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a sample of this report
Chinese Vehicle Engineering Firms: Drastic Business Expansion, Reaping the Benefits of Product Diversification IAT went even further a little by setting up a joint venture company with CATARC and Japan’s ENAX in April 2010 to develop lithium-ion batteries, showing its bulging ambition to gain business chance. Globally, Volkswagen completed majority takeover of Italdesign-Giugiaro S.p.A. headed by Giorgetto Giugiaro in 2010, indicating that even a long-established vehicle design firm have difficulties to maintain its independence. As the global automotive industry undergoes restructuring, the reorganization and integration of fellow global vehicle development firms which engulfed China is a point which should be closely watched in the future. Among them, IAT (China) Automobile Technology Co., Ltd. is building up momentum and has been using reverse engineering. TJ Innova Engineering & Technology Co., Ltd., which employs many graduates from Harbin Institute of Technology and Tongji University, and CH Auto Technology Corporation Ltd. which gained prominence with Geely’s Panda hit model are also well recognized companies. In addition, the above-mentioned three companies have concurrently announced prototypes of electric and hybrid models, indicating that they are aiming to respond to green vehicle projects which have been promoted by the Chinese government. In China, as the automotive market expands, the increase of products is noteworthy. Among them, Chinese automakers increased the number of their passenger car products from six in 2001 to 89 in 2010. Due to limited product development funds, many Chinese automakers tend to use Chinese vehicle design and engineering firms, as a result of which, domestic development companies are rapidly expanding their presence. As of 2010, there are nine Chinese vehicle development firms whose business activities are relatively active and most of them are located in the capital Beijing or in the Shanghai area. Outline of Leading Chinese Vehicle Engineering Firms Company Location Established IAT (China) Automobile Beijing Technology Co., Ltd. TJ Innova Engineering Shanghai & Technology Co., Ltd. CH Auto Technology Beijing Corporation Ltd. Jasmin International Beijing Auto R&D (Beijing) Co., Ltd. Suzhou Auto Suzhou, Technology Co., Ltd. Jiangsu Wuhu Kaking Wuhu, Technology Co., Ltd. Anhui Shanghai Launch Technical Automotive Shanghai Center 2002 1999 2003 2004 2003 2001 2003 Shanghai SJTC Co., Ltd. Shanghai 2001 Shanghai COTECH Technology Co., Ltd. 1999 Shanghai Reg. Capital Representative 2 million Xuan Qiwu CNY 110 million Lei CNY Yucheng 60 million Lu Qun CNY 10 million CNY 1,500 250 230 Su Jiamin 320 Lu Jianhui 150 Hu Zhengnan 80 Chen Lixin 150 Wang Youzhi 45 1 million CNY Notable Clients Notes Chery, Brilliance, Haima, JMC, BAIC Lifan, JAC, Dongfeng, Great Wall, Changhe GAC Changfeng, BAIC, Chery, Geely 700 Chen Yanping 2.5 million CNY 5 million CNY 1 million CNY 1 million CNY Employees (persons) Hawtai, BAIC, Dongfeng, Chery, JAC Aims to supply EV modules. Public listing under preparation. Enhances die making capability. Expertise in SUVs. Traces its origin back to Beijing Jeep. Expertise in truck cab and SUV design. Dongfeng, Chery, Haima, Great Specializes in chassis design. Wall, Brilliance Develops aluminum EVs. Many employees from Dongfeng’s Chery (QQ, B11, A15, T11) technical dept. BYD, Brilliance, Great Wall, Huaxiang Many employees from SAIC and Dongfeng’s technical dept. Gonow, Lifan, SAIC, Chery, CHANA Dongfeng, Foton, CHANA, SAIC, JMC Many employees from Tsinghua University. Expertise in CAE/CAD consulting. (Compiled using company PR materials and media sources) China: Number of Passenger Car Products by Origin (Actual: 2001-2009, Plan: 2010) Origin 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 China 6 11 23 14 18 27 29 28 61 Japan 0 3 10 5 8 12 6 6 8 7 Europe 2 4 8 3 5 7 2 8 11 15 US 2 0 5 1 9 4 5 1 5 6 Korea 1 2 1 2 3 1 3 3 4 11 11 20 47 25 43 51 45 46 89 128 Total 89 (FOURIN research) China: R&D Investments in the Automotive Industry (2001-2008) 㩷 Automotive Industry Sales Revenue (million CNY) R&D Personnel (persons) R&D Investment (million CNY) Ratio of R&D Investment of Sales Revenue (%) 2001 433,898.89 2002 608,219.56 2003 820,481.62 2004 930,614.16 2005 2006 2007 2008 1,024,112.13 1,374,691.37 1,706,552.39 1,872,781.78 44,836 53,074 61,587 71,061 89,830 91,282 109,482 124,118 5,861.68 8,618.86 10,726.51 12,951.75 16,776.35 24,486.80 30,877.91 38,871.49 1.4% 1.4% 1.3% 1.4% 1.6% 1.8% 1.8% 2.1% (Compiled using data from CATARC) FOURIN China Automotive Intelligence IAT makes a strategic move making EVs its core business IAT, established in 2002 in Beijing, is a vehicle design and engineering company. Its founder Xuan Qiwu received a bachelor㵭s degree from Tsinghua University and a doctor's degree from Kyushu University and has nine years of work experience as a technician working at FAW㵭s research institute and Mitsubishi Motors㵭 development headquarters. Although it was initially established as a human resources consulting firm specializing in the automotive industry, it has decided to change its business area after being approached by several automakers requesting vehicle design and engineering work. The company not only employs Chinese technicians, but also hires overseas experts. As of 2010, it had over 700 employees of which 60 came from Japan, Korea, Europe and the US. IAT established its operating foundations when it developed the QQ6 for Chery. IAT has not used reverse engineering for the QQ6 which had been its mainstream development method, but introduced a new method of creating everything from scratch. As a result, the industry had great regard for IAT. IAT’s development ability was recognized with the success of the QQ6. Afterward, IAT received several orders from Chery, Brilliance, FAW, Haima, Dongfeng, Foton and others, becoming China㵭s most popular vehicle development firm. IAT Designed Products Chery Riich R2: Commercial production since 2007 Cross Wind II concept vehicle: Announced in 2008 Brilliance M3: Announced in 2006 Zu concept EV: Announced in 2010 IAT: Company Outline Company name: IAT (China) Automobile Technology Co., Ltd. (IAT stands for International Application Technology) Location: Beijing Established: Sep. 2002 (Formerly known as Beijing Jingwei Quanneng Technology Co., Ltd.) Founder: Xuan Qiwu (current chairman) Annual business: 300 million CNY (2009) Employees: Over 700, of which 60 are Japanese, Korean, European and US specialists. Activities: Design and development of complete vehicles, engines and powertrains. Project planning. Total layout. Design. Clay model/virtual design. Manufacturing and testing of white body, interior, exterior, engines, powertrains, chassis, electronics, prototypes and show models. Reverse engineering. CAE analytical capacity. Notes: -Capable of planning, styling, engineering and testing. -Operates offices in Changchun, Wuhu, Shanghai and Suzhou. Established offices overseas in Japan, Europe, Korea, Hong Kong and Taiwan. Notable clients: Over 20 companies incl. FAW, FAW Xiali, Dongfeng, Brilliance Auto, FAW Haima, Shaanxi Automobile, Jiangling Motors and Beiqi Foton. (Compiled using company PR materials and various media sources) FOURIN China Automotive Intelligence eTaxi concept EV: Announced in 2010 Outline of JV Partially Owned by IAT Company name: Shanghai CENAT New Energy Co., Ltd. Established: Apr. 2010 Start of operation: 2011 summer (plan) Reg. capital: 1.8 billion JPY Investment: 2.5 billion JY Ownership: CATARC 48%, ENAX 26%, IAT 26% Note: Annual production capacity of lithium-ion secondary batteries for electric and hybrid vehicles is set to reach 5 million units. (Compiled using company PR materials and various media sources) In April 2010, IAT fully demonstrated its deep interest in electric vehicle development by unveiling the Zu and eTaxi concept vehicles at the Beijing motor show. Its immediate response was the establishment of a Shanghai-based lithium-ion battery joint venture company formed together with the government㵭s technology certification organization China Automotive Technology And Research Center and Japan’s ENAX. In addition, IAT is considering acquiring electric vehicle controller and in-vehicle CAD technology through tie-ups with Japan’s Myway Plus, Tokyo R&D and PUES. Through these joint ventures and technical cooperation, IAT is aiming to become a supplier of electric vehicle systems. In 2009, under the leadership of the China Association of Automobile Manufacturers, ten leading automakers formed the T10 committee which is in charge to set China’s technical standards for electric vehicle development. In August 2010, the State-owned Assets Supervision and Administrative Commission of the State Council set up an organization for the development of electric vehicles. These trends indicate that there is a rapid development of supporting organization for the electric vehicle industry both in the public and private sectors. IAT is grabbing this trend as a business opportunity, taking hold of lithium-ion battery and control technologies, making clear its aim of using them for future business development. Products Developed by IAT 䂹Chery QQ6 䊶Developed the Chery QQ6 (factory code: S21) mini passenger car. -May 2003: Commenced development work of its first vehicle project. -Sep. 2006: Launched the QQ6. -Called the “Beetle’s Chinese edition,” it features European neoclassical design. Powered by 1.3L ACTECO engine and equipped with five-speed AT. -Aug. 2007: Decided to position the QQ6 as its first model to be manufactured and sold in Iran by its local joint venture. 䂹Chery Riich R2 䊶Developed the Chery Riich R2 (factory code: S22). -Design philosophy centers on safety, fashion, energy efficiency and environment protection. China’s first front-wheel drive mini MPV. Powered by 1.3L ACTECO engine and equipped with five-speed AT. -Jul. 2007: Exhibited at the Changchun motor show. The very first 1.3L model was named R213. 䂹Chery Higgo 2 䊶Adopting the design philosophy of North American pickups it is developed for the North American pickup truck market. -Based on FMVSS regulations implemented in the US in 2009, passive safety features have been fully adopted. -Apr. 2008: Exhibited at the Beijing motor show. 䂹Brilliance M3 䊶Developed the Brilliance M3’s body architecture. -Nov. 2006: Exhibited at the Beijing motor show. 䂹Electric vehicles 䍃Apr. 2010: Exhibited three electric vehicle models at the Beijing motor show. 䊶Established Shanghai CENAT New Energy Co., Ltd. with CATARC and Japan’s ENAX. Cooperation with Japan’s Myway Plus in the areas of motors, motor control systems, BMS, etc. Considers the establishment of an R&D facility with Japan’s Tokyo R&D and PUES to develop EV controllers and CAN technology. Based on these tie-ups, IAT aims to supply EV systems to automakers. 㨯Development of battery exchange system for EVs. Exchange time is 90 seconds. Achieved over 30,000 trouble-free operations. (Compiled using company PR materials and various media sources) IAT: Business History and Recent Trends 㨯Sep. 2002: Beijing Jingwei Quanneng Technology Co., Ltd. was 㨯Plans to develop 4-5 models annually and set its 2009 and 2010 sales established. Initially engaged in automotive industry consulting revenue targets at 260 million CNY and 400 million CNY respectively. work. 㨯Dec. 2004: Established a prototype manufacturing plant in Wuhu, <Biography of Founder Xuan Qiwu> Anhui by investing 40 million CNY. Commenced operation in the 㨯Oct. 30, 1966: Born in Changchun, Jilin. same year. 㨯Jul. 1987: Acquired its bachelor’s degree from Tsinghua University’s 㨯May 2007: Changed its name to the current one. Various investment funds injected 8 million USD in the company. Became a Cayman Islands-registered company with subsidiaries in China and Japan. 㨯Aug. 2007: Established a prototype plant with Korean, Japanese and other partners. 㨯Oct. 2007: Established a branch company in Shanghai’s Kangqiao Industrial Zone. 㨯As of 2009: Number of employees exceeded 700, of which over 300 Automobile Engineering Department. 㨯Aug. 1987-Mar. 1992: Employed at Changchun FAW Automobile Research Institute 㨯Apr. 1998: Graduated from Japan’s Kyushu University with doctor of engineering degree 㨯 Apr. 1998-2002: Employed as director at Mitsubishi Motors’ development headquarters. 㨯2002-present: Chairman of IAT. had seven years or longer experience in the automotive industry. There are also 60 experts from Japan, Korea, Europe and the US. <Human Resources > 㨯2009: Designated as excellent technical supplier by FAW-VW. 㨯Wang Yuejian (Transferred from FAW Car, currently president) 㨯Apr. 2010: Established an EV joint venture with CATARC and 㨯Chen Zhiting (Transferred from South East (Fujian) Motor in 2003, in Japan’s ENAX. 㨯2010: Tie-up with a major Japanese electronics company is under charge of engine design) 㨯Chen Qunyi (Transferred from TJ Innova in 2008, in change of design) consideration. (Compiled using company PR materials and various media sources) FOURIN China Automotive Intelligence TJ Innova’s Super Platform concept TJ Innova, established in 1999 in Shanghai, is a vehicle design and engineering company. Although its founder Lei Yucheng was a teacher at Harbin Institute of Technology㵭s vehicle engineering department, Mr. Lei’s attention turned to the possibility of vehicle design and engineering work, subsequently establishing a venture operation with some of its co-workers. The completely obscure company was approached by a deal by Changhe Automobile (now part of the Chang’an Automobile Group) in 2001 to develop a small van. Development of the vehicle called Haitun was completed in 2002. The deal was said to have been worth 15 million CNY, an unusually low price at that time. After establishing its name in the industry, TJ Innova successfully took advantage of the upcoming new vehicle development boom, securing orders from Lifan Group, Jianghuai Automobile, Dongfeng Liuzhou, Dongfeng Motor, Great Wall Motor and other clients. The company was involved in the development of 30% (540,000 units) of all Chinese-brand vehicles sold in China in 2007, indicating its great success. As of 2009, TJ Innova’s workforce grew to 1,500 persons, becoming China’s largest vehicle design and engineering firm. TJ Innova has focused on Chinese automakers’ strong TJ Innova Designed Products Dongfeng Liuzhou Fengxing Joyear: Commercial production since 2007 Great Wall Gwperi: Commercial production since 2009 S11 hybrid sports car: Announced in 2009 JAC Rein: Commercial production since 2006 TJ Innova: Company Outline Company name: TJ Innova Engineering & Technology Co., Ltd. Location: Shanghai Established: Oct. 1999 Reg. capital: 140 million CNY (Mar. 2009) Net asset: 250 million CNY (2009) Ownership: China Science & Merchants New Material Technology International Co., Ltd. 14.2%, Sino-JP Fund 13.8%, Lei Yucheng 12.1%, others. Founder: Lei Yucheng (current chairman) Employees: 1,500 persons (2009) Activities: Vehicle body and platform design. Tool and jig design. Product testing. Notes: -Many employees from Harbin Institute of Technology and Tongji University. -Operates styling, model and 44 engineering design labs. Manufactures exhibition models and prototypes. Prototype and testing workshop is 7,000m². -Applied for public listing in 2009, but was rejected. Notable clients: Over 80 companies incl. FAW, Dongfeng, SAIC, Shanghai GM, South East (Fujian) Motor, FAW Haima, JAC, Great Wall, Hawtai, and BYD. (Compiled using company PR materials and various media sources) FOURIN China Automotive Intelligence Dongfeng Liuzhou Balong 507: Commercial production since 2007 demand for reduced development cost while they attempted to diversify their products, launching the “Super Platform” business concept in 2008. The concept is the following, based on a platform whose IP rights are owned by TJ Innova an independent passenger car product is developed corresponding to the needs of the client. Initially, in anticipation of the “Super Platform” concept getting on track, TJ Innova simultaneously made preparations for going public on the Shanghai stock exchange. However, since the concept has not won strong support from clients. Possibly as a result of this setback, its public listing plan was refused by relevant authorities in 2009, forcing TJ Innova to put its stock exchange listing project on the backburner. Looking at TJ Innova’s action in after 2009, the company is building an integrated engineering process including the establishment of a commercial production system by stepping up its die making operation. In addition, TJ Innova set up a joint venture business with the municipal government of Huzhou City in February 2010. It was also reported that the company will participate in the production of a hybrid SUV unveiled the TJ Innova in 2009. According to the announcement, the project will have annual production capacity of 250,000 units. Since it is an unprecedentedly Products Developed by TJ Innova 䂹Changhe Haitun 䊶Developed the Changhe Haitun utility vehicle. -May 2001: Won a contract from Changhe Automobile to develop a small van for 15 million CNY. -2002: Completed development of the model which was named Haitun by Changhe Automobile. 䂹Lifan 520 䊶Developed the Lifan 520 passenger car. -2003: Won a contract from Chongqing Lifan to develop a passenger car. The Lifan 520 is TJ Innova’s first sedan model. 䂹Dongfeng Liuzhou Balong 䊶Developed the Balong heavy-duty truck. -2004: Won a contract from Dongfeng Liuzhou to develop the Balong. It is spacious, comfortable, powerful and has improved stability. -End of 2007: Product launch. 䂹JAC Rein 䊶Developed the Rein SUV. -2002: Established the JAC-TJ Innova Automobile United R&D Center with Jianghuai Automobile. The center developed the Rein. -Jul. 2006: Exhibited at the Guangzhou motor show. Oct. 2006: Product launch. 䂹Dongfeng Xiaokang 䊶Developed the Dongfeng Xiaokang utility vehicle. -May 2005: Unveiled the Dongfeng Xiaokang in Wuhan. -Mar. 2007: Dongfeng Yu’an visited TJ Innova and made inquire about the development of a next-gen product, the Dongfeng Xiaokang. 䂹Others 䊶Developed the Dongfeng Jingyi passenger car, Dongfeng Fengxing MPV, Dongfeng Duolika truck, JAC Binyue, Great Wall Gwperi, Great Wall Cool Bear, Changfeng M1A, Lifan 520 hatchback, etc. 䂹Entry into the complete vehicle production business 䊶Apr. 2009: Unveiled the S11 hybrid 4WD sports car built on the Super platform at the Shanghai motor show 䊶Feb. 2010: Signed a hybrid SUV project with Huzhou Municipal Government, Zhejiang Province. The facility will have a maximum production capacity of 600,000 units per year. 䊶May 2010: Signed a commercial production project of SUVs built on the Super platform with Zhejiang Shangyu Industrial Park. -First phase: Plans to invest 2.8 billion CNY to develop 250,000 units annual production capacity. -Second phase: Plans to raise annual production capacity to 500,000 units. (Compiled using company PR materials and various media sources) TJ Innova: Business History and Recent Trends 䍃2001: Developed design software for GM in cooperation with a US company called UGS. 䍃2002: Established JAC-TJ Innova Automobile United R&D Center with Jianghuai Automobile. 䍃Apr. 2005: Exhibited the Laiting concept sports car. 䍃2007: Passenger cars developed by TJ Innova sold 540,000 units, accounting for 30% of the self-developed brand market. 䍃Apr. 2008: Established TJ Innova-Lifan Automobile United R&D Center in Shanghai. 䍃Jul. 2007: TJ Innova CEO Lei Yucheng announced that the company plans to go public on the Shenzhen stock exchange in Jun.-Aug. 2008 and expects to raise 300 million CNY, becoming the first automobile engineering house to become a listed company. (No word on going public as of Aug. 2008). 䍃Aug. 2007: Through a subsidiary, TJ Innova launched a technical service and parts network, entering the repair and maintenance parts market in Shanghai. 䍃Mar. 2008: Began providing technical service to Nissan and other Japanese automakers. 䍃May 2008: Established TJ Innova-BAW Automobile United R&D Center with Beijing Automobile Works. 䍃Jun. 2008: Absorbed Wuxi Ruifeng Automobile Design 䍃 Mar. 2009: Commenced construction of Wuxi TJ Innova Automobile Die Design Development Center 䍃As of 2010: Operates die making plants in Shanghai, Wuxi and Shandong. <Biography of Chairman and CEO Lei Yucheng> 䊶1963: Year of birth. 䍃1995: Graduated from Harbin Institute of Technology (HIT) with doctor of engineering degree. 䍃 1989-1995: Teacher at HIT. Associate professor, later deputy managing director and chief engineer at the university’s automobile research institute. 䍃1996-present: Professor of the automobile department and director of automobile design and manufacturing at Tongji University. 䍃Oct. 1999: Established TJ Innova with five others. 䍃 2003: Established TJ Innova Automobile Design Engineering Research Institute. 䍃Present: Vice director of SAIC-TJ Innova Automobile Molding and Interior Design Center. Member of the Society of Automotive Engineers International. Member of the Suspension Industry Committee and Brake Industry Committee of China Automobile Engineering Academic Society. Vice director of the Computer Industry Committee of Shanghai Automobile Engineering Academic Society. (Compiled using company PR materials and various media sources) FOURIN China Automotive Intelligence large-scale project for a vehicle design and engineering firm, some doubt continuation of the operation. CH Auto expanded its prestige with the Geely Panda hit model CH Auto, established in 2003 in Beijing, is a vehicle design company. Originally the venture was established by ten technicians from Beijing Jeep (now Beijing Benz-DaimlerChrysler) a subsidiary of Beijing Automobile. At first, the company received a request from SUV manufacturer Changfeng Automobile to develop an urban SUV (C1). Later, Changfeng Automobile, which highly valued CH Auto’s capability, made requests one after another as the automaker expanded its product line. CH Auto was exclusively in charge of the development of the CT5 pickup truck, CM1 MPV, CS7 SUV and the front-wheel drive CP2 and CP3 passenger cars. However, Changfeng Automobile’s business performance worsened in 2008 and after and was unable to realize commercial production of its products and was eventually absorbed by Guangzhou Automobile (GAIG). GAIG announced to use Changfeng Automobile’s main plant in Hunan Province as the base of its joint venture with Fiat and for the production of passenger cars under its independent CH Auto Designed Products Changfeng CS7: Announced in 2006 Changfeng CP2: Announced in 2008 CH Auto: Company Outline Company name: CH Auto Technology Corporation Ltd. Location: Beijing Established: Aug. 2003 Reg. capital: 60 million CNY Founder: Lu Qun (current president) Annual business: 200 million CNY (2007 estimate) Pretax profit: 50 million CNY Site/building area: 51,000m²/30,000m² Employees: 250 persons in 2009, 320 persons in 2010 Activities: -Complete vehicle design and development incl. concept setup, Geely Panda: Launched in 2008 exterior design, architecture design, simulation analysis, prototype manufacturing and supplier search. -Avoiding IP right disputes. Capable of reverse engineering of benchmark vehicle products. Notes: -Had received over 20 vehicle development project by 2009. -Operates a wholly-owned subsidiary. -Technology exchange and tie-up with Pininfarina, Stola, Assystem Brime and Magna. Joint development and other types of cooperation with LMS and IDG. Notable clients: Approx. 40 companies, incl. BAIC, Chery, Geely, Changfeng, JMC and JAC. (Compiled using company PR materials and various media sources) FOURIN China Automotive Intelligence Xintianhe concept sports car: Announced in 2010 Guangqi brand. For this reason, it is possible that Changfeng Automobile’s passenger car assets will be used in some form by GAIG. However, in 2009 and after there was no word on any kind of cooperation deal between GAIG and CH Auto, indicating that it is highly possible that GAIG will not use CH Auto’s SUV and passenger car concepts. In the meantime, the Panda passenger car, designed for Geely Automobile, was unveiled at the Beijing motor show in April 2008, getting considerably favorable reviews. The Panda concept went into commercial production without any major changes and became a hit seller in the A segment soon after its launch. Thanks to the success of the Panda, CH Auto is believed to have gained definite name and position in the industry. In addition, CH Auto established an in-house electric vehicle development department in April 2008, quickly aiming to take hold of the business opportunity offered by the central government’s promotion of its “New Energy Vehicle” national strategy. In April 2010, CH Auto exhibited the Xiangrui concept vehicle which can alter its vehicle body according to travel conditions at the Beijing motor show, demonstrating its unique solution to automakers who plan to switch to electric vehicles. (Seiki SHU) Products Developed by CH Auto ƹFeibao CT5 ƹChangfeng CP2 㨯Researched the product potential of the Changfeng Yangzi Feibao 㨯Developed the Changfeng CP2 (sedan/hatchback) passenger car. -According to Changfeng’s H1 2007 financial report, the company injected 1.22 billion CNY into the Changfeng CP2 project and selected CH Auto to be in charge of product development. -As of Aug. 2008: Had injected 71.01 million CNY into the project, completed phase one of design and established the CP2 version’s model. CT5 mini pickup truck. -Its design philosophy combines the cargo and passenger carrier capability of a pickup, mobility of an SUV and comfort of a sedan. -Jan. 2007: Exhibited at the Detroit motor show. ƹChangfeng MPV (CM1) 㨯Completed ACLASS analysis of the Changfeng MPV’s CM1 model. -2006: Launched the 4x4 and 4x2 drive types. Design and development of vehicle body styling are based on MPV features. Improved powertrain system equipped with either gasoline or diesel engine. ƹChangfeng CP3 㨯Developed CP3 own-brand passenger car. -Jul. 2008: According to a report by Changfeng, CH Auto is in charge of development of the CP3. ƹGeely Panda 㨯Designed the exterior of the Geely Panda. -Apr. 2008: Unveiled at the Beijing motor show. ƹChangfeng Liebao CS7 㨯Developed styling of the Changfeng Liebao CS7 (C1). -Developed as an urban leisure SUV which can rival with the ƹXintianhe concept sports car 㨯Apr. 2010: Exhibited at the Beijing motor show. Honda CRV. Based on the C1 model which was exhibited at the ƹE-Trip and Xiangrui Shanghai motor show in Apr. 2005. Powered by the 4G94 engine. 㨯Apr. 2010: Exhibited the E-Trip “city commuter” and the Xiangrui concept vehicle which can alter its vehicle body according to travel conditions at the Beijing motor show. -Nov. 2006: Exhibited at the Beijing motor show. -Jan. 2007: Exhibited at the Detroit motor show. (Compiled using company PR materials and various media sources) CH Auto: Business History and Recent Trends 䊶Dec. 2005: Built an R&D center which include molding design, interior/exterior styling, -Invested 160 million CNY in the first phase of construction. development of some parts of chassis/vehicle body/vehicle body Operates an automobile technical R&D system with three centers accessories/exterior/electronics, sample vehicle manufacturing and at its core, namely styling design center, engineering design center and prototype vehicle manufacturing and testing center. technical support after product launch. 䊶Apr. 2008: Established an in-house EV development department. -Completed construction of the design and development building. Capable of simultaneously work on four complete vehicle projects. 䊶Jan. 2007: Received an offer from Changfeng to develop a pickup truck and a utility vehicle for 40.78 million CNY. -Pickup truck: Development expenses are 25.14 million CNY, of <Human Resources> 䊶 Many engineers are from design departments of Chinese automakers. 䊶President Lu Qun and nine co-workers left Beijing Jeep in Aug. 2003 and established CH Auto. which development expenses of concept vehicle is 3 million CNY, 䊶 Vice presidents Peng Jiang and Wu Yanmin graduated from vehicle body model is 1.2 million CNY and sample vehicle is Beijing Institute of Technology and Tsinghua University 860,000 CNY. respectively. Chief technician Yan Shiming graduated from Jilin -Utility vehicle: Development expenses are 20.58 million CNY University of Technology and worker at Sino-foreign automobile (Compiled using company PR materials and various media sources) FOURIN China Automotive Intelligence Mainland-Taiwan Business Relations: ECFA More Profitable for Taiwan; Possible Division of Parts Industry Between the Two Entities On June 29, 2010, the Association for Relations Across the Taiwan Straits (mainland China side) and the Straits Exchange Foundation (Taiwan side) signed the Cross-Strait Economic Cooperation Framework Agreement (ECFA) in Chongqing, the equivalent of a bilateral free trade agreement (FTA). With no diplomatic relations between mainland China and Taiwan, the ECFA concluded via the two private organizations is, in effect, a proxy economic agreement between both governments. Under the ECFA, tariffs on 806 cooperation. Although passenger car exports to China, which was demanded by Taiwan, was excluded from the early harvest, the possibility of liberalized automotive parts trade, along with division of mainland China and Taiwan’s parts industry and complementary cooperation, is growing. Moreover, in the coming years, subsequent negotiations and scrapping of tariffs on vehicle imports are virtually guaranteed, bringing expectations for a revitalization of Taiwan’s automotive industry.㩷 industrial items included in the “early harvest” list of concessions are scheduled to be abolished by January 1, 2013. The number of items to have tariffs removed by the mainland China side is twice that of Taiwan. The considerable disparity appears to be the result of the Ma Ying-jeou administration’s economic aim to bolster Taiwan’s economy which has continued to see its global competitiveness wane, while agreement by mainland China seems politically motivated in its drive to find a shortcut to forming ‘one China’ through economic China/Taiwan: Outline of Cross-Strait Economic Cooperation Framework Agreement On Jun. 29, 2010, Chen Yunlin, Chairman of PRC Association for Relations Across the Taiwan Straits (ARATS), and Chiang Pin-kung, Taiwan’s envoy from the Straits Exchange Foundation, signed the Cross-Strait Economic Cooperation Framework Agreement (ECFA), equivalent to a free-trade agreement (FTA), in Chongqing. Within six months of effectuation of the agreement, tariff reductions under an early harvest plan are scheduled to commence. <Preamble> 䊶In line with fundamental principles of the World Trade Organization, considering respective economic conditions, both sides agreed to the gradual reduction or removal of bilateral trade and investment barriers, formulating a fair environment for mutual trade and investment. <General Rules> 䊶Aim of Agreement -To strengthen economic, trade and investment links of both sides. -Promotion of liberalized goods and service sector trade between both sides, creating a fair, transparent and convenient investment and security framework. -To expand areas of economic cooperation, and create cooperation frameworks. 䊶Cooperation Measures -Considering respective economic conditions, to boost cross-strait economic exchange and cooperation through the following, but not limited to, measures: 䋺Effect gradual reductions or removal of numerous goods tariffs and non-tariff barriers. 䋺Gradually reduce or remove trade restrictions imposed in various service sectors. 䋺Offer investment guarantees, with promotion of bilateral investment. 䋺Facilitate trade investment, with promotion of industry exchange and cooperation. <Trade and Investment> 䊶Goods Trade -Based on the ‘Early Harvest for Goods Trade,’ both sides to negotiate agreements to be implemented as swiftly as possible within six months of signing. -Future goods agreements include: Methods for reduction/removal of tariffs; restrictions on country of origin; tariff formalities; non-tariff and trade protection measures. 䊶Service Sector Trade -Based on the ‘Early Harvest for Service Sector Trade,’ both sides to negotiate agreements to be implemented as swiftly as possible within six months of signing. -Future service sector agreements include: Gradual reduction/removal of various service trade restrictions; increased scope and depth of service trade; promotion of cooperation. 䊶Investment -Within six months of the final agreement coming into effect, both sides to establish investment guarantee systems, negotiate items such as promotion of investment regulation transparency and facilitation, with signing of agreement as swiftly as possible. <Economic Cooperation> 䊶Economic cooperation of both sides to include, but not limited to, the following fields: -Intellectual property rights -Financial -Industry -Trade promotion/facilitation -Trade organizations of each side to set up respective local representative offices, etc. <Early Harvest Plan> 䊶Early Harvest Plan gives consideration for mutual demand, achieving appropriate scale of items, value and ratio. <Other> 䊶Organization -Both sides to conduct related matters outlined by the Cross-strait Economic Cooperation Committee and the final agreement. 䋺 To enter necessary talks in order to achieve goals of the final agreement. 䋺To monitor and evaluate implementation of the final agreement. 䋺To interpret, implement and resolve applicable disputes of the final agreement. 䋺Committee to set up working teams, as required, to undertake related matters in specific areas of the final agreement, and which are to be supervised by the committee. 䊶Effectuation -Following signing of the agreement, both sides to complete related procedures, with written notice to the other party. Final agreement to come into effect once both sides receive said notice. Negotiation Schedule Agreement Name Goods Trade Agreement Service Sector Trade Agreement Investment Agreement Dispute Settlement Agreement Negotiation Period Completion within 6 months of main agreement coming into effect (Compiled using China government PR materials and various media sources) FOURIN China Automotive Intelligence Change in Taiwan’s economic strategy with signing of ECFA The concept of the ECFA came to fruition as a result of ambitions of the Kuomintang’s Ma Ying-jeou administration, which came to power in May 2008, to improve the island’s standing with its mainland neighbor. In February 2009, the Ma Ying-jeou administration’s announced its aim to enter into talks with mainland China regarding a cross-strait economic agreement. After 16 months of negotiations, the ECFA was signed on June 29, 2010. Background to the agreement in Taiwan’s case stems from the island’s declining economic power due to weak domestic demand caused by large numbers of middle-class migrating to the mainland and a declining birthrate, along with external factors such as the effectuation of the China-ASEAN FTA, and rapid growth in Korea, a major rival of Taiwan’s electronics industry. On the other hand, mainland China’s motive appears economic, expecting contributions to its own growth through access to investment and technology from Taiwan. Moreover, there is also political speculation that promotion of economic ties looks to bring closer Beijing’s aim to restore a ‘unified’ China. Since the mid-1990s, there has been active foray across to the mainland by Taiwanese enterprises, most commonly noted by China Motor’s entry into Fujian Province. With rapid growth of mainland China’s economy, around 1 million Taiwanese middle-class citizens are said to now be residing on the China/Taiwan: Timeline of Negotiations for Passenger Car Results of Negotiations Mainland China Stance 䊶 Without incorporating early harvest list items, negotiations 䍃Taiwan still imposes restrictions on vehicle covered agreement of trade for follow-on products. imports from mainland China. 䊶At the current stage, Taiwan incorporated 33 auto parts items 䍃 Import quota management, calculation of Demands by Taiwan Side -Taiwan expects to improve operating rates of and 17 bicycle and parts items into the early harvest list. added value, and determination/certification 䊶Passenger car CBU to be included as part of early harvest items. its existing automakers. of both sides is complicated. 㩷 㩷 (Unit: Billion USD) Taiwan Stance No. of Items 䊶 Management of vehicle import volume, including from China, through quotas. 䊶As Taiwan’s production capacity is limited, CBU exports likely to have little effect on Passenger Cars 2009 Import Value (Ratio to Total Imports from Taiwan from Taiwan) 0 0 (0.00%) Automotive Parts 33 66.29 (0.08%) Vehicles, Parts 17 82.15 (0.10%) Total 50 148.45 (0.17%) the mainland China market. 䍃 Broad automotive industry, creating a significantly large scale of employment in Taiwan. (Compiled using materials from the Ministry of Economic Affairs, R.O.C.) China/Taiwan: Early Harvest Items and 2009 Export Value China/Taiwan: Timeline of ECFA Negotiations (Unit: Billion USD) Taiwan Demand (China tariff cuts) Main Industry No. of Items Value Petrochemical 88 Textile 136 Machinery 107 Transport Equipment Other Agriculture Total China Demands (Taiwan tariff cuts) 50 Main Industry 䊶Feb. 2009: Taiwan’s Ma Ying-jeou administration announced its aim to enter talks with mainland China regarding a cross-strait economic No. of Items Value agreement between the two governments. In Nov. 2009, both sides 5.944 Petrochemical 42 0.329 completed independent study into the merits and demerits of the 1.588 Textile 22 0.116 1.143 Machinery 69 0.474 0.148 Transport Equipment 17 0.409 140 4.997 18 0.016 Other 117 1.53 539 13.838 Total 267 2.858 agreement. 䊶 Dec. 22, 2009: Agreement reached between the Straits Exchange Foundation (Taiwan side) and the Association for Relations Across the Taiwan Straits (mainland side) to begin ECFA negotiations. 䊶Jan. 26, 2010: First round of ECFA talks held in Beijing, China. Agreement reached over basis of ECFA in areas such as opening of Note: Value indicates reciprocal value of exports between China and Taiwan. (Compiled using materials from the Ministry of Economic Affairs, R.O.C.) China/Taiwan: Early Harvest Tariff Reductions/Removal Plan markets for trade in commodities and services, rules of origin, early harvest, trade remedies, investment and economic cooperation. 䊶Mar. 31-Apr.1, 2010: Second round of talks held in Taoyuan County, Taiwan. In terms of the early harvest plan, agreement reached over (1) that Taiwan will not be required to further open up its market to Mainland China Proposed Tariff Cuts for Early Harvest Plan Tariff Level 0<X㻡5 5<X㻡15 15<X Year 1 (Jan. 1, 2011) 0% 5% 10% not affect Taiwan’s weaker industries and small and medium enterprises. 0% 5% Discussed mechanisms and timeframe for talks on rules of origin. Year 2 (Jan. 1, 2012) Year 3 (Jan. 1, 2013) Tariff Level Taiwan Proposed Tariff Cuts for Early Harvest Plan Year 1 (Jan. 1, 2011) Year 2 (Jan. 1, 2012) Year 3 (Jan. 1, 2013) 0% 0<X㻡2.5 2.5<X㻡7.5 0% 7.5<X 3% 5% 0% 3% 0% mainland agricultural products, and (2) the mainland to do its utmost to 䊶Jun. 13, 2010: Third round of talks held. 䊶Jun. 29, 2010: Agreement signed by both parties. Following which, the agreement to come into effect after passed in the Executive Yuan in Taiwan. Should proceedings go according to plan, early harvest to begin in Jan. 2011. (Compiled using China and Taiwan government PR materials and various media sources) (Compiled using materials from the Ministry of Economic Affairs, R.O.C.) FOURIN China Automotive Intelligence mainland, with various business ties. Spending by these migrants is done in mainland China, while businesses employing them are not only linked to the mainland’s domestic demand, but also to export business, making their level of contribution to the mainland’s economy higher than that of Taiwan’s. Adding to its woes is a falling birth rate, which, according to the Taiwan government, dropped to an all-time low of 1.0 in 2009, underscoring that of Japan (1.37) and Korea (1.19) to be the lowest rate among developed nations. bio, medical and IT sectors — Hong Kong — returned to mainland China from British rule in 1997, yet maintaining its status as Asia’s leading financial hub — and Korea — achieved a sharp recovery in 2009 by aggressively targeting overseas demand — have each developed clear national and regional strategies, while Taiwan’s lack of direction has seen it left to stagger behind. For the Ma Ying-jeou administration and Taiwan, cross-strait giant mainland China, which shares the same cultural background, has become China/Taiwan: Vehicle Trade (2004-2009 Actual, 2015 Projection by FOURIN)㩷 (Million USD) 㪈㪃㪉㪇㪇 With a significant drop in the number of births, there is little forecast for any long-term increase in domestic demand. Meanwhile, with an FTA signed between mainland China and six ASEAN countries in 2010, along with Korean electronics giants Samsung and LG stepping up global ambitions, including into China, Taiwan is beginning to be left behind by its neighbors. Of Asia’s four newly industrializing economies (NIES), Singapore — aiming to become a ‘virtual nation’ focusing on the genome, With entry into mainland China by Taiwanese CBU and parts makers, value of imports from Taiwan continues to decline. On the other hand, exports from China to Taiwan are rising, 㪈㪃㪇㪇㪇 with China running a surplus in terms of automotive-related trade with Taiwan since 2006. Imports from Taiwan Despite a 30% drop in trade to Taiwan due to economic downturn from autumn 2008, trade value of both countries 㪏㪇㪇 expected to increase in the mid-term. 㪍㪇㪇 Export to Taiwan 㪋㪇㪇 㪉㪇㪇 㪇 2004 2005 2006 2007 2008 2009 2015 (Compiled using data from China Customs) China/NIES (in Asia): Real GDP Growth (2000-2009) (%) 16 14 12 10 China 8 Singapore 6 4 2 Taiwan Korea 0 䂯2 Hong Kong 䂯4 2000 2001 NIES: Newly Industrializing Economies 2002 FOURIN China Automotive Intelligence 2003 2004 2005 2006 2007 2008 2009 (Compiled using various documents and media sources) the last remaining avenue for growth, recognition of the fact bringing the decision to head for the ECFA. Emergence of possible creation of cross-strait division in the parts sector Some 806 items are included in the ECFA’s planned early harvest list of tariff concessions. While CBU are excluded, a total of 67 transport-related items (Taiwan called for tariffs to be cut on 50 items; 17 by mainland China) are covered including automotive parts, bicycles and bicycle parts, yet this number is low in comparison to those included for the petrochemical, textile and machinery sectors. Nonetheless, with a mere 150km separating the two sides, for Taiwan which has a logistics advantage over inland regions of mainland China, a new potential has surfaced which could see the island becoming a link in the parts supply chain of suppliers to automakers in coastal provinces such as Fujian, Zhejiang and Guangdong. Moreover, should division of the parts industry gain momentum, Taiwanese auto parts makers, particularly in highly technical fields such as electrical components, will be able to switch their investment focus back from the mainland and boost capacity at mother plants in Taiwan, bringing expectations for a revitalization of the island’s automotive industry. Taiwan’s domestic demand-sided vehicle market has hovered in the 230,000-370,000 units range since 2006, bringing forth a diminishing equilibrium. In order to address excess vehicle production capacity, the Taiwanese government has drawn up Taiwan: Aiming for Industry Revitalization through CBU Exports to China Compiled from a local interview held on Apr. 19, 2010 with three members of the Taiwan Transportation Vehicle Manufacturers Association (TTVMA) — Min-Teh Chen, Secretary General; Wen Fang Hwang, Director Business Dept.; Richard Wu, Senior Specialist Business Dept. Q. When domestic demand is in a trough, bolstering the export industry is seen as an option. Do you believe CBU exports will see an increase? A. With mainland China’s automobile market continuing to grow, if effectuation of the ECFA [Cross-Strait Economic Pacific,’ a ‘consolidated global base of Taiwanese enterprises’ and ‘consolidated Asia/Pacific base for overseas enterprises.’ Q. How are tariffs set for trade with countries elsewhere? Cooperation A. In terms of vehicle trade, tariffs are set in line with WTO rules, whereby Framework Agreement, scheduled to be signed by June 2010] goes this year [2010] the tariff on CBU will be reduced to 17.5%. Also, in 2011 through, mainland China will become the biggest export destination for the tariff quota system is scheduled to be scrapped, removing the barriers Taiwan’s auto industry. As different vehicle types will be required on both to previously limited quantity CBU imports from countries such as Japan. side of the strait, CBU exports are forecast to rise. Kuozui Motor and Toyota are progressing with divisional cooperation. Of Taiwan’s 300,000-unit vehicle in 2009, 20% or some 60,000 units were imports, making the level relatively small. Kuozui manufactures the Corolla Altis for the Middle East, exporting the model as CBU. Q. What effects do you feel the ECFA will have on Taiwan’s automotive industry? Q. Can you provide some recent trends regarding Taiwanese automakers or of mainland China business activities by local parts companies? A. Fujian Daimler Automotive Co., Ltd. which was jointly set up by China A. Negotiations for the ECFA got underway last year [2009]. Signing is Motor, Daimler and the Fujian Motor Industry Group through investment of slated for June this year. Through the ECFA, tariffs between both parties 258 million EUR, saw both the Viano and Vito high-end commercial on CBU are to be removed. Currently, CBU production capacity in vehicles sold under the Mercedes-Benz officially come of the production Taiwan stands at 700,000 units, yet last year actual production came to line. This year, sales of 10,000-11,000 units are forecast, while in the future, approximately 220,000 units. With exports to mainland China, the current the base is to be the Asia/Pacific regional base for production of light buses. over-capacity of around 500,000 units can be utilized, bringing Hangzhou Xiaoshan-based Dongfeng Yulon which Yulon has expectations for improvements to operating rates. On top of being able to shareholding in is still waiting for evaluation by its mainland partner. export CBU to the mainland, it is believed Taiwanese products will be While Taiwanese auto parts makers continue to invest in mainland China, competitive. capacity is being boosted with an increase in production bases. Removal of bilateral tariffs is likely to have a significant impact on In terms of entry into Taiwan by Chinese automakers, King Long Bus has Taiwan’s auto industry. Under the ECFA, tariff quotas are to be introduced, plans to set up a joint base with Sanyang Industry. Also, Chery Automobile with the level expected to be gradually increased over time. In the initial is planning to invest in Shengrong Auto for the manufacture of Chery year, while exports into mainland China from Taiwan are planned to be set at models. 100,000 units, export from mainland China to Taiwan is set at 10,000 units. In contrast to Taiwan’s small market, that of mainland China is massive, Q. Please explain about the automotive parts industry. requiring the ten-fold disparity in import quota. Similar to other FTAs, the A. Export of automotive parts from Taiwan is centered on the aftermarket, ECFA is likely to see rules of origin being applicable. Moreover, the early accounting for approximately 80% of total, whereas OEM volume is harvest to be implemented ahead of the ECFA is likely to include a variety of around 20%. automotive-related products, such as small passenger cars and transmissions. Hit by the financial crisis, parts export value in 2009 dropped 8.5% By signing the ECFA with mainland China, Taiwan gets preferential year-on-year to 139.7 billion TWD, yet the margin of decline was mild. The access to the massive Chinese market, enabling it to extend the limits of US, Taiwan’s biggest export destination for auto parts, accounted for 37.2% its small domestic market. The Taiwan market can bring expansion to a of total. Next came Japan on 6.8%, mainland China 4.1% and Germany cross-strait common market, along with looking to step into the global 3.0%. Mainland China-bound export is not as high as Taiwanese companies market. Moreover, the ECFA enables Taiwan to attract overseas are making progress in gearing towards local production across the strait. investment, and prevent an exodus offshore of its industry backbone. The Automotive parts import value in 2009 of 60 billion TWD was down 4.1% Taiwanese government sees the cross-strait economic agreement as on 2008. Imports from Japan accounted for 56.2% of total, with a growth chance to ‘form a bold Taiwan, strengthen ties on both sides of the strait, rate of 5%, indicating a high dependence in Taiwan for parts manufactured in and to foray onto the world stage.’ It is also looking to foster Taiwan as a Japan. Of other countries, imports from mainland China accounted for ‘global innovation center,’ an ‘economic and trade hub for Asia and the 14.5%, Thailand 6.1%, Germany 5.0%, Korea 4.2% and the US 2.6%. (Compiled by FOURIN) FOURIN China Automotive Intelligence plans to set quotas and include CBU imports in the list of early harvest items. While dates are still undecided, in the future, it is more than likely that quotas for automotive related items will be incorporated into final agreements. For this purpose, foreign automakers looking to expand business in mainland China and Taiwan will come under pressure to redistribute business resources in accordance with the framework of a joint cross-strait economy and review product strategies. In June 2010, Wu Dunyi, chief of Taiwan’s Executive Yuan, suggested VW is considering investing 1 billion TWD to set up a new plant in Taiwan. Contemplating reentry into the Taiwan market, VW would likely see conclusion of the ECFA and setting up of a unit in Taiwan as part of a new business opportunity for its China operations. Meanwhile, mainland China automakers such as Geely and Chery are looking to capture new demand in Taiwan by beginning sales of low-cost models (A segment) in the range of 400,000 TWD, more than 20% lower than models of foreign automakers. In Taiwan, where mainstream needs call for C segment and larger sedans, a lack of parking and a growing trend toward purchasing a motorcycle as a second car leaves uncertainty for the prospect of sales of small, low-cost cars. With Taiwan’s vehicle market matured to the likes of developed countries, stepping across the strait is likely to prove a key test as prelude to entry into developed markets such as in Europe and North America.㩷 㩷 㩷 㩷 㩷 㩷 㩷 㩷 㩷 㩷 㩷 (Jincheng ZHOU) Taiwanese Automotive Parts Manufacturers: Business Developments in Mainland China (Jun. 2009-Jun. 2010) Manufacturer Business Development 䊶Jun. 2009: Began construction of a wholly invested plant in Nanjing. To manufacture plastic bumpers and radiator grilles for the aftermarket. -Initial investment of 9 million USD, with completion in February 2010. Slated for mass production to begin the following April. Becomes Tong Yang’s first wholly-owned base in mainland China. 䍃Looks to acquire collective orders of plastic parts from Dongfeng Nissan and Dongfeng Honda. 䍃Localized Sales Expansion: Received orders for plastic parts from Chery, Hongqi and Hafei. In order to reduce transport costs, to set up a production bases in the vicinity of customers. Tong Yang 䊶May 2010: Announced plans to set up a joint automotive parts company in Guangzhou, Guangdong with FAW Group. With an increasing Industry number of automakers setting up plants in China’s south, Tong Yang aiming to expand business in mainland China by strengthening business in the same region. 䊶2010 H1 sales revenues up 16.7% year-on-year to 4.64 billion TWD, supported by active new vehicle market in Taiwan and buoyant business in mainland China. -June sales of Changchun FAW Tong Yang Plastic, a joint venture set up with FAW Group, topped the 100 million CNY mark, posting a record for single-month sales. 䊶In 2009, set up a drive shaft manufacturing plant in Wuhan, Hubei, with aims to begin operation during the year. Set up for annual production Chie Shen capacity to supply 250,000 vehicles, with adjoining press facilities. Machinery 䊶Products supplied to Dongfeng Peugeot Citroën and independent brand passenger cars of Dongfeng. Forecasts annual sales of 230 million CNY following start of full operation. Kenda Rubber 䊶Apr. 2009: Brought on-stream a motorcycle tire production plant newly established in Tianjin through investment of 36 million USD. Lioho Machine 䍃In 2008, investing 13.7 million USD, set up an automotive parts manufacturing plant in an economic development zone in Qingdao. Works Manufactures parts for precision machinery.㩷 䍃Increased Orders: Set up an automotive lamp fitting plant in Fuzhou, Fujian to keep pace with orders from Southeast Motor. Also received Ta Yih orders from Tianjin Toyota in 2004. From 2007, has been aiming to expand orders from Japanese automakers in mainland China through its Industrial ties with Koito Manufacturing. 䊶Nov. 2007: Began design of new products aimed at Japanese automakers. 䍃Increased Orders: Has received orders from SAIC, Haima, Dongfeng Peugeot Citroën, Chang’an Ford Mazda and Southeast Motor. Set up a sheet metal plant in Shanghai in an aim to expand orders from SAIC, undertaking manufacturing of made-to-order dies. Jui Li 䍃Profitability: Higher earnings from the Hainan plant supplying Haima Motor significantly contributed to solid consolidated results in FY2007. Enterprise In 2008, set up a joint sheet metal parts production plant in Kaifeng, Henan to keep pace with Haima Motor’s foray into Zhengzhou. Investment of 100 million TWD. Set up for monthly production capacity to supply 5,000 vehicles. 䊶Jun. 2009: Increased daily production capacity for passenger car tires at the Kunshan plant from 45,000 units to 54,000 units. Chen Shin Tire 䊶Dec. 2009: Announced plans to set up a new passenger car tire plant in Chongqing through investment of 1 billion TWD. Industry 䊶By 2012, aiming for sales revenues of 317 million USD. For this purpose, during 2011 to invest a total of 1 million USD in Taiwan, China, Thailand and Vietnam under plans to boost production capacity. Through the move, aims to expand share in the ASEAN market. 䊶Aug. 2009: Reached agreement with Taiwan Yulon Group affiliate HTC Corporation for joint development of electric vehicle (EV) batteries. Aiming to enter the mainland China market. Simplo 䊶Feb. 2010: Announced the set up of a joint company with mainland China IT parts maker China Potevio. New company to develop, Technology manufacture and sell EV-use battery modules and charging systems. Capitalized at 100 million CNY, with 48% shareholding by Simplo and 52% by Potevio. Slated to begin production in 2011. Aiming for sales of over 10 billion CNY in 2013. 䊶Jun. 2009: Increased its stake in the joint Changchun E-Chi Shi Huan Auto Lamps from 64.5% to 100%, making it a wholly-owned subsidiary. Announced company name change to Tisheng Auto Lamp, and switch from OEM supply of automotive lamp fittings to TYC Brother aftermarket sales. Industrial 䊶Mar. 2009: Boosted production of automotive HID lights at the Kunshan TYC Auto Lamp base in Jiangsu through increased investment of 5 million CNY. 䊶Jun. 2009: ALEEES (Advanced Lithium Electrochemistry) indicated the possibility of setting up a base in mainland China for production of ALEEES EV-use positive-electrode material (lithium iron phosphate. 䊶Oct. 2009: Entered into a basic agreement with Chinese company Gold Dragon Precise Copper Tube Group Inc. to jointly set up a production plant in Xinxiang, Henan for the manufacture of EVs and EV-use battery modules. Investment of 5 billion CNY. Construction to start in 2010, Pihsiang beginning 300,000-unit annual EV production in 2012. Machinery 䊶Dec. 2009: Entered into a strategic agreement with SAIC. Pihsiang to supply SAIC with lithium iron phosphate batteries and battery modules. Manufacturing For the future, suggested the possibility of setting up a joint plant in mainland China, with Pihsiang to supply technology, while SAIC to provide financial backing. Power Source 䊶Dec. 2009: Signed a MoU with Chinese EV maker Citic Guoan Mengguli to undertake joint development of EV-use batteries. Energy 䊶Feb. 2010: Announced plans to set up an automotive glass manufacturing and sales company in Jiangsu jointly with Jiangsu Yueda Group. Taiwan Glass Capitalized at 30 million USD, with shareholding of 60% by the Taiwan Glass Group and 40% by Jiangsu Yueda. Aims to become Industry operational by the end of 2011. Slated for initial production capacity of 220,000 units annually. To supply the Cerato mid-size sedan of Dongfeng Yueda-Kia. 䊶Jun. 2010: Reported that mass production at its joint ABS production base set up with Wabco in Shandong started in July, four months earlier Actron than initially scheduled. Technology -Apparently due to orders from Wabco increasing to double that of initial plans. (Compiled using various media sources) FOURIN China Automotive Intelligence China-Taiwan Automotive Industry Policy Administration and Business Developments of Automakers Manufacturer Others Taiwanese Automakers Mainland China Automakers China-Taiwan Government Automotive Industry Development Cooperation Business Development 䍃Nov. 2009: At a China-Taiwan automotive industry and cooperation conference held in Taipei, the Taiwan and mainland China governments signed an MoU to promote joint development and exchange in the following three areas: (1) Joint development of EV-use batteries; (2) Research exchange and strengthened cooperation for critical industry issues; (3) Exchange of information, laws, regulations and testing technology. 䍃Nov. 2009: Signed a framework agreement with Yulon Motor regarding cooperation for CBU business. Tobe brand set up, becoming the first joint passenger car business in Taiwan with an automaker from mainland China. Agreed to work together in areas from CBU development through to production and sales, with products based on Geely models, while Yulon to carry out technical improvements and supply added electronic features. -Tobe is the second brand for Yulon, and is to be developed as an affordable brand of compact cars. Brand concept of Cool & Fun. -Taiwan Business: In 2009, set up Yulon Tobe Motor Co., Ltd. (100% owned by Yulon Motor, capitalized at 20 million TWD) to Geely undertake sales of the Tobe brand. Invested 150 million TWD into the Tobe brand in 2009 to establish a local sales network. 䍃Sales Trends -Dec. 2009: Began sales of the Tobe M’car in Vietnam. Local distribution by the Kylin Group. -Jan. 2010: Began sales of the M’car in Taiwan. Priced at 400,000 TWD. Aims for monthly sales in 2010 of 500 units. -As of Jun. 2010: Under negotiations to begin sales of Tobe brand models in the Philippines. -2010 Q4: Slated to launch a compact RV in Taiwan based on the Geely GX2. -2011 and after: Plans to begin sales of a Tobe EV model in mainland China. To be exported from the Sanyi plant in Taiwan. 䍃Jun. 2009: Announced that in collision tests conducted by Taiwan’s Automotive Research & Testing Center (ARTC), the A3 received a five-star assessment for both frontal and side impact collisions. Chery emphasized that the A3 model used in the testing is exactly the same as that sold in mainland China, with no modifications made (according to Chery’s PR manager on Jun. 1). 䊶Nov. 2009: Announce the set up of an EV R&D center in Taiwan. 䊶During 2010: Looking to begin production of a model based on the Chery QQ. 䍃May 2010: Hatchback versions of the A1 and A3 went on sale in Taiwan, sold as the Fresh and Apola respectively. In H2 2010, plans to begin sales of the mini truck Awin, while in 2011, to sell the MV and X1 compact cars (no details released), and EV versions of the two Chery models. -The Fresh (A1) 1.3L AMT on sale in Taiwan at 398,000 TWD (approx. 88,400 CNY); the Apola (A3) 2.0L AT priced at 568,000-598,000 TWD (approx.126,000-133,000 CNY). In mainland China, the A1 priced at 45,800-56,800 CNY, with the A3 hatchback (2.0L) at 90,800-100,800 CNY. -Aims to procure 60% of parts for the A3 in Taiwan, with Chery expressing its intention to increase procurement of electronic control parts from Taiwan in the future. 䊶Mainland China-based affiliate of Taiwanese electronics firm Foxconn ordered a total of 1,000 EV versions of the QQ3 and Riich M1. 䍃Nov. 2009: Reached agreement with Dongfeng to jointly develop medium and large electric buses. Plans to manufacture and sell medium Dongfeng and large buses with Dongfeng. 䍃Jun. 2009: Received orders for 75 hybrid buses from Taiwan Chengyun Automobile Company. According to announcement by Foton, Foton complies with Euro5 emission standards. No details on Taiwanese customer. 䊶Jun. 2010: Announced the XML6128 large luxury bus fitted with Taiwanese electronic technology at the 8th China Cross-Straits Golden Technology and Projects Fair. Dragon -Adopts the latest technology from Taiwan industries association including CAN BUS system, cruise control, TPMS, automatic lights, wiper sensors, lane departure warning system, and warning system for side intrusion & rear-end collision. 䊶May 2010: Announced aims to sell the Florid and Cool Bear models in Taiwan. Great Wall -Mar. 2010: To export the Florid CVT and Cool Bear CVT to Taiwan, with plans to expand export sales following signing of the ECFA. 䊶Apr. 2010: Announced Taiwan’s Shengrong Auto to manufacture 3.5t commercial vehicles on consignment, with sales in Taiwan under JAC the JAC brand. 䊶Apr. 2010: Wu Dunyi, chief of Taiwan’s Executive Yuan, suggested Sinotruk to construct a plant in Taiwan with eyes on export to Europe Sinotruk and North America, however, Sinotruk denied the news. 䍃Nov. 2009: Received government approval for the Dongfeng Yulon Motor Co., Ltd. project, a 50-50 joint venture set up with Dongfeng Motor. Capitalized at 1.55 billion CNY. Responsible for manufacturing and sales of Luxgen brand models in mainland China. 䊶2011 Q1: Aims to begin production of Luxgen models in mainland China. Plans to invest 465 million CNY to set up plant etc. Initially aiming for annual production capacity of 120,000 units, with expansion to over 200,000 units in the future. Yulon 䊶Dec. 2009: Suggested the possibility of exporting the Nissan Bluebird Sylphy to mainland China’s Dongfeng Nissan following signing of ECFA. Ref: Following the comprehensive partnership formed by Nissan and Dongfeng in 2002, Yulon handed over its share in the joint Fengshen Motor production base in Guangzhou, withdrawing from passenger car production business in mainland China. 䍃1995: Jointly formed Southeast Motor, a passenger car production base, with Fujian Motor Industry. Also expanded into MPV assembly at China Southeast Motor on consignment from Chrysler. Motor 䍃Non-automobile manufacturing business includes Sichuan Huali Hanwei Vehicle Maintenance and Jingde (Suzhou) Technology (aluminum alloy, magnesium alloy). 䍃Bus Assembly: In Dec. 2008, announced the Sanyang King Long XMQ6858 medium bus to be manufactured in Taipei jointly with King Long Sanyang Bus. Also, plans to begin import of knocked-down medium bus parts to Taiwan from 25% shareholder King Long Bus. By 2010, aims to capture a 20-25% share of Taiwan’s medium bus segment. 䍃A3 Assembly: Set up wholly-owned subsidiary, Shengrong Auto in 2009, securing consignment assembly and sales rights in Taiwan from Chery. Plan to acquire Formosa Automobile’s Dadu plant in Taichung County, Taiwan and carry out assembly production. Shengrong 䍃According to news reports, Shengrong Auto gained membership into the Taipei City Automobile Dealers Association, displaying passenger cars of Chery at the Taipei motor show in December 2009. VW 䊶Jun. 2010: Wu Dunyi, chief of Taiwan’s Executive Yuan, suggested VW is considering investing 1 billion TWD to set up a new plant in Taiwan. With the removal of tariffs following signing of the ECFA, there is a possibility that local production in Taiwan to be structured as a division of mainland China business. -In 1989, VW set up Qingzhong jointly with the Qingfeng Group as a production and overseas export base for the T4 commercial van. However, not being able to utilize the base and a business downturn saw the unit dissolved in 1997. (Compiled using various media sources) FOURIN China Automotive Intelligence Enhances Self-development Capability Based on FAW FAW Group FAW Group Corporation (hereinafter referred to as FAW Group) increased annual development expenditure from 1.36 billion CNY in 2002 to 3.56 billion CNY in 2008 as it pushes ahead with building up its own development business centered at the FAW Technology Center. Already investing 12.91 billion CNY between 2006 and 2010, FAW Group plans to inject a further 19 billion CNY in development in the five years from 2011 through to 2015. Between 2011 and 2020, the group, along with the likes of Dongfeng and CHANA, are slated to obtain green vehicle subsidies from the central government. Established in 1995, FAW Technology Center is the group’s base for core development. By 2010, it comprised of units in Changchun, Tianjin, Qingdao and Wuxi, with total annual development expenditure increasing from 450 million CNY in 2005 to 1.58 billion CNY in 2009. The center supplies independently developed technologies to group affiliate automakers including FAW Car and FAW Xiali. In November 2009, FAW Group expanded the center with addition of an on-site doctoral engineering academy, in order to boost development in areas such as energy reduction, safety, automotive electronic intelligent technology and materials. FAW Car primarily entrusts the center for its independent development business such as for the Hongqi brand. The automaker’s development expenditure was increased from some 180 million CNY in 2007 to approximately 295 million CNY in 2009. FAW Car developed a new Hongqi brand model from 2006 through cooperation with Austrian company Magna Steyr, while in August 2008 announcement was made of joint development on an upper grade model. Beginning with medium and executive grade models of the Hongqi brand, both parties look to press ahead with development of Hongqi brand models, with FAW Car apparently to develop new models based on existing ones and new platforms based on the new models. Of which, core power train assemblies are being developed at the FAW Technology Center. FAW Xiali undertakes development of basic cars and platforms based on technology from Tianjin FAW Xiali Product Development Center (established FAW Group: Development Expenditure and Related Personnel by Base (2002-2008) Base FAW Group FAW Car FAW Xiali 㩷 FAW-VW FAW Toyota FAW Hongta Item Expenditure (mn CNY) Personnel (persons) Expenditure (mn CNY) Personnel (persons) Expenditure (mn CNY) Personnel (persons) Expenditure (mn CNY) Personnel (persons) Expenditure (mn CNY) Personnel (persons) Expenditure (mn CNY) Personnel (persons) 2002 1,355.59 2,594 N.A. N.A. N.A. N.A. 474.00 318 4.71 96 2003 1,283.10 3,344 N.A. N.A. 5.42 151 474.00 327 5.28 81 2004 1,283.10 3,344 N.A. N.A. 1,3.17 347 114.03 328 9.56 123 2005 1,257.28 2,147 N.A. N.A. 1,4.21 225 N.A. N.A. 8.61 59 2006 2,500.93 2,254 N.A. N.A. 4,0.17 309 1,279.00 329 5.72 57 2007 1,549.56 3,024 Approx. 180.0 N.A. 8,4.06 428 1,040.76 579 8.23 59 2008 3,558.39 3,269 Approx. 233.0 N.A. 5,8.10 457 735.81 544 13.68 55 (YOY Growth) (129.6%) (8.1%) (29.4%) N.A. (▼30.89%) (▼6.8%) (▼29.3%) (▼6%) (66.2%) (▼6.8%) Note: Figures for FAW Car use data from the company’s annual reports. CATARC has no data recorded for FAW Toyota. Due to expansion, development expenditure may differ to actual figures. (Compiled using data from CATARC and annual reports of FAW Car) FAW Group: R&D Plans and Trends (2008 and After) <Outline of Mid/Long-Term Technology Development Plan (2008-2020)> (Jul. 2007 announcement) 䂹Target 䊶 To develop passenger car-related technology (6 items) including engines and turbo technology, commercial vehicle technology (4 items) including large platform technology, and other technology (4 items) including automotive electronics. 䊶During 2008-2015, to develop a full series of passenger car platforms, with development of independent passenger cars (A00, A0, A, B, C, and D classes) based on four platforms. 䊶 By 2020, aims to build up competitiveness and superiority, acquiring independent development function capable of supporting the entire group. 䂹Objective 䊶Pursues energy reduction, lower environmental impact, increased safety, durability and comfort, and weight reduction. 䊶To strengthen own product development in response to market demand. 䊶 Importance on the three fields of product development, technology development and manufacturing technology, split between 21 technology projects of the three fields and 229 items of core technology. 䊶Introduction of support policies, including investment, financing, management and fostering personnel, implementation of promotion measures such as science and technology innovation prizes, promotion of technical innovation, establishment of development systems, strengthening efforts to make commercially-viable technology, set up a strategy for intellectual property, and expand ties with academia and overseas automakers. 䊶Development Plan by Vehicle Type -Passenger Cars: By 2015, develop 50 models on four platforms. -Commercial Vehicles: By 2015, independently develop 20 different products on five platforms in the three segments of med/heavy, light and mini. 䂹Development Expenditure 䊶2008-2015: To invest approx. 13 billion CNY (over 3% of own-brand product revenues) into independent development and technology innovation. -Product development expenditure of approx. 8.8 billion CNY, with approx. 1.7 billion CNY for development of 229 technology items. -R&D facilities (software, hardware) expenditure of approx. 2.5 billion CNY. <Development Trends (2008-2010)> 䂹Current Development 䊶Sep. 2008: Announced joint development for successor models of the Hongqi brand with Austrian automotive design, engineering and manufacturing company Magna Steyr. Both parties began development for Hongqi from 2006. 䊶Sep. 2009: Development facilities in Changchun, Tianjin, Wuxi and Qingdao, acquiring technologies including product and development, fundamental, and manufacturing. 䂹Results 䊶By Apr. 2010 undertaking road testing of 16 electric-gasoline hybrid buses in Dalian, and 50 FOURIN China Automotive Intelligence gas-electric hybrid buses in Changchun, along with undertaking product development of both hybrid and electric passenger cars. 䊶2009: Received high acclaim for the Hongqi brand troop inspection vehicle, while the Jiefang J6 heavy tractor unit and diesel engine awarded the China Automotive Industry Science and Technology Prize. 䊶2008: Market launch of the Besturn and Weizhi 09 versions, the Xiali N3, and State-3 compliant med/heavy trucks CA6371 and L501. In May, road testing of six hybrid versions of the Besturn and 12 hybrid buses was carried out in Beijing. 䂹Industry/Academia/Research 䊶Jul. 2009: Signed a comprehensive cooperation agreement with Jilin University. FAW president Xu Jianyi and head of Jilin University Zhan Tao in charge of the tie-up. Cooperation committee to be set up comprising of teams of engineers and researchers from both parties, with joint cooperation in fields such as fostering and utilizing personnel, and technology development and utilization. Set up to automobile and auto parts research units, and looks to promote cooperation in the fields of green vehicles and automotive electronic control systems technology. 䂹Green Vehicle Development 䊶 Mar. 2010: At a meeting of China’s top ten automakers, submitted initiatives for low-/new-energy vehicle development strategy along with the likes of Dongfeng and SAIC. Of which, set development expenditure in and after 2010 at 3% or more of sales revenues. <Own Brand Strategy (2011-2015)> (Apr. 2010 announcement) 䂹Strengthening R&D 䊶Focusing on durability and environmental impact, to develop electronic and materials technology related to safety, and energy and emission reduction. 䊶To boost competitiveness of own brand products in segments including passenger cars, med/heavy trucks, small vehicles, utility vehicles and buses. 䊶Additional development investment of 19 billion CNY over during 2011-2015 -10th Five-year Plan (2001-2005) allocated 7.5 billion CNY. -11th Five-year Plan (2006-2010) allocated 12.9 billion CNY (budget of 13 billion CNY). 䂹Development Plan by Vehicle Type 䊶Commercial Vehicles: To develop technology in the five fields of energy reduction, reduced emissions, durability, AMT and materials. 䊶Passenger Cars: To develop technology in the five fields of energy reduction, DCT, chassis, safety and automotive electronics. 䊶In terms of new-energy vehicle technology, FAW Group attached importance on development of reduced low-/new-energy vehicles. In Oct. 2010, to launch a limited quantity of plug-in hybrid and electric vehicles, with formation of a manufacturing, sales and after sales service system for electric vehicles in 2012. (Compiled using PR materials of FAW and various media sources) Technical Center; Advances Tie-ups in Various Fields Vehicle Makers㩷 May 1978) and Tianjin FAW Automotive Research Institute (September 2008), with supplementary technology from the FAW Technology Center. To meet the increase in independent development business, the automaker raised its development expenditure from 5.42 million CNY in 2003 to 58.1 million CNY in 2008. Meanwhile, FAW Haima has been strengthening its own development business via Haikou Technology Company (established in 2000) and Haima Automotive R&D Institute (February 2007). On the other hand, FAW Toyota, which previously introduced technology from Toyota, had not built up its own local development business. Nonetheless, looking to improve in areas such as energy reduction, emissions and safety, in July 2010 the company opened the Tianjin FAW Toyota Technology R&D Center where it plans to supply technology for existing models, facelifts, local development of parts, promotion of new-energy business, and vehicle testing. In line with the new center beginning operation, Tianjin FAW Toyota is expecting an increase in introduction of technology from Toyota. FAW-VW operates as a production and R&D base, in cooperation with Magna Steyr beginning in 2004. In April 2008, announcement was made regarding joint development of the new Baolai truck. Moreover, the unit set up a design center in April 2006. Since 2009, the group has been accelerating its development strategy of strengthening ties between industry, academia and research, such as with Tsinghua and Jilin universities. Of which, FAW Group signed a comprehensive cooperation agreement with Jilin University in July 2009 which looks to promote joint development in the fields of manufacturing green vehicles and technology for automotive electronic control systems. Furthermore, Qiming (Beijing) Research Institute was set up in July 2010 making use of resources at Tsinghua University in the aim to develop core technology for automotive electronics. In the coming years, FAW Group is likely to increase its development function based on industry, academia and research relationships. 㩷㩷㩷㩷㩷㩷㩷㩷 㩷 (Jing PING) FAW Group: Outline of Main Subsidiary Development Bases ■CBU Development Business■ <FAW Technology Center> (Base for core development) 䂹Outline 䊶Establishment: 1995 䊶Fixed Asset: 1.66 billion CNY 䊶Location: Changchun, Jilin 䊶Site/Building Area: 355,000m²/130,800m² 䊶Employees: 2,080 (of which, 49 with PhD and 224 with Masters degrees) 䊶Aim: To lift the ratio of independently developed models to own-brand sales revenues above 5%. 䂹Subsidiary Bases 䊶Prototype Base -Site Area: Over 20,000m², with prototype plants for trucks, buses, cars, etc. -Consists of four plants with processing capacity for 3,000 vehicles, including machining, system parts assembly and sheet metal. 䊶Collision Testing Unit -Set up in Nov. 2005, offering collision testing for automakers. 䊶Hainan Automobile Testing Ground -Set up in 1958 in Qionghai, Hainan. Test facilities cover 21,000m². -High-speed 6,040m course with straights and curves, as well as a 10km course consisting of 16 different curves. 䊶Nong’an Automobile Testing Ground - Location: Changchun, Jilin -Business Activities: Testing of CBU and assemblies developed by FAW, testing of main products and imports of various domestic automakers. -Facilities: Covering an area of 960,000m², includes a high-speed 4,000m oval test course (3 lanes) designed for speeds of 160km/h (max. speed of 200km/h), an 8,436m certification course enabling testing of 18 different road conditions, a 2,437m general course, a course for testing driving on four different types of slopes (8%, 12%, 20%,29%). Also includes China’s only cross-wind testing facility. 䊶FAW Doctoral Engineering Academy -Establishment: Nov. 2009 -Location: Changchun, Jilin (within FAW Technology Center site) -Main Development Activities: Energy reduction (3 projects), safety (1 project), automotive electronic intelligent technology (1 project), materials (2 projects). -Reference: Annual development budget of 1 million CNY per academy member given to promote cooperation ties overseas and accelerate new technology. 䂹Development Expenditure (2005-2009) Item Expenditure (Mn CNY) (Growth YOY) 2005 4.5 N.A. 2006 7.2 (60.0%) 2007 N.A. N.A. 2008 9.8 N.A. 2009 15.8 (61.2%) (Compiled from details of announcement by Chang Lijun, head of the FAW Technology Center and Changchun Automotive R&D Institute, in Jun. 2009) <Tianjin FAW Xiali Product Development Center> 䊶Establishment: May 1978 (formerly Tianjin Car Research Institute) 䊶Location: Tianjin. Site/Building Area: 40,100m²/19,400m² 䊶Main Business: Design, development and testing of basic cars, mini vehicles, light vehicles and parts. 䊶Target: To launch at least one model per year during 2006-2010. 䊶Reference: National level business technology center and own development base for FAW’s independent brand basic cars. <Tianjin FAW Automotive Research Institute> 䍃Establishment: Sep. 2008. Location: Tianjin Development Zone 䍃Investment: 500 million CNY by Tianjin FAW Xiali 䍃Site Area: Approx. 117,000m² 䍃Main Business: Passenger car, power train assembly and platform research. < Development Base of FAW Haima > 䊶Haikou Technology Company (formerly Haima Technology Division formed in 1991) -Establishment: 2000 -Location: Haikou, Hainan 䊶Haima Automotive R&D Institute -Establishment: Feb. 2007 -Formerly Shanghai Research & Development Center. <Tianjin FAW Toyota Technology R&D Center> 䊶Establishment: Aug. 2008 (Jun. 2009), with operation from Jul. 2010. 䊶Site Area: 7,500m² 䊶Location: Tianjin Development Zone (within Tianjin FAW Toyota base site) 䊶Shareholding: Tianjin FAW Toyota 100% 䊶Facilities: Design workshop, vehicle test room, experiment lab, prototype factory, etc. 䊶Main Business: Technology supply for existing models, facelifts, local development of parts, promotion of new-energy business, vehicle testing, etc. 䊶Reference: Over 100 employees (aims to increase to 200) <FAW-VW Design Center> 䊶Establishment: Apr. 2006 䊶Division in Charge: FAW Dazhong Industrial Engineering Division <FAW Qingdao Automotive R&D> 䊶Establishment: Dec. 2007 䊶Main Business: R&D and technical/consultancy service for mini and light vehicles. ■Automotive Parts Development/Vehicle Design■ <Changchun Auto Industry Development Zone Design and Research Institute> 䊶Establishment: Jan. 2006 䍃Location: Changchun, Jilin <Tianjin FAW-STMicroelectronics Joint Automotive Application Laboratory> 䊶Establishment: Feb. 2008 䊶Location: Tianjin. Shareholding: Tianjin FAW Xiali, STMicroelectronics 䊶Reference: By 2010 or 2011, to adopt automotive electronic semiconductor device in Tianjin FAW Xiali models. <Chengdu Qiming Chunrong Information Technology> 䊶Establishment: Dec. 2009. Location: Chengdu, Sichuan 䊶Shareholding: Qiming Information Technology100% 䊶Reference: Through set up of the base, Qiming Information Technology aims to expand into China’s southwest. <FAW Tianqi Harbin University of Science and Technology Research Center> 䊶Establishment: Jun. 2010. Location: Changchun, Jilin 䊶Shareholding: FAW Tianqi (FAW subsidiary), Harbin University of Science & Technology 䊶Main Business: Development of tool technology etc. for FAW. <Qiming (Beijing) Research Institute> 䊶Establishment: Jul. 2010. Location: Tsinghua University Technology Park, Beijing 䊶Shareholding: Qiming Information Technology 100% 䊶Main Business: Based on resources of Tsinghua University, R&D of core technology for automotive electronics. 䊶Reference: Qiming Information Technology was set up in 2000. A publicly-listed company of the FAW Group (listed May 2008 on the Shenzhen Stock Exchange), the institute is China’s only specialized manufacturer developing and producing automotive software and automotive electronic products. With support from the government, corporate and academia, FAW set up the base through consolidation of its automotive electronic technology and development functions, thus expanding development business into the automotive electronics industry. (Compiled using FAW Group PR materials) FOURIN China Automotive Intelligence Firmly Maintains Overseas Expansion Strategy Brilliance Auto Regardless of safety issues in Germany,* Huachen Automotive Group Holdings Co., Ltd., the majority shareholder of Hong Kong-listed Brilliance China Automotive Holdings Limited (Brilliance Auto), revealed in April 2010 that it aims to continue its “3+1” foreign business strategy (3 stands for Europe, Russia and the US and 1 represents other markets including the Middle East) which was introduced in 2003. The company aims to export 50,000 complete vehicles in 2010. In 2003, Brilliance Auto announced its overseas business strategy with Europe, Russia, the US and other markets, which includes the Middle East, at its core. In October of the same year, Brilliance Auto established its foreign business department, making a full-scale entry into foreign markets. Regarding operation, the company simultaneously pursues export sales and overseas CKD assembly. The company increased the number of foreign sales partners from 38 in April 2007 to 83 in January 2009. Brilliance Auto operates four plants around the world, two in Egypt, one in Vietnam and one in North Korea and is apparently building another four at various locations. In order to enhance exports and improve overseas brand awareness, Brilliance Auto has established an international sales company based on its former overseas business department and actively displays Zhonghua brand passenger cars at major global motor shows in Paris, Detroit and other locations. However, in June 2007 and March 2009, the Zhonghua Zunchi (BS6 in Europe) and the Zhonghua Junjie (BS4) received one star and zero star respectively – out of the possible five stars – on Euro NCAP’s collision test which was administered by the German Automobile Association (abbreviated as ADAC in German). As a result, sales were dull in Europe, which was one of Brilliance Auto’s strategic markets, due to safety concerns. According to JATO Dynamics, a UK-based market research firm, Brilliance Auto sold a total of 502 Zhonghua passenger cars in Europe Brilliance Auto: Outline of Overseas Operation <General Strategy> 䍃2010 export target: 50,000 units of which Zhonghua cars 12,000 units, Jinbei Haishi small buses 18,000 units, Jinbei light-duty trucks 15,000 units and Jinbei SUVs and pickups 5,000 units (Announced by Brilliance Automobile International Trading Corporation president Yang Yongjing in Apr. 2010). 2009 export result: approx. 20,000 units (up 147.9% year-on-year). 䍃 Export strategy: Firmly maintains its export strategy called “3+1” (Europe/Russia/US + Rest of world which includes the Middle East) through Brilliance Automobile International Trading Corporation (Announced by Huachen Automotive Group chairman and president Qi Yumin in Jun. 2010). <Overseas Operation History and Trends> 䍃Beg. of 2003: Set up its overseas strategy called “3+1.” 䍃Oct. 2003: Established an overseas business department. Includes a CKD work team which is responsible for SKD and CKD exports. 䍃Aug. 2004: Revealed its overseas market strategy of making the Zhonghua and Jinbei brands the core of overseas operation. Set the Middle East and Europe its primary targets. -As part of its strategy, Brilliance signed a memorandum of understanding on cooperation with Israel’s G.M.V. Group 䍃Dec. 2004: Officially signed a cooperation agreement with G.M.V. Group. -G.M.V. Group is responsible for sales of Zhonghua cars and Jinbei Buses in the Middle East, Russia and Central and South America. 䍃Dec. 2004: Exported 20 Zhonghua cars to Kuwait. 䍃Apr. 2005: Set up its first overseas assembly plant in cooperation with Bavarian Auto Group in Egypt to produce Zhonghua cars. 䍃Dec. 2005: Exported134 Jinbei Haishi buses to Cuba and 120 units to Nigeria. 䍃Nov. 2006: Concluded a contract with German logistics company HSO Motors Europe on export sales of 158,000 units of Zhonghua cars in five years. 䍃Feb. 2007: Concluded an agreement with South Korea’s Pyeonghwa Motors to set up an assembly plant in North Korea. Aims to sell 12,000 Jinbei Haishi buses in North Korea in five years. 䍃Mar. 2007: Agreed with a Russian trading company to export 80,000 Jinbei Haishi buses to Russia in the next five years for the Russian government and regional traffic and health departments. 䍃Apr. 2007: The number of overseas trading partners reached 38. 䍃Sep. 2007: Exhibited the Zhonghua Zunchi, Junjie, Coupe and Junjie FRV at the Frankfurt motor show. 䍃 Apr. 2008: Established Brilliance Automobile International Trading Corporation to boost overseas operation. 䍃Oct. 2008: Exhibited the Zhonghua Zunchi, Junjie, Coupe and Junjie FRV at the Paris motor show. 䍃Jan. 2009: Exhibited at the Detroit motor show. The number of overseas trading partners reached 83. 䍃Mar. 2009: Exhibited the Zhonghua Junjie Wagon and other car products at the Geneva motor show. 䍃 Oct. 2009: Signed a strategic cooperation agreement with The China-Africa Development Fund (CADFund) and Bavarian Auto Group (BAG) to set up a joint venture in Egypt. -Investment: Brilliance and CADFund 45 million USD, BAG 30 million USD. -Outline: Establishment of Brilliance Egypt Automobile Manufacturing Co., Ltd. and Brilliance Egypt Automobile Sales Co., Ltd. in the Suez Economic Zone to manufacture and sell Zhonghua brand cars and Jinbei brand small buses. -Chinese side will purchase an 80,000m² land (first phase) to build production lines for Zhonghua brand cars and Jinbei brand small buses. Production was scheduled to start in Jan. 2010 and end in Jun. 2011. After going on stream, the plant is intended to manufacture Zhonghua Zunchi and Junjie cars and Jinbei Haishi small buses with annual production capacity of 20,000 units. 䍃Apr. 2010: Concluded agreements for the exportation of approx. 3,000 vehicles to Africa, the Middle East and Central and South America at the Beijing motor show. Also signed sales representative deals. 䍃Jun. 2010: Exported 600 right-hand-drive Jinbei Haishi buses to South Africa. 䍃Jun. 2010: Commenced construction of the second plant of Brilliance BMW at the Shenyang Economic and Technological Development Zone. Production models are planned to be supplied to the domestic as well as to foreign markets. -Plans to manufacture BMW’s X1 SUV and the stretched version of the 3 series. Production of the 1 series is under consideration. 䍃Jun. 2010: Signed a joint venture agreement with CADFund in Shenyang. -Outline: Establishment of China-Africa Brilliance Investment Co., Ltd. which will be in charge of vehicle related investment and operation in Africa, such as manufacture and sales of Zhonghua and Jinbei brand vehicles. -After the venture commences operation, it plans to boost share of the Zhonghua and Jinbei brands in Egypt and other African markets by expanding investment in Africa, especially in Egypt’s automotive industry (production, R&D, design, supply, sales, after-sales service, etc.). Brilliance Auto’s overseas business operation will be changed from the current consignment production/sales representative style to the new method. <Distribution of Global Sales and Assembly Locations> Sales tie-up Assembly Assembly in prep. Kuwait Germany Canada USA Russia Netherlands Cuba Syria Iran Iraq Egypt Brazil Colombia Nigeria N. Korea S. Korea Vietnam Malaysia Angola S. Africa (Compiled using various media sources) FOURIN China Automotive Intelligence Despite Failure in Europe; Enhances Operation in Africa Vehicle Makers㩷 In June 2010, Brilliance Auto signed a joint venture agreement with CADFund in Shenyang. The two established China-Africa Brilliance Investment Co., Ltd. which will be in charge of vehicle related investment and operation in Africa, such as manufacture and sales of Zhonghua and Jinbei brand vehicles. Looking at these developments, it seems that Brilliance Auto is turning its focus from uncertain European business operation to Africa which produces stable growth. (Yan WANG) Africa, Egypt and other parts of Africa and the Middle East. The company concluded agreements for the exportation of approximately 3,000 vehicles to Africa, the Middle East and Central and South America in April 2010 and exported 600 right-hand-drive Jinbei Haishi buses to South Africa in June 2010. In October 2009, Brilliance Auto signed a strategic cooperation agreement with The China-Africa Development Fund (CADFund) and Bavarian Auto Group (BAG) to set up a joint venture plant in Egypt to manufacture Zhonghua brand cars and Jinbei brand small buses, boosting the company’s annual production capacity in Egypt from 10,000 units to 30,000 units. between 2007 and 2009. Additionally, sales in Europe were suspended after HSO Motors Europe, Brilliance Auto’s regional sales representative, went bankrupt in November 2009. In April 2010, Brilliance Auto’s listed subsidiary Shanghai Shenhua Holdings Co., Ltd. established Shenhua Europe GmbH to take over sales and after-sales service responsibilities in Europe from the bankrupt HSO Motors Europe. However, as long as the company does not comply with local emission and safety regulations and does not improve quality, Brilliance Auto will face the same problems. In contrast to its setback in Europe and other advanced markets, Brilliance Auto is seeing brisk export trend in South *In June 2007 and March 2009, the Zhonghua Zunchi (BS6 in Europe) and the Zhonghua Junjie (BS4) received one star and zero star respectively – out of the possible five stars – on Euro NCAP’s collision test which was administered by the German Automobile Association. Brilliance Auto: Collapse of Business in Germany 䍃Nov. 2006: Concluded a contract with German logistics company HSO Motors Europe on export sales of 158,000 units of Zhonghua cars in five years. -Out of the 158,000 units, the deal outlines the exportation of 3,000 units in 2006, 15,000 units in 2007, 20,000 units in 2008, 30,000 units in 2009, 40,000 units in 2010 and 50,000 units in 2011. Exports of the 3,000 units in 2006 were planned to primarily go to Germany and the 15,000 units in 2007 to eight European countries namely Germany, Belgium, the Netherlands, Luxembourg, Austria, Switzerland, Poland and Liechtenstein. Export between 2007 and 2011 were planned to go to 22 European countries. 㨯Jun. 2007: The Zhonghua Zunchi (BS6 in Europe) received one star – out of the possible five stars – on Euro NCAP’s collision test which was administered by the German Automobile Association (abbreviated as ADAC in German). -Based on the results, ADAC strongly expressed that sales by Brilliance Auto should be banned in Germany. -Apparently based on the same results, Brilliance Auto’s sales representative in Belgium ended sales of the BS6. 㨯Mar. 2009: The Zhonghua Junjie (BS4 in Europe) received zero star on Euro NCAP’s collision test which was administered by ADAC, due to problems with active safety technology. Brilliance Auto refused the result saying that the tested model was exported to Europe in Aug. 2008, but Euro NCAP’s new active safety technology was introduced in Feb. 2009. 㨯Nov. 2009: Exports to Europe were suspended after HSO Motors Europe went bankrupt. 㨯Apr. 2010: Brilliance Auto’s listed subsidiary Shanghai Shenhua Holdings Co., Ltd. established Shenhua Europe GmbHin Ginsheim, Germany. The company took over sales and after-sales service responsibilities in Europe from the bankrupt HSO Motors Europe (Compiled using various media sources) Brilliance Auto: Outline of Overseas Production Bases (As of Aug. 2010) Country Plant Location Tieup Date No. 1 plant Cairo’s west side Apr. 2005 Zhonghua Zunchi (May 2006) Bavarian Auto Zhonghua Junjie (Nov. 2007) Zhonghua Junjie FRV (Oct. Group 2008) 10,000 units (two shifts) No. 2 plant Suez Economic Zone Oct. 2009 Bavarian Auto Zhonghua brand cars, Group Jinbei Haishi series 20,000 units Vietnam CKD plant Hanoi Beg. of 2005 Xuan Kien Automobile Jinbei light-duty trucks North Korea CKD plant Nampo Feb. 2007 Pyeonghwa Motors Jinbei Haishi CKD plant CKD plant CKD plant CKD plant CKD plant N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. Egypt Malaysia Russia Iran Brazil Partner Products APC Notes 䊶Consignment production 䊶Site area: 39,000m² 䊶Total investment: 32 million EUR 䊶Employees: 486 (Egyptian only) 䊶Local procurement rate: 45% 䊶Sales in YTD Sep. 2009 were 3,305 units. 䊶Consignment production 䊶Consignment production 䊶End of 2005: Launched three models of light-duty trucks with load capacity ranging between 0.86t-3.5t. 䊶Consignment production 䊶Cooperation period is five years between 2007 and 2012. Sales target is 12,000 units. 䊶Under preparation 䊶Under preparation 䊶Under preparation 䊶Under preparation 䊶Under preparation 15 units N.A. Jinbei Haishi Zhonghua brand cars Jinbei Haishi Jinbei light-duty trucks Jinbei light-duty trucks 2,000 units 50,000 units 2,000 units 10,000 units 8,000 units (Compiled using various media sources) Brilliance Auto: Export by Domestic Production Base (2005-2008) Production Base Products Jinbei light duty trucks CKD kits of Jinbei light duty trucks Shenyang Jinbei Automotive Industry Co., Ltd. Jinbei small buses Radiators, wheels, seats Small buses Zhonghua passenger cars Shenyang Jinbei Automotive Co., Ltd. Light-duty trucks and their chassis (SH600609) Propeller shaft forks Aluminum alloy wheels Zhonghua passenger cars Shenyang Brilliance Jinbei Automobile Co., Ltd. Haishi buses Shenyang Jinbei Vehicle Manufacturing Co., Ltd. Light-duty trucks and their chassis Window lifters Shenyang Jinbei Guangzhen Auto Parts Co., Ltd. Cable assemblies Shenyang Durui Wheel Hub Co., Ltd. Aluminum alloy wheels 2005 Volume 1,430 878 N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. 101,941 2006 Value 6.57 4.96 N.A. 3.64 N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. 6.70 Volume 2,842 N.A. 1,011 1,419 1,073 4,011 131,291 114,981 N.A. N.A. 4,011 190,290 2,294,790 114,981 (Volume in units; value in million USD) 2007 Value 12.80 N.A. 6.30 8.25 17.10 3.85 18.16 0.39 6.28 N.A. N.A. 18.16 2.41 0.50 6.28 Volume N.A. N.A. N.A. N.A. 4,820 2,983 7,006 N.A. N.A. 2,983 4,820 N.A. 207,784 N.A. 64,709 2008 Value N.A. N.A. N.A. N.A. 30.52 18.25 32.84 N.A. N.A. 18.25 30.52 N.A. 3.62 N.A. 2.71 Volume N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. 101,651 Value N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. 2.44 Principal Export Destination Vietnam, Kuwait, Syria, etc. Vietnam Syria, Egypt USA, Netherlands, Canada Syria, Nigeria, Egypt, etc. Egypt, Germany, Syria, etc. Vietnam, Syria Colombia USA Germany, Syria, etc. Nigeria, Egypt, etc. Vietnam, Syria, etc. USA, Germany USA, S. Korea, Germany (Compiled using company PR materials and various media sources) FOURIN China Automotive Intelligence Aims for 150,000-unit Green Vehicle Production BAIC Beijing Automotive Industry Holding Company Limited’s (BAIC) green vehicle business to date had developed around Eaton technology-based hybrid bus business of subsidiary Beiqi Foton Motor Co., Ltd. a major commercial vehicle maker. However, since the second half of 2009, BAIC has been looking to expand and strengthen its green vehicle business to also include passenger cars, commercial vehicles and core parts. As a medium and long-term target for green vehicle business, in 2015 BAIC is aiming to manufacture 150,000 such CBU and core parts for 320,000 vehicles, accounting for 5-10% or 15 billion CNY of the automaker’s total revenues. Moreover, looking to promote development of new products, 3.78 billion CNY is slated for investment into green vehicles by 2013, of which 1.5 billion CNY to be injected into green commercial vehicles, 1.7 billion CNY for passenger cars, and 580 million CNY for core parts. To strengthen its green passenger car business, Beijing Automotive New Energy Vehicle Co., Ltd. was formed in November 2009. The new unit primarily undertakes development of electric and hybrid passenger cars based on BAIC’s own A0-class platform and a Saab platform acquired in 2009, with plans to promote the group’s new-energy vehicle business in conjunction with commercial vehicle platforms of Beiqi Foton. Along with the plans, announcements of electric versions of BAIC’s complete vehicles, including passenger cars, buses and trucks, have gained speed since the second half of 2009. In terms of green passenger car products, Beiqi Foton’s own-brand Midi EV was unveiled at the Guangzhou motor show in November 2009. In 2010, 500 units of the model are to go on sale in Beijing targeting the taxi market, with plans to begin mass production within the year. Elsewhere, at the Beijing motor show in April 2010, BAIC debuted the C71, C701 and C30 models as concept electric vehicles, yet has given no details of market launch dates. BAIC: Green Passenger Car Business Strategy <Public Listing Plan> 䊶Local news media in Jul. 2010 reported that BAIC plans to set up an incorporated company by consolidating the BAIC passenger car division, its Beijing R&D institute, and power train, new-energy and investment management divisions, following which looks to go public on the stock exchange. -The plan also aims to foster core competitiveness of passenger cars, along with new-energy vehicles. <Beijing Automotive New Energy Vehicle Co., Ltd.> 䊶Nov. 2009: BAIC set up the 100% owned Beijing Automotive New Energy Vehicle Co., Ltd. Responsible for technology development of new-energy vehicles of the Beijing Automotive Group. 䊶Investment Plan: -By 2013, slated to invest 3.78 billion CNY for development of new-energy vehicles. -Of which, 1.5 billion CNY for commercial vehicles, 1.7 billion CNY for passenger cars, and 580 million CNY for core parts. 䊶Mid-term Target: -To foster China’s biggest new-energy vehicle R&D and production base. While gaining core technology, to establish a complete industry chain. In 2010, aims to make commercially-viable battery products. 䊶Product Development: (1) To include own-brand new-energy passenger car and core parts business. (2) CBU business to center on electric and hybrid passengers. (3) To be based on the BAIC-developed A0 class platform and a Saab passenger car platform purchased in 2009. (4) Core parts development to include that for CBU controllers and electronic drive systems. 䊶Sales Target: -In 2011, aims for sales of 20,000-40,000 various new-energy vehicles. -In 2015, aims for sales revenues of 15 billion CNY, accounting for 5-15% of total sales of the Beijing Automotive Group. -In 2015, aims to manufacture 150,000 new-energy vehicles, and core parts for 320,000 vehicles. <Product Announcements> 䊶At the Beijing motor show in 2010, announced the C71, C701 and C30 models as electric-powered concept vehicles. -C71 developed based on the Saab 95 platform. (Compiled using company PR materials and various media publications) BAIC: Outline of Green Vehicles Type Model Electric Bus Hybrid Bus Electric Truck C30 EV Electric Passenger Car Midi EV BJ6123C6B4D BJ6113C7M4D N.A. Photo Production Base BAW Foton Motors Foton Motors Foton Motors Foton Motors Initial Launch/Start of sales Apr. 2010 Nov. 2009 Apr. 2010 N.A. Sep. 2009 L×W×H 4,038×1,720×3,050/ 1,500mm 4,338×1,725×1,768mm 11,850×2,540×3,300mm 11,400×2,540×3,150mm 5,310×1,995×2,225mm Wheelbase 2,500mm N.A. 5,800mm 5,650mm 3,360mm Top Speed 160km N.A. 80km 80km - Engine - - - ISBE22031 (Cummins) - Displacement - - - 5,883cc - Battery N.A. Lithium-ion (total capacity 24kW; fitted in trunk) Lithium-ion (supplied by Citic Guoan MGL) IMC6-48 lithium-ion (supplied by US company Iron phosphate lithium-ion Eaton) Motor 47kW, 82Nm motor 80kW, 280Nm motor 100kW JD132A drive motor (supplied by CSR Zhuzou Institute) 44䌫W A-7811 permanent magnetic 110kW BOMM060/110-I permanent magnetic Controller N.A. N.A. TGN14 (supplied by CSR Zhuzou Institute) - BOMK060/110-1 Per Charge Distance 200km 150-200km N.A. - 200km (Compiled using company PR materials and various media publications) FOURIN China Automotive Intelligence Scale by 2015; Rapid Development of New Products Vehicle Makers㩷 Meanwhile, with regard to the launch of new green commercial vehicle products, Beiqi Foton announced an electric version of the Aumark light duty truck in September 2009. However, so far the model has only seen use as a sanitation vehicle, with the first 24 units going into operation in Beijing. Furthermore, 50 units of the BJ6123C6B4D electric-powered fixed-route bus which was developed in cooperation with Beijing Institute of Technology and Beijing Public Transport Group and officially unveiled at the Beijing motor show in April 2010 were delivered to Beijing Public Transport Group at the end of 2009. In the domain of medium and low speed, short distance electric vehicles, BAIC took a 50% stake in a joint venture formed in April 2010 with two Korean companies, electric vehicle maker CT&T and SK Energy, for the manufacture and sale of electric vehicles. During 2010, the new company is to invest approximately 600 million CNY, with plans to set up a 50,000-unit annual production capacity CBU plant in Miyun, Beijing. Initially, knocked-down electric vehicle parts are to be imported from CT&T, to be assembled for use as city sanitation vehicles. In the future, the company looks to localize production in China. Lithium-ion batteries for the vehicles are planned to be procured from SK Energy. Elsewhere, in efforts to expand production capacity, in May 2010 Beiqi Foton began work on a 550 million CNY technology upgrade project at its Nanhai medium and large new-energy bus plant. In June 2010, construction of Beiqi Foton Weifang Vehicle Factory got underway. The new facility looks to build up capacity to 100,000 units by 2011, doubling the figure to 200,000 units in 2013, which apparently includes 90,000 units slated for green vehicles. In the coming years, large-scale investment by BAIC is likely to draw attention to its development of new products and trends towards bringing out commercially viable products.㩷 㩷 㩷 㩷 㩷 㩷 㩷 㩷 㩷 㩷 㩷 (Huifang ZHANG) Beiqi Foton Motor: Green Commercial Vehicle Business Developments Area Details 䊶Dec. 2008: Built at the company’s hybrid bus plant, inaugurated the Beijing New Energy Vehicle Design and Manufacturing Industry Base. -Site covers 667,000m², with total investment of 5 billion CNY. Plans to set up annual capacity to produce 5,000 green vehicles, including hybrid buses, and 400,000 low-energy engines. 䊶Aug. 2009: Completed construction for the green vehicle design and manufacturing base, Beijing New Energy Vehicle Engineering and Design Development Co., Ltd. -Oct. 2008: Set up within the Beijing New Energy Vehicle Design and Manufacturing Industry Base on a site covering 25,000m², with total investment of 144 million CNY. -Undertakes design and manufacturing of hybrid vehicles, electric vehicles, and hydrogen fuel- and low-energy engines. Sales/ 䊶In 2010, Beiqi Foton aims to manufacture and sell 703,700 CBU, of which, 100,000 new-energy vehicles. Manufacturing -2015: Forecasting new-energy vehicles to account for around 15% of Beiqi Foton’s sales and manufacturing, increasing to 25-30% in 2020. Plan -New energy vehicle sales in 2009 of 956 units. 䊶At the Beijing motor show in Apr. 2010, unveiled the BJ6123C6B4D State-5 compliant electric fixed route bus. -Production testing in Oct. 2009. At the end of the same year, delivered 50 units to Beijing Public Transport Group. -Recharging Time/Distance Per Charge: Four hours/200-250km. -Developed in partnership with Beiqi Foton, Beijing Institute of Technology and Beijing Public Transport Group. Fitted with lithium-ion Products batteries. 䍃Sep. 2009: Announced the electric version Aumark light truck. First 24 units went into operation as sanitation vehicles in Beijing. 䊶May 2010: Beiqi Foton announced that by the end of 2010, 500 units of the Midi planned to go into operation as taxis in Beijing. -Local news in Jun. 2010 reported that mass production of the Midi EV to begin within the year. 䊶Local news in May 2010 reported on the start of construction to the Nanhai medium and large new-energy bus plant. No specifics on operation date. -Decision made in 2009 to shift the medium and large new-energy bus plant to the former Nanhai plant. Total investment of 550 million CNY, with plant to set annual production capacity for medium and large new-energy buses at 10,000 units. 䊶Local news in Jun. 2010 reported that Beiqi Foton announced it had invested 3.2 billion CNY to set up a 200,000-unit new-energy vehicle production base in Changsha, Hunan. Production -Construction for the new base to begin in Oct., with operation slated in 2011. Annual production capacity of 100,000 medium and heavy duty Capacity trucks, and 100,000 pickup trucks and SUVs. 䊶Jun. 2010: Construction of the Beiqi Foton Weifang Vehicle Factory began in the Weifang High-Tech Industry Park. Total investment of 4.5 billion CNY. Planned annual production capacity of 300,000 CBU, of which, new-energy vehicles to account for 30% or 90,000 units, and 3 million core pressed parts. Following the start of operation, aims for annual sales revenues of 34.5 billion CNY and profit of 1.7 billion CNY. -1st Phase (Sep. 2010-Dec. 2011): CBU annual production capacity of 100,000 units; total investment of 1.5 billion CNY. -2nd Phase (Mar. 2012-Apr. 2013): Increase annual capacity to 200,000 units; total investment of 3 billion CNY. 䊶Nov. 2009: Beiqi Foton, Pulead Technology Industry and Dongguan Amperex Electronics Technology jointly formed a company for the manufacture and sale of lithium-ion batteries for green vehicles. -Capital: 100 million CNY. Shareholding: BAIC 24%, Beiqi Foton 10%, Pulead Technology 41%, Amperex 25%. -Business Activities: Design, development, manufacture and sales of lithium-ion battery modules and systems, and battery management systems. -Business Target: Aims to set up operations for manufacture/sales of power battery packages for 30,000 vehicles during 2009-2013, and for 70,000 vehicles in 2014-2015. Over the long-term, aims to develop as China’s biggest automotive lithium-ion battery production base. Joint Bases 䊶Local news in Apr. 2010 reported that BAIC signed a cooperation memorandum with two Korea companies — medium/low-speed, short distance electric vehicle maker CT&T and SK Energy — to jointly set up a company for the manufacture and sale of electric vehicles. -Shareholding: BAIC 50%, CT&T 25%, SK Energy 25%. -Plan for BAIC and CT&T to be responsible for production of electric vehicles, with procurement of lithium-ion batteries from SK Energy. -Approximately 600 million CNY to be invested into the joint venture during 2010, with plans to set up a CBU plant with annual production capacity for 50,000 units in Miyun, Beijing. Initial imports of CBU parts from CT&T, with assembly of electric vehicles for use as city sanitation vehicles. Med/long-term aims to undertake production locally. 䊶Oct. 2009: Reached agreement with Broad-Ocean Motor, Beijing Institute of Technology and Beijing Jiaotong University for a technology Development partnership for the development and production of Foton electric vehicles, with plans to jointly develop electric drive and control systems for Partnership green vehicles. 䊶Jun. 2009: Order received from Taiwan Chengyun Automobile Company for 75 hybrid buses. 䊶Feb. 2010: Order received from Beijing Public Transport Group for 200 State-5 hybrid buses. Orders 䊶Apr. 2010: Order received from Changsha Public Transport Group for 50 State-5 hybrid buses. 䊶Jul. 2010: Order received from a public transport group in Ordos for 30 State-5 compliant BJ6100 CNG-powered buses and 20 BJ6121 CNG-powered buses. (Compiled using company PR materials and various media publications) FOURIN China Automotive Intelligence Listed Unit Absorbs Heavy-duty Truck Business; Xingma Group Automobile saw manufacturing and sales in 2009 jump 21.2% on the previous year to 7,102 units, of which, mixer truck sales of 4,878 units helped maintain the company’s number one ranking held since 2004. For 2010, Hualing Automobile and Xingma Automobile have set sales targets of 30,000 units (up 66.7% year-on-year) and 10,000 units (up 40.8% year-on-year) respectively. To achieve the volumes, Xingma Group is currently expanding annual production capacity, along with its product lineup. Among which, forecasting Anhui Xingma Automobile Co., Ltd. (hereinafter referred to Xingma Group) is a commercial vehicle holding company. The group holds two subsidiaries, heavy duty truck maker Hualing Automobile and refitted vehicle maker Xingma Automobile, the latter which is a publicly-listed company, and also delved into bus manufacturing in 2006 via Hualing Automobile. In 2009, Hualing Automobile’s sales surpassed its initial forecast of 15,000 units, recording 18,271 units to rank eighth in China in terms of heavy-duty truck volume. Xingma growth in the heavy duty truck market in 2010 of 30% more, the group is actively investing into Hualing Automobile. In December 2009, Xingma Group began construction under a project to boost heavy duty truck capacity at Hualing Automobile to 30,000 units. In addition, a construction project for the production of heavy duty trucks and chassis got underway at the Hengyang base in Hunan in January 2010. Through the expansion projects, Xingma Group’s annual heavy duty truck production capacity is forecast to increase from the Xingma Group: Corporate Outline and Business 䂹Corporate Outline 䊶Name: Anhui Xingma Automobile Group Co., Ltd. (Xingma Group) 䊶Location: Ma’anshan, Anhui㩷 䊶Established: May 2003 䊶Capital: 200 million CNY 䊶Shareholding: Ma’anshan Industrial Holdings 51%, others 49% 27.7% Xingma Automobile 100% Xingma Group 51% Hualing Automobile 13.7% 䊶Technology Source: Signed a 10-year licensing agreement with Mitsubishi Fuso costing 20 million CNY, with introduction from 2003. 䊶Procurement Strategy: Engines supplied from Mitsubishi Fuso, Cummins (ISM II), Caterpillar (C9), Dongfeng Cummins (M11, L series, ISLe series), Weichai, Shanghai Hino (P11C), Hangzhou Engine (WD615), SAIC Fiat Powertrain Hongyan (CURSOR9), etc. Chassis manufacturing switched in-house from 2004, with some imports from Scania. Transmissions supplied from ZF and FAST. 䂹Refitted Vehicle Business 䊶Companies: Anhui Xingma Automobile Co., Ltd. (Xingma Automobile), Hunan Xingma Heavy-Duty Truck Co., Ltd. (Hunan Xingma Truck), Tianjin Xingma Automobile Co., Ltd. (Tianjin Xingma). 䊶Production Capacity: Each unit fitted for annual capacity of 5,000 refitted vehicles. Mainly undertakes refitting business for dry cement trucks, mixers, concrete pump trucks and garbage collection trucks. 䊶Technology Source: Mitsubishi Fuso technology appropriated from group affiliate Hualing Automobile. Has a chassis technology tie-up with Isuzu. 䊶 Procurement Strategy: Engines supplied from Dongfeng Cummins, Weichai, Yuchai, Shanghai Hino, Hangzhou Engine, etc. 78.93% of all chassis procured from Hualing Automobile, of which, 90% of mixers built on Hualing chassis. 䊶Sales: Xingma Automobile mainly covers China’s eastern and southeast regions, while Hunan Xingma Truck covers the southern, southwestern and central regions, and Tianjin Xingma covers the northern, north eastern and northwestern markets. From 2004, has held top share of the mixer segment. Hualing Light Car 49% 66.7% Hunan Xingma Hefei Ankai Light Vehicle 100% Tianjin Xingma 䂹Heavy Truck/Chassis Business 䊶Company: Anhui Hualing Automobile Co., Ltd. (Hualing Automobile) 䊶Establishment: Formed in 2003 by the Xingma Group to supply chassis for refitted vehicles to Xingma Automobile. 䊶Chassis Supply: 30-40% to Xingma Automobile, along with for in-house use and group affiliates. 䊶Production Capacity: 30,000 units annually. (Compiled using Xingma Automobile annual reports and various media sources) Xingma Group: CBU Sales by Production Base and Vehicle Type (2004-2009, YTD Jun. 2009/2010)㩷 Base Type Segment 2004 Tractor Heavy Trucks Total Mixer Trucks Dry Cement Trucks Xingma Refitted Concrete Pump Trucks Automobile Vehicles Others Total Group Total Hualing Automobile 2005 401 Truck 401 2,333 761 29 51 3,174 3,575 488 2,664 3,152 1,169 471 16 13 1,669 4,333 2006 2007 992 4,434 5,426 3,413 1,097 33 189 4,732 9,166 2008 2413 8,820 11,233 4,089 983 48 339 5,755 14,575 2009 2946 9,882 12,828 3,344 1,182 49 1287 5,862 18,690 Note: Xingma Automobile data unreleased for YTD Jun. 2009/2010. (Unit: Vehicles) YTD Jun. 2009 YTD Jun. 2010 (YOY Growth) 4,040 14,231 18,271 4,878 1805 28 391 7,102 25,373 1,373 7,147 8,520 N.A. N.A. N.A. N.A. N.A. 8,520 5,042 12,404 17,446 N.A. N.A. N.A. N.A. N.A. 17,446 (267.2%) (73.6%) (104.8%) ( - ) ( - ) ( - ) ( - ) ( - ) (104.8%) (Compiled using CAAM data and Xingma Automobile annual reports) Xingma Group: Financial Summary of Publicly-Listed Subsidiary Xingma Automobile Co., Ltd. (2003-2009, YTD Jun. 2009/2010) Ma’anshan, Anhui Public Listing Date Apr. 1, 2003 Sales Stock Exchange Shanghai Gross Profit 12,990 7,533 8,981 14,764 n.a 3,485 10,381 4,268 Securities Code 600375 Operating Profit 7,672 2,921 3,409 4,821 6,429 3,466 10,357 4,218 17,338 (311.1%) Net Profit 6,225 1,303 2,165 3,034 3,955 2,267 8,283 3,378 14,906 (341.2%) 4% 1% 2% 2% 2% 1% 30.73% Earnings Ma’anshan Huashen Materials Manufacturing* Indicator Ma’anshan Economic Development Zone 5.98% Net Profit Ratio Mixer Trucks 71.24% Current Assets Dry Cement Trucks 21.39% Concrete Pump Truck 2.14% Others 5.24% Total 265,020 Assets/Liabilities 2009 Sales Ratio Shareholding (Unit: Million CNY) YTD Jun. YTD Jun. (Growth YOY) 2009 2010 169,123 135,415 117,318 171,991 211,686 187,657 265,020 127,324 207,489 (63.0%) Headquarters Location 2003 2004 2005 2006 2007 2008 2009 17,274 (304.7%) 3% 3% 7% (4P) 74,893 102,170 90,085 112,968 119,810 114,777 129,013 142,005 178,951 (26.0%) Fixed Assets 20,172 22,107 38,417 35,981 39,050 (8.5%) Total Assets 98,804 126,025 115,885 146,528 161,903 158,153 173,797 185,568 224,011 (20.7%) Current Liabilities 42,791 73,427 67,249 135,476 154,109 (13.8%) Long-term Liabilities 7,000 7,000 4,000 0 0 ( - ) 20,087 29,054 35,029 36,585 95,312 109,707 109,565 118,801 5,000 4,000 0 0 Note: *Xingma Automobile leading shareholder, Ma’anshan Huashen Materials Manufacturing, a subsidiary of Xingma Group. In 2003, Xingma Group made capital participation into Xingma Automobile via Ma’anshan Huashen Materials Manufacturing.㩷 P: Percentage Points. (Compiled using Xingma Automobile annual reports) FOURIN China Automotive Intelligence Capacity Enhancement of Bus Operation Vehicle Makers㩷 current 30,000 units to 70,000 units at the end of 2011. Product-wise, Hualing Automobile launched the Xingkaima, designed by Italy’s Bertone, in May 2009 which targets the overseas market and looks to boost the brand’s image. In July 2009, a weight-reduced version, the Hualing Zhixing, came on sale which aims to increase sales in the domestic logistics vehicle market. Also in the company’s product lineup is the Hualing Zhongka tipper truck. With interest in the group’s financial resources, announcement was made in November 2009 of restructuring plans which would see Xingma Automobile absorb assets of Hualing Automobile. Capital reorganization by publicly-listed Xingma Automobile aims to secure funding necessary to expand the heavy duty truck business of Hualing Automobile. Moreover, the plan is also likely aimed at reducing chassis procurement costs between the two companies, along with expanding overseas business of Xingma Group. Meanwhile, through subsidiary Hualing Automobile, Xingma Group established Hualing Light Car in August 2009 in a joint venture with Hefei Ankai Light Vehicle, foraying into bus manufacturing business. In 2009, the new unit posted annual sales of 2,000 32-seater buses. In December 2009, a construction project got underway which is to increase production capacity of 50-seater and smaller buses to 5,000 units. From here on, attention is likely to focus on M&A trends with other companies to support its bus business. (You LI) Xingma Group: Outline of CBU Bases Base Location Established Ma’anshan, Anhui Hualing Automobile Co., Ltd. May 2003 Anhui Dec. 1999 Ma’anshan, Anhui Xingma Automobile Co., Ltd. (listed Anhui 2003) Hunan Xingma Heavy-Duty Truck Co., Hengyang, Jun. 2003 Ltd. Hunan Capital 240 Mn CNY Shareholding Xingma Group 13.68% Products APC (units) Heavy trucks 30,000 Reference 䍃 Nov. 2009: Announced reorganization of assets by Xingma Automobile. Mixers, dry 䍃Previously Ma’anshan Xingma Automobile Co., Ltd., changing to 125 Mn Xingma Group cement 5,000 the current company name in 1999 with listing on the stock CNY 27.7% trucks, etc. exchange. 45 Mn Xingma Group Tractor units, 䍃Xingma Group’s production base to cover the southern, western and 5,000 CNY 66.7% tippers central regions. Hunan branch of Anhui Xingma Automobile. 䍃Xingma Group’s production base to cover the northern, northeastern 90 Mn Xingma Automobile Dry cement Tianjin Xingma Automobile Co., Ltd. Tianjin Jan. 2004 5,000 and northwestern regions and exports. In Feb. 2008, Xingma Group CNY 100% trucks etc. increased its investment in the company to 67.36 million CNY. 䍃Established jointly with Hefei Ankai Light Vehicle, set up with Ma’anshan, 20 Mn Hualing Automobile 50-seater and Ma’anshan Hualing Light Car Co., Ltd. Aug. 2009 5,000 annual 32-seater bus capacity of 2,000 units. In Dec. 2009, began Anhui CNY 51% smaller buses construction under a project to increase capacity to 5,000 units. Note: As of Jul. 2010, the China Securities Regulatory Commission had approved application by Xingma Automobile to make a complete takeover of Hualing Automobile. (Compiled using Xingma Automobile PR materials and various media sources) Xingma Group: Business Developments by Base (Jan. 2009-Jul. 2010) Xingma Automobile Base Outline 2010 Business Plan/Target M&A Business Target Hualing Automobile Procurement Development Launch of New Models Sales Network Buildup Overseas Business Hunan Xingma Heavy-Duty Truck Xingma Group (equity method company) Capacity Expansion Capacity Expansion Details 䊶Refitted vehicle sales of 10,000 units, revenues of 4 billion CNY, and net profit of 100 million CNY. 䊶Nov. 2009: Announced restructuring plan to form Hualing Automobile as a wholly-owned subsidiary. -Shareholders including Anhui Xingma Automobile Group and Anhui Province Investment Group to make a complete takeover of Hualing Automobile using 205 million of the company’s shares. -Asset value of Hualing Automobile estimated at 1.68 billion CNY. Unlisted shares valued at 8.18 per share. -Through restructuring of Hualing Automobile, Xingma Automobile gains heavy duty truck CBU and chassis production capacity. 䊶Jan. 2010: Chairman Liu Hanru announced the group aims to sell 30,000 heavy duty trucks in FY2010, of which 20,000 units domestically, while exports and refitted vehicles of 10,000 units. -News in Dec. 2009 that the company set a sales target for 2010 of 25,000 units, aiming for revenues of 6 billion CNY and profit of 200 million CNY. 䍃Dec. 2009: Began construction for a 30,000-units heavy duty truck project within the Ma’anshan South Economic Development Zone. Construction in two phases. -1st Phase: Site area of 140,000m², with investment of 1.184 billion CNY. Scheduled for completion at the end of 2011. To be fitted with four production lines (press, welding, painting, assembly) and a technology development center. Annual production capacity after coming on stream of 30,000 units in one shift, 50,000 units over two shifts. Aiming for sales revenues of 12 billion CNY. -2ns Phase: Site area of 80,000m², with investment of 500 million CNY. Construction to begin in H2 2010, scheduled for completion at the end of 2011. To be fitted with the China’s most advanced press, welding, processing, assembly and painting lines for production of axles. Annual production capacity after coming on stream of 100,000 drive axles and 50,000 front axles. Aiming for sales revenues of 2 billion CNY. 䊶Dec. 2009: Ma’anshan Hualing Light Car began construction for the 5,000-unit project in the Dangtu Development Zone in Ma’anshan. -Formed through joint investment by Hualing Automobile and Hefei Ankai Light Vehicle, with Hualing Automobile the leading shareholder. -Site area covers 1.3km², undertaking production and sales of 50-seater and smaller buses and chassis, and related parts. As of Dec. 2009, began 1st-phase operation, with production/sales of 2,000 32-seater buses bringing revenues of 300 million CNY. 2nd-phase investment of 100 million CNY to enable annual production capacity of 5,000 50-seater and smaller buses, with aim for sales revenues of 1.2 billion CNY. 䊶Dec. 2009: Held the FY2010 supplier’s conference in Ma’anshan. Participation by approx. 500 representatives from 400 parts makers including Weichai, Dongfeng Cummins and FAST. 䊶H1 2009: Introduced ERP and DMS systems, with aims to reduce costs through nationwide procurement. 䊶Jan. 2010: Procurement manager Liu Shiliang announced the company aims to manufacture 90% of axles in-house. 䊶Procures the CURSOR9 engine from SAIC Fiat Powertrain Hongyan. 䊶Apr. 2010: Began construction under a state-level business technology center project located within the Xingma Automobile Park in Ma’anshan. -Site area covers 46,000m², with investment of 270 million CNY. Scheduled for completion at the end of 2011. Planning to undertake development of heavy duty truck chassis, special purpose vehicles, buses, etc., and related parts. 䊶May 2009: Began sales of the Xingkaima series high-end heavy duty truck targeting the overseas market. -Designed by Italy’s Bertone, fitted with engines from Weichai, Cummins, Mitsubishi and Shanghai Hino, and transmissions by ZF and FAST. Fuel economy of 38L/100km, and priced at 250,000-600,000 CNY. Aiming for sales in 2010 of 5,000 units. 䊶Jul. 2009: A weight reduced version of the Xingkaima heavy duty truck, based on Mitsubishi technology, went on sale. Sales in 2009 of 3,000 units. In 2010, aims to increase sales of logistics-use vehicles, lifting the ratio to 60% of total. 䊶As of May 2010, has sale/service bases in 220 countries. -2009: Set up ten new 4S stores. In 2010, offering cash incentives of 2-3 million CNY to dealers setting up new 4S stores. 㵥From 2010: To offer fixed payment cash support to dealers selling over 100 units per year. 䊶Feb. 2009: Exported 100 CNG-powered heavy trucks to Thailand. -Jun. 2008: Signed an agreement worth approx. 30 million USD with Thai company DOUBLE A to supply 1,000 CNG-powered trucks. 䊶Apr. 2009: Customers from Venezuela visited Hualing Automobile, signing a business agreement. 䊶Jul. 2009: Received orders from an Algerian dealer for 500 Xingkaima heavy duty truck. Subsequently reached agreement to supply an additional 1,200 units. -Nov. 2009: Exported 300 heavy duty trucks fitted with Dongfeng Cummins engines and ZF transmissions to Algeria. 䊶Jul. 2009: Exported six HN3250 heavy duty trucks to Swaziland. 䊶Apr. 2010: Signed an agreement to export 100 heavy trucks to Peru. 䊶Jan. 2010: Began construction in the Hengyang Baisha Industrial Park for a 10,000-unit heavy duty truck and 70,000-unit axle project. -Site area covers 2km², with investment of 415 million CNY. Scheduled for completion in Jun. 2011. Following coming on stream, aims for revenues of 3 billion CNY. (Compiled using Xingma Automobile PR materials and various media sources) FOURIN China Automotive Intelligence Forms JV with JAC; Signs Cooperation Agreement HK Motors Yang Rong, the former head of Brilliance Auto who fled from China to the US in 2002 following accusations of business crimes, announced plans in June 2009 to set up Hybrid Kinetic Motors and manufacture some 6 million vehicles annually in China and the US, drawing industry-wide attention (refer to China Automotive Intelligence Issue No. 9, September 2009, pages 40 and 41 for FOURIN’s initial report on the company). As of August 2010, business plans appear to be making forward progress, with a partnership agreement signed with the State of Alabama in the US, and a framework agreement with Jianghuai Motor (JAC) to set up a joint base in Hefei, Anhui. HK Motors’ vehicle project is a plan which, should financing be secured, looks to set up manufacturing bases through preferential allowances from regional governments, and develop production with the acquisition of technology through tie-ups with other firms. In January 2010, Hong Kong-based listed company Far East Golden Resources Group changed its name to Hybrid Kinetic Group Limited and subsequently set up HKMC Equity Investment Fund Management Co., Ltd. in Tianjin to take charge of projects in China. Within the year, four A-stock listed companies are to be acquired, apparently under plans to procure domestic financing. In selecting bases, news media reported that HK Motors was negotiating with various provincial governments, establishing conditions based on sufficient land for construction, a CBU production ceiling, and financing support for acquiring one or more listed companies. Meanwhile, in May 2010, the company acquired total shareholding in Zhejiang GBS Energy Co., Ltd. for 180 million HK Motors: Business Strategy and Developments in China (as of Aug. 2010) Area Details 䊶According to news reports in Feb. 2010, HK Motors plans to invest 60 billion CNY in China for production of powertrain and 3 million CBU. -Phase 1 investment of 40-45 billion CNY to set up production for 3 million engines and 1 million CBU. Slated for operation in 2012. Business 䊶According to news reports in Feb. 2010, HK Motors negotiating with various provincial governments to establish conditions for base selection based on (1) Plan sufficient land for construction, (2) CBU production ceiling, and (3) financing support for acquiring one or more listed companies. 䊶Jan. 26, 2010: Hybrid Kinetic Group Limited (formerly Far East Golden Resources Group) set up HKMC Equity Investment Fund Management Co., Ltd. in Tianjin to take responsibility for financing of projects in China. -Total investment of 2.8 million USD and capitalized at 2 million USD, responsible for trust investment management and investment advisory services. Dr. Huang Chunhua posted as Director, with Fang Dianjun as CEO and Jiang Huicheng as Deputy Director. 䊶In 2010, plans to acquire four A-stock listed companies, including companies from non-automotive fields (according to HK Motors CEO Wang Chuantao in Financing Jun. 2010). -Jul. 2010: Media reported that apparently the first company, Xinchao Industry had been acquired. - According to news reports in Jun. 2010, Ningbo Bird working to build profitability through reorganization in 2010, with negotiations underway at the time with a foreign automaker. Decision expected by Aug. (according to Ningbo Bird Director Xu Lihua). Reports of a high possibility for Ningbo subsidiary Shenma Electric Technology to be reorganized into HKMC. 䊶According to news reports in May 2010, HK Motors was in negotiations with Tianjin Economic Development Area (TEDA), Hefei Economic Development Area in Anhui and Hangzhou Bay New Zone in Ningbo to form partnerships for the formation of CBU production bases. -Of which, the Hefei base slated to manufacture passenger cars to be registered in China, while the Tianjin and Hangzhou bases to produce products for export to the US. -Tianjin base to house HK Motors’ global press, logistics and export centers, with total investment of over 26 billion CNY. 䊶Nov. 17, 2009: HK Motors signed a MoU with Shenyang Oumeng Economy Development Zone for production of hybrid powertrains. -HK Motors invested 10 billion CNY, with agreement reached for production of engines, transmissions and motors for 1 million vehicles. -Should a production ceiling under support from Shenyang Oumeng Economy Development Zone be gained, a further 10 billion CNY to build a plant for the manufacture of 1 million CBU is planned. -In the case that the production ceiling is not gained, plans to set up a plant to manufacture 200,000 SKD sets of passenger cars. Production 䊶May 2010: Hybrid Kinetic Group announced it had acquired 100% shareholding in Zhejiang GBS Energy Co., Ltd. for 180 million CNY. -Zhejiang GBS Energy was formed in Jul. 2007 to manufacture lithium-ion batteries. Set up with a 4,000m² plant in Yuyao County, Ningbo, fitted with one lithium-ion battery production line with annual production capacity of 40,000 KAH. As at the end of 2009, total assets of 17.97 million CNY, with income during the year of 1.59 million CNY. 䊶Aug. 2010: Tianjin-based HKMC Equity Investment Fund Management signed a framework agreement with Jianghuai Motor (JAC) to set up Anhui HK Motors in Hefei, Anhui. Submitted approval consent to the government. -50-50 investment by both companies, to be capitalized at 700 million CNY. Total investment of 2 billion CNY to set up a new company with business contract period of 25 years. -Over the coming eight years, plans to manufacture 1 million CBU, powertrains for 1 million vehicles, and 1,200 KWH lithium-ion batteries. Forecast to invest 30 billion CNY to set up production facilities. Sales 䊶To set up a new sales company to be responsible for establishing sales network. 䊶Jan. 2010: Hong Kong-based listed company, Far East Golden Resources Group changed its name to Hybrid Kinetic Group Limited. 䊶May 18, 2010: Hybrid Kinetic Group appointed Tsinghua University chair professor, Song Jian, as independent non-executive director. Other -Song Jiang, deputy chief of the university’s automotive engineering R&D institute, also deputy executive of the State Key Laboratory of Automobile Safety and Energy Reduction and expert supervisor for the Beijing government. (Compiled using PR materials of HK Motors and various media sources) HK Motors: Project Outline and Plan for China (as of Aug. 2010) Hybrid Kinetic Motors Zhejiang GBS Energy Co., Ltd. Tianjin HKMC Equity Investment Fund Management Co., Ltd. Global press, logistics, export center Partnership with Yantai Municipality (TEDA) Three A-stock Listed Partnership with provincial government Companies Four A-stock Listed Partnership with provincial government Companies Note: Dotted lines indicate in the planning stage. FOURIN China Automotive Intelligence Production Partnership with Ningbo Municipality (Ningbo Bird) Financing (Xinchao Industry) Base to gain CBU production ceiling (Anhui Hefei) Production for export to the US (Hangzhou Bay New Zone, Ningbo) Powertrain production base (Shenyang Oumeng) (Compiled using PR materials of HK Motors and various media sources) with US State; Challenging Tie-up with Engineering Firm Vehicle Makers㩷 CNY, a strategic move for HK Motors to gain a lithium-ion battery base as part of its aims to manufacture hybrid vehicles in China. Moreover, in August 2010, HK Motors formed a partnership with JAC to set up Hybrid Kinetic’s first production base in China, progress of which is expected to run smoothly. Nonetheless, with total investment amounting to a massive 30 billion CNY, fears are brewing over HK Motors’ ability to procure necessary financing. In the US, 1.32 billion USD is to be invested during 2010 to set up annual production capacity of 1 million units in Alabama by 2016, with plans to introduce facilities including press, body, painting and CBU assembly lines. For this end, HK Motors looks to procure financing of 1 billion USD in 2010 via subsidiary investment fund Alabama Center for Foreign Investment, LLC (ACFI). It is planned to solicit 2,000 immigrant investors — to qualify for the US EB-5 visa for permanent resident status as an immigrant investor, applicants are required to make investment of 1 million USD in urban cities, or 500,000 USD in rural areas — with EB-5 visas received from the US Citizenship and Immigration Services in June 2010 part of ACFI’s first step in its immigrant investor project. However, in fiscal 2009, a total of 4,218 people received approval to enter the US as immigrant investors, thereby for HK Motors, gathering almost half this number is likely to prove difficult. Meanwhile, with announcement made in June 2010 that ties with Italian engineering firm Italdesign Giugiaro had been dissolved, another issue for HK Motors, which lacks its own development capacity, is to search for a new engineering partner.㩷 㩷 㩷 㩷 㩷 㩷 (Yixian WANG) HK Motors: Business Strategy and Developments in the US (as of Aug. 2010) Area Details 䍃According to news reports in Feb. 2010, HK Motors plans to invest 10 billion USD in the US for the construction of production bases in Alabama, Mississippi and Georgia to manufacture 1 million hybrid vehicles respectively. Business 䍃Plans to invest 4.31 billion USD to build up annual production capacity (APC) in Alabama to 1 million units by 2016. Plan -Of which, planning to inject 3.43 billion USD into production facilities and 880 million USD into R&D. -In 2010, plans to invest 1.32 billion USD in Alabama to set up production facilities, including press, body, painting and CBU assembly plants. 䍃Feb. 2010: Through Hybrid Kinetic Group Limited (formerly Far East Golden Resources Group) subsidiary Alabama Center for Foreign Investment, LLC (ACFI), planning to solicit 1 billion USD. Funds to be appropriated to the construction of a production base in Alabama and a portion to R&D costs. -ACFI aims to gather 2,000 immigrant investors in 2010 (Calculated at 500,000 USD investment per person, possible to reach 1 billion USD). Financing -In 2011, plans to solicit 5,000 immigrant investors, raising a further 2.5 billion USD. -According to the website of the US Citizenship and Immigration Services (USCIS), approved immigrant investors in FY2009 (Oct. 2008-Oct. 2009) increased by 4,218 persons from the 1,443 in the preceding year. 䍃Jun. 2010: As the first item of the ACFI immigrant investor project, received EB-5 visas from USCIS. 䍃By 2016, plans to set up APC in Alabama for 1 million CBU, with three production lines for passenger cars, off-road vehicles and MPVs, and light trucks (Unit: 1,000 vehicles) (according to HK Motors CEO Wang Chuantao in Jun. 2010). Production Line Model 2012 2013 2014 2015 2016 2017 2018 Total ZD-J3 3 150 160 160 160 160 160 953 -Passenger car unit includes entry level mid-size cars, mid-size cars and No.1 Line ZD-T 3 62 62 70 80 80 80 437 luxury cars. Off-road/MPV unit includes off-road vehicles, SUVs and MPV. 0 45 77 80 90 90 90 472 (Passenger Car) ZD-J2 ZD-J1 0 43 77 80 80 80 80 440 Production Truck unit includes 5t and smaller pickup and light trucks. ZD-CUV 0 0 30 70 100 100 100 400 No.2 Line ZD-SUV 0 0 30 70 100 100 100 400 -Phase 1 project APC planned to reach 300,000 units by 2013, phase 2 to (Off-road/MPV) ZD-MPV 0 0 30 70 95 95 95 385 reach 600,000 units by 2015 and 1 million units by 2016. ZD-L Truck 0 0 0 3 110 110 110 333 No.3 Line ZD-L VAN 0 0 0 3 100 100 100 303 (Light Truck) 㵥In 2016, aims to employ 18,688 persons, of which assembly worker number ZD-L Combi 0 0 0 3 85 85 85 258 Total 6 300 466 609 1000 1000 1000 4381 to reach 10,400. 䍃Of vehicles manufactured in the US, 70%, 20% and 10% to go on sale in the Americas, Asia and Europe respectively. Sales 䍃Plans to offer users 50,000 miles or four years worth of free natural gas. 䍃According to news reports in Jan. 2010, HK Motors announced agreement had been reached with major German powertrain R&D company, FEV to work together in the development of vehicle powertrains (announcement by Yang Rong). -Toyota’s original concept hybrid technology and 1st generation hybrid technology introduced from FEV. 䍃Jul. 2009: Acquired nanotechnology engine technology from The University of Birmingham (announcement by Yang Rong). Development - Nano technology of The University of Birmingham commonly used in the IT sector. 䍃Jun. 2010: Italian engineering firm, Italdesign Giugiaro, announced it had dissolved ties with HK Motors due to becoming a subsidiary of VW. - Jan. 19, 2010: HK Motors and Italdesign Giugiaro signed a four-year partnership deal for CBU design and development in Alabama worth a total of 500 million USD. Italdesign Giugiaro was to develop 10 hybrid vehicle models, with plans to launch in 2013. (Compiled using PR materials of HK Motors and various media sources) HK Motors: Project Outline and Plan for the US (as of Aug. 2010) Hybrid Kinetic Motors Financing Immigrant Investor Project Production Alabama State Mississippi State Georgia State 2012 Operation Sales Of vehicles manufactured in the US, 70%, 20% and 10% to go on sale in the Americas, Asia and Europe respectively. Note: Dotted lines indicate in the planning stage. Ties with Italy’s Italdesign Giugiaro dissolved in Jun. 2010 Technology Powertrain FEV (Germany) Engine Technology The University of Birmingham Engineering Italdesign Giugiaro 㬍㩷 (Compiled using PR materials of HK Motors and various media sources) FOURIN China Automotive Intelligence Ford: Aims to Transform China Business After Foreign Automaker Ford’s China strategy will take a different turn with the breakup and restructuring of Chang’an Ford Mazda. Although currently Ford and Mazda jointly operate the venture with Chang’an Automobile, Mazda is scheduled to pull out of the company in 2012 and the venture will be evenly divided between Chang’an Automobile and Ford. In March 2010, Ford sold Volvo Cars, whose products have been produced at Chang’an Ford Mazda, to Geely Automobile. In the coming years, Ford will have no relationship with Mazda and Volvo Cars and will have to operate in China on its own. In January 2003, Ford commenced production of the Fiesta passenger car model at Chang’an Ford, a 50/50 joint venture with Chang’an Automobile in Chongqing. In March 2006, Mazda acquired 15% of the venture as a result of which its name was changed to Chang’an Ford Mazda. The Chongqing plant manufactures the Ford Mondeo and Focus models, as well as the Volvo S40 and Mazda3. In September 2007, the venture’s Nanjing plant commenced operation, manufacturing the Ford Fiesta and Mazda2, using stamping, welding, coating and other technologies from Mazda. Although the Chongqing and Nanjing plants have been operated by Chang’an Ford Mazda, the Chongqing plant will be Ford: Business Operation in China ˘Shifting Focus to China˚ 䯂 Dec. 2009: Transferred its Asia-Pacific Regional Headquarters from Bangkok to Shanghai. ˘Chang’an Ford Mazda˚ ■Change in joint venture partners 䊶Scheduled breakup of the Chang’an Ford Mazda tripartite joint venture. Each partner wants to become to be able to set up production planning under its own term. After restructuring, Chongqing plant will be home of Chang’an Ford, a 50/50 JV between Ford and Chang’an Automobile, and Nanjing plant will accommodate Chang’an Mazda, a 50/50 JV between Mazda and Chang’an Automobile. -May 2010: Chang’an Ford Mazda submitted an application to the National Development and Reform Commission regarding the venture’s structural change. -Restructuring is expected to be completed by 2012. -According to media sources, there have been many difficult production adjustment cases under the current joint management by Chang’an Automobile, Mazda and Ford. ■Product strategy 䊶Plans to launch four models by 2013 (announced by Chang’an Ford Mazda president Shen Yingquan in May 2010) 䊶Sep. 2009: According to media sources, production of the new Global C-based Focus is planned in 2012 at Chongqing No. 2 plant. Also plans to launch high-end sedans and SUVs. -The Global C-based Focus is 10% larger than the old version. Planned to be simultaneously launched in Europe and the US in the beginning of 2011. -Among high-end sedans, it is set to rival with GM’s Buick. 䊶May 2010: According to media sources, Ford plans to develop its own independent brand and deepen its relationship with Chang’an Automobile in the new energy sector. 䊶Plans to equip the Mondeo-Zhisheng, which is scheduled to be launched in 2010, with Eco Boost GTDI engine and Power Shift dual clutch. Improved fuel consumption by 20% and reduced carbon dioxide emission by 15%. -Apr. 2010: Announced the world premiere of the 1.0L Eco Boost GTDI engine-equipped Start concept car at the Beijing motor show. The Eco Boost GTDI engine is the core of its powertrain strategy. ■Production related trends 䊶Sep. 2009: Decided to build a second plant in Chongqing by investing 490 million CNY. Plans to manufacture 150,000 units of the Focus annually from 2012. The facility is designed to have a maximum annual capacity of 300,000 units. 䊶Aims to increase local procurement ratio of Chang’an Ford to 90% or higher. 䊶Dec. 2009: According to media reports, the production contract of Ford, Chang’an Automobile and Volvo Cars outlines the planned production of the Volvo S40 until 2015 and the Volvo S80 until 2018 by Chang’an Ford. 䊶Feb. 2010: According to media reports, Chang’an Automobile has already concluded a ten-year production deal of the Volvo S60 with Volvo Cars. 䊶Aug. 2010: Geely Automobile decided to establish a production base for Volvo brand cars in Shanghai. Plans to manufacture 300,000 units of the C30 and V70 from 2012. ˘Jiangling Motors˚ 䊶Jan. 2010: Ford temporarily halted production of the Transit at Jiangling Motors after Toyota recalled some of its products due to accelerator pedal problems. Ford procured accelerator pedals for its China-made Transit model from US company CTS which also supplied the recalled Toyota models. Approx. 1,600 units of the Transit have been already equipped with accelerator pedals from the same source. 䊶Plans to complete construction of a new MPV plant around the end of 2012. Plans to use Ford technology and manufacture MPV products under Ford and JMC brands. -First phase: Plans to complete the plant by the end of 2012 and commence full-scale production in 2013 with annual production capacity of 200,000 units. Investment: 2 billion CNY. -Second phase: Plans to add another 100,000 units annual production capacity in 2014. Follow-on investment: 1 billion CNY. 䊶Plans to boost production at Jiangling Motors existing plant from 170,000 units to 210,000 units in 2013. -Consequently, Jiangling Motors’ annual production capacity is expected to increase from 170,000 units at beginning of 2010 to 50,000 units in 2015. 㩷 (Compiled using various media sources) Ford: Partition Chart of Chang’an Ford Mazda (As of Aug. 2010) Chang’an Group FAW 52.96% Suzuki PSA 50% 49% Chang’an Suzuki Jiangling Holding 50% Chang’an PSA 51% 50% FAW Car 4% 41.03% Jiangling Motors FAW Mazda Sales 30% 56% 40% Consignment Chang’an Automobile Ford Mazda 45.55% 50% 35% 15% Chang’an Ford was established as a 50/50 JV by Chang’an Automobile and Ford. Changed name to Chang’an Ford Mazda after capital participation by Mazda in Mar. 2006. 䂰Produced Brands Volvo Ford sold Volvo Cars to Geely in Mar. 2010. Geely plans to build a Volvo production plant in China. Ford 䂰New Owner Geely Automobile Chang’an Ford Chang’an Ford will be 50/50 owned by Ford and Chang’an after approval by the Chinese government. Mazda Chang’an Mazda Note 1: Suzuki’s share in Chang’an Suzuki includes Sojitz’s 14% stake. Note 2: Changhe Suzuki, a JV between Suzuki and Changhe Automobile is omitted. FOURIN China Automotive Intelligence Chang’an Mazda will be 50/50 owned by Mazda and Chang’an after approval by the Chinese government. (Compiled using various media reports) Dissolution of JV with Mazda, Sale of Volvo Cars Vehicle Makers㩷 home of Chang’an Ford and the Nanjing plant will accommodate Chang’an Mazda, Ford and Mazda forming two separate joint ventures with Chang’an Automobile as their local partner. In May 2010, Mazda completed production transfer of the Mazda3 from Chongqing to Nanjing and restructuring is expected to be completed by 2012. Ford’s China operation seemed like it was hampered by late start, although its Ford: Passenger Car Production and Market Share in China (2005-2009, YTD May 2009/2010) (1,000 vehicles) 500 9.1% 8.7% 450 400 350 Ford/Mazda 300 250 3.5% 200 2.8% 150 100 Mazda 50 Ford 0 2005 2006 GM (reference) 7.9% 7.1% 8.1% 4.4% 7.4% 3.9% 7.1% 3.8% 3.7% 3.9% 2007 2008 2009 capacity is planned to be increased by 50% in the future. The new plant is scheduled to launch the Global C platform-based Focus and Ford aims to position the Global B platform-based Fiesta, launched in China in January 2009, as its core product. However, since the launch of four models is too few until 2013, the key to success is the sales expansion of B and C platform-based models. small vehicle production volume in the US surpassed GM in 2009, but production in China was less than half of GM. However, Ford aims to resume offensive in the coming years centered on production capacity expansion and the Global B and C platforms. Ford’s second plant with annual production capacity of 150,000 units is under construction. After going on stream in 2012, the new plant’s annual production YTD May 2009 (Kiyoko YAMAMOTO) Ford: Principal Locally-Made Passenger Cars in China Model 10% 9% 8% 7% 6% 5% 4% 3% 2% 1% 0% YTD May 2010 Note: Columns indicate production volume (left scale). Lines indicate market share (right scale). (Compiled using data from CAAM) Platform/Segment Production Start Fiesta hatchback/sedan C195→Global B B Jan. 2009 Focus C1 C Aug. 2006 New Focus Global C C 2012 Mondeo C1-Plus (EUCD) D Mar. 2004 S-MAX C1-Plus (EUCD) MPV Mar. 2007 Ecosport Global B SUV Sep. 2010 Note: Includes some estimates by FOURIN. (Compiled using various media sources) Ford: Outline of Complete Vehicle and Powertrain Production Bases in China Current Production Base Future Production Base Location Established (Operation Start) Chang’an Ford Chongqing (Chongqing No.1 plant) Apr. 2001 䋨Jan. 2003䋩 Chang’an Ford Chongqing (Chongqing No.2 plant) 2009 䋨2012 plan䋩 Chang’an Ford Mazda Chang’an Mazda (Nanjing Plant) Nanjing, Jiangsu Apr. 2005 䋨Sep. 2007䋩 Chang’an Ford Mazda Engine Nanjing, Jiangsu Sep. 2005 䋨Apr. 2007䋩 Nanchang, Jiangxi Listed since Nov. 1993 Jiangling Motors Products Annual Production Capacity Mondeo, Focus, Volvo S40, S-MAX, Mondeo-Zhisheng, Volvo S80 290,000 units Ownership Notes 䍃 Mar. 2006: Capital participation by Mazda. 䍃 Chongqing No. 1 plant manufactures medium/large vehicles, while Nanjing 150,000 units plant produces small vehicles. (initial) 䍃Chongqing No. 2 plant will be able to ↓ manufacture all models built on the C1 300,000 units platform. (target) 䍃Engine plant is simultaneously built with Fiesta (transfer to Chongqing No. 2 plant. 160,000 units Chang’an Chongqing 䍃 Chongqing plant will be home of (2010) Automobile scheduled), Mazda2, Chang’an Ford and Nanjing plant will ↓ 50%, Mazda Mazda3 (transfer accommodate Chang’an Mazda by around 200,000 units 50%* after share from Chongqing in (2012 and after) 2012. transfer May 2010) Chang’an Mazda BZ series 䍃 Supplies Chang’an Ford Mazda’s Automobile (1.3L/1.6L) engines 350,000 units Chongqing and Nanjing plants, Chang’an 50%, Ford 25%, and their parts Automobile, FAW Car, etc. Mazda 25% 䍃1995: Tie-up agreement with Ford. Jiangling Motor 170,000 units of 䍃Dec. 1997: The Transit came off the line. Holding 41.03%, Transit which 50,000 䍃Also manufactures JMC brand trucks and Ford 30%, others Transits pickup trucks. Chang’an Automobile 50%, Ford 50%* after share transfer Focus etc. Note: As of Jul. 2010, Chang’an Ford Mazda was 50% owned by Chang’an Automobile, 35% by Ford and 15% by Mazda. (Compiled using company PR materials and various media sources) Ford: Vehicle Production by Automaker, Brand and Plant in China (2005-2009, YTD Jun. 2009/2010) (Unit: vehicles) Automaker Chang’an Ford Mazda Brand Plant Volvo Ford Volvo Ford Mazda Ford Mazda Ford Chongqing No.1 Chongqing No.1 Chongqing No.1 Chongqing No.1 Chongqing No.1 Nanjing Nanjing Chongqing No.1 Jiangling Motors Ford Ford Brand Total Nanchang Segment E2 Model Volvo S80 Mondeo D Volvo S40 Focus C Mazda3 Fiesta B Mazda2 MPV S-MAX Total of which Ford share Small Bus Transit 2005 0 38,600 0 12,760 0 8,467 0 0 59,827 100% 19,441 79,268 2006 2007 2008 2009 (YOY Growth) 0 48,670 3,800 79,482 3,541 2,420 0 0 137,913 95% 22,949 153,521 0 48,073 6,307 126,650 37,621 0 2,466 5,224 226,341 82% 26,059 206,006 0 38,040 5,452 113,792 25,792 334 13,956 3,726 201,092 80% 26,160 182,052 8,798 (-) 44,100 (15.9%) 6,178 (13.3%) 135,760 (19.3%) 49,694 (92.7%) 49,050 (14,585.6%) 22,250 (59.4%) 4,400 (18.1%) 320,230 (59.2%) 75% (䂯5P䋩 33,186 (26.9%) 266,496 (46.4%) YTD Jun. 2009 2,803 20,026 2,840 60,549 20,940 18,870 8,650 1,747 136,425 77% 13,871 115,063 YTD Jun. 2010 6,127 27,224 3,068 81,678 22,048 39,825 15,911 2,938 198,819 79% 24,252 175,917 (YOY Growth) (118.6%) (35.9%) (8.0%) (34.9%) (5.3%) (111.0%) (83.9%) (68.2%) (45.7%) 䋨2P䋩 (74.8%) (52.9%) (Compiled using data from CAAM) FOURIN China Automotive Intelligence Daimler: Expands Localization to Commercial Foreign Automaker In 2009, Daimler AG’s passenger car sales (Mercedes-Benz, Smart and Maybach) in China increased 77% year-on-year to 68,500 units according to a Daimler announcement. The driver of overall growth was the Mercedes-Benz S class which sold 15,000 units accounting for over 20% of all sales. Amid dwindling demand for luxury cars in advanced countries due to the global economic downturn, the buying spree of China’s wealthy class remained high, China becoming the largest market for the S class. Daimler is clearly challenging BMW whose sales target in China is 120,000 units for 2010. Daimler aims to boost sales by 45% year-on-year in 2010 to 100,000 units centered on the new E class. It plans to surpass BMW around 2011 and expand sales to 300,000 units in 2015. As Daimler’s global sales volume fell by a whopping 25.2% year-on-year in 2009, it can be said that the German automaker at last began to focus on its operation in China which has become the world’s largest vehicle market. In order to make up for its late start in China, Daimler is actively investing in its China operation and aiming to inject 3 billion EUR into China in the next few years in 2010 and after. Daimler has indicated that it has recognized that it is indispensable to expand its local lineup and enhance its local production system in order to increase sales in China. Daimler introduced the stretched version of the E class, specifically developed for the Chinese market, at Beijing Benz-DaimlerChrysler Automotive Co., Ltd. in July 2010 and plans to raise its annual production capacity from 25,000 units as of early 2010 to 100,000 units by 2012 and to 300,000 units by 2015. Daimler introduced the Vito and Viano MPV models at Fujian Daimler Automotive Co., Ltd. which began full-scale operation in June 2010. The venture aims to enter China’s high-end small commercial vehicle market and raise annual production capacity from 20,000 units to 40,000 units in the future. Additionally, Daimler is planning to build a new engine plant which is Daimler: Business Plans in China 䋼Business Plan䋾 䊶With the expansion of sales of the S class, sales volume in China went up 77% year-on-year to 68,500 units in 2009 (Daimler’s announcement). S class sales reached 15,000 units. 䊶Centered on the E class, Daimler aims to boost sales 45% year-on-year to 100,000 units in 2010 and to 300,000 units (50% domestic made) in 2015. 䊶Plans to invest 3 billion EUR in passenger car, commercial vehicle and engine projects in China in 2010 and after. 䋼Product Strategy䋾 䊶Focus on product line expansion from the luxury S class through sports cars, SUVs, the AMG series to the Maybach ultra luxury brand. Furthermore, introduction of the small Smart brand. 䊶The S series controls over 40% of China’s luxury car market. China has become the largest market of the S series. Plans to expand the product portfolio of the model. 䋼Product Launches (Domestic Made)䋾 䊶May 2010: Launched the Vito and Viano MPVs manufactured by Fujian Daimler. Entry into the high-end small commercial vehicle market. 䊶May 2010: Introduced the C180, entry edition of the C series (powered by 1.6L Kompressor engine). 䊶Jul. 2010: Launched the E300L, stretched version of the new E class (140mm longer). 䊶Plans to introduce the Sprinter MPV at Fujian Daimler. 䋼Sales Network䋾 䊶Plans to expand the sales network of Mercedes-Benz passenger cars from 141 dealerships as of the end of 2009 to 180 in 2010. 䊶Plans to expand the sales network of Fujian Daimler to 42 dealerships by the end of 2010, to 54 in 2011 and 77 by the end of 2014. In addition to primary cities, such as Beijing and Shanghai, Daimler plans sales network development in secondary and tertiary cities as well. 䋼Green Vehicle Strategy䋾 䊶May 2010: Signed a contract with BYD on a joint venture to develop electric vehicles. The venture was set up in Shenzhen to develop electric vehicles for the Chinese market. -Company name: Shenzhen BYD Daimler New Technology Co., Ltd. -Ownership: Daimler 50%, BYD 50%. -Registered capital: 600 million CNY. -Activities: Uses Daimler’s architecture development technology and BYD’s battery and E drive technology which meets China’s battery-related technical standards. The facility, which is jointly established by the two partners, will sell products under a new brand shared by the two companies. -Plans to enter the Chinese market in 2013. -Plans to use parts of BYD’s existing sales network. As of Apr. 2010, Daimler had already dispatched ten technicians to BYD in order to begin full-scale development work in 2010. 䊶Daimler plans to introduce the electric version of the Smart in China in 2010 for testing purposes (Announced by Ulrich Walker, Chairman of Daimler Northeast Asia Ltd.). 䋼Capacity Expansion䋾 䊶May 2010: Beijing Benz announced its plan to build an engine plant, scheduled to go on stream in 2013, for an investment of approx. 2 billion CNY. -Through the localization of engines, Daimler can greatly improve local content from the current approx. 40%, raise competitiveness and aim for supplying government entities. 䊶Beijing Benz aims to raise annual production capacity of complete vehicles from the current 25,000 units to 80,000-100,000 units by 2012 and to 300,000 units by 2015. 䋼Procurement Trends䋾 䊶 As of the beginning of 2010, the local procurement rate of Mercedes-Benz was over 45%. Beijing Benz procures parts from 600 companies, of which 84 are Chinese. 䊶As of Jun. 2010: China-made products, such as radios and wire harnesses are already being shipped to Daimler in the US and Germany. 䋼Commercial Vehicle Business䋾 䊶Jul. 2010: Daimler announced the establishment of a 50/50 joint venture in China with Beiqi Foton to manufacture medium and heavy-duty trucks. Both companies invested approx. 720 million EUR in the project. -Company name: Beijing Foton Daimler Automotive Co., Ltd. -Daimler will supply diesel engine and non-gasoline technologies. The venture will develop low-price commercial vehicles based on Foton’s Auman brand. Aims to venture into other Asian markets besides China. Plans to start engine (OM457) production in 2011 and begin installation of engines in 2012. Plans to manufactures engines at Foton’s existing engine plant. -Sales target for the 2012 to 2015 period is 100,000 units per year. -Both companies announced the establishment plan of the venture which took four and a half years to be realized. 㩷 (Compiled using various media sources) Daimler: Outline of Products Aimed to Boost Sales in China Model: E class stretched version Domestic made: Beijing Benz Engine: 1.7L Production start: Jul. 2010 Retail price: From 515,000 CNY Model: C180 Domestic made: Beijing Benz Engine: 1.6L Production start: May 2010 Retail price: From 308,000 CNY㩷 FOURIN China Automotive Intelligence Model: S class Imported Engine: 2,996/3,498/5,461cc Retail price: From 1.1 million CNY Model: Viano Domestic made: Fujian Daimler Engine: 2,496cc Production start: May 2010 Retail price: From 393,000 CNY㩷 Model: Vito Domestic made: Fujian Daimler Engine: 3,199cc Production start: May 2010 Retail price: From 361,000 CNY Vehicles, Engines, EVs; Complete Focus on China Vehicle Makers㩷 scheduled to start operation around 2013 and supply Beijing Benz and Fujian Daimler. The establishment of an engine plant outside its home country of Germany is the first for Daimler, expressing the German automaker’s keen focus on China. The move will greatly improve Daimler’s local parts procurement ratio which has been around 40%. Daimler not only focuses on the luxury car segment, but also actively invests in the green vehicle sector. In May 2010, Daimler agreed with BYD Co., Ltd. to establish a joint venture company to jointly develop electric vehicles for the Chinese market under a new brand. Their tie-up is deeper than the one between BYD and Volkswagen AG which signed a memorandum of understanding on joint development of electric vehicles in June 2009. With the use of BYD’s battery technology which meets Chinese standards, Daimler aims to promptly enter and establish its presence in the Chinese electric vehicle market which is expected to gain momentum in 2011 and after. Regarding passenger car production with BYD, it will be difficult to gain approval from the Chinese government because Daimler already had two local joint venture partners namely Beijing Automotive Industry Holding Co., Ltd. (BAIC) and Fujian Motor Industry Group Co., Ltd. (FJMG) as of July 2010. Although FJMG agreed in July 2009 with BAIC to transfer its share in Fujian Daimler, talks were on hold as of July 2010. If the share transfer goes underway, Daimler can form a passenger car joint venture with BYD, however, it appears that their relationship worries BAIC which might be why talks have stalled between BAIC and FJMG. In the commercial vehicle sector, Daimler at last established a joint venture in July 2010 with Beiqi Foton Motor Co., Ltd. to manufacture medium and heavy-duty trucks and engines. The venture will develop low-price medium and heavy-duty trucks based on the Foton brand’s Auman series. Products are planned to be sold not only in China, but also in other Asian markets. (Kiyoko YAMAMOTO) Daimler: Business Relationships in the Complete Vehicle Sector in China (As of Jul. 2010) 䇴Local partners䇵 䇴Joint venture bases䇵 Beijing Benz-DaimlerChrysler Automotive Co., Ltd. (Est: Aug. 2005) E/C class production. APC: 25,000 units (100,000 units in 2013). Plans new engine plant. Daimler㩷 AG 50% Daimler Vans Hong Kong Ltd. Daimler and Foton announced their JV plan in Nov. 2006. After Daimler’s failure to acquire a stake in Foton in 2007, the JV was established in Jul. 2010. Medium/large commercial vehicle joint venture (Announced est. in July. 2010) APC: 100,000 Auman brand trucks, 45,000 OM457 engines. 50% 68% 50% 50% Fujian Daimler Automotive Co., Ltd. (Production start: Jun. 2010) APC: 20,000 Vito/Viano vans. 50% Although BAIC concluded an agreement to acquire a 40% stake in Fujian Daimler from FJMG, talks were broken off as of Jul. 2010. 㬍 Fujian Motor Industry GroupCo., Ltd. (FJMG) 50% 50% Media report on FJMG’s purchase by BAIC. 37.74% Beiqi Foton Motor Co., Ltd. 32% Taiwan’s China Motor Corp. Beijing Automotive Industry Holding Co., Ltd.(BAIC) Shenzhen BYD Daimler New Technology Co., Ltd. Research and technology center to develop electric cars under a new brand in China. Planned launch: 2013. BYD Co., Ltd. 50% (Compiled using various media sources) Daimler: Passenger Car Production by Brand, Segment and Model in China (2005-2009, YTD Jun. 2009/2010) Brand Beijing Benz Fujian Daimer Segment E2 E1 Total MPV Total E class C class Model 2,005 Viano Vito Total 912 912 912 2,006 5,598 5,598 5,598 2,007 7,018 7,018 7,018 2,008 7,883 7,502 15,385 15,385 2,009 1,040 13,594 14,634 14,634 YTD Jun. 2009 1,032 6,530 7,562 7,562 (Unit: vehicles) YTD Jun. 2010 85 12,524 12,609 2,223 965 3,188 15,797 (YOY Growth) (▼91.8%) (91.8%) (66.7%) ( - ) ( - ) ( - ) (2.1times) (Compiled using data from CAAM) Daimler: Imported Passenger Car Registration by Brand, Segment and Model (2005-2009, YTD May 2009/2010) (Unit: vehicles) Brand Segment F E2 E1 Sports Mercedes-Benz MPV C-MPV SUV Total B Smart A Total Maybach F Total Total Model S Class E Class CLS Class Mercedes-Benz C Class SLK Class CLK Class SL Class CL Class Vito Viano MB100 Sprinter 313 B Class A Class ML Class GLK Class R Class GL Class G Class Forfour Fortwo City Coupe Maybach 62 Maybach 57 2005 5,712 2,251 416 36 277 516 338 99 1 0 0 0 0 0 21 722 0 0 0 27 10,416 0 8 1 9 6 1 7 10,432 2006 6,015 466 479 15 1,146 510 515 119 1 0 0 0 0 0 6 2,100 0 102 26 24 11,524 0 0 0 0 19 1 20 11,544 2007 10,223 124 674 27 2,234 747 806 159 0 0 0 0 0 0 12 3,461 0 1,433 1,109 131 21,140 0 2 0 2 22 0 22 21,164 2008 14,060 66 698 115 1,656 854 1,192 138 1 2 267 1 9 0 6 3,748 0 2,962 1,857 248 27,880 0 0 0 0 20 1 21 27,901 2009 12,961 4,809 884 3 2,498 1,091 839 189 38 0 210 0 0 3,686 8 4,506 3,065 5,171 2,662 151 42,771 19 1,629 0 1,648 10 2 12 44,431 YTD May 2009 5,335 10 294 3 1,049 494 443 70 5 0 67 0 0 713 3 1,812 604 1,823 925 43 13,693 1 0 0 1 6 0 6 13,700 YTD May 2010 7,411 6,475 575 0 688 581 160 81 11 0 0 0 0 2,633 1 2,721 2,393 2,720 1,146 74 27,670 36 991 0 1,027 11 0 11 28,708 (YOY Growth) (38.9%) (647.5 times) (95.6%) (▼100.0%) (▼34.4%) (17.6%) (▼63.9%) (15.7%) (2.2 times) ( - ) (▼100.0%) ( - ) ( - ) (3.7 times) (▼66.7%) (50.2%) (4 times) (49.2%) (23.9%) (72.1%) (2.1 times) (36 times) ( - ) ( - ) (1,027 times) (83.3%) ( - ) (83.3%) (2.1 times) (FOURIN research) FOURIN China Automotive Intelligence Motorcycles: Prod Up 25.3%; Prod Adjustment in Motorcycles etc. In the first half of 2010, China㵭s motorcycle production (two and three wheelers) rose 25.3% compared to the same period of 2009 to 14,854,430 units on the back of global economic recovery and rise in domestic demand triggered by incentives in rural areas. Of which, two wheelers went up 25.1% to 13,796,630 units and three wheelers increased 27.9% to 1,057,800 units. More concretely, among two wheelers, the 100cc and 110cc segments achieved 2,600,311 units and 6,436,349 units respectively, the two accounting for approximately 65% of total production. Looking at production by manufacturer in the first half of 2010, as domestic and foreign demand recovered, the top five companies realized double-digit or better growth. Especially, Grand River Group saw an increase of 34.7% to 1,825,694 units, firmly maintaining the largest production scale. In the meantime, Jialing Industrial and Jincheng Group sustained drops of 3.7% and 1.4% respectively. In the first half of 2010, motorcycle exports centered around the 150cc and smaller segments, rising 57.1% to 4.42 million units. Amid drastic cooling of 2009’s overseas demand due to the financial crisis, the Chinese government raised export tariff refund rate from 9% to 14% in two stages in December 2008 and January 2009 to improve cost competitiveness in foreign markets. While motorcycle export value increased 46% from 1.33 billion USD to 1.95 billion USD in the first six months of the year, China: Motorcycle Volume/Value/Unit Price (YTD Jun. 2009/2010) Export Volume (units) Export Value (USD) Export Unit Price (USD/unit) HS Code Item 87111000 ED㻡50cc 689,785 692,700 (0.4%) 323,482,993 302,948,141 (▼6.3%) 469 437 (▼6.7%) 87112010 50cc䋼ED㻡100cc 340,004 516,831 (52.0%) 118,086,711 167,220,598 (41.6%) 347 324 (▼6.8%) 87112020 100cc䋼ED㻡125cc 1,253,501 2,176,185 (73.6%) 595,047,134 929,557,217 (56.2%) 475 427 (▼10.0%) 87112030 125cc䋼ED㻡150cc 423,651 824,053 (94.5%) 216,588,517 395,824,815 (82.8%) 511 480 (▼6.0%) 87112040 150cc䋼ED㻡200cc 82,339 175,465 (113.1%) 54,474,406 119,266,479 (118.9%) 662 680 (2.7%) 87112050 200cc䋼ED㻡250cc 19,542 31,446 (60.9%) 18,517,982 27,463,349 (48.3%) 948 873 (▼7.8%) 87113010 250cc䋼ED㻡400cc 3,154 2,762 (▼12.4%) 4,900,787 3,281,940 (▼33.0%) 1,554 1,188 (▼23.5%) 87113020 400cc䋼ED㻡500cc 68 - (-) 170,114 - (-) 2,502 - (-) 87114000 500cc䋼ED㻡800cc 582 175 (▼69.9%) 1,024,000 376,212 (▼63.3%) 1,759 2,150 (22.2%) 87115000 800cc䋼ED 37 18 (▼51.4%) 226,454 112,779 (▼50.2%) 6,120 6,266 (2.4%) 2,812,663 4,419,635 (57.1%) 1,332,519,098 1,946,051,530 (46.0%) 474 440 (▼7.1%) YTD Jun. 2009 Total YTD Jun. 2010 (Growth) YTD Jun. 2009 YTD Jun. 2010 (Growth) YTD Jun. 2009 ED: Engine displacement. YTD Jun. 2010 (Growth) (Compiled using data from China Customs) Ranking China: Production of Top 20 Motorcycle Makers by Engine Displacement (YTD Jun. 2009/2010) 1 Manufacturer Grand River Group 2 Loncin Group 3 Lifan Industry 4 Jianshe Industrial 5 Northern Enterprises 6 Zongshen Industrial 7 Northern Ek Chor* 8 Qianjiang Group 9 Jialing Industrial 10 Guangzhou Dayun 11 Guangzhou Motors 12 Wuyang Honda* 13 Sundiro Honda 14 Zengcheng Benma 15 Chongqing Yinxiang 16 Qingqi Suzuki 17 Guangzhou Haojin 18 Jincheng Group 19 Jinan Dalong 20 Jinan Qingqi Period YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 YTD Jun. 2009 YTD Jun. 2010 Two Wheelers (units) 㻡50cc 㻡60cc 0 6,790 2,086 248 25,240 16,264 6,333 5,169 104,141 112,392 95,068 73,893 101,781 111,284 76,178 62,379 78,460 55,589 9,591 13,813 4,464 4,585 0 0 38,421 41,339 0 0 30,491 61,509 0 0 3,220 264 25,113 24,037 38,114 44,415 56,807 57,708 㻡70cc 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 7,304 9,779 775 7,589 9 30 3,690 2,820 0 0 50 0 0 0 14,105 21,125 0 0 0 0 0 0 0 0 0 0 8,889 11,334 0 0 0 0 120 600 157 612 0 0 㻡80cc 0 0 14,537 0 1,400 216 11,504 23,816 0 0 0 970 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 68 0 0 0 0 2 0 0 Notes: *Affiliated group subsidiary. Data published as appear in original source. FOURIN China Automotive Intelligence 㻡90cc 0 0 27,413 21,398 1,620 1,949 0 30 23,768 28,666 3,826 3,723 22,980 27,947 73 0 20,981 40,118 0 0 0 0 0 0 0 0 0 0 3,515 9,079 0 0 0 0 0 7 92 2 6,790 1,620 Three Wheelers (units) 㻡100cc 㻡110cc 㻡125 90,225 112,659 93,464 50,538 69,328 51,322 29,199 57,818 70,715 81,412 53,666 62,151 70,061 79,707 66,359 30,685 39,110 21,258 3,730 5,208 78,725 125,954 73,143 117,455 79,909 138,466 627 2,745 17,525 31,330 8,647 12,188 21,759 11,309 106,852 129,028 5,662 685 4,980 4,663 267,473 868,398 368,413 1,154,489 229,284 252,929 197,874 447,623 148,955 258,493 148,975 396,038 175,750 470,475 336,380 443,701 191,036 143,031 286,381 196,638 93,189 138,519 100,778 139,471 120,451 113,247 171,606 129,719 76,566 250,977 76,018 273,414 65,494 276,170 105,633 186,278 47,301 223,030 74,943 258,027 30,812 257,712 36,592 362,691 27,678 234,895 29,683 329,478 0 145,937 0 282,326 6,070 55,461 40,025 234,962 65,794 55,905 115,063 91,181 117,461 145,044 135,448 197,797 10,839 123,986 11,417 163,738 55,080 59,181 38,527 46,473 18,435 89,029 25,013 125,006 17,406 69,456 29,663 67,594 㻡150cc 129,389 183,343 94,569 121,598 196,938 234,969 7,042 4,903 32,500 49,355 68,305 86,342 31,619 48,145 112,222 172,152 65,291 94,627 61,072 107,866 4,920 14,770 5 6,118 4,020 12,272 60,887 135,520 31,652 61,235 7,674 10,870 53,222 76,947 15,415 14,503 13,873 32,933 11,323 16,461 㻡250cc 0 0 20,917 72,485 59,263 33,893 3,861 2,285 1,247 1,023 2,567 9,520 0 0 1,858 1,991 1,223 2,292 0 0 34 1 0 0 0 0 382 64 4,173 8,198 0 0 33 0 3,515 2,862 1,758 4,112 4,791 13,086 㻡750cc 0 0 852 95 0 321 128 344 0 0 0 0 0 0 0 0 49 53 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 510 0 0 0 㻡50cc 0 0 0 0 0 0 0 0 0 0 0 2,089 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2,396 395 3,633 0 0 0 0 0 0 0 0 0 0 䋾50cc 0 0 18,806 10,822 0 0 2,989 2,789 120,641 109,386 242,883 235,875 81,898 81,230 0 0 66,082 77,210 0 107,513 0 0 0 0 0 0 0 1,598 614 0 0 0 0 0 5,551 4,200 13,662 11,180 4,292 䋾250cc 0 0 8,311 96 0 0 5,011 3,812 0 10,817 0 172 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1,755 4,226 0 0 䋾750cc Total 0 1,355,485 0 1,825,694 347 773,294 33 930,132 0 762,012 0 891,536 0 712,301 0 881,077 0 690,769 39 878,929 0 698,023 379 715,363 0 542,087 0 649,638 0 584,233 0 616,639 1,607 628,572 882 605,065 0 344,724 0 567,370 0 376,667 0 544,593 0 335,721 0 482,734 0 268,287 0 474,403 0 123,427 0 417,310 0 218,339 0 393,176 0 278,826 0 356,303 0 213,127 0 263,675 0 265,276 0 261,588 882 174,467 3,785 254,453 0 182,733 0 195,087 (Compiled using data from CAAM) Response to State 3 Emission, Export Standards Vehicle Makers meet State 3 emission regulations in September of the same year. In June 2010, the China Association of Automobile Manufacturers, its motorcycle subcommittee and 128 motorcycle manufacturers (account for 80% of the industry’s production scale) signed the China Motorcycle Industry Green Environmental Protection Declaration, emphasizing the production and sales of State 3-compliant products and increased investment in environmentally-friendly technology. export unit price fell 34 USD from 474 USD to 440 USD. On July 1, 2010, China issued State 3, the third stage of emission standards, on motorcycles, prompting companies to enhance the launch of regulationcompliant products. Wuyang Honda launched five street-type motorcycles, scooters and other models which meet State 3 emission regulations in July 2009, after which Qianjiang Group enhanced production of seven motorcycle models, such as QJ110-18 and QU150-18C, which In the coming years, due to the rapid recovery of exports, it is expected that the production system of Chinese motorcycle models which meet export requirements will expand, however, fierce market competition will trigger the adoption of new technology which will bring about higher cost. Consequently, small motorcycle makers are likely to face harsh conditions. There is a growing possibility that Chinese manufacturers will step up strategic adjustments, such as consolidations and tie-ups. (Yongxing LI) China: Motorcycle Production by Engine Displacement (2001-2009, YTD Jun. 2009/2010) Three Wheelers Two Wheelers Segment 2001 2002 2003 2004 2005 2006 2007 2008 䇭䇭䇭䇭 ED㻡50cc 1,006,515 973,724 1,163,864 1,060,776 1,247,994 1,402,520 2,162,777 2,497,044 50cc䋼ED㻡60cc 19,026 15,490 1,692 3,283 558 954 3,067 2,149 60cc䋼ED㻡70cc 167,682 115,882 140,642 145,896 305,771 222,151 258,455 319,346 㩿㪬㫅㫀㫋㫊㪀 (YOY Growth) YTD Jun. 2009 YTD Jun. 2010 (YOY Growth) 2009 2,007,175 (▼19.6%) 1,063,368 1,008,211 0 (▼100.0%) 0 0 (-) 57,946 81,699 (41.0%) 122,881 (▼61.5%) (▼5.2%) 70cc䋼ED㻡80cc 56,864 33,661 62,068 23,000 41,167 73,364 93,007 100,470 55,547 (▼44.7%) 28,341 31,872 (12.5%) 80cc䋼ED㻡90cc 405,155 344,180 381,320 273,370 280,020 326,557 378,463 423,337 211,629 (▼50.0%) 106,660 128,979 (20.9%) 90cc䋼ED㻡100cc 3,233,472 2,570,678 2,601,176 2,757,980 2,690,798 3,215,726 3,310,321 3,283,251 2,327,217 (▼29.1%) 1,117,129 1,296,074 (16.0%) 100cc䋼ED㻡110cc 840,004 972,374 1,284,738 1,758,259 2,178,834 2,842,245 3,703,971 4,150,251 4,184,470 (0.8%) 1,965,968 2,600,311 (32.3%) 110cc䋼ED㻡125cc 5,478,800 6,501,637 7,561,818 8,857,208 9,242,668 10,784,716 11,725,460 11,735,294 11,057,995 (▼5.8%) 5,104,686 6,436,349 (26.1%) 125cc䋼ED㻡150cc 536,583 852,794 877,364 1,039,471 1,040,347 1,834,236 2,348,949 3,065,350 3,275,296 (6.8%) 1,429,102 1,973,363 (38.1%) 150cc䋼ED㻡250cc 62,297 55,210 82,513 109,443 187,668 328,939 402,738 355,561 344,279 (▼3.2%) 151,452 231,832 (53.1%) 250cc䋼ED㻡750cc 3,756 6,926 1,020 108 532 3,318 10,209 9,867 6,066 (▼38.5%) 4,016 7,940 (97.7%) 750cc䋼ED 0 0 0 0 0 0 0 0 39 Total 11,810,154 12,442,556 14,158,215 16,028,794 17,216,357 21,034,726 24,397,417 25,941,920 23,592,594 (-) 27 0 (▼100.0%) (▼9.1%) 11,028,695 13,796,630 (25.1%) 35,970 38,196 25,666 21,076 17,549 10,036 13,620 10,594 3,290 (▼68.9%) 3,370 2,518 (▼25.3%) 50cc䋼ED䋼250cc 446,037 483,037 495,301 574,082 495,105 861,314 1,163,599 1,469,408 1,756,288 (19.5%) 789,281 978,230 (23.9%) 䇭䇭䇭䇭ED=250cc 17,194 5,984 23,196 1,594 374 12,477 38,197 49,507 52,689 (6.4%) 23,026 62,885 (173.1%) 250cc䋼ED㻡750cc 7,193 11,115 15,818 18,666 17,301 15,502 12,693 25,820 20,419 (▼20.9%) 10,773 4,690 (▼56.5%) 0 0 0 0 0 0 0 3,817 2,396 (▼37.2%) 910 9,477 (941.4%) 506,394 538,332 559,981 615,418 530,329 899,329 1,228,109 1,559,146 1,835,082 (17.7%) 827,360 1,057,800 (27.9%) 12,316,548 12,980,888 14,718,196 16,644,212 17,746,686 21,934,055 25,625,526 27,501,066 25,427,676 (▼7.5%) 11,856,055 14,854,430 (25.3%) ED㻡50cc 750cc䋼ED Total Total (Compiled using data from CAAM) China: Motorcycle Related Business Trends (Oct. 2009-Jul. 2010) Manufacturer Subject Government support measures Industry forecast Wuyang Honda Details 䊶Jul. 2010: According to China’s Ministry of Commerce, the government disbursed 2.4 billion CNY in incentives for motorcycle purchase in H1 2010, up 1.6 times compared to the same period of last year, supporting the purchase of 4.08 million motorcycles. 䊶Mar. 2010: According to the forecast of China Chamber of Commerce for Motorcycle, China’s motorcycle exports are expected to maintain good performance, raising year-round volume by 20% year-on-year. New product launches 䊶Jul. 2009: Launched five street-type motorcycles, scooters and other models which meet State 3 emission regulations. Production 䊶Sep. 2009: Enhanced production of seven motorcycle models, such as QJ110-18 and QU150-18C, which meet State 3 emission enhancement regulations. Production plan of pure 䊶Apr. 2010: Xie Yisen, secretary of the Yichun Municipal Committee of the Communist Party of China in Jiangxi Province, visited electric motorcycles Qianjiang Motor and exchanged views on lithium-ion battery-powered pure electric motorcycle project in Yichun City. 䊶H1 2010: Commenced small-scale production of hybrid motorcycles. Zongshen Production plan of -Already began hybrid system development with Shanghai Ananda Drive Techniques Co., Ltd. Apparently, it is being developed based Industrial hybrid motorcycles on two existing products. 䊶Mar. 2010: China South Industries Group Corporation’s Qingqi Industrial Park held its cornerstone laying ceremony at Jinan High-tech Development Zone in Shandong Province. Largest motorcycle production base in north China, occupying approx. 733,000m². Jinan Construction of -Plans to invest 768 million CNY in the first phase and reach annual production capacity of 800,000 motorcycles and 1 million Qingqi production plant motorcycle engines by H1 2011. -Plans to manufacture Qingqi, Suzuki and Peugeot-brand products, raise annual production capacity to 3 million units and achieve annual production output of 20 billion CNY. 䊶Oct. 2009: Fujian Zhengxing Group, in cooperation with State-owned Assets Supervision and Administration Commission of Zhenjiang Municipal Government, introduced a plant construction project to manufacture new hybrid motorcycles and wheels. Zhengxing Construction of Located in the Jingkou Industrial Park on a site area of approx. 233,000m㫨, the project will be built in two phases. Wheel production plant -Total investment: 1.18 billion CNY. Annual production capacity will reach 1 million new hybrid motorcycles and 2.5 million wheels. Annual sales revenue and pretax profit are expected to reach 3 billion CNY and 100 million CNY respectively. 㩷 䊶Jul. 2010: According to Xiamen Customs, 57,764 motorcycles were exported through Xiamen in H1 2010, up 62.8% compared to the same period of a year earlier. Export value reached 41.84 million USD (up 73.6%), greatly surpassing peak periods before the 2008 financial crisis. -Exports through Xiamen mostly include medium and small motorcycles and some electric motorcycles. Average export unit price Export Result is 720 USD through Xiamen Customs, however, 400 USD through other Chinese customs stations. Average global retail price of motorcycles is 600 USD. -Taiwan㵭s Sanyang Industry Co., Ltd. operates a motorcycle production base in Xiamen, which is supplied by the local plants of 18 Taiwanese parts makers.㩷 Qianjiang Group (Compiled using various media sources) FOURIN China Automotive Intelligence Commercial Vehicle Transmissions: Booming Local KD Sector In China, the use of commercial vehicle-type automatic transmissions (ATs) and automated manual transmissions (AMTs) is centered on urban fixed-route buses and next-gen heavy-duty trucks. In pursuit to explore the local market, global suppliers, including Allison and ZF, have stepped up local KD assembly of primarily ATs and AMTs since 2000. In the meantime, regarding technological avenues, R&D of AMTs, which possibly offer 20% better fuel consumption and 30% lower manufacturing cost, was incorporated into China’s 863 Program. With government support, Chinese suppliers developed AMTs based on existing manual transmissions (MTs). As practical application and commercialization of AMTs progress in 2010 and after, it is expected that competition with foreign companies will enter crucial stages. Commercial vehicle-type ATs and AMTs are primarily fitted into fixed-route buses, while some are supplied to next-gen heavy-duty trucks. Although there is no official data available, annual demand is estimated to be in the 10,000-unit range. Fixed-route buses often start and stop during operation and the driver must frequently change gears as a result of which demand for ATs and AMTs, which have better handling quality, compared to MTs, is rising. In contrast, long-distance coaches and heavy-duty trucks often run on highways and the driver does not have to frequently change gears, therefore, these products are overwhelmingly equipped with MTs. However, in order to cope with increasingly powerful engines, the development of multi-speed transmissions is underway. Since Chinese suppliers were not up to speed in technology development in the past, AT and AMT supply for commercial vehicles was dominated by Allison, ZF, China: Commercial Vehicle AT and AMT Supply Relationship Manufacturer Product Supplied Vehicles Buses Allison AT Trucks Eaton AMT Buses Customer Huanghai Auto Jiangxi Bailujia Higer Bus Xiamen King Long Yutong Bus Jinghua Bus Ankai Auto Sunlong Bus FAW Jiefang Sinotruk Shaanxi Heavy-duty Hualing Heavy-duty Shanghai Huizhong Youngman Neoplan Foton Motor Xiamen King Long Manufacturer Product AT Supplied Vehicles Buses Buses ZF AMT Trucks Cranes Voith AT Buses Customer Manufacturer Sunwin Bus Xiamen King Long Youngman Neoplan Youngman Neoplan Qijiang Gear Transmission Higer Bus Dongfeng Motor C&C Truck Zoomlion Sanyi XCMG Beijing Gear Works Youngman Neoplan FAW Harbin Gear Box Huanghai Auto Xiamen King Long Sinotruk Yutong Bus Shaanxi Fast Gear Higer Bus Shanxi Datong Gear Zhongtong Bus China North Vehicle Hengtong Bus Dongfeng Motor Huanghai Auto Jinghua Bus Product Supplied Vehicles AMT Buses AMT Buses Buses Trucks Trucks Trucks Trucks Trucks AMT AMT AMT AMT AMT Customer Beijing Bus Sunwin Bus Wuhan Yangzi Hengtong Bus Zhongtong Bus GAC Bus Higer Bus JAC Coaches Huanghai Auto North Neoplan FAW Bus FAW Jiefang Sinotruk Shaanxi Heavy-duty Dongfeng Motor Chongqing Tiema Note: Chinese companies focus on AMT development and many of them are still at the in-vehicle testing phase. Only Qijiang Gear Works and Sinotruk conduct commercial production. (Compiled using company PR materials and various media sources) Global Commercial Vehicle Transmission Manufacturers: AT and AMT Business and Operation Trends in China 䂯Allison 䊶Local assembly: Launched a specialized assembly center for transmission products in Shanghai in May 2005. First such facility of Allison in the Asia-Pacific region. -Entered China in 1981. -Provides AT products to the Chinese market. Expands sales to trucks and buses. 䊶Supply record: Supplied approx. 30,000 ATs to the Chinese market until 2010. Of which, 13,000 units had been supplied to fixed-route buses in Beijing until 2008. 䊶Product promotion -Jan. 2010: Held special test-drive events in cooperation with FAW. FAW equipped dump trucks, semi-tractors and airport fire trucks with Allison-made ATs. -May 2010: Held joint product presentation with Jiangxi Bailujia Business Bus Co., Ltd. at Busworld Asia in Shanghai. Unveiled the T390 and T390R ATs. -Jul. 2010: Held test-drive event of fixed-route buses and tour coaches equipped with Allison’s AT in cooperation with King Long United in Qionghai, Hainan. 䂯ZF 䊶Local assembly: Manufactures ZF Ecomat ATs at its Suzhou plant for urban fixed-route buses and ZF AS-Tronic and ZF AS Tronic lite AMTs at its Hangzhou plant. Local assembly is based on KD kits. 䊶New joint venture talks: According to local media sources in Jun. 2010, ZF has been holding talks with Qijiang Gear Transmission, a local commercial vehicle transmission maker. It appears that the two companies plan to establish a joint venture with annual production capacity of 300,000 units to manufacture commercial vehicle transmissions. Production from ZF’s Suzhou and Hangzhou plants would be transferred to the new facility. 䊶Product promotion -Apr. 2010: Held a test-drive event in Pinghu, Zhejiang in cooperation with MAN, Dongfeng Motor, Youngman Neoplan, Higer Bus and XCMG. Large buses, heavy-duty trucks, semi-tractors and cranes were equipped with ZF AS Tronic AMT. -Apr. 2010: Agreed with Dongfeng Motor and Shandong Yichang Logistics FOURIN China Automotive Intelligence in Shanghai regarding the supply of Tianlong heavy-duty trucks equipped with ZF AS Tronic. Dongfeng Motor received an order for 500 Tianlong heavy-duty trucks equipped with ZF AS Tronic from Shandong Yichang Logistics. The vehicle’s fuel consumption rate is 1.99%-4.99% better compared to regular models. 䂯Eaton 䊶Local assembly: In the commercial vehicle MT sector, Eaton Broke ties with FAW Jiefang Automotive in Sep. 2007 and with Shaanxi Fast Gear in the beginning of 2008, pursuing an independent local business operation. -2007: Established a wholly-owned company in Wuxi, Jiangsu to manufacture transmissions for medium and heavy-duty commercial vehicles. Commenced production in Jan. 2008. -Aug. 2010: Introduced an AT production line (9/10/13/18-speed) with annual production capacity of 40,000 units at the Wuxi plant. Plans to manufacture AMTs in the next 2-3 years (Announced by Eaton Vehicle Group (China) president Wang Zhan in Jun. 2010). -Launched hybrid system AMTs in China, supplying Youngman Neoplan, Beiqi Foton, King Long United and Hengtong Bus. 䊶Product promotion -Apr. 2009: Exhibited the UltraShift PLUS commercial vehicle AMT at the Shanghai motor show. In the same month, Huanghai Automobile displayed the DD6128S01 fixed-route bus equipped with Eaton-made AMT at the 2009 Beijing Road Transport, Urban Fixed-route Bus and Parts Exhibition. 䂯Voith 䊶Local assembly: Established a wholly-owned subsidiary in Shanghai in 2001. -Imported core parts assembly and testing equipment from home plant in Germany to locally assemble DIWA 854.3 and DIWA 864.5 ATs for medium and large fixed-route buses. -Already supplied several thousand units to Huanghai Automobile, Xiamen King Long, Yutong Bus, Higer Bus, Zhongtong Bus, Dongfeng Motor and Jinghua Bus. 䊶New product launch䋺 -Apr. 2010: Launched the DIWA.864.5 AT for fixed-route buses in the Chinese market. (Compiled using company PR materials and various media sources) Assy of Foreign AT, AMT; Chinese Focus on AMT Devt Parts Industry㩷 Eaton and Voith, each operating local KD assembly bases. Although Chinese demand is low, therefore, assembly remains at a small scale, foreign suppliers are building supply ties with local bus makers. In the meantime, although Chinese suppliers advanced AMT development from the mid-2000s under government support, as of 2010 only China National Heavy-duty Truck Group Co., Ltd. (Sinotruk) and Qijiang Gear Transmission Co., Ltd. reached commercial production stage while others are still at the testing stage. Qijiang Gear supplied AMTs for electric fixed-route buses destined for the Beijing Olympics, beginning small-scale production ahead of others. The company aims to sell 1,300 units in 2010. However, it has been reported that talks have been underway since June 2010 about the purchase of Qijiang Gear by ZF. The deal would possibly enable Qijiang Gear to jointly operate its commercial vehicle transmission business with ZF. In the heavy-duty truck segment, China FAW Group Corporation took initiative at the end of 2008 and launched models equipped with AMT. In response, Sinotruk, Dongfeng Motor Corporation and Anhui Hualing Automobile Co., Ltd. released their own next-gen trucks one after another fitted with AMT. Among them, Sinotruk established an independent AMT development project and equipped its own 16-speed MT with WABCO’s transmission control unit, successfully completing AMT development and later setting up a production system with annual production capacity of 30,000 units. In 2010 and after, as Chinese suppliers make full-scale entry into the AMT sector, competition with foreign rivals will heat up. Upcoming challenges will be to set up commercial production system and ensure supply routes. (Junhong CHEN) China: Development and Practical Application of Commercial Vehicle AMT by Chinese Manufacturers Manufacturer Subject Shaanxi Fast Gear Co., Ltd. R&D Shanxi Datong Gear Group Co., Ltd. R&D R&D Qijiang Gear Transmission Co., Ltd. Practical application R&D Beijing Gear Works Practical application R&D FAW Harbin Gear Box Works Practical application China National Heavy-duty Truck Group Co., Ltd. (Sinotruk) China North Vehicle Research Institute R&D Practical application R&D Details 㨯Over 40 technicians has participated in the company’s AMT development project and 22.3 million CNY have been invested in total. Based on DC motor and air solenoid valve technology, the Fast Gear has developed an automatic gearshift system (AGS) and electronically controlled air clutch. Built clutch test stand and integrated AMT performance test stand. -Oct. 2006: In cooperation with Chongqing University, Jilin University and Shaanxi Heavy-duty Automobile, the company submitted its plan called “AMT (2,000nm) for Heavy-duty Automobiles Project” to the 863 Program, acquiring 3 million CNY of development grants. Commenced AMT development in Mar. 2007 and completed design of prototype within the year. Completed in-vehicle testing of prototype in 2008 and moved on to product styling. -Jan. 2010: Development result passed technological testing by government authorities. Apr. 2010: Unveiled a 12-speed AMT at the Beijing motor show. -Regarding development, five AMT prototypes were installed into F2000 and F3000 heavy-duty trucks of Shaanxi Heavy-duty Automobile and underwent test runs of over 10,000km. Tests show that AMTs provide 6% better fuel consumption and 5% better acceleration compared to MTs.㩷 㨯2004: Commenced an AMT development project in cooperation with Dongfeng Motor and Beijing Institute of Technology. Tsinghua University joined the project in 2006 to advance the second phase of development. Submitted the project to the 863 Program. -Equipped Dongfeng Motor’s EQ4195W-406 semi-tractor with Datong Gear’s 12-speed MT (DC12J150T) featuring electronic control to advance AMT development. Nov. 2005: Completed road testing. Tests show that AMTs provide 5% better power output compared to MTs. -2008: Became wholly-owned subsidiary of Sinotruk. Recent progress of the AMT development project is unknown.㩷 㨯2004: Commenced an AMT development project in cooperation with Beijing Institute of Technology. Joint development of AMT for fixed-route buses, using both partners research data. 㨯Jun. 2005: Began in-vehicle testing of two S6-90AMT prototype AMTs. Styling testing was completed in Jul. 2006.㩷 㨯2007: In-vehicle testing of S6-90AMT for Yutong Bus’ ZK6118HG large fixed-route bus. 㨯May 2008: Supplied the 3-speed S3-120AMT to Beijing Bus Works. In 2007, received order from Beijing Bus Works for 50 pure electric bus AMTs on the occasion of the Beijing Olympics. Retail price ranges between 30,000-40,000 CNY, less than half of imported ATs. 㨯2009: Supplied 120 AMTs to Sunwin Bus for fixed-route and event buses. -Of which 60 are 3-speed AMTs for the 12m SWB6121 bus and 60 are 2-speed AMTs for 11m QJ1112 bus. 㨯As sole supplier of AMTs to Weichai’s hybrid engines, Qijiang Gear’s AMT-equipped Weichai hybrid systems are supplied to Wuhan Yangzi, Hengtong Bus, GAC Bus, Higer Bus, JAC Coaches, and Huanghai Automobile. Aims for 1,300 units in AMT sales in 2010.㩷 㨯2004: Commenced an AMT development project in cooperation with Beijing Institute of Technology, using the institute’s design and development achievements. 㨯2005: Completed AMT prototypes were installed into vehicles of North Neoplan and underwent test runs of 15,000km. -Based on MT and dry clutch technology, the company added sensor and ECU technology to combine high efficiency and low cost of MTs and automatic gearshift system (AGS) of ATs. Provides 3%-10% better fuel consumption than ATs. Meets requirements of trucks, fixed-route buses, long-distance and tourist coaches. 㨯Mar. 2006: Commenced supply of AMTs to North Neoplan. The bus maker ordered 100 AMTs which will be installed into large coaches for a tourist company. 㨯Aug. 2006: The Beijing Municipal Science & Technology Commission’s Olympic Electric Vehicle Great Project’s team ordered seven AMTs for electric buses. Completed supply in Oct. 2006. 㨯Feb. 2008: Supplied 20 4A110 AMTs for electric buses for the Beijing Olympics. -The 4A110 is jointly developed with Beijing Institute of Technology based on the 4S110 MT using the institute’s AMT technology. Passed examination of the Beijing Municipal Science & Technology Commission.㩷 㨯2003: Commenced an AMT development project in cooperation with FAW Technical Center and Jilin University. -As technical avenues, the company will adopt hydraulic control technology for buses, motor drive technology for passenger cars and pneumatic control technology for trucks. 㨯2004-2005: Conducted AMT development for trucks. -Procured AMT actuators from Guizhou Honglin Vehicle Electric Control Technology. AMTs provide 5% better fuel consumption compared to MTs. 㨯Aug. 2005: In-vehicle testing for FAW Bus’ Urban MM fixed-route bus model. 㨯Dec. 2008: Supplied five AMTs to an owner of Jiefang J5P semi-tractors. 㨯Apr. 2010: Supplied AMTs to Jiefang J6 heavy-duty trucks exhibited at the Beijing motor show.㩷 㨯2005: Began planning of AMT development project. End of 2006: Set up project. Jul. 2007: Completed AMT prototype. -Added WABCO’s TCU to self-developed 16-speed MT. Sinotruk’s technical center installed 50 AMT prototypes into heavy-duty trucks which underwent test runs of 600,000km total. AMTs provide 5%-10% better fuel consumption compared to MTs.㩷 㨯Dec. 2008: Commenced commercial production of the Smartshift-AMT with annual production capacity of 30,000 units. -AMTs are standard equipment for next-gen A7 heavy-duty trucks launched since 2009.㩷 㨯Jun. 2009: Heavy-duty truck AMT passed technical evaluation. -Development took five years. AMT prototypes were installed into 6x6 heavy-duty trucks of Chongqing Tiema Heavy-duty Trucks and underwent test runs of 6,201km. AMT: Automated manual transmission. AT: Automatic transmission. MT: Manual transmission. (Compiled using company PR materials and various media sources) FOURIN China Automotive Intelligence NORINCO: Prod, Development of Electronics; Chinese Supplier China North Industries Group Corporation (hereinafter referred to as NORINCO) is one of the country’s defense corporations directly subordinate to the State Council, splitting from the former China Ordnance Industry Corporation in 1999. According to official announcements, consolidated revenues in 2008 reached 145 billion CNY. From the 1980s, the group forayed into production for the civilian market, focusing on the automotive industry for which some 40 affiliates undertake business including the manufacture of heavy-duty trucks and mini commercial vehicles, along with vehicle-related parts such as engines, transmissions, braking systems and body parts. Automotive-related revenues in 2008 topped 20.6 billion CNY, accounting for 14% of the entire group. In July 2008, NORINCO invested 15 billion CNY to set up Xi’an NORINCO Technology Industry Park in Shaanxi in an aim to improve the group’s overall advanced technology development function, including fields such as information technology, new materials and energy, and equipment manufacturing. In terms of automotive business, subsidiary research organization Shaanxi Applied Physics and Chemical Research Institute has been utilized under plans to strengthen development and production of rechargeable battery cells for use in automobiles. Moreover, in June 2010, subsidiary China North Industries Electronic Information Technology Group brought into operation a 5 billion CNY industrial park constructed in Nanjing, Jiangsu to strengthen development of electronic information technology and production business. Although few details have been released with regard to products for civilian use, it appears automotive electronic components are to be introduced. NORINCO: Business Developments of Affiliate Enterprises Base Outline Details 䊶Jun. 2010: A 5 billion CNY industrial park constructed in Nanjing, Jiangsu came into operation. Slated to manufacture automotive electronic components for civilian use. 䊶Jul. 2008: Reached agreement with local Xi’an government in Shanxi to build Xi’an NORINCO Technology Industry Park. -Investment: 15 billion CNY. Site Area: 16.3km². Plan to become operational by 2013. -Along with production business in areas such as IT, new materials and energy, chemicals, and equipment manufacturing, also plans to introduce a development base and production lines for vehicles, auto parts and automotive rechargeable battery cells. NORINCO Industrial Parks 䋺Electrochemical Technology Center Project: 98 million CNY invested by Shaanxi Applied Physics and Chemical Research Institute (SAPCRI) for construction. To expand into R&D for high-output lithium-ion batteries, fuel cell batteries, battery cell management systems and battery function testing. 䋺Construction of a lithium-ion battery production line: Set up by SAPCRI through investment of 35 million CNY. 䋺CNGC Xi’an North Qinchuan Group to relocate to the park, with plans to set up one subsidiary manufacturing automotive parts, and a joint venture company manufacturing aluminum wheels. 䊶May 2010: Shanghai Koito Automotive Lamp acquired 51% shareholding in former wholly-owned subsidiary Jilin Ruibao Auto Lamp Co., Ltd. for 31.65 million CNY. -Jilin Ruibao Auto Lamp, previously a state-owned enterprise, incorporated into the Jilin Dongguang Group in Jun. 2005, with annual sales revenues rising from 66.42 million CNY in 2004 to over 100 million CNY in 2009. Business Merger -To manufacture lighting systems for mini vehicles, light and heavy commercial vehicles. APC to supply 200,000 vehicles. To supply CBU makers such as FAW Xiali, FAW Jilin, FAW Jiefang and Hebei Zhongxing. -From 2008, began a partnership with Shanghai Koito Automotive Lamp in the fields of technology development and opening CNGC Jilin new markets. Dongguang Group 䊶Aug. 2009: The Jilin Dongguang Group’s automotive parts industrial park in Changchun, which began construction in May 2008, Corporation went into operation. New Base -Site Area: 145,000m². Plant set up for production of clutches, flywheels and automobile mirrors, etc. -Construction began in Mar. 2006. 䊶Jul. 2009: Set up the Dongguan Automotive Parts Technology Center within the group’s automotive parts industrial park in Technology Changchun Development -Investment of 600,000 CNY. Has technology partnership with two national research institutes and five universities. Has kick started five projects related to key automotive parts. 䊶Sep. 2009: To strengthen supply to Beijing Hyundai, set up a Beijing branch office through 100% own investment. - Investment: 8 million CNY. Site Area: 10,000m². 䊶Dec. 2009: Set up Guangzhou Lingyun Xinrui Automotive Parts Co., Ltd. jointly with Guangzhou Xinrui Development Investment. -Capital: 8 million CNY. -Shareholding: Lingyun Industrial 51%, Guangzhou Xinrui Development Investment 49%. Zengcheng New Town Industrial Zone, Guangzhou. -Unit set up to carry out product development for the independent brand passenger car project of GAIG. Plans to manufacture New Base automotive parts including slides and door B pillar covers. Lingyun Industrial 䊶Jan. 2010: Set up a production base in Zengcheng, Guangzhou. New base plans to manufacture door frames, window slides and Corporation bumpers, etc. Aims for APC to supply 200,000 vehicles by the end of the year. Limited 䊶Feb. 2010: Formed NORINCO Lingyun Suspension Systems Co., Ltd. in Beijing with NORINCO R&D etc. -Capital: 30 million CNY. -Shareholding: Lingyun Industrial 51%, NORINCO R&D 40%, Beijing Hengxingjiaye Investment Management 4.5%, others 4.5%. -Business Areas: Development, manufacturing and sales of automotive parts such as suspension systems. 䊶Jun. 2009: Delphi Saginaw Lingyun Drive Shaft Co., Ltd., a joint venture set up with US company Delphi, supplied drive axles for Shanghai VW’s Model Z project. Orders 䊶Aug. 2009: Subsidiary company Shanghai Lingyun East Asian Auto Parts Co., Ltd. signed a development partnership agreement to supply vacuum tubes and ventilation pipes for Fujian Daimler’s NCV3 project. 䊶Mar. 2010: Set up an airbag inflator and seat belt pretensioner manufacturing facility with US company TRW Automotive. Slated CNGC Xi’an to come on stream at the end of the year. Dongfang Group Joint Base -Investment: 150 million CNY. Capital: 50 million CNY. Co., Ltd. -APC: Airbag inflators 1 million units. Projecting sales revenues of over 200 million CNY following start of operation. CNGC Jianglu 䊶Jan. 2010: Completed setting up a 500,000-unit annual capacity passenger car CVT transmission production line in the Changsha Electromechanical Lugu Industrial Park. Capacity Science & -End of 2006: Announced independent development of a CVT transmission. Expansion Technology Co., -2009: Supplied a total of 3,000 units to Lifan and Zhongtai. Ltd. -End of 2010: Plans to begin construction of a 150,000-units annual capacity production plant in the Hutan Jiuhun Industry Park. APC: Annual Production Capacity. FOURIN China Automotive Intelligence (Compiled using PR materials of each company and various media sources) Subsidiaries Introduce Equipment, Expand Sales Channels Parts Industry Among affiliated bases, since 2009, publicly-listed subsidiaries CNGC Jilin Dongguang Group Corporation and Lingyun Industrial Corporation have been active in stepping up automotive parts business operations. Of which, Jilin Dongguan has expanded its business domain into components such as clutches, braking and lighting systems, and mirrors. In August 2009, following the opening of Jilin Dongguan Group’s newly constructed automotive parts industrial park in Changchun, Dongguan Automotive Parts Technology Center was set up within the park through additional investment of 6 billion CNY in aims by the group to improve its R&D function. Furthermore, in May 2010, 51% of shares in the previously 100%-owned subsidiary Jilin Ruibao Auto Lamp were sold to Shanghai Koito Automotive Lamp. The change to joint business is likely to see the unit’s sales channels expand from primarily the FAW Group, to other automakers in the Shanghai vicinity. Meanwhile, Lingyun Industrial has been expanding business activities focusing on vehicle body parts such as window frames, bumpers, pressed parts, interior parts and plastic components. In September 2009, a branch was set up in Beijing to boost supply to Beijing Hyundai, while the following December brought establishment of Guangzhou Lingyun Xinrui Automotive Parts Co., Ltd. jointly with Guangzhou Xinrui Development Investment to carry out product development for the independent brand passenger car project at GAIG’s local base. Moreover, to increase supply to CBU makers in China’s southern region, its production base for body parts, including door frames, window slides and bumpers, was expanded. Additionally, in 2009, new orders were received from Shanghai VW and Fujian Daimler to supply parts for respective new car projects. (Huifang ZHANG) Brake Systems Area NORINCO: Outline of Affiliate Bases Establishment Location Capital (Total Assets) CNGC Jilin Dongguang Group Corporation 1956 Changchun, Jilin 80.21 million CNY Changchun Yidong Clutch Co., Ltd. 1992 Changchun, Jilin Dongguang Group 37%, 䍃Customers: FAW Group, CHANA, Beiqi 141.51 million CNY FAW Group Clutches (2 million sets) FOTON, BYD, Lifan, etc. 24%, 䍃2009 sales revenues over 400 million CNY. others 39% CNGC Hebei Taihang, Machinery Industries Co., Ltd. 1968 Shijiazhuang, Hebei 83.44 million CNY NORINCO 62.75% Non-asbestos brake pads 䍃Became limited liability company in 2002. etc. Qiqihar Heavy CNC Equipment Co., Ltd. 1904 Qiqihar, Heilongjiang 80.49 million CNY NORINCO 100% Mini vehicle brakes 1955 Chongqing 320 million CNY NORINCO (120 million CNY) 82.21% Clutches, air suspension, 䍃Employees: Over 4,000. etc. 䍃Site Area: 1.21 million m². 2003 (Reorganized) Datong, Shanxi 210 million CNY NORINCO (1.3 million CNY) 100% 150 and GF series diesel engines, 492QS type 䍃Employees: Over 3,000. gasoline engine Base Body Parts Transmissions Engines Chongqing Tiema Industrial Group Co., Ltd. CNGC Shanxi Diesel Engine Industries Corporation Ltd. Shareholding NORINCO 100% Manufactured Products (Annual Production Capacity) 䍃Production bases in Changchun, Jilin (City) and Penglai. 䍃Employees: 5,650. Clutches, braking systems, lighting systems, mirrors, etc. 䍃Incorporated into NORINCO in 1946. Diesel engines: TCD2015V06, HC4132UPS, BFM1015, etc. HH368Q, HH462Q, Shanxi Chenggong 1989 Changzhi, NORINCO 500,000CNY HH465Q, HH465Q-2E Huaihai Engine (2000 Reorganized) Shanxi 100% Co.,Ltd. (150,000 units) Light trucks (LY5T245E NORINCO etc.), mini commercial vehicles (5T09H, Lianyungang North 75.48%, Lianyungang, Transmission Co., Jul. 2000 156.07 million CNY AVIC No.1 5T08H, 462Q, etc.), cars Jiangsu Ltd. 23.2%, others (4T08, QR512, 368Q, 5T15A, etc.) 1.32% (150,000 units) Henan Jianghe Pingdingshan, NORINCO SC7080, MSA-5G 1968 110 million CNY Machinery Factory Henan 100% (60,000 units) Xin’an Vehicle NORINCO 5S-111G, ZF-20 1986 Chongqing N.A. Manufacturing 100% (4,000 units) Factory Press dies, bumpers, Lingyun Industrial Zhuozhou, NORINCO 1995 170 million CNY window frames, plastic Corporation Limited Hebei 31.3% parts, interior parts, etc. Hebei Huabei Diesel Engine Co., Ltd. Inner Mongolia First Machinery Group Corporation Shanxi Limin Industry Co., Ltd. CNGC Henan North Xingguang Machinery & Electric Co., Ltd. CNGC Xi’an Dongfang Group Co., Ltd. 1970 Shijiazhuang, Hebei (480 million CNY) NORINCO 100% →74.35% (2007) 1954 Baotou, Inner Mongolia (16.57 billion CNY) NORINCO 74.35% 1956 Taigu, Shanxi 65.47 million CNY NORINCO 100% 1969 Zhengzhou, Henan (450 million CNY) NORINCO 56.65% 1953 Xi’an, Shanxi (2.39 billion CNY) NORINCO 100% Reference 䍃Site Area: 170,000m². 䍃Employees: 1,600. 䍃Aims for sales revenues in 2010 of 1.28 billion CNY. 䍃Site Area: 83,000m². 䍃Employees: 1,200. 䍃Customers: Chery, Chongqing Yu’an Huaihai Engine, Chongqing Zongshen, SAIC GM Wuling, light trucks for Dongfeng Motor 䍃Customers: CHANA. 䍃Site Area: 2.9 million m². N.A. 䍃2009 consolidated revenues of 2.5 billion CNY. 䍃Site Area:20.21 million m². Cast parts, welded parts, 䍃Employees: Over 26,560. 䍃Revenues from main business in 2009 of pressed parts 13.9 billion CNY. 䍃Customers: BYD, Chery, Chang’an Suzuki, Silencers (200,000 units) etc. 䍃Employees: Over 2,300. 䍃Has two R&D bases in Henan. Door locks 䍃Aims for sales revenues in 2010 of 1 billion (5 million sets) CNY. 䍃Customers: Inner Mongolia Special Door hinges etc. Vehicle, Shaanxi Automobile Manufacturing, etc. (Compiled using PR materials of each company and various media sources) FOURIN China Automotive Intelligence Magna: Positions EV Business on New Growth Foreign Supplier Magna International Inc. (hereinafter referred to as Magna), which boasted the third largest sales revenue in the world as parts supplier in 2009, positions China along with India as its strategic markets in Asia, strengthening investment in the two countries. Thanks to government support from 2010, China’s new-energy vehicle industry is forecast to expand in the future, as a result of which Magna is starting HEV and EV operation in the country, advancing a new growth strategy. Magna first entered China in 1996 to establish a joint venture company to manufacture seat frames in Shanghai. The company began full-scale exploration of the Chinese market in 2004 with the establishment of its Shanghai headquarters. In the past, Magna adjusted operation expansion to the pace of China’s vehicle market. The company increased the number of production and R&D bases to 17 and supplies not only foreign automakers, but also – it is said nearly all – Chinese vehicle manufacturers such as FAW, SAIC, GAIG, BAIC, Chery and Jianghuai. From 2010, Magna plans to build two new plants to manufacture oil tanks and chassis. In the beginning of 2010, apart from FAW, Magna secured an engineering contract from a Chinese Magna: Operation Plans and Trends in China ˘Operation Plans and Challenges˚ 㨯2010: Aims to expand sales channels in China, India and Japan and increase sales ratio to Asian automakers from 4% in 2003 and 6% in 2007 to 10%-15%. 㨯Although China’s share accounted for 1%-2% of Magna’s total sales revenue in 2008, aims to raise it to 15% in 2010. In the long term, aims to have sales revenue ratio of its three major markets (North America, Europe and Asia) on the same level. 㨯Intends to double China’s sales revenue by 2013. 㨯Production related investments in Asia primarily focus on China and India. In five years starting from 2008, Magna plans to enhance capacity investment to a greater level than in the past. 㨯Challenges in China are securement of raw materials and equipment as well as development of human resources (Announced by Magna International Asia president James J. Tobin in Jun. 2008). In addition, reduction of logistical cost is also an issue. ˘Product and Technology Strategy˚ 㨯Although Magna has not made full-scale launch of products in three (exterior, roof and hybrid & electric vehicles/systems) out of its 11 area of expertise (see other eight on next page), the company is considering introducing all of its product systems in China in the long term. 㨯Decides on product localization depending on local trends. 㨯Considering localizing R&D of advanced technologies in China. 㨯Plans to improve chassis systems, lightweighting technology and vehicle body safety as well as focus on launching new technologies and products in the areas of lithium-ion battery and new-energy technologies. ˘Capacity Expansion˚ 㨯May 2010: Announced to build two new plants in north China to manufacture oil tanks and chassis. Cosma will establish a production plant north of Beijing to manufacture metal bodies and chassis. Steyr plans to commence operation of an oil tank plant in Dec. 2011. ˘Procurement Capacity Expansion˚ 㨯Increased parts procurement in China from 262 million USD in 2006 to 407 million USD in 2008. Plans to boost local parts purchase to 1 billion USD by 2012 (Announced by Magna China purchasing director Du Min in Oct. 2009). 㨯Magna procures batteries primarily from China for its plants around the world. (Compiled using various media sources) Magna Steyr: Operation Trends in China ˘Development Tie-ups with Local Automakers˚ 㨯 Began development of a new Hongqi model with FAW in 2006. Announced joint development of Hongqi’s upper grade model in Aug. 2008. Apparently, they developed a new model based on an existing model of FAW Car and later this new model became the development base of a new platform. 㨯Concluded strategic cooperation agreements with Dongfeng Peugeot Citroën, FAW-VW, Shanghai VW and others. 㨯 Responsible for parts quality control of newly launched products launched by Dongfeng Peugeot Citroën. 㨯Feb. 2010: According to media sources, Magna concluded an agreement with Guangzhou Automobile to provide comprehensive engineering service for the automaker’s new CUV project which is scheduled to start in 2012. -Beg. of 2010: Magna was approached by a Chinese automaker regarding engineering, however, the company’s name was not revealed. ˘Construction of New Plants˚ 㨯Apr. 2010: According to media sources, Magna plans to commence production of composite oil tanks. -The customer is a German automaker (name not revealed) which also procures oil tanks from Magna in Germany. ˘Consignment Production of Vehicles˚ 㨯Jun. 2009: Magna revealed that the company is advancing cooperation regarding consignment production of Chinese vehicles in Mexico in cooperation with a Chinese automaker (name not revealed). -As of Aug. 2008: No word on progress. -Mar. 2008: Announced its plan to build three new assembly plants in Mexico by the end of 2010. (Compiled using various media sources) Magna: Operation Trends in China’s Electric Vehicle Sector Beg. of 2010: Magna Asia-Pacific vice president Frank O’Brien announced that the company plans to commence HEV and EV operation in China. Promoted by the Chinese government, China’s new-energy vehicle industry is forecast to expand in the future. Magna aims to provide products and services which meet characteristic Chinese market demand. ˘Structural Enhancement˚ 㨯Jan. 2010: Established a cross-organization called E-Car Systems. Aims to strengthen HEV and EV operation by using Magna’s global R&D resources. Plan to release the Ford Focus equipped with electric drive part which was developed by Magna in the US in 2011. 㨯Jun. 2010: According to Magna China vice president Sun Xingyuan, Magna is in talks with CAAM and CATARC about EV technology standards. The company wants to directly participate in the formulation of technical standards. 㨯May 2010: According to media sources, Magna plans to establish an EV R&D base in China. ˘Announcement of EV Concept˚ 㨯 Apr. 2010: Magna Steyr announced the Asia premiere of its self-developed EV concept called Mila at the Beijing motor show. -Mila is the abbreviation of Magna Innovation Lightweight Auto. -The 5-door 4m long concept vehicle has a wheelbase of 2.5m and maximum output of 67hp. Powered by lithium-ion battery which takes 2.5 hours to fully recharge. Travels 150km on one charge. -The new platform is optimized for alternative drive technology, be it electric power or natural gas, fuel cells or hybrid drive. It is designed to be commercialized in the short term. Mila EV concept -Feb. 2009: World premiere at the Geneva motor show. -Mini’s Beachcomber gasoline-powered concept, jointly developed by Magna Steyr and Mini, was also exhibited at the Beijing motor show. (Compiled using company PR materials and various media sources) FOURIN China Automotive Intelligence Strategy from 2010; Eyeing Establishment of R&D Center Parts Industry㩷 automaker (apparently GAIC). Although Magna operates 11 product systems at its home-country base, the company is present with only eight in China (seating, vision, powertrain, interior, closure, body & chassis, complete vehicle engineering & assembly, and electronic), however, it intends to introduce the rest of the three (exterior, roof, and hybrid & electric vehicles/systems) as well. Among them, the company aims to position HEV and EV operation as its new growth strategy in China in the next five years. While being a parts supplier, Magna announced the Asia premiere of its self-developed EV at the Beijing motor show. Meanwhile, Magna is in talks with CAAM and CATARC about EV technology standards. The company wants to directly participate in the formulation of China’s technical standards. Additionally, although Magna operates EV R&D bases in Europe and the US, it has surfaced that the company plans to establish a third EV R&D base in China, according to media reports released in May 2010. However, although it appears that Magna is in contact with Chinese automakers regarding EVs, it had not found a specific business partner as of August 2010.㩷 㩷 㩷 㩷 㩷 㩷 (Kiyoko YAMAMOTO) Magna: Outline of Vehicle Parts Production and Development Bases (As of Aug. 2010) Product System Facility Location Established Ownership Principal Products Shanghai Intier Jiaoyun Automotive Parts Co., Ltd. Shanghai Feb. 1996 Magna Seat frames 60% Magna Automotive Parts (Suzhou) Co., Ltd. Fuzhou Intier DAS Automotive Seating Co., Ltd. Suzhou, Jiangsu Fuzhou, Fujian Jan. 2006 WOS Seat mechanical elements Jun. 2006 WOS Seat systems Guangdong Donnelly Zhenhua Automotive Systems Co., Ltd. Shunde, Guangdong Oct. 1996 WOS Door mirrors, side mirrors, door handles Magna Donnelly (Shanghai) Automotive Systems Co., Ltd. Shanghai Sep. 1999 WOS Rear mirrors Shanghai N.A. WOS Rear mirror electronic parts Suzhou, Jiangsu Jan. 1998 Magna Powertrain (Changzhou) Co., Ltd. Changzhou, Jiangsu 2004 InterLink Automotive Parts (Suzhou) Co., Ltd. Changshu Intier Automotive Interior Systems Co., Ltd. Suzhou, Jiangsu Changshu, Jiangsu Changchun Intier Automotive Interior Systems Co., Ltd. Changchun, Jilin 2006 Kunshan Intier Automotive Systems Co., Ltd. Magna Technology & Tooling Systems (Tianjin) Co., Ltd. Kunshan, Jiangsu Dec. 2003 Tianjin 2005 Cosma Automotive Systems (Shanghai) Co., Ltd. Shanghai Sep. 2005 WOS Vehicle body/chassis parts, assemblies Magna Steyr China - Wuhan Branch Wuhan, Hubei Jul. 2007 WOS Engineering services Changchun, Jilin Oct. 2008 WOS Engineering services WOS Chassis control modules etc. Seating Systems Vision Systems Powertrain Systems Interior Systems Closure Systems Body & Chassis Systems Magna Donnelly (Shanghai) Automobile Technology Co., Ltd. Litens Automobile Parts (Suzhou) Co., Ltd. Dec. 2004 Aug. 2005 Magna㩷 Engine belts, pulleys 70% AT oil pumps, vacuum WOS pumps, flywheels, balance shafts Sun visors and other WOS interior parts Magna Instrument panels and 60% other interior parts Instrument panels, door Magna panels and other interior 60% parts Door locks, door WOS modules Tools, vehicle body WOS parts Complete Vehicle Engineering & Assembly Magna Steyr China Changchun Branch Electronic Systems Magna Suxing Electronics (Zhangjiagang) Co., Ltd. Zhangjiagang, Purchased in Jiangsu Feb. 2008 Notes 䍃Customers: Shanghai VW, Shanghai GM, Dongfeng, Chery, Geely, Jeep (US) 䊶Magna’s first production plant in China. 䍃Originally the company was set up as a 50/50 JV with a local partner, but apparently Magna’s stake was 60% as of May 2010. 䍃Originally both companies were set up as 50/50 JVs with Korea’s DAS, but apparently Magna’s stake was 100% in both companies as of May 2010. 䍃 Customers: FAW-VW, Guangqi Honda, GAC Toyota, FAW Toyota, Dongfeng Honda 䍃Originally the company was set up as a JV with a local partner, but Magna purchased its partner’s stake for 50 million CNY in 2003. 䍃Customers: Shanghai VW, FAW, FAW-VW, Dongfeng Peugeot Citroën, Shanghai GM, Chang’an Ford Mazda, Brilliance 䍃Controls 70% of China’s rear mirror market. 䍃Customers: Shanghai VW, Ford (Australia), FAW, Dongfeng, Nanjing MG, South East (Fujian), Jiangling, Shanghai GM 䍃Customers: FAW-VW, Shanghai VW 䍃Customers: Shanghai GM, Shanghai VW, Chang’an Ford Mazda, SAIC 䍃R&D capability. 䍃Customers: For export only (Ford, Chrysler, GM, BMW, Mercedes-Benz) 䍃Customers: Shanghai GM, FAW-VW, Chery 䍃Customer: FAW-VW 䍃Customers: Primarily for export 䍃 Customers: Automakers in Tianjin and Beijing 䍃Customers: Shanghai GM, Chang’an Ford Mazda, overseas 䍃Transferred to new plant in Oct. 2008. 䍃R&D capability. 䍃 Important customer is Dongfeng Peugeot Citroën (DPCA). Responsible for quality control of parts for new products launched by DPCA. Provided engineering for Peugeot 307 etc. 䍃Provided engineering for complete vehicles of FAW, including interior/exterior design, vehicle body design, chassis assembly alignment, electric/ electronic/network/other systems. 䍃Customers: Shanghai VW, FAW, FAW-VW, Beiqi Foton, Chery, Geely 䍃Predecessor: Suxing Electronics 䍃 Magna’s first electronic parts production plant in China. (Compiled using various media sources) FOURIN China Automotive Intelligence Takata: Steps Up Investment as Economy Recovers; Foreign Supplier Takata Corporation (hereinafter referred to as Takata) is a leading Japanese parts supplier, developing, manufacturing and selling automotive safety-related components such as its core products of seatbelts and airbags, along with steering wheels, inflators, trims and child seats. For its one and only business segment of automotive safety components, the company has been expanding global business centered in the Americas, Europe and Asia, with production bases focusing on responding to the likes of Honda, Toyota, Ford and Daimler.㩷 As of August 2010, Takata has five bases in China (including a branch in Tianjin), from which is carries out manufacturing and sales of seatbelts, airbags, steering wheels and inflators. Takata set up its first production base in China, Takata (Shanghai) Safety Systems Co., Ltd., in May 2002 from where it began manufacturing and sales of seatbelts, airbags and steering wheels. With investment of 57.5 million USD, a second local base, Takata (Shanghai) Automotive Component Co., Ltd., was established in September 2003, expanding the company’s scale of production in Shanghai. Subsequently, in December 2005, Takata (Changxing) Safety Systems Co., Ltd. was set up in Zhejiang, becoming Asia’s first inflator production base, while in May 2008, Takata Automotive Electronics (Shanghai) Co., Ltd. was set up in Pudong’s New Open Economic Development Zone, commencing manufacturing of electronic components, and thus expanding its local product lineup. Following the global meltdown from the Lehman Shock in late 2008, business performance took a hit, such as subsidiary Takata (Shanghai) Safety Systems Co., Ltd’s operating rate falling to 60% in the first quarter of 2009. Nonetheless, with vehicle sales in China posting a rapid recovery thanks to market stimuli to spur demand, Takata has been accelerating the set up or expansion of local base facilities upon entering 2010. In January 2010, Takata signed on to setting up a Tianjin branch of Takata (Shanghai) Automotive Component Co., Takata: Business Developments in China <Outline of China Business> 䊶Local Bases: As of Aug. 2010, Takata holds five bases in China (including the Tianjin branch), from which is carries out manufacturing and sales of seatbelts, airbags, steering wheels and inflators. 䊶Business Status: Has maintained solid performance in emerging markets such as China and India, yet lackluster in Europe, the US and Japan with slow to recover economic climates. Also, globally, the company has a high dependence on particular customers. Honda, Toyota, Ford and Daimler made up 52.5% of consolidated revenues for Takata in H1 of FY2009, 48.9% in H2. <China Business Developments> 䊶May 2002: Takata (Shanghai) Safety Systems Co., Ltd. was set up in Pudong, Shanghai, commencing manufacturing and sales of seatbelts, airbags and steering wheels. 䊶Sep. 2003: Takata (Shanghai) Automotive Component Co., Ltd. was set up through investment of 57.5 million USD in the Pudong Industrial Park, Shanghai, commencing manufacturing of seatbelts, airbags and steering wheels. -Aug. 2004: Completed 1st phase plant construction. 䊶Dec. 2005: Takata (Changxing) Safety Systems Co., Ltd. was set up in Changxing, Zhejiang as Asia’s first inflator production base. -Aug. 2006: Held a cornerstone laying ceremony in Zhenhoushan, Hongxingqiao, Changxing. -News in Nov. 2008 that after completion of the plant the following May, to start pilot production of one inflator production line. With full operation, plans to manufacture 1.8 million inflators annually. 䊶May 2008: Takata Automotive Electronics (Shanghai) Co., Ltd. was set up in Pudong’s New Open Economic Development Zone, commencing manufacturing of electronic components. -The base is 100% owned by Takata, operating as a directly controlled production and development unit for Takata’s North American branch. 䊶Jun. 2008: Takata announced at a supplier conference for Geely’s Englon Dihua, that utilizing its existing technology and development capacity, it is to supply select parts for the TX4. 䊶News in Sep. 2009 that due to the collapse of Lehman Brothers, Takata (Shanghai) Safety Systems Co., Ltd’s H1 operating rate was only 60%. Nonetheless, a sharp pickup in manufacturing and sales from H2 saw the rate recover above 80%. 䊶Jan. 2010: Takata (Shanghai) Automotive Component Co., Ltd. CEO Takao Yasuhara announced at the Geely 2010 supplier conference that as one of the Chinese automaker’s 30 preferential suppliers, the company plans to configure its strategy corresponding to Geely’s expansion. 䊶Jan. 2010: Signed a contract to set up a Tianjin branch of Takata (Shanghai) Automotive Component Co., Ltd. within the Tianjin Xiqing Economic Development Zone through investment of 25 million USD (approx. 136 million CNY). -Takata to foster the branch as its parts manufacturing base for China’s north, with plans to supply automakers including Beijing Benz, Beijing Hyundai, Tianjin FAW Toyota and Shanghai GM Norsom. -The company’s plan looks to complete construction by Dec. 2010, begin mass production from Jan. 2011, with full operation from the following Apr. Within five years, expecting annual revenues of 1.5 FOURIN China Automotive Intelligence million CNY. Also, within two years, plans to set up a standalone unit in Pudong, Tianjin, capitalized with at least 10 million USD and investment of over 20 million USD. -News in Mar. 2010 that the Tianjin branch repaid 32 million JPY of the total investment of 1.05 billion JPY. -May 2010: Held a cornerstone laying ceremony in Xiqing Economic Development Area. 䊶News in Jul. 2010 that a team from Takata (Shanghai) Automotive Component Co., Ltd. represented by CEO Takao Yasuhara inspected the Jiangxi Nanchang Xiaolan Economic Development Zone. Looking to set up a 33,300m² base through investment of 70 million CNY, with plans to undertake manufacturing and sales of seatbelts, airbags and steering wheels. <Company History> 䊶 1933: Takezo Takada founds Takata Company in Hikone, Shiga Prefecture, commencing textile manufacturing. 䊶1952: After a visit to the US, returned to set forth on own research on using parachute technology to manufacture seat belts. 䊶1956: Incorporated as Takata Corporation. 䊶 1960: Launched the first seatbelts in Japan, with the start to manufacturing and sales. 䊶1983: Trade name changed to Takata Corporation. 䊶1987: Began mass production of driver-side airbag modules. 䊶2002: Set up Takata (Shanghai) Safety Systems Co., Ltd. 䊶2003: Set up Takata (Shanghai) Automotive Component Co., Ltd. 䊶2005: Developed the world’s first dual airbag, commencing installation in mass produced cars. Set up Takata (Changxing) Safety Systems Co., Ltd. as a base for manufacturing inflators. 䊶2006: Listed in the First Section of the Tokyo Stock Exchange. <Management Team> Global Executive Team Current Position Name Start of Term Chairman and CEO Juichiro Takada Shigehisa President and CEO Takada Business Operations Kosugi ED Noriyuki Corporate Bus. Devt. Kimio ED Kobori Customer Relations Yasuhiko ED Ueno Technical Devt. Tetsuya ED Maekawa Previous Position Jun. 2007 President and CEO Jun. 2007 CEO and ED Jun. 2009 Technical Devt. ED Jun. 2009 Jun. 2009 Jun. 2009 Corp. Management EO/IR Div. Chief Head of Customer Relations Planning Div. Quality Assurance Grp Evaluation Div. Chief China Region Executive Team Takata (Changxing) Safety Systems CEO Takata (Shanghai) Automotive Component CEO ED: Executive Director. EO: Executive Officer Hirohiko Katsumata Takao Yasuhara (Compiled using various media sources) New Local Plants, R&D Trends Attract Attention Parts Industry Ltd. Investing 25 million USD (approximately 136 million CNY) to set up in the Tianjin Xiqing Economic Development Zone, the unit is to be fostered as the largest parts production base in China’s north, with plans to supply to the likes of Beijing Benz, Beijing Hyundai, Tianjin FAW Toyota and Shanghai GM Norsom. Looking to begin low volume output in January 2011, the unit is to go into full operation from the following April, with plans to reach sales revenues of 1.5 billion CNY within the first five years. Moreover, in or after 2012, Takata is also looking to make the branch an independent unit with capital of over 10 million USD and investment of more than 20 million USD. In July 2010, news that Takata (Shanghai) Automotive Component Co., Ltd. plans to set up a new 70 million CNY, 33,300m² base within the Jiangxi Nanchang Xiaolan Economic Development Zone was reported, from where it looks to carry out manufacturing and sales of seatbelts, airbags and steering wheels. Meanwhile, to shed its dependency on specific customers such as Honda and Toyota, Takata has been aggressively strengthening supply targeting local Chinese automakers. Since starting to supply the Geely TX4 in 2008, in January 2010, the company announced that as one of Geely’s preferential suppliers, it aims to align its business strategy to reflect the automaker’s product strategy. According to news reports in March 2010, the significant rise in vehicle sales, particularly in China and India, has seen the ratio of revenues from the Asia region to consolidated group revenues climb from 6% in the fiscal year ended March 2006 to 16% in the fiscal year ended March 2010. As a result, it is likely that in the coming years, Takata will step up capital spending and the launch of new products into China which boasts the world’s largest scale of manufacturing and sales. On the other hand, to fend off strong competition in the increasingly fierce Chinese market, Takata will need to instill local R&D function in efforts to look at reducing costs. (Yongxing LI) Takata: Outline of China Business Units and Automotive-Related Products㩷 Tianjin ●Takata (Shanghai) Automotive Component Co., Ltd. Tianjin Branch Shareholding: Takata 100% Establishment: May 2010 (cornerstone laying) Location: Xiqing, Tianjin Main Business: Manufacturing of seatbelts, airbags and steering wheels. Customers: Beijing Benz, Beijing Hyundai, Tianjin FAW Toyota, Shanghai GM Norsom. Ref: Investment of 25 million USD. Site area of 32,464m². To be completed in Dec. 2010, beginning low-volume production from Jan. 2011. Slated for full operation in Apr. 2011. ●Takata (Shanghai) Safety Systems Co., Ltd. Establishment: May 2002㩷 Location: Pudong, Shanghai Customers: Local automakers such as Guangqi Honda, Dongfeng, Zhengzhou Nissan, Changfeng; also exports to Germany etc. Main business: Manufacturing and sales of seatbelts, airbags and steering wheels. ●Takata (Shanghai) Automotive Component Co., Ltd. Shareholding: Takata 100%㩷 Establishment: Sep. 2003 Location: Pudong, Shanghai Main business: Manufacturing of seatbelts, airbags and other products. Also purchasing and sales of materials for seatbelts, airbags and other products. Customers: Local automakers such as Guangqi Honda, FAW, Dongfeng, Zhengzhou Nissan, Sichuan FAW Toyota, Changfeng, Geely. Ref: Capitalized at 22 million USD (approx. 165 million CNY). Site area of 75,708m². Employees: 3,799. 1st phase plant site of approx. 23,000m². ●Takata Automotive Electronics (Shanghai) Co., Ltd. Shareholding: Takata 100% Establishment: May 2008 Location: Pudong, Shanghai Main Business: Manufacturing of electronic components. Customers: FAW Car, SAIC, Geely, etc. ●Takata (Changxing) Safety Systems Co., Ltd. Shareholding: Takata 100% Establishment: Dec. 2005 Location: Changxing, Zhejiang Capital: 5.45 million USD Main Business: Airbag inflator production Ref: Investment of 13.62 million USD. Site area of 100,000m². Employees: 78 (as of Nov. 2008) ●Takata (Shanghai) Automotive Component Co., Ltd. Nanchang Base (under planning). Shareholding: Takata 100% Location: Jiangxi Nanchang Xiaolan Economic Development Zone. Main Business: Manufacturing and sales of seatbelts, airbags and steering wheels. Ref: Investment of 70 million CNY. Site area of 33,300m². 䃂 㩷 㩷 䃂㩷 Shanghai 䃂䃂㩷 㩷 㩷 䃂㩷 Changxing 㩷 㩷 䃂㩷 Nanchang (Compiled using various media sources) Seatbelts Airbags Steering Wheels 5-point Full-harness Seat Belt Interior Parts FOURIN China Automotive Intelligence Recycling/Rebuilding: Aim for 95% Recycle Rate Policy The scale of vehicle recycling and rebuilding business in China saw production revenues in 2008, according to the China Automobile Market Yearbook, reach some 900 million CNY. With capacity in 2009 expanded to rebuild 230,000 units of automotive parts such as engines, transmissions, generators and steering systems, along with forecasts for greater numbers of disposed vehicles in and after 2009 on the back of replacement incentives, production revenues in 2010 are projected to reach 3.3 billion CNY. Compared to new products, since those rebuilt have economies of scale because their cost, energy and raw materials component can be reduced by 50%, 60% and 70% respectively, the Chinese government announced “Policy on Technology Used for Automobile Products Recycling” in 2006, in an effort to raise recycling rate and rebuilding rate to 95% and 85% respectively in three phases until 2017. The “Opinions on Promoting Development of Remanufacturing Industry” delivered in May 2010 by eleven government agencies, looks to expand the original five assembly categories applicable (March 2008 announcement) of engines, transmissions, generators, starters and steering, to also include link shafts, oil and water pumps, with promotion of rebuilding of construction equipment, process machinery and large tires. Moreover, as of July 2010, it has been reported that the government is currently formulating the “Remanufacturing Industry Development Plan,” aiming for development of the rebuild industry during the 12th five-year China: Overview, Basic Principles and Targets of the Vehicle Recycling/Rebuild Market <Overview> 䊶 Production revenues from vehicle recycling/rebuilding in China as of 2008 amounted to 900 million CNY, with forecast for 3.3 billion CNY in 2010. By 2017, projecting increased demand under the government’s aim for a recycling rate of 95%. 䊶As of year end 2009: China’s capacity to rebuild vehicle engines, transmissions, generators and steering, etc. was 230,000 units. <Basic Principles> Mar. 2008: The National Development and Reform Commission announced to observe the following five basic principles for businesses which rebuild disposed vehicles. Rebuilding companies are not allowed to procure five component types (“five assemblies”), namely engines, transmissions, generators, starters, and steering systems directly from companies which recycle (dismantle) disposed vehicles to manufacture products. As for other parts, production is regulated by “Regulation on Administration of Disposed Automobile Recycling.” As a general rule, rebuilt products must meet the shortest warranty period of corresponding type of products. Rebuilding companies without permission are not allowed to renew or manufacture other companies’ products. Rebuilt products must be distributed through the automaker’s after-sales service system and are allowed to be sold directly through the company’s retail market. Rebuilding companies must acquire the right to use the remanufactured product’s original trademark from the original automaker. 2006: Announced the “Policy on Technology Used for Automobile Products Recycling” which includes targets rates for vehicle recycling and rebuilding. Outline/Eligibility Registration 2008 2009 2010 2012 2011 2017 Registration after inspection of domestic-made and imported vehicles’ recycling rate. Use of heavy metals prohibited Use of lead, mercury, cadmium, chrome, etc. prohibited. M1/N1 category Recylce Rate: 80%, Rebuild Rate:75% M2/M3/N2/N3 category Recylce Rate: 85%䇮Rebuild Rate:80% Stage 1 Stage 2 All models Recylce Rate: 90%, Rebuild Rate: 80% Recylce Rate: 95%, Rebuild Rate: 85% Stage 3 All models Note: M1 type vehicle: Passenger transport vehicle with less than nine seats (incl. driver). M2: GVW< 5t, passenger transport vehicle with nine or more seats (incl. driver). M3: 5t㻡GVW, passenger transport vehicle with nine or more seats (incl. driver). N1: GVW<3.5t, cargo transport vehicle. N2: 3.5t㻡GVW<12t, cargo transport vehicle. N3: 12t㻡GVW, cargo transport vehicle. (Compiled using various media sources) China: Vehicle Recycling/Rebuild Related Regulations (2000-Jul. 2010) Regulation Notice on Minor Adjustments of Automobile Disposal Standards Regulation on Administration of Disposed Automobile Recycling Provisional Regulation on the Administration of Subsidy Support System at Time of Old Automobile Disposal or Replacement Policy on Technology Used for Automobile Products Recycling Rules on Environmentally-Friendly Technologies for Disposed Automobile Dismantling Law on the Administration of Testing Remanufactured Automobile Parts Law on Promoting the PR of China’s Recycling Economy Technical Specifications for End-of-Life Vehicles Recycling and Dismantling Enterprise New Notice on the Renewal of Disposed Automobile Recycling Certification Remanufactured Automotive Parts Labeling Promulgating Agency State Economic and Trade Commission (SETC), State Planning Commission, Ministry of Public Security, State Environmental Protection Administration (SEPA) Promulgation Date Date in Effect SETC Order (2000) No.1202 Dec. 18, 2000 Dec. 18, 2000 State Council State Council Decree No. 307 Jun, 16. 2001 Jun, 16. 2001 Ministry of Finance (MOF), SETC MOF (2002) No. 742 Dec. 20, 2002 Dec. 20, 2002 National Development and Reform Commission (NDRC), Ministry of Science and Technology, SEPA NDRC, MOST and SEPA Announcement (2006) No. 9 Feb. 6, 2006 Feb. 6, 2006 SEPA HJT/348-2007 Apr. 9, 2007 Apr. 9, 2007 NDRC NDRC (2008) No. 523 Standing Committee of the 11th National People’ s Congress Gen. Admin. of Quality Supervision, Inspection and Quarantine, Standardization Administration Regulation Code GB 22128--2008 Mar. 2, 2008 Mar. 2, 2008 Aug. 29, 2008 Jan. 1, 2009 Jan. 1, 2009 Jan. 1, 2009 Ministry of Commerce (MOFCOM) MOFCOM (2009) No. 78 Jul. 17, 2009 Aug. 10, 2009 NDRC, State Administration for Industry and Commerce NDRC (2010) No. 294 Dec. 25, 2010 Dec. 25, 2010 㩷 (Compiled using various media sources) China: Amendment Developments of Vehicle Recycling/Rebuild Related Regulations (As of Jul. 2010) 䍃Feb. 25, 2010: Implemented labeling of remanufactured automotive parts. In the initial stage, to be adopted by 14 automotive parts remanufacturing inspection enterprises registered in Mar. 2008, following which to be adopted industry-wide. 䍃May 13, 2010: Eleven government agencies announced the “Opinions on Promoting Development of Remanufacturing Industry,” under aims to establish the remanufacturing as a core industry for the future. -Looks to expand the original five assembly categories applicable (in Mar. 2008 announcement) of engines, transmissions, generators, starters and steering, to also include link shafts, oil and water pumps, with promotion of rebuilding of construction equipment, process machinery and large tires. FOURIN China Automotive Intelligence 䍃News in Jun. 2010 that MOFCOM submitted a proposal to the State Council to introduce regulations on disposal, collection and dismantling of vehicle generators, starters and steering. Forecast to be brought into effect by the end of 2010. 䍃Jul. 19, 2010: State Council Legal Affairs Office announced the “By-law for Administration of Disposed Automobile Recycling (call for submissions).” Compared to the existing “Regulation on Administration of Disposed Automobile Recycling,” (1) lifts the capital restriction for an enterprise entering the industry from 500,000 CNY to 2 million CNY, and (2) changes the sector status of the those doing business in any of the five assembly categories from steel industry to rebuild business. 䊶 News in Jul. 2010 that the government is currently formulating the “Remanufacturing Industry Development Plan,” aiming for development of the rebuild industry during the 12th Five-year period, with plans to establish core tasks and safeguards. (Compiled using various media sources) by 2017; Amendment of Laws Attract Attention Industry/Policy/Market engines in 2009, boosting sales revenues to 30.97 million CNY. In 2010, the company looks to rebuild 5,000 units, expanding to 10,000 units in 2011. Nevertheless, China’s vehicle recycling and rebuilding industry is still in its infancy, with under-developed related technology, while dependence on foreign corporations for the majority of surface treatment to restore core components is highlighted. Furthermore, with many vehicles returning to the road after being rebuilt illegally by those without remanufacturing accreditation, concern period, with plans to establish core tasks and safeguards. In March 2008, after two to three years of trials and drawing up regulations and administrative systems for vehicle rebuilding, the first 14 to be designated as certified ‘remanufacturing’ bases were officially announced for the first time. Of which, Jinan Fuqiang Power Co., Ltd. recycled 4,650 tons of scrapped steel, 450 tons of aluminum and 150 tons of iron, and plans to rebuild 20,000 engines in 2010. Weichai Power (Weifang) Reproduction Co., Ltd. rebuilt 1,679 remains of the effects such vehicles will have on the environment and safety. In July 2010, the State Council announced the “By-law for Administration of Disposed Automobile Recycling (call for submissions).” On top of the introduction of the “Remanufactured Vehicle Labeling” regulation in February 2010, rules governing the disposal, recycling and dismantling of vehicle-use generators, starters and steering are set to become law during the 2010, and expected to come into effect by the end of the year (Yixian WANG) China: Vehicle Ownership and Disposal (2000-2008)㩷 Area Type 2000 Truck Car/Bus Vehicle Others Ownership Total (YOY Growth) Truck Car/Bus Vehicle Others Disposal Total (YOY Growth) New Vehicle Sales (YOY Growth) 2001 6,975,882 8,537,333 575,886 16,089,101 (10.7%) N.A. N.A. N.A. N.A. (-) 2,086,343 (13.9%) 2002 7,409,781 9,939,595 671,032 18,020,408 (12.0%) N.A. N.A. N.A. N.A. (-) 2,376,884 (13.9%) 2003 8,122,171 12,023,679 385,827 20,531,677 (13.9%) 207,420 195,524 11,599 414,543 (-) 3,271,488 (37.6%) 2004 8,535,066 14,788,082 506,106 23,829,254 (16.1%) 344,453 586,816 25,528 956,797 (130.8%) 4,390,748 (34.2%) 8,930,048 17,359,055 648,034 26,937,137 (13.0%) 325,243 203,830 12,466 541,539 (▼43.4%) 5,071,648 (15.5%) (Unit: Vehicles) 2005 2006 9,555,468 21,324,553 716,608 31,596,629 (17.3%) 263,659 287,529 10,837 562,025 (3.8%) 5,766,679 (13.7%) 9,862,992 26,195,686 914,853 36,973,531 (17.0%) 147,646 224,561 8,353 380,560 (▼32.3%) 7,215,525 (25.1%) 2007 10,540,556 31,959,943 1,083,051 43,583,550 (17.9%) 127,011 215,093 8,453 350,557 (▼7.9%) 8,791,523 (21.8%) 2008 11,260,656 38,389,220 1,346,218 50,996,094 (17.0%) 126,960 212,544 20,313 359,817 (2.6%) 9,380,502 (6.7%) (Compiled using the China Automobile Market Yearbook) China: End-of-Life Vehicle Rebuild Companies (As of Jul. 2010)㩷 Automaker People’s Liberation Army Plant No. 6456 Est. (Operation) Products APC (units) Provider 1979 Engine assemblies N.A. N.A. 1995 Engines 10,000 (2007), 50,000 (2010) Sinotruk 1996 Transmissions N.A. Dongfeng Yueda-Kia Transmissions N.A. N.A. 2002 Generators, starters N.A. N.A. Dongfeng Cummins Engine Co., Ltd. 2004* Engines 3,000 (max. 10,000) N.A. Guangxi Yuchai Machinery Co., Ltd. May 2006 Engines Engines 10,000, Parts 15,000 Guangqi Yuchai Shanghai Dazhong Valve Co., Ltd. Feb. 2007 Engines N.A. Shanghai VW Weichai Power (Weifang) Reproduction Co., Ltd. Apr. 2008 (Jan. 2009) Engines N.A. Weichai Power Wuhan Dongfeng Hongtai Holding Group Co., Ltd. Reproduction subsidiary Aug. 2008 Engines, transmissions, generators, starters, steering systems N.A. Dongfen Motor Shaanxi Fast Auto Drive Group Company Mar. 2008* Transmissions 16,000 N.A. Dongfeng Motor Oct. 2008* Automotive parts Dongfeng Nissan May 2010* Transmissions (AT, MT, CVT) etc. Jinan Fuqiang Power Co., Ltd. Guangzhou Huadu Quanqiu Auto Transmission Co., Ltd. Zhejiang Wanliyang Transmission Co., Ltd. Boke (Changshu) Electrical Co., Ltd. Jul. 1996 Supply for Dongfeng 100,000 vehicles Motor N.A. Dongfeng Nissan Developments 䊶Adopts a plasma coating system for rebuild technology. 䊶In operation as of Oct. 2009. 䊶2005: Invested 100 million CNY to set up a new rebuild plant. Building site area of 73,000m². 䊶Sales in 2005 of 2,863 units; 2006 of 3,867 units; 2007 H1 of 3,743 units. 䊶2009: Recycled 4,650 ton, 450 ton and 150 ton respectively of disposed steel, aluminum and iron. 䊶2010: Plans to rebuild 20,000 engines. 䊶2004: Reached a partnership agreement with major Japanese AT company JATCO. 䊶2008: Gained rebuild approval for CVTs from JATCO, ATs from Beijing Hyundai and FAW Mazda. 䊶Sep. 2008: Transmission rebuild project gained approval from the National Development and Reform Commission. 䊶Formerly Shenzhen Huayuan Automotive Electric Rebuild Factory which was set up in 1988. 䊶2004: Entered the engine parts rebuild business. -Rebuild plant on a 3,800m² site, with max. annual production level of 10,000 units. 䊶Feb. 2009: Partnership agreement signed between Dongfeng Cummins and Cummins US. Engine rebuild technology introduced from Cummins US. 䊶May 2006: Started a rebuild project by setting up a third engine factory. -Building site area of 9,000m², with total investment of 50 million CNY. 䊶 Jan. 2009: Secured 10 million CNY in subsidies for the project from the central government. 䊶Rebuilt engines annual target: 2009-2011 30,00 units, 2012-2015 50,000 units. 䊶Site area of 17,820m², with building area of 8,350m². Gained rebuild license from Shanghai VW, rebuilding engines of Shanghai VW brand models. 䊶1998: Invested 15 million CNY to begin operation of an engine rebuild project. -Rebuilds JV, AFE and AJR series engines fitted in the Santana range. 䊶May 2007: Launched rebuilt engines into the market. 䊶Engine rebuild technology introduced from US company SRC. 䊶Plans to rebuild 5,000 engines in 2010 and 10,000 units in 2011. -In 2009, rebuilt 1,679 engines, with revenues of 30.97 million CNY. As of Mar. 2010, rebuilt 2,896 engines. -Rebuilding of disposed engines 25% the cost of new engines, with sales to users at 70-75% of new engine prices. 䊶Aug. 2008: The group set up a remanufacturing subsidiary within the Wuhan Economic and Technological Development Zone in Hubei. -Utilizes materials uses in disposed models of the Dongfeng Peugeot Citroën Fukang (Citroën ZX). Rebuilt products are not fitted into new product, rather sold as parts at garages and 4S shops, marked as ‘rebuilt.’ 䊶Mar. 2008-Mar. 2010: Invested 100 million CNY, with plans to begin operation of a new rebuild plant in 2010. -Following operation start, looks to achieve annual transmission rebuild capacity of 16,000 units. 䊶Oct. 2008: Plan by Dongfeng Motor to set up a vehicle remanufacturing base over three years, through investment of 200 million USD. Site area of approximately 200,000m², with aim to recycle 50,000 vehicles and 100,000 ton of scrapped material annually, and rebuild automotive parts to supply 100,000 vehicles. 䊶May 2010: Began rebuilt parts business, with parts sold at garages and 4S shops, marked as ‘rebuilt.’ Note: Star (*) indicates start of rebuild project. Providers refer to automakers which have offered the rights to rebuild vehicles. APC: Annual Production Capacity. (Compiled using company PR materials and various media) FOURIN China Automotive Intelligence Presence in Syria: Chinese Expand Operation; Chery, Market While Chinese automakers face an uphill battle in developed markets due to poor collision safety and emission standards, they are increasing their presence in countries with lenient technical standards, one of which is Syria. Since 2005, Chinese automakers have been increasing their presence in Syria. As of 2010, 17 Chinese brands were on the market. At the 10th Syrian International Motor Show, held in July 2010, about half of all displayed models were Chinese made. Although Law 3040 was implemented as the country’s safety standard for vehicles, it is only recommended by the government and has no legal binding force. Therefore, Chinese automakers may launch vehicles in the Syrian market without modifying them to local requirements. According to China’s General Administration of Customs, annual vehicle exports to Syria exceeded 50,000 units in 2006 and 2007, however, exports dropped to 32,268 units in 2008 and to 25,333 units in 2009, partially as a result of the financial crisis in 2008. Exports returned to a growth path in 2010, seeing a rise of 27.5% compared to the same period of 2009 to 15,432 units. However, according to local interviews conducted by FOURIN, some of the Chinese vehicles exported to Syria are resold in neighboring countries, therefore, it is difficult to grasp actual scale of the country’s vehicle market. In Syria, low income households (monthly income of 400 USD or less) make up 30% of the population, therefore, many families do not own a vehicle. However, since it is customary in Syria to go on excursions on weekends, all households are aiming to own a vehicle. In addition, since import duty and registration tax on vehicles is approximately 120% of the vehicle’s actual price, demand for cheap Chinese brands is on the rise. Syria: Outline of Vehicle Market ▼Market scale and characteristics 㨯It is estimated that 80,000-100,000 new vehicles sold annually in the Syrian market. However, many vehicle dealers import vehicles to sell them abroad – mainly in Iraq and Jordan – therefore, it is impossible to grasp the actual size of Syria’s domestic demand for new vehicles. -Market share: Hyundai-Kia 55%, European and US automakers 28%-30%, rest are Japanese and Chinese automakers. -Syria’s vehicle parc, including motorcycles, was 1,754,340 units in 2009. Of which, approx. 40% were concentrated in the capital Damascus. In addition, private vehicle parc, including motorcycles, was 515,045 units. -The largest demand is in the medium sedan segment. Moreover, since there are many children per household, large seating-capacity full-size vans are also popular. Apart from medium income earners, SUVs are also popular among higher income groups. There is little demand for hatchbacks. 㨯 Since until 2005, the only domestic bank in Syria had been the state-owned Syria Commercial Bank and since the country lacked loan and bank transfer system, consumers purchased automobiles for cash. -Private banks were allowed to enter the Syrian financial market in 2005 as a result of which private banks from various countries of the Middle East set up operation in the country and began loan services. It is said that the ratio of customers who purchase vehicles by using loans is over 70%. ▼Vehicle purchase tax 㨯As of 2010: Import duty and registration tax on vehicles is approx. 120% of the vehicle’s actual price. However, it had been over 200%-300% until 2000. ▼Chinese automakers enter Syria 㨯Chinese automakers have been increasing their presence in Syria since 2005. Although Law 3040 was implemented as the country’s safety standard for vehicles, it is only recommended by the government and has no legal binding force. Therefore, Chinese automakers may launch vehicles in the Syrian market without modifying them to local requirements. 㨯Among medium and higher income earners (monthly income of 700 USD and higher, approx. 70% of the population) there is little trust in quality and safety of Chinese automobiles. However, for social groups which do not own vehicle the emphasis is on purchasing a vehicle. Since they have little interest in vehicle safety and environmental friendliness, demand for Chinese vehicles is on the rise. 㨯Local production plans by Chinese automakers are underway in 2010. (Compiled using data from Syria’s Ministry of Transportation and FOURIN research) Syria: CKD Assembly Expansion of Chinese Brands by Syrian Automakers Syrian Automaker Syria-Iran Automotive Manufacturing Co. (SIAMCO) Models Annual Production Capacity Under negotiation: 䊶Lifan 620 (sedan), 䊶Lifan 520 (sedan), 䊶Lifan 320 (hatchback) 100,000 units (3,000→4,000 units) Awad & Bitmouni 䊶Jinbei 1026 (pickup), Co. (A&B) 䊶Jinbei 6480 (SUV) 2,500 units Kilani Trading Co. Brilliance Auto’s SUV model and two other vehicles (model and brand unknown) 1,400 units Hmisho Co. BYD F3, Chery Tiggo Unknown Khallouf Co. 䊶Junda pickups and medium-duty trucks 160 units Maluk Co. Geely cars Undecided Operation Trends 䊶Summer 2010: Assembly of three Lifan models is under negotiation. Final agreement is expected to be reached in fall 2010. -Ownership: Iran’s Khodro 40%, Syrian government 35%, import trader Al Sultan Group 25%. -Plant location: Adra Free Zone (suburb of Damascus 18km from the city). -Annual assembly capacity: 100,000 units. -Products: Has assembled the Khodro Samante under the Siamco Sham badge since 2007. Aims to assemble 3,000 Lifan models in the initial phase, increasing its scale to 4,000 units in the future. All models are intended for the Syrian market. 䊶Apr. 2010: Started pilot production of the Jinbei 1026 and 6480. Operation is scheduled to begin at the end of the year. -Ownership: Awad Co. 70%, Bitmouni Co. 30%. -Plant location: Adra Free Zone (suburb of Damascus 18km from the city). -Investment: Approx. 2.5 million USD in assembly. -Products: Aims to assemble 2,500 units in the initial phase, increasing its scale to 5,000 units in the mid-term. Plans to launch the Jinbei 1026 and 6480 under the A&B Ebla and A&B Palmyra respectively. Also plans CKD assembly of sedans (model and brand unknown). 䊶Plans to assemble three Brilliance Auto models (one SUV and two other products whose model and brand unknown) starting from 2011. Details of the plan are expected to be finalized by the end of 2010. -Plant location: Suburb of Damascus -Investment: 450 million SYP by Kilani Trading. Parts and production knowhow are provided by the Chinese partner, while plant equipment is financed by Kilani Trading. -Aims to assemble 600 to 800 units in the phase, increasing its scale to 1,400 units in the mid-term. 䊶Jun. 2010: Commenced assembly of the Byd F3 and Chery Tiggo at its plant in Homs City, Hims Governorate. 䊶Jun. 2008: Commenced assembly of the Junda 4200 and 4300 medium-duty trucks and Junda 1500, 2700 and double cabin pickup trucks, a total of five models. -2009 result: 100 medium-duty trucks and 60 pickup trucks. 䊶Although Geely has come up with a plan regarding local assembly, Maluk rejected the idea as of Jul. 2010 due to unstable condition of the Syrian market. Considering local assembly within the next 2-3 years. However, it intends not only supply the local market, but also the entire Middle East. (Compiled using data from FOURIN’s local interviews) FOURIN China Automotive Intelligence Lifan, Others Launch Local Assembly Projects in 2010 Industry/Policy/Market㩷 In order to attract new customers dealers who handle Chinese brands are improving their sales service. Lifan has extended warranties from 2 years/50,000km to 3 years/60,000km to be on par with Kia Motors which controls the largest share of the Syrian market. Geely has established an online repair parts order system, linking up with local dealers. In contrast, Jianghuai’s repair parts supply is time consuming and the company lacks a local after-sales service system, indicating that there are huge differences in local dealer support systems among Chinese automakers. Even so, according to FOURIN’s local interviews, dealers are forecasting that Chinese brands will expand their presence. Chinese automakers are boosting their product line and optional equipment, while several manufacturers, such as Lifan and Geely, are planning to launch local assembly projects in 2010 or after. In June 2010, Hmisho Company commenced local assembly of the BYD F3 and Chery Tiggo models. In 2011 and after, KD assembly of the Lifan, Jinbei and Junda models are planned in cooperation with local partners. Although Syria’s population is 22.2 million persons (2009 data from CIA World Factbook), annual income per capita is only 4,600 USD, unlikely to become the growth engine of the vehicle market. In addition, the country is under US economic embargo as a result of which foreign investment remains small compared to other nations in the Middle East. Moreover, Syria has tense relations with its neighbor Israel. For now, Geely’s local sales dealer, Great Wall Motor and others have postponed local assembly. However, it is highly possible that Syria will become a major export destination or vehicle assembly base for Chinese automakers in the future. (Eriko KAGIYAMA) Syria: Trends of Import Sales Agents that Handle Chinese Brands Import Sales Agent Brands 2009 Sales Results Sales Trends 䊶H1 2010: Brilliance and Soueast brands sold 1,265 units. Full-year sales are forecast to reach 2,200 units. 䊶2010: Launched a new FAW brand passenger car. Aims to sell 1,800 units annually. 䊶Explores demand of the model among middle income earners as sedan and among low income earners as first cars. Seventy five percent of clients use car loans (half use 2-year loan and other half use 3-4-year loan), Kilani Trading Brilliance, Brilliance and Soueast: while the rest pay in cash. Co. Soueast, FAW 1,963 units 䊶Brilliance Auto emphasizes safety by equipping products with EBC, ABS and two airbags. Vehicles also meet Euro 3 emission standards. 䊶Chinese automakers do not provide technical support. 䊶2011-2012: Annual sales are expected to reach 5,000-6,000 units. 䊶Geely brand vehicles are sold with a 3 years/100,000km quality warranty, emphasizing its longer warranty period compared to Kia Motors’ 60,000km. However, warranty only covers engine and gearbox. 䊶Implemented trade-in of used Geely models. Maluk buys used Geely models from clients and sells them new Geely models for a price different from the regular retail value. 䊶EBD, ABS and two airbags are standard equipment in all brands to emphasize safety. Geely, SMA, 䊶Plans to launch six models from Geely, including the Emgrand. Maluk Co. Approx. 4,000 units Zotye, CHANA 䊶Quick order of repair parts from Geely through online transaction. 䊶Although sales grew in the beginning when Geely entered the Syrian market in 2005, apparently sales have been falling in recent years due to degradation of dealer service and growing non-payment of loans by customers. 䊶CHANA launched mini trucks and minibuses in 2005. Released three new passenger cars models in 2010. Aims to sell 1,500 units annually. 䊶Raised the variety of options in order to boost sales to 3,000 units in the medium and long term. 䊶Lifan entered the Syrian market in 2006. Sold 500 units in 2009 and 146 units in H1 2010. -Extended quality guarantee from 2 years/50,000km to 3 years/60,000km to be on par with Kia Motors. -Considering launching two new models, an SUV and a C segment car. Lifan: Approx. 500 units, 䊶When some repair parts for JAC models cannot be ordered from China, the dealer takes parts from new Al Sultan Group Lifan, JAC JAC: Approx. 1,300 units products to perform emergency repairs. 䊶Although there is high demand for AT-equipped vehicles among customers living in Damascus and its suburbs, since there is only one model sold with optional AT, it is apparently becoming a bottleneck for sales expansion. 䊶Jul. 2010: Launched Haval SUV and Volex hatchback models, expanding its product line to eight models. Shammout Co. Great Wall Approx. 3,000 units The two new models are offered with 3 years/60,000km quality warranty. 䊶Launched Dongfeng’s Sokon mini truck in 2007 and Shanghai Maple’s SMA medium sedan in 2008. The Hamama Trading Sokon and SMA brands sold 400 units and 80 units respectively in 2009. SMA, Sokon 480 units For Car Co. 䊶Sales target for 2010 is 600 Sokon trucks and 80 SMA cars. 䊶There is high demand for the Sokon brand among farmers and construction companies. 䊶Beg. of 2010: Launched Wuling mini trucks and minivans. -Sold 700 vehicles in H1 2010. Aims to sell as many as 1,200 units in 2011. -Models are offered with 1 year/10,000km quality warranty. Equipped with Mitsubishi-made 1.1L gasoline engines and GM-made 1.3L gasoline engines. Foton, Wuling, Fatal Motors Co. -Although the Foton brand is highly popular in Syria, Wuling’s retail price is set lower compared to Foton. Zhongtong For example, products are priced 70,000 SYP lower in the mini truck segment. -There is high demand among middle income earners with many children. Distribution of clients: residents of Damascus city 50%, residents of Damascus suburbs 30%, farmers 20%. 䊶Entered the Syrian market in the beginning of 2010 and sold 20 units in H1 2010. N.A. Golden Dragon 䊶Primarily expects demand for city buses. Sales target for Syria in 2011 is 600 units. (Compiled using data from FOURIN’s local interviews) China: Vehicle Export to Syria by Type (2005-2009, YTD Jun. 2009/2010) Vehicle Type 2005 Passenger car Truck Bus Off-road vehicle Special purpose vehicle Total 2006 2007 2008 2009 (YOY Growth) YTD Jun. 2009 YTD Jun. 2010 (Unit: vehicles) (YOY Growth) 7,893 22,359 632 53 7,904 41,922 1,482 343 8,146 42,112 2,205 364 8,793 19,586 3,121 525 6,073 16,435 2,716 94 (▼30.9%) (▼16.1%) (▼13.0%) (▼82.1%) 3,228 7,378 1,457 34 3,594 9,810 1,663 292 (11.3%) (33.0%) (14.1%) (8.6 times) 3 14 132 243 15 (▼93.8%) 4 73 (18.3 times) 30,940 51,665 52,959 32,268 25,333 (▼21.5%) 12,101 15,432 (27.5%) (Compiled using data from China Customs) FOURIN China Automotive Intelligence FOURIN: Classification Standard of Passenger Cars in China Segment Full Name Abbr. Length Engine Displacement (Mainstream Engine Size) Less than 1.0L but no more than 1.3L (1.0L) 1.3L-1.6L (1.3/1.4L) Body Style Characteristics ·Back-to-back entries by automakers. Mini car A 3.3m-3.6m Small car B 3.7m-4.0m Lower medium car C 4.1m-4.3m Less than 1.5m in height Upper medium car D 4.5m-4.8m Near executive car E1 4.5m-4.8m 1.8L-2.8L (2.0L) 2.0L-3.0L Executive car E2 4.8m-4.9m 2.2L-4.0L 4 door sedan, 5 door SW, coupe Luxury car F Over 5.0m 3.0L-6.0L 4 door sedan, coupe Sports car Sports All sizes All sizes Roadster, coupe, cabriolet B-MPV Approx. 4.0m 1.3-1.8L 5 door SW (Utility vehicle) 4.3m-4.4m 1.6m in height 4.6m-4.9m All sizes 1.6-2.2L (1.6/2.0L) 2.0-3.0L 2.0-4.0L B platform-based MPV C platform-based MPV MPV SUV C-MPV MPV SUV 1.4L-2.2L (1.6/2.0L) 3 door/5 door HB 5 door HB (3 door, sedan, coupe) 3 door/5 door (coupe, 4 door sedan, cabriolet) 4 door sedan, 5 door SW 4 door sedan, 5 door SW, coupe 5 door SW One-box van 2WD, 4WD ·Becoming dominated by large vehicles. ·Volume automakers also tend toward larger size and more accessories. ·Corporate demand is relatively high. ·Premium German brands BMW, Mercedes-Benz, and Audi fall under this category. ·Vehicles retailed for 600,000 CNY or more. ·Sports cars with exclusive platform. ·The B segment is taken as base, some models tend to be longer, higher, and equipped with a somewhat larger engine. ·The C segment is taken as base with five to seven seats. 㩷 㩷 Note: Although China Association of Automobile Manufacturers classifies passenger cars into basic passenger car, MPV, SUV, and cross-passenger car categories, due to the difficulty of comparing competition among models, FOURIN has created an independent classification standard using the classification standard of European countries as reference. Length and engine displacement categories take into consideration rivalry. Regarding length, the A, B, and C segments are based on each model’s hatchback variant’s length while the D, E1, and E2 segments are based on each model’s sedan variant’s length. Regarding engine displacement, in case a model is equipped with a wide range of engine sizes, the mainstream engine size is used as reference. HB: hatchback. SW: station wagon. Regarding cabriolets, although cabriolets, convertibles, etc. are varying in names depending on automaker, FOURIN refers to all of them as cabriolets. Additional information on FOURIN’s new classification standard was published in the March 2009 issue. Correction Errors are outlined below with the relevant correction. FOURIN sincerely apologizes for any misunderstanding or inconvenience. No. 20 August 2010, page 30, upper table titled as “Crude Steel Production by the World’s Top 10 Steelmakers (2008 vs. 2009)” Mistake: Volumes are given in “tons,” however, should read “10,000 tons” Correction: For easier understanding volumes are converted to “million tons.” Year 2008 Rank 1 2 3 4 5 6 7 8 9 10 Steelmaker Base Country Arcelor Mittal Luxembourg Nippon Steel Japan Baosteel Group China Posco Korea JFE Steel Japan Hebei Iron and Steel Group China Wuhan Iron & Steel Group China Tata Steel India Jiangsu Shagang Group China United States Steel US Total Top 10 Companies Total Global Production Intensity of Top 10 Companies Volume (million tons) 103.30 36.88 35.44 34.70 33.80 33.28 27.73 24.39 23.30 23.22 376.04 1,326.50 28.3% Year 2009 Rank 1 2 3 4 5 6 7 8 9 10 Steelmaker Base Country Arcelor Mittal Luxembourg Hebei Iron and Steel Group China Baosteel Group China Posco Korea Wuhan Iron & Steel Group China Anshan Iron and Steel Group China Jiangsu Shagang Group China Nippon Steel Japan JFE Steel Japan Tata Steel India Total Top 10 Companies Total Global Production Intensity of Top 10 Companies Volume (million tons) 73.20 40.20 38.90 31.10 30.30 29.30 26.40 24.30 23.50 21.90 339.10 1,219.70 27.8% No. 20 August 2010, page 30, lower table titled as “Top 10 Country Ranking of Global Crude Steel Production (2004-2009)” Mistake: Unit of measure is not indicated which is “million tons.” No. 20, August 2010, page 40, graph Mistake: Companies with sales revenues between 9 billion and 5 billion CNY are labeled as “Over 20 billion CNY (four companies).” Correction: The correct label is “5 billion-10 billion CNY (nine companies).” No. 20, August 2010, page 40, graph Mistake: Companies with sales revenues between 4 billion and 1 billion CNY are labeled as “Over 20 billion CNY (four companies).” Correction: The correct label is “Less than 5 billion CNY (30 companies).”