“Proposal XML file”. How do I do that in Tapscan 11?

Transcription

TapTips
Using Tapscan 11
FAQs and Solutions
Important Support Info:
•Arbitron Customer Service (24/7 @ 800‐543‐7300)
•Arbitron Customer Service Live Chat (Help‐Support Menu in Tapscan 11)
•Your Arbitron Training Consultant
•YouTube training videos (Arbitron Training Channel)
© 2012 Arbitron Inc.
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TapTips
Table of Contents
1.Adjust “My Profile” to include contact info on schedules and to confirm your user profile (pages 3‐4)
2.Why do I see HD and internet streams when I create a schedule, but they don’t show up in the Ranker? (pages 5‐6)
3.What is the best way to create a schedule if I have different weeks running for each station? (pages 7‐8)
4.Can I still rearrange dayparts on‐screen? If not, is there another way I can rearrange them? (pages 9‐12)
5.How do I show the same dayparts in the schedule, but with different spot lengths to compare delivery on‐screen? (pages 13‐15)
6.Why can’t I see the Hour By Hour ratings on‐screen? How do I view those ratings as I create a schedule? (pages 16‐18)
7.If I create a multi‐station schedule, how do I copy a station schedule to another station? (pages 19‐22)
8.How do I add weeks into an existing schedule? (pages 23‐27)
9.How do I copy weeks? (pages 28‐32)
10.A Buyer just asked me to send my schedule as a “Proposal XML file”. How do I do that in Tapscan 11? (pages 33‐41)
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1. Adjust “My Profile” to include contact info on schedules and to confirm your user profile
Step 1: When you first open Tapscan 11, click on your name and click on “My Profile”
Step 2: Enter your contact info, which will appear on your printed/saved schedules
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1. Adjust “My Profile” to include contact info on schedules and to confirm your user profile
Step 3: Make sure your profile is set to User Type “Radio Station”
When you re‐open Tapscan 11, you will now see the “Schedules”
tab at the top of the screen , not “Worksheets.
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2. Why do I see HD and internet streams when I create a schedule, but they don’t show up in the Ranker?
Step 1: When you create a new schedule, after selecting survey(s) and demo(s), click Apply Changes
Step 2: A window will then appear that prompts you to “add stations”
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2. Why do I see HD and internet streams when I create a schedule, but they don’t show up in the Ranker?
Step 1: When you click on the “add stations” link, a list of ALL available audio outlets in your market (FM, AM, Internet, HD) will appear
Internet and HD outlets show up in this list even if they do not have ratings and will not show up in a Ranker or other Research Reports. If you select an Internet or HD outlet, it will treat that like another station. You can manually rate, but it will affect your schedule totals.
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3. What is the best way to create a schedule if I have different weeks running for each station?
In this scenario, we are going to create a two‐station schedule. The first station (WOJO) will have spots running in 8 weeks and the second station (WPPN) will have spots running in 4 of the 8 weeks
Step 1: When you select start/end dates, select the entire time period (8 weeks for this example):
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3. What is the best way to create a schedule if I have different weeks running for each station?
Step 2: After you’ve built the schedule on‐screen, use the On/Off column on the left side of the screen to turn off weeks (click on the star next to each week)
When you print/save the schedule, the weeks you turned off will not appear (but when you re‐open the schedule in the future, you can turn those weeks back on, no need to delete weeks!)
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4. Can I still rearrange dayparts on‐screen? If not, is there another way I can rearrange them?
You cannot rearrange dayparts on‐screen in Tapscan 11 right now, but you can arrange them in the order you want when you create a new
schedule and the window below appears to edit dayparts:
Step 1: Click on the “edit dayparts” link from this screen
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Step 2: Select your dayparts and then use the up/down arrows to rearrange
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Step 3: View your schedule in the either the “Station Distribution”
Layout or the “Flight Detail” Layout and/or with the “Show Flight Detail” turned on (see individual weeks) to see your dayparts in the order you set them
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You can still add a daypart on‐screen by typing it in at the end of your daypart list, but you cannot move it up/down on‐screen:
Another way to rearrange dayparts on‐screen: type over each daypart
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5. How do I show the same dayparts in the schedule, but with different spot lengths to compare delivery on‐
screen?
Step 1: When you first select your dayparts (click on “edit dayparts”
link in the same screen where you add stations”), you can select the same daypart multiple times:
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screen?
Step 2: Click on the Estimates button and select any estimates to use when comparing different spot lengths for the same daypart:
Click on an Estimate in the left column and it will highlight it in blue. It will also select that Estimate and move it to the column on the right
Use the double arrows to move Estimates to the top/bottom of the
list. Single arrows move Estimates by one row.
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screen?
You can now see duplicate dayparts with different delivery on‐screen:
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6. Why can’t I see the Hour By Hour ratings on‐screen? How do I view those ratings as I create a schedule?
You cannot view Hour By Hour ratings on‐screen in Tapscan 11 right now, but you can view the hourly ratings by opening Research Reports
Step 1: Open up to three Hour By Hour Research Report windows as you create your schedule on‐screen. Before creating a Schedule, click on the “Research” tab from the Tapscan 11 home screen:
Step 2: Only select “Hour By Hour” from your list of reports and then click on the “Generate Report” button
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Step 3: Select your Survey, Demo, Daypart, and click “Apply Changes”
Step 4: Save the Hour By Hour report so you can open it at a future date and update every time the Book releases. Name the report and then click the Save button
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In this example, there are now two saved Hour By Hour reports in the list of “Saved Reports” on the Research Home Screen in Tapscan 11 that can be opened at a future date to update with new Books and re‐
saved:
Both reports above can be opened as separate windows to view as a schedule is being created. Open each first and leave open before clicking on the Schedules tab in Tapscan 11. Click on the “Minimize”
button at the top of each window to keep the reports open:
To move back and forth between the Hour by Hour report windows and your schedule, click on the Alt and Tab keys on your keyboard
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7. If I create a multi‐station schedule, how do I copy a station schedule to another station?
Step 1: When you create a new schedule and you first select your stations, select only one station at first (although all stations will be selected automatically):
Step 2: Highlight the first station on the left and make sure it’s the only station in the Selected column on the right and then click “Add Rows”
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7. If I create a multi‐station schedule, how do I copy or clone a station schedule to another station?
Step 3: Build your first station schedule and then click on the station to select “Copy Station”:
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Step 4: The “Add Rows” screen will appear again. Check the “Selected” station box to make sure your additional stations are there:
After you check the “Selected” stations box, click on the “Add Rows”
button again to clone/copy the first station schedule to other stations
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You will see the additional stations now on‐screen in the schedule:
You can make changes to both station schedules on‐screen. If you change something in one station schedule, it will not change anything in the other station schedules on‐screen.
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8. How do I add weeks into an existing schedule?
Step 1: At the top of the screen as you look at your schedule, you will see a link for Start/End Date:
Step 2: Add additional weeks by either typing in an end date, click on the calendar button next to the end date, or add weeks with the arrows for additional weeks. Click OK and Apply Changes on the next screen:
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Step 3: The “Add Rows” window will appear. Only select those weeks you just added:
Click on the new weeks in the left box and highlight in blue, they will then appear in the “Selected” box to the right. Check this before you click on the “Add Rows” button:
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Note: You can also click on the “Cancel” button in this screen instead of “Add Rows”. By clicking “Cancel”, the End Date will be updated, but the weeks will not be added to the schedule at that time.
When you see your schedule on‐screen again, you can then click on any week that is already on‐screen and select “Copy Weeks”. Only select the new weeks to add to the schedule via the “Copy Weeks” function (see next section about how to “Copy Weeks”.
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After adding weeks to an existing schedule, if you see asterisks next to the spots, it indicates that are a different number of spots in the weeks:
Above the schedule on‐screen, click on “Layouts” and “Show Flight Detail” to see individual weeks and add spots or copy from one week to the other weeks (see the next section for instructions to copy weeks):
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When you select “Show Flight Detail” from the “Layouts” menu, you will then see the weeks you just added into the schedule:
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9. How do I copy weeks?
Step 1: When you first create a multi‐week schedule and the “Add Rows” window appears, only select the first week:
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Step 2: When the schedule appears on screen, click on “Layouts” and “Show Flight Detail”. Enter spots/rates and then click on the link for the week and “Copy Weeks”:
The “Add Rows” screen will appear. Make sure your station(s) is selected and the other weeks you need to which you need to copy the first week:
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When the schedule appears on screen, the additional weeks will appear that have been copied over from the first week:
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You can also create a multi‐week schedule and place spots/rates in all weeks by viewing the schedule without the “Show Flight Detail” turned on in the “Layouts” menu:
When you create a multi‐week schedule and select all weeks from the “Add Rows” window, this is the first layout/view that you see on‐
screen. To see individual weeks, you need to go to “Layouts” and then select “Show Flight Detail” to make changes to individual weeks.
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From the multi‐week view with the flight detail on, you can also copy individual weeks, but you will need to delete any daypart rows with zero spots after you copy weeks:
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10. A Buyer just asked me to send my schedule as a “Proposal XML file”. How do I do that in Tapscan 11?
Step 1: Before you create a schedule, click on the “Accounts” tab from the main menu of Tapscan 11:
Step 2: Enter information for the Advertiser in each box that has a *
next to it (required): Name, Type, Primary Contact Name, Phone and then click on the “Create Advertiser” button
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Another window will appear where you can add more details about the advertiser (not required):
Add as much detail as you’d like and then click on the “Save” button.
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Step 3: Create your schedule ( no combos or streams, select up to two demos as long as there is not a custom demo that includes socioeconomic data like ethnic, income, # children, etc.), save your schedule, and then click on the “Actions” button above the schedule to “Copy to Proposal”:
Tapscan 11 will then automatically move you to the “Proposals” tab:
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Step 4: Next to the “Advertiser” box, click on the + sign
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Step 5: Select the Advertiser and click on the OK button
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Step 6: Click on the Save button
You can then access your Schedule and Export tabs:
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Step 7: Click on the Export button and enter “Company Name” for Buyer Information:
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Step 8: Click on the “Export to Proposal XML” button:
Step 9: Download the file and save to your computer. Attach the XML file to an email and send to your buyer.
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If you need to make changes to a schedule and resend as an XML file, open the previous Proposal you created:
The Schedule in your Proposal is linked to your Schedules tab
Make changes, Save, and then click on Export to save a new XML file
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“Proposal XML file”. How do I do that in Tapscan 11?

Transcription

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