OKA B. PUNCTUATES SUMMER LOOKS WITH NEON

Media Contact:
Adina K. Neufeld
404.425.0306
[email protected]
www.oka-b.com
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For immediate release –
OKA B. PUNCTUATES SUMMER LOOKS WITH NEON
S/S 12 Collection Filled with Vivid Brights, Balanced with Soft Neutrals
March 1, 2012 - ATLANTA – Don’t look now but neon’s back. Colors so bright you have to
wear shades. Citrus. Lime. Sorbet. Guava. Electric Pink. C’mon, you know you love it but you
also don’t want to overdo it. Which is why the OKA b. 2012 S/S Collection emits just the right
amount of 80s voltage, punctuating summer looks instead of overwhelming them.
Summer 2012 is all about accessories that pack a punch. Big. Bold. Flowers. Gems. Jewels.
Sassy. Sizzling. But OKA b. takes it one step further by manufacturing eco-accessories that are
just as comfy and good for the planet as they are trendy. Always waterproof. Always bacteria
resistant. Always contoured to the foot. Manufactured in a low-waste factory just outside of
Atlanta in Buford, GA, OKA b. also has an active recycling program where customers can send
back their well-loved sandals where they will be turned into new product.
With the entire collection priced under $45, new offerings from the OKA b. S/S 12 Collection
include the Daisy in Capri, Electric Pink, Cherry and Citrine, the Poppy in Fuchsia with floral
clusters, the Justine with enamel flowers along with the entire collection of splashy ballet flats in
dozens of vibrant colors. Soft neutrals such as the Lucy in Dove with white coin flowers and the
Alyssa in Aged Gold balance the collection for those who are looking for a more classic look.
In addition to creating highly sought after shoes with minimal waste, OKA b. is a company with the
greater good in mind. The company recently partnered The American Cancer Society to outfit breast
cancer patients with free sandals when they are going through treatment. Thousands of women have
already received a pair of OKA b. sandals since the initiative began in 2010. In addition, in collaboration
with the American Cancer Society, OKA b. has created a limited edition slide shoe. Between now and
October 2012, sales of the Madison Pink Ribbon will result in direct donations to cancer research
through the American Cancer Society. Information can be found online at www.ourgreatestfeat.com.
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ABOUT OKA b. FOOTWEAR
OKA b. is a division of OKABASHI BRANDS, INC., a U.S. based manufacturer of eco-friendly and spa designed sandals, flip-flops
and slides, sold in more than 5,000 gift shops and spa resorts worldwide. The company produces shoes that are recyclable,
waterproof, non-slip and ergonomically designed with massage foot beds at price points under $45. The parent company,
OKABASHI BRANDS INC., was founded in 1984 and is also the manufacturer of Okabashi sandals, sold at mass-market retailers
worldwide. OKA b., the boutique line of spa footwear made for the street, was launched in 2006.