General Advertising Rate Card 2015

Transcription

General Advertising
Rate Card 2015
No. 81 | Effective January 2, 2015
A Platform as Powerful
as the People Who Use It.
Table of Contents
PAGE
Circulation3
Global Non-Publishing Dates
4
GLOBAL / US
The Global Journal Overview
5
Global Edition Rates
6
National Edition Rates
8
Eastern Edition Rates
10
Central Edition Rates
11
Western Edition Rates
12
Regional Advertising
13
AMERICAS / ASIA / EUROPE
Americas / Asia / Europe Overview
14
The Wall Street Journal Americas
15
The Asia Edition of The Wall Street Journal
17
The Europe Edition of The Wall Street Journal
19
MATERIAL SPECIFICATIONS
Material Specifications
21
Contract Printing
30
Terms and Conditions
31
Worldwide Advertising Sales Offices
32
For more information, visit our Advertising Sales Web site at wsjmediakit.com
2015 | GENERAL ADVERTISING RATE CARD | 2
Print Circulation
THE GLOBAL EDITION OF THE WALL STREET JOURNAL*: 1,495,108
THE WALL STREET JOURNAL U.S.: 1,356,291
THE ASIA EDITION OF THE WALL STREET JOURNAL: 73,321
THE EUROPE EDITION OF THE WALL STREET JOURNAL: 65,496
* Includes The Wall Street Journal, the Asia Edition of The Wall Street Journal and the Europe Edition of The Wall Street Journal.
Sources: March 2014 AAM Publisher’s Statement (U.S.); ABC UK Jan-June 2014 (Europe); BPA Worldwide Jan-June 2014 (Asia)
Global Non-Publishing Dates
The Wall Street Journal is published Monday to Saturday, except on the days listed below.
The Wall Street Journal | Non-Publishing Days
January 1
January 19
February 16
May 25
July 4
New Year’s Day
Martin Luther King Day
Presidents’ Day
Memorial Day
Independence Day
September 7 Labor Day
November 26 Thanksgiving Day
December 25
Christmas Day
The Asia edition of The Wall Street Journal and the Europe edition of The Wall Street Journal are published
Monday to Friday, except on the days listed below.
The Asia Edition of The Wall Street Journal | Non-Publishing Days
January 1
New Year’s Day
February 19
1st day of Lunar New Year
February 20
2nd day of Lunar New Year
April 3
Good Friday
December 25
Christmas Day
December 28
Boxing Day
The Europe Edition of The Wall Street Journal | Non-Publishing Days
January 1 New Year’s Day
April 3
Good Friday
April 6
Easter Monday
May 1
May Day
May 25
Spring UK Bank Holiday
December 25 Christmas Day
December 28
Boxing Day
The Global Edition
GLOBAL IMPACT. THINK WSJ.
With a global audience of 4.0 million, WSJ is the world’s leading business publication. Comprising
The Wall Street Journal, the Asia Edition of The Wall Street Journal and the Europe Edition of
The Wall Street Journal, the Global Edition is by far the best way for marketers to reach the world’s
business leaders, active investors and affluent consumers.
Each publication is strong in its own right; the numbers speak for themselves. Combined, the Global
Edition is a uniquely powerful, cost-effective and convenient vehicle to reach the world’s most
influential audience.
Let the power of WSJ deliver global results. Anytime. Anywhere.
THE WALL STREET
JOURNAL - U.S.
EUROPE
EDITION
ASIA
EDITION
Influential
Top management*
Business product/service descision-maker*
59%
79%
58%
91%
62%
86%
$218,152
$3,747,815
$306,000
$3,138,000
$345,000
$2,799,000
83 min
78%
124 min
68%
104 min
74%
Affluent
Average HH income
Average HH net worth
Involved
Average time spent reading**
Take action as a result of Journal advertising
*Based on employed subscribers
**Per weekday issue
Sources: 2014 WSJ Thought Leader Study; 2014 Ipsos Affluent Survey, HHI $100,000+; March 2014 AAM Publisher’s Statement (U.S.); 2014 AWSJ/EWSJ Subscriber Studies;
ABC UK Jan-June 2014 (Europe); BPA Worldwide Jan-June 2014 (Asia)
Global Edition
CIRCULATION: 1,495,108
The Global Edition, published Monday–Friday*, includes The Wall Street Journal,
the Asia edition of The Wall Street Journal and the Europe edition of The Wall Street Journal. Insertion orders must
specify Global Edition to be billed at the Global Edition rate. Requires single insertion order with one bill-to address;
insertion must be the same size and must appear in all editions within five days and within the same calendar
month. Advertisers that do not meet this criteria will be billed at individual publication rates.
FULL PAGE | NON-CONTRACT RATES
PER COLUMN
INCH RATE
BLACK & WHITE
FULL-PAGE COST
(GROSS)
COLOR
FULL-PAGE COST
(GROSS)
2,431.93
(GROSS)
$306,423.18
$398,147.58
FULL PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
DISCOUNT
PER COLUMN
INCH RATE
BLACK & WHITE
FULL-PAGE COST
(GROSS)
0.0%
0.0
0.0
2.5
5.4
7.9
10.3
12.7
14.7
16.6
18.6
20.5
22.5
24.4
26.9
$2,431.93
2,431.93
2,431.93
2,371.08
2,300.06
2,240.90
2,181.73
2,122.29
2,074.89
2,027.58
1,980.00
1,932.50
1,885.16
1,837.64
1,778.26
COLOR
FULL-PAGE COST
(GROSS)
(GROSS)
$280,505.99
280,505.99
280,505.99
273,487.28
265,392.29
258,569.77
251,745.98
244,890.07
239,423.56
233,967.76
228,478.45
223,001.35
217,542.28
212,060.02
205,212.42
$372,230.39
372,230.39
372,230.39
363,327.64
345,643.74
337,193.68
328,814.31
320,193.48
313,434.40
306,626.44
299,784.97
293,009.41
286,199.51
280,717.25
273,869.65
STANDARD UNITS | NON-CONTRACT RATES
COLUMN INCHES
18
21
31.5
42
63
84
126
■■
■■
OR
PAGE SIZE
BLACK & WHITE COST (GROSS)
1/7
1/6
1/4
1/3
1/2
2/3
Full Page
$43,774.74
51,070.53
76,605.80
102,141.06
153,211.59
204,282.12
306,423.18
All rates are quoted in gross; only net spending accrues to contract fulfillment.
All ads are billed at the makeup size and are scaled to fit the formats that vary among print sites
in Europe and Asia. All units outside standard sizes listed throughout the rate card will be billed
accordingly. Boundaries and circulation for all editions and regions are subject to change.*
*The U.S. Wall Street Journal prints Monday–Saturday. The Global Edition runs Monday–Friday.
Sources: March 2014 AAM Publisher’s Statement (U.S.); ABC UK Jan-June 2014 (Europe); BPA Worldwide Jan-June 2014 (Asia)
Global Edition
HALF PAGE | NON-CONTRACT RATES
PER COLUMN
INCH RATE
(GROSS)
$2,431.93
BLACK & WHITE
HALF-PAGE COST
COLOR
HALF-PAGE COST
(GROSS)
$153,211.59
(GROSS)
$226,296.02
HALF PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
DISCOUNT
PER COLUMN
INCH RATE
(GROSS)
0.0%
0.0
0.0
2.5
5.4
7.9
10.3
12.7
14.7
16.6
18.6
20.5
22.5
24.4
26.9
$2,431.93
2,431.93
2,431.93
2,371.08
2,300.06
2,240.90
2,181.73
2,122.29
2,074.89
2,027.58
1,980.00
1,932.50
1,885.16
1,837.64
1,778.26
BLACK & WHITE
HALF-PAGE COST
COLOR
HALF-PAGE COST
(GROSS)
$153,211.59
153,211.59
153,211.59
149,378.04
144,903.78
141,176.70
137,448.99
133,704.27
130,718.07
127,737.54
124,740.00
121,747.50
118,765.08
115,771.32
112,030.38
(GROSS)
$226,296.02
226,296.02
226,296.02
221,003.49
214,601.48
209,473.79
204,406.25
199,144.68
195,046.31
190,901.49
186,739.62
182,631.66
178,458.55
175,464.79
171,723.85
FACING PAGES | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$ 50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
■■
DISCOUNT
0.0%
0.0
0.0
2.5
5.4
7.9
10.3
12.7
14.7
16.6
18.6
20.5
22.5
24.4
26.9
PER COLUMN
INCH RATE
COLOR
FACING PAGES
(GROSS)
(GROSS)
$2,431.93
2,431.93
2,431.93
2,371.08
2,300.06
2,240.90
2,181.73
2,122.29
2,074.89
2,027.58
1,980.00
1,932.50
1,885.16
1,837.64
1,778.26
$744,460.78
744,460.78
744,460.78
726,655.28
691,287.48
674,387.36
657,628.62
640,386.96
626,868.80
613,252.88
599,569.94
586,018.82
572,399.02
561,434.50
547,739.30
COLOR SECTION A
CENTER SPREAD*
(GROSS)
$792,989.37
792,989.37
792,989.37
773,558.57
743,732.17
725,048.33
706,433.29
687,528.59
672,569.75
657,578.09
642,502.64
627,511.44
612,512.92
598,807.27
581,688.28
All full-page contracts are inclusive of 10% full-page discount for contract advertisers.
*Rates listed apply to Section A. Contact your WSJ sales representative for gutter-bleed spread rates in other sections.
National Edition
CIRCULATION: 1,356,291
Published Monday through Saturday, the National Edition is a combination of the Eastern, Central and
Western Editions. Insertion orders must specify National Edition and advertisement must appear in all
editions within 30 days to be billed at the National Edition rate. National Edition advertising with option
dates may appear on different dates in different editions.
PER COLUMN
INCH RATE
(GROSS)
$2,135.92
BLACK & WHITE
FULL-PAGE COST
COLOR
FULL-PAGE COST
(GROSS)
(GROSS)
$269,125.92
$344,488.32
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
DISCOUNT
PER COLUMN
INCH RATE
(GROSS)
0.0%
0.0
0.0
2.5
5.8
8.2
10.5
13.1
15.0
17.0
19.0
20.9
22.9
24.8
27.3
$2,135.92
2,135.92
2,135.92
2,082.52
2,012.04
1,960.77
1,911.65
1,856.11
1,815.53
1,772.81
1,730.10
1,689.51
1,646.79
1,606.21
1,552.81
BLACK & WHITE
FULL-PAGE COST
COLOR
FULL-PAGE COST
(GROSS)
$242,213.33
242,213.33
242,213.33
236,157.77
228,165.34
222,351.32
216,781.11
210,482.87
205,881.10
201,036.65
196,193.34
191,590.43
186,745.99
182,144.21
176,088.65
(GROSS)
$317,575.73
317,575.73
317,575.73
309,636.13
292,054.79
284,613.23
277,487.44
269,424.28
263,529.94
257,333.33
251,137.86
245,236.49
239,041.22
234,439.44
228,383.88
COLUMN INCHES
OR
PAGE SIZE
BLACK & WHITE COST
(GROSS)
18
21
31.5
42
63
84
126
■■
■■
■■
1/7
1/6
1/4
1/3
1/2
2/3
Full Page
$38,446.56
44,854.32
67,281.48
89,708.64
134,562.96
179,417.28
269,125.92
Contract advertisers receive a 10% discount off the contract rate for full-page advertisements.
Boundaries and circulation for all editions and regions are subject to change.
Source: March 2014 AAM Publisher’s Statement
National Edition
PER COLUMN
INCH RATE
BLACK & WHITE
HALF-PAGE COST
(GROSS)
COLOR
HALF-PAGE COST
(GROSS)
$2,135.92
$134,562.96
(GROSS)
$192,921.59
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
DISCOUNT
PER COLUMN
INCH RATE
BLACK & WHITE
HALF-PAGE COST
(GROSS)
0.0%
0.0
0.0
2.5
5.8
8.2
10.5
13.1
15.0
17.0
19.0
20.9
22.9
24.8
27.3
$2,135.92
2,135.92
2,135.92
2,082.52
2,012.04
1,960.77
1,911.65
1,856.11
1,815.53
1,772.81
1,730.10
1,689.51
1,646.79
1,606.21
1,552.81
COLOR
HALF-PAGE COST
(GROSS)
$134,562.96
134,562.96
134,562.96
131,198.76
126,758.52
123,528.51
120,433.95
116,934.93
114,378.39
111,687.03
108,996.30
106,439.13
103,747.77
101,191.23
97,827.03
(GROSS)
$192,921.59
192,921.59
192,921.59
188,098.41
181,730.42
177,099.80
172,665.41
167,649.54
163,980.83
160,125.18
156,270.12
152,597.49
148,715.44
146,158.90
142,794.70
FACING PAGES | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
■■
DISCOUNT
PER COLUMN
INCH RATE
(GROSS)
0.0%
0.0
0.0
2.5
5.8
8.2
10.5
13.1
15.0
17.0
19.0
20.9
22.9
24.8
27.3
$2,135.92
2,135.92
2,135.92
2,082.52
2,012.04
1,960.77
1,911.65
1,856.11
1,815.53
1,772.81
1,730.10
1,689.51
1,646.79
1,606.21
1,552.81
COLOR
FACING PAGES
COLOR SECTION A
CENTER SPREAD*
(GROSS)
$635,151.46
635,151.46
635,151.46
619,272.26
584,109.57
569,226.46
554,974.88
538,848.57
527,059.88
514,666.67
502,275.72
490,472.99
478,082.43
468,878.89
456,767.77
(GROSS)
$680,895.72
680,895.72
680,895.72
663,872.78
634,302.79
618,140.21
602,659.11
585,148.60
572,351.60
558,888.32
545,427.87
532,622.15
519,160.20
507,655.77
492,516.87
*Rates listed apply to Section A. Contact your WSJ sales representative for gutter-bleed spread rates in other sections.
Eastern Edition
CIRCULATION: 605,553
Published Monday through Saturday, the Eastern Edition circulates in Alabama, Connecticut, Delaware, Florida,
Georgia, Maine, Massachusetts, Maryland, Mississippi (except the northwest corner), New Hampshire, New Jersey,
New York (except western corner), North Carolina, eastern Pennsylvania, Rhode Island, South Carolina, eastern
Tennessee, Vermont, Virginia, Washington, D.C., and portions of West Virginia and southeastern Canada.
PER COLUMN
INCH RATE
(GROSS)
$972.31
BLACK & WHITE
FULL-PAGE COST
(GROSS)
$122,511.06
WSJ FRANCHISE
NET REVENUE
CONTRACT
DISCOUNT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
PER COLUMN
INCH RATE
(GROSS)
0.0%
0.0
5.8
8.3
10.5
10.5
13.1
15.0
17.0
19.0
20.0
21.0
21.9
22.9
22.9
$972.31
972.31
915.92
891.61
870.22
870.22
844.94
826.46
807.02
787.57
777.85
768.12
759.37
749.65
749.65
BLACK & WHITE
FULL-PAGE COST
(GROSS)
$110,259.95
110,259.95
103,865.33
101,108.57
98,682.95
98,682.95
95,816.20
93,720.56
91,516.07
89,310.44
88,208.19
87,104.81
86,112.56
85,010.31
85,010.31
COLUMN INCHES
OR
PAGE SIZE
BLACK & WHITE COST
(GROSS)
18
21
31.5
42
63
84
126
■■
■■
■■
1/7
1/6
1/4
1/3
1/2
2/3
Full Page
$17,501.58
20,418.51
30,627.77
40,837.02
61,255.53
81,674.04
122,511.06
Central Edition
Published Monday through Saturday, the Central Edition circulates in Arkansas, Illinois, Indiana, Iowa, Kansas,
Kentucky, Louisiana, Michigan, Minnesota, Missouri, eastern Nebraska, New Mexico, North Dakota, Ohio,
Oklahoma, western Pennsylvania, Texas, eastern South Dakota, northern West Virginia, Wisconsin, south-central
Canada, western New York,
western Tennessee and the northwest corner of Mississippi, northeast corner of Arizona.
PER COLUMN
INCH RATE
(GROSS)
$808.02
BLACK & WHITE
FULL-PAGE COST
(GROSS)
$101,810.52
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
DISCOUNT
PER COLUMN
INCH RATE
(GROSS)
0.0%
0.0
5.8
8.3
10.5
10.5
13.1
15.0
17.0
19.0
20.0
21.0
21.9
22.9
22.9
$808.02
808.02
761.15
740.95
723.18
723.18
702.17
686.82
670.66
654.50
646.42
638.34
631.06
622.98
622.98
BLACK & WHITE
FULL-PAGE COST
(GROSS)
$91,629.47
91,629.47
86,314.41
84,023.73
82,008.61
82,008.61
79,626.08
77,885.39
76,052.84
74,220.30
73,304.03
72,387.76
71,562.20
70,645.93
70,645.93
COLUMN INCHES
18
21
31.5
42
63
84
126
■■
■■
■■
OR
PAGE SIZE
1/7
1/6
1/4
1/3
1/2
2/3
Full Page
BLACK & WHITE
COST (GROSS)
$14,544.36
16,968.42
25,452.63
33,936.84
50,905.26
67,873.68
101,810.52
Western Edition
Published Monday through Saturday, the Western Edition circulates in Alaska, Arizona (except northeast
corner), California, Colorado, Hawaii, Idaho, Montana, western Nebraska, Nevada, Oregon, Utah, Washington,
Wyoming, western South Dakota and portions of southwestern Canada.
PER COLUMN
INCH RATE
(GROSS)
$522.07
BLACK & WHITE
FULL-PAGE COST
(GROSS)
$65,780.82
WSJ FRANCHISE
NET REVENUE
CONTRACT
DISCOUNT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
0.0%
0.0
5.8
8.3
10.5
10.5
13.1
15.0
17.0
19.0
20.0
21.0
21.9
22.9
22.9
PER COLUMN
INCH RATE
BLACK & WHITE
FULL-PAGE COST
(GROSS)
(GROSS)
$522.07
522.07
491.79
478.74
467.25
467.25
453.68
443.76
433.32
422.88
417.66
412.44
407.74
402.52
402.52
$59,202.74
59,202.74
55,768.99
54,289.12
52,986.15
52,986.15
51,447.31
50,322.38
49,138.49
47,954.59
47,362.64
46,770.70
46,237.72
45,645.77
45,645.77
COLUMN INCHES
OR
PAGE SIZE
BLACK & WHITE COST
(GROSS)
18
21
31.5
42
63
84
126
■■
■■
■■
1/7
1/6
1/4
1/3
1/2
2/3
Full Page
$9,397.26
10,963.47
16,445.21
21,926.94
32,890.41
43,853.88
65,780.82
Regional Advertising
Regional advertising buys are available in 21 regions. Please contact your sales representative or visit
wsjmediakit.com for details.
AVAILABLE REGIONS
WESTERN EDITION
CENTRAL EDITION
EASTERN EDITION
Pacific Northwest Region
Rocky Mountain Region
Northern California Region
Southern California Region
Arizona Region
Minneapolis Region
Chicago Region
Ohio Region
Detroit Region
St. Louis Region
Kansas City Region
Texas Region
Dallas/Ft. Worth Region
Houston Region
New England Region
Greater New York Region
Philadelphia Region
Washington/Baltimore Region
Southern Region
South Atlantic Region
Florida Region
Americas / Asia / Europe
ACT GLOBAL. THINK WSJ.
Each day the world’s decision makers wake to read the business news in The Wall Street Journal
whether in Asia, Europe or Latin America.
■■
■■
■■
The Asia Edition of The Wall Street Journal captures the pulse of some of the most dynamic
business markets in the world.
The Europe Edition of The Wall Street Journal provides daily business news throughout Europe,
the Middle East and into some portions of Africa.
Available in 13 top-quality general interest newspapers throughout Mexico, South America and
Central America, WSJ Americas is the premier source of daily global finance and business
news in Spanish and Portuguese.
The Asia Edition of The Wall Street Journal and the Europe Edition of The Wall Street Journal reach a
high-quality audience of business leaders and affluent consumers. Advertising in the Global Edition of
The Wall Street Journal can help you reach the world’s best travelers, the world’s most active luxury
consumers and the world’s most important investors.
EUROPE
EDITION
World’s Best Travelers
Taken air trip in the past year
Business or first class selected for business flights
over 4 hours
World’s Most Active Luxury Consumers
Average expenditure on watches in the past year*
Average expenditure on fine jewelry in the past year*
Average expenditure on apparel in the past year*
World’s Most Important Investors
HH investments value $1 million+
Use a financial adviser
Average number of securities transactions
in the past year
ASIA
EDITION
89%
92%
71%
77%
$6,005
$3,999
$6,945
$8,355
$5,937
$7,286
51%
62%
51%
60%
21
22
*Based on subscribers whose household purchased indicated products in past 12 months
Source: 2014 AWSJ/EWSJ Subscriber Studies
The Wall Street Journal Americas is the largest pan-regional business advertising medium in Latin America and the premier source of daily global
business and financial news in Spanish and Portuguese. Published as part of the business sections in 13 leading general-interest newspapers across
Latin America, The Wall Street Journal Americas is a must-read for business decision makers, opinion leaders and affluent consumers. Days of
publication are as follows:
■■ Monday through Friday in Argentina, Brazil, Chile, Colombia, Dominican Republic, El Salvador, Honduras, Mexico, Panama and Venezuela.
■■
Monday in Costa Rica.
Combination Discounts
Advertisers in any edition of The Wall Street Journal Americas may apply Dow Jones combination discounts for common advertising run in the
Americas up to a maximum of 10%, as follows:
■■ WSJ Americas & National Edition 10%
■■ WSJ Americas & Europe and Asia Editions 10%
■■ WSJ Americas & any Regional Edition 5%
■■
WSJ Americas & Europe or Asia Edition
5%
Frequency Discounts
Frequency discounts available in most editions; not available in Costa Rica, Dominican Republic, El Salvador, Panama, or Mexico.
Frequency discounts may not be applied retroactively in Argentina.
All Wall Street Journal Americas net revenue will accrue to fulfillment of existing Wall Street Journal net revenue contracts.
For more information, go to wsjmediakit.com.
THE WALL STREET JOURNAL AMERICAS 2014 COLOR RATES (Gross, US$)
CIRC.
Argentina—La Nación*
Brazil—Valor Econômico
104,008
FP
JR
78,015
32,611
1/2
1/4
42,774
21,428
21,130
60,056
84,521
36,843
42,261
Chile—El Mercurio
125,986
26,504
12,200
13,910
6,911
Colombia—El Tiempo
216,000
46,699
19,601
23,349
11,674
—
2,113
1,401
6,746
7,228
3,614
Costa Rica—El Financiero (Mon.)
10,972
3,390
Dominican Republic—Listín Diario
112,760
14,457
El Salvador—La Prensa Gráfica
112,000
4,148
—
2,074
1,037
55,627
2,640
—
1,380
720
315,967
59,098
25,328
29,549
14,775
41,552
9,492
4,068
4,746
2,373
Mexico City—Reforma
140,138
33,012
14,148
16,506
8,253
Monterrey—El Norte
134,277
23,688
10,152
11,844
5,922
Honduras—La Prensa
Mexico Combo—Mural, Reforma,
El Norte
Guadalajara—Mural
Panama—La Prensa
Venezuela—El Nacional
FULL RUN TOTALS*
■■
■■
■■
43,949
5,094
2,264
2,426
1,213
80,000
1,236,698
26,569
351,135
11,809
147,402
13,285
180,349
7,162
91,065
Rates are subject to change. Please contact your sales representative for information.
Markets may be purchased individually or in groups.
* Rates valid through 1/31/2015.
The Asia Edition
CIRCULATION: 73,321
The Asia edition of The Wall Street Journal is published Monday through Friday in Hong Kong and printed in 11
cities in Asia: Hong Kong, Tokyo, Seoul, Taipei, Singapore, Manila, Bangkok, Kuala Lumpur, Jakarta, Mumbai and
New Delhi.
Advertisers using both the Asia edition of The Wall Street Journal and the Europe edition of The Wall Street
Journal receive a 10% discount for running in each edition. These savings are over and above any existing revenue/
frequency discounts. In order to receive combination discounts, advertisements from non-contract advertisers
must appear within 30 days.
PER COLUMN
INCH RATE
BLACK & WHITE
FULL-PAGE COST
(GROSS)
COLOR
FULL-PAGE COST
(GROSS)
(GROSS)
$49,408.10
$57,690.10
BLACK & WHITE
FULL-PAGE COST
COLOR
FULL-PAGE COST
$705.83
WSJ FRANCHISE
NET REVENUE
CONTRACT
DISCOUNT
PER COLUMN
INCH RATE
(GROSS)
(GROSS)
$ 50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
2.5%
5.0
7.5
10.0
12.0
14.0
15.0
17.0
18.0
19.0
20.0
20.0
20.0
21.0
22.0
$688.18
670.54
652.89
635.25
621.13
607.01
599.96
585.84
578.78
571.72
564.66
564.66
564.66
557.61
550.55
$48,172.60
46,937.80
45,702.30
44,467.50
43,479.10
42,490.70
41,997.20
41,008.80
40,514.60
40,020.40
39,526.20
39,526.20
39,526.20
39,032.70
38,538.50
(GROSS)
$56,454.60
55,219.80
53,984.30
52,749.50
51,761.10
50,772.70
50,279.20
49,290.80
48,796.60
48,302.40
47,808.20
47,808.20
47,808.20
47,314.70
46,820.50
Color Charges and Conditions
■■
■■
■■
■■
■■
Color charges are in addition to black & white insertion costs.
Color is offered subject to availability; display advertising only.
–– Two-thirds page/Full page/spreads: USD 8,282
–– Fractional units: minimum size compact strip; USD 7,272
All ads are billed at the makeup size and are scaled to fit the formats that vary among print sites.
All units outside standard sizes listed throughout the rate card will be billed accordingly.
Source: BPA Worldwide, Jan-June 2014
The Asia Edition
PER COLUMN
INCH RATE
BLACK & WHITE
HALF-PAGE COST
(GROSS)
$705.83
(GROSS)
$24,704.05
COLOR
HALF-PAGE COST
(GROSS)
$31,976.05
WSJ FRANCHISE
NET REVENUE
CONTRACT
DISCOUNT
$ 50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
2.5%
5.0
7.5
10.0
12.0
14.0
15.0
17.0
18.0
19.0
20.0
20.0
20.0
21.0
22.0
PER COLUMN
INCH RATE
BLACK & WHITE
HALF-PAGE COST
(GROSS)
$688.18
670.54
652.89
635.25
621.13
607.01
599.96
585.84
578.78
571.72
564.66
564.66
564.66
557.61
550.55
(GROSS)
$24,086.30
23,468.90
22,851.15
22,233.75
21,739.55
21,245.35
20,998.60
20,504.40
20,257.30
20,010.20
19,763.10
19,763.10
19,763.10
19,516.35
19,269.25
COLOR
HALF-PAGE COST
(GROSS)
$31,358.30
30,740.90
30,123.15
29,505.75
29,011.55
28,517.35
28,270.60
27,776.40
27,529.30
27,282.20
27,035.10
27,035.10
27,035.10
26,788.35
26,541.25
COMPACT UNIT
BLACK & WHITE
COST
COLOR
COST
(GROSS)
Full Page
Full Page Spread
Two-thirds Page
Half Page Dominant/Portrait
Junior Page Dominant
Third Page Dominant
Quarter Page Dominant (and Strip)
Compact Quarter
Compact Strip
Eighth Page Dominant
Luxury Dominant
Luxury Compact
Sixteenth Page Dominant
5 Inch
3.5 Inch
2.75 Inch
$49,408.10
118,579.44
33,526.93
24,704.05
21,880.73
14,998.89
12,352.03
8,293.50
7,234.76
6,352.47
5,646.64
3,882.07
3,176.24
2,823.32
2,117.49
1,588.12
$57,690.10
126,861.44
41,808.93
31,976.05
29,152.73
22,270.89
19,624.03
15,565.50
14,506.76
N/A
N/A
N/A
N/A
N/A
N/A
N/A
The Europe Edition
CIRCULATION: 65,496
Published Monday through Friday in London, England, and printed in Belgium, Germany, Switzerland, Italy, Spain,
UK, Ireland, Israel, Turkey, Dubai and Malta, the Europe edition of The Wall Street Journal circulates throughout
Europe, the Middle East and portions of Africa.
Advertisers using both the Europe edition of The Wall Street Journal and the Asia edition of The Wall Street
Journal receive a 10% discount for running in each publication.
These savings are over and above any existing revenue/frequency discounts. In order to receive combination
discounts, advertisements from non-contract advertisers must appear within 30 days.
PER COLUMN
INCH RATE
BLACK & WHITE
FULL-PAGE COST
COLOR
FULL-PAGE COST
(GROSS)
(GROSS)
(GROSS)
$668.48
$46,793.60
$56,691.60
BLACK & WHITE
FULL-PAGE COST
COLOR
FULL-PAGE COST
WSJ FRANCHISE
NET REVENUE
CONTRACT
$ 50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
DISCOUNT
PER COLUMN
INCH RATE
(GROSS)
2.5%
5.0
7.5
10.0
12.0
14.0
15.0
17.0
18.0
19.0
20.0
20.0
20.0
21.0
22.0
$651.77
635.06
618.34
601.63
588.26
574.89
568.21
554.84
548.15
541.47
534.78
534.78
534.78
528.10
521.41
(GROSS)
$45,623.90
44,454.20
43,283.80
42,114.10
41,178.20
40,242.30
39,774.70
38,838.80
38,370.50
37,902.90
37,434.60
37,434.60
37,434.60
36,967.00
36,498.70
(GROSS)
$55,521.90
54,352.20
53,181.80
52,012.10
51,076.20
50,140.30
49,672.70
48,736.80
48,268.50
47,800.90
47,332.60
47,332.60
47,332.60
46,865.00
46,396.70
Color Charges and Conditions
■■
■■
■■
■■
■■
■■
■■
Color charges are in addition to black & white insertion costs.
Color is offered subject to availability; display advertising only.
Full page/spreads: USD 9,898
Fractional units: USD 9,090; minimum size compact strip.
All ads are billed at the makeup size and are scaled to fit the formats that vary among print sites.
All units outside standard sizes listed throughout the rate card will be billed accordingly.
Source: ABC UK, Jan-June 2014
The Europe Edition
PER COLUMN
INCH RATE
(GROSS)
$668.48
BLACK & WHITE
HALF-PAGE COST
(GROSS)
COLOR
HALF-PAGE COST
(GROSS)
$23,396.80
$32,486.80
BLACK & WHITE
HALF-PAGE COST
COLOR
HALF-PAGE COST
WSJ FRANCHISE
NET REVENUE
CONTRACT
DISCOUNT
$ 50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
2.5%
5.0
7.5
10.0
12.0
14.0
15.0
17.0
18.0
19.0
20.0
20.0
20.0
21.0
22.0
PER COLUMN
INCH RATE
(GROSS)
$651.77
635.06
618.34
601.63
588.26
574.89
568.21
554.84
548.15
541.47
534.78
534.78
534.78
528.10
521.41
(GROSS)
$22,811.95
22,227.10
21,641.90
21,057.05
20,589.10
20,121.15
19,887.35
19,419.40
19,185.25
18,951.45
18,717.30
18,717.30
18,717.30
18,483.50
18,249.35
(GROSS)
$31,901.95
31,317.10
30,731.90
30,147.05
29,679.10
29,211.15
28,977.35
28,509.40
28,275.25
28,041.45
27,807.30
27,807.30
27,807.30
27,573.50
27,339.35
COMPACT UNIT
Full Page
Full Page Spread
Half Page Dominant/Portrait
Junior Page Dominant
Third Page Dominant
Quarter Page Dominant (and Strip)
Compact Quarter
Compact Strip
Eighth Page Dominant
Luxury Dominant
Luxury Compact
Sixteenth Page Dominant
5 Inch
3.5 Inch
2.75 Inch
BLACK & WHITE
COST
$46,793.60
112,304.64
23,396.80
20,722.88
14,205.20
11,698.40
7,854.64
6,851.92
6,016.32
5,347.84
3,676.64
3,008.16
2,673.92
2,005.44
1,504.08
COLOR COST
(GROSS)
$56,691.60
122,202.64
32,486.80
29,812.88
23,295.20
20,788.40
16,944.64
15,941.92
N/A
N/A
N/A
N/A
N/A
N/A
N/A
STANDARD ADVERTISING UNITS WSJ offers Standard Advertising Units, making campaign planning and production efficient.
Non-Standard Advertising Units will be charged a 10% premium on the cost of the
black & white space.
For sizes and additional information on Standard Advertising Units, please visit wsjmediakit.com or ask
your sales representative for the latest Advertising Planning Guide.
SPECIAL ADVERTISING UNITS
WSJ also offers more than 20 innovative Special Advertising Units to allow
advertisers to create a deeper affinity with our page makeup.
Available national only.
For more information on Special Advertising Units, please visit wsjmediakit.com or ask your sales
representative for the latest Advertising Units Guide.
MEASUREMENTS
Advertisements are measured in column inches.
See pages 22 and 23 for standard page makeup information for The Wall Street Journal, the Asia edition
of The Wall Street Journal and the Europe edition of The Wall Street Journal.
PAGE MAKEUP
The Wall Street Journal
■■
■■
■■
■■
DEPTH OF COLUMN | 21 inches (53.24 cm); 6 columns to a page
FULL PAGE | 126 column inches (6 columns x 21 inches)
PRINTED AD PAGE SIZE | 21.00 (depth) x 10.87 (width); 6 columns
PRINTED GUTTER BLEED SIZE | 21.00 (depth) x 22.86 (width); 12 columns; no trim area
SINGLE-PAGE UNITS
WIDTH
COLUMNS
1
2
3
4
5
6
INCHES
MINIMUM DEPTH
CENTIMETERS
1.68
3.52
5.35
7.19
9.02
10.87
4.267
8.941
13.589
18.263
22.911
27.605
INCHES
CENTIMETERS
1.00
2.00
6.00
8.00
9.00
10.50
2.540
5.080
15.240
20.320
22.860
26.670
BLEED UNITS
WIDTH
COLUMNS
8
10
12
INCHES
15.52
19.19
22.86
MINIMUM DEPTH
CENTIMETERS
39.421
48.743
58.065
INCHES
15.75
12.71
10.50
CENTIMETERS
40.005
32.290
26.670
NOTES
■■
■■
■■
Advertisements exceeding 18 inches in depth must occupy and be charged as full columns
(21 inches).
Non-standard units can be placed at quarter-inch depth increments above minimum depth and
will carry a 10% premium.
Measurements for advertisements running on the front cover of each section differ. All cover
units are listed in the Advertising Units Guide on wsjmediakit.com.
Bannered Sections Makeup
■■
■■
■■
All bannered sections are available in the standard sizes of:
1 column (1.68) x 2.5
1 column (1.68) x 5
2 columns (3.52) x 2.5
2 columns (3.52) x 5
Leisure travel and meeting sites are also available in display format; minimum ad size is 1 column x 1.
For larger sizes, call 800.648.4778.
PAGE MAKEUP
THE ASIA EDITION OF THE WALL STREET JOURNAL | THE EUROPE EDITION OF
THE WALL STREET JOURNAL
■■
■■
■■
PAGE DEPTH | 14 inches (35.56 cm)
PAGE WIDTH | 10.03 inches (25.47 cm); 5 columns to a page
GUTTER BLEED WIDTH | 21.40 inches (54.35 cm); 10 columns
SINGLE-PAGE UNITS
WIDTH
COLUMNS
1
2
3
4
5
INCHES
MINIMUM DEPTH
CENTIMETERS
1.86
3.90
5.94
7.98
10.03
4.724
9.906
15.087
20.269
25.476
INCHES
2.75
2.50
7.00
9.50
2.50
CENTIMETERS
6.985
6.350
17.780
24.130
6.350
BLEED UNITS
WIDTH
COLUMNS
8
10
INCHES
17.32
21.40
MINIMUM DEPTH
CENTIMETERS
43.992
54.356
INCHES
9.50
8.50
CENTIMETERS
24.130
21.590
Notes
■■
■■
■■
Advertisements exceeding 12.07 inches (30.66 cm) in depth must occupy and be charged as full
columns (14 inches; 35.56 cm).
Non-standard units can be placed at quarter-inch depth increments above minimum depth and will
be billed for the actual space.
Material is scaled to fit the image formats that vary among print sites in Asia and Europe.
FOUR-COLOR ADS – DIGITAL MATERIAL REQUIREMENTS
Digital material required: PDF/X-1a:2001. Film is not accepted.
■■
■■
■■
■■
■■
TYPE FONTS | Include all screen and printer fonts with digital files. Try to avoid using style attributes
offered in application toolbars. Use actual typefaces for best results. No Multiple Master (MM)
fonts of any kind.
GRAPHICS | Images should be 200 dpi.
PROOFS | Provide proofs for digital ads. Digital hardcopy newspaper proofs are acceptable. If there is
no proof exchanged, the agency accepts the responsibility for the final print outcome.
SCREEN RULING | Dow Jones outputs at 100 lines per inch.
DOT GAIN | For best print results, compensate for 35% dot gain (tone value increase) in the midtone
dot at 100-line screen.
The Wall Street Journal does not run spot-color inks. All files containing spot color or Pantone elements must be
converted to a CMYK ink mix. Not all Pantone colors are able to be matched with CMYK inks.
Dot Size Requirements for 100-Line Screen
The following dot-size requirements compensate for newsprint dot gain (TVI):
NON-DETAIL
WHITES
HIGHLIGHTS
QUARTERTONE
MIDTONE
SHADOW
0%
5%
20%
36%
60%
Magenta
0
2
14
28
50
Yellow
0
2
14
28
50
Black
0
0
0
10
80
COLOR
Cyan
Other Color Quality Reminders:
■■
■■
■■
■■
■■
MAXIMUM COLOR DENSITY | 220%
For optimum results use Gray Component Replacement (GCR) when preparing files. SNAP ICC
newspaper profile is available at wsjmediakit.com, or contact the local ad services bureau.
MAXIMUM FOUR-COLOR BLACK | 90% Black, 40% Cyan, 20% Magenta, 20% Yellow
TEXT & GRAPHICS | Type should only be surprinted in areas having tint values of 30% or less. MultiColored type and type reversed out of two or more colors should not be smaller than 14 point and
should be reversed out of areas having at least 70% tone value in Black, Magenta or Cyan. Remove
all colors under reverse to avoid registration problems.
UNSHARP MASKING | Higher levels of unsharp masking should be applied to newspaper advertising
where the subject matter permits.
TRANSPARENCIES | Use of transparencies in original files should be avoided due to unpredictable
results that create image artifacts when flattened prior to publication. All transparencies must be
flattened prior to original file submission.
BLACK & WHITE ADS – DIGITAL MATERIAL REQUIREMENTS
Digital material required: PDF/X-1a:2001
Embed all fonts.
Screen Ruling
■■
■■
■■
■■
■■
Dow Jones outputs at 100 lines per inch. Round dots preferred.
Expected dot gain is 35% at the midtone dot. The preferences file should reflect this amount of gain
at the scan or adjusted from within photoediting software such as Photoshop.
Required format for black & white graphics is grayscale (@200 dpi) or black & white bitmap
(@1016 dpi).
Fine lines and serifs should not be less than .006 inch in thickness.
We recommend that all solid reverses be a maximum of 85% black.
Halftones | Recommended Aim Points:
Specular/non-detail whites 0%
Minimum highlight dot 3%
Quartertone dot 16%
Midtone dot 32%
Shadow dot 80%
Note: No color formats accepted for black & white; no Multiple Master (MM) fonts of any kind.
MATERIAL SUBMISSION
Black & White Materials
■■
■■
Via Internet: https://epic.dowjones.com
AP Adsend (1.800.223.7363); code for WSJ is MACHI
Color Materials
■■
■■
■■
Preferred Method: via Internet at https://epic.dowjones.com
Color match proof to: Dow Jones & Company Advertising Services 4300 North Rt 1, Building 5,
3rd Floor Monmouth Junction, NJ 08852
AP Adsend color transmission permitted only for files prepared with WSJ preferences and
specifications.
Split-Copy Material
All split copy must be supplied as a separate graphics file. The Wall Street Journal will not separate galleys of ads
that have been submitted as one file. Each separate ad must be a separate layout document file.
Pubset Revisions to Material
The Wall Street Journal is only responsible for the accuracy of pubset type that has been proofed and approved
for release by the advertiser or agency.
PDF Preparation
Print-ready PDF files should be prepared by saving native files to Postscript, then distilling the file using
recommended Dow Jones settings available at wsjmediakit.com or by calling the local Wall Street Journal service
bureau.
Creating PDF files directly from programs such as Adobe PDFWriter, Adobe InDesign, Adobe Illustrator, Adobe
Photoshop or from Mac OSX is not recommended for print-ready files.
File Compression
Large digital files may be compressed to accelerate file transmission.
Platforms
Material may be submitted on either Mac OS or Microsoft Windows platforms. Mac OS is preferred.
Tearsheets
Advertisers requesting tearsheets can access them at https://etearsheet.dowjones.com. Please contact your
Advertising Services bureau for a password and for any additional information.
New York: 212.597.5858 London: 44.020.3426.1149 Hong Kong: 852.2831.2556
ORDER/MATERIAL DEADLINES: Black & White Daily
North American Editions
ISSUE DAY
INSERTION ORDERS
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Thursday
Friday
Monday
Tuesday
Wednesday
(See chart on next page)
MATERIAL DEADLINE
5:00 p.m.
5:00 p.m.
5:00 p.m.
5:00 p.m.
5:00 p.m.
Thursday
Friday
Monday
Tuesday
Wednesday
5:00 p.m.
5:00 p.m.
5:00 p.m.
5:00 p.m.
5:00 p.m.
All times are listed in Eastern Time.
Black & white Split-Copy orders are due at noon and materials are due at 5:00 p.m. two days in advance of issue.
Global Edition
ISSUE DAY
INSERTION ORDERS
Monday
Tuesday
Wednesday
Thursday
Friday
Wednesday
Thursday
Friday
Monday
Tuesday
MATERIAL DEADLINE
5:00 p.m.
5:00 p.m.
5:00 p.m.
5:00 p.m.
5:00 p.m.
Thursday
Friday
Monday
Tuesday
Wednesday
12:00 noon.
12:00 noon.
12:00 noon.
12:00 noon.
12:00 noon.
Four-Color | Monday-Friday
INSERTION ORDERS: May be required 4 weeks prior to deadline to secure reservations but do not become
non-cancelable until 1 week prior to insertion. Ads cancelled within 1 week of publication date can be billed for
space and run at a later date.
MATERIALS: 5 business days prior to insertion for proof; 4 business days prior without proof. Proofs are
available upon advertiser request.
MATERIALS FOR ASIA AND EUROPE EDITIONS OF THE WALL STREET JOURNAL:
10 business days prior to insertion for proof; 7 business days prior without proof. Proofs are available upon
advertiser request.
Arena | Friday
INSERTION ORDERS: Thursday of week prior to Friday issue (8 days). MATERIALS: Monday prior to Friday issue.
WSJ Weekend
Black & White
SECTION
INSERTION ORDERS
MATERIAL DEADLINE
Section A
Business & Finance
Thursday prior to issue
Review
Thursday of week prior
to issue
Monday prior to issue
Off Duty
Thursday of week prior
to issue
Color
SECTION
INSERTION ORDERS
MATERIAL DEADLINE
Section A
Business & Finance
Review & Off Duty
One month in advance of issue
Securing Reservations for Guaranteed Prime Positions
Orders may be required 4 weeks prior to deadline to secure reservations for color and other prime positions, but
become non-cancelable 10 days prior to issue date. Ads cancelled after this time can be billed for space and run at
a later date. Material closing for prime positions is the same as the closing for black & white or
color advertisements.
Special Reports/Financial Reviews
INSERTION ORDERS: 5 weeks prior to insertion date
MATERIALS: 9 days prior to insertion date
Space is non-cancelable after order closing date. Material extensions may be granted at the discretion of the
Advertising Services department.
Four-Color Events/Special Reports in Asia and Europe
Multi-page color Events (4 or more pages) and Special Reports are preprinted and distributed to print sites in
Asia and Europe. Materials deadlines are 10 business days prior to publication.
For current material specifications and submission instructions for The Wall Street Journal Americas,
please call 212.597.6043.
THE WALL STREET JOURNAL AMERICAS
Full-Page Makeup
Argentina
Brazil
Chile
Colombia
Costa Rica
Dominican Republic
El Salvador
Honduras
Mexico Combo: Guadalajara,
Mexico City & Monterrey
Panama
Venezuela
INCHES
CENTIMETERS
11.87 x 20.46
11.69 x 20.47
11.38 x 21.18
11.18 x 21.26
10.46 x 15.13
11.50 x 20.00
10.25 x 13.00
10.25 x 13.00
30.16 x 51.96
29.70 x 52.00
28.90 x 53.80
28.40 x 54.00
26.56 x 38.43
29.21 x 50.80
26.04 x 33.02
26.04 x 33.02
11.57 x 20.86
29.40 x 53.00
10.82 x 20.50
11.34 x 19.00
27.52 x 52.07
28.82 x 48.27
For current material specifications and submission instructions for The Wall Street Journal Americas,
please call 212.597.6043.
Contract Printing
CONTRACT AND COPY REGULATIONS
Dow Jones & Company engages the services of contract printers in most areas of distribution to print
The Wall Street Journal and other products. Outsourced printing provides readers with more timely news
content and more efficient delivery service.
Caused by format variations in printing equipment, the image size of the product will be altered to fit when
necessary, which can result in reduction and/or distortion to the product images. Some contract printers might
not be able to produce all required pages in process color. Although we make every effort to ensure that quality
reproduction processes are preserved, we cannot guarantee ad sizes or colors will be exact. Color pricing is set
to reflect up to a 6% missed color variance. Advertisers will not be entitled to compensation due to size and color
constraints beyond Dow Jones control. Please be assured that the content and message of all ads would not
be affected.
Terms and Conditions
GENERAL RATE POLICY
Contract and Copy Regulations
All rates are subject to change. The publisher will not be bound by any conditions, printed or otherwise, appearing
on any order blank, insertion order or contract when they conflict with the terms and conditions of this rate card,
or any amendment hereof.
Contract advertisers are those who (i) have placed a yearly order by The Wall Street Journal Advertising Order
Form or recognized advertising agency contract, accepted by the publisher and (ii) insert and pay for space in
accordance with one of the revenue or frequency rates specified in the current rate card. All other advertisers are
non-contract advertisers.
To earn revenue or frequency rates, a signed contract or order must be received and accepted by the publisher
within six months of first insertion and advertising must be inserted within one year from the effective date of
such contract or order.
If an advertising contract or order is exceeded or not fulfilled in any edition, the rate charged will be adjusted within
90 days after the termination of the contract period to the rate earned in that edition/region. Nonpayment of
invoices may result in the termination of an advertising contract and a corresponding adjustment in the rate(s)
charged.
The publisher reserves the right, at any time and for any reason, to decline any advertising copy and to cease
further publication of any advertising.
Only publication of an advertisement shall constitute acceptance of the advertiser’s order. The publisher shall in no
event be liable for failure to publish advertising when specified by the advertiser, provided that, if no advertising is
published, any charges therefor received by the publisher shall be refunded.
Advertising agencies are responsible for payment of all advertising ordered on behalf of their clients, but
the publisher reserves the right to hold the agency and the advertiser jointly and severally liable for all such
payments.
The publisher reserves the right to revise, on notice of 30 days, any rates, terms and conditions of this rate card
applicable to contract advertisers. Revisions affecting non-contract advertising may be made without notice. All
advertisements are accepted for publication entirely upon the representation that the agency and/or advertiser are
properly authorized to publish the entire contents and subject matter thereof.
It is understood that, in consideration of the publication of advertising, the advertiser and/or agency will fully
hold harmless and fully indemnify the publisher from and against any and all claims, demands, suits, actions,
proceedings, recoveries or expenses of any nature whatsoever, including reasonable fees of counsel selected by
the publisher, arising directly or indirectly from the publication of any advertisement (including, but not limited to,
claims of infringement of copyright or trademark or claims of libel or invasion of privacy) or based upon or arising
out of any matter or thing contained in any advertisement.
The advertiser/agency acknowledges and agrees that any advertisement submitted may be included in an electronic
database of published pages.
Advertisers and agencies accept responsibility for communicating any restrictions on advertising content that
prohibit the use of material beyond the ordered area of coverage or on future unordered dates for layout purposes.
Advertisers and agencies further agree to indemnify Dow Jones against any claims, including without limitation
copyright claims, arising from such prohibited use should the advertiser fail to disclose such restriction.
Commission and Payment Terms
Advertising agencies recognized by the publisher receive a commission of 15% of gross. If advertiser/agency is
credit-approved, advertiser/agency agrees to remit payment for advertising in accordance with the terms and
conditions stated on the invoice.
Agency discount applies to color charges.
No other commissions or discounts apply.
Credit Terms
Payments for all advertising run on credit will be invoiced weekly or monthly (as mutually agreed) for ads run during
that period, and invoices shall be payable within 30 days after the date thereof, unless otherwise mutually agreed in
writing by the parties. Credit may be suspended without advance notice for accounts with delinquent balances.
U.S. INTERNATIONAL
ASIA
EUROPE
Chicago
Beijing
London
One South Wacker Drive
Suite 2100
Chicago, IL 60606
Tel: (312) 750-4022
Fax: (312) 750-4009
Suite 302
Raffles City Beijing Office Tower.
No. 1 Dongzhimen South Street,
Dongcheng District,
Beijing 100007, P.R. China
Tel: (86) 10-8400-7788
The New Building
1 London Bridge Street
London, SE1 9GF
United Kingdom
Tel: 44-203-426-1100
New York
1155 Avenue of the Americas
6th Floor
New York, NY 10036
Tel: (212) 597-5680
Fax: (212) 597-5633
San Francisco
201 California Street
Suite 1000
San Francisco, CA 94111
Tel: (415) 765-6131
Fax: (415) 398-0929
SOUTH AMERICA
São Paulo
Av. Paulista 854
13 Andar, cj133
São Paulo, SP 01310-100
Brazil
Tel.: 55-11-3544-7078
Hong Kong
25/F, Central Plaza
18 Harbour Road
Wanchai
Hong Kong
Tel: (852) 2831 2504
Seoul
2001 Sungjee Heights 1
702-13 Yeoksam-Dong
Kangnam-Gu
Seoul 135 917
Korea
Tel: (82) 2 566 2781
Paris
Dow Jones International, Ltd.
56 A rue du Faubourg Saint Honoŕe
7th Floor
75008 Paris
France
Tel: 33-1-40-17-17-01
Fax: 33-1-40-17-17-02
Frankfurt
Wilhelm-Leuschner-Strasse 78
60329 Frankfurt
Germany
Tel: 49-69 29725-390
Shanghai
Suite FGH, Times Square, 27F
500 Zhangyang Road
Pudong New Area
Shanghai 200122, PRC
China
Tel: (86) 21-5836-8228 ext. 304
Singapore
10 Anson Road
#32-08 International Plaza
Singapore 079903
Tel: (65) 6415-4300
MIDDLE EAST & AFRICA
Dubai
Office 314
Building 5
Dubai Media City
PO Box 502585
Dubai
U.A.E.
Tel.: 971-4-446-1670
Tokyo
Otemachi First Square East Tower 19F
1-5-1 Otemachi, Chiyoda-ku, Tokyo
100-0004 Japan
Tel: (81) 3-6269-2701
UNITED STATES
Atlanta
Los Angeles
1201 West Peachtree Street
Suite 2550
Atlanta, GA 30309
Tel: (404) 865-4345
Fax: (404) 865-4339
407 North Maple Drive
Suite 104
Beverly Hills, CA 90210
Tel: (424) 204-4838
Fax: (424) 204-4875
Boston
New York
53 State Street
12th Floor
Boston, MA 02109
Tel: (617) 654-6748
Fax: (617) 654-6733
1155 Avenue of the Americas
6th Floor
New York, NY 10036
Tel: (212) 597-5680
Fax: (212) 597-5888
Chicago
San Francisco
One South Wacker Drive
Suite 2100
Chicago, IL 60606
Tel: (312) 750-4015
Fax: (312) 750-4009
201 California Street
Suite 1000
San Francisco, CA 94111
Tel: (415) 765-6131
Fax: (415) 398-0929
Dallas
Washington D.C.
2515 McKinney Avenue
Suite 850
Dallas, TX 75201
Tel: (214) 951-7140
Fax: (214) 951-7149
1025 Connecticut Ave. NW
8th Floor
Washington D.C. 20036
Tel: (202) 828-3390
Fax: (646) 219-0808
Detroit
2000 Town Center Drive
Suite 750
Southfield, MI 48075
Tel: (248) 204-5522
Fax: (248) 204-5523

General Advertising Rate Card 2015

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