HRD Programme for Exchange of ICT Researchers and Engineers

Transcription

HRD Programme for Exchange of ICT Researchers and Engineers
HRD Programme for Exchange of ICT Researchers and Engineers
PROJECT COMPLETION REPORT
Project Title:
Promoting Agricultural Commodity Market Transparency
Through The Implementation of Mobile Marketplace
Reported by :
Ign. Wiseto Prasetyo Agung / Chief Researcher
On July 16th, 2012
R&D Center – PT. Telekomunikasi Indonesia Tbk.
2012
HRD Programme for Exchange of ICT Researchers and Engineers
PROJECT COMPLETION REPORT
Project Title
Promoting Agricultural Commodity Market Transparency Through The Implementation of
Mobile Marketplace
Executive Summary
This Project is intended to stimulate farmers in rural area to use ICT with localize content
and information that matches their need by providing a mobile application services. As our
study of requirements, development, and trial has been done, this final report will show the
results. The final result of the project is that the mobile application has been field trialed in
Karo Regency to help local government, farmers, buyers, and also service provider to
interact and develop their daily activities through the application.
The result of this project is to develop community as stake holder to support transparency in
farming industry of Government of Karo Regency. This project also being supported by
Government of Karo Regency for the improvement of farmer’s live, food safety, marketing,
implementation of food technology of agriculture and plantation as well as improvement of
their products. As for the farmers, this project will ease the process of marketing their
products, getting the inquiry of agricultural products from the market and information
about agricultural cultivation and technology.
The benefit to the owner of this project will guarantee the availability of agricultural
commodities directly from the farmer so that they are able to know the quantity, quality and
the price of commodities. All the process of transaction and commodity delivery mechanism
will be done with direct interaction and agreement among farmer and buyer.
This project also raise new role in farming industry, such as Service Provider which their
role is to maintain the system and encourage stake holder in farming industry to use this
kind of solution. Other activities held by Service Provider is to operate application, gather
farmer and buyer of agricultural commodities and develop new services like packaging and
delivering commodities as well as conducting advertisement service for selling farming
equipments. Service Provider will be partnered with several content providers to share
information about agricultural commodities price at some market in nation and
international coverage.
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This project also supported by IT Department in local Government, especially in
dissemination of the service to government, instructor, farmer groups and Service Provider.
One of the key successes in this project is the availability of cellular network coverage
provided by TELKOM which become the main backbone to operate the application in a
good manner. On the trial phase we did in Karo, almost all area was covered with cellular
network of TELKOM, so that the process of dissemination becomes easier.
We also got some feedbacks from our first trial attempt. The result concludes several
benefits to all stake holders in farming industry in Karo Regency. However, to success and
continuous of the trial towards the implementation, there are still need of broadening
dissemination coverage focusing to farmers as well as to buyers. That is one of our plans on
the J3 Proposal which was proposed to be implemented in the year of 2012.
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1. Project Information
a.
Introduction
This project has been selected by the Ministry of Internal Affairs and
Communications (MIC) of Japan and Asia-Pacific Telecommunity as an APT
Collaborative HRD Programme for Exchange of ICT Researchers and Engineers.
Indonesia as an agrarian country has so many potential on agriculture and proven to
be one of the most dependent sectors in the society. Managing agricultural sector has
become task by the government and actualized by the form of units and department of
farming, plantation and fishery which structured up to the smallest local of
government level.
Farming and Plantation sector has so much potential to be developed by the
implementation of new innovative technologies, including the use of ICT. To give
more support for the agricultural and plantation sector, TELKOM R&D Center
initiatively developed new ICT services which allow quality improvement of farming
and agricultural industry.
Those initiatives are contained in the APT proposal “Promoting Agricultural
Commodity Market Transparency Through The Implementation of Mobile
Marketplace” which was approved by APT in 2011.
The main purpose of the initiative is to design and develop ICT based solution which
hopefully will gain benefit by the stakeholder in farming and agricultural industry,
such as farmer, farmer groups, buyers and government (i.e Agricultural & Plantation
Dept) and other parties whom not directly involve in the value chain.
With the use of this service in the farming industry, the system could improve
transparency on the transaction and inquiry of farming and agricultural products, clear
information on size of the demand, market price condition and able to accelerate
interaction process among stakeholders.
Farmer also easier to enter the market with variety of agricultural commodities,
farming technique like cultivation and post-harvest maintenance, availability of
farming components such as seeds, fertilizers, pesticides, etc.
This project has been started since May 2011 which initiated with consolidation
among all project member whom come from different institution in Indonesia and
Japan, especially to share the basic concept, mission and perception on the service we
are going to create. The progress of this project will be detail reported on the next
chapter within this document.
b.
Objectives
In this project, we propose a mobile marketplace content application, furthermore
will be stated as AgriNET, which will help farmers to get advance notice of their
commodity products pricing. This advance pricing information will help farmers to
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negotiate the commodity price better. Moreover, this system also provides
information about standing buyers that are available in the area thus will help
increasing the bargaining power of the farmers.
Objectives of this project are as follows:
a. To study and clarify the requirements of contents that will promote agricultural
commodity market transparency through the mobile marketplace.
b. To develop mobile marketplace content application for agricultural products in
order to:
• Help farmers in rural area to get the best price for their agricultural products
• Help farmers in rural area to plan for planting schedule and to decide what to
plant
• Provide online store for farming needs.
• Enhance farmers’ market linkages.
• Provide geographical location of various information through map
visualization such as available standing buyers locations, transportation
departure points, market locations and farming shops.
c. To stimulate creative industry to contribute in local content development that
matches the need of rural areas by providing a platform for content and
application development.
d. To contribute in the improvement of ICT access by means of wireless
broadband network in the rural area. This will have positive impacts in
increasing the broadband penetration rate hence will drive social and economic
development.
c.
Project Team
This research project is conducted by TELKOM-RDC (Research & Development
Center of PT. Telekomunikasi Indonesia Tbk.), and fully supported by researchers
from Department of Communication and Information Republic of Indonesia, ITB,
JTEC and Sanyu Consultants Inc, Japan.
The researchers involved in this project are 8 (eight) Indonesian researchers and 3
(three) Japanese researchers, as follows:
Table 1. Agricultural Mobile Marketplace Team
No.
1.
2
3.
Name
Ign Wiseto P Agung
Bengris Pasaribu
Eka Kelana
Institution
TELKOM
TELKOM
TELKOM
4.
Wulan Tri Wahyudi
TELKOM
5.
6.
7.
Sigit Hadi Prayoga
Dr. Ir. Yusep Rosmansyah
Ir. Nomi Br. Sinuhaji
TELKOM
ITB
Local Government
Position in Project
Chief Researcher
Project Manager
Accounting
Coordinator/Researcher
Technical Coordinator /
Researcher
Researcher
Researcher
Researcher
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No.
8.
9.
10.
11.
Name
Sri Sunardi
Masanobu Ushizaka
Kaoru Kushida
Shohei Natsuda
Institution
Kominfo
JTEC
JTEC
Sanyu Consultants
Inc. (SCI)
Position in Project
Researcher
Researcher
Researcher
Researcher
2. Summary of the Financial Statement
Summary of the financial statement until July 7th, 2012 is as follow:
Table 2. Summary of the Financial Statement
Budget
Approved (USD)
Item
Cost Spent
(USD)
Variance (USD)
Travel Expenses
19,967.00
19,947
20
Daily Allowances
11,575.00
8,550.452
3024.548
Correspondence Expenses
200.00
198.68
1.32
Shipping Fees + Misc
450.00
0.00
450.00
7,900.00
9,610.149
-1710.15
40,092.00
38,306.28
1335.719
Equipment Purchase Expenses
Total
Note: detailed expenditures are provided on the attachment.
a. Fund transferred by APT (phase-1) = USD 24,055.00
b. Cost spent until July 2012
= USD 38,306.28
c. Total Current Balance
= USD – 14,251.28
The gap of the fund transferred by APT (Phase-1) and cost spent until July 2012
meeting is USD 14,251.28 as describe in the above table. Detail information of this
financial statement is described in the Final Accounting Report.
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3. Brief Overview of Agricultural Mobile Marketplace (AgriNet)
Project
All researchers involved in this project, both researchers from Indonesia and Japan
actively supported all project activities. Some activities were virtually held via email,
telephone line, messenger, and other activities required a physical attendance of the
researchers (exchange of researchers).
In general, all project activities are comply with the project planning although some
adjustment are requiered due to some circumstances. The summary of project activities
are described in the tabel 3, while detailed project activities reports are located in the
Annex-1.
Table 3. Project Activities Planning
2011
Activity
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Des
Project Initiation
Requirement
Study
Prototype
Development
Field
Trial
Finalization
Adjustments
Some activity might have adjustments during project execution due to some
circumstances. In most cases, it is really difficult to find the time availability among
team members as well as coordinating with external entities. That is one of the reasons
that the actual project activities become a little bit of delay as shown in Table 4.
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Table 4. Actual Project Activities
2011
2012
Activity
May
Jun
Jul
Aug
Sep
Oct
Nov
Des
Jan
Peb
Mar
Apr
May
Project
Initiation
Requirement
Study
Prototype
Development
Field
Trial
Finalization
Exchange History
In November 2011, there was a project member change due to an internal
organization restructurization in Karo Regency. The member change is as follow:
Table 5. Exchange Researcher from Indonesia
Name of Researchers
Nomi Sinuhaji
Name of Organizations / Institutions
Head of Karo Regency Department of Farming and Agriculture
Change to
Agus Toni
Head of Karo Regency Department of Farming and Agriculture
And there is also some change also to our expert researcher from Sanyu Consultant
Japan, regarding to their schedule and availability. The member change is as follow:
Table 6. Exchange Researcher from Japan
Name of Researchers
1. Shohei Natsuda
Name of Organizations / institutions
Sanyu Consultants Inc. (SCI)
Change to
1. Nobutoshi Eguchi
2. Rie Kitao
Sanyu Consultants Inc. (SCI)
As for dissemination of the Agricultural Mobile Marketplace system, we have been
supported by officers from:
a.
b.
c.
d.
TELKOM Community Development Center (CDC)
Del Polytechnic of Information, Sumatera Utara
PT Sempurna Makmur Sejahtera as Service Provider
North Sumatra Province Government
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e. Ministry of Information and Communication of Republic of Indonesia (MIC)
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4. Summary of the Project Activities
a.
Project Initiation
On Project Initiation phase, team has specified location for further analysis of system
design which will be in Tanah Karo, North Sumatera. Tanah Karo is full with
commodity of export quality vegetables products such as scallion, broccoli, spinach,
etc. Therefore we proposed that those vegetables become the subject of content we are
going to fulfill in the mobile agricultural marketplace application.
Fig 1. Commodities mostly planted by farmers in Karo Regency
In this Project Initiation phase, we have also done a kick-off project meeting with the
Head of Agricultural and Farming Department in Karo Regency and Deputy of Major
Karo Regency. The kick-off then followed up with a basic survey to farmer area and
several traditional markets around Karo Regency.
Participant attended the kick-off project meeting includes Indonesian and Japanese
Researcher which already mentioned in the list of project team.
b.
Requirement Study
This is our first step to identify the problem and finding out what are exactly the need
of all stakeholders in Agricultural Industry, including farmers, farmer groups,
instructors and government. As described earlier in the previous chapter, we have
concluded that several problems have been emerged during our first visit study in
Tanah Karo, North Sumatera.
The main objectives in this phase is to find out what are exactly the problems which
farmers actually facing at that moment and what kind of solution we may need to
empowered their daily activity.
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While we were doing some survey and more in depth discussion with several farmers,
we have also identified several problems that they might need to be resolved.
Herewith are main problems we have identified in the farmer of Tanah Karo:
1. Farmers have no/little access to commodity prices information that is normally
settled by local government
2. Distance of agricultural plantation field to the market
3. Budget problem for cultivation and harvest in the farmer
4. Less of Knowledge Sharing among farmers for Agricultural Techniques
5. Lack of Local Government involvement on improving farmer’s profit and
farmer’s products
6. The use of mobile device among farmers and farmer group are common, but
mostly only for voice communication.
Price information required by the farmer, mostly on a real-time basis. For example,
the farmer needs to know how much the price of each commodity in the morning, in
the afternoon and also in the evening for tomorrow’s product offering. As we have
study on several days visit, the price differences are less than 5 %.
Based on what we have discussed earlier with the farmer group and local government,
we are agree that the price information will be effectively for 1 (one) day for actual
transaction. Therefore we show the product price in the mobile agricultural
marketplace application valid for only 1 (one) day.
The mechanism used in data collection is by utilizing farmers and government agency
in agricultural sector working together with local university students/lecturer. The
main source of product price information is the farmer, but in current stage it's only
the chief of farmers group known as "poktan" is involved in collecting the price
information and submitting it to the application. Meanwhile, the government agency
and local university's student will help the farmers in using the Smartphone to submit
the price information.
The collected price data will be stored in the centralized price database. The price data
has 2 statuses:
1. Incoming data, which is the fresh data from farmers.
2. Validated data, which is the incoming data that has been validated either by the
government or service provider.
Service provider is private sector, an IT company that helps both farmers and
government in the operation of the application. It will also make sure that should any
technical problem occur in the operation of the application, it will be handled
properly. This validation process is put in place to ensure that the price data is
reflecting the actual transaction price that occurs in the physical marketplace hence
avoiding fraudulent data being used that can create problems in the marketplace.
Farmers, government and other parties who are interested in the data can access it by
means of web streaming. It is pretty much resembling stock market price info, where
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the real-time price information can go down, up or stay flat for the whole day depends
on the recent and previous validated data. If the recent price goes up, it will be written
in green, if it goes down in red, and if it is flat in grey.
c.
Prototype Development
The Agriculture mobile marketplace was designed to meet the requirements of Tanah
Karo Regency in managing agriculture sector. The requirements are the followings:
1. The need of a mechanism in collecting the price information and stock level.
2. The need of a mechanism in forecasting local wheather condition
3. The need to facilitate farmers to find the final buyer that usually give better price
than the broker.
4. The need to facilitate farmers in finding source of finance to fund their farming
activities.
5. The need of an application that can provide an updated information on agriculture
product price and stock information through a big display that can be seen by
local communities.
6. The need of a facility for the government farming consultant to disseminate
farming knowledge required to improve farming products.
7. The mobile application must support affordable mobile phones.
The mappings between planned features and the requirements are the followings:
Table 7. Planned vs Implemented Features based on Requirement
Planned features
Requirement
Implemented Features
Commodity price information
provided by local government,
domestic price and
international price
when available.
The need of a mechanism
in collecting the price
information and stock
level.
Commodity price based
on transaction made.
Submitted by farmers,
validated by
government/service
provider
Commodity stock level
information provided by local
government and domestic as
well as international stock
level when available.
The need of a mechanism
in collecting the price
information and stock
level.
Available commodity
stock information.
Submitted by framers,
validated by
government/service
provider.
Price and stock level forecast.
n/a
n/a
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Planned features
Requirement
Local wheather forecast.
Along with price and stock
forecast, this will help farmers
to determine what and when to
plant.
The need of a mechanism
in forecasting local
wheather condition
Wheather forecast
retrieved from Google
wheather service.
Commodities stock
information and price are
accessible to buyers
through Mobile Marketplace
Application.
The need to facilitate
farmers to find the final
buyer that usually give
better price than the
broker.
Online negotiation room.
Online store for farming needs
such as seeds, fertilizers,
pesticides and farming tools.
Low to high end mobile device
support. Handsets with better
graphical and access capability
will be equipped with map
functions.
Platform for further mobile
broadband content and
application development.
n/a
n/a
Mobile Marketplace
where farmers can sell
their products and direct
buyers can find agri
products they want to
buy.
n/a
Mobile commerce where
anyone can sell/find
farming needs for sale
Android based mobile
phone. No map
functionality is
implemented yet.
The mobile application
must support affordable
mobile phones.
n/a
Implemented Features
Support further
development.
Some of planned features are not implemented due to no relevancies to the
requirements. The business functions derived from the collected requirements are
described using UML Use Case notation as the following:
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Fig 2. Agriculture Mobile Marketplace Business Use Case
Description of each use case are the followings:
Table 8. Implemented Features based on Requirement
Requirement
Use Case
Actors
n/a
Administration Government/Service
Provider
The need of a
mechanism in
collecting the price
information and
stock level.
Facility for the
government
farming consultant
to disseminate
farming knowledge
required to improve
farming products
Price/Stock
Information
Farmers
Government/Service
Provider
Knowledge
Management
Description
Agri Mobile Marketplace
user administration
functions: Add, Validate,
Delete
Price/Stock data
submission
Price/Stock data
validation
Farmers
Viewing farming
knowledge content
Government/Service
Provider
Adding farming
knowledge content
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Requirement
Use Case
The need to
facilitate farmers in
finding source of
finance to fund
their farming
activities
Financial
Support
The need to
facilitate farmers to
find the final buyer
that usually give
better price than the
broker
Product
Marketplace
The need of a
mechanism in
forecasting local
wheather condition
Wheather Info
n/a
Mobile
Commerce
Actors
Farmers
Government/Service
Provider
Financial Providers
Farmers
Government/Service
Provider
Buyers
Farmers
Government/Service
Provider
Farmers
Government/Service
Provider
The need of an
application that can
provide an updated
information on
agriculture product
price and stock
information
through a big
display that can be
seen by local
communities
Agri Data
Streaming
Others (Anyone other
than the designated
roles in Mobile
Marketplace
Application such as
direct buyers,
financial providers,
farming tools sellers,
etc.)
Farmers
Government/Service
Provider
Buyers
Others
Description
Requesting financial
support, viewing
financial support offers
Viewing financial
support request
Viewing financial
support request
Agri product offers
submission, viewing agri
product request by
potential buyers
Viewing agri product
offers and request
Agri product request
submission, viewing agri
product offers by farmers
*Viewing wheather
information
*Viewing wheather
information
**Items for sale
submission, viewing
items for sale
**Items for sale
submission, viewing
items for sale
**Items for sale
submission, viewing
items for sale
Viewing updated
price/stock information
Viewing updated
price/stock information
Viewing updated
price/stock information
Viewing updated
price/stock information
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* : The wheather information is still taken from google webservice. In the future it is
planned to use wheather sensor or BMG (Meteorogical and Geophysics Body) data.
** : The items for sale could range from farming needs (tractor, fertilizer, product
packs, etc) to items not related to farming (mobile phones, cars, etc).
The mapping between inital concept of the Agriculture Mobile Marketplace
application and current implementation is the following:
A. Platform:
In the initial concept, we plan to base the development on Java ODP. However, due to
Sun Microsystem's acquired by Oracle, it seems that Java ODP has been phased out
and so is the support. In order to avoid problems during development, we decided to
use Android platform instead.
B. Application Structure:
In the initial concept, the building blocks of the Agriculture Mobile Marketplace is the
following:
Fig 3. Agriculture Mobile Marketplace Initial Structure
The structure involves the reporting and geomapping modules. However, the related
features are not in the requirements therefore in the current version we postpone the
implementation of those modules. This decision was also influenced by the time
constraint that we faced in the development phase. In the near future, nevertheless, we
plan to develop these modules when time and budget allows.
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As a plus, we developed 3 additional features that were not in the original plan, but
required by Karo agriculture department:
1. Knowledge Management. Through this feature, the agriculture department
tasks in disseminating agricultural related knowledge can be made easier.
Agriculture consultant from the department can just submit the content and it
will be accessible to the farmers through the mobile application.
2. Financial Support Marketplace. This feature allows farmers to find funding for
their farming activities and for financial institutions such as banks or credit
union to publish their funding offerings. How the funding from the financial
institute finds its way to the right farmer is beyond the scope of the feature.
3. Commodity price information streaming. This feature allows the display of
realtime commodity price in public places using a big screen/television/digital
signage resembling stock price information streaming. In Karo regency, as
requested by the regent, we installed a big television that displays realtime
price information.
C. Configuration:
The initial configuration of Agriculture Mobile Marketplace application is the
following:
Fig 5. Initial Configuration of Agriculture Mobile Marketplace
Blocks circled in red were the initial development area. The planned use of Java ODP
has prerequisites in operator's infrastructure such as the existence of CMS, WAP GW,
SMSC and Wireless IN depends on the offered features.
In the implementation using android platform however, the configuration becomes
much simpler as the following:
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ANDROID SMARTPHONE
ANDROID SMARTPHONE
Agriculture Mobile Marketplace
Content Server
WIRELESS
BROADBAND
NETWORK
ANDROID SMARTPHONE
FIREWALL
Government
INTERNET
Service Provider
Price Info
Streaming
Fig 6. The final configuration of Agriculture Mobile Marketplace
In the final implementation configuration, the mobile operator components used to
provide content to Java ODP is no longer required, as we use Android platform. We
took simpler approach in service configuration wherein we only implement the
content server that will serve any type of request from Android phones. Content
rating, html content and multimedia content can be directly implemented in the
Android platform if necessary.
However, the drawback of this approach is that it requires a slightly more expensive
Android based smartphones in order for the farmers to be able to access the content.
The good news is that our lab research indicates a rising popularity of Android based
phones that will further stimulate mobile phone manufacturers to produce Android
phones in a more massive scale. This will hopefully drive the price of the smartphone
lower.
Additional component in the configuration is the use of administration and monitoring
terminals at government and service provider locations. These terminals are used by
the government officials and service provider to do daily administration of users and
content of application as well as data validation. The involvement of service provider
is necessary in this system to help the government in the daily operation of the
application. This will therefore help ensuring the sustainability of the system.
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d.
Field Trial
As we have finished on prototyping Mobile Agricultural Marketplace, we then went
and introduce our Mobile Application deployed in Android Handset to the farmers,
farmers group and local government especially in Agricultural Department.
Several key points we have accomplished regarding the objectives to solve the
problems, explained below:
Table 9. Problem and Solution Mapping for AgriNet System
No.
1.
2.
3.
4.
5.
Problems
Solutions
Farmers have no/little
access to commodity
prices information that
is normally settled by
local government
Distance of
agricultural plantation
field to the market
Team provides farmers with mobile and web
application as well as connectivity access to the
internet for commodity market price, settled by local
government.
With the use of mobile application, farmer then can
received new update of commodity information and
price from the market.
Therefore, the needs to travel from the plantation
field to the market now is almost unnecessary.
Budget problem for
One of the main services in Mobile Marketplace is
cultivation and harvest Funding Offering that can be provided by banks,
in the farmer
brokers or credit union. Therefore farmer can
publish their cultivation and harvest budget for third
party funding arrangement.
Less of Knowledge
Farmers are actively contributed to share some new
Sharing among
technique on Plantation and Agricultural topics.
farmers for
Other farmers on different location are able to read
Agricultural
and understand those new techniques by simply
Techniques
accessing through mobile application.
The use of mobile
With the existence of Mobile Agricultural
device among farmers Application on Mobile Handset, farmer then more
and farmer group are
active, creative and smart to manage agricultural
common, but mostly
information. Therefore we also help farmer by
only for voice
supporting free internet data mobile service during
communication.
the field trial.
*) Detail on farmers respond to the use of Mobile Marketplace is shown in Annex-7
e.
Finalization
As project team has shown the AgriNet, therefore farmer, farmers group and
instructor evaluate and review the recent issues stated on the objectives in the project
and see how this project related to it.
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Team has stated that this project has finished successfully as we shown detail
mapping on objectives and project activities in Table 10.
Table 10. Objectives related to Project Activity
No. Objectives
1. To study and clarify the requirements
2.
3.
4.
of contents that will promote
agricultural commodity market
transparency through the mobile
marketplace
To develop mobile marketplace
content application for agricultural
products in order to:
a. Help farmers in rural area to get
the best price for their agricultural
products
b. Help farmers in rural area to plan
for planting schedule and to decide
what to plant
c. Provide online store for farming
needs.
d. Enhance farmers’ market linkages.
e. Provide geographical location of
various information through map
visualization such as available
standing buyers locations,
transportation departure points,
market locations and farming
shops
To stimulate creative industry to
contribute
in
local
content
development that matches the need of
rural areas by providing a platform for
content and application development
To contribute in the improvement of
ICT access by means of wireless
broadband network in the rural area.
This will have positive impacts in
increasing the broadband penetration
rate hence will drive social and
economic development
Project Activity
Team has studied and clarified the
requirements stated in the item 4.b.
Team has developed prototype of Mobile
Marketplace Content Application for
Agricultural Products and done field
trials.
On detail of the objectives, we have
described later on the feature list of
AgriNet and how the farmers react to the
features.
Team has involved 2 (two) local service
providers within this project to help assist
farmers, farmers group, instructors as
well as local government on using
AgriNet.
Team has proposed the use of mobile
handset to gain access to the application
by using wireless broadband network that
covered through rural area.
Team has held several workshops, field
trials and study visit with all stakeholders.
Through those activities, people are
understood of ICT access by means of
wireless broadband network.
As this project has been finished, several AgriNet features still remain to be
implemented in future development (please refer to Table 11) and further approach to
local government, farmers and farmers group.
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5. Project Deliverables / Outputs
Based on the current Requirement Study, team has reviewed and gets some feedbacks
on how the acceptance of the feature and services we have created are become useful
for farmers, farmers group and local government.
Therefore team list proposed features and how are the features used during the field
trial. Some of features also proposed to put on further future development for some
specific reasons. Details of AgriNet’s features can be shown in Table 11.
Table 11. Features deployed in AgriNet
No. Features / Services
1.
2.
3.
4.
5.
6.
Commodity price information
provided by local government,
domestic price and
international price when
available.
Commodity stock level
information provided by local
government and domestic as
well as international stock
level when available.
Well
Tested
√
7.
Online negotiation room.
8.
Online store for farming needs
such as seeds, fertilizers,
pesticides and farming tools.
Remarks
Currently, we still on the
process of negotiating
with PT EDI Indonesia on
getting international
commodities stock and
price information.
√
Price and stock level forecast.
Local weather forecast. Along
with price and stock forecast,
this will help farmers to
determine what and when to
plant.
Farmers available in the area
along with their offer price.
Standing buyer/broker
available in the area along
with their bid price.
Future
Plan
√
Forecast Module is still
being developed. Due to
lack of collected data
during field trial, we need
more time for data
sample.
√
Farmers might not need
this features yet. Because
they are already familiar
by direct meeting with
buyer.
√
√
√
√
Page 20 of 56
No. Features / Services
9.
10.
Low to high end mobile device
support. Handsets with better
graphical and access capability
will be equipped with map
functions.
Platform for further mobile
broadband content and
application development.
Well
Tested
Future
Plan
√
Remarks
Not including the
map functions.
√
As designed on the proposal document, the deliverables expected on this project phase are:
a.
Android Based Mobile Marketplace Application
Android applications are written in the Java programming language. The Android
SDK tools compile the code—along with any data and resource files—into an
Android package, an archive file with an .apk suffix. All the code in a single .apk file
is considered to be one application and is the file that Android-powered devices use to
install the application.
Applications are usually developed in the Java language using the Android Software
Development Kit, but other development tools are available, including a Native
Development Kit for applications or extensions in C or C++, Google App Inventor, a
visual environment for novice programmers and various cross platform mobile web
applications frameworks.
Development Team has succeeded to develop and implement the Android Based
Agricultural Mobile Marketplace Application on the Android and now is on the field
trial by farmers in Regency of Karo.
There are several features and functions of the application, but mainly to maintain
commodities of farmer’s plantation price and open the marketplace for trading. Some
of the features are as follows:
a. Security Login for Farmers
b. Farmer Update Profile
c. Product Information, Price and Commodities
d. Price Offering and Bargaining for some product harvest
e. View Knowledge Base
f. Online Public Buy and Sell Farming Equipments
Detail of the User Interface Interaction on the mobile handset are shown in annex-4.
Page 21 of 56
b.
Web-Based Marketplace Application
A Web-Based user interface also provided and used by Polytechnic Del to monitor as
well as to provision registered farmer as members.
Fig 7. Web-Based Agricultural Marketplace Application
Detail of the User Interface Interaction on the Internet web browser is described on
annex-5.
c.
Field Trial
The limited field trial activity of Agrinet in Tanah Karo District involved several
stakeholders such as farmers, goverment officials, service provider and university
students, each has specific roles and responsibilities.
Fig 8. Mobile Agricultural Marketplace stakeholders
Page 22 of 56
During trial phase, 18 types of agriculture products have been listed in the system.
Subsequently, farmers will update the price information for each product daily. The
number of price data that has been submitted through the application so far has
reached about 33 row data. The price data update only occured within the first 2
weeks after the trial launched in mid May 2012. Since June there has been no further
price data update by farmers. This indicates a problem in the implementation.
The problem that we are facing right now is the difficulty in encouraging the farmers
to use the application hence updating price data to the aplication daily. Basically, by
introducing this application we intend to motivate the farmers to change their current
mechanism in sending the price information which is via SMS and telephone. The
cost of using application will be much cheaper than using SMS or telephone. The
following is the calculation we made in order to compare the two ways of sending
price data.
We assumed that the target buyer is 75 from traditional market, 25 from brokers, and
25 from end buyers such as supermarket, hotel and restaurant. We also assumed that
the frequency of data update by farmer is about 5 times per week or 20 times per
month. The component cost for data service (flash unlimited from Telkomsel) is
Rp.50.00/month, for SMS is Rp 120/SMS and for telephone call using TalkMania (the
cheapest phone call) is Rp 2000/100 minute (assume that farmers will make
communication 10 times during 100 minute with different potential buyers).
The cost for farmer to communicate with 75 target buyers and 20x price data update
per month can be calculated as follows:
1. Throught Agrinet (flash unlimited data service) the cost would be Rp 50.000
2. Through SMS the cost would be 75x20xRp120
3. Through telephone call the cost would be 75x(20/10)xRp.200.
The detail price comparison is as follows:
Table 12. Cost related to AgriNet Field Trial
No
The communication method
Price (Rp)
Total Price (Rp)
1.
Use Agrinet (Unlimited TELKOMSEL
Flash Rp 50.000/ month)
50.000.000
50.000
2.
Use SMS (@120/SMS)
120x75x20
180.000
3.
Use Telephone (Rp 2000/100 minute);
75x(20/10)x2000
300.000
The above table shows that the cost of using Agrinet is much cheaper than using SMS
and telephone call. Furthermore, with unlimited data service, farmers can use other
features of the application such as getting potential buyer information, agriculture
knowledge management, getting information of the sale of farming needs and
financing offers from the investor.
Page 23 of 56
d.
Involving Local Partners to sustain AgriNet
To maintain and to sustain our initiatives, we involve local partner near the
implementation area in North Sumatera to accompany during early implementation of
Agricultural Mobile Marketplace Project in Regency of Karo. The local partner is Del
Polytechnic of Information in Sumatera Utara.
This initiative also has purpose in helping local IT industry to grow. In this case, Del
Polytechnic of Information assigns the daily technical tasks to PT. Sempurna Makmur
Sejahtera, which will do the day-to-day operation, troubleshooting and supporting
user in mobile application installation. They will also act as the service provider.
With the initiatives of Senior General Manager (SGM) of TELKOM R&D Center, we
have signed MoUs with Del Polytechnic of Information, Sumatera Utara to help
maintain and sustain the project implementation in Regency of Karo.
Currently Del Polytechnic of Information, Sumatera Utara is very intense to help us to
guide farmers as well as government to use Mobile and Web Application.
Fig 9. Signing of MoU between TELKOM and PI Del
e.
Advanced of Human Resource Competencies
As a commitment to the project, all researchers involved in this project have obtained
some advantages to improve their technical capabilities and project experiences,
especially in scope of low altitude platform station.
To achieve the simply deployment device, technical competency in developing
mobile marketplace is very challenging as well as to carry out a field trial in the farm.
Page 24 of 56
We also experienced how to troubleshoot several obstacles of some users whom have
not familiar with touch screen handset.
In depth with the content of the application, some of the main topic on the application
is focusing on the importance of sharing knowledge among farmers. As an addition,
information about the price also becomes one of the important things to be reviewed
on every day basis by the farmer.
Regarding to that, we have strong believed that farmers should be able to improve
their knowledge, know first about the commodities price and also had a direct access
to the market by offering their harvest plan in the mobile marketplace.
In that reasons, TELKOM should be able to leverage the implementation of this
project to the other area as well as to the other group of farmers in Regency of Karo.
That is why we involve several local partners in North Sumatera to join our project
especially to sustain this Agricultural Mobile Marketplace System in the future.
Page 25 of 56
6. Workshop & Dissemination
a. Workshop Dissemination to Government in Karo Regency, February, 27-29, 2012
The goals of this workshop is to let users feel and experience all type of application
they might able to use regarding to vision and mission of the project.
For the importance of that reasons, we first have to synergize our effort with local
government, so that this project will be followed up and sustained in the near future.
Regarding to that, we conducted a local workshop with Government, especially with
Farming and Agricultural Department which resides in Regency of Karo.
The main purpose of this workshop is to find out what are the strong points of
problems that might occur during Field Trial.
Fig 10. Workshop Dissemination in Karo Regency
b. Dissemination to Farmers in Karo Regency, May, 1-3, 2012
Farmers are the main objectives which will become our main users of the
application, especially for android-based mobile application.
The most important point is to implement the Agricultural Mobile Marketplace
system in real farming area, because in the real field there are so many unexpected
problem and several difficulty.
As for addition, to know what best for the farmer, we measure our implementation
level by creating a feedback with farmers by using In Dept Interview method. With
this method, hopefully the result will help us to align, revise and adjust several
functions as well as repairing some problems in the application that might occur
during field trial.
Page 26 of 56
Fig 11. Application Dissemination in the Karo Regency
c. Dissemination with the Involvement on National Agricultural Exhibition, March,
2012
To stimulate other parties and gain some awareness among agricultural institution in
Indonesia, we have joined in the national level event, which held by Department of
Farming and Agricultural of Republik of Indonesia in Jakarta, last March 2012.
On that event, we have met several important persons and also business person
whom their business is on developing agricultural commodities in Indonesia.
The purpose of the exhibition also to acknowledge several effort we have been going
through in Regency of Karo.
Fig 12. Participating in National Agricultural Exhibition
Page 27 of 56
d. Endorsing other Government for the Agricultural Mobile Marketplace System,
November, 8, 2011
Since this project had been finished on development several modules, our team had
confidence enough to demonstrate and also to offer several other Local Government
to join as well as implement Agricultural Mobile Marketplace Project.
With the benefit of joining several Local Governments in the project, we hope that
this project will bring some benefit to the local government as well as to the farmer.
There is several local governments in West Java and also several government which
are resides not too far away from Regency of Karo that show some interest to
implement Agricultural Mobile Marketplace System.
Fig 13. Endorsing other Local Government to Implement Mobile Marketplace
Page 28 of 56
7. Impacts of the Agricultural Mobile Marketplace Project
Some advantages by accomplishing the system are:
For Team Members:
a. Have a knowledge on the traditional agricultural trading
b. Know the value chain for agricultural commodities product
c. Understand the role of each party in the Government especially related to
Farming and Agricultural activities.
d. Experienced on developing an application on android-based handset with touchscreen capability to connect to the marketplace system through the Internet.
e. With the system, there is wide-open possibility to create other services and put
additional specific content for the improvement of farmer’s live.
For the Farmers :
a. Getting to know a new communication system that allows farmers to be reached
easily, share some information as well as broaden their network for agricultural
trading.
b. New communication system that allows farmers to be reached easily, share some
information as well as broaden their network for agricultural trading.
c. Providing a new way for the farmer to do some parts of their daily activities
using smartphones.
For the Government :
a. To show the government of Indonesia, that there is new platform, which allows
farmers, government and also other parties to collaborate actively on improving
a farmer’s live.
b. The system is stable enough and can be operated very well in several rural
locations by using a wider coverage cellular operator in Indonesia, in example
we’re using TELKOMSEL.
For APT Country Members :
a. As this project has been funded by APT, therefore we would like to offer the
same Mobile Agricultural Marketplace solution to other countries, especially in
Asia Pacific region.
b. Asia Pacific countries have common climate and weather conditions which able
to produce fruit and vegetables with good qualities. Therefore the method of
agricultural farming and plantation should be no significantly different.
c. Team agrees to setup a website on the internet, to be accessible by all APT
Members to access the mobile and web based application source code
(http://118.97.180.123:8084/MobileMarketplaceWebClient).
Page 29 of 56
8. Project Sustainability
The sustainability of the implementation of the system based on the market need is very
important. That’s why we conducted several activities in Regency of Karo and invite
several local partners to join the Agricultural Mobile Marketplace Research.
In order to ensure the continuity of the project, all team members have considered
continuing the research of Agricultural Mobile Marketplace System. Some efforts to ensure
the sustainability of the implementation of the system are:
•
Improvement of the Agricultural Mobile Marketplace System based on the trial
feedback; such as enhance the easy reading of the application, improvement of the
respond speed and securing the communication as the part to avoid fraud.
•
Working with government bodies that have capacities in endorsing and encouraging
the use of application in agricultural sector. From the start of the project we have
involved Agriculture department as well as Communication and Information
Department (Kominfo).
•
Involving local partners to help maintain the day-to-day operation and user support
of the application. In this case, we involved Del Polytechnic of Information in North
Sumatra and PT. Sempurna Makmur Sejahtera to act as service provider.
As we have explained before, the key point of the sustainability of the project is to ensure
that all stakeholders such as farmers, government and content provider are actively using
the mobile and web marketplace application.
In addition, the Agricultural Mobile Marketplace System is much needed as a completion
part of the improving farmer’s live and to ensure that they can share information as well as
trade among farmers and buyers.
Page 30 of 56
9. Lesson Learned
Some lessons learned from this project are as follow:
a. The implementation of IT in Rural Area is very important, not only for farmer, but
also for the society to get the best quality product with cheaper price. We realized
that the distribution of IT knowledge is not equal in every area. Because of that, IT
related project should be developed gradually in more areas.
b. Collaboration among researchers from some different locations can be effectively
accomplished electronically via both Internet and telecommunication facilities.
c. Intensive coordination between team members, government as well non-government
organization and also farmers is very needed to make sure that the implementation
of the system is running well.
d. The problems/limitations of this limited Agricultural Mobile Marketplace trial may
be in the area of:
o Stability of strength of the signal, where there is strong signal the internet
connection speed can be quite fast.
o Client access by using android-based handset. This is due to some farmers are
not used to using touch mechanism on a small area of smartphone's touch screen.
o Security of the system during the communication on the application, where there
can be fraud during filling some information.
o Lack of farmers & government officials knowledge about the android platform
and internet, especially this is the first time for farmers to use Android.
Page 31 of 56
10. Future Plan
a. All team members consider to do further research regarding the other method to
communicate among farmer that can give as an alternative solution despite of
trouble on the low strength of cellular signal.
b. In future implementation team agree to collaborate with other government that has
interest on improving farmer’s live. In this collaboration, Agricultural Mobile
Marketplace System deployed in Regency of Karo will be used as a references
model.
c. This model of mobile marketplace is the first research in this area, thus team
consider to publish the result in the national and international forum, to get the input
to enhance the system and also get opportunity for wide implementation.
d. All team members consider to do a further pilot project based on this mobile
marketplace model since this project showed that the model could be very effective
and helpful for stakeholders.
11. Annexes
a. Annex-1 : Detail APT Mobile Agriculture Marketplace Development Activity
b. Annex-2 : Analyze and Gathering Detail User Requirement from Government and
Farmers at Regency of Karo
c. Annex-3 : Involvement on Agricultural National Exhibition
d. Annex-4 : Agricultural Mobile Marketplace Application User Interface
e. Annex-5 : Agricultural Web Application User Interface
f. Annex-6 : Dissemination of Mobile and Web Application to Farmers and Local
Government in Regency of Karo
g. Annex-7 : Feedback Summary of Mobile and Web Application for the Chief of
Farmer
h. Annex-8 : Final Report Preparation Meeting
Page 32 of 56
Final Report
Agricultural Mobile Marketplace Project
Annex-1
DETAIL APT MOBILE AGRICULTURE MARKETPLACE
DEVELOPMENT ACTIVITY
1. Preliminary Meeting
Date
Venue
Agenda
Atendee
Meeting Results
Remarks
: June, 16, 2011
: Departement of Farming and Agriculure Office of Karo
Regency
: 1. Project introduction
2. Preliminary discussion with Karo Regency Officers
3. Farmer and field visit
: 1. Eka Kelana (TELKOMRDC)
2. Bengris Pasaribu (TELKOMRDC)
3. Nomi Sinuhaji (Karo Regency)
4. Munartha Ginting (Karo Regency)
5. Marben Sinurat (Karo Regency)
: 1. The project was introduced to assigned member from
Karo Regency
2. Karo Regency Local Government commited to
support and involved in the project execution
3. Brief describtion of field condition in Karo Regency
was acquired during the visit
: Member consolidation, role and responsibilities, and
further activities scedule are required for next meeting
2. Project Planning
Date
Venue
Agenda
Atendee
Meeting Results
TELKOM R&D Center
: July, 18th, 2011
: TELKOM RDC Office, Bandung
: Member consolidation, role and responsibilities, and
activities scedule discussion
: 1. Ir. Naomi B. Sinuhaji (Pemkab Karo)
2. Munartha Ginting SP (Pemkab Karo)
3. Marben Sinurat (Pemkab Karo)
4. Eka Kelana (Telkom RDC)
5. Bengris Pasaribu (Telkom RDC)
6. Wulan Tri Wahyudi (Telkom RDC)
7. Sigit Hadi Prayoga (Telkom RDC)
8. Yusep Rosmansyah (ITB)
: - Presentation of Karo Regency farming and
agriculture potencies and its agricultural marketplace
- Presentation of Karo Regency’s agricultural programs
- Role and responsibilities are assigned to project
members
Final Report
Agricultural Mobile Marketplace Project
Remarks
Activity schedule and expected results are described
:
3. Business Requirement Analysis
Date
Venue
Agenda
Atendee
Meeting Results
Remarks
: August, 1st – September, 6th, 2011
: JTEC Office, Tokyo
: - Project introduction and consolidation with Japan
Researchers
- Preliminary business requirement analysis
- Site visit and benchmark
: Eka Kelana (TELKOMRDC)
Wiseto P Agung (TELKOMRDC)
Yusep Normansyah (PT ACI)
Wulan Tri Wahyudi (TELKOMRDC)
Masanobu Ushizaka (JTEC)
Shohei Natsuda (SANYU Consulting)
: Draft of business requirement
:
4. Field Survey
Date
Venue
Agenda
Atendee
Meeting Results
Remarks
TELKOM R&D Center
: September, 19-20, 2011
: Karo Regency
: a. Meeting with Head of Karo Regency
b. Project presentation
c. Field survey
: Mustapa Wangsaatmadja (TELKOMRDC)
Eka Kelana (TELKOMRDC)
Bengris Pasaribu (TELKOMRDC)
Kena Ukur Karo Jambi Surbakti (Karo Regency)
Nomi Sinuhaji (Karo Regency)
David (Karo Regency)
Masanobu Ushizaka (JTEC)
Nobutoshi Eguchi (SANYU Consulting)
Rie Kitao (SANYU Consulting)
: a. Meeting with Head of Karo Regency is conducted
and he commited to support the project held in Karo
as piloting site.
b. Project presented to Karo Regency’s officers and get
some inputs and feedbacks.
c. Field survey to farmers, broker, and traditional
markets (Tigapanah and Merek)
:
Final Report
Agricultural Mobile Marketplace Project
5. Progress Update
Date
Venue
Agenda
Atendee
Meeting Results
Remarks
: November, 9-10, 2011
: Departement of Farming and Agriculure Office of Karo
Regency
: 1. Project status report
2. Action plan (application trial) discussion
: Eka Kelana (TELKOMRDC)
Bengris Pasaribu (TELKOMRDC)
Agus Toni (Karo Regency)
Karo Regency Officers
: 1. Project status reported
2. Action plan discussed
:
6. Dissemination and Resource Finding I
Date
Venue
Agenda
Atendee
Meeting Results
Remarks
: November, 7, 2011
: Del Polytechnic of Information, Laguboti, South Sumatera
: 1. Project dissemination
2. Resource finding
: Eka Kelana (TELKOMRDC)
Bengris Pasaribu (TELKOMRDC)
Wulan Tri Wahyudi (TELKOMRDC)
Robert (TELKOM DBS)
Arlinta (Del Polytechnic of Information)
Inge (Del Polytechnic of Information)
: 1. Project presented to Del Institute
2. Del Institute commited to support the project
:
7. Dissemination and Resource Finding II
Date
Venue
Agenda
Atendee
Meeting Results
Remarks
TELKOM R&D Center
:
:
:
:
November, 8, 2011
Tarutung Regency, South Sumatera
Project introduction
Eka Kelana (TELKOMRDC)
Bengris Pasaribu (TELKOMRDC)
Wulan Tri Wahyudi (TELKOMRDC)
Robert (TELKOM DBS)
: Project introduced to Head of Department of Farming and
Agricultural of Tarutung Regency
:
Final Report
Agricultural Mobile Marketplace Project
8. Signing of Marketplace Sustainability Program with Del Polytechnic
Date
Venue
Agenda
Atendee
Meeting Results
Remarks
: December, 14, 2011
: TELKOM R&D Center, Bandung
: 1. Project overview
2. Signing of Memory of Understanding (MoU)
3. Explanation of Marketplace Sustainability Program
4. Sharing and Discussion
: Eka Kelana (TELKOMRDC)
Bengris Pasaribu (TELKOMRDC)
Wulan Tri Wahyudi (TELKOMRDC)
Mustapa Wangsaatmaja (TELKOMRDC)
IGN Wiseto Prasetyo Agung (TELKOMRDC)
Arlinta (Del Polytechnic of Information)
Inge (Del Polytechnic of Information)
: 1. Project presented to Del Institute
2. Both parties agree to address the importance of
sustaining Agricultural Mobile Marketplace Program
3. Signing of MoU between TELKOMRDC and Del
Polytechnic of Information.
4. Del Institute commited to support the project
:
9. Mobile App and Web App Final Development
Date
Venue
Agenda
Atendee
Meeting Results
Remarks
TELKOM R&D Center
: November, 2011 - March, 2012
: TELKOM R&D Center
: 1. Modules Development
2. Review and Test
3. Evaluate and Publish Web Apps on Hosted Server
4. Evaluate and Deploy Mobile Apps on Android
Handset
: IGN Wiseto Prasetyo Agung (TELKOMRDC)
Eka Kelana (TELKOMRDC)
Bengris Pasaribu (TELKOMRDC)
Wulan Tri Wahyudi (TELKOMRDC)
Sigit Hadi Prayoga (TELKOMRDC)
: 1. Final Development
2. Modules Deployment
3. Develop Test Plan and Create Test Result
4. Trial Mobile and Web Application
:
Final Report
Agricultural Mobile Marketplace Project
10. Workshop and Fact Finding with Local Government in Karo Regency
Date
Venue
Agenda
Atendee
Meeting Results
Remarks
: February, 22, 2012
: Departement of Farming and Agriculture, Regency of
Karo, North Sumatera
: 1. Workshop on the importance of ICT for Rural
2. Mobile Agricultural Project Dissemination
3. Gather several Issues with Government Involvement
: 1. Eka Kelana (TELKOMRDC)
2. Bengris Pasaribu (TELKOMRDC)
3. Wulan Tri Wahyudi (TELKOMRDC)
4. Robert (TELKOM DBS)
5. Staffs from Dept of Farming & Agriculture Office of
Karo
: 1. Project presented to Government
2. Understand on the importance of ICT for Rural and
Build a strong relation to Agricultural Mobile
Marketplace Project.
3. Gathered several issue for the needs of farmers during
the phase of field trial.
:
11. Field trial of Application
Date
Venue
Agenda
Atendee
Meeting Results
: February, 27-29, 2012
: Departement of Farming and Agriculture, Regency of
Karo, North Sumatera
: 1. Discussion and Report to the Head of Agricultural and
Plantation Department in the Regency of Karo
according to the previous meeting in Bandung
(February 22th, 2012).
2. Discussion with local government and evaluate the
result of trial and discuss about the action plan.
: 1. Eka Kelana (TELKOMRDC)
2. Bengris Pasaribu (TELKOMRDC)
3. Wulan Tri Wahyudi (TELKOMRDC)
4. Robert (TELKOM DBS)
5. Staffs from Dept of Farming & Agriculture Office of
Karo
: Head of Agricultural and Plantation of Regency of Karo
put some direction to the team according the plan to
launch and report Mobile Marketplace Application in
2012 to the Governor Regency of Karo.
The result of field trial has shown that mobile application
has able to be used by all farmers and gain positives
TELKOM R&D Center
Final Report
Agricultural Mobile Marketplace Project
respond from several Farmer Group.
On February 28th 2012, we have setup an environment to
test Mobile Agricultural Marketplace in remote location in
Tanah Karo. Therefore we can find out how application
operate and running in several locations and with different
type of mobile connectivity (GSM or CDMA).
Below are the result of the Application trial related to the
Mobile Network signal strength :
No.
Location
1.
Pasar Tiga
Panah
Kabusjahe
Kobucolia
Namanteran
Barusjahe
Tongging
Simpang Empat
2.
3.
4.
5.
6.
7.
GSM
Signal
¤¤¤
CDMA
Mobile
Signal App QoS
¤
¤¤¤¤
¤¤
¤¤¤
¤¤¤
¤¤
¤¤
¤¤¤
¤¤
¤¤
¤
¤¤
¤
¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤
¤¤
¤¤¤¤
*) ¤ : indicating signal strength
Several cases indicate the connection is good, but we are
unable to upload an image through mobile application.
That shows some instability of mobile network
connection.
On February 29th 2012, we’ve met Head of Farming
Department of North Sumatera Province. Some result of
the meeting are :
1. From the meeting with the Head of Agriculture,
Regional Secretary, and the communication with the
Deputy Governor, our team made some agreement
with Karo’s Agricultural Department to do an
approach to the Provincial level of Agriculture Office
regarding this 2012 program plan.
2. On the contact of the local government, the team
scheduled a discussion with Head of Agricultural of
North Sumatera Province and committed to deliver the
program in 2012 plans include dissemination and
application launching in North Sumatra by the
Governor or the Minister.
3. Head of Agricultural of North Sumatera Province gave
directions to be followed up by sending an official
TELKOM R&D Center
Final Report
Agricultural Mobile Marketplace Project
Remarks
letter from TELKOM to the Governor of North
Sumatra about this program, and asked for time to do a
presentation program plans including launching and
dissemination of this in 2012.
4. After meeting with Head of North Sumatra Province,
we have some expectation that the launching of
Mobile Marketplace in Karo, can be done locally and
all costs associated with implementation shall be
handled by TELKOM.
5. Sumatra Province Agriculture Department also
proposed that there should be some exposure to the
Acting Governor of North Sumatra by the Board of
Directors of TELKOM to gain a strong support for the
dissemination of Sumatra.
6. There are different views from Leader of North
Sumatera and Karo Regency, particularly about future
plans on launching. However they both agreed that
they have to coordinate more often about future plans.
Therefore they have scheduled the meeting to be held
on March 1, 2012 in Medan.
7. On February 27, 2012 and February 29, 2012 we have
conducted a meeting with service providers to explore
the possibility to support this program. The results of
the meeting:
a. Service providers have to understand the
concept of systems prepared by TELKOM.
b. Service providers will develop the concept of
the operation of the service provider ecosystem
in support of this program.
c. Service providers will form a solid team and to
develop programs and its roadmap, so that it
can continuously be able to support the vision
of this program.
d. Service provider is ready to support the future
plan of further trial.
: Evaluation:
From the results of this trial, we can conclude that the
application can operate in some Farmer Group locations.
But for the image upload feature should still be resolved
because of the network cellular signal is not quite strong
neither they experienced a slow data speeds.
Recommendation :
As a proposed solution to those conditions, Farmers can
move away to where the signal is stronger like at Local
Government Office, District Office or at Farmer Group
TELKOM R&D Center
Final Report
Agricultural Mobile Marketplace Project
site to upload images. In addition farmers can also use an
existing image data in the application, but then they need
to add a new description.
12. Involvement in National Agricultural Exhibition
Date
Venue
Agenda
Atendee
Meeting Results
Remarks
: March, 2012
: Departement of Farming and Agriculure, Jakarta
: 1. Mobile Agricultural Project Exhibition
2. Networking to endorse other parties involvement
: Eka Kelana (TELKOMRDC)
Bengris Pasaribu (TELKOMRDC)
Wulan Tri Wahyudi (TELKOMRDC)
Agus (TELKOM CDC)
Staffs from Dept of Farming & Agriculture Office of Karo
: 1. Project presented to Farmers
2. All parties had experienced hands on training of
Agricultural Mobile Marketplace Application
3. Hands on of Web Content Provisioning for Third
Party Content & Service Provider.
:
13. Dissemination of Final Mobile and Web Application to Karo Regency
Date
Venue
Agenda
Atendee
Meeting Results
TELKOM R&D Center
: April, 2012
: Departement of Farming and Agriculure Office of Karo
Regency
: 1. Project Dissemination
2. Hands on Training of Mobile and Web Application
3. Trial and Get Feedbacks from Chief of Farmer
4. Review Feedback
5. Finalize and Revise Application
: Eka Kelana (TELKOMRDC)
Bengris Pasaribu (TELKOMRDC)
Sigit Hadi Prayoga (TELKOMRDC)
Agus (TELKOM CDC)
Masto (Del Polytechnic of Information)
Denny (Del Polytechnic of Information)
Benny (Third Party Content & Service Provider)
3 (three) Chief of Representation of Farmer
Staffs from Dept of Farming & Agriculture Office of Karo
: 1. Project presented to Farmers
2. All parties had experienced hands on training of
Agricultural Mobile Marketplace Application
3. Hands on of Web Content Provisioning for Third
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Agricultural Mobile Marketplace Project
Party Content & Service Provider.
Remarks
:
14. Launching Preparation
Date
Venue
Agenda
Atendee
: May, 1-3, 2012
: Departement of Farming and Agriculure Office of Karo
Regency
: 1. Diskusi program Agrinet
2. Training Aplikasi (hand on)
3. Feedback gathering
: TELKOM
1.Agus Mahpudin
2.Bengris P
3.Sigit Hadi P
4.Eka Kelana
PemKab Karo
1. Agustoni Tarigan
2. Robert Parangin-angin
3. Suriani Ginting
4. Jumi Hendri Barus
5. Janlisman Purba
6. Armiwati Sembiring
7. Ripka Prianti Ginting
8. Firman Bangun
9. Wiltomart Sihombing
Del Polytechnic of Information (Pidel) :
1. Benny Lumbantoruan
2. Masto Sitorus
Service Provider :
1. Benny Arinta Bangun
Instructor :
1. Juli Ester Sembiring
Meeting Results
TELKOM R&D Center
Farmer Group :
1. Sadrah Sembiring
2. Jona Bukit
: a. AgriNet program exposure to the local government of
Karo Regency, Department of Agriculture and the
Department of Communications and Informations. On
this occasion, we have discussed the progress of
program implementation, dissemination plan and
Final Report
Agricultural Mobile Marketplace Project
Remarks
launching the program by the governor.
b. Detailed discussion of cooperation between TELKOM
and Pidel dissemination. Discuss future plans and
detailed implementation.
c. Implementation of training applications with Farmer
Group, Instructors, Service Provider, as well as with
local government Karo.
: Follow-up plan:
a. Karo Regency will start a field trial of mobile
marketplace application regarding the demand of
using the application by the Province Government,
Farmer Group and Instructors. All stakeholders will
enrich the data on the application. Local Government
will determine where the location of the LCD big
screen, where to place the computer as well as
providing the best picture of Governor and Deputy of
Governor.
b. Del Polytechnic of Information (Pidel) will make
budget changes according to the new activities in
recent development. Those includes new detail plan,
budget, preparation of the implementation and training
as well as some additional material might required
such as preparation of souvenirs, backdroop, banners,
book materials, brochures with the logo required.
c. TELKOM DBS (specialized for Small and Medium
Enteprise Customer) will provide Internet Access
(TELKOM Speedy) to cover the needs by the district
government (2 locations in Karo Regency and 5
locations in other area). Fee of TELKOM Speedy and
other additional cost will be paid by PIDEL for one
year.
d. Service Provider, PT Selamat Sempurna Sejahtera,
will do the promotion part such as promoting of
commodity, update user farmers, buyers user update
user data validation with the district government. All
the cost of payments made to the Service Provider will
be given to PIDEL as their evidence of achievement
agreed as Key Performance Indicator (KPI) targeted to
both parties.
e. TELKOM will make updates to the application of
particular design applications (including photo regent
and deputy regent, TELKOM advertising plus voice),
TELKOM R&D Center
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Agricultural Mobile Marketplace Project
the function TELKOMGroup operator protection.
Adding the location commodities (by modifying the
category), the preparation of a brochure design and
bannex for training, the addition of the initial
appearance of the application with the logo TELKOM
and transfer the application to the data center
DivMedia.
f.
Input from training and trial results are as follows:
• Looking at the performance of applications on the
server R&D Center, it is necessary to put the
Server in Multimedia Division as well as to move
out the applications.
• Need some addition of a service provider contact
menu to allow users to communicate for
operational support and technical assistance when
needed.
• The addition of features without the need to update
the product prices mengcreate new commodities.
15. System Testing & Validating
Date
Venue
Agenda
Atendee
Meeting Results
Remarks
TELKOM R&D Center
: July, 16-20, 2012
: JTEC Office, Tokyo
: 1. Demo & Testing the Agriculture Mobile
Marketplace.
2. Validating the Architecture, User Interface and
Business Model of Agriculture Mobile Marketplace.
3. Discussion on issues related to the implementation
4. Discussion on final report
: 1. Bengris Pasaribu (TELKOMRDC)
2. Sigit Hadi Prayoga (TELKOMRDC)
3. Eka Kelana (TELKOMRDC)
4. Sri Sunardi (KOMINFO)
: 1. Feedback from Japanese expert regarding the
application architecture and user interface.
2. Feedback from Japanese expert regarding the
dissemination and implementation of the technology.
3. Feedback from Japanese expert regarding the draft of
final report.
:
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Agricultural Mobile Marketplace Project
16. National AgriExpo 2012
By collaborating with other department in TELKOM, R&D Center invites Community
Development Center (CDC) to work with. On March 30 until April 1 2012, we show
AgriNet on National Agricultural Exhibition held by Ministry of Farming and
Agricultural in Jakarta. In this exhibition, we have visited by several important key
person such as ex-Ministry of Farming and Agricultural of Republic of Indonesia,
Japanese Expertise on Farming Technology, several community and educational
institution.
They tried the agricultural mobile marketplace application and gave a positive feedback,
so that this application will help farmers to improve their lives and gain more benefit on
market transaction in the future.
Some participants also expect that the application will be developed later and used by
other community in different field.
17. Application Development Progress Highlight
On November 2011, the application development is completely done. The application
developed are an Android-based application as mobile client application and also a
Web-based application as a backroom application. The development process was
following Telkom’s application development framework which comprises some serial
processes including business requirement gathering, system design, system analysis, test
planning, and test reporting.
18. Farmer’s Feedback Review
Mobile and Web Application had been demonstrated to all parties from Chief of
Farmers, Third parties Content and Service Provider and Staffs of Department of
Farming and Agricultural of Karo Regency.
We also collect some feedback from farmers and staffs from Government of Regency of
Karo. There are some expectation and hope with deployment of this services, especially
to sustain the information dissemination among farmer as well as exchanging price
information from local traditional market.
Detail of feedback might describe later on the annex-7.
TELKOM R&D Center
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Agricultural Mobile Marketplace Project
Annex-2
ANALYZE AND GATHERING DETAIL USER REQUIREMENT
FROM GOVERNMENT AND FARMERS AT KABUPATEN KARO
Fig 2-1. Discusssion among farmers, Indonesian and Japanese researchers
as well as local government
Fig 2-2. Meeting of Head of TELKOM R&D Center with The Regent of Karo Regency
TELKOM R&D Center
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Agricultural Mobile Marketplace Project
Fig 2-3. Field Surveys to find detail requirement for mobile marketplace features and
services
Fig 2-4. In depth discussion with brokers as well as farmers
TELKOM R&D Center
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Agricultural Mobile Marketplace Project
Annex - 3
Involvement on Agricultural National Exhibition
Fig 3-1. Ex-Ministry of Agricultural and Farming of Indonesia visit AgriNet booth
Fig 3-2. Some guess mostly come from education institution
TELKOM R&D Center
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Agricultural Mobile Marketplace Project
Fig 3-3. Enthusiasts guest visitor come from some colleges and universities
Fig 3-4. Guess also visit AgriNet booth from community of agriculture and farming
TELKOM R&D Center
Final Report
Agricultural Mobile Marketplace Project
Annex-4
Agricultural Mobile Marketplace Application
Fig 4-1. User Login on
Mobile Apps
Fig 4-2. List of Commodities
Managed in Mobile Apps
Fig 4-3. Detail of
Commodity with Price
Information
Fig 4-4. Knowledge
Information Sharing among
Farmers
Fig 4-5. Updating the
Current Commodity Price
Fig 4-6. Commerce Features
by Offering Farmer’s
Commodity
TELKOM R&D Center
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Agricultural Mobile Marketplace Project
Annex-5
Agricultural Web Application User Interface
Fig 5-1. Frontend Web AgriNet
Fig 5-2. User Profile on Web AgriNet
TELKOM R&D Center
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Agricultural Mobile Marketplace Project
Fig 5-3. User Menu on Web AgriNet
Fig 5-4. Sharing Knowledge on Web AgriNet
TELKOM R&D Center
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Agricultural Mobile Marketplace Project
Annex-6
Dissemination of Mobile and Web Application to Farmers and Local Government
in Regency of Karo
Fig 6-1. Explaining how the mobile application work on Mobile Handset
Fig 6-2. Dissemination to Service Provider and Farmer Group
TELKOM R&D Center
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Agricultural Mobile Marketplace Project
Fig 6-3. APT Project contribute by giving mobile handsets to farmer group
Fig 6-4. Getting feedback from Farmer regarding of the use of Mobile Application
TELKOM R&D Center
Final Report
Agricultural Mobile Marketplace Project
Annex – 7
Feedback Summary of Mobile and Web Application from the Chief of Farmer Group
Base on recent dissemination to farmers groups and instructors, team use in depth interview
method to gain some feedbacks. Currently farmers groups are mostly senior high school
graduates, but they had already known of recent internet technology. As for instructors, they
have a good education background in fact some of them are university graduates.
As a global overview, all the end users are quite familiar on using mobile phone as they get
used to it for supporting every day communication activities. Almost 50% of the farmers
groups are familiar with the internet while all the instructors are commonly use the Internet
to support their daily operations. Most of the farmers groups also use personal computer
(PC) to access the internet, while the instructors use both mobile phone as well as PC to
access the internet.
For internet connectivity, most of the end users use TELKOM Speedy (ADSL) which
already setup in their home and some are using mobile phone to connect to the internet. As
for the farmers groups, the use of internet in the mobile phone has also been introduced
during this application trial.
The following are the summary of the feedback:
1. Instructors and Farmers Groups say that they are not aware of any application
related to agricultural and plantation besides of Mobile Marketplace Agricultural
Services.
2. Instructors and Farmers Groups confirm the usability of services and features
already tried in Mobile Marketplace Agricultural Services. They mostly agree with
the existence of information about commodity price, farming knowledge, supply and
demand, auction service, weather info and trading of farming equipment. They also
propose for an online payment transaction to ease payment among users.
3. Regarding to financing of the cultivable, currently farmers are not really required to
bring such feature into mobile services. They felt convenient enough by doing it
offline.
4. Further request for development are also noted such as :
a. Modern Farming
b. Cultivation
c. Fertilization Technique
d. Proper Pesticide Usage
Respondents also provide feedback for mobile cellular data connectivity service such as
speed for data update, responsiveness of mobile application. For instructors, the result for
connectivity and responsiveness are quite good. But for some farmers, they require more
stable and reliable data connection, because farming location mostly is in remote areas.
TELKOM R&D Center
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Agricultural Mobile Marketplace Project
Annex – 8
App Testing & Validation Meeting
Fig 8-1. Application Validation & field trial result Discussion
Fig 8-2. App Testing & Discussion with Japanese experts
TELKOM R&D Center