Konsep Sistem Informasi
Transcription
Konsep Sistem Informasi
17/04/2010 Konsep Sistem Informasi Agus Sumaryanto, S.Kom [email protected] http://learning.mas-anto.com 1 Konsep Sistem Informasi • Prasyarat : Pengantar Teknologi Informasi • Tujuan : – memahami dan menguasai konsep sistem informasi, – dapat menjelaskan peranan informasi dalam suatu organisasi, – struktur dari suatu sistem informasi, – dukungan komputer terhadap suatu sistem informasi, dan – nilai informasi bagi pengambilan keputusan http://learning.mas-anto.com 2 1 17/04/2010 Materi : 1. Pengertian data dan informasi 2. Konsep dasar sistem dan sistem informasi 3. Konsep organisasi dan manajemen dalam kaitannya dengan suatu sistem informasi 4. Struktur sistem informasi: komponen, aktivitas, peran, dan tujuan pembangunan sistem informasi 5. Jenis-jenis sistem informasi berbasis komputer 6. Peran sistem informasi untuk pengambilan keputusan http://learning.mas-anto.com 3 • Buku Referensi : 1. Couger, J.D. and Mc Fadden, F.R., "Introduction to Computer- Based Information Systems", John Willey & Sons, Inc., New York, 1976. 2. McLeod Jr., Raymond, “Management Information System A Study of Computer-Based Information System”, Macmillan Publishing Company, New York, 1990. 3. Laudon, Kenneth C. dan Laudon, Jane P., “Management Information System A Contemporary Perpective”, Macmillan Publishing Company, New York, 1990. 4. Laudon, Kenneth C. dan Laudon, Jane P., “Management Information System Management The Digital Firm, Seven Edt.”, PrenticeHall,New Jersey, 2002. 5. Turban-McLean-Wetherbe, “Information Technology For Management,Second Edition”, John Wiley & Sons, USA, 1999. 6. Steven Alter, “Information Systems Foundation of E-Business, 4Ed”, Prentice Hall, New Jersey,2002. http://learning.mas-anto.com 4 2 17/04/2010 http://learning.mas-anto.com Pengertian 5 Data dan Informasi • Data : “Streams of raw facts representing events occurring in organizations or the physical environment before they have been organized and arranged into a form that people can understand and use”, 4.p8-9). (adalah aliran dari fakta yang direpresentasikan melalui kejadian dalam organisasi atau lingkungan fisik sebelum diorganisasi dan di susun ke dalam bentuk yang dapat dimengerti dan digunakan oleh user). • Data adalah fakta / sebagian fakta yang mengandung arti berupa angka, huruf, symbol khusus atau gabungan darinya. http://learning.mas-anto.com 6 3 17/04/2010 Informasi (1) • “Data have been shaped into form that is meaningful and useful to human beings”. (Informasi adalah data yang disusun kedalam bentuk yang dapat dimengerti dan bermanfaat bagi user) atau. • Informasi adalah “hasil dari kegiatan pengolahan data yang memberikan bentuk yang lebih berarti berupa suatu informasi” atau • Informasi adalah data yang mempunyai nilai (berarti) bagi penerimanya dan dapat digunakan untuk dasar pengambilan keputusan. http://learning.mas-anto.com Data 7 vs Informasi http://learning.mas-anto.com 8 4 17/04/2010 Informasi(2) • Untuk menjadi informasi,umumnya data perlu mengalami proses pengolahan. Data Process Informasi • Sifat informasi dapat perfect (sempurna, tidak mengandung unsur ketidakpastian) dan dapat pula imperfect (tidak sempurna, mengandung unsur ketidakpastian). http://learning.mas-anto.com 9 Informasi(3) • Sumber Informasi : – Pengamatan lapangan (observasi) – Kuesioner – Kejadian / event (pencatatan, perekaman ataupun penangkapan sinyal digital secara langsung). – Pemodelan (forecasting, econometric, operational research, simulation, heuristic, dsb). http://learning.mas-anto.com 10 5 17/04/2010 Informasi(4) • Karakteristik (kualitas) Informasi yang baik : – Timeliness (informasi harus tepat waktu, tersedia manakala dibutuhkan) – Accuracy (informasi harus akurat / teliti) – Reduced Uncertainty (informasi ketidakpastiannya harus ditekan / diminimize/diperkecil) – Element of Surprise (informasi tidak mengandung unsur / elemen kejutan) http://learning.mas-anto.com 11 Informasi(5) • Informasi disampaikan kepada pengguna (user) dapat direpresentasikan dalam media : – Kertas/hardcopy – Tampilan/display-monitor/video – Suara/audio • Informasi yang dibutuhkan manajemen umumnya dalam bentuk laporan. Ada banyak variasi dan tipe laporan antara lain : – – – – – Loran Periodik Laporan Indikator Kunci Laporan berdasarkan permintaan (on-call report) Laporan Khusus Laporan Penyimpangan (exception report) http://learning.mas-anto.com 12 6 17/04/2010 Informasi(6) • Laporan dapat di representasikan dengan berbagai bentuk, antara lain yang umum digunakan : – – – – – Narasi Tabel Grafik dan Gambar Kombinasi Kertas/hardcopy http://learning.mas-anto.com 13 • System ? “A group of elements or parts that are integrated and coordinated for the purpose of achieving a goal” (Sekumpulan komponen atau bagian yang terintegrasi dan dikoordinir untuk maksud mencapai suatu tujuan / gol) System Input Output Feedback http://learning.mas-anto.com 14 7 17/04/2010 information system An information system (IS) is an arrangement of people, data, processes, and information technology that interact to collect, process, store, and provide as output the information needed to support an organization http://learning.mas-anto.com 15 What is a System? Environment Feedback Signals Feedback Signals Control Signals Control by Management Control Signals Input of Raw Materials Manufacturing Process Output of Finished Products System Boundary Other Systems http://learning.mas-anto.com 16 8 17/04/2010 The Internetworked -Business The Internet Suppliers and Other Business Partners Company Boundary Extranets Procurement, Distribution, and Logistics Engineering & Research Manufacturing and Production Accounting, Finance, and Management Intranets Advertising Sales Customer Service Extranets Consumer and Business Customers http://learning.mas-anto.com 17 A Federation of Information Systems http://learning.mas-anto.com 18 9 17/04/2010 Information System Applications http://learning.mas-anto.com 19 Focuses for Information Systems • Knowledge — the raw material used to create useful information. • Process — the activities (including management) that carry out the mission of the business. • Communication — how the system interfaces with its users and other information systems. http://learning.mas-anto.com 20 10 17/04/2010 The CMM Process Management Model Capability Maturity Model (CMM) – a standardized framework for assessing the maturity level of an organization’s information system development and management processes and products. It consists of five levels of maturity: – Level 1—Initial: System development projects follow no prescribed process. – Level 2—Repeatable: Project management processes and practices are established to track project costs, schedules, and functionality. – Level 3—Defined: A standard system development process (sometimes called a “methodology”) is purchased or developed. All projects use a version of this process to develop and maintain information systems and software. – Level 4—Managed: Measurable goals for quality and productivity are established. – Level 5—Optimizing: The standardized system development process is continuously monitored and improved based on measures and data analysis established in Level 4. http://learning.mas-anto.com 21 Capability Maturity Model (CMM) http://learning.mas-anto.com 22 11 17/04/2010 Types of Information Systems Information Systems Operations Management Support Support Systems Systems Transaction Process Enterprise Management Decision Executive Processing Control Collaboration Information Support Information Systems Systems Systems Systems Systems Systems http://learning.mas-anto.com 23 A transaction processing system (TPS) is an information system that captures and processes data about business transactions. A management information system (MIS) is an information system that provides for management-oriented reporting based on transaction processing and operations of the organization. A decision support system (DSS) is an information system that either helps to identify decision making opportunities or provides information to help make decisions. http://learning.mas-anto.com 24 12 17/04/2010 An expert system is an information system that captures the expertise of workers and then simulates that expertise to the benefit of nonexperts. A communications and collaboration system is an information system that enables more effective communications between workers, partners, customers, and suppliers to enhance their ability to collaborate. An office automation system is an information system that supports the wide range of business office activities that provide for improved work flow between workers. http://learning.mas-anto.com 25 Other Categories of Information Systems Expert Systems Knowledge Management Systems Functional Business Systems Strategic Information Systems Cross-Functional Information Systems http://learning.mas-anto.com 26 13 17/04/2010 The Information Systems Development Process http://learning.mas-anto.com 27 Management Challenges of the E-Business Enterprise •Business Strategies •Business Processes •Business Needs •IS Human Resources •IS Development •Customer Relationships •Business Partners •Suppliers •Business Customers •IT Infrastructure •IS Performance Ethical Considerations Potential Risks? Potential Laws? Possible Responses? •Organization Structure •and Culture •User Acceptance http://learning.mas-anto.com 28 14 17/04/2010 Chapter Summary • Information Systems play a vital role in the efficient and effective operations of E-Business, ECommerce and enterprise collaboration. • The business professional must know: – – – – Foundations (fundamentals) of IS Information Technologies Business Applications Development Processes; and – Managerial Challenges http://learning.mas-anto.com 29 Chapter Summary (cont) • A system is a group of interrelated components working toward the attainment of a common goal by accepting inputs and producing outputs in an organized transformation process. • An information system uses the resources of people, hardware, software, data, and networks to perform input, processing, output, storage and control activities. http://learning.mas-anto.com 30 15 17/04/2010 Chapter Summary (cont) • IS Resources: – – – – – • Hardware Resources Software Resources People Resources Data Resources Network Resources Products: – – – – – – Paper Reports Visual Displays Multimedia Documents Electronic Messages Graphics images Audio Responses http://learning.mas-anto.com 31 Chapter Summary (cont) • Information systems perform three vital roles in business firms. They support: – Business processes and operations, – Business decision making; and – Strategic competitive advantage • Major application categories of information systems include: – Operations Support Systems; and – Management Support Systems http://learning.mas-anto.com 32 16 17/04/2010 Data : Tipe Data Lima tipe utama data pada sistem informasi yang sekarang yaitu : 6.p132-177) 1. 2. 3. 4. 5. predefined data item, images, text, audio, dan video Pada sistem informasi tradisional hanya berisi predefined data item dan text. Pada saat ini, akibat pesatnya kemajuan ilmu pengetahuan dan teknologi IT data dapat dibuat dalam bentuk gambar, suara dengan menggunakan teknik seperti digitization, voice messaging dan video conference http://learning.mas-anto.com 33 Predefined data item • Predefined data item tediri dari numeric atau alphabetical item, yang mempunyai arti dan format khusus yang jelas dan selanjutnya digunakan untuk mengendalikan kalkulasi dan transaksi yang menggunakan data. Sebagai contoh credit card number, transaction date, purchase account, dan merchant ID. http://learning.mas-anto.com 34 17 17/04/2010 Text • Text terdiri dari letters, numbers, dan karakter lainnya yang pengertiannya dikombinasikan tidak hanya bergantung pada bentuk yang ditentukan (prespecified format) atau definisi dari item individual (defined of individual items). http://learning.mas-anto.com 35 Images • Images adalah data dalam bentuk gambar, baik dalam bentuk photographs, gambar yang dibuat tangan (hand-drawn pictures), atau grafik yang dihasilkan dari data numerik. Images dapat disimpan, dimodifikasi, dan di kirim (transmitted) dalam banyak cara yang sama seperti text. http://learning.mas-anto.com 36 18 17/04/2010 • Audio – Audio adalah data dalam bentuk suara. • Video – Video adalah kombinasi gambar dan suara yang ditampilkan secara bersamaan. Penggunaannya misalnya melalui video conference. http://learning.mas-anto.com 37 Satuan Data • • • • • • • • • • Bit satuan terkecil data Byte satu karakter=8 bit Word satu kata=2 byte=16 bit Double Word satu kata=4 byte=32 bit Data satu data=beberapa byte yang punya arti Record satu baris data Field satu lajur/kolom data Table satu table data (baris dan kolom) Library satu kumpulan file data Database satu bank data (kumpulan semua data) http://learning.mas-anto.com 38 19 17/04/2010 Evolution of DB Systems • • • • • • • • Flat files - 1960s - 1980s Hierarchical – 1970s - 1990s Network – 1970s - 1990s Relational – 1980s - present Object-oriented – 1990s - present Object-relational – 1990s - present Data warehousing – 1980s - present Web-enabled – 1990s - present http://learning.mas-anto.com 39 Basis Data (Database) • Elemen Basis Data – Terdapat 3 elemen basis data yaitu : User, Isi Data dan Tempat Penyimpan (memori) data. – Dalam elemen user terdapat 3 golongan yaitu : – Operator yang memerlukan fasilitas ‘Query’ atau paket program yang sudah jadi – Programmer yang memerlukan bahasa pemrograman DBMS – DBA (database administrator) yang memerlukan data dictionary system (DDS) http://learning.mas-anto.com 40 20 17/04/2010 Pengertian Basis Data • Basis Data adalah kumpulan dari data yang saling berhubungan (berinteraksi) satu dengan yang lainnya, tersimpan di perangkat keras computer dan digunakan perangkat lunak untuk memanipulasinya. • Penerapan database dalam sistem informasi di sebut database sistem. http://learning.mas-anto.com 41 Pengertian Sistem Basis Data • Sistem Basis Data adalah suatu sistem informasi yang mengintegrasikan kumpulan dari data yang saling berhubungan satu dengan yang lainnya dan membuatnya tersedia untuk beberapa aplikasi yang bermacam-macam di dalam suatu organisasi. • Software yang digunakan untuk mengatur (manage) data adalah DBMS (Data Base Management System). Contoh DBMS : Excell, Access, FoxBase, FoxPro, Oracle, Informix, Sybase, dll http://learning.mas-anto.com 42 21 17/04/2010 Kenapa perlu konsep Basis Data • Dalam pendekatan pengolahan data tradisional sumber data ditangani sendirisendiri oleh masing-masing bagian untuk tiap aplikasi. • Sedangkan dalam konsep database, pengolahan data dilakukan secara terintegrasi dalam sebuah database, dimana tiap-tiap orang atau bagian dapat memandang database dari sudut pandangan yang berbeda. http://learning.mas-anto.com 43 Organisasi File Basis Data • Organisasi data secara konvensional dirasakan kurang, karena berorientasi pada file, artinya data cenderung hanya berhubungan dengan data yang lainnya dalam satu file saja, kurang ada hubungan dengan data lain yang berada di file lain. • Oleh karena itu dikembangkan jenis organisasi data yaitu : – Hirarki (berjenjang), – Network (jaringan) dan – Relasional (hubungan). http://learning.mas-anto.com 44 22 17/04/2010 Organisasi Hirarki (1) • Organisasi Hirarki / berjenjang atau disebut juga struktur data poon (tree). Suatu pohon dibentuk dari beberapa elemen grup data yang berjenjang, disebut dengan node. Node yang paling atas disebut root (level-1), tiap node dapat bercabang ke node-node yang lain. Dengan ketentuan setiap pohon hanya mempunyai satu root saja dan tiap-tiap node kecuali root hanya dapat mempunyai sebuah orang tua (parent) saja tetapi tiap-tiap node dapat mempunyai beberapa anak (child). http://learning.mas-anto.com 45 Organisasi Hirarki (2) http://learning.mas-anto.com 46 23 17/04/2010 Organisasi Network(1) • Pada Organisasi pohon tiap node tidak dapat mempunyai leih dari satu orang tua, maka pada strukur data jaringan tiap-tiap node dapat mempunyai lebih dari satu orang tua. http://learning.mas-anto.com 47 Organisasi Network(2) http://learning.mas-anto.com 48 24 17/04/2010 Organisasi Relasional (1) • Hubungan di dasarkan pada field kunci (yaitu field yang unik / tidak ada duanya), contoh file MHS dan file NILAI dihungkan melalui field kunci NPM. http://learning.mas-anto.com 49 Organisasi Relasional (2) http://learning.mas-anto.com 50 25 17/04/2010 Relasi Data http://learning.mas-anto.com 51 Data, Informasi dan Sistem Informasi (..catatan tambahan) SI sudah merupakan bagian dari perusahaan untuk mendukung usaha dengan CBIS (Computer Base Information System) Resources : 5M + I Man Machine Money Material Method and Information http://learning.mas-anto.com 52 26 17/04/2010 Kenapa SI perlu dimenej?, karena resources terbatas, karena terbatas maka perlu di optimalkan pemanfaatannya Sistem pasti mempunyai tujuan, komponen sistem apa saja, tergantung sistem apa, bisa metode, barang, dll Karakteristik sistem : 1. Transformasi input ke output (retrieve, update, representation) Representasi : Text,suara,gambar, dll 2. 3. 4. 5. 6. 7. 8. Interdisiplinair yang tergabung dalam satu kesatuan Holistik (menyeluruh) Dapat dibedakan dengan yang lainnya (lingkungannya) Sinergi Hierarki Ada aturan (regulasi) Harus punya tujuan (objective) http://learning.mas-anto.com 53 Information Systems Architecture (ISA) • Overall blueprint for organization’s information systems • Consists of: – – – – Data (Enterprise Data Model – simplified ER Diagram) Processes – data flow diagrams, process decomposition, etc. Data Network – topology diagram (like fig 1.8) People – people management using project management tools (Gantt charts, etc.) – Events and Points in Time (when processes are performed) – Reasons for events and rules (e.g. decision tables) http://learning.mas-anto.com 54 27 17/04/2010 Information Engineering • A data-oriented methodology to create and maintain information systems • Top-down planning approach. • Four steps: – Planning • Results in an Information Systems Architecture – Analysis • Results in functional specifications…i.e. what we want – Design • Results in design specifications…i.e. how we’ll do it – Implementation • Results in final operational system http://learning.mas-anto.com 55 Information Systems Planning • Strategy development – IT Planning to meet Corporate strategy • Three steps: 1. Identify strategic planning factors 2. Identify corporate planning objects 3. Develop enterprise model http://learning.mas-anto.com 56 28 17/04/2010 Identify Strategic Planning Factors (table 2.1) • Organization goals – what we hope to accomplish • Critical success factors – what MUST work in order for us to survive • Problem areas – weaknesses we now have http://learning.mas-anto.com 57 Identify Corporate Planning Objects (table 2.3) • Organizational units • Organizational locations • Business functions – these might become the users • Entity types – the things we are trying to model • Information (application) systems http://learning.mas-anto.com 58 29 17/04/2010 Develop Enterprise Model • Decomposition of business functions – See figure 2.2 • Enterprise data model – See figure 2.1 • Planning matrixes – See figure 2.3 http://learning.mas-anto.com 59 Enterprise Data Model • • • • • • • First step in database development Specifies scope and general content Overall picture of organizational data, not specific design Entity-relationship diagram Descriptions of entity types Relationships between entities Business rules http://learning.mas-anto.com 60 30 17/04/2010 Informasi Data yang mempunyai nilai (berarti) bagi penerimanya dan dapat digunakan untuk dasar pengambilan keputusan Untuk menjadi informasi umumnya data perlu mengalami proses pengolahan Sifat informasi : 1. 2. Perfect (tidak mengandung unsur ketidakpastian) Imperfect (mengandung unsur ketidakpastian) http://learning.mas-anto.com INPUT PROSES OUTPUT Proses Informasi Data 61 - Bisa sangat simple - Bisa dapat complicated • Suatu data jika akan menghasilkan informasi yang baik, maka datanya harus bersih. • prosesnya meliputi : 1. Verifikasi 2. Validasi 3. Duplication data http://learning.mas-anto.com 62 31 17/04/2010 Macam-macam atribut suatu data : Identifier (sebagai identifikasi) Locater (sebagai penunjuk lokasi) Temporal Classifier Relational 1. 2. 3. 4. 5. Faktor yang mempengaruhi ‘nilai suatu informasi’ : Tepat ISI dan TELITI (accuracy) Tepat WAKTU (timeliness) Tepat GUNA (relevancy) Tepat SAJI (presentation) 1. 2. 3. 4. http://learning.mas-anto.com 63 Manfaat Informasi Terhadap Proses : 1. Menghemat Tenaga 2. Meningkatkan Efisiensi 3. Mempercepat Proses 4. Perbaikan Dokumentasi 5. Pencapaian Standar 6. Perbaikan Keputusan Terhadap Produk : Peningkatan “feature” 2. Perubahan Karakteristik 3. Peningkatan Fasilitas Penyampaian Produk 4. Inovasi Produk barang atau jasa 1. http://learning.mas-anto.com 64 32 17/04/2010 Terhadap Kualitas : Peningkatan kualitas proses (JIT,Feedback, dsb) 2. Peningkatan kualitas produk (standarisasi produk, peningkatan pelayanan, dsb) 1. Komponen SI : 1. Technoware (S/W,H/W, Jaringan) 2. Infoware (Database) 3. Organware (Organisasi dan Prosedur) 4. Brainware (humanware) http://learning.mas-anto.com 65 Technoware (S/W,H/W, Jaringan) Merupakan sistem komputer dan jaringan Infoware (Database) DBMS (Data Base Management System) DBA (Database Administrator) Kegagalan DBMS pada umumnya pada updating karna faktor SDM Jika data tidak diupdate, maka cutomer kecewa, ini akan sangat berbahaya. Oleh karena itu perlu dijaga kedisiplinan agar data tetap up-to-date. http://learning.mas-anto.com 66 33 17/04/2010 Organware (Organisasi dan Prosedur) Mencakup Organisasi dan Prosedur Prosedur : 1. 2. 3. 4. 5. Prosedur Penyiapan Data Prosedur Perekaman Data Prosedur Pemrosesan Data Prosedur Pengamanan Data Dsb Jika sistem sudah “menyimpang terlalu jauh”, maka perlu di “ReDesign” Dengan adanya prosedur baru, terdapat cara kerja baru dan ini harus disosialisasikan Kalau mau mengembangkan SI harus mengacu kepada rencana induk perusahaan Dulu EDP sekarang IT Division atau IS Division http://learning.mas-anto.com 67 Brainware Mengatur Brainware paling sulit dibandingkan dengan 3 komponen yang lainnya Contoh job dalam bidang IT: 1. 2. 3. 4. 5. 6. 7. 8. 9. Operator Perekam Data Teknisi Perangkat Kerja dan Jaringan Pemrogram APlikasi Sistem (Programmer) Analis Sistem (Analyst) Administrator Database (Database Administrator) Perancang Sistem (System Designer) Perekayasa Perangkat Lunak (S/W Engineering) Perekayasa Jaringan (Network Engineering) Pengelola Proyek SI (IS Project Manager) http://learning.mas-anto.com 68 34 17/04/2010 Karakteristik Sistem Environment Sub Sistem Sub Sistem Output Input Goals Sub Sistem Boundary (batas sistem) Sub Sistem Interface (penghubung) Input Process Output http://learning.mas-anto.com 69 Siklus Pengolahan Data PROSES (Model) OUTPUT (Informasi) ENTRI DATA BASIS DATA USER (Penerima) CAPTURING DATA HASIL TINDAKAN KEPUTUSAN TINDAKAN http://learning.mas-anto.com 70 35 17/04/2010 Understanding Systems from Business Viewpoint Amazon.com : An Evolving Business Models The Need for Frameworks and Models The Work System Framework Work System Principles Relationships Beetwen Work Systems and IS The Principle Based Systems Analysis Method Measurement Work System Performance Clasification Related to http://learning.mas-anto.com 71 Amazon.com : An Evolving Business Models (Work System Snapshot, Amazon.com provides a different way to shop for books) http://learning.mas-anto.com 72 36 17/04/2010 The Work System Framework The Customer The Product and Services The Business Process The Participant The Information The Technology Context Infrastructure http://learning.mas-anto.com 73 The Customer People who use and receive direct benefit from the products and services http://learning.mas-anto.com 74 37 17/04/2010 The Product and Services The combination of physical things information and services that the work system produces for to customer http://learning.mas-anto.com 75 The Business Process The sets of the steps or activities that are performed within the work system http://learning.mas-anto.com 76 38 17/04/2010 The Participant People who perform the work step in the business process http://learning.mas-anto.com 77 The Information The information used by the participants to perform their work http://learning.mas-anto.com 78 39 17/04/2010 The Technology The hardware, software and the other tools and equipment used by the participants http://learning.mas-anto.com 79 Context The organizational, competitive, technical and regulatory realm within which the work system operates http://learning.mas-anto.com 80 40 17/04/2010 Infrastructure Is share human and technical resources that the work system rellies on even through these resources exist and are managed outside of it. http://learning.mas-anto.com 81 CUSTOMER People who purchases books Whosellers that supply the books Amazon.com Shipping departement PRODUCTS AND SERVICES Information about books that might be purchased information describing cash book order books that are eventually delivered BUSINESS PROCESS Purchaser log on www.amazon.com Purchaser identifies desired books or gives search criteria Purchaser looks at book related information and desides what to order Purchaser enter order Amazon.com finds the books in it inventory and packs thm fpr dhipping, if the book are no in its inventory, Amazon order them from a wholeseller and ships them to the customer after they arrive at the Amazon werehouse Shipping departement packages order and sends it to the purchaser PARTICIPANTS People interested in purchasing books order fullfillment department of wholeseller Shipping department Amazon.com TECHNOLOGY INFORMATION Order for books price and other information about each book purchase hidtory and related information for each customer Personel computers used by purchaser computers and networks use by Amazon.com for order processing the internet (infrastructure) Work System Snapshot Amazon.com provides a different way to shop for books http://learning.mas-anto.com 82 41 17/04/2010 Data and Knowledge Management (KM) I. Data Management : 1. A Critical Success Faktor (CSF) 2. Data Life Cyle Process and Knowledge Discovery 3. Data Source and Collection 4. Data Quality (DQ) 5. Multimedia and OO Databases 6. Document Management http://learning.mas-anto.com 83 II. Data Warehousing, Mining and Analysis : 1. Transaction Vs Analytical Processing 2. Data Warehousing and Marts 3. Knowledge Discovery, Analysis and Mining http://learning.mas-anto.com 84 42 17/04/2010 III. Data Visualization and Technology 1. Data Visualization 2. Multidimensionality 3. GIS http://learning.mas-anto.com 85 IV. Marketing Databases in Action 1. The Marketing Transaction Database 2. Implementation in Example V. KM 1. Knowledge Base and Organizational Learning 2. Implementing KM Systems http://learning.mas-anto.com 86 43 17/04/2010 I. I. Data Management A Critical Success Faktor (CSF) – The Difficulties • • • • • The Amount of data increases exponentially Collected by many individuals, using several methods and devices Organization’s data are relevant for specific decision Raw Data my be stored in different computing systems, databases, formats, and human and computer languages Data Security, Quality, and integrity http://learning.mas-anto.com 87 – These difficulties and the critical need for • • Timely and Accurated information Search effective and efficient – Data management • • • • Support TPS Relational Databases Client/Server Environment Finding Data Quiqly and Easly – Creation of Data Warehouse http://learning.mas-anto.com 88 44 17/04/2010 2. Data Life Cyle Process and Knowledge Discovery • • • Trace how and where data flows in organization Business do not run on data, They run on information and their knowledge of how to put that information to uses successfully. The transformation of data into knowledge mybe accomplished in several ways http://learning.mas-anto.com 89 Converting Data to Knowledge Data Warehousing Collection Data Source Selection Data Sorage Preprocessing Transformation Data Analysis Data mining Interpretation / Evaluation iMac Target Data Preprocessing Data Transformed Data Patterns Use Knowledge Storage, Knowledge Base http://learning.mas-anto.com 90 45 17/04/2010 3. Data Source and Collection • The Data life cycle begins with the acquisition of data from data sources. • Data can include : – Documents – Pictures – Maps – Sound and http://learning.mas-anto.com – – – – – 91 Animation Concepts Opinions Raw or Summarized or extrated data – Data Source : – Internal Data – Personal Data – External Data http://learning.mas-anto.com 92 46 17/04/2010 – Internal Data : – are organizational internal data are stored in one or more places – About : people, product, services, and processes – Personal Data – IS user or other coorporate employees by creating personal data http://learning.mas-anto.com 93 – External Data : – Data are available on : » CD-ROM » Internet Server (film, music or voice) » Pictures (diagram, atlases) » Television – Large amounts of external data are available on the internet. – The internet and commercial databases services -> Electronic Data Interchange (EDI) http://learning.mas-anto.com 94 47 17/04/2010 – Methods For Collection Raw Data – Can be collected : » Manually or » Instruments or sensors » Scanned or » Transferred Electronically – Manual Data Collected : » Time studies » Surveys » Observations and » Constributions from experts http://learning.mas-anto.com 95 4. Data Quality (DQ) • Data are frequently found to be : » Inaccurate » Incomplete » Ambiguous – The economical and social damage from poor quality data costs billions of dollars http://learning.mas-anto.com 96 48 17/04/2010 • Problem Data : – DQ Problem divide into four catagories and dimension : 1. Instrinsic DQ : » Accuracy, objectivity, believability, reputation 2. Accessability DQ : » Accessability and security 3. Contextual DQ : » Relevance, Value Added, timeliness, completeness, amount data 4. Representasion DQ: » Interpretability, ease of understanding, concise representation, consistent representation http://learning.mas-anto.com • 97 Problem Data (cont..): – Data are not correct – Data are not timely – Data are not measured or index properly – Needed data simply do not exist • One of the major issues of DQ is DATA INTEGRITY http://learning.mas-anto.com 98 49 17/04/2010 • • • OOD are sometimes referred to as multimedia databases and are manage special Multimedia Databases Management Systems (MDMS) These manage data in variety of formats in additional to standard text or numeric fields. The formats include Images such as digitized photographs or forms of bitmapped graphics http://learning.mas-anto.com 99 6. Document Management (DM) • • • Document Management Systems (DMS) provide information to decision makers in an electronic format DM is the automated control of electronic document, page images, spreadsheet, word processing document, and complex, compound documents through their entire life cycle within an organization, from initial creation to final archiving. DMS usually include computerized imaging systems http://learning.mas-anto.com 100 50 17/04/2010 II. Data Warehousing, Mining and Analysis : I. Transaction Vs Analytical Processing – Data processing in organizations can be viewed either as transactional or analytical – Transactional Processing, in the routine daily processing of the transactional of the organizations such as ordering or billing http://learning.mas-anto.com 101 • A good data delivery system therefore should be able to support : » Easy data access by the end users themselve » Quicker decision making » More accurate and effective decision making » Flexible decision making http://learning.mas-anto.com 102 51 17/04/2010 • This improved option of analytical processing involves three concepts : 1. A business representation of data for end users 2. A client/server enviroment that gives the user query and reporting capabilities 3. A server-base repository, the data warehouse, that allows centralized security and control over the data http://learning.mas-anto.com 103 2. Data Warehousing and Marts • Data Warehouse, benefits : 1. To reach data quickly 2. To do it easly • The purpose of data warehouse is to establish a data repository that makes operational data accessable in a form rapidly acceptable for analytical processing activities such as decision support, EIS, and other user application. http://learning.mas-anto.com 104 52 17/04/2010 • Data Warehouses allow for the storage of metadata, which include data summaries that are easier to index and search, especially with web tools http://learning.mas-anto.com Data Warehouse Framework and Views Replication Legacy Select Metadata Reposition OLTP Transform Integrate Maintain External Preparation Target Database(s) (RDB, MDDB) Access Application EIS / DSS Custom-Built Application (4GL Tools) Flat screen Data Mart Marketing Extract Enterprise Data Warehouse 105 Data Mart Risk Management Opeparational System / Data Data Mart A P I S M I d l e w a r e Production Reporting Tools Flat screen Relation Query Tools Flat screen OLAP / ROLAP Flat screen Web Browses Flat screen Data Mining Engineering Flat screen http://learning.mas-anto.com 106 53 17/04/2010 – Characteristic of Data Warehousing 1. Organization : » data are organized by detailed subject, containingly information relevant for decision support 2. Consistency » Data in different operational databases my be encoded differently, e.g gender data ‘0’, ‘1’ or ‘m’, ‘f’ and consistent manner http://learning.mas-anto.com 107 3. Time variant » The data are kept for 5 to 10 years so they can be used for trends, forecasting and comparisons over time 4. Nonvolatile » Once entered into the warehouse, data are not update (Tdk dpt diubah) http://learning.mas-anto.com 108 54 17/04/2010 5. Relational » Typically the data warehouse uses a relational structure 6. Clent/Server » The data warehouse uses the client/server architecture mainly to provide the end user an easy access to its data http://learning.mas-anto.com 109 • Data Marts is a replicated subset of the data warehouse and is dedicated to a functional or regional area. http://learning.mas-anto.com 110 55 17/04/2010 • Summary of strategic Uses of Data Warehousing Industry Functional Area of Use Strategic Use Airline Operations and Marketing analysis of route profitability Banking Product Development, Customer service, operation and marketing trend analysis, product and service promotion. Reduction of IS expenses Healt Care Operation reduction of operational expenses http://learning.mas-anto.com 111 3. Knowledge Discovery, Analysis and Mining • • The program of extracting useful knowledge from volumes of data is known as knowledge discovery in databases (KDD) or just knowledge discovery. KDD’s objective is to identify valid, novel, potensially usefull, and ultimatelly understandable patterns in data http://learning.mas-anto.com 112 56 17/04/2010 • KDD support by three technologies : 1. Massive data collection 2. Powerfull multiprocessor computers 3. Data Mining Algorithms • Tools and Techniques of KDD • KDD tools over time can be divided into four major stage : 1. 2. 3. 4. Data Collection (1960s) Data Acess (1980s) Data Warehousing and Decion Support (1990s) Intelligence Data Mining (l-1990) http://learning.mas-anto.com 113 – The problem with the data collection and access techniques is that they are not suitable for a large volume of data, nor can they be used effectively by end user. – Even though Structured Query Language (SQL) use is becaming more user friendly. http://learning.mas-anto.com 114 57 17/04/2010 • OLAP (On Line Analytical Processing) • OLAP refers to such end-user activities as DSS modeling using spreadsheets and grahics, which are done online. • Unlike online transaction online processing (OLTP) application. http://learning.mas-anto.com • 115 Data Mining • Data mining derives is name from the similarities between searching for valuable business information in a large database and mining a mountain for a vein of valuable are. http://learning.mas-anto.com 116 58 17/04/2010 IMPACT OF IT ON ORGANIZATIONS, INDIVIDUALS AND SOCIETY I. II. III. Impact on Organizations Impact on Individuals at Work Societal Impacts and The Internet Community http://learning.mas-anto.com I. 1. 2. 3. 4. 117 IMPACTs ON ORGANIZATIONS Structure Authority Power and Job Content http://learning.mas-anto.com 118 59 17/04/2010 II. 1. 2. 3. IMPACTs ON INDIVIDUALS AT WORK Job Satisfaction Dehumanization and Psychological Impacts Impacts On Health and Safety http://learning.mas-anto.com III. SOCIETAL IMPACTS AND THE INTERNET COMMUNITY 1. Opportunitis For People With Disabilities Quality of Life Improvements Other Impacts 2. 3. http://learning.mas-anto.com 119 120 60 17/04/2010 IMPACTs ON ORGANIZATIONS 1.1. Structure Structure,Authority,Power and Job Content a. b. c. d. e. f. g. Flatter Organizational Hierarchies Staff-To-Line Ratio Special Units Centralization of Authority Power and Status Job Contens Role Ambiguity and Conflict http://learning.mas-anto.com 121 A. Flatter Organizational Hierarchies (FOH) Increased Productivity and increased span of control Decreased number of experts FOH result from : reduction in the total number of employees, reengineering of business process, and ability of lower-level employee to perform higher –level job http://learning.mas-anto.com 122 61 17/04/2010 B. Staff-To-Line Ratio The number of professional and specialists could decline in relation to the total number of employees in the organizations. http://learning.mas-anto.com 123 C. Special Units Creating a technology centre Internet/electronic commerce unit Decision support system departement Intelligent system departement http://learning.mas-anto.com 124 62 17/04/2010 D. Centralization of Authority Because of the trend toward smaller and flatters organizations, centralization become more popular. Example : introduction of expert systems in general electric’s maintenance area increased the power of the desentarlization units because they become less dependent on the companys headquarters. http://learning.mas-anto.com 125 E. Power and Status Knowledge is power Changing the power structure within organization Example : expert system may reduce the power of certain professional group, becaise their knowledge will be in the public domain. http://learning.mas-anto.com 126 63 17/04/2010 F. Job Contens Job Conten is important not only because it is related to organizational structure, but also becase it is interrelated with employee satisfaction, compensation, status, and productivity. Changes in job content occuur when work is redesigned. Example : when BPR (Business Process Reenginerring) is attempted or when electronic commerce changes the marketing system. http://learning.mas-anto.com 127 IMPACTs ON ORGANIZATIONS 1.2. Personnel Issues Employee Career Ladders Changes in Supervision Other Considerations The Manager’s Job http://learning.mas-anto.com 128 64 17/04/2010 IMPACTs ON ORGANIZATIONS 1.3. The Manager’s Job Automation of routin decision Less expertise required for many decisions Less reliance on experts to provide support to top executive Power distribution among managers Electronic support of complex decision (intelligent agents, DSS) http://learning.mas-anto.com 129 Impacts On Health and Safety Job Stress Repetitive Strain Injuries Lessening The Negative Impact on Health and Safety Other Impacts http://learning.mas-anto.com 130 65 17/04/2010 Dehumanization and Psychological Impacts Dehumanization : Negative effect on people’s individuality, such : many people feel loss of identity. Expert systems or artificial intelligence are increasingly replacing people in the creative arena. http://learning.mas-anto.com 131 Dehumanization and Psychological Impacts(2) Psychological Impacts : Isolating influence : depression and loneliness Distance learning : lack of social impact. http://learning.mas-anto.com 132 66 17/04/2010 IS and Individual Department Store Drug Store Hotel Reservation Theater and Entertainment Supermarket Money Card Real Estate Stocks Integrated Financial Database Consumer System Financial System Laisure Time System Travel Reservation E-funds transfer Library The Individual The Individual Educational and Adm Record Computer Assisted Education Education and Medical System e-Commerce Accounting and Legal Home Informatio n System Hospital Adm and treatment Centre Medical Database Entertainment business and education Environment and application Police and Fire Public and Private Service System Insurance and Brokerage Security http://learning.mas-anto.com 133 67