HRD Programme for Exchange of ICT Researchers and Engineers
Transcription
HRD Programme for Exchange of ICT Researchers and Engineers
HRD Programme for Exchange of ICT Researchers and Engineers PROJECT COMPLETION REPORT Project Title: Promoting Agricultural Commodity Market Transparency Through The Implementation of Mobile Marketplace Reported by : Ign. Wiseto Prasetyo Agung / Chief Researcher On July 16th, 2012 R&D Center – PT. Telekomunikasi Indonesia Tbk. 2012 HRD Programme for Exchange of ICT Researchers and Engineers PROJECT COMPLETION REPORT Project Title Promoting Agricultural Commodity Market Transparency Through The Implementation of Mobile Marketplace Executive Summary This Project is intended to stimulate farmers in rural area to use ICT with localize content and information that matches their need by providing a mobile application services. As our study of requirements, development, and trial has been done, this final report will show the results. The final result of the project is that the mobile application has been field trialed in Karo Regency to help local government, farmers, buyers, and also service provider to interact and develop their daily activities through the application. The result of this project is to develop community as stake holder to support transparency in farming industry of Government of Karo Regency. This project also being supported by Government of Karo Regency for the improvement of farmer’s live, food safety, marketing, implementation of food technology of agriculture and plantation as well as improvement of their products. As for the farmers, this project will ease the process of marketing their products, getting the inquiry of agricultural products from the market and information about agricultural cultivation and technology. The benefit to the owner of this project will guarantee the availability of agricultural commodities directly from the farmer so that they are able to know the quantity, quality and the price of commodities. All the process of transaction and commodity delivery mechanism will be done with direct interaction and agreement among farmer and buyer. This project also raise new role in farming industry, such as Service Provider which their role is to maintain the system and encourage stake holder in farming industry to use this kind of solution. Other activities held by Service Provider is to operate application, gather farmer and buyer of agricultural commodities and develop new services like packaging and delivering commodities as well as conducting advertisement service for selling farming equipments. Service Provider will be partnered with several content providers to share information about agricultural commodities price at some market in nation and international coverage. Page 1 of 56 This project also supported by IT Department in local Government, especially in dissemination of the service to government, instructor, farmer groups and Service Provider. One of the key successes in this project is the availability of cellular network coverage provided by TELKOM which become the main backbone to operate the application in a good manner. On the trial phase we did in Karo, almost all area was covered with cellular network of TELKOM, so that the process of dissemination becomes easier. We also got some feedbacks from our first trial attempt. The result concludes several benefits to all stake holders in farming industry in Karo Regency. However, to success and continuous of the trial towards the implementation, there are still need of broadening dissemination coverage focusing to farmers as well as to buyers. That is one of our plans on the J3 Proposal which was proposed to be implemented in the year of 2012. Page 2 of 56 1. Project Information a. Introduction This project has been selected by the Ministry of Internal Affairs and Communications (MIC) of Japan and Asia-Pacific Telecommunity as an APT Collaborative HRD Programme for Exchange of ICT Researchers and Engineers. Indonesia as an agrarian country has so many potential on agriculture and proven to be one of the most dependent sectors in the society. Managing agricultural sector has become task by the government and actualized by the form of units and department of farming, plantation and fishery which structured up to the smallest local of government level. Farming and Plantation sector has so much potential to be developed by the implementation of new innovative technologies, including the use of ICT. To give more support for the agricultural and plantation sector, TELKOM R&D Center initiatively developed new ICT services which allow quality improvement of farming and agricultural industry. Those initiatives are contained in the APT proposal “Promoting Agricultural Commodity Market Transparency Through The Implementation of Mobile Marketplace” which was approved by APT in 2011. The main purpose of the initiative is to design and develop ICT based solution which hopefully will gain benefit by the stakeholder in farming and agricultural industry, such as farmer, farmer groups, buyers and government (i.e Agricultural & Plantation Dept) and other parties whom not directly involve in the value chain. With the use of this service in the farming industry, the system could improve transparency on the transaction and inquiry of farming and agricultural products, clear information on size of the demand, market price condition and able to accelerate interaction process among stakeholders. Farmer also easier to enter the market with variety of agricultural commodities, farming technique like cultivation and post-harvest maintenance, availability of farming components such as seeds, fertilizers, pesticides, etc. This project has been started since May 2011 which initiated with consolidation among all project member whom come from different institution in Indonesia and Japan, especially to share the basic concept, mission and perception on the service we are going to create. The progress of this project will be detail reported on the next chapter within this document. b. Objectives In this project, we propose a mobile marketplace content application, furthermore will be stated as AgriNET, which will help farmers to get advance notice of their commodity products pricing. This advance pricing information will help farmers to Page 3 of 56 negotiate the commodity price better. Moreover, this system also provides information about standing buyers that are available in the area thus will help increasing the bargaining power of the farmers. Objectives of this project are as follows: a. To study and clarify the requirements of contents that will promote agricultural commodity market transparency through the mobile marketplace. b. To develop mobile marketplace content application for agricultural products in order to: • Help farmers in rural area to get the best price for their agricultural products • Help farmers in rural area to plan for planting schedule and to decide what to plant • Provide online store for farming needs. • Enhance farmers’ market linkages. • Provide geographical location of various information through map visualization such as available standing buyers locations, transportation departure points, market locations and farming shops. c. To stimulate creative industry to contribute in local content development that matches the need of rural areas by providing a platform for content and application development. d. To contribute in the improvement of ICT access by means of wireless broadband network in the rural area. This will have positive impacts in increasing the broadband penetration rate hence will drive social and economic development. c. Project Team This research project is conducted by TELKOM-RDC (Research & Development Center of PT. Telekomunikasi Indonesia Tbk.), and fully supported by researchers from Department of Communication and Information Republic of Indonesia, ITB, JTEC and Sanyu Consultants Inc, Japan. The researchers involved in this project are 8 (eight) Indonesian researchers and 3 (three) Japanese researchers, as follows: Table 1. Agricultural Mobile Marketplace Team No. 1. 2 3. Name Ign Wiseto P Agung Bengris Pasaribu Eka Kelana Institution TELKOM TELKOM TELKOM 4. Wulan Tri Wahyudi TELKOM 5. 6. 7. Sigit Hadi Prayoga Dr. Ir. Yusep Rosmansyah Ir. Nomi Br. Sinuhaji TELKOM ITB Local Government Position in Project Chief Researcher Project Manager Accounting Coordinator/Researcher Technical Coordinator / Researcher Researcher Researcher Researcher Page 4 of 56 No. 8. 9. 10. 11. Name Sri Sunardi Masanobu Ushizaka Kaoru Kushida Shohei Natsuda Institution Kominfo JTEC JTEC Sanyu Consultants Inc. (SCI) Position in Project Researcher Researcher Researcher Researcher 2. Summary of the Financial Statement Summary of the financial statement until July 7th, 2012 is as follow: Table 2. Summary of the Financial Statement Budget Approved (USD) Item Cost Spent (USD) Variance (USD) Travel Expenses 19,967.00 19,947 20 Daily Allowances 11,575.00 8,550.452 3024.548 Correspondence Expenses 200.00 198.68 1.32 Shipping Fees + Misc 450.00 0.00 450.00 7,900.00 9,610.149 -1710.15 40,092.00 38,306.28 1335.719 Equipment Purchase Expenses Total Note: detailed expenditures are provided on the attachment. a. Fund transferred by APT (phase-1) = USD 24,055.00 b. Cost spent until July 2012 = USD 38,306.28 c. Total Current Balance = USD – 14,251.28 The gap of the fund transferred by APT (Phase-1) and cost spent until July 2012 meeting is USD 14,251.28 as describe in the above table. Detail information of this financial statement is described in the Final Accounting Report. Page 5 of 56 3. Brief Overview of Agricultural Mobile Marketplace (AgriNet) Project All researchers involved in this project, both researchers from Indonesia and Japan actively supported all project activities. Some activities were virtually held via email, telephone line, messenger, and other activities required a physical attendance of the researchers (exchange of researchers). In general, all project activities are comply with the project planning although some adjustment are requiered due to some circumstances. The summary of project activities are described in the tabel 3, while detailed project activities reports are located in the Annex-1. Table 3. Project Activities Planning 2011 Activity Mar Apr May Jun Jul Aug Sep Oct Nov Des Project Initiation Requirement Study Prototype Development Field Trial Finalization Adjustments Some activity might have adjustments during project execution due to some circumstances. In most cases, it is really difficult to find the time availability among team members as well as coordinating with external entities. That is one of the reasons that the actual project activities become a little bit of delay as shown in Table 4. Page 6 of 56 Table 4. Actual Project Activities 2011 2012 Activity May Jun Jul Aug Sep Oct Nov Des Jan Peb Mar Apr May Project Initiation Requirement Study Prototype Development Field Trial Finalization Exchange History In November 2011, there was a project member change due to an internal organization restructurization in Karo Regency. The member change is as follow: Table 5. Exchange Researcher from Indonesia Name of Researchers Nomi Sinuhaji Name of Organizations / Institutions Head of Karo Regency Department of Farming and Agriculture Change to Agus Toni Head of Karo Regency Department of Farming and Agriculture And there is also some change also to our expert researcher from Sanyu Consultant Japan, regarding to their schedule and availability. The member change is as follow: Table 6. Exchange Researcher from Japan Name of Researchers 1. Shohei Natsuda Name of Organizations / institutions Sanyu Consultants Inc. (SCI) Change to 1. Nobutoshi Eguchi 2. Rie Kitao Sanyu Consultants Inc. (SCI) As for dissemination of the Agricultural Mobile Marketplace system, we have been supported by officers from: a. b. c. d. TELKOM Community Development Center (CDC) Del Polytechnic of Information, Sumatera Utara PT Sempurna Makmur Sejahtera as Service Provider North Sumatra Province Government Page 7 of 56 e. Ministry of Information and Communication of Republic of Indonesia (MIC) Page 8 of 56 4. Summary of the Project Activities a. Project Initiation On Project Initiation phase, team has specified location for further analysis of system design which will be in Tanah Karo, North Sumatera. Tanah Karo is full with commodity of export quality vegetables products such as scallion, broccoli, spinach, etc. Therefore we proposed that those vegetables become the subject of content we are going to fulfill in the mobile agricultural marketplace application. Fig 1. Commodities mostly planted by farmers in Karo Regency In this Project Initiation phase, we have also done a kick-off project meeting with the Head of Agricultural and Farming Department in Karo Regency and Deputy of Major Karo Regency. The kick-off then followed up with a basic survey to farmer area and several traditional markets around Karo Regency. Participant attended the kick-off project meeting includes Indonesian and Japanese Researcher which already mentioned in the list of project team. b. Requirement Study This is our first step to identify the problem and finding out what are exactly the need of all stakeholders in Agricultural Industry, including farmers, farmer groups, instructors and government. As described earlier in the previous chapter, we have concluded that several problems have been emerged during our first visit study in Tanah Karo, North Sumatera. The main objectives in this phase is to find out what are exactly the problems which farmers actually facing at that moment and what kind of solution we may need to empowered their daily activity. Page 9 of 56 While we were doing some survey and more in depth discussion with several farmers, we have also identified several problems that they might need to be resolved. Herewith are main problems we have identified in the farmer of Tanah Karo: 1. Farmers have no/little access to commodity prices information that is normally settled by local government 2. Distance of agricultural plantation field to the market 3. Budget problem for cultivation and harvest in the farmer 4. Less of Knowledge Sharing among farmers for Agricultural Techniques 5. Lack of Local Government involvement on improving farmer’s profit and farmer’s products 6. The use of mobile device among farmers and farmer group are common, but mostly only for voice communication. Price information required by the farmer, mostly on a real-time basis. For example, the farmer needs to know how much the price of each commodity in the morning, in the afternoon and also in the evening for tomorrow’s product offering. As we have study on several days visit, the price differences are less than 5 %. Based on what we have discussed earlier with the farmer group and local government, we are agree that the price information will be effectively for 1 (one) day for actual transaction. Therefore we show the product price in the mobile agricultural marketplace application valid for only 1 (one) day. The mechanism used in data collection is by utilizing farmers and government agency in agricultural sector working together with local university students/lecturer. The main source of product price information is the farmer, but in current stage it's only the chief of farmers group known as "poktan" is involved in collecting the price information and submitting it to the application. Meanwhile, the government agency and local university's student will help the farmers in using the Smartphone to submit the price information. The collected price data will be stored in the centralized price database. The price data has 2 statuses: 1. Incoming data, which is the fresh data from farmers. 2. Validated data, which is the incoming data that has been validated either by the government or service provider. Service provider is private sector, an IT company that helps both farmers and government in the operation of the application. It will also make sure that should any technical problem occur in the operation of the application, it will be handled properly. This validation process is put in place to ensure that the price data is reflecting the actual transaction price that occurs in the physical marketplace hence avoiding fraudulent data being used that can create problems in the marketplace. Farmers, government and other parties who are interested in the data can access it by means of web streaming. It is pretty much resembling stock market price info, where Page 10 of 56 the real-time price information can go down, up or stay flat for the whole day depends on the recent and previous validated data. If the recent price goes up, it will be written in green, if it goes down in red, and if it is flat in grey. c. Prototype Development The Agriculture mobile marketplace was designed to meet the requirements of Tanah Karo Regency in managing agriculture sector. The requirements are the followings: 1. The need of a mechanism in collecting the price information and stock level. 2. The need of a mechanism in forecasting local wheather condition 3. The need to facilitate farmers to find the final buyer that usually give better price than the broker. 4. The need to facilitate farmers in finding source of finance to fund their farming activities. 5. The need of an application that can provide an updated information on agriculture product price and stock information through a big display that can be seen by local communities. 6. The need of a facility for the government farming consultant to disseminate farming knowledge required to improve farming products. 7. The mobile application must support affordable mobile phones. The mappings between planned features and the requirements are the followings: Table 7. Planned vs Implemented Features based on Requirement Planned features Requirement Implemented Features Commodity price information provided by local government, domestic price and international price when available. The need of a mechanism in collecting the price information and stock level. Commodity price based on transaction made. Submitted by farmers, validated by government/service provider Commodity stock level information provided by local government and domestic as well as international stock level when available. The need of a mechanism in collecting the price information and stock level. Available commodity stock information. Submitted by framers, validated by government/service provider. Price and stock level forecast. n/a n/a Page 11 of 56 Planned features Requirement Local wheather forecast. Along with price and stock forecast, this will help farmers to determine what and when to plant. The need of a mechanism in forecasting local wheather condition Wheather forecast retrieved from Google wheather service. Commodities stock information and price are accessible to buyers through Mobile Marketplace Application. The need to facilitate farmers to find the final buyer that usually give better price than the broker. Online negotiation room. Online store for farming needs such as seeds, fertilizers, pesticides and farming tools. Low to high end mobile device support. Handsets with better graphical and access capability will be equipped with map functions. Platform for further mobile broadband content and application development. n/a n/a Mobile Marketplace where farmers can sell their products and direct buyers can find agri products they want to buy. n/a Mobile commerce where anyone can sell/find farming needs for sale Android based mobile phone. No map functionality is implemented yet. The mobile application must support affordable mobile phones. n/a Implemented Features Support further development. Some of planned features are not implemented due to no relevancies to the requirements. The business functions derived from the collected requirements are described using UML Use Case notation as the following: Page 12 of 56 Fig 2. Agriculture Mobile Marketplace Business Use Case Description of each use case are the followings: Table 8. Implemented Features based on Requirement Requirement Use Case Actors n/a Administration Government/Service Provider The need of a mechanism in collecting the price information and stock level. Facility for the government farming consultant to disseminate farming knowledge required to improve farming products Price/Stock Information Farmers Government/Service Provider Knowledge Management Description Agri Mobile Marketplace user administration functions: Add, Validate, Delete Price/Stock data submission Price/Stock data validation Farmers Viewing farming knowledge content Government/Service Provider Adding farming knowledge content Page 13 of 56 Requirement Use Case The need to facilitate farmers in finding source of finance to fund their farming activities Financial Support The need to facilitate farmers to find the final buyer that usually give better price than the broker Product Marketplace The need of a mechanism in forecasting local wheather condition Wheather Info n/a Mobile Commerce Actors Farmers Government/Service Provider Financial Providers Farmers Government/Service Provider Buyers Farmers Government/Service Provider Farmers Government/Service Provider The need of an application that can provide an updated information on agriculture product price and stock information through a big display that can be seen by local communities Agri Data Streaming Others (Anyone other than the designated roles in Mobile Marketplace Application such as direct buyers, financial providers, farming tools sellers, etc.) Farmers Government/Service Provider Buyers Others Description Requesting financial support, viewing financial support offers Viewing financial support request Viewing financial support request Agri product offers submission, viewing agri product request by potential buyers Viewing agri product offers and request Agri product request submission, viewing agri product offers by farmers *Viewing wheather information *Viewing wheather information **Items for sale submission, viewing items for sale **Items for sale submission, viewing items for sale **Items for sale submission, viewing items for sale Viewing updated price/stock information Viewing updated price/stock information Viewing updated price/stock information Viewing updated price/stock information Page 14 of 56 * : The wheather information is still taken from google webservice. In the future it is planned to use wheather sensor or BMG (Meteorogical and Geophysics Body) data. ** : The items for sale could range from farming needs (tractor, fertilizer, product packs, etc) to items not related to farming (mobile phones, cars, etc). The mapping between inital concept of the Agriculture Mobile Marketplace application and current implementation is the following: A. Platform: In the initial concept, we plan to base the development on Java ODP. However, due to Sun Microsystem's acquired by Oracle, it seems that Java ODP has been phased out and so is the support. In order to avoid problems during development, we decided to use Android platform instead. B. Application Structure: In the initial concept, the building blocks of the Agriculture Mobile Marketplace is the following: Fig 3. Agriculture Mobile Marketplace Initial Structure The structure involves the reporting and geomapping modules. However, the related features are not in the requirements therefore in the current version we postpone the implementation of those modules. This decision was also influenced by the time constraint that we faced in the development phase. In the near future, nevertheless, we plan to develop these modules when time and budget allows. Page 15 of 56 As a plus, we developed 3 additional features that were not in the original plan, but required by Karo agriculture department: 1. Knowledge Management. Through this feature, the agriculture department tasks in disseminating agricultural related knowledge can be made easier. Agriculture consultant from the department can just submit the content and it will be accessible to the farmers through the mobile application. 2. Financial Support Marketplace. This feature allows farmers to find funding for their farming activities and for financial institutions such as banks or credit union to publish their funding offerings. How the funding from the financial institute finds its way to the right farmer is beyond the scope of the feature. 3. Commodity price information streaming. This feature allows the display of realtime commodity price in public places using a big screen/television/digital signage resembling stock price information streaming. In Karo regency, as requested by the regent, we installed a big television that displays realtime price information. C. Configuration: The initial configuration of Agriculture Mobile Marketplace application is the following: Fig 5. Initial Configuration of Agriculture Mobile Marketplace Blocks circled in red were the initial development area. The planned use of Java ODP has prerequisites in operator's infrastructure such as the existence of CMS, WAP GW, SMSC and Wireless IN depends on the offered features. In the implementation using android platform however, the configuration becomes much simpler as the following: Page 16 of 56 ANDROID SMARTPHONE ANDROID SMARTPHONE Agriculture Mobile Marketplace Content Server WIRELESS BROADBAND NETWORK ANDROID SMARTPHONE FIREWALL Government INTERNET Service Provider Price Info Streaming Fig 6. The final configuration of Agriculture Mobile Marketplace In the final implementation configuration, the mobile operator components used to provide content to Java ODP is no longer required, as we use Android platform. We took simpler approach in service configuration wherein we only implement the content server that will serve any type of request from Android phones. Content rating, html content and multimedia content can be directly implemented in the Android platform if necessary. However, the drawback of this approach is that it requires a slightly more expensive Android based smartphones in order for the farmers to be able to access the content. The good news is that our lab research indicates a rising popularity of Android based phones that will further stimulate mobile phone manufacturers to produce Android phones in a more massive scale. This will hopefully drive the price of the smartphone lower. Additional component in the configuration is the use of administration and monitoring terminals at government and service provider locations. These terminals are used by the government officials and service provider to do daily administration of users and content of application as well as data validation. The involvement of service provider is necessary in this system to help the government in the daily operation of the application. This will therefore help ensuring the sustainability of the system. Page 17 of 56 d. Field Trial As we have finished on prototyping Mobile Agricultural Marketplace, we then went and introduce our Mobile Application deployed in Android Handset to the farmers, farmers group and local government especially in Agricultural Department. Several key points we have accomplished regarding the objectives to solve the problems, explained below: Table 9. Problem and Solution Mapping for AgriNet System No. 1. 2. 3. 4. 5. Problems Solutions Farmers have no/little access to commodity prices information that is normally settled by local government Distance of agricultural plantation field to the market Team provides farmers with mobile and web application as well as connectivity access to the internet for commodity market price, settled by local government. With the use of mobile application, farmer then can received new update of commodity information and price from the market. Therefore, the needs to travel from the plantation field to the market now is almost unnecessary. Budget problem for One of the main services in Mobile Marketplace is cultivation and harvest Funding Offering that can be provided by banks, in the farmer brokers or credit union. Therefore farmer can publish their cultivation and harvest budget for third party funding arrangement. Less of Knowledge Farmers are actively contributed to share some new Sharing among technique on Plantation and Agricultural topics. farmers for Other farmers on different location are able to read Agricultural and understand those new techniques by simply Techniques accessing through mobile application. The use of mobile With the existence of Mobile Agricultural device among farmers Application on Mobile Handset, farmer then more and farmer group are active, creative and smart to manage agricultural common, but mostly information. Therefore we also help farmer by only for voice supporting free internet data mobile service during communication. the field trial. *) Detail on farmers respond to the use of Mobile Marketplace is shown in Annex-7 e. Finalization As project team has shown the AgriNet, therefore farmer, farmers group and instructor evaluate and review the recent issues stated on the objectives in the project and see how this project related to it. Page 18 of 56 Team has stated that this project has finished successfully as we shown detail mapping on objectives and project activities in Table 10. Table 10. Objectives related to Project Activity No. Objectives 1. To study and clarify the requirements 2. 3. 4. of contents that will promote agricultural commodity market transparency through the mobile marketplace To develop mobile marketplace content application for agricultural products in order to: a. Help farmers in rural area to get the best price for their agricultural products b. Help farmers in rural area to plan for planting schedule and to decide what to plant c. Provide online store for farming needs. d. Enhance farmers’ market linkages. e. Provide geographical location of various information through map visualization such as available standing buyers locations, transportation departure points, market locations and farming shops To stimulate creative industry to contribute in local content development that matches the need of rural areas by providing a platform for content and application development To contribute in the improvement of ICT access by means of wireless broadband network in the rural area. This will have positive impacts in increasing the broadband penetration rate hence will drive social and economic development Project Activity Team has studied and clarified the requirements stated in the item 4.b. Team has developed prototype of Mobile Marketplace Content Application for Agricultural Products and done field trials. On detail of the objectives, we have described later on the feature list of AgriNet and how the farmers react to the features. Team has involved 2 (two) local service providers within this project to help assist farmers, farmers group, instructors as well as local government on using AgriNet. Team has proposed the use of mobile handset to gain access to the application by using wireless broadband network that covered through rural area. Team has held several workshops, field trials and study visit with all stakeholders. Through those activities, people are understood of ICT access by means of wireless broadband network. As this project has been finished, several AgriNet features still remain to be implemented in future development (please refer to Table 11) and further approach to local government, farmers and farmers group. Page 19 of 56 5. Project Deliverables / Outputs Based on the current Requirement Study, team has reviewed and gets some feedbacks on how the acceptance of the feature and services we have created are become useful for farmers, farmers group and local government. Therefore team list proposed features and how are the features used during the field trial. Some of features also proposed to put on further future development for some specific reasons. Details of AgriNet’s features can be shown in Table 11. Table 11. Features deployed in AgriNet No. Features / Services 1. 2. 3. 4. 5. 6. Commodity price information provided by local government, domestic price and international price when available. Commodity stock level information provided by local government and domestic as well as international stock level when available. Well Tested √ 7. Online negotiation room. 8. Online store for farming needs such as seeds, fertilizers, pesticides and farming tools. Remarks Currently, we still on the process of negotiating with PT EDI Indonesia on getting international commodities stock and price information. √ Price and stock level forecast. Local weather forecast. Along with price and stock forecast, this will help farmers to determine what and when to plant. Farmers available in the area along with their offer price. Standing buyer/broker available in the area along with their bid price. Future Plan √ Forecast Module is still being developed. Due to lack of collected data during field trial, we need more time for data sample. √ Farmers might not need this features yet. Because they are already familiar by direct meeting with buyer. √ √ √ √ Page 20 of 56 No. Features / Services 9. 10. Low to high end mobile device support. Handsets with better graphical and access capability will be equipped with map functions. Platform for further mobile broadband content and application development. Well Tested Future Plan √ Remarks Not including the map functions. √ As designed on the proposal document, the deliverables expected on this project phase are: a. Android Based Mobile Marketplace Application Android applications are written in the Java programming language. The Android SDK tools compile the code—along with any data and resource files—into an Android package, an archive file with an .apk suffix. All the code in a single .apk file is considered to be one application and is the file that Android-powered devices use to install the application. Applications are usually developed in the Java language using the Android Software Development Kit, but other development tools are available, including a Native Development Kit for applications or extensions in C or C++, Google App Inventor, a visual environment for novice programmers and various cross platform mobile web applications frameworks. Development Team has succeeded to develop and implement the Android Based Agricultural Mobile Marketplace Application on the Android and now is on the field trial by farmers in Regency of Karo. There are several features and functions of the application, but mainly to maintain commodities of farmer’s plantation price and open the marketplace for trading. Some of the features are as follows: a. Security Login for Farmers b. Farmer Update Profile c. Product Information, Price and Commodities d. Price Offering and Bargaining for some product harvest e. View Knowledge Base f. Online Public Buy and Sell Farming Equipments Detail of the User Interface Interaction on the mobile handset are shown in annex-4. Page 21 of 56 b. Web-Based Marketplace Application A Web-Based user interface also provided and used by Polytechnic Del to monitor as well as to provision registered farmer as members. Fig 7. Web-Based Agricultural Marketplace Application Detail of the User Interface Interaction on the Internet web browser is described on annex-5. c. Field Trial The limited field trial activity of Agrinet in Tanah Karo District involved several stakeholders such as farmers, goverment officials, service provider and university students, each has specific roles and responsibilities. Fig 8. Mobile Agricultural Marketplace stakeholders Page 22 of 56 During trial phase, 18 types of agriculture products have been listed in the system. Subsequently, farmers will update the price information for each product daily. The number of price data that has been submitted through the application so far has reached about 33 row data. The price data update only occured within the first 2 weeks after the trial launched in mid May 2012. Since June there has been no further price data update by farmers. This indicates a problem in the implementation. The problem that we are facing right now is the difficulty in encouraging the farmers to use the application hence updating price data to the aplication daily. Basically, by introducing this application we intend to motivate the farmers to change their current mechanism in sending the price information which is via SMS and telephone. The cost of using application will be much cheaper than using SMS or telephone. The following is the calculation we made in order to compare the two ways of sending price data. We assumed that the target buyer is 75 from traditional market, 25 from brokers, and 25 from end buyers such as supermarket, hotel and restaurant. We also assumed that the frequency of data update by farmer is about 5 times per week or 20 times per month. The component cost for data service (flash unlimited from Telkomsel) is Rp.50.00/month, for SMS is Rp 120/SMS and for telephone call using TalkMania (the cheapest phone call) is Rp 2000/100 minute (assume that farmers will make communication 10 times during 100 minute with different potential buyers). The cost for farmer to communicate with 75 target buyers and 20x price data update per month can be calculated as follows: 1. Throught Agrinet (flash unlimited data service) the cost would be Rp 50.000 2. Through SMS the cost would be 75x20xRp120 3. Through telephone call the cost would be 75x(20/10)xRp.200. The detail price comparison is as follows: Table 12. Cost related to AgriNet Field Trial No The communication method Price (Rp) Total Price (Rp) 1. Use Agrinet (Unlimited TELKOMSEL Flash Rp 50.000/ month) 50.000.000 50.000 2. Use SMS (@120/SMS) 120x75x20 180.000 3. Use Telephone (Rp 2000/100 minute); 75x(20/10)x2000 300.000 The above table shows that the cost of using Agrinet is much cheaper than using SMS and telephone call. Furthermore, with unlimited data service, farmers can use other features of the application such as getting potential buyer information, agriculture knowledge management, getting information of the sale of farming needs and financing offers from the investor. Page 23 of 56 d. Involving Local Partners to sustain AgriNet To maintain and to sustain our initiatives, we involve local partner near the implementation area in North Sumatera to accompany during early implementation of Agricultural Mobile Marketplace Project in Regency of Karo. The local partner is Del Polytechnic of Information in Sumatera Utara. This initiative also has purpose in helping local IT industry to grow. In this case, Del Polytechnic of Information assigns the daily technical tasks to PT. Sempurna Makmur Sejahtera, which will do the day-to-day operation, troubleshooting and supporting user in mobile application installation. They will also act as the service provider. With the initiatives of Senior General Manager (SGM) of TELKOM R&D Center, we have signed MoUs with Del Polytechnic of Information, Sumatera Utara to help maintain and sustain the project implementation in Regency of Karo. Currently Del Polytechnic of Information, Sumatera Utara is very intense to help us to guide farmers as well as government to use Mobile and Web Application. Fig 9. Signing of MoU between TELKOM and PI Del e. Advanced of Human Resource Competencies As a commitment to the project, all researchers involved in this project have obtained some advantages to improve their technical capabilities and project experiences, especially in scope of low altitude platform station. To achieve the simply deployment device, technical competency in developing mobile marketplace is very challenging as well as to carry out a field trial in the farm. Page 24 of 56 We also experienced how to troubleshoot several obstacles of some users whom have not familiar with touch screen handset. In depth with the content of the application, some of the main topic on the application is focusing on the importance of sharing knowledge among farmers. As an addition, information about the price also becomes one of the important things to be reviewed on every day basis by the farmer. Regarding to that, we have strong believed that farmers should be able to improve their knowledge, know first about the commodities price and also had a direct access to the market by offering their harvest plan in the mobile marketplace. In that reasons, TELKOM should be able to leverage the implementation of this project to the other area as well as to the other group of farmers in Regency of Karo. That is why we involve several local partners in North Sumatera to join our project especially to sustain this Agricultural Mobile Marketplace System in the future. Page 25 of 56 6. Workshop & Dissemination a. Workshop Dissemination to Government in Karo Regency, February, 27-29, 2012 The goals of this workshop is to let users feel and experience all type of application they might able to use regarding to vision and mission of the project. For the importance of that reasons, we first have to synergize our effort with local government, so that this project will be followed up and sustained in the near future. Regarding to that, we conducted a local workshop with Government, especially with Farming and Agricultural Department which resides in Regency of Karo. The main purpose of this workshop is to find out what are the strong points of problems that might occur during Field Trial. Fig 10. Workshop Dissemination in Karo Regency b. Dissemination to Farmers in Karo Regency, May, 1-3, 2012 Farmers are the main objectives which will become our main users of the application, especially for android-based mobile application. The most important point is to implement the Agricultural Mobile Marketplace system in real farming area, because in the real field there are so many unexpected problem and several difficulty. As for addition, to know what best for the farmer, we measure our implementation level by creating a feedback with farmers by using In Dept Interview method. With this method, hopefully the result will help us to align, revise and adjust several functions as well as repairing some problems in the application that might occur during field trial. Page 26 of 56 Fig 11. Application Dissemination in the Karo Regency c. Dissemination with the Involvement on National Agricultural Exhibition, March, 2012 To stimulate other parties and gain some awareness among agricultural institution in Indonesia, we have joined in the national level event, which held by Department of Farming and Agricultural of Republik of Indonesia in Jakarta, last March 2012. On that event, we have met several important persons and also business person whom their business is on developing agricultural commodities in Indonesia. The purpose of the exhibition also to acknowledge several effort we have been going through in Regency of Karo. Fig 12. Participating in National Agricultural Exhibition Page 27 of 56 d. Endorsing other Government for the Agricultural Mobile Marketplace System, November, 8, 2011 Since this project had been finished on development several modules, our team had confidence enough to demonstrate and also to offer several other Local Government to join as well as implement Agricultural Mobile Marketplace Project. With the benefit of joining several Local Governments in the project, we hope that this project will bring some benefit to the local government as well as to the farmer. There is several local governments in West Java and also several government which are resides not too far away from Regency of Karo that show some interest to implement Agricultural Mobile Marketplace System. Fig 13. Endorsing other Local Government to Implement Mobile Marketplace Page 28 of 56 7. Impacts of the Agricultural Mobile Marketplace Project Some advantages by accomplishing the system are: For Team Members: a. Have a knowledge on the traditional agricultural trading b. Know the value chain for agricultural commodities product c. Understand the role of each party in the Government especially related to Farming and Agricultural activities. d. Experienced on developing an application on android-based handset with touchscreen capability to connect to the marketplace system through the Internet. e. With the system, there is wide-open possibility to create other services and put additional specific content for the improvement of farmer’s live. For the Farmers : a. Getting to know a new communication system that allows farmers to be reached easily, share some information as well as broaden their network for agricultural trading. b. New communication system that allows farmers to be reached easily, share some information as well as broaden their network for agricultural trading. c. Providing a new way for the farmer to do some parts of their daily activities using smartphones. For the Government : a. To show the government of Indonesia, that there is new platform, which allows farmers, government and also other parties to collaborate actively on improving a farmer’s live. b. The system is stable enough and can be operated very well in several rural locations by using a wider coverage cellular operator in Indonesia, in example we’re using TELKOMSEL. For APT Country Members : a. As this project has been funded by APT, therefore we would like to offer the same Mobile Agricultural Marketplace solution to other countries, especially in Asia Pacific region. b. Asia Pacific countries have common climate and weather conditions which able to produce fruit and vegetables with good qualities. Therefore the method of agricultural farming and plantation should be no significantly different. c. Team agrees to setup a website on the internet, to be accessible by all APT Members to access the mobile and web based application source code (http://118.97.180.123:8084/MobileMarketplaceWebClient). Page 29 of 56 8. Project Sustainability The sustainability of the implementation of the system based on the market need is very important. That’s why we conducted several activities in Regency of Karo and invite several local partners to join the Agricultural Mobile Marketplace Research. In order to ensure the continuity of the project, all team members have considered continuing the research of Agricultural Mobile Marketplace System. Some efforts to ensure the sustainability of the implementation of the system are: • Improvement of the Agricultural Mobile Marketplace System based on the trial feedback; such as enhance the easy reading of the application, improvement of the respond speed and securing the communication as the part to avoid fraud. • Working with government bodies that have capacities in endorsing and encouraging the use of application in agricultural sector. From the start of the project we have involved Agriculture department as well as Communication and Information Department (Kominfo). • Involving local partners to help maintain the day-to-day operation and user support of the application. In this case, we involved Del Polytechnic of Information in North Sumatra and PT. Sempurna Makmur Sejahtera to act as service provider. As we have explained before, the key point of the sustainability of the project is to ensure that all stakeholders such as farmers, government and content provider are actively using the mobile and web marketplace application. In addition, the Agricultural Mobile Marketplace System is much needed as a completion part of the improving farmer’s live and to ensure that they can share information as well as trade among farmers and buyers. Page 30 of 56 9. Lesson Learned Some lessons learned from this project are as follow: a. The implementation of IT in Rural Area is very important, not only for farmer, but also for the society to get the best quality product with cheaper price. We realized that the distribution of IT knowledge is not equal in every area. Because of that, IT related project should be developed gradually in more areas. b. Collaboration among researchers from some different locations can be effectively accomplished electronically via both Internet and telecommunication facilities. c. Intensive coordination between team members, government as well non-government organization and also farmers is very needed to make sure that the implementation of the system is running well. d. The problems/limitations of this limited Agricultural Mobile Marketplace trial may be in the area of: o Stability of strength of the signal, where there is strong signal the internet connection speed can be quite fast. o Client access by using android-based handset. This is due to some farmers are not used to using touch mechanism on a small area of smartphone's touch screen. o Security of the system during the communication on the application, where there can be fraud during filling some information. o Lack of farmers & government officials knowledge about the android platform and internet, especially this is the first time for farmers to use Android. Page 31 of 56 10. Future Plan a. All team members consider to do further research regarding the other method to communicate among farmer that can give as an alternative solution despite of trouble on the low strength of cellular signal. b. In future implementation team agree to collaborate with other government that has interest on improving farmer’s live. In this collaboration, Agricultural Mobile Marketplace System deployed in Regency of Karo will be used as a references model. c. This model of mobile marketplace is the first research in this area, thus team consider to publish the result in the national and international forum, to get the input to enhance the system and also get opportunity for wide implementation. d. All team members consider to do a further pilot project based on this mobile marketplace model since this project showed that the model could be very effective and helpful for stakeholders. 11. Annexes a. Annex-1 : Detail APT Mobile Agriculture Marketplace Development Activity b. Annex-2 : Analyze and Gathering Detail User Requirement from Government and Farmers at Regency of Karo c. Annex-3 : Involvement on Agricultural National Exhibition d. Annex-4 : Agricultural Mobile Marketplace Application User Interface e. Annex-5 : Agricultural Web Application User Interface f. Annex-6 : Dissemination of Mobile and Web Application to Farmers and Local Government in Regency of Karo g. Annex-7 : Feedback Summary of Mobile and Web Application for the Chief of Farmer h. Annex-8 : Final Report Preparation Meeting Page 32 of 56 Final Report Agricultural Mobile Marketplace Project Annex-1 DETAIL APT MOBILE AGRICULTURE MARKETPLACE DEVELOPMENT ACTIVITY 1. Preliminary Meeting Date Venue Agenda Atendee Meeting Results Remarks : June, 16, 2011 : Departement of Farming and Agriculure Office of Karo Regency : 1. Project introduction 2. Preliminary discussion with Karo Regency Officers 3. Farmer and field visit : 1. Eka Kelana (TELKOMRDC) 2. Bengris Pasaribu (TELKOMRDC) 3. Nomi Sinuhaji (Karo Regency) 4. Munartha Ginting (Karo Regency) 5. Marben Sinurat (Karo Regency) : 1. The project was introduced to assigned member from Karo Regency 2. Karo Regency Local Government commited to support and involved in the project execution 3. Brief describtion of field condition in Karo Regency was acquired during the visit : Member consolidation, role and responsibilities, and further activities scedule are required for next meeting 2. Project Planning Date Venue Agenda Atendee Meeting Results TELKOM R&D Center : July, 18th, 2011 : TELKOM RDC Office, Bandung : Member consolidation, role and responsibilities, and activities scedule discussion : 1. Ir. Naomi B. Sinuhaji (Pemkab Karo) 2. Munartha Ginting SP (Pemkab Karo) 3. Marben Sinurat (Pemkab Karo) 4. Eka Kelana (Telkom RDC) 5. Bengris Pasaribu (Telkom RDC) 6. Wulan Tri Wahyudi (Telkom RDC) 7. Sigit Hadi Prayoga (Telkom RDC) 8. Yusep Rosmansyah (ITB) : - Presentation of Karo Regency farming and agriculture potencies and its agricultural marketplace - Presentation of Karo Regency’s agricultural programs - Role and responsibilities are assigned to project members Final Report Agricultural Mobile Marketplace Project Remarks Activity schedule and expected results are described : 3. Business Requirement Analysis Date Venue Agenda Atendee Meeting Results Remarks : August, 1st – September, 6th, 2011 : JTEC Office, Tokyo : - Project introduction and consolidation with Japan Researchers - Preliminary business requirement analysis - Site visit and benchmark : Eka Kelana (TELKOMRDC) Wiseto P Agung (TELKOMRDC) Yusep Normansyah (PT ACI) Wulan Tri Wahyudi (TELKOMRDC) Masanobu Ushizaka (JTEC) Shohei Natsuda (SANYU Consulting) : Draft of business requirement : 4. Field Survey Date Venue Agenda Atendee Meeting Results Remarks TELKOM R&D Center : September, 19-20, 2011 : Karo Regency : a. Meeting with Head of Karo Regency b. Project presentation c. Field survey : Mustapa Wangsaatmadja (TELKOMRDC) Eka Kelana (TELKOMRDC) Bengris Pasaribu (TELKOMRDC) Kena Ukur Karo Jambi Surbakti (Karo Regency) Nomi Sinuhaji (Karo Regency) David (Karo Regency) Masanobu Ushizaka (JTEC) Nobutoshi Eguchi (SANYU Consulting) Rie Kitao (SANYU Consulting) : a. Meeting with Head of Karo Regency is conducted and he commited to support the project held in Karo as piloting site. b. Project presented to Karo Regency’s officers and get some inputs and feedbacks. c. Field survey to farmers, broker, and traditional markets (Tigapanah and Merek) : Final Report Agricultural Mobile Marketplace Project 5. Progress Update Date Venue Agenda Atendee Meeting Results Remarks : November, 9-10, 2011 : Departement of Farming and Agriculure Office of Karo Regency : 1. Project status report 2. Action plan (application trial) discussion : Eka Kelana (TELKOMRDC) Bengris Pasaribu (TELKOMRDC) Agus Toni (Karo Regency) Karo Regency Officers : 1. Project status reported 2. Action plan discussed : 6. Dissemination and Resource Finding I Date Venue Agenda Atendee Meeting Results Remarks : November, 7, 2011 : Del Polytechnic of Information, Laguboti, South Sumatera : 1. Project dissemination 2. Resource finding : Eka Kelana (TELKOMRDC) Bengris Pasaribu (TELKOMRDC) Wulan Tri Wahyudi (TELKOMRDC) Robert (TELKOM DBS) Arlinta (Del Polytechnic of Information) Inge (Del Polytechnic of Information) : 1. Project presented to Del Institute 2. Del Institute commited to support the project : 7. Dissemination and Resource Finding II Date Venue Agenda Atendee Meeting Results Remarks TELKOM R&D Center : : : : November, 8, 2011 Tarutung Regency, South Sumatera Project introduction Eka Kelana (TELKOMRDC) Bengris Pasaribu (TELKOMRDC) Wulan Tri Wahyudi (TELKOMRDC) Robert (TELKOM DBS) : Project introduced to Head of Department of Farming and Agricultural of Tarutung Regency : Final Report Agricultural Mobile Marketplace Project 8. Signing of Marketplace Sustainability Program with Del Polytechnic Date Venue Agenda Atendee Meeting Results Remarks : December, 14, 2011 : TELKOM R&D Center, Bandung : 1. Project overview 2. Signing of Memory of Understanding (MoU) 3. Explanation of Marketplace Sustainability Program 4. Sharing and Discussion : Eka Kelana (TELKOMRDC) Bengris Pasaribu (TELKOMRDC) Wulan Tri Wahyudi (TELKOMRDC) Mustapa Wangsaatmaja (TELKOMRDC) IGN Wiseto Prasetyo Agung (TELKOMRDC) Arlinta (Del Polytechnic of Information) Inge (Del Polytechnic of Information) : 1. Project presented to Del Institute 2. Both parties agree to address the importance of sustaining Agricultural Mobile Marketplace Program 3. Signing of MoU between TELKOMRDC and Del Polytechnic of Information. 4. Del Institute commited to support the project : 9. Mobile App and Web App Final Development Date Venue Agenda Atendee Meeting Results Remarks TELKOM R&D Center : November, 2011 - March, 2012 : TELKOM R&D Center : 1. Modules Development 2. Review and Test 3. Evaluate and Publish Web Apps on Hosted Server 4. Evaluate and Deploy Mobile Apps on Android Handset : IGN Wiseto Prasetyo Agung (TELKOMRDC) Eka Kelana (TELKOMRDC) Bengris Pasaribu (TELKOMRDC) Wulan Tri Wahyudi (TELKOMRDC) Sigit Hadi Prayoga (TELKOMRDC) : 1. Final Development 2. Modules Deployment 3. Develop Test Plan and Create Test Result 4. Trial Mobile and Web Application : Final Report Agricultural Mobile Marketplace Project 10. Workshop and Fact Finding with Local Government in Karo Regency Date Venue Agenda Atendee Meeting Results Remarks : February, 22, 2012 : Departement of Farming and Agriculture, Regency of Karo, North Sumatera : 1. Workshop on the importance of ICT for Rural 2. Mobile Agricultural Project Dissemination 3. Gather several Issues with Government Involvement : 1. Eka Kelana (TELKOMRDC) 2. Bengris Pasaribu (TELKOMRDC) 3. Wulan Tri Wahyudi (TELKOMRDC) 4. Robert (TELKOM DBS) 5. Staffs from Dept of Farming & Agriculture Office of Karo : 1. Project presented to Government 2. Understand on the importance of ICT for Rural and Build a strong relation to Agricultural Mobile Marketplace Project. 3. Gathered several issue for the needs of farmers during the phase of field trial. : 11. Field trial of Application Date Venue Agenda Atendee Meeting Results : February, 27-29, 2012 : Departement of Farming and Agriculture, Regency of Karo, North Sumatera : 1. Discussion and Report to the Head of Agricultural and Plantation Department in the Regency of Karo according to the previous meeting in Bandung (February 22th, 2012). 2. Discussion with local government and evaluate the result of trial and discuss about the action plan. : 1. Eka Kelana (TELKOMRDC) 2. Bengris Pasaribu (TELKOMRDC) 3. Wulan Tri Wahyudi (TELKOMRDC) 4. Robert (TELKOM DBS) 5. Staffs from Dept of Farming & Agriculture Office of Karo : Head of Agricultural and Plantation of Regency of Karo put some direction to the team according the plan to launch and report Mobile Marketplace Application in 2012 to the Governor Regency of Karo. The result of field trial has shown that mobile application has able to be used by all farmers and gain positives TELKOM R&D Center Final Report Agricultural Mobile Marketplace Project respond from several Farmer Group. On February 28th 2012, we have setup an environment to test Mobile Agricultural Marketplace in remote location in Tanah Karo. Therefore we can find out how application operate and running in several locations and with different type of mobile connectivity (GSM or CDMA). Below are the result of the Application trial related to the Mobile Network signal strength : No. Location 1. Pasar Tiga Panah Kabusjahe Kobucolia Namanteran Barusjahe Tongging Simpang Empat 2. 3. 4. 5. 6. 7. GSM Signal ¤¤¤ CDMA Mobile Signal App QoS ¤ ¤¤¤¤ ¤¤ ¤¤¤ ¤¤¤ ¤¤ ¤¤ ¤¤¤ ¤¤ ¤¤ ¤ ¤¤ ¤ ¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤ ¤¤ ¤¤¤¤ *) ¤ : indicating signal strength Several cases indicate the connection is good, but we are unable to upload an image through mobile application. That shows some instability of mobile network connection. On February 29th 2012, we’ve met Head of Farming Department of North Sumatera Province. Some result of the meeting are : 1. From the meeting with the Head of Agriculture, Regional Secretary, and the communication with the Deputy Governor, our team made some agreement with Karo’s Agricultural Department to do an approach to the Provincial level of Agriculture Office regarding this 2012 program plan. 2. On the contact of the local government, the team scheduled a discussion with Head of Agricultural of North Sumatera Province and committed to deliver the program in 2012 plans include dissemination and application launching in North Sumatra by the Governor or the Minister. 3. Head of Agricultural of North Sumatera Province gave directions to be followed up by sending an official TELKOM R&D Center Final Report Agricultural Mobile Marketplace Project Remarks letter from TELKOM to the Governor of North Sumatra about this program, and asked for time to do a presentation program plans including launching and dissemination of this in 2012. 4. After meeting with Head of North Sumatra Province, we have some expectation that the launching of Mobile Marketplace in Karo, can be done locally and all costs associated with implementation shall be handled by TELKOM. 5. Sumatra Province Agriculture Department also proposed that there should be some exposure to the Acting Governor of North Sumatra by the Board of Directors of TELKOM to gain a strong support for the dissemination of Sumatra. 6. There are different views from Leader of North Sumatera and Karo Regency, particularly about future plans on launching. However they both agreed that they have to coordinate more often about future plans. Therefore they have scheduled the meeting to be held on March 1, 2012 in Medan. 7. On February 27, 2012 and February 29, 2012 we have conducted a meeting with service providers to explore the possibility to support this program. The results of the meeting: a. Service providers have to understand the concept of systems prepared by TELKOM. b. Service providers will develop the concept of the operation of the service provider ecosystem in support of this program. c. Service providers will form a solid team and to develop programs and its roadmap, so that it can continuously be able to support the vision of this program. d. Service provider is ready to support the future plan of further trial. : Evaluation: From the results of this trial, we can conclude that the application can operate in some Farmer Group locations. But for the image upload feature should still be resolved because of the network cellular signal is not quite strong neither they experienced a slow data speeds. Recommendation : As a proposed solution to those conditions, Farmers can move away to where the signal is stronger like at Local Government Office, District Office or at Farmer Group TELKOM R&D Center Final Report Agricultural Mobile Marketplace Project site to upload images. In addition farmers can also use an existing image data in the application, but then they need to add a new description. 12. Involvement in National Agricultural Exhibition Date Venue Agenda Atendee Meeting Results Remarks : March, 2012 : Departement of Farming and Agriculure, Jakarta : 1. Mobile Agricultural Project Exhibition 2. Networking to endorse other parties involvement : Eka Kelana (TELKOMRDC) Bengris Pasaribu (TELKOMRDC) Wulan Tri Wahyudi (TELKOMRDC) Agus (TELKOM CDC) Staffs from Dept of Farming & Agriculture Office of Karo : 1. Project presented to Farmers 2. All parties had experienced hands on training of Agricultural Mobile Marketplace Application 3. Hands on of Web Content Provisioning for Third Party Content & Service Provider. : 13. Dissemination of Final Mobile and Web Application to Karo Regency Date Venue Agenda Atendee Meeting Results TELKOM R&D Center : April, 2012 : Departement of Farming and Agriculure Office of Karo Regency : 1. Project Dissemination 2. Hands on Training of Mobile and Web Application 3. Trial and Get Feedbacks from Chief of Farmer 4. Review Feedback 5. Finalize and Revise Application : Eka Kelana (TELKOMRDC) Bengris Pasaribu (TELKOMRDC) Sigit Hadi Prayoga (TELKOMRDC) Agus (TELKOM CDC) Masto (Del Polytechnic of Information) Denny (Del Polytechnic of Information) Benny (Third Party Content & Service Provider) 3 (three) Chief of Representation of Farmer Staffs from Dept of Farming & Agriculture Office of Karo : 1. Project presented to Farmers 2. All parties had experienced hands on training of Agricultural Mobile Marketplace Application 3. Hands on of Web Content Provisioning for Third Final Report Agricultural Mobile Marketplace Project Party Content & Service Provider. Remarks : 14. Launching Preparation Date Venue Agenda Atendee : May, 1-3, 2012 : Departement of Farming and Agriculure Office of Karo Regency : 1. Diskusi program Agrinet 2. Training Aplikasi (hand on) 3. Feedback gathering : TELKOM 1.Agus Mahpudin 2.Bengris P 3.Sigit Hadi P 4.Eka Kelana PemKab Karo 1. Agustoni Tarigan 2. Robert Parangin-angin 3. Suriani Ginting 4. Jumi Hendri Barus 5. Janlisman Purba 6. Armiwati Sembiring 7. Ripka Prianti Ginting 8. Firman Bangun 9. Wiltomart Sihombing Del Polytechnic of Information (Pidel) : 1. Benny Lumbantoruan 2. Masto Sitorus Service Provider : 1. Benny Arinta Bangun Instructor : 1. Juli Ester Sembiring Meeting Results TELKOM R&D Center Farmer Group : 1. Sadrah Sembiring 2. Jona Bukit : a. AgriNet program exposure to the local government of Karo Regency, Department of Agriculture and the Department of Communications and Informations. On this occasion, we have discussed the progress of program implementation, dissemination plan and Final Report Agricultural Mobile Marketplace Project Remarks launching the program by the governor. b. Detailed discussion of cooperation between TELKOM and Pidel dissemination. Discuss future plans and detailed implementation. c. Implementation of training applications with Farmer Group, Instructors, Service Provider, as well as with local government Karo. : Follow-up plan: a. Karo Regency will start a field trial of mobile marketplace application regarding the demand of using the application by the Province Government, Farmer Group and Instructors. All stakeholders will enrich the data on the application. Local Government will determine where the location of the LCD big screen, where to place the computer as well as providing the best picture of Governor and Deputy of Governor. b. Del Polytechnic of Information (Pidel) will make budget changes according to the new activities in recent development. Those includes new detail plan, budget, preparation of the implementation and training as well as some additional material might required such as preparation of souvenirs, backdroop, banners, book materials, brochures with the logo required. c. TELKOM DBS (specialized for Small and Medium Enteprise Customer) will provide Internet Access (TELKOM Speedy) to cover the needs by the district government (2 locations in Karo Regency and 5 locations in other area). Fee of TELKOM Speedy and other additional cost will be paid by PIDEL for one year. d. Service Provider, PT Selamat Sempurna Sejahtera, will do the promotion part such as promoting of commodity, update user farmers, buyers user update user data validation with the district government. All the cost of payments made to the Service Provider will be given to PIDEL as their evidence of achievement agreed as Key Performance Indicator (KPI) targeted to both parties. e. TELKOM will make updates to the application of particular design applications (including photo regent and deputy regent, TELKOM advertising plus voice), TELKOM R&D Center Final Report Agricultural Mobile Marketplace Project the function TELKOMGroup operator protection. Adding the location commodities (by modifying the category), the preparation of a brochure design and bannex for training, the addition of the initial appearance of the application with the logo TELKOM and transfer the application to the data center DivMedia. f. Input from training and trial results are as follows: • Looking at the performance of applications on the server R&D Center, it is necessary to put the Server in Multimedia Division as well as to move out the applications. • Need some addition of a service provider contact menu to allow users to communicate for operational support and technical assistance when needed. • The addition of features without the need to update the product prices mengcreate new commodities. 15. System Testing & Validating Date Venue Agenda Atendee Meeting Results Remarks TELKOM R&D Center : July, 16-20, 2012 : JTEC Office, Tokyo : 1. Demo & Testing the Agriculture Mobile Marketplace. 2. Validating the Architecture, User Interface and Business Model of Agriculture Mobile Marketplace. 3. Discussion on issues related to the implementation 4. Discussion on final report : 1. Bengris Pasaribu (TELKOMRDC) 2. Sigit Hadi Prayoga (TELKOMRDC) 3. Eka Kelana (TELKOMRDC) 4. Sri Sunardi (KOMINFO) : 1. Feedback from Japanese expert regarding the application architecture and user interface. 2. Feedback from Japanese expert regarding the dissemination and implementation of the technology. 3. Feedback from Japanese expert regarding the draft of final report. : Final Report Agricultural Mobile Marketplace Project 16. National AgriExpo 2012 By collaborating with other department in TELKOM, R&D Center invites Community Development Center (CDC) to work with. On March 30 until April 1 2012, we show AgriNet on National Agricultural Exhibition held by Ministry of Farming and Agricultural in Jakarta. In this exhibition, we have visited by several important key person such as ex-Ministry of Farming and Agricultural of Republic of Indonesia, Japanese Expertise on Farming Technology, several community and educational institution. They tried the agricultural mobile marketplace application and gave a positive feedback, so that this application will help farmers to improve their lives and gain more benefit on market transaction in the future. Some participants also expect that the application will be developed later and used by other community in different field. 17. Application Development Progress Highlight On November 2011, the application development is completely done. The application developed are an Android-based application as mobile client application and also a Web-based application as a backroom application. The development process was following Telkom’s application development framework which comprises some serial processes including business requirement gathering, system design, system analysis, test planning, and test reporting. 18. Farmer’s Feedback Review Mobile and Web Application had been demonstrated to all parties from Chief of Farmers, Third parties Content and Service Provider and Staffs of Department of Farming and Agricultural of Karo Regency. We also collect some feedback from farmers and staffs from Government of Regency of Karo. There are some expectation and hope with deployment of this services, especially to sustain the information dissemination among farmer as well as exchanging price information from local traditional market. Detail of feedback might describe later on the annex-7. TELKOM R&D Center Final Report Agricultural Mobile Marketplace Project Annex-2 ANALYZE AND GATHERING DETAIL USER REQUIREMENT FROM GOVERNMENT AND FARMERS AT KABUPATEN KARO Fig 2-1. Discusssion among farmers, Indonesian and Japanese researchers as well as local government Fig 2-2. Meeting of Head of TELKOM R&D Center with The Regent of Karo Regency TELKOM R&D Center Final Report Agricultural Mobile Marketplace Project Fig 2-3. Field Surveys to find detail requirement for mobile marketplace features and services Fig 2-4. In depth discussion with brokers as well as farmers TELKOM R&D Center Final Report Agricultural Mobile Marketplace Project Annex - 3 Involvement on Agricultural National Exhibition Fig 3-1. Ex-Ministry of Agricultural and Farming of Indonesia visit AgriNet booth Fig 3-2. Some guess mostly come from education institution TELKOM R&D Center Final Report Agricultural Mobile Marketplace Project Fig 3-3. Enthusiasts guest visitor come from some colleges and universities Fig 3-4. Guess also visit AgriNet booth from community of agriculture and farming TELKOM R&D Center Final Report Agricultural Mobile Marketplace Project Annex-4 Agricultural Mobile Marketplace Application Fig 4-1. User Login on Mobile Apps Fig 4-2. List of Commodities Managed in Mobile Apps Fig 4-3. Detail of Commodity with Price Information Fig 4-4. Knowledge Information Sharing among Farmers Fig 4-5. Updating the Current Commodity Price Fig 4-6. Commerce Features by Offering Farmer’s Commodity TELKOM R&D Center Final Report Agricultural Mobile Marketplace Project Annex-5 Agricultural Web Application User Interface Fig 5-1. Frontend Web AgriNet Fig 5-2. User Profile on Web AgriNet TELKOM R&D Center Final Report Agricultural Mobile Marketplace Project Fig 5-3. User Menu on Web AgriNet Fig 5-4. Sharing Knowledge on Web AgriNet TELKOM R&D Center Final Report Agricultural Mobile Marketplace Project Annex-6 Dissemination of Mobile and Web Application to Farmers and Local Government in Regency of Karo Fig 6-1. Explaining how the mobile application work on Mobile Handset Fig 6-2. Dissemination to Service Provider and Farmer Group TELKOM R&D Center Final Report Agricultural Mobile Marketplace Project Fig 6-3. APT Project contribute by giving mobile handsets to farmer group Fig 6-4. Getting feedback from Farmer regarding of the use of Mobile Application TELKOM R&D Center Final Report Agricultural Mobile Marketplace Project Annex – 7 Feedback Summary of Mobile and Web Application from the Chief of Farmer Group Base on recent dissemination to farmers groups and instructors, team use in depth interview method to gain some feedbacks. Currently farmers groups are mostly senior high school graduates, but they had already known of recent internet technology. As for instructors, they have a good education background in fact some of them are university graduates. As a global overview, all the end users are quite familiar on using mobile phone as they get used to it for supporting every day communication activities. Almost 50% of the farmers groups are familiar with the internet while all the instructors are commonly use the Internet to support their daily operations. Most of the farmers groups also use personal computer (PC) to access the internet, while the instructors use both mobile phone as well as PC to access the internet. For internet connectivity, most of the end users use TELKOM Speedy (ADSL) which already setup in their home and some are using mobile phone to connect to the internet. As for the farmers groups, the use of internet in the mobile phone has also been introduced during this application trial. The following are the summary of the feedback: 1. Instructors and Farmers Groups say that they are not aware of any application related to agricultural and plantation besides of Mobile Marketplace Agricultural Services. 2. Instructors and Farmers Groups confirm the usability of services and features already tried in Mobile Marketplace Agricultural Services. They mostly agree with the existence of information about commodity price, farming knowledge, supply and demand, auction service, weather info and trading of farming equipment. They also propose for an online payment transaction to ease payment among users. 3. Regarding to financing of the cultivable, currently farmers are not really required to bring such feature into mobile services. They felt convenient enough by doing it offline. 4. Further request for development are also noted such as : a. Modern Farming b. Cultivation c. Fertilization Technique d. Proper Pesticide Usage Respondents also provide feedback for mobile cellular data connectivity service such as speed for data update, responsiveness of mobile application. For instructors, the result for connectivity and responsiveness are quite good. But for some farmers, they require more stable and reliable data connection, because farming location mostly is in remote areas. TELKOM R&D Center Final Report Agricultural Mobile Marketplace Project Annex – 8 App Testing & Validation Meeting Fig 8-1. Application Validation & field trial result Discussion Fig 8-2. App Testing & Discussion with Japanese experts TELKOM R&D Center