% -5.0% -10.0% 2011 2012 Total capex growth 2013 2014 2015E Weighted sq footage (ex-SWY acq) Source: Company reports and CIBC World Markets Inc. Short-term Implications Boost to same-store sales from heavy renovation programs; improved gross margins due to more specialty products; offset by higher labour investments. Long-Term Implications These projects are generally expensive and have very long payback periods. It is possible that ROI and/or ROC metrics will begin to stagnate or decline in three or four years. 3. FROM THE WEST TO ONTARIO. For the past decade, the western market has been the most robust; and the Ontario market plagued by intense competition and rampant square footage growth. The situation has basically reversed itself. The weak oil price is causing job losses and consumer fear in Alberta, while the low CAD has driven Ontario’s economy. In addition, the majority of square footage removals (Target, Sobeys, Loblaw) have been in Ontario which means that productivity numbers in the province are excellent. Short-term Implications Ontario no longer requires a heavy promotional program to drive business; this should improve gross margins. The west is a little more competitive than in previous years, but there’s really only one major discount player – Loblaw – and the rest just have to ramp up promotional programs to stay relevant. Overall, it’s a positive shift. Long-Term Implications The strong Ontario conditions are stimulating massive renovation investments. When the situation reverses, returns should weaken. 4. FROM LARGE STORES TO SMALLER STORES. The large-surface store is not only dead, but many grocers would happily close some of their largest outfits if the cash closure costs weren’t so high. Instead, new 13 Glory Days - August 12, 2015 stores tend to be ―mid-sized‖ if they are suburban stores, or very small urban units. Short-term Implications None. It takes a lot of small stores to add meaningful results to your business, and the development cycle is very long because most are linked to urban developments. Long-Term Implications Because rents are huge, investment per-sq-ft is heavy, access is tight and marketing difficult, urban stores are very ―hit-or-miss‖. For every three that open, one will probably never be profitable and will be headed for closure. Other Supermarket Issues Disappearing Tonnage Most grocers are reporting same-store sales that are behind their inflation numbers, suggesting that same-store ―tonnage‖ is slipping. But to be clear, there are different definitions of tonnage. The tonnage that grocers care about ―holding‖ or ―gaining‖ is tonnage as tracked by AC Nielsen. Nielsen tonnage is heavily weighted to center-store goods. Center-store goods are, these days, in general decline as consumers shift to fresh categories, so it is possible that a grocer could have had an actual tonnage volume decline, but a tonnage market share gain. This particular definition of tonnage matters to grocers, because the CPG companies supplying the center-store goods also supply vendor monies representing a substantial portion of EBITDA. If tonnage market share is declining, it is increasingly difficult to hold out a hand for vendor contributions. Therefore, grocers may be experiencing negative overall tonnage, while gaining or holding tonnage share. Adding that to the highly consolidated grocery market should be enough to keep vendor monies flowing (at least until 3G gets a hold of them – see below). It is also worth noting that internal inflation numbers are boosted these days by the fact that promotional weights are much lighter than last year. In other words, net effective volume-weighted retail prices are higher because promotional depths are shallower (the ratio of items moving through on promo – the ―mix‖ – has not changed, but the promotional prices are not as low). This is the type of inflation that directly impacts tonnage. Promotional strategy is a huge factor in Canadian retailing. If your promotions are lighter, you move less volume. In the short-term, grocers don’t care because inflation is driving revenues up. Also, there is an ongoing mix shift from center-store to fresh. The average fresh item is more expensive than the average center-store item. This mix shift inflates the basket without boosting tonnage. As the supermarket mix shifts from center-store to fresh departments, it is possible that the gap between price inflation and same-store sales is systemic and will become permanent. With the exception of temporary recovery situations (i.e. Food Basics at Metro), the trend of customers paying more for the same tonnage (exchanging cheese slices for aged cheddar) creates a systemic gap between inflation and same-store sales. In other words, centerstore tonnage may decline faster than the tonnage rises in higher-priced fresh departments. That’s not a bad thing, if grocers can keep jacking big dollars out of CPG companies operating in a declining environment. It is also not a bad 14 Glory Days - August 12, 2015 thing because they make a lot more money on artisanal cheese, although it is more expensive to service and shrinks like crazy. Loyalty Programs Loyalty programs continue to generate reams of customer data, and the use of this data has not yet resulted in any meaningful improvement in operating results. Theoretically, direct-marketing efforts through e-mail and social media should replace the weekly flyer programs. However, there is no evidence that flyer programs have been reduced, while spending on direct-consumer programs climbs. Suppliers have been sold packages of consumer data and consumer access, but these funds should NOT be considered as revenue that offsets program costs. Instead, those funds are just a re-direction of trade funds that would probably end up in the grocer’s pockets some other way. Although flyer composition, promotional programs and store layouts have been tweaked using consumer data, their benefits have not yet outweighed the substantial program costs. We believe that material operating profit upside from the operation and use of these programs is still many years away. 3G’ing the Suppliers We expect CPG companies will either get bought by 3G, or re-make themselves in 3G principles. 3G’s Kraft-Heinz company, for instance, has indicated that it will be going after inefficient trade spending. That is an ominous signal for grocers. Already, consultants are selling programs to ―3G‖ your consumer product company, and embedded in all the ―ZBB‖ methods is an implication that trade spending must be analyzed from scratch. Among other things, this should result in less trade support for grocers. And trade support is a huge amount of EBITDA. We believe these programs will play out slowly over the next 3-4 years, and could have serious implications in 2018 and beyond. New Hard Discounters We believe that one or both of Aldi or Lidl will enter Canada in the next 2 or 3 years, and possibly sooner. Given the damage they have done to grocers in the UK and Australia, this is of prime concern. However, starting from scratch, and with small stores, it would probably take them 5-7 years to even dent the productivity of existing players. Online Grocery We are of the opinion that, with current technologies and logistics, the economics of online grocery selling will prevent the segment from expanding profitably. Both configurations – click-and-collect and home delivery – are inefficient and costly, with numerous consumer and logistical issues. This likely will not prevent grocers from making the investment, but if investors think these investments will generate any return in the next five years, they will probably be disappointed. Indeed, we are concerned that continued spending on the topic will partially suppress otherwise strong earnings growth. Valuations And Price Target Calculations Stability Drives Valuation If we look at the long-term trading multiples for the Canadian grocers, we see that every grocer is trading above its average EV/LTM EBITDA multiple. Only Metro is near its all-time high, but Metro is probably the grocer with the greatest probability of positive earnings revisions. 15 Glory Days - August 12, 2015 Exhibit 12. Grocers’ historical multiples L MRU EMP KR WFM TSCO 9.5x 6.1x 20.3x 11.2x 7.2x 4.5x 13.5x 12.1x 5.8x 4.4x 14.6x 7.9x 6.8x 5.0x 18.3x 8.6x 13.0x 4.6x 26.6x 8.2x 9.8x 7.9x 18.2x 9.4x EV / LTM EBITDA Avg Low High Now Source: Company reports and CIBC World Markets Inc. Kroger (KR-NYSE) – the gold standard among US grocers – is also in the same position, trading well above its average. Whole Foods (WFM-NASDAQ) has fallen as its SSS have weakened materially and competition in its space is building. Tesco (TSCO-L), formerly a high-flyer, is a strategic mess in a very tough grocery environment. Canada remains one of the most favourable markets in the world for supermarkets. Sometimes, multiples can be reflective of the weak denominators, but at this point, the grocers are actually in strong earnings recovery and momentum, and the multiples are predicting – rightly so, we believe – the possibility of positive earnings revisions. As mentioned, we are a few months into what is likely to be a sustained strong operating environment, with remaining headwinds disappearing as we get into 2016. Price Target Calculation – Loblaw We value Loblaw using a Net Asset Value calculation that projects the values in 2016, and values each piece of the business separately. The REIT is valued at the CIBC World Markets price target of $12.50. Loblaw also has properties not in the REIT and has stated that over time they expect to sell these into the REIT. Based on available public information [including the value of Choice (CHP.UNSP)], and our own internal estimates, we use a 7.19% cap rate and $12.26 cash rent for these properties, giving them a $1.17 billion valuation. As mentioned previously, the company no longer dissects EBITDA between the two different parts of retail (grocery and pharmacy). In considering the two parts of the company, Kroger – the current gold standard among North American supermarkets – trades for 8.6x this year’s EBITDA. Kroger does not have a standalone drugstore division, so that’s a good proxy for a supermarket in a strong position. To that end, we would use 8.5x EBITDA for Loblaw’s food operations. For the drugstore operations, Jean Coutu (PJC.A-SP) trades at 12.0x this year’s EBITDA; the three US drugstores trade at an average of 12.4x EBITDA. In Canada, drug reform is continuing (albeit at a lesser pace), so we would value Canadian drugstores at about 11.5x EBITDA. As a result, we are raising our EBITDA multiple for combined operations from 9.0x EBITDA to 10.0x EBITDA. (Note that combined retail EBITDA is reduced by the estimated cash rent for the non-REIT properties). For the Financial Services business, we use an EPS calculation and a 10x multiple, removing the FS debt from the total debt. The net debt is projected at $3,165 million at the end of 2016, which is reduced by free cash flow generation between now and then. Our NAV calculation computes a gross NAV of $92; a 3% discount yields a net NAV of $89. 16 Glory Days - August 12, 2015 Exhibit 13. Loblaw NAV Loblaw + SC 2016e NAV (in millions) Shares 337.1 Price $ 12.50 Loblaw REIT (CHP.UN) Loblaw real estate not in REIT Retail business 2016e Retail EBITDA (Grocery + Shoppers) less: Estimated rent expense (real estate outside REIT) 2016e Retail EBITDA, net add: Non-cash rent (outside REIT) 2016e Retail EBITDA, net (ex. Non-cash rent) Retail EV/EBITDA multiple Retail enterprise value Financial Services $ per share $ $ 4,214 $ 1,174 $ $ 3,602 84 3,517 6 3,523 $ $ EPS P/E Multiple 0.24 10.0x $ 10.0x 35,234 $ 981 10.11 2.82 84.55 $ 2.35 Total enterprise value $ 41,603 $ 99.84 Less: Net debt (cash), 2016e $ 3,165 $ 7.60 2016e Net Asset Value Total Equity Value, at 3% discount to NAV # of shares $ 38,438 $ $ 416.7 92.24 89.48 Source: Company reports and CIBC World Markets Inc. Our price target moves from $71 to $89 and Loblaw is now SO-rated. Price Target Calculation – Choice Properties At $11.50, Choice trades at 12.0x 2015E FFO, a 4% discount to our $12 NAV estimate at a 5.75% cap rate, and yields 5.7%. Our 12- to 18-month price target is $12.50, equating to a 13.0x 2015E FFO multiple and a modest 4% premium to NAV. We continue to rate Choice Properties REIT Sector Performer. Key Risks to Price Target – Loblaw Key risks to our price target include the following: Loblaw’s EBITDA forecast could be below our estimate; Loblaw’s share price is tied to the value of another publicly-traded entity (CHP.UN) – changes in the CHP share price can have a positive or negative impact on the Loblaw share price; properties not in the REIT could be worth less than what we have estimated; rent on the properties could be higher than what we have predicted (negatively impacting Loblaw’s EBITDA and NAV); comparable valuations for supermarkets may decrease; higher interest rates would negatively impact securitization (financing) rates in the financial services businesses, negatively impacting real estate valuations as well as the consumer; changes in generic drug pricing regulations would negatively impact Shoppers’ EBITDA; the company may not realize synergies on the Shoppers deal as expected; and multiples of drugstore companies could compress. Key Risks to Price Target – Choice Properties Company-specific risks include: extremely high tenant concentration and credit exposure to Loblaw; interest rate risk on debt refinancing; potential nonrenewals of leases by Loblaw upon lease expiries; the inability to achieve economically viable rents (including anticipated increases in rents); competition from, or the oversupply of, other similar properties, among others, are the major risks faced by Choice. General risks include the potential for an unanticipated increase in interest rates, the diversion of investors’ capital flows away from high-yielding real estate equities towards other asset classes and the functional obsolescence of real estate. 17 Glory Days - August 12, 2015 Price Target Calculation – Metro Metro continues to do everything in its power to engineer earnings as well as responsible returns for shareholders. That discipline is reflected in very strong multiples, and the combination of continued dividend increases and sizeable share buybacks has commanded respect from investors. On a P/E basis, Metro currently trades at 18.3x LTM, which is not far from the highest seen in the past twenty years (21.4x), and 15.2x our F2016 EPS forecast of $2.41. On an EV/EBITDA basis (without backing out the CoucheTard (ATD.B-SO) shares from EV), it is trading at 12.1x trailing, with 13.5x being the peak over the past ten years. This is obviously reflective of both the massive shift into retail/consumer stocks, and Metro’s own performance. Multiple expansion has been at least as big a driver of share price appreciation as has EBITDA or earnings growth. The industry and company are experiencing an excellent 2015 with all signs pointing to a strong 2016 as well (see our industry outlook, Glory Days, for more detail on this). Square footage growth is minimal, the weak CAD should eventually stop its slide, international players like Aldi and Lidl are years away from having a material impact, and the company is firing on all cylinders by engineering price inflation, increasing the gross margin rate, managing spending well and making disciplined investments of capital in all the right places. In that context, we could give Metro an EPS multiple of 18x forward, which would yield a valuation of $43 based on F2016. Given the position in Couche-Tard, we also use an NAV calculation as a valuation method. In this approach, we use EV/EBITDA. Peak forward EV/EBITDA has been in the 10x range, and Kroger (the gold standard right now) is trading for 8.6x next year’s EBITDA. If we give the grocery operations a strong multiple – say 9.5x (up from 8.5x) – we get a $41 target price. Exhibit 14. NAV F2016E Value Couche Tard share ownership CIBC Price Target 32.3 million shares at $ 64.00 Per Share $ 2,069.9 $ 8.86 $ 8,707.0 $ 37.29 Net Debt $ 1,122.4 $ 4.81 Metro Common Equity Source: Company reports and CIBC World Markets Inc. $ 9,654.5 $ 41.35 Metro Grocery Operations - 2016E EBITDA $ 916.5 Target Multiple 9.5x Averaging the two methods, we get $42, which is our new price target, up from $37.50, and Metro is upgraded to Sector Outperformer. Key Risks to Price Target – Metro Key risks to our price target include cost over-runs or execution issues, potential for ongoing price wards, changes to the market situation in Quebec, cost inflation with the inability to pass cost increases on to customers, as well as any underlying operational and sales issues that could impact earnings. Furthermore, earnings multiples among consumer staples stocks could be negatively impacted by fund flows into other sectors. Price Target Calculation – ATD.B In our valuation, we ―normalize‖ the gas margins. Gas margins fluctuate from quarter to quarter, but are relatively stable over the longer term. We value the stock as if these margins will be at historical norms. US gas margins have 18 Glory Days - August 12, 2015 averaged about 22 cents per gallon over the last four quarters and are currently tracking to about 17 cents in FQ1 – we therefore use a ―normalized margin‖ of 20 cents. We have increased our target EPS multiple from 20x to 22x to reflect the increase seen in the sector, both in the US and internationally. With our ―normalized margin‖ and new multiple, the base valuation for F2016 is $55 as seen below. If we were to look even further ahead to F2017 (with a full year of all the newly-acquired stores), our valuation would be about $73. Exhibit 15. Valuation EPS forecast, US$ Adjust for $0.2/gallon US fuel margins Normalized EPS, US$ CAD/USD exchange rate Normalized EPS forecast, C$ P/E ratio Equity value per share, C$ F2016e 1.88 0.13 $ 2.01 1.25 $ 2.51 22.0x $ 55.29 $ F2017e 2.69 $ 2.69 1.23 $ 3.31 22.0x $ 72.82 $ Source: Company reports and CIBC World Markets Inc. At this point, with some risk in the fuel margins, but recognizing that there are likely acquisitions ahead, we will use a valuation based on an average of the two years. On that basis, our price target is $64 and ATD.B remains SO-rated. Key Risks to Price Target – ATD.B Key risks to our price target include the following: new store remodels fail to deliver the expected top-line performance, due to some combination of management’s inability to roll out the remodels as expected or aggressive price competition from competitors; performance of the acquired SFR, Pantry and Shell assets is below expectations; fuel margins are significantly below our estimates or historical norms; the inability to grow in-store traffic as a result of lower fuel volumes; and the loss of key senior management, including the CEO, CFO, and/or COO. 19 Glory Days - August 12, 2015 Metro Inc. Sector Outperformer MRU-TSX 8/12/15 12- To 18- Month Price Target: Merchandising Sector Weighting: All figures in Canadian millions, except per share data. P/E Ratio $36.57 $42.00 Perry Caicco (416-594-7279) [email protected] Mark Petrie, CFA (416-956-3278) [email protected] John Zamparo, CFA, CPA, CA (416-956-6108) [email protected] Matt Bank (416-594-7831) [email protected] Market Weight LY TY NY Metro 21.1x 17.6x 15.2x Metro is a leading food retailer in Quebec with about 300 stores. It also operates over 250 stores under Canadian peers 20.1x 17.3x 15.0x numerous banners across Ontario. US peers Average 21.0x 20.8x 18.5x 17.8x 16.9x 15.7x LY TY NY Metro, ex. ATD 10.3x 9.3x 8.9x Metro has the best defensive real estate position in Canada. Canadian peers US peers 10.3x 8.5x 9.1x 8.3x 8.6x 7.8x Its urban assets allow it to raise prices quickly to preserve margins. It has been updating both 9.7x F2014A 8.9x F2015E 8.4x F2016E ROE 16.6% 19.3% 20.9% environment in 2015 and 2016. Square footage growth is minimal, the CAD headwinds should at ROA After-Tax ROIC 8.8% 13.2% 9.7% 14.4% 10.3% 23.5% some point subside, the entry from competitors like Aldi and Lidl should be years away, and from an execution point of view, the company is firing on all cylinders. Net debt-to-EBITDA BV/Share FCF 1.3x $10.12 241.9 1.2x $11.01 484.6 1.2x $11.41 511.1 Metro’s strong cash generation puts it in position to return cash to shareholders or participate in Canadian market consolidation. Income Statement F2014A F2015E F2016E 1.2% 4.2% 2.4% Float 1.0% 3.4% 1.8% 0.7% 0.5% 0.7% Market Capitalization Net Debt Enterprise Value 11,590.4 12,245.6 12,630.4 2,214.8 2,418.7 2,519.2 François Thibault % of Sales 19.11% 19.75% 19.95% Christian Boubonniere Carmen Fortino SG&A * % of Sales 1,419.4 12.25% 1,543.3 12.60% 1,602.7 12.69% 795.4 6.86% 875.4 7.15% 916.5 7.26% 175.8 173.5 174.8 49.1 49.8 60.4 59.1 55.3 82.9 152.0 9.1 459.2 164.7 13.1 522.7 178.5 17.1 573.8 Metro Grocery Ops. Net Debt $1.73 $2.08 $2.41 Metro Common Equity - 2016E EV/EBITDA Average Key Financial Metrics Company Profile Investment Thesis conventional and discount stores in order to drive sales increases. Metro is best positioned among the grocers to take advantage of what should be an excellent operating Same-Store Sales Growth Total MRU est. Food Inflation Square Footage Growth Total Market Information Shares Outstanding 250.1 172.1 $9,146.2 $1,095.8 $10,242.0 Management Total Sales Eric La Fleche Gross Margin EBITDA, excl ATD * % of Sales President and CEO SVP, CFO and Treasurer SVP, Quebec Division SVP, Ontario Division New Store Development Total Sq Ft. (Mlns) Y/Y Increase in Sq ft. F2014A F2015E F2016E 20.1 0.7% 20.2 0.5% 20.3 0.7% Value Per Share 2016 NAV Valuation D&A Finance Expense Couche-Tard Earnings Tax Expense Minority Interest Net Earnings * EPS, Diluted * SSS Growth 1.5% 6.0% 1.0% 4.0% 0.5% 2.0% 0.0% 0.0% -0.5% -2.0% -1.0% -4.0% -1.5% Source: Company reports and CIBC World Markets Inc. 32.3 mln shares 2016E EBITDA $916.5 Applying 18x P/E Multiple to 2016E EPS Tonnage Growth (SSS, ex. Inflation) 8.0% * F2014 results adjusted to remove non-cash impairment expenses 20 CIBC Price Target ATD Ownership @ $64.00 Target Multiple 9.5x $2,069.9 $ 8.86 $8,707.0 $ $1,122.4 $ 37.29 4.81 $9,654.5 $ 41.35 $ 43.35 Glory Days - August 12, 2015 Loblaw Companies Limited Sector Outperformer L-TSX 8/12/15 12- To 18- Month Price Target: Merchandising Sector Weighting: All figures in Canadian millions, except per share data. P/E Ratio $71.60 $89.00 Perry Caicco (416-594-7279) [email protected] Mark Petrie, CFA (416-956-3278) [email protected] John Zamparo, CFA (416-956-6108) [email protected] Matt Bank (416-594-7831) [email protected] Market Weight LY TY NY Loblaw 22.5x 21.0x 18.4x Loblaw Companies, majority-owned by George Weston, has more than $40 billion in sales and is the largest food Canadian Peers 10.0x 15.0x 13.6x retailer in Canada, with operations in every province. The company has the largest grocery in Canada as well US Peers Global Average 8.2x 8.7x 17.9x 17.4x 16.3x 15.3x as the largest pharmacy. Loblaw also owns a majority stake in Choice Properties REIT and has a Financial Services business. LY TY NY Loblaw 11.0x 10.7x 10.0x Canadian Peers US Peers 10.0x 8.2x 9.2x 8.0x 9.0x 7.6x 8.7x F2014A 7.8x F2015E 7.4x F2016E 10.2% 11.1% 12.7% 3.8% 6.8% 2.6x 4.2% 7.2% 2.5x 4.8% 7.9% 1.6x BV/Share FCF $30.18 1,144.0 $33.08 1,386.6 $35.81 1,684.1 Income Statement (excl Choice) F2014A F2015E F2016E Market Information SSS growth, Loblaw L est. Food Inflation Total square footage growth 2.1% 2.6% 0.7% 2.8% 2.8% 0.2% 1.5% 1.5% 0.4% Shares Outstanding Float Market Capitalization 412.0 216.6 $29,499.2 SSS growth - pharmacy 2.7% 3.5% 3.0% Net Debt Enterprise Value $8,378.0 $37,877.2 SSS growth - front-end 2.5% 3.3% 2.5% Management Galen Weston PC Financial - total revenue growth 9.6% 6.7% 5.1% Richard Dufresne Mike Motz Total Revenue (incl Financial Services) 45,059.0 45,219.3 46,239.1 Gross Margin EV/EBITDA Global Average Key Financial Metrics ROE ROA After-Tax ROIC Net debt-to-EBITDA (excluding FS and Choice) Company Profile Investment Thesis Loblaw is now a holding company with investments in real estate, grocery, drugstores and financial services. The core grocery business has moderate square footage growth and is capitalizing off food price inflation, though generating same-store tonnage growth has been challenging. The integration of Shoppers is well under way and synergies are being captured faster than the targeted rate. Driving future revenue synergies is in question. A relatively uncompetitive market in the near-term should allow for growth in the grocery division, but regulatory reform will be an ongoing headwind at Shoppers. Executive Chairman and President CFO President, Shoppers Drug Mart 2016e NAV 12,475.0 12,511.1 12,850.5 % of Sales 27.69% 27.67% 27.79% SG&A % of Sales 9,045.6 20.08% 8,962.9 19.82% 9,048.5 19.57% 2016e Retail EBITDA (Grocery + Shoppers) $3,602 $84 $3,517 $6 $3,523 10.0x Loblaw REIT (CHP.UN) Loblaw real estate not in REIT Shares Price Enterprise Value Per L Share 337.1 $12.50 $4,214 $1,174 $10.11 $2.82 3,429.4 7.61% 3,548.2 7.85% 3,802.1 8.22% less: Estimated rent expense (real estate outside REIT) 2016e Retail EBITDA, net add: Non-cash rent (outside REIT) 1,128.0 1,104.5 1,144.8 2016e Retail EBITDA, net (ex. Non-cash rent) Retail EV/EBITDA multiple Interest Expense 559.0 500.0 449.2 Retail enterprise value Tax Expense 116.5 526.3 585.1 Financial Services EPS - 2016E 1,207.4 1,422.3 1,622.9 $3.18 $3.41 $3.89 EBITDA % of Sales D&A 10.0x Adjusted Net Earnings Adjusted Diluted EPS Loblaw - SSS Growth and Tonnage Growth (SSS, ex. Inflation) $35,234 $84.55 $981 $41,603 $2.35 $99.84 $0.24 Total Enterprise Value Less: Net debt (cash), 2016e $3,165 $7.60 Total Net Asset Value Equity Value @ 3% Discount $38,438 $92.24 $89.48 Shoppers Drug Mart - SSS-Pharmacy and SSS-Front End 8% 6% 4% 2% 4% 2% 0% -2% 0% -4% -2% Same Store Sales Estimated Tonnage Growth SSS-pharmacy SSS-front-end Source: Company reports and CIBC World Markets Inc. 21 Glory Days - August 12, 2015 IMPORTANT DISCLOSURES: Analyst Certification: Each CIBC World Markets research analyst named on the front page of this research report, or at the beginning of any subsection hereof, hereby certifies that (i) the recommendations and opinions expressed herein accurately reflect such research analyst's personal views about the company and securities that are the subject of this report and all other companies and securities mentioned in this report that are covered by such research analyst and (ii) no part of the research analyst's compensation was, is, or will be, directly or indirectly, related to the specific recommendations or views expressed by such research analyst in this report. Potential Conflicts of Interest: Equity research analysts employed by CIBC World Markets are compensated from revenues generated by various CIBC World Markets businesses, including the CIBC World Markets Investment Banking Department. Research analysts do not receive compensation based upon revenues from specific investment banking transactions. CIBC World Markets generally prohibits any research analyst and any member of his or her household from executing trades in the securities of a company that such research analyst covers. Additionally, CIBC World Markets generally prohibits any research analyst from serving as an officer, director or advisory board member of a company that such analyst covers. In addition to 1% ownership positions in covered companies that are required to be specifically disclosed in this report, CIBC World Markets may have a long position of less than 1% or a short position or deal as principal in the securities discussed herein, related securities or in options, futures or other derivative instruments based thereon. Recipients of this report are advised that any or all of the foregoing arrangements, as well as more specific disclosures set forth below, may at times give rise to potential conflicts of interest. Important Disclosure Footnotes for Companies Mentioned in this Report that Are Covered by CIBC World Markets Inc.: Stock Prices as of 08/12/2015: Alimentation Couche-Tard Inc. (2g, 7, 12) (ATD.B-TSX, $58.36, Sector Outperformer) Canadian Tire Corporation, Ltd. (2g, 7, 13) (CTC.A-TSX, $130.47, Sector Outperformer) Choice Properties REIT (2a, 2c, 2e, 2g) (CHP.UN-TSX, $11.50, Sector Performer) Crombie REIT (2a, 2e, 2g) (CRR.UN-TSX, $13.13, Sector Outperformer) Dollarama Inc. (2a, 2e, 2g) (DOL-TSX, $78.58, Sector Outperformer) Empire Company Limited (2g, 9, 13) (EMP.A-TSX, $91.56, Sector Performer) Hudson's Bay Co. (2g) (HBC-TSX, $25.58, Sector Outperformer) Jean Coutu Group (PJC) Inc. (2g, 7, 12) (PJC.A-TSX, $20.83, Sector Performer) Loblaw Companies Limited (2a, 2c, 2e, 2g) (L-TSX, $71.60, Sector Outperformer) Metro Inc. (2a, 2c, 2e, 2g) (MRU-TSX, $36.57, Sector Outperformer) RONA Inc. (2g) (RON-TSX, $15.32, Sector Underperformer) Sears Canada Inc. (2g) (SCC-TSX, $7.26, Sector Performer) Companies Mentioned in this Report that Are Not Covered by CIBC World Markets Inc.: Stock Prices as of 08/12/2015: Costco Wholesale Corp. (COST-NASDAQ, US$146.49, Not Rated) Home Depot (HD-NYSE, US$117.69, Not Rated) Kraft Heinz (KHC-NASDAQ, US$76.69, Not Rated) Kroger Co. (KR-NYSE, US$37.80, Not Rated) Target Corp. (TGT-NYSE, US$79.00, Not Rated) Tesco Plc. (TSCO-L, p2.05, Not Rated) TJX Companies, Inc. (TJX-NYSE, US$70.07, Not Rated) 22 Glory Days - August 12, 2015 Companies Mentioned in this Report that Are Not Covered by CIBC World Markets Inc.: (Continued) Stock Prices as of 08/12/2015: Wal-Mart (WMT-NYSE, US$72.58, Not Rated) Whole Foods Market, Inc. (WFM-NASDAQ, US$34.27, Not Rated) Important disclosure footnotes that correspond to the footnotes in this table may be found in the "Key to Important Disclosure Footnotes" section of this report. 23 Glory Days - August 12, 2015 Key to Important Disclosure Footnotes: 1 1a 1b 1c 2a CIBC World Markets Corp. makes a market in the securities of this company. CIBC WM Corp. makes a market in the securities of this company CIBC WM Corp. makes a market in the securities of this company CIBC WM Corp. makes a market in the securities of this company This company is a client for which a CIBC World Markets company has performed investment banking services in the past 12 months. 2b CIBC World Markets Corp. has managed or co-managed a public offering of securities for this company in the past 12 months. CIBC World Markets Inc. has managed or co-managed a public offering of securities for this company in the past 12 months. 2c 2d 2e 2f 2g 3a 3b 3c 4a 4b 4c 5a 5b 6a 6b 7 8 9 10 CIBC World Markets Corp. has received compensation for investment banking services from this company in the past 12 months. CIBC World Markets Inc. has received compensation for investment banking services from this company in the past 12 months. CIBC World Markets Corp. expects to receive or intends to seek compensation for investment banking services from this company in the next 3 months. CIBC World Markets Inc. expects to receive or intends to seek compensation for investment banking services from this company in the next 3 months. This company is a client for which a CIBC World Markets company has performed non-investment banking, securities-related services in the past 12 months. CIBC World Markets Corp. has received compensation for non-investment banking, securities-related services from this company in the past 12 months. CIBC World Markets Inc. has received compensation for non-investment banking, securities-related services from this company in the past 12 months. This company is a client for which a CIBC World Markets company has performed non-investment banking, non-securities-related services in the past 12 months. CIBC World Markets Corp. has received compensation for non-investment banking, non-securities-related services from this company in the past 12 months. CIBC World Markets Inc. has received compensation for non-investment banking, non-securities-related services from this company in the past 12 months. The CIBC World Markets Corp. analyst(s) who covers this company also has a long position in its common equity securities. A member of the household of a CIBC World Markets Corp. research analyst who covers this company has a long position in the common equity securities of this company. The CIBC World Markets Inc. fundamental analyst(s) who covers this company also has a long position in its common equity securities. A member of the household of a CIBC World Markets Inc. fundamental research analyst who covers this company has a long position in the common equity securities of this company. CIBC World Markets Corp., CIBC World Markets Inc., and their affiliates, in the aggregate, beneficially own 1% or more of a class of equity securities issued by this company. An executive of CIBC World Markets Inc. or any analyst involved in the preparation of this research report has provided services to this company for remuneration in the past 12 months. An executive committee member or director of Canadian Imperial Bank of Commerce (―CIBC‖), the parent company to CIBC World Markets Inc. and CIBC World Markets Corp., or a member of his/her household is an officer, director or advisory board member of this company or one of its subsidiaries. 11 12 13 Canadian Imperial Bank of Commerce ("CIBC"), the parent company to CIBC World Markets Inc. and CIBC World Markets Corp., has a significant credit relationship with this company. The equity securities of this company are restricted voting shares. The equity securities of this company are subordinate voting shares. The equity securities of this company are non-voting shares. 14 The equity securities of this company are limited voting shares. 24 Glory Days - August 12, 2015 CIBC World Markets Inc. Stock Rating System Abbreviation Rating Description SO Sector Outperformer Stock is expected to outperform the sector during the next 12-18 months. SP Sector Performer Stock is expected to perform in line with the sector during the next 12-18 months. SU Sector Underperformer Stock is expected to underperform the sector during the next 12-18 months. NR Not Rated CIBC World Markets does not maintain an investment recommendation on the stock. R Restricted CIBC World Markets is restricted (due to potential conflict of interest) from rating the stock. Stock Ratings Sector Weightings (note: Broader market averages refer to S&P 500 in the U.S. and S&P/TSX Composite in Canada.) O Overweight Sector is expected to outperform the broader market averages. M Market Weight Sector is expected to equal the performance of the broader market averages. U Underweight Sector is expected to underperform the broader market averages. NA None Sector rating is not applicable. "Speculative" indicates that an investment in this security involves a high amount of risk due to volatility and/or liquidity issues. Ratings Distribution*: CIBC World Markets Inc. Coverage Universe (as of 12 Aug 2015) Count Percent Count Percent Sector Outperformer (Buy) 154 42.3% Sector Outperformer (Buy) 146 94.8% Sector Performer (Hold/Neutral) 164 45.1% Sector Performer (Hold/Neutral) 154 93.9% 37 10.2% Sector Underperformer (Sell) 33 89.2% 8 2.2% 8 100.0% Count Percent Sector Underperformer (Sell) Restricted Inv. Banking Relationships Restricted Ratings Distribution: Merchandising Coverage Universe (as of 12 Aug 2015) Count Percent Inv. Banking Relationships Sector Outperformer (Buy) 5 38.5% Sector Outperformer (Buy) 5 100.0% Sector Performer (Hold/Neutral) 7 53.8% Sector Performer (Hold/Neutral) 7 100.0% Sector Underperformer (Sell) 1 7.7% Sector Underperformer (Sell) 1 100.0% Restricted 0 0.0% Restricted 0 0.0% Merchandising Sector includes the following tickers: CTC.A, DOL, EMP.A, HBC, L, LIQ, MRU, NWC, PJC.A, RET.A, RON, SCC, WN. *Although the investment recommendations within the three-tiered, relative stock rating system utilized by CIBC World Markets Inc. do not correlate to buy, hold and sell recommendations, for the purposes of complying with NYSE and NASD rules, CIBC World Markets Inc. has assigned buy ratings to securities rated Sector Outperformer, hold ratings to securities rated Sector Performer, and sell ratings to securities rated Sector Underperformer without taking into consideration the analyst's sector weighting. Important disclosures required by IIROC Rule 3400, can be obtained by visiting CIBC World Markets Inc. on the web at http://researchcentral.cibcwm.com. Important disclosures for each issuer can be found using the "Coverage" tab on the top left of the Research Central home page. Access to the system for rating investment opportunities and our dissemination policy, can be found under 'Quick Links' on bottom right side of the Research Central homepage. These important disclosures can also be obtained by writing to CIBC World Markets Inc., Brookfield Place, 161 Bay Street, 4th Floor, Toronto, Ontario M5J 2S8, Attention: Research Disclosures Request CIBC World Markets Inc. 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