Edmonton Media Kit 2014

Edmonton
Media Kit 2014
1
Contents
1.
2.
3.
4.
5.
About Metro Edmonton
Content
Reach
Audience Profile
Solutions
2
Choose your
environment
Designed for busy
metropolitans.
Delivering news for
free at the right time,
the right place and in
the right format.
3
The Metro Story
Canada’s FREEMIUM
News Brand
Metro debuted in Canada in 2000 – we took on
Toronto first, and 13 years later we publish in the
11 most significant urban centres in the country.
We revolutionized the newspaper industry,
redefining the way news is delivered to an active,
well-educated and engaged audience of
influencers.
Metro is a FREEMIUM news and information brand.
And what does that mean?
FREEMIUM = Free + Premium
Unique compelling content delivered free to
metropolitans at the right time, the right place and in
the right format.
Premium advertising vehicle including premium
content, premium audience, premium advertising
solutions and premium engagement.
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4
Metro is a FREEMIUM news and
information brand engaging
Metropolitans in print, online, and
on mobile and social platforms
Multiplatform
Print
102K
2K
Desktop*
Members
51K
Mobile*
Social
64K
21K
17K
Followers
2K
Likes
Total Web*
Apps for iPhone, Android, Windows
8 and iPad and mobile site
115K
SOURCE:
Edmonton CMA, Print: NADbank 2013Sp/2014Fall, (Read Yesterday) Net Reach
Social Media: Hootsuite Analytics; January 2014
Desktop: Google Analytics; www.metronews.ca,journalmetro.com
Mobile Web: Google Analytics; www.metronews.ca,journalmetro.com
Mobile App: Flurry Analytics
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Closing the gap
with adults
Metro Edmonton continues to grow
while the competition continues to
shrink.
60%
are
18-49
% comp
#1
#1
reach of
Adults 18-24
reach of
Adults 25-34
#1
70%
Home
Owners
% comp
59%
Couples
Edmonton CMA
Adults 18+: Read Yesterday (000)
reach of
Adults 18-34
Journal
199
116
102
Sun
Metro
102K + 10K = 108K
daily print
daily digital*
total
readers
Fa9/Sp10
Fa10/Sp11
Fa11/Sp12
Fa12/Sp13
unduplicated
daily readers
Fa13/Sp14
% comp
Source: NADbank Fall 2013./Spring 2014 Market: Edmonton CMA. 5 Year trend based on NADbank read yesterday. Weekly readers 18+: Metro 102,000, Journal 199,000, Sun 116,000. Weekly reach of Adults 18-24: Metro 47,000,
Sun 42,000, Journal 42,000. Weekly reach of A18-34: Metro 96,000, Sun 90,000 Journal 90,000. Weekly reach of A25-34: Metro 48,000, Sun 48,000 Journal 47,000. % Composition (weekly) 18-49: Metro 60%, Sun 57%, Journal 47%.
% Composition (weekly) Home Owners: Metro 70%, Sun 76%, Journal 81%. % Composition (weekly) Couples: Metro 59%,Sun 65%Journal 70%. *Daily digital = APP/Website/PDF
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Weekly Print Readership (000)
Edmonton CMA, Adults 18+
Weekly
Readership
Now it’s easier to reach thousands of
Edmontonians weekly. Metro Edmonton
reaches 1 in 4 adults 18+ weekly.
Metro Edmonton
264
Edmonton Sun
287
Edmonton Journal
375
Source: NADbank 2013Sp/2014Fa Market: Edmonton CMA, 5-Day CUME
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58% of Metro readers in Edmonton do
not read the Sun or Journal
% Metro exclusive
102,000
Daily Print Readership (000)
Edmonton CMA, Adults 18+
Metro Total
79,000
Exclusive of Sun
72,000
Exclusive of Journal
Exclusive
71%
58%
59,000
Exclusive of Both
78%
Duplication
Source: NADbank 2013Sp/2014Fa Market: Edmonton CMA, Read Yesterday
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Audience
profile
Metropolitans
share similar
profiles in print
and online.
male/female
52/48
54/46
A25-54
52%
62%
A18-49
57%
64%
A18-34
30%
39%
38%
46%
HHI $100k+
Source: ComScore Demographic profile Aug-Oct. 2014 3-mo average; Canada Metronews sites (% Composition)
NADbank 2013: Edmonton CMA Readership Composition = Read Yesterday
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Experiential and
Sampling
Creative
Executions
Induce trial of your products
and drive engagement with
your brand rive traffic to your
stores.
High impact advertising: in print
and digital.
Custom content
Special features and custom
publishing solutions.
On all platforms.
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Appendix:
Distribution
Metro Edmonton
Readership and Circulation
City Population
Readership
Metro M-F
Circulation
Metro M-F
Edm onton
1,056,000
102,000
•
Distribution points increased to meet pick-up demand
61,418
•
Exclusive Promoter distribution on Edmonton LRT routes
•
Partnership with NAIT (Northern Alberta Institute of Technology) – racks /
promoters at 16 locations across campuses –Metro sponsored NAIT 50th
anniversary celebration
•
University of Alberta – HUB mall and Lister Hall Residence as well as Faculty of
Business
•
University Hospital and other Edmonton hospitals – distribution via volunteers and
book mobiles
•
McDonald’s Restaurants – 55 locations throughout Edmonton and surrounding
communities
•
Bonnie Doon Mall – exclusive distribution at mall entrances
Metro
Edm onton
total distribution channels
# of promoters
21
street boxes
1,466
transit
schools
121
office buildings
353
restaurants
& retail
1,335
Readership Source: NADbank 2012/13
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Appendix:
Sections
NEWS
Business
Voices
Daily and Weekly Sections
SCENE
Dish
LIFE
Food
Travel*
SPORTS
DRIVE*
(*Every Wednesday)
(*Every Thursday)
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