Winnipeg Media Kit 2013Fa/2014Sp

Winnipeg
Media Kit
2013Fa/2014Sp
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Contents
1.
2.
3.
4.
5.
About Metro Winnipeg
Content
Reach
Audience Profile
Solutions
2
Choose your
environment
Designed for busy
metropolitans.
Delivering news for
free at the right time,
the right place and in
the right format.
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The Metro Story
Canada’s FREEMIUM
News Brand
Metro debuted in Canada in 2000 – we took on
Toronto first, and 13 years later we publish in the 8
most significant urban centres in the country.
We revolutionized the newspaper industry,
redefining the way news is delivered to an active,
well-educated and engaged audience of
influencers.
Metro is a FREEMIUM news and information brand.
And what does that mean?
FREEMIUM = Free + Premium
Unique compelling content delivered free to
metropolitans at the right time, the right place and in
the right format.
Premium advertising vehicle including premium
content, premium audience, premium advertising
solutions and premium engagement.
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4
Metro is a FREEMIUM news and
information brand engaging
Metropolitans in print, online, and
on mobile and social platforms
Multiplatform
Print
75K
Desktop
46K
Mobile
Social
72K
17K
2K
12K
Followers
Members
3K
likes
Total Web
Apps for iPhone, Android, Windows
8 and iPad and mobile site
118K
Market: Winnipeg CMA
SOURCE: NADbank Fall 2013/Spring 2014: Read Yesterday (net reach)
Social Media: Hootsuite Analytics; October 2014
Digital stats: 3 month average (Aug – Oct 2014)
Desktop: Google Analytics; www.metronews.ca,journalmetro.com
Mobile Web: Google Analytics; www.metronews.ca,journalmetro.com
Mobile App: Flurry Analytics
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Now it’s easier to reach thousands
of Winnipeggers. Metro reaches
1 in 3 adults 18+ weekly.
Weekly Print/Digital Readership (000)
Winnipeg, Adults 18+
Readership
Metro Winnipeg
217
Winnipeg Sun
237
Winnipeg Free Press
402
Market: Winnipeg CMA
Source: NADbank Fall 2013/Spring 2014: Base: Adults 18+
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Metro surpasses the Sun
for 2nd highest weekly
readership in Winnipeg!
79%
homeowners
% comp
Metro Winnipeg has 21K more
weekly readers than the Sun
#1
#1
YOY growth with
A18-34
YOY growth of HHI
$100K+
#1
YOY growth of
females
56%
Couples
Winnipeg DAILIES:
% comp
Metro
Free Press
Sun
71%
Adults 35+
M-F
75,000
192,000
92,000
5 day CUME
Metro
208,000
Free Press 317,000
Sun
187,000
208K + 21K = 217K
weekly print
weekly digital*
total
readers
unduplicated
weekly readers
% comp
Market: Winnipeg CMA.
Source: NADbank Fall 2013/Spring 2014. Audience: 5-day cume. %comp of Home Owners: Metro 79%, Sun 80%, Free Press 84%. %comp of Couples: Metro 56%, Sun 55%, Free Press 61%. %comp of
A35+: Metro 71%, Sun 70%, Free Press 72%. Growth of A18-34: Metro +11%, Sun -34%, Free Press +10%. Growth of Females: Metro +16%, Sun -15%, Free Press -4%. Growth of HHI $100K+: Metro
+5%, Sun -18%, Free Press -4%. *Weekly digital = APP/Website/PDF
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Exclusive reach
means more.
1 in 4 Metro readers in Winnipeg
do not read any other paper
Base: Adults 18+
Audience: Read Yesterday, Winnipeg CMA
% Metro exclusive
75,000
Metro Total
43,000
Exclusive of Sun
Exclusive of Free
Press
Exclusive of Both
57%
35,000
47%
21,000
28%
Exclusive
Market: Winnipeg CMA.
Source: NADbank Fall 2013/Spring 2014 Base: Adults 18+.
Duplication
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Audience
profile
Metropolitans
share similar
profiles in print
and online.
male/female
49/51
54/46
A25-54
49%
62%
A18-49
54%
64%
A18-34
29%
39%
31%
46%
HHI $100k+
Market: Winnipeg CMA
Source: ComScore Demographic profile 3-mo average (Aug-Oct) 2014; Praries Metronews sites (% Composition)
NADbank Fall 2013/Spring 2014: Composition Readership = 5 day CUME
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Experiential and
Sampling
Creative
Executions
Induce trial of your products
and drive engagement with
your brand rive traffic to your
stores.
High impact advertising: in print
and digital.
Custom content
Special features and custom
publishing solutions.
On all platforms.
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Appendix:
Distribution
Metro Winnipeg
Readership and Circulation
City Population
Readership
Metro M-F
Circulation
Metro M-F
Winnipeg
621,000
75,000
•
Exclusive distribution in downtown walkway tunnels with promoters / boxes / branding
•
Distribution partnership with West Jet
•
Exclusive distribution on downtown Spirit buses – 3 buses are wrapped in Metro
advertisements
•
Distribution increased to meet aggressive pick-up demand
•
Distribution on University Campus and Red River College – downtown and Notre Dame
campus
•
Metro sponsored environmental “Green Team” in downtown core
•
Metro receives more requests to sponsor events than any other Metro market
•
Distribution at Polo Park Shopping Centre, St. Vital Shopping Centre, Garden City Shopping
Centre
45,745
Metro
Winnipeg
total distribution channels
# of promoters
15
street boxes
732
transit
3
schools
37
office buildings
71
restaurants & retail
832
Market: Winnipeg CMA.
Source: NADbank Fall 2013/Spring 2014, CCAB audit report: 3-month period ending December 2013
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Appendix:
Sections
NEWS
Business
Voices
Daily and Weekly Sections
SCENE
Dish
LIFE
Food
Travel*
SPORTS
DRIVE*
(*Every Wednesday)
(*Every Thursday)
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