Backstage Value Multiplier creation avex group
Transcription
Backstage Value Multiplier creation avex group
Backstage Value Multiplier 2010 Investors’ Guide 01.04.09-31.03.10 Giving Life to a Blossoming Crescendo Crescendo avex group In the closing statement to its overarching Compliance Policy, the Avex Group embraces the Genius and talent are merely by-products of individu- their surroundings, witnessing the creation process need to celebrate talent with affection, applause and ality. If gifts are allowed to blossom and individuality and birth of a new hit song is an inspirational expe- admiration (discarding all sense of envy). Motivating to rise to the fore, recognition and acclaim are the rience. If a new release is well received and enters our efforts to uncover, nurture and introduce a host inevitable result. With this in mind, the Avex Group is the charts, the sense of satisfaction and accomplish- of gifted artists to an increasingly critical market, is convinced that to be disliked is not in itself a final or ment is indescribable. More than this, however, our the fundamental principle of harnessing the unique definitive conclusion. For every person that happens purpose and purport is ultimately to convey that the and defining features of each individual to ensure to dislike a particular individual, there are many more energy and appeal of gifted artists gives source to maximum allure and appeal. who feel a sense of affinity and empathy. both an irresistible and blossoming crescendo. “Popularity” is the polar opposite of “indifference.” Sharing in the way artists view the world and Top 10 Artists by Sales RANKING Albums Source: Oricon Inc. 1 2 3 4 5 6 7 8 9 10 RANKING Downloads Source: RecoChoku Co., Ltd. 1 2 3 4 5 6 7 8 9 10 2005 2006 2007 2008 2009 ORANGE RANGE Kumi Koda Kumi Koda EXILE Arashi Ketsumeishi Kobukuro Ayumi Hamasaki Ayumi Hamasaki EXILE Kumi Koda Ken Hirai Mr. Children B'z TOHOSHINKI Ayumi Hamasaki SMAP EXILE Namie Amuro B'z Southern All Stars Ayumi Hamasaki KAT-TUN Kobukuro The Beatles EXILE KAT-TUN Ai Otsuka Arashi GreeeeN Mr. Children B'z Kobukuro Hideaki Tokunaga Mr. Children Ken Hirai Ai Otsuka KinKi Kids Kumi Koda Michael Jackson BoA Remioromen Arashi DREAMS COME TRUE Ayumi Hamasaki KinKi Kids Mika Nakashima L'Arc~en~Ciel Hikaru Utada ayaka 2005 2006 2007 2008 2009 O-Zone Kumi Koda Kumi Koda EXILE EXILE Ketsumeishi Shonan no kaze Ayumi Hamasaki Ayumi Hamasaki GreeeeN BENNIE K Remioromen Mr. Children B'z Ayumi Hamasaki ORANGE RANGE EXILE EXILE Namie Amuro Kumi Koda ORANGE RANGE Erika Sawajiri KAT-TUN Kobukuro Ikimonogakari REIRA starring Yuna Ito Yuna Ito Ai Otsuka Arashi Miliyah Kato ORANGE RANGE ayaka Kobukuro Hideaki Tokunaga Kana Nishino ORANGE RANGE DJ OZMA KinKi Kids Kumi Koda TOHOSHINKI ORANGE RANGE Kobukuro Arashi DREAMS COME TRUE Kobukuro AI BONNIE PINK L'Arc~en~Ciel Hikaru Utada Yusuke Major artists whose management, CD releases and audio content distribution are undertaken by the Avex Group. Major artists whose CD releases and audio content distribution are undertaken by the Avex Group. 1 avex group urning Breakthrough Ideas Into Reality Backstage Value Multiplier 2 creation Our goal has never been to chase existing markets. Since foundation, business as we understood it has expansion is its unwavering commitment to maximiz- always been about creating and driving new trends. ing the allure and appeal of individual artists. Pro- moting CDs is but a small component of our overall Working from a small apartment, we began by The force that drives the Group’s business Sales From Online Music Distribution and the Production-type Business (Millions of yen) 60,000 importing and wholesaling records. After two years, business package. For many years, we have worked we were producing our own records and through a to project and convey the individual charm of each Live/concert number of hit compilations released under the indie artist through a variety of means. In our minds, for Internet/mobile distribution “avex trax” brand sparked a dance music boom example, new platforms including live performances in Japan. With each step forward, our horizons and content distribution are much more than mere expanded, opening our eyes to new and exciting marketing tools. They provide the stage for artists to goals. Today, after little more than two decades, we express their unique talents and gifts. have evolved into a comprehensive entertainment company that boasts a vertically integrated value new ideas, and an unwavering commitment to chain and business model that encompasses the maximize artist appeal, we will continue to create discovery, development, and management of artists, new markets and uncover fresh opportunities. content production, and distribution. Building on our strengths, the ability to initiate Fan club/electronic commerce/merchandising 50,000 40,000 30,000 20,000 10,000 0 06 07 08 09 10 Years ended March 31 3 Individual references Driving Trends 4 Backstage Value Multiplier Contents Our business began by importing records that we liked and selling them to stores and distributors. Despite some success, we soon realized that our true aspirations lay in activities that brought us in direct contact with end users. Direct access to more than 5 million people This desire for face-to-face communication was the wellspring for the launch of our record label, our efforts to produce live performances and the set up of a music distribution site. By increasing the channels through which we could directly access our Music content distribution service membership 1.28 million members customers, we have established the working model for broadening the fan base that underpins and supports our business expansion. Electronic commerce service membership 313 thousand members Mobile phone-based video content distribution service membership 1.07 million members Fan club membership 942 thousand members MESSAGE FROM THE CEO 06 MAKING OF THE AVEX GROUP 08 SPECIAL FEATURE: THE AVEX BUSINESS MODEL 10 THE AVEX GROUP AT A GLANCE 16 REVIEW OF OPERATIONS 18 YEAR IN REVIEW 22 THE AVEX GROUP’S CSR ACTIVITIES 24 CORPORATE GOVERNANCE 26 CONSOLIDATED FINANCIAL HIGHLIGHTS 28 OPERATIONAL RESULTS BY SEGMENT 30 KEY PERFORMANCE INDICATORS 31 CORPORATE DATA AND INVESTOR INFORMATION 32 Live performance annual attendance 1.48 million people As of March 31, 2010 5 MESSAGE FROM THE CEO Becoming a Corporate Group That Creates a Sensation Throughout the World 6 Six years ago, I took the enormous leap from music producer to company CEO. Until then, every day of my life brought new opportunities and challenges. Mine was very much a rebellious and fearless spirit. In the beginning, my work as CEO was an immense struggle. I felt shackled by untold limitations. The pressure doubled at that time, as I was also responsible for creating new hits and driving sales in my dual role as a producer. Recently, I have come to realize that I have entered a second stage in my evolution as CEO. I no longer think of creativity and management in dualistic “offensive” and “defensive” terms. Management is more of a fluid and flexible activity with both aspects of offense and defense. Based on this understanding, we significantly restructured our organization in April 2010. Under this renewed organizational structure, certain activities were transferred to operating subsidiaries and the numbers of directors were reduced accordingly. Becoming a pure holding company, Avex Group Holdings Inc. will now focus more on framing Group management strategies and overseeing their swift and effective implementation. In drafting the Group’s future management strategies, I would personally like to direct my energies toward “producing” employees. Whether positive or negative, my goal in producing an artist’s work is to generate a “hit” that leaves a lasting impression. I feel the same should apply when nurturing employees and the organization. Looking ahead, I am dedicated to producing a corporate group that is filled with employees who excel at creating a sensation throughout the world and generating new business formulas and equations. Masato Matsuura CEO 7 MAKING OF THE AVEX GROUP It is said that “trial and error is part and parcel of the entertainment business.” When we look back on the Group’s history, the words “creation” and “destruction” spring equally to mind. Defying the generally accepted notion that dance music would not be well accepted in Japan, we came up with a number of hit compilation CDs to trigger the techno dance boom. As a latecomer to the Japanese music scene, we were given little hope of success. Thinking outside the box, we took full advantage of audacious advertising methods to come up with a million-selling hit in only our second year of business. One after another, we broke with convention, injecting a breath of fresh air into the industry by setting new standards. Looking ahead, we intend to continue defying stereotypes and redefining ideas to promote and secure ongoing growth. 8 Apr. 88 Established as an importer and wholesaler of records. Achieved considerable success in its focus on the EUROBEAT genre Sep.90 Launched the “avex trax” label and commenced record production. Produced several original compilation albums 99 Dec. Oct.04 Listed on the First Section of the Tokyo Stock Exchange. Listing completed at the record pace of 14 months from the start of over-thecounter trading Shifted to a holding company structure The Evolution of Avex’s Business Model Avex’s Performance in Creating Smash Hits Feb.92 Sold more than two million copies of the hit dance compilation series “Juliana’s Tokyo” 94 May Recorded its first million seller through “survival dAnce,” a single CD by the dance group “trf” Mar. 01 Mar.05 Sold 4.5 million copies of the hit album “A BEST” by Ayumi Hamasaki. Ayumi Hamasaki’s 10 original albums achieved the top sales ranking through to 2010 Surpassed five million mobile phone cumulative downloads of “DRAGOSTEA DIN TEI (Koi no Maia Hi)” Apr.05 Undertook a structural reform of the Group. Commenced in earnest development of the video and Asia businesses Jun.05 Launched “mu-mo,” a mobile phonebased paid membership music delivery service — recorded sharp growth in its distribution business thereafter Jun.07 Entered the talent management business. Thereafter, established Avex Management Inc. in 2009 — commenced in earnest artist and talent management 09 May Launched “BeeTV,” a mobile phone-based paid membership video delivery service Over the 22-year period since its foundation, the Avex Group has continued to develop, fine-tune, and improve its business model. The Company has uncovered several million-selling artists and met with extraordinary success. Nevertheless, we are far from satisfied and recognize that our true value lies in cultivating new business domains. In this regard, the Company continues to build forwardlooking business models that initiate structural change within the music industry. Rather than resting on our laurels, we will move resolutely forward to create new value. avex group 07 Feb. Surpassed one million “mu-mo” members — the Group’s mobile phonebased paid membership music delivery service Mar.10 Mar.07 Surpassed one million in live performance annual attendance — attendance figures have continued to increase annually thereafter Jun.09 Surpassed 800,000 in fan club members Surpassed one million in registered “BeeTV” members — the Group’s mobile phone-based paid membership video delivery service As a user ourselves, we are confident in our ability to recognize and capture user preferences. Our sense of creativity is also supported by a wealth of marketing ideas. Harnessing these inherent resources to their maximum extent, we have garnered a significant fan base and produced several smash hits that have gone on to achieve social phenomena status. As a source of invaluable experience and confidence, each success provides a steppingstone for new business development in such fields as Asia and also in the Video Business. 9 SPECIAL FEATURE: THE AVEX BUSINESS MODEL Q1 In the post package (CD) era, Avex Group Holdings has identified the need to build a multi platform business model. What does this entail, and what form will this new business model take? Shigekazu Takeuchi CFO Masato Matsuura CEO Ryuhei Chiba CSO Shinji Hayashi CBO Japan’s mobile phone music distribution market, which has continued to enjoy robust growth over the past several years, is currently facing a major plateau. This plateau has prompted both interest and concern as to what form the music industry is likely to take and how it will transform in the future going forward. As it strives to become a comprehensive “entertainment brand company,” Avex Group Holdings has worked diligently to overhaul its business model and to promote business expansion overseas. We spoke with Masato Matsuura, Ryuhei Chiba, Shigekazu Takeuchi and Shinji Hayashi, the Company’s CEO, CSO, CFO and CBO, respectively, to learn more about the business model the Group has nurtured to date and the manner in which the Avex Group plans to expand over the medium to long term. 10 A “platform” is essentially a “point of contact,” a place to meet with users. Traditionally, our core competencies have involved the management of artists and talents as well as the planning and production of music and video contents. Platforms represent a wide range of channels through which we are able to deliver contents to users. In specific terms, our business is currently conducted through seven platforms: the Package Sales Platform through which CDs and related products are marketed and sold; the Music Distribution Platform; the Video Distribution Platform; the Merchandising (MD) Platform through which we plan and produce artists’ goods; the Electronic-Commerce (EC) Platform through which these goods are sold; the Fan Club (FC) Platform, which entails fan club operation and management; and the Event Platform through which we plan and produce live entertainment events including concerts and musicals. For example, the music contents of a particular artist “A” represent one source of user contact and revenue. However, with access to and utilization of a number of platforms, we are able to move beyond the single CD vehicle to approach users through a variety of channels including but not limited to online distribution and fan-club-oriented events. This is our concept of a multi platform business model. Business Environment in Japan Q2 Historically a record company, why did you pursue this multi platform business model? communicating with users. Without this understanding, it would have been extremely difficult to have broken free from a business model that focuses only on CD production. As its medium-term vision, the Company has identified the goal of “evolving into an entertainment brand company with the strongest creative and communication capabilities in Asia.” In order to harness our communication capabilities, channels that allow us to directly access users are of the utmost importance. It is this unwavering focus on communication that has led to the Group’s integrated value chain that brings together every facet of our business activities including the nurturing and management of artists through content production to distribution. We are convinced that this will continue to serve as a bridge toward diversified earnings streams. External pressures were a major factor. The package market was progressively shrinking and the music industry was beset by structural change. Shifts in the market’s structure and trends were by no means, however, the only reason for adopting a new business model. More to the point, the launch pad for our current multi platform model was the simple desire to convey the appeal of our stable of artists through multiple channels that extend well beyond the marketing and sale of CDs. Avex has never considered those domains outside the package business as merely promotional tools aimed at selling CDs. They are recognized as important channels in Multi Platform Business Model External Players Package Sales Platform (Billions of yen) Music Distribution Platform Event Platform Platform Layer 500Production 408 391 Content Production 400 Management 300 362 317 FC Platform 200 Video Distribution Platform 100 0 Music package sales, including music videos, in Japan experienced a substantial 12.5% decline year on year. The music package market encompassing CDs, DVDs and related products continues to contract. (Billions of yen) 500 422 MD Platform CD single EC Platform 06 CD album 391 362 317 300 200 100 0 05 CD single 06 07 CD album 08 Music DVD 09 Others Calendar Year Source: Recording Industry Association of Japan Digital Music Distribution Sales inyen)Japan (Billions of 150 136 Almost 90% of music distribution sales in Japan are derived from the 112popularity and use of mobile 120 phone market. As the growing mobile devices with full melody download capability came to its natural lull, 90 market growth stalled after hitting a subsequent plateau. 56 60 30 100 60 07 08 Music DVD 09 Others 91 91 0 80 75 07 11 53 Video content distribution (forecast) 12 (forecast) IP broadcasting Years ended March 31 Source: Yano Research Institute Ltd. 34 40 05 408 400 (Billions of yen) Layer 422 Production of Recorded Music in Japan 20 0 05 06 Internet downloads Calendar Year Source: Recording Industry Association of Japan 07 08 09 Mobile digital contents Others Calendar Year Source: Recording Industry Association of Japan Singapore 3 11 (Billions of yen) (Billions of yen) 150 20,000 Hong Kong 6 11 Taiwan Q3 Since the fiscal year ended March 31, 2007, the Group has recorded four consecutive fiscal years of earnings growth, with sales exceeding ¥100 billion. Is it safe to say that this is the result of the shift to a new business model? Most definitely, the shift to a new business model allowed us to achieve this earnings growth. This is particularly true when considering the steady contraction in the package business. Earnings growth, however, is not the only benefit. We have also seen three additional effects. First, in building multiple platforms, we have created additional sources of income outside music package sales. We now have the potential to generate a stable revenue stream that does not overly rely on our ability to produce a major hit. Second, we have seen a substantial change in the composition of our net sales. In the fiscal year ended March 31, 2005, 42% of net sales totaling ¥75,418 million was derived from platforms outside the music package domain. By the fiscal year ended March 31, 2010, this ratio had increased dramatically to 65% on total net sales of ¥118,142 million. Looking ahead, the industry will undoubtedly experience further contraction in the music package market, but the Avex Group is extremely well positioned given its diversified sales composition. Third, the drop in package-based sales as a proportion of the Group’s total has contributed to a more balanced revenue stream across the first and second halves. Again compared with the fiscal year ended March 31, 2005, the overall balance 12 improved from 42.6% and 57.4% to 49.2% and 50.8% by the fiscal year ended March 31, 2010.*1 Traditionally, CD sales are concentrated toward the second half where revenue streams become heavily weighted. The change in the Group’s sales composition has significantly alleviated this imbalance. *1Actual sales data for the first and second halves of each fiscal year: The fiscal year ended March 31, 2005: 1H ¥32,164 million 2H ¥43,254 million; the fiscal year ended March 31, 2010: 1H ¥58,128 million 2H ¥60,014 million Q4 Putting stability concerns to one side, the ability of companies to realize growth and the manner in which this growth can be achieved are coming under considerable scrutiny. This is particularly the case given changes in the structure of the entertainment industry. Over the past four years, the multi platform business model has indeed contributed to our overall stability. We believe, however, that the model’s true value and potential lie in its ability to drive growth. By pursuing synergies between platforms, the Group is better positioned to cultivate new users. As a case in point, let’s take the example of an artist’s live performance. If that performance is broadcast on BeeTV,*2 the Group’s video distribution service for mobile phones, then that performance may be viewed by a user who has little or no knowledge of the artist. Synergy benefits arise from the potential purchase of that artist’s live tour DVD by the BeeTV viewer. The shift to a multi platform business model allows us to introduce and deliver the attractive services of other platforms to users of a specified platform. This has in turn enabled us to further expand our user base. BeeTV is attracting high user acclaim as a video content production and distribution service exclusive to mobile phones. After only one year of operations, service subscribers totaled 1.35 million as of July 31, 2010. Still in its infancy, BeeTV is yet to provide a full return on its investment. With access to a completely new 1.35 million users, however, the significance of BeeTV extends well beyond its subscriber revenue contribution. In similar fashion to the music business, original primary contents are also being developed for the BeeTV service. As a result, the potential exists to distribute BeeTV contents through other platforms. Another key facet of our multi platform business therefore is the ability to leverage a single platform’s contents to generate several levels of earnings streams by deepening collaboration among peripheral businesses. *2BeeTV is a video content production and on-demand distribution service packaged for the mobile phone environment provided by Avex Broadcasting & Communications Inc., a joint venture formed by Avex Entertainment Inc., a subsidiary of Avex Group Holdings Inc., and Japan’s largest mobile phone carrier NTT DoCoMo, Inc. (Billions of yen) 500 422 408 400 391 362 317 300 Business Environment in Japan 200 100 Q5 There are concerns that too little thought is going into platform expansion, which will ultimately lead to a deterioration in profitability. Q6 Is it safe to think of the Group’s recent reorganization as a part of efforts to strengthen its management structure and systems? The decision to adopt a pure holding company structure from April 2010 was largely based on an understanding The Company established the Investment Committee in that the Group had effectively completed preliminary steps April 2010 to reinforce its risk management capabilities to build an appropriate platform structure and would particularly with respect to the start up of new businesses. shortly enter a period in which earnings would accrue in Since our founding, the Avex Group has consistently purearnest. In no shape or form is this considered a constricsued businesses of interest with a stubborn passion. As part (Billions of yen) tive measure. By clarifying through the holding company a of an inherited corporate culture, we have at times moved 500 422 clear408 set of strategies, the Group is better placed to pursue recklessly toward new targets. As a result, we experienced 391 362 400 synergies among platforms 317 and to move smoothly toward the bitter pill of a poorly performing video business. Learn300 profit expansion. ing from our past mistakes, we have adopted a structure 200 The Avex Group and system that allows us to objectively evaluate profitabil100 boasts a wide range ity and engage in prudent risk management. diverse 07entertain Be that as it may, we will not shy away from 0making 05 of 06 08 09 CD album Music DVD subsidiaries that Others bold and aggressive statements. BeeTV is again a caseCDinsingle ment Calendar Year underpin its seven platpoint. Ignoring the common consensus that television proSource: Recording Industry Association of Japan forms. Efforts by these grams should be diverted for viewing through the mobile operating companies phone environment, we entered uncharted waters to evento compete through tually uncover and cultivate a fresh market. Objectivity is the creation of original of course a prerequisite in the evaluation of any venture’s (Billions of yen) services have been extremely beneficial during the Group’s commercial viability. The Avex Group, however, is150 also de136 platform expansion phase. Today, however, our focus has fined by its strengths in generating growth through bold 112 120 shifted away from expansion, leaning far more toward boland audacious business development. 90 stering platform synergies. In allowing the holding com56 60 pany to focus on its oversight function, we have adopted 30 a more effective Group management structure and bol0 stered the Group’s ability to operate as a unified force. The 07 11 (forecast) 12 (forecast) fiscal year ended March 31, 2010 is recognized as an adVideo content distribution IP broadcasting Years ended March 31 vance or preliminary phase in the Group’s introduction of Source: Yano Research Institute Ltd. a multi platform business model. Within the next 12 to 24 months, we plan to harvest the fruits of our labors through increased investment yields and operating profits. 0 05 06 07 08 09 CD album Music DVD IP Broadcasting and VideoOthers Calendar Year Content Distribution in Japan Source: Recording Industry Association of Japan CD single Growth in Japan’s video distribution market is projected to surpass ¥100 billion in 2011. Of this total, the video distribution market for mobile phones is forecast to enjoy rapid and dramatic growth surging to ¥42 billion. (Billions of yen) 150 136 112 120 90 (Billions of yen) 100 60 56 80 30 53 60 0 40 20 91 91 75 07 34 11 (forecast) Video content distribution 12 (forecast) IP broadcasting Years ended March 31 Source: Yano Research Institute Ltd. 0 05 06 Internet downloads 07 08 09 Mobile digital contents Others Calendar Year Internet-based Business Market Source: Recording Industry Association of Japan in Japan Focusing largely on e-commerce, the Internet-based business market is projected to Singapore experience outstanding growth climbing to ¥15 trillion by fiscal 2015. 3 (Billions of yen) 20,000 10,000 11 6 15,000 Hong Kong 9,030 Taiwan 15,324 10,309 5,000 0 Source: Compiled by the Company 10 11 (forecast) B2C EC Internet advertising* Internet auctions Online games Mobile contents* 15 (forecast) Music distribution Online settlement *Calendar year Years ended March 31 Source: Nomura Research Institute, Ltd. 13 Singapore Music packages & Q7 Would you acknowledge that the Group’s business in Asia blossoming into a growth driver is key to generating increased profits? Rebuilding our overseas business, particularly throughout East Asia, is one of this Company’s most important management tasks. It is now five years since we first entered the Asian market in earnest. Drawing from the knowledge that we have accumulated over this period, we will effect a change in direction during the fiscal year ending March 31, 2011. In our efforts to adopt a profit-oriented framework, we will endeavor to produce major hits by Japanese artists in the region over the next one to two years while at the same time nurturing new artists and hit songs from China. Put simply, we will return to our roots focusing on drawing out the allure and appeal of each individual artist. Recognizing the error of our ways, this change in direction acknowledges the undue focus that we placed on a “broad, all-encompassing” approach toward success overseas. From both the language and cultural perspectives, for example, China is far removed from being a uniform country. The nation is also distinguished by its disparity in income levels. Nevertheless, in our initial foray into the market, we took a high-handed attitude in search of that runaway hit. We have now shifted to a strategy that is “point-oriented” and focused. Returning to what we do best, we will adopt a more measured approach toward uncovering gifted artists and in listening closely to the market, we plan to produce a stream of hits. 14 Q8 The Avex Group has to date taken several strategic steps in building its business overseas. How do you plan to utilize these steppingstones as you effect a change in direction toward business in Asia? Avex Taiwan Inc. has garnered significant success as a record company and is building a solid reputation as a creative base. While Taiwan itself is currently a small market, it plays a substantial role in incubating hits in China. Looking ahead, we will position Avex Taiwan as a core element of our Asian strategy. In analyzing China’s music market, 55% of the nation’s annual top 20 artists come from Taiwan. Looking at the origins of successful Taiwanese artists, five of the top 10 CD ranked singers were discovered through audition-type programs. In addition, there are star actors and actresses who double as singers. In looking to uncover fresh talent for the Chinese market, audition programs and television dramas in Taiwan are an effective source. On this basis, we will establish and develop a production-type business within Avex Taiwan. To this end, we must actively uncover and nurture new artists under the Avex management label and strengthen our marketing and promotional capabilities. Over its recent past, the Avex Group has on three occasions held an “avex China Audition,” in search of Chinese artists to debut in Japan. In addition to developing collaborative ties with local television stations, we will channel the knowledge and know-how gained through negotiations with Chinese production companies and talent schools as well as the experience attained from each audition to Avex Taiwan. Through these means, we hope to bolster our overseas functions and capabilities. Q9 What are your thoughts on the medium- to long-term direction of business development overseas? In the short term, our focus is more toward producing individual hits as opposed to building an overseas value chain. However, from a medium-term perspective, our goal to “evolve into the entertainment brand company with the strongest creative and communication capabilities in Asia” remains unchanged. If anything, the last five years have taught us that there is a considerable compatibility of cultures throughout East Asia. Top Japanese artists such as Ayumi Hamasaki, for example, have a substantial adoring fan base in Taiwan and along the coast of China, markets that are extremely sensitive to the latest fashions and trends. We can only see this fan base continuing to grow. In addition, there are lucrative opportunities in discovering overseas artists and having them debut in Japan. After establishing a presence through the release of several hits, their popularity can in effect be (Billions of yen) 150 136 112 120 90 56 Business (Billions of yen)Environment in Asia 60 (Billions of yen) 500 422 408 400 300 transferred or exported back to their country of origin. BoA, 200 a marfrom Korea, is an excellent case in point. Not only 100 ket of substantial size, East Asia offers significant borderless marketing potential based on a proven commonality and 0 05 compatibility of fashion styles and trends. This is particuCD single larly significant for the Avex Group which is embarking on a path of multi platform development. Encompassing every facet of our business activities, including overseas business development, we are strengthening the Group’s oversight functions. In April 2010, we 391 362 317 changed the name of Avex Asia Holdings Ltd. to Avex International Holdings Ltd. and brought Avex Hawaii, Inc. under its umbrella. In this manner, we are working to consolidate the Group’s overseas operations. As we gain further 06 07 08 09 knowledge the formula required to produce runaway hits CD album in Music DVD Others in Asia, Avex International Holdings will put forward strateCalendar Year Source: Recording Industry Association of Japan gies aimed at bolstering production business activities and in collaborating closely with bases in Taiwan, Hong Kong, and Beijing generate cross-border hits. 40 20 91 136 07 53 (forecast) Nationalities of AnnualYears Top 20 ended March 31 Yano Research Institute Ltd. Artists in ChinaSource: in 2009 0 is recognized as a major source of hit artists enjoying Taiwan 05 throughout 06 Greater 07 China. 08 Taiwanese 09 artists immense popularity Internet Mobile digital contents in fact account fordownloads 55% of the top 20 singers on China’s Others annual Calendar Year music chart. Source: Recording Industry Association of Japan Singapore 3 20,000 10,000 56 07 11 Video content distribution 11 6 (forecast) 12 (forecast) IP broadcasting Years ended March 31 Source: Yano Research Institute Ltd. 0 Taiwan 15,324 10,309 9,030 5,000 30 12 (forecast) IP broadcasting 15,000 90 0 11 Video content distribution 34 Hong Kong 112 120 91 75 (Billions of yen) (Billions of yen) 150 60 100 30 80 0 60 Source: Compiled by the Company 10 11 (forecast) 15 (forecast) Leading Artists’ Revenue Sources *Calendar year in Greater China B2C EC Internet advertising* Internet auctions Online games Mobile contents* Music distribution Online settlement Years ended March 31 63% of leading Chinese artists’ salesNomura is derived such Source: Research from Institute, Ltd. production-type business activities as live events and appearances in commercials. Developing the production business is clearly the key to further earnings growth. Singapore Music packages & online distribution 3 37% Hong Kong 6 11 Taiwan 63% Production-type business* Source: Compiled by the Company * Live concerts, promotional events, TV commercial appearances, etc. Source: Compiled by the Company based on surveys conducted in Taiwan, China, Hong Kong, and Southeast Asia 15 THE AVEX GROUP AT A GLANCE With the aim of becoming the No.1 comprehensive entertainment company in Asia, Avex Group Holdings promotes vertical integration across a wide range of activities. These activities include discovering, nurturing and managing artists and talent; planning and producing music- and videorelated contents; selling packaged products; distributing digital content; producing concerts; merchandising; promoting e-commerce; and managing fan clubs. With this in mind, the Group is committed to expanding its multi platform entertainment business, encompassing the full gambit of upstream through to downstream operations. Looking ahead, every effort will be made to target opportunities that yield growth in both revenues and earnings. 16 % of Sales Principal Activities Music Business 60% Music package (CDs and DVDs) production and sales; music distribution and publishing in Japan and other countries Video Business 12% Video content distribution and packaging; and movie distribution 25% Artist and talent management; merchandising; fan club management; concert planning and production; and overseas management and concert planning 3% New artist development and training; school and restaurant management Management/ Live Business Other Businesses Avex Value Chain Creation Artist/Talent Management AMG Communication (Platform) Content Production Packaged Content Distribution Non-packaged Content Distribution AEI AMI AMI AEI / ABC AEI AEI / ABC Merchandising Fan Clubs Concerts AMI AMI ALC Others APD Avex Management Inc. = AMG Avex Entertainment Inc. = AEI Avex Marketing Inc. = AMI Avex Live Creative Inc. = ALC Avex Planning & Development Inc. =APD Avex Broadcasting & Communications Inc. = ABC 17 REVIEW OF OPERATIONS Music Business Fiscal 2009 Overview and Outlook The Music Business segment was newly established in the current fiscal year to bring together portions of the Group’s former Content Creation (CC), Package Communication (PC) and Network Communication (NC) operations, lines of business that had separately covered the production and distribution of music contents as well as packaged products. Sales Target for Fiscal 2010 (Millions of yen) 100,000 80,000 74,859 76,390 The operating environment in the fiscal Music Business sales in fiscal 2009, the In today’s music market of diversified year ending March 31, 2011 is expected fiscal year ended March 31, 2010, totaled user preferences, the Group’s core “avex to remain challenging with an approxi¥74,859 million, a 5.5% decrease, year trax” record label is focused on producing mate 10% contraction in packaged music on year. This decline was mainly due to artists in a variety of genres. As part of this products. Accordingly, the outlook is for a fewer releases by leading artists compared effort, the Group established labels such as flat year in the music distribution market. to the concentrated surge in the previous Binyl Records and ORS to produce a wider However, owing to a greater number of fiscal year. range of artists and sounds not previously scheduled new releases by transfer as well Within individually billed-type music heard at Avex. as major artists, such as Ayumi Hamasaki contents, the December 2009 launch of In platform development, the Group and EXILE, “mu-mo” sales are expected to “Aisubeki Mirai e” by EXILE, which was implemented a variety of measures to increase slightly boosting Music Business the group’s first new original album release boost the number of subscribers to its musales. Furthermore, by enhancing the effiin two years, became a huge hit with over sic distribution site called “mu-mo,” which ciency of promotions based on ROI analyses 1.4 million albums sold. Also, the song had temporarily stalled. These efforts inthat the Group had yet to address, Avex is “Futatsu no Kuchibiru,” from the same cluded on-site marketing at mobile phone working to reduce costs and increase operalbum attracted 2.10 million and 1.22 milcarrier shops, launching “Asia♪mu-mo,” ating income. lion partial and full melody downloads, a site dedicated to popular Asian artists, respectively. Even as the industry’s indiand developing new products utilizing artvidually billed-type businesses face severe ist portraits and logos. As a result, memcircumstances, Avex has continued to genbership than Sales Target for Fiscal 2010 Sales Target forsubscribers Fiscal 2010increased by more Sales Target for Fiscal 2010 erate a number of hits. 400,000 compared to the previous fiscal (Millions of yen) (Millions of yen) (Millions of yen) the 20,000 40,000 year and exceeded 1.2 million as of5,000 end of fiscal 2009. 31,830 15,770 15,000 13,207 30,000 30,557 60,000 3,924 Fiscal 2009 Fiscal 2010 20,000 40,000 2,000 5,000 20,000 Fiscal 2009 (actual) 18 3,913 3,000 10,000 0 4,000 Fiscal 2010 (forecast) 0 10,000 Fiscal 2009 (actual) Fiscal 2010 (forecast) 0 1,000 Fiscal 2009 (actual) Fiscal 2010 (forecast) 0 (actual) (forecast) Video Business Fiscal 2009 Overview and Outlook The Video Business segment was newly established in the current fiscal year to bring together portions of the former CC and PC segments whose lines of business had separately covered video content production through to physical and digital distribution, including packaging and distribution. 0 Sales Target for Fiscal 2010 (Millions of yen) 20,000 76,390 cal 2010 (forecast) 15,770 15,000 13,207 Video Business sales in fiscal 2009 amounted In the area of film distribution, the Group invested in the production of the to ¥15,770 million, growing 12.4% comJohn Woo directed film, “Red Cliff II.” pared with the previous fiscal year. This The movie, a general theatre release, set increase was mainly due to the posting a new box office record in China as a doof box office revenues of the blockbuster mestic film, and became the highest grossfilm “Red Cliff II.” However, owing to the ing Asian film in Japan. The movie, now creation of a new business and prioritized available on DVD and Blu-ray Disc, simulinvestments aimed at making it a core taneously monopolized No. 1 and No. 2 operation, the Video Business recorded a sales rankings, selling a combined 290,000 ¥4,402 million operating loss. copies in Japan. Furthermore, “Kuon no The number of paying subscribers to Kawa” (“River of Eternity”) by alan, an Avex’s mobile phone video streaming busiAvex artist, was chosen for the movie’s title ness BeeTV steadily increased and stood at song. In April 2009, the song peaked at 1.35 million members as of July 31, 2010. third place on the Oricon Weekly Singles In addition to boosting subscriptions, the Chart, helping to achieve record high sales Group is also promoting the diversified by a Chinese artist in Japan for the first use of original video contents. As such, in time in a decade. In this way, the Group is December the Fuji Television Network able for to realize synergistic effects with the broadcast BeeTV program “Yonjyu Onna Sales Target for Fiscal 2010 Sales Target Fiscal 2010 Music Business segment. to Kyujunichi de Kekkonsuru Houhou” (Millions of yen) (Millions of yen) (“How to Marry a 40-Year-Old Woman in5,000 40,000 90 Days”), which led to the release of a 31,830 3,924 3,913 30,557 special edition DVD in April. 4,000 30,000 3,000 10,000 20,000 2,000 5,000 0 10,000 Fiscal 2009 (actual) Fiscal 2010 (forecast) 0 During the current fiscal year, the number of BeeTV subscribers hit 1.35 million. With this in mind, Avex plans to further strengthen the presence of BeeTV as a growing media source. From May 20, 2010, BeeTV began airing the popular American drama “I Heart Vampires,” originally produced by T180 Studios, a web content production and distribution company of the U.S.-based Walt Disney Company. This was not only the first time the program was broadcast outside of the United States, but also the first time for direct use of the mobile phone medium prior to television broadcast. Also on May 20, 2010, the Group launched a video content project in cooperation with Japan’s largest Internet shopping mall, “Rakuten Ichiba.” Under the project, catalogues containing popular “Rakuten Ichiba” products are broadcast by BeeTV. As BeeTV works toward increasing its membership to an expected 1.5 million subscribers, the Video Business will continue to enhance contents through collaboration with other industries. 1,000 Fiscal 2009 (actual) Fiscal 2010 (forecast) 0 Fiscal 2009 (actual) Fiscal 2010 (forecast) 19 Management/Live Business Fiscal 2009 Overview and Outlook The Management/Live Business segment was newly established in the current fiscal year to bring together portions of the former CC and Live Communication (LC) segments whose lines of business had separately covered artist and talent management, fan club operation, merchandising and the planning of concert events. 0 Sales Target for Fiscal 2010 (Millions of yen) 40,000 31,830 13,207 30,000 30,557 Management/Live Business sales in fiscal 2009 increased 44.6%, year on year, to ¥31,830 million. This growth was driven by the Live Business, Fan Club Business and Merchandising, which are typically the domains of artist agencies in Japan. In the Live Business, the number of concert performances and attendees increased. Although packaged music sales passed its peak, certain artists recorded career-high turnouts in concert ticket sales. Avex believes these results provide proof of successful strategies by effectively responding to each artist’s stage in life. In the Management Business, Avex Management Inc., established in 2009 to specialize in agent functions, was able to gain momentum and boost advertising Salescontract Target revenues. for Fiscal 2010 Fan club membership rose by more than (Millions of yen) 280,000 year on year to 942,000. The busi5,000 ness has enjoyed net growth in each con3,924 secutive year3,913 since operations commenced. 4,000 3,000 20,000 2,000 10,000 0 cal 2010 (forecast) 1,000 Fiscal 2009 (actual) 20 Fiscal 2010 (forecast) 0 Fiscal 2009 (actual) Fiscal 2010 (forecast) Merchandising (MD) sales enjoyed a record high, owing to an increase in the number of concerts held and expanded product lineups. Also, after actively promoting CD and DVD sales of non-Avex artists at EC platform “mu-mo shop,” the Group is now focusing on strengthening lineups of other artist memorabilia. In December 2009, Avex began sales of products from leading artists such as Michael Jackson and The Backstreet Boys by signing distribution agreements with Universal Music LLC, who owns the rights to such artists’ product sales. As a result of integrating live communication, merchandising and fan club development operations, Avex is successfully creating greater opportunities for growth. In the fiscal year ending March 31, 2011, leading artists will be concentrating on recording activities as they work toward new music releases. As such, the number of live stage performances and concert attendees is naturally expected to decline. However, as the Group aims to maintain year-on-year increases in both sales and revenue, it will focus on product development that relies not only on concert-related tour merchandise, but also on packaged music-related merchandise. Furthermore, because it is rare to find a record company that also possesses management capabilities, which are the backbone of the entertainment industry, Avex is confident in the success of this business segment as a major driver of growth over the medium term. Other Businesses Fiscal 2009 Overview and Outlook Other Businesses include the school business, Avex Artist Academy, and restaurant business. 0 Sales Target for Fiscal 2010 (Millions of yen) 5,000 30,557 cal 2010 (forecast) 4,000 3,913 3,924 3,000 Sales in Other Businesses in the fiscal year under review increased 54.1% year on year to ¥3,913 million. In a move to withdraw from unprofitable businesses and strengthen the business structure, the Group announced the dissolution of its restaurant business subsidiary Velfarre Entertainment Inc. in March 2010. Liquidation of the subsidiary was completed in June 2010. In the current fiscal year, Avex is working to improve profitability throughout the Group as well as the management of underperforming businesses. Furthermore, based on the idea that continuing to discover and nurture popular artists and talent is the Company’s source of competitiveness, we will continue to strengthen human resource development. In April 2010, the third Avex Artist Academy was opened in Nagoya.* We will continually strive to strengthen competitiveness by not only focusing on the artist and talent development business, but also by producing talented artists from Asia, particularly from greater China. *See page 23 “Year in Review.” 2,000 1,000 0 Fiscal 2009 (actual) Fiscal 2010 (forecast) 21 YEAR IN REVIEW Robust Results in Digital Platform Activities In the fiscal year ended March 31, 2010, digital platform activities for mobile phones were strong. In addition to a surge in the number of “mu-mo” music distribution site subscribers, which surpassed 1.2 million, the Group’s varied and diverse content menu, including “Chaku-Melo™ (ring tone melodies),” “Chaku-Uta® (partial melody download)” and “Chaku-Uta Full® (full melody download),” continue to attract wide user acclaim. Complementing efforts to boost performance and broaden our user base even further, we are increasing our portfolio of other labels while promoting synergies among the Group’s business platforms including merchandising and fan club management. On par with its “mu-mo” music content activities, an area in which the Group boasts significant expertise, the Company has experienced remarkable results in its BeeTV mobile phone-based paid membership video content delivery service. In addition to providing access to rarely seen exclusive contents, BeeTV’s programming lineup that addresses personal viewing needs is attracting tremendous interest. Within a year of its launch, the number of subscribers surpassed one million. We are confident that ample room exists for further development of the video distribution market. Building on its existing viewing audience, dominated by women between the ages of 20 and 30, the Group will work to expand and diversify its subscriber base. As a source of novel entertainment aimed at sparking market interest, steps were taken to successfully link “avex Idol Audition 2010” with BeeTV promotional efforts. Scenes from the second round of screening conducted across seven nationwide blocks, interviews with candidates, close coverage of “training camps” and details of the audition process were broadcast through BeeTV. During third-round screening, BeeTV subscribers were asked to cast their votes, supplementing the selection process undertaken by the panel of judges. In an effort to further boost participation, subscribers were invited to attend the finals competition. The new idol group will debut at the 2010 “a-nation” outdoor summer event. Expectations with respect to the impressions and reactions generated by the idol group at the a-nation event are high. “avex Idol Audition 2010” Held “avex Idol Audition 2010” was launched in December 2009. This was the Company’s initial attempt to organize and hold auditions with the aim of uncovering the next hit idol group. After the start of a nationwide call for participants, the audition attracted over 7,000 female applicants between the ages of nine and 23. Following a screening process conducted over four rounds, a finals competition was held on June 12, 2010. On that day, a 12-member fresh idol group was introduced to an enthusiastic audience. 22 Restructuring the Group’s Organization in Efforts to Promote Increased Efficiency The Avex Group significantly restructured its organization on April 1, 2010. The purpose of restructure is twofold. First, in separating the management and executive functions, we are endeavoring to clarify the structure and role of management and to increase the Group’s overall operating speed. Reorganization entails clearly identifying the authority and responsibilities of directors, corporate executives and general managers. To this end, operating authority has been delegated to corporate executives. In this manner, the Group is better positioned to respond swiftly and flexibly to shifts in entertainment trends and preferences within an industry in which change is the order of the day. The second objective is to optimize the Group’s capabilities as a whole. Restructure allows the holding company to better focus on the formulation of Group-wide strategies, management of common services including the Group’s IT systems, and planning for a new business model leading to its creation and development. With a single centralized entity responsible for Group-wide strategic planning, we plan to maximize the potential of our multi plat- form business model. As another facet of organizational restructure, we established the Digital Strategy Office under the direct control of the Chief Strategic Officer. With an emphasis on oversight, we have adopted a new framework under which Group resources can be expeditiously allocated to business fields of strategic importance. Looking ahead, the Group is dedicated to strengthening its compliance structure, nurturing the leaders of the next generation, and fortifying Group management and operations. addition to training programs aimed at fine-tuning these skills, top academy performers are afforded opportunities that only the Group can provide. These include participation in a variety of Group presentations and events as well as access to Group sponsored auditions on a priority basis. Looking at the needs of those interested individuals charged with the responsibility of leading the entertainment industry into the future, the Group works diligently to provide a wide and diverse curriculum. Accordingly, the Academy offers a “Kids and Teens Course,” in an effort to help realize the dreams and aspirations of young children, and an “Entertainment Business Course” that encompasses the basics of promotion strategy and management. In the future, plans are in place for the Group to open additional schools in Japan’s major metropolitan cities. We are also considering extending these activities to uncover and develop human resources throughout East Asia. Artist Academy Opened in Nagoya The Group operates and manages the Avex Artist Academy in its efforts to uncover and nurture the next-generation of artists and talents. The Academy was first opened in Tokyo in 2001 and followed by the Osaka School in 2008. In April 2010, a third academy was launched in Nagoya, Japan’s third largest metropolis. The Nagoya School boasts a unique curriculum focusing on voice and dance training. With an emphasis on practical know-how, students are provided with the skills to make an immediate impact. In 23 THE AVEX GROUP’S CSR ACTIVITIES Leveraging its core competencies in the entertainment industry, the Avex Group looks to tackle and help raise awareness toward such global-scale social issues as environmental protection, the eradication of famine, and AIDS prevention. We also actively welcome company visits by junior and senior high school students. We see this as an invaluable opportunity to address the younger generation’s curiosity in not just the entertainment industry but also societal frameworks. In addition, the importance of copyright and other vital issues that support the industry are introduced at the same time. Contributing to Society Through Music Theme: Environmental Protection Theme: The Eradication of Hunger The “ap bank fes ‘09,” outdoor music event, was held for three days commencing July 18, 2009. Offering performances by various artists including a number from the Avex stable, this three-day event focused on raising environmental awareness. An audience of close to 90,000 was treated to live entertaining music as well as a selection of healthy and environmentally friendly food. This event was organized by “ap bank,” a non-profit organization. The word “ap” was conceived from a combination of ideas including “artists’ power” and “alternative power.” The “ap bank” was formed through equity contributions from renowned music producers and provides financial assistance to environmental projects while engaging in varied and diverse activities. Launched in 2005, the ap bank fes has contributed to boosting environmental awareness among participants by selling organic food and publicly announcing details of the amount of rubbish disposed on a real time basis. Representing the 5th such event, ap bank fes in 2009 took further steps. Organizers stopped providing cutlery, asking visitors to bring their own cutlery and utensils. A succession of events in support of UN agencies aimed at eradicating famine was held during November and December 2009. A number of the Group’s artists participated in fund raising events. The “Music Earthist 2009 supported by the Friends of the United Nations” event was organized by the Friends of the United Nations Asia-Pacific, a specified nonprofit organization in charge of publications and enlightenment, dedicated to promoting the philosophy and activities of the United Nations, in November 2009. Recognizing music as a universal language, and a powerful tool in bridging cultures along the road to worldwide peace, artists participated in challenging an audience of around 10,000 to take action through the rallying catch-cry of “one plate for your neighbors!” In December 2009, the Japan Association for the World Food Programme in collaboration with Nikkei Inc. held a WFP charity event. Nobuyuki Tsujii, an up-and-coming artist who is managed by the Group, participated in the event. In 2009, he became the first Japanese winner at the 13th Van Cliburn International Piano Competition. Treated to a selection from the composers Claude Debussy and Franz Liszt, the performance drew loud applause from an audience of around 600. The proceeds of the event will be used to help WFP’s food activities in developing countries. 24 © Yuji Horii Actively Welcoming Company Visits by Junior and Senior High School Students Theme: Education in the Prevention of AIDS The “Act Against AIDS 2009 Live in Osaka” event was held on December 1, 2009, recognized as World AIDS Day. Act Against Aids (AAA) was first conceived in 1993 as part of an overall campaign to promote AIDS education. Enhancing the power inherent in organized groups, a number of companies within the music industry, including the Avex Group, came together to promote widespread “thought,” “education” and “action” toward the prevention of AIDS. Each year live events are held across multiple halls to collect donations for AIDS sufferers facing social bigotry and discrimination. An artist from the Avex stable brought the crowd to excitement and was met with loud cheers and applause. The founders of the Avex Group all claim as one that “the Company is merely the result of working hard at what they most enjoy.” Drawing on the hope that the younger generation will find and do their best at something that they truly like, the Group has continued to receive visits from junior and senior high school students since 2005. In the fiscal year ended March 31, 2010, more than 3,300 students visited the Company’s head office to participate in interactive seminars on the entertainment industry and the Avex Group’s corporate activities. In addition to studio tours and mini concerts by Avex Group artists, students are provided with a first-hand look at how and where music is made. In collaboration with the Recording Industry Association of Japan, a new program was also introduced to both raise awareness in and promote the elimination of unlawful downloads, reproduction, and distribution of music. A number of students expressed their dreams to become an artist who can both sing and dance. Others acknowledged ignorance toward copyright laws and pledged greater respect toward the creativity of artists. 25 CORPORATE GOVERNANCE In endeavoring to achieve its medium-term vision “to evolve into the entertainment brand company with the strongest creative and communication capabilities in Asia” the Avex Group aims to enhance its corporate value and the value of its brands. We recognize the importance of earning the trust of all stakeholders and accordingly approach each task with integrity. Working to realize our vision by fulfilling our economic, environmental, and social responsibilities, we are striving to promote transparency in every facet of our business, a timely decision-making process and disclosure that collectively ensures statutory and regulatory compliance. Directors, Auditors, and Corporate Executives Official Site (As of June 27, 2010) Directors CEO Masato Matsuura* CSO Ryuhei Chiba* CFO Shigekazu Takeuchi Toshiaki Katsushima CBO Shinji Hayashi* Certified Public Accountant Director, Tokyo Stock Exchange Group, Inc. Auditors Shinkichi Iwata pertinent details about the Group, its management and businesses, Kenji Nomura * Toru Kenjo President and Executive Officer, Gentosha Inc. Tomohiro Tohyama** Attorney Partner, TMI Associates ** Akihiro Tamaki** Certified Public Accountant in the U.S. Representative Director, SiFA Co., Ltd. Yuichi Sato** Corporate Masahiro Anan Executives Toshiki Shida Certified Public Accountant Sato Yuichi Accounting Firm Takahiro Miura Gen Isayama** Partner and Joint Representative in Japan, DCM *Representative Director **Outside director or outside auditor as provided for in Article 2, Item 15 and Item 16 of the Corporate Law, respectively. 26 The Company has renewed its website. In addition to outlining we have undertaken to disclose investor relations information on a timely basis. Corporate Governance for the Fiscal Year Ended March 31, 2010 Principal Items Details Organizational structure A company with internal auditors Chairperson of the Board of Directors CEO Number of directors (number of outside directors) 11 (3) Number of Board of Directors’ meetings held 20 times Outside directors: Names and current titles Shin Ushijima: Senior Partner and Attorney-at-Law, Ushijima & Partners Minoru Onozato: Senior Managing Director, East, Inc. Nobuo Kawakami: Chairman & CEO, Dwango Co., Ltd. Board of Directors’ meetings: Attendance by outside directors Shin Ushijima Minoru Onozato Nobuo Kawakami Number of auditors (number of outside auditors) 4 (2) Number of Board of Auditors’ meetings 12 times Outside auditors: Names and current titles Toshiaki Katsushima: Director, Tokyo Stock Exchange Group, Inc.; Certified Public Accountant Akihiro Tamaki: Representative Director, SiFA Co., Ltd.; Certified Public Accountant in the U.S. Board of Auditors’ meetings: Attendance by outside auditors Toshiaki Katsushima Akihiro Tamaki 12 times 12 times Board of Directors’ meetings: Attendance by outside auditors Toshiaki Katsushima Akihiro Tamaki 16 times 20 times Directors’ and auditors’ remuneration 19 times 19 times 15 times Aggregate remuneration paid to the 11 directors totaled ¥427 million. Of this amount ¥10 million was paid to outside directors. Notes: 1.The remuneration paid does not include salaries and bonuses paid to three directors in their concurrent positions as Company employees. 2.The aggregate remuneration paid includes an amount totaling ¥38 million transferred to the allowance for retirement benefits for directors for the fiscal year ended March 31, 2010. Aggregate remuneration paid to the four auditors totaled ¥45 million. Of this amount ¥9 million was paid to outside auditors. Independent accountant Deloitte Touche Tohmatsu LLC Collaboration between auditors and independent accountant The Company has adopted an audit structure and system comprised of two full-time and two outside auditors. Auditors consistently attend meetings of the Board of Directors and both oversee and supervise management from an objective perspective. A Board of Auditors’ meeting is held each month. Reports are received from the independent accountant and an exchange of opinions undertaken. Collaboration between auditors and internal audit departments The Company has established the Internal Affairs Office as an integral component of its internal audit structure and system. The Internal Affairs Office is itself comprised of three employees reporting directly to the president and representative director. Avex Group Holdings and Group companies undertake business and operating audits, putting forward proposals aimed at addressing outstanding issues and ensuring appropriate follow-up. At the same time, reports are submitted to the president, representative director and CEO and opinions exchanged with auditors and independent accountant. Note: The three officers who served as outside directors throughout the fiscal year ended March 31, 2010 resigned as of June 27, 2010. 27 CONSOLIDATED FINANCIAL HIGHLIGHTS Avex Group Holdings Inc. and Consolidated Subsidiaries Years ended March 31 2001 For the year: Sales Operating income Net income (loss) Cash flows from operating activities Cash flows from investing activities Cash flows from financing activities Cash and cash equivalents at end of year At year-end: Net assets Total assets Interest-bearing liabilities Amounts per share (yen): Net income (loss) Net assets Cash dividends Key ratios (%): Shareholders' equity ratio ROE ROA Sales 2002 80,983 7,154 3,118 4,629 (570) (8,932) 4,556 73,896 7,015 3,648 4,813 (1,027) (4,769) 3,539 75,418 4,269 836 5,867 653 (4,745) 5,357 31,602 58,394 1,500 34,101 73,530 16,500 30,876 64,723 13,500 32,713 62,956 10,500 30,076 64,981 9,501 301.43 1,369.35 76.00 141.40 738.83 63.00 63.49 693.89 35.00 76.95 735.28 40.00 10.22 691.34 40.00 54.1 23.6 12.0 46.4 13.5 6.7 47.7 9.6 4.5 52.0 11.5 5.7 46.3 2.7 1.3 Net Income (Loss)/ Net Income Margin (Millions(Millions of yen) (Millions of yen) (Millions of yen) of yen) (%) (%) (%) (Millions (%) (Millions of yen) (Millions of yen) (Millions of yen) of yen) 120,000 120,000 120,000 120,000 10,000 10,000 10,000 10,000 10 10 100,000 100,000 100,000 100,000 8,0008,0008,0008,000 8 8 6,0006,0006,0006,000 6 6 60,000 60,000 60,000 60,000 20,000 20,000 20,000 20,000 0 4,0004,0004,0004,000 4 4 2,0002,0002,0002,000 2 2 0 0 0 06 0607 0607080607080907080910080910 0910 0 10 0 06 0 06 07 0 06 07 08 06 07 08 09 07 08 09 10 08 09 10 0 09 10 (Yen) (Yen) (Yen) (Yen) (Millions(Millions of yen) (Millions of yen) (Millions of yen) of yen) (%) Net Income (Loss) per Share (%) (%) (%)(Yen) (%)(Yen) (Yen) (Yen) 5,000 10 5,000 10 5,0005,000 5 5 5100 5100 100 100 4,000 8 4,000 8 4,0004,000 4 4 4 80 4 80 3,0003,0003,0003,000 6 6 2,0002,0002,0002,000 4 4 1,0001,0001,0001,000 3 3 3 2 02 0 0 0 0 -1,000 0 -1,000 0 -1,000 -1,000 10 06 06 07 06 07 08 Operating Operating income Operating income (left) Operating income (left) income (left) (left) Operating Operating income Operating income margin Operating income margin (right)income margin (right) margin (right) (right) 28 2005 82,455 9,797 4,443 7,428 (23,969) 13,251 9,510 (Millions(Millions of yen) (Millions of yen) (Millions of yen) of yen) 40,000 40,000 40,000 40,000 2004 83,381 12,435 6,970 4,926 (6,387) (1,121) 12,693 Operating Income/ Operating Income Margin 80,000 80,000 80,000 80,000 2003 06 07 08 09 07 08 09 10 60 40 3 80 60 60 60 40 40 40 20 20 20 0 0 0 2 2 2 1 1 1 0 0 0 -20 0 -20 -20 -20 20 0 2 80 1 -1 -1 -1 -40-1 -40 -40 -40 08 09 10 09 10 10 06 0607 0607080607080907080910080910 0910 Net income Net income (loss) Net(left) income (loss) Net(left) income (loss) (left) (loss) (left) Net income Net income margin Net income margin (right) Net income margin (right) margin (right) (right) (%) (Millions (%) (Millions of(%) yen) (Millions of yen) (Millions of yen) of yen) (%) (%) (%) (%) (%) (%) (%) (%) 10 Millions of yen 2006 89,783 8,650 4,478 3,450 (11,644) 8,275 5,486 33,446 83,826 (Millions(Millions of yen) (Millions of yen) (Millions of yen) of yen) 19,500 120,000 120,000 120,000 120,000 100,000 100,000 100,000 100,000 93.79 768.32 80,000 80,000 80,000 80,000 40.00 60,000 60,000 60,000 60,000 40,000 40,000 40,000 40,000 39.9 20,000 20,000 20,000 20,00014.1 0 0 0 0 6.0 06 2007 2008 101,626 8,691 3,063 1,210 (18,156) 17,929 6,371 2009 104,639 8,510 909 7,293 (980) (2,552) 10,093 117,819 6,480 (905) 1,718 (3,508) 5,067 13,166 33,699 32,812 105,894 102,124 (Millions(Millions of yen) (Millions of yen) (Millions of yen) of yen) (%) 39,000 38,175 (%) 10,000 10,000 10,000 10,000 10 10 8,000 8,0008,0008,000 71.33 21.17 8 751.05 6 40.00 8 4,0004,0004,0004,000 4 4 31.3 2,0002,0002,0002,000 9.2 3.2 0 0 0 0 31.6 2.8 2 0.9 0 772.31 6,0006,0006,0006,000 40.00 0607 0607080607080907080910080910 0910 10 06 06 07 06 07 08 06 07 08 09 07 08 09 10 08 09 10 6 09 10 118,142 5,566 975 9,093 (2,572) (9,982) 9,717 29,760 107,013 (%) (Millions (%) (Millions of yen) (Millions of yen) (Millions of yen) of yen) 45,069 27.5 2 2 02 0 0 0 (2.9) (0.8) 0 -1,000 0 -1,000 0 -1,000 -1,000 10 06 06 07 06 07 08 (%) (Millions (%) (Millions of(%) yen) (Millions of yen) (Millions of yen) of yen) 800 800 800 800 40,000 40,000 40,000 40,000 16 16 120,000 16 120,000 16 120,000 120,000 30,000 30,000 30,000 30,000 12 12 20,000 20,000 20,000 20,000 8 8 10,000 10,000 10,000 10,000 0 0 0 0 06 0607 0607080607080907080910080910 0910 0 0 10 06 06 07 06 07 08 06 07 08 09 07 08 09 10 80 80 4 4 4 22.72 60 60 3 668.82 3 3 3 40 40 40.00 2 2 2 2 20 1 0 06 07 08 09 07 08 09 10 1 1 20 80 80 60 60 40 40 20 20 1 30.4 0 0 0 0 03.4 0 -20 0 -20 -20 -20 -11.0-1 -40-1 -40 -40 -40 -1 08 09 10 09 10 10 06 0607 0607080607080907080910080910 0910 (%) (%) (%) (%) (%) (%) (%) 6 6 6 40 6 40 40 40 12 12 80,000 80,000 80,000 80,000 4 4 4 30 4 30 30 30 2 2 2 20 2 20 20 20 4 8 8 40,000 40,000 40,000 40,000 4 4 4 0 0 0 0 0 10 0 10 10 10 0 -4 -4 -4 08 09 10 09 10 10 Shareholders' Shareholders' equity Shareholders' (left) equity Shareholders' (left) equity (left) equity (left) ROE (right) ROE (right) ROE (right) ROE (right) 0 0 -4 0 0 0 06 06 07 06 07 08 06 07 08 09 07 08 09 10 10 Shareholders’ Equity Ratio (%) 400 400 400 400 0 (Yen) (Yen) 5100 5100 100 100 Net income Net income (loss) Net(left) income (loss) Net(left) income (loss) (left) (loss) (left) Net income Net income margin Net income margin (right) Net income margin (right) margin (right) (right) Total Assets/ROA (%) 0 5 4 684.89 3,0003,0003,000 3,000 6 6 40.00 2,0002,0002,0002,000 4 4 1,0001,0001,0001,000 (Millions(Millions of yen) (Millions of yen) (Millions of yen) of yen) 200 200 200 200 5 4,000 4,000 8 4,000 8 4,000 (21.09) (Yen) (Yen) (Yen) (Yen) 600 600 600 600 30,266 94,593 (%) (%) (%)(Yen) (%)(Yen) 34,813 5,000 10 5,000 10 5,0005,000 Operating Operating income Operating income (left) Operating income (left) income (left) (left) Operating Operating income Operating income margin Operating income margin (right)income margin (right) margin (right) (right) Shareholders’ Equity/ROE Net Assets per Share 2010 -2 -2 -2 08 09 10 09 10 10 0-2 0 0 0 06 0607 0607080607080907080910080910 0910 10 Total assets Total(left) assets Total(left) assets Total(left) assets (left) ROA (right) ROA (right) ROA (right) ROA (right) 29 OPERATIONAL RESULTS BY SEGMENT Years ended March 31 Music Business Sales Management/ Live Business Sales Video Business Sales Other Businesses Sales (Millions of yen) (Millions of yen) of yen) (Millions(Millions of yen) (Millions of yen) (Millions of yen) of yen) (Millions(Millions of yen) (Millions of yen) (Millions of yen) of yen) (Millions(Millions of yen) (Millions of yen) (Millions of yen) of yen) (Millions(Millions of yen) 80,000 80,000 80,000 80,000 20,000 20,000 20,000 20,000 30,000 30,000 30,000 30,000 3,0003,0003,0003,000 25,000 25,000 25,000 25,000 2,5002,5002,5002,500 20,000 20,000 20,000 20,000 2,0002,0002,0002,000 15,000 15,000 15,000 15,000 1,5001,5001,5001,500 10,000 10,000 10,000 10,000 1,0001,0001,0001,000 5,0005,0005,0005,000 500 500 500 500 60,000 60,000 60,000 60,000 40,000 40,000 40,000 40,000 20,000 20,000 20,000 20,000 0 15,000 15,000 15,000 15,000 10,000 10,000 10,000 10,000 5,0005,0005,0005,000 0 0 0 06 0607 0607080607080907080910080910 0910 0 10 Music distribution Music distribution Music distribution Music package Music package Music package Music distribution Music package Rights-based Rights-based business Rights-based business Others Others Others Rights-based business Othersbusiness In the Music Business, which accounts for over 50%(%) of the (%)Company’s (%) (%) consolidated net sales, Avex continues to maintain stable revenue 100 100 100 100 growth despite persistent harsh operating conditions in the music package market as a whole. Music distribution sales remain firm 80 80 80 80 steadily, improving with potential to generate stable earnings particularly where rights are held over music contents. 60 60 60 60 0 0 0 06 0607 0607080607080907080910080910 0910 Video package, Video package, Video boxvideo office package, boxvideo office boxvideo office video Video package, box office Video distribution Video distribution Video distribution Video distribution 0 10 0 0 0 06 0607 0607080607080907080910080910 0910 0 10 0 0 0 06 0607 0607080607080907080910080910 0910 Since entering the video business in earnest in Harnessing the Group’s unique and inherent In fostering new artists, the Company currently process of (Thousands talent production function takes(Thousands maintains a of domestic (Thousands of (Thousands people) of people) of people) strengths, Avex (Thousands of (Thousands people) of people) people) network of three Avex of (Thousands people) of (Thousands people) trial and error with respect to content acquisifull advantage of its wide-ranging rights over Artist Academies. Buoyed by the steady increase 80 80 80 80 1,0001,0001,0001,000 1,5001,5001,5001,500 tion and production investment. In the fiscal individual artist’s performance and activities. in student numbers, the Company plans to year ended March 31, 2009, the box-office hit In addition to sharp growth in merchandising expand its bases of operations. “Red Cliff” recorded receipts exceeding ¥10 and fan club sales, the Company recorded an 800 800 1,2001,2001,2001,200 800 800 billion. BeeTV, the Company’s mobile phone historic high in Live Business sales for the fiscal 60 60 60 60 video distribution business launched in the fiscal year ended March 31, 2010. year under review is experiencing robust results. 900 900 900 900 600 600 600 600 2005,(Millions the Company has adopted a (Millions of downloads) (Millions of downloads) of downloads) (Millions of downloads) Notes:1. Business results data up to the fiscal year ended March 31, 2010 has been restated in line with the reorganization of business segments effective from the fiscal year ending March 31, 2011. 40 eliminating 40 2. Sales data above reflects sales to external customers is after intra-Group sales or transfers among segments. 40and40 40 40 40 10 Live concerts Live concerts Live & concerts Artist talent&Artist management talent&management talent management Live concerts Artist talent&Artist management Merchandising Merchandising Merchandising clubFan Others clubOthers Others Merchandising Fan clubFan clubFan Others 40 400 400 400 400 30 20 20 20 20 600 600 600 600 20,000 20,000 20,000 20,000 10,000 10,000 10,000 10,000 1,0001,0001,0001,000 5,0005,0005,0005,000 500 500 500 500 5,0005,0005,0005,000 KEY PERFORMANCE INDICATORS Years ended March 31 0 0 0 0 06 0607 0607080607080907080910080910 0910 The Avex Group’s Share in Sales of the Japanese Music Package Business 0 10 Music distribution Music distribution Music distribution Music Music distribution package Music package Music package Music package Rights-based Rights-based business Rights-based business Rights-based business Othersbusiness Others Others Others (%) (%) (%) (%) 100 100 100 100 80 60 80 60 80 60 (Millions(Millions of downloads) (Millions of downloads) (Millions of downloads) of downloads) 80 80 80 80 60 60 60 60 40 40 40 20 20 20 20 20 0 0 0 06 0607 0607080607080907080910080910 0910 Avex Group Avex Group Avex Group Avex Group Other labels Other labels Other labels Other labels The Avex Group consistently maintains a top level share of the Music Package Business market. We make every effort to harness new marketing methods utilizing for example digital promotions to showcase the appeal of individual artists with the aim of addressing the needs of loyal CD purchasers. 0 10 20 40 20 0 10 Fan Club Membership 0 0 0 06 0607 0607080607080907080910080910 0910 10 BeeTV Membership (Thousands (Thousands of (Thousands people) of (Thousands people) of people) of people) (Thousands (Thousands of (Thousands people) of (Thousands people) of people) of people) 1,0001,0001,0001,000 1,5001,5001,5001,500 800 800 800 800 1,2001,2001,2001,200 600 600 600 600 900 900 900 900 400 400 400 400 600 600 600 600 200 200 200 200 300 300 300 300 60 40 0 0 0 06 0607 0607080607080907080910080910 0910 Live concerts Live concerts Live concerts Live & concerts Artist Artist talent&Artist management talent&Artist management talent&management talent management Merchandising Merchandising Merchandising Merchandising Fan clubFan clubFan Others clubFan Others clubOthers Others Video package, Video package, Video box office package, Video boxvideo office package, boxvideo office boxvideo office video Video distribution Video distribution Video distribution Video distribution 80 40 0 10 Online Music Distribution Business 40 0 0 0 0 06 0607 0607080607080907080910080910 0910 40 20 0 0 0 06 0607 0607080607080907080910080910 0910 0 10 0 0 0 06 0607 0607080607080907080910080910 0910 0 0 0 0 09/09 06/09 09/09 12/09 06/09 09/09 12/09 03/10 09/09 12/09 03/10 06/10 12/09 03/10 06/10 03/10 06/1006/10 10 06/0906/09 Mobile MobilePC MobilePC Mobile Chaku-Uta PCChaku-Uta PCChaku-Uta Chaku-Uta The number of mobile phone-based downloads including partial and full melodies, declined in the fiscal year ended March 31, 2010. This is attributable to such factors as the growing popularity of free mobile phone games and free video sites as well as intense competition from other services. The number of fan club members continues to grow steadily. Efforts are naturally made to develop activities that best fit the special features of both artists and fan club members. Recognizing the loyalty of long-standing members, steps are also taken to enhance premium value through special contents. The number of BeeTV subscribers is increasing steadily. The service is proving particularly popular with women in their 20s. In addition to the “visual” appeal of dramas and variety programs, BeeTV is boosting its contents through such “useful” products as online shopping video catalogues. Through these and other means, every effort is being made to increase the number of subscribers. 31 CORPORATE DATA AND INVESTOR INFORMATION (As of March 31, 2010) Corporate Data Company name: Established: Paid-in capital: Number of employees: Headquarters: URL: Breakdown of Shareholders Avex Group Holdings Inc. April 11, 1988 ¥4,229.6 million 1,438 3-1-30, Minami-Aoyama, Minato-ku, Tokyo 107-8577, Japan Phone +81-3-5413-8550 (reception desk) http://www.avex.co.jp/e_site/ shares Japanese financial institutions 7,408,508 shares 16.05% Japanese securities companies 1.24% 573,632 46,157,810 46,157,810 First Section of Tokyo Stock Exchange 7860 100 shares June each year Mitsubishi UFJ Trust and Banking Corporation Corporate Agency Division 7-10-11 Higashisuna, Koto-ku, Tokyo 137-8081, Japan 6.96% 3,213,580 Total Stock Information Number of shares issued: Stock exchange listing: Stock code: Trading unit: General shareholders meeting: Transfer agent: Treasury stock holdings shares shares Other Japanese corporations 8.26% 3,812,534 shares Foreign investors 4,198,261 shares 9.10% Japanese individual investors and others 26,951,295 shares 58.39% Top 10 Shareholders Masato Matsuura Toshio Kobayashi The Master Trust Bank of Japan, Ltd. (Trust account) Max 2000 Inc. T’S Capital Inc. Daiichikosho Co., Ltd. UBS AG London Asia Equities Japan Trustee Services Bank, Ltd. (Trust account) Ryuhei Chiba BBHLX Fidelity Funds Japan Advantage Number of shares held (thousands) Percentage of shares held (%) 2,255 2,255 2,168 1,150 1,150 920 877 789 780 643 4.89 4.89 4.70 2.49 2.49 1.99 1.90 1.71 1.69 1.39 Notes: 1. The Company holds 3,213 thousand shares of treasury stock, representing 6.96% of total shares issued and outstanding as of March 31, 2010. This data has been excluded from the Top 10 Shareholders information presented above. 2. As of March 31, 2010, Masato Matsuura, the Company’s Representative Director, President and CEO, and Toshio Kobayashi, a Director of the Company, held the concurrent positions of Representative Director of both Max 2000 Inc. and T’S Capital Inc. Toshio Kobayashi resigned as a Director of the Company effective June 27, 2010. Mar. 2006 Sep. 2006 Mar. 2007 Sep. 2007 Mar. 2008 Sep. 2008 IR data is also posted on the Company’s website. 32 26,233 25,593 33,810 35,382 40,716 40,649 Avex Group Holdings Inc. 3-1-30, Minami-Aoyama, Minato-ku, Tokyo 107-8577, Japan url http://www.avex.co.jp/e_site/ Printed in Japan
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