Issue #82 - WSJ. Media Kit
Transcription
Issue #82 - WSJ. Media Kit
GENERAL ADVERTISING RATE CARD 2016 Issue #82 Effective January 4, 2016 TABLE OF CONTENTS Circulation3 Global Non-Publishing Dates 4 GLOBAL / US / AMERICAS The Global Journal Overview 5 Global Edition Rates 6 National Edition Rates 9 Eastern Edition Rates 11 Central Edition Rates 12 Western Edition Rates 13 Regional Advertising 14 Americas / Asia / Europe Overview 15 The Wall Street Journal Americas 16 The Asia Edition Rates 17 The Europe Edition Rates 19 MATERIAL SPECIFICATIONS Material Specifications 21 Contract Printing 29 Terms and Conditions 30 Worldwide Advertising Sales Offices 31 For more information, visit our Advertising Sales Web site at wsjmediakit.com 2016 | GENERAL ADVERTISING RATE CARD | 2 PRINT CIRCULATION THE GLOBAL EDITION OF THE WALL STREET JOURNAL*: 1,437,863 THE WALL STREET JOURNAL U.S.: 1,321,827 THE ASIA EDITION OF THE WALL STREET JOURNAL: 61,024 THE EUROPE EDITION OF THE WALL STREET JOURNAL: 55,012 * Includes The Wall Street Journal, the Asia Edition of The Wall Street Journal and the Europe Edition of The Wall Street Journal. Sources: June 2015 AAM Quarterly Data Report (U.S.); Internal Records (Europe and Asia) 2016 | GENERAL ADVERTISING RATE CARD | 3 GLOBAL NON-PUBLISHING DATES The Wall Street Journal is published Monday to Saturday, except on the days listed below. THE WALL STREET JOURNAL | NON-PUBLISHING DAYS January 1 January 18 February 15 May 30 July 4 New Year’s Day Martin Luther King Day Presidents’ Day Memorial Day Independence Day September 5 Labor Day November 24 Thanksgiving Day December 26 Christmas Day observed The Asia edition of The Wall Street Journal and the Europe edition of The Wall Street Journal are published Monday to Friday, except on the days listed below. THE ASIA EDITION OF THE WALL STREET JOURNAL | NON-PUBLISHING DAYS January 1 New Year’s Day February 8 1st day of Lunar New Year February 9 2nd day of Lunar New Year March 25 December 26 Good Friday Christmas Day observed THE EUROPE EDITION OF THE WALL STREET JOURNAL | NON-PUBLISHING DAYS January 1 New Year’s Day March 25 Good Friday March 28 Easter Monday May 2 May Day/Early May Bank Holiday May 25 UK Spring Bank Holiday December 25 Christmas Day observed December 27 Boxing Day observed 2016 | GENERAL ADVERTISING RATE CARD | 4 THE GLOBAL EDITION GLOBAL IMPACT. THINK WSJ. With a global audience of 6.1 million, WSJ is the world’s leading business publication. Comprising The Wall Street Journal, the Asia Edition of The Wall Street Journal and the Europe Edition of The Wall Street Journal, the Global Edition is by far the best way for marketers to reach the world’s business leaders, active investors and affluent consumers. Each publication is strong in its own right; the numbers speak for themselves. Combined, the Global Edition is a uniquely powerful, cost-effective and convenient vehicle to reach the world’s most influential audience. Let the power of WSJ deliver global results. Anytime. Anywhere. Sources: 2015 Ipsos Affluent Survey, HHI $100,000+; 2015 Ipsos Affluent Europe Study; 2015 AWSJ Internal Records. 2016 | GENERAL ADVERTISING RATE CARD | 5 GLOBAL EDITION CIRCULATION: 1,437,863 The Global Edition, published Monday–Friday*, includes The Wall Street Journal, the Asia edition of The Wall Street Journal and the Europe edition of The Wall Street Journal. Insertion orders must specify Global Edition to be billed at the Global Edition rate. Requires single insertion order with one bill-to address; insertion must be the same size and must appear in all editions within five days and within the same calendar month. Advertisers that do not meet this criteria will be billed at individual publication rates. FULL PAGE | NON-CONTRACT RATES PER COLUMN INCH RATE (GROSS) $2,504.89 BLACK & WHITE FULL-PAGE COST (GROSS) COLOR FULL-PAGE COST (GROSS) $315,616.14 $409,601.41 BLACK & WHITE FULL-PAGE COST COLOR FULL-PAGE COST FULL PAGE | CONTRACT VOLUME RATES WSJ FRANCHISE NET REVENUE CONTRACT $50,000 75,000 125,000 250,000 325,000 450,000 700,000 1,000,000 1,250,000 1,600,000 2,100,000 2,500,000 3,100,000 3,800,000 5,200,000 DISCOUNT PER COLUMN INCH RATE (GROSS) 0.0% 0.0% 0.0% 2.5% 5.4% 7.9% 10.3% 12.7% 14.7% 16.6% 18.6% 20.5% 22.5% 24.4% 26.9% $2,504.89 2,504.89 2,504.89 2,442.21 2,369.06 2,308.13 2,247.18 2,185.96 2,137.14 2,088.41 2,039.40 1,990.47 1,941.71 1,892.77 1,831.61 (GROSS) $288,921.40 288,921.40 288,921.40 281,691.65 273,353.85 266,327.21 259,298.17 252,236.88 246,606.70 240,987.10 235,332.85 229,690.82 224,067.94 218,421.88 211,369.03 (GROSS) $382,906.67 382,906.67 382,906.67 373,736.36 355,521.98 346,818.98 338,187.69 329,308.53 322,347.01 315,334.68 308,287.71 301,308.26 294,294.03 288,647.97 281,595.12 STANDARD UNITS | NON-CONTRACT RATES COLUMN INCHES OR 18 21 31.5 42 63 84 126 ■■ ■■ ■■ PAGE SIZE 1/7 1/6 1/4 1/3 1/2 2/3 Full Page BLACK & WHITE COST (GROSS) $45,088.02 52,602.69 78,904.04 105,205.38 157,808.07 210,410.76 315,616.14 All rates are quoted in gross; only net spending accrues to contract fulfillment. All full-page contracts are inclusive of 10% full-page discount for contract advertisers. All ads are billed at the makeup size and are scaled to fit the formats that vary among print sites in Europe and Asia. All units outside standard sizes listed throughout the rate card will be billed accordingly. Boundaries and circulation for all editions and regions are subject to change. Source: June 2015 AAM Quarterly Data Report (U.S.). 2016 | GENERAL ADVERTISING RATE CARD | 6 GLOBAL EDITION HALF PAGE | NON-CONTRACT RATES PER COLUMN INCH RATE (GROSS) $2,504.89 BLACK & WHITE HALF-PAGE COST (GROSS) $157,808.07 COLOR HALF-PAGE COST (GROSS) $232,643.26 HALF PAGE | CONTRACT VOLUME RATES WSJ FRANCHISE NET REVENUE CONTRACT $50,000 75,000 125,000 250,000 325,000 450,000 700,000 1,000,000 1,250,000 1,600,000 2,100,000 2,500,000 3,100,000 3,800,000 5,200,000 DISCOUNT PER COLUMN INCH RATE (GROSS) 0.0% 0.0% 0.0% 2.5% 5.4% 7.9% 10.3% 12.7% 14.7% 16.6% 18.6% 20.5% 22.5% 24.4% 26.9% $2,504.89 2,504.89 2,504.89 2,442.21 2,369.06 2,308.13 2,247.18 2,185.96 2,137.14 2,088.41 2,039.40 1,990.47 1,941.71 1,892.77 1,831.61 BLACK & WHITE HALF-PAGE COST (GROSS) $157,808.07 157,808.07 157,808.07 153,859.23 149,250.78 145,412.19 141,572.34 137,715.48 134,639.82 131,569.83 128,482.20 125,399.61 122,327.73 119,244.51 115,391.43 COLOR HALF-PAGE COST (GROSS) $232,643.26 232,643.26 232,643.26 227,191.67 220,597.64 215,316.42 210,096.54 204,677.33 200,456.13 196,186.92 191,900.03 187,668.52 183,370.23 180,287.01 176,433.93 QUARTER PAGE | CONTRACT VOLUME RATES WSJ FRANCHISE NET REVENUE CONTRACT $50,000 75,000 125,000 250,000 325,000 450,000 700,000 1,000,000 1,250,000 1,600,000 2,100,000 2,500,000 3,100,000 3,800,000 5,200,000 DISCOUNT 0.0% 0.0% 0.0% 2.5% 5.4% 7.9% 10.3% 12.7% 14.7% 16.6% 18.6% 20.5% 22.5% 24.4% 26.9% PER COLUMN INCH RATE BLACK & WHITE FACING PAGES (GROSS) (GROSS) $2,504.89 2,504.89 2,504.89 2,442.21 2,369.06 2,308.13 2,247.18 2,185.96 2,137.14 2,088.41 2,039.40 1,990.47 1,941.71 1,892.77 1,831.61 $78,904.04 78,904.04 78,904.04 76,929.62 74,625.39 72,706.10 70,786.17 68,857.74 67,319.91 65,784.92 64,241.10 62,699.81 61,163.87 59,622.26 57,695.72 COLOR FACING PAGES (GROSS) $130,281.72 130,281.72 130,281.72 127,391.00 123,876.20 121,077.20 118,315.50 115,434.78 113,198.45 110,932.05 108,656.79 106,415.33 104,120.35 102,578.74 100,652.20 * Rates listed apply ONLY to Section A Center Spreads. Please contact your WSJ sales representative for gutter-bleed spread rates in other sections. Source: June 2015 AAM Quarterly Data Report (U.S.). 2016 | GENERAL ADVERTISING RATE CARD | 7 U.S. NATIONAL EDITION CIRCULATION: 1,321,827 Published Monday through Saturday, the National Edition is a combination of the Eastern, Central and Western Editions. Insertion orders must specify National Edition and advertisement must appear in all editions within 30 days to be billed at the National Edition rate. National Edition advertising with option dates may appear on different dates in different editions. FULL PAGE | NON-CONTRACT RATES PER COLUMN INCH RATE (GROSS) $2,200.00 BLACK & WHITE FULL-PAGE COST (GROSS) COLOR FULL-PAGE COST (GROSS) $277,200.00 $354,823.27 BLACK & WHITE FULL-PAGE COST COLOR FULL-PAGE COST FULL PAGE | CONTRACT VOLUME RATES WSJ FRANCHISE NET REVENUE CONTRACT $50,000 75,000 125,000 250,000 325,000 450,000 700,000 1,000,000 1,250,000 1,600,000 2,100,000 2,500,000 3,100,000 3,800,000 5,200,000 DISCOUNT PER COLUMN INCH RATE (GROSS) 0.0% 0.0% 0.0% 2.5% 5.8% 8.2% 10.5% 13.1% 15.0% 17.0% 19.0% 20.9% 22.9% 24.8% 27.3% $2,200.00 2,200.00 2,200.00 2,145.00 2,072.40 2,019.60 1,969.00 1,911.80 1,870.00 1,826.00 1,782.00 1,740.20 1,696.20 1,654.40 1,599.40 (GROSS) $249,480.00 249,480.00 249,480.00 243,243.00 235,010.16 229,022.64 223,284.60 216,798.12 212,058.00 207,068.40 202,078.80 197,338.68 192,349.08 187,608.96 181,371.96 (GROSS) $327,103.27 327,103.27 327,103.27 318,925.71 300,816.29 293,152.41 285,812.12 277,507.77 271,436.31 265,053.98 258,671.66 252,594.12 246,213.17 241,473.05 235,236.05 STANDARD UNITS | NON-CONTRACT RATES COLUMN INCHES OR 18 21 31.5 42 63 84 126 ■■ ■■ ■■ PAGE SIZE 1/7 1/6 1/4 1/3 1/2 2/3 Full Page BLACK & WHITE COST (GROSS) $39,600.00 46,200.00 69,300.00 92,400.00 138,600.00 184,800.00 277,200.00 All rates are quoted in gross; only net spending accrues to contract fulfillment. All full-page contracts are inclusive of 10% full-page discount for contract advertisers. Boundaries and circulation for all editions and regions are subject to change. Source: June 2015 AAM Quarterly Data Report (U.S.) 2016 | GENERAL ADVERTISING RATE CARD | 8 U.S. NATIONAL EDITION HALF PAGE | NON-CONTRACT RATES PER COLUMN INCH RATE (GROSS) $2,200.00 BLACK & WHITE HALF-PAGE COST (GROSS) $138,600.00 COLOR HALF-PAGE COST (GROSS) $198,709.39 HALF PAGE | CONTRACT VOLUME RATES WSJ FRANCHISE NET REVENUE CONTRACT $50,000 75,000 125,000 250,000 325,000 450,000 700,000 1,000,000 1,250,000 1,600,000 2,100,000 2,500,000 3,100,000 3,800,000 5,200,000 PER COLUMN INCH RATE DISCOUNT 0.0% 0.0% 0.0% 2.5% 5.8% 8.2% 10.5% 13.1% 15.0% 17.0% 19.0% 20.9% 22.9% 24.8% 27.3% (GROSS) $2,200.00 2,200.00 2,200.00 2,145.00 2,072.40 2,019.60 1,969.00 1,911.80 1,870.00 1,826.00 1,782.00 1,740.20 1,696.20 1,654.40 1,599.40 BLACK & WHITE HALF-PAGE COST (GROSS) $138,600.00 138,600.00 138,600.00 135,135.00 130,561.20 127,234.80 124,047.00 120,443.40 117,810.00 115,038.00 112,266.00 109,632.60 106,860.60 104,227.20 100,762.20 COLOR HALF-PAGE COST (GROSS) $198,709.39 198,709.39 198,709.39 193,741.64 187,182.26 182,413.23 177,845.40 172,679.45 168,900.51 164,929.29 160,958.03 157,175.71 153,177.30 150,543.90 147,078.90 QUARTER PAGE | CONTRACT VOLUME RATES WSJ FRANCHISE NET REVENUE CONTRACT $50,000 75,000 125,000 250,000 325,000 450,000 700,000 1,000,000 1,250,000 1,600,000 2,100,000 2,500,000 3,100,000 3,800,000 5,200,000 PER COLUMN INCH RATE DISCOUNT 0.0% 0.0% 0.0% 2.5% 5.8% 8.2% 10.5% 13.1% 15.0% 17.0% 19.0% 20.9% 22.9% 24.8% 27.3% (GROSS) $2,200.00 2,200.00 2,200.00 2,145.00 2,072.40 2,019.60 1,969.00 1,911.80 1,870.00 1,826.00 1,782.00 1,740.20 1,696.20 1,654.40 1,599.40 BLACK & WHITE FACING PAGES (GROSS) $69,300.00 69,300.00 69,300.00 67,567.50 65,280.60 63,617.40 62,023.50 60,221.70 58,905.00 57,519.00 56,133.00 54,816.30 53,430.30 52,113.60 50,381.10 COLOR FACING PAGES (GROSS) $105,951.88 105,951.88 105,951.88 103,303.08 99,805.61 97,262.70 94,827.03 92,072.94 90,057.74 87,940.33 85,822.89 83,806.02 81,660.98 80,344.28 78,611.78 * Rates listed apply ONLY to Section A Center Spreads. Please contact your WSJ sales representative for gutter-bleed spread rates in other sections. 2016 | GENERAL ADVERTISING RATE CARD | 9 EASTERN EDITION CIRCULATION: 587,373 Published Monday through Saturday, the Eastern Edition circulates in Alabama, Connecticut, Delaware, Florida, Georgia, eastern Kentucky, Maine, Massachusetts, Maryland, Mississippi (except the northwest corner), New Hampshire, New Jersey, New York (except western corner), North Carolina, eastern Pennsylvania, Rhode Island, South Carolina, eastern Tennessee, Vermont, Virginia, Washington, D.C., and portions of West Virginia and southeastern Canada. FULL PAGE | NON-CONTRACT RATES PER COLUMN INCH RATE BLACK & WHITE FULL-PAGE COST (GROSS) (GROSS) $1,001.48 $126,186.48 FULL PAGE | CONTRACT VOLUME RATES WSJ FRANCHISE NET REVENUE CONTRACT $50,000 75,000 125,000 250,000 325,000 450,000 700,000 1,000,000 1,250,000 1,600,000 2,100,000 2,500,000 3,100,000 3,800,000 5,200,000 DISCOUNT 0.0% 0.0 5.8 8.3 10.5 10.5 13.1 15.0 17.0 19.0 20.0 21.0 21.9 22.9 22.9 PER COLUMN INCH RATE BLACK & WHITE FULL-PAGE COST (GROSS) (GROSS) $1,001.48 1,001.48 943.39 918.36 896.32 896.32 870.29 851.26 831.23 811.20 801.18 791.17 782.16 772.14 772.14 $113,567.83 113,567.83 106,980.43 104,142.02 101,642.69 101,642.69 98,690.89 96,532.88 94,261.48 91,990.08 90,853.81 89,718.68 88,696.94 87,560.68 87,560.68 STANDARD UNITS | NON-CONTRACT RATES COLUMN INCHES OR 18 21 31.5 42 63 84 126 ■■ ■■ ■■ PAGE SIZE 1/7 1/6 1/4 1/3 1/2 2/3 Full Page BLACK & WHITE COST (GROSS) $18,026.64 21,031.08 31,546.62 42,062.16 63,093.24 84,124.32 126,186.48 All rates are quoted in gross; only net spending accrues to contract fulfillment. All full-page contracts are inclusive of 10% full-page discount for contract advertisers. Boundaries and circulation for all editions and regions are subject to change. Source: June 2015 AAM Quarterly Data Report (U.S.) 2016 | GENERAL ADVERTISING RATE CARD | 10 CENTRAL EDITION CIRCULATION: 413,549 Published Monday through Saturday, the Central Edition circulates in northeast Arizona, Arkansas, Illinois, Indiana, Iowa, Kansas, western Kentucky, Louisiana, Michigan, Minnesota, northwest Mississippi, Missouri, eastern Nebraska, New Mexico, North Dakota, Ohio, Oklahoma, western Pennsylvania, Texas, eastern South Dakota, northern West Virginia, Wisconsin, south-central Canada, western New York and western Tennessee. FULL PAGE | NON-CONTRACT RATES PER COLUMN INCH RATE BLACK & WHITE FULL-PAGE COST (GROSS) $832.26 (GROSS) $104,864.76 FULL PAGE | CONTRACT VOLUME RATES WSJ FRANCHISE NET REVENUE CONTRACT $50,000 75,000 125,000 250,000 325,000 450,000 700,000 1,000,000 1,250,000 1,600,000 2,100,000 2,500,000 3,100,000 3,800,000 5,200,000 DISCOUNT PER COLUMN INCH RATE BLACK & WHITE FULL-PAGE COST (GROSS) 0.0% 0.0 5.8 8.3 10.5 10.5 13.1 15.0 17.0 19.0 20.0 21.0 21.9 22.9 22.9 $832.26 832.26 783.99 763.18 744.87 744.87 723.23 707.42 690.78 674.13 665.81 657.49 650.00 641.67 641.67 (GROSS) $94,378.28 94,378.28 88,904.47 86,544.61 84,468.26 84,468.26 82,014.28 80,221.43 78,334.45 76,446.34 75,502.85 74,559.37 73,710.00 72,765.38 72,765.38 STANDARD UNITS | NON-CONTRACT RATES COLUMN INCHES 18 21 31.5 42 63 84 126 ■■ ■■ ■■ OR PAGE SIZE 1/7 1/6 1/4 1/3 1/2 2/3 Full Page BLACK & WHITE COST (GROSS) $14,980.68 17,477.46 26,216.19 34,954.92 52,432.38 69,909.84 104,864.76 All rates are quoted in gross; only net spending accrues to contract fulfillment. All full-page contracts are inclusive of 10% full-page discount for contract advertisers. Boundaries and circulation for all editions and regions are subject to change. Source: June 2015 AAM Quarterly Data Report (U.S.) 2016 | GENERAL ADVERTISING RATE CARD | 11 WESTERN EDITION CIRCULATION: 320,905 Published Monday through Saturday, the Western Edition circulates in Alaska, Arizona (except northeast corner), California, Colorado, Hawaii, Idaho, Montana, western Nebraska, Nevada, Oregon, Utah, Washington, Wyoming, western South Dakota and southwestern Canada. FULL PAGE | NON-CONTRACT RATES PER COLUMN INCH RATE BLACK & WHITE FULL-PAGE COST (GROSS) (GROSS) $537.73 $67,753.98 FULL PAGE | CONTRACT VOLUME RATES WSJ FRANCHISE NET REVENUE CONTRACT $50,000 75,000 125,000 250,000 325,000 450,000 700,000 1,000,000 1,250,000 1,600,000 2,100,000 2,500,000 3,100,000 3,800,000 5,200,000 DISCOUNT 0.0% 0.0 5.8 8.3 10.5 10.5 13.1 15.0 17.0 19.0 20.0 21.0 21.9 22.9 22.9 PER COLUMN INCH RATE BLACK & WHITE FULL-PAGE COST (GROSS) (GROSS) $537.73 537.73 506.54 493.10 481.27 481.27 467.29 457.07 446.32 435.56 430.18 424.81 419.97 414.59 414.59 $60,978.58 60,978.58 57,441.64 55,917.54 54,576.02 54,576.02 52,990.69 51,831.74 50,612.69 49,392.50 48,782.41 48,173.45 47,624.60 47,014.51 47,014.51 STANDARD UNITS | NON-CONTRACT RATES COLUMN INCHES OR 18 21 31.5 42 63 84 126 ■■ ■■ ■■ PAGE SIZE 1/7 1/6 1/4 1/3 1/2 2/3 Full Page BLACK & WHITE COST (GROSS) $9,679.14 11,292.33 16,938.50 22,584.66 33,876.99 45,169.32 67,753.98 All rates are quoted in gross; only net spending accrues to contract fulfillment. All full-page contracts are inclusive of 10% full-page discount for contract advertisers. Boundaries and circulation for all editions and regions are subject to change. Source: June 2015 AAM Quarterly Data Report (U.S.) 2016 | GENERAL ADVERTISING RATE CARD | 12 REGIONAL ADVERTISING Regional advertising buys are available in 21 regions. Please contact your sales representative or visit wsjmediakit.com for details. AVAILABLE REGIONS WESTERN EDITION CENTRAL EDITION EASTERN EDITION Pacific Northwest Region Rocky Mountain Region Northern California Region Southern California Region Arizona Region Minneapolis Region Chicago Region Ohio Region Detroit Region St. Louis Region Kansas City Region Texas Region Dallas/Ft. Worth Region Houston Region New England Region Greater New York Region Philadelphia Region Washington/Baltimore Region Southern Region South Atlantic Region Florida Region 2016 | GENERAL ADVERTISING RATE CARD | 13 AMERICAS / ASIA / EUROPE ACT GLOBAL. THINK WSJ. Each day the world’s decision makers wake to read the business news in The Wall Street Journal whether in Asia, Europe or Latin America. ■■ ■■ ■■ The Asia Edition of The Wall Street Journal captures the pulse of some of the most dynamic business markets in the world. The Europe Edition of The Wall Street Journal provides daily business news throughout Europe, the Middle East and into some portions of Africa. Available in 12 top-quality general interest newspapers throughout Mexico, South America and Central America, WSJ Americas is the premier source of daily global finance and business news in Spanish and Portuguese. The Asia Edition of The Wall Street Journal and the Europe Edition of The Wall Street Journal reach a high-quality audience of business leaders and affluent consumers. Advertising in the Global Edition of The Wall Street Journal can help you reach the world’s best travelers, the world’s most active luxury consumers and the world’s most important investors. 2016 | GENERAL ADVERTISING RATE CARD | 14 THE WALL STREET JOURNAL AMERICAS The Wall Street Journal Americas is the largest pan-regional business advertising medium in Latin America and the premier source of daily global business and financial news in Spanish and Portuguese. Published as part of the business sections in 12 leading general-interest newspapers across Latin America, The Wall Street Journal Americas is a must-read for business decision makers, opinion leaders and affluent consumers. Days of publication are as follows: ■■ Monday through Friday in Argentina, Brazil, Chile, Colombia, Dominican Republic, El Salvador, Honduras, Mexico and Panama. ■■ Monday in Costa Rica. Combination Discounts Advertisers in any edition of The Wall Street Journal Americas may apply Dow Jones combination discounts for common advertising run in the Americas up to a maximum of 10%, as follows: ■■ WSJ Americas & National Edition 10% ■■ WSJ Americas & Europe and Asia Editions 10% ■■ WSJ Americas & any Regional Edition 5% ■■ WSJ Americas & Europe or Asia Edition 5% Frequency Discounts Frequency discounts available in most editions; not available in Costa Rica, Dominican Republic, El Salvador, Panama, or Mexico. Frequency discounts may not be applied retroactively in Argentina. All Wall Street Journal Americas net revenue will accrue to fulfillment of existing Wall Street Journal net revenue contracts. For more information, go to wsjmediakit.com. 2016 | GENERAL ADVERTISING RATE CARD | 15 THE WALL STREET JOURNAL AMERICAS THE WALL STREET JOURNAL AMERICAS 2016 COLOR RATES (Gross, US$) CIRC. FP (BW/COLOR) JR (BW/COLOR) 1/2 (BW/COLOR) 1/4 (BW/COLOR) JEWEL BOX (BW/COLOR) Argentina—La Nación* 104,008 60,740 / 78,882 24,881 / 32,313 33,301 / 43,248 16,685 / 21,668 5,574 / 7,239 Brazil—Valor Econômico 58,773 74,377 / 84,521 30,537 / 36,843 35,030 / 42,261 17,514 / 21,130 6,747 / 8,096 Chile—El Mercurio 122,561 25,188 / 26,504 10,885 / 12,200 12,594 / 13,910 5,596 / 6,911 1,780 / — Colombia—El Tiempo 216,000 28,664 / 46,699 12,000 / 19,601 14,296 / 23,349 7,147 / 11,674 4,113 / 6,429 Costa Rica—El Financiero (Mon.) 11,438 2,373 / 3,390 — 1,480 / 2,113 983 / 1,401 — Dominican Republic—Listín Diario 112,000 8,496 / 14,457 3,314 / 6,746 3,551 / 7,228 1,775 / 3,614 — El Salvador—La Prensa Gráfica 103,462 2,074 / 4,148 — 1,037 / 2,074 518 / 1,037 — Honduras—La Prensa 55,000 1,320 / 2,640 — 690 / 1,380 360 / 720 — Mexico Combo—Mural, Reforma, El Norte 291,733 48,775 / 59,098 20,903 / 25,328 24,387 / 29,549 12,194 / 14,775 8,452 / 9,412 Guadalajara—Mural 37,973 7,308 / 9,492 3,132 / 4,068 3,654 / 4,746 1,827 / 2,373 1,243 / 1,554 Mexico City—Reforma (color rates only) 131,625 33,012 14,148 16,506 8,253 5,121 Monterrey—El Norte 3,095 / 3,869 122,135 14,280 / 23,688 6,120 / 10,152 7,140 / 11,844 3,570 / 5,922 Panama—La Prensa 43,949 5,020 / 5,776 2,231 / 2,567 2,390 / 2,750 1,195 / 1,375 504 / 580 FULL RUN TOTALS* 1,118,924 257,027 /326,115 104,751 /135,598 128,756 / 167,862 63,967 / 84,305 27,170 / 31,756 ■■ ■■ ■■ All rates are quoted in gross; only net spending accrues to contract fulfillment. Rates are subject to change. Please contact your sales representative for information. Markets may be purchased individually or in groups. * Rates valid through 1/31/2017. 2016 | GENERAL ADVERTISING RATE CARD | 16 THE ASIA EDITION CIRCULATION: 61,024 The Asia edition of The Wall Street Journal is published Monday through Friday in Hong Kong and in 8 cities in Asia: Beijing, Jakarta, Kuala Lumpur, Seoul, Singapore, Shanghai, Taipei, Tokyo. Advertisers using both the Asia edition of The Wall Street Journal and the Europe edition of The Wall Street Journal receive a 10% discount for running in each edition. These savings are over and above any existing revenue/frequency discounts. In order to receive combination discounts, advertisements from non-contract advertisers must appear within 30 days. FULL PAGE | NON-CONTRACT RATES PER COLUMN INCH RATE (GROSS) $392.13 BLACK & WHITE FULL-PAGE COST (GROSS) COLOR FULL-PAGE COST (GROSS) $49,408.38 $57,690.38 BLACK & WHITE FULL-PAGE COST COLOR FULL-PAGE COST FULL PAGE | CONTRACT VOLUME RATES WSJ FRANCHISE NET REVENUE CONTRACT $50,000 75,000 125,000 250,000 325,000 450,000 700,000 1,000,000 1,250,000 1,600,000 2,100,000 2,500,000 3,100,000 3,800,000 5,200,000 DISCOUNT PER COLUMN INCH RATE (GROSS) 2.5% 5.0% 7.5% 10.0% 12.0% 14.0% 15.0% 17.0% 18.0% 19.0% 20.0% 20.0% 20.0% 21.0% 22.0% $382.33 372.52 362.72 352.92 345.07 337.23 333.31 325.47 321.55 317.63 313.70 313.70 313.70 309.78 305.86 (GROSS) $48,173.58 46,937.52 45,702.72 44,467.92 43,478.82 42,490.98 41,997.06 41,009.22 40,515.30 40,021.38 39,526.20 39,526.20 39,526.20 39,032.28 38,538.36 (GROSS) $56,455.58 55,219.52 53,984.72 52,749.92 51,760.82 50,772.98 50,279.06 49,291.22 48,797.30 48,303.38 47,808.20 47,808.20 47,808.20 47,314.28 46,820.36 STANDARD UNITS | NON-CONTRACT RATES COLUMN INCHES OR 18 21 31.5 42 63 84 126 PAGE SIZE 1/7 1/6 1/4 1/3 1/2 2/3 Full Page BLACK & WHITE COST (GROSS) $7,058.34 8,234.73 12,352.10 16,469.46 24,704.19 32,938.92 49,408.38 Color Charges and Conditions ■■ ■■ ■■ ■■ ■■ Color charges are in addition to black & white insertion costs. Color is offered subject to availability; display advertising only. –– Two-thirds page/Full page/spreads: 8,282 USD –– Fractional units: minimum size compact strip; 7,272 USD All rates are quoted in gross; only net spending accrues to contract fulfillment. All ads are billed at the makeup size and are scaled to fit the formats that vary among print sites. All units outside standard sizes listed throughout the rate card will be billed accordingly. Boundaries and circulation for all editions and regions are subject to change. Source: Internal Records. 2016 | GENERAL ADVERTISING RATE CARD | 17 THE ASIA EDITION HALF PAGE | NON-CONTRACT RATES PER COLUMN INCH RATE (GROSS) $392.13 BLACK & WHITE HALF-PAGE COST (GROSS) COLOR HALF-PAGE COST (GROSS) $24,704.19 $31,976.19 BLACK & WHITE HALF-PAGE COST COLOR HALF-PAGE COST HALF PAGE | CONTRACT VOLUME RATES WSJ FRANCHISE NET REVENUE CONTRACT $50,000 75,000 125,000 250,000 325,000 450,000 700,000 1,000,000 1,250,000 1,600,000 2,100,000 2,500,000 3,100,000 3,800,000 5,200,000 PER COLUMN INCH RATE DISCOUNT 2.5% 5.0% 7.5% 10.0% 12.0% 14.0% 15.0% 17.0% 18.0% 19.0% 20.0% 20.0% 20.0% 21.0% 22.0% (GROSS) $382.33 372.52 362.72 352.92 345.07 337.23 333.31 325.47 321.55 317.63 313.70 313.70 313.70 309.78 305.86 (GROSS) $24,086.79 23,468.76 22,851.36 22,233.96 21,739.41 21,245.49 20,998.53 20,504.61 20,257.65 20,010.69 19,763.10 19,763.10 19,763.10 19,516.14 19,269.18 (GROSS) $31,358.79 30,740.76 30,123.36 29,505.96 29,011.41 28,517.49 28,270.53 27,776.61 27,529.65 27,282.69 27,035.10 27,035.10 27,035.10 26,788.14 26,541.18 QUARTER PAGE | CONTRACT VOLUME RATES WSJ FRANCHISE NET REVENUE CONTRACT $50,000 75,000 125,000 250,000 325,000 450,000 700,000 1,000,000 1,250,000 1,600,000 2,100,000 2,500,000 3,100,000 3,800,000 5,200,000 PER COLUMN INCH RATE DISCOUNT 2.5% 5.0% 7.5% 10.0% 12.0% 14.0% 15.0% 17.0% 18.0% 19.0% 20.0% 20.0% 20.0% 21.0% 22.0% (GROSS) $382.33 372.52 362.72 352.92 345.07 337.23 333.31 325.47 321.55 317.63 313.70 313.70 313.70 309.78 305.86 BLACK & WHITE QTR PAGE COST (GROSS) $12,043.40 11,734.38 11,425.68 11,116.98 10,869.71 10,622.75 10,499.27 10,252.31 10,128.83 10,005.35 9,881.55 9,881.55 9,881.55 9,758.07 9,634.59 COLOR QTR PAGE COST (GROSS) $19,315.40 19,006.38 18,697.68 18,388.98 18,141.71 17,894.75 17,771.27 17,524.31 17,400.83 17,277.35 17,153.55 17,153.55 17,153.55 17,030.07 16,906.59 * Rates listed apply ONLY to Section A Center Spreads. Please contact your WSJ sales representative for gutter-bleed spread rates in other sections. 2016 | GENERAL ADVERTISING RATE CARD | 18 THE EUROPE EDITION CIRCULATION: 55,012 Published Monday through Friday in London and distributed in Brussels, Frankfurt, Geneva, London, Milan, Munich, Paris, Geneva, and Zurich. Advertisers using both the Europe edition of The Wall Street Journal and the Asia edition of The Wall Street Journal receive a 10% discount for running in each publication. These savings are over and above any existing revenue/frequency discounts. In order to receive combination discounts, advertisements from noncontract advertisers must appear within 30 days. FULL PAGE | NON-CONTRACT RATES PER COLUMN INCH RATE (GROSS) $371.38 BLACK & WHITE FULL-PAGE COST (GROSS) COLOR FULL-PAGE COST (GROSS) $46,793.88 $56,691.88 BLACK & WHITE FULL-PAGE COST COLOR FULL-PAGE COST FULL PAGE | CONTRACT VOLUME RATES WSJ FRANCHISE NET REVENUE CONTRACT $50,000 75,000 125,000 250,000 325,000 450,000 700,000 1,000,000 1,250,000 1,600,000 2,100,000 2,500,000 3,100,000 3,800,000 5,200,000 DISCOUNT PER COLUMN INCH RATE (GROSS) 2.5% 5.0% 7.5% 10.0% 12.0% 14.0% 15.0% 17.0% 18.0% 19.0% 20.0% 20.0% 20.0% 21.0% 22.0% $362.10 352.81 343.53 334.24 326.81 319.39 315.67 308.25 304.53 300.82 297.10 297.10 297.10 293.39 289.68 (GROSS) $45,624.60 44,454.06 43,284.78 42,114.24 41,178.06 40,243.14 39,774.42 38,839.50 38,370.78 37,903.32 37,434.60 37,434.60 37,434.60 36,967.14 36,499.68 (GROSS) $55,522.60 54,352.06 53,182.78 52,012.24 51,076.06 50,141.14 49,672.42 48,737.50 48,268.78 47,801.32 47,332.60 47,332.60 47,332.60 46,865.14 46,397.68 STANDARD UNITS | NON-CONTRACT RATES COLUMN INCHES OR 18 21 31.5 42 63 84 126 PAGE SIZE 1/7 1/6 1/4 1/3 1/2 2/3 Full Page BLACK & WHITE COST (GROSS) $6,684.84 7,798.98 11,698.47 15,597.96 23,396.94 31,195.92 46,793.88 Color Charges and Conditions ■■ ■■ ■■ ■■ ■■ Color charges are in addition to black & white insertion costs. Color is offered subject to availability; display advertising only. –– Full page/spreads: 9,898 USD –– Fractional units: 9,090 USD; minimum size compact strip. All rates are quoted in gross; only net spending accrues to contract fulfillment. All ads are billed at the makeup size and are scaled to fit the formats that vary among print sites. All units outside standard sizes listed throughout the rate card will be billed accordingly. Boundaries and circulation for all editions and regions are subject to change. Source: June 2015 AAM Quarterly Data Report (U.S.) 2016 | GENERAL ADVERTISING RATE CARD | 19 THE EUROPE EDITION HALF PAGE | NON-CONTRACT RATES PER COLUMN INCH RATE (GROSS) $371.38 BLACK & WHITE HALF-PAGE COST (GROSS) COLOR HALF-PAGE COST (GROSS) $23,396.94 $32,486.94 BLACK & WHITE HALF-PAGE COST COLOR HALF-PAGE COST HALF PAGE | CONTRACT VOLUME RATES WSJ FRANCHISE NET REVENUE CONTRACT $50,000 75,000 125,000 250,000 325,000 450,000 700,000 1,000,000 1,250,000 1,600,000 2,100,000 2,500,000 3,100,000 3,800,000 5,200,000 PER COLUMN INCH RATE DISCOUNT 2.5% 5.0% 7.5% 10.0% 12.0% 14.0% 15.0% 17.0% 18.0% 19.0% 20.0% 20.0% 20.0% 21.0% 22.0% (GROSS) $362.10 352.81 343.53 334.24 326.81 319.39 315.67 308.25 304.53 300.82 297.10 297.10 297.10 293.39 289.68 (GROSS) $22,812.30 22,227.03 21,642.39 21,057.12 20,589.03 20,121.57 19,887.21 19,419.75 19,185.39 18,951.66 18,717.30 18,717.30 18,717.30 18,483.57 18,249.84 (GROSS) $31,902.30 31,317.03 30,732.39 30,147.12 29,679.03 29,211.57 28,977.21 28,509.75 28,275.39 28,041.66 27,807.30 27,807.30 27,807.30 27,573.57 27,339.84 QUARTER PAGE | CONTRACT VOLUME RATES WSJ FRANCHISE NET REVENUE CONTRACT $50,000 75,000 125,000 250,000 325,000 450,000 700,000 1,000,000 1,250,000 1,600,000 2,100,000 2,500,000 3,100,000 3,800,000 5,200,000 PER COLUMN INCH RATE DISCOUNT 2.5% 5.0% 7.5% 10.0% 12.0% 14.0% 15.0% 17.0% 18.0% 19.0% 20.0% 20.0% 20.0% 21.0% 22.0% (GROSS) $362.10 352.81 343.53 334.24 326.81 319.39 315.67 308.25 304.53 300.82 297.10 297.10 297.10 293.39 289.68 BLACK & WHITE QTR PAGE COST (GROSS) $11,406.15 11,113.52 10,821.20 10,528.56 10,294.52 10,060.79 9,943.61 9,709.88 9,592.70 9,475.83 9,358.65 9,358.65 9,358.65 9,241.79 9,124.92 COLOR QTR PAGE COST (GROSS) $20,496.15 20,203.52 19,911.20 19,618.56 19,384.52 19,150.79 19,033.61 18,799.88 18,682.70 18,565.83 18,448.65 18,448.65 18,448.65 18,331.79 18,214.92 * Rates listed apply ONLY to Section A Center Spreads. Please contact your WSJ sales representative for gutter-bleed spread rates in other sections. 2016 | GENERAL ADVERTISING RATE CARD | 20 MATERIAL SPECIFICATIONS STANDARD ADVERTISING UNITS WSJ offers Standard Advertising Units, making campaign planning and production efficient. Non-Standard Advertising Units will be charged a 10% premium on the cost of the black & white space. For sizes and additional information on Standard Advertising Units, please visit wsjmediakit.com or ask your sales representative for the latest Advertising Planning Guide. SPECIAL ADVERTISING UNITS WSJ also offers more than 20 innovative Special Advertising Units to allow advertisers to create a deeper affinity with our page makeup. Available national only. For more information on Special Advertising Units, please visit wsjmediakit.com or ask your sales representative for the latest Advertising Units Guide. MEASUREMENTS Advertisements are measured in column inches. See page 22 for standard page makeup information for The Wall Street Journal - U.S., Europe and Asia editions. 2016 | GENERAL ADVERTISING RATE CARD | 21 MATERIAL SPECIFICATIONS PAGE MAKEUP The Wall Street Journal – U.S., Europe and Asia ■■ ■■ ■■ ■■ DEPTH OF COLUMN | 21 inches (53.24 cm); 6 columns to a page FULL PAGE | 126 column inches (6 columns x 21 inches) PRINTED AD PAGE SIZE | 21.00 (depth) x 10.87 (width); 6 columns PRINTED GUTTER BLEED SIZE | 21.00 (depth) x 22.86 (width); 12 columns; no trim area SINGLE-PAGE UNITS WIDTH MINIMUM DEPTH COLUMNS INCHES CENTIMETERS INCHES CENTIMETERS 1 2 3 4 5 6 1.68 3.52 5.35 7.19 9.02 10.87 4.267 8.941 13.589 18.263 22.911 27.605 1.00 2.00 6.00 8.00 9.00 10.50 2.540 5.080 15.240 20.320 22.860 26.670 BLEED UNITS WIDTH MINIMUM DEPTH COLUMNS INCHES CENTIMETERS INCHES CENTIMETERS 8 10 12 15.52 19.19 22.86 39.421 48.743 58.065 15.75 12.71 10.50 40.005 32.290 26.670 NOTES ■■ ■■ ■■ Advertisements exceeding 18 inches in depth must occupy and be charged as full columns (21 inches). Non-standard units can be placed at quarter-inch depth increments above minimum depth and will carry a 10% premium. Measurements for advertisements running on the front cover of each section differ. All cover units are listed in the Advertising Units Guide on wsjmediakit.com. Bannered Sections Makeup ■■ ■■ ■■ All bannered sections are available in the standard sizes of: 1 column (1.68) x 2.5 1 column (1.68) x 5 2 columns (3.52) x 2.5 2 columns (3.52) x 5 Leisure travel and meeting sites are also available in display format; minimum ad size is 1 column x 1. For larger sizes, call 800.648.4778. 2016 | GENERAL ADVERTISING RATE CARD | 22 MATERIAL SPECIFICATIONS FOUR-COLOR ADS – DIGITAL MATERIAL REQUIREMENTS Digital material required: PDF/X-1a:2001. Film is not accepted. ■■ ■■ ■■ ■■ ■■ TYPE FONTS | Include all screen and printer fonts with digital files. Try to avoid using style attributes offered in application toolbars. Use actual typefaces for best results. No Multiple Master (MM) fonts of any kind. GRAPHICS | Images should be 200 dpi. PROOFS | Provide proofs for digital ads. Digital hardcopy newspaper proofs are acceptable. If there is no proof exchanged, the agency accepts the responsibility for the final print outcome. SCREEN RULING | Dow Jones outputs at 100 lines per inch. DOT GAIN | For best print results, compensate for 35% dot gain (tone value increase) in the midtone dot at 100-line screen. The Wall Street Journal does not run spot-color inks. All files containing spot color or Pantone elements must be converted to a CMYK ink mix. Not all Pantone colors are able to be matched with CMYK inks. Dot Size Requirements for 100-Line Screen The following dot-size requirements compensate for newsprint dot gain (TVI): COLOR NON-DETAIL WHITES HIGHLIGHTS QUARTERTONE MIDTONE SHADOW Cyan 0% 5% 20% 36% 60% Magenta 0 2 14 28 50 Yellow 0 2 14 28 50 Black 0 0 0 10 80 Other Color Quality Reminders: ■■ ■■ ■■ ■■ ■■ MAXIMUM COLOR DENSITY | 220% For optimum results use Gray Component Replacement (GCR) when preparing files. SNAP ICC newspaper profile is available at wsjmediakit.com, or contact the local ad services bureau. MAXIMUM FOUR-COLOR BLACK | 90% Black, 40% Cyan, 20% Magenta, 20% Yellow TEXT & GRAPHICS | Type should only be surprinted in areas having tint values of 30% or less. Multi-Colored type and type reversed out of two or more colors should not be smaller than 14 point and should be reversed out of areas having at least 70% tone value in Black, Magenta or Cyan. Remove all colors under reverse to avoid registration problems. UNSHARP MASKING | Higher levels of unsharp masking should be applied to newspaper advertising where the subject matter permits. TRANSPARENCIES | Use of transparencies in original files should be avoided due to unpredictable results that create image artifacts when flattened prior to publication. All transparencies must be flattened prior to original file submission. 2016 | GENERAL ADVERTISING RATE CARD | 23 MATERIAL SPECIFICATIONS BLACK & WHITE ADS – DIGITAL MATERIAL REQUIREMENTS Digital material required: PDF/X-1a:2001 Embed all fonts. Screen Ruling ■■ ■■ ■■ ■■ ■■ Dow Jones outputs at 100 lines per inch. Round dots preferred. Expected dot gain is 35% at the midtone dot. The preferences file should reflect this amount of gain at the scan or adjusted from within photoediting software such as Photoshop. Required format for black & white graphics is grayscale (@200 dpi) or black & white bitmap (@1016 dpi). Fine lines and serifs should not be less than .006 inch in thickness. We recommend that all solid reverses be a maximum of 85% black. Halftones | Recommended Aim Points: Specular/non-detail whites 0% Minimum highlight dot 3% Quartertone dot 16% Midtone dot 32% Shadow dot 80% Note: No color formats accepted for black & white; no Multiple Master (MM) fonts of any kind. 2016 | GENERAL ADVERTISING RATE CARD | 24 MATERIAL SPECIFICATIONS MATERIAL SUBMISSION Black & White Materials ■■ ■■ Via Internet: https://epic.dowjones.com Adsend (1.800.823.7363); code for WSJ is TXDWA Color Materials ■■ ■■ ■■ Preferred Method: via Internet at https://epic.dowjones.com Color match proof to: Dow Jones & Company Advertising Services 4300 North Rt 1, Building 5, 3rd Floor Monmouth Junction, NJ 08852 AP Adsend color transmission permitted only for files prepared with WSJ preferences and specifications. Split-Copy Material All split copy must be supplied as a separate graphics file. The Wall Street Journal will not separate galleys of ads that have been submitted as one file. Each separate ad must be a separate layout document file. Pubset Revisions to Material The Wall Street Journal is only responsible for the accuracy of pubset type that has been proofed and approved for release by the advertiser or agency. PDF Preparation Print-ready PDF files should be prepared by saving native files to Postscript, then distilling the file using recommended Dow Jones settings available at wsjmediakit.com or by calling the local Wall Street Journal service bureau. Creating PDF files directly from programs such as Adobe PDFWriter, Adobe InDesign, Adobe Illustrator, Adobe Photoshop or from Mac OSX is not recommended for print-ready files. File Compression Large digital files may be compressed to accelerate file transmission. Platforms Material may be submitted on either Mac OS or Microsoft Windows platforms. Mac OS is preferred. Tearsheets Advertisers requesting tearsheets can access them at https://etearsheet.dowjones.com. Please contact your Advertising Services bureau for a password and for any additional information. 2016 | GENERAL ADVERTISING RATE CARD | 25 MATERIAL SPECIFICATIONS New York: 212.597.5858 London: 44.020.3426.1149 Hong Kong: 852.2831.2556 2016 | GENERAL ADVERTISING RATE CARD | 26 MATERIAL SPECIFICATIONS ORDER/MATERIAL DEADLINES: Black & White Daily North American Editions ISSUE DAY INSERTION ORDERS Monday Tuesday Wednesday Thursday Friday Saturday Thursday Friday Monday Tuesday Wednesday (See chart on next page) MATERIAL DEADLINE 5:00 p.m. 5:00 p.m. 5:00 p.m. 5:00 p.m. 5:00 p.m. Thursday Friday Monday Tuesday Wednesday 5:00 p.m. 5:00 p.m. 5:00 p.m. 5:00 p.m. 5:00 p.m. All times are listed in Eastern Time. Black & white Split-Copy orders are due at noon and materials are due at 5:00 p.m. two days in advance of issue. Global Edition ISSUE DAY INSERTION ORDERS Monday Tuesday Wednesday Thursday Friday Wednesday Thursday Friday Monday Tuesday MATERIAL DEADLINE 5:00 p.m. 5:00 p.m. 5:00 p.m. 5:00 p.m. 5:00 p.m. Thursday Friday Monday Tuesday Wednesday 12:00 noon. 12:00 noon. 12:00 noon. 12:00 noon. 12:00 noon. Four-Color | Monday-Friday INSERTION ORDERS: May be required 4 weeks prior to deadline to secure reservations but do not become noncancelable until 1 week prior to insertion. Ads cancelled within 1 week of publication date can be billed for space and run at a later date. MATERIALS: 5 business days prior to insertion for proof; 4 business days prior without proof. Proofs are available upon advertiser request. MATERIALS FOR ASIA AND EUROPE EDITIONS OF THE WALL STREET JOURNAL: 10 business days prior to insertion for proof; 7 business days prior without proof. Proofs are available upon advertiser request. Arena | Friday INSERTION ORDERS: Thursday of week prior to Friday issue (8 days). MATERIALS: Monday prior to Friday issue. WSJ Weekend Black & White SECTION Section A Business & Finance INSERTION ORDERS Thursday prior to issue Thursday prior to issue MATERIAL DEADLINE Thursday prior to issue Thursday prior to issue Review Thursday of week prior to issue Monday prior to issue Off Duty Thursday of week prior to issue Monday prior to issue 2016 | GENERAL ADVERTISING RATE CARD | 27 MATERIAL SPECIFICATIONS THE WALL STREET JOURNAL AMERICAS Full-Page Makeup Argentina Brazil Chile Colombia Costa Rica Dominican Republic El Salvador Honduras Mexico Combo: Guadalajara, Mexico City & Monterrey Panama INCHES 11.87 x 20.46 11.69 x 20.47 11.38 x 21.18 11.18 x 21.26 10.46 x 15.13 11.50 x 20.00 10.25 x 13.00 10.25 x 13.00 CENTIMETERS 30.16 x 51.96 29.70 x 52.00 28.90 x 53.80 28.40 x 54.00 26.56 x 38.43 29.21 x 50.80 26.04 x 33.02 26.04 x 33.02 11.57 x 20.86 29.40 x 53.00 10.82 x 20.50 27.52 x 52.07 For current material specifications and submission instructions for The Wall Street Journal Americas, please call 212.597.6043. 2016 | GENERAL ADVERTISING RATE CARD | 28 CONTRACT PRINTING CONTRACT AND COPY REGULATIONS Dow Jones & Company engages the services of contract printers in most areas of distribution to print The Wall Street Journal and other products. Outsourced printing provides readers with more timely news content and more efficient delivery service. Caused by format variations in printing equipment, the image size of the product will be altered to fit when necessary, which can result in reduction and/or distortion to the product images. Some contract printers might not be able to produce all required pages in process color. Although we make every effort to ensure that quality reproduction processes are preserved, we cannot guarantee ad sizes or colors will be exact. Color pricing is set to reflect up to a 6% missed color variance. Advertisers will not be entitled to compensation due to size and color constraints beyond Dow Jones control. Please be assured that the content and message of all ads would not be affected. 2016 | GENERAL ADVERTISING RATE CARD | 29 TERMS AND CONDITIONS GENERAL RATE POLICY Contract and Copy Regulations All rates are subject to change. The publisher will not be bound by any conditions, printed or otherwise, appearing on any order blank, insertion order or contract when they conflict with the terms and conditions of this rate card, or any amendment hereof. Contract advertisers are those who (i) have placed a yearly order by The Wall Street Journal Advertising Order Form or recognized advertising agency contract, accepted by the publisher and (ii) insert and pay for space in accordance with one of the revenue or frequency rates specified in the current rate card. All other advertisers are non-contract advertisers. To earn revenue or frequency rates, a signed contract or order must be received and accepted by the publisher within six months of first insertion and advertising must be inserted within one year from the effective date of such contract or order. If an advertising contract or order is exceeded or not fulfilled in any edition, the rate charged will be adjusted within 90 days after the termination of the contract period to the rate earned in that edition/region. Nonpayment of invoices may result in the termination of an advertising contract and a corresponding adjustment in the rate(s) charged. The publisher reserves the right, at any time and for any reason, to decline any advertising copy and to cease further publication of any advertising. Only publication of an advertisement shall constitute acceptance of the advertiser’s order. The publisher shall in no event be liable for failure to publish advertising when specified by the advertiser, provided that, if no advertising is published, any charges therefor received by the publisher shall be refunded. Advertising agencies are responsible for payment of all advertising ordered on behalf of their clients, but the publisher reserves the right to hold the agency and the advertiser jointly and severally liable for all such payments. The publisher reserves the right to revise, on notice of 30 days, any rates, terms and conditions of this rate card applicable to contract advertisers. Revisions affecting non-contract advertising may be made without notice. All advertisements are accepted for publication entirely upon the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof. It is understood that, in consideration of the publication of advertising, the advertiser and/or agency will fully hold harmless and fully indemnify the publisher from and against any and all claims, demands, suits, actions, proceedings, recoveries or expenses of any nature whatsoever, including reasonable fees of counsel selected by the publisher, arising directly or indirectly from the publication of any advertisement (including, but not limited to, claims of infringement of copyright or trademark or claims of libel or invasion of privacy) or based upon or arising out of any matter or thing contained in any advertisement. The advertiser/agency acknowledges and agrees that any advertisement submitted may be included in an electronic database of published pages. Advertisers and agencies accept responsibility for communicating any restrictions on advertising content that prohibit the use of material beyond the ordered area of coverage or on future unordered dates for layout purposes. Advertisers and agencies further agree to indemnify Dow Jones against any claims, including without limitation copyright claims, arising from such prohibited use should the advertiser fail to disclose such restriction. Commission and Payment Terms Advertising agencies recognized by the publisher receive a commission of 15% of gross. If advertiser/agency is credit-approved, advertiser/agency agrees to remit payment for advertising in accordance with the terms and conditions stated on the invoice. Agency discount applies to color charges. No other commissions or discounts apply. Credit Terms Payments for all advertising run on credit will be invoiced weekly or monthly (as mutually agreed) for ads run during that period, and invoices shall be payable within 30 days after the date thereof, unless otherwise mutually agreed in writing by the parties. Credit may be suspended without advance notice for accounts with delinquent balances. 2016 | GENERAL ADVERTISING RATE CARD | 30 WORLDWIDE ADVERTISING SALES OFFICES U.S. INTERNATIONAL ASIA EUROPE Chicago Beijing London One South Wacker Drive Suite 2100 Chicago, IL 60606 Tel: 312.750.4022 Fax: 312.750.4009 Suite 302 Raffles City Beijing Office Tower. No. 1 Dongzhimen South Street, Dongcheng District, Beijing 100007, P.R. China Tel: 86.10.8400.7788 The News Building 1 London Bridge Street London, SE1 9GF United Kingdom Tel: 44.203.426.1115 New York 1211 Avenue of the Americas 9th Floor New York, NY 10036 Tel: 212.597.5680 Fax: 212.597.5633 San Francisco 201 California Street Suite 1000 San Francisco, CA 94111 Tel: 415.765.6131 Fax: 415.398.0929 SOUTH AMERICA São Paulo Av. Paulista 854 13 Andar, cj133 São Paulo, SP 01310-100 Brazil Tel.: 55.11.3544.7078 Hong Kong 25/F, Central Plaza 18 Harbour Road Wanchai Hong Kong Tel: 852.2.566.2781 Seoul 2001 Sungjee Heights 1 702-13 Yeoksam-Dong Kangnam-Gu Seoul 135 917 Korea Tel: 852.2.566.2781 Shanghai Suite FGH, Times Square, 27F 500 Zhangyang Road Pudong New Area Shanghai 200122, PRC China Tel: 86.21.5836.8228 ext. 304 Paris Dow Jones International, Ltd. 56 A rue du Faubourg Saint Honoŕe 7th Floor 75008 Paris France Tel: 33.1.40.17.17.01 Fax: 33.1.40.17.17.02 MIDDLE EAST & AFRICA Dubai Office 314 Building 5 Dubai Media City PO Box 502585 Dubai U.A.E. Tel.: 971.4.446.1670 Singapore 10 Anson Road #32-08 International Plaza Singapore 079903 Tel: 65.6415.4300 2016 | GENERAL ADVERTISING RATE CARD | 31 WORLDWIDE ADVERTISING SALES OFFICES UNITED STATES Atlanta Los Angeles 1201 West Peachtree Street Suite 2550 Atlanta, GA 30309 Tel: 404.865.4365 Fax: 404.865.4339 407 North Maple Drive Suite 104 Beverly Hills, CA 90210 Tel: 424.204.4838 Fax: 424.204.4875 Boston Miami 53 State Street 12th Floor Boston, MA 02109 Tel: 617.654.6748 Fax: 617.654.6733 2121 Ponce de Leon Boulevard Suite 1020 Coral Gables, FL 33124 Tel: 646.241.5558 Chicago One South Wacker Drive Suite 1700 Chicago, IL 60606 Tel: (312) 750-4015 Fax: (312) 750-4009 Dallas 2515 McKinney Avenue Suite 850 Dallas, TX 75201 Tel: 214.951.7140 Fax: 214.951.7149 Detroit 2000 Town Center Drive Suite 750 Southfield, MI 48075 Tel: 248.204.5522 Fax: 248.204.5523 New York 1211 Avenue of the Americas 9th Floor New York, NY 10036 Tel: 212.597.5680 Fax: 212.597.5888 San Francisco 201 California Street Suite 1000 San Francisco, CA 94111 Tel: 415.765.6131 Fax: 415.398.0929 Washington D.C. 1025 Connecticut Ave. NW 8th Floor Washington D.C. 20036 Tel: 202.828.3390 Fax: 646.219.0808 2016 | GENERAL ADVERTISING RATE CARD | 32
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